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What is Attention Marketing And is it Worth it?

Did you know that the cost of attracting user attention has increased by about 7-9 times in just the last two decades? Overall, the scope of our collective focus is shrinking. However, how has this affected the work of marketers? The main task of marketing professionals is to draw people’s attention to the brand. This requires content that acts like a magnet. When you’re too tight on time, creating this kind of content is overwhelming. Therefore, we decided to talk about attention marketing as an effective tool for attracting audience attention, and reveal several important aspects of this direction.

WHAT IS ATTENTION MARKETING

Attention marketing is a concept whereby marketing activities focus on attracting audience attention and increasing the engagement of potential consumers. Most often, he uses non-invasive tools such as social media. Attention marketing will allow you to focus on methods of attracting audiences with limited attention.

Coined by Steve Jelly, the term “attention marketing” was further popularized by Seth Godin as a method of describing a business model focused on grabbing the user’s attention using non-invasive content (rather than distracting attention by something else, such as pop-up ads). Using the attention marketing method, you can not only attract an audience but also engage users by convincing them to purchase your product or service when they have such an opportunity or need.

A few years ago, when this concept did not exist (at the dawn of the development of social networks), the marketing landscape was radically different from what it is today. Brands sold themselves with billboards, TV and radio commercials. It follows from this that they were not focused on specific consumers, but simply strove to expand their audience as much as possible.

Social media has allowed companies to find out which products are of interest to certain categories of consumers. As a result, they began to form individual proposals. Ultimately, attention marketing is important because every business person wants to grab the attention of customers and engage them.

 

 

We hope you now understand that your job is not to distract potential customers with commercials, but to get their attention. Let’s take a look at the most important aspects since you don’t have as much time as it might seem.

Several years ago, Microsoft representatives stated that the average attention span of a user, expressed in a time interval, is 8 seconds. New research shows that this attention span is gradually decreasing. Basically, you only have a couple of seconds to grab the user’s attention before they focus on something else.

So how do you grab the attention of potential customers? Let’s take a look at a few effective ideas.

KEY ATTENTION MARKETING TECHNIQUES

1. Use a specific platform

 

 

Displaying your content on the social media feed your customers use is a great way to grab their attention. For example, if your YouTube videos include your videos in the recommended YouTube video list, their content is relevant to the title and meets the expectations of users, they are more likely to continue watching. However, if they see a static image instead of a video when they click on the link, chances are you will lose those users. The same happens when brands repost Instagram content on Twitter instead of creating a separate post on Twitter: the likelihood that a user will click on such a link below then if they saw a separate post directly on Twitter.

Read Also: 7 Simple Seo Optimization Tips For Small Business Owners in 2021

It is important to understand that one segment of the audience uses desktop devices, and the other uses mobile devices. Design your website and content in a way that makes it easier to interact with your content.

2. Create the most simple and understandable messages

 

 

If the user can immediately figure out what your value proposition is, they will give you a lot more of their attention. Review your marketing assets and make sure your value proposition is simple and straightforward. Will your users be able to understand the value of what you have to offer in just a few seconds?

If your messages are clear to everyone, they will hold the attention of users for a longer time, motivate them to study your brand in more detail. Messages should be clear, concise, targeted to your target audience.

3. Use multimedia elements

 

A multi-channel (multimedia) marketing approach is a great way to grab the attention of potential users. Use different types of media, from images and videos to animations and memes. A variety of media elements across different platforms will help you figure out what your audience likes and what doesn’t.

Interactive media is an integral part of your marketing strategy. About 81% of marketers believe that interactive content is much more effective in grabbing audience attention than static content. Experiment with both the types of content you create and the choice of distribution channels.

People prefer stories, as evidenced by their love of television, reading books, and listening to podcasts. By capturing the attention of users with an interesting story, you will simplify the task of promoting your products and services. For starters, you can blog, text or video, or advertise on Facebook in a narrative form. Once you manage to grab the attention of potential customers, you can start engaging them in the processes you need.

5. Use emotional marketing techniques

 

The concept of emotional marketing is that all of your marketing assets must have an emotional dimension to grab the attention of your audience. If your content evokes certain emotions, they are sure to resonate with your audience. After all, your goal is to get potential customers to react to your content.

6. Implement co-marketing techniques

 

Co-marketing is a collaboration between brands with the aim of expanding user audiences. It consists of partnerships with other brands, sharing experiences and values. Likewise, you can collaborate with those whose opinion is authoritative for a large number of people. 51% of marketers believe they can grow their audience through influencer marketing.

By engaging people whose opinions are listened to by many, and partnering with other brands, you can reach their audience (which can be quite large and interested), drawing attention to your brand and the products you are promoting.

7. Improve your site

Your website is one of your most important marketing assets. It should have an attractive design and interface, taking into account user preferences. If your site’s home page grabs the attention of your visitors in a matter of seconds, then it is designed correctly.

Attention marketing isn’t just about creating viral content as it might seem at first glance. This is the process of creating content that will not only grab the attention of your potential customers but also hold it in the long run.

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    Vikas March 26, 2021 0 Comments

    10 Tips For Choosing Key Phrases For Website Optimization

    Key phrase research is the process of selecting words and phrases for which search results are ranked. It helps you develop the right content strategy to drive traffic and interest in your digital products. We’ve compiled a list of 10 keyword research tips to help you improve your site’s rankings by driving organic traffic (people coming to your site from both desktop and mobile).

    1. STUDY YOUR AUDIENCE

    STUDY YOUR AUDIENCE

     

    Keyword research should be done as part of your overall marketing strategy, targeting audiences and predicting customer behaviors. Knowing your audience is the backbone of any marketing strategy. To figure out which keywords will drive traffic, you need to predict which keywords your customers are looking for for your product/offer. To predict user behavior, you must clearly understand who your target audience is based on the following: demographic data, what they care about, how they might be interested in your business. Once you have identified your target audience, you can find a ton of information on the Internet that you need to find key phrases/words.

    2. SEARCH FOR TOPICS

     

    Once you’ve figured out who your target audience is, you should start looking for topics that your potential customers are interested in. Ask yourself: What topics related to your business are people looking for? Google Suggests search autocomplete technology is the best tool for finding key phrases. The search engine predicts user queries based on audience behavioral patterns, helping you identify the most popular ones. Similarly, social networks, YouTube, and Wikipedia work, which also show search trends by trying to automatically complement search queries. Also, don’t forget about site search tools, as you might be missing out on a ton of useful information stored in your site’s analytics data. This data will visually demonstrate what users are looking for on your site.

    3. LEARN ABOUT THE LATEST TRENDS

    Search volumes based on trends are constantly changing. You can follow new trends using Twitter, YouTube, and news aggregators. Promote your business based not only on trends in your field, but also on trends in technology, pop culture, world, and local events. This will help you drive huge traffic to outperform your competitors.

