Want to take your Social Media Marketing strategy to the next level?

Review your strategy and approach to attracting an audience. To increase the effectiveness of SMM strategies and gain a competitive advantage amid a huge amount of content, follow these top 20 tips:

Top 20 Social Media Marketing Tips

1. CHOOSE THE RIGHT TOOL
Use special software to publish and monitor the effectiveness of your posts. Choose a tool that complements your marketing efforts and is easy to use.

2. KNOW YOUR AUDIENCE
When was the last time you did an audience study? According to the Buyer Persona Institute, you should create a person based on a survey of recent buyers (who made a purchase in the last 30-60 days but no later than last year). Be sure to update your data every year.

3. SELECT THE APPROPRIATE CHANNELS
Consider additional channels such as Instagram or Pinterest. Choose the platforms that your customers use. Go beyond the main platforms – Facebook and VKontakte.

4. ALIGN SMM WITH CONTENT MARKETING STRATEGY
Include social media in your overall publishing plan. Social media content should be a priority part of your marketing plan, not a secondary issue.

5. STICK TO YOUR STYLE AND BRANDING.
Keep the unity of your voice and message, follow the recommendations for writing marketing content and posts for social networks.

Read More: TOP 10 Trends of SMM Promotion

6. COLLABORATE WITH AUTHORITIES
Share not only the content of industry authorities but also the records of your customers and employees. So you motivate them to actively interact with your publications. Also, contact the best authorities and ask them to share your blog entry or create unique content on a topic you propose.

7. SHARE BRAND CULTURE CONTENT
People like to do business with other people, not with companies. Publish posts about your organization’s participation in charity events, important business meetings, and recent holiday parties.

8. DO NOT LIMIT YOURSELF TO SOCIAL MEDIA ICONS.
You can use the icons of social networks on the site, or in the email signature. But do not limit yourself to just icons and add links to thematic posts on social networks. Invite users to interact with a specific post.

9. OFFER INCENTIVES
Do you want employees to interact with your content and share it in their social circle? Offer a reward to those of them whose reposts will be most popular.

10. ASSIGN ONE EXPERIENCED PERSON
Hire a professional with outstanding SMM experience to be in charge of profile management. Give him access to analytics and let him make changes to the SMM strategy.

11. OPTIMIZE YOUR CONTENT
Your social media posts should not be the same for all channels. Each platform engages users differently. Optimize your messages so that they match the selected social network.

12. MIX THE CONTENT
Use different content formats: videos, photos, quotes, animations, and live posts. Prefer quality over quantity. There is a huge amount of content online, use the most interesting formats to stand out.

13. ADD KEYWORDS AND HASHTAGS
How to find out which ones to use? Determine which hashtags are popular in your industry.

14. USE LINKS
Do not limit yourself to links to the home page, redirect users to useful and relevant posts.

15. INTERACT WITH THIRD-PARTY CONTENT
Interact with other people’s content with the same audience that you have and from the same industry as much time as you allocate to publish your own posts.

16. FOLLOW YOUR COMPETITORS
Follow the posts of competitors and subscribe to their accounts. So you can understand how to get a competitive advantage.

17. SET SMART GOALS
Set goals for your strategy using the SMART principle. Goals must be specific, measurable, achievable, relevant and time-bound.

18. TRY NOT TO SELL
People may stop interacting with your content if you constantly try to sell them something. Instead, you can simply add a link to the price list or stock information.
19. DO NOT OVERDO IT
If you send out too many messages, you will begin to annoy the audience. Give preference to quality over quantity.

20. LOVE WHAT YOU DO
Put your soul into your posts and publish only interesting and relevant content. Your readers will appreciate it.

Follow these simple tips and your SMM will be even more effective.

The growing demand for various areas of Internet marketing is due to a number of real factors. Everything is experienced. And the practice has shown that it is web marketing today that can solve even practically insoluble issues.

