Successful people around the world have a common feature: they have chosen a serious hobby or hobby as a matter of life. Today, many people cannot imagine life without the Internet, and therefore work in Digital media and advertising is becoming increasingly attractive. Digital Marketing is one of the most promising areas where today there is work and salaries are growing. This is the promotion of a product or service through various digital channels: social media, email, search engines, sites, applications, etc. For young professionals In Varanasi who want to work in marketing, but are still determined by the specific specialization of their activities, Join Digital Growth World #1 Digital Marketing Institute In Varanasi.

To begin with, working in Digital Marketing has several advantages.

• Digital Marketing is a young industry – young professionals.
• You can be yourself!
  The informal atmosphere of Digital – agencies, and departments will allow you to immediately feel at ease. Formalities should only be followed by Account managers and the business development department, as they are in continuous contact with customers.
• The most simplified communications within the organization.
  You can always talk with your manager, discuss the latest trends with a friend from a neighboring department, and with the CEO a successful deal.
• Missing dress code.
• You turn a hobby into a profession!
  Remember how your parents told you to turn off the computer and do something useful for some time? Well, the time has come for a reckoning. Get ready to live in a virtual world where all the resources and opportunities at Digital Marketing are located!
• Do it!
  Do you have a good ear? Can you draw? Do you write well? Does your melodious voice captivate your colleagues? Urgently run to the production team, record a viral video, create infographics with a designer or share unique content with SMM specialists.

Key areas of Digital Marketing

Search engine optimization

There is no movie that we would watch or a restaurant that we would visit without first consulting with Google or Yandex. Search engines have become an indispensable part of our daily lives. SEO – the process of promoting a website, blog or portal through optimization, increasing visibility in the results of a search engine. When you google something, the first search results are most likely the work of good SEO.

Mobile Marketing ( Mobile Marketing )

The product or service is promoted through mobile channels: SMS, MMS, applications, etc. Over the past 5 years, the number of smartphone users has grown phenomenally. If you are one of them, open the “store” or Google market and see examples of mobile marketing.

SMM

Social Media Marketing or Social Media Marketing is a process of relationships with an audience on social networks to enhance the brand image, attract the necessary traffic, determine the needs of the target audience and motivate it using content. If it’s easy for you to get a lot of likes and reposts, you should definitely try yourself in SMM.

Pay Per Click (Engl. “Pay Per Click”) Marketing

The ads you see on your phone, tablet or computer are the result of Pay Per Click marketing strategy, also known as SEM (Search Engine Marketing). In this model, advertisers pay the site owner for every click on their ad product.

Game Marketing (Digital Games Marketing)

Who does not like to kill time, overtaking enemies and fighting the dragon? The craziness around games is a noticeable trend and has not only an entertaining background. Companies invest in the development of games and gaming applications tons of “gold coins”. If you like games and everything is in order with creativity, then you too can discover a new level of marketing, full of success and pleasure.

Who can work at Digital Marketing?

Whatever your specialization, you can always make yourself known in the industry. The main thing is to be able to convert your talents and strengths into profit. Below is a brief summary of the key job openings in the digital marketing world.

Digital Strategy ( Digital Strategist )

The role of the Digital strategist is in the conceptualization, development, and application of effective marketing programs and promising business areas for existing customers. This position requires in-depth knowledge of all digital platforms and solutions, coupled with the ability to develop, shape and present strategies. Responsibilities of Digital Strategist:

• Planning and implementing compelling digital marketing strategies.
• Identification of user trends and ideas, their application to achieve customer goals and the development of new directions.
• Understanding the goals, prospects, and competitiveness of the brand.
• Work in conjunction with the production / technical department and with customer service managers.
• Development of individual performance indicators and recommendations for further improvement of the campaign.

