Link building for e-commerce is an important yet complex element of SEO that delivers the most value. The best link strategies use thoughtful content plans to increase the visibility of landing pages. This article introduces some of the most effective link-building techniques for e-commerce sites.

HOW DOES LINK BUILDING WORK?

Link building is the process of getting other sites to link to yours. Search engines count links as relevance, authority, and trust points, which together increase domain and page authority. When used correctly, link building improves SEO for e-commerce projects.

The process of attracting links, as opposed to buying them (black hat optimization, due to which sites can be banned in search engines), takes time. Not all links are the same.

A link from a CNBC-level site will have more impact than a mention on the portal of a new startup.

Getting high-quality links is difficult, but they are necessary to achieve high positions in organic search results.

5 BEST LINK-BUILDING STRATEGIES FOR E-COMMERCE

Implementing the best link strategy for your online store will give you the opportunity to get on the first page of the search results, and not get lost somewhere in the back of the search engines.

1. Create a blog

Blogs are great content marketing tools that allow you to post link-worthy content. Successful link building is possible through the development and maintenance of relationships with partners. Remember that blogs increase trust and credibility by moving users through the marketing funnel. They are not meant for hard selling.

Read More: 5 Tips For Creating An Seo Optimized Website

If you’re just getting started, blog about an industry or product, not your brand. Use it as a platform to create a network of useful acquaintances. Connect with bloggers, influencers, and established companies whose links will be valuable.

By building useful connections, you will find natural link growth with mentions of your products.

Depending on your industry, you can also pay influencers to create sponsored content about your product or send out press releases to reputable publications. The latter is very effective in the fashion and design industry, but companies from other industries (for example, suppliers of agricultural equipment) can turn to niche online publications.

2. Create a FAQ section

Frequently Asked Questions (FAQ) sections are link assets that provide solutions in a particular industry and drive targeted traffic to websites. They improve SEO rankings immediately as Google algorithms prioritize pages focused on helping users get the information they need.

Perhaps the most beneficial benefit of FAQs, aside from their obvious purpose of educating consumers, is that they are suitable for long-tail keywords. Such keywords are more difficult to use in blogs or SEO-oriented texts, but they are ideal for FAQs.

Frequently Asked Questions (FAQs) solve problems, so these pages rank higher in search engine results, increasing your site’s visibility. Theoretically, when users enter relevant queries, they will stumble upon your post. In addition, people are more likely to share similar content on social networks, blogs, and forums, which contributes to link building.

3. Build partnerships

Let’s say you have already turned to all your friends who can help promote your product. In this case, it is worth considering launching an affiliate program with individual brands and businesses. Affiliate marketing is a method of paying people to promote your product in the form of commissions for each customer they refer.

In e-commerce, affiliate marketing provides an opportunity to generate up-sells through user-generated content, especially through influencers. This is a great link-building strategy as it increases revenue, brings organic traffic to your site, and generates links.

If you select the right partners, you will attract high-quality links.

This way of link building in eCommerce does not always directly affect rankings, but it increases visibility and drives traffic to your store, which leads to more backlinks. The only difficulty lies in choosing the right partners and ensuring that the deal is profitable for them.

4. Promote top sellers

All internet marketing strategies require focused effort. Link building is designed to increase the number of mentions of your company or products on other sites. With that in mind, you should focus on your top sellers before switching to others.

Make sure that the content on these product pages includes keywords to drive as many visitors and conversions as possible. Make sure your compressed images are high quality and realistic so you can meet customer expectations (there’s nothing worse than getting a product that looks nothing like the picture).

Conducting surveys and competitions with prizes helps to increase traffic to your site and build up a link mass – especially if users have to repost on social networks to participate. Word of mouth is one of the oldest and most powerful forms of marketing. It can introduce potential customers to your product, increase awareness, and increase traffic.

5. Befriend influencers

The best link-building strategies for eCommerce include sponsored product reviews. Contact the right bloggers and influencers in your niche and see if they would like to review your product. Typically, bloggers receive sponsored review products for free in exchange for promoting them.

It is important to remember that they are not required to give positive reviews.

