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8 DESIGN TIPS FOR ECOMMERCE WEBSITES 2021

The goal of good design is to sell as much as possible by relying solely on the brand. Thoughtful web design elements and bold statements will engage your potential customers and make them learn more about your company.

A good website with a quality design inspires users to take action, builds trust in your brand.

We wrote this article for those looking to improve the design of their e-commerce website. Whether you’re using WordPress, Wix, BigCommerce, or your own platform, the tips below are universal and grounded in key concepts in modern web design.

1. USE STORYTELLING

 

 

Every great product has its own story. Anyone can create a good e-commerce site and sell products, but not everyone is able to form a successful brand that these products belong. If you want to create a quality brand with a good image, you must tell a compelling story. Storytelling builds customer loyalty to your brand. Moreover, they are more likely to remember your brand if they are convinced of your sincerity and individuality. The best way to highlight your personality is to tell a story (storytelling is a marketing technique). To create a story, answer the following questions:

  • What prompted you to create a specific product?
  • What impact has your product had on your daily life?
  • What is your vision for the future?
  • Who is your target audience?

By answering the above questions, you will get a clear idea of ​​how to structure your website design. Make your clients feel like they are a part of something special. With excitement, your users will come back to your online store over and over again.

2. REDUCE THE RANGE OF PRODUCTS OFFERED

 

Poorly designed navigation is a sign of a poor-quality e-commerce site. The main goal is to attract the user to add an item to the shopping cart. If on the way to this the user receives offers to buy hundreds of other products, his patience will run out, and he will most likely leave your site. Walmart is a good example of how not to do it. The interface of their site is an oversaturated list of products on offer. Your head will literally be dizzy before you find the product you were looking for.

The easier it is for a buyer to find the product he is looking for, the more time he has to familiarize himself with its description, and the higher the probability of making a purchase.

Helpful Hint: Consider navigating your site using Sketch, Photoshop, or any other template-making tool. Analyze how easy it is for a user to navigate to a home page, a product catalog, or a specific product page.

Don’t neglect this, perhaps the most important tip for designing an e-commerce website.

 

3. USE COLOR SCHEMES THAT EVOKE EMOTION

 

Colors and shades have a psychological impact on potential consumers, contributing to the growth of the number of sales long before the transition of the business to the Internet. By understanding the emotions evoked by this or that shade, you will create a site that will evoke certain feelings in visitors. Consider a list of colors and their corresponding emotions:

  • Red. Strength, energy, power, danger, food association.
  • Orange. Warmth, aggression, success, association with representatives of the younger generation.
  • Yellow. Optimism, happiness, energy, food association.
  • Green. Wealth, nature, freshness, color that is well perceived by the human eye does not tire.
  • Blue. Trust, security, cooperation, peacefulness, faith, wisdom.
  • Purple. Royalism, luxury, tranquility, mystery.
  • The black. Power, formality, thoughtfulness.
  • White. Cleanliness, positive, association with the medical profession.

When choosing a color that will evoke certain feelings and emotions, consider the characteristics of both your product and the representatives of the target audience. For example, if you sell organic products, green will evoke a sense of nature, naturalness.

Research shows that, on average, consumers form their opinion about your product within 90 seconds. Most of this experience (about 70%) is formed by interacting with colors and shades.

 

4. CREATE THE RIGHT STRUCTURE

 

 

Users from the impression of your brand not because of its catchy name, but because of its overall image. When it comes to a website, the structure of its pages plays an important role. For example, are you using the same colors and fonts on all pages? Vibrant templates create an unforgettable experience. If you use different colors on different pages of your sites, you may be considered a diverse brand.  

If you want to create a recognizable and memorable brand, use common elements in your page templates. Even if you offer many variations on your product, creating pages that share common features will emphasize your brand. Moreover, it is the key to increasing sales.

 

5. EXPERIMENT WITH PERSISTENCE AND URGENCY

 

Persistence is an element used for topical or exclusive offers. For example, at the top of the Bestbuy page are products with attractive purchase conditions. However, there are other ways to help create a sense of urgency.

High shipping costs are one of the main reasons why many customers refuse to checkout for items added to their cart. You can increase sales and profits by making exclusive offers with low shipping costs. This tactic is used by many brands, including Bestbuy. Amazon is known for its Prime service, which provides free shipping for most items. Also, try to encourage your customers to spend a specific amount on your store by offering free shipping instead.

Another example of creating a sense of urgency or checkout is by limiting the number of items available. For example, let’s say you sell a great sweatshirt that you can deliver for free anywhere in your prospect’s country of residence, but this offer is available for a limited time. This trick is used by many e-commerce sites. You can also come up with your own ways to create a sense of urgency and need to make a purchase.

 

6. CLEAR AND ATTRACTIVE IMAGES

 

 

Conversion rates can be increased with high-quality, relevant, and visually appealing photographs, as evidenced by the results of numerous studies. The photographs may not only show the items on sale. Images, as an element of your website design, help to attract the attention of potential customers.

Good photographs and images evoke emotion, create a sense of your brand’s personality, and help you remember it better. The average person is able to store up to 2000 images in their memory.

If you don’t post images that represent your products, your sales will drop significantly. Try to convey the essence of your product with quality photos posted on your e-commerce site. You don’t need to use professional photographers to achieve this goal. Check out how-tos and guides to take great photos with your smartphone or low-cost camera. Plus, you can find many quality free images on sites like Pexels and Unsplash.

 

7. TEST YOUR SITE AS IF YOU ARE AN ORDINARY USER

 

 

Web design has two sides: professional and subjective. The first is directly related to the development of the design that meets all the leading trends in UX and UI. The subjective side of the design is the need to take a step back and look at the design of your site through the eyes of an ordinary user. Go to your site, study its main elements as if you are a regular visitor, answer the following questions:

  • What does the website design look like in general?
  • How quickly can you find the information you need?
  • Is your site navigation simple and logical?
  • How accurate are product descriptions?
  • How long does it take to get to the checkout page?

By answering these questions, you will identify all possible problems that need to be addressed.

CONDUCT A / B TESTS REGULARLY

 

A / B testing is one of the most important tips, despite the fact that it is at the last place on our list. When conducting A / B testing, use two different site templates (A – the first template, B – the second). After a while, compare the performance indicators of the first and second templates. Metrics tracked: conversion rate, usability, general aspects of interaction with various elements of the templates.

Even small design changes improve the user experience with the site. Try different color options and other aspects of your site’s design to figure out what to focus on in your final design. Use the various optimization and A / B testing tools available on the internet.

CONCLUSIONS

Web design is a highly volatile environment. You will gain a competitive advantage and increase sales if you take into account patterns, customer behaviors, and the latest trends. Use our tips to improve the customer experience with your site. So don’t waste time and get to work.

 

    BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

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    Vikas June 18, 2021 0 Comments

    4 Insider Tips On How To Start A Successful Online Selling Business In 2021

    The world of online shopping continues to evolve at a rapid pace. According to the latest forecasts, e-commerce is expected to grow by 16.5% this year, while the forecast has been adjusted to reflect the negative impact of the pandemic. Given this rapid and steady growth, it is not surprising that online sales have become a highly competitive environment.

    You are not familiar with many aspects of the online ecosystem. For example, you cannot control the actions of your competitors, influence how they interact with their audience. But you can manage your own business, namely that part of it that is related to the global network: social networks, your company’s website, and all that is behind them. Even if you offer quality products or services, your investment will not pay off if your company is poorly represented online.

    Here are 4 tips to help you promote your brand and expand your online store’s audience.

    1. REGISTER A GOOD DOMAIN NAME

    Let’s say you came up with the perfect name for your company, but when it came to registering a domain name, you found out that it was already taken. Situations like this are frustrating. When you set out on the path of creating and promoting your own business, you will face many problems. Each of them individually seems small and insignificant. But collectively, they create an insurmountable obstacle. Finding a suitable domain name is one such problem.

