Digital marketing trends are constantly changing, and 2021 is no different. New marketing channels appear every day, forcing marketers to think about which one to use and which not. There are many online marketing tools these days that make it difficult to understand which one is right for your business needs. The right choice can help you grow your business, the wrong one can be a problem. Researching and experimenting with so many tools can be a lengthy and time-consuming process. That’s why I put together some of the best digital marketing tools that can make your life a lot easier. Here is a list of 10 digital marketing tools you should consider in 2021.

1. Google Analytics

Google Analytics has become a must-have tool for digital marketers working in 2021. This is the most popular tool every digital marketer should be aware of. At first glance, the tool may seem a little complicated, but after understanding its full capabilities, it can help you get a lot of ideas about your site. Online platforms provide many reports containing information about visitors to your site – where they come from and how they interact with your site. In addition, it helps you find out which marketing technique on your site is more effective in terms of potential customers, conversions, downloads, and sales, among other things. If you want to learn more about the program, join the Google Analytics Academy, which is a free course that will help you learn all its pros and cons.

2. SEMRush

SEMRush is a one-stop SEO tool that offers a complete SEO workflow. It provides a detailed list of keywords and also displays information about the volume of search, trends, level of competition, and much more. SEMRush generates a list of keywords for a predefined phase that you should consider when optimizing content – in social networks, articles, and on the website, as well as for pay-per-click advertising (PPC). Besides generating keywords, this is also useful if you want to: Reveal new competitors. Analyze competitor’s keywords and ads. Analyze backlinks.

3. Canva

In the past few years, visual marketing has become a very important strategy to attract visitors to your site. According to various statistics, consumers retain 80% of what they see and 20% of what they read. Therefore, for a business marketing strategy to be effective, it is crucial to integrate visual marketing. This is where Canva comes out very convenient. Canva is a great tool for creating professional-looking images. It helps you easily create high-quality images using customizable photo filters, manipulating text, stock photos, for your site, as well as for your profile on social networks. This is an ideal tool for people who do not want to use sophisticated design programs such as Photoshop or InDesign.

4. MobileMonkey

Facebook plays an important role in helping small and medium-sized companies get the message across to their target audience. Not only this but it also allows companies to help their customers contact them and provide feedback on various products and services. MobileMonkey is great for reinforcing the whole process. MobileMonkey is an intuitive Facebook Messenger Chabot tool that lets customers instantly receive answers to common queries. This tool is useful for marketing and customer service, as it helps companies find new customers, increase sales, and promote their content. The best thing about this Chatbot tool is that you don’t need any programming experience to set it up. And in case you have any problems, their free webinars will help you.

5. HubSpot

HubSpot is probably the best sales and service software that can help your growing business in minutes. It is an excellent marketing platform that provides many benefits for novice marketers. As a digital marker, you can use HubSpot for email marketing, social networks, blogging, and creating landing pages. With HubSpot CRM, you can organize, track, and build better customer relationships. You can also view important key performance indicators (KPIs). The marketing center, social center, and service center are excellent platforms that will help you increase your traffic, better understand prospects, and contact customers – all this helps to grow your business.

6. Buffer

Buffer has been on the list of digital marketers for many years, as it is one of the best social media management applications for business. This tool is an exception when it comes to the early planning of publications, analysis of work results, and management of various social network accounts from one place. Already more than 80,000 companies use Buffer to effectively operate their social networks. In addition, you can add several team members to buffer your account by giving them appropriate access levels. And now with the update, you can schedule your posts directly on Instagram.

7. Social Animal

If you are trying to amplify your content and social media marketing campaigns, Social Animal is your go-to tool. With Social Animal, you can analyze top-performing articles in your niche and get elaborately precise insights and analytical data. Curation is made easy when you have millions of articles to share. You can also monitor your competitors to look at their best content and Facebook strategies. The tool’s “Facebook search” feature lets you analyze millions of Facebook pages and posts for your Facebook marketing strategy. Also, you can expand your content reach by finding the best possible influencers for your brand.

8. Social Bee

Social Bee is an amazing universal social media tool for your business. This helps your business gain more customers with less effort. It provides various tools and services for publishing content, growing subscribers, participation, and more. With this tool, you can automate social media postings to focus on things that take longer. Social Bee offers the best services that will make your life easier when you are trying to implement an effective strategy on social networks. He provides great services such as a social media specialist, content curation, Twitter growth, Instagram growth, LinkedIn growth, and more.

