As you improve the performance of your business, you can experiment with new ideas, procedures, and products. This will be a kind of catalyst for the further growth of your company, as well as its adaptation to the changing market conditions. At the same time, you do not need to revise the entire paradigm of your business in an effort to improve the quality of the goods and services offered. Instead, you should make certain changes to your business plan that will foster the creative mind of your team as well as the drive to innovate. Below are some great ways to grow your business.
TRY SOMETHING NEW
In today’s highly competitive world, you either stay afloat, making every effort to do this or go to the bottom. That being said, there are many innovative ideas that companies can use in the business environment. These innovations can be associated with both individual products and work processes, entire business models. While innovation may be focused on any of the above, some companies are incorporating it into their products, workflows, and business models to drive growth and adapt to rapidly changing market conditions.
With the sheer amount of learning resources available online and offline, you can always learn something new. You should strive to gain new skills and experience, especially when you are developing new business strategies or starting your company. You should strive for a continuous learning process, as this opens up many opportunities and benefits. Potential business owners often attend business seminars, are members of various clubs, communicate with other business owners, read professional literature in addition to specialized education.
FIND A BUSINESS MENTOR
A trusted business mentor will give you the right direction and support, helping you build a variety of personal and professional qualities. With a good business mentor, you will achieve outstanding personal and professional results.
ADD VALUE TO YOUR CUSTOMERS
The higher the lifetime value of your customers, the more revenue your business brings. Undoubtedly, you will always have to bear the costs of attracting clients and retaining existing ones, but the costs of the first one are 5 times higher. Once you understand the customer’s lifetime value, you can optimize it.
ATTEND TRADE SHOWS
By paying attention to trade show exhibitors, you can explore some of the key aspects of your business that require special attention. After placing your stand, do not miss the opportunity to communicate with those who approach it, encourage them to give honest answers to the questions asked. In addition, participating in trade shows is a great way to promote new products and services, and get feedback from potential customers.
COMMUNICATE WITH YOUR TARGET AUDIENCE ON THE GLOBAL NETWORK
You must be able to build effective communication channels with your current and potential clients. As a business owner, explain the processes, policies, and other aspects of your company to your customers. If you provide clear information in an effective way, your customers will have a positive impression of your business.
POSITION YOURSELF AS AN AUTHORITY FIGURE IN A PARTICULAR FIELD
Word of mouth marketing (word of mouth) has been and remains one of the most effective marketing tools. Share your knowledge with other business owners whose customer base is similar to yours (given location and industry), give them advice.
This will help grow your audience of potential customers. Moreover, people tend to buy goods and use the services of those they know and trust. As the internet evolves exponentially, new ways to attract potential customers are constantly emerging. So, if your company was created several decades ago or its founder is familiar with the field in which many other business representatives work, do not miss the opportunity to highlight important information, since people are always in search of reliable sources of knowledge.
Whether you are a small start-up or a large company, striving for continuous improvement is the key to an efficient and flexible approach to doing business. Locally, such approaches will improve the effectiveness of the interaction of your team members. In the long run, they will keep your business competitive. As you know, all successful companies are never satisfied with the current state of affairs, never agree with the status quo. They always strive to make a breakthrough, to move to the next level, as they recognize the importance of striving for continuous improvement in every aspect of their business.
Ultimately, the most successful companies are always developing new ways to improve the quality of their services. Even when a company is doing exceptionally well, the people behind it are always looking for ways to improve their productivity, trying to figure out how to work smarter, not harder.
Many companies consider social platforms to be the ideal option for promoting their business. And if you do not have a full-fledged team of specialists in the field of promotion using social platforms, you can succeed in this direction by developing a smart strategy that takes into account your goals and available resources.
After reading this article, you can create your own social media promotion strategy, as well as get rid of the exhilarating feeling that arises every time you open Instagram or Twitter.
WHAT IS A SOCIAL MEDIA PROMOTION STRATEGY?
A social media marketing strategy is your master plan for how you will create, publish, and interact with content. It provides a general course on your social media behavior, as well as aspects such as post frequency, marketing campaigns, creative planning, and audience engagement principles.
WHAT IS THE REASON FOR THE NEED FOR A PROMOTION STRATEGY IN SOCIAL NETWORKS?
Reaching your audience, measuring your ROI, and the ability to meet your business goals are three key challenges marketers face when promoting a business on social media. To solve these problems, an effective promotion strategy is needed. It will allow you to set the right goals, remove all possible obstacles to achieving them, assess the effectiveness, and make timely adjustments. However, without a so-called “starting point“, you will not be able to evaluate the results of your activities aimed at achieving your goals. A social media strategy also allows you to define your expectations, increase the level of participation of each team member, and figure out what they should / should not do during the promotion process.
So let’s figure out how to create a social media strategy from scratch.
1. Define your target audience
If you haven’t yet determined who your average customer is, find out the key demographics of your audience: age, gender, occupation, income, hobbies, and interests. Learn about their problems and the challenges they face on a daily basis. Focus on no more than 4 types of people that represent the majority of your target audience. Do not get hung up on those segments of it that come to you by accident, otherwise, you will never start developing a plan.
Fresh content is the backbone of the success of any social media promotion strategy, so you need to constantly create new quality content. Make a list of common questions asked by representatives of your target audience, try to provide answers to them, do at least one blog post a week.
3. Create educational content
Develop downloadable content that can solve your prospect’s problems: ebooks, checklists, videos, infographics. If you post really useful content, the likelihood that people will share it on social media (thereby helping you promote your business) is significantly higher.
4. Focus on a few key social channels
Most startups and small businesses do not have the resources to manage high-quality profiles on multiple social networks at once. In addition, it is very difficult to learn the principles of correct interaction of profiles in several platforms at the same time. HubSpot Academy has published a video in which they highlighted several promising social channels for publishing content.
So, you need to start small. First, explore the features of popular social platforms that your target audience uses. Then, do your best to build a loyal community before switching to other social media platforms.
5. Create your own guide to working with social platforms
Since social media is not an exact science, it works differently for every company and industry. To achieve results for your business, schedule posts, and interactions. Develop a guide for your team to follow. Set goals for publications as well as interactions, and strictly follow the rules of the guide you create.
6. Evaluate the results you have achieved
The quality of promotion work in social networks can be assessed by a huge number of criteria. First, find out how much traffic to your website or blog your social media accounts are driving. Review your posts, track audience reactions, and trends related to specific topics and keywords of greatest interest. By gaining insight into post traffic and performance, you can set goals for KPIs and measure your progress.
Choose the metrics that are easiest to track. If you measure indicators that take too long to evaluate, you will not be able to measure the effectiveness of your efforts. Examples of simple metrics to bet on are the number of followers and subscribers, the number of new visits, and interactions with your website from your social media accounts.
7. Change tactics
Your social media accounts won’t work overnight. To build a subscriber base, create your brand, and in order to see the first results, it will take some time. Experiment to bring out the most effective combination of social channels, content, and posts. Over time, you will adjust your social media guide, content, and leads to make your promotion strategy more consistent and effective.
SOCIAL MEDIA MARKETING STRATEGY
Social media is a multifunctional business asset. They allow you to establish a relationship with representatives of your target audience, promote the promotion of products, services, and your brand. Developing a social media marketing strategy is a different process from the one described above. This is because the metrics you track may be more specific than the metrics you measure for marketing through other channels.
When promoting your business through social platforms, make sure you act consistently and in a positive manner. For example, the images and content you post on social media profiles must match the images and content on your website, blog, or another website. Pay attention to questions and comments left by your audience, try to solve their problems as soon as possible, as this type of interaction can both increase conversion and the opposite effect.
Finally, reconcile the content you post on social media and the content you share through other channels (such as email marketing or advertising).
