7 Simple Digital Marketing Hacks For 2022

Digital marketing trends are constantly changing. Every year new marketing strategies emerge that need to be analyzed and integrated into the plans of both large and small businesses. Otherwise, you can suffer serious financial losses.

When it comes to online search, Google is way ahead of the competition. The search giant is responsible for 94% of all organic and 96% of smartphone search traffic. This makes getting your site on the first page of Google search results the single most important success factor in digital marketing.

The good news is that the size of your organization doesn’t matter to the Google algorithm. Only those who use methods approved by it will be able to see your website on the main site of the search engine – the first page of search results.

Let’s take a look at some simple internet marketing tricks that will help you get your site higher in the search results and get the most out of your incoming traffic.

 

7 DIGITAL MARKETING HACKS

 

1. Optimizing your Email marketing strategy

 

 

An E-mail has been around for many years and is not going anywhere yet. According to the survey, approximately 80% of marketers have seen an increase in email engagement over the past twelve months.

These are not all interesting statistics for those who are going to use email in marketing campaigns. On top of that, email marketing has the highest return on investment for small businesses. Of course, this is only possible with a well-designed newsletter template with concise text and an interesting message.

Also Read: Top 3 Email Marketing Campaign Trends For 2022

One of the most effective marketing tools is the ability to segment your email strategy according to your customer base. For example, marketers constantly use the holiday season to their advantage, offering customers incentives such as giving out discount codes to those who leave the site with a product in their cart.

 

2. Application of the AIDA model

 

AIDA is an abbreviation that stands for Attention (attention), Interest (interest), Desire (desire), and Action (action).

This marketing model has been around for a long time – to be more precise, since 1898. Do you know why? Because she is still working.

Moreover, AIDA handles almost all marketing channels very well. It helps to capture the reader’s attention, create a sense of desire, pull the strings of the soul, and provide a solution to the problem. This proven model has been used in the past, is still in use today, and will definitely remain in demand in small business marketing campaigns next year.

3. Use of video marketing

 

 

Video has become the driving force behind digital marketing and that trend doesn’t seem to be changing anytime soon. According to the study, by 2022 video content will account for almost 82% of consumer internet traffic.

Live streaming and branded videos are two of the most popular video marketing trends right now. Every year, people continue to find new and interesting ways to engage their audience through video content.

The beauty of using live streams is that they are interactive and allow viewers to join or participate in a conversation through comments that can be answered immediately. By some estimates, streaming will account for 13% of all video traffic by 2022, making it a great strategy for businesses looking to think outside the box.

Contrary to popular belief, it doesn’t cost you a fortune to create an explainer, how-to, or product demo video. All you need to do is invest in a good camera and microphone. You can also just use your smartphone. You don’t have to spend large sums of money on expensive video editing software – you can use common applications that are powerful enough to create videos that look professional.

In order to generate more search traffic for a site, you must make it user-friendly, fill it with informative content, and solve a specific problem that your target client is facing.

Optimizing your YouTube video with relevant keywords will increase the chances of it getting more views. Particular attention should be paid to the name: it should sound unique and attractive. For example, “Learn how to tie a bow tie” doesn’t sound as good as “Learn how to tie the perfect bow tie.”

While there may be many other videos on the same topic, your goal is to make your content stand out from the rest.

 

4. Create new content

 

The content you post is the currency for your marketing strategies. Although creating regular blogs and articles is useful for generating traffic, you can’t get by with simple informational texts. More and more companies are realizing the importance of engaging with their audience. In fact, many successful brands use engaging content alongside their content to attract customers.

Recently, new content has been gaining popularity. This includes content published alongside traditional blogs, articles, e-books, and videos. As with video content, you can use polls, quizzes, and contests to create engaging content that will engage your audience, where customers can vote or share their opinion on a particular issue. Make sure that content like this is relevant to your business.

Expiring content, which was largely inspired by the Snapchat model, also continues to gain popularity among young people. It is available on your website or social networks for a certain period of time and is subsequently deleted. This will create a sense of urgency that can spur viewers into action. To interest your audience, you can offer, for example, a discount code that will only be available for a limited period of time.

5. Understanding the difference between marketing and branding

 

 

Before investing in online marketing, you need to understand the difference between marketing and branding. Although the two terms are sometimes used interchangeably, they have very different meanings.

From a consumer’s perspective, your brand will not be a product or service you provide, but rather a logo, website design, and messages from you across all the platforms you use. In other words, branding is how the audience will perceive your business.

On the other hand, digital marketing uses tactics designed to strengthen your brand. In other words, your marketing efforts should reinforce your brand message, not the other way around. However, this is where small businesses often fail. They use marketing campaigns that are more focused on their product or service, rather than on generating interest and building a social media community.

Openly promoting your product or service on social media will not help you build a community of loyal followers. In fact, this approach can have a negative impact on the overall appeal of your brand.

 

6. Effective use of LSA

 

LSA (local services ads) are similar to Google Ads but very different from them in terms of the effectiveness of promoting products or services. In short, these are pay-per-lead ads that recently started appearing at the top of Google search results. First launched in 2017, LSAs are slowly gaining popularity and entering smaller markets.

At the moment, such advertising seems to be especially useful for those who provide services in the home. These include, for example, electricians, locksmiths, painters, cleaners, and plumbers. If you provide any of these services, it’s worth taking advantage of the LSA to increase your outreach. However, such advertising may be useful for other businesses as well.

Unlike Google Ads, you don’t have to pay for clicks, but for leads that are relevant to your business.

Here’s how Local Services Ads work:

• You can set a weekly budget based on the average number of potential leads you expect to receive.
• Leads can be challenged if you feel they are irrelevant or useless. In such cases, they will be returned to your account.
• While you may end up spending more than your average weekly budget on LSA, it’s unlikely that you’ll end up spending more money each month using this model. Setting up ads is also relatively easy.

 

If you have the patience, using LSA can be a good way to attract potential customers. If you’re promoting a startup or small business on a budget, then it’s probably worth postponing this type of ad until later.

 

7. Smart SEO

 

 

Some people claim that SEO is dead. We cannot agree with this. Now search engine optimization is more important than ever when it comes to indexing a site by a search engine. Even though SEO trends are constantly changing, there is one area that Google seems to be focusing on – the difference between search and intent.

Read More:  Search Intent and SEO: a Quick Guide 2022 

This means that in order to successfully promote your site, you need to segment the queries you want to rank for and make competitor analysis an important part of your SEO strategy.

If we’ve learned anything from the past, it’s that proven method that still works in online marketing. In some cases, the simpler, the better.

Proven digital marketing practices provide small businesses with guidance on what strategy to use to improve digital marketing results. But as they say, these formulas are not set in stone, which means you need to constantly adjust your digital marketing strategy to get the best ROI.

Time-tested methods give small businesses the opportunity to determine which strategy to follow to improve digital marketing results. However, these formulas are not the ultimate truth. If you want to maximize your ROI, then it’s worth constantly adjusting your digital marketing strategy.