    A domain name is a small gear in the engine of your online business. But the future success of your online store directly depends on the selection of a domain name. A good domain name will help your customers remember your brand.

    It is noteworthy that you do not need to spend time and effort looking for a free “.com” -domain, investing a lot of money to buy a name that matches your brand. New top-level domains like .store are ideal for e-commerce startups, online stores, retail brands, small online businesses, drop shipping businesses.

    In addition, domain names with a top-level domain “.store” have several advantages: they are short, relevant to an e-commerce business, match the brand, and are easy to remember. Several of the world’s largest brands use .store, including Nike, Amazon, Jimmy Choo, and Emirates. It’s also great for small businesses selling online.

    Don’t underestimate the importance of a domain name to your online business. Come up with a name that matches your brand.

     

    2. FIND YOUR NICHE

    Finding the right niche for your business is a trivial task at first glance. But it plays a decisive role, especially if you are in the early stages. Long-standing brands with unlimited budgets for product development and marketing strategies are capable of offering a variety of products and services across a variety of niches. If you’re a beginner, you need to target a narrow audience. There are several reasons for this.

    First, you do not have sufficient resources to effectively develop, manufacture,, and promote your goods and services on the market. Second, clearly targeting a specific audience will increase the effectiveness of your marketing campaign.

    Also Read: Digital Marketing For Business 2021: Why is it important?

    For example, consider the Australian company Nundle Woolen Mill, which has opened a small online store that recreates the traditions of Australian wool production.

    The company is engaged in weaving yarn, from which its customers make high-quality clothing and upholstered furniture. Nundle Woolen Mill also sells collectible apparel, home furnishings, souvenirs, books, and knitting accessories, with an emphasis on natural wool.

    As you can see from the example, targeting a marketing campaign to a specific niche increases the effectiveness of the use of advertising content across all digital channels.

     

    3. DEVELOP A MARKETING STRATEGY

    You’ve already created a good domain name and decided on a targeting niche. Now, it’s time to announce your company so people know about your brand. Developing a marketing strategy is a daunting task for new businesses. While wanting to be present in all areas, you must be aware of the limitations of your budget and human resources. So you need to find the right balance to maximize your financial and labor cost efficiency.

     

    When developing your marketing strategy, take a two-pronged approach: divide your funds in two. Invest the former in the implementation of your brand’s long-term development strategy, and the latter in short-term success.

    A long-term development strategy requires a variety of tactics and methodologies, including SEO, social media account promotion, content marketing, and other organic traffic methods to drive traffic to your online store’s website and build trust in your brand.

    The short-term success strategy involves the use of a PPC (Pay Per Click) advertising model through search engines and social platforms that offer conversion tracking and campaign performance management tools.

    Your business won’t grow if you don’t use both of these strategies together. For example, focusing on PPC ads alone will spend huge amounts of money on ad campaigns and end up fighting to survive. On the other hand, by using only SEO and content marketing strategies, you won’t get the sales and momentum you need to grow your brand.

    Also, don’t forget the part of the strategy that uses referral marketing and customer testimonials. According to BigCommerce, potential customers want to see testimonials from people who have already purchased products or services from a particular company, as they rely on them when making a checkout decision. Engage customers with PPC ads, use services to send feedback requests. Good reviews can help you save your PPC ad budget. For example, Amazon, the world leader in online sales, asks its customers to provide feedback during the checkout process.

    Use your own approach to initialize your referral program. For example, reward customers who recommend your products or services to their friends and family. Referrals and testimonials are two important cogs in your online system that link your short-term and long-term results, thereby driving profitability and accelerating the speed of your business.

     

    4. FOLLOW CURRENT TRENDS

    Digital marketing and e-commerce are rapidly changing the game over time. With the ever-increasing competition, online business owners have to spend more money and use more innovative technologies than ever before. For example, several new trends have emerged in recent years: new top-level domains, personalized messages, targeted remarketing campaigns, automated chatbots, and more. Many customers are already accustomed to these new tools and technologies. They want to feel special when they interact with your brand.

    How do you keep track of the latest trends and stay relevant in this changing environment? Here are some simple tips:

    • Stay tuned for updates from Amazon. This company has a huge budget, the best human resources, and optimized online sales tools. Using their methods is a good strategy for growing your business.
    • Track the activities of your biggest competitors. Consider the following aspects: how they optimize their sites, how they interact with their customers, how they distribute content across different channels. The desire to be unique is welcome, but do not miss the opportunity to improve your business using ready-made tactics and tools.
    • Stay tuned for innovations from eCommerce platforms like BigCommerce or Shopify, which regularly publish articles covering the industry in general and the latest trends. For example, you can find out about new trends on a dedicated page on the BigCommerce website, which is updated regularly.

    Keep up with cutting-edge e-commerce trends to stay on the cutting edge and capitalize on projected growth.

    OUTCOMES

    If you are looking to launch your online sales business this year, prepare well. Today, e-commerce has reached unprecedented proportions, opening up almost limitless opportunities for entrepreneurs. But if you don’t understand the basics of running an online business, you run the risk of not realizing even a very promising idea.

    Come up with a memorable domain name, choose the right niche, create and develop a solid marketing strategy, stay on top of all the latest e-commerce trends. Stick to these principles to greatly increase your chances of success.

      BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

      Know-How Digital Marketing Can Help You

      Need Help? Let's Talk 6393-159-155

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      Vikas June 6, 2021 0 Comments

      Types Of Online Businesses that will Start in 2021

      There are many options to try, but the best choice depends on how well you know your target market and niche. We’ll explain how to research your market later, but for now, let’s take a look at some home business ideas.

      Affiliate Marketing

      Affiliate marketing allows you to make money by promoting the products and services of various companies, usually through videos and blog posts. In practice, your customers will use the affiliate link provided in the message, and you will receive a commission on sales, leads, or clicks.

      Many companies use Affiliate marketing because it is very effective at scaling up operations. In comparison, the affiliate marketing industry is growing at about 10.1% annually, and 81% of brands trust this method to achieve their conversion goals.

      These statistics indicate that there are many opportunities for you to be successful in this industry. It costs nothing to join the Affiliate program, and you can join multiple programs at the same time.

      For example, there are CJ Affiliate, Amazon Associates, the eBay Affiliate network, and many others.

      This method works best if you are an influencer or Blogger who has built close relationships with your online audience. You can also create a microsite on your website dedicated to marketing other companies products.

      pros

      • Passive income, as one affiliate link, can last for months or even years.
      • Work from home or anywhere.
      • It’s based on results: the more ads you do, the more you earn.

      Minuses

      • Because it’s based on percentages, you get a lower margin than if you sold the product yourself.
      • You have to have high traffic, which takes time if you are not an influential influencer.

      Ecommerce online store

       

      Creating an online store is one of the best business ideas for making money online. You can sell your products or services anywhere, anytime.

      The basic principle of opening an online store is the same as with other online businesses: you research the market you want to enter and find out about the competitors.

       

      Also, be mindful of your target customers. Find out how to suggest solutions to their problems with your products. A good way to figure this out is to research niche conversations on social media or forums.

       

      Then narrow down the list by potential clients and resources. Generally, a niche with a 20% profit margin is considered profitable, but it can be influenced by many factors depending on the industry.

      To gauge potential profit, decide what products you want to sell in a niche. Consider revenue models and logistics:

      • Dropshipping. The business fulfills orders through a supplier. You don’t need to manage inventory or inventory, but the disadvantage is that you cannot guarantee product quality.
      • Wholesale. In this model, you sell goods in bulk. This business requires a lot of investment and a large warehouse for stock, but you get great profits.
      • Private label. Your products are manufactured by a third party but marketed under your brand name. This happens when you want to produce items but don’t want to own your own factory. This requires capital, but not as much as for wholesale.
      • White label. This is when you rebrand a product that is already on the market. It differs from a private label in that you don’t create a new product from scratch.
      • Subscription. This model ships a box of groceries at regular intervals over a set period of time.

