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7 Deadly Signs Of Digital Marketing

Digital marketing is a term that describes all of the strategies for communicating with customers through the Internet, mobile phones, display ads, and other types of digital media. The need to meet the diverse needs and expectations of so many different consumers from a huge number of different channels poses a number of unique challenges for companies trying to understand all this and form an effective development plan.

With so many nuances to consider to create a working digital marketing strategy, it’s no surprise that many make mistakes. In this article, we will provide examples of the most dangerous of them, as well as learn how to avoid them.

DEADLY SIN NUMBER 1. CREATE AD TITLES WITHOUT USING TARGETED KEYWORDS

 

If a user has entered certain keywords into the search bar, he or she is more likely to click on an ad with that particular phrase in the title. This feeling is familiar to many – sometimes it seems as if advertising on the Internet reads thoughts and knows exactly what you want to find. At the same time, the lack of suitable keywords in the headline can lead to the fact that customers will ignore the ad, considering it completely inappropriate to their needs. This can happen even if it appears in search results for a phrase for which you have optimized the text. Is this fair? Not really, but it’s human nature.

DEADLY SIN NUMBER 2. CONTENT CREATION SLIPSHOD

Online shopping these days usually means a detailed study of offers. Customers want to make sure they are getting a good deal from a trustworthy seller. Nobody wants to deal with shady companies. Outdated or irrelevant content is the main hallmark of such a company. Today, corporate blogs are an important resource for consumers, as they not only measure your reliability but also know if you know your industry well. Potential clients are looking for fresh content that explores current trends and approaches. Inappropriate content on a company blog will scare off serious buyers.

DEADLY SIN NUMBER 3. EMOTIONAL SOCIAL MEDIA POSTING

 

In everyday life, it is very easy to indulge in emotions and say something that can negatively affect the success of your business. This also applies to the digital world, but with the difference that a tirade published on a social network will quickly be taken apart into quotes. Screenshots of your post will be used by competitors for a long time and scare off potential customers. Remember that social media marketing efforts build your brand image. Do your best not to damage your reputation. A quick tip: If you tend to lose your temper, then try to stay away from your social media accounts until you cool off.

DEADLY SIN # 4. IGNORING CUSTOMERS IN THE LOCAL MARKET

Many people view the Internet as a global tool. Until recently, companies often didn’t put much effort into local SEO optimization. In some areas of activity (especially in the case of physical stores), it is obvious for everyone to engage in promotion among the local population. However, all businesses can benefit from local SEO optimization, as many consumers prefer to shop at their closest locations. Geo-optimize your search engine to attract local customers, and aim to generate positive online reviews for your brand. Also, customize your Google My Business page and Yandex. Directory so that customers can see your phone number,

DEADLY SIN # 5. USING WEAK OR INEFFECTIVE CALLS TO ACTION

Like a weak handshake, a bad call to action in ads, blogs, or social media posts can give customers the wrong impression. As a rule, people do not want to be pushed around, but at the same time, they love to be carefully guided in the right direction. Potential clients don’t like being forced to guess what exactly needs to be done to start working with you. Don’t be shy – tell them bluntly that they should “click on this link right now to get a 50% discount!”

DEADLY SIN NUMBER 6. LACK OF BRAND MENTIONS MONITORING

When you finally start advertising your company online, you will become one of the reasons for the discussion. Sometimes online discussions are more like threats. People on the Internet tend to behave aggressively – and more often than in real life because they feel safe thanks to anonymity. When some customers get upset or feel like you did something wrong to them, they may try to generate a wave of hatred against your brand. The best approach for you is always to deal with these situations quickly, honestly, and professionally. It is imperative that you find out about them as soon as possible. Delayed reaction to pouring slop on your company can only make the situation worse. Track mentions of your brand and stays on top of what people think of you.

DEADLY SIN # 7. TRUST THE WEBSITE DESIGN TO INCOMPETENT PEOPLE

 

You should not trust the development of a site to a friend or relative if he is not a professional web designer who knows how to work with SEO specialists and knows how to increase the site’s ranking in search results. Your resource should have a user-friendly design that meets modern trends and standards – then search engines will definitely not ignore it. On top of that, your site needs to be mobile. A huge number of customers who are ready to make a purchase immediately use smartphones to search. Don’t force them to go to your competitor just because your site has too small text or awkward buttons.

OUTPUT

The above list only covers the most common digital marketing mistakes. However, online promotion is a full-fledged job that requires constant attention. It can be alleviated with free website analysis and professional consultation tools, but it takes a lot of work to achieve and maintain online success.

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Vikas August 7, 2020 0 Comments

Comparison Of Organic Promotion & Paid Promotion In Social Networks

This post is about Organic Promotion and Paid promotions. People say that the best things in life are free. This saying never seemed right to us. Of course, something is really available for free – love, sunshine, fireflies, and many other wonderful things. However, you can also buy a lot of good for money: for example, nunchucks, a bicycle or a disk with the cartoon “Kung Fu Panda 3”.

Given this, it is sometimes difficult to unambiguously determine which things are better – paid or free. At least when it comes to social media marketing. Between the adherents of organic and paid promotion, disputes are still ongoing. Both options have both strengths and weaknesses.

On this page, we will try to understand in detail the features of each method and study their main advantages and disadvantages.

ORGANIC AND PAID PROMOTION ON SOCIAL NETWORKS

You can identify the main difference between organic and paid promotion in social networks by the name of these methods. Publication of organic posts on social networks is free and is usually used to attract subscribers and people with whom you want to share the information received. Paid content on social networks is available to a wide audience outside of your subscribers, but this way of promotion requires an investment of money.

Organic and paid posts on social networks have their advantages and disadvantages. Below we decided to list the most basic pros and cons of each of these types of marketing.

BENEFITS OF ORGANIC PROMOTION ON SOCIAL MEDIA

It is more cost-effective.

In theory, maintaining organic activity on social networks is absolutely free. Publishing posts on Facebook, Instagram, Vkontakte, does not require any costs. All the expenses that you incur will be associated with the work of interacting with your community and creating content for filling channels on social networks. You can delegate these tasks to dedicated team members, freelancers, or agencies. They can also be included in the daily duties of some employees.

One way or another, the implementation of organic promotion in social networks does not require immediate investment. If your budget is limited and you are confident that you can create high-quality and thoughtful content, then this type of marketing will be most suitable for you.

It allows you to interact with customers and help them directly.

ORGANIC PROMOTION
Social networks are an excellent platform for constant interaction with customers and the provision of services to them. A competently promoted and active profile on the social network provides users with an accessible and official place to post questions, complaints, and compliments. If you can allocate time and resources to constantly respond to most (if not all) customer requests, then you will get a big return on your investments in organic promotion on social networks.

It helps shape brand identity.

Using company profiles on social networks, you can express a certain personality of your brand. Your accounts can increase your return on marketing investments through witty posts, helpful tips, and more. Customers will begin to associate good qualities with your brand. For example, the Taco Bell profile on Twitter is famous for its corporate identity, which the fast-food chain has established thanks to its interaction with the audience and the publication of funny content.

DISADVANTAGES OF ORGANIC PROMOTION ON SOCIAL MEDIA

It may take too much time.

Constantly creating first-class content and actively interacting with the audience is far from easy. You will not be able to quickly complete this task during the lunch break. This approach requires full-time employment and significant effort. If you do not have dedicated team members or you do not use outside help, it can take a tremendous amount of time to maintain activity on social networks.