SOCIAL MEDIA CONTENT STRATEGY
Content is the backbone of any promotion strategy using social platforms. Without publishing content, you will not be able to interact with your audience, promote products or services, or evaluate the effectiveness of your actions. Due to the somewhat biased attitude towards social media, you will neglect the planning of publications, however, this approach is fundamentally wrong. While social media content is not as static as blog posts or e-mails, it plays an important role in engaging audiences and shaping your brand. Therefore, you need to develop your own content strategy for social media posting, which should include the following:
The posting guidelines for the specific social platforms you work for. For example, you can post animations on Twitter but avoid Facebook.
Key features of the target audience in each network (for example, the average age of Instagram users is significantly lower than that of LinkedIn users).
Reassign plans for publishing longreads and voluminous content from your blog, podcast, or ebook.
Distribution of responsibilities between team members: someone is responsible for publications, someone is responsible for attracting new subscribers.
Selection of companies, publications, and individuals for reposting (choosing who you can repost and who you cannot).
NOW IS THE BEST TIME TO START PROMOTING YOUR BUSINESS ON SOCIAL MEDIA.
Still, thinking you can’t be successful on social media? This is due to the fact that social platforms are literally overwhelmed with content. However, you can get rid of your prejudices by using the tips and strategies listed in this article. Remember a few important points: tackle only one social platform at a time, prioritize your target audience, focus on what really works. By following these tips, you will achieve results and increase traffic in the short term.
No matter how impressive your product is and no matter how popular it is, there is no guarantee that people will be able to find it on their own, especially now, when the market is replete with various goods and services. If your marketing materials are missing where your ideal client should see them, and they don’t match their needs, all your work will be wasted.
In this article, we’ll look at a few effective e-commerce marketing strategies you can use to grow your business’s customer base and increase the engagement of your existing users.
MARKETING PLAN FOR ONLINE SALES
Your marketing plan is the collection of marketing tactics and strategies that your company uses. Practice shows that really effective marketing plans do not appear by chance. They use both the basic structure of marketing and its general philosophy.
For example, the inbound traffic methodology can be part of an overarching marketing plan. In this case, you should direct all your marketing efforts towards reaching an audience, converting members of that audience into leads, closing deals, and fully meeting their needs in order to motivate them to spread the word about your brand through word of mouth. There are many different strategies that can be taken as a basis for building a marketing plan. Below we propose to familiarize yourself with several of the most effective options.
Blogging is a great way to drive organic traffic. By creating and publishing quality content that is relevant to your industry, you will make your potential customers think of your company as something reliable and legal. By attracting Internet users to your site through content (in addition to the one that is directly related to your product or service), you motivate them to perform targeted actions in the end. Regardless of what products or services you offer, blogging is an economically efficient way to prove that your company is an authority in the industry in which it operates.
2. PLACING GUEST POSTS ON OTHER SITES
Guest posts help you become better known online. They not only help build credibility in your industry, but they also improve the reputation of the domain used by your e-commerce site. As a result, search engines consider your site to be more reliable and deserving of higher rankings in search results.
To post guest posts, you need to select key phrases related to your product or service and use them to find third-party sites. In some cases, you don’t even have to create your own unique content. You can use existing articles by adding relevant materials or infographics to their text with links to your Internet resource.
3. USING REFERRAL MARKETING PROGRAMS
Referral marketing brings together two fundamental things of any marketing strategy for an online business: word of mouth and initiative. With the help of a referral program, you will be able to send your messages through clients to those who trust their opinion.
According to recent research, word of mouth has an impact on 90% of all sales, with 19% of purchases made directly from referrals sent through this marketing channel. For this reason, a large part of your marketing strategy should focus on word of mouth.
Offer your customers some kind of incentive: a small gift or a discount on your product in exchange for recommending your products or services to other people. This way, you will not only be able to retain current customers, but also expand your user base.
4. USING SOCIAL PLATFORMS
Effective use of social platforms is an essential component of any successful e-commerce marketing strategy. That being said, social media marketing to promote an online business can be significantly different from marketing for a regular business, brand, contractor, or publisher. In addition, not every social platform is ideal for these purposes.
E-commerce is a kind of visual medium. Not every customer is ready to purchase a product based only on textual information. The success of your social media marketing efforts is directly dependent on the quality of the photos you post to capture the attention of potential customers and drive traffic to your product or service pages. So Instagram is the perfect platform to complement your overall marketing strategy.
If possible, you should also include in your marketing strategy so-called shoppable content – interactive content that allows visitors to make a purchase or order a service immediately. Such content can be both advertising elements in the social network feed, and special tags that direct users directly to the page with a shopping cart.
5. ATTRACTING USER-GENERATED CONTENT
user-generated content acquisition is the practice of finding ways to promote your business with your customers and encouraging this initiative. It is also seen as a great way to promote it using word of mouth. User-generated content drives traffic to your website for online sales, thereby building an audience of interested customers.
There are several ways to attract user-generated content. One of the most effective ones is holding contests – drawing prizes between your customers who advertise your product to one degree or another. In addition, you can use social media advertising hashtags and review platforms where customers can share opinions about your product or service. Using your customers to promote your product builds trust in your business and provides a relatively inexpensive source of the traffic to your website.
As an example, consider the #WhiteCupContest campaign launched by Starbucks in 2014. Customers could paint whatever they wanted on the company’s branded cups. The winning designs have been used in the design of the new limited-edition cups. In just three weeks, Starbucks’ campaigns received 4,000 different designs, generated a lot of publicity, and used them as free advertising for their products.
If your business has anything to do with e-commerce, you will be able to achieve better results by studying and applying various marketing strategies in practice. Many of them are not only able to benefit your business, but also do not require high implementation costs. Regardless of how you build your marketing plan, make sure it is dynamic, covers all the important aspects of your business, and is flexible enough. It will take time and money to implement any of the strategies outlined above, but this investment will pay off with interest in the near future.
Last year turned out to be very difficult for everyone. Despite the current situation, many of us have invested in researching what can be beneficial in the long term. Some studies show that many people have spent their free time learning new trends and techniques in the field of web design. In the modern world, many people pay attention to website design. Moreover, everyone knows that an effective website is a key to the success of any business.
As time does not stand still, many design elements that were previously considered modern or even innovative are now outdated. This is due to the rapid development of the field of web design. What’s more, site design plays an important role in dealing with customers: if a site looks outdated and ignores major web standards, a company has a 90% chance of dropping conversions.
Design is the most important factor in grabbing the attention of potential customers, as well as the correct perception of your content. Many website owners are constantly thinking about how to improve their design. We decided to discuss several modern trends in web design in 2021, applying which you will improve the appearance of your website and attract more traffic. Below are some tips to help you increase your sales, whether you are a newbie or a seasoned businessman.
1. FULL PAGE HEADINGS
The first thing a visitor to your site encounters is the title. Therefore, do not neglect its correct design, as it sets the image of your business. The full-page headline looks attractive and is a continuing trend in 2021. Many web designers place information on the left side of the header, among other tabs and web pages. The main reason they post it on the left is that readers are drawn to this way of posting content. This is why all the most important information is usually placed on the left side of web pages. Place bright and colorful images and information about your company in the header so that users get an unforgettable experience of your site.
2. PARALLAX SCROLLING OF PAGES
This effect has been popular with web designers for several years now. The parallax scrolling effect is a design element that makes the background of a page move more slowly than the foreground when scrolling. This effect adds depth for a more enjoyable experience.
By adding this effect to your site, you will provide a unique experience for your users. However, apply the parallax scrolling effect correctly, otherwise, you will get the opposite result. Improper implementation of this effect can lead to the fact that users will be distracted from the main content. Make sure the effects you add are balanced. In addition, add functionality to enable/disable the parallax scrolling effect for those users who find it uncomfortable.
