5 Technology and Marketing Tips that will be Popular in Ecommerce in 2022
The field of e-commerce is developing rapidly: new technologies and ideas are constantly emerging. To take a confident place in the market, it is important not only to have an idea of trends but also to apply modern tools in practice. In this article, we will consider 5 eCommerce marketing tips that will help you in building your own eCommerce store.
1. Video consultations
The pandemic has fueled a new trend in e-commerce – sellers showcase goods from points of sale via video links. The practice has shown that every third video consultation ends up closing a deal. Now, this tool is actively used, for example, “M.Video” or “Karcher”. And in some online stores of clothing and footwear, sellers not only present the product but can also try it on for clarity.
To organize video consultation, both the store’s own tools and external services can be used. To contact the seller, the buyer needs to click on the video call button, after which a window with a countdown will appear. As they become free, sellers immediately join the conversation.
Here are some Video Conferencing site
- Zoom
- Google Meet
- Microsoft Team
Related Blog — Video Marketing Fundamentals
2. Voice search for Ecommerce Marketing in 2022
Voice assistants have become part of our lives – they are used for searching the Internet, typing, working with multimedia, calling a taxi, and much more.
The number of customers making purchases using voice assistants is expected to grow by 55% in 2022, and the volume of such purchases will reach 40 billion dollars. For e-commerce owners, this trend opens up good opportunities – if you optimize the voice search on the site for keywords and phrases, you can get considerable additional profit
3. Personalized marketing
It is very difficult to fully satisfy the needs of the client. The correct implementation of personalization significantly increases the chances of achieving the goal. Some customers will certainly appreciate individual offers – according to statistics, 22% of consumers are ready to share their data for this.
Personalized marketing analyzes the interests of the client, his needs and goals, creates an individual offer for each user. This is an approach that helps build trust between the brand and customers, making them more loyal and inclined to buy.
For example, Nike’s Lunarglide line allows customers to create their own designs as well as customize colors.
You may love to read this — EFFECTIVE MARKETING STRATEGY FOR E-COMMERCE BUSINESS
4. Augmented and virtual reality
Often, buyers are faced with the fact that the product in the picture in the online store is different from the real one. Augmented and virtual reality (AR / VR) fills this gap – customers see the product in real life, especially for interior items. This gives buyers confidence – about 71% of consumers are ready to shop more often at companies using virtual reality technologies.
Also, experts estimate that more than 120,000 stores will use AR in 2022.
5. Omnichannel for Ecommerce Marketing
Sprout Social statistics show that about 84.9% of customers will not buy a product until they have seen it several times. The Global Web Index reports that 37% of users learn about products and brands from social media. For this reason, all major market players use several channels to attract customers, because in the digital world one is no longer enough.
An omnichannel approach allows you to link multiple communication channels that work together – resulting in a seamless customer journey, increased brand awareness, and a positive customer experience.