    4. SET A SPECIALIZATION

    You are unlikely to be able to achieve meaningful results for keywords with broad reach. The competition, for example, in real estate or tourism is too great. However, by using specific key phrases and identifiers, you can improve the effectiveness of your marketing campaign. Here are three tips to help you flesh out your promotion strategy.

    • Target local markets. Combine keywords with geographic identifiers.
    • Highlight the key features of your product. Combine key phrases with the unique properties of your product or service that make it stand out from others.
    • Emphasize seasonality. Search queries change throughout the calendar year. You can probably offer your audience something about the holidays.

    To narrow down your searches, pay special attention to long-tail key phrases. For example, instead of specifying the word “travel agent”, the user can enter the long search term “travel agents for European cruises.” Statistics show that about 70% of Google searches are long-tail phrases. The latter opens up great opportunities for optimizing queries for your target audience.

    5. USE DIFFERENT VARIANTS OF PHRASES

    Any request can have several wordings. Explore synonyms and possible semantic variations of phrases that characterize your product. Google uses RankBrain technology to recognize synonyms, which greatly enhances search results. Moreover, the search engine imposes sanctions against sites containing duplicate key phrases. By using synonyms and alternative search phrases, you can not only avoid problems with Google but also significantly expand your audience reach.

    6. STUDY YOUR COMPETITORS

     

    Competitor analysis

     

    Competitor analysis is an important part of keyword research. Find out how your competitors ranked in search results. By examining their content, you can find weak points in your own. Also, you can borrow some ideas from your competitors (but don’t copy their content). Mimic their success with keyword complexity in mind, which measures your chances of ranking high in a highly competitive environment. Plus, Google almost always associates branded keywords with who they belong to. You are unlikely to be able to get on the same list as your competitors’ brands in an honest way.

    Also Read: Why Digital Marketing Is The Best Career Move in 2021?

     

    7. USE SPECIAL TOOLS

     

     

    You don’t have to do all the work manually. Fortunately, the internet is overflowing with various keyword research services, with Google Keyword Planner, Ubersuggest, SEMRush, seed keywords, Keywords Everywhere, and Ahrefs arguably the best out there. Among them, there are both paid and free tools. Either way, they can save you tons of time and effort.

    8. BUILD YOUR CONTENT STRATEGY BASED ON KEY PHRASES

    Your content strategy should be based on the results of your keyword research. The content of the pages and the metadata of your site should contain these key phrases. Avoid unnecessary keywords embedded in your content. They should be spaced evenly, combined with synonyms and alternatives.

    9. EXPLORE ANALYTICS DATA

     

     

    Once you’ve identified key phrases and embedded them in your content, take the time to research your findings. Using Google Analytics, you can easily find the key phrases that bring customers to your site. Review analytic data at least once a week to make appropriate adjustments in a timely manner.

    10. KEEP UP WITH THE TIMES

    Key phrase research is an ongoing process since the world does not stand still: trends, seasons, popular terms, and phrases change. To make keyword research a truly ongoing process, you can use SEO and marketing agencies. If you want to stay ahead of the competition, you should conduct new research at least quarterly (ideally monthly). Partnering with a reputable SEO agency is the best way to secure your competitive edge.

    CONCLUSION

    Keyword research is an integral part of your digital marketing strategy. It should take into account the audience, trends, characteristics of market competition, seasonality, and other aspects. Such research is carried out carefully and methodically. Fortunately, there are dedicated online tools as well as entire SEO agencies to help you with this.

    By doing keyword research, you’ll create great ideas for your business, services, and overall marketing strategy. By researching keywords, you can better understand the needs of your target audience. In this sense, your content strategy will be more than just playing with the search engines. Keyword research is directly related to your audience. By basing your research on the knowledge of your customers, you will get results that will help you improve the quality of the products and services you offer, thereby increasing your brand loyalty.

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    Vikas March 16, 2021 0 Comments

    7 Tips For Creating An Effective Facebook AD Campaign

    It takes a lot of time and effort to set up an effective Facebook ad campaign. Of course, Facebook has tried to simplify the functionality of its ad service. But, if you want to achieve maximum success with online advertising, try to think through your advertising campaign to the smallest detail.

    You won’t achieve the results you want with Facebook Ads if your ad campaign isn’t well thought out. Take some time to develop your strategy before you open Ads Manager. Otherwise, you run the risk of wasting your budget on impressions and clicks that will not bring the desired result.

    We’ve compiled a list of 7 tips to help you design a good Facebook ad campaign. After reading this article, you will clearly understand what you will be doing in the process of creating a campaign. Plus, you’ll learn how to quickly roll out your Facebook ad campaign and get the most out of your investment in it.

    1. DEFINE YOUR TARGET AUDIENCE

     

    TARGET AUDIENCE

    Before starting the development of a marketing campaign, a specialist must ask the question: who is his target audience? Even if you’ve been working with the same audience for years, take the time to ask yourself this question again. By clearly understanding who you are offering your products and services to, you can maximize efficiency.

    From Facebook’s perspective, this question has two answers. First, you need to understand which market you are targeting. Second, you need to know how you will interact with this marketplace through Facebook.

    For example, you have created a gambling application. People buy points that they can spend in the app to earn even more points. As long as you have these points, you remain in the game. In general, the target audience can be both men and women of middle age living anywhere in the country. They have a stable income, regularly use smartphones, and love risk-taking games.

    The target audience is likely to be characterized by a large number of parameters. But the purpose of this article is not to create a client image. By understanding who your target audience is and how they are motivated, you can design an advertising campaign that will get people to take targeted actions.

    All of these will help you set up your Facebook targeting. Since the target audience in this example is interested in gambling, a start has been made. Interest targeting functionality on Facebook contains a section of games, among which there is gambling. Now you can narrow the circle by specifying a lower age of potential customers, as well as by choosing regions of residence in which there is an increased interest in casino games.

    This example is extremely simple, but it clearly demonstrates how simply thinking about who your target audience is and what type of ad campaign is appropriate can help you improve your Facebook targeting. Getting the right targeting is half the success of your Facebook marketing campaign, so start by asking “who is your target audience?

    2. SET A GOAL

    facebook ads tips

     

    Understanding the goal is another important part of a successful Facebook ad campaign. Similar to targeting a target audience, targeting is an important task both broadly and technically. Without knowing your goal, you will not be able to assess the effectiveness of your campaign (whether you managed to achieve the desired results or not). For example, you want to increase the number of sales. But, you only focused on increasing the number of clicks. The results of such a strategy will look good on paper but can lead your business to bankruptcy.

    From a technical point of view, it is extremely important to choose a realistic target. Depending on the strategy you use, the goal of your ad campaign may not align with the overall goal. For example, you are faced with a global challenge – to drive the growth of profitable sales. However, targeting traffic in your Facebook ad campaign may be the best option for increasing those sales.

    In addition, you can launch multiple campaigns at once with different goals, which work together to form a sales funnel. As you can see, Facebook Ads offer almost limitless possibilities. It is only important to define goals and understand how each campaign fits into the big picture.