       

      Then, check out the different e-commerce business models. This determines the kind of transactions that you make in your business.

      Here are four major online business models

      • B2B (Business-to-Business). As the name suggests, B2B businesses sell goods to other business entities. A great example is WeWork, which sells its office space to other companies. However, a more generous amount of money is required to start B2B.
      • B2C (business to consumer). This business model is most common when an online business sells to individuals. However, some B2C companies can also do B2B, like Amazon.
      • C2B (consumer to business). You don’t often see C2B companies, but their popularity is growing thanks to the gig economy. One example of C2B is blog monetization, where individuals sell their blogs to companies for advertising.
      • C2C (consumer to consumer). C2C is when a consumer sells to another consumer through a website such as eBay or Etsy.

      Taking all of these aspects into account, you will be more than ready to start your own business.

      If you don’t like this idea yet, check out the following advantages and disadvantages:

      pros

      • You can sell whatever you want, be it physical and digital goods or online services.
      • Launching an online store does not require high upfront costs. Many eCommerce platforms like Zyro and WooCommerce provide an easy way to get started.
      • Visitors can see the full range of available products and make comparisons easy.

      Minuses

      • It takes much longer to start and promote your business.
      • Fierce competition, you may have to compete with brands from other countries.

      Content creator

      Content creation is about creating content for your existing or potential audience. It takes time to develop your content creation skills. Being consistent is vital.

      Start by generating ideas for content and choosing a niche that you like.

       

      Then start researching topics based on those ideas. You can use the Google Keyword Planner to further explore your options.

      Finally, choose a platform to start with. There are many content options to explore, but we’ll focus on three popular ones – videos, blogs, and ebooks.

       

      The most popular video-sharing platform is YouTube. Most people like visual information over text because it is easier to digest. If you love filming and creating videos, YouTube is a great place to start.

      On the other hand, blogging is a great option if you love writing. Once you gain traction, monetize your content with ads, sponsorships, and Affiliate marketing. For example, use Google Adsense to serve ads on your website and get paid per click.

       

      Finally, if you love writing, sell your work online through Kindle eBooks. While the margin is small, there is no upfront cost to start with as you don’t pay publishing fees. You don’t even need to build a website and just sell on Amazon, but for a small transaction fee.

       

      As you continue to grow your business, companies will start offering paid promotions and sponsorships.

      pros

      • You don’t have to stick to one platform. For example, start with blogs and then go to YouTube.
      • This is a chance to create a brand. Many content creators like PewDiePie, Pat Flynn, and Andy Weir have successfully made a name for themselves.
      • Stay informed by providing valuable content. This way, your audience will always come back for a new one.

      Minuses

      • It takes time to make money as you need to build followers before deals start.
      • You need to bring fresh ideas to life to stay ahead of the competition.

      Online Training and Coaching

       

       

      Online learning is growing in popularity because of its convenience. You can communicate with clients from all over the world from the comfort of your home.

      You must be well versed in a subject or skill, formal or informal. Choose training courses from platforms such as EdX or Teach. Or hone your existing skills by attending seminars and training.

      After that, decide how to distribute your service: sell video tutorials or offer live lessons. You can create your own eLearning website to start your business, or you can join third-party online learning websites like Chegg and TutorMe.

      With Chegg, sign up to become a tutor and the platform will send a group of students to you. This allows for training through chat, audio, and video environments. TutorMe, on the other hand, offers highly personalized training.

      If you don’t need an academic route, visit TakeLessons. This website offers private and group lessons as well as a wider range of topics such as language, music, and craft lessons.

      If you are looking to sell courses instead of Udemy, Skillshare and BitDegree are great places to start. A wide variety of classes are available here, from educational to lifestyle courses. And even if you are not the owner, you can still create a brand that way.

      pros

      • You can teach as many subjects as you can to generate additional income without restrictions.
      • Save time and money on transportation and workplace costs.
      • Flexible schedule set by you.

      Minuses

      • Both sides must have a good internet connection.
      • Time zone restrictions, so it can be more difficult to target a global audience if you offer live lessons.

      How To Start An Online Business Without Money?

      To start a small business with little or no budget, aim for businesses that don’t require in-house manufactured goods like dropshipping.

       

      You can also sell digital information products like e-books or online courses. To further reduce costs, sell on marketplaces like Google Shopping or Amazon.

       

      Conclusion

      Don’t wait until next year to start an online business because now is the right time to do it.

      You will get tons of benefits when doing business online with a variety of ideas to choose from. Plus, it doesn’t take a lot of effort to get started, thanks to the platforms available to start a business.

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      Vikas May 29, 2021 0 Comments

      7 Web Analytics Tools For Digital Marketers

      A web analyst is both a psychologist and a data researcher. It works with data about users of the site, studies their behavior, and helps to direct the heavy marketing machine towards sales. But where to get the primary information for analysis? In services and counters, which we will discuss in the article.

      The term “web analytics” is not only used by the lazy. Some understand it exclusively as determining the conversion of traffic sources, others add an assessment of user behavior. From the point of view of specialists, web analytics is the aggregate analysis of data on the operation of the site and the effectiveness of marketing from the moment of attracting visitors to the commission of targeted actions.

      What high-quality web analytics helps to find out:

      • See all target metrics in one report: traffic, conversions, orders and sales, associated conversions in real-time.
      • Evaluate the effectiveness of each advertising campaign up to the final sale. Adjust campaigns depending on CPL, ROS, DRR.
      • Evaluate the funnel of user interaction with the site, determine at what level the loss of end customers occurs.
      • Evaluate metrics in real-time.

      Google Analytics

      What started it all is Google’s great and terrible web analytics system. For ten years, the service has been tracking site visitors as well as Big Brother and helping marketers around the world sell more. We will not go into detail about Google Analytics – a huge amount of content has been written and filmed about it.
      Here’s the main thing that the service can do:

      • build reports in real-time;
      • collect advanced data on-site statistics;
      • analyze content;
      • build conversion chains and multi-channel funnels.

      With GA, you can track traffic sources, monitor visitor activity, and get information in the form of reports in Google Sheets.

      Pros: Easy to use and free tool, integrates easily with other Google kids, explored inside and out.

      Cons: Difficulties in sampling data with large amounts of statistics or setting up a segment.

      Price: Free, but there is an advanced version called Google Analytics 360 that allows for more data processing.

      Yandex.Metrica

      Where can we go without our native Metrica. It provides data on all actions of site visitors – from views to purchases.

      Yandex.Metrica is the third most popular traffic analysis system in Europe. It is completely free and quite easy to use – after a minimal reading of Yandex Help. YAM is able to update the report every 5 minutes and show the user’s actions on the air (hello to the Webvisor service).
      Metrica is integrated with other Yandex services, for example, Direct. It makes it easy to analyze data about ad campaigns using UTM tags in links. And if goals are set, YAM will show at all how a visitor turns into a buyer.

      Cons: like other Yandex products, Metrica works well only on Runet. Outside the Russian-speaking territory, its power dries up and is noticeably inferior to its brother Google and other services.

      Price: Free.

      Matomo

       

      If you’re afraid to entrust Google with user data and don’t rely too much on Metrica, try something new. Matomo (formerly known as Piwik) is an open-source application that is a worthy alternative to the first two systems.

      This service will track and count all site visitors, transmit data about the referral source (both on the Internet and geographically), whisper entry and exit pages. Don’t forget about the customizable control panel, the ability to run A / B tests, heatmaps, a tag manager, the ability to record sessions, and a bunch of other interesting features.

