Are you looking for the best on-page SEO tools to use on your website?

On-page SEO tools help you optimize your web pages according to search engine guidelines, increasing your chances of ranking higher in search results and attracting more organic traffic. They also provide information and recommendations to improve the user experience, resulting in increased engagement and reduced abandonment.

Additionally, on-page SEO tools automate and streamline the optimization process, saving you time and effort while implementing effective SEO strategies. So, if you hope to attract visitors to your website, you need these tools. In this article, we’ll talk about how we choose the best tools for on-page SEO on your website, as well as what it is about these tools and plugins that make them so great.

 

9 Best Tools for On-Page SEO

1. AIOSEO

 

The AIOSEO plugin is designed to optimize on-page SEO for WordPress users. It provides a user-friendly solution with a full range of tools and features to increase your website’s visibility in search engines. As a tool for optimizing individual pages, AIOSEO is useful because it shows you exactly what you need to do to optimize individual pages and displays recommendations at the bottom of any WordPress page or post or in the right-side menu.

Recommended Elements: AIOSEO contains all the recommended elements you should look for in a page SEO tool, such as:

• Comprehensive Capabilities: AIOSEO provides comprehensive content analysis, providing information and recommendations for optimizing site content, including keyword usage, readability, meta tags, etc. Additionally, the program automatically generates XML sitemaps for your website and integrates well with social media platforms and WooCommerce.
• User-friendly interface: This plugin has a user-friendly interface and intuitive features that make it easy to optimize your website content for search engines.
• Performance and Compatibility: AIOSEO is designed to work well with other popular WordPress plugins, themes, and hosts. The program is regularly updated and improved to ensure compatibility with the latest SEO standards and search engine algorithms.
• Reporting and Analytics: The AIOSEO plugin allows for advanced control over canonical URLs, manages redirects, integrates Google Analytics, and generates SEO audit reports.
• Support and Documentation: AIOSEO offers real-time technical support, provides useful technical documentation on its website, and maintains a blog.
  Plan Pricing: Plans include Basic, Plus, Pro, and Elite licenses, with the Basic plan costing $49.60 per year.

Why We Like It: AIOSEO is a great tool for optimizing website pages, with extensive optimization capabilities, a user-friendly interface, social media integration, local SEO capabilities, WooCommerce compatibility, and constant updates to help you stay relevant in the ever-changing SEO landscape.

 

2. Yoast

 

 

Yoast SEO is designed to help website owners and content creators optimize on-page SEO and is included in our list as an AIOSEO alternative. It provides tools and features to optimize keywords, improve content readability, and improve technical SEO elements. The goal of Yoast SEO is to improve website visibility, attract organic traffic, and improve search engine rankings. Plus, with page analytics, you can easily apply the plugin’s suggestions to your content without leaving your screen.

 

Recommended Items: Recommended items offered by Yoast that made it onto our list include:

• Comprehensive Features: Yoast provides comprehensive content analysis, including keyword optimization, readability, and overall SEO score. It offers real-time suggestions and feedback: internal linking suggestions, content previews, and more. It also generates XML sitemaps, allows you to set canonical URLs, optimize meta tags, and control how content appears in search engine results and social media.
• User-friendly interface: This plugin has a user-friendly interface that makes it easy to understand and implement SEO best practices, even if you are not an SEO expert. It provides clear instructions and real-time feedback to help you optimize your content effectively.
• Performance and Compatibility: The Yoast plugin is constantly updated with the latest SEO practices and algorithm changes. The tool is actively maintained and improved, providing access to the latest SEO features and recommendations.
• Support and Documentation: Yoast offers all sorts of training, webinars, FAQs for top articles, 24/7 Yoast Premium and Yoast Shopify support, and free support forums.
  Pricing and Plans: Yoast offers a free version of its plugin, users can choose a Premium plugin for $99 per year or a Subscription plan for $229 per year.

Why we like it: Yoast simplifies the process of optimizing your website’s SEO pages, helping you save time, improve search engine visibility, and enhance the user experience, which ultimately contributes to the success of your site.

Google Search Console

 

With the Google Search Console plugin, users can easily integrate Google Search Console functionality into a website’s content management system (CMS). It simplifies the process of reviewing your site in Search Console, submitting sitemaps, and monitoring key SEO metrics. With this plugin, website owners can effectively manage their website’s SEO performance and resolve any issues directly in the CMS interface.