3. HORIZONTAL SCROLLING
Along with parallax scrolling, many designers also use the horizontal option. This is a fundamentally new way of displaying content on a site, providing a new experience of interacting with it. At the same time, designers leave the navigation menu in order to avoid possible inconveniences when working with the site.
By introducing horizontal scrolling, designers add visual clues to make it easier to browse the content of the pages. While horizontal scrolling looks unique and appealing, every nuance must be taken into account to achieve a positive result.
4. MULTIMEDIA ELEMENTS
Modern technologies provide high-speed data transmission, including through the global network. Therefore, we can easily share multimedia elements. To provide the best possible experience for your site, you can combine elements such as text content, videos, and audio recordings. However, according to recent research, users value simplicity in the way they present information.
Excessive use of various elements can have the opposite effect – distract the audience, repel potential users. Therefore, for maximum ease of presentation of information, you must use the media elements with extreme caution.
For example, video playback on some sites is automatic. Instead, you can provide a button to start and pause the video. Consider all possible factors and nuances when adding media elements for the best results.
Cartoon illustrations aren’t just for kids. In fact, representatives of different age groups are universally passionate about them. Likewise, posted on the site, they look intriguing. Cartoon illustrations have been and remain one of the most important modern trends.
It takes creativity to create a good cartoon illustration. When creating illustrations, you must bring in elements of humor, various aspects that grab the attention of the audience, without forgetting that all of this must relate to your business and brand.
Creators of cartoon illustrations for websites must think carefully about cartoon characters and stories. Their illustrations should tell stories that attract visitors and encourage them to continue browsing the site.
6. EMPHASIS ON UI / UX DESIGN
When developing a website, you need to focus on the target audience in the first place. Using this approach, you will create a website that will be interesting and useful to its visitors. This way you can avoid adding unnecessary and irrelevant elements.
It is imperative to ensure that your website pages load quickly. Moreover, you should check and fix all possible errors before launching your website. With that said, also make sure your site is mobile-friendly.
Many developers forget about such an important aspect as the mobile compatibility of their web resources. In the era of mobile technology development, this has a strong impact on the continued success of your website. Paying attention to UI / UX design means thinking through all the elements of the site, thereby ensuring its full compatibility with both desktop and mobile devices.
7. SWING CARD EFFECT
Many web designers also use the flip-flop effect of a variety of information. These visuals provide a unique look for the site and are one of the current trends in web design. Some experts consider this way of displaying content to be slightly outdated. However, if you make animated cards that contain graphic elements, your site will look even more attractive.
8. AUDIO PERFORMANCES
Audio presentations are a new way to present your brand on the internet. Moreover, these elements make your content accessible even for people with vision problems. The incorporation of audio elements into design is an important trend in modern web design, as they provide the ability to interact with your site for those who prefer to interact with information with their ears rather than their eyes. There are already several sites on the global network that have added this functionality to their design. Thus, they ensured their uniqueness in comparison with many other web resources.
9. UNIQUE MOUSE CURSORS
The changed mouse cursor is the first thing that a visitor to your site will pay attention to. While this element is one of the most visible, web designers have ignored it over the years. Undoubtedly, this is one of the most important elements of web design that you should pay attention to, even though many users are quite happy with the “old-fashioned” arrow cursor. But what if a web designer can successfully play with this seemingly insignificant but very important part of site design, turning a regular cursor into something unique? This will be a significant achievement that will undoubtedly affect the success of your site.
There are several sites on the Internet when you go to which you will notice that the mouse cursor has begun to look different. They use different cursors, taking into account the color scheme of the site, the elements that the user hovers over. Even such minor changes can affect the overall impression of your site.
New trends in web design appear every year. And web designers try to use the best ones to attract visitors to the site. While trends and designs are constantly changing, the only constant aspect should be the quality of your website.
Modern audiences do not always prefer bright things that catch the eye. On the contrary, today people are in search of something rare, original, corresponding to a business style.
When creating a website with a design that takes into account all modern trends, you should go through all the points listed above and adhere to these recommendations whenever possible. By keeping each of these points in mind, you will be delivering a high-quality user experience. Even if your site was created a few months ago, you still have a chance to make the appropriate design changes to ensure the best possible experience.
If you want your landing pages, blogs, personal web pages, and other content to appear in Google search results, your site needs to be indexed. Essentially, Index Google is a huge database. When users search on Google, the search engine consults its database to provide relevant content. If a page hasn’t been indexed, it doesn’t exist for Google. In this case, you will not be able to drive organic traffic to this page through the search engine.
In this guide, we will talk about indexing and its importance. After reading it, you will learn how to check if a particular page has been indexed, how to avoid common problems in technical SEO that prevent indexing, and how to get search robots to index your site for the first time or again.
WHAT IS GOOGLE INDEX?
In simple terms, the Google Index is a list of all web pages that are known to the search engine. If Google doesn’t index your site, it will never appear in search results. Imagine that you have written a book that has not ended up in any library or bookstore. Potential readers will not be able to find it, and may not even know about its existence.
THE IMPORTANCE OF INDEXING WEB PAGES
There are no pages in the Google database that have not been indexed by its search robots. So, the search engine will not be able to display them in search results. To index a site, Google’s search robots must “crawl” its pages. Let’s find out what is the difference between crawling and indexing. Search robots use the following work algorithm:
Browsing – search robots crawl a site to find out if it should be indexed or not. Google robots (“Googlebot”) are constantly scanning the global web and clicking on links in search of new content;
indexing – search engine robots add the site to the database (in the case of Google, this database is called Index);
Ranking – a search engine ranks websites based on various metrics such as the relevance of content, its usefulness to users, and others.
Indexing only means that a particular site is stored in the search engine’s database. And this is not a guarantee that it will be at the top of the search results. The indexing process is based on several algorithms, taking into account such elements as a user request, quality control. By influencing how search robots find your content, you also influence the indexing process of your site.
HOW TO CHECK IF YOUR SITE HAS BEEN INDEXED BY GOOGLE SEARCH BOTS?
Undoubtedly, you want to index your site, but how do you know if it has already been affected by this process or not? Fortunately, the search giant makes it easy to find out with a site search. Here is the sequence of actions to check:
go to the google search page;
enter “site: example.com” in the search bar;
below the search bar, you will find several categories of results, including “All”, “Pictures”, “News” and others;
just below you will see information about the number of indexed pages on your site;
if the number of results is zero, then Google has not indexed a single page on your site;
Alternatively, you can use Google Search Console. Create your account on this service – it’s absolutely free. Algorithm of actions for checking the indexing of your site using Google Search Console:
log in to your Google Search Console account;
select the “Google Index” tab;
then select the “Indexing Status” section;
in the window you will see the number of indexed pages;
if the number of indexed pages is zero, then your site is not indexed by Google.
Google Search Console is useful for checking certain pages to see if they’ve been indexed. To do this, simply specify the URL of a specific page. If the page is indexed, you will see the message “URL is in Google“.
HOW LONG IS THE INDEXING PROCESS ON GOOGLE?
The indexing process on Google takes from several days to several weeks. For example, you just created a new page, but it is not indexed for a long time. Accordingly, users will not be able to find this page in the search engine. Fortunately, you can improve your indexing performance. Below you will find a mini-guide on how to improve your page indexing speed.
HOW DO I GET GOOGLE TO INDEX MY SITE?
The easiest way to get the search engine to index your site is to request this process through the Google Search Console. To do this, use the verification tool via URL, specify the address of the page that you want to index, wait until the verification is complete. If the page is not indexed, click the Request Indexing button.
Notably, Google temporarily disabled the forced indexing tool in October 2020, but it is now available again.