Web developer

Web developers are of particular importance in any Digital Agency. The technical and external parts of any application or site are their direct concerns. Web Developer Tasks:

• Writing program code to create or adapt existing services and interface to the tasks of the project.
• Testing and identifying technical problems, fixing bugs.
• The introduction of the site into “operation” and registration on various search engines.

Graphic Designer

Designers are the creative support of the agency. Their business is the development of a design that will be most acceptable and will resonate with the audience. Graphic designers work with websites, applications, e-books, screens, banners, advertising, media products, and any other tools that require a creative approach. Among the duties of a designer:

• Creation and implementation of design solutions for various Internet channels.
• Interaction with various departments to maintain the quality and accuracy of the design.

Director of Business Development

Business development directors are responsible for the emergence of new customers and the formation of a plan for promising areas. Their main tasks:

• Analysis of existing and potential customers in different market segments.
• Search for opportunities for projects through research and personal contacts.
• Active work with clients.
• Presentation of ideas and strategies.
• Managing your client portfolio and maintaining good relationships.
• Ensuring quick completion of tasks stipulated by current projects.
• Brainstorm.
• Organization of processes related to hiring strategies, training of new company employees, etc.

SEO Executive

When a client needs to see his site in the first lines of search engines, the first people he turns to are SEO specialists. These employees are responsible for optimizing the site as part of an overall promotion strategy. They must understand the specifics and objectives of the business. Their duties:

• High search results
• Working with online elements: search queries, creating meta tags, headers.
• Planning, implementing and evaluating link building strategies.
• Data processing and reporting on information obtained using analytical programs (Google Analytics)
• Making the necessary adjustments in the presence of gaps or regression in the results of the work.

Copywriter / Content Manager

These are employees who are responsible for the entire concept and implementation of the idea, whether it be a small post on the networks or a full-fledged media campaign. With special care, they have the opportunity to become the head of a department, or even a creative director. Their business:

• Prepare content for various channels, including banners, email programs, websites, social media, applications, mobile assets, games, viral videos, etc.
• Identify key campaign topics and create buzz around them online with effective content.
• Recognize the trends of the online world, follow them, use them to create and develop your own content.
• To help out a business development team: create innovative solutions to attract new opportunities.

Also Read: How to Start Your Career in digital marketing

Account manager

Account Manager serves as a bridge between the company and the client. As a customer-oriented specialist in the field of Digital, the account manager is engaged in planning and “delivering” marketing solutions to customers. These specialists work closely with the business development department and creative producers. Their tasks:

• Building strong, trusting relationships with customer representatives.
• Understanding the characteristics of the client’s business, the market in which he works and his target consumer.
• Coordination of internal departments and resources for all tasks.
• Responsibility for the correct performance of all temporary and financial obligations by the company.

Social media manager

The work of the Social Media Marketing Manager ( social media manager) is to successfully conduct the client’s SMM campaign. Responsibilities can range from creating and supervising company accounts on social networks, to a full analytical report. This position is for Internet enthusiasts who are ready to act and work hard in the virtual space. Among the responsibilities:

• Creation and launch of client accounts on all social platforms.
• Work on interesting and entertaining content for all groups and platforms.
• Development of an advertising company plan and its further launch.
• Responsibility for the company’s reputation. Work with comments, negative reviews, and complaints.
• Creating a company development strategy in social Internet space.
• Analytics, reporting to customer representatives.

Expert Advice

For success in working at Digital Marketing, good luggage of knowledge and diligence is enough. These tips will help you better understand the world of Digital Marketing.

• Boost Your Social Activity
  In the digital marketing industry, recruiters check your online activity! So if you dream of a successful career, activate all your resources. Try to keep abreast of all events and expand your circle of contacts. Sometimes, the initial salary depends on the number of your subscribers.
• Track interesting bloggers
  Use your search engine skills and find the biggest and most inspiring Digital Marketing blogs. So you will not only be aware of all the trends, but you will also be able to make useful contacts on occasion.
• E-books and articles
  You have the opportunity to contact the authors and discuss your questions.
• Attend seminars and workshops
  On average, about three Digital Marketing events take place every week. These workshops are conducted by industry experts. There is little to compare the information and experience that they will share there.
• LinkedIn
  Maybe this is not your favorite social network, but when it comes to career, it is a powerful tool. Make your profile as attractive and open as possible. Make business acquaintances, ask for recommendations and confirmations of your skills. Recruiters look with interest at full and active profiles.