      Matomo integrates with over 65 content management systems including WordPress, Magneto, Joomla, and vBulletin. With other systems, the conversation is short: add the tracking code to the site page – and you will receive information in your personal account.

      Cons: rather overloaded interface – a large number of reports can confuse an inexperienced user.

      Price: the program code is publicly available, but you can connect paid cloud storage (its cost starts from 29 euros).

      Open Web Analytics

       

       

      Open-source fans will definitely appreciate this system. Open Web Analytics is a completely free service that will help you with simple projects. What he collects:

      • information on unique and repeat visitors, visits and page views, average visit duration, refusals;
      • e-commerce data: referrals, conversions, purchases, etc .;
      • login and logout pages, traffic sources;
      • most user data: geography, age, browser type, and operating system.

      In addition to its usual set of analytics and reporting features, Open Web Analytics tracks user behavior on the site. A feature of the service is heat maps. They show you where on the page your visitors are most likely to interact and help build the user journey from click to sale.

      Open Web Analytics integrates seamlessly with WordPress via a plugin. If you have a different CMS, you’ll have to dig into JavaScript or PHP code.

      Price: absolutely free.

      Finteza

      Finteza is an advanced web analytics tool that helps you track website traffic, create effective funnels, landing pages, and ad campaigns, and analyze conversions.

      The service provides a lot of data on web analytics: information on audience, bounce rates, visited pages, traffic from certain sources, conversions, device data, demographics, and geographic indicators of users.

      The Finteza feature is an in-depth analysis of traffic quality, which includes botnet detection and technology for tracking 12 types of low-quality traffic from each channel in real-time.

      Apart from analytics, Finteza is renowned for its strong marketing platform. It can be used to manage ads: setting up various types of targeting, building complex goals, controlling the conversion of banners and landing pages.

      Price: Pricing starts at $ 25 (per 100,000 unique users per month). There is a free version for a month.

      StatCounter

       

      StatCounter is a web analytics tool that goes beyond traffic. The service positions itself as Google Analytics for business owners and is intended for those who don’t like digging into settings or parsing complex data too much.

      What you can do in StatCounter:

      • build a user’s path through the site;
      • monitor the dynamics of the key indicators of the site: visits, popular pages, refusals, etc .;
      • analyze key metrics: visit duration, repeat visits, popular pages, refusals, etc.
      • integrate data on geography, operating systems, users’ browsers in one window.

      StatCounter monitors paid traffic from search engines and social networks and warns about budget clicks in time.

      Cons: it will not be possible to segment users, traffic data is sometimes lame, there is no way to see real-time statistics.

      Price: Base plan limited to 500 views. Full access starts at $ 9. There is a demo version and a trial period of 30 days.

      Woopra

       

      Woopra is an integrated marketing management platform that collects advertising and sales information in one place. The service supports over 50 integrations with popular marketing tools such as Salesforce, Google Ads, Google Drive, Hubspot, and Campaign Monitor.

      What’s interesting about Woopra:

      • real-time statistics;
      • detailed data on the interaction with the site (for example, adding an item to the cart or viewing on the site);
      • segmentation of users;
      • notifications about important user activity;
      • own application.

      Cons: like every foreign platform,  you will have to ask for help from technical support.

      Price: Free trial available, commercial account for $ 999 / month.

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      Vikas May 11, 2021 1 Comment

      7 Content Marketing Trends In 2021

      Spring is not only a time of renewal of nature and menus in your favorite restaurants. But it’s also time for content marketers to develop new strategies to be at their peak during the high season. We posed a few questions to industry experts to find out which content marketing trends they care about the most, as well as what new strategies they’re going to pursue in 2021. Ultimately, we’ve highlighted 7 top content marketing trends you should be aware of:

      1. Creation of content communities.
      2. Webinars and streams.
      3. Improving the perception of content.
      4. Focus on goods and services.
      5. AI-powered text content testing.
      6. Increased emphasis on SEO.
      7. Reuse content across different platforms.

      So, let’s take a look at each of the trends separately.

      1. CREATION OF CONTENT COMMUNITIES

      This trend is not surprising as there has been an increase in the number of Slack communities in the tech space lately. In addition, many marketers are focusing on personalizing content in a pandemic. Building communities for collaborative content development and sharing is an effective way to grow your audience, even for companies with limited resources.

      Believes that this trend is set to skyrocket this year with increased productivity demands and resource constraints. At some point, they will be able to achieve maximum performance indicators by creating and distributing large volumes of content without sacrificing its quality.

      Another advantage of this trend: Business owners will be able to attract a huge number of authors on various platforms (Twitter, LinkedIn) and also use a traditional channel (so-called “word of mouth”) to expand the audience of content creators. All this contributes to increasing your brand awareness, as well as the growth of KPIs. Plus, your audience members will feel more meaningful to your brand and more involved in business processes. Whether you’re hosting a webinar, blogging, or using social platforms, your audience will feel like a community.

      2. WEBINARS AND STREAMS

      Since all public events are prohibited due to the pandemic, there is an increase in the popularity of streams and webinars. In this regard, the so-called “video marketing” will gain momentum in 2021. But this rise in popularity isn’t just due to social constraints. The main reason is that a video is a simple tool to quickly communicate something to your audience. Every consumer wants to receive information as quickly as possible. This is why video marketing is so effective. According to most marketers, a video marketing investment is highly profitable.

       

      You will succeed even if you just pay more attention to simple webinars and streams. However, according to Patrick Whatman, head of content marketing at Spendesk, the format of the webinars will also change. His company conducts a variety of exclusive video sessions, masterclasses, fireplace conversations, and other types of streams, increasing their level of interactivity. People don’t want to flip through slides, they want to communicate and ask questions. Patrick himself rarely participates in webinars, preferring to get all the necessary information from blogs. However, he emphasized the value of the new format, highlighting the opportunity to participate in real-time discussions and ask expert questions.

      3. IMPROVING THE PERCEPTION OF CONTENT

       

      When surfing the Internet, many of us end up on pages with ad units instead of pages with articles that we would like to read. Excessive advertising on the page annoys the user, and he ultimately leaves the page. At the same time, many people use tools like Miss the Office, as they help distract (although hardly anyone misses the “chomping” sounds that are emitted by work colleagues who decide to eat). The bottom line is that the very process of interacting with content is just as important as what kind of content you interact with. Regardless of the type of content (innovative, interactive, improved UX), improving content perception will be a key content marketing trend.

      If you want to improve the efficiency of your content development investment, you need to work on how users perceive it. you will only be able to keep the attention of users on your site if you make them love what you write, provide what they were looking for, and can effectively enter them into your marketing funnel.

      Pat Flynn’s learning pages offer the best way to interact with content. They contain not only articles, but also video courses, webinars, podcasts, videos, and calls to action posted in the “right” places on the page. Every brand should follow suit to attract even more potential customers.

      4. FOCUS ON GOODS AND SERVICES

      Gaining attention to content at the bottom of the funnel and related to top deals is another important content marketing trend that will continue into 2021. This is partly due to reduced marketing budgets and the use of conservative approaches. According to Patrick, most companies are looking to reduce their costs over the next 6-9 months, including implementing content marketing strategies. Most likely, content marketers will focus on existing audiences and core products, as this is not the best time to conquer new horizons.

      From this, it follows that more attention will be paid to content located at the bottom of the marketing funnel, which is closely related to the proposed product or service and is intended for a specific category of consumers. On the other hand, this approach will allow you to more accurately assess the ROI of your content development.

      5. TESTING TEXT CONTENT CREATED USING AI

       

      CONTENT CREATED USING AI

       

      Today there are many tools that allow you to create text content automatically – based on artificial intelligence technology. However, content creation experts have been predicting an increase in the influence of AI on the process of writing text articles for many years. It is likely that creating text content using tools such as the GPT-3 API and Content will be a new trend in 2021.

