All companies go through ups and downs. Sometimes it seems that the prospects are endless – new deals are concluded every day, and the phone is torn from calls.

There are other times when things are slow, there are few offers, and you suddenly find that you have a lot of free time and do not even know where to put it.

It’s easy to panic when lead generation and business growth slow down. In some situations, this concern is well founded. It can help you make the right decisions to save your business and get you more creative with strategies to increase sales.

But even if all you have to do is get through a period of recession, why not start looking for and exploiting any new opportunities at this time?

WHAT TO DO IF BUSINESS STAGNATES?

If you want to set your business up for long-term success, you need to focus on these nine things.

1. Clear your email list

When was the last time you updated your email list? How many real and verified contacts are in it, and how many are invalid or outdated?

We all know that feeling when, at first glance, a promising lead turned out to be a dummy. Now is the time to purge your mailing list of all fake accounts, misspelled addresses, and duplicates.

An accurate and up-to-date email database will reduce bounce rates and improve the overall effectiveness of your email campaigns. By tidying up your mailing list, you will also protect your brand reputation and improve email deliverability.

2. Fill up and update contact details

What is the state of your CRM system? Do you have up-to-date data? Is all contact information accurate and updated regularly? If yes, then you are great! Your business is an exception to the rule that most salespeople don’t like doing administrative work.

But what if the CRM system is in a state of disrepair? Well, you are not alone in this.

Given that B2B data is like fresh produce – it degrades at a rate of 70% per year – this is a problem that many companies face.

Fortunately, if you replenish and update your customer data, then your work will more than pay off immediately after the crisis. Reliable consumer information is critical to the sales process. It will help your team work much more efficiently.

Perhaps now is the time to integrate CRM with other systems. For example, with a marketing automation application, a customer support platform, or a VoIP provider.

3. Optimize your business strategy

It’s pretty easy to forget about your brand, marketing, and overall business strategy. However, it is very important to update them from time to time and remind your team about them.

A period of stagnation in a business is a great time to take a step back and reevaluate the company’s offering and positioning.

As part of a strategy review, you can also conduct a quick competitor analysis. Take care to identify gaps in the market. Thus, you will open up new opportunities for your company.

Understanding exactly what your competitors are offering will put you in a better position both during sales negotiations and when developing your own proposals.

You can even post a comparison on your blog or website to help clients make the best decision based on their goals and pain points.

And remember: your competitors are not standing still. New players bring new challenges, and the market situation is constantly changing.

4. Improve SEO

Whenever you have a little free time, spend it on SEO (search engine optimization) – it’s always a good investment. In this way, you will increase the ranking of your site in Google and attract new relevant traffic.

Start by conducting a thorough site content audit to identify any opportunities for improvement. Review existing blog posts and update them with internal links to new articles and landing pages. A technical SEO audit will help your site perform even better.

Fix any broken links and add CTAs (calls to action) with marketing offers. Make sure all your pages are in good shape and have optimized page titles, meta descriptions, and image alt texts. SEMrush or Ahrefs are great tools for website analysis and optimization.

5. Communicate with your customers

When was the last time you personally spoke to clients on the phone? This is a very underrated practice that has the potential to revolutionize your business.

Communication with customers allows you to see your product through the eyes of the target group and often brings new and important ideas.

Make a few calls to people using your product and listen to what they have to say. You will certainly be surprised at the amount of useful information that this simple action will bring.

Of course, praise is always welcome. If you stumble upon someone who loves your product, be sure to ask for a review. But even more, value can be drawn from those customers who are not very satisfied.

Why are they unhappy? Product problem? Maybe they are not your target audience? Perhaps it’s time to update your buyer persona?

6. Improve email workflows

Well, let’s say your lead generation has slowed down. This does not mean that you can continue to send the same emails. This is a great opportunity to streamline and build your email workflows and make sure you’re doing the best you can to move your prospects further up the funnel.

The fewer new customers you bring in, the more important it is to take care of those you have already attracted.

Analyze your email and find out where in the customer journey you are losing the most leads. This is the problem you need to focus on in order to improve efficiency.

Change the content of your emails, experiment with subject lines, and test different CTAs to see what happens. Sometimes even small edits lead to an unexpectedly significant difference.

7. Expand your business network

Business is relationships. You should start making new connections just when things are going slowly. This can be done physically by attending networking events and dining with old colleagues. Also, everything can take place in a digital format – we are talking about the development of networking.

Join business groups on LinkedIn and Facebook, invite new people to your network, and start conversations by posting content and interacting with other people’s posts.

Fueling and expanding your business network can be the fastest, most efficient, and most enjoyable way to get new offers and deals.

8. Guest post on other people’s blogs

Are there other companies that share your target group but are not your competitors? Find businesses with offerings that complement yours and reach out to them to write a guest blog post.

You don’t have to write everything from scratch. Recycle your old content and offer it to publications and business blogs for guest posts.

Don’t be too intrusive, but make sure your bio includes your website address. This backlink will strengthen the authority of your domain. The opportunity to be seen in reputable publications next to famous brands will also help promote your business and help you create an image as a thought leader in your industry.

9. Set SMART goals

When business growth slows down, you have the opportunity to rethink your goals and strategy. Ask yourself and your team:

• Is there a need for change?
• Are your goals aligned with those of the team?
• Are your goals SMART (are they specific, measurable, achievable, realistic, and timely)?

If the answer to any of these questions is no, then now is the time to fix it. With a well-structured strategy and clear goals, you can get your business up and running faster and more efficiently.

It’s easy to get stressed out when it seems like company growth and lead generation have slowed down. However, with the right approach during the “low season,” you can improve your business. By focusing on the above aspects, you will build a healthier and more resilient organization and be able to jump right into action when things start to pick up again.

Public perception of a brand plays a critical role in the well-being and sustainability of a business. Thanks to the emergence and development of social networks, people have more opportunities to talk about companies than ever before. Social media audiences are sure to talk about your brand. They can make it viral before you even know it.

The easiest way to track mentions of your company is to conduct brand monitoring. This way you can better understand how users of various online platforms feel about you. This article is the perfect guide for those who want to learn about the benefits of brand monitoring and learn how to do it. Let’s begin!

WHAT IS BRAND MONITORING?

Brand monitoring is a business analysis technique for monitoring various channels for any mention of a brand. It is also called “social listening” and “web monitoring“. Using it, you can get an idea of ​​what people think about you or your company. Building awareness and effective brand management is the key to successful web monitoring. It will also help you deal with any potential reputation crisis or criticism before things get out of hand.

Also Read: 7 TIPS FOR BUILDING A STRONG BRAND WITH A GOOD REPUTATION

Brand monitoring allows you to get useful feedback from the target audience. With it, you can find ways to improve the quality of service and outshine the competition. Let’s see, “what exactly does monitoring require”?

Here are some channels worth following for effective brand monitoring:

• social networks, including, VKontakte Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, and TikTok.
• Internet blogs and articles.
• web forums.
• offline media platforms – television, newspapers, and magazines.
• review sites, including Yelp, Google Reviews, Tripadvisor, and Trustpilot.
• broadcast media.

