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What You Need To Know About SEO Audit Services: THE BASICS

According to experts, by 2040, 95% of all purchases will be made through e-commerce services. Because of this, many small and medium-sized enterprises are already moving their business to the online segment.

Companies hire SEO professionals to get quality content and improve their website’s online visibility. For the effective design of interfaces without errors, it is recommended to contact the best experts in the field of optimization.

WHY IS SEO IMPORTANT?

SEO (Search Engine Optimization) helps to increase traffic. Effective techniques can improve the user experience and usability of your website.

SEO helps to build the trust of your website visitors. When people search for some information and notice an address at the top of the SERP (in the search engine results), they have a feeling of reliability. This is what prompts a person to buy on the site.

WHAT IS SEO AUDIT?

SEO audit is an assessment of various factors that determine the performance of a website. The analysis makes it possible to figure out why your site has a low rating or why it does not fall into the search ranking. In short: you get solutions to improve the functionality of the web resource and increase traffic.

SEO audit is extremely important for understanding the market position. In any online business, this analysis should be done at the project launch stage or at the beginning of a new quarter. Basically, you are figuring out which areas should be improved. All found deficiencies can be eliminated within a certain time.

Let’s take a closer look at what is included in an SEO audit.

TECHNICAL SEO MISTAKES

The first thing to identify is possible technical problems. The technical analysis determines why a resource is down. This is an opportunity to assess two main aspects: availability and indexability.

 

Accessibility: If a web resource cannot be found by Google and other search engines, you will never attract a large audience of visitors. This indirectly affects the availability of a potential client. Amazon, the e-commerce giant, is working hard to regularly update its content to attract as much traffic as possible.

Accessibility, convenience for guests, and competent search are all equally important.

Indexability: it is necessary to make sure that the pages fall into the search of search robots and are visible to the end-user. To make it easier for Google, Yandex, and other search engines to find your site, work on its accessibility and indexing functions. Web resources that do not meet these features are subject to sanctions. If there are too many pages, the rating drops. Scanners and robots may not even display them.

As a result, you may receive a notification about the reasons for the sanctions in your Webmaster tool account. All you need to do is identify the deficiency, correct, and create a revision request. Any technical mistakes can be easily eliminated by ordering services from the best SEO specialists.

Layout issues

About 61.72% of the population use Chrome as their primary web browser. Another 15.23% use Safari to surf the net, and the rest use Internet Explorer or Opera. The structure of the site layout plays a key role for it to display correctly in these browsers. If the download time exceeds 0.80 seconds, then the probability of bounce increases by 85%.

Bad or outdated visual design, lack of high-quality images and logical structure, hidden details – all this negatively affects the ranking process.

On-page flaws and keyword difficulties

The content of the website must correspond to the products and services offered. Inconsistency between data and text, as well as visual content, will interfere with ranking. Some companies hire bloggers to write copy, but most of the information is just copied. This duplication has a negative impact on ranking statistics.

Also Read: Six Creative Business Promotion Strategies For 2020

Such keywords from different sources knockdown algorithms, and then Google and Yandex recognize only the strongest sources as top-ranked. As a result, SEO suffers greatly for the rest, and impressions to potential users are deteriorating.

Off-page issues

Off-page ranking factors determine how accessible it is, how often people link to your URL in their articles, and whether it’s trustworthy. Both Google and Yandex use several algorithms to learn which URL is linked more and how often it appears in searches.

 

In 2020, YouTube and Wikipedia appear most frequently in search. So, to join these leaders and ensure consistency in the online marketplace, you should stick to the webmaster guidelines.

You also need to supplement your website or blog with fresh and relevant content to stay popular with readers and bloggers. The growth of interest among users will help to maintain higher positions in the search results.

To test how well your site is performing and whether it helps to increase sales, consider the possibility of an SEO audit today.

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Vikas September 11, 2020 0 Comments

How Does Seo Help Improve Your Brand Awarness?

It’s not enough just to create a website. You have to promote it in the search engine to attract new visitors and increase sales. A website without search engine optimization is like a store in a remote area where no one wants to shop. It is not for nothing that they say that the best way to keep a secret so that no one knows about it is to tell about it on the second page of Google search results. Statistically, the top-most ranking in it attracts 32.5% of organic traffic, followed by 17.6%, and the seventh only 3.5%. With this in mind, on the second page of search results, you can expect to attract no more than 1% of visitors from total traffic. If your site appears only on the third page and further, it can be said to be dead.

Search engine optimization helps improve all metrics including traffic, sales, and brand awareness. For example, if you own a tire brand in Dubai or an SEO firm from Jeddah and rank first for the keywords “Tires in Dubai” or “SEO Jeddah”, then you will be able to attract the most organic traffic possible and also have the highest conversions. and improve brand awareness. A well-promoted brand is remembered by potential customers. They start to believe that you are the best company in your field and therefore can be trusted. This is why brand awareness has become synonymous with search engine optimization.

HOW EXACTLY SEO CAN HELP BUILD BRAND AWARENESS

A well-designed SEO campaign will play a huge role in boosting brand awareness. The search engine optimization techniques listed below can make your brand famous around the world.

1. Link building

Link building is an integral part of SEO and a proven way to increase brand awareness. Quality backlinks affect search engine rankings, which in turn affects visibility. They also promote your brand to site visitors where backlinks are posted. For example, a post with a link to your site in a reputable publication will not only raise your rankings but also increase brand awareness among the thousands of daily users of these portals.

2. Referral program

Referrals can be a good way to get new leads. People are ready to talk about the things they have acquired and the new places they have visited. To promote your business, you can use customers who have already tried your product. Encourage them by offering discount coupons in exchange for referrals. This will reduce marketing costs. This strategy is used by large companies like PayPal, Dropbox, and Uber, which only underlines its importance.

