Many of us spend about 2 hours a day browsing social media feeds. Instagram alone has about 1 billion monthly active users. You need to take these statistics into account to consider using Instagram to promote your brand on social media. Instagram has several powerful tools to make it easier to complete your brand promotion tasks.
As one of the most popular social media platforms, Instagram offers a wide variety of marketing tools. The effectiveness of your marketing campaigns depends on the correct choice. Since most of Instagram’s marketing tools are free or available for a small fee, their functionality is the main selection criterion.
WHY SHOULD YOU USE INSTAGRAM MARKETING TOOLS?
Instagram is a visual content-driven social network that can drive the growth of your business. The days when people wanted to see in their feed only moments from the lives of their friends, photographs of delicious dishes, and beautiful landscapes are long gone. Today, more than 200 million users use business profiles. Therefore, you should connect Instagram to your strategy for promoting your brand, products, and services.
Using Instagram marketing tools is the best way to manage your business profile. With their help, you can schedule the publication of your marketing messages, promote hashtags and get analytics about your profile. In addition, thanks to Instagram tools, you can expand your user audience, increase the level of subscriber engagement. Overall, with marketing tools, you will be able to automate a multitude of tasks while getting the most out of your profile. Thus, Instagram marketing tools can save you tons of time.
BEST INSTAGRAM TOOLS FOR BRAND PROMOTION
Now that you understand how important Instagram tools are to making your marketing campaigns more effective, it’s time to consider the very best ones.
Direct messages (DM) on Instagram are a great way to reach leads and consumers. With DMpro’s direct messaging automation tool, you can improve your DM marketing on Instagram. It automates all tasks related to sending messages to users. With its help, you can send bulk messages and receive notifications about reading messages by users to your email.
Key features of the DMpro tool:
- automation of outgoing direct messages;
- automatic sending of replies to incoming messages;
- sending bulk messages to users from your contact list;
- sending and receiving direct messages via email.
If your company is in the real estate business, you can’t do without Realtormate in your Instagram marketing campaigns. By using this tool, you will have access to a variety of content templates to speed up your content creation. Realtormate functionality also allows you to create content plans for posting to Instagram. In addition, this tool can be used as a growth manager capable of generating 400-500 new leads and followers monthly.
Key features of Realtormate:
- ready-made content templates for real estate companies;
- development of content plans;
- attracting new subscribers and potential customers.
It is an effective Instagram marketing tool specializing in post scheduling. You can create a post using the functionality of the social media platform, and then set the date and time of its publication using AiSchedul.
Over time, this tool has received several updates and has evolved into more than just a post scheduler. For example, it allows you to add hashtags based on key phrases from your posts. You can also repost content related to your niche. AiSchedul also offers an international calendar showing all the posts that are up to date. This can be your inspiration for creating your own publications. AiSchedul also lets you track your mentions.
Key features of AiSchedul:
- posting Instagram content at a specific point in time;
- selection of relevant hashtags;
- reposting relevant content;
- ideas for content dedicated to international events;
- tracking of mentions.
Instagram follower growth tools are arguably the most requested. Increasing your follower count is a great way to build your brand’s authority. However, many of the previously used tools stopped working as Instagram banned the use of bots on its platform. However, AiGrow is one of the new subscriber-building tools that organically expand your user base. This means that your user base will be replenished with real people. AiGrow offers several subscription options that differ in cost and available functionality.
Key features of AiGrow:
- the ability to grow your user base organically.
Originally introduced as a scheduling tool for Instagram posts, Later has gained additional functionality over time and is now one of the most effective marketing tools. With Later, you can create great posts and set their posting times. In addition, the tool contains a calendar that allows you to keep track of important international events and create relevant content.
Key features of Later:
- scheduling Instagram posts;
- various tariffs that differ in functionality and price;
- unlimited amount of uploaded data.
Many marketers use Hootsuite as a great scheduling tool for Instagram content posts. You will be able to post any type of content directly through the Hootsuite platform. However, this tool is useful for more than just scheduling and publishing content. It is also effective for dealing with comments posted under your posts.
Key features of Hootsuite:
- developing content for posts and stories on Instagram;
- scheduling of publications;
- search tool for relevant hashtags;
- analysis of the effectiveness of the Instagram account.
This marketing tool is used to manage a business profile. Its main function is to analyze the performance of the Instagram profile. Based on the data obtained using Iconosquare, you can develop an effective marketing strategy to attract customers and increase their level of engagement. In addition, Iconosquare allows you to schedule the date and time of posting, track activity (mentions, work with comments, etc.).
Key features of Iconosquare:
- analysis of your work on Instagram;
- hashtag tracking;
- Search for influential profiles.
It is one of the oldest Instagram tools used to schedule your posts. With Buffer, you can create content plans and publish your content at a specific point in time.
Key features of Buffer:
- scheduling Instagram posts;
- creating a content plan, publishing based on a calendar.
Instagram is a popular social platform with simple and straightforward functionality. Therefore, it is widely used by representatives of various generations. To improve your business performance with this social network, we recommend using the best Instagram marketing tools listed above.