How Does Seo Help Improve Your Brand Awarness?
It’s not enough just to create a website. You have to promote it in the search engine to attract new visitors and increase sales. A website without search engine optimization is like a store in a remote area where no one wants to shop. It is not for nothing that they say that the best way to keep a secret so that no one knows about it is to tell about it on the second page of Google search results. Statistically, the top-most ranking in it attracts 32.5% of organic traffic, followed by 17.6%, and the seventh only 3.5%. With this in mind, on the second page of search results, you can expect to attract no more than 1% of visitors from total traffic. If your site appears only on the third page and further, it can be said to be dead.
Search engine optimization helps improve all metrics including traffic, sales, and brand awareness. For example, if you own a tire brand in Dubai or an SEO firm from Jeddah and rank first for the keywords “Tires in Dubai” or “SEO Jeddah”, then you will be able to attract the most organic traffic possible and also have the highest conversions. and improve brand awareness. A well-promoted brand is remembered by potential customers. They start to believe that you are the best company in your field and therefore can be trusted. This is why brand awareness has become synonymous with search engine optimization.
HOW EXACTLY SEO CAN HELP BUILD BRAND AWARENESS
A well-designed SEO campaign will play a huge role in boosting brand awareness. The search engine optimization techniques listed below can make your brand famous around the world.
1. Link building
Link building is an integral part of SEO and a proven way to increase brand awareness. Quality backlinks affect search engine rankings, which in turn affects visibility. They also promote your brand to site visitors where backlinks are posted. For example, a post with a link to your site in a reputable publication will not only raise your rankings but also increase brand awareness among the thousands of daily users of these portals.
2. Referral program
Referrals can be a good way to get new leads. People are ready to talk about the things they have acquired and the new places they have visited. To promote your business, you can use customers who have already tried your product. Encourage them by offering discount coupons in exchange for referrals. This will reduce marketing costs. This strategy is used by large companies like PayPal, Dropbox, and Uber, which only underlines its importance.
Also Read: How to create a brand: 5 steps for beginners
3. Guest posting
There is no denying the fact that content plays a key role in SEO. Placing great posts mentioning your brand on other blogs with similar topics is a good way to reach new audiences. This is a great opportunity to target online readers. If the content is educational, then consumers will begin to recognize your brand.
Some netizens prefer to rely on images and graphics instead of reading blogs. Infographics are a colorful presentation of information that can be used to grab the attention of customers. Its advantage is that it is often shared on the Internet. If your infographic offers interesting and reliable statistics and is also provided with beautiful pictures, then it will quickly go viral.
5. Investment in PPC
Pay per click (PPC) is a great ad model that can be used to drive online leads. Even if customers don’t click on your ads, they will see your brand in search results. Reminding customers of your brand over and over again on different platforms can help increase brand awareness. All major companies invest in PPC.
6. Social media contests
It’s not enough just to have social media accounts. They need to be proactive and one way to do this is by running contests. Ask your followers to share specific links to promote your brand and offer a prize to the people with the most likes or comments.
7. Cooperation with regional partners
Start your journey to the very top right from where you are now. Form partnerships with local entrepreneurs (this is especially beneficial for regional businesses) and sponsor seminars, festivals and charities. This is the most effective way to become a leader in the local market.
8. Hire influencers
Influencers are people who are popular on the web and can greatly help in promotion. Since they already have a huge following and are trusted by their words, you can increase the popularity of your brand overnight if they advertise you. You can even partner with them.
SEO is extremely important for brand awareness. A huge number of promotion methods are connected with it in one way or another. The above methods are not only hidden but also easy to implement – this is exactly what is needed to take a brand to the next level.