Also Read: How to create a brand: 5 steps for beginners

3. Guest posting

 

 

There is no denying the fact that content plays a key role in SEO. Placing great posts mentioning your brand on other blogs with similar topics is a good way to reach new audiences. This is a great opportunity to target online readers. If the content is educational, then consumers will begin to recognize your brand.

4. Infographics

Some netizens prefer to rely on images and graphics instead of reading blogs. Infographics are a colorful presentation of information that can be used to grab the attention of customers. Its advantage is that it is often shared on the Internet. If your infographic offers interesting and reliable statistics and is also provided with beautiful pictures, then it will quickly go viral.

5. Investment in PPC

Pay per click (PPC) is a great ad model that can be used to drive online leads. Even if customers don’t click on your ads, they will see your brand in search results. Reminding customers of your brand over and over again on different platforms can help increase brand awareness. All major companies invest in PPC.

6. Social media contests

 

 

It’s not enough just to have social media accounts. They need to be proactive and one way to do this is by running contests. Ask your followers to share specific links to promote your brand and offer a prize to the people with the most likes or comments.

7. Cooperation with regional partners

Start your journey to the very top right from where you are now. Form partnerships with local entrepreneurs (this is especially beneficial for regional businesses) and sponsor seminars, festivals and charities. This is the most effective way to become a leader in the local market.

8. Hire influencers

Influencers are people who are popular on the web and can greatly help in promotion. Since they already have a huge following and are trusted by their words, you can increase the popularity of your brand overnight if they advertise you. You can even partner with them.

OUTPUT

SEO is extremely important for brand awareness. A huge number of promotion methods are connected with it in one way or another. The above methods are not only hidden but also easy to implement – this is exactly what is needed to take a brand to the next level.

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Vikas September 5, 2020 0 Comments

6 EASY WAYS TO DETERMINE IF YOUR CONTENT IS ATTRACTIVE

You create content.

You share it with the whole world and hope to interest your audience.

But how do you know if it actually works?

What signals will help you determine if your content is really interesting?

This article provides valuable tips to help you determine how well your content is engaging your audience.

WHAT IS MEANT BY “ENGAGING CONTENT”?

Let’s put ourselves in the reader’s shoes for a moment.

They may not know the exact definition of “engaging content”. However, the reader at first glance will distinguish it from content that doesn’t generate absolutely any interest.

If your site visitor doesn’t like your content, it will simply leave you.

There are tons of places potential subscribers can go – for example, your competitor’s blog.

But…

If visitors read content that interests them, answers questions, or simply entertains, they’ll do something. For example, share it or leave a comment.

While these actions require minimal effort from your audience, you still have to try hard to deserve them.

Now let’s look at a few ways to determine the attractiveness of your content.

ARE READERS SHARING YOUR CONTENT?

The number of reposts of an article or any other content is one of the first metrics that marketers use to measure user engagement.

Naturally, we all want people to like our content so that they are eager to share it with their surroundings.

Reposts help your audience grow organically by providing more “social proof” for your content.

So how often do people share your content?

The answer to this question will help you understand if it resonates with your target audience.

A large number of reposts means that you’ve managed to create interesting content.

Lack of reposts usually indicates that you are not meeting the expectations of your audience.

However, take your time thinking about why your content isn’t good enough. The first step is to make sure that you give your readers the easiest way to repost.

If your resource lacks intuitive social media buttons located in a convenient and visible place, your readers are unlikely to start looking specifically for them in order to repost.

DO READERS LEAVE COMMENTS UNDER YOUR BLOG POSTS?

 

You just need to look at the blog comments section to understand a lot about reader engagement.

Do you feel like nobody ever reads your posts? Or, on the contrary, do many comments appear under them, and active discussions flare-up?

In the second case, you are doing everything right – keep it up!

If there are no comments, encourage your readers to write them. For example, ask them questions. Be sincerely interested in their feedback and opinions, and be sure to respond to comments received. Involve commentators in further discussion of the topic of the article or post.

We always respond to readers who take the time to leave a comment on our blog. In our opinion, this is a great way to build relationships with people who are interested in reading our articles and following our work.

Also Read: 5 Simple Ideas On How To Use Interactive Content

If you develop relationships with people who read and comment on your content, they are more likely to continue to do so in the future.

ARE YOUR ARTICLES READ TO THE END?

Do you know how much of your content people actually read?

Unfortunately, the statistics are unlikely to please you. On average, people read about 20% of the content on a page simply because they are not reading it, but rather skimming through the content.

If you manage to surpass this tiny value, you can be sure your content is truly engaging.

Now let’s find out how you can check this:

  1. Time spent on the page. This indicator in Google Analytics or Yandex. Metrica shows how much time users spent on a page who viewed more than one page. If someone comes to your resource, reads an article, and leaves immediately, the counter will not be able to find out how much time the person spent reading it. Time spent on-page is a useful metric (the higher the better), but you should understand that it reflects information about only a small percentage of your audience.
  2. The number of pages per session. Another useful metric to help you determine if your site is interesting to visitors beyond the article that brought them in. If the content on your resource is attractive, then readers will be more enthusiastic about moving to other pages.
  3. Scroll depth.  Using the scroll map feature, you can see how far visitors have scrolled the page – in other words, whether they are reading the entire article

ARE PEOPLE SUBSCRIBING TO YOUR EMAIL NEWSLETTER?

How many people are subscribed to your newsletter?

We will assume that you are asking your readers to subscribe to updates at the end of your articles, in the blog sidebar, or through special fields in the middle of your content to generate leads.

However, how often and how many people subscribe to your newsletter?

The constant influx of new subscribers is a good sign that your content is interesting!

So how do you track the number of subscribers to your mailing list?

With a tool like Mailchimp, you can grow your mailing list as well as easily track the effectiveness of forms in terms of conversion. It integrates with Google Analytics and monitors the referral page for each new subscriber. With tools like this, you can determine which content elements are driving the most conversions.

Here’s a pro tip for getting more followers:

Offer content upgrade!

