Want to take your Social Media Marketing strategy to the next level?
Review your strategy and approach to attracting an audience. To increase the effectiveness of SMM strategies and gain a competitive advantage amid a huge amount of content, follow these top 20 tips:
Top 20 Social Media Marketing Tips
1. CHOOSE THE RIGHT TOOL
Use special software to publish and monitor the effectiveness of your posts. Choose a tool that complements your marketing efforts and is easy to use.
2. KNOW YOUR AUDIENCE
When was the last time you did an audience study? According to the Buyer Persona Institute, you should create a person based on a survey of recent buyers (who made a purchase in the last 30-60 days but no later than last year). Be sure to update your data every year.
3. SELECT THE APPROPRIATE CHANNELS
Consider additional channels such as Instagram or Pinterest. Choose the platforms that your customers use. Go beyond the main platforms – Facebook and VKontakte.
4. ALIGN SMM WITH CONTENT MARKETING STRATEGY
Include social media in your overall publishing plan. Social media content should be a priority part of your marketing plan, not a secondary issue.
5. STICK TO YOUR STYLE AND BRANDING.
Keep the unity of your voice and message, follow the recommendations for writing marketing content and posts for social networks.
Read More: TOP 10 Trends of SMM Promotion
6. COLLABORATE WITH AUTHORITIES
Share not only the content of industry authorities but also the records of your customers and employees. So you motivate them to actively interact with your publications. Also, contact the best authorities and ask them to share your blog entry or create unique content on a topic you propose.
7. SHARE BRAND CULTURE CONTENT
People like to do business with other people, not with companies. Publish posts about your organization’s participation in charity events, important business meetings, and recent holiday parties.
8. DO NOT LIMIT YOURSELF TO SOCIAL MEDIA ICONS.
You can use the icons of social networks on the site, or in the email signature. But do not limit yourself to just icons and add links to thematic posts on social networks. Invite users to interact with a specific post.
9. OFFER INCENTIVES
Do you want employees to interact with your content and share it in their social circle? Offer a reward to those of them whose reposts will be most popular.
10. ASSIGN ONE EXPERIENCED PERSON
Hire a professional with outstanding SMM experience to be in charge of profile management. Give him access to analytics and let him make changes to the SMM strategy.
11. OPTIMIZE YOUR CONTENT
Your social media posts should not be the same for all channels. Each platform engages users differently. Optimize your messages so that they match the selected social network.
12. MIX THE CONTENT
Use different content formats: videos, photos, quotes, animations, and live posts. Prefer quality over quantity. There is a huge amount of content online, use the most interesting formats to stand out.
13. ADD KEYWORDS AND HASHTAGS
How to find out which ones to use? Determine which hashtags are popular in your industry.
14. USE LINKS
Do not limit yourself to links to the home page, redirect users to useful and relevant posts.
15. INTERACT WITH THIRD-PARTY CONTENT
Interact with other people’s content with the same audience that you have and from the same industry as much time as you allocate to publish your own posts.
16. FOLLOW YOUR COMPETITORS
Follow the posts of competitors and subscribe to their accounts. So you can understand how to get a competitive advantage.
17. SET SMART GOALS
Set goals for your strategy using the SMART principle. Goals must be specific, measurable, achievable, relevant and time-bound.
18. TRY NOT TO SELL
People may stop interacting with your content if you constantly try to sell them something. Instead, you can simply add a link to the price list or stock information.
19. DO NOT OVERDO IT
If you send out too many messages, you will begin to annoy the audience. Give preference to quality over quantity.
20. LOVE WHAT YOU DO
Put your soul into your posts and publish only interesting and relevant content. Your readers will appreciate it.
Follow these simple tips and your SMM will be even more effective.