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Content Optimization Keyword Research Tips

Content optimization will never be a children’s game while Google continues to deploy new algorithms. If you want to achieve results in SEO, it’s important to keep an eye on innovation and look at existing opportunities from a new angle. In this post, we will tell you some tips for improving the ranking of your site in search results – without significant or significant effort outside the page (i.e. you won’t need a dozen links to infect your information).

Get your URLs and meta done

First, make the right optimization choice for both URLs (web page addresses) and meta-fields so that the relevant information is shown to both the user and the search engine.

URL Optimization Tips

A friendly URL is a must these days. Moreover, including keywords with exact matching and partial matching (and, to some extent, synonyms of keywords) – the URL of the page is likely to increase the relevance of the URL and, thus, improve the search ranking of the page. It is also believed that this method works well for domains.

For example:

Exact match domain:
Good: mylovelypet.com/cat-nutrition-feeding (optional synonym) 
Not so good: mylovelypet.com/cat-feeding

Partially coincidental domain: Good: cat-world.com/feline-feeding-advice (here we add a synonym) 
Not so good: cat-world.com/cat-feeding-advice (the same term twice)

The first URL provides the search engine with more relevant information about the content of the publication, providing other terms that mean the same thing, increasing search engine optimization.

Tips for optimizing meta tags

Page titles and descriptions can also affect search rankings. For example, placing the target keyword of the page content at the beginning of the page title can improve search ranking:

For example: 
Target keywords:  feeding cats 
Name of the page:  feeding tips for cats: nutritional recommendations

The meta description is a short piece of text that describes what the page is about – and it can plan a large role in the clickthrough rate on the search results page on the web page.

The rules for optimizing content for meta descriptions are simple:

  • Describe the content of the page accurately.
  • Make your description attractive so that it stands out on the search engine results page.
  • Include targeted keywords.
  • Stay within the meta description length limit (up to 320 characters at the time of writing).

Your keyword research

Have you ever heard of the Blue Ocean Strategy? In short, it is a theory that states that success comes to promising new markets, regardless of competition. Using this theory in the context of content optimization can be a reliable way to find new opportunities.

VariousSEOtoolsoffer great keyword research opportunities. A great idea is to use topic clustering and the SEMRush keyword tool.

Let’s go through the four steps to choosing awesome keywords so you can discover new content optimization options that can give you an edge over your competitors.

1. Select a keyword

Let’s choose “cat food.”

Image: SEMRush Keyword Magic Tool

2. Select a subtopic that will result in targeted keywords for the content.

3. Select keywords with the lowest competition.

All selected keywords are ideally suited for the Blue Ocean strategy: they have a low level of competition and they collect a significant part of the potential traffic. These keywords will become the semantic basis of content and are great for use in headings, headings, etc.

4. Distinguish all keywords in the group

Export a list of keywords, including highly competitive ones, so that the content matches both the category and topic of the article.

This sequence of informal steps gives you an accurate list of great keywords that differ from your competitors and gives you the freedom to create awesome content.

Content Optimized Creation

The next step in the journey is the process of creating content. Keywords have two main goals when used in an article. The first role is to determine the structure of the content. The semantic base you have chosen will give an idea of ​​the headings in the post, the content of each paragraph, and where the attention of the reader should be emphasized.

Also Read: 5 effective online marketing tactics for social entrepreneurs and startups

The second role of keywords is to give the search engine an idea of ​​the relevance of the content (based on the user’s search queries). This is the most interesting and difficult part of content optimization.

Here are some preliminary tips for using targeted keywords to optimize your content:

  • Divide your keywords into several separate terms: cat, food, dry, wet, closed, how many, many, etc.
  • Gather the main keywords with a set of individual terms and evenly distribute them in the article. The result will be an excellent text structure that attracts the reader and, accordingly, highlights the content for the search engine.