Algorithms are unstable and difficult to understand.

The content that your audience sees on social networks is determined by the algorithms. They are designed to sort publications by relevance and potential benefit to the subscriber, rather than by time of publication.

The success of an organic social media marketing strategy depends on your ability to deliver content to existing and potential customers. That is why it is very important to understand how the algorithms involved in social networks work. Unfortunately, in words, it is much easier to do than in practice.

Social network algorithms are not always easy to understand and master. Even if you succeed in doing this, they are very likely to change. It can take a lot of effort to learn the principles of these algorithms and to adapt to them when creating content for social networks.

It’s less flexible in terms of reach

Reaching your audience from your organic marketing efforts on social media depends on how actively your content is distributed by subscribers. This means that you can only promote anything directly to your audience and the people with whom they share. You will not be able to distribute content among a specific demographic group or specific types of users, which is possible thanks to paid publications on social networks.

THE BENEFITS OF PAID PROMOTION ON SOCIAL NETWORKS

You can target specific users to increase your audience reach.

Paid advertising on social networks allows you to accurately identify and reach certain demographic groups of people who will be most susceptible to your offers. You can sort users by categories such as location, age, gender or interests, and place targeted ads on your social networks. This gives you the opportunity to reach out to potential customers who are more likely to be interested in your offers.

Its payment model fits any budget.

Paid promotion on social networks is made in such a way as to fit almost any budget. As a rule, pay per click (PPC) is charged, that is, you only need to pay for clicks or those impressions of ads with which users directly interacted.

Many platforms allow you to limit the budget for showing ads, so you will never spend more than you expect. In addition, advertising for certain target audiences can be cheaper than for others, which allows you to strategically place ads to satisfy various potentially profitable niches.

The results will be noticeable faster.

Organic promotion in social networks involves long-term work, and also requires effort and the development of a marketing strategy. You will have to create content in accordance with the algorithms of social networks, look for ways to interest potential customers, and actively work to keep existing subscribers and attract new ones.

Paid promotion on social networks allows you to avoid the whole process and instantly place ads in the advertising channels of potential customers.

THE DISADVANTAGES OF PAID PROMOTION ON SOCIAL NETWORKS

Return on investment may be negligible

Paid promotion on social networks is ideally described by its name. Regardless of the size of your investment, you still spend money. Funds can be wasted if your marketing efforts prove ineffective. By constantly experimenting and failing with paid advertising campaigns on social networks, you essentially burn money. This happens quite often.

If you own a small business and you do not have the knowledge and skills necessary for the effective coordination of your strategy for paid promotion in social networks, you risk wasting resources that can be more successfully distributed between other forms of marketing.

You may face high competition

Social media marketing is far from secret development. According to Statista, in 2019, approximately 91 percent of all US companies to some extent bought paid placements on social networks.

To succeed in a highly competitive environment, you will have to put up with high CPC to achieve targeted demographics. You also need high-quality and attention-grabbing content to really benefit from the money invested in advertising.

It requires close attention

Paid promotion on social networks is rarely unchanged. It must be constantly monitored, analyzed, and subsequently adjusted to get the most out of it. Many platforms offer analytics tools that measure the effectiveness of ads. This data is not trivial and cannot be ignored. You will have to carefully analyze them.

Thanks to this, you can understand how to better structure your ads – but sometimes it can be difficult. Paid social media posting is usually only as effective as the amount of effort you put into it. And in many, if not most cases, it will take a significant part of your time to optimize it.

ORGANIC AND PAID PROMOTION IN SOCIAL NETWORKS: RESULTS

It is impossible to determine which of these promotion methods is better. Both methods are great for different enterprises with different priorities in different situations.

Also Read: 8 Newbie Mistakes When Launching Ads On Instagram And Facebook

If your business does not have a budget to implement a full-fledged paid promotion strategy on social networks, try focusing on an organic approach. Create first-class content, improve profiles on social networks, and actively interact with your customers on the Internet.

However, if your business has a significant marketing budget and it desperately needs to immediately attract new customers, you should give preference to paid promotion.

Ideally, you should find a way to combine both methods into one common promotion strategy on social networks. Use paid placements to quickly increase brand awareness and attract an audience to your profiles.

Once you have a decent number of subscribers, use high-quality organic content and an active presence to attract their attention, turn them into customers, and maintain long and profitable relationships with them.

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Vikas July 14, 2020 0 Comments

Six Creative Business Promotion Strategies For 2020

At the beginning of 2020, it seems that business competition is now tougher than ever before. Because of globalization, companies have to compete with competitors not only in the neighborhood but literally around the world.

In this regard, now more than ever it is important to develop an effective marketing strategy for the business. You need to try hard to stand out from the competition. Therefore, in 2020, it’s time to find a truly creative approach to marketing! Refuse from using obsolete strategies that everyone else uses, this will help you attract more potential buyers and build a strong customer base. Your company will begin to grow at an unprecedented pace!

This article presents six creative business promotion strategies in 2020 that will help bring it to the next level.

1. BECOME A PARTNER OR SPONSOR OF OTHER COMPANIES

Sponsoring other companies or services has been practiced in the business world for many years. Many forms of advertising are now ineffective (at least, less effective than before). A good way to attract attention to your brand is to constantly catch the eye of potential customers.

However, it is very important to be creative in choosing partners. Try to find a prominent company whose ideas do not go against your business and at the same time are slightly different from yours.

Some sponsorship opportunities for brands and products are available year-round, and some only during certain events. Note that these opportunities are not only open to large corporations. Small companies also become sponsors, albeit on a smaller scale. While Coca Cola sponsors the Olympics, SMEs can sponsor a local event.

BECOME A PARTNER OR SPONSOR OF OTHER COMPANIES

2. PARTICIPATE IN EXHIBITIONS

Exhibiting is a great way to announce your business. Now, this traditional way of promotion is often overlooked due to digital marketing. However, exhibitions remain an important part of the business world and continue to attract thousands of people. By visiting them, you can find a new audience and increase the popularity of your brand.

Exhibitions give you the opportunity to interact more closely with potential customers. You allow them to test products and ask questions, as a result of which they are more likely to purchase your product or service.

To attract the attention of visitors, you should have an interesting and noticeable stand. Find specialists who will create a unique stand for your company with which you can get the maximum benefit from the exhibitions.

3. HOLD CONTESTS ON SOCIAL NETWORKS

Almost all companies understand how important social networks are for marketing in the modern world. It is impossible to ignore the fact that about 70% of US residents regularly use social networks.

More than 90% of US companies have social media accounts, but many of them use outdated strategies and publish boring posts. A great way to chat with your subscribers and at the same time to attract attention is contested on social networks. There are a huge number of ways to conduct them. Organize photo contests, hashtag contests, contests for the best comments, ask to invite friends, and so on. If possible, hold contests on multiple social networks at once to increase your reach.

4. CREATE SHAREABLE CONTENT

Another way to be heard on social networks and stand out from competitors is to create content that users will want to share. It can be an inspirational, funny, or useful video, interesting infographics, or something completely different. All that matters is that your audience seeks to share this with their friends and relatives.