The purpose of sponsored reviews is to introduce your product to untapped markets and increase awareness.

We hope that your product is good, then the reviews will not disappoint you. Please note that for influencers with a small audience, the product itself is enough as payment. Large bloggers and some publications may require money for a sponsored review.

CONCLUSION

The best link-building strategies for e-commerce involve cultivating long-term relationships and creating link-worthy content. Learn Search Engine Optimization Marketing From #1 Digital Marketing Institute Varanasi, DigitalGrowthWorld

Contact For A Free Demo Class 

The field of e-commerce is developing rapidly: new technologies and ideas are constantly emerging. To take a confident place in the market, it is important not only to have an idea of ​​the trends but also to apply modern tools in practice. In the article, we will consider 5 chips that will be relevant next year.

1. Video consultations

The pandemic has fueled a new trend in e-commerce where vendors showcase merchandise from the point of sale via video links. The practice has shown that every third video consultation eventually closes the deal. Now, this tool is actively used, for example, by M.Video or Karcher. And in some online clothing and footwear stores, sellers not only present the product but can also try it on for clarity.

To organize a video consultation, both the store’s own tools and external services can be used. To contact the seller, the buyer needs to click on the video call button, after which a window with a countdown will appear. As they are released, the sellers immediately join the conversation.

2. Voice search

Voice assistants have firmly entered our lives – they are used for searching the Internet, typing, working with multimedia, calling a taxi, and much more.

It is expected that the number of buyers who made a purchase using a voice assistant will grow in 2022 by 55%, and the volume of such purchases will reach $40 billion. For e-commerce owners, this trend opens up good opportunities – if you optimize the voice search on the site for keywords and phrases, you can get a lot of additional profit.

3. Personalized marketing

It is very difficult to fully satisfy the needs of the client. Proper implementation of personalization significantly increases the chances of achieving the goal. Some customers will certainly appreciate individual offers – according to statistics, 22% of consumers are ready to share their data for this.

Personalized marketing analyzes the interests of the client, his needs and goals, and creates an individual offer for each user. This is an approach that helps to build a trusting relationship between the brand and customers, making them more loyal and prone to purchase.

For example, Nike’s Lunarglide line allows customers to create their own designs as well as color matching.

4. Augmented and virtual reality

Often, buyers are faced with the fact that the product in the picture in the online store differs from the real one. Augmented and virtual reality (AR / VR) fills this gap – customers see the product in real life, this is especially true for interior items. This gives shoppers confidence – about 71% of consumers are ready to shop more often in companies using virtual reality technologies.

Also, according to experts, more than 120,000 stores in 2022 will use AR.

5. Omnichannel

Sprout Social statistics show that about 84.9% of customers will not buy an item until they see it several times. The Global Web Index reports that 37% of users learn about products and brands from social media. For this reason, all major market players use several channels to attract customers, because in the digital world one is no longer enough.

An omnichannel approach connects multiple communication channels that work together to create a seamless shopper journey, increase brand awareness, and create a positive customer experience.

The field of e-commerce is developing rapidly: new technologies and ideas are constantly emerging. To take a confident place in the market, it is important not only to have an idea of ​​trends but also to apply modern tools in practice. In this article, we will consider 5 eCommerce marketing tips that will help you in building your own eCommerce store.

1. Video consultations

The pandemic has fueled a new trend in e-commerce – sellers showcase goods from points of sale via video links. The practice has shown that every third video consultation ends up closing a deal. Now, this tool is actively used, for example, “M.Video” or “Karcher”. And in some online stores of clothing and footwear, sellers not only present the product but can also try it on for clarity.

To organize video consultation, both the store’s own tools and external services can be used. To contact the seller, the buyer needs to click on the video call button, after which a window with a countdown will appear. As they become free, sellers immediately join the conversation.

Here are some Video Conferencing site

• Zoom
• Google Meet 
• Microsoft Team

Related Blog — Video Marketing Fundamentals

2. Voice search for Ecommerce Marketing in 2022

Voice assistants have become part of our lives – they are used for searching the Internet, typing, working with multimedia, calling a taxi, and much more.