     

    3. DETERMINE THE POINT OF SALE

    Regardless of what your global goals are, any ad campaign should have the same ultimate goal – to motivate your audience to take actions that benefit your business. It is important that you communicate with people in a language they understand, focusing on their needs. In other words, you need to be clear about your argument – what prompts the audience to take targeted actions.

    For example, what are the benefits of a cleaning agent? Cleans quickly, does not contain harmful substances.

    Thinking through the strategy of your advertising campaign, you must understand that the real incentive and the one you imagine it can be significantly different. You may think very differently from your client, so the latter may be motivated by very different things.

    The best way to understand your target audience is to talk to several of them. Make sure you really understand what they are motivated by and how to use it in your ad campaign.

    4. USE THE CONCEPT OF A SALES FUNNEL

    You should understand that not every potential customer is ready to purchase a product or perform any targeted action right here and now. It takes a lot of people’s time to understand how your business works. Therefore, the most effective Facebook ad campaigns aren’t just “Buy Now!” or something similar. They are part of an overall marketing funnel, driving brand awareness and inspiring people to try what you have to offer.

    To be successful, you need to design multiple ad campaigns that perform different tasks at different stages of your sales funnel. For example, you can interact with a cold audience through engaging video content and then redirect your site visitors by offering them different content or something else.

    This layered strategy assumes that you need multiple creative campaigns with different goals. But from a long-term perspective, this approach to Facebook advertising provides the most effective use of your marketing budget.

    5. CHOOSE THE RIGHT BIDDING STRATEGY (HOW MUCH DO YOU SPEND ON ADVERTISING)

     

    choose right auidence

    Since Facebook’s bidding process is automated, many professionals neglect bidding in their strategies, choosing the default option. However, given the strategy used, this approach may not be correct. For example, you can pay a certain amount to show a video or click on a link. In this case, you can set a limit value for the cost (rate) to avoid unnecessary costs.

    Based on your goals, you should clearly understand how each campaign fits into your strategy and how to achieve a balance of performance/profitability. By choosing a bid too high, you risk wasting your entire budget at the wrong stage of the sales funnel. On the other hand, by making low rates, you will not achieve the desired results.

    6. MOBILE OPTIMIZATION

     

    7 tips for fb ad

     

    Most Facebook users prefer to use Facebook’s mobile app. Consider this feature when developing an advertising strategy. Even if your ads look good on PC or laptop monitors, they won’t do the trick if they don’t display well on small screens.

    For example, a mobile device screen can only accommodate the first three lines of your ad copy. In this case, it is the first 2-3 lines that should contain all the important information that you want to convey to your potential clients.

    In addition to displaying the text correctly, you should pay attention to graphic content. The aspect ratio of Facebook ad units for mobile ads has changed from 2: 3 to 4: 5. If you do not take into account this point, your content may not display correctly.

    Finally, as part of your overall strategy, you can use mobile-focused tools like Instant Experiences or Story Ads. If you are an online seller, we recommend using Collection Ads tools, which provide high conversion rates for retailers.

    Also Read: How To Avoid 6 Common Facebook Ads Mistakes And Related Marketing Budgets

    Let’s get to the bottom line: make sure your ad meets the expectations and needs of your mobile audience. Review your ads on mobile devices to make sure your content is displayed correctly and looks attractive. If not, make the appropriate adjustments or reconfigure your targeting to desktop users.

     

    7. TEST YOUR AD CAMPAIGNS

     

    The recipe for success for your Facebook ad campaign contains two main ingredients: strategic thinking and testing. Even if you think you’ve created a really good ad campaign, you can’t always guess how your target audience will react to it. The best way to optimize is to check everything: goals, text, visual content, cost (bids), display, sales funnel strategy.

    Realizing the importance of testing, Facebook has made this process as easy as possible. Just come up with a few hypotheses and Facebook will do the job for you. With preliminary results, you will be able to choose the most effective option, using the knowledge gained to design other campaigns as part of your marketing strategy.

    FINDINGS

    Creating an effective advertising campaign requires hard work and free time from you. Plus, you have to be smart. The success of an advertising campaign depends on how thoughtful the strategy behind it is.

    Hopefully, the 7 tips listed above will help you create the right Facebook ad campaign strategy. Now you know that Facebook Ads are more than meets the eye. At this stage, you should already have a clear understanding of where you are and what you still need to learn. We wish you every success!

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      Vikas March 9, 2021 0 Comments

      5 Free SEO Tools To Boost Your Website Ranking And Traffic

      Do you want to increase the ranking of your online store, blog, or regular website in the search results, as well as expand its audience? Today, webmasters have access to a huge set of tools and services that will help to achieve the desired result. But how do you know which ones are really effective? Another problem is the amount that you are willing to spend on the purchase of one or another SEO tool. Many of them use a monthly billing plan. That is, you will be spending over $ 100 a month just to be able to create an account and track your site’s metrics.

      We decided to help you understand this issue by highlighting 5 free SEO tools, services, and platforms that can track events, manage your website and make the necessary changes.

      1. ANALYZER OF SEARCH RESULTS FROM ZUTRIX

       

       

      Among the many platforms and services used to improve your site’s rankings, SERPs are probably the most important tools. With their help, you can track thousands of relevant keywords and search phrases, as well as how they change on a daily basis.

      Zutrix is ​​a completely free search engine tracking service. It allows you to track up to 10 key phrases daily for an unlimited number of domain names. To simplify your SEO work further, Zutrix also provides access to Keyword Lab and displays real-time notifications.

      You can simply enter your desired search term to see the position of your site. But the advantage of Zutrix and similar tools is that they can help you optimize and rank your site. Since its functionality allows you to monitor ranking on a daily basis, you can easily customize the content of your site, track how it affects its position in the search results.

      By understanding the process, you can not only improve the ratings of your site’s content but also understand how competitors achieve such high positions in the search results.

      2. GOOGLE ANALYTICS TOOL

      The Google search engine largely “understands” what is happening on the Internet and provides control over many processes. This is not only about the TOP of the search results, but also about the billions of search results performed daily, and all interconnected user data.

      The search engine is ready to share this information with site owners, offering all the necessary technologies and data tracking tools: from the number of visitors to various nuances that characterize the activity of site users. This tool is Google Analytics, a free statistical tracking platform.

      With Google Analytics, website owners can track a variety of data: visit statistics, user engagement, search queries, and more. Why is Google offering such a valuable tool for free? This is because it gives Google access to an even larger set of useful data for analysis and study.

      3. YOAST SEO PLUGIN

       

       

      Many sites and blogs on the global network are powered by WordPress, a powerful content management system. Many WordPress site owners have been able to understand the basics of SEO thanks to the plugins available to the users of this platform. Yoast SEO is the most powerful tool among hundreds of similar plugins. It has been installed and used by millions of website owners around the world. One of the important advantages of Yoast SEO is that the plugin is distributed absolutely free.

      Although Yoast SEO also has a paid premium version, the functionality of the free option is generally enough to run most websites and blogs efficiently.

