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How to Become a Digital Marketing Freelancer in 7 Steps

Digital marketing is an important resource that organizations can use to promote their products or services. The career provides a range of employment opportunities, such as working in a company’s internal marketing department, in a digital marketing agency, or as a freelancer.

Learning more about freelancing as a digital marketer can help you decide if this is the right option for you. In this article, we define what a freelance digital marketer is, explain how to become a freelance digital marketer, discuss some of the benefits of this career, and provide tips for finding work in this field.

Who is a freelance digital marketer?

A freelance digital marketer is a digital marketing specialist who works remotely with various clients. They often work under a contract or on a project to complete digital marketing-related tasks. While they may specialize in a particular aspect of digital marketing, many of them have experience in multiple areas such as:

  • Consulting
  • Content Marketing
  • Digital Analytics
  • Advertising mailing
  • Graphic design
  • public relations
  • Paid advertising
  • Search Engine Optimization (SEO)
  • Social networks

Freelance digital marketers can choose which services they want to offer to their clients. Their responsibilities may also vary depending on the specific project or contract with a specific client. While specific responsibilities may vary, some common responsibilities of freelance digital marketers include:

  • Selecting, setting, and tracking key performance indicators (KPIs)
  • Creation of original content for blogs, websites, and social networks
  • Develop and implement unique digital marketing strategies
  • Interaction with the target audience of their customers
  • Implementation of campaigns to improve the ranking of their customers in search engines
  • Improving online stores to encourage purchases
  • Conducting paid advertising campaigns on social networks and search engines
  • Managing your customers’ social media accounts
  • Preparation of related materials such as promotional materials and graphics
  • Promoting the unique brands of your customers
  • Researching and writing case studies and white papers
  • Conducting webinars or training on digital marketing

How to become a freelance digital marketer

Here are the steps you need to follow to become a digital marketing freelancer:

1. Develop your skills

Develop your skills

Develop your digital marketing skills. This may include earning a degree in a related field such as marketing, communications, or public relations, or completing professional certifications. It is also often helpful for freelance digital marketers to have some professional experience before looking for freelance work. Explore opportunities to develop your digital marketing knowledge through internships and entry-level positions.

2. Create your brand

 

Create your brand

 

Determine how you want to present yourself to potential clients. Think about what services you want to provide and what you want customers to know about you. Developing your brand may also include choosing a name if you want to freelance under the company name and creating a logo to use.

3. Check out the requirements

Learn the requirements to work as a freelancer or self-employed professional where you live. Some states may require you to obtain certain permits or licenses depending on the type of work you do, especially if you plan to run a business. It can also help you know what taxes and fees you may have to pay as a digital marketing freelancer.

Also Read: 7 Simple Digital Marketing Hacks For 2022

4. Set your rates

Select the type of rates you want to charge, such as per project or per hour, and set the rates you plan to charge your customers. Think about your previous experience and the value you can offer your customers and determine the minimum amount you need to earn each month to be able to pay your bills. It may also be helpful to look into freelance rates for digital marketers with experience comparable to yours.

5. Create a website

Create a website to sell your services to potential clients. Be sure to include information about yourself and your authority, and highlight your experience and how clients can benefit from working with you. Make sure your website has ways for potential clients to contact you and a portfolio showing samples of your previous work.

6. Use your network

Alert the professional network of your desire to start freelancing. Ask if they know anyone who might be looking for experience in digital marketing. Consider contacting people you have previously worked with to let them know about your services.

7. Find potential customers

Look for potential clients to work with and seize opportunities to grow your client base. Check out jobs online for freelancers, such as professional networking websites. It can also be helpful to join online forums or groups where organizations post the types of digital marketing tasks they need help with.

Benefits of Working as a Freelance Digital Marketer

Some potential benefits of working as a freelance digital marketer include:

Earning potential

Freelancing allows you to dictate your earnings more than traditional full-time employment. You can set your rates based on your own preferences and you can continue to accept more projects if you are able to complete them. It’s also possible to work as a freelance digital marketer while also working in another part-time or full-time position, but it’s important to ask your employer about potential conflicts of interest.

Flexible schedule

Working as a freelance digital marketer usually gives you complete control over how many hours you work. This allows you to set your own work schedule and enjoy as much flexibility as you want. However, it is still important for you to meet any project deadlines you set with your clients and attend all scheduled meetings.

Low costs

All businesses have a cost of doing business, which refers to the money they spend on their operations. While freelance digital marketers may have some costs associated with their job, such as paying for hardware and software, they may have lower costs than traditional businesses and employees. They can also save money on expenses such as business attire, dining out, and travel expenses.

Distant work

Most freelancers have complete independence as to where and when they complete their work. Working as a freelance digital marketer usually only requires a computer with a good internet connection. This allows you to work wherever you want, such as working from home or traveling frequently to different locations for work. Working remotely also eliminates the need for commuting, which likely gives you more time to spend on leisure activities.

Workload management

By becoming a freelance digital marketer, you can decide how much you want to work and what type of work you specifically want to do. For example, you may prefer to work with clients in a particular industry or focus on one aspect of digital marketing more than others. However, it is important to remember that building a client base may require working with a large number of clients until you form a strong relationship.

Tips for Finding a Job as a Freelance Digital Marketer

Consider these tips to help you land a job as a freelance digital marketer:

  • Ask happy customers for recommendations
  • Be flexible in your rates when customers need it
  • Consider focusing your work on a specific niche
  • Develop a strong brand that you consistently sell
  • Include testimonials from satisfied customers on your website
  • Keep in touch with your customers with email marketing campaigns.
  • Seek an experienced digital marketer to mentor you
  • Use social media to advertise yourself and connect with customers

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Vikas August 6, 2022 0 Comments

5 Most Effective Ways To Speed Up Website Loading

The speed at which your app or site opens is reflected in the first impression users get. This article lists working ways to minimize page load time.

INITIAL DOWNLOAD TIME

The time that passes from the moment a user or client enters your site’s domain name to the moment they see the content is the most important few seconds you have to make a good first impression.

According to Amazon, every 100 milliseconds of delay costs 1% of sales.

And yet, many web developers treat download speed as something of secondary concern. They add more and more libraries and features and gradually start to notice a drop in conversions. Worst of all, these losses are hard to detect—users leave slow-loading pages before the site has time to store any metrics.

Some of the methods below can be implemented on the front end and some on the back end. Either way, web applications should load quickly.

 

1. USE THE RIGHT METRICS

The first thing you need to do is add metrics. The boot process has many steps, and you won’t know where the bottleneck is until you start monitoring the right parameters.

Below are the most important steps in the download process.

In other words, you must track the metrics for each segment of this chart.

Let’s look at how this can be done.

Time from browser request to response

Track this indicator on your server. You need to determine the time from the moment your API receives a request to the time it issues a response. Depending on whether external calls are made to, for example, databases, there may be a minor or a significant bottleneck here.

Time from sending to receiving a response

This is harder to measure, but one possible way is to add a timestamp when your response leaves your server and compare it to the time on the user’s side at the first possible moment (script tag in the header of the HTML page).

