Successful people around the world have a common feature: they have chosen a serious hobby or hobby as a matter of life. Today, many people cannot imagine life without the Internet, and therefore work in Digital media and advertising is becoming increasingly attractive. Digital Marketing is one of the most promising areas where today there is work and salaries are growing. This is the promotion of a product or service through various digital channels: social media, email, search engines, sites, applications, etc. For young professionals In Varanasi who want to work in marketing, but are still determined by the specific specialization of their activities, Join Digital Growth World #1 Digital Marketing Institute In Varanasi.

To begin with, working in Digital Marketing has several advantages.

• Digital Marketing is a young industry – young professionals.
• You can be yourself!
  The informal atmosphere of Digital – agencies, and departments will allow you to immediately feel at ease. Formalities should only be followed by Account managers and the business development department, as they are in continuous contact with customers.
• The most simplified communications within the organization.
  You can always talk with your manager, discuss the latest trends with a friend from a neighboring department, and with the CEO a successful deal.
• Missing dress code.
• You turn a hobby into a profession!
  Remember how your parents told you to turn off the computer and do something useful for some time? Well, the time has come for a reckoning. Get ready to live in a virtual world where all the resources and opportunities at Digital Marketing are located!
• Do it!
  Do you have a good ear? Can you draw? Do you write well? Does your melodious voice captivate your colleagues? Urgently run to the production team, record a viral video, create infographics with a designer or share unique content with SMM specialists.

Key areas of Digital Marketing

Search engine optimization

There is no movie that we would watch or a restaurant that we would visit without first consulting with Google or Yandex. Search engines have become an indispensable part of our daily lives. SEO – the process of promoting a website, blog or portal through optimization, increasing visibility in the results of a search engine. When you google something, the first search results are most likely the work of good SEO.

Mobile Marketing ( Mobile Marketing )

The product or service is promoted through mobile channels: SMS, MMS, applications, etc. Over the past 5 years, the number of smartphone users has grown phenomenally. If you are one of them, open the “store” or Google market and see examples of mobile marketing.

SMM

Social Media Marketing or Social Media Marketing is a process of relationships with an audience on social networks to enhance the brand image, attract the necessary traffic, determine the needs of the target audience and motivate it using content. If it’s easy for you to get a lot of likes and reposts, you should definitely try yourself in SMM.

Pay Per Click (Engl. “Pay Per Click”) Marketing

The ads you see on your phone, tablet or computer are the result of Pay Per Click marketing strategy, also known as SEM (Search Engine Marketing). In this model, advertisers pay the site owner for every click on their ad product.

Game Marketing (Digital Games Marketing)

Who does not like to kill time, overtaking enemies and fighting the dragon? The craziness around games is a noticeable trend and has not only an entertaining background. Companies invest in the development of games and gaming applications tons of “gold coins”. If you like games and everything is in order with creativity, then you too can discover a new level of marketing, full of success and pleasure.

Who can work at Digital Marketing?

Whatever your specialization, you can always make yourself known in the industry. The main thing is to be able to convert your talents and strengths into profit. Below is a brief summary of the key job openings in the digital marketing world.

Digital Strategy ( Digital Strategist )

The role of the Digital strategist is in the conceptualization, development, and application of effective marketing programs and promising business areas for existing customers. This position requires in-depth knowledge of all digital platforms and solutions, coupled with the ability to develop, shape and present strategies. Responsibilities of Digital Strategist:

• Planning and implementing compelling digital marketing strategies.
• Identification of user trends and ideas, their application to achieve customer goals and the development of new directions.
• Understanding the goals, prospects, and competitiveness of the brand.
• Work in conjunction with the production / technical department and with customer service managers.
• Development of individual performance indicators and recommendations for further improvement of the campaign.

Web developer

Web developers are of particular importance in any Digital Agency. The technical and external parts of any application or site are their direct concerns. Web Developer Tasks:

• Writing program code to create or adapt existing services and interface to the tasks of the project.
• Testing and identifying technical problems, fixing bugs.
• The introduction of the site into “operation” and registration on various search engines.

Graphic Designer

Designers are the creative support of the agency. Their business is the development of a design that will be most acceptable and will resonate with the audience. Graphic designers work with websites, applications, e-books, screens, banners, advertising, media products, and any other tools that require a creative approach. Among the duties of a designer:

• Creation and implementation of design solutions for various Internet channels.
• Interaction with various departments to maintain the quality and accuracy of the design.

