Many small business owners are hesitant to spend money on digital marketing, especially when the money they’ve already invested isn’t paying off. With so many different types of digital advertising, choosing the right approach can be overwhelming. This article will give you some insight into how to properly allocate your marketing budget.

So how much should you spend? Typically, marketing budgets are 5–8% of a company’s sales. In 2023, half of that was spent online.

Success in digital marketing brings huge profits, which is why it is very important to spend your advertising budget wisely.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a critical digital marketing tool that no business should neglect. When done correctly, it can increase your website’s visibility, drive traffic, and attract potential customers. Easy to say, hard to do.

This is where your resource’s external analytics services come in handy. They offer a variety of tools that make implementing your SEO strategy easier, including:

• keyword ranking;
• most visited pages;
• backlink profile;
• website audit;
• competitor analysis.

This is an extremely useful tool to add to your arsenal. Using it, you will be able to collect all the necessary metrics and then create a marketing plan.

Content is very important for SEO. Nowadays, companies spend about a third of their budget on it. So what should your content be? This is where SEO analytics services come in handy again. You can analyze your keywords to identify content gaps and fill them. See what your competitors are doing well and start emulating them. Great content alone won’t bring people to your site, but it will be a catalyst for improving your SEO.

Quality content will make people more likely to link to you. Backlinks are the lifeblood of your SEO. A good definition for them comes from marketing service Moz:

“Backlinks to your site are a signal to search engines that others look for your content.”

The more backlinks your site has, the more likely search engines are to recognize it as authoritative in a particular area.

Backlinks are not easy to obtain, but they are very valuable. Using a guest blogging strategy alongside your content strategy is a good way to build more of these links.

Think about what your potential customer needs. What are they looking for? This is called search intent and is a fundamental factor that helps you target your content correctly.

Content is one of many factors that make up a successful SEO strategy. Search engine optimization is not a one-time event, but an ongoing process that requires time and effort. It is a difficult task, but the key is to not rest on your laurels and invest in it.

Social media

Social media should play a key role in your digital marketing strategy. It is an important means of connecting with customers and offers tools for advertising products and increasing brand awareness.

It is necessary to identify the target demographic and then use the right social media platform to attract them. For example, over 90% of people aged 18-30 use YouTube, while only 80% of them visit Facebook.

Create standout images to promote your product. A recent study found that more than half of Gen Z and Millennials have made a purchase after seeing a social media ad.

Using video is also very effective; today, 81% of companies use video content as a marketing tool. It is a good way to increase traffic and increase the likelihood of attracting potential customers. In 2023, about 82% of all Internet content consisted of video. 

The question is how exactly you will use the video. There are many simple and relatively inexpensive tools. For example, the platform biteable is a great starting point, especially if you have a limited budget.

Now start creating.

Banner advertising

Don’t make the mistake of thinking that banner ads are a thing of the past. They are not. Even though their click-through rate (CTR) has dropped, they are still a highly effective digital marketing tool.

Banner advertising is a fantastic way to build a visual brand image. It showcases your company name, logo, brand colors, and tagline.

This is a great opportunity to attract the attention of your target audience. With tools like AdRoll and ReTargeter, you can increase the effectiveness and ROI of this promotion. There are many options for where to place your ads and what demographics to target. This is an important tool in your digital marketing arsenal.

Pay-per-click (PPC) advertising

With the PPC model, you only pay when your ad is clicked. If no one clicks on your ad, you don’t lose a penny. You can think of it as buying views and visitors to your site, rather than organically getting traffic through SEO.

Pay-per-click advertising is like a faucet: you can choose when to turn it on and off. You get freedom of action when implementing a campaign and can easily adjust budgets. It is also worth knowing that a click-through rate (CTR) of 4-5% is considered successful.

It’s important to understand what keywords you’re targeting to ensure that your ad is seen by the right people.

When choosing keywords, you should keep in mind that the higher the search volume, the more expensive the advertising. With a limited budget, it is important to find balance. A well-chosen strategy will allow you to launch a successful campaign using keywords with a lower search volume.

Email Marketing

It’s the least sexy, but incredibly important component of your digital marketing arsenal. Emails drive awareness and sales. In fact, email has a 4,200% ROI, so when done right, it can be incredibly effective.

What good are emails if you don’t have a list of addresses to send them to? That’s why you should actively collect the contacts of your site visitors. Unfortunately, the best way to do this is with an annoying pop-up.

There are different ways to make pop-ups less annoying. For example, you can make it appear as a sticky bar at the top of the page or make it appear only after a certain amount of time. Experiment with different types of pop-ups and see which one gives the best results.

Images and videos work well in emails and have a higher CTR. It is important to create meaningful and interesting content – this will not only increase engagement, but also improve SEO.

Conclusion

The list provided is by no means exhaustive. However, it includes the most tried and true promotion methods for small businesses. By using them, you will be able to use your digital marketing budget most effectively. Otherwise, you risk wasting money and not seeing a noticeable return on investment.

Are you a business owner thinking about starting an affiliate program? Or maybe you are a content creator trying to make a living through affiliate marketing.

Either way, you’re thinking in the right direction! The affiliate marketing industry is currently valued at over $17 billion. Experts predict that this figure will increase to $27 billion by 2027.

Despite the bright prospects of affiliate marketing, you should always be on your guard. Like any other popular and profitable industry, this sphere attracts scammers who are ready to profit at the expense of gullible people and companies.

Some estimates suggest that 9% of affiliates in affiliate marketing experience fraud. At first glance, this may not seem like much, but in 2020 alone, fraudsters caused $1.4 billion in losses!

Moreover, it is not only businesses that suffer from fraud.

In this article, we will talk about the kinds of affiliate marketing scams companies and content makers face. You will learn about the most common fraudulent schemes—four for each group. We will also analyze effective strategies that will help you not fall for the scammers’ hook.

Let’s get to the point!

4 AFFILIATE MARKETING SCAMS ENTREPRENEURS SHOULD KNOW ABOUT

Let’s start by looking at the scams that business owners and affiliate managers may encounter when launching an affiliate program.

1. Bot traffic

Bot traffic is a common fraudulent scheme involving the use of automated software (bots) to generate fake clicks, visits, and even conversions on an affiliate’s website. This way, the fraudster increases their commission income.

This scam hurts merchants because the clicks they receive cannot be converted into sales. Sometimes affiliates use bots to make purchases and then issue refunds after receiving their affiliate commission.

How to avoid this scam:

• Monitor traffic. Monitor your site traffic and other key analytics to identify unusual patterns that may indicate that the affiliate is using bots. For example, a rapid and dramatic increase in bounce rate is one warning sign.
• Verify your visitors. Use multi-factor authentication and CAPTCHA to avoid false orders from bots.

2. Cookie dropping

Cookie dropping is another common scam that merchants and affiliate managers should be aware of. It involves illegally dropping cookies into a user’s browser to receive compensation for sales that the affiliate did not actually influence.

This is a very secretive scheme. First, the scammers register in the affiliate program, like everyone else.

They then secretly embed affiliate cookies on their sites, which are then placed in the visitor’s browser without their knowledge. If the person then makes a purchase from the affiliate, the fraudster gets a commission.

Not only is this practice illegal because the user did not agree to use the affiliate code, but it can also undermine customer trust, increase business costs, and devalue the influence of honest affiliates.

How to avoid this scam:

• Analyze affiliate traffic. Use advanced affiliate monitoring tools to identify abnormally high conversion rates from affiliates. If you find that a certain affiliate is attracting much more people than others, check them out.
• Monitor the customer journey. Monitor user routes and cookie timestamps. If you find discrepancies, it may be worth checking your partner(s) to make sure they are not using spoofing.

3. Fake reviews

Another extremely common form of affiliate marketing scam is fake reviews. In other words, someone pretends that you said something good about their site or brand.

For example, attackers might take a photo of a company’s CEO and Photoshop a made-up quote endorsing their brand. Their goal is to gain trust by leveraging another company’s good reputation.

The thing is, they don’t care about the long term. The scammers just want people to buy into the fake review.

These types of scams have been around for years, with one of the most common being fake celebrity reviews.

How to avoid this scam:

• Work with reliable partners. You can create an affiliate program with a full application review process. This way, you can ensure that potential partners have quality sites without signs of fake reviews.
• Check Google and social media regularly. Search for your brand name and relevant hashtags to see if anyone is making misleading claims or reviews.
• Check your affiliates. Check your affiliates’ websites and social media from time to time to make sure they follow your guidelines and are operating fairly.

4. Typosquatting (URL hijacking)

The last scam on our list is a practice known as URL hijacking. It relies on mistakes people make when typing, which is why it is also called typosquatting.

The attacker buys a URL that is very similar in spelling to the address of another authoritative site, and counts on users who will make a mistake when entering the address and visiting his resource.

As an example, let’s take the fictitious website Shoes4less.com. A scammer might purchase shoes4les.com. Note the missing “s” in the word “less”.

The attacker then gets an affiliate code for the brand he copies. All people who make a mistake and type “les” instead of “less” end up on a fake site.

Here, the scammer may use the cookie substitution we discussed earlier. Or, they may provide a link to a site that has their code attached to it. Either way, it is unethical and a scam that all companies, regardless of industry, should be wary of.

How to avoid this scam:

• Take over URLs similar to yours. In our example, the company should register shoes4les and other variants before they are bought up by scammers.
• Make your website unique. Try to add elements to your website that are impossible and very difficult to replicate. This will help buyers who accidentally end up on a fake page.

4.  SCAMS AFFILIATES SHOULD KNOW ABOUT

Now let’s switch gears and talk about the scams that affiliates should watch out for when looking for programs and partners. They are more common than you might think, so be vigilant!

1. Fake experts

If you’re one of the 4.74 billion social media users, chances are you’ve encountered fake experts. These self-proclaimed gurus love to make videos and ads that talk about their “top secret” affiliate marketing strategies.

