If you notice a decrease in organic traffic compared to previous indicators, this may be due to the latest changes in the Google content rating system. Some innovations have a significant impact on a site’s ranking in search results.

Don’t forget that Google is constantly making various changes to its algorithms. This means that SEO strategies that were highly effective last year or even a month ago may turn out to be completely unviable in the current environment.

In the fast-paced world of digital marketing, it is critical for B2B companies to maintain a competitive advantage if they want to strengthen their online presence. Even in 2024, search engine optimization (SEO) will remain a major component of online success.

In this article, we’ll look at basic SEO strategies for B2B companies that will help you succeed even in the face of Google’s ever-changing criteria. All of them correspond to the latest trends and algorithms in the digital space.

5 BEST SEO STRATEGIES FOR B2B COMPANIES IN 2024

Here are the best SEO strategies for B2B companies in 2024:.

They are aimed not only at increasing website visibility, but also at generating high-quality leads. This, in turn, drives growth and competitiveness in the B2B sector.

1. QUALITY AND RELEVANCE OF CONTENT

 

 

Producing well-researched and well-written copy is of utmost importance. High-quality content not only provides value to the reader, but also has a positive impact on the authority and expertise of the brand.

It is very important to understand your B2B audience and their pain points. Your content should directly address the issues, questions, and challenges faced by potential customers in a specific industry. This relevance ensures that your content resonates with your audience and encourages engagement.

When creating quality copy, you need to include relevant keywords that your audience is most likely to use in their queries. This will help search engines correctly identify the topic of your content and rank it properly in search results.

Longer, more comprehensive text that covers a specific topic in detail tends to rank higher in search results. It’s not just about the volume, but also about the depth of information that satisfies the user’s intentions.

Adding different types of media—including images, videos, infographics, and charts—can improve the user experience and make your content more engaging.

Focus on the intent of the search query. Google’s algorithms increasingly favor content that directly addresses users’ questions and needs. Analyze search queries and create pages that match people’s intent.

Monitor user engagement with your content. High click-through rates, low bounce rates, and more time spent on page are positive signals to search engines that your site is valuable and relevant.

Regularly update and add to your content to keep it relevant. Outdated information will negatively affect the site’s ranking in search results.

Creating well-researched and engaging content will not only improve your search engine rankings, but will also build credibility and brand reputation in your target market.

2. OPTIMIZATION FOR MOBILE DEVICES

Websites optimized for mobile devices usually have a responsive design. In other words, their layout and content automatically adapt to different screen sizes and are always displayed correctly. This ensures a first-class user experience on both personal computers and mobile devices.

At the moment, Google primarily focuses on the mobile version of the site when indexing and ranking. Thus, if a page is not optimized for smartphones and tablets, it will rank lower in search results, which will negatively affect your SEO indicators.

Optimizing for portable devices improves the user experience for people visiting the site from a tablet or smartphone. Websites that are fast, easy to navigate, and publish content in a format that fits small screens have a better chance of attracting and retaining mobile users.

Optimizing for smartphones and tablets can reduce bounce rates (the number of visitors who leave shortly after opening a page), which is a positive factor for search engines. If users can easily find the information they need on your mobile site, they’ll be more likely to stick around and take a closer look.

Many mobile queries have regional intent, such as searching for nearby businesses. Optimizing for handheld devices can improve your local SEO by making it easier for potential customers to find your B2B company on tablets or smartphones.

Clients expect a fast website. Optimizing for mobile devices often involves reducing page load times. By minimizing it, you will not only improve the user experience, but also increase your ranking in search results.

Optimizing for handheld devices is a key element of an SEO strategy to ensure that your site runs smoothly on smartphones and tablets, attracts and retains mobile traffic, and ultimately improves your visibility and leads to online success.

Recently, voice search has become increasingly popular among mobile users. This is why it is important to optimize content for it. You should structure it in such a way that your site provides concise and clear answers to frequently asked questions for voice search.

 

3. OPTIMIZATION FOR VOICE SEARCH

 

 

Voice search tends to use more conversational and simpler language. B2B companies should include long-tail keywords and phrases in their content that match the way people speak rather than type.

Content that contains clear and understandable answers to frequently asked questions will be more likely to appear as a snippet (extended description) in voice search results. Proper page structuring can increase your chances of getting listed in search results.

Voice search is often used for local queries, such as “find B2B companies near me.” Make sure your business is accurately listed in local directories and optimized for local SEO to improve your site’s visibility in voice search results.

Implementing schema.org markup on your website will help search engines better understand your content and optimize it for voice search. The results will be more accurate and relevant.

Make sure your company’s contact information, hours of operation, and other important details are accurate and up-to-date, especially if you serve a local or regional market. This information is often searched for using voice search.

4. VIDEO SEO

Video content will expand your online presence. When properly optimized, it will complement your articles, making your site more attractive to a wide range of users.

YouTube is the second largest search engine in the world, so it can’t be written off. Optimizing titles, descriptions, and tags will help your videos take good positions in the video hosting results and, as a result, in Google search results.

Adding transcripts and subtitles to videos improves accessibility and makes it easier for search engines to index. It will also help viewers who prefer to watch videos with the sound turned off or who have hearing impairments.

Attractive and relevant video thumbnails help increase click-through rates. A well-chosen image can increase click-through rates and YouTube views.

Add relevant keywords to titles and descriptions to help search engines understand the content of your videos, so they will appear in search results more often.

Consider the length and type of video. Some topics are best suited for short, punchy videos, while others are best explored in depth in a long-form format. Also, pay attention to the preferences and needs of your audience.

Creating video sitemaps will help search engines understand the structure of your video content, making it more likely to appear in video search results.

Promote your videos on social media using email marketing and other channels. Encourage viewers to share your videos to improve SEO and get more backlinks to your site.

5. LINK BUILDING

 

 

For search engines, backlinks act as a kind of recommendation from other sites. When authoritative and relevant resources link to your content, it increases your brand’s credibility and trustworthiness in your specific niche or industry.

Quality backlinks are an important factor for search engine ranking algorithms. If you get them from reputable sources, then you can safely expect an increase in your site’s ranking in search results for your target keywords.

Backlinks can increase your visibility in search engines and even drive direct referral traffic to your site. Transitions from other sites to yours significantly expand your reach.

Getting backlinks from authoritative sites is a recognition of the quality and relevance of your content. Thanks to a good link profile, you can increase user trust in your information and brand, which will ultimately lead to increased engagement and conversion.

Building relationships with other companies and sites in your industry is an important part of link building. Networking opens up the potential for guest posting, cross-promotion, and other forms of collaboration in the future.

Guest posting on sites related to your industry allows you to drive traffic to your own site. This is an effective way to not only get backlinks, but also build authority in a certain field.

Collaborating with influencers and opinion leaders in your niche can lead to backlinks from their websites or social media profiles, allowing you to reach a wider audience.

Analyzing your competitors’ link profiles will help identify link building opportunities. Identify the sites that link to them, and try to connect with them.

CONCLUSION

Remember that SEO is an ongoing process. Staying up-to-date with the latest trends and algorithm changes is essential for long-term success. Adjust your SEO strategy as needed to stay competitive in an ever-changing digital environment.

Start putting into practice the search engine optimization techniques described in this article. This will allow you to confidently navigate a volatile digital landscape and ensure your B2B company has a strong online presence for years to come.

Search engine optimization is the basis of a website’s online visibility. This is the only channel that did not suffer a decline in the conditions of a full-scale invasion: in 2023 in Ukraine, the total volume of investments amounted to 6 billion 815 million UAH. Ukrainian digital specialists sincerely trust SEO optimization, and the potential for further increase in investment volume is only increasing.

However, nothing is permanent in the SEO space. Since search engines are constantly improving their algorithms, digital professionals need to stay up to date with the latest trends, trends, and changes. We suggest being proactive and familiarizing yourself with the most important SEO trends in 2024.

 

SEO Trends to Consider in 2024

The field of search engine optimization is transforming due to changes in user behavior, how search engine algorithms work, and other factors. If you don’t take into account industry trends, you can say goodbye to good positions in search results.

Any competitive brand needs to stay ahead of its competitors. So, what new challenges will you face in the coming year? We tell you below.

The emergence of Google Search Generative Experience

Search Generative Experience (S.G.E.) is Google’s AI-powered search engine. SGE is currently available to a limited number of users in the United States.

Google introduced Search Generative Experience (SGE) to improve the user experience and develop search in the future. To do this, Google uses generative artificial intelligence to provide quick, concise topic reviews to improve search results.

This phenomenon is becoming more common, changing the way users interact with search engines and how websites are optimized to attract traffic.

What can we expect from this trend? First of all, we should talk about the transition to a more interactive and convenient search, where the algorithm understands and provides for the needs and intentions of the user. However, it is not known exactly what factors influence the links that appear next to a fragment. Perhaps this is precisely the problem that frightens many specialists.

But the good news is that you don’t have to abandon traditional SEO practices because of the advent of SGE. While AI-generated results may change user behavior, SERPs still contain traditional search results.

Adapting content for voice search

From a novelty to an integral part of working in the digital space, this is exactly what can be said about voice search. According to statistics, more than 1 billion voice requests are made every month. As of 2023, 27% of people use voice search on mobile devices.

With the growing number of voice assistants (Google Assistant, Amazon Alexa, Apple Siri) and devices supporting these technologies, optimizing content for voice search should be part of your SEO strategy in 2024.

Optimizing content for voice search goes beyond simply adding long-tail keywords or phrases. It’s about having a deep understanding of what questions users might ask out loud. For example, creating rich FAQ sections based on these queries will improve your chances of getting featured in voice search results. In addition, the content should be tailored to answer in both simple and understandable language and in a more expert way.

Search without clicks

Now for the bad news: non-clickable searches are on the rise. According to the study Semrush, 57% of mobile searches and about a quarter of desktop searches do not result in a click. This means that when making a search query, the user does not click on any of the suggested results.

