Go mobile or go home – this statement became the main one for most marketers in 2020, and trend watchers were in search of something new and interesting. Introducing 2020 mobile marketing trends you should definitely pay attention to it. Today we find ourselves under the “bombing” of email, push notifications, videos, text messages, and they all go through our smartphones, which is always and everywhere with us. In 2020, the mobile sphere plays an even more important role in our lives. Markets have become more mature and leading players are fighting for dominance.
1. The struggle for dominance in mobile video
Smartphones are becoming the dominant channel for watching online video. The mobile phone is projected to account for a 72% increase in online video advertising spending. As the video continues to evolve, in 2020 we are likely to see major players in the market and their struggle for dominance. Big brands continue to invest significant budgets in mobile video and can drive competition in production, quality, and budgets. The path to success always requires constant experimentation.
2. Mobile marketing trends: the growing role of digital assistant
2020 is the year of brands proving the value of their voice technology. Digital assistants are increasingly contributing to a closer relationship between people and machines. Alexa from Amazon, Google Home, Siri from Apple enters the main market. This technology will only develop if it is convenient for consumers to communicate with assistants.
Voice technology will have a huge impact on the future of marketing. Brands can create deeper connections, recommend the best possible follow-up and suggestions to users, and create contextually controlled interactions with these devices. Organizations need to understand the place of digital assistance and make sure these devices are productive.
3. Social commerce
Social media has become a trend in mobile marketing and has become a sales channel for savvy marketers. The new Instagram Check-out feature allows you to buy a product from messages without leaving the application.
First of all, Instagram, Facebook, Snapchat, Pinterest increase awareness, generate leads and advertising products. This year, the industry is going to focus on user actions, not advertising. The goal is to attract attention and attract consumers to the online store, and more channels will open their travel platforms.
Marketers need to adapt to how people interact with social media. Stories redefined how brands communicate with their customers on these platforms. Creative marketers are now learning how to reach their customers directly: from awareness to direct purchase.
4. Marketing influence is growing
Brands and social media platforms embrace impact marketing. Brands realized that it’s easier to sell their products and services through an influential person. With an extensive network of opinion leaders, the reach will be much easier and more effective than traditional marketing.
The key to successful influencer marketing is the partnership between the brand and the influencer. Brands can get their reach and increase the popularity of the product for the target audience, but you need to measure their main indicators of business and profit and see if the idea was successful or not.
5. Augmented reality leaves the application
AR has become an element for both mobile ads and shopping on platforms. Platforms such as Google, Apple, and Facebook will continue to dominate the market.
One of the key events is likely to be the transition of AR to mobile marketing.
We already in 2020. It’s time to do some work and launch our solutions.
If you are like me, you probably have set enough goals to make you a decent amount of time. All new year, new me.
Going to the gym, eating healthy food, and other similar things are probably on your list for 2020. How about a new way to increase your spending budget? Honestly, a little extra money is always convenient.
Fortunately, there has never been a lack of ways to make money. Especially if you are looking for something that you can do online without leaving your own home.
Freelancers are becoming more common. A recent study shows that more than 64% of freelancers report that they found work on the Internet easier than last year. Permanent freelancers who earn more than $ 75,000 a year have also grown by 15%. Why not join their ranks?
Little happens in capitalism without marketing. Companies and entrepreneurs are always looking for new ways to market their goods and services. A simple online search for “affiliate marketing” will yield over 400 million results. This shows how important affiliate marketing is today.
For those of you who don’t know, affiliate marketing is a way to promote products or services on your blog or platform. You do this by creating a trackable link from your page to the product page. When one of your readers makes a purchase using your link, you get a commission.
There are many ways to get an edge in your business, the fastest of which is Amazon affiliatemarketing. The retail giant has thousands of products that are eligible and that can bring you a very good amount of money every month.
# 2. Application testing
If you are a little tech-savvy, then application testing is one of the best ways to earn extra money in 2020. Each application is tested, regardless of the platform on which it runs. Traditionally, before the official launch, there is at least an alpha and beta version, although this is not always the case.
Each application needs to be fixed before being published. It may have problems with usability, bugs, problems with functionality and so on. I’m thinking about it. Some of the already published applications that we use now have their own errors and functional problems. If you want to be part of the solution, application testing is the way to go.
To be an application tester, you must have at least a smartphone or computer. Some companies that offer testing applications will also require that you have a working microphone and camera. Most tests begin with a complete set of instructions and can take anywhere from 15 minutes to an hour. Most often, you will be asked to complete a predefined set of tasks. At the same time, your actions in the application, facial expressions, and even voice expressions will be recorded.
At the end of the process, you will have to provide a detailed description of what you liked and did not like, which prompted you to take certain actions, and perhaps even give some tips on how these tasks could be completed more easily.
Now you have various platforms at your disposal, among which TesterWork and UserTesting are some of the most popular. All you have to do is create an account and you are ready to go. Naturally, make sure you have a PayPal account to facilitate the payment process.
# 3. Guest blog
I’m sure you’ve heard about this before, but guest blogs remain one of the best ways to make money online in 2020. Now, as never before, the possibilities are almost endless. There are many sites that pay good money for quality content. Do not get me wrong, writing interesting and informative content is not an easy task. However, with the right amount of commitment and practice, I believe that everyone can do this.
The guest blog is a very dynamic market, where each company has its own niche, writing style, and target audience. You will have to adapt to these requirements if you want to publish a quality guest post. In addition, you should visit the website you want to collaborate with and check their messages. Take notes on tone and style and apply them in your letter.
There will be a lot of pitching. You must transfer your work to the owner and wait for their approval. It is not always so. Not everyone will accept your content from the start. Once you make a name for yourself in the industry, everything will go smoothly.
When your guest post is accepted, talk about payment will begin. In some cases, you will be paid depending on the traffic that your post generates. In other cases, you will be paid depending on the number of words.
This is another great way to make money online without leaving your own home. This is not something new, but still very profitable. The best part is that most companies looking for this type of service are also looking for quick solutions. This means that you can quickly make good money.
There are sites like Rev or TranscribeMe that offer you the ability to work without any prior experience. This is an open door for many people. First, I suggest you stick with videos that occupy a niche that you are familiar with. It will be much easier to understand and decrypt the video for sure. Once you master this, you can move on to more technical videos. At first, it will be more difficult due to technical terms that may seem unfamiliar.
