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Why Your Business Needs Email Marketing

The growing demand for various areas of Internet marketing is due to a number of real factors. Everything is experienced. And the practice has shown that it is web marketing today that can solve even practically insoluble issues.

A crisis and a sudden decrease in user activity are not terrible if email marketing is mastered. Due to increased competition and the desire to save time and resources on other product promotion channels, marketers are increasingly turning to electronic mailings. But in order to realize the full potential of this area, you should understand why email marketing for a business, its strengths and weaknesses are needed.

What tasks is email marketing aimed at?

It should be remembered that email marketing is not a short-term, but a long-term event aimed at solving the main goals of an advertising campaign. As a rule, he solves several basic tasks at once:

  • A reminder of a brand, company, product or service.
  • Personalization of newsletters.
  • Incentives for repeat acquisition
  • Implementation of feedback (communication tasks).
  • Attraction and development of a subscriber base
  • Based on segmentation.
  • Analysis of the results by mailing in order to increase business efficiency, sales growth.

Today, email marketing not only saves time and human resources, as it is carried out mostly in an automatic mode. But it is one of the cheapest and most effective ways to increase sales and business development.

Benefits of Choosing Email Newsletters

One of the most important advantages of using email newsletters is the high financial return and real money savings. It costs a little, but it brings a lot. Who does not dream about it !? In addition, email marketing has several more obvious advantages:

  • After sending the finished newsletter, sales growth increases by at least 10%.
  • If the e-mails are created correctly, the result appears almost immediately after sending it.
  • You can save money not only on the newsletters themselves but also on design and copywriting, thanks to ready-made and completely free templates that are often found on some web resources.

Another clear advantage is the ease of preparing newsletters. But, of course, there is a danger that your letters will be sent to the spam folder. To avoid this annoying nuisance, you should adhere to a couple of plain tips.

Rules for creating email newsletters

Firstly, you should not impose your services on those who have in no way shown interest in either your company or the product or service. Of course, you can send them a fact-finding letter, but do not bombard them with a gulp of “selling” letters. Otherwise, the result will be deliberately negative – a link to your site will be sent to spam settings, and all mailings will go into oblivion.

The rules for creating quality and productive emails are as follows:

  • Messages should be sent only to those who voluntarily subscribed to them, i.e., showed readiness for further cooperation and is interested in the product offered by your company.
  • Electronic sales letters should not be sent often, but regularly and only with the latest news or attractive offers.
  • There should not be any useless and intrusive PR, as this will only repel a potential and even loyal customer.
  • All messages should be broken down on clear topics, nothing more;
    any letter should begin with a polite treatment and throughout the text should show respect for the user.
  • Illiterate messages only repel yourself, often overshadowing even very beneficial news for the buyer.

Do not forget about a clear indication of the reason for sending email newsletters. As well as about the contacts of the company or manager, who can be contacted to clarify the circumstances of the action or prices.
The rules are as simple as creating similar “selling” emails. But compliance with them can increase the effectiveness of email messages at times.

Stages of planning and implementing email marketing

After there are no questions left, why do you need email marketing for a business, you can start planning and launching an electronic advertising campaign. Everything is also very simple here, but a competent approach to each stage guarantees a larger percentage of increased sales and traffic growth.

So, the stages of email marketing:

  • Determination of the main goal or end result that needs to be achieved as a result of mailings (for example, attracting new customers or transferring subscribers to the category of regular customers).
  • you must initially answer for yourself the question of whether there is readiness for a long-term project of this type.
  • Determination of the actual deadlines for the execution of the intended.
  • Highlighting the target audience with which you will work.
  • The choice of the main idea that will need to be conveyed in the letters, it should be concise, clear for understanding and broadcast inaccessible forms of reporting.
  • Determining the actions expected from the target audience in response to receiving newsletters.
  • Thinking over the specific actions that potential customers must take to achieve their task.
  • The choice of several methods to stimulate the acquisition of products by subscribers.
  • Determining the format for receiving feedback from customers, the format of the newsletter itself.

Now you can start creating emails. And then think about new forms of attracting regular subscribers, about the greater attractiveness for potential customers of the subscription page. Since you should never stop there. Only that business wins in which development and progress do not stop for a moment.

Also Read: How Digital Marketing Changes Small Businesses

Today’s market with the huge competition is directly related to Internet marketing. A sober businessman understands this and will never refuse to use such an effective success tool in all respects as email marketing.