The problem isn’t always errors or irrelevant search results. Google’s advanced SERP features such as knowledge panels, snippets, and quick action tools immediately satisfy user intent and provide concise, to-the-point answers.

For example: When searching for celebrities, Google immediately returns the person’s biography and other important information. Store opening hours or contact details can be found directly on Google Maps. Google also provides quick calculation, transformation, and conversion tools for search queries such as “dollars to hryvnia”, “miles to kilometers”, etc.

It’s no surprise that many SEOs are concerned about this trend because it can reduce website traffic. But there is a solution: try to create content that will make people watch the extended answer. How to do it:

• answer frequently asked questions;
• add question words;
• structure information in a natural way;
• add images, videos, and other media files;
• use micro markup.

EEAT and emphasis on experience

Google is concerned about the amount of AI content that is spreading so quickly in modern realities. The search engine wants to make sure that content is created by real people with practical experience to improve the quality and relevance of search results.

 

 

In 2022, Google added another content quality criterion to its EAT framework.EEAT— experience, expertise, authority, and reliability. Therefore, for a search engine, the hands-on experience of content writers has become another important factor in determining the quality of a web page.

Improving your EEAT score is a long-term endeavor that requires creating high-quality content, quality backlinks, and positive user reviews. In addition, it is not only the quality of the content that is important but also the authority of the person who creates it. Among the recommendations:

• add topic clusters to create a robust content ecosystem;
• be honest: indicate sources of information, check facts;
• add author biographies to the blog page: describe their experience, credentials, qualifications, etc.;
• write for people, not algorithms.

Popularity of video content

Video content isn’t just about short skits on TikTok or reviews on YouTube. Today, this format opens up new horizons and opportunities for many brands, because:

• In 2022, video made up 82% of all internet traffic, up from 73% before the pandemic.
• 96% of people have watched explainer videos to learn more about a product or service.
• In 2023, 91% of companies used video as an online marketing tool.
• The number of digital video viewers worldwide is expected to reach nearly 3.5 billion by the end of 2023.

So, have you already picked up a video camera and are ready to film? Well, wait a little longer and do a little brainstorming with video ideas. As the popularity of this format grows, the competition for the audience’s attention is correspondingly intensifying.

We recommend starting with keyword research to use relevant variations in your title, description, and video tags. Use design tools to create attractive and relevant thumbnails to improve click-through rates. Lastly, add metadata and descriptions with targeted keywords to allow search engines to understand your video content faster.

Changing user search intent

Understanding search intent is a key component of an SEO strategy because it ensures that content matches the user’s needs and desires. With the advent and development of AI and other technologies, the nature of queries is changing: users are looking for instant answers and using voice search capabilities.

User search intent is shifting toward transactional and commercial queries as Google recalibrates SERPs to shift attention away from purely informational content. To adapt to changing user search intent and adjust your strategy, follow these tips:

• Understand the new purpose of your keywords. Determine how keywords related to your business are being used in new ways. Make sure the content effectively answers user queries.
• Optimize for transactional queries: Ensure that product pages, pricing pages, and other transactional content are optimized for search engines and users.
• Monitor how these changes affect your traffic and conversions. Make adjustments to your daily work as needed and monitor the effectiveness of your efforts.

AI content and technologies for content creation

Even though Google insists on “real content for real people,” artificial intelligence will still be an integral part of the work of digital professionals in 2024. Of course, we’re not talking about writing texts from A to Z using ChatGPT (you shouldn’t do that 🙂).

Although AI technologies will not replace human talents one hundred percent, they will significantly facilitate the performance of several routine tasks of an SEO specialist:

• Setting technical tasks for editors and copywriters. In a few minutes, AI tools will create a document with the structure, and purpose of the future text and write down the desired keywords.
• Generating ideas for SEO content. Of course, talking to a chatbot is no substitute for informed keyword research. At the same time, AI tools will help generate content ideas with less effort and save time.
• Keyword research tools can help you automate processes that require manual processing of spreadsheets.
• Auditing and monitoring platforms can help identify changes and technical issues on any website.

Relevant content that is updated regularly

With competition growing rapidly and content to suit everyone’s tastes, regularly updating content is key to maintaining a web page’s ranking in search results.
The content lifecycle is accelerating, so what was relevant yesterday may lose its value today. But when we talk about updating content, we shouldn’t just focus on maintaining up-to-date facts and figures. Make sure the content matches the user’s search intent and competes effectively with new content on the same topic.

Conclusions: What else should you pay attention to in 2024?

As we see, in 2024 SEO will not disappear anywhere – the field will develop, and adapt to technological progress and new challenges. The basic principle of content optimization will remain, but the strong influence of new trends such as AI technologies, voice search, changes in user search intentions, etc. cannot be denied.

Finally, we would like to draw your attention to several more important trends that await digital specialists in 2024:

• The rise in popularity of AI-generated images. There is a possibility that AI-generated images will rank in search results. However, it is unknown exactly how Google will process AI images and what impact they will have on SEO.
• Google is expanding and improving its shopping features – Merchant Center, Google Shopping, etc. E-commerce websites should use these platforms to gain additional display space in the Shopping section.
• User-centric. Search engines favor websites that offer a seamless and valuable user experience. Factors such as page loading speed, mobile responsiveness, and content relevance play a key role in determining a web page’s ranking.
• Increased emphasis on multimedia content, including video and interactive elements. Search engines are more likely to reward websites that engage users with rich and interactive content.

We live in the digital age, so today hardly anyone would deny the connection between User Experience and Search Engine Optimization. UX focuses on meeting the needs of users, while SEO is used to promote sites with the most useful content for them.

Modern search algorithms recognize this synergy. They reward sites that combine effective SEO strategies with good UX. The time has come to study their connection in detail. After reading this article, you will be able to understand why achieving success online today requires a combination of good UX design and search engine optimization.

CONTENT MARKETING AND UX DESIGN

 

The digital age has changed the rules of content creation. There is no longer any point in simply stuffing articles with keywords and focusing solely on content production. Modern content strategies are based on understanding and taking into account customer intent. Every page visit, click, and request helps you understand what exactly the user is looking for.

Marketing platforms play a critical role in popularizing this approach. Innovative SEO tools allow you to focus not only on the relevance of keywords but also on the context in which those words are used. This way, you can ensure that the content resonates with readers and meets their expectations.

Moreover, by using UX design principles when producing content, brands are able to provide the most comfortable access to it. We are talking about an intuitive, clear layout, attractive visual effects, and interactive elements that increase the usability of the site.

When readers discover content that is relevant and enjoyable to consume, they are more likely to stay on the page and make a purchase. This is a signal for search engines, who see activity on the site and raise it higher in search results.

But how do you ensure that your content matches user intent? To do this, you need to shift your focus from keyword optimization to actually understanding what your prospects are asking for. By analyzing top search results, brands can understand what questions users are trying to answer. This, in turn, is the basis for creating both customer-centric and SEO-optimized content.

Content production is more than just writing text. You must empathize with the user’s experiences, understand their needs, and provide solutions to their problems. In the dynamic interplay between UX and SEO, content is critical and must be produced with customers in mind.

PAGE FRIENDLINESS: ONE OF THE PILLARS OF SEO

 

Navigating the digital world can be compared to moving around a city. There are express lanes, confusing intersections, and even interesting sights. In this metaphorical city, the design and functionality of your web page form the infrastructure that determines how visitors navigate and experience your content.

One of the most significant shifts in SEO has come with the rise in the importance of page friendliness. Google has introduced metrics like Core Web Vitals that highlight the importance of a seamless, customer-centric experience. New metrics take into account aspects such as loading speed, interactivity, and visual stability.

Now imagine that a visitor comes to a beautifully designed page, but sees that it takes a long time to load or is inconvenient to read due to annoying flickering of elements. The pleasure from aesthetic appeal quickly disappears, replaced by disappointment. This negative user experience can turn off visitors, increase bounce rates, and ultimately lower search engine rankings.

However, creating an optimized page is more complex than just ensuring fast loading times. Here are the most effective methods for improving your website:

• Responsive design. With the dominance of mobile users, make sure your site looks and functions flawlessly on all devices.
• Intuitive navigation. Make it easy for visitors to find what they are looking for. A clear and well-structured menu can increase user engagement.
• Optimizing visual content. High-resolution images are very beautiful, but they can slow down the site. To achieve balance, use compressed but high-quality images.
• Minimalism. Avoid unnecessary plugins, widgets, and third-party scripts that can slow down page performance.
• Clear calls to action (CTAs) They will help users better navigate the site, making it easier to complete the target action.

The consistency of UX design and SEO optimization allows you to ensure that the site not only attracts new ones but also retains regular visitors, thereby rising higher in search results.

SYNERGY OF SEARCH INTENT AND USER-CENTRIC DESIGN

 

 

Search intent has become the holy grail of modern SEO. It allows you to understand what exactly users want when typing a query in search engines. However, recognizing this intention is only half the battle. Combined with User-Centric Design, you can revolutionize how visitors interact with your web pages, resulting in increased engagement and higher search rankings.

This is why the combination of Search Intent and User-Centric Design makes a big difference:

1. Relevance is more important than keywords. While keywords are still important, it is the context around them that determines relevance. If a user searches for “best coffee machines,” they may be looking for reviews, a buying guide, or a list of the best models. By understanding this intent and designing your page accordingly (for example, with easy-to-use lists and review videos), you can ensure that visitors find exactly what they’re looking for.
2. Reduced bounce rate. When the design matches user intent, visitors are less likely to return to the SERP. They find value in content, and good design keeps them engaged.
3. Increased trust and authority. Consistent and user-friendly execution of user intent allows a brand to become trusted and authoritative in its field. Over time, this can lead to more organic traffic and better search rankings.
4. Increased conversion rate. When a page aligns with user intent and has a seamless UX design, it naturally guides visitors to the desired action, whether that’s signing up for a newsletter, making a purchase, or filling out a contact form.

Understanding your audience’s needs and developing designs that reflect those needs is paramount to successfully synergizing UX and SEO. This way, you not only increase user satisfaction but also strengthen your brand’s digital presence in search results.