A content upgrade is a bonus content that you create for a specific blog post and then offer readers to access it in exchange for an email address.

If the number of subscribers to your resource is decreasing, then it is quite obvious that your content is not interesting enough or valuable for readers.

ARE YOUR CONTENT BEING REFERENCED?

If your site is often linked to, it says a lot about its quality. To achieve this, you must create truly useful content!

It also means your readers are engaged enough to share your content link with other people.

With this in mind, remember to regularly check the number of backlinks to your content. 

By tracking backlinks to your site, you can identify specific pieces of content that your readers are most likely to share.

ASK YOUR SITE VISITORS A QUESTION

 

One of the best ways to understand your site visitors and get their opinion on the content you publish is to reach out to them directly with a small survey.

The feedback received in this way will directly speak about the quality of your content and help you optimize your work.

OUTPUT

Keeping your audience engaged is challenging given so much content. Modern people strive to satisfy their needs as soon as possible. If they fail to quickly benefit from your content, they will leave and probably never return to your site.

However, if you keep a close eye on the metrics mentioned in this article and continually create new content based on the interests and needs of your audience, you will give visitors a good reason to stay on your site.

Are there other ways to check if people are interested in your content? Feel free to share them in the comments below this article!

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Vikas August 31, 2020 0 Comments

7 Deadly Signs Of Digital Marketing

Digital marketing is a term that describes all of the strategies for communicating with customers through the Internet, mobile phones, display ads, and other types of digital media. The need to meet the diverse needs and expectations of so many different consumers from a huge number of different channels poses a number of unique challenges for companies trying to understand all this and form an effective development plan.

With so many nuances to consider to create a working digital marketing strategy, it’s no surprise that many make mistakes. In this article, we will provide examples of the most dangerous of them, as well as learn how to avoid them.

DEADLY SIN NUMBER 1. CREATE AD TITLES WITHOUT USING TARGETED KEYWORDS

 

If a user has entered certain keywords into the search bar, he or she is more likely to click on an ad with that particular phrase in the title. This feeling is familiar to many – sometimes it seems as if advertising on the Internet reads thoughts and knows exactly what you want to find. At the same time, the lack of suitable keywords in the headline can lead to the fact that customers will ignore the ad, considering it completely inappropriate to their needs. This can happen even if it appears in search results for a phrase for which you have optimized the text. Is this fair? Not really, but it’s human nature.

DEADLY SIN NUMBER 2. CONTENT CREATION SLIPSHOD

Online shopping these days usually means a detailed study of offers. Customers want to make sure they are getting a good deal from a trustworthy seller. Nobody wants to deal with shady companies. Outdated or irrelevant content is the main hallmark of such a company. Today, corporate blogs are an important resource for consumers, as they not only measure your reliability but also know if you know your industry well. Potential clients are looking for fresh content that explores current trends and approaches. Inappropriate content on a company blog will scare off serious buyers.

DEADLY SIN NUMBER 3. EMOTIONAL SOCIAL MEDIA POSTING

 

In everyday life, it is very easy to indulge in emotions and say something that can negatively affect the success of your business. This also applies to the digital world, but with the difference that a tirade published on a social network will quickly be taken apart into quotes. Screenshots of your post will be used by competitors for a long time and scare off potential customers. Remember that social media marketing efforts build your brand image. Do your best not to damage your reputation. A quick tip: If you tend to lose your temper, then try to stay away from your social media accounts until you cool off.

DEADLY SIN # 4. IGNORING CUSTOMERS IN THE LOCAL MARKET

Many people view the Internet as a global tool. Until recently, companies often didn’t put much effort into local SEO optimization. In some areas of activity (especially in the case of physical stores), it is obvious for everyone to engage in promotion among the local population. However, all businesses can benefit from local SEO optimization, as many consumers prefer to shop at their closest locations. Geo-optimize your search engine to attract local customers, and aim to generate positive online reviews for your brand. Also, customize your Google My Business page and Yandex. Directory so that customers can see your phone number,

DEADLY SIN # 5. USING WEAK OR INEFFECTIVE CALLS TO ACTION

Like a weak handshake, a bad call to action in ads, blogs, or social media posts can give customers the wrong impression. As a rule, people do not want to be pushed around, but at the same time, they love to be carefully guided in the right direction. Potential clients don’t like being forced to guess what exactly needs to be done to start working with you. Don’t be shy – tell them bluntly that they should “click on this link right now to get a 50% discount!”

DEADLY SIN NUMBER 6. LACK OF BRAND MENTIONS MONITORING

When you finally start advertising your company online, you will become one of the reasons for the discussion. Sometimes online discussions are more like threats. People on the Internet tend to behave aggressively – and more often than in real life because they feel safe thanks to anonymity. When some customers get upset or feel like you did something wrong to them, they may try to generate a wave of hatred against your brand. The best approach for you is always to deal with these situations quickly, honestly, and professionally. It is imperative that you find out about them as soon as possible. Delayed reaction to pouring slop on your company can only make the situation worse. Track mentions of your brand and stays on top of what people think of you.

DEADLY SIN # 7. TRUST THE WEBSITE DESIGN TO INCOMPETENT PEOPLE

 

You should not trust the development of a site to a friend or relative if he is not a professional web designer who knows how to work with SEO specialists and knows how to increase the site’s ranking in search results. Your resource should have a user-friendly design that meets modern trends and standards – then search engines will definitely not ignore it. On top of that, your site needs to be mobile. A huge number of customers who are ready to make a purchase immediately use smartphones to search. Don’t force them to go to your competitor just because your site has too small text or awkward buttons.

OUTPUT

The above list only covers the most common digital marketing mistakes. However, online promotion is a full-fledged job that requires constant attention. It can be alleviated with free website analysis and professional consultation tools, but it takes a lot of work to achieve and maintain online success.

