Go mobile or go home – this statement became the main one for most marketers in 2020, and trend watchers were in search of something new and interesting. Introducing 2020 mobile marketing trends you should definitely pay attention to it. Today we find ourselves under the “bombing” of email, push notifications, videos, text messages, and they all go through our smartphones, which is always and everywhere with us. In 2020, the mobile sphere plays an even more important role in our lives. Markets have become more mature and leading players are fighting for dominance.
1. The struggle for dominance in mobile video
Smartphones are becoming the dominant channel for watching online video. The mobile phone is projected to account for a 72% increase in online video advertising spending. As the video continues to evolve, in 2020 we are likely to see major players in the market and their struggle for dominance. Big brands continue to invest significant budgets in mobile video and can drive competition in production, quality, and budgets. The path to success always requires constant experimentation.
2. Mobile marketing trends: the growing role of digital assistant
2020 is the year of brands proving the value of their voice technology. Digital assistants are increasingly contributing to a closer relationship between people and machines. Alexa from Amazon, Google Home, Siri from Apple enters the main market. This technology will only develop if it is convenient for consumers to communicate with assistants.
Voice technology will have a huge impact on the future of marketing. Brands can create deeper connections, recommend the best possible follow-up and suggestions to users, and create contextually controlled interactions with these devices. Organizations need to understand the place of digital assistance and make sure these devices are productive.
3. Social commerce
Social media has become a trend in mobile marketing and has become a sales channel for savvy marketers. The new Instagram Check-out feature allows you to buy a product from messages without leaving the application.
First of all, Instagram, Facebook, Snapchat, Pinterest increase awareness, generate leads and advertising products. This year, the industry is going to focus on user actions, not advertising. The goal is to attract attention and attract consumers to the online store, and more channels will open their travel platforms.
Marketers need to adapt to how people interact with social media. Stories redefined how brands communicate with their customers on these platforms. Creative marketers are now learning how to reach their customers directly: from awareness to direct purchase.
4. Marketing influence is growing
Brands and social media platforms embrace impact marketing. Brands realized that it’s easier to sell their products and services through an influential person. With an extensive network of opinion leaders, the reach will be much easier and more effective than traditional marketing.
The key to successful influencer marketing is the partnership between the brand and the influencer. Brands can get their reach and increase the popularity of the product for the target audience, but you need to measure their main indicators of business and profit and see if the idea was successful or not.
5. Augmented reality leaves the application
AR has become an element for both mobile ads and shopping on platforms. Platforms such as Google, Apple, and Facebook will continue to dominate the market.
One of the key events is likely to be the transition of AR to mobile marketing.
Blogging is like creating a puzzle in which every little piece of work should fit perfectly into the big picture.
Blogging is not just about creating better content and publishing it for your audience. It’s about making all the necessary adjustments and editing your content until it becomes perfect in every sense.
Luckily for you, there are WordPress editor plugins designed to make your work easier, faster and more efficient. There is a plugin for each piece of the puzzle that helps you get the final results in a more optimized way.
Take a look at these 10 fresh WordPress plugins that streamline your editorial workflow and help you maintain your blog effortlessly.
According to Adobe, 59% of people will read or browse something beautifully designed, rather than something simple and boring.
Let’s start with some of the best WordPress page builders. Find out what they are and how to use them to optimize your work.
1. Divi Builder Plugin
The visual effect of your blog and each post you write is of great importance. Divi Builder is a visual editor plugin for WordPress that allows you to control the appearance of your blog and allows you to pull out all the lines.
Here is what it is:
Customize Your Design
No need to code
Applicable to any topic.
Divi Builder makes it easy for you to create your blog. , customize its features, buttons, sidebars and make it according to your preferences.
It is simple and convenient to use, so it is ideal for both beginners and experienced bloggers. Try it and see where it takes you.
2. Element Plugin
Elementor is another extremely popular WordPress page builder with powerful features that can make your editing work enjoyable and easy.
Here is what makes it so wonderful:
Preview your design. See what your visitors will see when you edit the design.
Drag items. Select what you need, add it and edit.
Free widgets. Select a widget from the list and add it to your design.
Free templates. Either select an existing template and edit it or combine the various sections to create your own template.
Elementor will make your editing work simple, clean and stress-free.
3. Plugin Architect
Another great WordPress page builder you’ll be more than happy with is Thrive Architect.
It is based on the principle of drag and drop, and no programming skills are required to use it.
It comes with the following features:
Images and text combinations
Custom Content Fields
There is much more going on with this editable WordPress plugin, so be sure to check it out and see for yourself.
Successful people around the world have a common feature: they have chosen a serious hobby or hobby as a matter of life. Today, many people cannot imagine life without the Internet, and therefore work in Digital media and advertising is becoming increasingly attractive. Digital Marketing is one of the most promising areas where today there is work and salaries are growing. This is the promotion of a product or service through various digital channels: social media, email, search engines, sites, applications, etc. For young professionals In Varanasi who want to work in marketing, but are still determined by the specific specialization of their activities, Join Digital Growth World#1 Digital Marketing Institute In Varanasi.
To begin with, working in Digital Marketing has several advantages.
Digital Marketing is a young industry – young professionals.
You can be yourself! The informal atmosphere of Digital – agencies, and departments will allow you to immediately feel at ease. Formalities should only be followed by Account managers and the business development department, as they are in continuous contact with customers.
The most simplified communications within the organization. You can always talk with your manager, discuss the latest trends with a friend from a neighboring department, and with the CEO a successful deal.
Missing dress code.
You turn a hobby into a profession! Remember how your parents told you to turn off the computer and do something useful for some time? Well, the time has come for a reckoning. Get ready to live in a virtual world where all the resources and opportunities at Digital Marketing are located!
Do it! Do you have a good ear? Can you draw? Do you write well? Does your melodious voice captivate your colleagues? Urgently run to the production team, record a viral video, create infographics with a designer or share unique content with SMM specialists.