 

FEATURES OF CONTENT CREATION

 

 

Content serves as a bridge connecting the brand to the audience. But in an era of information abundance, it’s important to create it with both user and SEO goals in mind. Today, articles stuffed to the gills with keywords will no longer help you – you need content that resonates, informs, and increases the value of the site.

Features of creating content for a modern website:

1. Answer real questions. To truly meet user needs, you need to ask yourself: “What does my audience want to know? What problems are they trying to solve? By matching content to these requests, you can not only inform visitors but offer solutions to their problems.
2. Don’t get hung up on keywords. While it’s important to include relevant keywords for SEO, the text should look natural. Marketing platforms help authors find a balance and make content not only interesting but also optimized for search engines.
3. Interactive and varied formats. People are now looking for a variety of forms of content, from blog posts and infographics to podcasts and videos. Targeting multiple formats at once allows you to increase user engagement and increase time spent on the site, which is a positive signal for search engines.
4. Consistency and authenticity. Regularly updating content and ensuring its accuracy increases the authority of the site. Authentic content, based on reliable sources and free of false information, inspires trust among both users and search engines.
5. Engagement and feedback. Encourage customers to write comments, reposts, and feedback. This two-way interaction not only provides information about user preferences but also increases the reach and awareness of the content.
6. Accessibility and structure. Use clear headings, lists, and a thoughtful structure. This makes content more accessible and allows readers to quickly find the information they need, which in turn improves user experience and SEO.

In the combination of UX and SEO, content plays a key role. It’s how brands communicate, connect, and convert leads. By creating content with users’ goals in mind and following SEO best practices, you can truly stand out from your competitors by ensuring both high engagement and good search engine visibility.

 

UX AND SEO BEST PRACTICES: CREATING A COHESIVE DIGITAL EXPERIENCE

 

 

 

 

Combining UX (User Experience) and SEO (Search Engine Optimization) may seem like a daunting task, but with the right best practices, you can create a seamless, efficient, and user-friendly digital experience. Below are some effective and proven recommendations that will set you on the right path:

1. Focus on mobile responsiveness

• Since much of the world’s web traffic comes from mobile devices, make sure your site is optimized for smartphones and tablets.
• Use responsive web design so that your site automatically adjusts to the user’s device screen size.

2. Engage users with compelling content

• Understand your audience’s needs and tailor your content accordingly. The text must be valuable, original, and contextually relevant.
• Use multimedia elements—images, infographics, and videos—to cater to different user preferences.

3. Optimize page load times

• Slow page loading results in higher bounce rates. Use tools like Google’s PageSpeed ​​Insights to identify problems.
• Compress images, use browser caching, and minimize server response time.

4. Implement intuitive navigation

• Make sure the site structure is logical and convenient. Use clear headings, breadcrumbs, and an optimized sitemap.
• Ensure that your site’s search function provides accurate results and that drop-down menus are easy to use.

5. Use natural language and keywords

• When creating content, include keywords naturally without crowding them.
• As voice search continues to grow in popularity, adopt a more conversational tone and use long-tail keywords that mimic human speech.

6. Focus on accessible design

• Make sure your site is accessible to everyone, including people with disabilities.
• Use contrast effectively, provide alternative text for images, and make your site navigable using keyboard buttons.

7. Improving internal linking

• Strategically placing internal links increases time on site. It allows you to redirect users to relevant content and increases the authority of the page.
• Anchor text should describe and relate to the content of the link.

8. Use SEO tools

• Use a rich arsenal of SEO tools to manage and optimize your content. In addition, you will always be aware of the latest changes in search algorithms.

9. Accept feedback

• Use feedback tools and surveys to understand customer pain points.
• Regularly review and adjust your UX and SEO strategies based on analytics and user feedback.

10. Follow algorithm changes

• Search engine algorithms are changing. Monitor updates to avoid possible errors and take into account new recommendations.

Integrating UX and SEO strategies not only increases website visibility and provides a pleasant user experience. You create a holistic, user-centric digital journey that satisfies both customers and search engines. This synergy is the basis for a successful online presence in today’s competitive environment.

 

A HARMONIOUS COMBINATION OF UX AND SEO IS THE KEY TO SUCCESS

 

The digital world is constantly changing, but the connection between UX design and SEO remains constant. This dynamic duo can be the difference-maker for a business. Just as a delightful user experience sets the stage for meaningful interactions, strong SEO ensures that your message finds its audience.

With SEO tools, you can not only keep up with the digital evolution but even get ahead of it. It’s time to step into the future – the digital renaissance is just around the corner!

Are you looking for the best on-page SEO tools to use on your website?

On-page SEO tools help you optimize your web pages according to search engine guidelines, increasing your chances of ranking higher in search results and attracting more organic traffic. They also provide information and recommendations to improve the user experience, resulting in increased engagement and reduced abandonment.

Additionally, on-page SEO tools automate and streamline the optimization process, saving you time and effort while implementing effective SEO strategies. So, if you hope to attract visitors to your website, you need these tools. In this article, we’ll talk about how we choose the best tools for on-page SEO on your website, as well as what it is about these tools and plugins that make them so great.

 

9 Best Tools for On-Page SEO

1. AIOSEO

 

The AIOSEO plugin is designed to optimize on-page SEO for WordPress users. It provides a user-friendly solution with a full range of tools and features to increase your website’s visibility in search engines. As a tool for optimizing individual pages, AIOSEO is useful because it shows you exactly what you need to do to optimize individual pages and displays recommendations at the bottom of any WordPress page or post or in the right-side menu.

Recommended Elements: AIOSEO contains all the recommended elements you should look for in a page SEO tool, such as:

• Comprehensive Capabilities: AIOSEO provides comprehensive content analysis, providing information and recommendations for optimizing site content, including keyword usage, readability, meta tags, etc. Additionally, the program automatically generates XML sitemaps for your website and integrates well with social media platforms and WooCommerce.
• User-friendly interface: This plugin has a user-friendly interface and intuitive features that make it easy to optimize your website content for search engines.
• Performance and Compatibility: AIOSEO is designed to work well with other popular WordPress plugins, themes, and hosts. The program is regularly updated and improved to ensure compatibility with the latest SEO standards and search engine algorithms.
• Reporting and Analytics: The AIOSEO plugin allows for advanced control over canonical URLs, manages redirects, integrates Google Analytics, and generates SEO audit reports.
• Support and Documentation: AIOSEO offers real-time technical support, provides useful technical documentation on its website, and maintains a blog.
  Plan Pricing: Plans include Basic, Plus, Pro, and Elite licenses, with the Basic plan costing $49.60 per year.

Why We Like It: AIOSEO is a great tool for optimizing website pages, with extensive optimization capabilities, a user-friendly interface, social media integration, local SEO capabilities, WooCommerce compatibility, and constant updates to help you stay relevant in the ever-changing SEO landscape.

 

2. Yoast

 

 

Yoast SEO is designed to help website owners and content creators optimize on-page SEO and is included in our list as an AIOSEO alternative. It provides tools and features to optimize keywords, improve content readability, and improve technical SEO elements. The goal of Yoast SEO is to improve website visibility, attract organic traffic, and improve search engine rankings. Plus, with page analytics, you can easily apply the plugin’s suggestions to your content without leaving your screen.

 

Recommended Items: Recommended items offered by Yoast that made it onto our list include:

• Comprehensive Features: Yoast provides comprehensive content analysis, including keyword optimization, readability, and overall SEO score. It offers real-time suggestions and feedback: internal linking suggestions, content previews, and more. It also generates XML sitemaps, allows you to set canonical URLs, optimize meta tags, and control how content appears in search engine results and social media.
• User-friendly interface: This plugin has a user-friendly interface that makes it easy to understand and implement SEO best practices, even if you are not an SEO expert. It provides clear instructions and real-time feedback to help you optimize your content effectively.
• Performance and Compatibility: The Yoast plugin is constantly updated with the latest SEO practices and algorithm changes. The tool is actively maintained and improved, providing access to the latest SEO features and recommendations.
• Support and Documentation: Yoast offers all sorts of training, webinars, FAQs for top articles, 24/7 Yoast Premium and Yoast Shopify support, and free support forums.
  Pricing and Plans: Yoast offers a free version of its plugin, users can choose a Premium plugin for $99 per year or a Subscription plan for $229 per year.

Why we like it: Yoast simplifies the process of optimizing your website’s SEO pages, helping you save time, improve search engine visibility, and enhance the user experience, which ultimately contributes to the success of your site.

Google Search Console

 

With the Google Search Console plugin, users can easily integrate Google Search Console functionality into a website’s content management system (CMS). It simplifies the process of reviewing your site in Search Console, submitting sitemaps, and monitoring key SEO metrics. With this plugin, website owners can effectively manage their website’s SEO performance and resolve any issues directly in the CMS interface.

 

 

Recommended Items: Some of the most requested features that make Google Search Console one of the best plugins on our list include:

• Comprehensive Features: GSC offers an incredibly useful URL Inspection tool to help you understand how Google has indexed and displayed a URL and troubleshoot any indexing or crawling issues. You can also test and validate the implementation of structured data to improve search results performance and content understanding.
• Performance and Compatibility: GSC helps identify and resolve mobile device-related issues to improve user experience and search rankings on mobile devices.
• Reporting and Analytics: With GSC, you can get data on impressions, clicks, average position, and CTR to understand how your site is performing in Google search results. You can also track the indexing status of pages, and evaluate the effectiveness of meta titles and descriptions by analyzing search queries and the number of clicks.
• Support and Documentation: Google provides a detailed Help Center where users can find tips and instructions for using Search Console, as well as answers to frequently asked questions.
  Pricing and Plans: Google Search Console is free to use. However, there are restrictions on its use.

Why we like it: First of all, we like that this plugin is free! (Using Google Search Console as an SEO tool allows you to make data-driven decisions, improve site performance, and improve your organic search visibility.