      4. SEO TOOL BY MOZ

       

      Certain brands in the world of SEO and search engine marketing are particularly popular. One such brand is Moz. This is not just a trustworthy company. Moz has developed several ranking factors that have become the gold standard for assessing the relevance and overall quality of a site. In addition, Moz offers a set of SEO tools available on the company’s website, of which Keyword Explorer, Link Explorer, Moz Bar, and Domain Analysis are the most popular. These tools are available to registered users. After creating an account, you can analyze up to 10 search queries every month for free.

      5. TOOL SEOPRESSOR BLOG TITLE GENERATOR

       

      The essence of SEO is not only in search ranking but also in the ability to create high-quality content that will ensure high positions in search results. No matter how good your content is, the headline plays a decisive role. This rule works in SEO, e-marketing, promotion of goods and services on social networks. Creating “loud” and catchy headlines is not an easy task.

      Also Read: Why Digital Marketing Is The Best Career Move in 2021?

      The SEOPressor Header Generator is a great tool to help solve this problem. To use it, you need to go to the page with the form, enter key phrases and specify the type of keywords. As a result, the generator will offer a ton of great heading options.

      The SEOPressor Header Generator is a free tool. If you would like to further optimize your site’s content, you can create an account with SEOPressor to gain access to other features and tools.

      INCREASING TRAFFIC AND RANKING OF YOUR SITE

      The modern Internet contains over a billion active sites and blogs. Having grown to an unprecedented scale, the global network has become a highly competitive environment. Most surprisingly, there are still keywords and phrases that don’t even fill the first page of SERPs (which is known to hold 10 positions) in Google search results.

      Sites that hold consistently high positions in search results have achieved this through constant work on improving content and tracking statistics. If you are in an endless battle for search results in your area or niche, you can gain a competitive advantage using the tools and services described above.

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        Vikas March 4, 2021 1 Comment

        Top 10 Digital Marketing Trends in 2021 |DigitalGrowthWorld

        Digital marketing instantly reacts to the slightest change in public sentiment. The second half of 2020 proved that digital has even more detached from traditional media and continues to march through social networks and information resources.

        2021 in terms of goals is not inferior to the previous ones; comfort and customer satisfaction remain priorities. Where digital marketing is heading in 2021, which tools will work, and which ones should be abandoned, read below.

        1. Artificial Intelligence

        Artificial intelligence plays a key role in marketing today. Robots can significantly simplify production processes, including collecting, analyzing, and sorting data (market trends, consumer behavior, information about users, tons of data from the web, calculations), serving consumers through virtual assistants, etc.

        It is predicted that by 2021, 85% of customer contacts will take place without human intervention. And with the development of technology, the formats of AI solutions are also developing, so the cost of products will not become an issue even for small companies.

        2. Online presence of the business

         

        Information is what the user wants to get as a result by going to the site of a search engine, using voice search, and other alternative options. It doesn’t matter if he is looking for the nearest curtain salon or the opening hours of a hairdresser. The problem is that often the information posted on web resources contains incorrect data or is missing at all. What is the threat?

        First, if a customer comes across incorrect data, most likely he will not continue searching, choosing a competitor’s company.

        Second, the presence of errors in the information about the company is a factor that prevents search engines from ranking your company and putting it in the list of relevant results.

        Third, by ignoring the management of data on the Internet (including reviews), business owners will face the problems of reduced loyalty of existing customers, loss of new customers, and loss of profits.

        Therefore, the task of any business is to provide consumers with relevant and complete information on the network.

        3. Chatbots

        Chatbots are an important digital trend in 2021. AI technology uses an instant messaging format to stay connected with customers 24/7. Virtual assistants offer excellent customer service – they are responsive, provide quick and accurate answers, and never lose patience.

        Chatbots will help businesses save $ 8 billion a year by 2021, especially in the banking and healthcare industries.

        4. Personalization The

        same marketing for everyone is an idea that is going nowhere and has been replaced by personalization or personalized content. We are talking, in particular, about email newsletters, including offers of goods and services, selected by analyzing previous orders and customer preferences.

        For example, an aliexpress.com newsletter based on your grocery cart, or a 2014 Coca-Cola branded package release.

        5. Video content

        2021 is the year of massive growth in video marketing on social media. According to Cisco, in 2019, 74% of internet traffic is video. Yes, we watch video content more often than we read it in text.

        Let’s start with some statistics about video marketing:

        1. According to YouTube, the consumption of mobile video content is increasing by 100% every year.
        2. Adding video to email campaigns increases the click-through rate by 200-300%.
        3. 90% of video users help them make a decision to purchase a product or service.
        4. 64% of customers are more likely to shop online after watching a video.

        These numbers, as well as the situation with COVID-19 and quarantine measures, speak volumes about the importance of including video in your marketing strategy for 2021. Providing informational content through visualization allows you to effectively communicate your message to a large number of people.

        The most popular are “live” videos (interviews, demonstration of goods in business, life in the office, the process of creation and production, etc.) as a great way for companies to show the people behind their brand, it creates a trusting relationship from customers and ” humanizes “the brand.

        6. Influencer marketing or influencers

        Attracting popular and influential users to promote your brand is not new to marketing, but it works great nonetheless. Firstly, the subscribers of such accounts trust the advice and opinion of the idol, follow their activity, and imitate them with pleasure.

        Second, celebrity advice is not perceived as a direct marketing message. The tool works to increase sales and improve the company’s image.

        7. Messengers

        Do you think that messengers came to our world to send emojis to their contacts? Yes, but it’s not certain.

        Consider in numbers:

        • 1.3 billion – a monthly active audience of Facebook Messenger
        • 2 billion messages monthly participate in correspondence between customers and companies
        • 1.3 billion – a monthly active audience of WhatsApp
        • 55 thousand messages participate in the correspondence via WhatsApp every day
        • 1.5 billion users – YouTube’s monthly audience.

        Messengers allow you to send messages to customers directly, personalizing the conversation and adding value to the offer. This fact is confirmed by statistics: 46% of users prefer to communicate with the business through instant messengers instead of email.

        8. Micro-moments

        According to statistics, US residents spend an average of 4.7 hours daily on their smartphones, checking social networks at least 17 times. Each check of messages or viewing of the feed is a kind of “window” for marketers. The main task at such moments is to provide users with the most informative, useful, and high-quality content.

        9. Voice search

        Despite the fact that in the digital age, users can get answers to any questions using search engines, many do not have the patience to go into a browser and read a few paragraphs. Voice search comes in. Many brands are incorporating voice technology into their strategies to make the sales process even more efficient.

        Also Read: 10 Digital Marketing Tools You Should Consider In 2021

        For example, the pizza chain Domino’s has connected the ability to order pizza through Alexa in order to increase sales.

        10. Stories on Social Networks Snapchat was the

        first to enter the market with the concept of “My Story”, then Instagram, Facebook, VK, and even Youtube showed their own format of their “Reels” story. In November 2017, Instagram Stories had over 300 million daily active users.