As content spreads across social networks, your company will catch the eye of hundreds or even thousands of users. You will significantly increase your reach compared to your regular audience. Do not forget to make sure that the content advertises your brand (for example, place the logo and the website of the company on the infographic) so that people can recognize you!

5. WORK WITH THE MEDIA

PR did not die at all in the era of digital marketing. On the contrary, he is more alive than all the living! Now you have twice as many chances to get into the media: either using traditional PR for print media or digital for online resources. A strong PR strategy is extremely effective in terms of promoting your brand, building audience trust, and, ultimately, increasing sales. For this way of advertising a business, it is very important to have a network of contacts. Form it to offer publications something interesting or valuable for publications!

6. SHARE YOUR KNOWLEDGE

In 2020, it is important to offer potential customers something of value to attract their attention. What could be more valuable than your expertise in a particular field? There are many ways to share them: free blogs, guides, e-books, videos, podcasts, and even live presentations. By doing this, you develop relationships with your potential customers, while demonstrating your experience. After that, they will happily hire you or buy your product.

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Vikas June 28, 2020 0 Comments

5 Simple Ideas On How To Use Interactive Content

Interactive content is a good way to attract attention and revitalize your familiar publications. Interactive content makes your audience more involved in the process, increases the number of clicks, and provides more opportunities for learning and enjoying your publications.
Interactive content includes any content that the user can click on, respond to, or act in any other way. These pieces of content require more effort (and sometimes money) to create, but users spend more time on them and get more benefits.
To give you something to ponder, consider five varieties of interactive content.

TESTS / SURVEYS

 

Tests and surveys are an economical way to create interactive content. Think about it – how many times have you stopped on content to find out which pizza you like?

Tests can be fun and help your audience determine what they need, and this, in turn, can be an opportunity for you to offer a product or service. They can immerse you in the minds of your audience and create double content (once when you publish, and another when publishing the results).

Another advantage of tests and surveys is that they can show your audience that there is feedback, and their opinion is important to you.

Twitter, Facebook pages, and groups, Instagram stories already have built-in polls that you can use. Each of them allows you to add several answer options (polls on Facebook allow you to add photos and GIFs as answer options).

As soon as someone votes, they will be able to see the results of the survey. In Instagram Stories, you can use the poll sticker to create a two-choice survey that will last 24 hours.

If the network on which you want to conduct a survey does not have built-in tools for conducting a survey, you can always write your own options in the headline and ask the audience to comment on the corresponding post. You can also conduct surveys on the landing pages of your site.

CONTESTS / PRIZE DRAWS

 

 

Traditional contests and sweepstakes are also great examples of interactive content and can be a great way to attract more audience attention.

Besides the fact that you can ask people to comment on the post, or share the record of the draw on Facebook, Instagram, you can just hold a draw, ask to follow the link or invite a friend, and also invite the audience to answer the question in the comments.

Make sure that your prize is associated with the brand, and remember that you will succeed.

 

INTERACTIVE INFOGRAPHIC

 

It may be more expensive to create, but it is very interesting for the audience.

Interactive infographics and other content elements can include pop-ups, draws, additional content, etc. In addition, they can be an excellent tool for educating an audience in your particular industry or contain a product overview.

INTERACTIVE VIDEOS

 

 

Interactive video is another great way to use interactive content, which guarantees the greatest audience reach and interaction with any type of content.

Also Read: How to Create a Content Plan For Social Networks

Interactive videos can include click-throughs on landing pages, practical jokes, or the playback of specific information based on a user’s choice. For example, YouTube allows you to get a viewer to subscribe to your channel, watch a video or playlist associated with it.

These are just some of the ways in which you can use interactive content to increase user interaction, and as we all know, this interaction is becoming increasingly important in order to get traffic from social networks.

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Vikas June 20, 2020 0 Comments

HOW TO USE DIGITAL MARKETING IN 2020

Digital marketing is an industry in which everything changes at lightning speed.

Every year new trends appear, and old ones go into oblivion. Today it is hardly possible to find a company that would not invest in marketing activities. Software development agencies, e-commerce sites, and even your favorite coffee shop around the corner — all these businesses use various means to promote their business.

In the current realities, it is important to develop a complete digital marketing strategy in order to maximize productivity and minimize costs. Let’s take a closer look at the most important nuances and find out what is needed to organize successful advertising in 2020.

WHAT IS DIGITAL MARKETING AND WHAT IS IT USED FOR?

Digital marketing covers all marketing activities carried out on the Internet. It includes a number of promotional efforts, including:

  • content marketing;
  • Email marketing
  • social media marketing;
  • paid advertisements.

Consumers spend a lot of time on the Internet. People use it for entertainment, sit on social networks, and search for information. In most cases, the Internet is the best medium to reach the target audience.

Digital marketing forms the basis of all marketing activities of the company. By using it, you can remain competitive. Moreover, customers hope to interact with their favorite brands on the Internet and expect companies to invest in marketing.

THE MAIN TYPES OF DIGITAL MARKETING

As noted earlier, digital marketing includes various types of activities. Companies deal with them to attract new customers and retain existing ones. Let’s look at the main types of digital marketing that are relevant in 2020.

Search engine optimization

You’ve probably heard at least out of the corner about SEO. This is a set of measures aimed at optimizing the website and its content in order to increase its ranking in search engines.

Search engine optimization includes both in-page (performed directly on the site) and off-page (performed outside the site, but in relation to it). Internal SEO usually involves working with keywords, meta tags, and other elements. External optimization includes link building, guest posting, etc.

DGW_SEO

 

Content marketing

Content marketing is directly related to SEO. The main goal of this marketing activity is to increase brand awareness through various content, including:

  • infographics
  • Blog posts
  • e-books;
  • technical descriptions.

For example, if your company provides software development services, you can write the article “How much does it cost to develop an application?” and using it to tell blog readers about the methods of work of their enterprise.

Social Media Marketing

Promoting a brand and content through social networks is a common practice for both large and small companies. Depending on the type of your business, you can use Facebook, Twitter, LinkedIn, Instagram, TikTok, and other platforms. The content you share on social networks should be fun, interesting, and as formal as possible. Companies often talk about interesting working methods and the people who use them.

 

Pay Per Click (PPC)

Pay-per-click ads are extremely effective and deliver great value to companies that use them wisely. In addition to the popular Google Ads service, almost all social networks offer such services. You can run paid advertising campaigns on Facebook, Twitter, LinkedIn, and even Quora.

Affiliate marketing

Affiliate (affiliate) marketing is a type of marketing activity in which you pay other people or companies to promote your services and attract new customers. It is based on providing your partners (affiliates) with links that redirect users to your site. For this, you pay either a certain percentage of the revenue earned from each attracted customer or a fixed amount for certain user actions.

Email Marketing

Although some predict the imminent death of Email marketing, today it brings no less significant results than several years ago. Companies use it as a way to communicate with their audience, as well as to promote content, provide discounts, announcements of holiday sales, invitations to events, and much more.

DGW_Email marketing

Influencer marketing

In 2020, the number of users of social networks around the world exceeded 3.8 billion. This is the best way to reach the target audience for companies from many areas of business, including e-commerce, fashion, and lifestyle.

Although it can take a long time to create your own group of dedicated followers on Facebook or YouTube, it will help you speed up the process of increasing brand awareness.