 

 

Recommended Items: Some of the most requested features that make Google Search Console one of the best plugins on our list include:

• Comprehensive Features: GSC offers an incredibly useful URL Inspection tool to help you understand how Google has indexed and displayed a URL and troubleshoot any indexing or crawling issues. You can also test and validate the implementation of structured data to improve search results performance and content understanding.
• Performance and Compatibility: GSC helps identify and resolve mobile device-related issues to improve user experience and search rankings on mobile devices.
• Reporting and Analytics: With GSC, you can get data on impressions, clicks, average position, and CTR to understand how your site is performing in Google search results. You can also track the indexing status of pages, and evaluate the effectiveness of meta titles and descriptions by analyzing search queries and the number of clicks.
• Support and Documentation: Google provides a detailed Help Center where users can find tips and instructions for using Search Console, as well as answers to frequently asked questions.
  Pricing and Plans: Google Search Console is free to use. However, there are restrictions on its use.

Why we like it: First of all, we like that this plugin is free! (Using Google Search Console as an SEO tool allows you to make data-driven decisions, improve site performance, and improve your organic search visibility.

 

RankMath

 

RankMath is another good alternative to AIOSEO as it is a user-friendly and comprehensive on-page SEO tool. It is designed to optimize various elements of a website, improve its visibility, and increase its ranking in search results. Additionally, RankMath helps website owners and marketers effectively optimize their websites by tracking their SEO performance to increase online visibility and organic traffic.

Recommended Elements: RankMath offers all the important elements you need to boost your site’s performance with an SEO plugin, including:

• Comprehensive Features: RankMath provides content analytics that evaluates readability, keyword usage, internal linking, and other factors that impact SEO. Additionally, the plugin offers advanced schema markup capabilities, helps optimize on-page elements, and automatically generates XML sitemaps for your site.
• User-friendly interface: The plugin has an intuitive and user-friendly interface, making it easy for beginners and non-technical users to optimize websites for search engines.
• Performance and Compatibility: RankMath is designed to be compatible with other popular WordPress plugins and themes. It receives regular updates, bug fixes, and new features, allowing you to always stay up to date with the latest advancements in SEO.
• Reporting and Analytics: RankMath offers built-in tools to monitor your website’s SEO performance. It tracks keyword rankings, search impressions, and click-through rates. Additionally, RankMath seamlessly integrates with Google Search Console, allowing you to view important data such as impressions, clicks, and average position directly in your RankMath dashboard.
• Support and Documentation: The RankMath team provides support through an online knowledge base and community forums.
  Pricing Plans: There are three pricing tiers, including a Pro plan for $59 per year, a Business plan for $199 per year, and an Agency plan for $499 per year.

Why We Like It: RankMath is committed to simplifying the process of optimizing websites for search engines and helping users achieve better rankings and organic traffic.

SemRush

 

 

SemRush is a comprehensive SEO tool designed to help digital marketers and website owners improve their online visibility and search engine rankings. SemRush’s goal is to provide users with actionable insights, data-driven recommendations, and a range of features including keyword research, content optimization, and reporting. Using SemRush, users can optimize their on-page SEO efforts and drive organic traffic to their sites.

Recommended Items: SemRush comes with a number of recommended features that make it one of the best SEO plugins, including:

• Comprehensive Features: SemRush offers recommendations on keyword placement, meta tags, headings, content length, and on-page readability, and allows you to analyze competitor sites and their organic search rankings.
• Reporting and Analytics: SemRush conducts a comprehensive site audit for broken links, duplicate content, crawl ability, page speed, and other SEO factors, and tracks keyword rankings over time. Additionally, SemRush offers comprehensive reporting features to help you measure the performance of your on-page SEO campaigns.
• Support and Documentation: Help Desk, an extensive online resource center with a blog, help center, webinars, and more.
  Pricing and Plans: Semrush plans come in three tiers, starting with the Pro plan at $119.95 per month. The Guru plan costs $229.95 per month and the Business plan costs $449.95 per month.

Why we like it: SemRush is known for its extensive database, data accuracy, and user-friendly interface, making it a premier tool for SEO analysis and strategy.

MonsterInsights

 

With the MonsterInsights plugin, users can easily integrate Google Analytics with their WordPress sites. It allows site owners to access valuable data and insights about site performance, visitor behavior, and conversion rates. By making it easy to track and analyze, MonsterInsights helps you optimize your content, enhance your site’s user experience, and improve overall site performance.

Recommended Elements: MonsterInsights elements that earn it a spot on our best list include:

• Comprehensive Capabilities: Effective on-page SEO aims to increase conversions, whether it’s signing up for a newsletter, making a purchase, or filling out a form. MonsterInsights also offers mobile analytics to help you measure your site’s performance across different devices.
• User-friendly interface: The user-friendly interface makes it easy to navigate the analytics panel and retrieve the information you need to improve your SEO.
• Reporting and Analytics: With MonsterInsights, you can easily analyze the performance of individual pages and blog posts, determine which pages are popular, which have a high bounce rate, and how visitors are interacting with your content. With Google Analytics, you can use a variety of metrics to gain deep insight into how your site is performing.
• Support and Documentation: MonsterInsights has ongoing technical support and publishes a blog on its website.
  Plan Pricing: Plans start at $699.50 per year for the Pro 100 Site, increase to $849.50 per year for the Pro 200 Site, and go up to $999.50 per year for the Pro 500 Site.