There are many ways to make money online. Some are better, some are worse. Some pay more, some pay less. In the end, it depends on what you are comfortable doing. If you love writing, guest blogging is a good choice. If you do business and manage financial opportunities, affiliate marketing is what you need. If you are a technical specialist, application testing will expand your knowledge of the intricacies of application development.
There is something for everyone. Now go make the most of 2020!
Used to analyze traffic on the site with the ability to determine its sources. It will be useful to those who want to analyze the strategy of competitors, purchase links from popular resources, or simply find out statistics on the site.
The application is simple but has fairly rich functionality. Experienced seoshniki prefer to use three options in their work:
Overview – shows the necessary statistics: the number of visitors, traffic for 6 months, the number of page views and the average time spent by the user on the site.
Sources – the source of traffic is indicated here. The application gradients the flow of traffic to referral, direct, from search engines, social networks, mailings, and advertising.
Geo – as the name implies, it provides information about user geodata.
The best Google Chrome extension for SMMs. Shows statistics for any page on Facebook, Instagram, VK, Classmates, YouTube, Twitter, Coub, Flickr, Pinterest and Google Plus. The extension provides complete information about the activity, shows how successful the group you are leading, at what time it is better to post. It also provides the necessary information for a quick analysis of competitors. All public pages that you analyzed once will automatically be considered ER.
Data can be downloaded in XLSX, PDF, PNG, JPG, CSV, PPTX formats. The application is paid, for each social network, you need to have a separate account. There is a free trial period.
Opens the top ten best friends of any seoshnik multifunctional and easy to use extension SEO META in 1 CLICK. It is worth noting that the application collects all metadata only from an open page, and not from the entire site as a whole.
The plugin menu contains the following tabs:
SUMMARY – demonstrates the tags title, description, keywords. This information is especially important when examining a competitor’s site. The Canonical sub-item shows the canonical address of the page, and the Robots Tag – the openness of the page for indexing whether search bots can go to the addresses posted on the site. Another aspect of the tab is counting titles of various types. If the number labeled H1 is different from one, this is a significant violation and an occasion for immediate correction;
Headers – demonstrates the headers and their format;
Images – shows the number of images on the page, their attributes;
Links – indicates the number of links on the page, addresses, and headings to them;
Social – reflects micro-layouts for social networks;
Tools – contains addresses of useful resources that determine the parameters of the page, its code. In general, the extension allows you to comprehensively analyze the site and quickly extract the necessary SEO-information.
A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.
This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.
A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.
This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.
Design any publication on social networks with one click on any platform. The application automatically selects hashtags that are suitable for the topic and are now in trend, add emoji to the text, shorten links. If you share a page on a site, RiteBoost uploads images from it or selects the ones suitable for your own record when you click on a word or hashtag. Users also note the possibility of a button with a link to the site and a call (for example, “Download” or “Order”).
The extension is easy to use, but it saves a lot of time for posting and hashtag verification.
This tool will help assess the credibility and advertising potential of the site with which you are going to collaborate. The extension will allow you to see the key indicators of a particular page, and you can do this without leaving it. MOZBar automates the search for all the parameters necessary for promotion. Using this extension, you can find out how many times the content of the page has been shared on social networks, how many links and important keywords are on the page.
Using this extension, you can enter the desired keyword in Google, after which the analytical results will be shown next to each site on the search results page:
Expansion Check my links helps to quickly check the quality of all links on the site. The program automatically scans the web pages of the site and determines which links to them are working and which are broken. Verified links are highlighted in appropriate colors – working in green, and broken in red.
Check My Links will save time for any SEO specialist when checking the quality of links on the site. The tool will also be useful for web designers, developers, and content managers.
Page Analytics – A plugin for Google Chrome that allows you to track user interactions with web pages. The extension will help you get information about the following page metrics:
number of views (including unique),
Average page length
number of active visitors in real-time,
The most clickable areas on the page.
To work with the extension, you must have access to the site’s account in the Google Analytics service, and the page must contain the GA code.
The information obtained using Page Analytics can be used to optimize the interface of web pages, improve user experience and increase the number of clicks.
Google Chrome extensions for copywriters and editors
These Google Chrome extensions help you write smartly and make editing and copying more convenient.
It allows you to record and repeat in one click the sequence of actions in the browser. The extension recognizes the creation of new tabs, left-click or right-click, click on the link, refresh the page, enter text and other actions. For example, you can copy text from Google Docs in one click and drop it for review in Glavred.
To record, click on the Start Recording button, and when done, click Stop Recording. All conversations are saved in the log, they can be used or edited at any time.
This small extension for Google Chrome has only one function, but it will greatly facilitate the life of copywriters and editors. It copies any text and pastes it without formatting and illustrations. It works through the context menu: you need to select the text, right-click on it and select “copy as plain text”.
The best Google Chrome extension for those who write texts in English. In addition to standard spelling, punctuation, and grammar, the extension defines even the most subtle semantic inaccuracies. It helps to adapt the text to a specific style – for example, conversational or academic. Does an anti-plagiarism check.
Most of the features are available by subscription, but the developers give users the opportunity to save: for each invited friend you will receive a week of free subscription. It doesn’t work in Google Docs.
Google Chrome Extensions for Designers
These extensions will help web designers create website designs – work with fonts, text and responsive layout.
Gives font information instantly on hover. Shows the font name, family, line spacing, style, size, and color code. If desired, you can see how the font looks in Latin, and sometimes even download it.
After installing the Google Chrome extension, you need to restart. To activate or deactivate the font detection mode, click on the extension icon in the upper right corner of the Google Chrome window.
This Google Chrome extension displays the repository structure on GitHub and GitLab as a tree. Great for learning the source code of a project without having to download many repositories to your computer. In the paid version, several themes are available, advanced code viewing, changing the pin location, file search, GitHub Enterprise.
It makes it possible to spy on how someone else’s good site works, without code analysis. Displays all frameworks, web technologies, CMS and its plugins, themes, fonts, and tools – for example, WordPress and Google Analytics. Moreover: the extension can notify you if something new is launched on the site you checked.
A great extension for Google Chrome for developers who want to experiment or practice HTML / CSS / JS. Suitable for creating a page as an example for the customer or working in the absence of a network: for work does not require an Internet connection.