WHAT TO TRACK IN THE BRAND MONITORING PROCESS?

Just following the mentions of a name online is a highly inefficient approach. Every brand looking for long-term success must consider other areas as well. The audience on different channels will not always talk about you or your company directly. Chances are that general conversations about the industry will have a secondary impact on your business. Thus, during web monitoring, brands should track the following points:

• Name Variations  – Make a list of all the names that people associate with you. It should include account names and blog names associated with your brand. It’s also a good idea to keep track of product and campaign names to stay up to date.
• Industry Trends & Buzzwords  – Track buzzwords and trends in your niche industry. This is a good source of inspiration when creating interesting content and finding new ways to participate in public discussion.
• Brand Mentions  – Make sure you know when people are talking about your company and its products as this is essential for brand monitoring. This way you will definitely not miss a lot of direct and indirect mentions, for example, among influencers and celebrities.
• Competitor Analysis  – Analyze your competitors to establish a benchmark for evaluating your performance against similar brands in the same industry. This will help you stay up to date with the latest trends.

WHY IS BRAND MONITORING IMPORTANT?

According to statistics, not responding to complaints or inquiries can increase customer churn by a whopping 15%. Thus, public opinion and your reaction to feedback play a huge role in brand strengthening. Social listening will help you detect and respond in a timely manner to certain opinions of people about your business.

Here are the main benefits of monitoring that are important for effective brand management:

Creation of customer-oriented products

Don’t expect customers to quickly adapt to whatever product your brand makes. Instead, they require you to come up with solutions that are best for them. As a rule, they comment and share their opinion about the brand’s products on social networks. Monitoring helps you find those comments and change your products accordingly. There are many ways to track brand benefits:

• Development strategy development;
• Tracking product requirements;
• Search for new target markets;
• Taking into account the needs of customers;
• Close monitoring of product performance.

Strengthening the marketing strategy

In recent times, marketers have been demanding to be as focused and relevant as possible. Customer information is vital for this purpose. Effective marketing involves analyzing demographics, sentiment, likes, and dislikes for your brand. Social listening is the perfect way to gain insight into your customers. To conduct useful brand monitoring, remember the following:

• Define your target audience;
• Listen to your customers;
• Track the channels in which customers talk about the brand;
• Follow market trends;
• Track your advertising campaigns;
• Look for influencers.

Building reputation and crisis management

Web monitoring can help you maintain a good reputation. It allows you to solve user problems before they have a negative impact on your brand. Listen to the reviews and feedback of your customers on the Internet. Develop a strategic response and problem-solving process. 

This will instantly increase audience confidence in your brand. In addition, you will prove that the opinion of customers about your brand is important to you.

Identification and elimination of deficiencies

The most effective organizations understand the importance of feedback. They listen carefully to their customers. Monitoring forms are required to obtain feedback that may require changes to products or services. This way you will not only collect useful information but also be able to measure customer satisfaction. Create an effective feedback mechanism to receive timely and honest feedback.

Customer retention and satisfaction

Attracting customers is only half the battle in effective brand management. Maintaining customer satisfaction and loyalty is equally important to earning a steady income. Evaluating users requires listening, responding, and providing support, which can be done with any brand monitoring tool.

You can increase the effectiveness of social listening in the following ways:

• Track requests on social networks;
• Track social media channels from one place;
• Be sure to evaluate customer reviews;
• Try to identify customers at risk;
• Plan ways to respond to customer complaints.

Increasing brand sales

The development of customer-oriented products and efficient service will quickly make the monitoring process more convenient. Your products and brand will speak for themselves, and sales will bring profit. Use web monitoring to generate leads and increase sales in the following ways:

• Track and identify sales opportunities;
• Interact and communicate with customers;
• Try to find potential resellers;
• Develop effective marketing strategies to lure customers from competitors.

What tools to use for brand monitoring?

There are many brand monitoring tools available. Here are some of them:

• Google Search Console
• Google Alerts;
• TweetDeck;
• Mention;
• Brandwatch Analytics;
• Hootsuite;
• LexisNexis;
• BuzzSumo.

CONCLUSION

Brand monitoring has become an important aspect of a successful business. It helps to better understand not only the audience but also the product. Monitoring also determines what your brand represents and how well it is represented. You can greatly improve your profit and communication strategy from marketing with effective monitoring. So use social listening to stay ahead of the competition and get real-time analytics.

Unsubscribe rates are one of the really important email marketing metrics.

Of course, other factors also matter – including open rate (open rate), click-through rate (CTR), and conversion rate (CR). However, it is the unsubscribe rate that can tell a lot about your customers and their preferences. It makes it clear what kind of content they like and how often they would like to receive updates from you.

WHAT IS UNSUBSCRIBE RATE IN MARKETING?

The unsubscribe rate expresses the percentage of customers who opted out of receiving emails after an email campaign. This is the proportion of potential buyers who are no longer interested in your news. For example, if 10,000 emails were sent during an email campaign and 100 customers unsubscribed from your email campaign, then the unsubscribe rate will be 1%.

Unsubscribing customers may offend you, but this is quite common in the world of online marketing. Unsubscribes can happen for a variety of reasons, so don’t take them too personally. Don’t worry – your client may no longer be interested in the subject lines of your emails, or they are just looking to make their inbox a little cleaner. After all, the average unsubscribe rate in the industry is around 2%.

WHAT TO LOOK OUT FOR WITH HIGH UNSUBSCRIBE RATES

If your unsubscribe rate is above average, you should think about it and try to figure out how you could keep customers.

The first thing to do is to study the statistics of the last email campaign that could have caused bounces. If your unsubscribe rate doesn’t change over time, there might be other reasons as well.

Let’s take a look at what typically motivates customers to unsubscribe and what you can do about it. By following these tips when developing your email marketing strategy, you can reduce unsubscribe rates.

1. Sending frequency

The first thing you need to figure out is the number of emails you send to customers.

Perhaps the email frequency is too high and you are annoying people? A large number of letters can easily be mistaken for annoying advertising. Because of them, customers will quickly unsubscribe or, even worse, start marking your messages as spam.

Also Read: Top 3 Email Marketing Campaign Trends For 2022

At the same time, too low an email frequency will lead to the fact that your brand will simply be forgotten.

No one wants to receive a barrage of marketing emails or advertisements every day. The optimal email frequency is once a week.

2. Come up with original themes

A good topic should arouse interest and curiosity among customers, which will lead to an increase in open rates. Make it personalized, relevant, and interesting. Avoid boring headlines and use your imagination to come up with unusual subject lines for your emails.

In addition, your phrases should be short, pleasant, and reflect the essence of the letter in advance. The subject line of the email should evoke curiosity and create a sense of urgency.

3. Segment your customers

If you know your customers well, it will be easier for you to satisfy their interests. Segmentation is the grouping of a mailing list based on certain general parameters, including location, personal preferences, etc. Segmentation of the email address base will help you create targeted email campaigns that will interest your customers.

4. Personalize emails

When you have enough data about your customers – including their purchase history, date of birth, addresses, etc. – you should start personalizing emails and sending them relevant offers.

People will be more willing to read personalized messages addressed to them personally.