 

RankMath

 

RankMath is another good alternative to AIOSEO as it is a user-friendly and comprehensive on-page SEO tool. It is designed to optimize various elements of a website, improve its visibility, and increase its ranking in search results. Additionally, RankMath helps website owners and marketers effectively optimize their websites by tracking their SEO performance to increase online visibility and organic traffic.

Recommended Elements: RankMath offers all the important elements you need to boost your site’s performance with an SEO plugin, including:

• Comprehensive Features: RankMath provides content analytics that evaluates readability, keyword usage, internal linking, and other factors that impact SEO. Additionally, the plugin offers advanced schema markup capabilities, helps optimize on-page elements, and automatically generates XML sitemaps for your site.
• User-friendly interface: The plugin has an intuitive and user-friendly interface, making it easy for beginners and non-technical users to optimize websites for search engines.
• Performance and Compatibility: RankMath is designed to be compatible with other popular WordPress plugins and themes. It receives regular updates, bug fixes, and new features, allowing you to always stay up to date with the latest advancements in SEO.
• Reporting and Analytics: RankMath offers built-in tools to monitor your website’s SEO performance. It tracks keyword rankings, search impressions, and click-through rates. Additionally, RankMath seamlessly integrates with Google Search Console, allowing you to view important data such as impressions, clicks, and average position directly in your RankMath dashboard.
• Support and Documentation: The RankMath team provides support through an online knowledge base and community forums.
  Pricing Plans: There are three pricing tiers, including a Pro plan for $59 per year, a Business plan for $199 per year, and an Agency plan for $499 per year.

Why We Like It: RankMath is committed to simplifying the process of optimizing websites for search engines and helping users achieve better rankings and organic traffic.

SemRush

 

 

SemRush is a comprehensive SEO tool designed to help digital marketers and website owners improve their online visibility and search engine rankings. SemRush’s goal is to provide users with actionable insights, data-driven recommendations, and a range of features including keyword research, content optimization, and reporting. Using SemRush, users can optimize their on-page SEO efforts and drive organic traffic to their sites.

Recommended Items: SemRush comes with a number of recommended features that make it one of the best SEO plugins, including:

• Comprehensive Features: SemRush offers recommendations on keyword placement, meta tags, headings, content length, and on-page readability, and allows you to analyze competitor sites and their organic search rankings.
• Reporting and Analytics: SemRush conducts a comprehensive site audit for broken links, duplicate content, crawl ability, page speed, and other SEO factors, and tracks keyword rankings over time. Additionally, SemRush offers comprehensive reporting features to help you measure the performance of your on-page SEO campaigns.
• Support and Documentation: Help Desk, an extensive online resource center with a blog, help center, webinars, and more.
  Pricing and Plans: Semrush plans come in three tiers, starting with the Pro plan at $119.95 per month. The Guru plan costs $229.95 per month and the Business plan costs $449.95 per month.

Why we like it: SemRush is known for its extensive database, data accuracy, and user-friendly interface, making it a premier tool for SEO analysis and strategy.

MonsterInsights

 

With the MonsterInsights plugin, users can easily integrate Google Analytics with their WordPress sites. It allows site owners to access valuable data and insights about site performance, visitor behavior, and conversion rates. By making it easy to track and analyze, MonsterInsights helps you optimize your content, enhance your site’s user experience, and improve overall site performance.

Recommended Elements: MonsterInsights elements that earn it a spot on our best list include:

• Comprehensive Capabilities: Effective on-page SEO aims to increase conversions, whether it’s signing up for a newsletter, making a purchase, or filling out a form. MonsterInsights also offers mobile analytics to help you measure your site’s performance across different devices.
• User-friendly interface: The user-friendly interface makes it easy to navigate the analytics panel and retrieve the information you need to improve your SEO.
• Reporting and Analytics: With MonsterInsights, you can easily analyze the performance of individual pages and blog posts, determine which pages are popular, which have a high bounce rate, and how visitors are interacting with your content. With Google Analytics, you can use a variety of metrics to gain deep insight into how your site is performing.
• Support and Documentation: MonsterInsights has ongoing technical support and publishes a blog on its website.
  Plan Pricing: Plans start at $699.50 per year for the Pro 100 Site, increase to $849.50 per year for the Pro 200 Site, and go up to $999.50 per year for the Pro 500 Site.

Why we like it: While MonsterInsights is primarily focused on integrating Google Analytics with WordPress, its insights and data can indirectly support your on-page SEO efforts by helping you refine your content strategy, improve user experience, and increase conversions.

WP Rocket

 

 

WP Rocket is a caching plugin built specifically for WordPress sites. Its main purpose is to optimize the website by reducing page loading time and improving server response. With caching technologies, lazy loading, and other useful features, WP Rocket improves the user experience, increases site speed, and has a positive impact on SEO rankings.

Recommended Items: WP Rocket provides some of the most important features to look for in an on-page SEO tool :

• Comprehensive Features: WP Rocket provides caching of static HTML pages, which reduces server processing time and improves page loading speed. WP Rocket also offers options for minifying and concatenating CSS and JavaScript files and includes a lazy loading feature that delays loading images until they are visible in the browser viewport.
• Performance and Compatibility: WP Rocket allows you to optimize and clean your WordPress database, remove unnecessary data, and improve site speed.
• Support and Documentation: WP Rocket offers an extensive online help center containing technical documentation, video tutorials, access to the Facebook community, and direct customer support.
  Plan Pricing: Plans start at $59/year for Single, $119/year for Plus, and $299/year for Infinite.

Why we like it: WP Rocket is a powerful caching plugin for WordPress that indirectly helps with on-page SEO. This optimization helps improve overall site speed, user engagement, and speed of adoption, resulting in higher search rankings and improved SEO results.

 

Ahrefs

Ahrefs is a comprehensive SEO tool designed to help website owners, marketers, and SEO professionals optimize their online presence. It offers a range of features and tools for keyword research, content analysis, backlinks, and competitors. Using Ahrefs, users can improve their search engine rankings, increase organic traffic, and make informed decisions to improve their overall SEO strategy.

Recommended Items: Ahrefs contains a number of features that make it one of the best plugins for on-page SEO, including:

• Rich Features: Ahrefs provides useful tools like Keyword Explorer, which helps you identify valuable keywords to search for, Content Explorer, which helps you find popular and trending content, and Site Explorer, which gives you a complete overview of any site or URL.
• Performance and Compatibility: This plugin provides the SEO Toolbar, an extension that allows you to instantly get SEO metrics and data while browsing the web and analyzing websites on the go.
  Reporting and Analytics: Ahrefs performs site audits that analyze your site for on-page issues such as broken links, duplicate content, and missing meta tags, and makes recommendations for optimization. The plugin also offers extensive backlink analysis for you and your competitors, allows you to track keyword rankings, and monitors your results with a ranking tracker.
• Support and Documentation: Ahrefs provides customers with tutorials, FAQs, and best practices for each of the features it offers.
  Pricing: Plans include Lite, Standard, Advanced, and Enterprise licenses, with the Lite plan starting at $99 per month. The Standard plan costs $199 per month, Advanced costs $399 per month, and Enterprise costs $999 per month.

Why we like it: Ahrefs provides valuable data, information, and tools to optimize your site, drive organic traffic, and improve search engine rankings.

Clearscope

 

 

Clearscope SEO’s goal is to optimize the content of website pages to improve search engine rankings and visibility. It provides keyword research, competitor analysis, and data-driven recommendations to improve content relevance and quality. The ultimate goal is to help users create high-performing, user-centric content that drives organic traffic, improves user experience, and increases conversions.

SEO content helps you rank on Google and other search engines to reach the customers and target audience you want while ranking for the right keywords. SEO writing is no exception to the many tools and programs that use artificial intelligence to facilitate content creation.

 

What are the best AI SEO writing tools?

 

AI writing software tools help us create content that ranks highly in search engines and resonates with the reader. The best AI writing tools should include some aspects of natural language processing, which can be done with your AI writing assistant.

We take a look at some of the best artificial intelligence tools for SEO content writing and what makes each tool useful. If you can use an AI tool to create content, which will provide you with the best content optimization and at the same time be readable – this is a success!

 

1. SurferSEO

 

Review:

 

Surfer SEO is an AI writing software that is especially good at SEO best practices. It focuses on the aspects of content writing that allow you to rank in search engines and generate content that Google can index. Various features will help your content reach the highest SEO scores. Surfer SEO takes care of the entire writing process, allowing you to focus on the content rather than the keyword research it does for you.

Basic moments:

 

• Keyword Research and Abstract Builder allows you to create an outline of your content with guides on titles, titles, and more specifically which keywords should be in titles versus plain text.
• You can generate content in any language. Surfer SEO uses natural language processing in the writing process, so keywords also include words and phrases that are part of natural language.
• You can publish content written with Surfer SEO with confidence knowing that the built-in plagiarism checker has checked your content. It scans your content and highlights in red anything that is considered plagiarism. You can edit these sections and rescan until nothing is highlighted in red.
• Surfer SEO can also be integrated into your browser as an extension to use on Google Docs or wherever you prefer to write and create content.
• You can always make sure that your content ranks high in search engines long after it’s been published with the audit tool – it allows you to search the URL to see how the published content ranks and edit and revise if necessary.

Outcome:

 

Surfer SEO is one of the best content-writing tools for search engine rankings. It is very easy to use and you can create your blog posts with Surfer with the confidence that you are writing optimized content.

Surfer gives you a free trial, as well as four paid plans that you can choose from if you want! Make sure you always rank high, even with older articles, by using the audit tool to find ways to improve your content’s rankings.

 

2. GrowthBar

 

 

Review:

 

GrowthBar will help you rank highly for landing pages, blog posts, and other articles. If you’re having a hard time coming up with content ideas, GrowthBar will help you write blog posts that are SEO killer. GrowthBar also lets you view Google ads and your domain authority, both useful copywriting tools for SEO.