Keep in mind that indexing is not instantaneous. If you’ve created a new site, it is unlikely to get indexed overnight. Moreover, if your site does not meet Google’s criteria, it may not be indexed at all.
Whether you are a simple website owner or internet marketer, the desire to improve indexing efficiency is quite logical. Below we provide tips to help you with this.
OPTIMIZE YOUR ROBOTS.TXT FILE
Robots.txt is a special file that tells search robots whether a site should be indexed or not. This file is also recognized by the search engines Bing and Yahoo. With Robots.txt, you can also prioritize pages to avoid overloading your site with requests. While it may seem like the job of technical specialists to work with this file, it all comes down to making sure that a particular page is available for crawling. Use the On-Page SEO Checker service to make it easier to work with this file. This service provides all the necessary information on the current settings in the Robots.txt file, including information about whether the page is blocked for viewing by search robots or not.
CHECK THE SPELLING OF THE SEO TAGS
SEO tags are an additional tool for managing the work of search robots. There are two categories of SEO tags that need optimization:
Noindex tags are tags that prohibit search robots from indexing pages. If some pages on your site are not indexed, they may contain no index tags. Check for the following two tags:
Meta tags. Look for “noindex page” warnings to find out which pages on your site contain noindex meta tags. Remove the noindex meta tag to allow robots to index the page.
X-Robots-Tag. To see which pages contain X-Robots-Tags in their HTML titles, go to Google Search Console. Use the URL validation tool described above. See what will be the answer to the question regarding the availability of permission to index the page. If “No: ‘noindex’ detected in ‘X-Robots-Tag’ HTTP header” is displayed, then there is an X-Robots-Tag on the page that needs to be removed.
Canonical tags are tags that indicate to search engine crawlers the preferred version of a web page for indexing. If there is no canonical tag, the search robot will consider that the current version of the page is the only one and is preferred for indexing. If the canonical tag is present, the crawler will decide that there is an alternative version of the current page and will not index it (even if another version of the page does not actually exist). Use Google’s URL Inspection Tool to check for canonical tags on pages. It will display the message “alternative page with a canonical tag” if a canonical tag is present.
RECHECK YOUR SITE ARCHITECTURE TO MAKE SURE INTERNAL LINKING IS CORRECT AND EFFECTIVE BACKLINKS ARE AVAILABLE
Internal linking allows search engines to find your web pages faster. Pages with no links are commonly referred to as “orphans”. They are rarely indexed. The correct architecture described in the sitemap provides correct internal linking. The sitemap XML file contains all the information about the content of your site. With it, you can identify pages that have no links. Use the tips below to improve your linking efficiency:
Eliminate internal links leading to the page with the no-follow tag. If a search robot comes across nofollow tags, it tells Google to exclude the target link from the database (Index). To avoid this, simply remove the nofollow tags.
Add highly rated internal links. As mentioned above, search engine crawlers find new content as they crawl your site. Internal links speed up this process. Improve your indexing speed by using internal links to high-ranking pages.
Generate quality backlinks. Taking into account the new algorithms of the search engine, it determines the importance of pages and the level of trust in them by the presence of links from authoritative resources. Backlinks are a signal to Google that such a page should be indexed.
Content quality affects both the indexing process and the ranking process. To improve the performance of your website content, remove low-quality and low-traffic pages. By doing this, you will force the search engine crawlers to focus on more valuable pages, making more efficient use of the time allotted to you to crawl your site. Each of your pages should have a certain value for your visitors. In addition, it must contain unique content. Duplicate content is a red flag for the search engine.
ANALYZE KEY SEO METRICS FOR YOUR WEBSITE
Understanding search intent and defining intent can be the secret ingredient that turns a great content strategy into a great website promotion strategy.
What is search intent?
Search intent (intent, user intent) is the main goal that a user pursues when submitting a request to a search engine. In many cases, during the search process, users are looking for a specific answer or resource.
Take pizza for example. The user can search for a pizza recipe, take-out pizza, or a pizza origin story. Although in all these cases the search is centered around the same general theme (pizza), all users actually have different intentions.
Why is search intent so important to SEO?
Satisfying search intent is the main goal of Google, and as a result, the main goal of SEO promotion. When a user searches for certain information and finds irrelevant information, it sends a signal to Google that the intent was most likely different.
For example, if a user is looking for “how to create a website,” and in the search results he sees many pages of products from CMS platforms and hosting providers, he will try to perform another search without clicking on any of the proposed links. This is a signal to Google that the results did not match the user’s intent.
Expand your reach at different stages of the funnel
When it comes to running a business and building a successful content marketing strategy to promote your online store, it’s critical that search intent becomes the driving force behind the pieces of content you create and how you create them.
And why is it so important for a website SEO? The better your content matches different search intent, the more users you can reach and, moreover, at different stages of the funnel. From those who have yet to discover your brand, to those who want to convert into customers.
Improve your rating
The main ranking factors for SEO promotion on Google are relevance, authority, and user satisfaction.
Relevance: This is related to your user’s behavior. If users find the information they are looking for on your site, they are less likely to go back to Google in the next seconds to examine a different result (pogo-sticking). In the event that your content is in line with search intent, you will notice changes in key performance indicators such as click and bounce rates.
Authority: While most of a site’s authority comes from backlinks, it is also important to develop a strong internal linking strategy that signals to Google “I have a lot of content covering all aspects and intent of this topic” in order to rank well. Plus, you can increase your brand authority and visibility by creating valuable content around topics that your brand is well knowledgeable in and that serve a variety of purposes.
User Satisfaction: Is the content you create valuable and relevant to your audience? That’s all.
Search intent types
There is an infinite number of search queries, but there are only four main types of query intents :
Preferential / study of commercial offers
However, keep in mind that the search is not binary – many queries will fall into more than one category.
As you may have guessed, information-intent searches come from users looking for … information! This could be a search for an instruction manual, a recipe, or a definition. When optimizing your site, use this one of the most common types of intent, as users are looking for answers to an infinite number of questions. However, such a search query will not always take the form of a question. Users looking for simply “Bill Gates” is most likely looking for information about Bill Gates.
How to boil an egg
What is a crater
Ruth Bader Ginsburg
How to get to Kennedy airport
2. Preferential/study of commercial offers
Before users are ready to make a purchase, they need to compare commercial offers. In this case, they use search to explore products, brands, or services in more detail. They went through the information stage and narrowed the search to a few options. Users often compare products and brands to find the best solution for them. In the process of your internet site promotion, consider the preferential intent.
Note: These searches often include non-brand localized terms such as “best digital marketing institute nearby” or “best digital marketing institute in Varanasi“
Comparison of Semrush and Moz
Best website hosting
Reviews on Squarespace
WordPress or Wix for blog
Transactional intent means users are searching to make a purchase. It can be a product, service, or subscription. In any case, they have a fairly complete idea of what they are looking for. Since users are already in the buying phase, the words they use in their search queries usually include the brand name. Users no longer study the product, they are looking for where to buy it. Optimize your online store website SEO based on the transaction request.
These users want to go to a specific website and often find it easier to do a quick Google search than to enter a URL. The user may also be unsure of the accuracy of the URL or maybe looking for a specific page, such as the login page for a personal account. As such, search engine promotion and these searches usually include the name of the brand or website and may include additional terms to help users find the exact page.
How to determine search intent
Use keyword modifiers
Keyword modifiers can be useful indicators of search intent when promoting to the top of Yandex or Google. But it is not enough just to know the terms. When it comes to keyword research, you may be wondering how to find these terms in the process of website search engine optimization?
Fortunately, there are a number of reliable keyword research tools that you can use for these purposes. Thanks to the ability to apply filters, you can select terms that include specific modifiers or phrases.
