Every year, a lot of content appears on specialized sites dedicated to ways to promote business on the Internet. But too low a percentage of owners and marketers are introducing new tools, testing channels, and using the information received. Hoping that you will still look for points of business growth, we share our developments and conclusions. Namely, let’s talk about promotion trends in 2021.
Business Promotion Trends 2021
Chatbots and Augmented Reality
Driving traffic to your site is only half the battle. It needs to be converted into applications, and applications – into a contract. Only large companies will be able to process Clients in real time in 2021 and beyond. Small businesses will feel a lack of resources to communicate with a potential customer in real-time. You can still cut operating costs and save salespeople’s time. Chatbots will become commonplace. Now, this is no longer a trend, but a reality that you need to adjust to in order to move forward.
Many retailers, including Belarusian ones, have begun to use additional reality for marketing purposes. The technology is developing and is gradually becoming available for small and medium-sized businesses.
Influencers will help promote the business in 2021. The growing distrust of large companies and monopoly companies, and an increase in awareness of “fake news” will cause a noticeable drop in the level of consumer confidence. At the same time, the influence of influencers, people with a small number of friends on social networks, is increasing. But they are the ones who are trusted. An influencer can be a friend of yours who has a small but active audience and a relevant and interesting feed.
Streams and interactive content
According to a Livestream survey, 80% of users would rather watch a live video from a brand than read an article or post on social media. And more than half of marketers worldwide have recognized video as the content that delivers the highest ROI. Just think, evaluate resources and try new things based on the interests of your target audience.
When it comes to interactive content, this has long been the norm. Long texts are not always read to the end. The main thing when creating content, in our opinion, is the pace, quality, and regularity. Correct resource assessment, strategy, and planning are equally important. Organization and processes are still the greatest assets.
One of the trends in promoting a business on the Internet is competent content marketing. Search engines are constantly improving and changing the requirements for the quality of information contained on the site. Many large companies misjudge their resources when creating sites in competitive areas. In them, they are not able to provide quality information to their clients. This is a gross mistake when promoting a brand on the web.
You need to write access to the entire audience as a whole. In addition to the text format, you can answer the questions of a potential client using graphics and videos. Also, when working on the site, it is worth remembering the relevance of the information. Fresh content guarantees a successful result.
Among thousands of advertising offers, only high-quality content will provoke the user to targeted actions. Be closer to your customers and you are guaranteed success.
SEO, backlinks, and voice search
Online business promotion using SEO will continue to be a trend in 2021. Rather, it is one of the most stable channels for attracting Clients. Now everyone is talking about backlinks, their quality, and posting strategy. This is what we advise you to do in the new year.
According to Google data for 2018, 72% of Americans use voice search every day at home through smart speakers, which are a virtual voice assistant with elements of artificial intelligence (works on a question-answer system). e.g. Google Assistant, Apple Siri, Microsoft Cortana, Amazon Alexa, Samsung Bixby). 65% of smartphone owners around the world use voice search. In addition, mobile marketing will dominate.
What will it be impossible to work without in 2021?
– High speed of website loading
– Answers to user queries
– Mobile First
– Visual Search
– How to reduce the cost of a call/application in a competitive environment?
In a situation where a company has top positions in search engines, promotion is carried out for a large number of queries, and such tools as contextual advertising, remarketing, retargeting, e-mail newsletters are used. It is extremely difficult to talk about a significant drop in the cost of applications: the fact is that competitors go online often unconsciously and without end-to-end analytics. It is for this reason that it is important to work with the content of the pages of the site and the points of contact with the customers (online consultant, etc.).
– Which is better: responsive or mobile site?
– It is important to understand that everything is very individual! There are subjects where photographs play an important role in sales, for example, when selling log cabins and wooden houses.
Here is a screenshot of the current state of affairs on this topic. Agree, approximately 30% of the audience from mobile devices cannot be an error, but the trend is much more important. The trend says that 33 people watched wooden houses from TV devices! Are these target customers? Metrics and conversions say yes!
– Which is better: landing page or website?
– The fashion for landing pages is passing, they are not relevant in all subjects. So, for example, I know a situation when, in the middle segment, a turnkey complex renovation company spent more than 15 thousand dollars on creating landing pages in order to understand that the highest quality traffic in this topic comes from website promotion in search engines.
It is better to do something than not to do it at all. Therefore, we propose to meet, discuss your goals and plans, and jointly develop a strategy for promoting your business in 2021. It’s time to act!
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