Basic moments:

 

• Keyword research and keyword ranking are done within the platform. You can use these keywords to create SEO content that readers will love.
• Chrome extension that allows you to edit and conduct research directly in Google Docs.
• Collaborate with your team members – now you can connect your writers, editors, and other important people to the GrowthBar to create articles faster.
• They also have other useful tools like backlinks, paragraphs, and AI meta descriptions that can help your SEO content even more.

Outcome:

 

Now you can write high-quality content and collaborate with your team – add your editors, writers, and other team members to collaborate and write content in half the time. GrowthBar is an amazing AI copywriting tool for long content.

 

3. Outranking

 

 

 

Review:

Outranking is an artificial intelligence writing app that guides you through the entire writing process, from content strategy to tracking your progress and improving your writing when needed.

The program generates SEO-optimized summaries and helps you write factual content by searching authoritative websites and custom search sources for fact gathering. The AI ​​tools available in Outranking take AI to the next level, helping you develop your writing and content creation skills from start to finish.

 

Basic moments:

 

• SERP data for the top 20 ranking pages based on the keyword you search for. This is very important for analyzing your competition and creating high-quality content.
• Generate meta titles and descriptions with AI writing tools to rank outside of long content.
• Outranking gives you suggestions for internal links to improve SEO and evaluates your on-page SEO factors.
• You can track the ranking of the content you create and integrate your Google Search Advisor for optimized results.

Outcome:

This is a great AI writing tool if you are looking for content optimization that includes tracking and content strategy. There are a ton of SEO content-focused features here, and there are AI-powered article writers to help you out. You get the first month for just $7, but after that the price gets steep – $49 per month for ten articles and one domain – so it’s a bit on the expensive side, just like Surfer SEO.

 

4. WriteSonic

 

Review:

WriteSonic can be your go-to article and blog post generator, especially if you want your AI-generated content to rank high on Google. The platform can be adapted to different niches depending on which article-writing tools will help them the most. Whether you’re a content writer, an e-commerce store, a marketing team, or an entrepreneur in general. WriteSonic has over 100 AI writing tools to help you create content.

Basic moments:

• AI software will help you create blog posts and articles efficiently with keyword research and SEO tools to help you rank for specific keywords.
• If you’re an eCommerce store that wants to write fantastic product descriptions, including Amazon product descriptions, and still implement SEO – WriteSonic has the software tools to do just that.
• Content marketers can have everything they need for the content creation process at their fingertips.
• WriteSonic lets you create ads on social media and Google so that your business or service appears for relevant keywords.
• You can also generate press releases, cold email copies, company bios, and other forms of content with their writing assistant.
• WriteSonic also has Surfer SEO integration – if you want to use both AI tools to write articles and other content.

Outcome:

It’s a great platform with lots of AI article-writing tools and helpers to help you with content optimization – but it’s quite expensive, so I’d say you have to be locked into the platform to pay for a subscription.

They have a free plan that’s different from the other platforms we’ve reviewed, so you can access their SEO tools without having to pay a subscription. This AI tool is arguably best for those looking for longer content rather than marketing copy.

 

5. scalenut

 

Review:

 

Scalenut is an automated article-writing software to overcome writer’s block and generate content for social media posts, Google ads, and longer content.

This is another content optimization tool that allows you to tune into “boss mode” and get unique AI content in multiple languages. With Scalenut’s SEO Idea Generator, you’ll never run out of blog ideas.

Basic moments:

 

• You get help not only from a writing assistant but also from 2% of writing professionals who will write content for you if you need a touch of human writers.
• You can use the platform’s SEO tools to create high-quality content that prioritizes natural language processing.
• After writing SEO-optimized content, you can directly add images from the free photo bank on the platform.

Outcome:

Scalenut has the advantage of all-in-one images and AI content writing tools that make content creation easy. With three paid plans that are significantly more affordable than the previous platforms we reviewed, you can do keyword research and write AI with Scalenut.

 

6. Copysmith

 

Review:

 

Copysmith is AI writing software specifically designed for corporate and e-commerce copying – as opposed to general copying for a blog or social media posts.

The entire process, assisted by the Copysmith AI writer, is designed for the sales funnel and the buyer journey. Whether you need to write copy for a content marketing ad or write winning product descriptions for a website, Copysmith has the SEO content writing tools you need.

 

Basic moments:

 

• AI writing doesn’t have to be done alone – you can collaborate with your team at Copysmith and brainstorm ideas for content writing and optimization together. This means no more writer’s block!
• A unique aspect of Copysmith that we haven’t seen in other platforms is the ability to create bulk articles. With this feature, you can create an entire content calendar for product descriptions in a fraction of the time.
• You can also generate and create campaigns within the platform to help you focus on the other tools and key features of the launch that will make it a success.
• Copysmith boasts of being a platform that can create ready-to-run content at scale – so you can focus more on key features and less on landing pages, content generation, and article writing.

Outcome:

If you’re an e-commerce business or want to cut down on “content creator” time and focus more on the launch aspect of your business, this SEO tool is perfect. Its software specializes in e-commerce copywriting so you don’t have to think too much about it. The business content writing aspect is what Copysmith covers. You can focus on the more important parts of your business rather than keyword research and writing skills.

 

7. Closers Copy

 

 

 

Review:

ClosersCopy is your AI software for SEO blogging and marketing copy. Using machine learning and artificial intelligence, it will become your assistant in writing copies of digital ads and promotional materials.

Your personal AI content generator for all things SEO has various features that you get with the paid plan, and most of these other tools are very useful for improving your marketing and blog copy. Different content generators on the internet specialize in or do great things. CloserCopy is great for marketing copy.

Basic moments:

• The various paid plans include many software tools that you may or may not use. There is no free version or free trial version of the program.
• ClosersCopy offers an SEO audit to get insights into AI content and its search results. This allows you to evaluate how the writing program works and how your content works.
• You also get email support and an SEO planner to accompany your content creation. This is a unique feature that we have not seen in other writing tools or programs.
• Depending on what type of content you want to write and which AI writing tool suits you best.
• Each will be different and may have features like ClosersCopy that are incredibly useful for some but not so useful for others.

8. Ink for All

 

 

Review:

Ink for All is an AI writing software that lowers the cost of producing high-quality and “brand-relevant” content. When you use an AI writer, your main goal is usually to make sure you can rank on Google.

Ink for All understands this goal and makes it a top priority when you write on the platform. The best thing about this platform is that it is powered by natural language processing AI, so it is built with human language in mind.

Basic moments:

• With Ink for All, you can not only generate content but also get AI-generated images and optimize your content for search engines.
• They have a ton of ready-made templates to help you get started writing and creating content without having to brainstorm layouts and core concepts.
• They have a keyword content planner that allows you to map your keyword goals and create golden content marketing.

9. Wordplay AI

 

 

Basic moments:

 

• This AI writer can generate longer content built for Google and search engines, making it easier to rank and spend less time writing content.
• It can create your content in 15 seconds with minimal typing or editing, so it’s a hassle-free process for an AI writer first and foremost.
• Based on the keyword you want to rank for, it can generate a title and thumbnail that will best match the topic and target audience. Most AI writers work in a similar way, but the difference between them and Wordplay is that they can create such content quickly and without much help from you.
• The key features of this platform are based on the method you want to use to enter information into the AI ​​writer – you want to use a long keyword and article intent to get the best results.
• Most AI-generated content will still require human editing and re-writing, but this platform claims to significantly reduce the process.

Outcome:

Wordplay is a very powerful AI writer that makes content writing easy and can be considered as one of the best AI writer tools. With this platform, you can write an entire month of content in a short amount of time. An AI program that is so intuitive and capable of writing long content without human intervention is vastly different from what we have seen in other tools. Not to mention, you pay a fixed amount once and get access to word count and features for life.

 

10. Get Genie AI

 

Basic moments:

• With Get Genie AI, you can create longer content like blogs and articles without forgetting about ranking. By using their SEO tool, you can also optimize your content, new or old.
• If you want a short form, they have sales copy and social media copy to get the AI ​​content you need to rank on social platforms.
• You can add Get Genie AI to your WordPress to keep using the writing assistant and optimize your content in WordPress itself.
• They also have a Chrome extension, email copy, competitor analysis, and product descriptions, so no matter what content you need to create, Genie AI’s writing assistant can help you.

Outcome:

Get Ganie is a great tool for those who want a Chrome extension to write their articles outside of the original platform. This allows you to write directly in Google Docs instead of on the site and you continue to get content optimization. It’s affordable and in line with most of the other AI content writers we’ve reviewed – that’s a plus! You can create tons of content with this platform and enter “boss mode” to write texts.

 

11. AI Writer

 

Review:

AI Writer can provide you with quality AI content in 2 minutes, making it a close competitor to Wordplay. You can get unique and relevant content in any niche and area with optimized writing. The main goal of AI content generation is to save you writing time while you get the benefits of optimizing your content for Google. This AI writing tool allows you to write and use features to create outstanding content.

Basic moments:

• AI Writer can take a simple title and turn it into a full-fledged abstract that you don’t have to come up with from scratch.
• If you already have content that you need to reformulate, AI Writer will provide you with AI content generation unique to previously written content.
• If your text requires citation, don’t worry – this AI Writer tool provides you with reliable and reliable citations so you can expect factual and accurate information.
• The platform has a built-in SEO editor to make sure the words you use are the ones Google is looking for – which is very important when it comes to the best AI writing software.

Outcome:

It’s time to enter the era of boss mode in article writing and content optimization – which AI writer can help you with. It has all the tools that most other platforms have, with the added benefit of a rewording tool if you want to take a fresh look at old content.

Pricing plans are affordable and a bit pricey, but if you’re looking for a super-basic plan, the $29/month plan is just fine! The best article-writing software will always depend on your interpretation, but we would say AI writer is on this list for sure!

Final Thoughts

There are a ton of AI content creation tools out there, and some of them offer a free plan and/or a Chrome extension so you can write your content off the platform – but the best AI content creation software allows you to create incredible content that Google loves. We’ve reviewed many of the best platforms for writing AI, and some stand out more than others. Among them was Wordplay, which required little or no human input to create amazing copies.