The number of customers making purchases using voice assistants is expected to grow by 55% in 2022, and the volume of such purchases will reach 40 billion dollars. For e-commerce owners, this trend opens up good opportunities – if you optimize the voice search on the site for keywords and phrases, you can get considerable additional profit

3. Personalized marketing

It is very difficult to fully satisfy the needs of the client. The correct implementation of personalization significantly increases the chances of achieving the goal. Some customers will certainly appreciate individual offers – according to statistics, 22% of consumers are ready to share their data for this.

Personalized marketing analyzes the interests of the client, his needs and goals, creates an individual offer for each user. This is an approach that helps build trust between the brand and customers, making them more loyal and inclined to buy.

For example, Nike’s Lunarglide line allows customers to create their own designs as well as customize colors.

You may love to read this — EFFECTIVE MARKETING STRATEGY FOR E-COMMERCE BUSINESS

4. Augmented and virtual reality

Often, buyers are faced with the fact that the product in the picture in the online store is different from the real one. Augmented and virtual reality (AR / VR) fills this gap – customers see the product in real life, especially for interior items. This gives buyers confidence – about 71% of consumers are ready to shop more often at companies using virtual reality technologies.

Also, experts estimate that more than 120,000 stores will use AR in 2022.

5. Omnichannel for Ecommerce Marketing

Sprout Social statistics show that about 84.9% of customers will not buy a product until they have seen it several times. The Global Web Index reports that 37% of users learn about products and brands from social media. For this reason, all major market players use several channels to attract customers, because in the digital world one is no longer enough.

An omnichannel approach allows you to link multiple communication channels that work together – resulting in a seamless customer journey, increased brand awareness, and a positive customer experience.

Search engine optimization (SEO) for online sales projects plays a very important role. An effective CEO strategy drives customer acquisition and sales. With the right approach to SEO planning, companies achieve their goals by using their available budget as efficiently as possible.

While search engine optimization certainly plays an important role in promoting a business, it takes time and expense to reap the benefits in the long run. Not forgetting the importance of the CEO, many companies are trying to save money on both the first and the second. In fact, they are looking for effective search engine optimization strategies to grow their user base and increase sales with the least amount of time and budget. Below we offer several effective ways to develop such SEO promotion strategies.

1. CHOOSE KEYWORDS THAT REPRESENT THE PRODUCTS OR SERVICES YOU OFFER

In order for your online store to be visible in the search engine to potential buyers, you need to make the right list of keywords for effective SEO promotion. When choosing keywords, start from your goals. As a rule, the main task of key phrases in an SEO strategy is to get your site to the top of the SERP. You probably want to be at the TOP of the search results of Google or another search engine. However, some other aspects of your online project depend on the correct selection of key phrases.

For example, you want links to your site to appear when potential buyers are looking for products that have some similar properties to yours. If a user is looking for leather shoes, it would be nice for the search engine to display links to your leather bag pages.

Also, use so-called “long tail” key phrases. Since they provide direct responses to user queries, these key phrases will generate more traffic. To get long-tail key phrases, follow a few simple steps below.

Identify key phrases related to your products and group them

If you have your own online store, start developing a successful SEO strategy by creating an ordered list of the products you have to offer. It’s probably a good idea to categorize your products for convenience. The next step is to come up with terms related to product categories, write them down somewhere, such as on a piece of paper. You will probably not be able to cope with this task right away. We recommend differentiating the listings according to the different types of products.

For example, if you offer leather wallets, use the following terms:

• Leather wallet;
• Handmade wallet;
• Handmade leather wallet.

Make a similar list based on the type of products you offer. The final list will contain the key phrases you need.

Insert your chosen keywords into Google Keyword Planner

You already have a list of keywords, now you need to find a free tool to optimize them. Google offers such an effective extension – Keyword Planner. It’s a powerful tool that you don’t have to pay to use. Before using it, create an account with AdWords. The registration process will take just a few minutes. It’s completely free to create and set up an AdWords account.