Key areas of Digital Marketing
Search engine optimization
There is no movie that we would watch or a restaurant that we would visit without first consulting with Google or Yandex. Search engines have become an indispensable part of our daily lives. SEO – the process of promoting a website, blog or portal through optimization, increasing visibility in the results of a search engine. When you google something, the first search results are most likely the work of good SEO.
Mobile Marketing ( Mobile Marketing )
The product or service is promoted through mobile channels: SMS, MMS, applications, etc. Over the past 5 years, the number of smartphone users has grown phenomenally. If you are one of them, open the “store” or Google market and see examples of mobile marketing.
Social Media Marketing or Social Media Marketing is a process of relationships with an audience on social networks to enhance the brand image, attract the necessary traffic, determine the needs of the target audience and motivate it using content. If it’s easy for you to get a lot of likes and reposts, you should definitely try yourself in SMM.
Pay Per Click (Engl. “Pay Per Click”) Marketing
The ads you see on your phone, tablet or computer are the result of Pay Per Click marketing strategy, also known as SEM (Search Engine Marketing). In this model, advertisers pay the site owner for every click on their ad product.
Game Marketing (Digital Games Marketing)
Who does not like to kill time, overtaking enemies and fighting the dragon? The craziness around games is a noticeable trend and has not only an entertaining background. Companies invest in the development of games and gaming applications tons of “gold coins”. If you like games and everything is in order with creativity, then you too can discover a new level of marketing, full of success and pleasure.
Who can work at Digital Marketing?
Whatever your specialization, you can always make yourself known in the industry. The main thing is to be able to convert your talents and strengths into profit. Below is a brief summary of the key job openings in the digital marketing world.
Digital Strategy ( Digital Strategist )
The role of the Digital strategist is in the conceptualization, development, and application of effective marketing programs and promising business areas for existing customers. This position requires in-depth knowledge of all digital platforms and solutions, coupled with the ability to develop, shape and present strategies. Responsibilities of Digital Strategist:
Planning and implementing compelling digital marketing strategies.
Identification of user trends and ideas, their application to achieve customer goals and the development of new directions.
Understanding the goals, prospects, and competitiveness of the brand.
Work in conjunction with the production / technical department and with customer service managers.
Development of individual performance indicators and recommendations for further improvement of the campaign.
Web developers are of particular importance in any Digital Agency. The technical and external parts of any application or site are their direct concerns. Web Developer Tasks:
Writing program code to create or adapt existing services and interface to the tasks of the project.
Testing and identifying technical problems, fixing bugs.
The introduction of the site into “operation” and registration on various search engines.
Designers are the creative support of the agency. Their business is the development of a design that will be most acceptable and will resonate with the audience. Graphic designers work with websites, applications, e-books, screens, banners, advertising, media products, and any other tools that require a creative approach. Among the duties of a designer:
Creation and implementation of design solutions for various Internet channels.
Interaction with various departments to maintain the quality and accuracy of the design.
Director of Business Development
Business development directors are responsible for the emergence of new customers and the formation of a plan for promising areas. Their main tasks:
Analysis of existing and potential customers in different market segments.
Search for opportunities for projects through research and personal contacts.
Active work with clients.
Presentation of ideas and strategies.
Managing your client portfolio and maintaining good relationships.
Ensuring quick completion of tasks stipulated by current projects.
Organization of processes related to hiring strategies, training of new company employees, etc.
When a client needs to see his site in the first lines of search engines, the first people he turns to are SEO specialists. These employees are responsible for optimizing the site as part of an overall promotion strategy. They must understand the specifics and objectives of the business. Their duties:
High search results
Working with online elements: search queries, creating meta tags, headers.
Planning, implementing and evaluating link building strategies.
Data processing and reporting on information obtained using analytical programs (Google Analytics)
Making the necessary adjustments in the presence of gaps or regression in the results of the work.
Copywriter / Content Manager
These are employees who are responsible for the entire concept and implementation of the idea, whether it be a small post on the networks or a full-fledged media campaign. With special care, they have the opportunity to become the head of a department, or even a creative director. Their business:
Prepare content for various channels, including banners, email programs, websites, social media, applications, mobile assets, games, viral videos, etc.
Identify key campaign topics and create buzz around them online with effective content.
Recognize the trends of the online world, follow them, use them to create and develop your own content.
To help out a business development team: create innovative solutions to attract new opportunities.
Account Manager serves as a bridge between the company and the client. As a customer-oriented specialist in the field of Digital, the account manager is engaged in planning and “delivering” marketing solutions to customers. These specialists work closely with the business development department and creative producers. Their tasks:
Building strong, trusting relationships with customer representatives.
Understanding the characteristics of the client’s business, the market in which he works and his target consumer.
Coordination of internal departments and resources for all tasks.
Responsibility for the correct performance of all temporary and financial obligations by the company.
Social media manager
The work of the Social Media Marketing Manager ( social media manager) is to successfully conduct the client’s SMM campaign. Responsibilities can range from creating and supervising company accounts on social networks, to a full analytical report. This position is for Internet enthusiasts who are ready to act and work hard in the virtual space. Among the responsibilities:
Creation and launch of client accounts on all social platforms.
Work on interesting and entertaining content for all groups and platforms.
Development of an advertising company plan and its further launch.
Responsibility for the company’s reputation. Work with comments, negative reviews, and complaints.
Creating a company development strategy in social Internet space.
Analytics, reporting to customer representatives.
For success in working at Digital Marketing, good luggage of knowledge and diligence is enough. These tips will help you better understand the world of Digital Marketing.
Boost Your Social Activity In the digital marketing industry, recruiters check your online activity! So if you dream of a successful career, activate all your resources. Try to keep abreast of all events and expand your circle of contacts. Sometimes, the initial salary depends on the number of your subscribers.