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admin October 24, 2019 0 Comments

Top 10 Blogs That Sold For Millions Online Money Making

You may come across a number of people who start an online business or make money online, work on it from nowhere making a buck load of money out of it. There are also other kinds of people who get cold feet and make no use of the platform available stating various kinds of excuses. It does vary from person to person.

You would be amazed to see that a lot of very successful business initially started their careers with blogs. When you actually work on a website ideology that you actually believe in and work passionately on it, you will always attract a good number of loyal audience.
This post is dedicated to all those people who are keen on doing something innovative, creative and wish to start a new online business. For all those passionate hard working, this is an eye-opening, awe-inspiring list of sales where people have earned millions from blogs.

TOP 10 BLOG THAT SOLD FOR MILLIONS

  1. Bankaholic.com – bought by Bankrate.com at $15 million. John wu started this as a financial blog so as to provide relevant information on credit card offers, banking terminologies and other personal finance topics. He mainly monetized the blog with affiliate offers. Once his website started earning popularity, revenue came pouring in. Due to high blog ranking, it was eventually bought by Bankrate for 15 million dollar. Such a simple blog on such an obvious simple day to day topic earned him a fortune. Not to forget, the readers gained good knowledge from his blogs.
  2. Techcrunch.com– bought by AOL for $30 million. You must have heard about TechCrunch for sure. It is that famous!  This must be your daily reads besides Entrepreneur .com. It was a blog started by Michael Arrington, as the name implies it is a blog on the latest technologies and businesses.
  3. Mint.com-bought by Intuit for $170 million dollars . Mint.com is a website that had 1.5 million users in just two years. And later it was sold for 170 million dollars. This website had a very good product to offer. In today’s date mint has 10 million users. This is huge! and also gives an excellent example of a business getting big without any sort of traction gain and exposure to viral content. Mint did not even need to market itself through social platforms. It got this successful by its product and credibility.
  4. HuffingtonPost.com-bought by AOL for $ 315million dollar -Huffington was started in 2005, at the time of its sale it had 25 million followers. The Huffington post is the pioneer of digital journalism space and AOL had all the infrastructure and resources to handle the potential of this business in the coming future. This blog was the trendsetter of this practice of big media firms acquiring popular blog posts so as to make huge online business empires.
  5.  Business.com -bought by RH Donnelley for $ 350 million dollars. This blog was purchased by RH Donnelly which is a local search and online business directory company. It did evolve as a leader and the most reliable source of business-related content and had this extra feature of publishing of news content from leading experts on a regular daily basis.
  6. Worldhum.com– bought by Travel Chanel ( amount not verified). Founded by Jim Benning and Micheal Yessis, WorldHum is a travel-related blog which gives you information about travel diaries of different people, interviews, reviews about places, audio, video and much more. The main reason why these two owners wanted to blog was to put forward the best travel stories on the internet for people who adore travelling. This blog was started with an ordinary value of 35 dollars and later gained a net worth of millions of dollar.
  7. Freakonomics.com – bought by the New York Times. This blog was the brainchild of the best selling book Freakonomics written by Stephen J. Dubner and economist Steven D.Levitt. Based on the same concept as the book was on, this blog was on bizarre data and coincidences and day to day random events which are analysed and brought down to the conclusion with sound theories. Thus explaining why certain mysterious things happen. This blog had impressed the New York Times to the extent, it was completely absorbed under it.
  8. Treehugger.com– bought by Discovery communications TLC and Animal Planet for $10 million. Treehugger is an environment blog started by Graham Hill in 2004. This blog was entirely virtual and was operated from all across the world. It gained a high web page ranking and was sold in for millions.
  9. Celebrity-Babies .com -Bought by TIMES and now hosted on a domain by People.com ( people magazine ).Celebrity-babies.com was founded by Danielle Friedland. This blog is about babies of celebrities became a huge hit among people. This site has approximately 720,000 visitors a month and has a value of 6.9 million page views.
  10. PaidContent.org -Bought by Guardian Media group for $ 30 million.PaidContent.org was founded by Rafat Ali. It is a blog about Digital media, how digital content would be shaping the future of media, information and entertainment industry.

So, friends, these were the list of bloggers who made it big. Any blog which is started is done out of interest, to share knowledge and earn income. But what really makes a difference is consistent performance, good and innovate content and ways of enhancing viewership. Getting traffic is way harder than it looks but that doesn’t mean, the task is impossible. I have a list that continues when it comes to people who have sold their blogs and earned million and you can also be the next one.

If you have a passion for writing and want to show the world your skills then don’t wait and Learn how to make money online now in Varanasi. Enrol today to our Professional Digital Marketing Course and start your own passive income generating website.

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admin February 9, 2019 0 Comments