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How much can you earn on freelance

Being a freelance translator is not easy, especially when it comes to setting up and charging your own tariffs. Let’s try to calculate how much you can earn on freelance. While you need to set bids at a level that suits you, you should also set them at the price at which it is comfortable to pay in the market.

On the one hand, you want to earn a decent life, but on the other hand, you do not know what indicator per word will allow you to do this.

We understand this, and even if calculating your bet may seem a little complicated, you will soon become comfortable with this useful guide.

Determine how much you want to earn on freelance

The first thing you need to do is determine how much you want to earn. Keep in mind that factors such as cost per word and the speed of your translation are important when calculating your fees.

For example, if you take $ 0.1 per word, and a 2000-word translation takes five hours, then you will earn $ 200 a day (unless, of course, you work longer than hours). However, if you speed up your translation work (and maintain quality) and translate 3,000 words in five hours, then you will increase your income by $ 100 at the same time.

A good way to determine your earnings is to work in the opposite direction from how much you need to earn per week or month. We can break up the weekly example:

Suppose you want to earn $ 1,000 a week (excluding weekends), and you can comfortably translate 200 words per hour. If you charge $ 0.1 per word, you will need to translate 10,000 words per week and spend 50 hours translating to achieve this.

This can be crucial when you are planning to work with a very large project that can take three months of full-time work (for example, a technical website). When you set your bids for these types of projects, make sure that you consider how much you need to earn in three months, and whether you can take on other projects.

Factors to consider when deciding on a bid

Setting a minimum bid can be a very reasonable strategy, as you can use it as an influence tool, taking into account factors such as your experience, your language pair, your potential customers, as well as the subject and duration of the project, to finally accept the decision regarding assessment.

 

Your experience

If you recently graduated or are looking for your first job in the translation industry, then you may be tempted to charge less than with more experienced colleagues. This is a common misconception. Your years of study and your knowledge are valuable, and you should not offer them cheaply, as customers will continue to demand refined and professional translations from you. If you lower the minimum bid, then you are working hard to make high-quality translations almost for free.

For your first assignments, if you are not sure about the quality of your translations, it is better to ask the client about an acceptable minimum rate and check the text with a trusted experienced reviewer. Thus, the client will receive a quality translation, and you will earn enough to pay the reviewer and get useful tips to improve your skills.

Your experience

If you recently graduated or are looking for your first job in the translation industry, then you may be tempted to charge less than with more experienced colleagues. This is a common misconception. Your years of study and your knowledge are valuable, and you should not offer them cheaply, as customers will continue to demand refined and professional translations from you. If you lower the minimum bid, then you are working hard to make high-quality translations almost for free.

Also Read: How to Start Your Career in digital marketing

For your first assignments, if you are not sure about the quality of your translations, it is better to ask the client about an acceptable minimum rate and check the text with a trusted experienced reviewer. Thus, the client will receive a quality translation, and you will earn enough to pay the reviewer and get useful tips to improve your skills.

Your language pair

Simply put, high demand (a popular language combination) and high supply (a large number of translators) mean lower translation rates, while high demand and low supply mean higher translation rates.

For example, English> French or English> Spanish – these are language pairs with high demand and large supply. This means that they will have more competition, and therefore, they do not have much room for negotiations before the client chooses a cheaper option. In contrast, rare language pairs, such as Hungarian> English or Norwegian> English, can lead to higher rates because the competition is lower.

The Proz translator average betting table is a good starting point for setting a minimum bid.

Client

When you quote a company located in a low-income country, it is best to offer a lower limit to your tariff range in order to get a better chance at work (you can also always refuse to work). On the other hand, if you are quoting your old customer, it’s always useful to show them that you value their loyalty by lowering your bid slightly (never dropping below the minimum).

Deadline


Will this project make you work out of work to meet deadlines? If so, feel free to include an extra charge. A 20% -25% increase in your bets is good for reflecting this. Obviously, you will need to indicate your day-to-day translation capabilities and how this deadline will affect your work routine as soon as possible before embarking on a project.

Subject

Translators can usually work on different subjects and areas, but specialization in one or two areas can bring many benefits.

You can increase your rating if you prove yourself as a translation expert in a specific field. At the expert level, you can translate faster, because you will be familiar with this topic and will spend less time learning technical terms, which will eventually turn into time savings, which will allow you to take on more projects and get more income.