Why we like it: While MonsterInsights is primarily focused on integrating Google Analytics with WordPress, its insights and data can indirectly support your on-page SEO efforts by helping you refine your content strategy, improve user experience, and increase conversions.

WP Rocket

 

 

WP Rocket is a caching plugin built specifically for WordPress sites. Its main purpose is to optimize the website by reducing page loading time and improving server response. With caching technologies, lazy loading, and other useful features, WP Rocket improves the user experience, increases site speed, and has a positive impact on SEO rankings.

Recommended Items: WP Rocket provides some of the most important features to look for in an on-page SEO tool :

• Comprehensive Features: WP Rocket provides caching of static HTML pages, which reduces server processing time and improves page loading speed. WP Rocket also offers options for minifying and concatenating CSS and JavaScript files and includes a lazy loading feature that delays loading images until they are visible in the browser viewport.
• Performance and Compatibility: WP Rocket allows you to optimize and clean your WordPress database, remove unnecessary data, and improve site speed.
• Support and Documentation: WP Rocket offers an extensive online help center containing technical documentation, video tutorials, access to the Facebook community, and direct customer support.
  Plan Pricing: Plans start at $59/year for Single, $119/year for Plus, and $299/year for Infinite.

Why we like it: WP Rocket is a powerful caching plugin for WordPress that indirectly helps with on-page SEO. This optimization helps improve overall site speed, user engagement, and speed of adoption, resulting in higher search rankings and improved SEO results.

 

Ahrefs

Ahrefs is a comprehensive SEO tool designed to help website owners, marketers, and SEO professionals optimize their online presence. It offers a range of features and tools for keyword research, content analysis, backlinks, and competitors. Using Ahrefs, users can improve their search engine rankings, increase organic traffic, and make informed decisions to improve their overall SEO strategy.

Recommended Items: Ahrefs contains a number of features that make it one of the best plugins for on-page SEO, including:

• Rich Features: Ahrefs provides useful tools like Keyword Explorer, which helps you identify valuable keywords to search for, Content Explorer, which helps you find popular and trending content, and Site Explorer, which gives you a complete overview of any site or URL.
• Performance and Compatibility: This plugin provides the SEO Toolbar, an extension that allows you to instantly get SEO metrics and data while browsing the web and analyzing websites on the go.
  Reporting and Analytics: Ahrefs performs site audits that analyze your site for on-page issues such as broken links, duplicate content, and missing meta tags, and makes recommendations for optimization. The plugin also offers extensive backlink analysis for you and your competitors, allows you to track keyword rankings, and monitors your results with a ranking tracker.
• Support and Documentation: Ahrefs provides customers with tutorials, FAQs, and best practices for each of the features it offers.
  Pricing: Plans include Lite, Standard, Advanced, and Enterprise licenses, with the Lite plan starting at $99 per month. The Standard plan costs $199 per month, Advanced costs $399 per month, and Enterprise costs $999 per month.

Why we like it: Ahrefs provides valuable data, information, and tools to optimize your site, drive organic traffic, and improve search engine rankings.

Clearscope

 

 

Clearscope SEO’s goal is to optimize the content of website pages to improve search engine rankings and visibility. It provides keyword research, competitor analysis, and data-driven recommendations to improve content relevance and quality. The ultimate goal is to help users create high-performing, user-centric content that drives organic traffic, improves user experience, and increases conversions.

Did you know that global digital advertising spending is estimated at $441 billion in 2022 and is expected to reach $526 billion by 2024? (Source: Active Campaign)

 

 

 

Global digital advertising spending in 485 is estimated at $2023 billion.

Almost $500 Billion in Digital Advertising!

That’s a HUGE number, right? Why do companies around the world spend so much money on digital marketing?

Short answer: it works.

So if you’re looking for proven digital marketing tips to grow your business, this free guide is for you.

Let’s get to the details without much delay.

 

8 Best Digital Marketing Tips to Grow ANY Business or Website

1. Find the target audience of your site

The FIRST step to getting your business or website found online is to identify your target audience.

Simply put, a target audience is a group of people who are most likely to be interested in your product or service.

You can create relevant products or services that solve their problems by understanding who you are trying to reach.

There are MANY factors to consider when determining your target audience, including:

• Demographic information (such as age, gender, location, income, etc.)
• Their interests, lifestyle, and much more
• Behavioral factors (such as purchase history, social media participation, etc.)

You can use your mailing lists or conduct surveys (or surveys) to collect all of the above data.