They usually promise to reveal their secrets if you do something simple, like sign up for an email newsletter. In reality, they just want your contact information so they can try to sell you a practically useless paid course.

As a rule, such people are not experts. If they really were, they would hardly want to sell their secrets to everyone or spend time on training instead of using their “magic” techniques themselves.

How to avoid this scam:

• Always do your research. If you see an ad like this and it interests you, check a few things first. Type the expert’s name, the course title, and search terms that include the words “scam” and “fraud” into a search engine.
• Look for free courses. In most cases, everything these phony experts offer in their courses (and more) can be found for free. Watch YouTube videos, read reputable blogs, and look for affiliate marketing sites that don’t promise mountains of gold and easy profits.

2. “Paid” affiliate programs

As a rule, if someone in an affiliate program asks you to pay before you start working, they are most likely trying to scam you.

Such platforms often promise exclusive marketing channels, abnormally high commissions, or products that the affiliate must purchase and then sell.

In reality, the business only creates hype and makes unrealistic promises in order to profit from beginners and inexperienced affiliates. Partners are told about incredibly high potential earnings, unlimited opportunities for growth and quick financial success. Of course, in the end, the affiliate will not receive what was promised, but no one will return the money spent.

How do avoid this scam?

Don’t pay to join an affiliate program. The best way to avoid this scam is to never pay upfront to join an affiliate program. Reputable merchants will be happy to help you get started for free, as long as you promote their products or services. After all, why would you pay someone to promote someone else’s business?

3. Fake products or services

Another type of scam to watch out for is counterfeit products. These are usually fairly easy to spot, but they have become more and more common in recent years. Scammers create websites with products that do not exist.

They create an affiliate program and allow uninformed affiliates to promote their brand. Their goal is to convince a person through the affiliate to visit a fraudulent site and make a purchase.

In most cases, the attacker will feed you with empty promises and make excuses to your clients and partners for some time instead of providing the promised products and commissions.

By the time people realize what’s going on, the scammer will have already deleted the site and kept all the illegal profits.

How to avoid this scam?

• Look for red flags. If a company offers a product or service on terms that seem too good to be true, they are probably trying to scam you.
• Read the affiliate program’s terms and conditions. Before becoming an affiliate, read the affiliate agreement. Determine if there are any potential loopholes or unclear language that is intended to benefit the merchant.
• Do your research. Research other partners of the company and find out if they have had success. If in doubt, contact them and ask them directly.

4. Bait and Switch

Last on our list of the most common threats to affiliates is the so-called “bait and switch.” This is a deceptive scam tactic where an affiliate is initially promised a certain commission rate, only to have it suddenly change after a few sales.

The change can be overt: the scammer promises a 10% commission, then changes it to 3%. There can also be “hidden fees” that reduce the amount of money you receive per sale. If you are promised 10%, but are charged 25% on each sale, you are not actually receiving a 10% commission.

Companies involved in such activities actively deceive partners by not providing them with the promised rewards.

How to avoid this scam?

• As with counterfeit products, the best thing to do is to read the affiliate program’s terms and conditions. Be sure to ask for a copy of the contract and read it carefully. Then print it out so you have a hard copy in case the company tries to change the agreement. If that happens, having the original contract will help resolve any issues in court.
• Keep track of your commissions. Don’t rely on affiliate managers to track your sales. Keeping track of your own will give you the ability to compare affiliate payouts, making it easy to determine if you’re getting what you were promised.

RESULTS

The affiliate marketing industry is thriving, offering great opportunities for both businesses and content creators. However, like any other lucrative industry, it also attracts a lot of unscrupulous people who engage in fraud.

In this article, we looked at this problem from both the affiliate and company sides. You learned about the most common scams and effective strategies to avoid them.

Whether you’re starting an affiliate program for your business or you’re a content creator looking for great deals, the information in this article should help you avoid problems in the affiliate marketing space.

There’s no denying that the past year has been a banner year for artificial intelligence. In just a year, generative AI has transformed from a niche area into a global phenomenon that only the lazy have not heard of.

It’s no surprise that marketers have begun to use artificial intelligence in all areas of their activities – from generating content ideas to conducting research and beyond. The field of AI continues to grow and develop rapidly. It is logical to expect that the scenarios for using artificial intelligence in marketing will also change significantly in the coming years.

That is why today we will look at the main marketing trends of 2024, one way or another related to AI.

THE MAIN TRENDS OF AI MARKETING IN 2024

Check out this year’s top AI trends and learn how you can use them in your marketing strategy.

1. Increasing the effectiveness of targeted advertising

Many marketers are using AI to improve ad targeting. Artificial intelligence can analyze large amounts of customer data to help you improve your targeting of your target audience. This marketing trend is expected to continue to gain momentum in 2024.

This can not only lead to more accurate advertising, but also raise the quality bar. Marketers will have to pay more attention to ads to ensure they remain effective.

How do use it?

The proliferation of competitors and the widespread use of artificial intelligence for targeting raise questions about whether consumers will become more discerning and demanding.

While you don’t necessarily need to use AI to improve your targeting right now, keep in mind that audiences may become more wary of advertising and expect more targeted marketing messages. Monitor your ad performance more closely and conduct A/B testing until you achieve maximum accuracy.

Speaking of advertising: do you want to make sure that it is beneficial? Try the free Google Ads Grader tool for an instant account audit.

2. Improved Marketing Automation with AI

Marketing automation is everything from automated email campaigns to social media posts. This area will be actively developed and improved. As a result, you’ll be able to respond faster, run more micro-campaigns, target narrower segments, and much more.

Increased adoption of AI-powered marketing automation may lead to changing audience demands. People will expect increased relevance of campaigns, narrower targeting and highly personalized content.

How to use it?

Keep the above-mentioned changes in audience demand in mind when generating content ideas as you work on new strategies. Automation with AI will allow you to run smaller marketing campaigns, so think about potential pain points and hot topics to target, and how automating the scheduling of social media posts and email campaigns will help you free up time to work on other tasks?

3. Advanced chatbots

Chatbots can do much more than just act as a fallback for a lead form (although they are very good at that too).

Recent advances in artificial intelligence are allowing robots to answer more complex customer questions, including questions about products and services. Chatbots can now guide visitors through your website and ultimately, through your sales funnel.

It is likely that more and more companies will begin to introduce advanced robots that can answer more specialized questions. If you haven’t done this yet, now is the time to do it. Implementing an advanced chatbot will immediately improve your competitiveness.

How to use it?

Think over your chatbot’s content strategy. It’s not just about what he will say. You must decide what content from your site will be offered to users when they ask certain questions.

Check your chatbot’s logs periodically. Research what questions people are asking and whether they are getting the help they need. If you find obvious gaps, write relevant content that the chatbot can redirect customers to.

4. Increased use of predictive analytics

Predictive analytics allows marketers to analyze customer data to predict market and buyer behavior. This is not a new direction, and every year it becomes more and more advanced.

It is likely that artificial intelligence will continue to expand its predictive capabilities. It will allow you to make more accurate estimates, make better product recommendations, and much more. For example, advanced predictive analytics will make it possible to predict sales, predict campaign performance, and even determine which products will generate the most impact.

How to use it?

Detailed customer and site data is critical to accurate predictive analytics. If you want to succeed in this field, make sure you are collecting the right data now, even if you are not yet using artificial intelligence. This way, in the future, you’ll have everything you need to get started with predictive analytics.

5. Improved research and decision-making efficiency

For small companies, conducting research is often a complex and time-consuming task. This puts small businesses at a disadvantage compared to larger organizations that can afford to dedicate entire teams to this task. Fortunately, artificial intelligence can help with this task today.

Advanced artificial intelligence can help with many types of marketing research – from answering questions about the topic of content to quickly describing how various tools work. This is a real salvation for small companies. They will be able to accelerate their research, make more informed decisions, and learn new tools faster.

How to use it?

We can be sure that in 2024, AI will continue to develop the above-mentioned capabilities. Young companies will be able to keep up with the big players. This is great news for you, especially if you manage a small team. However, this will also lead to tougher competition as everyone will be fighting on an equal footing.

If you’re not already familiar with AI tools like ChatGPT or Jasper, you should start learning them as soon as possible. See how they can help you streamline your various market research processes to ensure you don’t fall behind in 2024. And of course, continue to prioritize quality and always fact-check information received from AI tools!

6. Further development of voice search

As artificial intelligence develops, voice search capabilities will also expand. In 2022, 27% of consumers have already used it to make payments. Gone are the days when it was only suitable for finding answers to simple questions.

The continued rise of voice shopping will likely force marketers to base much of their strategy around voice experiences. If two years ago 27% of consumers used it for payment, today this figure is likely to only grow. Soon, voice payments and purchases will become the norm.

How to use it?

Create content around longer keywords that are spoken out loud in voice searches. Some companies are already starting to become interested in voice SEO. Start creating voice search-focused content now. You will benefit in the future as voice shopping increases thanks to artificial intelligence.

7. Widespread use of multimodal AI models

Multimodal AI processes and connects multimodal data to provide a more complete impression of a given phenomenon. This distinguishes it from other forms of artificial intelligence, which use only text, images or voice, rather than a combination of them. Generative AI is a prime example of multimodal AI, as many platforms are capable of creating text and visual content in one fell swoop.

Automatically generated assets (digital objects) are just one of the many multimodal AI features available in Google Ads.

As the capabilities and adoption of multimodal artificial intelligence technology grow, more companies will be able to create large volumes of text and visual content. In addition, companies will be able to select keywords and target ads even more accurately.

As a result, even small brands will be able to compete with large ones.

How to use it?

Are you already using multimodal AI? Your competitors most likely do this. Feel free to use generative AI to find ideas and starting points for your team. However, you should make sure that you have a vetting process in place that will prevent your team from publishing boilerplate AI-generated content.

Again, focus on quality and what makes your company unique. This will allow you to stand out in a sea of ​​companies using AI to create text and visual content.