Influencer marketing implies collaboration with opinion leaders (influencers) – people or organizations that are widely known for their expert level of knowledge and have a social impact on certain groups of people. When choosing these authorities, you need to study how much your target audiences intersect.

DIGITAL MARKETING 2020: FINDINGS

Given the thousands of companies that offer the same services and products, it is more important than ever to invest in marketing. There is a saying that if a business does not advance on a worldwide network, no one will know about it.

Digital marketing is an integrated approach to company promotion, which requires the participation of a number of specialists. Nevertheless, small and medium-sized enterprises can choose up to three types of advertising and focus all their efforts on them, and after some time move on to others.

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Vikas June 15, 2020 0 Comments

10 Digital Marketing Tools You Should Consider In 2020

Digital marketing trends are constantly changing, and 2020 is no different. New marketing channels appear every day, forcing marketers to think which one to use and which not. There are many online marketing tools these days that make it difficult to understand which one is right for your business needs. The right choice can help you grow your business, the wrong one can be a problem. Researching and experimenting with so many tools can be a lengthy and time-consuming process. That’s why I put together some of the best digital marketing tools that can make your life a lot easier. Here is a list of 10 digital marketing tools you should consider in 2020.

1. Google Analytics

Google Analytics has become a must-have tool for digital marketers working in 2020. This is the most popular tool every digital marketer should be aware of. At first glance, the tool may seem a little complicated, but after understanding its full capabilities, it can help you get a lot of ideas about your site. Online platforms provide many reports containing information about visitors to your site – where they come from and how they interact with your site. In addition, it helps you find out which marketing technique on your site is more effective in terms of potential customers, conversions, downloads, and sales, among other things. If you want to learn more about the program, join the Google Analytics Academy, which is a free course that will help you learn all its pros and cons.

2. SEMRush

SEMRush is a one-stop SEO tool that offers a complete SEO workflow. It provides a detailed list of keywords and also displays information about the volume of search, trends, level of competition, and much more. SEMRush generates a list of keywords for a predefined phase that you should consider when optimizing content – in social networks, articles, and on the website, as well as for pay-per-click advertising (PPC). Besides generating keywords, this is also useful if you want to: Reveal new competitors. Analyze competitor’s keywords and ads. Analyze backlinks.

3. Canva

In the past few years, visual marketing has become a very important strategy to attract visitors to your site. According to various statistics, consumers retain 80% of what they see and 20% of what they read. Therefore, for a business marketing strategy to be effective, it is crucial to integrate visual marketing. This is where Canva comes out very convenient. Canva is a great tool for creating professional-looking images. It helps you easily create high-quality images using customizable photo filters, manipulating text, stock photos, for your site, as well as for your profile on social networks. This is an ideal tool for people who do not want to use sophisticated design programs such as Photoshop or InDesign.

4. MobileMonkey

Facebook plays an important role in helping small and medium-sized companies get the message across to their target audience. Not only this but it also allows companies to help their customers contact them and provide feedback on various products and services. MobileMonkey is great for reinforcing the whole process. MobileMonkey is an intuitive Facebook Messenger Chabot tool that lets customers instantly receive answers to common queries. This tool is useful for marketing and customer service, as it helps companies find new customers, increase sales, and promote their content. The best thing about this Chatbot tool is that you don’t need any programming experience to set it up. And in case you have any problems, their free webinars will help you.

5. HubSpot

HubSpot is probably the best sales and service software that can help your growing business in minutes. It is an excellent marketing platform that provides many benefits for novice marketers. As a digital marker, you can use HubSpot for email marketing, social networks, blogging, and creating landing pages. With HubSpot CRM, you can organize, track, and build better customer relationships. You can also view important key performance indicators (KPIs). The marketing center, social center, and service center are excellent platforms that will help you increase your traffic, better understand prospects, and contact customers – all this helps to grow your business.

6. Buffer

Buffer has been on the list of digital marketers for many years, as it is one of the best social media management applications for business. This tool is an exception when it comes to the early planning of publications, analysis of work results, and management of various social network accounts from one place. Already more than 80,000 companies use Buffer to effectively operate their social networks. In addition, you can add several team members to buffer your account by giving them appropriate access levels. And now with the update, you can schedule your posts directly on Instagram.

7. DataBox

If you want to learn about your marketing performance on one platform, the Databox is just what you need. Databox is a unique tool that collects all the data from your site in one place, making it easy to track the performance of your site from one source in real-time. This tool is very convenient when it comes to seeing how your site works without having to go into several tools. This means that you can spend less time checking data and creating reports, as well as more time understanding. You don’t need to have the coding skills to create a customized Databox toolbar to get all the important KPIs and other metrics in a variety of ways. This will help you check useful metrics like site visits,

Social Bee

Social Bee is an amazing universal social media tool for your business. This helps your business gain more customers with less effort. It provides various tools and services for publishing content, growing subscribers, participation, and more. With this tool, you can automate social media postings to focus on things that take longer. Social Bee offers the best services that will make your life easier when you are trying to implement an effective strategy on social networks. He provides great services such as a social media specialist, content curation, Twitter growth, Instagram growth, LinkedIn growth, and more.

9. Buzzsumo

Buzzsumo is a smart digital marketing tool that lets you analyze what type of content is best for any topic. Since it helps you research and finds the most common content related to the keyword of your choice. This allows digital marketers to gain a deeper understanding of their footprints on social media and helps them develop smarter content strategies. In addition, it helps to provide maximum assistance to content marketing and SEO campaigns to work well in a niche or with an audience.

Dynamic Yield

A dynamic Yield is a personalization tool that helps you manage customer data from your CRM, API, ESP, and DMP. This is the only platform that will help you personalize all aspects of your customers’ travels. The AI-based customization channel has some great features, including data management, personalization and training, recommendations, behavioral messages, and more. The tool is trusted by digital marketers around the world and, of course, one of them that is worth considering this year.

Also Read: 4 ways to make money online in 2020

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Vikas June 3, 2020 2 Comments

How to Create a Content Plan For Social Networks

Creating a content plan for social networks is difficult for many, but this task only seems very difficult than it actually is.

What is a content plan?

A content plan is a public resource (a document, if you prefer to use tabular forms) that project participants can use to plan all activity on social networks. This resource should visualize how your content marketing strategy is implemented in the short term (current week) and long term (up to a year).

The most convenient option is a calendar-based format. Creating long and massive post lists is tedious and costly. Each time, adding situational content, you have to make sure that the established order does not turn into chaos.

The purpose of planning in content marketing is to achieve maximum consistency for the work of project participants. Duplication of tasks and unexpected situations when someone from the team is not up to date with current plans cannot be allowed.

Business promotion in social networks should be consistent with the current tasks of the company. Marketers need to understand what they should talk about throughout the year and how this is consistent with sales plans.

The content plan should take into account not only the tasks of the sales department. You need to plan content around key events and important calendar dates.

Are social networks a sales channel or a communication channel?

Of course, it’s nice to receive orders from social networks, but this is not an end in itself. Social media are not direct sales channels, they are communication channels with the target audience. You need to arouse interest in your project, gain the trust of subscribers, and talk about what excites them and causes an emotional reaction. Therefore, we need topics that will become the basis of the content plan.

Content Plan Categories

Categories of the content plan allow you to systematize the planning of publications and control the progress of business promotion. Downtime and gaps in content marketing should not be allowed. If readers trust you, they will wait for useful information on a regular basis. Any gap can lead to a loss of interest. Therefore, the content plan should have the function of informing project participants about the dates for which a new post should be ready.