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Vikas August 7, 2020 0 Comments

Comparison Of Organic Promotion & Paid Promotion In Social Networks

This post is about Organic Promotion and Paid promotions. People say that the best things in life are free. This saying never seemed right to us. Of course, something is really available for free – love, sunshine, fireflies, and many other wonderful things. However, you can also buy a lot of good for money: for example, nunchucks, a bicycle or a disk with the cartoon “Kung Fu Panda 3”.

Given this, it is sometimes difficult to unambiguously determine which things are better – paid or free. At least when it comes to social media marketing. Between the adherents of organic and paid promotion, disputes are still ongoing. Both options have both strengths and weaknesses.

On this page, we will try to understand in detail the features of each method and study their main advantages and disadvantages.

ORGANIC AND PAID PROMOTION ON SOCIAL NETWORKS

You can identify the main difference between organic and paid promotion in social networks by the name of these methods. Publication of organic posts on social networks is free and is usually used to attract subscribers and people with whom you want to share the information received. Paid content on social networks is available to a wide audience outside of your subscribers, but this way of promotion requires an investment of money.

Organic and paid posts on social networks have their advantages and disadvantages. Below we decided to list the most basic pros and cons of each of these types of marketing.

BENEFITS OF ORGANIC PROMOTION ON SOCIAL MEDIA

It is more cost-effective.

In theory, maintaining organic activity on social networks is absolutely free. Publishing posts on Facebook, Instagram, Vkontakte, does not require any costs. All the expenses that you incur will be associated with the work of interacting with your community and creating content for filling channels on social networks. You can delegate these tasks to dedicated team members, freelancers, or agencies. They can also be included in the daily duties of some employees.

One way or another, the implementation of organic promotion in social networks does not require immediate investment. If your budget is limited and you are confident that you can create high-quality and thoughtful content, then this type of marketing will be most suitable for you.

It allows you to interact with customers and help them directly.

ORGANIC PROMOTION
Social networks are an excellent platform for constant interaction with customers and the provision of services to them. A competently promoted and active profile on the social network provides users with an accessible and official place to post questions, complaints, and compliments. If you can allocate time and resources to constantly respond to most (if not all) customer requests, then you will get a big return on your investments in organic promotion on social networks.

It helps shape brand identity.

Using company profiles on social networks, you can express a certain personality of your brand. Your accounts can increase your return on marketing investments through witty posts, helpful tips, and more. Customers will begin to associate good qualities with your brand. For example, the Taco Bell profile on Twitter is famous for its corporate identity, which the fast-food chain has established thanks to its interaction with the audience and the publication of funny content.

DISADVANTAGES OF ORGANIC PROMOTION ON SOCIAL MEDIA

It may take too much time.

Constantly creating first-class content and actively interacting with the audience is far from easy. You will not be able to quickly complete this task during the lunch break. This approach requires full-time employment and significant effort. If you do not have dedicated team members or you do not use outside help, it can take a tremendous amount of time to maintain activity on social networks.

Algorithms are unstable and difficult to understand.

The content that your audience sees on social networks is determined by the algorithms. They are designed to sort publications by relevance and potential benefit to the subscriber, rather than by time of publication.

The success of an organic social media marketing strategy depends on your ability to deliver content to existing and potential customers. That is why it is very important to understand how the algorithms involved in social networks work. Unfortunately, in words, it is much easier to do than in practice.

Social network algorithms are not always easy to understand and master. Even if you succeed in doing this, they are very likely to change. It can take a lot of effort to learn the principles of these algorithms and to adapt to them when creating content for social networks.

It’s less flexible in terms of reach

Reaching your audience from your organic marketing efforts on social media depends on how actively your content is distributed by subscribers. This means that you can only promote anything directly to your audience and the people with whom they share. You will not be able to distribute content among a specific demographic group or specific types of users, which is possible thanks to paid publications on social networks.

THE BENEFITS OF PAID PROMOTION ON SOCIAL NETWORKS

You can target specific users to increase your audience reach.

Paid advertising on social networks allows you to accurately identify and reach certain demographic groups of people who will be most susceptible to your offers. You can sort users by categories such as location, age, gender or interests, and place targeted ads on your social networks. This gives you the opportunity to reach out to potential customers who are more likely to be interested in your offers.

Its payment model fits any budget.

Paid promotion on social networks is made in such a way as to fit almost any budget. As a rule, pay per click (PPC) is charged, that is, you only need to pay for clicks or those impressions of ads with which users directly interacted.

Many platforms allow you to limit the budget for showing ads, so you will never spend more than you expect. In addition, advertising for certain target audiences can be cheaper than for others, which allows you to strategically place ads to satisfy various potentially profitable niches.

The results will be noticeable faster.

Organic promotion in social networks involves long-term work, and also requires effort and the development of a marketing strategy. You will have to create content in accordance with the algorithms of social networks, look for ways to interest potential customers, and actively work to keep existing subscribers and attract new ones.

Paid promotion on social networks allows you to avoid the whole process and instantly place ads in the advertising channels of potential customers.

THE DISADVANTAGES OF PAID PROMOTION ON SOCIAL NETWORKS

Return on investment may be negligible

Paid promotion on social networks is ideally described by its name. Regardless of the size of your investment, you still spend money. Funds can be wasted if your marketing efforts prove ineffective. By constantly experimenting and failing with paid advertising campaigns on social networks, you essentially burn money. This happens quite often.

If you own a small business and you do not have the knowledge and skills necessary for the effective coordination of your strategy for paid promotion in social networks, you risk wasting resources that can be more successfully distributed between other forms of marketing.

You may face high competition

Social media marketing is far from secret development. According to Statista, in 2019, approximately 91 percent of all US companies to some extent bought paid placements on social networks.

To succeed in a highly competitive environment, you will have to put up with high CPC to achieve targeted demographics. You also need high-quality and attention-grabbing content to really benefit from the money invested in advertising.

It requires close attention

Paid promotion on social networks is rarely unchanged. It must be constantly monitored, analyzed, and subsequently adjusted to get the most out of it. Many platforms offer analytics tools that measure the effectiveness of ads. This data is not trivial and cannot be ignored. You will have to carefully analyze them.