Here are some useful tips for identifying your target audience:

• Be specific:  Don’t say your target audience is “men aged 25-34.” Instead, be clear about their demographics, interests, and needs.
• Be realistic:  Don’t try to target everyone. It’s better to focus on a smaller, more specific audience that you can reach more effectively. Instead of targeting people interested in “fitness,” you can try to reach a smaller group of people interested in “fitness apps.”
• Be flexible:  As your website or business grows, your target audience may change. This is why you should always be ready to adjust your strategies.

So what is a specific example of a target audience?

For example, if we look at our blog audience, this is what their personality looks like:

• Men and women who want to create and grow their online presence. 
• People who want to increase search traffic and affiliate sales.
• those who want  to create a blog  and create a side business online 

Our blog content revolves ONLY around this audience. 

2. Find relevant keywords

Almost every business has a website.

What is the SUREFIRE method to attract more visitors to your website from search engines like Google?

If you said “SEO (search engine optimization)”, you are right.

When it comes to SEO, keyword research plays a HUGE role. Keyword research involves finding all the keywords that are relevant to your website or business.

The best way to find relevant keywords is to use a powerful tool like Semrush.

Semrush is the #1 SEO tool with over 10 million users worldwide. It offers a special keyword tool called Keyword Magic that gives you access to over 25 billion keywords.

Yes, you heard right.

For each keyword, you will get important metrics such as:

• Intent (shows the purpose of a search in a search engine)
• Volume (total number of searches for a keyword)
• KD% (Keyword Difficulty shows how difficult it is for a keyword to rank in Google search)
• CPC (cost per click is the average price advertisers pay when a user clicks on an ad for a given keyword).
• Competition (keywords are competitive)
• SF (SERP features such as featured snippets)

If you’re still struggling to find great keyword ideas, you can simply use Semrush’s Organic Research tool.

Once you use the tool, log into one of your competitors’ websites.

And the tool will instantly show you the top keywords of all your competitors.

 

Quality leads bring more conversions.

But what exactly does “quality” mean when it comes to leads? In simple terms, these are the people who are most likely to move up the sales funnel from awareness to interest, intent, and conversion.

It’s impossible to find high-quality leads by coincidence. Achieving this goal requires a qualification process that effectively identifies key characteristics that increase the likelihood that prospects will become loyal customers.

We have prepared for you 10 useful tips from experts that will help improve the quality of leads.

 

WHAT IS LEAD QUALIFICATION?

 

 

Lead qualification is the process of determining whether potential customers have the means and motivation to purchase your product or service.

Lead qualification is usually done in the form of questions that depend on the product you offer. For example, insurance companies are interested in the age, current health status, and medical history of a potential client. If you’re selling B2B services, you might want to ask the lead if they’re involved in the decision-making process. If not, then maybe you should talk to someone else.

An effective lead qualification process makes it possible to weed out those who are not currently ready to buy. This, in turn, allows sales teams to focus their efforts on more promising prospects. This approach also makes it easier to run marketing campaigns for leads who aren’t yet ready to buy, keeping them up to date with your news so they can come back to you when they’re ready to take the next step.

 

3 REASONS FOR LOW-QUALITY LEADS

 

Why can’t you attract quality leads? If potential customers are interested in your product, what’s stopping them?

Here are the three most common reasons for poor lead quality.

 

1. Bad PPC campaigns

Are your PPC ads attracting qualified leads ready to buy? If not, then you should fine-tune your campaigns or change your PPC provider.

 

2. Ineffective calls to action and bad offers

Are you covering the entire sales funnel or are you focusing only on the early stages? Are you offering free materials that have nothing to do with your business? Does your site have calls to action? How visible and persuasive are they?

 

3. Lack of landing pages

Are you following generally accepted standards and best practices when creating landing pages? Does the marketing copy really describe the offer? Does it help determine who exactly should fill out the contact form? If the answer to all of these questions is yes, then you should consider adding additional lead qualification fields. Identify your top 3 qualifying questions and include them in your feedback forms.

 

HOW TO IMPROVE LEAD QUALITY

 

1. Define your audience

 

 

To attract better quality leads, you need to understand who your audience is and what they need. Start by creating a portrait of your ideal buyer. Perhaps you need someone who is a decision-maker, has access to capital, and is committed to addressing specific pain points in their organization.

While each company’s ideal audience is different, identifying them goes a long way toward improving the quality of your leads.

Analytical services like Google Analytics help cope with this task.

 

2. Choose the right keywords

 

Choose the right keywords that match what your brand is trying to sell and what quality leads want. This goal can be achieved by examining the keys. See what pops up in search engines when you enter targeted queries. Pay attention to the first lines in the search results and the most popular questions.

Using this data, create content, forms, and offers that reflect customer preferences and align with your offerings.

Use ready-made solutions like Google Ads to find the perfect keywords.