Although content can undergo endless changes and improvements before being published, here are three of the most important points you should consider before publishing:

readability

The way your user perceives content is critical: endless paragraphs, complex sentences, and oversaturated descriptions push the reader away. This leads to higher failure rates. Check readability manually or with tools such as 
Readable.io. It also checks keyword density to avoid over-optimization.

literacy

Even minor grammatical errors can damage your authority. The reader can simply close the tab and never return to the site. Freelance proofreaders or writing companies can fix minor errors and polish content.

uniqueness

If you outsource your content, it’s wise to check the uniqueness of the post. Google hates duplicate content, and you can be fined for publishing the same content that has already been published elsewhere. Use tools such as  Copyscape or  Grammarly Plagiarism Checker to make sure you are working with original content.

Amazing ways to optimize content without links

Without going into details of technical details, there are functions that do not directly affect the ranking but help your site grow faster. More importantly, with their help, you get an audience that not only reads your content but also admires your site and brand.  Becoming a bit weird, fun, and innovative opens up many new possibilities for use in content strategies.

Here are some amazing examples of how to create truly interactive content that pretty well summarizes what you can do to get your customers ’attention, ranks, and love.

American Association

People like to participate online. That’s why they take all these tests on Facebook. The American Heart Association, for example, conducts tests that help people determine if they are at risk for heart disease.

Of course, tests are useful for people who have health problems, but not the kind of content that will become viral. However, this particular link is ranked first in the search results and is a great example of finding an easy-to-reach keyword.

On the other hand, what if you could create some tests, such as those that gather thousands of participants, who then share them with their friends? So much the better if you can associate them with your product or service.

Philips Razors

Interactive videos have become even more popular. This is what Philips Razors found out when they created their video series, trying to draw more attention to their new electric razor. They created a video, combine storytelling and give visitors the opportunity to choose the type of shave for a young man. When they chose to shave, they got a story about a man who did not remember what he was doing last night.

The company’s goal was to attract a new audience – young people who didn’t necessarily have the “clean-shaven” look of their fathers — and show them that facial hair is cool and they can take care of them with a new electric razor. ,

The results were quite successful. Site visitors who participated in watching the video stayed on average three times longer and followed the offer to share the video through social networks. Over the course of the year, more than a million people watched the video, and the company’s sales goals for the new product were exceeded by 16 percent.

Ready, configured, optimized!

SEO is volatile, and this is what makes every SEO specialist stay fit. It is not necessary to be an innovator; sometimes looking at certain things from a different angle gives rise to new ideas and opens up new possibilities. Structuring a content optimization strategy, finding niche topics, and creating content that works for both users and search engines is the quintessence of content marketing.

 

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Vikas December 18, 2019 0 Comments

How to write content for a sales funnel

A sales funnel is a concept of involving a consumer in a transaction and starts from the moment you draw attention to a product until it is acquired. It aims to create such favorable conditions that will contribute to sales growth. Unobtrusively, subtly and competently building this entire path, taking into account the needs of the client, his capabilities.

Just adding keywords to content is no longer enough. A thoughtful and faithful approach is needed to solve the consumer’s problem and get the maximum benefit from the purchase. The variability of the record-keeping environment, the customer base dictates new directions. One of them is to create the right sales funnel, which will allow you to extract maximum profit for the business.

Proper content for every stage of the sales funnel

The answer to the question of how to write content for a sales funnel is in an important place for many. It is he who will be the global solution to the problems of attracting clients.

Correct spelling of content for a sales funnel will allow:

  1. meet stated business goals;
  2. achieve increased conversions and sales;
  3. determine the value of regular customers.

But this requires a generator of ideas and opportunities that will create a solid foundation for the development of your marketing strategy. Its distribution to all stages of the sales funnel will optimize and maintain conversions at each stage of the marketing sales funnel .

Our prerogative is the creation of attractive brands and reliable working content that can attract and retain the attention of potential consumers. Selling such assets to reputable sites allows you to reach a new level, to reach the declared heights.