However, you decide to calculate your rates, it is very important that you work diligently and responsibly to get regular customers. Remember that translators who are confident in their skills and abilities will always find great customers willing to pay as much as their work costs.

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Vikas January 28, 2020 0 Comments

10 WordPress Plugins that Streamline your Editorial Work

Blogging is like creating a puzzle in which every little piece of work should fit perfectly into the big picture.

Blogging is not just about creating better content and publishing it for your audience. It’s about making all the necessary adjustments and editing your content until it becomes perfect in every sense.

Luckily for you, there are WordPress editor plugins designed to make your work easier, faster and more efficient. There is a plugin for each piece of the puzzle that helps you get the final results in a more optimized way.

Take a look at these 10 fresh WordPress plugins that streamline your editorial workflow and help you maintain your blog effortlessly.

Page builders

According to Adobe, 59% of people will read or browse something beautifully designed, rather than something simple and boring.

Let’s start with some of the best WordPress page builders. Find out what they are and how to use them to optimize your work.

1. Divi Builder Plugin

Div Builder PluginThe visual effect of your blog and each post you write is of great importance. Divi Builder is a visual editor plugin for WordPress that allows you to control the appearance of your blog and allows you to pull out all the lines.

Here is what it is:

  • Customize Your Design
  • Drag items
  • No need to code
  • Applicable to any topic.

Divi Builder makes it easy for you to create your blog. , customize its features, buttons, sidebars and make it according to your preferences.

It is simple and convenient to use, so it is ideal for both beginners and experienced bloggers. Try it and see where it takes you.

2. Element Plugin

Elemantor pluginElementor is another extremely popular WordPress page builder with powerful features that can make your editing work enjoyable and easy.

Here is what makes it so wonderful:

  • Preview your design. See what your visitors will see when you edit the design.
  • Drag items. Select what you need, add it and edit.
  • Free widgets. Select a widget from the list and add it to your design.
  • Free templates. Either select an existing template and edit it or combine the various sections to create your own template.

Elementor will make your editing work simple, clean and stress-free.

3. Plugin Architect

Another great WordPress page builder you’ll be more than happy with is Thrive Architect.

It is based on the principle of drag and drop, and no programming skills are required to use it.

It comes with the following features:

  • Font setting
  • Images and text combinations
  • Detailed modeling
  • Custom Content Fields
  • Content Tabs
  • Marker Lists

There is much more going on with this editable WordPress plugin, so be sure to check it out and see for yourself.

Also Read: 16 Useful Extensions For Working in Google Chrome

Image editing

Image editing is crucial and with the right plugins, it is also simple and easy.

4. Final image filters

Image editing is an integral part of the entire WordPress experience, and there is a plugin that can make this process a lot easier.

The plugin is designed to help you edit images without having to open a separate window with image editors.

Here’s how it works:

  • Integrates with your media manager
  • Adds over 40 filters
  • You select a filter and see a preview
  • Save the photo and use it with your content
    It is very simple and gives you a lot of opportunities to make your web page more attractive and attractive.

It is very simple and gives you a lot of opportunities to make your web page more attractive and attractive.

5. Enable Media Replace

Enable media replace pluginUploading images to WordPress is not that difficult if you don’t want to replace them often.

First, you need to:

  • Upload it
  • Size is
  • Optimize Metadata

However, replacing an image can be such a drag and drop if you don’t have the right tools.

If you want to update it and change the image, you first need to delete the old one and start the process again.

Well, if you have the Enable Media Replace plugin, all you have to do is upload the file of the same type as the one you are replacing. It is so simple.

Plus, it comes with a new image preview!

Text editors

Your content is an integral part of your web page, and you must ensure that it is properly edited. The following plugins are a great helper for optimizing text editing.

6. TinyMCE Advanced Plugin

This WordPress plugin is designed for those who are focused on the details and want to create the perfect content for their visitors.

TinyMCE Advanced allows you to create your own, personalized visual editor panel by adding, organizing, and deleting available buttons.

You can create up to 4 rows of buttons, such as:

  • Font Size and Family
  • Background color
  • Source
  • smileys

This plugin definitely makes the text editing process easier and more enjoyable

7. WP Smart Editor Plugin

WP Smart Editor is another very useful text editor plugin that helps you edit according to your preferences.