For one reason or another, companies often start or remodel their sites. But one mistake you will notice is that some companies do not take into account how important their web design will be for their marketing strategy. While most business owners ignore this, the fact is that it is the design of your site that can either create or destroy your marketing campaign. Although your marketing campaign can easily get people’s attention, your web design will determine if they will buy or not. According to research, almost 75% of visitors judge a business by its design. When it comes to turning potential customers into customers, the graphic design of the site is very important. Therefore, you should focus on optimizing each stage of your marketing strategy, which includes design. Changing even a few features of your web page can significantly improve your marketing campaigns. After all, website design is directly related to conversion. Good website design is not only about fashionable logos, user-friendly interfaces, and intuitive menus. We are talking about the absence of navigation errors, the availability of compatible code and technical problems that few people think about. Here’s how design can make marketing your website successful.
Successful web design can help boost your brand, thereby forcing more people to buy your products. One of the most valuable things in business is trust, so building it would be vital for any business. A brand can represent luxury, comfort, value, support or quality. There are many ways to accomplish the design, including blogs, marketing campaigns, brochures, and trade fairs. Having a great design can make your brand unforgettable. Make sure your site is designed in such a way that it evokes desire and reflects your values. Just keep your core values in mind and make sure they are reflected in every aspect of your design.
Search engine optimization
Search engine optimization is the process of increasing your organic visibility on these engines using various on-site and exit methods. Since over 95% of online activities begin on search engines, your site should be visible in search. Although most websites are being designed with responsiveness in mind, they must be compatible with a number of devices. There are also sites that do not respond, so they make it difficult to access them on mobile devices. Any design changes you make to your website will affect your SEO performance, both positively and negatively. Therefore, a good website design should take into account the structure and navigation, aesthetics, content, and metadata.
The design of your website also has a big impact on your user experience. From ensuring that your site is as fast as possible, making navigation simple and easy to use is a good site. When it comes to user experience, site speed is now one of the most important factors. As the speed of the site increases, so does the visitor’s expectation of page load time. If your design uses large images and other elements that slow it down, it will negatively affect your users. Some of the ways to increase this download time is to fully audit and compress files. You must remember that the main goal of your site is to satisfy your users. Without this, they will not remain and will not return to your site.
The design of your site should be psychologically attractive. It should be able to convert visitors to customers. To develop strong marketing strategies, website owners should focus on developing successful designs. The influence of design should stand out over everything that brings sales. Good design will also attract visitors and increase your online presence. This will help you express the thoughts of the company and give you a better chance of being noticed.
When it comes to building a website, there is no perfect website. It must constantly change, adapt and optimize to achieve its goals. Most companies are looking for a site that turns their visitors into profitable promotions. In this regard, you need to know in which areas your site is working poorly. Each part of your site can be analyzed and optimized for users. Therefore, you need to spend some time understanding the user and identifying pages that are not converted and do not receive any traffic. When creating your site, you must consider whether you are able to implement advanced tracking or not. If you cannot do this, you lose a lot on this valuable data. You must set up your website so that you can easily collect the necessary data.
Internet marketing and design usually have a lot to do with the message. The main aspect of the design is the transmission of an important message to clients and receiving a specific response. With the help of carefully selected words and images, you can get a result-oriented to the result that your company needs, as well as train your clients in various creative processes. Attractive looks and framing designs can also make customers lean toward your business.
Now you know how good web design plays a very important role in promoting your site. Remember that a poorly designed website will have all your marketing strategies in vain. So, make sure you have an intuitive, unique and effective website design for your brand. Although a well-built site is a very good step, this is not all you need. You also need to have quality content that informs your users about your services and products. Make sure you consider all other strategies so you don’t miss anything. In general, professional sites are some of the most effective marketing tools today.
Do you want your site visitors to better understand who you are as a business? Then read this post on digital branding, including the concept of what and how.
When you ask, “What are the goals of your Website?”, The majority replied: “To attract more traffic and conversions, isn’t that a dream?” But do your site visitors really understand what your business is doing or what makes you different? Well, this is where digital branding comes into play. Increasing site traffic is a pointless exercise if your visitors do not know who you are, what you do, or what makes you different from others. This is one of the main reasons why traffic does not turn into a sale.
What is digital branding?
Digital branding is an understanding of your value as a business and the transfer of these values to visitors to your site. But don’t worry, digital branding is not fonts, slogans, characters, images, logos or visual identification; this requires years of branding and user experience (UX) knowledge. Digital branding has powerful elements that any website owner can do.
Understanding your client’s values is called your “value proposition,” and it truly surpassed the old idea of unique retail outlets (USPs). As a definition, a value proposition is “a promise of value that your customers will like.” Digital branding brings this value. Many successful companies are no longer unique – they just do it better. How many websites do you visit that are not necessarily cheaper but have an excellent product offer for customers? This is an example of customer value.
Why is this important?
The importance of digital branding boils down to effectively communicating your value with your customers. Digital branding thinks about your potential customers – this traffic – and how we can tell them who we are, what makes us different and what makes us better. When a site visitor understands our business, the decision to purchase is sharply reduced. See an example below:
Immediately talk about the benefits of your business with short and clear messages. You go to the site and they reflect the benefits for you as a client and the value of the business.
As soon as we receive our “value proposition”, the time has come to tell the world, but digital branding passes by our website – it is rooted in every part of each individual marketing channel and at every point of contact with which the client interacts. On your site, it makes no sense to write that you have the “best service in the business” if this is not indicated in your paid advertisements. You must identify all the common ground of your customers, look at the messages and make sure that they are consistent in everything.
Below are some key placements that you should focus on as they set the tone for all other marketing channels.
A great place to start is the homepage. Every day we see home pages that do not give any directions about the business; not even an idea of what distinguishes them from a competitor. Turn your home page into a message about your valuable offer – make sure that each client leaves, knowing exactly what you are doing and what sets you apart from others, makes them unique and best.
We pulled out the pages of the site from the home page because it is important to look at them in isolation. Often the page that spends the most time on it is the home page, but collectively this page does not receive most of the traffic. Imagine that we just clicked on an ad or page directly from a search engine results page (SERP), which is not your home page … will we be given a hint of your value proposition?
Your emails are a great place to reinforce your core values for your customers. If you use marketing automation for visitors who subscribe to your emails, then use the various emails in the program to enhance your messages. It is recommended to create a “welcome letter”, which will be the first letter received by the client after registering with your mail program. Use this letter to strengthen your business.