 

 

3. Create targeted content

 

Targeted content helps prevent possible queries and problems. By creating landing pages and FAQ sections that answer the most common questions before sales even contact customers, you make the job easier for your employees. They have more time to achieve increased sales.

Use tools to create online surveys and find out what your target audience wants.

 

4. Use detailed shapes

 

By using detailed contact forms, marketing teams can reduce the risk of low-quality leads being passed on to sales.

First, make sure that all fields on the form are required. These may include the company name, email address, the prospect’s full name, and their position within the organization.

It’s also worth creating forms that allow leads to describe their most pressing pain points and the type of solution or service they’re looking for.

You can use a free online builder to create targeted forms.

 

5. Identify the decision-makers

 

Detailed forms can improve the overall quality of leads. However, they cannot guarantee that decision-makers themselves will get in touch.

To improve the quality of leads, you can identify decision-makers and initiate negotiations. Start by researching your existing clientele. What role(s) do decision-makers in these companies typically occupy? Conduct a lead analysis to find out who holds similar positions and approach them directly. Not only will this improve your overall lead quality (assuming you create compelling content), but it will also make your sales process easier.

To find decision-makers, you can use services like people.ai.

 

6. Use automation wherever possible

 

Today, companies can generate a huge number of leads through both traditional marketing campaigns and PPC. In this environment, it’s easy to lose track of which leads are quality.

To avoid this problem, it is worth automating both the contact and qualification process whenever possible. For example, email marketing tools will allow you to reach many potential customers without forcing employees to manually compose thousands of different emails, and lead scoring software will help you identify potential problems in the collected data that indicate that a person is not ready to buy.

To streamline key tasks, consider using marketing automation software.

 

7. Alignment of sales and marketing activities

 

Sales and marketing are two sides of the same coin, but they are often misaligned with the lead qualification process.

While the marketing department is focused on generating new leads, the sales department wants to first make sure they are quality leads before investing the time and effort into converting. If salespeople feel like marketers can’t attract good leads and they think the requirements are too strict, then problems are inevitable.

Instead, sales and marketing teams should be aligned from the start. Sit both teams in the same room and discuss what constitutes a quality lead. Think about how to engage him and organize a transfer from the marketing department to the sales department.

Products like Ruler Analytics help achieve this consistency.

 

8. Use referral programs

 

 

 

Sometimes there is nothing wrong with taking the easier route. It’s not necessary to build a list of leads from scratch when you can get referrals from existing clients. Offer them discounts or other incentives – if people really like what your company does, then you can easily start word of mouth.

To simplify this process, use solutions like Referral Factory.

 

9. Track your data

 

To ensure consistency in the quality of your leads, track the conversion of initial and repeat sales. If you notice that one of these indicators is declining, it may be worth reviewing your qualification processes. Make sure your prospects have the means and motivation to make a purchase.

Act-On’s platform can help you track relevant lead data company-wide.

 

10. Make changes as needed

 

Last but not least, don’t get too hung up. If your current lead generation tactics aren’t producing the results you want, make changes. Rethink your keyword strategy, create new content, or expand your target market. In other words, focus your lead generation process on results.

Marketing software makes it easy to make changes and edits to your strategies.

 

LEAD BY LEADS

 

High-quality leads contribute to increased sales conversion. Unfortunately, they don’t fall from the sky, so you’ll have to put in a lot of effort. To attract the best leads, you must find the right audience, target content, track data, and make necessary changes to your marketing strategies in a timely manner. This is the only way to achieve stable sales and high-quality leads.

Marketing has always been the key to capturing the attention of consumers and driving business. The rapid development of technology has radically changed the state of affairs and led to a fierce struggle between the two dominant forces. Now traditional marketing is competing with digital.

Computers and smartphones have become an integral part of our daily lives. Traditional advertising methods are increasingly fading into the background, giving way to cutting-edge strategies that shape new ways for companies to interact with their target audience.

Fasten your seatbelts, you are about to embark on an exciting journey into the world of marketing. We will define the differences between traditional and digital strategies, as well as get to know their main advantages and disadvantages.

 

WHAT IS TRADITIONAL MARKETING?

Traditional marketing refers to the classical methods and strategies for promoting goods and services to the target audience. It includes many varieties of advertising that have been used for many decades. These methods, as a rule, involve contacting customers through such offline channels as:

• print media (newspapers, magazines, etc.);
• TV;
• radio;
• billboards;
• mailing list;
• sponsoring events.

WHY IS TRADITIONAL MARKETING IMPORTANT FOR BUSINESS?

 

 

Despite the development of digital marketing, which has changed the entire field of advertising, traditional marketing is still relevant and important for many companies. Traditional promotional methods like media ads, billboards, mailing lists, and TV ads have unique advantages that complement digital strategies and are incredibly effective under certain conditions.