Track interesting bloggers Use your search engine skills and find the biggest and most inspiring Digital Marketing blogs. So you will not only be aware of all the trends, but you will also be able to make useful contacts on occasion.
E-books and articles You have the opportunity to contact the authors and discuss your questions.
Attend seminars and workshops On average, about three Digital Marketing events take place every week. These workshops are conducted by industry experts. There is little to compare the information and experience that they will share there.
LinkedIn Maybe this is not your favorite social network, but when it comes to career, it is a powerful tool. Make your profile as attractive and open as possible. Make business acquaintances, ask for recommendations and confirmations of your skills. Recruiters look with interest at full and active profiles.
Choosing a job and a profession is not an easy task. Only after a serious study of the market, industry, weighing all the strengths and weaknesses, you can choose your future path. Digital Marketing is a young, rapidly growing industry in which much can be achieved. If you have the will and are ready to do everything possible to make a hobby your profession, the industry is waiting for you!
Used to analyze traffic on the site with the ability to determine its sources. It will be useful to those who want to analyze the strategy of competitors, purchase links from popular resources, or simply find out statistics on the site.
The application is simple but has fairly rich functionality. Experienced seoshniki prefer to use three options in their work:
Overview – shows the necessary statistics: the number of visitors, traffic for 6 months, the number of page views and the average time spent by the user on the site.
Sources – the source of traffic is indicated here. The application gradients the flow of traffic to referral, direct, from search engines, social networks, mailings, and advertising.
Geo – as the name implies, it provides information about user geodata.
The best Google Chrome extension for SMMs. Shows statistics for any page on Facebook, Instagram, VK, Classmates, YouTube, Twitter, Coub, Flickr, Pinterest and Google Plus. The extension provides complete information about the activity, shows how successful the group you are leading, at what time it is better to post. It also provides the necessary information for a quick analysis of competitors. All public pages that you analyzed once will automatically be considered ER.
Data can be downloaded in XLSX, PDF, PNG, JPG, CSV, PPTX formats. The application is paid, for each social network, you need to have a separate account. There is a free trial period.
Opens the top ten best friends of any seoshnik multifunctional and easy to use extension SEO META in 1 CLICK. It is worth noting that the application collects all metadata only from an open page, and not from the entire site as a whole.
The plugin menu contains the following tabs:
SUMMARY – demonstrates the tags title, description, keywords. This information is especially important when examining a competitor’s site. The Canonical sub-item shows the canonical address of the page, and the Robots Tag – the openness of the page for indexing whether search bots can go to the addresses posted on the site. Another aspect of the tab is counting titles of various types. If the number labeled H1 is different from one, this is a significant violation and an occasion for immediate correction;
Headers – demonstrates the headers and their format;
Images – shows the number of images on the page, their attributes;
Links – indicates the number of links on the page, addresses, and headings to them;
Social – reflects micro-layouts for social networks;
Tools – contains addresses of useful resources that determine the parameters of the page, its code. In general, the extension allows you to comprehensively analyze the site and quickly extract the necessary SEO-information.
A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.
This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.
A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.
This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.
Design any publication on social networks with one click on any platform. The application automatically selects hashtags that are suitable for the topic and are now in trend, add emoji to the text, shorten links. If you share a page on a site, RiteBoost uploads images from it or selects the ones suitable for your own record when you click on a word or hashtag. Users also note the possibility of a button with a link to the site and a call (for example, “Download” or “Order”).
The extension is easy to use, but it saves a lot of time for posting and hashtag verification.
This tool will help assess the credibility and advertising potential of the site with which you are going to collaborate. The extension will allow you to see the key indicators of a particular page, and you can do this without leaving it. MOZBar automates the search for all the parameters necessary for promotion. Using this extension, you can find out how many times the content of the page has been shared on social networks, how many links and important keywords are on the page.
Using this extension, you can enter the desired keyword in Google, after which the analytical results will be shown next to each site on the search results page:
Expansion Check my links helps to quickly check the quality of all links on the site. The program automatically scans the web pages of the site and determines which links to them are working and which are broken. Verified links are highlighted in appropriate colors – working in green, and broken in red.
Check My Links will save time for any SEO specialist when checking the quality of links on the site. The tool will also be useful for web designers, developers, and content managers.
Page Analytics – A plugin for Google Chrome that allows you to track user interactions with web pages. The extension will help you get information about the following page metrics:
number of views (including unique),
Average page length
number of active visitors in real-time,
The most clickable areas on the page.
To work with the extension, you must have access to the site’s account in the Google Analytics service, and the page must contain the GA code.
The information obtained using Page Analytics can be used to optimize the interface of web pages, improve user experience and increase the number of clicks.
Google Chrome extensions for copywriters and editors
These Google Chrome extensions help you write smartly and make editing and copying more convenient.
It allows you to record and repeat in one click the sequence of actions in the browser. The extension recognizes the creation of new tabs, left-click or right-click, click on the link, refresh the page, enter text and other actions. For example, you can copy text from Google Docs in one click and drop it for review in Glavred.
To record, click on the Start Recording button, and when done, click Stop Recording. All conversations are saved in the log, they can be used or edited at any time.
This small extension for Google Chrome has only one function, but it will greatly facilitate the life of copywriters and editors. It copies any text and pastes it without formatting and illustrations. It works through the context menu: you need to select the text, right-click on it and select “copy as plain text”.
The best Google Chrome extension for those who write texts in English. In addition to standard spelling, punctuation, and grammar, the extension defines even the most subtle semantic inaccuracies. It helps to adapt the text to a specific style – for example, conversational or academic. Does an anti-plagiarism check.
Most of the features are available by subscription, but the developers give users the opportunity to save: for each invited friend you will receive a week of free subscription. It doesn’t work in Google Docs.
Google Chrome Extensions for Designers
These extensions will help web designers create website designs – work with fonts, text and responsive layout.