Other AI writing platforms needed help with editing and rewriting after the content was created. AI writing software can be just as useful as other AI-based software, such as AI video editing tools and AI novel writing tools. It is also possible to start using AI Writing for free using some of the trial and free versions offered by most of these platforms.

Everyone knows that creating SEO-optimized content from scratch is a very time-consuming and painstaking job. It is much easier for both a novice and an experienced author to update an old text and achieve a similar result in a shorter time.

According to statistics, updating content can increase traffic by 106%. In addition, 90% of professionals agree that this approach is more effective than writing new articles. Let’s find out how updating content can help your business and where to start.

1. INCREASE RANKING AND COMPETITIVENESS IN SEARCH RESULTS

The Google Search Results Page (SERP) is an important factor to consider when updating website content. The better the content satisfies the search queries of users, the higher your resource will rank. It depends on the competitiveness of the site.

Content should contain trending keywords and phrases that are trending right now among your target audience. In addition, SERP factors should be taken into account when updating site content so that the changes meet the expectations of search engine algorithms. By satisfying the above requirements, you will ensure the high competitiveness of the resource and its frequent appearance in the search results.

 

2. BETTER ALIGNMENT WITH INDUSTRY TRENDS

The number of competitors that you should be wary of in SEO depends on your field of activity. As a rule, the rivalry is especially pronounced in the areas focused on online commerce and SaaS. At the same time, competition is virtually non-existent in retail, freight, and some other industries.

However, the more attention you put on SEO, the more likely your links will pop up at the top of the SERPs. This matters both for B2C companies and in the B2B market – in both cases, it is useful to have a site that ranks well. In addition, updating content in product descriptions, blog posts, or in general on each page will bring your site closer to modern industry standards.

3. INCREASE ENGAGEMENT AND CONVERSION RATES

 

 

What happens after your pages start to rank better? As a rule, after SEO optimization, organic traffic and engagement increase. If updating content regularly takes too long, you can always contact the relevant agencies and enlist help in editing and updating pages. Then you, in turn, can focus on customer service and business development, and not on periodic website updates.

For obvious reasons, people will always be more likely to click on SERP links with more recent dates. This is why regular page content updates help your old posts feel new, even if they were created a long time ago. This results in improved conversions, increased revenue, and, most importantly, your authority.

4. HIGHER ROI COMPARED TO CREATING NEW CONTENT

As we have said, creating new content requires more time and research than repurposing existing content with the latest search engine optimization trends. According to the latest data, SEO-optimized content attracts 20 times more clicks than any contextual advertising (PPC). People simply trust organic content more than paid ads.

Thus, you can update the content of the pages on the site, spending only a small part of the resources that would have to be invested in creating posts from scratch. While it’s cheaper and faster than writing new articles, SEO on your site shouldn’t completely replace original content production. You still have to add fresh blog posts and update them just like you would with existing content.

5. INCREASED TRUST AND LEAD LOYALTY

In addition to all of the above, updating old content allows you to build trust and build strong relationships with subscribers. Demonstrate to people who visit your site and buy goods or services from you that you are serious about the content of your site.

SEO optimization of old blog posts and product pages allow you to strengthen the reputation of your brand. Don’t limit yourself to keywords and writing texts: adding new links and multimedia content also brings tangible benefits. In addition, Google’s search algorithm favors frequently updated web pages, so this way you increase your site’s ranking in SERPs.

HOW TO START UPDATING CONTENT FOR SEO

 

 

So, now you know how updating content for SEO can help your site rank better. Now let’s figure out where to start. Updating website content is a rather tedious task, but you can seek help from an SEO agency to make your life easier.

Professionals will help optimize the resource, as well as provide recommendations for creating content in the future. You can prepare the necessary information for them to speed up the process. For this:

• conduct a content audit of your site for frequently used keywords and phrases;
• make a list of the titles of all blog articles and check how effectively you use keywords;
• check the spelling in every blog post with a trusted writing service;
• make sure that all internal and external links on the site are working;
• check the alt text and metadata for each blog post and media file.

CONCLUSION

Many companies focus exclusively on original products and rarely update existing content consistently. This is what you should be using. Updating existing posts by adding new information and incorporating current trends will be of great benefit. Conduct a site audit, find SEO bottlenecks, and start updating old content to make the most of all the promotion opportunities that search engines offer.

Website owners have to constantly look for ways to increase traffic to their resources.

In order to increase your page rank in search results, increase sales conversion and expand the audience of your website, it is critical to attracting a flow of valuable traffic.

It is the lifeblood of any website. Without stable incoming traffic, it is impossible to attract potential buyers to the portal and achieve the desired number of sales.

Everyone knows that link-building is a great way to get people to your site. But if for some reason you do not like doing link-building, do not be upset. There are many other good alternatives, some of which we’ll cover in this article.

 

Below are 6 effective ways to drive traffic to your website without link building.

 

1. COVER THE LATEST NEWS IN YOUR NICHE

 

Google needs to constantly add fresh news to the SERPs, as people search for information on current events every day.

Creating articles about breaking news in your niche can be a great way to build authority and improve search engine rankings. On top of that, this way you can increase website traffic. You will be perceived as an expert and a person who is always up to date with the latest news in a certain area.

Try to provide your readers with relevant and updated articles in your niche. If they’re unique, interesting, and engaging, then sooner or later you’ll get a steady stream of links, traffic, and social media shares that will start to add value to your site exponentially.

 

2. CREATE IN-DEPTH BLOG POSTS

 

 

The long-term practice has proven that long posts are promoted in search results better than short ones. This is because in-depth articles cover a certain topic very well and answer all the questions that readers may have. According to Curata, long blog posts generate 7 times more links than short ones.

In order for your in-depth articles to rank high in the search results, it’s not enough to make them long – they must be of high quality.

In-depth posts tend to become evergreen. To create them, you need to find out what your competitors are writing about and try to create better content.

A good in-depth article will not only attract a lot of traffic but will most likely serve as a useful reference that will be referenced frequently on the internet.

 

3. UPDATE EXISTING CONTENT

What’s the point of having a good site if it’s hard for users to find the most accurate and useful content on it?

As older posts slowly start to drop in the SERPs and lose their value over time, relevant and fresh content becomes more of a priority.

You may decide to keep writing and producing more new content. Unfortunately, it takes a lot of time and effort to create great material.

What’s more, whenever you publish a fresh post on your site, its new URL has zero authority compared to previously published ones. Updating old posts requires much less effort compared to creating something from scratch. This way you also create a solid and evergreen foundation of quality content for your blog.

When you want to update existing content, you should replace or enhance it with exciting images, infographics, photos, and other additions.

 

4. REPURPOSE CONTENT INTO NEW FORMS

 

 

Content is the main reason people access the web today. The Internet would simply cease to exist without content that can be transferred from one user to another.

If you want to drive more traffic to your website, then content repurposing is essential to success. Still not doing it? Then you should start as soon as possible so as not to miss out on traffic that can be used to your advantage.

Reuse is when you take any piece of information or content that you previously created and use it again for other purposes. It takes a lot of time to write new articles, so it’s worth thinking about how to repurpose them.

The best way to reuse content is to use web analytics tools like Finteza to analyze the performance of your site. Such software will help you determine the quality of traffic and conversions and also find the most appropriate content for repurposing.

Content is the king of marketing. Finding innovative ways to repurpose it is an effective means of boosting traffic.

 

5. OFFER FREEMIUM PRODUCTS

Nowadays, people are increasingly demanding more value from Internet resources. Give people what they want by offering something useful. You can start releasing freemium products and still make a profit.

Providing free products is a powerful marketing tool. It allows you to attract a customer base without spending resources on expensive advertising campaigns and other marketing activities.

If everything is done correctly, then freemium products will demonstrate very high efficiency. They will not only attract more targeted traffic to the site but also convert free users into paid ones.

 

6. CREATE A KEY PAGE (PILLAR PAGE)

To succeed on the Internet, you need to check the traffic of the site.

It may sound ridiculous, but creating a key page is a good free tactic. It can attract very decent traffic.

You can also open a dedicated page to praise the companies and people you value highly, with a brief justification for their importance.

By creating a good key page, you will be able to get traffic coming from these companies or influencers.

CONCLUSION

Increasing traffic to your site is an important component of your business that should not be forgotten. This is one of those things that you just need to pay attention to if you want to make money on the Internet.

The more traffic your website generates, the more opportunities you have to attract customers and increase sales. Promotion using the methods described above effectively increases the attendance of the resource at no additional cost.

With the right use of all the above methods, you will be able to attract a non-stop stream of traffic to your site.

Are you sure your site is fully mobile-friendly?

Have you heard that Google has introduced a new policy called Mobile First?

Every year more and more people refuse to surf the web on personal computers, preferring to browse sites and make online purchases using mobile devices.

Responsive web design has made it possible to create websites that work equally well on all platforms. Despite this, responsive design is just one of many mobile UX optimization strategies.

If you are looking to really noticeably increase the performance of your resource, then you will have to look at other options.

That is why so much attention is now paid to the creation of the site in accordance with the principle of Mobile First. In other words, your design and content should be optimized for smartphone and tablet users first.

Notwithstanding the above, this article is not about how to develop a new website from scratch. Instead, a number of fundamental web design principles for tablets and smartphones will be covered. We also paid attention to the technical aspects of optimizing the user experience for mobile users.

 

DEVELOPMENT WITH AN EYE ON MOBILE DEVICES

 

 

For decades, the World Wide Web was built primarily to serve personal computer users. The Internet at its best, including cutting-edge technology, looks best on a good, large monitor. But smartphones and other mobile devices have become a part of our daily lives, so it’s time to start adapting websites in accordance with the concept of Mobile First.

What should you pay attention to when developing mobile sites, in addition to the obvious things?