First, traditional marketing provides a tangible presence that can have a lasting impact on customers. Tangible items like brochures, flyers, and letters are engaging and memorable, especially when they have a creative and unusual design. In addition, traditional marketing methods have a strong local focus, making them ideal for companies looking to reach local customers and target a narrower audience.

In addition to the above, traditional marketing can help build trust and credibility among certain demographics. Established platforms like television and radio have been part of consumer lives for generations. Advertising in these channels increases brand authority. Traditional marketing can be an important means of building trust and visibility for companies targeting an older or non-tech-savvy audience.

WHAT IS DIGITAL MARKETING?

Digital marketing involves the use of digital technologies and online channels to promote goods, services, or brands to a target audience. It includes various strategies, methods, and platforms that use the Internet and other digital tools to attract potential customers.

Digital marketing connects with consumers and delivers targeted marketing messages through channels such as websites, search engines, social media, email newsletters, mobile apps, and online ads. The focus is on the following factors:

• strengthening the presence on the Internet;
• increasing brand awareness;
• content marketing optimization;
• increase in site traffic;
• lead generation;
• converting potential customers into buyers;
• and much more!

WHY IS DIGITAL MARKETING IMPORTANT FOR BUSINESS?

 

 

Digital marketing has become essential for companies of all sizes and industries. In today’s high-tech world, consumers spend a significant part of their lives on the Internet. Thus, digital channels are becoming the main means of attracting and interacting with potential customers.

Digital marketing gives your business access to a large online audience, expands its geographic reach, and connects with potential customers around the world.

In addition, digital marketing offers unrivaled targeting opportunities. With the help of data-driven strategies, you can identify the ideal audience and reach them based on demographics, interests, behaviors, and activities on the Internet. This precise targeting directs marketing efforts to those most likely to be interested in products or services, maximizing the effectiveness and efficiency of advertising campaigns.

TRADITIONAL AND DIGITAL MARKETING: ADVANTAGES AND DISADVANTAGES

In an ever-changing marketing environment, companies are often faced with the choice between traditional and digital strategies. The effectiveness of each approach depends on various factors, including the type of business, target audience, marketing objectives, available resources, and industry dynamics.

Traditional and digital marketing have their own advantages and disadvantages. The best choice often lies in finding the right balance and establishing relationships between them.

BENEFITS OF TRADITIONAL MARKETING

 

 

Tangibility and reliability

Traditional marketing materials—such as brochures, flyers, or mailing lists—provide customers with a tangible object to hold, read, and reread. This physical presence helps build trust in your brand. This is very useful in some industries, as well as for promotion among older generations who prefer traditional media.

Local Targeting

Classic marketing techniques like billboards and local newspaper ads can effectively target an audience from a specific geographic area. If your business is focused on the local market, traditional marketing will allow you to focus on attracting potential customers in the right region.

Recognition and trust

Classic marketing often relies on repetition and consistency to make your brand familiar to consumers over time. By constantly promoting it through traditional channels, you can achieve recognition among the target audience, which contributes to the formation of a sense of loyalty and trust.

Wide coverage

Traditional marketing methods are able to reach a wider audience, especially among those segments of the population who are often poorly versed in digital technologies. Television, radio, and print media continue to play a significant role in many people’s lives, allowing your business to use these channels to reach a wide range of potential customers.

DISADVANTAGES OF TRADITIONAL MARKETING

Limited targeting options

Traditional marketing methods rarely boast the ability to accurately target audiences that digital marketing has. For example, media advertising reaches a wide audience – including many people who are not in your target demographic – which can lead to inefficient use of resources.

High Costs

Traditional marketing tools—print ads, TV commercials, and mailing lists—can be very costly, which is especially frustrating for companies on a tight budget. The competition of small enterprises with large corporations is complicated by the high costs of production, distribution, and placement of such advertising.

Difficulty measuring ROI

Unlike digital marketing, measuring the effectiveness and return on investment (ROI) of traditional marketing efforts can sometimes be difficult. Analysis of the success of TV ads or print campaigns in terms of conversions and customer engagement is less accurate, making it difficult to optimize your marketing strategy.

Low interactivity

Traditional marketing channels need more interactivity and engagement than digital platforms offer. Companies cannot directly interact with their audience and receive prompt feedback, which makes it difficult to build relationships with customers and determine their preferences.

 

BENEFITS OF DIGITAL MARKETING

 

 

Precise targeting

Digital marketing allows you to accurately target the desired audience. You can segment it using data-driven technologies based on demographics, interests, behavior, and other parameters. Targeting will get your marketing messages to the right people who are more likely to be interested in your products or services. Ultimately, your conversion rate will increase.

Profitability

Digital marketing is often more cost-effective than traditional methods. Online platforms like social media ads or contextual advertising (PPC) allow you to set flexible budgets and target specific audiences. In this way, the effective use of the marketing budget is ensured.