Gives font information instantly on hover. Shows the font name, family, line spacing, style, size, and color code. If desired, you can see how the font looks in Latin, and sometimes even download it.
After installing the Google Chrome extension, you need to restart. To activate or deactivate the font detection mode, click on the extension icon in the upper right corner of the Google Chrome window.
This Google Chrome extension displays the repository structure on GitHub and GitLab as a tree. Great for learning the source code of a project without having to download many repositories to your computer. In the paid version, several themes are available, advanced code viewing, changing the pin location, file search, GitHub Enterprise.
It makes it possible to spy on how someone else’s good site works, without code analysis. Displays all frameworks, web technologies, CMS and its plugins, themes, fonts, and tools – for example, WordPress and Google Analytics. Moreover: the extension can notify you if something new is launched on the site you checked.
A great extension for Google Chrome for developers who want to experiment or practice HTML / CSS / JS. Suitable for creating a page as an example for the customer or working in the absence of a network: for work does not require an Internet connection.
Do you want your site visitors to better understand who you are as a business? Then read this post on digital branding, including the concept of what and how.
When you ask, “What are the goals of your Website?”, The majority replied: “To attract more traffic and conversions, isn’t that a dream?” But do your site visitors really understand what your business is doing or what makes you different? Well, this is where digital branding comes into play. Increasing site traffic is a pointless exercise if your visitors do not know who you are, what you do, or what makes you different from others. This is one of the main reasons why traffic does not turn into a sale.
What is digital branding?
Digital branding is an understanding of your value as a business and the transfer of these values to visitors to your site. But don’t worry, digital branding is not fonts, slogans, characters, images, logos or visual identification; this requires years of branding and user experience (UX) knowledge. Digital branding has powerful elements that any website owner can do.
Understanding your client’s values is called your “value proposition,” and it truly surpassed the old idea of unique retail outlets (USPs). As a definition, a value proposition is “a promise of value that your customers will like.” Digital branding brings this value. Many successful companies are no longer unique – they just do it better. How many websites do you visit that are not necessarily cheaper but have an excellent product offer for customers? This is an example of customer value.
Why is this important?
The importance of digital branding boils down to effectively communicating your value with your customers. Digital branding thinks about your potential customers – this traffic – and how we can tell them who we are, what makes us different and what makes us better. When a site visitor understands our business, the decision to purchase is sharply reduced. See an example below:
Immediately talk about the benefits of your business with short and clear messages. You go to the site and they reflect the benefits for you as a client and the value of the business.
As soon as we receive our “value proposition”, the time has come to tell the world, but digital branding passes by our website – it is rooted in every part of each individual marketing channel and at every point of contact with which the client interacts. On your site, it makes no sense to write that you have the “best service in the business” if this is not indicated in your paid advertisements. You must identify all the common ground of your customers, look at the messages and make sure that they are consistent in everything.
Below are some key placements that you should focus on as they set the tone for all other marketing channels.
A great place to start is the homepage. Every day we see home pages that do not give any directions about the business; not even an idea of what distinguishes them from a competitor. Turn your home page into a message about your valuable offer – make sure that each client leaves, knowing exactly what you are doing and what sets you apart from others, makes them unique and best.
We pulled out the pages of the site from the home page because it is important to look at them in isolation. Often the page that spends the most time on it is the home page, but collectively this page does not receive most of the traffic. Imagine that we just clicked on an ad or page directly from a search engine results page (SERP), which is not your home page … will we be given a hint of your value proposition?
Your emails are a great place to reinforce your core values for your customers. If you use marketing automation for visitors who subscribe to your emails, then use the various emails in the program to enhance your messages. It is recommended to create a “welcome letter”, which will be the first letter received by the client after registering with your mail program. Use this letter to strengthen your business.
Paid media advertising
Making a great copy of an ad is very important – it can be the difference between gaining and losing leadership or selling. A great ad will correspond to a copy of the ad on the landing page, and it makes no sense to say one thing in the ad and not repeat it on the landing page. Google AdWords, in particular, has provided marketers with tools to enhance digital branding with things such as call extensions and new enhanced advertisements. Use these tools to enhance your messages.
Often the importance of metadata is overlooked. Sometimes it is simply created to make sure that we mark the “SEO window”. Think of metadata like this – this is the only and only piece of information that the client must choose between you and your competitor in the search results. Ranking in position 1 for your keyword does not make sense if your metadata is not customer-oriented. Treat it like a paid ad, and create posts that add value.
Digital branding and conversion optimization
Digital branding and conversion optimization (CRO) overlap. If you are new to CRO, MOZ describes it as “a systematic process to increase the proportion of site visitors who take the desired action.” How does this relate to digital branding? The goal of digital branding is to increase the likelihood that a visitor will perform the desired action. When a visitor understands your business, the probability of conversion increases.
CRO is extremely useful for digital branding because it allows you to test messaging through a website through A / B testing. Google has made this process even easier with the release of Google Optimize. Take the time to create A / B tests of the various messaging options for the pages of your website and find out which one is most effective. CRO stops as soon as you browse your website and go to other marketing channels. But this does not mean that the lessons from CRO cannot be applied to your other points of contact.
To summarize, it’s all about consistency. There should always be a consistent and holistic approach to conveying your value to visitors through all marketing channels. Stop looking at different marketing channels in isolation, because it will not only confuse potential customers, but your business will feel disconnected. Each marketing channel is the point to join, and with these tips, you will be on your way to creating a famous brand.
Greetings to all fans of the videos. You probably adore watching other people’s videos and have already thought about how to create a video blog more than once. This article contains all the proven tips and actionable recommendations. Using them, you will definitely understand where to start and how to develop your new business. The level of earnings depends on your aspiration, desire, performance and the correct choice of topic.