9. Buzzsumo

Buzzsumo is a smart digital marketing tool that lets you analyze what type of content is best for any topic. Since it helps you research and finds the most common content related to the keyword of your choice. This allows digital marketers to gain a deeper understanding of their footprints on social media and helps them develop smarter content strategies. In addition, it helps to provide maximum assistance to content marketing and SEO campaigns to work well in a niche or with an audience.

10. Dynamic Yield

A dynamic Yield is a personalization tool that helps you manage customer data from your CRM, API, ESP, and DMP. This is the only platform that will help you personalize all aspects of your customers’ travels. The AI-based customization channel has some great features, including data management, personalization and training, recommendations, behavioral messages, and more. The tool is trusted by digital marketers around the world and, of course, one of them that is worth considering this year.

Also Read: 4 ways to make money online in 2021

Go mobile or go home – this statement became the main one for most marketers in 2020, and trend watchers were in search of something new and interesting. Introducing 2020 mobile marketing trends you should definitely pay attention to it.
Today we find ourselves under the “bombing” of email, push notifications, videos, text messages, and they all go through our smartphones, which is always and everywhere with us. In 2020, the mobile sphere plays an even more important role in our lives. Markets have become more mature and leading players are fighting for dominance.

1. The struggle for dominance in mobile video

Smartphones are becoming the dominant channel for watching online video. The mobile phone is projected to account for a 72% increase in online video advertising spending. As the video continues to evolve, in 2020 we are likely to see major players in the market and their struggle for dominance.
Big brands continue to invest significant budgets in mobile video and can drive competition in production, quality, and budgets. The path to success always requires constant experimentation.

2. Mobile marketing trends: the growing role of digital assistant

2020 is the year of brands proving the value of their voice technology. Digital assistants are increasingly contributing to a closer relationship between people and machines. Alexa from Amazon, Google Home, Siri from Apple enters the main market. This technology will only develop if it is convenient for consumers to communicate with assistants.

Also Read: 10 Amazing Ways Affiliate Marketing Will Transform your Business into E-commerce

Voice technology will have a huge impact on the future of marketing. Brands can create deeper connections, recommend the best possible follow-up and suggestions to users, and create contextually controlled interactions with these devices. Organizations need to understand the place of digital assistance and make sure these devices are productive.

3. Social commerce

Social media has become a trend in mobile marketing and has become a sales channel for savvy marketers. The new Instagram Check-out feature allows you to buy a product from messages without leaving the application.

First of all, Instagram, Facebook, Snapchat, Pinterest increase awareness, generate leads and advertising products. This year, the industry is going to focus on user actions, not advertising. The goal is to attract attention and attract consumers to the online store, and more channels will open their travel platforms.

Marketers need to adapt to how people interact with social media. Stories redefined how brands communicate with their customers on these platforms. Creative marketers are now learning how to reach their customers directly: from awareness to direct purchase.

4. Marketing influence is growing

Brands and social media platforms embrace impact marketing. Brands realized that it’s easier to sell their products and services through an influential person. With an extensive network of opinion leaders, the reach will be much easier and more effective than traditional marketing.

The key to successful influencer marketing is the partnership between the brand and the influencer. Brands can get their reach and increase the popularity of the product for the target audience, but you need to measure their main indicators of business and profit and see if the idea was successful or not.

5. Augmented reality leaves the application

AR has become an element for both mobile ads and shopping on platforms. Platforms such as Google, Apple, and Facebook will continue to dominate the market.

One of the key events is likely to be the transition of AR to mobile marketing.

We already in 2021. It’s time to do some work and launch our solutions.

If you are like me, you probably have set enough goals to make you a decent amount of time. All new year, new me.

Going to the gym, eating healthy food, and other similar things are probably on your list for 2020. How about a new way to increase your spending budget? Honestly, a little extra money is always convenient.

Fortunately, there has never been a lack of ways to make money. Especially if you are looking for something that you can do online without leaving your own home.

Freelancers are becoming more common. A recent study shows that more than 64% of freelancers report that they found work on the Internet easier than last year. Permanent freelancers who earn more than $ 75,000 a year have also grown by 15%. Why not join their ranks?

If I got your attention, keep reading to see 4 ways to make money online in 2021.

# 1. Affiliate marketing

Little happens in capitalism without marketing. Companies and entrepreneurs are always looking for new ways to market their goods and services. A simple online search for “affiliate marketing” will yield over 400 million results. This shows how important affiliate marketing is today.

For those of you who don’t know, affiliate marketing is a way to promote products or services on your blog or platform. You do this by creating a trackable link from your page to the product page. When one of your readers makes a purchase using your link, you get a commission.