A crisis and a sudden decrease in user activity are not terrible if email marketing is mastered. Due to increased competition and the desire to save time and resources on other product promotion channels, marketers are increasingly turning to electronic mailings. But in order to realize the full potential of this area, you should understand why email marketing for a business, its strengths and weaknesses are needed.

What tasks is email marketing aimed at?

It should be remembered that email marketing is not a short-term, but a long-term event aimed at solving the main goals of an advertising campaign. As a rule, he solves several basic tasks at once:

• A reminder of a brand, company, product or service.
• Personalization of newsletters.
• Incentives for repeat acquisition
• Implementation of feedback (communication tasks).
• Attraction and development of a subscriber base
• Based on segmentation.
• Analysis of the results by mailing in order to increase business efficiency, sales growth.

Today, email marketing not only saves time and human resources, as it is carried out mostly in an automatic mode. But it is one of the cheapest and most effective ways to increase sales and business development.

Benefits of Choosing Email Newsletters

One of the most important advantages of using email newsletters is the high financial return and real money savings. It costs a little, but it brings a lot. Who does not dream about it !? In addition, email marketing has several more obvious advantages:

• After sending the finished newsletter, sales growth increases by at least 10%.
• If the e-mails are created correctly, the result appears almost immediately after sending it.
• You can save money not only on the newsletters themselves but also on design and copywriting, thanks to ready-made and completely free templates that are often found on some web resources.

Another clear advantage is the ease of preparing newsletters. But, of course, there is a danger that your letters will be sent to the spam folder. To avoid this annoying nuisance, you should adhere to a couple of plain tips.

Rules for creating email newsletters

Firstly, you should not impose your services on those who have in no way shown interest in either your company or the product or service. Of course, you can send them a fact-finding letter, but do not bombard them with a gulp of “selling” letters. Otherwise, the result will be deliberately negative – a link to your site will be sent to spam settings, and all mailings will go into oblivion.

The rules for creating quality and productive emails are as follows:

• Messages should be sent only to those who voluntarily subscribed to them, i.e., showed readiness for further cooperation and is interested in the product offered by your company.
• Electronic sales letters should not be sent often, but regularly and only with the latest news or attractive offers.
• There should not be any useless and intrusive PR, as this will only repel a potential and even loyal customer.
• All messages should be broken down on clear topics, nothing more;
  any letter should begin with a polite treatment and throughout the text should show respect for the user.
• Illiterate messages only repel yourself, often overshadowing even very beneficial news for the buyer.

Do not forget about a clear indication of the reason for sending email newsletters. As well as about the contacts of the company or manager, who can be contacted to clarify the circumstances of the action or prices.
The rules are as simple as creating similar “selling” emails. But compliance with them can increase the effectiveness of email messages at times.

Stages of planning and implementing email marketing

After there are no questions left, why do you need email marketing for a business, you can start planning and launching an electronic advertising campaign. Everything is also very simple here, but a competent approach to each stage guarantees a larger percentage of increased sales and traffic growth.

So, the stages of email marketing:

• Determination of the main goal or end result that needs to be achieved as a result of mailings (for example, attracting new customers or transferring subscribers to the category of regular customers).
• you must initially answer for yourself the question of whether there is readiness for a long-term project of this type.
• Determination of the actual deadlines for the execution of the intended.
• Highlighting the target audience with which you will work.
• The choice of the main idea that will need to be conveyed in the letters, it should be concise, clear for understanding and broadcast inaccessible forms of reporting.
• Determining the actions expected from the target audience in response to receiving newsletters.
• Thinking over the specific actions that potential customers must take to achieve their task.
• The choice of several methods to stimulate the acquisition of products by subscribers.
• Determining the format for receiving feedback from customers, the format of the newsletter itself.

Now you can start creating emails. And then think about new forms of attracting regular subscribers, about the greater attractiveness for potential customers of the subscription page. Since you should never stop there. Only that business wins in which development and progress do not stop for a moment.

Also Read: How Digital Marketing Changes Small Businesses

Today’s market with the huge competition is directly related to Internet marketing. A sober businessman understands this and will never refuse to use such an effective success tool in all respects as email marketing.