Content optimization will never be a children’s game while Google continues to deploy new algorithms. If you want to achieve results in SEO, it’s important to keep an eye on innovation and look at existing opportunities from a new angle. In this post, we will tell you some tips for improving the ranking of your site in search results – without significant or significant effort outside the page (i.e. you won’t need a dozen links to infect your information).
Get your URLs and meta done
First, make the right optimization choice for both URLs (web page addresses) and meta-fields so that the relevant information is shown to both the user and the search engine.
URL Optimization Tips
A friendly URL is a must these days. Moreover, including keywords with exact matching and partial matching (and, to some extent, synonyms of keywords) – the URL of the page is likely to increase the relevance of the URL and, thus, improve the search ranking of the page. It is also believed that this method works well for domains.
Exact match domain:
Good: mylovelypet.com/cat-nutrition-feeding (optional synonym)
Not so good: mylovelypet.com/cat-feeding
Partially coincidental domain: Good: cat-world.com/feline-feeding-advice (here we add a synonym)
Not so good: cat-world.com/cat-feeding-advice (the same term twice)
The first URL provides the search engine with more relevant information about the content of the publication, providing other terms that mean the same thing, increasing search engine optimization.
Tips for optimizing meta tags
Page titles and descriptions can also affect search rankings. For example, placing the target keyword of the page content at the beginning of the page title can improve search ranking:
Target keywords: feeding cats
Name of the page: feeding tips for cats: nutritional recommendations
The meta description is a short piece of text that describes what the page is about – and it can plan a large role in the clickthrough rate on the search results page on the web page.
The rules for optimizing content for meta descriptions are simple:
- Describe the content of the page accurately.
- Make your description attractive so that it stands out on the search engine results page.
- Include targeted keywords.
- Stay within the meta description length limit (up to 320 characters at the time of writing).
Your keyword research
Have you ever heard of the Blue Ocean Strategy? In short, it is a theory that states that success comes to promising new markets, regardless of competition. Using this theory in the context of content optimization can be a reliable way to find new opportunities.
VariousSEOtoolsoffer great keyword research opportunities. A great idea is to use topic clustering and the SEMRush keyword tool.
Let’s go through the four steps to choosing awesome keywords so you can discover new content optimization options that can give you an edge over your competitors.
1. Select a keyword
Let’s choose “cat food.”
2. Select a subtopic that will result in targeted keywords for the content.
3. Select keywords with the lowest competition.
All selected keywords are ideally suited for the Blue Ocean strategy: they have a low level of competition and they collect a significant part of the potential traffic. These keywords will become the semantic basis of content and are great for use in headings, headings, etc.
4. Distinguish all keywords in the group
Export a list of keywords, including highly competitive ones, so that the content matches both the category and topic of the article.
This sequence of informal steps gives you an accurate list of great keywords that differ from your competitors and gives you the freedom to create awesome content.
Content Optimized Creation
The next step in the journey is the process of creating content. Keywords have two main goals when used in an article. The first role is to determine the structure of the content. The semantic base you have chosen will give an idea of the headings in the post, the content of each paragraph, and where the attention of the reader should be emphasized.
The second role of keywords is to give the search engine an idea of the relevance of the content (based on the user’s search queries). This is the most interesting and difficult part of content optimization.
Here are some preliminary tips for using targeted keywords to optimize your content:
- Divide your keywords into several separate terms: cat, food, dry, wet, closed, how many, many, etc.
- Gather the main keywords with a set of individual terms and evenly distribute them in the article. The result will be an excellent text structure that attracts the reader and, accordingly, highlights the content for the search engine.
Although content can undergo endless changes and improvements before being published, here are three of the most important points you should consider before publishing:
The way your user perceives content is critical: endless paragraphs, complex sentences, and oversaturated descriptions push the reader away. This leads to higher failure rates. Check readability manually or with tools such as
Readable.io. It also checks keyword density to avoid over-optimization.
Even minor grammatical errors can damage your authority. The reader can simply close the tab and never return to the site. Freelance proofreaders or writing companies can fix minor errors and polish content.
If you outsource your content, it’s wise to check the uniqueness of the post. Google hates duplicate content, and you can be fined for publishing the same content that has already been published elsewhere. Use tools such as Copyscape or Grammarly Plagiarism Checker to make sure you are working with original content.
Amazing ways to optimize content without links
Without going into details of technical details, there are functions that do not directly affect the ranking but help your site grow faster. More importantly, with their help, you get an audience that not only reads your content but also admires your site and brand. Becoming a bit weird, fun, and innovative opens up many new possibilities for use in content strategies.
Here are some amazing examples of how to create truly interactive content that pretty well summarizes what you can do to get your customers ’attention, ranks, and love.
People like to participate online. That’s why they take all these tests on Facebook. The American Heart Association, for example, conducts tests that help people determine if they are at risk for heart disease.
Of course, tests are useful for people who have health problems, but not the kind of content that will become viral. However, this particular link is ranked first in the search results and is a great example of finding an easy-to-reach keyword.
On the other hand, what if you could create some tests, such as those that gather thousands of participants, who then share them with their friends? So much the better if you can associate them with your product or service.
Interactive videos have become even more popular. This is what Philips Razors found out when they created their video series, trying to draw more attention to their new electric razor. They created a video, combine storytelling and give visitors the opportunity to choose the type of shave for a young man. When they chose to shave, they got a story about a man who did not remember what he was doing last night.
The company’s goal was to attract a new audience – young people who didn’t necessarily have the “clean-shaven” look of their fathers — and show them that facial hair is cool and they can take care of them with a new electric razor. ,
The results were quite successful. Site visitors who participated in watching the video stayed on average three times longer and followed the offer to share the video through social networks. Over the course of the year, more than a million people watched the video, and the company’s sales goals for the new product were exceeded by 16 percent.
Ready, configured, optimized!
SEO is volatile, and this is what makes every SEO specialist stay fit. It is not necessary to be an innovator; sometimes looking at certain things from a different angle gives rise to new ideas and opens up new possibilities. Structuring a content optimization strategy, finding niche topics, and creating content that works for both users and search engines is the quintessence of content marketing.