There are many ways to get an edge in your business, the fastest of which is Amazon affiliate marketing. The retail giant has thousands of products that are eligible and that can bring you a very good amount of money every month.

# 2. Application testing

If you are a little tech-savvy, then application testing is one of the best ways to earn extra money in 2021. Each application is tested, regardless of the platform on which it runs. Traditionally, before the official launch, there is at least an alpha and beta version, although this is not always the case.

Each application needs to be fixed before being published. It may have problems with usability, bugs, problems with functionality and so on. I’m thinking about it. Some of the already published applications that we use now have their own errors and functional problems. If you want to be part of the solution, application testing is the way to go.

To be an application tester, you must have at least a smartphone or computer. Some companies that offer testing applications will also require that you have a working microphone and camera. Most tests begin with a complete set of instructions and can take anywhere from 15 minutes to an hour. Most often, you will be asked to complete a predefined set of tasks. At the same time, your actions in the application, facial expressions, and even voice expressions will be recorded.

At the end of the process, you will have to provide a detailed description of what you liked and did not like, which prompted you to take certain actions, and perhaps even give some tips on how these tasks could be completed more easily.

Now you have various platforms at your disposal, among which TesterWork and UserTesting are some of the most popular. All you have to do is create an account and you are ready to go. Naturally, make sure you have a PayPal account to facilitate the payment process.

# 3. Guest blog

I’m sure you’ve heard about this before, but guest blogs remain one of the best ways to make money online in 2020. Now, as never before, the possibilities are almost endless. There are many sites that pay good money for quality content. Do not get me wrong, writing interesting and informative content is not an easy task. However, with the right amount of commitment and practice, I believe that everyone can do this.

The guest blog is a very dynamic market, where each company has its own niche, writing style, and target audience. You will have to adapt to these requirements if you want to publish a quality guest post. In addition, you should visit the website you want to collaborate with and check their messages. Take notes on tone and style and apply them in your letter.

Also Read: Start Digital Marketing course in Varanasi

There will be a lot of pitching. You must transfer your work to the owner and wait for their approval. It is not always so. Not everyone will accept your content from the start. Once you make a name for yourself in the industry, everything will go smoothly.

When your guest post is accepted, talk about payment will begin. In some cases, you will be paid depending on the traffic that your post generates. In other cases, you will be paid depending on the number of words.

# 4.transcription

This is another great way to make money online without leaving your own home. This is not something new, but still very profitable. The best part is that most companies looking for this type of service are also looking for quick solutions. This means that you can quickly make good money.

There are sites like Rev or TranscribeMe that offer you the ability to work without any prior experience. This is an open door for many people. First, I suggest you stick with videos that occupy a niche that you are familiar with. It will be much easier to understand and decrypt the video for sure. Once you master this, you can move on to more technical videos. At first, it will be more difficult due to technical terms that may seem unfamiliar.

Conclusion

There are many ways to make money online. Some are better, some are worse. Some pay more, some pay less. In the end, it depends on what you are comfortable doing. If you love writing, guest blogging is a good choice. If you do business and manage financial opportunities, affiliate marketing is what you need. If you are a technical specialist, application testing will expand your knowledge of the intricacies of application development.

There is something for everyone. Now go make the most of 2021!

Happy New Year. 

Extensions for Google Chrome are effective tools that help optimize the routine and perform some actions that are impossible without extensions or require separate services.

We’ve compiled the most useful extensions for marketers, copywriters, designers, and programmers, as well as several common extensions to help you work more productively.

Best Google Chrome Extensions for Digital Marketers

Here we have collected extensions that will help analyze competitors, promote the site and lead social networks.

1. SimilarWeb

Used to analyze traffic on the site with the ability to determine its sources. It will be useful to those who want to analyze the strategy of competitors, purchase links from popular resources, or simply find out statistics on the site.

The application is simple but has fairly rich functionality. Experienced seoshniki prefer to use three options in their work:

1.  Overview – shows the necessary statistics: the number of visitors, traffic for 6 months, the number of page views and the average time spent by the user on the site.
2.  Sources – the source of traffic is indicated here. The application gradients the flow of traffic to referral, direct, from search engines, social networks, mailings, and advertising.
3.  Geo – as the name implies, it provides information about user geodata.

2. Popsters

The best Google Chrome extension for SMMs. Shows statistics for any page on Facebook, Instagram, VK, Classmates, YouTube, Twitter, Coub, Flickr, Pinterest and Google Plus. The extension provides complete information about the activity, shows how successful the group you are leading, at what time it is better to post. It also provides the necessary information for a quick analysis of competitors. All public pages that you analyzed once will automatically be considered ER.