        The increased popularity of stories is another reason to improve your marketing strategy. The main feature of the instrument is that they disappear after a certain period of time. It would seem illogical, but the time of displaying the message makes it limited, and therefore important for the client (loss of profit syndrome). Therefore, big brands go to great lengths to create relevant and unique content.

        Conclusion

        Customer engagement will be a critical factor in the digital transformation of the market in 2021. Modern tools will allow you to treat clients in a new, more individual way. Whether you’re using voice technology, designing awesome posts, or sending personalized messages on Viber, you can reach a wider audience, increase customer loyalty, and increase sales.

          BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

          Know-How Digital Marketing Can Help You

          Need Help? Let's Talk 6393-159-155

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          Vikas February 9, 2021 0 Comments

          Why Digital Marketing Is The Best Career Move in 2021?

          Want to be part of one of the fastest-growing industries?

          Are you looking to profit from a $ 12.06 billion industry?

          This is the perfect place for you.

          If you want to make solid money, digital marketing – the best option of the 21 st century.

           

          So let’s track it down from the beginning!

          If you enjoy the creative part of the job, then you will love digital marketing. As the world goes digital, certain skill sets will pay you a lifetime, regardless of your profession!

          Digital Marketing Is The Best Career Move in 2021?

          Digital Marketing has become the greatest lift for the greater part of the brands to set up their online presence. With the web being the greatest commercial center for a large portion of the brands, Digital Marketing turns into the key for any organization to advance on the web. In this manner, there is a great deal of interest for proficient Digital Marketing specialists to get a decent line of work and furthermore a rewarding open position. So on the off chance that you are intending to get a vocation in Digital Marketing, it tends to be probably the best move for you to select. Here is a finished guide on why Digital Marketing Is the Best Career Move.

          1. Turning into a Professional

           

          Digitalgrowthworld_banner

           

          The Digital Marketing vocation offers you an extraordinary choice to be an expert. The approach of the web time is profoundly rising and subsequently, there are a ton of open positions. And yet, the quantity of competitors is likewise expanding step by step. In this way, turning into an expert is a significant prerequisite for you to pull in a rewarding choice. On the off chance that you experience a legitimate Digital Marketing Course, it turns into the most ideal choice for you to get a blast in your vocation. There are a lot of propositions for employment for an expert advertising master.

          2. More Career Option

           

          career in Digital growth worldThe Digital Marketing industry is huge and it incorporates a few alternatives for you to join. From SEO to SMO and from Analytics to substance, there are a few professional alternatives that you can pick. It is extraordinary compared to other vocation possibilities that permit you to turn into an expert in any field of Digital Marketing. There are so numerous choices that you can get on the off chance that you go through a course from a solid Digital Marketing Institution. So you can pick any choice as indicated by your desires.

          Check Out Jobs On  Different Portals:

          Naukri.com

          Shine.com

          Monster.com

          3. Get High Payments

          Like a large portion of the positions in the IT business, an expert or an up-and-comer with legitimate testaments can generally get rewarding compensation. Advanced Marketing is the greatest part of any site or an internet business store to pull in a large number of traffic each hour. So it is consistently essential to have the correct employment for you. With the best open position and appropriate accreditation of the Digital Marketing Course, you can generally draw in high installment alternatives for your profession.

          4. Become Creative

           

          creative at digital growth worldOne thing that the Digital Marketing profession offers you is to get imaginative from numerous points of view. Advanced Marketing isn’t just about exploring and examination. It permits you and provokes you to get imaginative to make another openness to your vocation. The one thing that you should consistently remember is that the more you build up your aptitudes and the more you become innovative, more Digital Marketing openings will come to you. So turning out to be innovative is the correct plan to proceed in this field.

          Also Read: 10 Digital Marketing Tools You Should Consider In 2021

          5. Flexible

          Perhaps the best-preferred position for you to join for a Digital Marketing vocation is on the grounds that it permits you to get flexible in each subject. To turn into an expert in the field, you need to get adaptable and furthermore acknowledge new demands. On the off chance that you love to investigate better approaches for making progress and getting the best outcomes, Digital Marketing is the best professional choice for you. It gives you an extension to continue learning and building up your aptitudes to an expert level. This is in a perfect world the most gainful part for you.

          6. No regular places of employment

          Perhaps the greatest bit of leeway of picking a profession in Digital Marketing is that you don’t need to routinely settle on a regular place of employment. Indeed, you need to find out more and continue building up your aptitudes, yet it never implies that you need to go for normal hours in the workplace. You can begin gaining from your home or any spot with simply the assistance of a PC and the web. Experiencing the course is significant and you can build up an extraordinary climb in a profession that will give you incredible outcomes.

          End:

          On the off chance that you are searching for an ideal Digital Marketing vocation to launch your expert life, the most ideal approach to do it is to go through an appropriate course. So ensure that you complete an appropriate Digital Marketing Course prior to joining any office. Ensure that you generally continue learning and building up your abilities. This guide on why Digital Marketing Is the Best Career Move will most likely assist you with finding your necessities.

          Join #1 Digital Marketing Institute In Varanasi and Boost Your Career.

          #joindigitalgrowthworld

           

            BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

            Know-How Digital Marketing Can Help You

            Need Help? Let's Talk 6393-159-155

            Read More
            Vikas January 12, 2021 0 Comments

            Digital Marketing For Business 2021 : Why is it important?

            Experts predict that digital marketing for business 2021 will surpass other methods of promoting goods and services in the coming years.

            What is digital marketing, or digital marketing? In a nutshell, it is a way to promote sales and brand promotion through electronic means present on the Internet. Including through social networks.

            The advantage of digital marketing is that it delivers results much faster than traditional marketing, being more flexible and affordable for businesses. Best of all, there is a surprisingly wide range of tools that enable entrepreneurs to find unique recipes for success.

            Another advantage is statistics. If a marketer uses Google Adsense, for example, they have a tool to get full results reports. These tools make advertising campaigns more successful and targeted.

            What is included in the concept of digital- marketing

            1. SEO (search engine optimization)

            It is the process of optimizing a web page to make it more visible on the search engine than competitors‘ pages. A successful SEO campaign can make a business extremely successful in the long run.

            SEO today is too complex a discipline to be reduced to the correct placement of keywords on the page. Optimization requires constant expert attention in order to achieve maximum results.

            2. Email marketing

            This is the oldest digital marketing concept, but it is still valid. Thanks to this system, existing customers and casual visitors to the site receive information about the various products and services of the company. For example, you can invite your audience to participate in fun activities.

             

            3. Social media marketing

            Social media is spreading rapidly. It is the most powerful media outlet on the Internet, where businesses can communicate effectively with millions of people. Platforms like Facebook, Instagram, and Twitter are used by every modern organization to promote their brands.

             

            4. Paid search engine marketing

            Paid search marketing is a way of advertising on a search engine or on its sponsored sites that increases the brand awareness of the advertised brands.