The key advantage of Google Keyword Planner is that it breaks your list of phrases into parts, suggests additional keywords. This will give you even more ideas for creating useful content. Ultimately, you will be able to increase your website traffic. By getting newly interested site visitors, you optimize your conversion rate. Also, use long-tail keywords with wider search terms.

The tool might suggest too many different key phrases. In order not to get confused in choosing the right options, we recommend using additional tools such as Ahrefs and Moz. Connect some other tools of your choice to your promotion strategy. With their help, you will get a complete understanding of the key phrases that can significantly increase your site’s page rank in search results.

2. PAY ATTENTION TO THE TECH CEO

Before developing a strategy for promoting your site to increase positions in search results, pay attention to certain technical nuances. Like many other SEO professionals, you probably want to ensure the best possible experience for your users on your site. Therefore, pay attention to the following aspects:

• The speed of your web project. The speed of loading pages on a site affects not only the effectiveness of attracting new customers but also whether existing users will stay with you. Typical page loading speed ranges from 2.5 to 3 seconds. Lower loading speed indicates poor quality of service in general, negatively affecting user experience, ranking in search results, as Google takes this aspect very seriously.
• Data encryption (HTTPS protocol). Sites that use SSL certificates create more trust among users and potential buyers. Your customers will feel secure if the site uses a strong encryption algorithm for their identity on the checkout pages. If this feature is not available, the chances of placing an order are significantly reduced. Recently, many companies have paid special attention to the security of the data provided by their users. They partner with developers who are able to create a safe and secure site.
• Simple URLs. The simpler the URL, the better it is perceived by both the search engine and ordinary users. Pages, whose addresses contain indications of headings and product names, are more likely to end up at the top of the search results list. Avoid dynamic URLs. If you can’t do without them, include keywords in them so that they are visible and legible.
• Redirects (301). Some pages of the site are removed due to uselessness and for other reasons. Make sure visitors are automatically redirected to another page containing content. Otherwise, the user will see the common “404 Not Found” message. This not only discourages potential buyers but also prevents search robots from indexing your website pages.
• Sitemap. This component is extremely important for search robots who visit your site from time to time. By listing key elements of your site, such as blog posts, information pages, product categories, and the products themselves, you increase the likelihood that search engine crawlers “figure out” how to navigate your site.

3. MORE SUBTLE SEO SETTINGS ON THE PAGES OF YOUR ONLINE STORE

The content contained on the pages of your site plays an important role in search engine rankings. While technical SEO lays the foundation for a website, optimizing individual pages makes it more competitive on the global web. To ensure this, please note the following:

• Keywords. The practice of keyword overflow in headings and meta tags has long since lost its relevance. You need to include search phrases in product titles and page URLs so that they look as natural as possible. To avoid search engine sanctions, follow their SEO guidelines.
• Blog. With the help of a blog, you can not only answer the questions of your existing and potential customers but also promote your products or services. A blog allows you to perform these tasks individually or all at once. Use multiple blogs for different purposes, or balance to win the trust of potential buyers.
• The convenience of use. To keep your website comfortable, work through important aspects such as navigation, detailed product descriptions, high-quality images, and user reviews. Sites that meet high usability criteria are well accepted by search engines because these web services provide users with what they want. User-friendly sites not only keep loyal users coming back again and again, but they also attract new visitors.
• Internal linking. By adding relevant links to the pages of your website and blog, you will help your visitors quickly jump to the desired pages. Internal linking not only helps attract new users but also directs them into your marketing funnel. Search engines accept sites with internal linking well, as it helps users to make better decisions.
• Compatible with mobile devices. As the number of smartphone and tablet users continues to grow, mobile pages are essential for online sales projects. Google has long emphasized the importance of mobile site compatibility and takes this aspect into account in its search rankings. As mobile web pages already outnumber their desktop counterparts, mobile page loading speed will soon become a key ranking criterion.

HELP DEVELOP EFFECTIVE SEO STRATEGIES FOR YOUR ONLINE SELLING BUSINESS

While developing winning promotion strategies, pay special attention to the basics of SEO, but there are a few other nuances to keep in mind. The specialists of the web studio “External code” will help you cope with this task as efficiently as possible. We have a variety of SEO tactics and strategies that lead our clients to the desired results. Want to know more? Contact us right now by phone at 639 315 9155 or through our website.

