Go mobile or go home – this statement became the main one for most marketers in 2020, and trend watchers were in search of something new and interesting. Introducing 2020 mobile marketing trends you should definitely pay attention to it.
Today we find ourselves under the “bombing” of email, push notifications, videos, text messages, and they all go through our smartphones, which is always and everywhere with us. In 2020, the mobile sphere plays an even more important role in our lives. Markets have become more mature and leading players are fighting for dominance.
1. The struggle for dominance in mobile video
Smartphones are becoming the dominant channel for watching online video. The mobile phone is projected to account for a 72% increase in online video advertising spending. As the video continues to evolve, in 2020 we are likely to see major players in the market and their struggle for dominance.
Big brands continue to invest significant budgets in mobile video and can drive competition in production, quality, and budgets. The path to success always requires constant experimentation.
2. Mobile marketing trends: the growing role of digital assistant
2020 is the year of brands proving the value of their voice technology. Digital assistants are increasingly contributing to a closer relationship between people and machines. Alexa from Amazon, Google Home, Siri from Apple enters the main market. This technology will only develop if it is convenient for consumers to communicate with assistants.
Voice technology will have a huge impact on the future of marketing. Brands can create deeper connections, recommend the best possible follow-up and suggestions to users, and create contextually controlled interactions with these devices. Organizations need to understand the place of digital assistance and make sure these devices are productive.
3. Social commerce
Social media has become a trend in mobile marketing and has become a sales channel for savvy marketers. The new Instagram Check-out feature allows you to buy a product from messages without leaving the application.
First of all, Instagram, Facebook, Snapchat, Pinterest increase awareness, generate leads and advertising products. This year, the industry is going to focus on user actions, not advertising. The goal is to attract attention and attract consumers to the online store, and more channels will open their travel platforms.
Marketers need to adapt to how people interact with social media. Stories redefined how brands communicate with their customers on these platforms. Creative marketers are now learning how to reach their customers directly: from awareness to direct purchase.
4. Marketing influence is growing
Brands and social media platforms embrace impact marketing. Brands realized that it’s easier to sell their products and services through an influential person. With an extensive network of opinion leaders, the reach will be much easier and more effective than traditional marketing.
The key to successful influencer marketing is the partnership between the brand and the influencer. Brands can get their reach and increase the popularity of the product for the target audience, but you need to measure their main indicators of business and profit and see if the idea was successful or not.
5. Augmented reality leaves the application
AR has become an element for both mobile ads and shopping on platforms. Platforms such as Google, Apple, and Facebook will continue to dominate the market.
One of the key events is likely to be the transition of AR to mobile marketing.