Thanks to this, you can understand how to better structure your ads – but sometimes it can be difficult. Paid social media posting is usually only as effective as the amount of effort you put into it. And in many, if not most cases, it will take a significant part of your time to optimize it.

ORGANIC AND PAID PROMOTION IN SOCIAL NETWORKS: RESULTS

It is impossible to determine which of these promotion methods is better. Both methods are great for different enterprises with different priorities in different situations.

Also Read: 8 Newbie Mistakes When Launching Ads On Instagram And Facebook

If your business does not have a budget to implement a full-fledged paid promotion strategy on social networks, try focusing on an organic approach. Create first-class content, improve profiles on social networks, and actively interact with your customers on the Internet.

However, if your business has a significant marketing budget and it desperately needs to immediately attract new customers, you should give preference to paid promotion.

Ideally, you should find a way to combine both methods into one common promotion strategy on social networks. Use paid placements to quickly increase brand awareness and attract an audience to your profiles.

Once you have a decent number of subscribers, use high-quality organic content and an active presence to attract their attention, turn them into customers, and maintain long and profitable relationships with them.

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Vikas July 14, 2020 0 Comments

Six Creative Business Promotion Strategies For 2020

At the beginning of 2020, it seems that business competition is now tougher than ever before. Because of globalization, companies have to compete with competitors not only in the neighborhood but literally around the world.

In this regard, now more than ever it is important to develop an effective marketing strategy for the business. You need to try hard to stand out from the competition. Therefore, in 2020, it’s time to find a truly creative approach to marketing! Refuse from using obsolete strategies that everyone else uses, this will help you attract more potential buyers and build a strong customer base. Your company will begin to grow at an unprecedented pace!

This article presents six creative business promotion strategies in 2020 that will help bring it to the next level.

1. BECOME A PARTNER OR SPONSOR OF OTHER COMPANIES

Sponsoring other companies or services has been practiced in the business world for many years. Many forms of advertising are now ineffective (at least, less effective than before). A good way to attract attention to your brand is to constantly catch the eye of potential customers.

However, it is very important to be creative in choosing partners. Try to find a prominent company whose ideas do not go against your business and at the same time are slightly different from yours.

Some sponsorship opportunities for brands and products are available year-round, and some only during certain events. Note that these opportunities are not only open to large corporations. Small companies also become sponsors, albeit on a smaller scale. While Coca Cola sponsors the Olympics, SMEs can sponsor a local event.

BECOME A PARTNER OR SPONSOR OF OTHER COMPANIES

2. PARTICIPATE IN EXHIBITIONS

Exhibiting is a great way to announce your business. Now, this traditional way of promotion is often overlooked due to digital marketing. However, exhibitions remain an important part of the business world and continue to attract thousands of people. By visiting them, you can find a new audience and increase the popularity of your brand.

Exhibitions give you the opportunity to interact more closely with potential customers. You allow them to test products and ask questions, as a result of which they are more likely to purchase your product or service.

To attract the attention of visitors, you should have an interesting and noticeable stand. Find specialists who will create a unique stand for your company with which you can get the maximum benefit from the exhibitions.

3. HOLD CONTESTS ON SOCIAL NETWORKS

Almost all companies understand how important social networks are for marketing in the modern world. It is impossible to ignore the fact that about 70% of US residents regularly use social networks.

More than 90% of US companies have social media accounts, but many of them use outdated strategies and publish boring posts. A great way to chat with your subscribers and at the same time to attract attention is contested on social networks. There are a huge number of ways to conduct them. Organize photo contests, hashtag contests, contests for the best comments, ask to invite friends, and so on. If possible, hold contests on multiple social networks at once to increase your reach.

4. CREATE SHAREABLE CONTENT

Another way to be heard on social networks and stand out from competitors is to create content that users will want to share. It can be an inspirational, funny, or useful video, interesting infographics, or something completely different. All that matters is that your audience seeks to share this with their friends and relatives.

As content spreads across social networks, your company will catch the eye of hundreds or even thousands of users. You will significantly increase your reach compared to your regular audience. Do not forget to make sure that the content advertises your brand (for example, place the logo and the website of the company on the infographic) so that people can recognize you!

5. WORK WITH THE MEDIA

PR did not die at all in the era of digital marketing. On the contrary, he is more alive than all the living! Now you have twice as many chances to get into the media: either using traditional PR for print media or digital for online resources. A strong PR strategy is extremely effective in terms of promoting your brand, building audience trust, and, ultimately, increasing sales. For this way of advertising a business, it is very important to have a network of contacts. Form it to offer publications something interesting or valuable for publications!

6. SHARE YOUR KNOWLEDGE

In 2020, it is important to offer potential customers something of value to attract their attention. What could be more valuable than your expertise in a particular field? There are many ways to share them: free blogs, guides, e-books, videos, podcasts, and even live presentations. By doing this, you develop relationships with your potential customers, while demonstrating your experience. After that, they will happily hire you or buy your product.

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Vikas June 28, 2020 0 Comments

5 Simple Ideas On How To Use Interactive Content

Interactive content is a good way to attract attention and revitalize your familiar publications. Interactive content makes your audience more involved in the process, increases the number of clicks, and provides more opportunities for learning and enjoying your publications.
Interactive content includes any content that the user can click on, respond to, or act in any other way. These pieces of content require more effort (and sometimes money) to create, but users spend more time on them and get more benefits.
To give you something to ponder, consider five varieties of interactive content.

TESTS / SURVEYS

 

Tests and surveys are an economical way to create interactive content. Think about it – how many times have you stopped on content to find out which pizza you like?

Tests can be fun and help your audience determine what they need, and this, in turn, can be an opportunity for you to offer a product or service. They can immerse you in the minds of your audience and create double content (once when you publish, and another when publishing the results).