5. Optimize your newsletter for mobile devices

With over 50% of internet traffic coming from smartphones and tablets, you can’t afford to forego mobile optimization. Your content should be visually appealing, easy to read, and easy to view across multiple platforms. A bad mobile experience will reflect badly on the brand and cause a surge in unsubscribes.

6. Use a two-stage subscription (Double-Opt-In)

Often, customers are not even aware that they have subscribed to your newsletter. Make sure you only have workboxes in your database by offering a 2-step subscription. Subscribing customers will need to pre-verify their email addresses so you can be sure they really want to receive emails.

7. Create valuable content

Retaining an existing customer is much easier than acquiring a new one. If a person decides to leave you his email address and subscribes to the mailing list, you should provide him with really valuable content.

The emails you send out should be unobtrusive, informative, and helpful. There is nothing better than high-quality content that will delight your customers and reduce unsubscribe rates.

8. Make it easy to unsubscribe

A large email database is not always a good thing, especially if you have low open rates and low engagement rates. Although it may sound counterintuitive, making it easier to unsubscribe ensures that you have a list of workboxes. Achieve this by providing the ability to unsubscribe with one click.

The unsubscribe button must be prominently displayed in the header and footer. It makes no sense to annoy the client by forcing him to look for her or, even worse, to log in. Customers should be able to unsubscribe just as easily (if not easier) than they can subscribe.

9. Add a selective subscription and ask for feedback

When unsubscribing, you can provide customers with a selective subscription option. If users decide to opt-out anyway, be sure to ask for feedback that can be used to improve your email campaign and change your marketing strategy. Most customers will be happy to share their reasons for unsubscribing.

10. A/B testing

If you’re unsure about a particular nuance—say, the subject or design of an email—do some A/B testing. This is a method where you run one email campaign for one audience segment and another for another, in which you modify only one variable that you want to test. Thus, you can improve your email campaigns step by step and identify the most effective emails.

CONCLUSION

With a re-engagement campaign, you can try to win back customers who no longer open your emails. If you have done everything possible and are still not interested in some of them, it is better to remove their addresses from the database. Then you will get a list of engaged customers and will be able to more accurately measure the return on your investment when organizing email campaigns.

So, you have created quality content on topics that are relevant to your audience. It is SEO optimized, attractive, and unique. However, your site’s organic traffic is not increasing.

It seems that the content that you have worked so hard to create is of no interest to anyone.

What is the reason?

The point is, great content doesn’t enhance itself (although it certainly can have a positive impact on your brand among those who read it). Without proper amplification, your work is likely to go unnoticed and simply get lost among the other 7.5 million blog posts published daily.

Content with poor visibility attracts few views, has low engagement rates, and leads to lower traffic. It is unlikely that you dream of such a return on investment.

The sad reality is that without amplification, even the best-written content will be seen by only a small group of people. According to BuzzSumo research, 85% of all content gets less than 10 shares.

Less than 10!

On top of that, a study by Backlinko found that 94% of blog content contains no links at all. Most of the remaining 6% contains only 1 link.

And finally, an analysis of the ahrefs platform showed that 91% of all content receives zero traffic from Google.

Null.

So while your new content may suddenly go viral, the chances of it happening are slim if you’re in the statistical majority.

Don’t be in a hurry to panic and think about how to increase the visibility of the content – not to mention its attractiveness.

Amplifying content can solve your problem.

WHAT IS CONTENT AMPLIFICATION?

Content amplification is the process of distributing the content you create, whether it be blog posts, videos, e-books, or other activities. This can be done through free organic channels, which include social media accounts, a blog on your site, and email newsletters. There are also paid channels such as PPC (contextual advertising), PR, newsletters, and magazines, as well as content distribution and syndication platforms.

Content amplification can be thought of as promoting or distributing content.

HOW TO AMPLIFY CONTENT?

Services and products never sell on their own. In the same way, the content will not automatically start to be popularized after publication. However, with the right gain plan, you can spin it up.

Get comfortable and start reading. Now you will learn how to promote content.

WHAT’S STOPPING YOU?

Let me start with the obvious and explore the reasons why you are not amplifying content yet.

The vast majority of people (85%) believe they don’t amplify their content enough or not at all.

80% of them said that this is due to the lack of time they spend on other tasks.

Respondents also cited lack of stakeholder support, limited budget, and concerns about over-advertising as reasons. However, the main problem, of course, was the lack of time.

1. Find time

Easier said than done. But it’s necessary, isn’t it? If your content isn’t producing results, you don’t have to bother creating it.

One of the easiest ways to find more time is to stop devoting most of your workweek to content generation. Instead, you should focus on amplifying the material you’ve already published. Chances are you already have a collection of great content—find the right audience for it.

Tip: Add a content boost to your plan right away and schedule it. If you treat it as an integral part of the workflow, and not as something secondary, then the task will be completed. As a result, you may create less content, but it will bring better results.

2. Analysis plays a key role

Before amplifying content, you need to understand where it needs to go. In fact, you should consider a distribution strategy before you even get started. You will generate content based on where it will be published.

So, take the time to find places where your target audience often appears.

Are your potential customers connected to the B2B industry? Try to find media platforms and social networks that cater to this audience. Perhaps your clients are dog breeders? Are there Facebook groups or Reddit communities that you can be a part of?

Maybe you want to attract muscle car enthusiasts? Show your content to a popular magazine and try to get published in it.

Tip: Don’t try to advertise everywhere – your content needs to be relevant to the audience you’re trying to reach or you won’t get any response. Don’t waste a lot of time on useless things (which is surprisingly easy to do). It is better to find places where advertising will work and focus on them.

Trying to amplify content on platforms that don’t fit with your target audience will only diminish its effectiveness.

3. Rely on your own audience

Your customers and audience are the best ambassadors for your brand or content. They appreciate you. And if they’re happy with the value you provide, they’ll be willing to tell others about you.

So, use the trust and loyalty you’ve already earned to grow your presence in new places and in front of new audiences. Ask existing customers to engage with and share your content.

With the help of likes, comments, and reposts, they distribute your content in their networks. This allows you to find new audiences.

The best thing about this tactic is that it is very easy to implement. You just need to ask.

For example, if many people are subscribed to your mailing list, you can make it easier for them to share your content with calls to action and a share button in the email.

Tip: The more personalized the request, the better the response. It will take more time to compile it, but the result is worth it.

4. Use outreach in moderation

Yes, outreach can be a powerful tool, but only if used correctly. Don’t spam and ask people to share your content – it won’t work. You must work delicately.

Find the right people and make sure you personalize the email you’re about to send. Research information about this person, their job, and the type of content they like to consume. If done right, the email you send will resonate with them much more. They will appreciate your efforts, which will greatly increase your chances of getting a response.

Never be intrusive, but try to make your content as easy to access as possible. For example, create a template for a tweet or LinkedIn post that only needs to be modified slightly. You can also provide several ready-made options from which they can choose their favorite.

Tip: In emails, be sure to thank people for their time and offer a favor for a favor. Reciprocity is always welcome.

5. Paid promotion

Saving is good. If you can achieve the results you want solely with free amplification methods, then everything is just great! However, organic reach these days is not what it used to be. Your content may need some extra help in order for people to accurately notice it and start interacting with it.

