What’s the secret to a successful small business online? It’s simple (no): Build a solid foundation for your business and don’t neglect search engine optimization. SEO plays an important role in business development and helps to expand the audience of potential customers. A bad business website is comparable to a TV channel whose programs are broadcast exclusively at night. Not many people will see his ad, even if it looks quite creative. Likewise, you might have a terrific business idea, but your customers won’t find you if the search engines don’t show your site in search results.
With the right SEO strategy, you will achieve significant increases in website traffic, your brand awareness, and ultimately your bottom line. You are probably reading this article because you don’t know how to increase the number of leads and get them through the sales funnel. Below you will find 7 effective SEO strategies for small businesses 2021 that apply to any industry.
The higher the position of your site in the search results, the faster your business will develop. You cannot achieve everything overnight. But, putting into practice the 7 tips below, you can achieve significant results.
1. SIGN UP WITH GOOGLE MY BUSINESS
Have you already created your account in Google My Business and Yandex.Directory? If not, then what are you waiting for? Create an account now – it’s completely free!
According to a 2015 study by Think With Google, nearly a third of queries made from mobile devices are queries based on the user’s current location (for example, “coffee shop near me”). But this data refers to 2015. User behavior changes dynamically from time to time. The number of similar searches without the words “near me” has increased by 150% over the past two years. Google and Yandex prioritizes displayed search results based on user intent. For example, results based on the user’s current position are considered the most relevant. For this reason, having an account in Google My Business and Yandex.Directory is an integral part of a successful local SEO.
First of all, create a free profile and enter the data: your company’s phone number, address, opening and closing times (business hours), other information that may be useful to users. This data will appear in Google Map search results.
Also Read : How Does Seo Help Improve Your Brand Awarness?
One of the key benefits of Google My Business is the ability to share experiences (leave reviews) using a dedicated tool. Each new review will be notified by a letter to your e-mail. You can respond to any feedback, start a dialogue with the user. This is a great way to turn a “reviewer” into a regular customer.
The second important feature of Google My Business and Yandex.Directory is the presence of a section with questions and answers. According to research, most people do not want to call company representatives, preferring to conduct a dialogue using the messaging tools on the site.
After creating an account in the Yandex and Google help systems, add your business data to other local directories: Yelp, TripAdvisor, and others. Thus, you will further expand your audience of potential customers.
2. OPTIMIZE YOUR SITE
Search engine optimization of website pages (SEO) is much more than adding keywords, headline and main content. Your job is to create quality content that includes keywords, LSI words, and other related keywords. The increased concentration of key phrases is more likely to harm your site’s rankings than increase it. Optimize your target keyword phrase in the following sections:
- Main content.
When optimizing your page for location-based searches, add specific terms and names that potential customers can use to find your business. For example, if a user is looking for a Digital Marketing course in Varanasi or the surrounding area, they are more likely to use the search phrase “Varanasi Digital Marketing course” than just “Digital Marketing Course.”
3. OPTIMIZE YOUR SITE’S PERFORMANCE AND MAKE IT MOBILE-COMPATIBLE
Use an original design, attractive fonts and a nice color scheme to make your site look amazing. But, if it loads slowly, you will lose some traffic and rating. Before starting your link building and content development campaigns, do everything you can to ensure that your site is performing at peak performance.
If the site has a good structure and its pages load quickly, search engine robots can quickly crawl and index its pages. Eliminate any technical issues you encounter, such as:
- Duplicate content.
- Duplicate title and description meta tags.
- Incorrect sitemap.
- Broken links.
- Unoptimized images.
- Incorrectly used canonical tags.
- Images are not in the correct format and resolution.
Check your site carefully for additional tools such as SEMRush and others.
4. USE MICRO-MARKUP TO STRUCTURE DATA
Local markup helps search engines to identify individual components of pages, for example:
- Company name.
- The local address of the company.
- Contact phone number.
- Rating of the quality of goods and services provided.
- Working hours and so on.
JSON-LD is the preferred micro-markup format for local SEO. All data is displayed as a substring in the search results. A handy tool that generates micro-markup code is located on the Schema.org website
5. PLACE INFORMATION ABOUT YOUR BUSINESS IN SPECIAL DIRECTORIES AND LOCAL PROFILES
The success of a local business is largely due to the accuracy of the contact information you provide, such as company name, address, phone number. It is imperative to ensure the accuracy and consistency of contact information in all quotes, as they represent online mentions of your business, making it easier to find it. Correct quotes contribute not only to an increase in the rating of your company directories, but also to an increase in the rating of your site as a whole. The best way to create quality quotes is to use a dedicated tool to spread the word about your company.
6. OPTIMIZE YOUR WEBSITE CONTENT
According to Bill Gates, content comes first, and that’s the truth. Content marketing is the best way to grow your company’s potential customer audience. However, not all small business owners have the resources to launch truly effective content marketing campaigns. Therefore, we bring to your attention two important tips for content marketing:
- Give priority to video content. It takes less time to create and promote videos than running a text blog. According to numerous studies, the majority of Internet users prefer video content. By betting on video content, you will satisfy the needs of the majority of your audience.
- Use social media and other popular content distribution channels. If you focus on a single channel of information dissemination, you are unlikely to achieve great success in content marketing and will not be able to significantly expand your audience of users. Use all social platforms to distribute content. By choosing the right channel for disseminating information, you will increase your target audience.
7. GET LINKS FROM REPUTABLE LOCAL ONLINE RESOURCES
Links from reputable web resources can significantly increase your site’s search engine rankings. However, many small business owners neglect this strategy.
For links, look at local bloggers, newspaper sites, event pages, and other resources that contain content relevant to your business.
To collect links, you need to figure out where your competitors are getting them from. Tools like SEMRush and Ahrefs will help you with this.
Organic traffic is the best way to generate conversions and sales. Use the strategies listed above to boost your site’s search engine rankings and the results won’t be long in coming.