Data can be downloaded in XLSX, PDF, PNG, JPG, CSV, PPTX formats. The application is paid, for each social network, you need to have a separate account. There is a free trial period.

3.SEO META in 1 CLICK

Opens the top ten best friends of any seoshnik multifunctional and easy to use extension SEO META in 1 CLICK. It is worth noting that the application collects all metadata only from an open page, and not from the entire site as a whole.

The plugin menu contains the following tabs:

• SUMMARY – demonstrates the tags title, description, keywords. This information is especially important when examining a competitor’s site. The Canonical sub-item shows the canonical address of the page, and the Robots Tag – the openness of the page for indexing whether search bots can go to the addresses posted on the site. Another aspect of the tab is counting titles of various types. If the number labeled H1 is different from one, this is a significant violation and an occasion for immediate correction;
• Headers – demonstrates the headers and their format;
• Images – shows the number of images on the page, their attributes;
• Links – indicates the number of links on the page, addresses, and headings to them;
• Social – reflects micro-layouts for social networks;
• Tools – contains addresses of useful resources that determine the parameters of the page, its code.
  In general, the extension allows you to comprehensively analyze the site and quickly extract the necessary SEO-information.

4. SEOquake

A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.

This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.

This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.

5. RiteBoost

Design any publication on social networks with one click on any platform. The application automatically selects hashtags that are suitable for the topic and are now in trend, add emoji to the text, shorten links. If you share a page on a site, RiteBoost uploads images from it or selects the ones suitable for your own record when you click on a word or hashtag. Users also note the possibility of a button with a link to the site and a call (for example, “Download” or “Order”).

The extension is easy to use, but it saves a lot of time for posting and hashtag verification.

6. MOZBar

This tool will help assess the credibility and advertising potential of the site with which you are going to collaborate. The extension will allow you to see the key indicators of a particular page, and you can do this without leaving it.
MOZBar automates the search for all the parameters necessary for promotion. Using this extension, you can find out how many times the content of the page has been shared on social networks, how many links and important keywords are on the page.

Using this extension, you can enter the desired keyword in Google, after which the analytical results will be shown next to each site on the search results page:

7. Check My Links

Expansion Check my links helps to quickly check the quality of all links on the site. The program automatically scans the web pages of the site and determines which links to them are working and which are broken. Verified links are highlighted in appropriate colors – working in green, and broken in red.

Check My Links will save time for any SEO specialist when checking the quality of links on the site. The tool will also be useful for web designers, developers, and content managers.

8. Page Analytics (by Google)

Page Analytics – A plugin for Google Chrome that allows you to track user interactions with web pages. The extension will help you get information about the following page metrics:

• number of views (including unique),
• Average page length
• bounce rate
• number of active visitors in real-time,
• The most clickable areas on the page.
• To work with the extension, you must have access to the site’s account in the Google Analytics service, and the page must contain the GA code.

The information obtained using Page Analytics can be used to optimize the interface of web pages, improve user experience and increase the number of clicks.

Google Chrome extensions for copywriters and editors

These Google Chrome extensions help you write smartly and make editing and copying more convenient.

9. WildFire

It allows you to record and repeat in one click the sequence of actions in the browser. The extension recognizes the creation of new tabs, left-click or right-click, click on the link, refresh the page, enter text and other actions. For example, you can copy text from Google Docs in one click and drop it for review in Glavred.

To record, click on the Start Recording button, and when done, click Stop Recording. All conversations are saved in the log, they can be used or edited at any time.

10. TextWerter

This small extension for Google Chrome has only one function, but it will greatly facilitate the life of copywriters and editors. It copies any text and pastes it without formatting and illustrations. It works through the context menu: you need to select the text, right-click on it and select “copy as plain text”.

11. Grammarly

The best Google Chrome extension for those who write texts in English. In addition to standard spelling, punctuation, and grammar, the extension defines even the most subtle semantic inaccuracies. It helps to adapt the text to a specific style – for example, conversational or academic. Does an anti-plagiarism check.

Most of the features are available by subscription, but the developers give users the opportunity to save: for each invited friend you will receive a week of free subscription. It doesn’t work in Google Docs.

Google Chrome Extensions for Designers

These extensions will help web designers create website designs – work with fonts, text and responsive layout.

12. WhatFont

Gives font information instantly on hover. Shows the font name, family, line spacing, style, size, and color code. If desired, you can see how the font looks in Latin, and sometimes even download it.