No matter how impressive your product is and no matter how popular it is, there is no guarantee that people will be able to find it on their own, especially now, when the market is replete with various goods and services.
If your marketing materials are missing where your ideal client should see them, and they don’t match their needs, all your work will be wasted.

In this article, we’ll look at a few effective e-commerce marketing strategies you can use to grow your business’s customer base and increase the engagement of your existing users.

MARKETING PLAN FOR ONLINE SALES

Your marketing plan is the collection of marketing tactics and strategies that your company uses. Practice shows that really effective marketing plans do not appear by chance. They use both the basic structure of marketing and its general philosophy.

For example, the inbound traffic methodology can be part of an overarching marketing plan. In this case, you should direct all your marketing efforts towards reaching an audience, converting members of that audience into leads, closing deals, and fully meeting their needs in order to motivate them to spread the word about your brand through word of mouth. There are many different strategies that can be taken as a basis for building a marketing plan. Below we propose to familiarize yourself with several of the most effective options.

1. BLOG

Blogging is a great way to drive organic traffic. By creating and publishing quality content that is relevant to your industry, you will make your potential customers think of your company as something reliable and legal. By attracting Internet users to your site through content (in addition to the one that is directly related to your product or service), you motivate them to perform targeted actions in the end. Regardless of what products or services you offer, blogging is an economically efficient way to prove that your company is an authority in the industry in which it operates.

2. PLACING GUEST POSTS ON OTHER SITES

Guest posts help you become better known online. They not only help build credibility in your industry, but they also improve the reputation of the domain used by your e-commerce site. As a result, search engines consider your site to be more reliable and deserving of higher rankings in search results.

To post guest posts, you need to select key phrases related to your product or service and use them to find third-party sites. In some cases, you don’t even have to create your own unique content. You can use existing articles by adding relevant materials or infographics to their text with links to your Internet resource.

3. USING REFERRAL MARKETING PROGRAMS

Referral marketing brings together two fundamental things of any marketing strategy for an online business: word of mouth and initiative. With the help of a referral program, you will be able to send your messages through clients to those who trust their opinion.

According to recent research, word of mouth has an impact on 90% of all sales, with 19% of purchases made directly from referrals sent through this marketing channel. For this reason, a large part of your marketing strategy should focus on word of mouth.

Offer your customers some kind of incentive: a small gift or a discount on your product in exchange for recommending your products or services to other people. This way, you will not only be able to retain current customers, but also expand your user base.

4. USING SOCIAL PLATFORMS

Effective use of social platforms is an essential component of any successful e-commerce marketing strategy. That being said, social media marketing to promote an online business can be significantly different from marketing for a regular business, brand, contractor, or publisher. In addition, not every social platform is ideal for these purposes.

E-commerce is a kind of visual medium. Not every customer is ready to purchase a product based only on textual information. The success of your social media marketing efforts is directly dependent on the quality of the photos you post to capture the attention of potential customers and drive traffic to your product or service pages. So Instagram is the perfect platform to complement your overall marketing strategy.

Also Read: 8 DESIGN TIPS FOR E-COMMERCE WEBSITES 2021

If possible, you should also include in your marketing strategy so-called shoppable content – interactive content that allows visitors to make a purchase or order a service immediately. Such content can be both advertising elements in the social network feed, and special tags that direct users directly to the page with a shopping cart.

5. ATTRACTING USER-GENERATED CONTENT

user-generated content acquisition is the practice of finding ways to promote your business with your customers and encouraging this initiative. It is also seen as a great way to promote it using word of mouth. User-generated content drives traffic to your website for online sales, thereby building an audience of interested customers.

There are several ways to attract user-generated content. One of the most effective ones is holding contests – drawing prizes between your customers who advertise your product to one degree or another. In addition, you can use social media advertising hashtags and review platforms where customers can share opinions about your product or service. Using your customers to promote your product builds trust in your business and provides a relatively inexpensive source of the traffic to your website.