• Prioritization. Available space on the screens of smartphones and tablets is very limited. In addition, content is presented vertically on mobile devices, as opposed to the much wider (horizontal) structure used on personal computers. What elements of the site are most important to your users? How prominent will CTA (call to action) buttons be on smartphone and tablet screens?
• The main thing is content, not beauty. Mobile design allows you to do a lot of interesting things, but not in the way that is customary when developing websites for desktops. First of all, you need to allocate space for content. Make all texts and other useful content accessible and readable. Don’t get too carried away with visual elements when creating a mobile-friendly site.
• Ease of navigation. On a smartphone or tablet, you can’t just return to the home page with one click. Unless, of course, you plan a similar way of navigation in advance. Experiment with Scroll-to-Top widgets (Go To Top button) and add sticky headers whenever possible.

The easiest way to test whether you are doing well is to visit the site from your own smartphone. Carefully analyze which design elements worked better and which should be redesigned.

Whether you’re sitting in a coffee shop or waiting for a flight at an airport, nudge someone on the shoulder and politely ask them to check your site. Listen carefully to feedback. In most cases, you will be surprised at how people perceive your site’s user experience.

 

RESOURCE OPTIMIZATION: IMAGES, ICONS, AND MORE

 

Have you ever noticed that you use visuals based on personal preference and not on the rules of UX design? This kind of thing happens quite often. If you’re going to get creative, you need to understand how media optimization works.

Visual elements (photos, illustrations, icons, and videos) account for the bulk of a website’s bandwidth.

There is no single standard for web page size that everyone must conform to. However, it is obvious that the “lighter” a site is, the faster it loads.

How to save extra kilobytes or even megabytes of visual content on the site?

• Resize images. Pretty easy, right? Resizing allows you to reduce the size of an image by 80% of its original size. In addition, on mobile devices, there is no need to use images with a length and width greater than 600-700 pixels.
• Reduce file size by compressing. Compression (optimization) of an image is a reduction in the number of details and colors in a file using special software. You can significantly reduce the size of the images, but they do not suffer in terms of quality.
• Use alternate formats. Everyone knows the JPEG and PNG formats, which have been used for decades. De facto, they have become the standard for images on the web. However, this will soon change. Advanced technologies for transferring digital images have already emerged using the WebP and SVG formats. The latter, for example, is able to automatically scale to fit the screen, thereby reducing the amount of resources required to load visual components.

Optimizing the user experience with Mobile First is a smart approach. When designing spontaneously, you won’t be able to consider the long-term consequences of your decisions. On the other hand, a conscious approach will help you to create a site with mobile users in mind from the very beginning.

Addendum: You don’t have to reuse the same visual components to be Mobile First. Remove a couple of background images and replace them with simple colored backgrounds. It won’t ruin the user experience on smartphones. Try to use all the ways to save even the slightest bit of bandwidth.

 

PRELOADERS AND LAZY LOADING

 

Is it really necessary to load all media resources on pages that take a long time to read? Should external pages be rendered before users even visit them?

First, let’s look at preloaders (preloaders). With their help, the page informs the browser about potential navigation opportunities. For example, the user can go to page B from page A.

Preloading the user’s device will render page B before they even click the navigation link on page A.

 

 

 

Keep in mind that preloading doesn’t always work. The final decision is made by the browser. Device type, bandwidth, and other factors are considered on a case-by-case basis.

 

What types of preloaders are most common?

• prefetch. Such a preloader is used when the next choice for navigation is likely to be a specific URL. If the browser satisfies the request, important page resources are automatically cached. This, in turn, will significantly speed up the loading of the next one.
• prerender. Prefetch only fetches certain resources, while this preloader caches the entire page. All displayed content is stored in the user’s device memory.
• DNS prefetch. All this preloader does is ask the browser to resolve the DNS for the domain ahead of time if you will be connecting to it soon and want to speed up the initial connection. This reduces the time required for navigation.
• preconnect. Works the same as the previous one, but adds additional internet connection negotiation (TCP and TLS).

Here are code examples for different preloaders:

• <link rel=”dns-prefetch” href=”customURL.com”>
• <link rel=”preconnect” href=”customURL.com”>
• <link rel=”prefetch” href=”folder/script.js” as=”script”>
• <link rel=”prerender” href=”customURL.com/preview.html”>

Since preloaders use dynamic HTML tags, you can preload content (like Google Fonts) or create a custom script to preload JavaScript assets in WordPress.

By the way, if you use WordPress, then try WP Rocket – it will help to increase the speed of the site.

Well, you are familiar with the preloaders. It’s time to talk about lazy loading.

 

What is lazy loading?

 

When you open a new page, whether it’s a blog post or a regular website, the web browser will fetch all of its content and then offer it up for viewing. Usually, you need to download it completely.

At the same time, lazy loading forces the browser to load (render) content that only enters the visitor’s viewport. In other words, if a page contains large videos or images, they will be displayed only when the browser screen reaches the corresponding part of the site.

Don’t worry about potential SEO issues. The Yoast team has proven that Google renders pages using lazy loading. Moreover, the search engine considers it as a positive signal of improved performance.

We strongly recommend using the Layzr.js library for easy and efficient lazy loading of images. Users can find dozens of other lazy-loading plugins in the public domain.

 

WEB CACHING

 

Web caching involves creating a copy of the version of the page on the first visit, which will be shown to the user in the future. If the site visitor tries to access it next time, instead of showing the current version, the server will show the cached one.

The task of any caching method is to speed up the site and optimize its internal resources. Depending on how you’ve implemented caching, you can use triggers to set up custom intervals and other events.

The most popular web caching offerings are Varnish, Squid, and Memcached. However, there are a huge number of other solutions on the market, which is especially true for those who do not use WordPress.

You should also consider using a CDN.

 

What is a CDN (Content Delivery Network)?

 

The content delivery network provides very fast content delivery using a global cluster of distributed servers. It is able to quickly transfer all popular types of network content, including videos, photos, and JavaScript files. Almost all traffic on the Internet today is transmitted using content delivery networks.

The most important thing to know about a CDN is that it works best on frequently visited sites. In other words, you are unlikely to notice significant improvements if your resource is visited by no more than a couple of thousand people every month. However, a content delivery network is an excellent solution for speeding up site loading, reducing bandwidth costs, increasing content availability, and enhancing security.

If you’ve never worked with a CDN before, you should try Cloudflare, it’s a great learning platform that provides free access.

 

AMP (ACCELERATED MOBILE PAGES)

 

AMP on Google – mobile optimization on steroids! Essentially, this framework leaves only the bare essentials on the pages to ensure super-fast loading while still keeping the content readable. The speed of the site is very important – how can you refuse the ability to enable almost instantaneous page loading?

On paper it sounds good, but how are things in reality?

AMP is a simple HTML page that can only display certain types of content. The framework allows you to achieve faster loading times and improve overall performance by limiting the work of some scripts and other elements.

JavaScript, for example, doesn’t work with AMP. Of course, only if you are not using the AMP JS library, which can be downloaded from GitHub. She’s pretty helpful. With its help, you can avoid blocking ads. However, if you are after performance, then use the standard AMP.

 

TEST CHANGES BEFORE MAKING THEM

 

Nowadays, there is no excuse for not having a separate testing environment (staging environment) for each project. Most cloud hosting platforms provide them by default. Check with your ISP if you have access to such an environment.

 

What is a testing environment?

 

The easiest way to answer this question is to take a look at your current running website.
It presents all your code, scripts, and content in real time. The testing environment in this context is a copy of this site. You can call it a duplicate site. In a staging environment, you can make changes or add new features without breaking the main resource.

Here I would like to recall Ashley Harpp’s post “Do not waste time – check changes before making them.”

She believes that we “deceive” ourselves to avoid certain actions – this is a prime example of how people refuse to take responsibility if they make a mistake. However, Ashley’s article has links to useful tools for creating a local staging environment.

Testing is not as scary as it seems. Accidentally deleting the entire database on the main server is what you really need to be afraid of!

CONCLUSION

Optimizing your site for mobile devices is not that difficult. All you need is a little determination and a desire to apply the methods described in this article. Chances are you’re already familiar with things like content caching and lazy loading. Do you use test environments and preloaders?

We hope that this article has provided you with useful information about modern website optimization for mobile devices.

If you are at least superficially familiar with inbound marketing, then you probably know that the first step in any successful strategy is to attract visitors to the site. It is sometimes very difficult to accomplish this task. You already have plenty of other things to worry about, such as finding ways to increase revenue or updating your strategy to keep up with the latest marketing trends. Therefore, this initial step is easy to miss.

However, it must not be forgotten. To keep it at the forefront of your marketing strategy, you must stop thinking that traffic generation is impossible. You don’t need the luck to increase website traffic – just use proven tips that will help you succeed. In this article, we have collected the best ways to drive traffic to your website.

 

1. Optimize Your Site For People, Not Search Engines

 

You have definitely heard the term “SEO” (“Search Engine Optimization”). For whom or what exactly do you think the site should be optimized? Let me give you a hint: not for search engines. In fact, the most popular sites are not optimized for search engines, but for the people who use them.

 

If the page is optimized for users, then search engines will appreciate it. Thus, by designing a site specifically for the people you want to attract to it, you are killing two birds with one stone. It will immediately be optimized for search engines.

 

Given all of the above, to create a successful website, you should first think not about search engines, but about your target audience. What do your users want to see? What exactly do they need? How can you best help them? Just develop a site optimized for users, and search engines will pull themselves up.

 

2. Create Content With The Right Keywords

 

 

Your keywords act as bridges. Thanks to them, random people can get to your site. But in order for the user to decide to cross the bridge and visit your site, he must be interested in the content that is offered in the search results.

 

The best way to find out what your audience wants is to create customer personas, as they are a composite of the people you are trying to attract. When creating content, you should choose the right keywords. Focus on the problems your users care about or the goals they hope to achieve. Why? Because people are actively looking for ways to solve these problems. They will find and visit your site if you have content that can be useful to them.

 

3. Practice Cognitive Fluency

 

Imagine that you want to find a lawyer who can help you file a patent for your latest invention. You go to Google and type “patent lawyers” into the search bar.