Here is what he offers:

  • Filter available tools
  • Custom style editor
  • Table, Column, Button, and Marker Manager

8. Plugin Edithus

Edituscomes with an excellent formatting toolbar and lets you track changes with real-time preview.

Here are some of the best features he offers:

  • Editing links, images, and text
  • Intuitive drag and drop editing
  • Simple interface
  • No coding

This WordPress editorial plugin will ease your writing process and help you achieve all your editing goals.

To make sure your content is spelled correctly, you can use a tool like Grammarly or a service like getting Good Grade. You can also check Canadian writers to see what they have to offer.

Graphics and table plugin

Infographics can improve web traffic by 12%. Adding a visual aid to your content is always a good idea, but it is not so easy to do if you do not have suitable plugins. Look at this.

9. Visualizer

Visualizer plugin

In order for your visitors to better understand the information that you provide, you should always include some kind of chart or table.

Visualizer is a plugin that allows you to create and manage charts and tables, as well as add them to your WordPress pages.

By creating a chart or table, you can:

  • Customize it
  • Choose colors and fonts
  • Make them fit the rest of your content

This is the best way to include tables and charts in your content and give your readers an additional reason to rate your content.

10. wpData table plugin

Wpdatatable plugin

WpData tables make it easy to embed data in tables and charts.

This will allow you to create over 35 different types of charts, tables, and graphs.

  • Works with MySQL Databases
  • It has an adaptive design for all devices.
  • It has built-in editing tools similar to Excel
  • You can associate a chart with a table.

This is the perfect way to enrich your content and raise the bar for your competitors.

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Vikas January 23, 2020 0 Comments

Digital Marketing Jobs & Career Opportunities For Fresher In Varanasi

Successful people around the world have a common feature: they have chosen a serious hobby or hobby as a matter of life. Today, many people cannot imagine life without the Internet, and therefore work in Digital media and advertising is becoming increasingly attractive. Digital Marketing is one of the most promising areas where today there is work and salaries are growing. This is the promotion of a product or service through various digital channels: social media, email, search engines, sites, applications, etc. For young professionals In Varanasi who want to work in marketing, but are still determined by the specific specialization of their activities, Join Digital Growth World #1 Digital Marketing Institute In Varanasi.

To begin with, working in Digital Marketing has several advantages.

  • Digital Marketing is a young industry – young professionals.
  • You can be yourself!
    The informal atmosphere of Digital – agencies, and departments will allow you to immediately feel at ease. Formalities should only be followed by Account managers and the business development department, as they are in continuous contact with customers.
  • The most simplified communications within the organization.
    You can always talk with your manager, discuss the latest trends with a friend from a neighboring department, and with the CEO a successful deal.
  • Missing dress code.
  • You turn a hobby into a profession!
    Remember how your parents told you to turn off the computer and do something useful for some time? Well, the time has come for a reckoning. Get ready to live in a virtual world where all the resources and opportunities at Digital Marketing are located!
  • Do it!
    Do you have a good ear? Can you draw? Do you write well? Does your melodious voice captivate your colleagues? Urgently run to the production team, record a viral video, create infographics with a designer or share unique content with SMM specialists.

Key areas of Digital Marketing

Search engine optimization

There is no movie that we would watch or a restaurant that we would visit without first consulting with Google or Yandex. Search engines have become an indispensable part of our daily lives. SEO – the process of promoting a website, blog or portal through optimization, increasing visibility in the results of a search engine. When you google something, the first search results are most likely the work of good SEO.

Mobile Marketing ( Mobile Marketing )

The product or service is promoted through mobile channels: SMS, MMS, applications, etc. Over the past 5 years, the number of smartphone users has grown phenomenally. If you are one of them, open the “store” or Google market and see examples of mobile marketing.

SMM

Social Media Marketing or Social Media Marketing is a process of relationships with an audience on social networks to enhance the brand image, attract the necessary traffic, determine the needs of the target audience and motivate it using content. If it’s easy for you to get a lot of likes and reposts, you should definitely try yourself in SMM.