LEVERAGE MODERN AI TRENDS

The capabilities and applications of artificial intelligence will continue to evolve in the coming years. Already, we can safely say that no one will abandon this direction. Keep up-to-date with the latest AI marketing trends so you can be prepared for whatever comes your way. Read the news, track the actions of competitors and try to always stay up-to-date with the latest events.

In addition, you should not neglect traditional marketing methods. Regardless of the direction in which artificial intelligence develops, fundamental marketing principles and a focus on quality have always been, are and will be the key to success.

If you notice a decrease in organic traffic compared to previous indicators, this may be due to the latest changes in the Google content rating system. Some innovations have a significant impact on a site’s ranking in search results.

Don’t forget that Google is constantly making various changes to its algorithms. This means that SEO strategies that were highly effective last year or even a month ago may turn out to be completely unviable in the current environment.

In the fast-paced world of digital marketing, it is critical for B2B companies to maintain a competitive advantage if they want to strengthen their online presence. Even in 2024, search engine optimization (SEO) will remain a major component of online success.

In this article, we’ll look at basic SEO strategies for B2B companies that will help you succeed even in the face of Google’s ever-changing criteria. All of them correspond to the latest trends and algorithms in the digital space.

5 BEST SEO STRATEGIES FOR B2B COMPANIES IN 2024

Here are the best SEO strategies for B2B companies in 2024:.

They are aimed not only at increasing website visibility, but also at generating high-quality leads. This, in turn, drives growth and competitiveness in the B2B sector.

1. QUALITY AND RELEVANCE OF CONTENT

Producing well-researched and well-written copy is of utmost importance. High-quality content not only provides value to the reader, but also has a positive impact on the authority and expertise of the brand.

It is very important to understand your B2B audience and their pain points. Your content should directly address the issues, questions, and challenges faced by potential customers in a specific industry. This relevance ensures that your content resonates with your audience and encourages engagement.

When creating quality copy, you need to include relevant keywords that your audience is most likely to use in their queries. This will help search engines correctly identify the topic of your content and rank it properly in search results.

Longer, more comprehensive text that covers a specific topic in detail tends to rank higher in search results. It’s not just about the volume, but also about the depth of information that satisfies the user’s intentions.

Adding different types of media—including images, videos, infographics, and charts—can improve the user experience and make your content more engaging.

Focus on the intent of the search query. Google’s algorithms increasingly favor content that directly addresses users’ questions and needs. Analyze search queries and create pages that match people’s intent.

Monitor user engagement with your content. High click-through rates, low bounce rates, and more time spent on page are positive signals to search engines that your site is valuable and relevant.

Regularly update and add to your content to keep it relevant. Outdated information will negatively affect the site’s ranking in search results.

Creating well-researched and engaging content will not only improve your search engine rankings, but will also build credibility and brand reputation in your target market.

2. OPTIMIZATION FOR MOBILE DEVICES

Websites optimized for mobile devices usually have a responsive design. In other words, their layout and content automatically adapt to different screen sizes and are always displayed correctly. This ensures a first-class user experience on both personal computers and mobile devices.

At the moment, Google primarily focuses on the mobile version of the site when indexing and ranking. Thus, if a page is not optimized for smartphones and tablets, it will rank lower in search results, which will negatively affect your SEO indicators.

Optimizing for portable devices improves the user experience for people visiting the site from a tablet or smartphone. Websites that are fast, easy to navigate, and publish content in a format that fits small screens have a better chance of attracting and retaining mobile users.

Optimizing for smartphones and tablets can reduce bounce rates (the number of visitors who leave shortly after opening a page), which is a positive factor for search engines. If users can easily find the information they need on your mobile site, they’ll be more likely to stick around and take a closer look.

Many mobile queries have regional intent, such as searching for nearby businesses. Optimizing for handheld devices can improve your local SEO by making it easier for potential customers to find your B2B company on tablets or smartphones.

Clients expect a fast website. Optimizing for mobile devices often involves reducing page load times. By minimizing it, you will not only improve the user experience, but also increase your ranking in search results.

Optimizing for handheld devices is a key element of an SEO strategy to ensure that your site runs smoothly on smartphones and tablets, attracts and retains mobile traffic, and ultimately improves your visibility and leads to online success.

Recently, voice search has become increasingly popular among mobile users. This is why it is important to optimize content for it. You should structure it in such a way that your site provides concise and clear answers to frequently asked questions for voice search.

3. OPTIMIZATION FOR VOICE SEARCH

Voice search tends to use more conversational and simpler language. B2B companies should include long-tail keywords and phrases in their content that match the way people speak rather than type.

Content that contains clear and understandable answers to frequently asked questions will be more likely to appear as a snippet (extended description) in voice search results. Proper page structuring can increase your chances of getting listed in search results.

Voice search is often used for local queries, such as “find B2B companies near me.” Make sure your business is accurately listed in local directories and optimized for local SEO to improve your site’s visibility in voice search results.

Implementing schema.org markup on your website will help search engines better understand your content and optimize it for voice search. The results will be more accurate and relevant.

Make sure your company’s contact information, hours of operation, and other important details are accurate and up-to-date, especially if you serve a local or regional market. This information is often searched for using voice search.

4. VIDEO SEO

Video content will expand your online presence. When properly optimized, it will complement your articles, making your site more attractive to a wide range of users.

YouTube is the second largest search engine in the world, so it can’t be written off. Optimizing titles, descriptions, and tags will help your videos take good positions in the video hosting results and, as a result, in Google search results.

Adding transcripts and subtitles to videos improves accessibility and makes it easier for search engines to index. It will also help viewers who prefer to watch videos with the sound turned off or who have hearing impairments.

Attractive and relevant video thumbnails help increase click-through rates. A well-chosen image can increase click-through rates and YouTube views.

Add relevant keywords to titles and descriptions to help search engines understand the content of your videos, so they will appear in search results more often.

Consider the length and type of video. Some topics are best suited for short, punchy videos, while others are best explored in depth in a long-form format. Also, pay attention to the preferences and needs of your audience.

Creating video sitemaps will help search engines understand the structure of your video content, making it more likely to appear in video search results.

Promote your videos on social media using email marketing and other channels. Encourage viewers to share your videos to improve SEO and get more backlinks to your site.

5. LINK BUILDING

For search engines, backlinks act as a kind of recommendation from other sites. When authoritative and relevant resources link to your content, it increases your brand’s credibility and trustworthiness in your specific niche or industry.

Quality backlinks are an important factor for search engine ranking algorithms. If you get them from reputable sources, then you can safely expect an increase in your site’s ranking in search results for your target keywords.

Backlinks can increase your visibility in search engines and even drive direct referral traffic to your site. Transitions from other sites to yours significantly expand your reach.

Getting backlinks from authoritative sites is a recognition of the quality and relevance of your content. Thanks to a good link profile, you can increase user trust in your information and brand, which will ultimately lead to increased engagement and conversion.

Building relationships with other companies and sites in your industry is an important part of link building. Networking opens up the potential for guest posting, cross-promotion, and other forms of collaboration in the future.

Guest posting on sites related to your industry allows you to drive traffic to your own site. This is an effective way to not only get backlinks, but also build authority in a certain field.

Collaborating with influencers and opinion leaders in your niche can lead to backlinks from their websites or social media profiles, allowing you to reach a wider audience.

Analyzing your competitors’ link profiles will help identify link building opportunities. Identify the sites that link to them, and try to connect with them.

CONCLUSION

Remember that SEO is an ongoing process. Staying up-to-date with the latest trends and algorithm changes is essential for long-term success. Adjust your SEO strategy as needed to stay competitive in an ever-changing digital environment.

Start putting into practice the search engine optimization techniques described in this article. This will allow you to confidently navigate a volatile digital landscape and ensure your B2B company has a strong online presence for years to come.

Marketing is the root cause of the distribution of any product or service in the market.

This is an integral part of business growth. From increasing brand awareness to attracting customers, from increasing sales to expanding the company, marketing plays a central role everywhere. It is through him that people learn what the product is and how it can change their lives.

Most importantly, marketing turns business into a two-way process by involving consumers in it. With its help, companies collect feedback, work on personalization, and build a solid base. Marketing also includes effective ways to interact with the audience and PR strategies to strengthen the positive reputation of the brand.

Everyone strives for simple and affordable promotion methods. However, most companies resort to paid advertising, which costs a pretty penny.

You can save money by being creative in how you market your business. – You can use the following effective techniques:.

1. RELEASE OF BETA VERSIONS

This is a well-known technique that many companies resort to. Before you release your website or product to the market, announce its beta version. No matter how strange it may seem, this way, you awaken a sense of interest in the audience. In addition, beta testing will give you the opportunity to evaluate the effectiveness of your product.

Use early access to build an initial customer base, and then build your product’s marketing strategy around it . In addition to developing and improving your product, beta can be used to gather feedback on the marketing methods themselves. It will also create an atmosphere of exclusivity around the product, as customers will be eager to try it out.

On top of that, test participants will consider it an honor to be “insiders” who will have access to the exclusive before others. If everything goes well, you can even count on a loyal audience that will appear even before the release of the final version of the product, thanks to word of mouth.

2. FORGOTTEN FORUMS

The easiest way to grow your audience is to promote on specialized marketing forums. There, you can network with other entrepreneurs, representatives of companies from related industries, and fellow marketers. The more often you communicate with successful businessmen, the more opportunities you will have to expand and organically develop your business.

Choosing a smart marketing strategy for promoting on forums will allow you to participate in discussions related to a specific area and provide your knowledge and experience to interested consumers. With the right approach, this audience can turn into permanent, loyal customers.

3. PUBLISHING PLATFORMS

If you want your product to appeal to avid readers, aim for publication in major marketing magazines. Stay up-to-date with the latest trends and prepare detailed reports for advertising publications.