Choosing a job and a profession is not an easy task. Only after a serious study of the market, industry, weighing all the strengths and weaknesses, you can choose your future path. Digital Marketing is a young, rapidly growing industry in which much can be achieved. If you have the will and are ready to do everything possible to make a hobby your profession, the industry is waiting for you!

For one reason or another, companies often start or remodel their sites. But one mistake you will notice is that some companies do not take into account how important their web design will be for their marketing strategy. While most business owners ignore this, the fact is that it is the design of your site that can either create or destroy your marketing campaign. Although your marketing campaign can easily get people’s attention, your web design will determine if they will buy or not. According to research, almost 75% of visitors judge a business by its design.
When it comes to turning potential customers into customers, the graphic design of the site is very important. Therefore, you should focus on optimizing each stage of your marketing strategy, which includes design. Changing even a few features of your web page can significantly improve your marketing campaigns. After all, website design is directly related to conversion. Good website design is not only about fashionable logos, user-friendly interfaces, and intuitive menus. We are talking about the absence of navigation errors, the availability of compatible code and technical problems that few people think about. Here’s how design can make marketing your website successful.

Brand language

Successful web design can help boost your brand, thereby forcing more people to buy your products. One of the most valuable things in business is trust, so building it would be vital for any business. A brand can represent luxury, comfort, value, support or quality. There are many ways to accomplish the design, including blogs, marketing campaigns, brochures, and trade fairs. Having a great design can make your brand unforgettable. Make sure your site is designed in such a way that it evokes desire and reflects your values. Just keep your core values ​​in mind and make sure they are reflected in every aspect of your design.

Search engine optimization

Search engine optimization is the process of increasing your organic visibility on these engines using various on-site and exit methods. Since over 95% of online activities begin on search engines, your site should be visible in search. Although most websites are being designed with responsiveness in mind, they must be compatible with a number of devices. There are also sites that do not respond, so they make it difficult to access them on mobile devices. Any design changes you make to your website will affect your SEO performance, both positively and negatively. Therefore, a good website design should take into account the structure and navigation, aesthetics, content, and metadata.

User experience

The design of your website also has a big impact on your user experience. From ensuring that your site is as fast as possible, making navigation simple and easy to use is a good site. When it comes to user experience, site speed is now one of the most important factors. As the speed of the site increases, so does the visitor’s expectation of page load time. If your design uses large images and other elements that slow it down, it will negatively affect your users. Some of the ways to increase this download time is to fully audit and compress files. You must remember that the main goal of your site is to satisfy your users. Without this, they will not remain and will not return to your site.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

Enhanced online presence and higher conversions

The design of your site should be psychologically attractive. It should be able to convert visitors to customers. To develop strong marketing strategies, website owners should focus on developing successful designs. The influence of design should stand out over everything that brings sales. Good design will also attract visitors and increase your online presence. This will help you express the thoughts of the company and give you a better chance of being noticed.

Effective analysis

When it comes to building a website, there is no perfect website. It must constantly change, adapt and optimize to achieve its goals. Most companies are looking for a site that turns their visitors into profitable promotions. In this regard, you need to know in which areas your site is working poorly. Each part of your site can be analyzed and optimized for users. Therefore, you need to spend some time understanding the user and identifying pages that are not converted and do not receive any traffic. When creating your site, you must consider whether you are able to implement advanced tracking or not. If you cannot do this, you lose a lot on this valuable data. You must set up your website so that you can easily collect the necessary data.