Pay Per Click (Engl. “Pay Per Click”) Marketing

The ads you see on your phone, tablet or computer are the result of Pay Per Click marketing strategy, also known as SEM (Search Engine Marketing). In this model, advertisers pay the site owner for every click on their ad product.

Game Marketing (Digital Games Marketing)

Who does not like to kill time, overtaking enemies and fighting the dragon? The craziness around games is a noticeable trend and has not only an entertaining background. Companies invest in the development of games and gaming applications tons of “gold coins”. If you like games and everything is in order with creativity, then you too can discover a new level of marketing, full of success and pleasure.

Who can work at Digital Marketing?

Whatever your specialization, you can always make yourself known in the industry. The main thing is to be able to convert your talents and strengths into profit. Below is a brief summary of the key job openings in the digital marketing world.

Digital Strategy ( Digital Strategist )

The role of the Digital strategist is in the conceptualization, development, and application of effective marketing programs and promising business areas for existing customers. This position requires in-depth knowledge of all digital platforms and solutions, coupled with the ability to develop, shape and present strategies. Responsibilities of Digital Strategist:

  • Planning and implementing compelling digital marketing strategies.
  • Identification of user trends and ideas, their application to achieve customer goals and the development of new directions.
  • Understanding the goals, prospects, and competitiveness of the brand.
  • Work in conjunction with the production / technical department and with customer service managers.
  • Development of individual performance indicators and recommendations for further improvement of the campaign.

Web developer

Web developers are of particular importance in any Digital Agency. The technical and external parts of any application or site are their direct concerns. Web Developer Tasks:

  • Writing program code to create or adapt existing services and interface to the tasks of the project.
  • Testing and identifying technical problems, fixing bugs.
  • The introduction of the site into “operation” and registration on various search engines.

Graphic Designer

Designers are the creative support of the agency. Their business is the development of a design that will be most acceptable and will resonate with the audience. Graphic designers work with websites, applications, e-books, screens, banners, advertising, media products, and any other tools that require a creative approach. Among the duties of a designer:

  • Creation and implementation of design solutions for various Internet channels.
  • Interaction with various departments to maintain the quality and accuracy of the design.

Director of Business Development

Business development directors are responsible for the emergence of new customers and the formation of a plan for promising areas. Their main tasks:

  • Analysis of existing and potential customers in different market segments.
  • Search for opportunities for projects through research and personal contacts.
  • Active work with clients.
  • Presentation of ideas and strategies.
  • Managing your client portfolio and maintaining good relationships.
  • Ensuring quick completion of tasks stipulated by current projects.
  • Brainstorm.
  • Organization of processes related to hiring strategies, training of new company employees, etc.

SEO Executive

When a client needs to see his site in the first lines of search engines, the first people he turns to are SEO specialists. These employees are responsible for optimizing the site as part of an overall promotion strategy. They must understand the specifics and objectives of the business. Their duties:

  • High search results
  • Working with online elements: search queries, creating meta tags, headers.
  • Planning, implementing and evaluating link building strategies.
  • Data processing and reporting on information obtained using analytical programs (Google Analytics)
  • Making the necessary adjustments in the presence of gaps or regression in the results of the work.

Copywriter / Content Manager

These are employees who are responsible for the entire concept and implementation of the idea, whether it be a small post on the networks or a full-fledged media campaign. With special care, they have the opportunity to become the head of a department, or even a creative director. Their business:

  • Prepare content for various channels, including banners, email programs, websites, social media, applications, mobile assets, games, viral videos, etc.
  • Identify key campaign topics and create buzz around them online with effective content.
  • Recognize the trends of the online world, follow them, use them to create and develop your own content.
  • To help out a business development team: create innovative solutions to attract new opportunities.

Also Read: How to Start Your Career in digital marketing

Account manager

Account Manager serves as a bridge between the company and the client. As a customer-oriented specialist in the field of Digital, the account manager is engaged in planning and “delivering” marketing solutions to customers. These specialists work closely with the business development department and creative producers. Their tasks:

  • Building strong, trusting relationships with customer representatives.
  • Understanding the characteristics of the client’s business, the market in which he works and his target consumer.
  • Coordination of internal departments and resources for all tasks.
  • Responsibility for the correct performance of all temporary and financial obligations by the company.