Director of Business Development

Business development directors are responsible for the emergence of new customers and the formation of a plan for promising areas. Their main tasks:

• Analysis of existing and potential customers in different market segments.
• Search for opportunities for projects through research and personal contacts.
• Active work with clients.
• Presentation of ideas and strategies.
• Managing your client portfolio and maintaining good relationships.
• Ensuring quick completion of tasks stipulated by current projects.
• Brainstorm.
• Organization of processes related to hiring strategies, training of new company employees, etc.

SEO Executive

When a client needs to see his site in the first lines of search engines, the first people he turns to are SEO specialists. These employees are responsible for optimizing the site as part of an overall promotion strategy. They must understand the specifics and objectives of the business. Their duties:

• High search results
• Working with online elements: search queries, creating meta tags, headers.
• Planning, implementing and evaluating link building strategies.
• Data processing and reporting on information obtained using analytical programs (Google Analytics)
• Making the necessary adjustments in the presence of gaps or regression in the results of the work.

Copywriter / Content Manager

These are employees who are responsible for the entire concept and implementation of the idea, whether it be a small post on the networks or a full-fledged media campaign. With special care, they have the opportunity to become the head of a department, or even a creative director. Their business:

• Prepare content for various channels, including banners, email programs, websites, social media, applications, mobile assets, games, viral videos, etc.
• Identify key campaign topics and create buzz around them online with effective content.
• Recognize the trends of the online world, follow them, use them to create and develop your own content.
• To help out a business development team: create innovative solutions to attract new opportunities.

Also Read: How to Start Your Career in digital marketing

Account manager

Account Manager serves as a bridge between the company and the client. As a customer-oriented specialist in the field of Digital, the account manager is engaged in planning and “delivering” marketing solutions to customers. These specialists work closely with the business development department and creative producers. Their tasks:

• Building strong, trusting relationships with customer representatives.
• Understanding the characteristics of the client’s business, the market in which he works and his target consumer.
• Coordination of internal departments and resources for all tasks.
• Responsibility for the correct performance of all temporary and financial obligations by the company.

Social media manager

The work of the Social Media Marketing Manager ( social media manager) is to successfully conduct the client’s SMM campaign. Responsibilities can range from creating and supervising company accounts on social networks, to a full analytical report. This position is for Internet enthusiasts who are ready to act and work hard in the virtual space. Among the responsibilities:

• Creation and launch of client accounts on all social platforms.
• Work on interesting and entertaining content for all groups and platforms.
• Development of an advertising company plan and its further launch.
• Responsibility for the company’s reputation. Work with comments, negative reviews, and complaints.
• Creating a company development strategy in social Internet space.
• Analytics, reporting to customer representatives.

Expert Advice

For success in working at Digital Marketing, good luggage of knowledge and diligence is enough. These tips will help you better understand the world of Digital Marketing.

• Boost Your Social Activity
  In the digital marketing industry, recruiters check your online activity! So if you dream of a successful career, activate all your resources. Try to keep abreast of all events and expand your circle of contacts. Sometimes, the initial salary depends on the number of your subscribers.
• Track interesting bloggers
  Use your search engine skills and find the biggest and most inspiring Digital Marketing blogs. So you will not only be aware of all the trends, but you will also be able to make useful contacts on occasion.
• E-books and articles
  You have the opportunity to contact the authors and discuss your questions.
• Attend seminars and workshops
  On average, about three Digital Marketing events take place every week. These workshops are conducted by industry experts. There is little to compare the information and experience that they will share there.
• LinkedIn
  Maybe this is not your favorite social network, but when it comes to career, it is a powerful tool. Make your profile as attractive and open as possible. Make business acquaintances, ask for recommendations and confirmations of your skills. Recruiters look with interest at full and active profiles.

Choosing a job and a profession is not an easy task. Only after a serious study of the market, industry, weighing all the strengths and weaknesses, you can choose your future path. Digital Marketing is a young, rapidly growing industry in which much can be achieved. If you have the will and are ready to do everything possible to make a hobby your profession, the industry is waiting for you!

We already in 2021. It’s time to do some work and launch our solutions.

If you are like me, you probably have set enough goals to make you a decent amount of time. All new year, new me.

Going to the gym, eating healthy food, and other similar things are probably on your list for 2020. How about a new way to increase your spending budget? Honestly, a little extra money is always convenient.