After installing the Google Chrome extension, you need to restart. To activate or deactivate the font detection mode, click on the extension icon in the upper right corner of the Google Chrome window.

13. Sizzy

This extension for Google Chrome shows how the site will look on different screens, for example, on a smartphone or tablet. Extension paid.

Extensions for Google Chrome for programmers

The best Google Chrome extensions for web developers and typesetters: help to study the structure of sites and experiment with their settings.

14. Octotree

This Google Chrome extension displays the repository structure on GitHub and GitLab as a tree. Great for learning the source code of a project without having to download many repositories to your computer. In the paid version, several themes are available, advanced code viewing, changing the pin location, file search, GitHub Enterprise.

15. WhatRuns

It makes it possible to spy on how someone else’s good site works, without code analysis. Displays all frameworks, web technologies, CMS and its plugins, themes, fonts, and tools – for example, WordPress and Google Analytics. Moreover: the extension can notify you if something new is launched on the site you checked.

16. Web Maker

A great extension for Google Chrome for developers who want to experiment or practice HTML / CSS / JS. Suitable for creating a page as an example for the customer or working in the absence of a network: for work does not require an Internet connection.

For one reason or another, companies often start or remodel their sites. But one mistake you will notice is that some companies do not take into account how important their web design will be for their marketing strategy. While most business owners ignore this, the fact is that it is the design of your site that can either create or destroy your marketing campaign. Although your marketing campaign can easily get people’s attention, your web design will determine if they will buy or not. According to research, almost 75% of visitors judge a business by its design.
When it comes to turning potential customers into customers, the graphic design of the site is very important. Therefore, you should focus on optimizing each stage of your marketing strategy, which includes design. Changing even a few features of your web page can significantly improve your marketing campaigns. After all, website design is directly related to conversion. Good website design is not only about fashionable logos, user-friendly interfaces, and intuitive menus. We are talking about the absence of navigation errors, the availability of compatible code and technical problems that few people think about. Here’s how design can make marketing your website successful.

Brand language

Successful web design can help boost your brand, thereby forcing more people to buy your products. One of the most valuable things in business is trust, so building it would be vital for any business. A brand can represent luxury, comfort, value, support or quality. There are many ways to accomplish the design, including blogs, marketing campaigns, brochures, and trade fairs. Having a great design can make your brand unforgettable. Make sure your site is designed in such a way that it evokes desire and reflects your values. Just keep your core values ​​in mind and make sure they are reflected in every aspect of your design.

Search engine optimization

Search engine optimization is the process of increasing your organic visibility on these engines using various on-site and exit methods. Since over 95% of online activities begin on search engines, your site should be visible in search. Although most websites are being designed with responsiveness in mind, they must be compatible with a number of devices. There are also sites that do not respond, so they make it difficult to access them on mobile devices. Any design changes you make to your website will affect your SEO performance, both positively and negatively. Therefore, a good website design should take into account the structure and navigation, aesthetics, content, and metadata.

User experience

The design of your website also has a big impact on your user experience. From ensuring that your site is as fast as possible, making navigation simple and easy to use is a good site. When it comes to user experience, site speed is now one of the most important factors. As the speed of the site increases, so does the visitor’s expectation of page load time. If your design uses large images and other elements that slow it down, it will negatively affect your users. Some of the ways to increase this download time is to fully audit and compress files. You must remember that the main goal of your site is to satisfy your users. Without this, they will not remain and will not return to your site.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

Enhanced online presence and higher conversions

The design of your site should be psychologically attractive. It should be able to convert visitors to customers. To develop strong marketing strategies, website owners should focus on developing successful designs. The influence of design should stand out over everything that brings sales. Good design will also attract visitors and increase your online presence. This will help you express the thoughts of the company and give you a better chance of being noticed.

Effective analysis

When it comes to building a website, there is no perfect website. It must constantly change, adapt and optimize to achieve its goals. Most companies are looking for a site that turns their visitors into profitable promotions. In this regard, you need to know in which areas your site is working poorly. Each part of your site can be analyzed and optimized for users. Therefore, you need to spend some time understanding the user and identifying pages that are not converted and do not receive any traffic. When creating your site, you must consider whether you are able to implement advanced tracking or not. If you cannot do this, you lose a lot on this valuable data. You must set up your website so that you can easily collect the necessary data.

Convincing message

Internet marketing and design usually have a lot to do with the message. The main aspect of the design is the transmission of an important message to clients and receiving a specific response. With the help of carefully selected words and images, you can get a result-oriented to the result that your company needs, as well as train your clients in various creative processes. Attractive looks and framing designs can also make customers lean toward your business.