You can cover public relations, branding, career opportunities, digital marketing, automation, niche news, case studies, business strategy development, and other relevant topics. Really useful articles, newsletters, and publications will make your product popular among significant industry representatives.

4. ACTIVELY USE YOUR PRODUCTS

People tend to trust actions rather than words. No matter how loudly or often you tell your customers about your product, tangible results will only be achieved when they see you using it yourself. It’s simple: You must become an ambassador for your brand. Start using what you are promoting.

Moreover, by becoming an active user of the product being created, you will learn from personal experience about its main advantages and disadvantages and will be able to find ways to improve it.

5. REFERRAL PROGRAMS

Launching word of mouth is still one of the simplest and most accessible methods of promotion, which demonstrates good effectiveness provided that there are regular customers. According to surveys, around 78% of B2B companies use this social media marketing strategy and achieve great results.

Referrals can be loyal users who spread information about your product among their friends and acquaintances, thereby helping to expand your audience. As an incentive, they can be offered a reward for each client they refer.

Use dedicated referral program platforms like GrowSurf to make the most of your word of mouth.

6. COMPETITIONS AND SWEEPSTAKES

Running a competition with your own products as prizes is a great way to increase brand awareness and attract an interested audience. With their help, you can also research the market and study your competitors.

Run contests for New Year’s, Valentine’s Day, or any other holiday that suits your target audience. Along with this, you can organize surveys to collect information about the preferences of your customers. Based on the results, offer the person a gift with the ability to choose from several options.

A more interesting version of the competition could be a quiz that includes questions of varying difficulty. It will force the audience to dig deeper into your brand and its features. In addition, you can hold a competition on social networks, one of the conditions of which should be the publication of a photo with your product in the frame. This way, you will not only learn more about your consumer base, but also attract new customers through social networks.

7. CASH REWARDS

Everyone loves money. This is the best incentive you can offer consumers. Give them cash rewards or their equivalent for each client they refer. Offer incentives for various actions: registering on your website, downloading a mobile application, participating in product testing, publishing posts about your company on social networks, and so on.

If you start rewarding people for these simple actions that help promote your brand, they will automatically start showing interest in you. This marketing trick gives high returns even with a small investment.

8. CREATE AND DEVELOP USEFUL CONNECTIONS

Build a community of like-minded people across industries through meetings, conferences, exhibitions, and social events. You will have the opportunity to find potential clients, investors, and partners to whom you can present your product and share plans for further promotion of your brand.

Networking not only helps you connect with potential clients, but it also makes it easier to find talented developers, content marketers, designers, and accountants with whom you can work to grow your business.

9. PRINT ADVERTISING

Another good way to increase brand recall is by investing in the distribution of brochures, booklets, badges, and stickers. Conduct audience research and create flyers based on the AIDA (Attention, Interest, Desire, and Action) model. Add calls to action and give people time limits to create a sense of urgency. And most importantly, make it easy for readers to contact you through your website or app.

To properly implement this approach, hire professional copywriters and designers and work with a print distribution agency. To increase the impact of such advertising, provide recipients with a money-back guarantee to reassure them that there is no risk in subscribing to your product.

The more effectively you distribute marketing leaflets, the more noticeable the response from your audience will be. Don’t forget about traditional billboards, banners, and displays; this will make your product more popular and memorable.

10. SOCIAL MARKETING

Promote important social issues to attract ethical and conscious customers to your brand. We are talking about advertising campaigns in support of the hungry, organ donation, the prevention of drinking water pollution, and other social initiatives. In this way, you associate the brand with socially oriented activities and increase the authority of the company.

Such initiatives provide good opportunities to expand the audience. On the day of the event, you can hand out T-shirts with your brand name or flyers about how your business helps solve a particular social problem. This way, you will build a community of supporters who can later be converted into customers.

11. VIRAL VIDEOS

Every day, the number of users on Instagram, YouTube, Facebook, Twitter, and other social networks is growing. That is why one of the most effective ways to promote is to create engaging videos that will gain views. According to statistics, about 81% of companies use video marketing to creatively promote their products.

You can make a video that is extraordinarily funny, or you can make it deliberately staged so that it appeals to a wider audience. If you are lucky and the video goes viral, your brand will gain popularity among a wide audience in no time!

CONCLUSION

Marketing goes far beyond paid advertising. Try to use all available opportunities to promote your brand to achieve maximum recognition. If you do everything right, your business will definitely begin to grow at a rapid pace.

If you thought digital marketing was a revolution, then get ready to see how artificial intelligence is about to transform the entire marketing industry beyond recognition.

Professionals believe that AI will change the face of marketing forever. Experts even coined the term “AI marketing” to refer to digital marketing that uses artificial intelligence tools to optimize processes. As this integration progresses, digital marketing, as we know it, will cease to exist.

In its place will appear artificial intelligence marketing. A more advanced and flexible approach that combines human intuition with machine speed and efficiency will create a more streamlined industry.

In this article, we will look at three main trends that should lead to the expected revolution.

ARTIFICIAL INTELLIGENCE TECHNOLOGIES MOST RELEVANT IN MARKETING

Here are the areas to focus on when optimizing your marketing processes using artificial intelligence:

• Machine learning. Machine learning algorithms analyze large amounts of customer data to identify patterns and make predictions. This area is used for predictive analytics to create more personalized recommendations and optimize marketing in general.
• Natural Language Processing (NLP). NLP tools enable machines to understand human language and speech. This direction has had a strong influence on the creation of textual content, chatbots, and sentiment analysis of the text (sentiment analysis).
• Chatbots and virtual assistants. These technologies are used in marketing to improve customer service and the user experience.
• Predictive analytics. Using predictive analytics, AI examines and analyzes massive amounts of data at supersonic speeds to generate data-driven insights and predictions that companies can use to make decisions.
• Personalization mechanisms. Brands can deliver hyper-relevant content through AI-powered personalization engines that generate optimal user experiences based on each user’s preferences, interests, and behavior.

Brands like Netflix and Spotify are renowned for creating hyper-personalized experiences for consumers. Levi’s uses AI-powered predictive analytics to create prices and more. Sephora uses AI-powered virtual assistants to conduct online consultations.

Every day, artificial intelligence is being introduced deeper into the marketing environment. Sooner or later, even small companies will start using it to establish competitive marketing processes.

3 MAIN TRENDS IN AI MARKETING

The effectiveness of artificial intelligence in marketing is becoming increasingly clear as it demonstrates impressive results in three key areas.

Intelligent Content Generation

AI-powered content creation is now not only faster, but also smarter. Brands are using generative AI tools to create all kinds of unique content, including text, images, videos, sounds, and more.

Tools like ChatGPT allow marketers to fully integrate AI into their daily workloads. Copywriters use them to create blog titles, email subject lines, optimize metadata, and even write long-form articles.

Graphic designers are increasingly relying on tools to create logos as well as edit and generate images using artificial intelligence to better strengthen their brand and streamline the overall design process.

Video creation tools also allow companies to produce all kinds of promotional video content for their businesses. Examples of such tools are Peech and Runway, where generative AI generates entire videos both based on simple queries and by recycling longer video content.

AI-powered audio tools are also beneficial. They automatically read video scripts and turn plain text into audio content for corporate needs. These tools provide a huge number of audio avatars to choose from. You can choose the tone, emphasis, and speaking style that best suit your marketing needs.

Atomic content personalization

AI-powered personalization in marketing is the use of data to understand consumer behaviors, patterns, interests, and preferences to create experiences that are unique and relevant to them.

Netflix’s recommendation system is a great example of how this works. Its algorithm determines what the user likes and suggests similar series that he is likely to watch. Artificial intelligence goes further and creates a hyper-relevant list of recommendations, in which everything from the hero’s image to the cover is modified according to the user’s preferences and piques his interest.

Netflix’s recommendation algorithm is so successful that almost 80% of what people watch comes from it.

Artificial intelligence makes the personalization job easier by using modular web pages. A modular web page is a page where each section has multiple versions. A set of X different headings, X different intros, and X number of bullet points. What you see on the page depends on what you like: your digital behavior, interests, and preferences.

A person looking only for basic information on a topic might come to a page and see Heading A, Banner B, Introduction C, and List F. Another user with different goals and behavior might come to the same page and see Heading B, Banner A, Introduction A, and Version C.

By generating such hyper-relevant, dynamic content, artificial intelligence ensures that the service or product offered will be associated with a truly unique experience that will benefit both the user and the brand.

Marketing optimization

You would be right if you said that both of the above-mentioned trends fall under the category of marketing optimization. So why talk about it as a separate factor that is important?

Content generation and personalization do play a role in marketing optimization, but they are far from the only factors.

If you look at marketing optimization from a broad angle, you will find that AI plays a more complex role here.

• It can be used to measure the success (or failure) of any marketing campaign.
• Artificial intelligence can conduct A/B testing of marketing campaigns.
• AI can tell you exactly what factors contributed to the success or failure of a campaign.

You can use this information to make more informed decisions in the future. For example, if you run a salon business, you can use data obtained through artificial intelligence to target specific customer behavior patterns when conducting marketing activities. Let’s say offering discounted hair styling during periods of high humidity or restocking certain manicures during the holidays.

Both large enterprises and small service companies can use artificial intelligence to manage social networks, online advertising, mailing lists, and a number of other tasks.

MAKING THE MOST OF ARTIFICIAL INTELLIGENCE IN MARKETING

The use of artificial intelligence in marketing depends on specific campaign goals, global business objectives, financial constraints, and available resources.

To get the most out of AI, be careful when integrating it into your processes.

There is no need to plunge headlong into the latest trends from scratch. To get started, take advantage of the free trials offered by almost all AI tools and see which ones work best for you. With more and more AI-powered services appearing on the market every day, the selection process has become easier. Now you can select the most current technologies and work only with them.

The digital world is changing rapidly, driven by new trends and algorithms. Commercial web resources have to change along with it. To achieve success online and successfully maintain an online presence, you must be able to properly update your website.