That is why it is worth considering the possibility of using paid amplification methods.

Only 32% of people surveyed had a budget for content enhancement. The very fact that only such a small percentage of respondents have money points to business opportunities. You will have fewer competitors where you want to advance. Advertising spending will give the best results when you have few competitors.

Note that out of the above 32% of those surveyed, 93% of respondents said that paid amplification had a positive effect on their results.

The conclusion is simple: almost everyone who has paid for the distribution of their content believes that the money was well spent. With this in mind, you might want to allocate more funds for reinforcement and see if this will help you achieve better results.

So, what paid methods can be used? Lots of options:

• search advertising;
• advertising in social networks;
• advertising in newsletters;
• native advertising;
• influencer advertising;
• platforms for publishing and amplifying content;
• event sponsorship;
• and much more…

In fact, almost anywhere your potential audience is, you will have some way to invest and get attention. Do a little research and see what options you have.

Tip:  Of the paid channels used, social media ads (100%) and search engines (53%) were the most popular. It is unknown if this is due to their effectiveness or if they are simply the most obvious. However, these places usually have the toughest competition, so it’s worth considering more niche channels as well.

IN SHORT, WORK

The main conclusion that suggests itself from the results of this article is that it is becoming more and more difficult to promote content every day. Organic traffic is declining and the big companies that can bring it in won’t help you without generous pay.

Without a smart content amplification strategy, the outlook is bleak.

In today’s ultra-competitive environment, you will have to constantly fight to get your work noticed. When it comes to content marketing or content amplification, don’t expect all problems to be solved as they come up. You must work hard and constantly.

It will take a lot of effort to get the content to start attracting more of the right people. Make sure that developing an effective amplification strategy becomes part of all your future campaigns. This way you are guaranteed to increase your ROI on your content.

The demand for real estate is growing every year. The sphere belongs to a highly competitive niche. There are a lot of real estate sites, so you need to look for effective ways to promote. An SEO strategy helps you increase organic traffic, define your target audience, and find those users who are interested in buying a home.

What is Real Estate SEO?

The advantage of SEO in the real estate niche is that it never rests. The quality of the optimization carried out generates potential customers 24/7, without the need to call, buy advertising. The first step when thinking about buying an apartment is to enter a query into a search engine. 44% of clients start their property search online.

SEO for real estate is a way to optimize content for search engines on a website, social media platforms, and mobile apps. Today, an important goal is a comprehensive user experience that helps meet the needs of the target audience.

Real estate SEO is a long-term strategy. The tool can be seen as a way to achieve business goals now and in the future. SEO for real estate is the organic display of a website in Google search results.

Many companies compete for the small amount of “organic real estate” that remains in the SERPs. SEO for such sites, realtors, and agencies is highly competitive. It is not enough to simply create a website and publish content. It is necessary to develop the right SEO strategy in order for a real estate site to rank in Google.

Why do you need an SEO strategy for a real estate website?

As more realtors invest in SEO, an online presence is critical to business success. Reasons why you need to start creating an SEO strategy.

1. Increase traffic and revenue

Attracting more target audience and users who may be potential customers. This is an opportunity to convert traffic into income.

2. Increase brand awareness

High-quality SEO content turns a business into a source of knowledge, which inspires trust among the audience. If the user reads the content and benefits, then they interact positively with the brand. This increases awareness, increases the conversion rate.

3. Improve brand protection

SEO is a form of brand protection that controls how a brand is presented online. For example, participating in an affiliate program is a proven way to increase income.

Real estate SEO as a lead generation engine

Good SEO for a real estate website is not a stand-alone, but rather an integral part of your marketing strategy and sales funnel. SEO creates entry points for new leads that enter the funnel, directing users to conversion buttons on the site.

As with any lead generation strategy, tailoring content to the needs of a specific target audience will increase success. For example, users who want to buy or rent real estate have different wants and needs than users who want to sell real estate. To attract both target audiences, it is imperative to adapt your SEO strategy to provide a service to buyers and sellers.

TOP 9 Tips for Developing a Real Estate SEO Strategy

We have put together a list of “working” SEO tips in a highly competitive niche as a complete real estate website ranking process.

Technical and SEO site audit

In the process, you need to pay attention to 5 main areas:

• Site structure: XML sitemap, robots.txt, redirects.
• Page structure: titles, meta descriptions, title tags, alt tags, URLs.
• Content: Content, keyword and link placement, visuals, duplicates, redirects, and canonical tags.
• Links: outgoing and incoming links, linking to other pages of the site, broken links.
• Usability: accessibility, mobile-friendliness, site speed.

You also need to conduct a full technical audit of the site. To start a successful real estate SEO program, you need to have an idea of ​​how technically optimized the site is.

Local SEO

Local real estate SEO plays an important role in closing deals. If the site is not found for real estate queries that users often enter when searching for housing in your area or region, this significantly reduces the chances of success for the business.

Nearly half of buyers start their property search directly through an online search. For this percentage, it is important that the site is optimized for nearby areas and other conditions that indicate local relevance to Google.

The first step in creating local SEO is to create and approve a business profile with Google. This is the transfer of information to Google about the promoted brand. It is important that the data matches the Google Business Profile account and other references on the Internet, social networks.

You should specify:

• The exact location on the map;
• Opening hours;
• Phone number;
• Description;
• Photo;
• Primary and secondary categories (real estate, commercial property, etc.).

The profile must be 100% complete with up-to-date information. A systematic approach ensures the best search and ranking of a real estate site.

Keyword Research

You need to find out what keywords potential customers enter when they start looking for a home. The next step is to establish which of these keywords are available based on search volume and competition for each keyword. You can use additional services to identify high-frequency keywords for which competitors rank.

Long-tail keywords are specific phrases that do not have a large search volume. They are more niche and less competitive. Therefore, finding a long-tail keyword that is relevant to your audience will make it easier to dominate the rankings.

Meta titles and descriptions

Meta titles and meta descriptions are easy to update. This is an important aspect of SEO for a real estate website. The meta title for each page should include the main keywords for better rankings.

Quality content

Quality content is the priority in SEO. You should focus on writing content that potential clients will find useful when searching for accommodation, and the keyword will help you stay on the topic. Valuable content answers the search query and provides the information they can’t find.

Video content

You should invest in creating and optimizing video content as a factor in your SEO strategy. This can help you stand out from your competitors. You can launch and optimize a YouTube channel. Fill with video content, including video and virtual tours, live broadcasts, interviews with local business owners. Topics can be open house videos, live Q&A, home buying tips (e.g. Top 10 Homes for Families).

• To optimize video content, you should:
• Upload videos and share links to the site and pages on social networks.
• Live stream on Facebook and YouTube to expand your audience.
• Optimize video content for local search.
• Add geo-targeted keywords to titles, descriptions, and hashtags.
• Enable subtitles and transcript.
• Add a transcript to the description, then it will be easier for search engines to crawl and index the content.
• Include links to social media profiles, the site, and any related listings in the description.

Blog

Having a blog on a real estate site gives you additional opportunities to target relevant keywords.