      6. INCREASED FOCUS ON SEO

       

      FOCUS ON SEO

       

      Some marketing trends may fall out of sight, but not completely disappear. This also applies to SEO in content marketing. Quality search engine optimization will continue to be a critical part of content marketing in 2021. Small businesses will continue to try to get out of the shadow of the CEO giants by using long and niche keyword phrases in their content. This means that you will have to spend even more time on key phrases and developing a solid SEO strategy in order to succeed in the long term.

       

      7. REUSE CONTENT ACROSS DIFFERENT PLATFORMS

      REUSE CONTENT ACROSS DIFFERENT PLATFORMS

       

      This content marketing trend is probably the one you like the most. As mentioned above, many companies are forced to reduce the resources allocated to the development of quality content. In this regard, there is a need to repurpose the existing content for its distribution through various channels. As you spend time and other resources developing quality, engaging content, you probably want to share it with as many people as possible. In this case, reusing content for distribution across different channels (platforms) is a better idea.

      The idea of ​​repurposing content instead of building it from scratch allows you to get the most out of your content. Many brands realized how effective and important virtual events (streams) are only in 2020. In 2021, many companies figured out how to improve the effectiveness of webinars, podcasts, video conferencing. To inform about the upcoming event, they post at least 5 posts on social networks, blogs, and newspapers. You don’t have to reinvent the wheel when you can just make the wheels spin even faster.

      START INCORPORATING THESE IDEAS INTO YOUR CONTENT MARKETING STRATEGIES NOW

      Keep these trends in mind as you plan your content marketing strategy for the year. In 2021, special attention is paid to the creation of high-quality content that can bring great benefits to your business and does not require additional resource costs. All of these ideas will help speed up the process of creating high-quality content to achieve your marketing goals.

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      Vikas April 29, 2021 0 Comments

      8 Seo Tips For Website Promotion Using Images

      To understand the importance of image search in 2021, let’s look at an illustrative example. While trying to google how to use the VPR function in Excel, I was not satisfied with the results. The search engine has come up with several sites describing the feature, but I would like to see how it works with an example. Now let’s see the power of visual content. As soon as I selected the “Pictures” tab, I immediately found what I was looking for.

       

       

      And in this regard, I am not alone. Today, only half of the users are satisfied with the results displayed on the search page. Others click other tabs to get other results (Pictures, Videos, Maps, and others). In 2021, marketers have begun to place an increasing emphasis on visual content in their strategies to drive traffic from search results. According to Krista Baker, marketing manager at HubSpot, the results of an experiment with the company’s blog show that search rankings on Google Images contributed to an increase in the number of clicks to their site.

      Easier said than done, isn’t it? We decided to find out what constitutes search engine optimization using images. As a result, we have compiled 8 tips to improve your site so that it appears more prominently in Google Images search results.

      WHAT IS IMAGE SEO?

      SEO using visual content is a practice based on optimizing images on your site for search engines, taking into account several parameters: filling in the alt tag, adding appropriate captions, choosing the optimal size, and others. SEO image optimization allows search engine robots to identify your visual content, increasing the overall performance of your site both on the general search results pages and in the search results in the “Pictures” tab.

      TOP TIPS FOR PROMOTION USING IMAGES

      1. Fill in the alt tag with relevant and precise text that is understandable to both regular users and search robots

      In case you forgot, the alt tag contains text describing what is shown in the image. For example, if you go to the Pipcorn website and display the HTML code of the page, you will see that the alt to the company logo image contains the following text: “Popcorn Family Pack Popcorn Pipsnacks LLC”. The text contained in the alt tag plays a critical role in the promotion using visual content.

       

       

      First, alt content allows search engines to index your site more efficiently, which has a positive impact on search engine results. Secondly, this text contributes to a better perception of your content. This is especially important for visually impaired users and for those who, for whatever reason, we’re unable to download an image to their device. There are many tutorials on the internet for writing quality alt text.

      One of the Google pages indicates that image search engine optimization helps the search engine index the site, increases the likelihood of its discovery by users in the Google Images tab.

      2. Use captions to describe the content of pictures

      Captions are optional if readers can understand what is depicted in the pictures by context. For example, we do not use captions for pictures, since we describe the contents of each picture right in the text of the article. If you publish a lot of images on your site pages, add captions so that users can understand the essence of the content of each image.

      Use common sense when adding signatures. If you think that captions will help both search robots and users to better understand the content of your pages, then add captions to images.

      3. Compress visual content to improve the page loading speed

      Image compression is an important element of every SEO strategy. By compressing image files, you speed up the loading speed of your website pages. In turn, this will improve the user experience of your site, contribute to the growth of search engine rankings. Use the Compress JPEG or Squoosh tools to compress images efficiently. Practice shows that 100 KB is the optimal image file size. Please note that Google does not take into account the size of each image individually. The search engine determines the overall size of the pages.

      For example, you have a small image, the quality of which is not critical. Squeeze it down to 50-30KB, leaving extra space for pictures that play a more important role. In the global network, there are tools that allow you to reduce the image file without significant loss of quality.

      4. Use unique images

      Both Google and users have a preference for original content. If you want to boost your site’s search engine rankings, only use original visual content. This is especially important if you have your own online store where you post images of your products. Many users evaluate the properties and quality of consumer goods by their images. In fact, 50% of consumers claim that the images influenced their final choice. If you use a low-quality image that does not reveal the properties of your product, you will most likely lose a potential buyer. Use Canva and another infographic, animated, and graphing tools to create visual content that will help your brand stand out from the competition.

      5. Name the image files before uploading them to the site.

      The name of the image file is also taken into account by search robots when crawling the pages of the site. Therefore, we recommend renaming visual files before uploading them to the site. For example, instead of the standard names like “img_001”, use relevant text with the addition of key phrases, similar to the text used to fill the alt tag. With the correct filenames, you will increase the likelihood of your visual content getting to the top of the search results in the Google Images tab.

      6. Use responsive images

       

      Responsive images are images that adapt to different types of devices: desktop and mobile. Today, it is imperative that your website pages are mobile-friendly, as both the usability of your website and its search engine rankings depend on it. If you load non-responsive visual content on your site, it will render poorly on devices with small displays, negatively impacting search engine optimization. Fortunately, many hosts make all images responsive by default. If you are using hosting providers that do not automatically optimize images, try the following markup code:

      <img src = “people.jpg” alt = “People” class = “responsive”>

      Or add the following CSS code:

      .responsive {
        width: 100%;
        height: auto;
      }

      7. Use images to post backlinks

      High-quality, unique and original images are an opportunity not only to increase the ranking of your site in search engines but also to get backlinks if other sites use your images on their pages.

      For example, consider an image created by Broadband that shows a graph of the trend in the number of requests generated from mobile devices over the past several years. This picture is in the first place in the search results in Google Images for the query “how many people use mobile devices to find information on the Internet.” Notably, an article on some blog containing the above image has around 3000 backlinks. Most likely, such a large number of backlinks is due to the presence of a picture posted by Broadband.

       

      If you create quality images, there is a high likelihood that other companies will post your images on their site pages, leaving backlinks to your business. In fact, images have a direct impact on the amount of traffic, leads, and the number of users you’ve been able to reach with your marketing strategies.

      8. Add images to the sitemap

      Google recommends adding images to an existing sitemap or creating a separate one intended solely for visual content so that search engines can find your images faster. This is especially important when using images that are not visible to Google when they crawl your site (for example, images displayed via JavaScript forms).

      If before you had to add images to your sitemap manually, today there is a handy tool Angeldigital.Marketing (available absolutely free). This tool creates a site imagemap automatically after entering the URL in a special field.