Measurable results

One of the significant benefits of digital marketing is the ability to measure and track the effectiveness of campaigns. Digital analytics tools provide valuable insights into website traffic, engagement, conversion rate, and other metrics. This data allows you to analyze the effectiveness of marketing efforts and apply a data-driven approach to optimize campaigns.

Personalization and engagement

Digital marketing provides an opportunity to personalize communication with the audience. You can tailor your messages, offers, and recommendations based on user preferences and behavior, creating a more personalized and engaging experience. This approach strengthens the connection with customers and increases brand loyalty.

DISADVANTAGES OF DIGITAL MARKETING

Digital noise

The Internet space is filled with numerous companies fighting for the attention of consumers. This leads to information overload and makes it difficult for your marketing messages to stand out from the rest. Breaking through the digital noise and capturing the attention of your target consumers requires smart strategies and compelling content.

Constant evolution

Digital marketing is a rapidly developing field. New technologies, platforms, and algorithms are constantly emerging, forcing companies to update and adapt their strategies. This relentless evolution requires continuous learning and resource allocation so you can keep up with the latest trends and stay competitive.

Technical skills and experience

Implementing effective digital marketing strategies often requires technical skills and experience. To understand all the intricacies of digital marketing, companies require specialists or teams with narrow knowledge and experience in areas ranging from search engine optimization (SEO) to data analytics and social media management. It is not easy to find and retain such specialists, especially for small companies with limited resources.

Privacy concerns

Digital marketing relies heavily on collecting and analyzing customer data to personalize experiences and deliver targeted advertising. However, growing concerns about the protection of personal data on the Internet have led to tougher regulations and more demanding consumers. Companies now have to strike a balance between respecting privacy regulations and maintaining the effectiveness of digital marketing.

WHAT FORM OF MARKETING IS BEST?

There is no known best approach: businesses must assess their unique needs and challenges. Often, the most effective marketing strategies include a combination of traditional and digital elements, tailored to the specifics and goals of the business.

By leveraging the strengths of each approach and strategically integrating them, companies can develop a comprehensive and dynamic marketing strategy that maximizes reach, engagement, and conversions.

SEO content helps you rank on Google and other search engines to reach the customers and target audience you want while ranking for the right keywords. SEO writing is no exception to the many tools and programs that use artificial intelligence to facilitate content creation.

 

What are the best AI SEO writing tools?

 

AI writing software tools help us create content that ranks highly in search engines and resonates with the reader. The best AI writing tools should include some aspects of natural language processing, which can be done with your AI writing assistant.

We take a look at some of the best artificial intelligence tools for SEO content writing and what makes each tool useful. If you can use an AI tool to create content, which will provide you with the best content optimization and at the same time be readable – this is a success!

 

1. SurferSEO

 

Review:

 

Surfer SEO is an AI writing software that is especially good at SEO best practices. It focuses on the aspects of content writing that allow you to rank in search engines and generate content that Google can index. Various features will help your content reach the highest SEO scores. Surfer SEO takes care of the entire writing process, allowing you to focus on the content rather than the keyword research it does for you.

Basic moments:

 

• Keyword Research and Abstract Builder allows you to create an outline of your content with guides on titles, titles, and more specifically which keywords should be in titles versus plain text.
• You can generate content in any language. Surfer SEO uses natural language processing in the writing process, so keywords also include words and phrases that are part of natural language.
• You can publish content written with Surfer SEO with confidence knowing that the built-in plagiarism checker has checked your content. It scans your content and highlights in red anything that is considered plagiarism. You can edit these sections and rescan until nothing is highlighted in red.
• Surfer SEO can also be integrated into your browser as an extension to use on Google Docs or wherever you prefer to write and create content.
• You can always make sure that your content ranks high in search engines long after it’s been published with the audit tool – it allows you to search the URL to see how the published content ranks and edit and revise if necessary.

Outcome:

 

Surfer SEO is one of the best content-writing tools for search engine rankings. It is very easy to use and you can create your blog posts with Surfer with the confidence that you are writing optimized content.

Surfer gives you a free trial, as well as four paid plans that you can choose from if you want! Make sure you always rank high, even with older articles, by using the audit tool to find ways to improve your content’s rankings.

 

2. GrowthBar

 

 

Review:

 

GrowthBar will help you rank highly for landing pages, blog posts, and other articles. If you’re having a hard time coming up with content ideas, GrowthBar will help you write blog posts that are SEO killer. GrowthBar also lets you view Google ads and your domain authority, both useful copywriting tools for SEO.

Basic moments:

 

• Keyword research and keyword ranking are done within the platform. You can use these keywords to create SEO content that readers will love.
• Chrome extension that allows you to edit and conduct research directly in Google Docs.
• Collaborate with your team members – now you can connect your writers, editors, and other important people to the GrowthBar to create articles faster.
• They also have other useful tools like backlinks, paragraphs, and AI meta descriptions that can help your SEO content even more.