Now you know how good web design plays a very important role in promoting your site. Remember that a poorly designed website will have all your marketing strategies in vain. So, make sure you have an intuitive, unique and effective website design for your brand. Although a well-built site is a very good step, this is not all you need. You also need to have quality content that informs your users about your services and products. Make sure you consider all other strategies so you don’t miss anything. In general, professional sites are some of the most effective marketing tools today.

Do you want your site visitors to better understand who you are as a business? Then read this post on digital branding, including the concept of what and how.

When you ask, “What are the goals of your Website?”, The majority replied: “To attract more traffic and conversions, isn’t that a dream?” But do your site visitors really understand what your business is doing or what makes you different? Well, this is where digital branding comes into play. Increasing site traffic is a pointless exercise if your visitors do not know who you are, what you do, or what makes you different from others. This is one of the main reasons why traffic does not turn into a sale.

What is digital branding?

Digital branding is an understanding of your value as a business and the transfer of these values ​​to visitors to your site. But don’t worry, digital branding is not fonts, slogans, characters, images, logos or visual identification; this requires years of branding and user experience (UX) knowledge. Digital branding has powerful elements that any website owner can do.

Understanding your client’s values ​​is called your “value proposition,” and it truly surpassed the old idea of ​​unique retail outlets (USPs). As a definition, a value proposition is “a promise of value that your customers will like.” Digital branding brings this value. Many successful companies are no longer unique – they just do it better. How many websites do you visit that are not necessarily cheaper but have an excellent product offer for customers? This is an example of customer value.

Why is this important?

The importance of digital branding boils down to effectively communicating your value with your customers. Digital branding thinks about your potential customers – this traffic – and how we can tell them who we are, what makes us different and what makes us better. When a site visitor understands our business, the decision to purchase is sharply reduced. See an example below:

Immediately talk about the benefits of your business with short and clear messages. You go to the site and they reflect the benefits for you as a client and the value of the business.

As soon as we receive our “value proposition”, the time has come to tell the world, but digital branding passes by our website – it is rooted in every part of each individual marketing channel and at every point of contact with which the client interacts. On your site, it makes no sense to write that you have the “best service in the business” if this is not indicated in your paid advertisements. You must identify all the common ground of your customers, look at the messages and make sure that they are consistent in everything.

Below are some key placements that you should focus on as they set the tone for all other marketing channels.

Homepage

A great place to start is the homepage. Every day we see home pages that do not give any directions about the business; not even an idea of ​​what distinguishes them from a competitor. Turn your home page into a message about your valuable offer – make sure that each client leaves, knowing exactly what you are doing and what sets you apart from others, makes them unique and best.

Site pages

We pulled out the pages of the site from the home page because it is important to look at them in isolation. Often the page that spends the most time on it is the home page, but collectively this page does not receive most of the traffic. Imagine that we just clicked on an ad or page directly from a search engine results page (SERP), which is not your home page … will we be given a hint of your value proposition?

Newsletter

Your emails are a great place to reinforce your core values ​​for your customers. If you use marketing automation for visitors who subscribe to your emails, then use the various emails in the program to enhance your messages. It is recommended to create a “welcome letter”, which will be the first letter received by the client after registering with your mail program. Use this letter to strengthen your business.

Paid media advertising

Making a great copy of an ad is very important – it can be the difference between gaining and losing leadership or selling. A great ad will correspond to a copy of the ad on the landing page, and it makes no sense to say one thing in the ad and not repeat it on the landing page. Google AdWords, in particular, has provided marketers with tools to enhance digital branding with things such as call extensions and new enhanced advertisements. Use these tools to enhance your messages.

Metadata

Often the importance of metadata is overlooked. Sometimes it is simply created to make sure that we mark the “SEO window”. Think of metadata like this – this is the only and only piece of information that the client must choose between you and your competitor in the search results. Ranking in position 1 for your keyword does not make sense if your metadata is not customer-oriented. Treat it like a paid ad, and create posts that add value.

Digital branding and conversion optimization

Digital branding and conversion optimization (CRO) overlap. If you are new to CRO, MOZ describes it as “a systematic process to increase the proportion of site visitors who take the desired action.” How does this relate to digital branding? The goal of digital branding is to increase the likelihood that a visitor will perform the desired action. When a visitor understands your business, the probability of conversion increases.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

CRO is extremely useful for digital branding because it allows you to test messaging through a website through A / B testing. Google has made this process even easier with the release of Google Optimize. Take the time to create A / B tests of the various messaging options for the pages of your website and find out which one is most effective. CRO stops as soon as you browse your website and go to other marketing channels. But this does not mean that the lessons from CRO cannot be applied to your other points of contact.