Getting a response to the first rendering of content

First Contentful Paint is the time from the moment you navigate to the site until the browser renders the first bit of content from the DOM. It could be something as simple as text, a background, or a loading indicator. You can measure the parameter using Lighthouse in the Chrome Developer Tools.

Time from the first rendering of content to the rendering of the largest element

The largest Contentful Paint is the rendering time of the largest element visible in the user’s viewport. Usually signals the end of the page rendering process when the user sees a full screen. This time can also be found by running Lighthouse.

Drawing the largest element and time to interactivity

Finally, the time to interactivity is the point at which the user can perform actions such as scrolling, clicking, and typing. A high score on this metric is especially troublesome. The user sees a rendered screen in front of him, but cannot do anything contrary to his expectations! This metric can also be measured using Lighthouse.

2. SHORTEN THE CODE

SHORTEN THE CODE

 

Having received all the necessary metrics, you can start optimizing – you have to look for compromises. With the help of measurements, you will understand which ones are worth going for.

A lot of code can be added to an app before anyone notices the difference in loading speed between it and a blank page. Sometimes it is so small that changes are not noticeable from build to build until one day the site starts to seem slow. You understand that your application is bloated, and this is the moment to go for code reduction.

When shortening the code, you get two speedups at once:

  • your application is transferred over the network faster;
  • the user’s browser finishes parsing the code faster.

The first acceleration is insignificant. Since requests are compressed over the network, reducing 1 MB of source code in the output can result in a savings of only 10 KB. At the same time, the benefit of faster parsing is much more noticeable. Your users are likely to run your application on a wide variety of browsers and computers, many of which don’t have the processing power to analyze the code quickly enough.

They may also use mobile devices with even less processing power. The difference after optimization can reach several seconds.

Thus, the less code you have, the faster the browser can finish parsing and start running the application. If you want to show the loading screen using Javascript, then it will also need to be processed, which will also take time.

Let’s say you don’t want to cut features or remove them altogether. Luckily, there are some good ways to shorten the code:

  • Run it through minifiers . Minifiers make long names short (signUpDarkModeButton becomes ss), remove whitespace, and perform other optimizations to make your code as compact and lossless as possible.
  • Import individual functions. Libraries are often chock-full of what you don’t need but packaged in a common package. Let’s say you only need a certain function. Instead of importing the entire library, you can import just the code you need.
  • Remove dead code. Sometimes there is code left on the site for debugging or deprecated features that are no longer used. JavaScript offers tools like Webpack that can detect dead code or unused dependencies and automatically remove them from the production build.

3. DIVIDE THE CODE INTO FRAGMENTS

Once you’ve optimized your application, you can move on to shortening the code required for the initial download.

Let’s say 20% of your code is used to work with some application features that users can only get to after a few clicks. Before showing the loading screen, the browser will spend time parsing. Dividing the code into fragments will significantly reduce the time to interactivity.

Skip the confusing import dependency graph for all your Javascript files. Instead, identify areas that are easy to cut. For example, some component loads several heavy libraries. You can isolate it into a separate file and then only import it when the user is ready to interact with it.

Choose a library for lazy loading depending on the framework you are using. No need to go overboard and separate each component – in this case, the user will receive a fast initial load but will have to wait for each subsequent interaction. Find the largest parts of the code that can be segmented and optimize them.

4. USE SERVER-SIDE RENDERING

Since browsers must do heavy code parsing and compilation, and users work on Chromebooks and mobile devices, one common method to reduce load times is to partially outsource this task to servers. In other words, instead of providing a blank page and filling it with data through Javascript, as is the case with most modern single-page applications, you can host an engine of your own (for example, Node.js) and process as much content as possible through it.

Your servers are much faster and more predictable than users’ browsers. Some of the code will still need to be processed on their devices in order for the app to be interactive. However, server-side rendering can fill up a lot of the data. The user will get a page that already displays a loading screen, or at least a progress bar.

And if the data is needed for the initial view, the client does not need to make a separate request to get it, it will already be available for use in the application.

5. COMPRESS ASSETS

It is the assets that bring the page to life. Only after they are rendered will the site appear to be fully loaded. This includes backgrounds, user interface icons, profile pictures, and other files. Oftentimes, assets will shift the layout, causing the page to jump during loading if the user tries to interact with its elements. Sometimes the time of drawing the largest element (LCP) depends on them.

At the same time, assets are one of the heaviest parts of the application. Images can be several megabytes in size, and downloading a large number of icons can easily exceed the browser’s maximum concurrent network request limit, resulting in stuttering.

In most cases, you should not download an image from the Internet and use it in an application without processing. Pictures should be reduced to the smallest possible sizes, depending on how they will be displayed. If the user’s avatar is inserted into a tiny 50px by 50px element without modification, your app will take time to fully load the large image and then scale it down.

In addition, pictures can be compressed depending on their format. At the moment, the web is the preferred option, but compression technology is constantly improving and better alternatives are on the horizon. Given the huge number of different formats, some browsers do not work with the newest ones. Fortunately, they usually allow you to download the files that are supported.

Considering the above, choose the most up-to-date and efficient compression formats, but leave old versions of files as fallbacks, using fallback elements for videos and images.

CONCLUSION

These are the five most effective methods that will allow your customers to load your site at lightning speed. With them, you will improve user experience and conversion rates, as well as increase your ranking in search results, as low load times are good for SEO. 

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Vikas July 27, 2022 0 Comments

9 Ways To Increase Video Visibility With Seo

You’re probably tired of hearing about the great things about video marketing and its ability to generate and convert leads. Therefore, we do not blame you for wanting to create your own corporate video and show it to everyone.

But did you know that creating a video is just the first step of a successful video marketing strategy?

Once you’ve completed your video, you’ll need to distribute it effectively. After all, the marketing potential of a video can only be unlocked if people can find it!

Realize that the audience is not ready to go the extra mile to find your commercial or explainer video. People are more likely to focus on the first page of search results or individual landing pages, ignoring everything else. With this in mind, to get the most out of your video, you must develop an effective SEO strategy that will ensure that potential customers see it.

That is why we are here today and gathered! In this article, you will find useful SEO tips that will help you get your video to the top of the search results. Let’s get down to business!

 

1) CHOOSE THE RIGHT HOSTING PLATFORM

 

THE RIGHT HOSTING PLATFORM

 

This is probably the easiest but most important step to increase the visibility of your video: determine where to place it.

Of course, the most obvious option is YouTube. Speaking of SEO and video, we just can’t help but mention the second largest search engine in the world. In addition, it is dedicated exclusively to video content.

But there is another good reason for posting videos on YouTube.

We are talking about the impact of this platform on the issuance of Google. The search giant owns YouTube, so it makes sense that it would prioritize its own platform when ranking videos.

However, there are still a number of other video hosting sites. Like YouTube, they can become a place to host your video. Most of them target a specific niche. Some of them may be more relevant to your audience than others. For example, Vimeo is an ideal choice for those whose potential customers are made up entirely of movie lovers. At the same time, Behive is good if your audience is primarily engaged in design.