Convincing message

Internet marketing and design usually have a lot to do with the message. The main aspect of the design is the transmission of an important message to clients and receiving a specific response. With the help of carefully selected words and images, you can get a result-oriented to the result that your company needs, as well as train your clients in various creative processes. Attractive looks and framing designs can also make customers lean toward your business.

Now you know how good web design plays a very important role in promoting your site. Remember that a poorly designed website will have all your marketing strategies in vain. So, make sure you have an intuitive, unique and effective website design for your brand. Although a well-built site is a very good step, this is not all you need. You also need to have quality content that informs your users about your services and products. Make sure you consider all other strategies so you don’t miss anything. In general, professional sites are some of the most effective marketing tools today.

Has a website but no traffic? It can be fixed! We know more than 50 ways that will help increase the regular flow of visitors to your web resource, and therefore your profit. How to do it? Read in our article!

1. SEO – search engine optimization.

To increase the traffic to your website, you first of all need to fill it with high-quality text content, which includes relevant keywords.

The first stage of work is the search for one or more keys that represent your area of ​​activity. They will be used in texts filling the web pages of the site. In the first few months of content creation, select keywords with a search volume of fewer than 10 thousand queries per month as keywords. Later, after filling the website with content and optimizing its pages, it will be possible to expand the semantic core with keys with a large search volume.

Use the blog to create the necessary basis for SEO-promotion of your online store. By working on this section of the site, you can attract organic traffic.

Top 50 Ways That Will Increase Website Traffic in 2020

2. Regular updating of content.

Search engines primarily show sites whose content is regularly updated. In order to keep the website content always up-to-date, outdated content must be periodically deleted, replaced with new, or regularly updated old content.

A simple technique that will allow you to demonstrate the regular activity to the Google search engine – to give your customers the opportunity to leave product reviews. Bonuses to the always “fresh” content of the web resource:

• Receiving a large number of unique content, which also increases traffic.
• Studying reviews, visitors spend more time on the site, which improves its SEO position.

Regular updating of content

3. Analysis of competitor websites.

To understand which marketing channels will help you increase online sales, analyze the activities of competitors. Having found out their main sources of traffic, you can significantly increase the attendance of your own web resource.

Also Read: Top 10 Blogs That Sold For Millions Online Money Making

The free Alexa service will help you with this analysis. How to use this tool:

• Enter the URL of the competitor’s site.
• Go to the section “Upstream sites”.
• Browse through the list of websites that users visited just before they entered a competitor’s site.

How to use the information received:

• If the main source of traffic is Google, focus on Google Ads and SEO-optimization.
• if visitors get to competitors mainly through Facebook, get involved in advertising on this platform.
• if the largest number of customers comes to the website through a niche blog, you need to try to establish cooperation with this blog.

Analysis of competitor websites

4. Promotion through YouTube.

How to increase traffic through the YouTube channel:

• Create commercials on YouTube.
• add links to the description of videos.
• Add links to annotations to videos.
• Encourage other YouTube users to share links to your videos.

To attract visitors to your online store through this channel, you will have to work hard. You will need at least one video per week, moreover, for quite some time. Collaboration with major video bloggers brings very good results.

5. Promotion on the Facebook platform.

Although this social network was created for communication between friends and family members, today this platform can become a source of good traffic. Where visitors can come to your site from:

• From groups for buying and selling on Facebook.
• Advertisements.
• Messenger.
• posts on Facebook.
• From your own page of your online store.

6. Promotion on the Instagram platform.

About Instagram today, only the lazy did not hear. Created for communication, this social network is one of the best marketing channels for online trading. This is facilitated by a large number of users and business-friendly features of the site.

How to increase traffic using Instagram:

• Create an online store page, place a link to it in the profile header.
• Add links to Instagram stories, in the texts of posts and photos.
• organize branches.
• Arrange with people who will sell your goods for a commission, or will post their referral link in Instagram posts.
• Collaborate with influential blogs that have a large number of subscribers.
• Place advertisements.

