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Why Design is Important For Marketing Your Site

For one reason or another, companies often start or remodel their sites. But one mistake you will notice is that some companies do not take into account how important their web design will be for their marketing strategy. While most business owners ignore this, the fact is that it is the design of your site that can either create or destroy your marketing campaign. Although your marketing campaign can easily get people’s attention, your web design will determine if they will buy or not. According to research, almost 75% of visitors judge a business by its design.
When it comes to turning potential customers into customers, the graphic design of the site is very important. Therefore, you should focus on optimizing each stage of your marketing strategy, which includes design. Changing even a few features of your web page can significantly improve your marketing campaigns. After all, website design is directly related to conversion. Good website design is not only about fashionable logos, user-friendly interfaces, and intuitive menus. We are talking about the absence of navigation errors, the availability of compatible code and technical problems that few people think about. Here’s how design can make marketing your website successful.

Brand language

Successful web design can help boost your brand, thereby forcing more people to buy your products. One of the most valuable things in business is trust, so building it would be vital for any business. A brand can represent luxury, comfort, value, support or quality. There are many ways to accomplish the design, including blogs, marketing campaigns, brochures, and trade fairs. Having a great design can make your brand unforgettable. Make sure your site is designed in such a way that it evokes desire and reflects your values. Just keep your core values ​​in mind and make sure they are reflected in every aspect of your design.

Search engine optimization

Search engine optimization is the process of increasing your organic visibility on these engines using various on-site and exit methods. Since over 95% of online activities begin on search engines, your site should be visible in search. Although most websites are being designed with responsiveness in mind, they must be compatible with a number of devices. There are also sites that do not respond, so they make it difficult to access them on mobile devices. Any design changes you make to your website will affect your SEO performance, both positively and negatively. Therefore, a good website design should take into account the structure and navigation, aesthetics, content, and metadata.

User experience

The design of your website also has a big impact on your user experience. From ensuring that your site is as fast as possible, making navigation simple and easy to use is a good site. When it comes to user experience, site speed is now one of the most important factors. As the speed of the site increases, so does the visitor’s expectation of page load time. If your design uses large images and other elements that slow it down, it will negatively affect your users. Some of the ways to increase this download time is to fully audit and compress files. You must remember that the main goal of your site is to satisfy your users. Without this, they will not remain and will not return to your site.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

Enhanced online presence and higher conversions

The design of your site should be psychologically attractive. It should be able to convert visitors to customers. To develop strong marketing strategies, website owners should focus on developing successful designs. The influence of design should stand out over everything that brings sales. Good design will also attract visitors and increase your online presence. This will help you express the thoughts of the company and give you a better chance of being noticed.

Effective analysis

When it comes to building a website, there is no perfect website. It must constantly change, adapt and optimize to achieve its goals. Most companies are looking for a site that turns their visitors into profitable promotions. In this regard, you need to know in which areas your site is working poorly. Each part of your site can be analyzed and optimized for users. Therefore, you need to spend some time understanding the user and identifying pages that are not converted and do not receive any traffic. When creating your site, you must consider whether you are able to implement advanced tracking or not. If you cannot do this, you lose a lot on this valuable data. You must set up your website so that you can easily collect the necessary data.

Convincing message

Internet marketing and design usually have a lot to do with the message. The main aspect of the design is the transmission of an important message to clients and receiving a specific response. With the help of carefully selected words and images, you can get a result-oriented to the result that your company needs, as well as train your clients in various creative processes. Attractive looks and framing designs can also make customers lean toward your business.

Now you know how good web design plays a very important role in promoting your site. Remember that a poorly designed website will have all your marketing strategies in vain. So, make sure you have an intuitive, unique and effective website design for your brand. Although a well-built site is a very good step, this is not all you need. You also need to have quality content that informs your users about your services and products. Make sure you consider all other strategies so you don’t miss anything. In general, professional sites are some of the most effective marketing tools today.

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Vikas December 25, 2019 0 Comments

The power of digital branding : what is it and why do we need it?

Do you want your site visitors to better understand who you are as a business? Then read this post on digital branding, including the concept of what and how.

When you ask, “What are the goals of your Website?”, The majority replied: “To attract more traffic and conversions, isn’t that a dream?” But do your site visitors really understand what your business is doing or what makes you different? Well, this is where digital branding comes into play. Increasing site traffic is a pointless exercise if your visitors do not know who you are, what you do, or what makes you different from others. This is one of the main reasons why traffic does not turn into a sale.