Consistency is critical to the success of any content project. Creativity and exciting ideas for social networks are important, but without planning and teamwork, it’s hard to move in the right direction. Relying only on sparkling ideas is a bad tactic. Who quickly ignites, it quickly burns out!

Promotion in social networks is based on a constant and regular basis, taking into account headings (main topics). The more marketers plan, the more effective the target audience is, the greater the flow of potential customers.

Key Success Factors for a Content Plan

Regardless of how long you plan to publish (weekly, monthly, or quarterly: it depends on the pace of development of the industry in which the company operates), there are four factors that determine the success of promotion on social networks.

  1. The content plan should be available to all project participants. And although not everyone will be able to edit the publication calendar, everyone should at least know what topics are planned. Remember, access to the content plan should be open to every project participant.
  2. A content plan is a living document. It must change and grow in accordance with the important milestones of the business and the world around it.
  3. There is no standard approach for creating a content plan. There are a huge number of techniques and templates. A company’s marketer can rely on his experience, but we will share our proven approach to promotion on social networks.
  4. A content plan template should provide an opportunity for collecting creative ideas. You cannot focus only on weaving tasks that can be implemented immediately. Promising ideas should be preserved, so that later at a convenient time to return to them and try to implement them.

The factors that influence the success of promotion in social networks are simple and understandable. Now we need to figure out how to put them into practice.

How to create your own content marketing calendar plan in 3 steps?

Stage 1. Define how to automate content creation and reduce your workload

Continuous work to create new content will be time-consuming. It’s easy to miss important points in this stream of affairs. Therefore, promotion in social networks should be based on existing content. It makes no sense to start from scratch all the time if you have your own corporate blog, which allows you to give more detailed answers to potential customers.

Also Read: Content Optimization Keyword Research Tips

A regularly updated corporate blog is a valuable resource for planning. Pull out important fragments from ready-made articles, and use them as the basis for new posts on social networking pages.

Be creative when choosing a form for presenting information, and such tactics will increase the reach and engagement of the audience. 

How can I save more time on creating content?

  • Slideshow: Make quotes from blog articles to create consistent slides. They can be used as the basis for video and gif-animation.
  • Statistics: Create news and infographics from your statistics or analytical studies. It is always interesting and in demand! But be careful, observe ethical standards and confidentiality (you must selectively publish information relating to the “internal cuisine” of the business).
  • Consumer experience: use the feedback of customers who have already used your service and rated it positively. Make it a blitz interview.
  • Reports and studies: it makes no sense in social networks to publish large fragments if your subscribers are flipping through a feed on their mobile phone. Make a series of publications, this tactic will reach more people.
  • Old posts: collect your notes. This tactic reminds you of the important milestones in your business. Make minor changes or combine several old posts of the same rubric into one new super post.

“Reproduction” of content avoids the situation when there is a constant need to generate millions of new ideas for posts. This approach will help fill in the gaps in the content plan. One unit of useful content can spawn multiple posts. Thus, you automate the creation of useful content.

2 stage. Create your own “TV show”

Impressions of thematic posts in social media feeds should be predictable. Your audience should recognize their benefit and each time count on a portion of valuable information.

Marketers should think like TV people and create a content plan in the image of a television program. 

There are three types of content that are required to be used in content marketing. Therefore, they must be present in the content plan and be the basis for promoting a business on social networks.

  1. Primetime show. These are large-scale, constantly operating content projects that have the same theme and format. They should be focused on a large audience, otherwise it makes no sense to spend your time and extra effort. What formats are suitable for prime time shows? This can be streams, videos, a series of webinars, white papers, reports, etc. How often to use the show in prime time? At least twice a month. They should be the first to get into the content plan.
  2. Special reporting. These content projects are planned on a quarterly basis. It should be about topics that concern the audience. This can be done in the form of interactive content or in the form of trend analysis, the purpose of which is to increase engagement and get feedback from subscribers.
  3. Regular topics. This is the basis of communication in social networks. Emotional posts can be very different from the main canvas of promotion and have a situational character. An important criterion for publication is the relevance of the information. It is like a news channel in a television program that maintains a keen interest in a communication channel.

3 stage. Plan, organize, publish, promote, track, and analyze.

Regular meetings with project participants should be included in their calendar plans. Discuss the goals and objectives of the current moment. Each new publication should pursue clear and concise goals. It can be like, repost, comment, or click on the attached link. Collect statistics and compare rubric performance. Analyze the change in the number of subscribers and their interests, compare your advertising campaigns in terms of time: month, quarter, year.

Summary

Now you can create your own calendar of publications on social networks. The actual filling of the content plan will happen quickly enough, as soon as you decide on the rubrics and create a TV program template.

Good luck!!!!

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Vikas May 28, 2020 0 Comments

Common Facebook Page Mistakes

Let’s take a closer look at the errors on Facebook made by administrators when creating and maintaining business pages.

Interesting? So,

20 mistakes in maintaining Facebook pages

Error No. 1. Bad page title.

The name of the page should reflect its essence, purpose, theme, as well as geographical location and, at the same time, not be too long. It should be noted that changing the name of the page in the future will be very problematic, so you need to clearly determine the name immediately.

It would seem a banal thing, but the title should not contain errors or typos. For example, one of the common annoying mistakes is when English words are used in the page title, but at the same time written in lower case.

Error No. 2. The page description is incomplete.

At the very beginning, when creating a page on Facebook, you need to fill out a description, contact details, website address, and other items – depending on what is relevant. Otherwise, you will forget about it later, and the page will remain with spaces in the “biography” and “passport data”.

Mistake number 3. Lack of uniqueness, similarity to others.

Your page should be different from other pages on Facebook, to carry a certain value to users. This is especially true for entertainment pages, of which there are a great many, and they look like each other like two drops of water.

If you have a brand page, then, as far as possible, in content, colors, and communication with the audience, it should carry its idea and mission.

Mistake number 4. Misunderstanding of its target audience and its interests.

Misunderstanding or mistake in formulating your target audience will lead not only to difficulties in targeting when creating advertising campaigns, but also to incorrect selection of content, and, as a result, to the high cost of attracting subscribers, a high share of non-target subscribers and low activity of subscribers.

Mistake number 5. Lack of a content plan.

If you post publications on a page without even a rough content plan, you are wasting your time inefficiently and also risk missing important news feeds and using not all publication topics in the wrong proportions.

Mistake number 6. Non-compliance with Facebook rules.

Although many of us consider it a formality to use various services, non-observance of the “ Terms of Use of Facebook Pages ” is ultimately fraught with sanctions from Facebook. And if you value your page, then it makes sense to think about how justified this risk is.

Among the most frequent violations of the rules for Facebook pages, there are violations in the rules for advertising campaigns (contests), placement on third-party advertising pages, as well as the collection of personal data of users.

Mistake No. 7. Attempts to circumvent Facebook rules, manipulate reach, etc.

“Cunning” administrators who invent various tricks to get around Facebook restrictions, in fact, do a disservice to themselves and their colleagues. After all, over time, Facebook detects these “loopholes” and takes countermeasures that narrow down the set of available promotion tools.

Mistake number 8. Boring, uninteresting, irrelevant content.