Paid media advertising
Making a great copy of an ad is very important – it can be the difference between gaining and losing leadership or selling. A great ad will correspond to a copy of the ad on the landing page, and it makes no sense to say one thing in the ad and not repeat it on the landing page. Google AdWords, in particular, has provided marketers with tools to enhance digital branding with things such as call extensions and new enhanced advertisements. Use these tools to enhance your messages.
Often the importance of metadata is overlooked. Sometimes it is simply created to make sure that we mark the “SEO window”. Think of metadata like this – this is the only and only piece of information that the client must choose between you and your competitor in the search results. Ranking in position 1 for your keyword does not make sense if your metadata is not customer-oriented. Treat it like a paid ad, and create posts that add value.
Digital branding and conversion optimization
Digital branding and conversion optimization (CRO) overlap. If you are new to CRO, MOZ describes it as “a systematic process to increase the proportion of site visitors who take the desired action.” How does this relate to digital branding? The goal of digital branding is to increase the likelihood that a visitor will perform the desired action. When a visitor understands your business, the probability of conversion increases.
CRO is extremely useful for digital branding because it allows you to test messaging through a website through A / B testing. Google has made this process even easier with the release of Google Optimize. Take the time to create A / B tests of the various messaging options for the pages of your website and find out which one is most effective. CRO stops as soon as you browse your website and go to other marketing channels. But this does not mean that the lessons from CRO cannot be applied to your other points of contact.
To summarize, it’s all about consistency. There should always be a consistent and holistic approach to conveying your value to visitors through all marketing channels. Stop looking at different marketing channels in isolation, because it will not only confuse potential customers, but your business will feel disconnected. Each marketing channel is the point to join, and with these tips, you will be on your way to creating a famous brand.
Content optimization will never be a children’s game while Google continues to deploy new algorithms. If you want to achieve results in SEO, it’s important to keep an eye on innovation and look at existing opportunities from a new angle. In this post, we will tell you some tips for improving the ranking of your site in search results – without significant or significant effort outside the page (i.e. you won’t need a dozen links to infect your information).
Get your URLs and meta done
First, make the right optimization choice for both URLs (web page addresses) and meta-fields so that the relevant information is shown to both the user and the search engine.
URL Optimization Tips
A friendly URL is a must these days. Moreover, including keywords with exact matching and partial matching (and, to some extent, synonyms of keywords) – the URL of the page is likely to increase the relevance of the URL and, thus, improve the search ranking of the page. It is also believed that this method works well for domains.
Exact match domain: Good: mylovelypet.com/cat-nutrition-feeding (optional synonym) Not so good: mylovelypet.com/cat-feeding
Partially coincidental domain: Good: cat-world.com/feline-feeding-advice (here we add a synonym) Not so good: cat-world.com/cat-feeding-advice (the same term twice)
The first URL provides the search engine with more relevant information about the content of the publication, providing other terms that mean the same thing, increasing search engine optimization.
Tips for optimizing meta tags
Page titles and descriptions can also affect search rankings. For example, placing the target keyword of the page content at the beginning of the page title can improve search ranking:
For example: Target keywords: feeding cats Name of the page: feeding tips for cats: nutritional recommendations
The meta description is a short piece of text that describes what the page is about – and it can plan a large role in the clickthrough rate on the search results page on the web page.
The rules for optimizing content for meta descriptions are simple:
Describe the content of the page accurately.
Make your description attractive so that it stands out on the search engine results page.
Include targeted keywords.
Stay within the meta description length limit (up to 320 characters at the time of writing).
Your keyword research
Have you ever heard of the Blue Ocean Strategy? In short, it is a theory that states that success comes to promising new markets, regardless of competition. Using this theory in the context of content optimization can be a reliable way to find new opportunities.
VariousSEOtoolsoffer great keyword research opportunities. A great idea is to use topic clustering and the SEMRush keyword tool.
Let’s go through the four steps to choosing awesome keywords so you can discover new content optimization options that can give you an edge over your competitors.
1. Select a keyword
Let’s choose “cat food.”
Image: SEMRush Keyword Magic Tool
2. Select a subtopic that will result in targeted keywords for the content.
3. Select keywords with the lowest competition.
All selected keywords are ideally suited for the Blue Ocean strategy: they have a low level of competition and they collect a significant part of the potential traffic. These keywords will become the semantic basis of content and are great for use in headings, headings, etc.
4. Distinguish all keywords in the group
Export a list of keywords, including highly competitive ones, so that the content matches both the category and topic of the article.
This sequence of informal steps gives you an accurate list of great keywords that differ from your competitors and gives you the freedom to create awesome content.
Content Optimized Creation
The next step in the journey is the process of creating content. Keywords have two main goals when used in an article. The first role is to determine the structure of the content. The semantic base you have chosen will give an idea of the headings in the post, the content of each paragraph, and where the attention of the reader should be emphasized.
The second role of keywords is to give the search engine an idea of the relevance of the content (based on the user’s search queries). This is the most interesting and difficult part of content optimization.
Here are some preliminary tips for using targeted keywords to optimize your content:
Divide your keywords into several separate terms: cat, food, dry, wet, closed, how many, many, etc.
Gather the main keywords with a set of individual terms and evenly distribute them in the article. The result will be an excellent text structure that attracts the reader and, accordingly, highlights the content for the search engine.
Although content can undergo endless changes and improvements before being published, here are three of the most important points you should consider before publishing:
The way your user perceives content is critical: endless paragraphs, complex sentences, and oversaturated descriptions push the reader away. This leads to higher failure rates. Check readability manually or with tools such as Readable.io. It also checks keyword density to avoid over-optimization.
Even minor grammatical errors can damage your authority. The reader can simply close the tab and never return to the site. Freelance proofreaders or writing companies can fix minor errors and polish content.
If you outsource your content, it’s wise to check the uniqueness of the post. Google hates duplicate content, and you can be fined for publishing the same content that has already been published elsewhere. Use tools such as Copyscapeor Grammarly Plagiarism Checkerto make sure you are working with original content.
Amazing ways to optimize content without links
Without going into details of technical details, there are functions that do not directly affect the ranking but help your site grow faster. More importantly, with their help, you get an audience that not only reads your content but also admires your site and brand. Becoming a bit weird, fun, and innovative opens up many new possibilities for use in content strategies.