In addition, you can filter keywords by SERP (search results). For example, in the case of content, you can filter for keywords that are ranked for dashboards, related queries, and highlighted descriptions.
Browse the search results pages
Another way to determine search intent in your SEO optimization process is to research SERPs. Enter a keyword in the search bar and see what Google returns. You can probably tell from the results you see what Google considers the most relevant search intent for each term. Let’s take a closer look at the search results for each type of intent.
SERP for content
As mentioned above, informational keywords tend to lead the SERP results, in the form of concise information. Based on this information, you can analyze the intent. These include knowledge blocks, highlighted descriptions, and related queries. The best results are mostly organic and come in the form of Wikipedia articles, reference books, or informative blog posts.
Search results with preferential intent can include both highlighted descriptions and paid results at the top of the SERP. The results are also more likely to provide information about the brands being requested rather than specific information.
SERP for transactional intent
Transactional search results are the easiest to find. Typically these are paid results and/or results in a shopping cart, carousel, and reviews. Organic results are mostly product pages in the promoted online store and physical stores, and depending on the SEO optimization of the site for search, they may include information about their location.
SERP for navigation intent
Since users with navigational intent already know what website they are looking for, the top results usually show the most relevant page. For example, if a user searches for “digital growth world”, the first result will be the digitalgrowth.world home page.
Take a look at the complete picture
Keep in mind that terms often have more than one search intent behind them. So just looking at keywords or SERPs is unlikely to be enough. Only by using a holistic approach can you get closer to understanding the real intent and be able to put together your SEO site promotion scheme and guidance.
It’s also important to note that SERPs are fluid: a keyword may rank for one intent this month, but it may change as early as next month.
How to optimize your site for search intent
Match metadata and content type to the intent
You’ve done your research and know which keywords you are targeting each of your pages. Now it’s time for optimization. The best place to start is with metadata – update your title tag and H1 and H2 headings to match your keyword targeting. To increase your click-through rate, try using some catchy text in your title tag (without creating a clickbait title).
Study the competition
As with most competitions, it is a good idea to find out who the winners are before starting the competition. Order an SEO audit and find out the cost of promoting the site that you want to promote. Before you move on to creating new pages or reformatting existing content, take a look at the top of the search results and ask yourself the following questions regarding the pages you find there:
How are they formatted?
What is their tone?
What points do they cover?
What are they missing?
Use the answers to these questions to create the best, most relevant material on your topic.
When building your SEO content around search intent, be sure to keep the following in mind:
You must have a clear understanding of your search intent before starting to optimize your content.
When you discover new terms, use special modifiers in keyword research.
Use SERPs to determine the best formatting and content options.
Deliver valuable, quality content.
Creating SEO-optimized content for specific search intent is easy, but not easy. Follow the recommendations of the experts of Digitalgrowth.world to provide users with the necessary content in the format they need.
If you want to drive more organic search traffic to your site, SEO will help you achieve that.
It is important to identify keywords with a strong SEO strategy so that you can climb into the top 10 in Google rankings and increase your income.
Given that the number of searches each year equals several TRILLIONS, the question arises: “How to choose the right keywords for targeting?” That’s what we’re going to answer in this guide. We’ll walk you through the steps you need to take to conduct keyword research. We will analyze what keywords are and help you build the entire research process correctly. Your attention will be offered a convenient checklist and a list of the best tools and services.
What is Keyword Research?
This term refers to the process of identifying those keywords that users use when formulating their search queries. Using the information obtained during the research, you can optimize the content on your site.
As we said above, Google processes trillions of searches every year. Of these, several thousand, and maybe even tens of thousands of search queries are related to your business.
Of course, you can’t target everything.
For your SEO strategy to produce great results, you must choose the right keywords and focus on them. Keyword research will help you do this because it is based on the power of data. By choosing words that have good search volume, low competition, or high conversion rates, you can prioritize your SEO efforts.
Why is it important to do keyword research?
This is a fundamental aspect of any SEO strategy. It directs all other aspects of your SEO. The research will help you understand which keywords need focusing on in order to optimize existing site content and increase its visibility for relevant search queries.
It will also make it easier for you to create a content plan that targets your potential and current customers. But why increase your site’s visibility on Google?
To answer this question, let’s take a look at this graph, which illustrates link clicks for Google search results. As you review it, keep in mind that every page on Google shows 10 results: Notice the dramatic drop in click-through rates past 10.
This is because most users will never miss the top three results in a Google search, much less the first page.
In fact: over 75% of ALL clicks are in the top three results.
Only 0.78% of Google users click on someone on the second page. Starting from it, the numbers go down. If you want to get traffic through search engines, you MUST be on the first page. More importantly, you should be among these top three results. Finding and using the right keywords as part of your SEO strategy will help you achieve this.
Here’s why …
Improving your organic search presence is the # 1 priority for 61% of marketers worldwide. The simple truth is that SEO is the most lucrative marketing weapon in your arsenal. When you rank first in search results for keywords in Yandex, your site’s visibility increases. More visibility means more search traffic. And an increase in traffic ultimately leads to an increase in profits.
But as we mentioned earlier, you don’t have time to target ALL keywords.
So how do you find the best keywords to focus on? The ones that will bring real value to your business? Stick to the following formula to get exactly the ones that work for you.
TOP 7 Best Keyword Research Tools
Since this is about keyword research, you need to have the right tools in your arsenal to do it. Below we have listed some of the best tools to help you crush your competition and win your SEO game.
1. Google Keyword Planner
It is a very reliable tool for this reason. It gives you information straight from the source. The best part is that it’s a free service. Using Google Keyword Planner, you can get a quick summary of the monthly search volume for keywords that an agency uses to promote your online business. And the ability to test SEO competitors for keywords makes it an indispensable tool for keyword research.
In the screenshot, you can see the level of competition as well as the monthly search volume for various keywords. This data makes it easier to find relevant keywords and to evaluate targeting opportunities, as you will have information about searches with higher search volume and lower keyword complexity.
If you already have an initial list of keyword topics, then this is a great tool to help you dig deeper and refine your keyword list. It contains keyword suggestions, information about search volume, search functionality from autocomplete search queries, and the questions users ask most often.
Here is an example of what the result looks like for the words “PPC management”: And this is how the list of recommendations from Autocomplete looks like: The Suggestions and AutoComplete sections give you additional ideas. “Questions” helps you see what people are asking, and it helps you find a variety of topics for blog posts and other content writing.
In addition, KWFinder has been noted by other industry professionals as a tool that provides accurate keyword difficulty rankings. With it, you can gauge how strong the competition is and focus your efforts on relevant keywords.
3. Ahrefs Keywords Explorer
This tool provides detailed information for each keyword, as well as a summary of competing companies on the first page and information on how many users actually click on a given keyword.
Here you will find the best questions, suggested keywords, and ideas for SEO keyword promotion and how to apply them with the same terms. With the latest updates from Ahrefs, users can see global monthly search volumes as well as country-specific information about them, which is extremely convenient. Just write down the keywords and do the analysis!
Ahref’s keyword difficulty rating system is second to none, as here we can actually see the exact number of backlinks required to rank on the first page for a given keyword.
This is another great tool. With the competitor search feature, it’s easy to find out the best central keywords your competitors are ranking for and their search volume. Plus, the Keyword Magic Tool is a great way to quickly do keyword research to check your search volume as well as all the other metrics you want to know about.
This free keyword research tool from Neil Patel is especially useful for finding new keywords (keyword idea generation) and long-tail keywords. With the help of this service, you can find out such key indicators as monthly search volume, competition in organic search, average CPC, and competition when ordering a turnkey contextual advertising setup, as well as highlight the SEO focus keyword.