If your resource needs optimization or could use a fresh look, then you have come to the right place. In this article, we will look at the 11 stages of updating a website.

HOW TO UPDATE A WEBSITE: 11 EASY STEPS

1. Check the site for vulnerabilities

Even if you don’t plan to change your site in any way, never forget to update your security system. If you choose not to do this, you are putting your own business and all your clients at risk. Add these five must-dos to your website update checklist:

• update all software and extensions;
• install a web application firewall;
• use a strong password;
• back up your data;
• Activate SSL encryption.

2. Explore user behavior data in Google Analytics

When updating your site, it is critical to examine user behavior data in Google Analytics. They provide valuable information about how visitors interact with your property, including behavior patterns, preferences, and customer pain points.
Study your bounce and exit rates and determine which pages people are leaving most often. Analyze each of them in more detail and figure out what exactly makes people lose interest. Use the data you gather to make informed decisions about website updates that your target audience will respond to positively.

3. Run A/B tests to increase engagement

If your site attracts enough traffic to extract valuable data from the results of A/B testing, we highly recommend conducting it. Tests like these reveal vital details about how people interact with your site. They are aimed at improving conversion rate optimization.

Conversion rate optimization (CRO) is the process of updating a website to increase conversion and engagement. CRO is not limited to optimizing CTAs (calls to action). A/B tests (or split tests) can also help determine whether certain colors, messaging, and page layouts increase user engagement.

Sites that attract little traffic are not able to collect as accurate data as sites with a large testing pool. However, you can still run A/B tests and test changes even if traffic is not yet high enough.

4. Monitor your competitors’ actions

Observing the actions of your competitors can give you ideas on how exactly you should update your site. Take inspiration from others to make your pages more informative, improve the user experience, simplify the checkout process, and implement other useful changes.

Compare your site to your main competitors and note anything you’re missing, such as information, specific pages, or certain features. Use tools like Semrush to find out what keywords other companies are targeting and which ones they’re ranking ahead of you for.

Use this information to update your site, whether it’s improving the design or creating high-quality content that targets specific keywords.

5. Fix bugs and update outdated content

Updating out-of-date information and correcting inaccurate information is necessary to maintain accuracy, currency, and reliability. Regularly updating your website ensures that your target audience sees relevant and authoritative content.

This way, you not only build trust between your customers and your brand but also improve your search engine rankings. Your site rises in the search results.

If you have outdated content due to certain words or dates, you can automatically find it using the Custom Search tool in the Screaming Frog utility. Efficient and efficient use of resources is a top priority for website administrators and marketers. This is why many people choose Screaming Frog with its rich functionality and flexible settings.

6. Make updates to improve SEO

Updating a website will be incomplete without SEO optimization. It’s nice to have a well-designed and functional website, but without search engine optimization, people won’t visit it.

Website updates should be aimed at meeting the SEO needs identified during the audit. Each resource has its own goals and requirements, but standard search engine optimization includes the following actions:

• redirecting broken links;
• targeting more relevant keywords;
• optimization of metadata to increase CTR (click-through rate);
• updating existing content to increase its value;
• creating fresh content for new keywords;
• adding internal links to the most valuable pages of the site;
• technical optimization to increase site speed;
• Fix critical user interface issues.

We recommend conducting a site audit to determine which SEO optimization updates need to be carried out first.

7. Conduct site quality control

Sometimes when updating a resource, all attention is focused on adding new features, while old tools are left unattended. Ask yourself the following questions:

• Is your site loading too slowly?
• Does the site work correctly on different devices, regardless of screen size?
• Do the basic functions of the site work correctly?
• Have you deleted pages that were linked to other parts of the site, thereby creating a chain of redirects?
• Are social media widgets and other buttons synchronized?
• Are the videos played in good quality?
• Are all images on the site displayed correctly?

Design is an important element when updating a website, but functionality plays an equally important role. Consumers will quickly abandon you if your website is too slow or lacks easy navigation.

Regularly conduct quality checks on your site to ensure nothing is overlooked and degrades the user experience.

8. Simplify the navigation and conversion process

It is necessary to simplify the navigation and conversion process on the site for several reasons.

Firstly, it is very important to ensure that the site loads quickly. People expect immediate access to what they are looking for, be it information or products. Fast-loading sites improve usability, thereby preventing frustration and reducing bounce rates. Users are more likely to stay on your website if it opens immediately.

Secondly, sites should have easy navigation so that people can find what they are looking for as quickly as possible. Simplifying your menu, footer, and layout keeps confusion to a minimum. In addition, it will be easier for users to explore your site – they will begin to spend more time on it.

Thirdly, the goal of updating the site is to make the conversion process as short and clear as possible. Keep it simple to minimize distractions that might prevent the client from completing the desired action.

In most cases, you should only need three steps to get a visitor to take the desired action: for example, buy a product or fill out a contact form.

9. Update your design according to current trends

It is incredibly important to change the design of your website promptly to current trends to maintain its relevance and maintain a high level of digital presence. These updates improve the user experience by applying the latest design principles, optimizing layouts for mobile devices, and providing intuitive navigation.

Following trends when choosing a design not only sets your site apart from its competitors. This approach also reflects the brand’s identity and values, which may change over time. Web design is a strategic investment in both aesthetics and functionality, creating a positive first impression and increasing engagement.

Work closely with professional designers to create a cohesive, user-friendly, and modern website!

10. Use quality visuals

Websites should use high-quality images, videos, graphics, and other visuals that will appeal to the target audience. This is very effective in attracting and holding users’ attention.

Attractive visuals enhance the overall aesthetics of the site. This is also a strategic SEO move to increase engagement and make content easier to digest. User experience is closely related to the effectiveness of search engine optimization. Visual elements are reflected in the overall quality of the website interface.

Clear, high-quality images and attractive graphics help create a professional and reliable online presence that inspires trust among users. Moreover, videos offer a retention rate of 52%. Get creative with the visual elements on your site. Along with images and graphics, it is worth using video.

The main thing is to remember to optimize your images based on image optimization best practices, and your videos based on YouTube SEO. Last but not least, compress your files so they don’t slow down your site’s speed.

11. Get feedback from users

You should actively ask customers and visitors to provide feedback on your site to gain valuable insight into user experience, preferences, and potential pain points. Feedback will help you determine what is working well and what needs improvement. It allows companies to align their online presence with user expectations.

Feedback is especially important when updating a site. It helps identify areas that need improvement and also ensures that changes made will resonate positively with the target audience. By involving customers in the update process, companies can both solve specific problems and improve the overall user experience, ultimately creating a more user-friendly and attractive site.

This collaborative approach to redesign not only fosters a sense of engagement but also increases the likelihood that the redesigned website will meet user needs and contribute to overall customer satisfaction and loyalty.

IS IT NECESSARY TO UPDATE THE SITE?

Updating your website is necessary to keep your company relevant online and improve your search rankings.

About 68% of online purchases begin with search engines. When business owners do not change their websites for a long time, they risk losing their niche to competitors and falling to the bottom of the rankings. Let’s look at the main reasons for updating a web resource.

Updates fix site problems

The obvious reason to update your site is to fix everything that’s wrong with it. It doesn’t matter how well it’s made: at some point, something is bound to break for one reason or another. It is necessary to regularly conduct quality control of the site to promptly find anything that does not work properly, is broken, or reduces usability.

Site updates improve security

Regularly updating your site improves security—both yours and that of your visitors. Over the past year, the total number of cyber-attacks has increased by 358%. Hackers are creating increasingly stealthy and sophisticated malware, increasing the vulnerability of sites and users.

Updating your website by modern security standards is necessary for all companies and is especially important if you collect personal information from customers.

Updates improve your site’s ranking in search results

Search engines like it when sites are updated frequently. They get the signal that you are actively working to improve your content and user experience. If a site is optimized for search engines and constantly improved, it will rise higher in search results, and its visibility on the Internet will increase.

Site updates improve mobile optimization

Almost 60% of all global traffic comes from mobile devices. To achieve high rankings, your web resource must be optimized for smartphones and tablets – this is one of the most important ranking factors. By ignoring mobile devices, you risk reducing your online visibility, which will negatively impact your site’s ability to attract traffic and generate revenue.

Websites adapted for smartphones and tablets look great, load quickly, and function correctly on devices of all shapes and sizes. Consistently updating your site ensures that your site doesn’t fall behind in any of the above areas.

Site updates improve user experience

New trends emerge every day, so information quickly becomes outdated. Website updates ensure that you provide a quality user experience by creating content that your target audience finds valuable.

The effectiveness and relevance of the keys are also extremely inconsistent. Developing a good keyword strategy is very important for search engine optimization. When updating it, you must update the site itself with the innovations.

It is also important to post only accurate and up-to-date information on websites. When it becomes out of date or inaccurate, every effort should be made to correct inaccuracies or update outdated data.

Website updates make a good first impression

In many cases, a potential client’s first impression of a company is formed after visiting its website. Outdated design can cause mistrust and make people think that your brand is behind the times.

If people don’t like what they see or simply have a hard time finding the information they need, they will leave you. An ugly and poorly functioning website leads to the loss of potential customers.

LEARN HOW TO PROPERLY UPDATE YOUR WEBSITE TO CONTINUALLY INCREASE YOUR ONLINE PRESENCE!

Knowing how to properly update a website is fundamental to achieving online success and establishing an online presence. Digital marketing is not a one-time event, but an investment that requires ongoing maintenance.

Such maintenance requires deep knowledge and takes a huge amount of time and resources. Web Stage Front End is an agency that will assist you with SEO campaigns.

Our SEO experts are ready to run successful SEO campaigns that will help you attract the amount of organic traffic you desire.

Search engine optimization is the basis of a website’s online visibility. This is the only channel that did not suffer a decline in the conditions of a full-scale invasion: in 2023 in Ukraine, the total volume of investments amounted to 6 billion 815 million UAH. Ukrainian digital specialists sincerely trust SEO optimization, and the potential for further increase in investment volume is only increasing.