      As you know, one high-quality image can replace a thousand words. So, just imagine the potential for an optimized image for search engine rankings. We hope you can find these 8 tips for optimizing your images to drive new traffic and increase your SERP rankings to help you.

        BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

        Know-How Digital Marketing Can Help You

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        Vikas April 22, 2021 0 Comments

        What is Attention Marketing And is it Worth it?

        Did you know that the cost of attracting user attention has increased by about 7-9 times in just the last two decades? Overall, the scope of our collective focus is shrinking. However, how has this affected the work of marketers? The main task of marketing professionals is to draw people’s attention to the brand. This requires content that acts like a magnet. When you’re too tight on time, creating this kind of content is overwhelming. Therefore, we decided to talk about attention marketing as an effective tool for attracting audience attention, and reveal several important aspects of this direction.

        WHAT IS ATTENTION MARKETING

        Attention marketing is a concept whereby marketing activities focus on attracting audience attention and increasing the engagement of potential consumers. Most often, he uses non-invasive tools such as social media. Attention marketing will allow you to focus on methods of attracting audiences with limited attention.

        Coined by Steve Jelly, the term “attention marketing” was further popularized by Seth Godin as a method of describing a business model focused on grabbing the user’s attention using non-invasive content (rather than distracting attention by something else, such as pop-up ads). Using the attention marketing method, you can not only attract an audience but also engage users by convincing them to purchase your product or service when they have such an opportunity or need.

        A few years ago, when this concept did not exist (at the dawn of the development of social networks), the marketing landscape was radically different from what it is today. Brands sold themselves with billboards, TV and radio commercials. It follows from this that they were not focused on specific consumers, but simply strove to expand their audience as much as possible.

        Social media has allowed companies to find out which products are of interest to certain categories of consumers. As a result, they began to form individual proposals. Ultimately, attention marketing is important because every business person wants to grab the attention of customers and engage them.

         

         

        We hope you now understand that your job is not to distract potential customers with commercials, but to get their attention. Let’s take a look at the most important aspects since you don’t have as much time as it might seem.

        Several years ago, Microsoft representatives stated that the average attention span of a user, expressed in a time interval, is 8 seconds. New research shows that this attention span is gradually decreasing. Basically, you only have a couple of seconds to grab the user’s attention before they focus on something else.

        So how do you grab the attention of potential customers? Let’s take a look at a few effective ideas.

        KEY ATTENTION MARKETING TECHNIQUES

        1. Use a specific platform

         

         

        Displaying your content on the social media feed your customers use is a great way to grab their attention. For example, if your YouTube videos include your videos in the recommended YouTube video list, their content is relevant to the title and meets the expectations of users, they are more likely to continue watching. However, if they see a static image instead of a video when they click on the link, chances are you will lose those users. The same happens when brands repost Instagram content on Twitter instead of creating a separate post on Twitter: the likelihood that a user will click on such a link below then if they saw a separate post directly on Twitter.

        Read Also: 7 Simple Seo Optimization Tips For Small Business Owners in 2021

        It is important to understand that one segment of the audience uses desktop devices, and the other uses mobile devices. Design your website and content in a way that makes it easier to interact with your content.

        2. Create the most simple and understandable messages

         

         

        If the user can immediately figure out what your value proposition is, they will give you a lot more of their attention. Review your marketing assets and make sure your value proposition is simple and straightforward. Will your users be able to understand the value of what you have to offer in just a few seconds?

        If your messages are clear to everyone, they will hold the attention of users for a longer time, motivate them to study your brand in more detail. Messages should be clear, concise, targeted to your target audience.

        3. Use multimedia elements

         

        A multi-channel (multimedia) marketing approach is a great way to grab the attention of potential users. Use different types of media, from images and videos to animations and memes. A variety of media elements across different platforms will help you figure out what your audience likes and what doesn’t.

        Interactive media is an integral part of your marketing strategy. About 81% of marketers believe that interactive content is much more effective in grabbing audience attention than static content. Experiment with both the types of content you create and the choice of distribution channels.

        People prefer stories, as evidenced by their love of television, reading books, and listening to podcasts. By capturing the attention of users with an interesting story, you will simplify the task of promoting your products and services. For starters, you can blog, text or video, or advertise on Facebook in a narrative form. Once you manage to grab the attention of potential customers, you can start engaging them in the processes you need.

        5. Use emotional marketing techniques

         

        The concept of emotional marketing is that all of your marketing assets must have an emotional dimension to grab the attention of your audience. If your content evokes certain emotions, they are sure to resonate with your audience. After all, your goal is to get potential customers to react to your content.

        6. Implement co-marketing techniques

         

        Co-marketing is a collaboration between brands with the aim of expanding user audiences. It consists of partnerships with other brands, sharing experiences and values. Likewise, you can collaborate with those whose opinion is authoritative for a large number of people. 51% of marketers believe they can grow their audience through influencer marketing.

        By engaging people whose opinions are listened to by many, and partnering with other brands, you can reach their audience (which can be quite large and interested), drawing attention to your brand and the products you are promoting.

        7. Improve your site

        Your website is one of your most important marketing assets. It should have an attractive design and interface, taking into account user preferences. If your site’s home page grabs the attention of your visitors in a matter of seconds, then it is designed correctly.

        Attention marketing isn’t just about creating viral content as it might seem at first glance. This is the process of creating content that will not only grab the attention of your potential customers but also hold it in the long run.

          BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

          Know-How Digital Marketing Can Help You

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          Vikas March 26, 2021 0 Comments

          10 Tips For Choosing Key Phrases For Website Optimization

          Key phrase research is the process of selecting words and phrases for which search results are ranked. It helps you develop the right content strategy to drive traffic and interest in your digital products. We’ve compiled a list of 10 keyword research tips to help you improve your site’s rankings by driving organic traffic (people coming to your site from both desktop and mobile).

          1. STUDY YOUR AUDIENCE

          STUDY YOUR AUDIENCE

           

          Keyword research should be done as part of your overall marketing strategy, targeting audiences and predicting customer behaviors. Knowing your audience is the backbone of any marketing strategy. To figure out which keywords will drive traffic, you need to predict which keywords your customers are looking for for your product/offer. To predict user behavior, you must clearly understand who your target audience is based on the following: demographic data, what they care about, how they might be interested in your business. Once you have identified your target audience, you can find a ton of information on the Internet that you need to find key phrases/words.

          2. SEARCH FOR TOPICS

           

          Once you’ve figured out who your target audience is, you should start looking for topics that your potential customers are interested in. Ask yourself: What topics related to your business are people looking for? Google Suggests search autocomplete technology is the best tool for finding key phrases. The search engine predicts user queries based on audience behavioral patterns, helping you identify the most popular ones. Similarly, social networks, YouTube, and Wikipedia work, which also show search trends by trying to automatically complement search queries. Also, don’t forget about site search tools, as you might be missing out on a ton of useful information stored in your site’s analytics data. This data will visually demonstrate what users are looking for on your site.

          3. LEARN ABOUT THE LATEST TRENDS

          Search volumes based on trends are constantly changing. You can follow new trends using Twitter, YouTube, and news aggregators. Promote your business based not only on trends in your field, but also on trends in technology, pop culture, world, and local events. This will help you drive huge traffic to outperform your competitors.

          4. SET A SPECIALIZATION

          You are unlikely to be able to achieve meaningful results for keywords with broad reach. The competition, for example, in real estate or tourism is too great. However, by using specific key phrases and identifiers, you can improve the effectiveness of your marketing campaign. Here are three tips to help you flesh out your promotion strategy.

          • Target local markets. Combine keywords with geographic identifiers.
          • Highlight the key features of your product. Combine key phrases with the unique properties of your product or service that make it stand out from others.
          • Emphasize seasonality. Search queries change throughout the calendar year. You can probably offer your audience something about the holidays.