As an example, consider the #WhiteCupContest campaign launched by Starbucks in 2014. Customers could paint whatever they wanted on the company’s branded cups. The winning designs have been used in the design of the new limited-edition cups. In just three weeks, Starbucks’ campaigns received 4,000 different designs, generated a lot of publicity, and used them as free advertising for their products.

If your business has anything to do with e-commerce, you will be able to achieve better results by studying and applying various marketing strategies in practice. Many of them are not only able to benefit your business, but also do not require high implementation costs. Regardless of how you build your marketing plan, make sure it is dynamic, covers all the important aspects of your business, and is flexible enough. It will take time and money to implement any of the strategies outlined above, but this investment will pay off with interest in the near future.

The goal of good design is to sell as much as possible by relying solely on the brand. Thoughtful web design elements and bold statements will engage your potential customers and make them learn more about your company.

A good website with a quality design inspires users to take action, builds trust in your brand.

We wrote this article for those looking to improve the design of their e-commerce website. Whether you’re using WordPress, Wix, BigCommerce, or your own platform, the tips below are universal and grounded in key concepts in modern web design.

1. USE STORYTELLING

Every great product has its own story. Anyone can create a good e-commerce site and sell products, but not everyone is able to form a successful brand that these products belong. If you want to create a quality brand with a good image, you must tell a compelling story. Storytelling builds customer loyalty to your brand. Moreover, they are more likely to remember your brand if they are convinced of your sincerity and individuality. The best way to highlight your personality is to tell a story (storytelling is a marketing technique). To create a story, answer the following questions:

• What prompted you to create a specific product?
• What impact has your product had on your daily life?
• What is your vision for the future?
• Who is your target audience?

By answering the above questions, you will get a clear idea of ​​how to structure your website design. Make your clients feel like they are a part of something special. With excitement, your users will come back to your online store over and over again.

2. REDUCE THE RANGE OF PRODUCTS OFFERED

Poorly designed navigation is a sign of a poor-quality e-commerce site. The main goal is to attract the user to add an item to the shopping cart. If on the way to this the user receives offers to buy hundreds of other products, his patience will run out, and he will most likely leave your site. Walmart is a good example of how not to do it. The interface of their site is an oversaturated list of products on offer. Your head will literally be dizzy before you find the product you were looking for.

The easier it is for a buyer to find the product he is looking for, the more time he has to familiarize himself with its description, and the higher the probability of making a purchase.

Helpful Hint: Consider navigating your site using Sketch, Photoshop, or any other template-making tool. Analyze how easy it is for a user to navigate to a home page, a product catalog, or a specific product page.

Don’t neglect this, perhaps the most important tip for designing an e-commerce website.

3. USE COLOR SCHEMES THAT EVOKE EMOTION

Colors and shades have a psychological impact on potential consumers, contributing to the growth of the number of sales long before the transition of the business to the Internet. By understanding the emotions evoked by this or that shade, you will create a site that will evoke certain feelings in visitors. Consider a list of colors and their corresponding emotions:

• Red. Strength, energy, power, danger, food association.
• Orange. Warmth, aggression, success, association with representatives of the younger generation.
• Yellow. Optimism, happiness, energy, food association.
• Green. Wealth, nature, freshness, color that is well perceived by the human eye does not tire.
• Blue. Trust, security, cooperation, peacefulness, faith, wisdom.
• Purple. Royalism, luxury, tranquility, mystery.
• The black. Power, formality, thoughtfulness.
• White. Cleanliness, positive, association with the medical profession.

When choosing a color that will evoke certain feelings and emotions, consider the characteristics of both your product and the representatives of the target audience. For example, if you sell organic products, green will evoke a sense of nature, naturalness.

Research shows that, on average, consumers form their opinion about your product within 90 seconds. Most of this experience (about 70%) is formed by interacting with colors and shades.

4. CREATE THE RIGHT STRUCTURE

Users from the impression of your brand not because of its catchy name, but because of its overall image. When it comes to a website, the structure of its pages plays an important role. For example, are you using the same colors and fonts on all pages? Vibrant templates create an unforgettable experience. If you use different colors on different pages of your sites, you may be considered a diverse brand.  

