5 Technology and Marketing Tricks that will be Popular in Ecommerce in 2022
The field of e-commerce is developing rapidly: new technologies and ideas are constantly emerging. To take a confident place in the market, it is important not only to have an idea of the trends but also to apply modern tools in practice. In the article, we will consider 5 chips that will be relevant next year.
1. Video consultations
The pandemic has fueled a new trend in e-commerce where vendors showcase merchandise from the point of sale via video links. The practice has shown that every third video consultation eventually closes the deal. Now, this tool is actively used, for example, by M.Video or Karcher. And in some online clothing and footwear stores, sellers not only present the product but can also try it on for clarity.
To organize a video consultation, both the store’s own tools and external services can be used. To contact the seller, the buyer needs to click on the video call button, after which a window with a countdown will appear. As they are released, the sellers immediately join the conversation.
2. Voice search
Voice assistants have firmly entered our lives – they are used for searching the Internet, typing, working with multimedia, calling a taxi, and much more.
It is expected that the number of buyers who made a purchase using a voice assistant will grow in 2022 by 55%, and the volume of such purchases will reach $40 billion. For e-commerce owners, this trend opens up good opportunities – if you optimize the voice search on the site for keywords and phrases, you can get a lot of additional profit.
3. Personalized marketing
It is very difficult to fully satisfy the needs of the client. Proper implementation of personalization significantly increases the chances of achieving the goal. Some customers will certainly appreciate individual offers – according to statistics, 22% of consumers are ready to share their data for this.
Personalized marketing analyzes the interests of the client, his needs and goals, and creates an individual offer for each user. This is an approach that helps to build a trusting relationship between the brand and customers, making them more loyal and prone to purchase.
For example, Nike’s Lunarglide line allows customers to create their own designs as well as color matching.
4. Augmented and virtual reality
Often, buyers are faced with the fact that the product in the picture in the online store differs from the real one. Augmented and virtual reality (AR / VR) fills this gap – customers see the product in real life, this is especially true for interior items. This gives shoppers confidence – about 71% of consumers are ready to shop more often in companies using virtual reality technologies.
Also, according to experts, more than 120,000 stores in 2022 will use AR.
5. Omnichannel
Sprout Social statistics show that about 84.9% of customers will not buy an item until they see it several times. The Global Web Index reports that 37% of users learn about products and brands from social media. For this reason, all major market players use several channels to attract customers, because in the digital world one is no longer enough.
An omnichannel approach connects multiple communication channels that work together to create a seamless shopper journey, increase brand awareness, and create a positive customer experience.