It is important not only to correctly dispose of the available information but to correctly present it to customers, successfully outplaying situations and drawing the greatest benefit out of them. Formed mutual trust is the key to the success of each side.

The meaning of applying the right content creation for each stage of the sales funnel is the ability to determine the main stages of making a purchase decision, building proper communication with the client, taking into account not only needs , but also mood, desire and opportunities at each stage of this client’s journey.

The need to understand the sales funnel in action

A sales funnel is a tool that, in the right hands, can bring profit and success to any undertaking. Guided by the motives for making a purchase, understanding every step in the direction of the transaction, you can not just control the client, but lead him in the right direction. Unobtrusively and discreetly stimulate interest, awakening to make a purchase.

The chosen name “sales funnel” describes and conveys the whole point in the best possible way. It is as if a person by cone performs quite logical and understandable, but unconscious actions, moving from the base to the top of the spiral, starting from the awareness of the problem, which gives rise to interest in ways to solve it and, as a result, forming the desire to make a purchase.

For a more complete and global application of this tool, the whole mass of customers is divided into segments with similar interests, needs, behavior, prerequisites and management capabilities. This gives a chance to effectively use the sales funnel with maximum benefit.

Stages of target actions in the sales funnel

The correct understanding of the correct use of the sales funnel is actually described in several stages:

  1. Awareness, the origin of interest.

Awareness, the origin of interest

Awareness, the origin of interest

This stage is very important and decides the outcome of the case. This is the moment when a person is interested in a product. This hobby is characterized by the collection of information about the product, which will describe it from all sides, from advantages to disadvantages, taking into account the feedback from consumers. Therefore, it is necessary to do everything so that this information is the most complete, interesting, reliable and maximally profitably represents both the product and the company as a whole. This stage is a start on the way to the next degree.

  1. Test of interest.

The information received by man is the basis of his choice. Guided by the data obtained, a person begins to experience interest and desire to acquire. This leads to the next step.

  1. Decision making acquisition.

Decision making acquisition

Decision making acquisition

Studying the information, maintaining the comparative characteristics of the product, assessing selection priorities, ease of maintenance and other nuances lead the potential buyer to purchase.

  1. Purchase.

The very peak of the sales funnel is the stage of making a purchase when an undefined person becomes a specific buyer. His satisfaction with the purchase will lead him back to the place where he can repeat his feelings of an effective buyer, but at the same time acquiring something new. This will be possible only with the correct construction of the sales funnel.

The promotion of goods and services is possible thanks to many communication channels, the ability to convey information to the target audience remains an important point. This includes social networks, webinars, publications, the right keywords in contextual advertising, search engine optimization of web resources and more.

The ability to create a sales funnel is the key to success!

It would seem that there is nothing easier than to make a purchase. But this is far from the case, in particular, trading companies understand this. It is necessary not only to receive goods, but also to sell them. In addition to advertising, there are other methods of sales promotion .

Content marketing, built into the sales funnel, not only helps to promote services to the market but also effectively sells them. Knowledgeable people use this important argument and work in several directions at once. They advertise their services and create an image for themselves that will subsequently work for the business for many years.

Summary

The approach to the client is very important. Given the characteristics of each person, his purchasing opportunities, playing with desires, you can manage the system as a whole. Proper construction of all stages of the sales funnel gives a positive response in the form of reviews and recommendations from satisfied customers, which later becomes permanent. And this is a very good development trend.

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Vikas November 23, 2019 0 Comments

Understand Effective Content Marketing Before You Regret

You must have read at many places marketing your website, product or service through content marketing is one of the best ways to promote your brand. Content marketing is the best and easiest way as it has more advantages than of any other sort.

The multiple benefits include higher domain authority and search engine rankings, more referral and social traffic and increased conversion potential.