If you want to create a recognizable and memorable brand, use common elements in your page templates. Even if you offer many variations on your product, creating pages that share common features will emphasize your brand. Moreover, it is the key to increasing sales.

5. EXPERIMENT WITH PERSISTENCE AND URGENCY

Persistence is an element used for topical or exclusive offers. For example, at the top of the Bestbuy page are products with attractive purchase conditions. However, there are other ways to help create a sense of urgency.

High shipping costs are one of the main reasons why many customers refuse to checkout for items added to their cart. You can increase sales and profits by making exclusive offers with low shipping costs. This tactic is used by many brands, including Bestbuy. Amazon is known for its Prime service, which provides free shipping for most items. Also, try to encourage your customers to spend a specific amount on your store by offering free shipping instead.

Another example of creating a sense of urgency or checkout is by limiting the number of items available. For example, let’s say you sell a great sweatshirt that you can deliver for free anywhere in your prospect’s country of residence, but this offer is available for a limited time. This trick is used by many e-commerce sites. You can also come up with your own ways to create a sense of urgency and need to make a purchase.

6. CLEAR AND ATTRACTIVE IMAGES

Conversion rates can be increased with high-quality, relevant, and visually appealing photographs, as evidenced by the results of numerous studies. The photographs may not only show the items on sale. Images, as an element of your website design, help to attract the attention of potential customers.

Good photographs and images evoke emotion, create a sense of your brand’s personality, and help you remember it better. The average person is able to store up to 2000 images in their memory.

If you don’t post images that represent your products, your sales will drop significantly. Try to convey the essence of your product with quality photos posted on your e-commerce site. You don’t need to use professional photographers to achieve this goal. Check out how-tos and guides to take great photos with your smartphone or low-cost camera. Plus, you can find many quality free images on sites like Pexels and Unsplash.

7. TEST YOUR SITE AS IF YOU ARE AN ORDINARY USER

Web design has two sides: professional and subjective. The first is directly related to the development of the design that meets all the leading trends in UX and UI. The subjective side of the design is the need to take a step back and look at the design of your site through the eyes of an ordinary user. Go to your site, study its main elements as if you are a regular visitor, answer the following questions:

• What does the website design look like in general?
• How quickly can you find the information you need?
• Is your site navigation simple and logical?
• How accurate are product descriptions?
• How long does it take to get to the checkout page?

By answering these questions, you will identify all possible problems that need to be addressed.

CONDUCT A / B TESTS REGULARLY

A / B testing is one of the most important tips, despite the fact that it is at the last place on our list. When conducting A / B testing, use two different site templates (A – the first template, B – the second). After a while, compare the performance indicators of the first and second templates. Metrics tracked: conversion rate, usability, general aspects of interaction with various elements of the templates.

Even small design changes improve the user experience with the site. Try different color options and other aspects of your site’s design to figure out what to focus on in your final design. Use the various optimization and A / B testing tools available on the internet.

CONCLUSIONS

Web design is a highly volatile environment. You will gain a competitive advantage and increase sales if you take into account patterns, customer behaviors, and the latest trends. Use our tips to improve the customer experience with your site. So don’t waste time and get to work.

This Interview was first published on Alidropship Success Stories

Hi, please, introduce yourself!

Hi, my name is Sagar Baranwal and I’m from Varanasi, a city in North India. I am an Engineer by education and now own a Digital Marketing Training Center in Varanasi & few other Online businesses, including my Dropship website for the Indian subcontinent.

Did you have any experience before you started working with dropshipping websites in India?

Yes, I have been working as a freelance Digital Marketer for the last 3 years along with a full-time job. I have been involved in Affiliate marketing and Blogging for 4 years.

Why did you choose the dropshipping business model, after all? How did it all begin?