7. Use Email – marketing.

Email promotion has long been proven to be effective. Therefore, from the first day of the existence of your web resource, we recommend that you create a list of email addresses for distribution. To do this, simply add a subscription form to your newsletter on the site. By subscribing to them, your potential buyers will always be aware of the price actions, sales, and new products of your store. Such information often stimulates not only to enter the site but also to make a purchase.

The advantage of this marketing channel is that, unlike social networks, it is completely controlled by you.

8. Promotion on the LinkedIn platform.

This social network has its own specifics and is rarely considered by online stores as a source of traffic. Nevertheless, regularly posting your PR news on this platform, you can get a steady stream of visitors from this source.

What information can be published on LinkedIn to increase site traffic:

• About your participation in charity events.
• About the achievements of your employees.
• About the success of your business.
• About an innovative product that has appeared in your assortment.
• Informational videos with a link to your site.

9. Promotion on the Twitter platform.

This resource is actively fighting with the automation of spam, but it can also bring new visitors to you. By the way, this platform is one of the best for beginning entrepreneurs whose goal is to increase traffic. This will help you:

• The uses of appropriate hashtags.
• Competent content marketing.

On Twitter, you can publish messages about new product launches, promotions, and sales, etc., or post links to voluminous articles published on the site. You can also write interesting tweets here that will help you find a common language with potential customers. At the same time, do not forget to post links to pages of your online store in the articles and use the “click to retweet” function.

10. Try Pinterest.

Interest is another great way to increase website traffic. Using this resource can bring even better results than working with Facebook.

What you need to do to promote – just add your products and blog content to this social network a couple of times a week. But there is a little trick. To attract the maximum number of visitors to your web resource, you need to make one PIN code viral.

Another tip – when posting a message, attach all the images that you have in it. Even custom ones can be useful to you. This will give you the opportunity to remove the pin code, and increase the number of conversions to your online store.

Lastly, try using the Pinoculars app, which redirects visitors to the Interest. This way you can further increase the number of conversions from Pinterest to your site.

What other ways are there to increase site traffic?

40. Effective methods to increase traffic:

11. Promotion on Snapchat.

12. Add your website to search engines.

13. Internet marketing through the social news site Reddit.

14. Find partners.

15. Out Influencer Marketing.

16. Use the Quora Question and Answer Forum.

17. Do not forget about the Yahoo search engine – write a few comments on Yahoo Answers.

18. Advertising networks.

19. Collaboration with other brands.

20. Web resource optimization for long keys.

21. Use backlinks.

22. Hook People In.

23. Offer niche blogs yourself as a guest blogger.

24. Order niche bloggers a few articles on their blog.

25. Add internal links.

26. Include Influencers in articles.

27. Add a forum to the site.

28. Be active in niche forums – leave your comments.

29. Daily add new products or update site content.

30. Use mail-in social networks.

31. Work with journalists – they will help with content and advertising.

32. Post press releases on popular news portals (such as PR Newswire).

33. Develop a free course for your customers, post it on the site.

34. Create presentations (news, company history, annual progress report, development strategy, etc.) – SlideShare will help you.

35. Do not forget to regularly publish the product.

36. Retargeting.

37. Post-test content that includes features for sharing results.

38. Add buttons to the website to go to your pages on social networks.

39. Webinars.

40. Record podcasts.

41. Sales and promotions on the site – on an ongoing basis.

42. Hold contests among subscribers in social networks.

43. Write in medium, including in the text links back to your website.

44. Analyze your online resource and determine where the bulk of visitors come from.

45. Optimize the best source of the traffic to get the most out of it.

46. ​​Market expansion through a social marketing site.

47. Post unique content on the site.

48. Direct traffic to your website from personal accounts.

49. Become the Best in the News Feed.