You can publish:

1. Information articles.
2. Posts on the topic cost of living, social society, schools, cafes, and restaurants in the territorial region.
3. The pros and cons of the area, the prospects for the availability of housing.

It is important to dilute texts on real estate with visual content using pictures, infographics.

SEO competitor analysis

You need to conduct a competitor analysis to determine the ranking in search engines, who are the leaders in the niche. Analysis of competitors in the real estate industry allows you to understand what works for them and what does not. You need to pay attention to questions such as:

• what content they publish;
• how they structure pages and sites.

The study of victories and mistakes will be the starting point for building your own strategy.

Featured Snippets

To stay at the top of the search results, you need to create featured snippets (rich snippets). This is an extended blog in the Google search results, which contains an additional description of the site. The search engine reads the information and shows it immediately in the search results, without the need to go to the site.

Rich snippets in SEO effect:

• Increase in traffic;
• Attracting interested users;
• Increasing the position in the search ranking;
• conversion rate.

Social media

Social media will not directly affect the search engine ranking of a real estate site but is an important part of a digital marketing strategy.

Advantages:

• Interaction with the target audience through different channels.
• An opportunity to consolidate credibility, trust, and awareness.
• Drive more traffic to the site.
• Increase the number of conversions.

Summary

The real estate industry is a highly competitive niche where you need to know the main SEO factors that affect organic promotion. Since users immediately turn to Internet search when thinking about buying an apartment or house, an SEO strategy is an important point. SEO in the real estate industry includes a large number of stages, with the implementation and optimization of which the site will rank better.

To effectively promote a real estate website using SEO, it is imperative to optimize local SEO, fill it with useful content with keywords and video content, do competitor analysis, and use social networks as an additional channel. An integrated SEO approach ensures a high position in the rankings and a daily stream of organic traffic.

Although internal linking is one of the most important elements of any effective on-page SEO strategy, many experts overlook it. In simple words, internal linking is how the pages of your site are related to each other. If everything is done correctly, the visibility of the content displayed on the pages of the site will increase significantly.

As with any other online marketing strategy, there is a risk of internal linking being abused on a website. You’ve probably come across sites with tons of internal links that use literally every opportunity to get you to another page. Some web projects contain an excessive number of links with the same or similar anchors (link texts), overflowing with keywords. If search engines see content like this, they consider it spam, which has a bad effect on search rankings.

HOW TO SET UP INTERNAL LINKING ON THE SITE

The main goal is to add as many internal links to the site to satisfy the needs of users and meet the requirements of search engines. Unlike backlinks, when organizing internal linking, you are aware of what information can serve as a signal to go to a particular page. By using internal links, you will demonstrate the relationships between different pages to both your users and search engines. With this in mind, we offer a list of pros and cons regarding internal linking to ensure the integrity of the content on your site.

WHAT NOT TO DO WHEN ORGANIZING INTERNAL LINKING

1. Don’t Overuse Stereotypical Anchor Texts

Such text may contain common calls to action such as “follow the link” or “try it now”. Such phrases are useful only when used in limited quantities. If they occur too often, the user will not see the relationship between the content on different pages of the site.

2. Don’t Overdo Your Anchor Text Optimization

Many sites often have internal links whose anchor text contains the same set of key phrases. From an SEO point of view, stuffing anchors with key phrases and their variations is a good practice, but over-optimizing anchor text can play a trick on you in the form of a site ranking down in search results. Try to use links with anchor text filled with keywords to a minimum.

3. Don’t link to pages too deep in your site’s page hierarchy

You don’t want to force search engines and your users to spend a lot of time searching for pages. Most experts recommend not linking to pages more than 3 clicks away in the site’s page hierarchy. When adding another internal link, make sure that the page it leads to is at least indirectly related to the content published on the current one.

4. Don’t add too many or too few internal links to a page

There is no golden mean regarding the number of internal links added to a particular page. However, there are some guidelines to follow. If a user or a search engine sees a huge number of links on a page, they will consider it spam. Moreover, search engines will give less value to each link if there are too many of them. On the other hand, having too few internal links is also bad practice. When choosing the optimal number of internal links, be guided by such a criterion as user experience.

5. Don’t Leave Pages Without Links

Some sites publish content without making it available to both users and search engines. When creating new pages, always link back to them to generate traffic and improve their rankings.

WHAT TO DO WHEN ORGANIZING INTERNAL LINKING

1. Link to important website pages

The main purpose of internal links, like any other, is to drive traffic to important pages of the site. Such pages demonstrate the value of your offer, contain information about products or services. Some of these pages are hard to find if you link too deep. By doing internal linking, you draw attention to the target content of both users and search engines.

2. Use Shallow Links to Help Search Engines Crawl Seamlessly

Search engines allocate a certain amount of processing power to crawl each site, so all pages must be easily accessible. According to digital marketing experts, any page that is 3 clicks away from the home page is too deep in the site hierarchy. The allocated power may not be enough for search robots to crawl these pages. And this means that your users are unlikely to find them.

3. Use Internal Link Analysis Tools

Modern Internet marketers have a huge set of professional tools for analyzing the internal linking of a site. We recommend using the Google Search Console (“Links” section), where you will find a complete list of the site’s pages and internal links leading to them.

Also Read: 5 Tips For Creating An Seo Optimized Website

4. Use Internal Links to Create a Clear Hierarchy of Your Site Pages

With internal links, you can create a site with a clear page structure. Search engines treat websites as hierarchies of pages, with the home page being the main page. At the same time, the value of pages from subdirectories consistently decreases. Place links to the most important pages on the home page (blog, additional resources), and links to less important pages on the secondary ones to give search engines an idea of ​​the hierarchy of your site.

5. Link on more authoritative pages to less authoritative pages

The most authoritative (ranking pages) of a site are usually close in the hierarchy to the home page. The home page is the most authoritative because it contains the most backlinks. The pages they lead to are also authoritative “in the eyes” of search engines. Check your site’s page rank. Choose the most authoritative ones to place backlinks to pages with less traffic. This is one of the effective ways to promote a particular page of your site.

BOOST YOUR SEO STRATEGY ON YOUR WEBSITE WITH INTERNAL LINKING

If the pages on your site are literally “locked” and unrelated, this makes them difficult to find and rank by search engines. Users will also find them with great difficulty. You can solve both problems by establishing relationships between pages using contextual links.

You have spent a lot of time and effort developing quality content. Try to make sure that not a single page is left without attention. Implementing an internal linking strategy does not require large investments. Moreover, you can always make any changes. After some time, you will notice a significant increase in traffic to important pages.

Fewer people visit your site than before. You have probably already wondered why this is happening. After analyzing dozens of possible reasons, you have not been able to figure out why the number of visitors has greatly decreased and what to do about it. However, do not panic! In this article, we will analyze the TOP 5 factors due to which traffic could drop on a web resource, and we will help to solve this problem. Read the material carefully and take the information into service!

REASONS YOUR WEBSITE HAS LOST TRAFFIC

1. You don’t invest in SEO

If the site is ranked higher in search engines, then the chances of receiving stable traffic will increase many times over. Remember: you cannot optimize an Internet resource once and not do it again. SEO is an ongoing process. You should always support it in order to be one step ahead of the competition.