Social media manager

The work of the Social Media Marketing Manager ( social media manager) is to successfully conduct the client’s SMM campaign. Responsibilities can range from creating and supervising company accounts on social networks, to a full analytical report. This position is for Internet enthusiasts who are ready to act and work hard in the virtual space. Among the responsibilities:

  • Creation and launch of client accounts on all social platforms.
  • Work on interesting and entertaining content for all groups and platforms.
  • Development of an advertising company plan and its further launch.
  • Responsibility for the company’s reputation. Work with comments, negative reviews, and complaints.
  • Creating a company development strategy in social Internet space.
  • Analytics, reporting to customer representatives.

Expert Advice

For success in working at Digital Marketing, good luggage of knowledge and diligence is enough. These tips will help you better understand the world of Digital Marketing.

  • Boost Your Social Activity
    In the digital marketing industry, recruiters check your online activity! So if you dream of a successful career, activate all your resources. Try to keep abreast of all events and expand your circle of contacts. Sometimes, the initial salary depends on the number of your subscribers.
  • Track interesting bloggers
    Use your search engine skills and find the biggest and most inspiring Digital Marketing blogs. So you will not only be aware of all the trends, but you will also be able to make useful contacts on occasion.
  • E-books and articles
    You have the opportunity to contact the authors and discuss your questions.
  • Attend seminars and workshops
    On average, about three Digital Marketing events take place every week. These workshops are conducted by industry experts. There is little to compare the information and experience that they will share there.
  • LinkedIn
    Maybe this is not your favorite social network, but when it comes to career, it is a powerful tool. Make your profile as attractive and open as possible. Make business acquaintances, ask for recommendations and confirmations of your skills. Recruiters look with interest at full and active profiles.

Choosing a job and a profession is not an easy task. Only after a serious study of the market, industry, weighing all the strengths and weaknesses, you can choose your future path. Digital Marketing is a young, rapidly growing industry in which much can be achieved. If you have the will and are ready to do everything possible to make a hobby your profession, the industry is waiting for you!

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Vikas January 16, 2020 0 Comments

Robots.txt file – what is it and why is it needed?

Today we will take a closer look at the robots txt file – what it is, why it is needed and how to work with it. The term robots txt is described on many sites and blogs. However, everywhere articles on this topic differ significantly from each other. But because users are confused in them, like a fish in networks. 

Robots txt file – what a terrible beast?

Robots.txt is a file. This is a standard text document saved using the UTF-8 encoding. It is created specifically for working with protocols such as:

  • https;
  • https;
  • FTP

The file carries an important function – it is needed in order to show the search robot what exactly needs to be scanned and what is closed from scanning.

All the rules, requirements, recommendations that are indicated in robots.txt are relevant only for a specific host, as well as the protocol and port number, where the file described by us is located directly.

By the way, robots.txt itself is located in the root directory and is a standard text document. Its address is https://admin.com /robots.txt., Where admin.com is the name of your site.

In other files, a special mark Byte Order Mark is put or it is also called the abbreviation for PTO. This mark is a Unicode character – it is required in order to establish a clear sequence of read information in bytes. The character code is U + FEFF.

But at the beginning of our robots.txt, sequential readability is neglected.

We note directly the technical characteristics of robots.txt. In particular, the fact that the file is a description in a BNF form deserves mention. And RFC 822 rules apply.

What exactly and how does the file process?

Reading the commands indicated in the file, search engine robots receive from the following commands for execution (one of the following):

  • scanning only individual pages – this is called partial access;
  • scanning the entire site as a whole – full access;
  • ban on scanning.

When processing the site, robots get certain answers, which may be as follows:

  • 2xx – the site was scanned successfully;
  • 3xx – the robot goes on forwarding until it succeeds in receiving another answer. In most cases, this requires five attempts in order to find an answer that will differ from 3xx. If no response is received in five attempts, a 404 error will be recorded;
  • 4xx – the robot is sure that it should scan the entire site;
  • 5xx – such an answer is regarded as a temporary server error, and scanning is prohibited. A search robot will “knock” on a file for so long until it receives an answer. At the same time, a robot from Google evaluates the correctness or incorrectness of answers. In this case, it should be said that if instead of the traditional error 404, a 5xx response is received, then in this situation the robot will process the page with the answer 404.

Robots txt file directives – for what purpose are they needed?