Here are some amazing examples of how to create truly interactive content that pretty well summarizes what you can do to get your customers ’attention, ranks, and love.
People like to participate online. That’s why they take all these tests on Facebook. The American Heart Association, for example, conducts tests that help people determine if they are at risk for heart disease.
Of course, tests are useful for people who have health problems, but not the kind of content that will become viral. However, this particular link is ranked first in the search results and is a great example of finding an easy-to-reach keyword.
On the other hand, what if you could create some tests, such as those that gather thousands of participants, who then share them with their friends? So much the better if you can associate them with your product or service.
Interactive videos have become even more popular. This is what Philips Razors found out when they created their video series, trying to draw more attention to their new electric razor. They created a video, combine storytelling and give visitors the opportunity to choose the type of shave for a young man. When they chose to shave, they got a story about a man who did not remember what he was doing last night.
The company’s goal was to attract a new audience – young people who didn’t necessarily have the “clean-shaven” look of their fathers — and show them that facial hair is cool and they can take care of them with a new electric razor. ,
The results were quite successful. Site visitors who participated in watching the video stayed on average three times longer and followed the offer to share the video through social networks. Over the course of the year, more than a million people watched the video, and the company’s sales goals for the new product were exceeded by 16 percent.
Ready, configured, optimized!
SEO is volatile, and this is what makes every SEO specialist stay fit. It is not necessary to be an innovator; sometimes looking at certain things from a different angle gives rise to new ideas and opens up new possibilities. Structuring a content optimization strategy, finding niche topics, and creating content that works for both users and search engines is the quintessence of content marketing.
In essence, affiliate marketing is an electronic commercial version of promoting a product through online influences.
Affiliate marketing can be the strategic step you need to increase sales and connect with customers you would never reach.
By 2020, affiliate marketing spending in the US is expected to increase to $ 6.8 billion.
81% of brands use affiliate marketing programs.
16% of all online orders are generated through affiliate marketing,
What is affiliate marketing?
Affiliate marketing is one of the only marketing channels, each time offering a 100% return on investment. This is one of the only tactics to pay for marketing expenses after the sale.
The affiliate marketing process involves the seller – it’s you – and the partner. A partner or publisher is a company or individual that promotes your products and brand on their website. Your partner receives a commission when someone visits your site and makes a purchase.
Since the partner is counting on commissions, you need a game plan to convert your site visitors into product buyers. It’s all about providing partners with the highest return per click (EPC). Even if you work with the best affiliates, they will advertise your products less and switch to other e-commerce sites with a higher conversion rate and EPC, so you need to take a strategic approach.
Since 38% of marketers call affiliate marketing one of their best methods for attracting customers, it’s worth adding your e-commerce strategy.
Here are 10 ways affiliate marketing can transform your business into e-commerce.
1. Indirectly grow your sales team
Your entrepreneurial juices flow, and you are ready to grow your e-commerce business without limits. If you are just one person or a small group, affiliate marketing can instantly expand your indirect sales group by including experts in your niche and beyond.
Partners have experience in driving quality traffic to your site.
Traffic quality = more conversions.
More conversions = higher revenue.
Higher Income = More Opportunities for Your E-Commerce Business.
A highly qualified indirect sales team that does not spend time developing traditional ads, approving them and tracking their progress? We will call it a marketing victory.
2. Increase customer loyalty
Customers who continue to support your brand over time will spend 67 percent more than new customers. Affiliate marketing allows you to take advantage of the trust and experience of your selected partners.
When social authority, affiliate marketing blogger or celebrity sign your product, they bring their audience with them. G-Shock has its fans and customers, but now they benefit from @elorabee and her nearly 183,000 Instagram followers.
What does success look like for your e-commerce business? Unlike digital advertising, affiliate marketing allows you to choose what your successful conversion will be like by manually setting incentives. Choose from conversions such as:
Selling a specific product.
Filling in the questionnaire.
You can manually set incentives through affiliate marketing by offering commission fees for the success of your choice. Your e-commerce business is unique, so the way you value success should be equally distinctive.
In addition, affiliate marketing quickly brings your e-commerce website to the eye, showing your products on the Internet. Instead of working to attract 1,000 new visitors to the product page, you can use an affiliate site with a lot of traffic and thus attract visitors to your site.
Be sure to work with your partners to optimize your conversion path. You should focus on your products with the highest average order and direct traffic to your pages with the highest conversion in order to maximize impact.
4. Better budgeting and return on investment
You don’t need to spend a lot of money hoping that your ads will reach the right audience, or that Facebook and Google algorithms will not change overnight.
It doesn’t matter if there is a couple of commas in your marketing budget or you are shaking your piggy bank, affiliate marketing allows you to more accurately plan your budget for marketing campaigns.
It’s simple: choose a conversion target. We offer commissions. Earn.
Since you pay only when products are sold, you can use your marketing budget for other sources of income – sponsor publications on social networks, social networks or create unique content optimized using your keywords.
In addition, affiliate marketing in e-commerce has incredible profitability. Since you pay a small percentage for each generated sale (usually 3-10% depending on your vertical), you can see a return on advertising costs of 10: 1 or more. After COGS accounting for your products (cost of goods sold), profit margins and affiliate commissions, you still have room for some solid profit.
Most eCommerce affiliate marketing commissions are paid based on a percentage of the product’s sale value. And you can set different commissions for different partners. For example, you can send a coupon or an IO loyalty site (placement procedure) with a commission of 3%, and to an influential blogger – IO with a commission of 10%. Get creative! Inside your affiliate platform, you can create several offers for your partners. You just want to make sure that you are as competitive as possible – check your competitor’s affiliate programs and compare or beat their commission rates.
5. Build trust
When a partner promotes your service or product, you can use this promotion to increase confidence in your business. Use images, badges, or text to post information about where your brand was used.
6. Develop brand ambassadors
People talk about your brand, and if you don’t have a conversation, you may not know what potential customers are reading. Affiliate marketing puts your brand in the hands of influential people who help create brand ambassadors.
When reputable influential people blog about your products, post their photos or post them in videos, they tell all their fans and followers that your brand is awesome. This is approved, and 82 percent of consumers say that they are likely to follow the recommendations made by an influential person.
According to a survey of more than 4,000 users of social networks from the USA and Europe, one of the influential persons:
It has over 10,000 subscribers.
Someone whose brands connect to help promote products and services.