Social video platforms like IGTV are also a viable alternative for video sharing if you’re targeting young people.

 

2) OPTIMIZE YOUR VIDEO TITLE AND DESCRIPTION

 

Optimizing your video title and description is killing two SEO birds with one stone.

On the one hand, attractive titles and descriptions attract more organic clicks and views. This increases the reputation of your video in the eyes of search engine algorithms, helping you rank higher in the SERPs.

On the other hand, titles and descriptions are a goldmine for keywords. You can add relevant keywords there so that your video is easily found by people (and search engines) who enter relevant queries.

To get the most out of this strategy, try to use the master key at the very beginning of the title, and include other relevant words in the video description.

This is easier said than done. The keywords will definitely be similar to each other. Your job is to make the title and description sound natural, not like automatically generated lists. Pay special attention to this and enter keywords as organically as possible.

 

3) CREATE AN IRRESISTIBLE PREVIEW

 

Creating an attractive thumbnail image for a video can lead to a higher click-through rate and therefore better positions in the SERPs.

To take full advantage of this tiny but powerful tool, always use your own sketches.

Freeze-frame images offered by YouTube and other video hosting platforms often do not appeal to viewers. On the other hand, custom thumbnails allow you to add all sorts of useful elements to your image, including:

  • Intriguing or descriptive text. It is better to use a large, noticeable font.
  • Expressive faces that remarkably attract viewers.
  • Bright colors that will help make your preview more visible.
  • Your brand logo or color palette. This will make your content more recognizable to viewers.

By choosing the right image and adding some of these elements to it, you can get a thumbnail that can capture the attention of viewers.

 

4) DON’T FORGET TO ADD DECRYPTION

 

Search robots can only envy Siri, Alexa, Cortana, and the like. The fact is that the former is still not able to distinguish between audio content, not to mention audiovisual content. As a result, the keywords mentioned in your video will not be SEO-optimized unless you include a transcript.

The transcript is a text file containing all the words from the video. In fact, this is what video subtitles are made of.

The process of translating a video into words can be done manually or using an automated program. The latter method is usually much faster, but also less accurate – especially if the subjects of the video have a strong accent. Therefore, it is always useful to have a person who writes or at least proofreads the transcripts.

 

5) PLACE YOUR VIDEO ON A SEPARATE LANDING PAGE

 

 

 

We have already discussed placing the video on a suitable hosting platform. But what about creating a landing page exclusively for your video? It’s impossible to go wrong with this tactic.

For starters, video helps increase time spent on your site, as people prefer to stay on your site by watching a video rather than reading text. For the same reason, audiovisual content contributes to lower bounce rates.

In addition, the Google algorithm prioritizes individual pages with videos, which allows them to rank higher in the SERPs.

Still not enough reason to add a video to your landing page? Well, here’s another one, even though it’s not related to SEO: Videos convert leads better than text and images. Is this not enough?

 

6) PRIORITIZE VIDEOS

We suggested creating a landing page exclusively for your video since Google crawlers only index one video per page. Therefore, if you post multiple videos, only the first one will be marked by the search engine.

Keep this in mind, because your site visitors are unlikely to start scrolling down the page in search of a hidden video. They will simply choose the video that is most accessible to them!

With this in mind, it’s worth prioritizing video content. We recommend that you keep only one video per page, but even if you don’t want to follow this advice, remember to post the most important video first. In the end, it is he who will attract the attention of visitors and search robots.

 

7) DRAW ATTENTION TO YOUR VIDEO

 

Your video, without a doubt, should be the centerpiece of the page so that visitors can see it as soon as the site loads. This implies the rejection of unnecessary details and the creation of an element that is noticeable at first sight.

It also helps to tweak the aesthetics of the landing page to match the content. It will be better if both the landing page and the video carry the same message about your brand and its products or services.

To sum it up, the landing page should be entirely dedicated to your video. Everything is extremely simple.

 

8) EMBED YOUR VIDEO ON ONE PAGE

It is quite normal to upload your material to video hosting and landing, but it is usually not worth going beyond these limits.

It may seem that placing videos on different pages will allow you to target different keywords, but in fact, this way you risk worse SEO.

Basically, writing multiple pages for the same video will create more search engine competition for your main landing page with that video. And what is the most paradoxical, you will compete with yourself!

This tactic can be detrimental to your website traffic and SEO, so try to focus your efforts on one page.

 

9) IMPROVE YOUR SEO STRATEGY WITH QUALITY CONTENT

 

 

This is probably the top tip for today: When it comes to video SEO, quality content is your best ally.

The reason is simple: it introduces specific elements that can significantly impact your SEO strategy. These include:

  • more views;
  • increase in shares;
  • more backlinks to your site.

Yes. People are more likely to watch, share, and link to quality and relevant content. And it directly benefits your SEO!

As you create your video and develop your SEO strategy, keep in mind that high-quality content is one of the best ways to increase your video’s rankings.

 

CONCLUSION

Distributing the video correctly is just as important as creating great audiovisual material. By “the right way” we mean “taking care of your video’s SEO”.

Because potential customers can only find a video if it ranks high enough in the SERPs, you need to optimize your SEO strategy to make it as visible as possible. The tips on this page will help you with this, but you need to apply them on a regular basis.

The Internet is constantly changing, and with it, people’s interests and search queries. It is unlikely that you want the video to go unnoticed. Adjust your SEO strategy from time to time to adapt to changes.

Now you know how to properly promote videos with search engine optimization. We hope this article will help your video get to the top of the search results!

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Vikas July 5, 2022 0 Comments

7 Tips for YouTube Competitive Analysis

To understand what the audience likes and collect ideas for content, you need to monitor competitors on YouTube.

This data will help you understand the trends and interests of viewers; follow popular queries; define new goals and make adjustments to your own video marketing strategy.

 

7 useful tips for YouTube competitive analysis.

 

Content:

Tip 1. Identify Leading Competitors
Tip 2: Research competitor keywords
Tip 3: Analyze YouTube’s Role in Your Competitor’s Marketing Strategy
Tip 4: Consumer Perspective on a Competitor’s Channel
Tip 5. Analysis of competitor activity
Tip 6. Analyze audience reaction to competitor content
Tip 7. What are competitors not doing?
Conclusion

 

Tip 1. Identify Leading Competitors

 

Competitors in the marketplace and YouTube are not always the same.

Consider the YouTube platform not only as a video hosting tool, but also as a search engine – pay attention to SEO. Optimize content for your audience’s expectations.

Consider video traffic and compare it to the traffic it sends to your website. Please note: the channels with the most traffic in both directions get into the top.

Leading competitors are YouTube leaders in your niche.

 

 

 

Tip 2: Research competitor keywords

 

 

Analyze popular searches for your niche and see which keywords drive more traffic to your competitors.

By entering a query into Google through the video search in the SERP, you will see the most effective videos with this keyword.