After setting up my Digital Marketing business successfully, I had enough time to look for other online businesses. Dropshipping was attractive because of the smaller time commitment necessary to maintain the business. I ended up choosing dropshipping after realizing I could still run my Digital Marketing business and be profitable with dropshipping as a side gig. Plus, dropshipping is fun. I really enjoy choosing the products in a niche I already know a lot about. So it’s more of a hobby that makes me money. Can’t beat that!

What can you say about the tech dropshipping solutions you use for your business?

Choosing a dropshipping solution was not an easy choice, there are many similar services available on the market today. I am using another service for my other dropshipping business but that is expensive as compared to AliDropship. So I was looking for a one time solution to reduce my recurring charges and AliDropship has it. I am using AliDropship Original and have already migrated two other stores to this solution. By using AliDropship I am able to reduce my overall costs and my workload to at least 80%. I’m glad I switched and chose AliDropship.

How many stores do you have now? How are they performing?

I have 4 stores. Two of them are built on AliDropship and are working great. My two stores on AliDropship are new but I’ve had great success with recent promotions and audience building.

I am also thinking of migrating my existing stores to AliDropship by hiring some developers.

How did you choose the niches?

This is the most important part, it’s not just the niche, it’s about your interest. I looked at all the hobbies I have and at the audiences that I know. Once I could see something that interested me I knew I had a market. Think of it this way: if I sell products I want to buy, I know others will want to as well.

How did you choose products and suppliers for your stores?

AliExpress has a wide range of products for the site. Based on the niche I usually like to test products by running a few ads or doing audience research. After getting a few orders I had a conversation with the suppliers who pointed at related products for a better price. I try to add products at big yearly events, like the spring, summer, winter, or national holidays of a target country, like 15th of August for the Independence Day sale. Pricing is difficult, to start I make sure I double the price.

Do you remember the first sale made from your store?

Yes, I still remember my first sale. It took almost 28 hours to get the first order, I knew it was a good start and I increased the marketing budget for it. Here, I will recommend the use of Facebook Plugin offered by AliDropship as an Addon. This plugin is magical and gives you the power to analyze the FB Analytics with ease.

How do you promote your stores?

I am promoting this store via FB Ads. One of my other store on AliDropship is getting sales organically and I have already started attracting my audience to it on social media. You never know which channel will perform better in the beginning so I keep on testing and if any channel is not performing well for business I keep that business away from that channel. On average, I am spending around $250 monthly (minimum) on each of the dropshipping websites I own. 

How much time does it take you every day to manage your stores?

I spend 8-10 hours a week for my dropshipping business. Planning and Strategy to run Ads takes main time since the rest of the things are almost automated. I am blessed with a few good people and luckily they are my partners so if there are any challenges we try to resolve them at the earliest. So, once I have a solid marketing plan for each site I expect my time commitment to drop to about 4 hours a week.

How do you deal with difficult customers (if you have any)?

Customer service is the part where you need to be careful and patient. I usually provide them with some offer on their purchase. I try to reply to their queries/comments asap so they don’t get mad. This way they know that their order is safe and secure.

Did you register your business officially?

Yes, since I work with other Online Ventures apart from running dropshipping websites in India. However, in my country it is not necessary to get a company registered if you want to open a dropshipping store. An individual can open a store using Bank Details, PAN & any Government ID  issued in India.

How has your life changed? What do your friends and family think about your business?

India and Indian’s are a little different when it comes to family. Not everyone has knowledge about online assets. I have my family support but they don’t know much about online business. Starting in dropshipping has given me the confidence and freedom to enjoy my life and be proud of myself. I am excited about having it as a constant part of my life.

What are your plans for the future?

I am expanding this website to other countries and have already started 2 other Stores. Once I have reached my current goal I will get some Inventory and switch to AliDropship Woo Version.

What can you advise our readers – those who already run their stores and those who didn’t start the business yet?

For people who own store but are struggling I would suggest this:

Research ->>> Struggle —->>> Survive ->>>>>>Grow.

To people who haven’t started yet and think about starting soon, I would suggest to pen down the things you can perform and then decide which version of Alidropship Plugin you want to use. If you are not familiar with WordPress I would say get a Custom Store service from AliDropship: their knowledge base is enough to get all the required info to run the website.

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