Shares information about the brands they love and reviews of popular products.
Considered an expert in his niche.
Fans of authority become your new brand ambassadors by trying products, publishing product information, and sending even more traffic to your e-commerce site.
7. User-generated content overload
Have you ever sat down at a computer and had nothing? This is a day that cannot be created, something good if the business depends on the business. One of the most obvious ways that affiliate marketing expands your e-commerce business is to use UGC (user-generated content).
Even for Instagrammers who don’t have mass followers, this can make a difference. That’s why:
The vast majority of consumers (92 percent) say they turn to familiar people for recommendations above any other source.
Twice the amount of sales generated by word of mouth compared to paid ads.
Almost three-quarters of all consumers depend on social networks for product information.
84 percent of consumers say they will go with peer recommendations above all other advertising methods.
When your fans and followers take photos, leave feedback, or post videos about your product, use this content as an affiliate marketing force. It’s always better for someone else to say what a killer brand you have than to make yourself known.
8. Individual target audience
Most paid ads have a process to target those who see your content. You can target potential clients from characteristics such as income and geographical location, to hobbies and whether they prefer whole milk or soy in their mocha cafe (maybe not yet, but we are close).
But how do you know if these viewers will actually see your paid ads?
And when you send your marketing money to Google Ads or other similar platforms, go to the referral URLs?
With affiliate marketing, you control where and to whom your brand is advertised. You can manually select the sites and partners that will promote your name. Take control of where your e-commerce brand is being promoted through affiliate marketing.
9. Fast results
Do you know that the results of a traditional digital marketing campaign take from 6 to 9 months? You can build a house (or two), have a child or improve your credit rating during this time.
With affiliate marketing, you rely on an organization or an influential person who already enjoys authority on the Internet, so no education, retargeting or email is required to attract potential customers to your site.
One of the reasons affiliate marketing is so useful is that it’s very easy to attract customers (if you compare it with the 9-month schedule expected from other marketing efforts). Fast customer acquisition means you see immediate results with revenue and online traffic.
You simply register on the affiliate marketing platform and start sending offers to partners. Once they accept, they can begin to promote you on the same day. This is a much faster process than SEO, content marketing, or other digital tactics.
10. Develop your niche
Because understanding your audience is one of the first – and most important – elements of marketing, affiliate marketing is critical to your e-commerce growth. Affiliate results will help you create a niche and place your products right in front of interested, interested prospects.
What brands are they following?
What factors influence?
What type of content do they find attractive?
When you enter into partnerships with partners to promote your brand, you will learn more about your audience. Evaluating your partnership successes (and not very effective), you get an idea of where your audience hangs out on the Internet.
You need an affiliate marketing strategy to improve your customer relationships and strengthen the partnerships with the business and social authorities that you admire. This low-risk marketing style provides insights into customer behavior, helps you develop new growth strategies, and ultimately increases your revenue. Although the method will initially require your time and energy, you will soon find yourself in your own specific niche, and you will have time to focus on what is important to you – doing business.
Hello dear readers! Today I’ll tell you how to make money on affiliate programs on the Internet! This is a bit belated article because various affiliate programs have been around for a long time. They continue to work, and partners continue to earn money successfully. I will say right away that to earn money on affiliate programs you will need your public or website that has traffic. But, as I found out recently, many do without it, below I will tell you how. In general, in today’s article, I will share with you the colossal experience I have accumulated over many years of how to make money on affiliate programs on the Internet.
What is an affiliate program and how does it work
For many site owners, affiliates are almost the main source of income, for someone they occupy a decent part of the income, in addition to AdSense and YAN. I was no exception in this system of earnings and also have been using affiliate programs for many years. Next, I’ll tell you what.
What is the essence of affiliate programs
By participating in an affiliate program, you receive money for some actions that a user who clicks on your affiliate link from your site or group (Vkontakte, Facebook) will take. This action may be:
Registration on the website.
purchase or order of goods or services (information and training courses; services for providing, for example, legal or accounting services, and of course online stores).
Example: You post a bank affiliate program on your website. Your readers follow the link and apply for a loan at this bank. You are dripping, for example, $700 for each person who issued a loan through your website. And if you have a thematic site on loans and high attendance, then you can imagine how much you will earn on this affiliate program. And the most interesting thing is that you do not need to engage in advising clients, or hiccup and purchase popular products. All this is done by your partner, and you only get a percentage of this.
How the buyer/customer who came from you is recorded
For those who are just getting acquainted with affiliate programs, a logical question arises: how does a partner know that a client has come from you? Everything is simple. We live in the 21st century and our computers, or rather browsers, record our movements on the World Wide Web by storing cookies (kookie). The partner will see that the transition to the affiliate program was made from your Internet resource, after which you will receive the agreed reward.
The amount of remuneration for all is different. Someone is ready to give you 100% of the sale, in return for the customer’s return data (contacts, mail). Someone pay 10%, and someone 70%.
But there is a pattern:
Information products (training courses, training, video tutorials, etc.) the size of payments – from 50%.
Product affiliate programs – no more than 40%.
How to withdraw money from an affiliate program
Automatically. Manually. In some affiliate programs, money is automatically withdrawn upon reaching a certain amount ($ 300, $ 1,000) or after a month. In order for the money to be withdrawn automatically, the service will require you to attach a wallet (for example Yandex Money ) to which it will withdraw the money you earned.
How to choose the affiliate program
There are many affiliate programs. When choosing a program, rely on your audience, the subject of the site or group. On the women’s website or group, you can place an affiliate program for cosmetics, jewelry or clothing. But there is general thematic. For example, games, or dating sites. In general, there is a lot of choices, the main thing is to try and select for your audience.
How to register for an affiliate program
Having decided on an affiliate program, you do not know what to do next. Everything is simple:
Register on the seller’s website of the product (service), as well as in its affiliate program. It is important to indicate your real data so that there are no difficulties with the withdrawal of money.
Register in electronic payment systems convenient for you (YandexMoney, Qiwi, Webmoney, etc.).
Get your unique link and additional materials from your partner (promotional codes, if any).
We promote and distribute your link in all ways convenient for you.
Types of Affiliate Programs
Disposable – you once sold a product (for example, an information course, training, lesson) and that’s all, that’s where your earnings from this affiliate program are over.
Reusable – you get a percentage of the company’s income that it received from the person who clicked on your link. Here your relationship with a partner is longer.