You can also sort by suggestions, related keywords, questions, guesses (two related concepts in one term), and interesting comparisons (terms that include the words “against”, “or” or “and”) – not available in other competing instruments. And the main thing is that it’s all free.
6. Google Search Console
It is one of the most important tools for your advanced keyword research. It provides valuable information that can be used to find the right keywords for a particular site.
To search, go to the Search Query Analysis option, for example, This is where you will see your best pages. If you click the “Requests” button on one of these pages, you will see the terms that bring the most traffic: These keywords are your “stars”. Try to highlight your keywords and include them on the pages that have the most revenue potential. If they don’t fit into the content, you can use related keywords that are appropriate for it.
7. Google Trends
This is a great free Google tool for finding new site SEO keywords and search trends. With the help of Google Trends, you can quickly find out how popular a particular query was over a certain period of time, whether there is particular interest in it in a particular region or city, and whether a keyword is gaining more and more popularity. What’s cool is that Google will show you related trending and top searches for that term. Alternatively, you can also set up a filter to see your interest percentage through news search, image search, Google Shopping, or YouTube search. The ability to compare multiple terms at once also helps you quickly gain insight into what people are looking for in general.
Google Trends is especially useful if you are creating evergreen content as it lets you know what topics people are really interested in now and in the long term.
How to do keyword research
1. Create customer personas
Before you start the keyword research, you need to have an accurate understanding of who your audience is, what is important to them, and what they are looking for. Conduct an SEO analysis of your niche keywords.
The ability to understand your customers is critical to choosing the right keywords. It will also help you identify user intent and optimize your content for it.
This is where the personas of the buyers appear. Buyer personas are a collective image that embodies your target customers. They help you see potential customers as ordinary people and not through a sales lens. Once you do this, it will be much easier for you to understand what and how they are searching on Google. And the more you know about your prospect, the better you can identify the keywords they are using to find content.
So what do you need to know to create a buyer’s persona?
Key problems or pain points for which you can propose solutions
What do they want to achieve
How your product can help them
Remember that you are not limited to one person in creating a custom image. Most companies have more than one buyer persona. Create multiple personas based on the different types of customers you hope to attract. Once you’ve identified the personas, describe them and share them with your marketing team or SEO agency . Then you can move on to the next step: defining the keywords that people use for searches.
2. Identify topics relevant to your business
Before you start figuring out WHAT people are looking for, it’s a good idea to brainstorm on broader topics relevant to your business. SEO keyword research will help you conduct deeper research in the next stages. They will also help you organize your content marketing more effectively and structure your website. To select topics related to your business, make a list of what you do. These are usually products or services that you provide or problems that your company offers solutions to.
For example, if you are an internet marketing agency, you might have topics like this:
Google Search Ads
Limit your list to about the five most important topics. Keep in mind that topics are not keywords. This is what you will rely on in the future.
3. Find niche keywords
Most people starting out in keyword research use a keyword suggestion tool. They choose the keywords that are most popular, thinking that this will give them the traffic they need. In other words, they see a ton of different keywords and build their content around them, hoping it will work. In most cases, this does not happen. Why?
Because when you try to target everything, you end up not targeting anything.
While it’s certainly a good idea to include new, high-volume, relevant, and popular keywords in the list, they shouldn’t make up the bulk of your keywords. Instead, focus on finding niche keywords that work for your business. Perform SEO Keyword Optimization on your website.
When it comes to SEO services calculators, the word “niche” does not mean a narrow circle and a limited audience. Good niche keywords should cover a broad topic without being overly general or overused. This is where the themes you outlined earlier can help.
Start by looking at your topics. Step into your customer’s shoes using the personas you created earlier. Think about what words he will use to search. Write them down. Then use an SEO tool to measure search volume for those keywords and provide recommendations for similar keywords.
Once you have an initial list of keywords, you can start digging even deeper.
4. Well-defined long-tail keywords
If you’ve never used long-tail keywords, you’re missing out on an amazing opportunity to increase your traffic and sales conversions. This is one of the fundamental components of white-label SEO.
Long-tail keywords are an essential part of good keyword research. These are longer versions of the main keywords that most companies use. And, as we said, they make up roughly 70% of all searches. These keywords are important because they help you capture keywords from different stages of the customer journey.
How it works?
Let’s say you sell furniture. The keyword “selling modern furniture” is aimed at people who are in the buying stage. You should aim for high rankings for it. But for most people, the journey begins LONG before they enter that keyword into Google. They probably already entered into the search something like the phrases “how to choose a sofa for the living room” or “modern apartments in new buildings in the Crimea.”
By targeting these keywords, you can answer a question that a potential customer had long before he was at the buying stage. If you rank highly for these keywords, you position yourself as a reputable company and accompany the person through the marketing funnel and help them move to the next stage.
Then, when potential customers are ready to make a purchase, they can enter the phrase “selling modern furniture” into a search engine. If they see your site again in the search results, they will most likely be inclined to click on it. While your keyword “selling modern furniture” drove the conversions, it was actually your “long tail” keyword that drove buyers to your site.
So how do you find long-tail keywords?
You can use the keyword research tools we talked about above. They will help you pinpoint the various long-tail keywords and their search volumes. You can include them in your keyword list and create content based on them. But there is also another way.
5. Use your search goldmine
If you want to order website promotion on Google and rank in this search engine, then Google itself is your best friend. You can use a search engine to find niche keywords, but it is also convenient to take advantage of the relevant gold mines for keywords. A good example is the use of forums for keyword research. Forums can be a real gold mine – a source of precious data about your target audience. It is a great tool for your advanced keyword research, providing a ton of useful insights into your audience.
You can also use platforms like Google Trends, Reddit, Quora, Whirlpool, or Wikipedia. Another way to find questions people are asking is to navigate to existing blog posts that rank for a given topic and look at the Comments section. Trending social media themes can also come in handy.
6. Test your keywords
By now, you probably already have an impressive list of keyword ideas. So how do you narrow down your search and choose the best ones for your business? It’s simple. Before you get started with content creation and internal site optimization, evaluate keyword significance and search volume using the following steps:
1) Ask yourself the key questions Is the keyword relevant to the content of your site? Will the user get something useful if they use this keyword? Will this ultimately lead to payback in your efforts? If the keyword is good, then you will answer “Yes” to all of these questions.
2) Search For It Perform a Google search for the keyword you are looking at. This way you can look at your competitors using it. If you’ve seen a ton of ads, then you’ve probably found a keyword that has value and is converting traffic.
3) Put it to the test Don’t jump straight into SEO for that keyword. Test it with Google Ads. Run a small campaign using the exact match option. This will help you figure out how much search and traffic a keyword is generating for a given high position.
Keyword Research Checklist
Design different buyer personas based on the problem your brand is solving
Identify the main topics related to your products or services
Find niche keywords for your main topics. They should be relevant to the products you offer without being overly generalized or overused.
Determine Ranking Opportunities for Long-Tailed Keywords Using Keyword Research Tools
Use goldmine such as forums, Wikipedia, Google Trends, Reddit, and Quora to get more ideas for long-tail keywords
Test your keywords with Google Ads. Find high-converting keywords and prioritize them
Focus on the most profitable keywords to get some short-term profits
Use Google Search Console to track progress and determine the best performing keywords
Ranking high on Google is by no means an easy task. The search algorithm changes frequently, and adapting to all such changes can be challenging.
But by sticking to the right SEO formula and having the best tools at your fingertips, you will be confidently on your way to improving your organic traffic and conversions. And that’s just the tip of the iceberg. How do you turn all these tools and strategies into ranking and search traffic, which then turns into income? You will need an evidence-based campaign tailored to your goals.