How to create a video blog on YouTube: step-by-step instructions
A blog with video recordings is called a vlog, a word that appeared relatively recently but quickly became popular. Youtube video hosting is best suited for posting video recordings. It is popular, convenient, has special tools for channel promotion. With the right approach, it is quite possible to achieve a high permanent income. Earnings depend on the number of views, the popularity of the video. Therefore, it is so important to make high-quality videos, and not to “fill” everything in a row.
1. Choose a topic
How to blog? First you need to decide on the topic. It is recommended to focus on topics that are interesting not only to potential viewers, but also to the author.
After all, to make a high-quality video about what does not cause interest in the author himself is almost impossible. Therefore, you should not focus only on trends. Be sure to consider your preferences.
If we talk about the most trending areas of vlogs, I will highlight the following topics:
features of the vision of online business and different earning options;
car repair and review of new brands;
gastronomic direction – cooking, original recipes, etc .;
movie reviews are not necessarily new, although it is the novelties that bring the most views;
playing sports and a healthy lifestyle;
overview of tourist places, rules for the selection of equipment, etc .;
unpacking of goods, especially if these are products from China;
any master classes.
It is recommended that the vlog is thematic, but it is possible to create a versatile channel.
2. Registration and registration
I continue to talk about how to make a video blog and go directly to the creation of the channel, its registration. To do this, you need:
using it, log in to Youtube;
create a channel.
After creating, start filling out the channel:
select an avatar;
pick up a cover;
Provide a small but informative description.
For the avatar and cover, you need to select only unique pictures that are better made independently. They must be relevant to the channel theme.
Additionally, they recommend registering in WebMoney and be sure to get a formal certificate (for starters). The system withdraws earned funds to the system wallet. You can also pay advertising costs from him.
3. Preparation of the studio
When thinking about how to start a video blog, be sure to consider creating a studio. Gone are the days when a poor camera was enough. Today, the viewer has become more demanding – he needs:
By the way, it is not necessary to design a studio. If the theme of the video allows, you can see the recording directly on the city streets.
You already understood how to create a video blog, and now a little about what equipment will be needed:
even if it’s a small camera that shoots in high resolution (at least 1280 by 720, if the format is 16: 9 and not less than 640 by 480, if the format is 4 to 3);
light – not less than two sources (lateral and direct);
microphone – the viewer should hear you well. At the initial stage, even a small buttonhole is enough, the price of which is only a few dollars;
a tripod – a camera is placed on it, it allows you to avoid image jitter.
Do not neglect the equipment. The quality of the rollers depends on it. Accordingly, the number of your viewers.
4. How to conduct a video blog: Scenario
Before recording a movie, you should prepare a script. It helps to make the video logically built, understandable. Give viewers clearly structured information.
The script also provides for how additional material is needed – to shoot some video inserts, select images, etc.
5. Features of the feed
I continue to talk about how to conduct a video blog. We turn to the features of the filing of video materials. There are several proven and successful formats.
Direct appeal to the viewer. The author is shot in close-up, waist-high. Recording is on the same background. Such shootings are recommended for vlogs of serious subjects.
Voiceover. A video is shown on the screen, the author himself is not visible, but his voice is heard. Suitable for topics such as cooking, repairs, reviews of various subjects, etc.
Overall plan. In this version, the author is fully visible, in full growth. The surrounding background is clearly visible. A great option for training, overview of tourist attractions, etc.
One of the important points on how to conduct a video blog implies the mandatory installation of the shot video. It is almost impossible to do without it. Even an experienced blogger is not able to remove everything so as to exclude editing.
There are many programs for installation. Both professional and amateur:
Movavi Video Suite;
Adobe Premiere Pro
Try to work in several programs. So you will understand which is suitable for you, is the most convenient.
After installation, it is necessary to convert the video clip to a format that provides a high-quality picture:
Broadcast (image quality – 1080p, HD);
MPEG-2 (with the extension .MPG or MPEG-4).
Do you know how to make a video blog popular? It is imperative to provide an initial and final splash screen (do not make them long, a few seconds are enough), captions (for example, sign yourself as an author) and at least minimal special effects.
As a screensaver, even a simple static picture with the name of the vlog is suitable. And for special effects, special software is suitable. I will single out two programs:
Magic Particles 3D;
If the home environment does not allow you to make a beautiful background, take advantage of the technology of chromakey. Its essence is that the author of the blog records video on a green background. Then you can substitute any picture in the program for editing.
7. Promotion, promotion
You already understood how to create a video blog. But one of the important points is the mandatory subsequent promotion of the channel. That is, attracting viewers and subscribers to the channel. There are several possible options for promotion.
Social networks. The video recorded and uploaded to Youtube is published on social networks. Not necessarily only on a personal page. Look for groups, communities thematically related to your channel and post a video there.
Advertising as recommendations. That is, you find popular bloggers and negotiate advertising with them – they recommend your channel, your videos.
Publish links to other resources. It can be forums, directories, blogs, etc.
Viral video. Its essence is to record a video that will cause a “wow effect”. Users will quickly drag it through their pages on social networks, which will cause a huge number of views.
Contributes to the description and design. In particular, when creating a title for a video, filling in the appropriate fields when publishing it, you should definitely use keywords. So on the video will come users looking for something similar for a specific request.
Has a website but no traffic? It can be fixed! We know more than 50 ways that will help increase the regular flow of visitors to your web resource, and therefore your profit. How to do it? Read in our article!
1. SEO – search engine optimization.
To increase the traffic to your website, you first of all need to fill it with high-quality text content, which includes relevant keywords.
The first stage of work is the search for one or more keys that represent your area of activity. They will be used in texts filling the web pages of the site. In the first few months of content creation, select keywords with a search volume of fewer than 10 thousand queries per month as keywords. Later, after filling the website with content and optimizing its pages, it will be possible to expand the semantic core with keys with a large search volume.
Use the blog to create the necessary basis for SEO-promotion of your online store. By working on this section of the site, you can attract organic traffic.