Another advantage of tests and surveys is that they can show your audience that there is feedback, and their opinion is important to you.

Twitter, Facebook pages, and groups, Instagram stories already have built-in polls that you can use. Each of them allows you to add several answer options (polls on Facebook allow you to add photos and GIFs as answer options).

As soon as someone votes, they will be able to see the results of the survey. In Instagram Stories, you can use the poll sticker to create a two-choice survey that will last 24 hours.

If the network on which you want to conduct a survey does not have built-in tools for conducting a survey, you can always write your own options in the headline and ask the audience to comment on the corresponding post. You can also conduct surveys on the landing pages of your site.

CONTESTS / PRIZE DRAWS

 

 

Traditional contests and sweepstakes are also great examples of interactive content and can be a great way to attract more audience attention.

Besides the fact that you can ask people to comment on the post, or share the record of the draw on Facebook, Instagram, you can just hold a draw, ask to follow the link or invite a friend, and also invite the audience to answer the question in the comments.

Make sure that your prize is associated with the brand, and remember that you will succeed.

 

INTERACTIVE INFOGRAPHIC

 

It may be more expensive to create, but it is very interesting for the audience.

Interactive infographics and other content elements can include pop-ups, draws, additional content, etc. In addition, they can be an excellent tool for educating an audience in your particular industry or contain a product overview.

INTERACTIVE VIDEOS

 

 

Interactive video is another great way to use interactive content, which guarantees the greatest audience reach and interaction with any type of content.

Also Read: How to Create a Content Plan For Social Networks

Interactive videos can include click-throughs on landing pages, practical jokes, or the playback of specific information based on a user’s choice. For example, YouTube allows you to get a viewer to subscribe to your channel, watch a video or playlist associated with it.

These are just some of the ways in which you can use interactive content to increase user interaction, and as we all know, this interaction is becoming increasingly important in order to get traffic from social networks.

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Vikas June 20, 2020 0 Comments

HOW TO USE DIGITAL MARKETING IN 2020

Digital marketing is an industry in which everything changes at lightning speed.

Every year new trends appear, and old ones go into oblivion. Today it is hardly possible to find a company that would not invest in marketing activities. Software development agencies, e-commerce sites, and even your favorite coffee shop around the corner — all these businesses use various means to promote their business.

In the current realities, it is important to develop a complete digital marketing strategy in order to maximize productivity and minimize costs. Let’s take a closer look at the most important nuances and find out what is needed to organize successful advertising in 2020.

WHAT IS DIGITAL MARKETING AND WHAT IS IT USED FOR?

Digital marketing covers all marketing activities carried out on the Internet. It includes a number of promotional efforts, including:

  • content marketing;
  • Email marketing
  • social media marketing;
  • paid advertisements.

Consumers spend a lot of time on the Internet. People use it for entertainment, sit on social networks, and search for information. In most cases, the Internet is the best medium to reach the target audience.

Digital marketing forms the basis of all marketing activities of the company. By using it, you can remain competitive. Moreover, customers hope to interact with their favorite brands on the Internet and expect companies to invest in marketing.

THE MAIN TYPES OF DIGITAL MARKETING

As noted earlier, digital marketing includes various types of activities. Companies deal with them to attract new customers and retain existing ones. Let’s look at the main types of digital marketing that are relevant in 2020.

Search engine optimization

You’ve probably heard at least out of the corner about SEO. This is a set of measures aimed at optimizing the website and its content in order to increase its ranking in search engines.

Search engine optimization includes both in-page (performed directly on the site) and off-page (performed outside the site, but in relation to it). Internal SEO usually involves working with keywords, meta tags, and other elements. External optimization includes link building, guest posting, etc.

DGW_SEO

 

Content marketing

Content marketing is directly related to SEO. The main goal of this marketing activity is to increase brand awareness through various content, including:

  • infographics
  • Blog posts
  • e-books;
  • technical descriptions.

For example, if your company provides software development services, you can write the article “How much does it cost to develop an application?” and using it to tell blog readers about the methods of work of their enterprise.

Social Media Marketing

Promoting a brand and content through social networks is a common practice for both large and small companies. Depending on the type of your business, you can use Facebook, Twitter, LinkedIn, Instagram, TikTok, and other platforms. The content you share on social networks should be fun, interesting, and as formal as possible. Companies often talk about interesting working methods and the people who use them.

 

Pay Per Click (PPC)

Pay-per-click ads are extremely effective and deliver great value to companies that use them wisely. In addition to the popular Google Ads service, almost all social networks offer such services. You can run paid advertising campaigns on Facebook, Twitter, LinkedIn, and even Quora.

Affiliate marketing

Affiliate (affiliate) marketing is a type of marketing activity in which you pay other people or companies to promote your services and attract new customers. It is based on providing your partners (affiliates) with links that redirect users to your site. For this, you pay either a certain percentage of the revenue earned from each attracted customer or a fixed amount for certain user actions.

Email Marketing

Although some predict the imminent death of Email marketing, today it brings no less significant results than several years ago. Companies use it as a way to communicate with their audience, as well as to promote content, provide discounts, announcements of holiday sales, invitations to events, and much more.

DGW_Email marketing

Influencer marketing

In 2020, the number of users of social networks around the world exceeded 3.8 billion. This is the best way to reach the target audience for companies from many areas of business, including e-commerce, fashion, and lifestyle.

Although it can take a long time to create your own group of dedicated followers on Facebook or YouTube, it will help you speed up the process of increasing brand awareness.

Influencer marketing implies collaboration with opinion leaders (influencers) – people or organizations that are widely known for their expert level of knowledge and have a social impact on certain groups of people. When choosing these authorities, you need to study how much your target audiences intersect.

DIGITAL MARKETING 2020: FINDINGS

Given the thousands of companies that offer the same services and products, it is more important than ever to invest in marketing. There is a saying that if a business does not advance on a worldwide network, no one will know about it.