 

Tip 3: Analyze YouTube’s Role in Your Competitor’s Marketing Strategy

To decide on a video marketing strategy, you need to understand how much effort your competitors are putting in.

Some companies use YouTube as their main marketing channel, others as an auxiliary tool or to raise awareness.

Your job is to understand how much traffic your competitors are getting to your site from YouTube and compare it to traffic from other marketing channels.

 

 

Tip 4: Consumer Perspective on a Competitor’s Channel

Imagine that you are an ordinary spectator. Answer the question: “What do you like and dislike about the channel?”, “What features do your competitors use?”

More attention should be paid to the videos with the most views: analyze what makes them popular and how the author captures the audience.

Pay attention to design elements, sounds, style, number of likes.

 

 

Tip 5. Analysis of competitor activity

Analyze the frequency of publications: Do competitors follow a certain schedule? How many posts per week? How long is the video?

Pay attention to the types of video: standard or informational combined with advertising.

Insert music: periodically during the video or at the beginning / end.

 

 

Tip 6. Analyze audience reaction to competitor content

Viewer comments on videos are a source of ideas for your content. Reading the opinions of the audience, you can understand what they like and what they don’t.

Some people write their ideas to improve the content – you can take note. Pay special attention to repeated negative comments – this way you will understand how not to do it.

 

 

Tip 7. What are competitors not doing?

It’s best to start with basic videos – then you will understand why experienced authors do not use certain techniques.

Keep it simple and fun!

 

 

Conclusion

Video marketing is a constant tracking of trends, where the correct analysis of competitors plays a key role.

Profit from competitive analysis in YouTube: understanding what the audience likes; collecting ideas for content; monitor trends and take a fresh look at your own marketing strategy.

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Vikas June 28, 2022 0 Comments

Cro Or Seo: How To Use Them At The Same Time With Maximum Efficiency

For your digital marketing strategy, the day will surely become significant when you notice that successful SEO optimization has led to an increase in traffic. Imagine that in addition to this, the conversion rate will also increase. This can be achieved by selling, buying, or obtaining additional information about the client that will help you stay in touch with him longer. Overall, success in SEO and CRO is always a huge plus for your business.

Also Read: 5 Tips For Creating An Seo Optimized Website

It is not easy to achieve such results. Without hard work, this can not even be dreamed of. You should learn all the similarities and differences between CRO and SEO if you want to increase the effectiveness of your digital marketing strategies. Let’s do it right now!

 

What Is Conversion Rate Optimization (CRO)?

 

What Is Conversion Rate Optimization (CRO)?

 

Conversion Rate Optimization (CRO) is the process of converting website visitors into customers. In the language of marketing, you change the state of a person from simple interest to a desire to spend money on your products or services. However, a successful CRO involves more than just buying goods and services.

Successful conversions can also be about obtaining information about customers through their voluntary actions. This data can be obtained when filling out contact forms or subscribing to newsletters. These and other tactics allow you to use information about the client in order to stay in touch with him longer for repeat conversions.

 

WHAT IS THE DIFFERENCE BETWEEN CRO AND SEO?

 

SEO and CRO are two different entities. The peculiarity of working with them is that in order to achieve the ultimate goal, they must be used simultaneously. The job of SEO is to improve your website and search rankings to increase traffic. At the same time, CRO is necessary for the conversion of attracted visitors.

Let’s take a closer look at the differences between CRO and SEO:

 

CRO

 

As mentioned earlier, conversion optimization focuses on turning traffic into sales. CRO is influenced by SEO, but there are also elements that are independent of it, including:

  • Unindexed pages. These are pages that are not crawled by search engines, including Google. Therefore, there is no need for SEO. The only thing that matters for such pages is a great user experience for a successful CRO.
  • Attracting attention. To convert, CRO seeks to entice the buyer. You can attract customers both through marketing campaigns and a good user experience. At the same time, SEO relies more on keyword strategy and following the rules of search engines in order to increase the ranking of a site in SERPs.
  • Design. Having a good design that helps users is very helpful in running a successful CRO. You must do everything possible to attract customers and keep them on your site for as long as possible. Despite the seeming simplicity, creating a user-friendly and functional website can cause problems with SEO. In turn, search engine optimization can negatively affect the user experience, which will worsen CRO. When developing a website design, it is important to find a balance between the two strategies.

SEO

 

 

 

Many components of search engine optimization are not reflected in CRO. Here are some of them:

  • invisible elements. SEO involves the creation of various components of the site that help enhance its value. These invisible elements include meta tags, micro-markup, alt tags, and more. Anything that goes unnoticed by the user has no effect on CRO but is an important part of SEO.
  • Traffic. Search engine optimization aims to generate traffic and attract attention to your site through ranking. Unlike SEO, CRO is used to convert visitors, not increase their number.
  • Keywords. Keywords are the most important component of SEO optimization. Selecting and using specific keywords allows your digital marketing strategy to increase traffic and draw attention to your site. With conversion optimization, you are more focused on pleasing the customer than the search engine. Keywords require precision – changing a word or changing a certain order in a phrase can hurt your SEO strategy.

For The Benefit Of Your Marketing Campaign?

 

 

SEO and CRO serve two different purposes. However, they are designed to make your business more successful. Despite the clear differences between CRO and SEO, when combined, you can achieve incredible results. Here are a few strategies that will allow you to effectively combine conversion rate optimization with search engine optimization.

 

1) Optimize Meta Titles and Descriptions

Optimizing the meta titles and other descriptions on your site will take your business one step closer to achieving better results in both SEO and CRO. The first thing you need to do is get people to visit your site from search engines (after it ranks first, of course). After that, start testing meta titles and descriptions.

When examining meta titles and descriptions, evaluate the data simultaneously in terms of SEO and CRO performance. For search engine optimization, what keywords you use in your meta descriptions is important. For effective CRO, you need to determine which keywords bring the most conversions. After receiving and analyzing these results, send them to your marketing team and tell us what details you find most useful, effective, and valuable for future campaigns. This type of information can also be found using the free Google Search Console tool.

 

2) Optimize content for high-intent keywords

Getting the right customers and leads have a big impact on the intent of a keyword. Keywords should be suitable for different levels of the sales funnel: awareness, interest, desire, and action.

  • Awareness. This is the top of the funnel, the widest part of it. This level generates curiosity and brings in traffic. Most of the users begin their acquaintance with your site from it.
  • interest and desire. Are in the middle of the funnel and start to include longer and more specific keywords. At these levels, people better understand what they want. Here, narrower terms are used.
  • Action. The lowest part of the funnel includes more specific and longer keywords. At this level, the conversion rate is higher – more people are ready to make a purchase or take another targeted action.

All content can be optimized for CRO, but keywords with a call to action from the bottom of the funnel are best – they help generate leads and increase the number of buyers. It is important to achieve a high share of impressions among such visitors. You need to create content that targets these keywords in order to appear at the top of the SERPs and drive more traffic.