I just said content marketing is easy to promote your business but it doesn’t mean everyone is doing it right. There are a few strategies you can make so as to market content properly. Most of the entrepreneurs haphazardly do content marketing and eventually end up in a mess. Half-hearted content floats on the internet, which is again harmful to your business name. The truth is, you need a really good strategy to constantly produce, re-purpose, and promote engaging content.

So here it goes the tips to effective content marketing strategies

  • In-depth knowledge of the topics – You need to have complete knowledge of your domain, about which you intend to write. Besides that, you need to have an idea about your competitions in the market. Most importantly you need to reach out to your customers. Their queries, their problems, their interests. When you have a  significant customer base from a particular section of society, you need to look out for what and how your customer would be interested in your product and the service you intend to provide. The worst kind of content marketing starts with companies focused on showing how great their product or service is, instead of filling a void or addressing a clearly defined pain point.
  • Strong headline – What is going to attract people towards your content? A strong headline. A large percentage of people decide whether they want to read your article or not just by reading your headline/title. There are four possible ways to make your headline worth a catch:
  1. Make the title heading catchy, attractive.
  2. Bring an urge of urgency in the topic.
  3. Make the headline relevant to the matter written in it.
  4. Be very specific about what the article is about.

Make the headline search engine friendly and make the title so interesting that the reader automatically wants to click on it.

  • Effective call for action – This is what is important and tricky as well. You write and post some content online. Your job hasn’t finished yet. You have been successful in your content marketing strategy if your reader, your audience is ready to take the next step. The step can include a free product trial, entertaining video, in-person consultation or enrolling for a webinar. The better the content you deliver, the more the audience will be interested in getting involved with your business. You can offer a sample or some free trial period offer. This entire thing, from writing the article to managing the customer to get involved with your business is effective content marketing.
  • Giving variations in the style of your writings-  When you are posting articles on the internet, you cannot expect your customer base to consistently read and follow your long posted paragraphs. Create variations. You can change the format of the write-ups.
    • Guides- You can have guide articles like how to … , these articles help the readers to solve their problems or clear their confusions.
    • Listicles- People love it when they get a list of things in one single article! It makes their job easy. Listicles give various things priority wise, help people in making more informed decisions. Create a list that fills a need or solves a problem and makes it skimmable since often it is skimmed and not read.
    • Case studies- Give a particular situation, which may or may not be related to your product/service. If it is related to your business, set up the world and how the problem negatively impacts the customer’s life. Confront with various solutions. In the final stage, demonstrate how your company offers a life-changing solution. Talk about both success and failure. Remember, the story is about them while your product is a small part of the journey.
    • Personal story-  people love reading that. Talk about personal stories, your opinions, experiences that are engaging as well as inspiring.
  • Visual content – This is a very creative, attractive way to engage your audience. It helps the audience process, comprehend, and retain more information rapidly. There are many types of visual contents that you can use. You can use slides, infographics, videos etc. In case, of slides, break down complex information into easily digestible slides on SlideShare, which has more than 60 million unique visitors. Or infographics, which gets more likes on social media than any other kind of content. Try to limit the statistics to 10–12 focused on a single topic with the length of the infographic, not more than 8,000 pixels. More than that will result in jumbled facts and figures. In case, of videos, there is a very high scope of creativity and brand promotion you could do. Make videos which are engaging and covers our business agenda and promotion efficiently and effectively.
  • Guest blogging- is a good way to create awareness and improve search rankings. Creating a guest blog makes a great difference as it will attract more clients to your business. Combine guest postings with an on-site content strategy which leads to better SEO, more traffic, and greater conversions in a short time period. Guest blogging builds the reputation of your company, you get to know about your potential competitors and other niche websites. You build better relations with your client and reach out to more audience as well.
  • Promotion of the content- Even the best-written article by the best writer of the world is of no use if the content is not presented or promoted well. Promoting your content actually, means that the users are convinced and impressed enough to use the service or product your business actually provides.

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Vikas February 3, 2019 0 Comments
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