Regular – perhaps the most profitable and convenient and stable type of cooperation. Referrals regularly say monthly pay a partner company a certain amount of money for using their service. You get a percentage of this payment also every month.
Types of partnership affiliate
So, one of the first things that interests us in the affiliate program is what makes up earnings. Be careful and pay special attention to this.
Pay per click ( pay – per – click , PPC or cost – per – click , CPC ) is one of the lowest payments. It does not exceed more than three cents per transition. The thing is that you only pay for the passage of a potential client by reference. It does not affect whether he bought the product, ordered the service or not.
Pay per impressions ( pay – per – impression , PPI ) – the low pay rating continues to pay per impressions. In this case, it does not affect whether someone clicked on the link or not, you are paid only a couple of bucks for about 1000 impressions. Consider how many visitors you need on the site or in public to make a decent profit on this.
Payment for committed actions ( cost – per – action , CPA or pay per action , PPA or pay – per – lead , PPL ) is already more interesting. Under these conditions, you will be paid for those actions that the client clicked on the affiliate link: registration on the site, filling out a questionnaire or application for a loan, downloading a file. The remuneration here is already bigger, but you can think about earning.
Payment for making a purchase ( pay-per-sale, PPS or c ost-per-sale, CPS ) – people who click on your link must buy a product or service offered by a partner before you receive your reward. In many ways, the reader of your site to buy a particular product or service depends on you, on how you place a call to action. This is all in your interests, as the amounts here are completely different, you can earn much more on this. Here you can already talk about the percentage of profit (from 10% – 100%). To say that some of these types of partnerships is more profitable is not right. If you make your own efforts, then on any of the above conditions, you can earn decent money.
Simple and affordable. In order to earn money on affiliate programs, you do not need special knowledge of the code or anything else. Everyone, not even the most advanced PC user, has the skill of placing affiliate links, and talking about site owners is generally not worth it. I registered with the affiliate program – posted a link – received money. You do the work once and continue to make a profit all the time. Profit. It’s really possible to earn on an affiliate program. The issue of price. Someone from the first days earns $ 2,000, and someone 300 $ per month. It all depends on you. I repeat, for many in the article “revenues”, affiliate programs take the second and even the first place. No investment required. This is especially true for owners of their own sites, blocks, publics. You are not wasting anything but your time.
Risks. As with any business, there are also risks. So for example, if you stay in a paid public, you will not get the desired result. Or by clicking on your link, payment will occur directly with the seller, and not through payment systems. Unstable income. Do not forget that in the period from May to September there is low activity on the Internet, and on the contrary, before the New Year, people are more solvent and ready to say goodbye to their money. Do not forget about seasonal goods: heaters are not sold in July.
Greetings to all fans of the videos. You probably adore watching other people’s videos and have already thought about how to create a video blog more than once. This article contains all the proven tips and actionable recommendations. Using them, you will definitely understand where to start and how to develop your new business. The level of earnings depends on your aspiration, desire, performance and the correct choice of topic.
How to create a video blog on YouTube: step-by-step instructions
A blog with video recordings is called a vlog, a word that appeared relatively recently but quickly became popular. Youtube video hosting is best suited for posting video recordings. It is popular, convenient, has special tools for channel promotion. With the right approach, it is quite possible to achieve a high permanent income. Earnings depend on the number of views, the popularity of the video. Therefore, it is so important to make high-quality videos, and not to “fill” everything in a row.
1. Choose a topic
How to blog? First you need to decide on the topic. It is recommended to focus on topics that are interesting not only to potential viewers, but also to the author.
After all, to make a high-quality video about what does not cause interest in the author himself is almost impossible. Therefore, you should not focus only on trends. Be sure to consider your preferences.
If we talk about the most trending areas of vlogs, I will highlight the following topics:
features of the vision of online business and different earning options;
car repair and review of new brands;
gastronomic direction – cooking, original recipes, etc .;
movie reviews are not necessarily new, although it is the novelties that bring the most views;
playing sports and a healthy lifestyle;
overview of tourist places, rules for the selection of equipment, etc .;
unpacking of goods, especially if these are products from China;
any master classes.
It is recommended that the vlog is thematic, but it is possible to create a versatile channel.
2. Registration and registration
I continue to talk about how to make a video blog and go directly to the creation of the channel, its registration. To do this, you need:
using it, log in to Youtube;
create a channel.
After creating, start filling out the channel:
select an avatar;
pick up a cover;
Provide a small but informative description.
For the avatar and cover, you need to select only unique pictures that are better made independently. They must be relevant to the channel theme.
Additionally, they recommend registering in WebMoney and be sure to get a formal certificate (for starters). The system withdraws earned funds to the system wallet. You can also pay advertising costs from him.
3. Preparation of the studio
When thinking about how to start a video blog, be sure to consider creating a studio. Gone are the days when a poor camera was enough. Today, the viewer has become more demanding – he needs:
By the way, it is not necessary to design a studio. If the theme of the video allows, you can see the recording directly on the city streets.
You already understood how to create a video blog, and now a little about what equipment will be needed:
even if it’s a small camera that shoots in high resolution (at least 1280 by 720, if the format is 16: 9 and not less than 640 by 480, if the format is 4 to 3);
light – not less than two sources (lateral and direct);
microphone – the viewer should hear you well. At the initial stage, even a small buttonhole is enough, the price of which is only a few dollars;
a tripod – a camera is placed on it, it allows you to avoid image jitter.
Do not neglect the equipment. The quality of the rollers depends on it. Accordingly, the number of your viewers.
4. How to conduct a video blog: Scenario
Before recording a movie, you should prepare a script. It helps to make the video logically built, understandable. Give viewers clearly structured information.
The script also provides for how additional material is needed – to shoot some video inserts, select images, etc.
5. Features of the feed
I continue to talk about how to conduct a video blog. We turn to the features of the filing of video materials. There are several proven and successful formats.
Direct appeal to the viewer. The author is shot in close-up, waist-high. Recording is on the same background. Such shootings are recommended for vlogs of serious subjects.
Voiceover. A video is shown on the screen, the author himself is not visible, but his voice is heard. Suitable for topics such as cooking, repairs, reviews of various subjects, etc.
Overall plan. In this version, the author is fully visible, in full growth. The surrounding background is clearly visible. A great option for training, overview of tourist attractions, etc.