For example, there are situations when it is necessary to limit visits to robots:

  • pages containing personal information of the owner;
  • pages on which these or those forms for information transfer are placed;
  • site mirrors;
  • pages that display search results, etc.

How to create a robots txt file: detailed instructions

You can use virtually any text editor to create such a file, for example:

  • Notepad;
  • Notebook;
  • Sublime et al.

This “document” describes the User-agent instruction and also indicates the Disallow rule, but there are other, not so important, but necessary rules / instructions for search robots.

User-agent: to whom it is possible and to whom not

The most important part of the “document” is the User-agent. It indicates exactly which search robots should “look” at the instructions described in the file itself.

There are currently 302 robots. In order not to register each individual robot in a document personally, you must specify the entry in the file:

User-agent: *

This mark indicates that the rules in the file are oriented to all search robots.

Google has the main Googlebot search engine. In order for the rules to be designed only for it, it is necessary to write in the file:

User-agent: Googlebot_

If there is such an entry in the file, other search robots will evaluate the site materials according to their main directives, which provide for the processing of empty robots.txt.

Yandex has the main Yandex search robot and for it, the entry in the file will look like this:

User-agent: Yandex

If there is such an entry in the file, other search robots will evaluate the site materials according to their main directives, which provide for the processing of empty robots.txt.

Other special search robots

  • Googlebot-News – used to scan news posts;
  • Mediapartners-Google – specially designed for the Google AdSense service;
  • AdsBot-Google – Evaluates the overall quality of a specific landing page;
  • YandexImages – indexes Yandex pictures;
  • Googlebot-Image – for scanning images;
  • YandexMetrika – Yandex Metrik service robot;
  • YandexMedia – a robot that indexes multimedia;
  • YaDirectFetcher – Yandex.Direct robot;
  • Googlebot-Video – for indexing videos;
  • Googlebot-Mobile – created specifically for the mobile version of sites;
  • YandexDirectDyn – a robot for generating dynamic banners;
  • YandexBlogs is a blog search robot; it scans not only posts, but even comments;
  • YandexDirect – designed to analyze the content of affiliate sites of the Advertising Network. This allows you to determine the theme of each site and more efficiently select relevant ads;
  • YandexPagechecker is a micro-marking validator.

We will not list other robots, but, we repeat, there are more than 300 tons in total. Each of them is focused on certain parameters.

What is Disallow?

Disallow – indicates that it is not subject to scanning on the site. In order for the entire site to be open for scanning by search robots, you must insert an entry:

User-agent: *

Disallow:

And if you want the entire site to be closed for scanning by search robots, enter the following “command” in the file:

User-agent: *

Disallow: /

Such a “record” in the file will be relevant if the site is not yet completely ready, you plan to make changes to it, but so that in its current state it does not appear in the search results.

And a few more examples of how to register this or that command in the robots.txt file.

To prevent robots from viewing a specific folder on the site:

User-agent: *

Disallow: / papka /

 

To block a specific URL from crawling:

User-agent: *

Disallow: /private-info.html

To close a specific file from scanning:

User-agent: *

Disallow: / image / file name and its extension

To close all files of a specific resolution from scanning:

User-agent: *

Disallow: /*. extension name and $ icon (no space)

Allow – a team for guiding robots

Allow – this command gives permission to scan certain data:

  • file;
  • directives;
  • pages etc.

As an example, consider a situation where it is important that robots can only view pages that start with / catalog, and all other content on the site must be closed. The command in the robots.txt file will look like this:

User-agent: *

Allow: / catalog

Disallow: /

Host + to robots txt file or how to choose a mirror for your site

Adding the host + command to the robots txt file is one of several required tasks that you must do first. It is provided so that the search robot understands which mirror of the site is subject to indexing, and which should not be taken into account when scanning pages of the site.

Such a command will allow the robot to avoid confusion in case of detection of a mirror, and also to understand what is the main mirror of a resource – it is indicated in the robots.txt file.

At the same time, the site address is indicated without “https: //”, however, if your resource runs on HTTPS, in this case the corresponding prefix must be indicated.