You’ve probably heard the phrase “social media doesn’t work for my business” a lot. I spoke with a business owner once and he stated that social media is not worth the time and money spent. We decided to check his social media accounts. It turned out that his publications were inconsistent, and the images used were of very mediocre quality. Without going into details, I will say that this business ceased to exist after a couple of months.
On the other hand, I often visit restaurants and cafes that my agency works with. I witnessed how visitors come to the bar with a smartphone in which the Instagram application is open and, showing the images we have published, they say: “I want to order this …”.
What is the difference between people who find social media ineffective for business and my clients?
It’s simple: For the most part, many business owners make a few common mistakes in their social media marketing campaigns, thereby limiting their ability to attract leads. Below are the 3 most common mistakes.
1. THEY DON’T KNOW THEIR AUDIENCE
It is imperative to know who your potential customers are. Without knowing your audience, you are trying to reach out to everyone at once. In fact, this is a cry into the void in the hope that someone will hear you.
Not knowing how to establish relationships with people, you are unlikely to be able to sell them anything. Understanding who your target audience is (what they want, what they need, what criteria you meet them) is critical. This is the only way to maximize the effectiveness of your marketing campaigns using social platforms.
2. THEY ARE INCONSISTENT IN WHAT THEY POST
Consistency in the selection of published content is the key to expanding the user audience, given the latest algorithms used by social platforms.
Being consistent doesn’t mean you have to post to social media on a daily basis. You must create a well-thought-out publishing schedule and stick to it. You are unlikely to achieve instant results. But regular posts will resonate with your audience and motivate them to interact with your social media accounts. Every time your business is searched for or come across by accident, potential customers will receive fresh and relevant content.
To improve the efficiency of using your social media account, you must publish content that is interesting to your audience, as well as effectively exchange messages (engage in dialogue with potential customers). By regularly making new publications and informing your audience about them, you will increase the level of trust in your business and its authority.
3. THEY’RE JUST TRYING TO EXPAND THEIR USER BASE AS MUCH AS POSSIBLE.
I keep repeating that the days when you achieved your goals simply by attracting as many followers as possible are long gone. Without thinking about who your audience is, you just get dead weight. An impressive number of subscribers are just pretty numbers if all these people are not your potential customers who want to purchase your product or service and thereby help in the development of your business.
One of the features of social media marketing is that simply engaging users degrade your stats. For example, out of 1000 of your subscribers, 900 are not interested in interacting with your business. If so, your analytics and audience insight will not pay off. This means that you have to study your audience and understand what it needs.
You will spend a lot of time building your brand awareness and engaging truly engaged users. But building an engaged subscriber base has a higher value than chasing numbers in an attempt to meet those interested in your profile information. Many users of social networks are aware of the existence of the so-called “subscriber boost”. Therefore, you need to focus on the quality of your business and the content that you publish, as this will bring the best results in the long run.
The difference between people who claim that social media is not doing their business, and those who acquire customers, sell products or services, and gradually grow their audience through quality leads from their social media profiles, is that the latter has an established process. They figured out what their audience needs, regularly publish relevant content, conduct research, and make appropriate changes. While this is a time-consuming process, it is one that brings results.
If you are doing “hard work” on social media, spending more than an hour every day, you are most likely wasting this time on something that ultimately does not benefit anyone. Schedule key tasks, make a schedule, develop a plan based on your audience’s data, stick to that plan.
Successful marketing using social platforms can only be achieved by those who clearly understand the needs of their audience and plan their actions.
The goal of good design is to sell as much as possible by relying solely on the brand. Thoughtful web design elements and bold statements will engage your potential customers and make them learn more about your company.
A good website with a quality design inspires users to take action, builds trust in your brand.
We wrote this article for those looking to improve the design of their e-commerce website. Whether you’re using WordPress, Wix, BigCommerce, or your own platform, the tips below are universal and grounded in key concepts in modern web design.
1. USE STORYTELLING
Every great product has its own story. Anyone can create a good e-commerce site and sell products, but not everyone is able to form a successful brand that these products belong. If you want to create a quality brand with a good image, you must tell a compelling story. Storytelling builds customer loyalty to your brand. Moreover, they are more likely to remember your brand if they are convinced of your sincerity and individuality. The best way to highlight your personality is to tell a story (storytelling is a marketing technique). To create a story, answer the following questions:
What prompted you to create a specific product?
What impact has your product had on your daily life?
What is your vision for the future?
Who is your target audience?
By answering the above questions, you will get a clear idea of how to structure your website design. Make your clients feel like they are a part of something special. With excitement, your users will come back to your online store over and over again.
2. REDUCE THE RANGE OF PRODUCTS OFFERED
Poorly designed navigation is a sign of a poor-quality e-commerce site. The main goal is to attract the user to add an item to the shopping cart. If on the way to this the user receives offers to buy hundreds of other products, his patience will run out, and he will most likely leave your site. Walmart is a good example of how not to do it. The interface of their site is an oversaturated list of products on offer. Your head will literally be dizzy before you find the product you were looking for.
The easier it is for a buyer to find the product he is looking for, the more time he has to familiarize himself with its description, and the higher the probability of making a purchase.
Helpful Hint: Consider navigating your site using Sketch, Photoshop, or any other template-making tool. Analyze how easy it is for a user to navigate to a home page, a product catalog, or a specific product page.
Don’t neglect this, perhaps the most important tip for designing an e-commerce website.
3. USE COLOR SCHEMES THAT EVOKE EMOTION
Colors and shades have a psychological impact on potential consumers, contributing to the growth of the number of sales long before the transition of the business to the Internet. By understanding the emotions evoked by this or that shade, you will create a site that will evoke certain feelings in visitors. Consider a list of colors and their corresponding emotions:
White. Cleanliness, positive, association with the medical profession.
When choosing a color that will evoke certain feelings and emotions, consider the characteristics of both your product and the representatives of the target audience. For example, if you sell organic products, green will evoke a sense of nature, naturalness.
Research shows that, on average, consumers form their opinion about your product within 90 seconds. Most of this experience (about 70%) is formed by interacting with colors and shades.
4. CREATE THE RIGHT STRUCTURE
Users from the impression of your brand not because of its catchy name, but because of its overall image. When it comes to a website, the structure of its pages plays an important role. For example, are you using the same colors and fonts on all pages? Vibrant templates create an unforgettable experience. If you use different colors on different pages of your sites, you may be considered a diverse brand.
If you want to create a recognizable and memorable brand, use common elements in your page templates. Even if you offer many variations on your product, creating pages that share common features will emphasize your brand. Moreover, it is the key to increasing sales.
5. EXPERIMENT WITH PERSISTENCE AND URGENCY
Persistence is an element used for topical or exclusive offers. For example, at the top of the Bestbuy page are products with attractive purchase conditions. However, there are other ways to help create a sense of urgency.
High shipping costs are one of the main reasons why many customers refuse to checkout for items added to their cart. You can increase sales and profits by making exclusive offers with low shipping costs. This tactic is used by many brands, including Bestbuy. Amazon is known for its Prime service, which provides free shipping for most items. Also, try to encourage your customers to spend a specific amount on your store by offering free shipping instead.
Another example of creating a sense of urgency or checkout is by limiting the number of items available. For example, let’s say you sell a great sweatshirt that you can deliver for free anywhere in your prospect’s country of residence, but this offer is available for a limited time. This trick is used by many e-commerce sites. You can also come up with your own ways to create a sense of urgency and need to make a purchase.
6. CLEAR AND ATTRACTIVE IMAGES
Conversion rates can be increased with high-quality, relevant, and visually appealing photographs, as evidenced by the results of numerous studies. The photographs may not only show the items on sale. Images, as an element of your website design, help to attract the attention of potential customers.
Good photographs and images evoke emotion, create a sense of your brand’s personality, and help you remember it better. The average person is able to store up to 2000 images in their memory.