             

             

            Why does a business need digital- marketing?

            Not sure if you should increase your digital marketing budget? We propose to consider several reasons that prove the importance of this direction.

            1. It’s a way to tell the world about your business

            People use the Internet to meet various needs. In fact, the Internet is now not an alternative source of information, but a vital requirement.

            Users “google” looking for companies and brands, reviews, and prices. This trend is growing especially rapidly with the proliferation of mobile internet. Digital marketing plays a key role in mass awareness of a brand, new company, or new product.

            Even if they learn something new from any other source, they want to confirm it via the Internet. This has become common practice and every organization must take advantage of a unique opportunity to interact.

            2. It is a cost-effective way to promote

            Business owners and top management are looking for ways to reduce costs.

            Digital marketing provides an optimal opportunity to promote a brand to a wider audience with a relatively lower budget than traditional channels.

            It is the most cost-effective marketing channel that delivers results in the shortest possible time. When a company uses email marketing to promote their products, they actually spend very little reaching millions of users.

            In a traditional marketing system, it is impossible to reach such a mass of people with such a modest budget. Again, using a PPC (Pay Per Click) system, a business only spends on actual views – this is a very authentic way to reach targeted leads with minimal cost.

            In almost every aspect, digital marketing tools are cheaper than traditional ones. More and more organizations are choosing digital marketing as an option to better use their marketing budget.

            3. Result-oriented sales promotion

            Isn’t this a business dream? Management can follow each movement, analyze the results, and look for other paths within the same system.

            Let’s say a certain keyword is not working – an SEO specialist can quickly identify this with special tools. Then he can use new keywords after analyzing their attractiveness in the search engine.

            Traditional marketing processes cannot provide such precise, result-oriented advertising tools.

            Digital marketing tools like Google Analytics help visualize results and take immediate action. This saves you money.

            In general, the Internet is about analytics. You can analyze and count everything around.

            4. The easiest way for branding

            No other branding method is as effective as digital marketing. People now consider a company’s online presence as an important aspect of brand credibility. If the product is not found on the Internet, this is probably some kind of “scam”.

            A product or service gains wider market acceptance through SEO, social media marketing, press publications, content marketing.

            5. High conversions and revenue growth

            Conversion refers to how many business website visitors are actually converting to customers. The success of a digital marketing campaign depends on the conversion rate.

            A website can attract thousands of visitors every day, but if a very small percentage of that traffic turns into customers, then this digital marketing campaign is not well planned. In fact, this is money down the drain.

            The goal of digital marketing is to increase business revenue. In a large Google study, digital marketing has shown that digital marketing helps most companies generate higher returns than their non-digital competitors.

            6. The number of regular customers is increasing

            A digital marketing campaign improves real-time customer engagement through social media, email, and more.

            On the one hand, clients learn about important aspects of the business. On the other hand, businesses get feedback from their customers. This engagement process helps the organization satisfy customers with instant action, response, and engagement.

            Digital marketing creates a sense of oneness with the business for the consumer. When this happens all the time, brand loyalty increases to a great extent. There is no other better way that can increase loyalty and trust.

            7. It helps to reach the huge mobile market

            Companies with a clear and well-planned Digital Marketing strategy are comfortable distributing their products to millions of smartphone and tablet users.

            Anyone who uses the Internet in any form is a “prospect” for business. According to available statistics, almost 75% of Google Chrome users now have access to the Internet on mobile devices.

            Without digital marketing, a company cannot take advantage of this overwhelming opportunity. The availability of mobile Internet will grow steadily in the near future, which will help companies achieve even greater market penetration.

            8. Competition at any level

            This is another interesting aspect. Small businesses can compete with large businesses without worrying about the power of the latter. In the era of newspapers and television, this was not possible.

            People who visit a website on the Internet to buy something can see how honest the seller is, what other buyers are saying about the seller in the forums, and how customer-friendly the seller is.

            In this format, business capital investments, a huge warehouse, a strong dealer network no longer matter, and companies get the same chance of conquering the market.

            9. The best way for business to survive in the future

            The Internet will be the main medium for business in the future, meaning people will use it for almost all business operations, including B2B and B2C. This process has begun and will only intensify over time.

            Any traditional company typically encounters hundreds of customers who walk into a store, inspect products, and leave without buying anything. In business, as usual, owners invest huge sums of money in maintaining retail outlets.

            It is no coincidence that businesses have become more interested in the online format, which is much more cost-effective and market-oriented than physical stores. In the coming years, the new format will continue to take hold in the minds of consumers and dictate conditions.

            Business growth through investment in digital marketing

            Most companies focus on digital marketing strategies to accelerate business growth with instant impact. Nowadays, business people are showing increasing interest in this opportunity and are hiring their own specialists or consultants to achieve Internet excellence.

            A digital marketing strategy has five main elements:

            • Target market and customer demographics;
            • The current state of the business and the future goal;
            • Main competitors and their strategy;
            • The tools to be used;
            • Application of business analysis tools to assess performance.

            This will allow each company to plan a more effective strategy. Every day, new concepts and new features appear, innovative tools are added, both in SEO and in SMM. Without the assistance of professionals, it is impossible to follow the trends and use the possibilities of the Internet 100%.

            Conclusion

            Digital marketing is the future of business. No sector can survive or compete in the marketplace without an appropriate digital marketing strategy.

            Organizations that understand this essence of business will outstrip their nearest competitors in the market. There are many success stories that are growing rapidly just because of their online presence. think of Amazon, Alibaba, Flipkart, Snapdeal – these and hundreds of others have become shining examples of the future business concept.

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            Vikas January 7, 2021 2 Comments

            How To Avoid 6 Common Facebook Ads Mistakes And Related Marketing Budgets

            Advertising on Facebook is a great promotion tool that helps both increase your brand awareness and increase the number of sales. But Facebook ad campaigns vary. Often, even a small mistake can lead to unnecessary waste of your advertising budget.

            As with other marketing platforms, a successful Facebook ad campaign requires more than just good copy and eye-catching visuals (although these elements are also crucial). By avoiding a few common mistakes in Facebook ads, you will greatly increase your chances of achieving the desired result. Here are 6 common Facebook ad campaign mistakes you should avoid.

            1. DEMONSTRATION OF ADVERTISING AT ANY TIME OF THE DAY

             

            Similar to traditional ways of distributing ads (television or radio), you should not use Facebook to display the same advertisements at any time of the day. Without setting limits on the frequency of ad serving, you run the risk of exhausting your target audience.

            According to research by The Drum, users get frustrated if they are shown ads for the same ad campaign for 3 days.

            To avoid this mistake, it is recommended to create a custom schedule for your Facebook ad campaign. Thus, you will only show your ads on those days and hours that are most relevant to your audience. If you reach out to your customers when they are most likely to make a purchase, you will achieve the best possible experience for your ad campaign.