Conclusion

To summarize, it’s all about consistency. There should always be a consistent and holistic approach to conveying your value to visitors through all marketing channels. Stop looking at different marketing channels in isolation, because it will not only confuse potential customers, but your business will feel disconnected. Each marketing channel is the point to join, and with these tips, you will be on your way to creating a famous brand.

Content optimization will never be a children’s game while Google continues to deploy new algorithms. If you want to achieve results in SEO, it’s important to keep an eye on innovation and look at existing opportunities from a new angle. In this post, we will tell you some tips for improving the ranking of your site in search results – without significant or significant effort outside the page (i.e. you won’t need a dozen links to infect your information).

Get your URLs and meta done

First, make the right optimization choice for both URLs (web page addresses) and meta-fields so that the relevant information is shown to both the user and the search engine.

URL Optimization Tips

A friendly URL is a must these days. Moreover, including keywords with exact matching and partial matching (and, to some extent, synonyms of keywords) – the URL of the page is likely to increase the relevance of the URL and, thus, improve the search ranking of the page. It is also believed that this method works well for domains.

For example:

Exact match domain:
Good: mylovelypet.com/cat-nutrition-feeding (optional synonym) 
Not so good: mylovelypet.com/cat-feeding

Partially coincidental domain: Good: cat-world.com/feline-feeding-advice (here we add a synonym) 
Not so good: cat-world.com/cat-feeding-advice (the same term twice)

The first URL provides the search engine with more relevant information about the content of the publication, providing other terms that mean the same thing, increasing search engine optimization.

Tips for optimizing meta tags

Page titles and descriptions can also affect search rankings. For example, placing the target keyword of the page content at the beginning of the page title can improve search ranking:

For example: 
Target keywords:  feeding cats 
Name of the page:  feeding tips for cats: nutritional recommendations

The meta description is a short piece of text that describes what the page is about – and it can plan a large role in the clickthrough rate on the search results page on the web page.

The rules for optimizing content for meta descriptions are simple:

• Describe the content of the page accurately.
• Make your description attractive so that it stands out on the search engine results page.
• Include targeted keywords.
• Stay within the meta description length limit (up to 320 characters at the time of writing).

Your keyword research

Have you ever heard of the Blue Ocean Strategy? In short, it is a theory that states that success comes to promising new markets, regardless of competition. Using this theory in the context of content optimization can be a reliable way to find new opportunities.

VariousSEOtoolsoffer great keyword research opportunities. A great idea is to use topic clustering and the SEMRush keyword tool.

Let’s go through the four steps to choosing awesome keywords so you can discover new content optimization options that can give you an edge over your competitors.

1. Select a keyword

Let’s choose “cat food.”

Image: SEMRush Keyword Magic Tool

2. Select a subtopic that will result in targeted keywords for the content.

3. Select keywords with the lowest competition.

All selected keywords are ideally suited for the Blue Ocean strategy: they have a low level of competition and they collect a significant part of the potential traffic. These keywords will become the semantic basis of content and are great for use in headings, headings, etc.

4. Distinguish all keywords in the group

Export a list of keywords, including highly competitive ones, so that the content matches both the category and topic of the article.

This sequence of informal steps gives you an accurate list of great keywords that differ from your competitors and gives you the freedom to create awesome content.

Content Optimized Creation

The next step in the journey is the process of creating content. Keywords have two main goals when used in an article. The first role is to determine the structure of the content. The semantic base you have chosen will give an idea of ​​the headings in the post, the content of each paragraph, and where the attention of the reader should be emphasized.

Also Read: 5 effective online marketing tactics for social entrepreneurs and startups

The second role of keywords is to give the search engine an idea of ​​the relevance of the content (based on the user’s search queries). This is the most interesting and difficult part of content optimization.

Here are some preliminary tips for using targeted keywords to optimize your content:

• Divide your keywords into several separate terms: cat, food, dry, wet, closed, how many, many, etc.
• Gather the main keywords with a set of individual terms and evenly distribute them in the article. The result will be an excellent text structure that attracts the reader and, accordingly, highlights the content for the search engine.