However, nothing is permanent in the SEO space. Since search engines are constantly improving their algorithms, digital professionals need to stay up to date with the latest trends, trends, and changes. We suggest being proactive and familiarizing yourself with the most important SEO trends in 2024.

SEO Trends to Consider in 2024

The field of search engine optimization is transforming due to changes in user behavior, how search engine algorithms work, and other factors. If you don’t take into account industry trends, you can say goodbye to good positions in search results.

Any competitive brand needs to stay ahead of its competitors. So, what new challenges will you face in the coming year? We tell you below.

The emergence of Google Search Generative Experience

Search Generative Experience (S.G.E.) is Google’s AI-powered search engine. SGE is currently available to a limited number of users in the United States.

Google introduced Search Generative Experience (SGE) to improve the user experience and develop search in the future. To do this, Google uses generative artificial intelligence to provide quick, concise topic reviews to improve search results.

This phenomenon is becoming more common, changing the way users interact with search engines and how websites are optimized to attract traffic.

What can we expect from this trend? First of all, we should talk about the transition to a more interactive and convenient search, where the algorithm understands and provides for the needs and intentions of the user. However, it is not known exactly what factors influence the links that appear next to a fragment. Perhaps this is precisely the problem that frightens many specialists.

But the good news is that you don’t have to abandon traditional SEO practices because of the advent of SGE. While AI-generated results may change user behavior, SERPs still contain traditional search results.

Adapting content for voice search

From a novelty to an integral part of working in the digital space, this is exactly what can be said about voice search. According to statistics, more than 1 billion voice requests are made every month. As of 2023, 27% of people use voice search on mobile devices.

With the growing number of voice assistants (Google Assistant, Amazon Alexa, Apple Siri) and devices supporting these technologies, optimizing content for voice search should be part of your SEO strategy in 2024.

Optimizing content for voice search goes beyond simply adding long-tail keywords or phrases. It’s about having a deep understanding of what questions users might ask out loud. For example, creating rich FAQ sections based on these queries will improve your chances of getting featured in voice search results. In addition, the content should be tailored to answer in both simple and understandable language and in a more expert way.

Search without clicks

Now for the bad news: non-clickable searches are on the rise. According to the study Semrush, 57% of mobile searches and about a quarter of desktop searches do not result in a click. This means that when making a search query, the user does not click on any of the suggested results.

The problem isn’t always errors or irrelevant search results. Google’s advanced SERP features such as knowledge panels, snippets, and quick action tools immediately satisfy user intent and provide concise, to-the-point answers.

For example: When searching for celebrities, Google immediately returns the person’s biography and other important information. Store opening hours or contact details can be found directly on Google Maps. Google also provides quick calculation, transformation, and conversion tools for search queries such as “dollars to hryvnia”, “miles to kilometers”, etc.

It’s no surprise that many SEOs are concerned about this trend because it can reduce website traffic. But there is a solution: try to create content that will make people watch the extended answer. How to do it:

• answer frequently asked questions;
• add question words;
• structure information in a natural way;
• add images, videos, and other media files;
• use micro markup.

EEAT and emphasis on experience

Google is concerned about the amount of AI content that is spreading so quickly in modern realities. The search engine wants to make sure that content is created by real people with practical experience to improve the quality and relevance of search results.

In 2022, Google added another content quality criterion to its EAT framework.EEAT— experience, expertise, authority, and reliability. Therefore, for a search engine, the hands-on experience of content writers has become another important factor in determining the quality of a web page.

Improving your EEAT score is a long-term endeavor that requires creating high-quality content, quality backlinks, and positive user reviews. In addition, it is not only the quality of the content that is important but also the authority of the person who creates it. Among the recommendations:

• add topic clusters to create a robust content ecosystem;
• be honest: indicate sources of information, check facts;
• add author biographies to the blog page: describe their experience, credentials, qualifications, etc.;
• write for people, not algorithms.

Popularity of video content

Video content isn’t just about short skits on TikTok or reviews on YouTube. Today, this format opens up new horizons and opportunities for many brands, because:

• In 2022, video made up 82% of all internet traffic, up from 73% before the pandemic.
• 96% of people have watched explainer videos to learn more about a product or service.
• In 2023, 91% of companies used video as an online marketing tool.
• The number of digital video viewers worldwide is expected to reach nearly 3.5 billion by the end of 2023.

So, have you already picked up a video camera and are ready to film? Well, wait a little longer and do a little brainstorming with video ideas. As the popularity of this format grows, the competition for the audience’s attention is correspondingly intensifying.

We recommend starting with keyword research to use relevant variations in your title, description, and video tags. Use design tools to create attractive and relevant thumbnails to improve click-through rates. Lastly, add metadata and descriptions with targeted keywords to allow search engines to understand your video content faster.

Changing user search intent

Understanding search intent is a key component of an SEO strategy because it ensures that content matches the user’s needs and desires. With the advent and development of AI and other technologies, the nature of queries is changing: users are looking for instant answers and using voice search capabilities.

User search intent is shifting toward transactional and commercial queries as Google recalibrates SERPs to shift attention away from purely informational content. To adapt to changing user search intent and adjust your strategy, follow these tips:

• Understand the new purpose of your keywords. Determine how keywords related to your business are being used in new ways. Make sure the content effectively answers user queries.
• Optimize for transactional queries: Ensure that product pages, pricing pages, and other transactional content are optimized for search engines and users.
• Monitor how these changes affect your traffic and conversions. Make adjustments to your daily work as needed and monitor the effectiveness of your efforts.

AI content and technologies for content creation

Even though Google insists on “real content for real people,” artificial intelligence will still be an integral part of the work of digital professionals in 2024. Of course, we’re not talking about writing texts from A to Z using ChatGPT (you shouldn’t do that 🙂).

Although AI technologies will not replace human talents one hundred percent, they will significantly facilitate the performance of several routine tasks of an SEO specialist:

• Setting technical tasks for editors and copywriters. In a few minutes, AI tools will create a document with the structure, and purpose of the future text and write down the desired keywords.
• Generating ideas for SEO content. Of course, talking to a chatbot is no substitute for informed keyword research. At the same time, AI tools will help generate content ideas with less effort and save time.
• Keyword research tools can help you automate processes that require manual processing of spreadsheets.
• Auditing and monitoring platforms can help identify changes and technical issues on any website.

Relevant content that is updated regularly

With competition growing rapidly and content to suit everyone’s tastes, regularly updating content is key to maintaining a web page’s ranking in search results.
The content lifecycle is accelerating, so what was relevant yesterday may lose its value today. But when we talk about updating content, we shouldn’t just focus on maintaining up-to-date facts and figures. Make sure the content matches the user’s search intent and competes effectively with new content on the same topic.

Conclusions: What else should you pay attention to in 2024?

As we see, in 2024 SEO will not disappear anywhere – the field will develop, and adapt to technological progress and new challenges. The basic principle of content optimization will remain, but the strong influence of new trends such as AI technologies, voice search, changes in user search intentions, etc. cannot be denied.

Finally, we would like to draw your attention to several more important trends that await digital specialists in 2024:

• The rise in popularity of AI-generated images. There is a possibility that AI-generated images will rank in search results. However, it is unknown exactly how Google will process AI images and what impact they will have on SEO.
• Google is expanding and improving its shopping features – Merchant Center, Google Shopping, etc. E-commerce websites should use these platforms to gain additional display space in the Shopping section.
• User-centric. Search engines favor websites that offer a seamless and valuable user experience. Factors such as page loading speed, mobile responsiveness, and content relevance play a key role in determining a web page’s ranking.
• Increased emphasis on multimedia content, including video and interactive elements. Search engines are more likely to reward websites that engage users with rich and interactive content.

We live in the digital age, so today hardly anyone would deny the connection between User Experience and Search Engine Optimization. UX focuses on meeting the needs of users, while SEO is used to promote sites with the most useful content for them.

Modern search algorithms recognize this synergy. They reward sites that combine effective SEO strategies with good UX. The time has come to study their connection in detail. After reading this article, you will be able to understand why achieving success online today requires a combination of good UX design and search engine optimization.

CONTENT MARKETING AND UX DESIGN

The digital age has changed the rules of content creation. There is no longer any point in simply stuffing articles with keywords and focusing solely on content production. Modern content strategies are based on understanding and taking into account customer intent. Every page visit, click, and request helps you understand what exactly the user is looking for.

Marketing platforms play a critical role in popularizing this approach. Innovative SEO tools allow you to focus not only on the relevance of keywords but also on the context in which those words are used. This way, you can ensure that the content resonates with readers and meets their expectations.

Moreover, by using UX design principles when producing content, brands are able to provide the most comfortable access to it. We are talking about an intuitive, clear layout, attractive visual effects, and interactive elements that increase the usability of the site.

When readers discover content that is relevant and enjoyable to consume, they are more likely to stay on the page and make a purchase. This is a signal for search engines, who see activity on the site and raise it higher in search results.

But how do you ensure that your content matches user intent? To do this, you need to shift your focus from keyword optimization to actually understanding what your prospects are asking for. By analyzing top search results, brands can understand what questions users are trying to answer. This, in turn, is the basis for creating both customer-centric and SEO-optimized content.

Content production is more than just writing text. You must empathize with the user’s experiences, understand their needs, and provide solutions to their problems. In the dynamic interplay between UX and SEO, content is critical and must be produced with customers in mind.

PAGE FRIENDLINESS: ONE OF THE PILLARS OF SEO

Navigating the digital world can be compared to moving around a city. There are express lanes, confusing intersections, and even interesting sights. In this metaphorical city, the design and functionality of your web page form the infrastructure that determines how visitors navigate and experience your content.

One of the most significant shifts in SEO has come with the rise in the importance of page friendliness. Google has introduced metrics like Core Web Vitals that highlight the importance of a seamless, customer-centric experience. New metrics take into account aspects such as loading speed, interactivity, and visual stability.