3) Implement and test different calls to action

CTAs (calls to action) are a great way to combine SEO and CRO. They should grab the attention of visitors and provide them with additional information to explore. There are different types of CTAs, including buttons, text links, forms, clickable phone numbers, and more. Calls to action can also be presented as resources for more information. When you offer this option, it gives the user the opportunity to dive deeper into your site and stay longer on it. It also helps to increase the number of conversions, which is necessary for CRO. One way to add value with SEO is to add keywords to your calls to action, which will have a positive impact on your content overall.

4) Get valuable insights with heatmap tools

Heatmap tools provide valuable information that can benefit both SEO and CRO. They provide a click map and scroll depth data (percentage of people scrolling through the page and viewing content), as well as track which areas of the page are most often clicked or hovered over.

These tools are useful because they allow you to understand what most attracts visitors to your site. You will determine what information should be moved up or down and how to get people to view the entire page. You can also find out what content attracts the least number of visitors and what you should pay attention to when developing marketing strategies.

TAKE IT TO THE NEXT LEVEL WITH SEO AND CRO

CRO and SEO are two essential elements in any digital marketing strategy. It is important to understand their similarities and differences in order to enhance the effectiveness of future campaigns. Also, this knowledge will positively affect many other factors.

In some cases, it seems almost impossible to manage both CRO and SEO at the same time. Fortunately, the External Code web studio can help you with this! With our affordable SEO services, you can add value to your website and business.

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Vikas June 13, 2022 0 Comments

8 Actionable Tips to Improve Your Keyword Rankings on Google

Google, in its quest to provide users with the most relevant search results for them, updates its algorithm several times a year. Although some of them are so minor that most will never notice the change, Google releases updates from time to time that has a significant impact on page rankings.

The days when it was enough to place keywords everywhere on the site, believing that the more the better, are long gone. The search engine algorithm has become more complex, therefore, it now better understands the purpose of queries. And this means that Google prefers sites that provide the most relevant answers to these queries. Resources that are simply filled with relevant words and phrases are left without a high bot score. In this article, we’ll take a closer look at the various ranking factors and find out how you can use keywords more effectively to drive search traffic.

Content:

  1. Measure your rating
  2. Target relevant keywords
  3. Clean up the site structure
  4. Optimize keywords for users and search engines
  5. Create compelling headlines
  6. Stay up to date with algorithm updates
  7. Let’s answer the questions people ask
  8. Constantly optimize and improve the content
  9. conclusions

1. Measure your rating

The first thing to start with is ranking measurement. Without a clear understanding of the baseline performance of your keywords, you won’t know how much your metrics have improved. We recommend that you export your keyword data from Google Search Console and save it for future reference. So you can evaluate the results of your work and understand how much you have progressed in SEO

Analysis of this data will help determine:

  • Most valuable keywords
  • Opportunities for improvement
  • Keywords that are ineffective

Regularly monitor the ranking of keywords to monitor the growth dynamics and notice the drawdown in time.

 

2. Target relevant keywords

In order for keywords to meet business goals and represent real value, it is important to understand what the search goal is, behind them, and the difficulty of ranking. Assessing the difficulty of ranking for a particular keyword will help you understand how much effort will be required in content development. If terms and phrases have their own specific meaning for you, then for Google it can be a completely different meaning.

Understanding the intent, whether it’s an informational, transactional, or navigational query, will help you identify the stage of the funnel that your page visitors are in. It is very important to conduct a thorough analysis of the search results. See which sites are ranking first in search results for your main keywords, look out for:

  • Related Inquiries
  • People also ask
  • Google autocomplete suggestions
  • Other advanced search features

Also, don’t ignore long requests. Despite the fact that their demand volume is likely lower, you may miss out on the target audience that is ready to buy.

3. Clean up the site structure

Having the right structure will help solve any technical issues that might reduce the visibility of a keyword. If your site is difficult for users to navigate, and search bots find it difficult to crawl, it will most likely affect your keyword rankings. It is important that the resource has a solid structure, working links, and unique content. In solving all priority technical problems, a thorough SEO audit.

 

Clean up the site structure

4. Optimize keywords for users and search engines

Many people are so obsessed with optimizing content for Google that they forget about the ultimate goal of promotion, which is to attract the target audience. Despite the fact that search engines and people read and digest content differently, there are common characteristics that will help you create content with both factors in mind.

Robots and humans prefer:

  • Clarity and brevity
  • Exact information
  • Lack of jargon
  • When subtopics are related to the cover

This is important to consider from the very beginning of content creation.

5. Create compelling headlines

Using the right tags and headings will improve the overall readability of the text and enable search bots to follow the hierarchy from the most important on the page to the least important. It’s the first thing users see in search results and on social media. The title tag is a great opportunity to grab the user’s attention and encourage them to click through to the page. Determine the page you want to rank for each target keyword and then make your title stand out from the rest. Properly chosen title tags can improve the visibility of keywords and positively affect other SEO metrics.

6. Stay up to date with algorithm updates

A good SEO specialist is always up to date with the latest updates. This helps track fluctuations in keyword rankings and traffic. You will be able to identify potential reasons why the site is affected by the update and how it affects certain keywords and pieces of content. It’s important to always stay up to date with the latest changes, so you not only keep your keyword rankings stable but also constantly improve them.

7. Give answers to questions people ask

Google strives to provide users with the best answers to their questions. Looking at the new and improved SERP features that we have seen over the past few years, these are:

  • Featured snippets (or answer blocks)
  • People also ask
  • Knowledge Panels
  • Videos carousels

Optimizing for featured snippet results for high-priority keywords is now an integral part of your SEO strategy.

 

Give answers to questions people ask

8. Constantly optimize and improve the content

There are many factors that are important for SEO, but the content is still the most important. Focus on the quality of the published material. The Google Guidelines explicitly state the importance of EAT, i.e. competence, authority, and reliability. Your content should convince both search engines and users that you are a trusted expert on topics related to the keywords you are using. But since the results of the search engine are constantly changing, it is necessary to regularly optimize and improve the content of the site. Refreshing content means that you offer users relevant and up-to-date information, thereby increasing the visibility of keywords. If the content is outdated, it’s likely that your suggestion keywords will rank lower.

Conclusions:

Given the latest changes and trends from Google, in order to ensure high keyword rankings, it is important to focus on what users are searching for and take into account the experience of site visitors. Focus on providing useful information to users by tailoring your content to their needs. This will please both users of your resource and search bots.

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Vikas June 6, 2022 0 Comments

7 Simple Digital Marketing Hacks For 2022

Digital marketing trends are constantly changing. Every year new marketing strategies emerge that need to be analyzed and integrated into the plans of both large and small businesses. Otherwise, you can suffer serious financial losses.

When it comes to online search, Google is way ahead of the competition. The search giant is responsible for 94% of all organic and 96% of smartphone search traffic. This makes getting your site on the first page of Google search results the single most important success factor in digital marketing.

The good news is that the size of your organization doesn’t matter to the Google algorithm. Only those who use methods approved by it will be able to see your website on the main site of the search engine – the first page of search results.

Let’s take a look at some simple internet marketing tricks that will help you get your site higher in the search results and get the most out of your incoming traffic.