Content for social networks should correspond to the interests of the audience, be interesting for it. A certain optimal proportion must be observed between educational, entertaining, selling, and entertaining content. The audience should be involved, participate in discussions, respond to your selling posts.

Mistake number 9. Using substandard content.

Quite often on Facebook-pages, you can find substandard pictures or videos, unedited text, etc. Naturally, problems with the quality of the content do not contribute to the successful promotion of the page.

Mistake number 10. Too frequent, too rare, or too irregular posting frequency.

You need to find the optimal frequency for posting updates for your page and try to stick to it.

It is depressing to see pages that take breaks in posts for several months, periodically recalling Facebook and resuming publications, after which they disappear for a long time again. Or when the page generally ceases to lead, and it turns out to be abandoned.

Mistake No. 11. Duplication of content from communities in other social networks.

Each social network has its own characteristics, both in terms of audience and in terms of available tools for promotion. Therefore, it is necessary to take these differences into account and adjust publications accordingly.

Mistake number 12. Too many promo posts.

A large number, one way or another, of selling or promoting something posts scares away the audience, makes the page uninteresting and of little use (maybe, with rare exceptions, when you sell something at bargain prices). In addition, anyway, the organic coverage of promotional publications, one way or another, will decrease. Accordingly, the effect of them will be less and less.

Mistake number 13. Abuse of entertainment posts.

Too often publishing entertaining content not only entertains, but also distracts subscribers from the topic of your page, without developing their habit of consuming serious content, and can also distort the image of the brand that you are trying to form in the audience. In addition, entertainment posts may not always please everyone, and not everyone, especially if your jokes or memes have already been published many times on other pages.

Mistake number 14. Inability to properly communicate with the audience.

Employees responsible for communicating with the audience of the page should have at least elementary community management skills. On the part of the company, when communicating on a page, such manifestations as resentment or rudeness are absolutely unacceptable.

Also Read: What You Need to Know About The Facebook Algorithm in 2020

Another common occurrence is communication with an audience in the style of a “dull call center employee.” This is when clients come up with real problems that need to be quickly resolved, and an employee of the company answers them with pre-prepared template phrases without taking into account the specifics of specific situations. This behavior is very outrageous to users and gives the impression of a formal approach to working with clients, unwillingness to understand their problems, as well as low qualifications of company employees.

Error No. 15. Failure to respond or too long response time for comments, publications, or user messages.

According to research, users, when they post to a page, leave comments or publications that require a response, want to receive this response quite quickly – within half an hour. This contrasts sharply with the opinion of administrators who believe that they have at least 24 hours to respond.

Moreover. Recently, Facebook has put in place such a parameter as the “ Responsiveness Indicator ”. To receive the “ Very Actively Reply to Messages ” badge, page administrators must respond to 90% of messages within 5 minutes within a week. This is probably too strict a requirement, but, nevertheless, this is the opinion of Facebook:

You as the page administrator should try to respond to users ’personal messages within 5 minutes!

Mistake No. 16. Lack of response (or insufficiently quick response) to a reasonable negative.

When users publish some kind of sensitive information related to a real flaw in the work of your company, it is very important to respond to this as quickly as possible, for which it is advisable to monitor social networks regularly. Otherwise, you expose your brand to a certain reputation risk: after all, negative information about your company, under certain circumstances, can instantly disperse not only on Facebook, but also on other social networks, and it will be much more difficult to stop this process.

Error No. 17. Lack of analysis of the page.

If you simply lead the page without subjecting the results of your work to careful analysis, you don’t own the real picture: what are the main indicators of the page, what is the dynamics, is everything going as planned, what needs to be improved? It is necessary to regularly monitor page statistics, receive feedback from subscribers, monitor the activities of competitors.

Mistake number 18. Giving too much importance to technical and other “chips”.

Facebook, due to its technical development, has a lot of functions and tools. But not all of them, and not for all businesses, are equally relevant.

So, for example, one should not overestimate the importance of having tabs, a call to action button, and other functionalities: many pages, especially beginners, can be neglected by such tools.

Mistake No. 19. Excessive use of hashtags.

Facebook hashtags are not as popular as on Twitter, Instagram, or VKontakte. It makes no sense to focus on them and turn the texts in the posts into a set of strange words with bars.

Mistake number 20. Absence of links to pages on social networks or outdated links on the site.

Oddly enough, but this happens quite often: the site has a community on Facebook, but the link to it, however, is absent or irrelevant. It is very inconvenient, for example, when, you need to make inquiries about an organization, and instead of simplifying this task for the user, it confuses and misleads it.

Well, I will be glad if my article allows you to avoid any mistakes or correct them in time.

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Vikas May 20, 2020 0 Comments

How to make money on AliExpress in 2020

How to make money on AliExpress? The question that baffles most ordinary users is a dead end because this is a sales service, an online hypermarket, so to speak.

But, as it turned out, on the resource you can not only buy the right thing at a very low price but also make good money. We suggest that you familiarize yourself with the most effective ways to make money on AliExpress.

We warn you right away that most earning methods require their own investments since we will describe ways that will allow you to get a not extra, but basic and very decent income. Therefore, after reading the material, we advise you to determine how much you are willing to take risks and invest your own funds to obtain a passive source of profit in the future.

What is AliExpress

 

 

Chinese goods are now more popular than ever, and not only in the countries of the post-Soviet space, but even in the developed West, since they are practically not inferior in quality to branded things (which are mostly made there), and their cost is several times lower.

On the service, you can buy almost everything – from “invisible” hair to heavy equipment. A large assortment of goods provoked the emergence and constant expansion of the number of consumers making their purchases here.

Buying goods here is quite simple:

  • Go through the registration.
  • Select the necessary products and add them to the basket.
  • Make a purchase and get an invoice saying that the goods have been sent.
  • Wait up to two months.
  • Get a purchase and close a deal.

The advantage of the site is that it is known to a large number of people, it does not need to be advertised and promoted. We just take this advantage into our arsenal in order to learn how to make money on AliExpress.

Earning money on affiliate programs

This is the most common method of making a profit on AliExpress.

  • To make a profit you need:
  • Getting a referral link.
  • Its distribution.

Getting bonuses for every purchase that was made by clicking on the link.

Choose an affiliate program

Finding an affiliate program on the Web for this service is quite simple. But, despite the seemingly very successful proposals, we recommend using only affiliate programs of official partners of AliExpress:

  • ePN.
  • Admitad.

Both the first and second affiliate programs provide their own unique offers for webmasters, so it is worth considering each of the programs in more detail.

The way to make money on Aliexpress using an ePN affiliate program

The main advantage of the service is a large number of features and a very convenient interface. The platform is completely Russified, so there are absolutely no difficulties even for a beginner. A big plus for the user is the availability of impressive ePN statistics.

As of the end of 2019, the affiliate program was the most used for AliExpress. Using it you can get from 0.8% for goods from branded stores to 70% for the purchase of goods in the “Hot Sale” category. The average webmaster’s bid is about 5.5% of the sale on his link. Bid size may increase with increasing sales through an affiliate link.

Additionally, you can earn 5% of the profits attracted by referral.

The way to make money on AliExpress, through the resource Admitad

The service previously differentiated tariffs for GEO, but in 2018 this differentiation was canceled. Now webmasters who use Admitad to make a profit receive 2.3% of sales of electronics and accessories via the link, up to 6.9% of sales of goods for home and clothes. The average interest rate is 5.4%.