Now imagine that a visitor comes to a beautifully designed page, but sees that it takes a long time to load or is inconvenient to read due to annoying flickering of elements. The pleasure from aesthetic appeal quickly disappears, replaced by disappointment. This negative user experience can turn off visitors, increase bounce rates, and ultimately lower search engine rankings.

However, creating an optimized page is more complex than just ensuring fast loading times. Here are the most effective methods for improving your website:

• Responsive design. With the dominance of mobile users, make sure your site looks and functions flawlessly on all devices.
• Intuitive navigation. Make it easy for visitors to find what they are looking for. A clear and well-structured menu can increase user engagement.
• Optimizing visual content. High-resolution images are very beautiful, but they can slow down the site. To achieve balance, use compressed but high-quality images.
• Minimalism. Avoid unnecessary plugins, widgets, and third-party scripts that can slow down page performance.
• Clear calls to action (CTAs) They will help users better navigate the site, making it easier to complete the target action.

The consistency of UX design and SEO optimization allows you to ensure that the site not only attracts new ones but also retains regular visitors, thereby rising higher in search results.

SYNERGY OF SEARCH INTENT AND USER-CENTRIC DESIGN

Search intent has become the holy grail of modern SEO. It allows you to understand what exactly users want when typing a query in search engines. However, recognizing this intention is only half the battle. Combined with User-Centric Design, you can revolutionize how visitors interact with your web pages, resulting in increased engagement and higher search rankings.

This is why the combination of Search Intent and User-Centric Design makes a big difference:

1. Relevance is more important than keywords. While keywords are still important, it is the context around them that determines relevance. If a user searches for “best coffee machines,” they may be looking for reviews, a buying guide, or a list of the best models. By understanding this intent and designing your page accordingly (for example, with easy-to-use lists and review videos), you can ensure that visitors find exactly what they’re looking for.
2. Reduced bounce rate. When the design matches user intent, visitors are less likely to return to the SERP. They find value in content, and good design keeps them engaged.
3. Increased trust and authority. Consistent and user-friendly execution of user intent allows a brand to become trusted and authoritative in its field. Over time, this can lead to more organic traffic and better search rankings.
4. Increased conversion rate. When a page aligns with user intent and has a seamless UX design, it naturally guides visitors to the desired action, whether that’s signing up for a newsletter, making a purchase, or filling out a contact form.

Understanding your audience’s needs and developing designs that reflect those needs is paramount to successfully synergizing UX and SEO. This way, you not only increase user satisfaction but also strengthen your brand’s digital presence in search results.

FEATURES OF CONTENT CREATION

Content serves as a bridge connecting the brand to the audience. But in an era of information abundance, it’s important to create it with both user and SEO goals in mind. Today, articles stuffed to the gills with keywords will no longer help you – you need content that resonates, informs, and increases the value of the site.

Features of creating content for a modern website:

1. Answer real questions. To truly meet user needs, you need to ask yourself: “What does my audience want to know? What problems are they trying to solve? By matching content to these requests, you can not only inform visitors but offer solutions to their problems.
2. Don’t get hung up on keywords. While it’s important to include relevant keywords for SEO, the text should look natural. Marketing platforms help authors find a balance and make content not only interesting but also optimized for search engines.
3. Interactive and varied formats. People are now looking for a variety of forms of content, from blog posts and infographics to podcasts and videos. Targeting multiple formats at once allows you to increase user engagement and increase time spent on the site, which is a positive signal for search engines.
4. Consistency and authenticity. Regularly updating content and ensuring its accuracy increases the authority of the site. Authentic content, based on reliable sources and free of false information, inspires trust among both users and search engines.
5. Engagement and feedback. Encourage customers to write comments, reposts, and feedback. This two-way interaction not only provides information about user preferences but also increases the reach and awareness of the content.
6. Accessibility and structure. Use clear headings, lists, and a thoughtful structure. This makes content more accessible and allows readers to quickly find the information they need, which in turn improves user experience and SEO.

In the combination of UX and SEO, content plays a key role. It’s how brands communicate, connect, and convert leads. By creating content with users’ goals in mind and following SEO best practices, you can truly stand out from your competitors by ensuring both high engagement and good search engine visibility.

UX AND SEO BEST PRACTICES: CREATING A COHESIVE DIGITAL EXPERIENCE

Combining UX (User Experience) and SEO (Search Engine Optimization) may seem like a daunting task, but with the right best practices, you can create a seamless, efficient, and user-friendly digital experience. Below are some effective and proven recommendations that will set you on the right path:

1. Focus on mobile responsiveness

• Since much of the world’s web traffic comes from mobile devices, make sure your site is optimized for smartphones and tablets.
• Use responsive web design so that your site automatically adjusts to the user’s device screen size.

2. Engage users with compelling content

• Understand your audience’s needs and tailor your content accordingly. The text must be valuable, original, and contextually relevant.
• Use multimedia elements—images, infographics, and videos—to cater to different user preferences.

3. Optimize page load times

• Slow page loading results in higher bounce rates. Use tools like Google’s PageSpeed ​​Insights to identify problems.
• Compress images, use browser caching, and minimize server response time.

4. Implement intuitive navigation

• Make sure the site structure is logical and convenient. Use clear headings, breadcrumbs, and an optimized sitemap.
• Ensure that your site’s search function provides accurate results and that drop-down menus are easy to use.

5. Use natural language and keywords

• When creating content, include keywords naturally without crowding them.
• As voice search continues to grow in popularity, adopt a more conversational tone and use long-tail keywords that mimic human speech.

6. Focus on accessible design

• Make sure your site is accessible to everyone, including people with disabilities.
• Use contrast effectively, provide alternative text for images, and make your site navigable using keyboard buttons.

7. Improving internal linking

• Strategically placing internal links increases time on site. It allows you to redirect users to relevant content and increases the authority of the page.
• Anchor text should describe and relate to the content of the link.

8. Use SEO tools

• Use a rich arsenal of SEO tools to manage and optimize your content. In addition, you will always be aware of the latest changes in search algorithms.

9. Accept feedback

• Use feedback tools and surveys to understand customer pain points.
• Regularly review and adjust your UX and SEO strategies based on analytics and user feedback.

10. Follow algorithm changes

• Search engine algorithms are changing. Monitor updates to avoid possible errors and take into account new recommendations.

Integrating UX and SEO strategies not only increases website visibility and provides a pleasant user experience. You create a holistic, user-centric digital journey that satisfies both customers and search engines. This synergy is the basis for a successful online presence in today’s competitive environment.

A HARMONIOUS COMBINATION OF UX AND SEO IS THE KEY TO SUCCESS

The digital world is constantly changing, but the connection between UX design and SEO remains constant. This dynamic duo can be the difference-maker for a business. Just as a delightful user experience sets the stage for meaningful interactions, strong SEO ensures that your message finds its audience.

With SEO tools, you can not only keep up with the digital evolution but even get ahead of it. It’s time to step into the future – the digital renaissance is just around the corner!

Are you looking for the best on-page SEO tools to use on your website?

On-page SEO tools help you optimize your web pages according to search engine guidelines, increasing your chances of ranking higher in search results and attracting more organic traffic. They also provide information and recommendations to improve the user experience, resulting in increased engagement and reduced abandonment.

Additionally, on-page SEO tools automate and streamline the optimization process, saving you time and effort while implementing effective SEO strategies. So, if you hope to attract visitors to your website, you need these tools. In this article, we’ll talk about how we choose the best tools for on-page SEO on your website, as well as what it is about these tools and plugins that make them so great.

9 Best Tools for On-Page SEO

1. AIOSEO

The AIOSEO plugin is designed to optimize on-page SEO for WordPress users. It provides a user-friendly solution with a full range of tools and features to increase your website’s visibility in search engines. As a tool for optimizing individual pages, AIOSEO is useful because it shows you exactly what you need to do to optimize individual pages and displays recommendations at the bottom of any WordPress page or post or in the right-side menu.

Recommended Elements: AIOSEO contains all the recommended elements you should look for in a page SEO tool, such as:

• Comprehensive Capabilities: AIOSEO provides comprehensive content analysis, providing information and recommendations for optimizing site content, including keyword usage, readability, meta tags, etc. Additionally, the program automatically generates XML sitemaps for your website and integrates well with social media platforms and WooCommerce.
• User-friendly interface: This plugin has a user-friendly interface and intuitive features that make it easy to optimize your website content for search engines.
• Performance and Compatibility: AIOSEO is designed to work well with other popular WordPress plugins, themes, and hosts. The program is regularly updated and improved to ensure compatibility with the latest SEO standards and search engine algorithms.
• Reporting and Analytics: The AIOSEO plugin allows for advanced control over canonical URLs, manages redirects, integrates Google Analytics, and generates SEO audit reports.
• Support and Documentation: AIOSEO offers real-time technical support, provides useful technical documentation on its website, and maintains a blog.
  Plan Pricing: Plans include Basic, Plus, Pro, and Elite licenses, with the Basic plan costing $49.60 per year.

Why We Like It: AIOSEO is a great tool for optimizing website pages, with extensive optimization capabilities, a user-friendly interface, social media integration, local SEO capabilities, WooCommerce compatibility, and constant updates to help you stay relevant in the ever-changing SEO landscape.

2. Yoast

Yoast SEO is designed to help website owners and content creators optimize on-page SEO and is included in our list as an AIOSEO alternative. It provides tools and features to optimize keywords, improve content readability, and improve technical SEO elements. The goal of Yoast SEO is to improve website visibility, attract organic traffic, and improve search engine rankings. Plus, with page analytics, you can easily apply the plugin’s suggestions to your content without leaving your screen.