 

7 DIGITAL MARKETING HACKS

 

1. Optimizing your Email marketing strategy

 

Optimizing your email marketing strategy

 

An E-mail has been around for many years and is not going anywhere yet. According to the survey, approximately 80% of marketers have seen an increase in email engagement over the past twelve months.

These are not all interesting statistics for those who are going to use email in marketing campaigns. On top of that, email marketing has the highest return on investment for small businesses. Of course, this is only possible with a well-designed newsletter template with concise text and an interesting message.

Also Read: Top 3 Email Marketing Campaign Trends For 2022

One of the most effective marketing tools is the ability to segment your email strategy according to your customer base. For example, marketers constantly use the holiday season to their advantage, offering customers incentives such as giving out discount codes to those who leave the site with a product in their cart.

 

2. Application of the AIDA model

 

AIDA is an abbreviation that stands for Attention (attention), Interest (interest), Desire (desire), and Action (action).

This marketing model has been around for a long time – to be more precise, since 1898. Do you know why? Because she is still working.

Moreover, AIDA handles almost all marketing channels very well. It helps to capture the reader’s attention, create a sense of desire, pull the strings of the soul, and provide a solution to the problem. This proven model has been used in the past, is still in use today, and will definitely remain in demand in small business marketing campaigns next year.

3. Use of video marketing

 

Use of video marketing

 

Video has become the driving force behind digital marketing and that trend doesn’t seem to be changing anytime soon. According to the study, by 2022 video content will account for almost 82% of consumer internet traffic.

Live streaming and branded videos are two of the most popular video marketing trends right now. Every year, people continue to find new and interesting ways to engage their audience through video content.

The beauty of using live streams is that they are interactive and allow viewers to join or participate in a conversation through comments that can be answered immediately. By some estimates, streaming will account for 13% of all video traffic by 2022, making it a great strategy for businesses looking to think outside the box.

Contrary to popular belief, it doesn’t cost you a fortune to create an explainer, how-to, or product demo video. All you need to do is invest in a good camera and microphone. You can also just use your smartphone. You don’t have to spend large sums of money on expensive video editing software – you can use common applications that are powerful enough to create videos that look professional.

In order to generate more search traffic for a site, you must make it user-friendly, fill it with informative content, and solve a specific problem that your target client is facing.

Optimizing your YouTube video with relevant keywords will increase the chances of it getting more views. Particular attention should be paid to the name: it should sound unique and attractive. For example, “Learn how to tie a bow tie” doesn’t sound as good as “Learn how to tie the perfect bow tie.”

While there may be many other videos on the same topic, your goal is to make your content stand out from the rest.

 

4. Create new content

 

The content you post is the currency for your marketing strategies. Although creating regular blogs and articles is useful for generating traffic, you can’t get by with simple informational texts. More and more companies are realizing the importance of engaging with their audience. In fact, many successful brands use engaging content alongside their content to attract customers.

Recently, new content has been gaining popularity. This includes content published alongside traditional blogs, articles, e-books, and videos. As with video content, you can use polls, quizzes, and contests to create engaging content that will engage your audience, where customers can vote or share their opinion on a particular issue. Make sure that content like this is relevant to your business.

Expiring content, which was largely inspired by the Snapchat model, also continues to gain popularity among young people. It is available on your website or social networks for a certain period of time and is subsequently deleted. This will create a sense of urgency that can spur viewers into action. To interest your audience, you can offer, for example, a discount code that will only be available for a limited period of time.

5. Understanding the difference between marketing and branding

 

difference between marketing and branding

 

Before investing in online marketing, you need to understand the difference between marketing and branding. Although the two terms are sometimes used interchangeably, they have very different meanings.

From a consumer’s perspective, your brand will not be a product or service you provide, but rather a logo, website design, and messages from you across all the platforms you use. In other words, branding is how the audience will perceive your business.

On the other hand, digital marketing uses tactics designed to strengthen your brand. In other words, your marketing efforts should reinforce your brand message, not the other way around. However, this is where small businesses often fail. They use marketing campaigns that are more focused on their product or service, rather than on generating interest and building a social media community.

Openly promoting your product or service on social media will not help you build a community of loyal followers. In fact, this approach can have a negative impact on the overall appeal of your brand.

 

6. Effective use of LSA

 

LSA (local services ads) are similar to Google Ads but very different from them in terms of the effectiveness of promoting products or services. In short, these are pay-per-lead ads that recently started appearing at the top of Google search results. First launched in 2017, LSAs are slowly gaining popularity and entering smaller markets.

At the moment, such advertising seems to be especially useful for those who provide services in the home. These include, for example, electricians, locksmiths, painters, cleaners, and plumbers. If you provide any of these services, it’s worth taking advantage of the LSA to increase your outreach. However, such advertising may be useful for other businesses as well.

Unlike Google Ads, you don’t have to pay for clicks, but for leads that are relevant to your business.

Here’s how Local Services Ads work:

  • You can set a weekly budget based on the average number of potential leads you expect to receive.
  • Leads can be challenged if you feel they are irrelevant or useless. In such cases, they will be returned to your account.
  • While you may end up spending more than your average weekly budget on LSA, it’s unlikely that you’ll end up spending more money each month using this model. Setting up ads is also relatively easy.

 

If you have the patience, using LSA can be a good way to attract potential customers. If you’re promoting a startup or small business on a budget, then it’s probably worth postponing this type of ad until later.

 

7. Smart SEO

 

Smart SEO

 

Some people claim that SEO is dead. We cannot agree with this. Now search engine optimization is more important than ever when it comes to indexing a site by a search engine. Even though SEO trends are constantly changing, there is one area that Google seems to be focusing on – the difference between search and intent.

Read More:  Search Intent and SEO: a Quick Guide 2022 

This means that in order to successfully promote your site, you need to segment the queries you want to rank for and make competitor analysis an important part of your SEO strategy.

If we’ve learned anything from the past, it’s that proven method that still works in online marketing. In some cases, the simpler, the better.

Proven digital marketing practices provide small businesses with guidance on what strategy to use to improve digital marketing results. But as they say, these formulas are not set in stone, which means you need to constantly adjust your digital marketing strategy to get the best ROI.

Time-tested methods give small businesses the opportunity to determine which strategy to follow to improve digital marketing results. However, these formulas are not the ultimate truth. If you want to maximize your ROI, then it’s worth constantly adjusting your digital marketing strategy.

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Vikas May 30, 2022 1 Comment

5 Technology and Marketing Tricks that will be Popular in Ecommerce in 2022

The field of e-commerce is developing rapidly: new technologies and ideas are constantly emerging. To take a confident place in the market, it is important not only to have an idea of ​​the trends but also to apply modern tools in practice. In the article, we will consider 5 chips that will be relevant next year.

 

1. Video consultations

 

 

 

The pandemic has fueled a new trend in e-commerce where vendors showcase merchandise from the point of sale via video links. The practice has shown that every third video consultation eventually closes the deal. Now, this tool is actively used, for example, by M.Video or Karcher. And in some online clothing and footwear stores, sellers not only present the product but can also try it on for clarity.