Although content can undergo endless changes and improvements before being published, here are three of the most important points you should consider before publishing:

readability

The way your user perceives content is critical: endless paragraphs, complex sentences, and oversaturated descriptions push the reader away. This leads to higher failure rates. Check readability manually or with tools such as 
Readable.io. It also checks keyword density to avoid over-optimization.

literacy

Even minor grammatical errors can damage your authority. The reader can simply close the tab and never return to the site. Freelance proofreaders or writing companies can fix minor errors and polish content.

uniqueness

If you outsource your content, it’s wise to check the uniqueness of the post. Google hates duplicate content, and you can be fined for publishing the same content that has already been published elsewhere. Use tools such as  Copyscape or  Grammarly Plagiarism Checker to make sure you are working with original content.

Amazing ways to optimize content without links

Without going into details of technical details, there are functions that do not directly affect the ranking but help your site grow faster. More importantly, with their help, you get an audience that not only reads your content but also admires your site and brand.  Becoming a bit weird, fun, and innovative opens up many new possibilities for use in content strategies.

Here are some amazing examples of how to create truly interactive content that pretty well summarizes what you can do to get your customers ’attention, ranks, and love.

American Association

People like to participate online. That’s why they take all these tests on Facebook. The American Heart Association, for example, conducts tests that help people determine if they are at risk for heart disease.

Of course, tests are useful for people who have health problems, but not the kind of content that will become viral. However, this particular link is ranked first in the search results and is a great example of finding an easy-to-reach keyword.

On the other hand, what if you could create some tests, such as those that gather thousands of participants, who then share them with their friends? So much the better if you can associate them with your product or service.

Philips Razors

Interactive videos have become even more popular. This is what Philips Razors found out when they created their video series, trying to draw more attention to their new electric razor. They created a video, combine storytelling and give visitors the opportunity to choose the type of shave for a young man. When they chose to shave, they got a story about a man who did not remember what he was doing last night.

The company’s goal was to attract a new audience – young people who didn’t necessarily have the “clean-shaven” look of their fathers — and show them that facial hair is cool and they can take care of them with a new electric razor. ,

The results were quite successful. Site visitors who participated in watching the video stayed on average three times longer and followed the offer to share the video through social networks. Over the course of the year, more than a million people watched the video, and the company’s sales goals for the new product were exceeded by 16 percent.

Ready, configured, optimized!

SEO is volatile, and this is what makes every SEO specialist stay fit. It is not necessary to be an innovator; sometimes looking at certain things from a different angle gives rise to new ideas and opens up new possibilities. Structuring a content optimization strategy, finding niche topics, and creating content that works for both users and search engines is the quintessence of content marketing.

 

In essence, affiliate marketing is an electronic commercial version of promoting a product through online influences.

Affiliate marketing can be the strategic step you need to increase sales and connect with customers you would never reach.

• By 2020, affiliate marketing spending in the US is expected to increase to $ 6.8 billion.
• 81% of brands use affiliate marketing programs.
• 16% of all online orders are generated through affiliate marketing,

What is affiliate marketing?

Affiliate marketing is one of the only marketing channels, each time offering a 100% return on investment. This is one of the only tactics to pay for marketing expenses after the sale.

The affiliate marketing process involves the seller – it’s you – and the partner. A partner or publisher is a company or individual that promotes your products and brand on their website. Your partner receives a commission when someone visits your site and makes a purchase.

The best partners will have:

• A reliable website that generates traffic.
• Updated content.
• Impact on their audience.
• Valuable content (blog, product reviews, how-tos).

Since the partner is counting on commissions, you need a game plan to convert your site visitors into product buyers. It’s all about providing partners with the highest return per click (EPC). Even if you work with the best affiliates, they will advertise your products less and switch to other e-commerce sites with a higher conversion rate and EPC, so you need to take a strategic approach.

Since 38% of marketers call affiliate marketing one of their best methods for attracting customers, it’s worth adding your e-commerce strategy.

Here are 10 ways affiliate marketing can transform your business into e-commerce.

1. Indirectly grow your sales team

Your entrepreneurial juices flow, and you are ready to grow your e-commerce business without limits. If you are just one person or a small group, affiliate marketing can instantly expand your indirect sales group by including experts in your niche and beyond.

Partners have experience in driving quality traffic to your site.

Traffic quality = more conversions.

More conversions = higher revenue.

Higher Income = More Opportunities for Your E-Commerce Business.

A highly qualified indirect sales team that does not spend time developing traditional ads, approving them and tracking their progress? We will call it a marketing victory.

2. Increase customer loyalty

Customers who continue to support your brand over time will spend 67 percent more than new customers. Affiliate marketing allows you to take advantage of the trust and experience of your selected partners.

When social authority, affiliate marketing blogger or celebrity sign your product, they bring their audience with them. G-Shock has its fans and customers, but now they benefit from @elorabee and her nearly 183,000 Instagram followers.