Here Are 6 Marketing Trends To Watch in 2023
If you ask 10 different marketers to predict the most promising marketing trends for the coming year, you will get 10 different answers. However, it is highly likely that there will be at least a few trends that everyone will call critical to the success of any strategy in 2023.
Recently, proven marketing tactics have begun to show far from the most impressive results. The events of 2022 led to irreversible consequences. Now it is necessary to attract buyers in a different way. This article looks at the most interesting trends to keep an eye on in 2023.
6 NEW MARKETING TRENDS THAT WILL DEFINITELY BECOME POPULAR THIS YEAR
Successful marketing companies make their main bets on the following trends.
1. Relationship Marketing
After two difficult years, consumers are increasingly choosing companies that treat them not as ordinary customers, but as human beings. Many of them are even willing to put up with slightly higher prices in exchange for their problems being taken seriously and quickly resolved.
One way to increase the number of positive interactions with customers is to create truly unique content that does not look like competitors’ boilerplate texts. Any company can answer frequently asked questions, but does that make it a trusted industry leader? Instead, focus on creating content that will set you apart from the competition. MarketMuse marketers follow the 10x marketing formula: first, they study what other companies in a particular industry are writing about, and then they specifically cover other topics.
Customer satisfaction will become an increasingly important indicator of the health of any business, regardless of industry. Your company may offer the best prices and the widest selection, but this is not a guarantee that consumers will choose you. If your store does not have a welcoming atmosphere or your content is useless and formulaic, then people will prefer to shop elsewhere. The same goes for your website and social media presence. People want to be heard and feel appreciated whether they buy something or not.
2. Persistent audience fragmentation
Personalizing your approach to sales is the essence of marketing. Business owners must tailor their products and services to meet the needs of their customers. The better they do it, the more money and loyalty points they earn. A teenager and a middle-aged client should have different experiences with your online business.
While it may seem obvious, many online stores still present a one-size-fits-all online experience. As cookies on websites become a thing of the past, retailers have to find new ways to collect and store information about a particular customer without violating moral and legal boundaries.
3. Ensuring data privacy
As mentioned earlier, cookies are yesterday. The issue of strengthening the privacy of personal data will continue to gain momentum among consumers. They have already started speaking out against the “Big Brother factor” in digital marketing.
Striking a balance between “we know who you are” and “we know too much about you” can be very difficult. This is especially true when trying to tailor the customer experience based on age, gender, geographic location, and other factors. Business owners who strike the right balance collect only the information they can act on. After that, they take all necessary precautions to protect the information received and prevent data leaks.
4. Increase relevance
Being relevant means more than just tailoring your marketing campaign to a specific audience, as discussed above. Of course, you also have to contact the right client, but this is only part of the story. It is also necessary to choose the right time for the advertising message so that the consumer is in the best condition for a positive reaction. Relevance can be summed up as “right time, right place, right message, right approach”.
Companies can increase their relevancy by tracking a customer’s purchases and using that information to craft a timely message. For example, many sellers now send out emails that talk about the value of a previous purchase: “How do you like the new TV? Is there anything we can do to help you improve your viewing experience? Although such messages do not contain a sales offer or other call to action, they demonstrate an interest in a person. This makes the business more relevant to the everyday life of the consumer.
5. Simple and clear message
Back in the days when website designers struggled to create cool, modern, and amazing sites, Steve Krug wrote a wonderful book with a telling title: Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability ( Don’t Make Me Think – With Extras: A Common Sense Approach to Web Usability. The simplicity and clarity of the title reflect the essence of the author’s philosophy. If your website, app, social media presence, or literally any other part of your business makes your audience think too long about the meaning of your message, give yourself a “fail”.
6. Environmental marketing
Customers are increasingly choosing to shop with companies that demonstrate care and concern for our planet. Look for ways your business can make its products and services more sustainable. But be careful when promoting your initiatives, as some consumers may find your efforts disingenuous. (If you blow your trumpets every time you do something good for Mother Nature, you’re more likely to arouse suspicion than build customer loyalty.)
Many companies—perhaps in an effort to increase sales at the expense of long-term credibility—make the mistake of claiming they care about the environment and then adopting business practices that show otherwise. Be sure that all your statements will be thoroughly investigated by those who are trying to discredit you. The best approach to greening is to look for opportunities to rethink existing business practices, not to invent new ones. To get started, encourage your employees to start recycling beverage containers.
ACCEPT, ADAPT, AND IMPROVE
The marketing trends listed above are not revolutionary, but they may require your business to introduce new technology solutions, customer experiences, and daily tasks. As you strive for positive change on these six fronts, commit yourself to learn as you go. Pay extra attention to doing the right thing with customers, employees, society, and the environment, and then you will have every chance to improve your performance!
