9 WEB DESIGN TRENDS IN 2021
Last year turned out to be very difficult for everyone. Despite the current situation, many of us have invested in researching what can be beneficial in the long term. Some studies show that many people have spent their free time learning new trends and techniques in the field of web design. In the modern world, many people pay attention to website design. Moreover, everyone knows that an effective website is a key to the success of any business.
As time does not stand still, many design elements that were previously considered modern or even innovative are now outdated. This is due to the rapid development of the field of web design. What’s more, site design plays an important role in dealing with customers: if a site looks outdated and ignores major web standards, a company has a 90% chance of dropping conversions.
Design is the most important factor in grabbing the attention of potential customers, as well as the correct perception of your content. Many website owners are constantly thinking about how to improve their design. We decided to discuss several modern trends in web design in 2021, applying which you will improve the appearance of your website and attract more traffic. Below are some tips to help you increase your sales, whether you are a newbie or a seasoned businessman.
1. FULL PAGE HEADINGS
The first thing a visitor to your site encounters is the title. Therefore, do not neglect its correct design, as it sets the image of your business. The full-page headline looks attractive and is a continuing trend in 2021. Many web designers place information on the left side of the header, among other tabs and web pages. The main reason they post it on the left is that readers are drawn to this way of posting content. This is why all the most important information is usually placed on the left side of web pages. Place bright and colorful images and information about your company in the header so that users get an unforgettable experience of your site.
2. PARALLAX SCROLLING OF PAGES
This effect has been popular with web designers for several years now. The parallax scrolling effect is a design element that makes the background of a page move more slowly than the foreground when scrolling. This effect adds depth for a more enjoyable experience.
By adding this effect to your site, you will provide a unique experience for your users. However, apply the parallax scrolling effect correctly, otherwise, you will get the opposite result. Improper implementation of this effect can lead to the fact that users will be distracted from the main content. Make sure the effects you add are balanced. In addition, add functionality to enable/disable the parallax scrolling effect for those users who find it uncomfortable.
3. HORIZONTAL SCROLLING
Along with parallax scrolling, many designers also use the horizontal option. This is a fundamentally new way of displaying content on a site, providing a new experience of interacting with it. At the same time, designers leave the navigation menu in order to avoid possible inconveniences when working with the site.
By introducing horizontal scrolling, designers add visual clues to make it easier to browse the content of the pages. While horizontal scrolling looks unique and appealing, every nuance must be taken into account to achieve a positive result.
4. MULTIMEDIA ELEMENTS
Modern technologies provide high-speed data transmission, including through the global network. Therefore, we can easily share multimedia elements. To provide the best possible experience for your site, you can combine elements such as text content, videos, and audio recordings. However, according to recent research, users value simplicity in the way they present information.
Excessive use of various elements can have the opposite effect – distract the audience, repel potential users. Therefore, for maximum ease of presentation of information, you must use the media elements with extreme caution.
For example, video playback on some sites is automatic. Instead, you can provide a button to start and pause the video. Consider all possible factors and nuances when adding media elements for the best results.
Cartoon illustrations aren’t just for kids. In fact, representatives of different age groups are universally passionate about them. Likewise, posted on the site, they look intriguing. Cartoon illustrations have been and remain one of the most important modern trends.
It takes creativity to create a good cartoon illustration. When creating illustrations, you must bring in elements of humor, various aspects that grab the attention of the audience, without forgetting that all of this must relate to your business and brand.
Creators of cartoon illustrations for websites must think carefully about cartoon characters and stories. Their illustrations should tell stories that attract visitors and encourage them to continue browsing the site.
6. EMPHASIS ON UI / UX DESIGN
When developing a website, you need to focus on the target audience in the first place. Using this approach, you will create a website that will be interesting and useful to its visitors. This way you can avoid adding unnecessary and irrelevant elements.
Also Read: 8 DESIGN TIPS FOR E-COMMERCE WEBSITES 2021
It is imperative to ensure that your website pages load quickly. Moreover, you should check and fix all possible errors before launching your website. With that said, also make sure your site is mobile-friendly.
Many developers forget about such an important aspect as the mobile compatibility of their web resources. In the era of mobile technology development, this has a strong impact on the continued success of your website. Paying attention to UI / UX design means thinking through all the elements of the site, thereby ensuring its full compatibility with both desktop and mobile devices.
7. SWING CARD EFFECT
Many web designers also use the flip-flop effect of a variety of information. These visuals provide a unique look for the site and are one of the current trends in web design. Some experts consider this way of displaying content to be slightly outdated. However, if you make animated cards that contain graphic elements, your site will look even more attractive.
8. AUDIO PERFORMANCES
Audio presentations are a new way to present your brand on the internet. Moreover, these elements make your content accessible even for people with vision problems. The incorporation of audio elements into design is an important trend in modern web design, as they provide the ability to interact with your site for those who prefer to interact with information with their ears rather than their eyes. There are already several sites on the global network that have added this functionality to their design. Thus, they ensured their uniqueness in comparison with many other web resources.
9. UNIQUE MOUSE CURSORS
The changed mouse cursor is the first thing that a visitor to your site will pay attention to. While this element is one of the most visible, web designers have ignored it over the years. Undoubtedly, this is one of the most important elements of web design that you should pay attention to, even though many users are quite happy with the “old-fashioned” arrow cursor. But what if a web designer can successfully play with this seemingly insignificant but very important part of site design, turning a regular cursor into something unique? This will be a significant achievement that will undoubtedly affect the success of your site.
There are several sites on the Internet when you go to which you will notice that the mouse cursor has begun to look different. They use different cursors, taking into account the color scheme of the site, the elements that the user hovers over. Even such minor changes can affect the overall impression of your site.
New trends in web design appear every year. And web designers try to use the best ones to attract visitors to the site. While trends and designs are constantly changing, the only constant aspect should be the quality of your website.
Modern audiences do not always prefer bright things that catch the eye. On the contrary, today people are in search of something rare, original, corresponding to a business style.
When creating a website with a design that takes into account all modern trends, you should go through all the points listed above and adhere to these recommendations whenever possible. By keeping each of these points in mind, you will be delivering a high-quality user experience. Even if your site was created a few months ago, you still have a chance to make the appropriate design changes to ensure the best possible experience.