Google regularly rechecks indexed pages using updated algorithms, so if your project is poorly optimized, traffic will gradually drop. Perhaps the SEO techniques you use are good, but no longer relevant. The search engine often adjusts its algorithms, and you need to keep up with all the innovations.

Think about what you have done over the past six months to optimize the site? If little or nothing, don’t be surprised by low traffic. However, you should not worry, because this situation can be corrected at any time by focusing on SEO promotion.

2. User behavior trends have changed

The decrease in attendance is not always your fault. The reason may not be directly related to the site. Don’t think of search sessions as static and repetitive as internet users get smarter, search engines get better, and even popular keywords change over time.

The culprit for the drop in traffic may be a change in user behavior trends that you have not taken into account. To avoid mistakes in the future, use Google Trends. This service will allow you to understand what changes are happening with keywords and help you optimize your website for them in time. We also recommend that you study the Search Console reports to find out what phrases users use to find your pages.

Perhaps you have never looked at the problem from this angle, but it is quite likely that it leads to a drop in traffic. Try to keep pace with all the changes in order to be out of competition.

3. Poor quality content

Remember the Panda algorithm? When Google introduced it, many sites dropped in search results due to low-quality content. Surely you have heard about this and you know for sure that content is the main thing. But not everyone knows exactly how the search engine ranks it today.

Google tries to provide users with only high-quality content. And the concept of “quality” in the search robot is always changing. First of all, the material should be relevant to the search query and answer visitors’ questions. Gone are the days when you could just stuff your pages with a lot of keywords and get traffic.

To determine the quality of content on an online resource, ask yourself 3 questions:

• Does its content answer the questions that users ask in the search engine?
• Does it solve their problems?
• Is anyone looking for such information today?

If there are more “No” answers than “Yes“, Google will not rank your site higher. Users will not like it, and they will simply exit without finding what they were looking for. And if the content also has a lot of technical errors, then this is doubly bad.

Good and relevant material increases the credibility of the site. If users and the search robot consider that the content of your resource does not meet these qualities, then the traffic will only go down.

Here are three key factors that can keep a site from ranking highly:

1. Lack of content. Google will not promote websites with minimal content to the TOP.
2. Stolen materials. This kind of stuff doesn’t need to be explained. You may have copied someone else’s content by mistake, or you have an unscrupulous person working for you, stealing information from others. Always keep track of what you fill the Internet resource so that it is highly ranked by search engines.
3. Articles with the same titles. If you have articles with the same title, this can negatively affect search rankings. Focus not on the quantity, but on the quality of the published material.

4. You are ignoring the Mobile-First index

Google understands that many users use mobile devices to search for information on the Internet. Therefore, the company introduced the Mobile-First indexing system. What does this mean for you? This means that if your site is poorly optimized for mobile platforms, then it is highly likely that it will not get to the TOP positions. By focusing only on the desktop version of a web resource, you lose the lion’s share of traffic.

5. Slow site loading

Slow site loading = poor user experience (UX). The search robot considers this unacceptable and lowers the resource in the search results. If your pages load slowly, it’s not hard to guess what the user will do: he will close the site and go to a competitor.

Google quickly determines the loading speed of pages and ranks them according to this parameter. Slow loading will lead to the fact that your site will fall in the search results, which is fraught with a complete lack of traffic. For this reason, try to always increase the speed in all possible ways.

Conclusion

Since traffic is influenced by a huge number of factors, study site visitors comprehensively. Do not resort to “quick” strategies that instantly increase traffic, because they can be harmful in the long run.

Learn the root causes of traffic drops and fix the situation organically. This will take a lot of time and effort, but believe me – it will only get better!

Before Instagram introduced the ability to publish stories, marketing within the social network was limited to sponsored posts and content. Stories on Instagram have become an additional channel for brand promotion. In addition, new methods are constantly being developed on the platform through IGTV vertical videos, Reels, and more. In this article, we will look at the current trends on Instagram that you can use to promote your brand.

TOP 10 Trends on Instagram

Marketing on Instagram is dynamic, so predicting the near future of the social network is not easy. Based on the main trends, you can determine what will be popular on Instagram in the coming period.

1. Increase purchases on Instagram

Online selling on Instagram is not new. The social network is actively developing Social commerce. The platform provides a huge number of tools for instantly going to the site using a link, placing an order, sending a message, and other actions that lead to a purchase. Many brands choose Instagram as their main platform for online sales and promotion. Thanks to a simple principle, Instagram allows you to communicate with your audience. And with the help of the visual style of the platform, transfer to display goods, services. So, on a social network platform, you can use:

• Links in Instagram Stories 

The feature first became available in 2017. Since then, brands have been using this tool. A direct link leads directly to the desired product, which increases the conversion. Therefore, the popularity of Stories on Instagram and the tendency to buy links will only increase. In addition, disappearing stories can be saved in the “Actual” section. Therefore, there is no need to update the information daily. You can leave directing users to a folder with saved links.

• The presence of online stores on Instagram

A large number of offline stores have been forced to close during the COVID-19 pandemic. Virtual online stores have become an alternative way. On the page, you can visually arrange a photo with goods for a more real and detailed demonstration. To reach the target audience that is interested in your products, you should use the appropriate hashtags.

2. Stories on Instagram

In continuation to the previous point, it is worth noting the popularity of the stories themselves. For the first time, short 15-second and “live” stories appeared in 2016. Since then, it has been an important marketing tool on Instagram. Brands use the function to realize creative possibilities and will continue to do so. Instagram Stories are versatile, so you should use the tool in your Instagram marketing strategy. With the help of filters, stickers, and other effects, you can create original offers that are beneficial for users.
Stories features:

• Advertising and promotions

Short stories are more entertaining but addictive. Therefore, they are an effective means of advertising campaigns and promotion. Instagram Stories are great for promotions like giveaways, contests, short video ads, product launch announcements. Instagram Stories are short-lived, which develops a sense of urgency in the user.

Polls in stories help you get to know your target audience, find out consumer preferences for your brand or product. Surveys also help to get an idea of ​​what customers want or expect in the future and increase brand loyalty. Holding a competition and awarding the winners is an additional reason for interaction.

3. Vertical video

More often, users access the application from a smartphone. Therefore, the emergence of the vertical video was inevitable. Instagram Live, Stories, and IGTV, Reels support the vertical format. If you rely on trends then video content in 2022 will become the leader in popularity. Video product reviews allow you to better understand the product and make a buying decision faster. 

4. Influencer Marketing (Influencer Marketing)

A well-known trend on Instagram, which also does not slow down. In the new year 2022, brands will focus on micro-influencers (up to 100K followers). Collaboration with influencers will be the basis of marketing strategies. Brands use influencers to create posts, link back to their own website, increase engagement, and even drive sales. Social media influencers help in promoting the product as well as creating quality content.

The advantage of Influencer Marketing is the low cost of services.

Several effective ways of cooperation:

• Influencers Network

Buying ads from several influencers at once. Where brands used to pick one or two influencers and send them free products to review, now is the era of massive influencer marketing.