If we compare Admitad with the previous service, then the rates here are slightly lower, but the platform boasts an extremely simple interface that is accessible even to a first grader. In addition, according to referral, each attracted webmaster can bring an additional 5% of their profits.

How to choose a place to place a link

In order to understand how to make money on AliExpress, you need to choose a platform for placing links with impressive traffic. How to do it?

  • Groups on social networks. Such publics are full of ads with popular products on AliExpress. This is where you can attach a referral link for the acquisition. The most profitable is the creation of a narrowly targeted public to attract a specific target group.
  • Web resource. It is possible to create a site for publishing original offers from AliExpress. Naturally, such traffic as from a community on a social network cannot be expected, but it can be used as an additional source of profit.
  • Applications Today, the use of programs with cheap but normal things from web stores is very popular. You can attach an affiliate link to such programs, using which users can purchase goods.

For many, an affiliate program is a method of making money on AliExpress without initial capital, but such an approach will be relevant only if you are an administrator of an advanced group or the owner of a popular application/site. In all other cases, one cannot do without injecting one’s own money into the promotion of one’s resource.

Also Read: Co-Founder Interview at Alidropship

If you plan to make a profit in this way from “0” (creating a web resource and promoting it), then get ready for the fact that you will have to invest about a thousand dollars for the initial promotion.

Create an affiliate link

Getting an affiliate link is very simple, but some webmasters often get stuck, so consider the main points of the process. As an example, let’s focus on creating an affiliate program through ePN.

  • We go to the platform and register.
  • In your account, go to “My Sites” and click “Add.”
  • We enter the data in the opened form with a link to the resource, indicate the type of resource and offer (AliExpress). Click “Add Site” and go to the “Tools”. Next, follow the prompts.

This scheme can be repeated countless times, you can get tens of thousands of links, increasing the chances of making a profit.

We resell goods

The main advantage of AliExpress is the low price of lots. The cost is so small that business people who know how to make money on AliExpress use the service as a purchase base. They take products from here and sell them with a triple mark-up. You can start with a small assortment of goods and increase it over time. In this case, there is no need to attract large starting investments and it is easier to track the liquidity of certain lots.

2 ways of implementation are very effective:

We buy certain goods and store them in a warehouse.
This is a standard method of making a profit, the essence of which is to buy a batch of products, deliver them, and sell them through a physical or web store. Work on such a scheme involves the selection of goods based on:

Prices. Very expensive goods can be stored on a shelf, which will entail loss and lack of money to purchase a new batch, while too cheap ones will not be able to bring good profits, so we choose the middle price category.

Popularity. We recommend buying highly liquid products. For example, a couple of years ago, the purchase of spinners brought tremendous profit to enterprising businessmen, since they were sold quickly and at a mark-up of 400-800%. The main thing, in this case, is to stop on time, only noticing a decline in demand.

Weights. Heavy goods may be stuck at the border. We advise you to order light goods in large quantities, which will ensure a quick border crossing.

Delivery. Delivery charges can completely offset the cheap price of the goods. Do not fuss and find a product with free shipping. What you will need to wait is offset by the savings.

Such a resale system promises excellent profitability, but there is still a risk of losing savings. The product may not be bought, or it will be delayed at the border, because of which the invested funds will go nowhere. In order to prevent this from happening, we advise you to monitor all possible risks before buying.

The advantage of such a scheme of how to make money on AliExpress can also be called the fact that the buyer does not have to wait for the delivery of goods, therefore, the reputation of the businessman and interest in the online or physical store increase.

Dropshipping

This scheme, how to make money on AliExpress, has become very popular in recent years, since you do not need to spend money on renting storage facilities, and you only need to buy the goods that the buyer ordered. Consequently, the goods will not lie on the shelves, which means that you will always be in the black.

The algorithm of the circuit:

  • The buyer orders a specific product.
  • A businessman orders the necessary amount of product on Ali.
  • The received link is transmitted to the client with the preliminary installation of an additional margin.
  • The disadvantages of the scheme are:
    Delivery time – up to 2 months, which is not suitable for most customers, because of which you can lose money.
  • Sometimes unscrupulous sellers place goods on Ali, who may delay delivery or do not send the goods at all. Naturally, you will return your money over time but lose your client and credibility.

Getting cashback

Another method of how to make money on AliExpress is a cashback on specialized sites. Today, this method represents a new direction in e-commerce. Using cashback you can return a few percents of the purchase price. The most popular services for this:

  • LetyShops – up to 6.5%;
  • Cash4Brands – up to 7%;
  • Rakuten – 2.75%;
  • ExtraBux – up to 7%;
  • MegaBonus – up to 4.91%.

Earning reminds the affiliate program. The webmaster places a link on his own site and attracts users. Each cashback brings a certain profit.

Features affiliate cashback services

You do not need to convince the user to follow the link, since receiving a cashback is a pleasant bonus to purchase.
The webmaster receives a bonus from each purchase made by a registered user. For some time, the user will have a good customer base, which will become a real answer to the question of how to make money on AliExpress, and the earnings will be regular and stable.
The disadvantage is that it takes time to get a good income because profitability depends on the number of registered customers.

Writing reviews

Another method of making money on AliExpress is through paid reviews of the seller or his product on AliExpress. The level of earnings is minimal because they pay 20 rubles for a review and about 0.2 rubles for viewing a page.

The cost of work depends on the number of reviews and the specific users who are involved in this.

To increase earnings, you need to look for a popular product in which the buyer is interested.

The most popular site is Otzovik. In order to start making money, you need to register, after which you can share your opinion about the goods.

Intermediary Services

In order to buy large quantities of goods on AliExpress, you should take care of choosing a seller, study the comments, select a price, and control delivery.

Businessmen often do not have time to carry out all these operations, it is much easier for them to find an intermediary who will carry out the purchase and delivery of a particular product.

In most cases, the intermediary receives from 5 to 10 percent of the purchase price.

BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

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Need Help? Let's Talk 6393-159-155

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Vikas May 9, 2020 0 Comments

SiteGround Site Overview

If you know only one name in the modern world of web hosting, SiteGround is probably the name. Someone loves the company, someone hates it – as in any popular online business, SiteGround has its share of happy and unhappy customers.

But most people will not say that SiteGround has done an excellent job developing their business over the past 5 years. These are the fastest growing hosting companies I have ever seen in a long time – their name was mentioned in every publication on social networks related to hosting, and in WHSR we get SiteGround service requests more often than all other brands.

So what’s so special about SiteGround? We are going to find out in this review.

If you’re looking for a SiteGround review that shows you behind the scenes, you’ve come to the right place.

About SiteGround Company

  • It was founded in 2004 by a group of university friends.
  • The company claims that at the time of writing, it accepted more than 2,000,000 domains.
  • Services: shared, managed WP, ​​managed WooCommerce, dedicated and cloud hosting
  • Offices in five different countries: Bulgaria, Italy, Spain, the UK, and the USA.