To organize a video consultation, both the store’s own tools and external services can be used. To contact the seller, the buyer needs to click on the video call button, after which a window with a countdown will appear. As they are released, the sellers immediately join the conversation.

2. Voice search

 

 

Voice assistants have firmly entered our lives – they are used for searching the Internet, typing, working with multimedia, calling a taxi, and much more.

It is expected that the number of buyers who made a purchase using a voice assistant will grow in 2022 by 55%, and the volume of such purchases will reach $40 billion. For e-commerce owners, this trend opens up good opportunities – if you optimize the voice search on the site for keywords and phrases, you can get a lot of additional profit.

 

3. Personalized marketing

 

Personalized marketing

 

It is very difficult to fully satisfy the needs of the client. Proper implementation of personalization significantly increases the chances of achieving the goal. Some customers will certainly appreciate individual offers – according to statistics, 22% of consumers are ready to share their data for this.

Personalized marketing analyzes the interests of the client, his needs and goals, and creates an individual offer for each user. This is an approach that helps to build a trusting relationship between the brand and customers, making them more loyal and prone to purchase.

For example, Nike’s Lunarglide line allows customers to create their own designs as well as color matching.

 

4. Augmented and virtual reality

 

 

Often, buyers are faced with the fact that the product in the picture in the online store differs from the real one. Augmented and virtual reality (AR / VR) fills this gap – customers see the product in real life, this is especially true for interior items. This gives shoppers confidence – about 71% of consumers are ready to shop more often in companies using virtual reality technologies.

Also, according to experts, more than 120,000 stores in 2022 will use AR.

 

5. Omnichannel

 

 

Sprout Social statistics show that about 84.9% of customers will not buy an item until they see it several times. The Global Web Index reports that 37% of users learn about products and brands from social media. For this reason, all major market players use several channels to attract customers, because in the digital world one is no longer enough.

An omnichannel approach connects multiple communication channels that work together to create a seamless shopper journey, increase brand awareness, and create a positive customer experience.

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Vikas May 24, 2022 0 Comments

What Are Responsive Search Ads And Why Should You Use Them?

Marketers have been talking about personalization and responsive advertising for a long time. This trend is not going anywhere anytime soon.

In 2019, 72% of display ads were responsive, twice as many as just two years earlier.

In addition, the search methods that users prefer are changing. Google found that every day 15% of all search queries are new queries that have never been used before.

That’s why, as of June 30, 2022, responsive search ads will be the only ad type that can be created or edited in standard Google search campaigns. This decision was made in order to simplify the writing process and increase the effectiveness of advertising.

To prepare for what’s to come, let’s take a look at responsive search ads and best practices for creating them.

 

What Are Responsive Search Ads?

 

Search Ads

 

Responsive search ads are a type of ad for which an advertiser can write multiple titles and descriptions at once that can be used by a search engine. This means you can have 15 headline variations and four descriptions for a single ad.

The goal is to show different combinations of titles and descriptions to different users based on their unique queries and search history. Google will rotate them, displaying 32,760 different versions of the ad. After that, the search engine will determine the most effective combination of title and description in order to use it most often.

Responsive search ads are a simple and smart way to create an effective PPC marketing strategy. With them, you can increase engagement and reach more potential customers using the most performing version of your ad.

Responsive Search Ads And Dynamic Search Ads

Despite the general similarities, responsive search ads are different from dynamic search ads. Again, responsive advertising involves creating multiple versions of the title and description that will alternate.

At the same time, for dynamic ads, Google independently generates a title for the ad depending on the content and search query (not the one you created).

Also Read:  5 Tips For Creating An Seo Optimized Website

Responsive ads are great for building brand awareness and generating leads, while dynamic ads are great for keyword-rich content and SEO pages.

Now you are probably wondering: what are the benefits of responsive search ads? Let’s look at them in detail.

Benefits Of Responsive Search Ads

 

Benefits Of Responsive Search Ads

 

  1. Personalized search ads.
  2. Optimize search ads according to device type.
  3. Ease of A/B testing.
  4. Opportunity to participate in more auctions and attract more customers.

1. Personalized search ads

One of the main benefits of responsive search advertising is personalization. Since 90% of consumers find personalized marketing enjoyable to some extent, it’s important to make your ad as personalized as possible.

Responsive ads are displayed based on the user’s search history, past clicks, device type, and search terms (keywords used). Google will apply the most relevant title and description you’ve created. In addition, responsive search ads can be customized based on the user’s current, usual, or location of interest.

With all of the above in mind, responsive search ads will allow you to create more personalized ads.

2. Optimization of search ads according to device type.

When a user searches for something on their mobile device, and not on a computer, the size of the content field changes.

In other words, they may see less of your ad’s title and description. With responsive search ads, you can use smaller alternative titles and descriptions for mobile devices.

Ultimately, this can help you get more space for your post and, ideally, increase your click-through rate (CTR) on all types of devices.

3. Ease of A/B testing

As mentioned earlier, Google’s responsive search ads involve thousands of variations of your ads. In other words, the company will automatically test different versions of your ad so you don’t have to analyze click-through rate (CTR) or impressions again.

According to Google, responsive search ads also generate 6% more clicks and 5% higher CTR. This type of ad will save you time as the system will do the testing for you and help you achieve better results.

4. Opportunity to participate in more auctions and attract more customers

Participate in more auctions and attract more customers.

With more titles and descriptions, your ads will enter more auctions, match more searches, and ultimately attract more customers. Expanding your reach while boosting results is one of the main benefits of using responsive ads.

So now we know that responsive search ads will be around for a long time and can help change your PPC strategy. But how do you create the best responsive search ads to ensure good results? Let’s look at some of the most effective practices to help you get started.

 

Guidelines For Creating Responsive Search Ads

 

Guidelines For Creating Responsive Search Ads

 

  • Write unique titles and descriptions to create variety.
  • Experiment with different title lengths and description types.
  • Entice users with different offers in your descriptions.
  • Use short and clear calls to action.
  • Add keywords with product features and benefits where possible.
  • Leverage existing content from top-performing ads.

 

1. Write Unique Titles and Descriptions to Create Diversity

Since one of the main benefits of responsive search ads is the ability to write 15 titles and four descriptions, it’s important to make them unique.

Try to create as many variations as possible. Test different calls to action, call different functions, include different keywords, use different title lengths, etc. Unique titles and descriptions (instead of very similar ones) will lead to higher results since Google can determine the most effective ones.

2. Experiment with different title lengths and description types

As mentioned above, it’s important to experiment with different header lengths. It is worth including shorter versions for mobile devices and longer versions for personal computers.

Also, you should experiment with different types of descriptions. These can be descriptions with special offers, promo codes, discounts, or product benefits and features.

3. Entice users with different offers in your descriptions

Using offers and discounts is a great strategy for responsive search ads. You can check which stocks perform best by using multiple options in your descriptions. Google will identify the ads with the most effective offers and start showing them more often than other versions.