• Hashtags for advertising campaigns

The idea involves creating a specific hashtag for a specific ad campaign and promoting it, including all formats: stories, page posts, influencer recommendations.

• Influencer Invitation Events

As part of an advertising campaign, you can organize an event, for example, in honor of the opening of an offline store, a themed evening, during which opinion leaders mark the brand page, leave a link to the online store, or express their own opinion. The influencer reaches a large number of followers and attracts the attention of the audience. This increases brand awareness and helps promote the product.

5. New features – additional features

Instagram regularly adds useful features and auxiliary tools. Now it is not just a chronological visual news feed, it is an opportunity to interact with potential customers 24/7 and communicate with them in real-time. Competition is growing, which forces social networks to develop to get more subscribers and customers.

Also Read: Mobile Marketing TOP 10 Trends for 2022

Instagram is known to be testing an improved analytics platform that will help businesses grow once it’s launched. There’s also news of a new feature called Promoted Stories that will help promote selected stories for maximum reach.

6. Tweets and memes

Instagram has increased the amount of humorous content. Users publish screenshots of funny tweets in the form of posts, Instagram stories, tag friends and acquaintances. On the social network site, there are Instagram accounts designed specifically for publishing such content. #mememarketing

Marketers are using this trend to their advantage. People like the humor on the platform, so they are more likely to perceive branded content as native. At the same time, it is not necessary to create memes and tweets, you can just exchange fresh jokes.

7. Instagram Live

Instagram Live was first launched in 2016. Live and streaming videos have a number of advantages. Firstly, the feature allows you to interact with the target audience in real-time and provides two-way communication. Users can comment and ask questions, get instant answers.

Live broadcasts attract an audience to your business. You can use live videos to conduct a Q&A section. This is an opportunity to understand the pains of clients, to get information about their needs. Instagram Live allows you to interview an expert or influencer, highlight current topics from a niche. This is a good way to not only attract but also benefit the audience. Live videos are attractive and interactive and arouse interest.

8. Interactive on Instagram

Instagram offers a large number of interactive tools to engage and interest the audience. Many brands and marketers are experimenting with interactive content.

Examples might be:

• Ask a question in a Story or in a post asking for a comment;
• Create a multiple-choice survey;
• Conduct a quiz
• Set a countdown to the publication of a post, the launch of a collection, or another important event;
• Use other stickers in Stories, of which there is a huge number on Instagram.

Feel free to experiment. The audience of the social network perceives such interactive activities well and participates in them with pleasure.

9. Instagram Stories Ads

Instagram Stories ads appear between stories in the feed, so the ad fits seamlessly into the content. This is the reason why story ads “work” better than other types where you need to highlight a sponsored or branded product. Marketers are investing more in Instagram Stories ads, realizing the benefits of the current trend. 

There are three types of Stories ads available on Instagram: images, videos, and carousels (3 images or videos in one ad).

There are a few rules to keep in mind before buying Instagram Stories ads:

• add a call to action to your Instagram Stories ad, as that is what will drive traffic to the site.
• advertising should be simple and understandable, since the video or image is shown for only a few seconds, you need to quickly convey the idea to the user.
• minimal text with added visuals to grab the attention of the audience right away.
• correct placement of text that detracts from the word “sponsored” at the top.
• Highlight offers or discounts in an ad.
• use a quality image to get more clicks.
• you can add a price.

Instagram Stories ads help you promote your brand, products, and services, and get more conversions.

10. Tab “Search and Interesting”

The feature allows you to see the content you post on Instagram and find more accounts to follow. This is a personalized selection of content collected on the basis of the likes left and the viewing history. The option works on the basis of machine learning and includes built-in algorithms. The social network filters information by categories: best, accounts, tags, places. Marketers additionally use SEO for Instagram search, optimizing the profile and content for keywords, hashtags for a specific niche. Using the right hashtags will help you appear as high on the Search & Explore tab as possible in the feed.

Conclusion

Instagram is actively developing, and current trends will determine the future of marketing in the social network. To stay competitive and stand out from the crowd of Instagram accounts, you need to be aware of current trends. The top 10 Instagram trends you need to use to succeed in the marketing game.

Your business has always had one pretty powerful marketing tool at its disposal that you most likely never used. Or you don’t use it as efficiently as possible. We are talking about message marketing, also known as SMS marketing. The results of a study conducted by Grandview Research indicate a surge in the activity of SMS marketers. Grandview Research predicts that business owners will spend 20% more on messaging every year until 2025.

Your competitors are on the alert and are already using messaging tools to their full potential. It’s time for you to join this trend. Read this article to learn how SMS marketing can impact your business performance and how you can use it to grow your user base and optimize your conversion rate.

Benefits Of Messaging Marketing For Your Business

SMS marketing has a lot of advantages, among which there are two that will convince even skeptical marketers. First, message marketing is effective from an economic point of view. According to marketing automation vendor Anthem Business Software, SMS marketing costs are in pennies (per message sent). This is significantly lower than the costs of some other marketing tools.

Secondly, message marketing contributes to the faster conversion of an ordinary user into a real client. The vast majority of potential customers view messages within 5 minutes of receiving them, and about 33% of them respond to offers. This testifies to the really high effectiveness of messaging marketing.

How To Make Sms Marketing Work For Your Business

Message marketing can add value to your company, increase its visibility and build trust with customers. Here are a few SMS marketing strategies that have stood the test of time.

1. Send personalized messages

Text messages can be easily personalized. This is especially important in today’s realities, as consumers are already familiar with many of the old marketing tricks and react negatively to generic messages. And it’s not just about the effectiveness of marketing as such. Thanks to personalized messages, you will make your brand more memorable for users who receive hundreds of offers every day from various companies.

2. Make reminders for various events

Message marketing is still an effective tool for converting both new and loyal users. Use its event reminder tools to make sure new customers actually take action. An example of such an event would be a shopping cart in an online store where a potential customer added one or more items but did not complete the purchase.

3. Send time-limited offers targeted to specific audiences

SMS marketing is a great help if you want to attract consumers who buy goods on certain days of the week, or you want to advertise a sale of goods that will last for a limited period of time. This is especially important in cases where you urgently need to inform your audience, as emails take significantly longer to open (often too late when the event is over).

Also Read: Top 3 Email Marketing Campaign Trends For 2022

Combine the urgency of your offer with attractive prices to attract as many potential buyers as possible. People are pleased to receive discounts available to a limited number of buyers. The more exclusive offers you have, the more likely it is that potential buyers will pay attention to your marketing message.

4. Use geotargeting tools

Geo-targeting is a great tool for those who want to get the maximum number of customers at an important point in time when they make a purchase decision. Use geo-targeting to send targeted marketing messages to customers who live in specific locations, such as the area where your company store is located. By reaching the maximum number of potential customers at the right moment and in the place where they can make a purchase decision, you will increase the conversion and profit from each sale by sending personalized messages with exclusive offers.

5. Send messages to those who are really interested in buying your products

Many marketers often send their marketing messages to people who are not interested in purchasing their products or services. Message marketing tools make it easy to reach the right audience. This is especially important for B2B businesses, where the reason for the low number of sales may be the lack of a phone number in the database.