If you don’t post images that represent your products, your sales will drop significantly. Try to convey the essence of your product with quality photos posted on your e-commerce site. You don’t need to use professional photographers to achieve this goal. Check out how-tos and guides to take great photos with your smartphone or low-cost camera. Plus, you can find many quality free images on sites like Pexels and Unsplash.
7. TEST YOUR SITE AS IF YOU ARE AN ORDINARY USER
Web design has two sides: professional and subjective. The first is directly related to the development of the design that meets all the leading trends in UX and UI. The subjective side of the design is the need to take a step back and look at the design of your site through the eyes of an ordinary user. Go to your site, study its main elements as if you are a regular visitor, answer the following questions:
What does the website design look like in general?
How quickly can you find the information you need?
Is your site navigation simple and logical?
How accurate are product descriptions?
How long does it take to get to the checkout page?
By answering these questions, you will identify all possible problems that need to be addressed.
CONDUCT A / B TESTS REGULARLY
A / B testing is one of the most important tips, despite the fact that it is at the last place on our list. When conducting A / B testing, use two different site templates (A – the first template, B – the second). After a while, compare the performance indicators of the first and second templates. Metrics tracked: conversion rate, usability, general aspects of interaction with various elements of the templates.
Even small design changes improve the user experience with the site. Try different color options and other aspects of your site’s design to figure out what to focus on in your final design. Use the various optimization and A / B testing tools available on the internet.
Web design is a highly volatile environment. You will gain a competitive advantage and increase sales if you take into account patterns, customer behaviors, and the latest trends. Use our tips to improve the customer experience with your site. So don’t waste time and get to work.
BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!
The world of online shopping continues to evolve at a rapid pace. According to the latest forecasts, e-commerce is expected to grow by 16.5% this year, while the forecast has been adjusted to reflect the negative impact of the pandemic. Given this rapid and steady growth, it is not surprising that online sales have become a highly competitive environment.
You are not familiar with many aspects of the online ecosystem. For example, you cannot control the actions of your competitors, influence how they interact with their audience. But you can manage your own business, namely that part of it that is related to the global network: social networks, your company’s website, and all that is behind them. Even if you offer quality products or services, your investment will not pay off if your company is poorly represented online.
Here are 4 tips to help you promote your brand and expand your online store’s audience.
1. REGISTER A GOOD DOMAIN NAME
Let’s say you came up with the perfect name for your company, but when it came to registering a domain name, you found out that it was already taken. Situations like this are frustrating. When you set out on the path of creating and promoting your own business, you will face many problems. Each of them individually seems small and insignificant. But collectively, they create an insurmountable obstacle. Finding a suitable domain name is one such problem.
A domain name is a small gear in the engine of your online business. But the future success of your online store directly depends on the selection of a domain name. A good domain name will help your customers remember your brand.
It is noteworthy that you do not need to spend time and effort looking for a free “.com” -domain, investing a lot of money to buy a name that matches your brand. New top-level domains like .store are ideal for e-commerce startups, online stores, retail brands, small online businesses, drop shipping businesses.
In addition, domain names with a top-level domain “.store” have several advantages: they are short, relevant to an e-commerce business, match the brand, and are easy to remember. Several of the world’s largest brands use .store, including Nike, Amazon, Jimmy Choo, and Emirates. It’s also great for small businesses selling online.
Don’t underestimate the importance of a domain name to your online business. Come up with a name that matches your brand.
2. FIND YOUR NICHE
Finding the right niche for your business is a trivial task at first glance. But it plays a decisive role, especially if you are in the early stages. Long-standing brands with unlimited budgets for product development and marketing strategies are capable of offering a variety of products and services across a variety of niches. If you’re a beginner, you need to target a narrow audience. There are several reasons for this.
First, you do not have sufficient resources to effectively develop, manufacture,, and promote your goods and services on the market. Second, clearly targeting a specific audience will increase the effectiveness of your marketing campaign.
For example, consider the Australian company Nundle Woolen Mill, which has opened a small online store that recreates the traditions of Australian wool production.
The company is engaged in weaving yarn, from which its customers make high-quality clothing and upholstered furniture. Nundle Woolen Mill also sells collectible apparel, home furnishings, souvenirs, books, and knitting accessories, with an emphasis on natural wool.
As you can see from the example, targeting a marketing campaign to a specific niche increases the effectiveness of the use of advertising content across all digital channels.
3. DEVELOP A MARKETING STRATEGY
You’ve already created a good domain name and decided on a targeting niche. Now, it’s time to announce your company so people know about your brand. Developing a marketing strategy is a daunting task for new businesses. While wanting to be present in all areas, you must be aware of the limitations of your budget and human resources. So you need to find the right balance to maximize your financial and labor cost efficiency.
When developing your marketing strategy, take a two-pronged approach: divide your funds in two. Invest the former in the implementation of your brand’s long-term development strategy, and the latter in short-term success.
A long-term development strategy requires a variety of tactics and methodologies, including SEO, social media account promotion, content marketing, and other organic traffic methods to drive traffic to your online store’s website and build trust in your brand.
The short-term success strategy involves the use of a PPC (Pay Per Click) advertising model through search engines and social platforms that offer conversion tracking and campaign performance management tools.
Your business won’t grow if you don’t use both of these strategies together. For example, focusing on PPC ads alone will spend huge amounts of money on ad campaigns and end up fighting to survive. On the other hand, by using only SEO and content marketing strategies, you won’t get the sales and momentum you need to grow your brand.
Also, don’t forget the part of the strategy that uses referral marketing and customer testimonials. According to BigCommerce, potential customers want to see testimonials from people who have already purchased products or services from a particular company, as they rely on them when making a checkout decision. Engage customers with PPC ads, use services to send feedback requests. Good reviews can help you save your PPC ad budget. For example, Amazon, the world leader in online sales, asks its customers to provide feedback during the checkout process.
Use your own approach to initialize your referral program. For example, reward customers who recommend your products or services to their friends and family. Referrals and testimonials are two important cogs in your online system that link your short-term and long-term results, thereby driving profitability and accelerating the speed of your business.
4. FOLLOW CURRENT TRENDS
Digital marketing and e-commerce are rapidly changing the game over time. With the ever-increasing competition, online business owners have to spend more money and use more innovative technologies than ever before. For example, several new trends have emerged in recent years: new top-level domains, personalized messages, targeted remarketing campaigns, automated chatbots, and more. Many customers are already accustomed to these new tools and technologies. They want to feel special when they interact with your brand.
How do you keep track of the latest trends and stay relevant in this changing environment? Here are some simple tips:
Stay tuned for updates from Amazon. This company has a huge budget, the best human resources, and optimized online sales tools. Using their methods is a good strategy for growing your business.
Track the activities of your biggest competitors. Consider the following aspects: how they optimize their sites, how they interact with their customers, how they distribute content across different channels. The desire to be unique is welcome, but do not miss the opportunity to improve your business using ready-made tactics and tools.
Stay tuned for innovations from eCommerce platforms like BigCommerce or Shopify, which regularly publish articles covering the industry in general and the latest trends. For example, you can find out about new trends on a dedicated page on the BigCommerce website, which is updated regularly.
Keep up with cutting-edge e-commerce trends to stay on the cutting edge and capitalize on projected growth.
If you are looking to launch your online sales business this year, prepare well. Today, e-commerce has reached unprecedented proportions, opening up almost limitless opportunities for entrepreneurs. But if you don’t understand the basics of running an online business, you run the risk of not realizing even a very promising idea.
Come up with a memorable domain name, choose the right niche, create and develop a solid marketing strategy, stay on top of all the latest e-commerce trends. Stick to these principles to greatly increase your chances of success.
BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!