            2. IRRELEVANT LANDING PAGES

             

             

            Good Facebook ads are just the first part of the formula for success. You also need to consider where your ad will lead potential customers after they click on it.

            Most brands’ advertisements lead to a landing page that should deliver on the promise of the initial offer by delivering what grabbed the prospect’s attention.

            Unfortunately, many marketers make a mistake at this stage. Some of them use advertisements for a particular product only to direct interested users to the home page of a company site or even to a page selling another product.

            Your potential customers clicked on your ad because it promised something specific. If the landing page associated with this ad doesn’t deliver what it promised, the prospect will leave and the marketing budget is wasted as a result.

            Make sure your landing page matches your ad. This is a key tenet of effective Facebook advertising.

            3. TOO FREQUENT CHANGES TO THE ADVERTISING CAMPAIGN

            Facebook offers great marketing opportunities, but this platform does not guarantee that you will be successful the first time you launch an ad campaign. 

            Facebook uses machine learning technology, but in order to achieve high-performance indicators, it takes a certain time until the system determines the reaction of users and makes the appropriate settings.

            Facebook calls this process a “learning phase” where the system gathers information and evaluates performance metrics. The platform’s website states the following:

            “The Learning Phase is the period during which the ad content display system gets to know your ad campaign. At this stage, the system searches for the best ways to showcase your ad, so your CPA (cost per action) may not be good enough.

            The Learning Phase occurs every time you add new advertisements or make significant changes to those already added. ”

            Also Read: Common Facebook Page Mistakes

            According to research by KlientBoost, it takes 24-48 hours to fully optimize an ad campaign. Impatient marketers who run short campaigns or make frequent changes to existing settings never reach the point of full optimization, wasting their budgets on non-optimized ads.

            You may be tempted to make quick changes to your ad campaign, especially when a lot of money is at stake. However, more often than not, it is best to wait or campaign at specific times to ensure optimal results.

            4. NOT USING AUTOMATIC FACEBOOK RULES

            Even the best advertising campaign becomes less effective over time if you are not able to constantly check and track the results you get. As a result, you run the risk of overlooking important issues, which will lead to higher costs and overspending of the advertising budget. Facebook’s automatic rules can help you avoid this.

            Facebook automatic rules allow you to automatically turn off an entire campaign or individual advertisements, adjust a campaign’s ad budget, or bid for ad impressions in accordance with set terms.

            The Facebook site states the following:

            “If you create automatic rules in Ads Manager, the service will automatically check all your ad campaigns, sets, and ads, update information and send you notifications. In addition to these automatic checks and notifications, the tool will take all the necessary actions for you. ”

            You can set thresholds for cost per conversion, impressions, daily expenses, and more in the Facebook auto rule settings.

            While you can let Facebook change your settings automatically, AdEspresso recommends turning on notifications so you can make any changes yourself.

            This way you will be able to maintain control over your advertising campaign and be aware of any changes.

            5. RE-ATTRACTING ALREADY ENGAGED CUSTOMER

            Remarketing can be very effective, but it isn’t always advisable to show the same ad to a user who has already become your customer. If someone has already converted after seeing your ad, they probably won’t want to see an identical ad in the future.

            This can be easily avoided by excluding from the audience to which you intend to show your ad, those who have already purchased the advertised product or have taken another targeted action. In this way, you can expand your advertising campaign to an audience that includes new potential customers, without annoying those who are already familiar with your brand.

            6. EXPERIMENTING WITH DIFFERENT TYPES OF ADS

            Each audience is unique, so different people will react differently to certain types of ads. The vast majority of brands invest in Facebook ads that appear in their news feed or ads that appear in the right column. At the same time, the platform’s functionality allows you to create more attractive ads, experiment with various media options (for example, videos or GIF animation).

            In one interesting study, Facebook published the results of Champs Sports, which showed that Champs Sports improved their ad spend by replacing ad units that were displayed over 30 seconds with short videos that were 6 seconds long. The report contains the following information:

            “The 6-second video made the ad more memorable by 11%, increasing ROI by 12% and view rate by 271%. This allowed the brand to achieve more effective results. Using 6-second videos, the company was also able to improve a number of other key metrics, including conversion rate, average cart value, and click-through rate. ”

            Marketers using Facebook services are wasting money if they don’t do A / B testing. By choosing the ad format that best suits your unique audience, you will significantly increase the efficiency of your ad budget.

            As mentioned, Facebook ads can be a great help to your marketing strategy, especially as new features are added regularly: search ads, mid-roll video ads, and more. However, regardless of whether you are using the new functionality or not, you must clearly understand the principles of the platform.

            You will get tangible results for your business and never exceed your ad budget just by optimizing your Facebook ad campaigns.

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            Vikas January 3, 2021 0 Comments

            10 Digital Marketing Tools You Should Consider In 2021

            Digital marketing trends are constantly changing, and 2021 is no different. New marketing channels appear every day, forcing marketers to think about which one to use and which not. There are many online marketing tools these days that make it difficult to understand which one is right for your business needs. The right choice can help you grow your business, the wrong one can be a problem. Researching and experimenting with so many tools can be a lengthy and time-consuming process. That’s why I put together some of the best digital marketing tools that can make your life a lot easier. Here is a list of 10 digital marketing tools you should consider in 2021.

            1. Google Analytics

            Google Analytics has become a must-have tool for digital marketers working in 2021. This is the most popular tool every digital marketer should be aware of. At first glance, the tool may seem a little complicated, but after understanding its full capabilities, it can help you get a lot of ideas about your site. Online platforms provide many reports containing information about visitors to your site – where they come from and how they interact with your site. In addition, it helps you find out which marketing technique on your site is more effective in terms of potential customers, conversions, downloads, and sales, among other things. If you want to learn more about the program, join the Google Analytics Academy, which is a free course that will help you learn all its pros and cons.

            2. SEMRush

            SEMRush is a one-stop SEO tool that offers a complete SEO workflow. It provides a detailed list of keywords and also displays information about the volume of search, trends, level of competition, and much more. SEMRush generates a list of keywords for a predefined phase that you should consider when optimizing content – in social networks, articles, and on the website, as well as for pay-per-click advertising (PPC). Besides generating keywords, this is also useful if you want to: Reveal new competitors. Analyze competitor’s keywords and ads. Analyze backlinks.

            3. Canva

            In the past few years, visual marketing has become a very important strategy to attract visitors to your site. According to various statistics, consumers retain 80% of what they see and 20% of what they read. Therefore, for a business marketing strategy to be effective, it is crucial to integrate visual marketing. This is where Canva comes out very convenient. Canva is a great tool for creating professional-looking images. It helps you easily create high-quality images using customizable photo filters, manipulating text, stock photos, for your site, as well as for your profile on social networks. This is an ideal tool for people who do not want to use sophisticated design programs such as Photoshop or InDesign.