Digital marketing is an integrated approach to company promotion, which requires the participation of a number of specialists. Nevertheless, small and medium-sized enterprises can choose up to three types of advertising and focus all their efforts on them, and after some time move on to others.

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Vikas June 15, 2020 0 Comments

10 Digital Marketing Tools You Should Consider In 2020

Digital marketing trends are constantly changing, and 2020 is no different. New marketing channels appear every day, forcing marketers to think which one to use and which not. There are many online marketing tools these days that make it difficult to understand which one is right for your business needs. The right choice can help you grow your business, the wrong one can be a problem. Researching and experimenting with so many tools can be a lengthy and time-consuming process. That’s why I put together some of the best digital marketing tools that can make your life a lot easier. Here is a list of 10 digital marketing tools you should consider in 2020.

1. Google Analytics

Google Analytics has become a must-have tool for digital marketers working in 2020. This is the most popular tool every digital marketer should be aware of. At first glance, the tool may seem a little complicated, but after understanding its full capabilities, it can help you get a lot of ideas about your site. Online platforms provide many reports containing information about visitors to your site – where they come from and how they interact with your site. In addition, it helps you find out which marketing technique on your site is more effective in terms of potential customers, conversions, downloads, and sales, among other things. If you want to learn more about the program, join the Google Analytics Academy, which is a free course that will help you learn all its pros and cons.

2. SEMRush

SEMRush is a one-stop SEO tool that offers a complete SEO workflow. It provides a detailed list of keywords and also displays information about the volume of search, trends, level of competition, and much more. SEMRush generates a list of keywords for a predefined phase that you should consider when optimizing content – in social networks, articles, and on the website, as well as for pay-per-click advertising (PPC). Besides generating keywords, this is also useful if you want to: Reveal new competitors. Analyze competitor’s keywords and ads. Analyze backlinks.

3. Canva

In the past few years, visual marketing has become a very important strategy to attract visitors to your site. According to various statistics, consumers retain 80% of what they see and 20% of what they read. Therefore, for a business marketing strategy to be effective, it is crucial to integrate visual marketing. This is where Canva comes out very convenient. Canva is a great tool for creating professional-looking images. It helps you easily create high-quality images using customizable photo filters, manipulating text, stock photos, for your site, as well as for your profile on social networks. This is an ideal tool for people who do not want to use sophisticated design programs such as Photoshop or InDesign.

4. MobileMonkey

Facebook plays an important role in helping small and medium-sized companies get the message across to their target audience. Not only this but it also allows companies to help their customers contact them and provide feedback on various products and services. MobileMonkey is great for reinforcing the whole process. MobileMonkey is an intuitive Facebook Messenger Chabot tool that lets customers instantly receive answers to common queries. This tool is useful for marketing and customer service, as it helps companies find new customers, increase sales, and promote their content. The best thing about this Chatbot tool is that you don’t need any programming experience to set it up. And in case you have any problems, their free webinars will help you.

5. HubSpot

HubSpot is probably the best sales and service software that can help your growing business in minutes. It is an excellent marketing platform that provides many benefits for novice marketers. As a digital marker, you can use HubSpot for email marketing, social networks, blogging, and creating landing pages. With HubSpot CRM, you can organize, track, and build better customer relationships. You can also view important key performance indicators (KPIs). The marketing center, social center, and service center are excellent platforms that will help you increase your traffic, better understand prospects, and contact customers – all this helps to grow your business.

6. Buffer

Buffer has been on the list of digital marketers for many years, as it is one of the best social media management applications for business. This tool is an exception when it comes to the early planning of publications, analysis of work results, and management of various social network accounts from one place. Already more than 80,000 companies use Buffer to effectively operate their social networks. In addition, you can add several team members to buffer your account by giving them appropriate access levels. And now with the update, you can schedule your posts directly on Instagram.

7. DataBox

If you want to learn about your marketing performance on one platform, the Databox is just what you need. Databox is a unique tool that collects all the data from your site in one place, making it easy to track the performance of your site from one source in real-time. This tool is very convenient when it comes to seeing how your site works without having to go into several tools. This means that you can spend less time checking data and creating reports, as well as more time understanding. You don’t need to have the coding skills to create a customized Databox toolbar to get all the important KPIs and other metrics in a variety of ways. This will help you check useful metrics like site visits,

Social Bee

Social Bee is an amazing universal social media tool for your business. This helps your business gain more customers with less effort. It provides various tools and services for publishing content, growing subscribers, participation, and more. With this tool, you can automate social media postings to focus on things that take longer. Social Bee offers the best services that will make your life easier when you are trying to implement an effective strategy on social networks. He provides great services such as a social media specialist, content curation, Twitter growth, Instagram growth, LinkedIn growth, and more.

9. Buzzsumo

Buzzsumo is a smart digital marketing tool that lets you analyze what type of content is best for any topic. Since it helps you research and finds the most common content related to the keyword of your choice. This allows digital marketers to gain a deeper understanding of their footprints on social media and helps them develop smarter content strategies. In addition, it helps to provide maximum assistance to content marketing and SEO campaigns to work well in a niche or with an audience.

Dynamic Yield

A dynamic Yield is a personalization tool that helps you manage customer data from your CRM, API, ESP, and DMP. This is the only platform that will help you personalize all aspects of your customers’ travels. The AI-based customization channel has some great features, including data management, personalization and training, recommendations, behavioral messages, and more. The tool is trusted by digital marketers around the world and, of course, one of them that is worth considering this year.

Also Read: 4 ways to make money online in 2020

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Vikas June 3, 2020 4 Comments

How to Create a Content Plan For Social Networks

Creating a content plan for social networks is difficult for many, but this task only seems very difficult than it actually is.

What is a content plan?

A content plan is a public resource (a document, if you prefer to use tabular forms) that project participants can use to plan all activity on social networks. This resource should visualize how your content marketing strategy is implemented in the short term (current week) and long term (up to a year).