Top 50 Ways That Will Increase Website Traffic in 2020
2. Regular updating of content.
Search engines primarily show sites whose content is regularly updated. In order to keep the website content always up-to-date, outdated content must be periodically deleted, replaced with new, or regularly updated old content.
A simple technique that will allow you to demonstrate the regular activity to the Google search engine – to give your customers the opportunity to leave product reviews. Bonuses to the always “fresh” content of the web resource:
Receiving a large number of unique content, which also increases traffic.
Studying reviews, visitors spend more time on the site, which improves its SEO position.
Regular updating of content
3. Analysis of competitor websites.
To understand which marketing channels will help you increase online sales, analyze the activities of competitors. Having found out their main sources of traffic, you can significantly increase the attendance of your own web resource.
The free Alexa service will help you with this analysis. How to use this tool:
Enter the URL of the competitor’s site.
Go to the section “Upstream sites”.
Browse through the list of websites that users visited just before they entered a competitor’s site.
How to use the information received:
If the main source of traffic is Google, focus on Google Ads and SEO-optimization.
if visitors get to competitors mainly through Facebook, get involved in advertising on this platform.
if the largest number of customers comes to the website through a niche blog, you need to try to establish cooperation with this blog.
Analysis of competitor websites
4. Promotion through YouTube.
How to increase traffic through the YouTube channel:
Create commercials on YouTube.
add links to the description of videos.
Add links to annotations to videos.
Encourage other YouTube users to share links to your videos.
To attract visitors to your online store through this channel, you will have to work hard. You will need at least one video per week, moreover, for quite some time. Collaboration with major video bloggers brings very good results.
5. Promotion on the Facebook platform.
Although this social network was created for communication between friends and family members, today this platform can become a source of good traffic. Where visitors can come to your site from:
From groups for buying and selling on Facebook.
posts on Facebook.
From your own page of your online store.
6. Promotion on the Instagram platform.
About Instagram today, only the lazy did not hear. Created for communication, this social network is one of the best marketing channels for online trading. This is facilitated by a large number of users and business-friendly features of the site.
How to increase traffic using Instagram:
Create an online store page, place a link to it in the profile header.
Add links to Instagram stories, in the texts of posts and photos.
Arrange with people who will sell your goods for a commission, or will post their referral link in Instagram posts.
Collaborate with influential blogs that have a large number of subscribers.
7. Use Email – marketing.
Email promotion has long been proven to be effective. Therefore, from the first day of the existence of your web resource, we recommend that you create a list of email addresses for distribution. To do this, simply add a subscription form to your newsletter on the site. By subscribing to them, your potential buyers will always be aware of the price actions, sales, and new products of your store. Such information often stimulates not only to enter the site but also to make a purchase.
The advantage of this marketing channel is that, unlike social networks, it is completely controlled by you.
8. Promotion on the LinkedIn platform.
This social network has its own specifics and is rarely considered by online stores as a source of traffic. Nevertheless, regularly posting your PR news on this platform, you can get a steady stream of visitors from this source.
What information can be published on LinkedIn to increase site traffic:
About your participation in charity events.
About the achievements of your employees.
About the success of your business.
About an innovative product that has appeared in your assortment.
Informational videos with a link to your site.
9. Promotion on the Twitter platform.
This resource is actively fighting with the automation of spam, but it can also bring new visitors to you. By the way, this platform is one of the best for beginning entrepreneurs whose goal is to increase traffic. This will help you:
The uses of appropriate hashtags.
Competent content marketing.
On Twitter, you can publish messages about new product launches, promotions, and sales, etc., or post links to voluminous articles published on the site. You can also write interesting tweets here that will help you find a common language with potential customers. At the same time, do not forget to post links to pages of your online store in the articles and use the “click to retweet” function.
10. Try Pinterest.
Interest is another great way to increase website traffic. Using this resource can bring even better results than working with Facebook.
What you need to do to promote – just add your products and blog content to this social network a couple of times a week. But there is a little trick. To attract the maximum number of visitors to your web resource, you need to make one PIN code viral.
Another tip – when posting a message, attach all the images that you have in it. Even custom ones can be useful to you. This will give you the opportunity to remove the pin code, and increase the number of conversions to your online store.
Lastly, try using the Pinoculars app, which redirects visitors to the Interest. This way you can further increase the number of conversions from Pinterest to your site.
What other ways are there to increase site traffic?
40. Effective methods to increase traffic:
11. Promotion on Snapchat.
12. Add your website to search engines.
13. Internet marketing through the social news site Reddit.
14. Find partners.
15. Out Influencer Marketing.
16. Use the Quora Question and Answer Forum.
17. Do not forget about the Yahoo search engine – write a few comments on Yahoo Answers.
18. Advertising networks.
19. Collaboration with other brands.
20. Web resource optimization for long keys.
21. Use backlinks.
22. Hook People In.
23. Offer niche blogs yourself as a guest blogger.
24. Order niche bloggers a few articles on their blog.
25. Add internal links.
26. Include Influencers in articles.
27. Add a forum to the site.
28. Be active in niche forums – leave your comments.
29. Daily add new products or update site content.
30. Use mail-in social networks.
31. Work with journalists – they will help with content and advertising.
32. Post press releases on popular news portals (such as PR Newswire).
33. Develop a free course for your customers, post it on the site.
34. Create presentations (news, company history, annual progress report, development strategy, etc.) – SlideShare will help you.
35. Do not forget to regularly publish the product.
37. Post-test content that includes features for sharing results.
38. Add buttons to the website to go to your pages on social networks.
40. Record podcasts.
41. Sales and promotions on the site – on an ongoing basis.
42. Hold contests among subscribers in social networks.
43. Write in medium, including in the text links back to your website.
44. Analyze your online resource and determine where the bulk of visitors come from.
45. Optimize the best source of the traffic to get the most out of it.
46. Market expansion through a social marketing site.
47. Post unique content on the site.
48. Direct traffic to your website from personal accounts.
To promote the sites, companies and projects try different techniques and techniques. The result can be achieved by an infinite marketing optimization, sure (crowdsourcing platform to help start-ups in the field of branding by experts in this field).