What’s in this SiteGround review

PROS

  • Excellent server performance – 100% uptime + excellent speed
  • Free site migration for GrowBig and GoGeek users
  • Choosing server locations on three continents
  • Officially recommended by WordPress.org and Drupal.org
  • Easy setup Let’s Encrypt Standard & Wild Card SSL
  • Advanced Server Speed ​​Technologies
  • Save 60% on SiteGround First Account
  • Great reviews from other SiteGround users
  • Awesome customer support

Cons

  • The performance guarantee does not cover failures in the case of DDoS
  • Hosting cost after the first invoice

Pros: Why We Like SiteGround Hosting

1. Extremely reliable and fast – 100% host uptime

I cannot but stress how important it is that the hosting provider is always reliable and fast since any downtime or slowdown of your site can seriously affect the overall return on investment. That’s why SiteGround’s hosting performance impressed me, as they are capable of maintaining 100% uptime from year to year and loading relatively quickly.

SiteGround Hosting Performance

FYI, WHSR reviews are partly based on tracking performance on the sites we install on each host. In addition to a subsidiary site designed to track host performance (HostScore), we also conduct independent tests on our own sites for each host.

Here are the speed statistics for my test site hosted on SiteGround in January and February 2020.

SiteGround Speed ​​Test in Bitchatch

Recent Website: Ground Uptime (2020)

I always liked SiteGround because I had very few problems with them. In particular, server reliability, in my opinion, is one of SiteGround’s most powerful solutions.

The following image shows the SiteGround uptime we received in January and February 2020. Their server performance has always been impressive to me – I have data for 2014 showing that they continuously achieve 99.99% uptime.

Previous siteGround Uptime (2014 – 2019)

2. Free site migration for GrowBig and GoGeek users

With each new GrowBig or GoGeek hosting account at SiteGround, you get one free professional website translation. The support service at SiteGround will help transfer your site to your SiteGround server. For StartUp users, the transfer service is paid (30 US dollars for each site transfer).

How to request a free site migration to SiteGround

The GIF image shows how to request a site transfer. Please note that I am using my personal account to demonstrate how this is done.

Siteground migrator

Alternatively, there is the possibility of self-migration for WordPress users – SiteGround Migrator. This is a special plug-in for automating the transfer (after you install and enter the necessary data) of a WordPress site into your SiteGround hosting account.

3. Choosing server locations on three continents

Like all things in our world, data transfer is limited by physical limitations.

When your site is placed closer to your users, it will load faster for them (since data and user requests are moved a shorter distance).

Faster site loading time corresponds to a better user experience. Better user experience is often equal to higher online customer conversions.

Therefore, it is important to place your site near your users.

SiteGround provides users with a choice of six server locations when registering:

  1. Chicago and Iowa, USA
  2. London, Great Britain
  3. Amsterdam and Emshaven, Holland
  4. Singapore.

This allows users to host their site next to an audience.

We performed several latent tests for the UK and Malaysia / Singapore Sites in 2017/2018. Based on our testing results, SiteGround is best suited for sites targeting an audience living in these regions.

UK time-out tests

Latency Tests from Malaysia / Singapore

 

4. Let’s Encrypt SSL support: easy SSL installation and upgrade

Security is important to a website because it not only protects you from hackers and malware but also tells your users that their data is safe on your website.

SiteGround offers Let’s Encrypt and Wild Card SSL for free when you sign up with their web hosting plans, and it is surprisingly easy to install on any of your domain names.

To verify and install Let’s Encrypt SSL certificates on SiteGround

To show you how to Let’s Encrypt SSL is installed on SiteGround, let me go to my personal account. Below you see the SiteGround Hosting user dashboard.

Let’s Encrypt Wildcard SSL support

Starting March 29, 2018, all SiteGround customers can receive a free SSL Let’s Encrypt Wildcard – which greatly simplifies the process of setting up subdomains.

Standard Let’s Encrypt SSL Against WildCard SSL

When using the standard FOC Let’s Encrypt SSL, users need to install a separate domain certificate for each subdomain.

With Wildcard, you can provide them with one certificate.

Private SSL (Premium EV SSL) at SiteGround – Purchase and Installation

SiteGround also offers Premium EV and Wildcard SSL certification through GlobalSign for users who need them. To buy your private SSL , just log in and go to “Add services” (see image).

Wildcard SSL lookup certificate costs $ 90 ++ for 12 months; EV SSL Certificate costs $ 499 ++.

6. Advanced server speed technologies (SSD, HTTP / 2, NGINX and others)

All SiteGround shared hosting comes with:

  • Full SSD Storage,
  • HTTP / 2 servers
  • Easy implementation of Cloudflare CDN, and
  • Different levels of the caching mechanism using SiteGround SuperCacher

These features help users easily optimize the download speed of their site.

7. Promotion SiteGround New Users: save 66% on the first account

When you register with SiteGround, you will receive a 66% discount on your first account for any of your hosting plans.

Considering that the standard price for SiteGround is about $ 11.95 / month for their StartUp plan and $ 19 / month for their GrowBig plan, a 60 +% discount on any of them is absolutely beneficial.

8. Amazing customer support

SiteGround charges a premium for its hosting services. if you compare SiteGround with other hosting providers, you can see that they charge 80 – 200% above the market rate.

However, most SiteGround users prefer to stay with them for a long time. What for?

I believe that customer support is one of the main reasons. It is always easy to get help from SiteGround – whether through chat, email, phone or their 4,500 knowledge base and tutorials.

Pricing: How much does SiteGround Hosting cost?

SiteGround Shared Hosting Prices

SiteGround Cloud (/ VPS) Hosting Prices

 

SiteGround Frequently Asked Questions

How good is SiteGround?

SiteGround is one of the most recognizable names in web hosting, which boasts impressive server performance and reliability. It is also known for its excellent customer service record.

How much is SiteGround?

SiteGround shared hosting plans start at $ 3.95 / month, and upgrade to $ 11.95 / month; VPS hosting plans start at $ 80 per month and go up to $ 160 per month.

Which is better than Bluehost or SiteGround?

SiteGround offers users better performance than Bluehost, although the latter offers cheaper plans.

Does SiteGround have a money-back guarantee?

Yes. SiteGround has a 30-day money-back guarantee.

You can cancel the service within the first 30 days and you will receive a full refund. The money-back-guarantee does not apply to domain names, cloud or dedicated server.

Which SiteGround Plan Is Better?

SiteGround claims its most popular plan is GrowBig, which offers a good balance of resources with cost-effectiveness.

For GrowBig users, you can request a free site migration if you are switching from other web hosts to SiteGround.

Where is SiteGround located?

SiteGround is based in Bulgaria and serves servers in North America, Europe and Asia.

Does SiteGround offer a CDN?

SiteGround has built-in CDN Cloudflare support for all hosting plans. In addition, it also offers its own caching mechanism to further improve site performance.

What is SG Site Scanner?

SG Site Scanner (formerly called HackAlert) runs on Sucuri and is a highly reliable malware detection and early warning system that helps protect your site and costs $ 19.80 / year.

Is SiteGround recommended?

In short, yes. SiteGround is one of the most recognizable names in the web hosting industry and offers an unrivaled combination of excellent performance and impeccable customer service. Despite the relatively high renewal price, they offer new users an excellent registration price.

Their offers cover the entire spectrum of products for web hosting, and this means that even if you buy only from shared hosting, there is a very clear migration path on this host. Scalability is certainly not a problem.

Who should take part in SiteGround?

SiteGround is one of those who are looking for a hosting solution without unnecessary worries, SiteGround is well suited for this.

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Vikas May 3, 2020 0 Comments
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