          To narrow down your searches, pay special attention to long-tail key phrases. For example, instead of specifying the word “travel agent”, the user can enter the long search term “travel agents for European cruises.” Statistics show that about 70% of Google searches are long-tail phrases. The latter opens up great opportunities for optimizing queries for your target audience.

          5. USE DIFFERENT VARIANTS OF PHRASES

          Any request can have several wordings. Explore synonyms and possible semantic variations of phrases that characterize your product. Google uses RankBrain technology to recognize synonyms, which greatly enhances search results. Moreover, the search engine imposes sanctions against sites containing duplicate key phrases. By using synonyms and alternative search phrases, you can not only avoid problems with Google but also significantly expand your audience reach.

          6. STUDY YOUR COMPETITORS

           

          Competitor analysis

           

          Competitor analysis is an important part of keyword research. Find out how your competitors ranked in search results. By examining their content, you can find weak points in your own. Also, you can borrow some ideas from your competitors (but don’t copy their content). Mimic their success with keyword complexity in mind, which measures your chances of ranking high in a highly competitive environment. Plus, Google almost always associates branded keywords with who they belong to. You are unlikely to be able to get on the same list as your competitors’ brands in an honest way.

          Also Read: Why Digital Marketing Is The Best Career Move in 2021?

           

          7. USE SPECIAL TOOLS

           

           

          You don’t have to do all the work manually. Fortunately, the internet is overflowing with various keyword research services, with Google Keyword Planner, Ubersuggest, SEMRush, seed keywords, Keywords Everywhere, and Ahrefs arguably the best out there. Among them, there are both paid and free tools. Either way, they can save you tons of time and effort.

          8. BUILD YOUR CONTENT STRATEGY BASED ON KEY PHRASES

          Your content strategy should be based on the results of your keyword research. The content of the pages and the metadata of your site should contain these key phrases. Avoid unnecessary keywords embedded in your content. They should be spaced evenly, combined with synonyms and alternatives.

          9. EXPLORE ANALYTICS DATA

           

           

          Once you’ve identified key phrases and embedded them in your content, take the time to research your findings. Using Google Analytics, you can easily find the key phrases that bring customers to your site. Review analytic data at least once a week to make appropriate adjustments in a timely manner.

          10. KEEP UP WITH THE TIMES

          Key phrase research is an ongoing process since the world does not stand still: trends, seasons, popular terms, and phrases change. To make keyword research a truly ongoing process, you can use SEO and marketing agencies. If you want to stay ahead of the competition, you should conduct new research at least quarterly (ideally monthly). Partnering with a reputable SEO agency is the best way to secure your competitive edge.

          CONCLUSION

          Keyword research is an integral part of your digital marketing strategy. It should take into account the audience, trends, characteristics of market competition, seasonality, and other aspects. Such research is carried out carefully and methodically. Fortunately, there are dedicated online tools as well as entire SEO agencies to help you with this.

          By doing keyword research, you’ll create great ideas for your business, services, and overall marketing strategy. By researching keywords, you can better understand the needs of your target audience. In this sense, your content strategy will be more than just playing with the search engines. Keyword research is directly related to your audience. By basing your research on the knowledge of your customers, you will get results that will help you improve the quality of the products and services you offer, thereby increasing your brand loyalty.

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          Vikas March 16, 2021 0 Comments

          7 Tips For Creating An Effective Facebook AD Campaign

          It takes a lot of time and effort to set up an effective Facebook ad campaign. Of course, Facebook has tried to simplify the functionality of its ad service. But, if you want to achieve maximum success with online advertising, try to think through your advertising campaign to the smallest detail.

          You won’t achieve the results you want with Facebook Ads if your ad campaign isn’t well thought out. Take some time to develop your strategy before you open Ads Manager. Otherwise, you run the risk of wasting your budget on impressions and clicks that will not bring the desired result.

          We’ve compiled a list of 7 tips to help you design a good Facebook ad campaign. After reading this article, you will clearly understand what you will be doing in the process of creating a campaign. Plus, you’ll learn how to quickly roll out your Facebook ad campaign and get the most out of your investment in it.

          1. DEFINE YOUR TARGET AUDIENCE

           

          TARGET AUDIENCE

          Before starting the development of a marketing campaign, a specialist must ask the question: who is his target audience? Even if you’ve been working with the same audience for years, take the time to ask yourself this question again. By clearly understanding who you are offering your products and services to, you can maximize efficiency.

          From Facebook’s perspective, this question has two answers. First, you need to understand which market you are targeting. Second, you need to know how you will interact with this marketplace through Facebook.

          For example, you have created a gambling application. People buy points that they can spend in the app to earn even more points. As long as you have these points, you remain in the game. In general, the target audience can be both men and women of middle age living anywhere in the country. They have a stable income, regularly use smartphones, and love risk-taking games.

          The target audience is likely to be characterized by a large number of parameters. But the purpose of this article is not to create a client image. By understanding who your target audience is and how they are motivated, you can design an advertising campaign that will get people to take targeted actions.

          All of these will help you set up your Facebook targeting. Since the target audience in this example is interested in gambling, a start has been made. Interest targeting functionality on Facebook contains a section of games, among which there is gambling. Now you can narrow the circle by specifying a lower age of potential customers, as well as by choosing regions of residence in which there is an increased interest in casino games.

          This example is extremely simple, but it clearly demonstrates how simply thinking about who your target audience is and what type of ad campaign is appropriate can help you improve your Facebook targeting. Getting the right targeting is half the success of your Facebook marketing campaign, so start by asking “who is your target audience?

          2. SET A GOAL

          facebook ads tips

           

          Understanding the goal is another important part of a successful Facebook ad campaign. Similar to targeting a target audience, targeting is an important task both broadly and technically. Without knowing your goal, you will not be able to assess the effectiveness of your campaign (whether you managed to achieve the desired results or not). For example, you want to increase the number of sales. But, you only focused on increasing the number of clicks. The results of such a strategy will look good on paper but can lead your business to bankruptcy.

          From a technical point of view, it is extremely important to choose a realistic target. Depending on the strategy you use, the goal of your ad campaign may not align with the overall goal. For example, you are faced with a global challenge – to drive the growth of profitable sales. However, targeting traffic in your Facebook ad campaign may be the best option for increasing those sales.

          In addition, you can launch multiple campaigns at once with different goals, which work together to form a sales funnel. As you can see, Facebook Ads offer almost limitless possibilities. It is only important to define goals and understand how each campaign fits into the big picture.

           

          3. DETERMINE THE POINT OF SALE

          Regardless of what your global goals are, any ad campaign should have the same ultimate goal – to motivate your audience to take actions that benefit your business. It is important that you communicate with people in a language they understand, focusing on their needs. In other words, you need to be clear about your argument – what prompts the audience to take targeted actions.

          For example, what are the benefits of a cleaning agent? Cleans quickly, does not contain harmful substances.

          Thinking through the strategy of your advertising campaign, you must understand that the real incentive and the one you imagine it can be significantly different. You may think very differently from your client, so the latter may be motivated by very different things.

          The best way to understand your target audience is to talk to several of them. Make sure you really understand what they are motivated by and how to use it in your ad campaign.

          4. USE THE CONCEPT OF A SALES FUNNEL

          You should understand that not every potential customer is ready to purchase a product or perform any targeted action right here and now. It takes a lot of people’s time to understand how your business works. Therefore, the most effective Facebook ad campaigns aren’t just “Buy Now!” or something similar. They are part of an overall marketing funnel, driving brand awareness and inspiring people to try what you have to offer.

          To be successful, you need to design multiple ad campaigns that perform different tasks at different stages of your sales funnel. For example, you can interact with a cold audience through engaging video content and then redirect your site visitors by offering them different content or something else.