4. Use concise and clear calls to action

The best responsive search ads have short and simple calls to action. Examples of top performers are “Save Now”, “Use free shipping” or “Why pay full price? Save 70% today!

Short and concise calls to action tend to be more effective in contextual advertising in general, so it’s important to continue using them in responsive ads as well.

5. Add keywords with product features and benefits where possible

To improve the performance of responsive search ads, it’s important to include keywords in titles and include product features or benefits in descriptions. This will help you match several different queries, increase your reach, and ultimately get better results from your ads.

6. Leverage existing content from top-performing ads

You have probably already used contextual advertising. Find your top-performing copy and use existing content in your responsive search ads. This is an effective method for many types of contextual advertising. It also applies to responsive ads.

Responsive search ads are becoming more and more popular and important in the advertising world. Think about how you can use them to improve your PPC strategy and make it more effective.

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Vikas May 16, 2022 0 Comments

5 Advanced Ways To Maximize Conversions With Remarketing

In simple terms, remarketing is the good old art of subtly reminding someone of what you want.

Parents use it.

It is used by teachers.

It is used by married couples.

Companies cannot do without it.

Out of 100 users that land on your landing page, 90 won’t buy anything. This does not mean that they will never turn into buyers. You can bridge the gap between today’s rejection and tomorrow’s purchase with remarketing.

Moreover, conducting A/B testing allows you to test different ideas and remarketing strategies and make a decision based on verified data, not guesswork.

What Is Remarketing In Digital Marketing?

 

 

You’ve probably clicked on an online ad (say, for a camera or a laptop) at least once, but didn’t make a purchase.

Remarketing is the repeated use of prompts that entice a customer to do something they have shown interest in.

The visitor could find the same ad appearing from time to time on various websites, including social networks such as YouTube or Facebook.

What we just described is called retargeting (using cookies to find a customer on the internet).
Remarketing uses both email and cookies. Both of these tools pursue the same goal but achieve it in slightly different ways.

However, these terms are interchangeable and imply that the buyer will receive offers to make a purchase again and again.

The importance of remarketing in digital marketing lies in the fact that someone has already shown interest in the product. Such visitors are much easier to convert into buyers than completely random people.

That reason was enough to convince 56% of businesses to rely on remarketing to acquire customers.

 

TOP 5 REMARKETING STRATEGIES TO USE IN 2022

 

1. User segmentation

 

 

Analyzing your marketing campaign will reveal three types of visitors who respond to the initial ad:

  • Bounce: A visitor lands on a landing page and leaves immediately. The time investment is minimal—often less than 20 seconds—and the person does not open other pages.
  • Browsing: These users stay on your site for several minutes and visit different pages. Often they are looking at the product range they saw in the ad: a different model or something else that the search algorithm on your site suggests to them. They are studying the offer and may become buyers in the future.
  • Abandoned Cart: These users start the shopping process and add an item to their cart, but leave the site halfway through checkout. They may get distracted or change their mind at the last moment.

A remarketing strategy created by Google AdWords experts must be carefully differentiated for these groups.

Visitors from the first group are the least interesting. They are of little or no value and may have landed on your page by mistake.

Visitors from the second group are more interesting. Perhaps they found lower prices elsewhere, or they need a slightly different product. The best approach is to inform them about the wider range.

The people in the latter group are vital. They liked the product and the price.

They are fairly easy to convert into buyers. Persuade them strongly to make a purchase. Maybe a discount is all it takes. With an average cart abandonment rate of 70%, you need to resort to remarketing to increase sales.

 

2. Email Remarketing

 

 

Using email to increase your reach is an essential part of the remarketing process.

If a regular client whose e-mail is in the database has left the site, he can be contacted by e-mail. For these purposes, applications like MailChimp are indispensable. They offer built-in tools that allow you to monitor such actions and automatically respond to them.

What can be done with emails that are so unique? You have at least a hundred words (and often more) at your disposal to convince a customer to visit you and make a purchase.

Also Read: Dropshipping: How to Start Your Own Business in 2022

Email is also the ideal way to make a personalized offer. Someone who has bought from you multiple times in the past may be given a solid discount to encourage them to spend more. Since they already know about your quality of service, they are more likely to agree if the deal seems like a good deal.

3. Pixelated remarketing

Cookies have long been the accepted way to track website visitors. They consist of a line of code embedded in the browser that tells the server what the user is doing, along with session and device information.

A pixel is a special type of cookie. This is a tiny image. They are most actively used in Google AdWords and Facebook.

Since a person usually logs into these services around the clock (at least from a smartphone), the pixel uses cookies as needed.

Both Google and Facebook have a good understanding of the user profile (gender, location, preferred content type, browsing habits, purchase history) and cookies, which is an unbeatable combination for highly effective remarketing campaigns.

One of the biggest benefits of pixel remarketing is that this strategy uses behavior-based algorithms that learn from past actions. The service already knows if the user responds to remarketing or ignores it.

4. Google Display Network

The Google Display Network (GDN) is a group of over 2 million sites where Google displays ads. These ads are banner ads as well as short video clips much like the ones that interrupt playback on YouTube.

Display Network ads are compelling and can make a good impression. The most important factor in online advertising is the space to convey the message. Banners are ideal from this point of view.

To enable GDN, add the Google remarketing code to your website’s product pages and enable AdWords to display banners.

Using well-placed tags linked to the Google Display Network is a surefire way to generate conversions.

5. Mobile targeting

 

 

Separately, do your best to attract mobile users.

They make up the majority of search queries on the Internet. In addition, younger consumers are using smartphones and are more easily persuaded to make a purchase.

If you have a mobile app, then dealing with abandoned carts and other problems will be much easier with push notifications. You can also unobtrusively communicate exclusive discounts.

Make in-app purchases more rewarding than website purchases (Amazon regularly does this) and remarketing success will hit a new high.

TRUST REMARKETING TO PROFESSIONALS

The secret to the success of all of the above strategies is the successful management of Google AdWords and Facebook Business Manager.

Google manages your preferences through Audience Manager. Google Ads offers sophisticated filters that allow you to make detailed choices.

For example, page visitors can be divided into the following categories:

  • visitors who also visited other pages;
  • visitors who have not visited other pages;
  • visitors who visited the site on certain dates;
  • visitors who visited pages with certain tags.

Similar changes can be made to the “Data retention period” parameter (how many days user information will be stored in the segment) and platform (include/exclude YouTube or GDN). Every aspect of remarketing can be tailored to a specific business segment, size, and budget.

Facebook Business Manager offers similar functionality.

In addition, Facebook allows you to target a specific age and gender (unlike Facebook, Google does not have access to age and gender).

A standard remarketing strategy without insight will not work at all.

With this in mind, we recommend that you contact the specialists of our #1 Digital Marketing Institute in Varanasi  Digital Growth World  and entrust remarketing to professionals.

Let a professional team manage to remarket and increase conversions while you expand your product line and improve after-sales service is the best way to increase profits.

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Vikas May 9, 2022 0 Comments
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