What is digital branding?

Digital branding is an understanding of your value as a business and the transfer of these values ​​to visitors to your site. But don’t worry, digital branding is not fonts, slogans, characters, images, logos or visual identification; this requires years of branding and user experience (UX) knowledge. Digital branding has powerful elements that any website owner can do.

Understanding your client’s values ​​is called your “value proposition,” and it truly surpassed the old idea of ​​unique retail outlets (USPs). As a definition, a value proposition is “a promise of value that your customers will like.” Digital branding brings this value. Many successful companies are no longer unique – they just do it better. How many websites do you visit that are not necessarily cheaper but have an excellent product offer for customers? This is an example of customer value.

Why is this important?

The importance of digital branding boils down to effectively communicating your value with your customers. Digital branding thinks about your potential customers – this traffic – and how we can tell them who we are, what makes us different and what makes us better. When a site visitor understands our business, the decision to purchase is sharply reduced. See an example below:

Immediately talk about the benefits of your business with short and clear messages. You go to the site and they reflect the benefits for you as a client and the value of the business.

As soon as we receive our “value proposition”, the time has come to tell the world, but digital branding passes by our website – it is rooted in every part of each individual marketing channel and at every point of contact with which the client interacts. On your site, it makes no sense to write that you have the “best service in the business” if this is not indicated in your paid advertisements. You must identify all the common ground of your customers, look at the messages and make sure that they are consistent in everything.

Below are some key placements that you should focus on as they set the tone for all other marketing channels.

Homepage

A great place to start is the homepage. Every day we see home pages that do not give any directions about the business; not even an idea of ​​what distinguishes them from a competitor. Turn your home page into a message about your valuable offer – make sure that each client leaves, knowing exactly what you are doing and what sets you apart from others, makes them unique and best.

Site pages

We pulled out the pages of the site from the home page because it is important to look at them in isolation. Often the page that spends the most time on it is the home page, but collectively this page does not receive most of the traffic. Imagine that we just clicked on an ad or page directly from a search engine results page (SERP), which is not your home page … will we be given a hint of your value proposition?

Newsletter

Your emails are a great place to reinforce your core values ​​for your customers. If you use marketing automation for visitors who subscribe to your emails, then use the various emails in the program to enhance your messages. It is recommended to create a “welcome letter”, which will be the first letter received by the client after registering with your mail program. Use this letter to strengthen your business.

Paid media advertising

Making a great copy of an ad is very important – it can be the difference between gaining and losing leadership or selling. A great ad will correspond to a copy of the ad on the landing page, and it makes no sense to say one thing in the ad and not repeat it on the landing page. Google AdWords, in particular, has provided marketers with tools to enhance digital branding with things such as call extensions and new enhanced advertisements. Use these tools to enhance your messages.

Metadata

Often the importance of metadata is overlooked. Sometimes it is simply created to make sure that we mark the “SEO window”. Think of metadata like this – this is the only and only piece of information that the client must choose between you and your competitor in the search results. Ranking in position 1 for your keyword does not make sense if your metadata is not customer-oriented. Treat it like a paid ad, and create posts that add value.

Digital branding and conversion optimization

Digital branding and conversion optimization (CRO) overlap. If you are new to CRO, MOZ describes it as “a systematic process to increase the proportion of site visitors who take the desired action.” How does this relate to digital branding? The goal of digital branding is to increase the likelihood that a visitor will perform the desired action. When a visitor understands your business, the probability of conversion increases.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

CRO is extremely useful for digital branding because it allows you to test messaging through a website through A / B testing. Google has made this process even easier with the release of Google Optimize. Take the time to create A / B tests of the various messaging options for the pages of your website and find out which one is most effective. CRO stops as soon as you browse your website and go to other marketing channels. But this does not mean that the lessons from CRO cannot be applied to your other points of contact.

Conclusion

To summarize, it’s all about consistency. There should always be a consistent and holistic approach to conveying your value to visitors through all marketing channels. Stop looking at different marketing channels in isolation, because it will not only confuse potential customers, but your business will feel disconnected. Each marketing channel is the point to join, and with these tips, you will be on your way to creating a famous brand.

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Vikas December 23, 2019 0 Comments
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