Don’t be in a hurry to hit the search button. First answer: what do you think the websites of these patent lawyers look like? Hard-to-read pages with extravagant fonts, designed in neon colors are unlikely to come to your mind. On the contrary, on the site of a good and reputable patent lawyer, you probably expect to see more subdued tones, elegant fonts, and a list of services that he provides.

Of course, after searching the Internet, you will sooner or later pick up a patent lawyer. Most likely, his page will be close in content to your initial idea of ​​how the site of a respected specialist should look like.

This psychological principle is called “cognitive fluency”: the most visited sites in most cases provide a user experience that meets the expectations of visitors. Such venues offer what people expect to see.

There is an easy way to check if your site meets the rules of cognitive fluency. Ask your regular visitors what they expect to see on a site like yours. What style and decoration do they prefer? What content should receive the most attention? If your site isn’t meeting user expectations, it might be time to consider new optimization strategies.

4. Write Blog Posts On The Most Exciting Topics

 

 

You can increase traffic not only with the help of content on the site. Your blog can also be one of the most powerful tools for attracting new visitors. You optimize pages for keywords that your audience cares about. The same should be done with blog posts. What are the most common questions your visitors ask? What problems do they face and what exactly are they looking for on the Internet? These are good topics for your blog posts.

Write relevant texts that answer your audience’s questions using the appropriate keywords. Your site will appear in the search results for these words. As a result, you will be remembered by the user and in the future, he will be able to contact you again for help. This way you build trusting relationships with potential buyers.

5. Create Separate Posts For The Most Relevant Keywords

 

Your keyword footprint is kind of like a carbon footprint, only online. It is a list of keywords by which your site is ranked by search engines. With it, you can determine how big a mark you left on the Internet. Unlike a carbon footprint, a big keyword footprint is a very good thing! Why? Because its presence indicates that your site ranks high in the SERPs and is associated with many different keywords. Each of these keys gives you additional chances to attract new visitors.

Each written blog entry is considered by search engines as a separate page of the site. With that in mind, you should strive to create quality posts with relevant keywords. The more there are, the higher your chances of appearing in search results. Blog posts help increase the number of keywords and therefore increase the likelihood of attracting a new visitor.

6. Post Regularly On Your Blog

 

It’s not enough to just blog about keywords that are relevant to your audience. If you want to achieve sustainable traffic growth, you need to constantly post new content.

Companies that publish blog posts daily are almost 70% more likely to report a positive ROI compared to competitors that update their blogs once a month. For you, this means that blogging on a regular basis can bring significant benefits in terms of increasing the number of visitors, leads, and even customers.

Blogging regularly gives search engines a reason to crawl your site regularly. As a result, search engines find, index, and rank your pages more often.

7. Answer Social Media Questions On A Blog

 

Have you ever seen people asking for advice on Twitter or Facebook? For example, they asked for advice on a place to eat in your city, or they posted a question about which brand of toothpaste is best to buy. How about asking a question on a LinkedIn group you’re a member of? Chances are you’ve seen similar questions… but how often have you answered them?

What would you do if someone asked you the same questions in person? Would they just leave, pretending not to hear? No – you would have answered them! You would provide the interested person with the information they were looking for and serve as a source of information for them.

The same concept can work on social media as well. If some person (and part-time – a potential client) asks for help, do not ignore his comment or question, help him! Try to benefit someone with your highly specialized knowledge. Respond to messages and requests on social networks, but in addition to everything, insert links to relevant pages on your website or blog articles in these answers. That way, leads and prospects get the help they were looking for, and you get a new visitor. This is a very effective tactic if you are not just spamming links to your site, but sending really useful messages.

8. Monitor Relevant Keywords On Social Networks And Join Discussions

 

 

 

You won’t be able to share useful content with potential customers on social media until you know they’re looking for it. That’s why it’s worth monitoring social media to keep track of the keywords that are most important to your business. Find out how you can help the people who use them.

Track mentions of your potential customers’ main concerns across different social networks. If you find such discussions, try to take part in them. Just like you did in the previous scenario when people asked questions. By monitoring top keywords, you’ll be able to contribute your two cents (and content) at the right time and place.

By following these simple rules, you will be able to attract the people you need to your site – your user personas. By luring them to you, sooner or later you will be able to make leads out of them, nurture and turn them into customers. Eventually, they will become promoters of your brand. Remember: the main thing is the right traffic.

Top Tips For Optimizing On-site Seo 2023

Any small business representative will agree that SEO optimization is a multi-stage and not the easiest adventure at first. You can compare it to a hiking trip: for the trip to be successful, careful preparation is required. If you do not know how and what to do, you can always ask friends or family members for advice. The same goes for SEO optimization. Even when the road ahead seems easy, you risk missing out on a lot along the way.

In this article, we will provide the most useful on-site SEO optimization tips that will help you achieve success. Pack your bags and prepare your checklists – it’s time to start this adventure!

 

WHAT IS ON-SITE SEO?

 

On-site SEO (or on-page SEO) is the process of optimizing a website in order to increase its ranking in search engines. This can be done by improving keywords, content, titles, meta descriptions, microdata, site speed, internal linking, mobile compatibility, and ALT tags. Since all of these activities take place on your own site, they are called on-site optimization and are a good starting point for any SEO campaign.

 

HOW TO IMPROVE ON-SITE SEO

 

If you’re new to SEO, it’s best to start with the basics. The structure of your page must meet the technical requirements, but its text and other content are equally important. Search engines like Google understand and crawl what you write. Your main goal is to create content that engages and inspires trust with your readers and target audience. If people rate your content positively, search engines will like it too.

Writing copy may seem like a simple task, but optimizing and implementing the key details you need to succeed adds an extra layer to your SEO strategy. Below we have compiled a list of on-site SEO optimization tips that should help your business. Treat it like a checklist that will allow you to evaluate the most important factors of a commercial site.

 

TIPS FOR IMPROVING ON-SITE SEO

 

Page loading speed

 

Slow loading speed is one of the most frustrating things that can happen to your website pages. You want to provide your audience with answers and resources, but how can you do it if the information isn’t loading? Slow loading pushes customers away from interacting with your company. It also leads to defeat in the competition for higher positions in the SERPs – no matter how beautiful and useful your site is.

Page loading speed plays a crucial role in SEO optimization. Your site may load slowly for a variety of reasons. Some of these may be related to the high amount of HTML on the page or large image files. Perhaps the problem is in the server or redirects chains. Whatever the reason, audit your site and see what you can get rid of to make room for faster page loads. It is important to pay attention to the speed of your resource so that the bounce rate is not too high.

 

Link Building

 

 

Link building (link building) is a fundamental part of any SEO strategy. Both internal and external linking help to increase the credibility and popularity of your site. Link building is incredibly important, but it’s even more important not to go overboard with links. We need to pay more attention to their quality, not quantity. You will gain more credibility in your niche if you have a few authoritative links instead of a dozen of low-quality ones. The best way to start link building is to use internal linking to help people find pages.

 

Content

 

Content is one of the most important aspects of successful SEO. Without it, your site will be nothing. The optimal amount of content creates a balance for readers and search engines. You want to convey the right amount of information to the user without overloading them with text. There are many ways to control content. One of them is to maintain the volume at the level of 800-1400 words. Another way is to ensure the content is readable so as not to confuse readers. Having a specific theme or standard in writing content helps keep the site consistent.

 

When writing content, it is important to focus on real readers first, and not on search engines. By focusing on the interests of the audience, not on keywords, you improve the user experience, earn trust, and ultimately win. When you have accumulated enough content in a certain time, you need to review it and make sure that it is not duplicated. Search engines won’t penalize your site, but this can reduce its value. Be sure to create evergreen content that will keep readers engaged even years after publication.

 

Meta Descriptions

 

The meta description is the text preview that people see when Google shows your page in the SERPs. A well-written meta description will help you stand out from the competition and capture the attention of your audience. A bad description can cause users to ignore you and choose something better from the options offered. Be sure to pay attention to writing unique and relevant meta descriptions for each page on your site.

URLs

 

 

The above also applies to URLs. They should be short, clear, and unique for each page. Refrain from using jumbles of numbers that won’t make sense to your audience. If users are unable to read or understand your URL, then Google and other search engines may also have questions. Search engines monitor users, so the simplicity and readability of page addresses will help improve the structure of the site. To do this, just add keywords or headings to the URL.

Also Read: Best On Page SEO Techniques for 2023 for High Google Rankings

 

Keywords and images

 

Keywords not only help users find answers to questions but also help increase the visibility of your site. Creating content to expand your online presence through the use of keywords is called content marketing. Adding keywords to your site helps readers understand what you’re talking about and what they should be looking for. It also gives search engines a positive signal, which helps improve your rankings.

 

We talked about text content above, but the same can be done with images. When people search for a certain image, what do they search for? Keywords. Therefore, image titles and accompanying text (such as captions) should use the correct keywords. Do the research and check which keywords work best for your site to improve your SEO.

 

Scannability

 

Search engines check your site to see what you offer to customers. That is why it is necessary to ensure the scannability of content. When a search engine like Google crawls your pages, it’s important that they aren’t blocked or restricted or all your SEO efforts will be nullified. Make sure you have enough internal links, a clear sitemap, and no broken links. Otherwise, the effectiveness of SEO will be noticeably reduced.

 

Social media

 

 

 

Recently, users are increasingly looking for information on social networks. Mobile compatibility is a big step towards adapting to new technologies and how people use the search on their smartphones. It is equally important to stay connected on social networks and communities by posting regularly.

Want to get more social signals? Here are a few ways to achieve this:

• create useful content that can be shared on social networks.
• add prominent share buttons to your posts.
• encourage people to share your content by actively asking them to do so
• run contests on social networks to increase the number of reposts.
• Mention and link to influencer accounts in your posts.

Building connections through thought leadership and social media is a great way to expand your audience. Do not miss the opportunity to share links and make reposts.

 

CONCLUSION

Search engine optimization includes many short steps, but in some cases, you will have to be patient. On-site SEO development is one of the best ways to improve and scale your site’s SEO. If at this stage you have any difficulties, then the company “External Code” will gladly come to the rescue.