            4. MobileMonkey

            Facebook plays an important role in helping small and medium-sized companies get the message across to their target audience. Not only this but it also allows companies to help their customers contact them and provide feedback on various products and services. MobileMonkey is great for reinforcing the whole process. MobileMonkey is an intuitive Facebook Messenger Chabot tool that lets customers instantly receive answers to common queries. This tool is useful for marketing and customer service, as it helps companies find new customers, increase sales, and promote their content. The best thing about this Chatbot tool is that you don’t need any programming experience to set it up. And in case you have any problems, their free webinars will help you.

            5. HubSpot

            HubSpot is probably the best sales and service software that can help your growing business in minutes. It is an excellent marketing platform that provides many benefits for novice marketers. As a digital marker, you can use HubSpot for email marketing, social networks, blogging, and creating landing pages. With HubSpot CRM, you can organize, track, and build better customer relationships. You can also view important key performance indicators (KPIs). The marketing center, social center, and service center are excellent platforms that will help you increase your traffic, better understand prospects, and contact customers – all this helps to grow your business.

            6. Buffer

            Buffer has been on the list of digital marketers for many years, as it is one of the best social media management applications for business. This tool is an exception when it comes to the early planning of publications, analysis of work results, and management of various social network accounts from one place. Already more than 80,000 companies use Buffer to effectively operate their social networks. In addition, you can add several team members to buffer your account by giving them appropriate access levels. And now with the update, you can schedule your posts directly on Instagram.

            7. Social Animal

            If you are trying to amplify your content and social media marketing campaigns, Social Animal is your go-to tool. With Social Animal, you can analyze top-performing articles in your niche and get elaborately precise insights and analytical data. Curation is made easy when you have millions of articles to share. You can also monitor your competitors to look at their best content and Facebook strategies. The tool’s “Facebook search” feature lets you analyze millions of Facebook pages and posts for your Facebook marketing strategy. Also, you can expand your content reach by finding the best possible influencers for your brand.

            8. Social Bee

            Social Bee is an amazing universal social media tool for your business. This helps your business gain more customers with less effort. It provides various tools and services for publishing content, growing subscribers, participation, and more. With this tool, you can automate social media postings to focus on things that take longer. Social Bee offers the best services that will make your life easier when you are trying to implement an effective strategy on social networks. He provides great services such as a social media specialist, content curation, Twitter growth, Instagram growth, LinkedIn growth, and more.

            9. Buzzsumo

            Buzzsumo is a smart digital marketing tool that lets you analyze what type of content is best for any topic. Since it helps you research and finds the most common content related to the keyword of your choice. This allows digital marketers to gain a deeper understanding of their footprints on social media and helps them develop smarter content strategies. In addition, it helps to provide maximum assistance to content marketing and SEO campaigns to work well in a niche or with an audience.

            10. Dynamic Yield

            A dynamic Yield is a personalization tool that helps you manage customer data from your CRM, API, ESP, and DMP. This is the only platform that will help you personalize all aspects of your customers’ travels. The AI-based customization channel has some great features, including data management, personalization and training, recommendations, behavioral messages, and more. The tool is trusted by digital marketers around the world and, of course, one of them that is worth considering this year.

            Also Read: 4 ways to make money online in 2021

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            Vikas December 31, 2020 12 Comments

            Six Creative Business Promotion Strategies For 2021

            At the beginning of 2021, it seems that business competition is now tougher than ever before. Because of globalization, companies have to compete with competitors not only in the neighborhood but literally around the world.

            In this regard, now more than ever it is important to develop an effective marketing strategy for the business. You need to try hard to stand out from the competition. Therefore, in 2021, it’s time to find a truly creative approach to marketing! Refuse using obsolete strategies that everyone else uses, this will help you attract more potential buyers and build a strong customer base. Your company will begin to grow at an unprecedented pace!

            This article presents six creative business promotion strategies in 2021 that will help bring it to the next level.

            1. BECOME A PARTNER OR SPONSOR OF OTHER COMPANIES

            Sponsoring other companies or services has been practiced in the business world for many years. Many forms of advertising are now ineffective (at least, less effective than before). A good way to attract attention to your brand is to constantly catch the eye of potential customers.

            However, it is very important to be creative in choosing partners. Try to find a prominent company whose ideas do not go against your business and at the same time are slightly different from yours.

            Some sponsorship opportunities for brands and products are available year-round, and some only during certain events. Note that these opportunities are not only open to large corporations. Small companies also become sponsors, albeit on a smaller scale. While Coca Cola sponsors the Olympics, SMEs can sponsor a local event.

            BECOME A PARTNER OR SPONSOR OF OTHER COMPANIES

            2. PARTICIPATE IN EXHIBITIONS

            Exhibiting is a great way to announce your business. Now, this traditional way of promotion is often overlooked due to digital marketing. However, exhibitions remain an important part of the business world and continue to attract thousands of people. By visiting them, you can find a new audience and increase the popularity of your brand.

            Exhibitions give you the opportunity to interact more closely with potential customers. You allow them to test products and ask questions, as a result of which they are more likely to purchase your product or service.

            To attract the attention of visitors, you should have an interesting and noticeable stand. Find specialists who will create a unique stand for your company with which you can get the maximum benefit from the exhibitions.

            3. HOLD CONTESTS ON SOCIAL NETWORKS

            Almost all companies understand how important social networks are for marketing in the modern world. It is impossible to ignore the fact that about 70% of US residents regularly use social networks.

            More than 90% of US companies have social media accounts, but many of them use outdated strategies and publish boring posts. A great way to chat with your subscribers and at the same time to attract attention is contested on social networks. There are a huge number of ways to conduct them. Organize photo contests, hashtag contests, contests for the best comments, ask to invite friends, and so on. If possible, hold contests on multiple social networks at once to increase your reach.

            4. CREATE SHAREABLE CONTENT

            Another way to be heard on social networks and stand out from competitors is to create content that users will want to share. It can be an inspirational, funny, or useful video, interesting infographics, or something completely different. All that matters is that your audience seeks to share this with their friends and relatives.

            As content spreads across social networks, your company will catch the eye of hundreds or even thousands of users. You will significantly increase your reach compared to your regular audience. Do not forget to make sure that the content advertises your brand (for example, place the logo and the website of the company on the infographic) so that people can recognize you!

            5. WORK WITH THE MEDIA

            PR did not die at all in the era of digital marketing. On the contrary, he is more alive than all the living! Now you have twice as many chances to get into the media: either using traditional PR for print media or digital for online resources. A strong PR strategy is extremely effective in terms of promoting your brand, building audience trust, and, ultimately, increasing sales. For this way of advertising a business, it is very important to have a network of contacts. Form it to offer publications something interesting or valuable for publications!

            6. SHARE YOUR KNOWLEDGE

            In 2021, it is important to offer potential customers something of value to attract their attention. What could be more valuable than your expertise in a particular field? There are many ways to share them: free blogs, guides, e-books, videos, podcasts, and even live presentations. By doing this, you develop relationships with your potential customers, while demonstrating your experience. After that, they will happily hire you or buy your product.

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            Vikas December 31, 2020 2 Comments
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