High employee consistency
As a co-founder of a startup in a highly competitive field, I quickly realized that we had to try new promotion techniques. After numerous trial and error, we found some really effective tactics. Although our startup did not survive, his lessons became invaluable to me. Here are some of the techniques that have proven most effective in our project.
But first, the most important point. For marketing success, a high level of consistency between the marketing, development, and technical teams is critical. Technicians must understand marketing and marketers in technology. In the modern world, technology plays a significant role in marketing optimization. Therefore, it is important for all departments of your team to be aware of a common cause and common perspectives.
1. Customize the site for different users
People come to your site as a result of various campaigns and through various marketing channels. Depending on where and by which campaign visitors came, they differ in “expectations” and “sales steps.” In other words, users are at different stages of getting to know the product, and they have different expectations from what they want to see on the site.
For example, they come to you “on coupons.” For such an audience, in most cases, discounts and products on stocks are interesting. And those who come from Facebook want to learn something new, interesting and inspiring. Only after you “carry them” do they move on to prices and other practical information. Many marketers spend a lot of effort into optimizing a landing page. Their goal is to make it consistent with the campaign that “brought” customers.
After the start page, it would not hurt to take up the rest. Even subtle (small, barely perceptible) changes in the content of the entire site increase conversion by 20% or more. These changes are made in order to “tailor” the site to the needs and interests of the currently prevailing category of visitors.
Examples of such changes:
Automatically changing the algorithm for sorting products by pages depending on the campaigns for which customers come. If the campaign is “tailored” for coupons and discounts – displaying products with maximum discounts on the first pages;
quick updating of banners on the home page. In the case of the same “discount” campaign – automatically show and update the banner “Discounts” (“Sale”) as the main banner;
automatic “implementation” of dynamic (changing) content throughout the site depending on the visitor. For example, show sections “in trend” and “lookbook” to those who came after campaigns about the latest in the fashion industry.
You do not need to invest in super-sophisticated personalization technologies in order to improve the “dynamic” capabilities of the site. We used the Google Tag Manager to “identify the customer” and download content tailored to it. Here are a few steps to implement the idea of “dynamic content” with Google Tag Manager.
Contact 4–5 people representing your “target buyers”.
Target each campaign to one of these specific people. If you use UTM tracking in your marketing campaigns, you can add an “extra variable” to your URL. The goal is to provide the user with more relevant content. UTM tags are parameters (variables) that contain additional data. They are added to the landing page URL and allow you to transfer additional information about traffic characteristics to web analytics systems. When using UTM tags, you can track and analyze most traffic sources, but many advertisers either do not know about their existence or use them incorrectly.
Then, in Google Tag Manager, you can specify settings that dynamically update predefined “content zones” on the site, based on the user.
You can track the increase in conversion resulting from the use of “dynamic content” in Google Analytics.
Think of your site from the point of view of a competent seller. Such a seller understands the context of buyers and speaks a language that resonates with most of them. You can gather a lot of information about site visitors using the targeting criteria. Use this information and personalize the content of your site and its landing page in order to better control the visitor’s “movements” on the page.
2. The campaign should be as detailed as possible.
Many sites conduct “integral” (not divided by areas) campaigns aimed at people of different ages and interests. That is, everyone has the same information. I suggest acting differently. If you run a campaign on Facebook, create a detailed division of your ad sets (sets of advertising) into groups and areas.
This way you can easily identify well-performing segments that produce the best results. For example, my current startup is targeting entrepreneurs “in the early stages of business,” who may need help with branding. In this case, a detailed sorting of advertising content into groups will help you understand which of them works best.
Of course, this method can lead to additional costs. But in the long run, they are more than justified. You will get the opportunity to find the “pearls” among your entire advertising arsenal as early as possible and not spend money on segments that do not bring a return on investment.
When you optimize “ad sets”, change no more than one indicator at a time and measure the results. For example, do not change the content of the ads, the targeting criteria, and the number of costs for attracting a click. Otherwise, you will not know what exactly led to the growth or fall of the campaign results. Keep a journal of changes so that they can be tracked.
When you document all changes within 30–45 days, you begin to see interesting trends. For example, an advertisement with a time limit for an offer (“Only 5 hours left!”) Shows better clickability than without specific dates (“The sale will end soon!”).
3. Reasonably segment your “redirected” audience
Reconfiguration is a great strategy to turn recent visitors into customers. Additional segmentation will allow you to move even further in this direction.
First, you need to exclude all those who “jumped” from the site, only by going to the main page. This usually means that they are not interested in our services. I noticed a significant increase in ROI (return on investment, in this case – in advertising), excluding those who left the site immediately or after spending less than 60 seconds on it.
Then deal with customers who “jumped” from the last steps when making a purchase. They just need a little help. With those who “jumped” from earlier stages, you need to be more convincing. Segment the types of ads or activities depending on the stage at which the client left the site. Invest more in promotion among the readiest to buy. That is, among those who went astray in the final stages of the order.
Do not forget about time segmentation. Usually, the return from those who recently visited the site is greater than from those who were on it a week or a month ago. When forming the division “by time” do not forget to exclude the earlier “category”. For example, those on the 24-hour list should be excluded from the “three-day list”. Thus, these two audiences will not “overlap”, and they will not receive the same offers. You can set exclusion rules in Google AdWords using Custom Combination lists.
Another important point. Set a limit on the number and frequency of ads so as not to annoy people. If you show ads too often, the result will be the opposite. I recommend no more than 5 impressions per day, and you can determine your optimal frequency yourself experimentally.