          This layered strategy assumes that you need multiple creative campaigns with different goals. But from a long-term perspective, this approach to Facebook advertising provides the most effective use of your marketing budget.

          5. CHOOSE THE RIGHT BIDDING STRATEGY (HOW MUCH DO YOU SPEND ON ADVERTISING)

           

          choose right auidence

          Since Facebook’s bidding process is automated, many professionals neglect bidding in their strategies, choosing the default option. However, given the strategy used, this approach may not be correct. For example, you can pay a certain amount to show a video or click on a link. In this case, you can set a limit value for the cost (rate) to avoid unnecessary costs.

          Based on your goals, you should clearly understand how each campaign fits into your strategy and how to achieve a balance of performance/profitability. By choosing a bid too high, you risk wasting your entire budget at the wrong stage of the sales funnel. On the other hand, by making low rates, you will not achieve the desired results.

          6. MOBILE OPTIMIZATION

           

          7 tips for fb ad

           

          Most Facebook users prefer to use Facebook’s mobile app. Consider this feature when developing an advertising strategy. Even if your ads look good on PC or laptop monitors, they won’t do the trick if they don’t display well on small screens.

          For example, a mobile device screen can only accommodate the first three lines of your ad copy. In this case, it is the first 2-3 lines that should contain all the important information that you want to convey to your potential clients.

          In addition to displaying the text correctly, you should pay attention to graphic content. The aspect ratio of Facebook ad units for mobile ads has changed from 2: 3 to 4: 5. If you do not take into account this point, your content may not display correctly.

          Finally, as part of your overall strategy, you can use mobile-focused tools like Instant Experiences or Story Ads. If you are an online seller, we recommend using Collection Ads tools, which provide high conversion rates for retailers.

          Also Read: How To Avoid 6 Common Facebook Ads Mistakes And Related Marketing Budgets

          Let’s get to the bottom line: make sure your ad meets the expectations and needs of your mobile audience. Review your ads on mobile devices to make sure your content is displayed correctly and looks attractive. If not, make the appropriate adjustments or reconfigure your targeting to desktop users.

           

          7. TEST YOUR AD CAMPAIGNS

           

          The recipe for success for your Facebook ad campaign contains two main ingredients: strategic thinking and testing. Even if you think you’ve created a really good ad campaign, you can’t always guess how your target audience will react to it. The best way to optimize is to check everything: goals, text, visual content, cost (bids), display, sales funnel strategy.

          Realizing the importance of testing, Facebook has made this process as easy as possible. Just come up with a few hypotheses and Facebook will do the job for you. With preliminary results, you will be able to choose the most effective option, using the knowledge gained to design other campaigns as part of your marketing strategy.

          FINDINGS

          Creating an effective advertising campaign requires hard work and free time from you. Plus, you have to be smart. The success of an advertising campaign depends on how thoughtful the strategy behind it is.

          Hopefully, the 7 tips listed above will help you create the right Facebook ad campaign strategy. Now you know that Facebook Ads are more than meets the eye. At this stage, you should already have a clear understanding of where you are and what you still need to learn. We wish you every success!

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            Vikas March 9, 2021 0 Comments

            5 Free SEO Tools To Boost Your Website Ranking And Traffic

            Do you want to increase the ranking of your online store, blog, or regular website in the search results, as well as expand its audience? Today, webmasters have access to a huge set of tools and services that will help to achieve the desired result. But how do you know which ones are really effective? Another problem is the amount that you are willing to spend on the purchase of one or another SEO tool. Many of them use a monthly billing plan. That is, you will be spending over $ 100 a month just to be able to create an account and track your site’s metrics.

            We decided to help you understand this issue by highlighting 5 free SEO tools, services, and platforms that can track events, manage your website and make the necessary changes.

            1. ANALYZER OF SEARCH RESULTS FROM ZUTRIX

             

             

            Among the many platforms and services used to improve your site’s rankings, SERPs are probably the most important tools. With their help, you can track thousands of relevant keywords and search phrases, as well as how they change on a daily basis.

            Zutrix is ​​a completely free search engine tracking service. It allows you to track up to 10 key phrases daily for an unlimited number of domain names. To simplify your SEO work further, Zutrix also provides access to Keyword Lab and displays real-time notifications.

            You can simply enter your desired search term to see the position of your site. But the advantage of Zutrix and similar tools is that they can help you optimize and rank your site. Since its functionality allows you to monitor ranking on a daily basis, you can easily customize the content of your site, track how it affects its position in the search results.

            By understanding the process, you can not only improve the ratings of your site’s content but also understand how competitors achieve such high positions in the search results.

            2. GOOGLE ANALYTICS TOOL

            The Google search engine largely “understands” what is happening on the Internet and provides control over many processes. This is not only about the TOP of the search results, but also about the billions of search results performed daily, and all interconnected user data.

            The search engine is ready to share this information with site owners, offering all the necessary technologies and data tracking tools: from the number of visitors to various nuances that characterize the activity of site users. This tool is Google Analytics, a free statistical tracking platform.

            With Google Analytics, website owners can track a variety of data: visit statistics, user engagement, search queries, and more. Why is Google offering such a valuable tool for free? This is because it gives Google access to an even larger set of useful data for analysis and study.

            3. YOAST SEO PLUGIN

             

             

            Many sites and blogs on the global network are powered by WordPress, a powerful content management system. Many WordPress site owners have been able to understand the basics of SEO thanks to the plugins available to the users of this platform. Yoast SEO is the most powerful tool among hundreds of similar plugins. It has been installed and used by millions of website owners around the world. One of the important advantages of Yoast SEO is that the plugin is distributed absolutely free.

            Although Yoast SEO also has a paid premium version, the functionality of the free option is generally enough to run most websites and blogs efficiently.

            4. SEO TOOL BY MOZ

             

            Certain brands in the world of SEO and search engine marketing are particularly popular. One such brand is Moz. This is not just a trustworthy company. Moz has developed several ranking factors that have become the gold standard for assessing the relevance and overall quality of a site. In addition, Moz offers a set of SEO tools available on the company’s website, of which Keyword Explorer, Link Explorer, Moz Bar, and Domain Analysis are the most popular. These tools are available to registered users. After creating an account, you can analyze up to 10 search queries every month for free.

            5. TOOL SEOPRESSOR BLOG TITLE GENERATOR

             

            The essence of SEO is not only in search ranking but also in the ability to create high-quality content that will ensure high positions in search results. No matter how good your content is, the headline plays a decisive role. This rule works in SEO, e-marketing, promotion of goods and services on social networks. Creating “loud” and catchy headlines is not an easy task.

            Also Read: Why Digital Marketing Is The Best Career Move in 2021?

            The SEOPressor Header Generator is a great tool to help solve this problem. To use it, you need to go to the page with the form, enter key phrases and specify the type of keywords. As a result, the generator will offer a ton of great heading options.

            The SEOPressor Header Generator is a free tool. If you would like to further optimize your site’s content, you can create an account with SEOPressor to gain access to other features and tools.

            INCREASING TRAFFIC AND RANKING OF YOUR SITE

            The modern Internet contains over a billion active sites and blogs. Having grown to an unprecedented scale, the global network has become a highly competitive environment. Most surprisingly, there are still keywords and phrases that don’t even fill the first page of SERPs (which is known to hold 10 positions) in Google search results.

            Sites that hold consistently high positions in search results have achieved this through constant work on improving content and tracking statistics. If you are in an endless battle for search results in your area or niche, you can gain a competitive advantage using the tools and services described above.

              BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

              Know-How Digital Marketing Can Help You

              Need Help? Let's Talk 6393-159-155

              Read More
              Vikas March 4, 2021 1 Comment
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