At the beginning of 2020, it seems that business competition is now tougher than ever before. Because of globalization, companies have to compete with competitors not only in the neighborhood but literally around the world.
In this regard, now more than ever it is important to develop an effective marketing strategy for the business. You need to try hard to stand out from the competition. Therefore, in 2020, it’s time to find a truly creative approach to marketing! Refuse from using obsolete strategies that everyone else uses, this will help you attract more potential buyers and build a strong customer base. Your company will begin to grow at an unprecedented pace!
This article presents six creative business promotion strategies in 2020 that will help bring it to the next level.
1. BECOME A PARTNER OR SPONSOR OF OTHER COMPANIES
Sponsoring other companies or services has been practiced in the business world for many years. Many forms of advertising are now ineffective (at least, less effective than before). A good way to attract attention to your brand is to constantly catch the eye of potential customers.
However, it is very important to be creative in choosing partners. Try to find a prominent company whose ideas do not go against your business and at the same time are slightly different from yours.
Some sponsorship opportunities for brands and products are available year-round, and some only during certain events. Note that these opportunities are not only open to large corporations. Small companies also become sponsors, albeit on a smaller scale. While Coca Cola sponsors the Olympics, SMEs can sponsor a local event.
2. PARTICIPATE IN EXHIBITIONS
Exhibiting is a great way to announce your business. Now, this traditional way of promotion is often overlooked due to digital marketing. However, exhibitions remain an important part of the business world and continue to attract thousands of people. By visiting them, you can find a new audience and increase the popularity of your brand.
Exhibitions give you the opportunity to interact more closely with potential customers. You allow them to test products and ask questions, as a result of which they are more likely to purchase your product or service.
To attract the attention of visitors, you should have an interesting and noticeable stand. Find specialists who will create a unique stand for your company with which you can get the maximum benefit from the exhibitions.
3. HOLD CONTESTS ON SOCIAL NETWORKS
Almost all companies understand how important social networks are for marketing in the modern world. It is impossible to ignore the fact that about 70% of US residents regularly use social networks.
More than 90% of US companies have social media accounts, but many of them use outdated strategies and publish boring posts. A great way to chat with your subscribers and at the same time to attract attention is contested on social networks. There are a huge number of ways to conduct them. Organize photo contests, hashtag contests, contests for the best comments, ask to invite friends, and so on. If possible, hold contests on multiple social networks at once to increase your reach.
4. CREATE SHAREABLE CONTENT
Another way to be heard on social networks and stand out from competitors is to create content that users will want to share. It can be an inspirational, funny, or useful video, interesting infographics, or something completely different. All that matters is that your audience seeks to share this with their friends and relatives.
As content spreads across social networks, your company will catch the eye of hundreds or even thousands of users. You will significantly increase your reach compared to your regular audience. Do not forget to make sure that the content advertises your brand (for example, place the logo and the website of the company on the infographic) so that people can recognize you!
5. WORK WITH THE MEDIA
PR did not die at all in the era of digital marketing. On the contrary, he is more alive than all the living! Now you have twice as many chances to get into the media: either using traditional PR for print media or digital for online resources. A strong PR strategy is extremely effective in terms of promoting your brand, building audience trust, and, ultimately, increasing sales. For this way of advertising a business, it is very important to have a network of contacts. Form it to offer publications something interesting or valuable for publications!
6. SHARE YOUR KNOWLEDGE
In 2020, it is important to offer potential customers something of value to attract their attention. What could be more valuable than your expertise in a particular field? There are many ways to share them: free blogs, guides, e-books, videos, podcasts, and even live presentations. By doing this, you develop relationships with your potential customers, while demonstrating your experience. After that, they will happily hire you or buy your product.