4. Determine LTV during optimization campaign
LTV (Lifetime Value, or lifetime customer value) is the total profit of the company received from one client for the entire time of cooperation with him.
For example, your site sells products of different price categories. And you see that products with a discount or products at the lowest price give the highest level of conversion. When you see a conversion, you can decide what to invest in exactly the campaigns that bring the best conversion. But this is not always the right decision. If the campaign is focused on discounters, how much money will they ultimately bring you?
Analyze your campaigns in terms of overall profitability and profitability. It is quite possible that the most successful campaigns are those that gave less conversion, but they “sold” more expensive products. Another indicator of the success of the campaign is the arrival of buyers with high potential for re-purchase.
Your ultimate goal is the overall profitability of the project. Therefore, marketing expenses should be based not only and not so much on conversion. The main criterion is the overall financial performance, including the “lifetime value” of clients received as a result of campaigns. When monitoring campaign performance, use indicators such as profitability and LTV.
5. Use automation
On platforms like AdWords, there are many automation elements. They will help you optimize the process on an ongoing basis. Do not misunderstand me! I do not propose putting the whole process “on autopilot” and I do not say that automation will do everything for you. But there are several basic levers that can be set in automatic mode, saving yourself time.
Here are some examples of process automation with AdWords.
Automatic increase in allocated funds if the keyword shows good financial results. For example, your goal is for customers to cost you no more than $ 25. In this case, the goal should be to increase the number of “presentations” of advertising (the number of contacts of advertising with the audience) for keywords that bring conversion in the range you specify.
Automatic reduction of allocated funds if the keyword does not show the expected financial results. But before you lower it, you need to wait sometime to get the full picture. For example, your goal is for customers to cost you no more than $ 30. You can set the setting at which advertising costs will be reduced, collecting a lot of clicks, but at the same time bringing customers $ 40 and more.
The advent of digital marketing has brought about a change in communication channels. Channels can now be evaluated for various indicators. This assessment is done by marketers, conducting a comprehensive analysis.
The sales funnel has changed small business
This approach allowed the introduction of the concept of a sales funnel. What was previously available to large businesses has now become the norm for any successful small company. And this is the main benefit that small business received.A few years ago it was difficult for small firms to survive in the market because they did not have the privileges that large enterprises had.
Due to the use of efficiency parameters, marketing planning has changed towards pragmatism and consistency. The application of a systematic approach eliminates errors at the stage of the development of design decisions.
Marketing budgets have become transparent and focused on the end result. The transparency of spending ensured a competent and rational distribution of finances.
The effectiveness of contextual advertising (paid traffic) has increased in comparison with SEO promotion, whose tasks remained the technical aspects of optimizing Internet representations. Investing in contextual advertising has become more profitable. The cost of it quickly pays for itself.
Instead of gray link building and behavioral techniques, it’s time for content marketing. Communications went beyond the site, social networks became the intersection of business and customers. Now, company representatives can communicate with consumers of their products and services outside the site.
This simplifies and speeds up finding a common language with customers, helps to conquer their location, and form a loyal attitude. A loyal consumer quickly decides to make a purchase, encourages acquaintances to contact an organization to which he has built up trust.
The improved concept of the sales funnel has helped achieve the following goals:
Combined various promotion channels.
Strengthened strategic planning functions.
Provided marketers with reliable information (KPI).
Allowed to quickly make changes to the promotion of services (marketing optimization).
With digital marketing in small business, a new era has come.
Improving Small Businesses Through Digital Marketing
Due to the onset of digital reality, businesses had to radically revise their work in enterprises and organizations that specialize in the production of goods, sales and the provision of services. Now in small companies, automation dominates. The business has become more mobile and this is a big plus. Organizations are tired of suffering the costs of the human factor, which were especially significant at the peak of the economic crisis.
Currently, database analytics, the interests of users of social networks, which are simultaneously the target audience, are being actively conducted. The small business is actively rebuilding the IT landscape. It includes the components that are required for radically new business processes that entail modernization.
Thanks to digital marketing, the speed of decision-making have increased, the processes themselves have become more diverse, their willingness to quickly review them, guided by the needs of the clientele. The time freed up as a result of automation is used to increase the intellectual participation of users in the implementation of important tasks.
Now even small companies are striving for high intellectualizations. This applies to the production of goods and services. Digital technology enables remote management of complex objects.
All of these changes increase productivity and sales. They reduce the time spent on the production of goods and improve the quality of the services provided.
In the digital era, the attention of the management and marketing department is no longer wholly focused on monitoring the fact that the process has been completed; management is focused mainly on the best practices for organizing it.
Management has become transparent, and analytics are highly accurate. Automation creates the conditions for virtually error-free management of large enterprises.
Companies are rethinking existing business processes. Enterprises are moving away from traditional approaches to the business organization; the focus is on introducing innovative solutions.
The changed business culture of the company entails a large number of other changes. Employees, including employees of the marketing department, also take part in digital restructuring. New requirements are being put forward to them. Support for digital services makes users and products part of the manufacturing process. The final stage of these transformations is the possibility of a consistent restructuring of new principles of activity.
The concept of digital marketing and its role in small business
The digital transformation that has changed consumer behavior has led to a transformation in marketing. Digital marketing has emerged – a component of the communication strategy of organizations that solve marketing problems for the purpose of fruitful business development. Using digital channels, the target audience is formed. They are used to deliver information.
The concept of digital marketing includes not only technological information, but it also includes the media and audience. Under the media, the component is meant a set of digital methods of transporting a message from its creator to an addressee or several users.
Rapidly evolving technologies and constant information buzz have caused marketing tools to stop being replicated. In such cases, the ability to quickly adapt to new conditions, constant adaptation, the search for new solutions to solve standard problems, and deepening customer relationships come to the fore.
The ongoing search and testing of new tools or channels that help to attract consumers, analysis of contextual advertising, and conversion modernization make it possible to get ahead of competitors and take advantage of the market.