Fortunately, there has never been a lack of ways to make money. Especially if you are looking for something that you can do online without leaving your own home.

Freelancers are becoming more common. A recent study shows that more than 64% of freelancers report that they found work on the Internet easier than last year. Permanent freelancers who earn more than $ 75,000 a year have also grown by 15%. Why not join their ranks?

If I got your attention, keep reading to see 4 ways to make money online in 2021.

# 1. Affiliate marketing

Little happens in capitalism without marketing. Companies and entrepreneurs are always looking for new ways to market their goods and services. A simple online search for “affiliate marketing” will yield over 400 million results. This shows how important affiliate marketing is today.

For those of you who don’t know, affiliate marketing is a way to promote products or services on your blog or platform. You do this by creating a trackable link from your page to the product page. When one of your readers makes a purchase using your link, you get a commission.

There are many ways to get an edge in your business, the fastest of which is Amazon affiliate marketing. The retail giant has thousands of products that are eligible and that can bring you a very good amount of money every month.

# 2. Application testing

If you are a little tech-savvy, then application testing is one of the best ways to earn extra money in 2021. Each application is tested, regardless of the platform on which it runs. Traditionally, before the official launch, there is at least an alpha and beta version, although this is not always the case.

Each application needs to be fixed before being published. It may have problems with usability, bugs, problems with functionality and so on. I’m thinking about it. Some of the already published applications that we use now have their own errors and functional problems. If you want to be part of the solution, application testing is the way to go.

To be an application tester, you must have at least a smartphone or computer. Some companies that offer testing applications will also require that you have a working microphone and camera. Most tests begin with a complete set of instructions and can take anywhere from 15 minutes to an hour. Most often, you will be asked to complete a predefined set of tasks. At the same time, your actions in the application, facial expressions, and even voice expressions will be recorded.

At the end of the process, you will have to provide a detailed description of what you liked and did not like, which prompted you to take certain actions, and perhaps even give some tips on how these tasks could be completed more easily.

Now you have various platforms at your disposal, among which TesterWork and UserTesting are some of the most popular. All you have to do is create an account and you are ready to go. Naturally, make sure you have a PayPal account to facilitate the payment process.

# 3. Guest blog

I’m sure you’ve heard about this before, but guest blogs remain one of the best ways to make money online in 2020. Now, as never before, the possibilities are almost endless. There are many sites that pay good money for quality content. Do not get me wrong, writing interesting and informative content is not an easy task. However, with the right amount of commitment and practice, I believe that everyone can do this.

The guest blog is a very dynamic market, where each company has its own niche, writing style, and target audience. You will have to adapt to these requirements if you want to publish a quality guest post. In addition, you should visit the website you want to collaborate with and check their messages. Take notes on tone and style and apply them in your letter.

Also Read: Start Digital Marketing course in Varanasi

There will be a lot of pitching. You must transfer your work to the owner and wait for their approval. It is not always so. Not everyone will accept your content from the start. Once you make a name for yourself in the industry, everything will go smoothly.

When your guest post is accepted, talk about payment will begin. In some cases, you will be paid depending on the traffic that your post generates. In other cases, you will be paid depending on the number of words.

# 4.transcription

This is another great way to make money online without leaving your own home. This is not something new, but still very profitable. The best part is that most companies looking for this type of service are also looking for quick solutions. This means that you can quickly make good money.

There are sites like Rev or TranscribeMe that offer you the ability to work without any prior experience. This is an open door for many people. First, I suggest you stick with videos that occupy a niche that you are familiar with. It will be much easier to understand and decrypt the video for sure. Once you master this, you can move on to more technical videos. At first, it will be more difficult due to technical terms that may seem unfamiliar.

Conclusion

There are many ways to make money online. Some are better, some are worse. Some pay more, some pay less. In the end, it depends on what you are comfortable doing. If you love writing, guest blogging is a good choice. If you do business and manage financial opportunities, affiliate marketing is what you need. If you are a technical specialist, application testing will expand your knowledge of the intricacies of application development.

There is something for everyone. Now go make the most of 2021!

Happy New Year. 

Do you want your site visitors to better understand who you are as a business? Then read this post on digital branding, including the concept of what and how.