This rule is written as follows:

User-agent: * (name of the search robot)

Allow: / catalog

Disallow: /

Host: site name

If the site is using HTTPS, the command will be written as follows:

User-agent: * (name of the search robot)

Allow: / catalog

Disallow: /

Host: https: // site name

Sitemap – what is it and how to work with it?

A sitemap is necessary in order to transmit information to search bots that all site URLs that are open for crawling and indexing are located at https://site.ua/sitemap.xml.

During each visit and crawl of the site, the search robot will study exactly what changes have been made to this file, thereby updating the information about the site in its database.

Here’s how to spell these “commands” in the robots.txt file:

User-agent: *

Allow: / catalog

Disallow: /

Sitemap: https://site.ua/sitemap.xml.

Crawl-delay – if the server is weak

Crawl-delay is a necessary parameter for those sites that are located on weak servers. With it, you have the opportunity to set a specific period through which pages of your resource will be loaded.

Indeed, weak servers provoke the formation of delays during access to them by search robots. Such delays are recorded in seconds.

Here is an example of how this command is written:

User-agent: *

Allow: / catalog

Disallow: /

Crawl-delay: 3

Clean-param – if it has duplicate content

Clean-param – designed to “fight” with get-parameters. This is necessary in order to exclude the possible duplication of content, which will eventually be available to search robots at various dynamic addresses. Similar addresses appear if the resource has different sortings or the like.

For example, a specific page may be available at the following addresses:

  • www.vip-site.com/foto/tele.ua?ref=page_1&tele_id=1
  • www.vip-site.com/foto/tele.ua?ref=page_2&tele_id=1
  • www.vip-site.com/foto/tele.ua?ref=page_3&tele_id=1

In a similar situation, the following command will be present in the robots.txt file:

User-agent: Yandex

Disallow:

Clean-param: ref / foto / tele.ua

In this case, the ref parameter shows where the link goes from, and therefore it is written directly at the very beginning, and only after that the rest of the address is written.

What characters are used in robots.txt

In order not to be mistaken when writing a file, you should know all the characters that are used, and also understand their meaning.

Here are the main characters:

/ – it is necessary to close something from scanning by search robots. For example, if you put / catalog / – at the beginning and at the end of a separate directory of the site, then this folder will be completely closed from scanning. If the command looks like / catalog, then all links on the site, the beginning of which is written as / catalog, will be closed on the site.

* – indicates any sequence of characters in the file and is set at the end of each rule.

For example, the entry:

User-agent: *

Disallow: /catalog/*.gif$

Such an entry says that all robots are prohibited from scanning and indexing files with the .gif extension, which are placed in the catalog site folder.

“$” – is used to introduce restrictions on the actions of the * sign. For example, you need to prohibit everything that is in the catalog folder, but you can also not prohibit URLs in which / catalog is present, you must make the following entry:

User-agent: *

Disallow: / catalog?

– “#” – this icon is intended for comments, notes that the webmaster creates for himself or other webmasters who will also work with the site. This icon prevents scanning of these comments.

The record will look like this (for example):

User-agent: *

Allow: / catalog

Disallow: /

Sitemap: https://site.ua/sitemap.xml.

instructions

Perfect robots.txt file: what is it?

Here is an example of a virtually perfect robots.txt file, which is suitable, if not for everyone, then for many sites.

User-agent: *

Disallow:

 User-agent: GoogleBot

Disallow:

Host: https: // site name

Sitemap: https: // site name / sitemap.xml.

Let’s analyze what this robots.txt file is. So, it allows you to index all the pages of the site and all the content that is posted there. It also indicates the host and site map, so search engines will see all addresses open for indexing.

In addition, recommendations for Googlebots are separately indicated.

However, you should not just copy this file for your site. Firstly, for each resource, separate rules and recommendations should be provided. They directly depend on the platform on which you created the site. Therefore, remember all the rules for filling out the file.

Other errors

  1. Errors in the file name. The name is only robots.txt, but not Robots.txt, not ROBOTS.TXT and in no other way!
  2. The User-agent rule must be filled in – you must specify either which particular robot should take it into account, or in general.
  3. The presence of extra characters.
  4. Present in the file of pages that should not be indexed.

What we learned about the robots txt file

Robots txt file – plays an important role for each individual site. In particular, it is necessary to establish certain rules for search robots, as well as promote your site, company.

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Vikas November 29, 2019 1 Comment
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