The most convenient option is a calendar-based format. Creating long and massive post lists is tedious and costly. Each time, adding situational content, you have to make sure that the established order does not turn into chaos.

The purpose of planning in content marketing is to achieve maximum consistency for the work of project participants. Duplication of tasks and unexpected situations when someone from the team is not up to date with current plans cannot be allowed.

Business promotion in social networks should be consistent with the current tasks of the company. Marketers need to understand what they should talk about throughout the year and how this is consistent with sales plans.

The content plan should take into account not only the tasks of the sales department. You need to plan content around key events and important calendar dates.

Are social networks a sales channel or a communication channel?

Of course, it’s nice to receive orders from social networks, but this is not an end in itself. Social media are not direct sales channels, they are communication channels with the target audience. You need to arouse interest in your project, gain the trust of subscribers, and talk about what excites them and causes an emotional reaction. Therefore, we need topics that will become the basis of the content plan.

Content Plan Categories

Categories of the content plan allow you to systematize the planning of publications and control the progress of business promotion. Downtime and gaps in content marketing should not be allowed. If readers trust you, they will wait for useful information on a regular basis. Any gap can lead to a loss of interest. Therefore, the content plan should have the function of informing project participants about the dates for which a new post should be ready.

Consistency is critical to the success of any content project. Creativity and exciting ideas for social networks are important, but without planning and teamwork, it’s hard to move in the right direction. Relying only on sparkling ideas is a bad tactic. Who quickly ignites, it quickly burns out!

Promotion in social networks is based on a constant and regular basis, taking into account headings (main topics). The more marketers plan, the more effective the target audience is, the greater the flow of potential customers.

Key Success Factors for a Content Plan

Regardless of how long you plan to publish (weekly, monthly, or quarterly: it depends on the pace of development of the industry in which the company operates), there are four factors that determine the success of promotion on social networks.

  1. The content plan should be available to all project participants. And although not everyone will be able to edit the publication calendar, everyone should at least know what topics are planned. Remember, access to the content plan should be open to every project participant.
  2. A content plan is a living document. It must change and grow in accordance with the important milestones of the business and the world around it.
  3. There is no standard approach for creating a content plan. There are a huge number of techniques and templates. A company’s marketer can rely on his experience, but we will share our proven approach to promotion on social networks.
  4. A content plan template should provide an opportunity for collecting creative ideas. You cannot focus only on weaving tasks that can be implemented immediately. Promising ideas should be preserved, so that later at a convenient time to return to them and try to implement them.

The factors that influence the success of promotion in social networks are simple and understandable. Now we need to figure out how to put them into practice.

How to create your own content marketing calendar plan in 3 steps?

Stage 1. Define how to automate content creation and reduce your workload

Continuous work to create new content will be time-consuming. It’s easy to miss important points in this stream of affairs. Therefore, promotion in social networks should be based on existing content. It makes no sense to start from scratch all the time if you have your own corporate blog, which allows you to give more detailed answers to potential customers.

Also Read: Content Optimization Keyword Research Tips

A regularly updated corporate blog is a valuable resource for planning. Pull out important fragments from ready-made articles, and use them as the basis for new posts on social networking pages.

Be creative when choosing a form for presenting information, and such tactics will increase the reach and engagement of the audience. 

How can I save more time on creating content?

  • Slideshow: Make quotes from blog articles to create consistent slides. They can be used as the basis for video and gif-animation.
  • Statistics: Create news and infographics from your statistics or analytical studies. It is always interesting and in demand! But be careful, observe ethical standards and confidentiality (you must selectively publish information relating to the “internal cuisine” of the business).
  • Consumer experience: use the feedback of customers who have already used your service and rated it positively. Make it a blitz interview.
  • Reports and studies: it makes no sense in social networks to publish large fragments if your subscribers are flipping through a feed on their mobile phone. Make a series of publications, this tactic will reach more people.
  • Old posts: collect your notes. This tactic reminds you of the important milestones in your business. Make minor changes or combine several old posts of the same rubric into one new super post.

“Reproduction” of content avoids the situation when there is a constant need to generate millions of new ideas for posts. This approach will help fill in the gaps in the content plan. One unit of useful content can spawn multiple posts. Thus, you automate the creation of useful content.

2 stage. Create your own “TV show”

Impressions of thematic posts in social media feeds should be predictable. Your audience should recognize their benefit and each time count on a portion of valuable information.

Marketers should think like TV people and create a content plan in the image of a television program. 

There are three types of content that are required to be used in content marketing. Therefore, they must be present in the content plan and be the basis for promoting a business on social networks.

  1. Primetime show. These are large-scale, constantly operating content projects that have the same theme and format. They should be focused on a large audience, otherwise it makes no sense to spend your time and extra effort. What formats are suitable for prime time shows? This can be streams, videos, a series of webinars, white papers, reports, etc. How often to use the show in prime time? At least twice a month. They should be the first to get into the content plan.
  2. Special reporting. These content projects are planned on a quarterly basis. It should be about topics that concern the audience. This can be done in the form of interactive content or in the form of trend analysis, the purpose of which is to increase engagement and get feedback from subscribers.
  3. Regular topics. This is the basis of communication in social networks. Emotional posts can be very different from the main canvas of promotion and have a situational character. An important criterion for publication is the relevance of the information. It is like a news channel in a television program that maintains a keen interest in a communication channel.

3 stage. Plan, organize, publish, promote, track, and analyze.

Regular meetings with project participants should be included in their calendar plans. Discuss the goals and objectives of the current moment. Each new publication should pursue clear and concise goals. It can be like, repost, comment, or click on the attached link. Collect statistics and compare rubric performance. Analyze the change in the number of subscribers and their interests, compare your advertising campaigns in terms of time: month, quarter, year.

Summary

Now you can create your own calendar of publications on social networks. The actual filling of the content plan will happen quickly enough, as soon as you decide on the rubrics and create a TV program template.

Good luck!!!!

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Vikas May 28, 2020 0 Comments
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