When you ask, “What are the goals of your Website?”, The majority replied: “To attract more traffic and conversions, isn’t that a dream?” But do your site visitors really understand what your business is doing or what makes you different? Well, this is where digital branding comes into play. Increasing site traffic is a pointless exercise if your visitors do not know who you are, what you do, or what makes you different from others. This is one of the main reasons why traffic does not turn into a sale.

What is digital branding?

Digital branding is an understanding of your value as a business and the transfer of these values ​​to visitors to your site. But don’t worry, digital branding is not fonts, slogans, characters, images, logos or visual identification; this requires years of branding and user experience (UX) knowledge. Digital branding has powerful elements that any website owner can do.

Understanding your client’s values ​​is called your “value proposition,” and it truly surpassed the old idea of ​​unique retail outlets (USPs). As a definition, a value proposition is “a promise of value that your customers will like.” Digital branding brings this value. Many successful companies are no longer unique – they just do it better. How many websites do you visit that are not necessarily cheaper but have an excellent product offer for customers? This is an example of customer value.

Why is this important?

The importance of digital branding boils down to effectively communicating your value with your customers. Digital branding thinks about your potential customers – this traffic – and how we can tell them who we are, what makes us different and what makes us better. When a site visitor understands our business, the decision to purchase is sharply reduced. See an example below:

Immediately talk about the benefits of your business with short and clear messages. You go to the site and they reflect the benefits for you as a client and the value of the business.

As soon as we receive our “value proposition”, the time has come to tell the world, but digital branding passes by our website – it is rooted in every part of each individual marketing channel and at every point of contact with which the client interacts. On your site, it makes no sense to write that you have the “best service in the business” if this is not indicated in your paid advertisements. You must identify all the common ground of your customers, look at the messages and make sure that they are consistent in everything.

Below are some key placements that you should focus on as they set the tone for all other marketing channels.

Homepage

A great place to start is the homepage. Every day we see home pages that do not give any directions about the business; not even an idea of ​​what distinguishes them from a competitor. Turn your home page into a message about your valuable offer – make sure that each client leaves, knowing exactly what you are doing and what sets you apart from others, makes them unique and best.

Site pages

We pulled out the pages of the site from the home page because it is important to look at them in isolation. Often the page that spends the most time on it is the home page, but collectively this page does not receive most of the traffic. Imagine that we just clicked on an ad or page directly from a search engine results page (SERP), which is not your home page … will we be given a hint of your value proposition?

Newsletter

Your emails are a great place to reinforce your core values ​​for your customers. If you use marketing automation for visitors who subscribe to your emails, then use the various emails in the program to enhance your messages. It is recommended to create a “welcome letter”, which will be the first letter received by the client after registering with your mail program. Use this letter to strengthen your business.

Paid media advertising

Making a great copy of an ad is very important – it can be the difference between gaining and losing leadership or selling. A great ad will correspond to a copy of the ad on the landing page, and it makes no sense to say one thing in the ad and not repeat it on the landing page. Google AdWords, in particular, has provided marketers with tools to enhance digital branding with things such as call extensions and new enhanced advertisements. Use these tools to enhance your messages.

Metadata

Often the importance of metadata is overlooked. Sometimes it is simply created to make sure that we mark the “SEO window”. Think of metadata like this – this is the only and only piece of information that the client must choose between you and your competitor in the search results. Ranking in position 1 for your keyword does not make sense if your metadata is not customer-oriented. Treat it like a paid ad, and create posts that add value.

Digital branding and conversion optimization

Digital branding and conversion optimization (CRO) overlap. If you are new to CRO, MOZ describes it as “a systematic process to increase the proportion of site visitors who take the desired action.” How does this relate to digital branding? The goal of digital branding is to increase the likelihood that a visitor will perform the desired action. When a visitor understands your business, the probability of conversion increases.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

CRO is extremely useful for digital branding because it allows you to test messaging through a website through A / B testing. Google has made this process even easier with the release of Google Optimize. Take the time to create A / B tests of the various messaging options for the pages of your website and find out which one is most effective. CRO stops as soon as you browse your website and go to other marketing channels. But this does not mean that the lessons from CRO cannot be applied to your other points of contact.

Conclusion

To summarize, it’s all about consistency. There should always be a consistent and holistic approach to conveying your value to visitors through all marketing channels. Stop looking at different marketing channels in isolation, because it will not only confuse potential customers, but your business will feel disconnected. Each marketing channel is the point to join, and with these tips, you will be on your way to creating a famous brand.