6. Analyze the effectiveness of marketing strategies

No business owner really knows who is actually watching their commercials and who is immediately rewinding them. TV marketing does not allow for a detailed analysis of the audience. However, message marketing contains tools for a detailed analysis of the behavior of message recipients: the number of opens, transitions, conversions. Using this data, you will make informed decisions to optimize your marketing campaigns.

7. Remind you of invoices and secure payment methods

With the help of SMS, you can delicately remind users of the need to make payments on deferred payments. Think twice before adding a link to your payment page in your posts. Some providers consider such messages as spam. However, you can add simple payment instructions to your posts.

8. Get feedback from potential and real customers

Message marketing is a powerful tool for gathering feedback from your new and returning customers. They don’t need to sign in to their account or fill out a long web form to share their experience. They often give yes/no answers to a few simple questions.

Sms Marketing Can Play A Crucial Role In Growing Your Business

Message marketing is an effective tool that allows you to quickly connect with potential customers anywhere when they have a smartphone at hand. It is also a generic method that is used to send reminders, geo-targeted messages about time-limited events, payment reminders, and collect user feedback. In fact, the potential of messaging is only limited by your imagination.

The mobile marketing revolution has been going on for the past few years. The consumption of mobile content is constantly increasing. For many users, smartphones have become the main source of access to the Internet. In the upcoming digital marketing, trends attention is focused on mobile-first. How to increase interest in the brand using the possibilities of mobile marketing? Consider forecasts and trends for 2022.

TOP 10 Mobile Marketing Trends 2022

The new year has just begun, which means it is worth considering the introduction of new relevant tools. It is no secret that the popularity of mobile devices is growing and in the near future, the demand will only increase. According to research Pew Research Center, 85% of users have a smartphone.

To succeed in today’s marketplace, marketers need to think about advertising campaigns specifically targeted at smartphones. 2022 should start with the TOP trends in mobile marketing.

1. Links to purchases (Shoppable links)

Quarantine during the pandemic has become a real boom for mobile commerce. Many social platforms are implementing a buy feature in their content. In anticipation of the sale on Black Friday, YouTubelaunchedshopping in real-time. Users could immediately follow links to stores without wasting time searching. In turn, influencers and brands reciprocally benefit. The growth of mobile commerce continues to skyrocket. Marketing experts predict that time spent on shopping apps will only increase.

2. Visual search (Visual Search)

Along with voice search, visual search based on artificial intelligence is growing exponentially in popularity. Automation is taking over the world, so the transition to this trend is not surprising. Visual search simplifies the process as a whole, making it more user-friendly. More often, the consumer sees a picture, notices the clothes or other items he likes, takes pictures on a smartphone in order to purchase later. Thanks to the visual search, any item can be found using a photo taken on a smartphone. It is worth noting the platform site, which already offers search services based on visual artificial intelligence, NLP, and hyper-personalization.

The 2022 trend in mobile marketing will increase the possibility of visual search through an image. Implementing the technology will be more difficult than voice search. The recognition function based on artificial intelligence already exists, the trend is gradually improving. It will be possible to recognize each item in the photo and follow the link to purchase. This is the future that will become real in the coming year.

3. Using mobile applications to attract customers to an offline store

A mobile phone is much more than just a device. It is the center of interaction across all channels. The smartphone acts as a link for interacting with customers. Participation and coordination between stores, digital, technology, business intelligence, and other teams are important. Retail needs to leverage mobile not only to increase digital revenue but also to support a broader retail experience.

Also Read: 10 Trending Content Marketing Trends For 2022

4. Real-time engagement technology

The adoption and popularity of real-time interaction technology (live and two-way life) have skyrocketed during COVID-19. Today it is an effective channel that many have integrated into their lives as a way to interact with both e-commerce brands and service brands. Real-time interaction is easy to use. Users perceive this format with great interest and easily make contact.

5. Additional offers (Bump Offers)

The Bump Offers option (pop-ups on sites with offers, such as pop-ups) is directly related to SMS marketing platforms. Many brands are moving away from interacting with customers via email to SMS. In mobile marketing, the trend will increase in the direct-to-consumer market and beyond as it is effective and hyper-relevant. When placing an order, the customer receives additional offers related to the purchased product. This function increases the number of orders, respectively, sales increase. This is a kind of hint – a great way to get additional benefits when placing an order. However, “price sensitivity” should be observed. Additional offers should be close in price to the main product in the basket, to the amount that the customer is already willing to spend.

6. New platforms – new opportunities

There are new channels emerging in the mobile world that brands should use. By new, we mean, of course, what has already proven itself. One of the main examples is TikTok, which has risen to the top of the popular social networks and streaming platforms over the past two years. Udonis experts believe that the growth of this platform will continue, and it has great advertising potential.

7. Mobile games as social networks

More and more mobile games are providing social networking features, a trend we mentioned last year. In 2022, according to Udonis, it will continue. Social media functions include in-game chats, connections to well-known social platforms, modes for spectators who are ready to simply watch the game process.

8. More video content

Due to high competition, it is required to create creative content focused on the target group. In 2022, the focus will be on high engagement formats – video. Companies will find unique ways to integrate live streaming or video online with instant shopping experiences that are easy to use with smartphones. Video is the essence of content marketing and social media marketing.

Videos and video reviews help companies to address customers individually, purposefully, and clearly. It is possible to simplify complex content and convey it with an explanatory video. At the same time, do not forget that video commerce is one of the pieces of information in the product feed. Product descriptions with dimensions, weights, and materials, as well as product images, continue to feature prominently. The videos collect images and data, as well as user context and product stories.

9. 5G and new opportunities

They started talking about 5G back in 2019, since then, year after year, it has been included in mobile marketing trends, and this is simply explained: the better the mobile Internet, the more opportunities marketers will have. You can make video ads in high quality, use virtual and augmented reality. Udonis also believes that 5G will provide better targeting options as it becomes more widespread and more devices connect to it.

10. AR and VR technologies

The number of experiences with augmented reality (AR) and virtual reality (VR) will increase. An example was the rebranding of Facebook into the technology company Meta. It is clear that the leadership of Facebook is promoting the possibilities of AR and VR not only for gaming purposes but also in everyday life. Many brands will implement the technology in the form of a mobile application. The tool will help visualize how the product will look live, which greatly simplifies the buying process. First, you can check and try the product in real-time. If you’re shopping for home goods, many e-commerce apps now allow you to preview what your home will actually look like inside. It’s a great way for consumers to visualize that it’s much more convenient and safer.

There were already examples of shopping with augmented reality last year. Ikea for Place and interior design service Houzz created the Houzz app -Home Design & Remodel, where you can improve and design your own home, find many ideas for decoration.

Outcome

The focus of marketers in 2022 will be on improving the user experience on smartphones. Increasingly, customers will shop through social media. And to finally make a purchase decision. will use modern imaging technologies. Shopping in 2022 using a mobile phone is simple, affordable, and fast. Brands need to adapt to innovation and current trends that are rapidly evolving. The adoption of technologies including visual search, AR, and VR is the key to success in a highly competitive market.