One of the important points on how to conduct a video blog implies the mandatory installation of the shot video. It is almost impossible to do without it. Even an experienced blogger is not able to remove everything so as to exclude editing.
There are many programs for installation. Both professional and amateur:
Movavi Video Suite;
Adobe Premiere Pro
Try to work in several programs. So you will understand which is suitable for you, is the most convenient.
After installation, it is necessary to convert the video clip to a format that provides a high-quality picture:
Broadcast (image quality – 1080p, HD);
MPEG-2 (with the extension .MPG or MPEG-4).
Do you know how to make a video blog popular? It is imperative to provide an initial and final splash screen (do not make them long, a few seconds are enough), captions (for example, sign yourself as an author) and at least minimal special effects.
As a screensaver, even a simple static picture with the name of the vlog is suitable. And for special effects, special software is suitable. I will single out two programs:
Magic Particles 3D;
If the home environment does not allow you to make a beautiful background, take advantage of the technology of chromakey. Its essence is that the author of the blog records video on a green background. Then you can substitute any picture in the program for editing.
7. Promotion, promotion
You already understood how to create a video blog. But one of the important points is the mandatory subsequent promotion of the channel. That is, attracting viewers and subscribers to the channel. There are several possible options for promotion.
Social networks. The video recorded and uploaded to Youtube is published on social networks. Not necessarily only on a personal page. Look for groups, communities thematically related to your channel and post a video there.
Advertising as recommendations. That is, you find popular bloggers and negotiate advertising with them – they recommend your channel, your videos.
Publish links to other resources. It can be forums, directories, blogs, etc.
Viral video. Its essence is to record a video that will cause a “wow effect”. Users will quickly drag it through their pages on social networks, which will cause a huge number of views.
Contributes to the description and design. In particular, when creating a title for a video, filling in the appropriate fields when publishing it, you should definitely use keywords. So on the video will come users looking for something similar for a specific request.
A sales funnel is a concept of involving a consumer in a transaction and starts from the moment you draw attention to a product until it is acquired. It aims to create such favorable conditions that will contribute to sales growth. Unobtrusively, subtly and competently building this entire path, taking into account the needs of the client, his capabilities.
Just adding keywords to content is no longer enough. A thoughtful and faithful approach is needed to solve the consumer’s problem and get the maximum benefit from the purchase. The variability of the record-keeping environment, the customer base dictates new directions. One of them is to create the right sales funnel, which will allow you to extract maximum profit for the business.
Proper content for every stage of the sales funnel
The answer to the question of how to write content for a sales funnel is in an important place for many. It is he who will be the global solution to the problems of attracting clients.
Correct spelling of content for a sales funnel will allow:
meet stated business goals;
achieve increased conversions and sales;
determine the value of regular customers.
But this requires a generator of ideas and opportunities that will create a solid foundation for the development of your marketing strategy. Its distribution to all stages of the sales funnel will optimize and maintain conversions at each stage of the marketing sales funnel .
Our prerogative is the creation of attractive brands and reliable working content that can attract and retain the attention of potential consumers. Selling such assets to reputable sites allows you to reach a new level, to reach the declared heights.
It is important not only to correctly dispose of the available information but to correctly present it to customers, successfully outplaying situations and drawing the greatest benefit out of them. Formed mutual trust is the key to the success of each side.
The meaning of applying the right content creation for each stage of the sales funnel is the ability to determine the main stages of making a purchase decision, building proper communication with the client, taking into account not only needs , but also mood, desire and opportunities at each stage of this client’s journey.
The need to understand the sales funnel in action
A sales funnel is a tool that, in the right hands, can bring profit and success to any undertaking. Guided by the motives for making a purchase, understanding every step in the direction of the transaction, you can not just control the client, but lead him in the right direction. Unobtrusively and discreetly stimulate interest, awakening to make a purchase.
The chosen name “sales funnel” describes and conveys the whole point in the best possible way. It is as if a person by cone performs quite logical and understandable, but unconscious actions, moving from the base to the top of the spiral, starting from the awareness of the problem, which gives rise to interest in ways to solve it and, as a result, forming the desire to make a purchase.
For a more complete and global application of this tool, the whole mass of customers is divided into segments with similar interests, needs, behavior, prerequisites and management capabilities. This gives a chance to effectively use the sales funnel with maximum benefit.
Stages of target actions in the sales funnel
The correct understanding of the correct use of the sales funnel is actually described in several stages:
Awareness, the origin of interest.
Awareness, the origin of interest
This stage is very important and decides the outcome of the case. This is the moment when a person is interested in a product. This hobby is characterized by the collection of information about the product, which will describe it from all sides, from advantages to disadvantages, taking into account the feedback from consumers. Therefore, it is necessary to do everything so that this information is the most complete, interesting, reliable and maximally profitably represents both the product and the company as a whole. This stage is a start on the way to the next degree.
Test of interest.
The information received by man is the basis of his choice. Guided by the data obtained, a person begins to experience interest and desire to acquire. This leads to the next step.
Decision making acquisition.
Decision making acquisition
Studying the information, maintaining the comparative characteristics of the product, assessing selection priorities, ease of maintenance and other nuances lead the potential buyer to purchase.
The very peak of the sales funnel is the stage of making a purchase when an undefined person becomes a specific buyer. His satisfaction with the purchase will lead him back to the place where he can repeat his feelings of an effective buyer, but at the same time acquiring something new. This will be possible only with the correct construction of the sales funnel.
The promotion of goods and services is possible thanks to many communication channels, the ability to convey information to the target audience remains an important point. This includes social networks, webinars, publications, the right keywords in contextual advertising, search engine optimization of web resources and more.
The ability to create a sales funnel is the key to success!
It would seem that there is nothing easier than to make a purchase. But this is far from the case, in particular, trading companies understand this. It is necessary not only to receive goods, but also to sell them. In addition to advertising, there are other methods of sales promotion .
Content marketing, built into the sales funnel, not only helps to promote services to the market but also effectively sells them. Knowledgeable people use this important argument and work in several directions at once. They advertise their services and create an image for themselves that will subsequently work for the business for many years.
The approach to the client is very important. Given the characteristics of each person, his purchasing opportunities, playing with desires, you can manage the system as a whole. Proper construction of all stages of the sales funnel gives a positive response in the form of reviews and recommendations from satisfied customers, which later becomes permanent. And this is a very good development trend.