Recommended Items: Recommended items offered by Yoast that made it onto our list include:

• Comprehensive Features: Yoast provides comprehensive content analysis, including keyword optimization, readability, and overall SEO score. It offers real-time suggestions and feedback: internal linking suggestions, content previews, and more. It also generates XML sitemaps, allows you to set canonical URLs, optimize meta tags, and control how content appears in search engine results and social media.
• User-friendly interface: This plugin has a user-friendly interface that makes it easy to understand and implement SEO best practices, even if you are not an SEO expert. It provides clear instructions and real-time feedback to help you optimize your content effectively.
• Performance and Compatibility: The Yoast plugin is constantly updated with the latest SEO practices and algorithm changes. The tool is actively maintained and improved, providing access to the latest SEO features and recommendations.
• Support and Documentation: Yoast offers all sorts of training, webinars, FAQs for top articles, 24/7 Yoast Premium and Yoast Shopify support, and free support forums.
  Pricing and Plans: Yoast offers a free version of its plugin, users can choose a Premium plugin for $99 per year or a Subscription plan for $229 per year.

Why we like it: Yoast simplifies the process of optimizing your website’s SEO pages, helping you save time, improve search engine visibility, and enhance the user experience, which ultimately contributes to the success of your site.

Google Search Console

With the Google Search Console plugin, users can easily integrate Google Search Console functionality into a website’s content management system (CMS). It simplifies the process of reviewing your site in Search Console, submitting sitemaps, and monitoring key SEO metrics. With this plugin, website owners can effectively manage their website’s SEO performance and resolve any issues directly in the CMS interface.

Recommended Items: Some of the most requested features that make Google Search Console one of the best plugins on our list include:

• Comprehensive Features: GSC offers an incredibly useful URL Inspection tool to help you understand how Google has indexed and displayed a URL and troubleshoot any indexing or crawling issues. You can also test and validate the implementation of structured data to improve search results performance and content understanding.
• Performance and Compatibility: GSC helps identify and resolve mobile device-related issues to improve user experience and search rankings on mobile devices.
• Reporting and Analytics: With GSC, you can get data on impressions, clicks, average position, and CTR to understand how your site is performing in Google search results. You can also track the indexing status of pages, and evaluate the effectiveness of meta titles and descriptions by analyzing search queries and the number of clicks.
• Support and Documentation: Google provides a detailed Help Center where users can find tips and instructions for using Search Console, as well as answers to frequently asked questions.
  Pricing and Plans: Google Search Console is free to use. However, there are restrictions on its use.

Why we like it: First of all, we like that this plugin is free! (Using Google Search Console as an SEO tool allows you to make data-driven decisions, improve site performance, and improve your organic search visibility.

RankMath

RankMath is another good alternative to AIOSEO as it is a user-friendly and comprehensive on-page SEO tool. It is designed to optimize various elements of a website, improve its visibility, and increase its ranking in search results. Additionally, RankMath helps website owners and marketers effectively optimize their websites by tracking their SEO performance to increase online visibility and organic traffic.

Recommended Elements: RankMath offers all the important elements you need to boost your site’s performance with an SEO plugin, including:

• Comprehensive Features: RankMath provides content analytics that evaluates readability, keyword usage, internal linking, and other factors that impact SEO. Additionally, the plugin offers advanced schema markup capabilities, helps optimize on-page elements, and automatically generates XML sitemaps for your site.
• User-friendly interface: The plugin has an intuitive and user-friendly interface, making it easy for beginners and non-technical users to optimize websites for search engines.
• Performance and Compatibility: RankMath is designed to be compatible with other popular WordPress plugins and themes. It receives regular updates, bug fixes, and new features, allowing you to always stay up to date with the latest advancements in SEO.
• Reporting and Analytics: RankMath offers built-in tools to monitor your website’s SEO performance. It tracks keyword rankings, search impressions, and click-through rates. Additionally, RankMath seamlessly integrates with Google Search Console, allowing you to view important data such as impressions, clicks, and average position directly in your RankMath dashboard.
• Support and Documentation: The RankMath team provides support through an online knowledge base and community forums.
  Pricing Plans: There are three pricing tiers, including a Pro plan for $59 per year, a Business plan for $199 per year, and an Agency plan for $499 per year.

Why We Like It: RankMath is committed to simplifying the process of optimizing websites for search engines and helping users achieve better rankings and organic traffic.

SemRush

SemRush is a comprehensive SEO tool designed to help digital marketers and website owners improve their online visibility and search engine rankings. SemRush’s goal is to provide users with actionable insights, data-driven recommendations, and a range of features including keyword research, content optimization, and reporting. Using SemRush, users can optimize their on-page SEO efforts and drive organic traffic to their sites.

Recommended Items: SemRush comes with a number of recommended features that make it one of the best SEO plugins, including:

• Comprehensive Features: SemRush offers recommendations on keyword placement, meta tags, headings, content length, and on-page readability, and allows you to analyze competitor sites and their organic search rankings.
• Reporting and Analytics: SemRush conducts a comprehensive site audit for broken links, duplicate content, crawl ability, page speed, and other SEO factors, and tracks keyword rankings over time. Additionally, SemRush offers comprehensive reporting features to help you measure the performance of your on-page SEO campaigns.
• Support and Documentation: Help Desk, an extensive online resource center with a blog, help center, webinars, and more.
  Pricing and Plans: Semrush plans come in three tiers, starting with the Pro plan at $119.95 per month. The Guru plan costs $229.95 per month and the Business plan costs $449.95 per month.

Why we like it: SemRush is known for its extensive database, data accuracy, and user-friendly interface, making it a premier tool for SEO analysis and strategy.

MonsterInsights

With the MonsterInsights plugin, users can easily integrate Google Analytics with their WordPress sites. It allows site owners to access valuable data and insights about site performance, visitor behavior, and conversion rates. By making it easy to track and analyze, MonsterInsights helps you optimize your content, enhance your site’s user experience, and improve overall site performance.

Recommended Elements: MonsterInsights elements that earn it a spot on our best list include:

• Comprehensive Capabilities: Effective on-page SEO aims to increase conversions, whether it’s signing up for a newsletter, making a purchase, or filling out a form. MonsterInsights also offers mobile analytics to help you measure your site’s performance across different devices.
• User-friendly interface: The user-friendly interface makes it easy to navigate the analytics panel and retrieve the information you need to improve your SEO.
• Reporting and Analytics: With MonsterInsights, you can easily analyze the performance of individual pages and blog posts, determine which pages are popular, which have a high bounce rate, and how visitors are interacting with your content. With Google Analytics, you can use a variety of metrics to gain deep insight into how your site is performing.
• Support and Documentation: MonsterInsights has ongoing technical support and publishes a blog on its website.
  Plan Pricing: Plans start at $699.50 per year for the Pro 100 Site, increase to $849.50 per year for the Pro 200 Site, and go up to $999.50 per year for the Pro 500 Site.

Why we like it: While MonsterInsights is primarily focused on integrating Google Analytics with WordPress, its insights and data can indirectly support your on-page SEO efforts by helping you refine your content strategy, improve user experience, and increase conversions.

WP Rocket

WP Rocket is a caching plugin built specifically for WordPress sites. Its main purpose is to optimize the website by reducing page loading time and improving server response. With caching technologies, lazy loading, and other useful features, WP Rocket improves the user experience, increases site speed, and has a positive impact on SEO rankings.

Recommended Items: WP Rocket provides some of the most important features to look for in an on-page SEO tool :

• Comprehensive Features: WP Rocket provides caching of static HTML pages, which reduces server processing time and improves page loading speed. WP Rocket also offers options for minifying and concatenating CSS and JavaScript files and includes a lazy loading feature that delays loading images until they are visible in the browser viewport.
• Performance and Compatibility: WP Rocket allows you to optimize and clean your WordPress database, remove unnecessary data, and improve site speed.
• Support and Documentation: WP Rocket offers an extensive online help center containing technical documentation, video tutorials, access to the Facebook community, and direct customer support.
  Plan Pricing: Plans start at $59/year for Single, $119/year for Plus, and $299/year for Infinite.

Why we like it: WP Rocket is a powerful caching plugin for WordPress that indirectly helps with on-page SEO. This optimization helps improve overall site speed, user engagement, and speed of adoption, resulting in higher search rankings and improved SEO results.

Ahrefs

Ahrefs is a comprehensive SEO tool designed to help website owners, marketers, and SEO professionals optimize their online presence. It offers a range of features and tools for keyword research, content analysis, backlinks, and competitors. Using Ahrefs, users can improve their search engine rankings, increase organic traffic, and make informed decisions to improve their overall SEO strategy.

Recommended Items: Ahrefs contains a number of features that make it one of the best plugins for on-page SEO, including:

• Rich Features: Ahrefs provides useful tools like Keyword Explorer, which helps you identify valuable keywords to search for, Content Explorer, which helps you find popular and trending content, and Site Explorer, which gives you a complete overview of any site or URL.
• Performance and Compatibility: This plugin provides the SEO Toolbar, an extension that allows you to instantly get SEO metrics and data while browsing the web and analyzing websites on the go.
  Reporting and Analytics: Ahrefs performs site audits that analyze your site for on-page issues such as broken links, duplicate content, and missing meta tags, and makes recommendations for optimization. The plugin also offers extensive backlink analysis for you and your competitors, allows you to track keyword rankings, and monitors your results with a ranking tracker.
• Support and Documentation: Ahrefs provides customers with tutorials, FAQs, and best practices for each of the features it offers.
  Pricing: Plans include Lite, Standard, Advanced, and Enterprise licenses, with the Lite plan starting at $99 per month. The Standard plan costs $199 per month, Advanced costs $399 per month, and Enterprise costs $999 per month.

Why we like it: Ahrefs provides valuable data, information, and tools to optimize your site, drive organic traffic, and improve search engine rankings.

Clearscope

Clearscope SEO’s goal is to optimize the content of website pages to improve search engine rankings and visibility. It provides keyword research, competitor analysis, and data-driven recommendations to improve content relevance and quality. The ultimate goal is to help users create high-performing, user-centric content that drives organic traffic, improves user experience, and increases conversions.