Outcome:

 

Now you can write high-quality content and collaborate with your team – add your editors, writers, and other team members to collaborate and write content in half the time. GrowthBar is an amazing AI copywriting tool for long content.

 

3. Outranking

 

 

 

Review:

Outranking is an artificial intelligence writing app that guides you through the entire writing process, from content strategy to tracking your progress and improving your writing when needed.

The program generates SEO-optimized summaries and helps you write factual content by searching authoritative websites and custom search sources for fact gathering. The AI ​​tools available in Outranking take AI to the next level, helping you develop your writing and content creation skills from start to finish.

 

Basic moments:

 

• SERP data for the top 20 ranking pages based on the keyword you search for. This is very important for analyzing your competition and creating high-quality content.
• Generate meta titles and descriptions with AI writing tools to rank outside of long content.
• Outranking gives you suggestions for internal links to improve SEO and evaluates your on-page SEO factors.
• You can track the ranking of the content you create and integrate your Google Search Advisor for optimized results.

Outcome:

This is a great AI writing tool if you are looking for content optimization that includes tracking and content strategy. There are a ton of SEO content-focused features here, and there are AI-powered article writers to help you out. You get the first month for just $7, but after that the price gets steep – $49 per month for ten articles and one domain – so it’s a bit on the expensive side, just like Surfer SEO.

 

4. WriteSonic

 

Review:

WriteSonic can be your go-to article and blog post generator, especially if you want your AI-generated content to rank high on Google. The platform can be adapted to different niches depending on which article-writing tools will help them the most. Whether you’re a content writer, an e-commerce store, a marketing team, or an entrepreneur in general. WriteSonic has over 100 AI writing tools to help you create content.

Basic moments:

• AI software will help you create blog posts and articles efficiently with keyword research and SEO tools to help you rank for specific keywords.
• If you’re an eCommerce store that wants to write fantastic product descriptions, including Amazon product descriptions, and still implement SEO – WriteSonic has the software tools to do just that.
• Content marketers can have everything they need for the content creation process at their fingertips.
• WriteSonic lets you create ads on social media and Google so that your business or service appears for relevant keywords.
• You can also generate press releases, cold email copies, company bios, and other forms of content with their writing assistant.
• WriteSonic also has Surfer SEO integration – if you want to use both AI tools to write articles and other content.

Outcome:

It’s a great platform with lots of AI article-writing tools and helpers to help you with content optimization – but it’s quite expensive, so I’d say you have to be locked into the platform to pay for a subscription.

They have a free plan that’s different from the other platforms we’ve reviewed, so you can access their SEO tools without having to pay a subscription. This AI tool is arguably best for those looking for longer content rather than marketing copy.

 

5. scalenut

 

Review:

 

Scalenut is an automated article-writing software to overcome writer’s block and generate content for social media posts, Google ads, and longer content.

This is another content optimization tool that allows you to tune into “boss mode” and get unique AI content in multiple languages. With Scalenut’s SEO Idea Generator, you’ll never run out of blog ideas.

Basic moments:

 

• You get help not only from a writing assistant but also from 2% of writing professionals who will write content for you if you need a touch of human writers.
• You can use the platform’s SEO tools to create high-quality content that prioritizes natural language processing.
• After writing SEO-optimized content, you can directly add images from the free photo bank on the platform.

Outcome:

Scalenut has the advantage of all-in-one images and AI content writing tools that make content creation easy. With three paid plans that are significantly more affordable than the previous platforms we reviewed, you can do keyword research and write AI with Scalenut.

 

6. Copysmith

 

Review:

 

Copysmith is AI writing software specifically designed for corporate and e-commerce copying – as opposed to general copying for a blog or social media posts.

The entire process, assisted by the Copysmith AI writer, is designed for the sales funnel and the buyer journey. Whether you need to write copy for a content marketing ad or write winning product descriptions for a website, Copysmith has the SEO content writing tools you need.

 

Basic moments:

 

• AI writing doesn’t have to be done alone – you can collaborate with your team at Copysmith and brainstorm ideas for content writing and optimization together. This means no more writer’s block!
• A unique aspect of Copysmith that we haven’t seen in other platforms is the ability to create bulk articles. With this feature, you can create an entire content calendar for product descriptions in a fraction of the time.
• You can also generate and create campaigns within the platform to help you focus on the other tools and key features of the launch that will make it a success.
• Copysmith boasts of being a platform that can create ready-to-run content at scale – so you can focus more on key features and less on landing pages, content generation, and article writing.

Outcome:

If you’re an e-commerce business or want to cut down on “content creator” time and focus more on the launch aspect of your business, this SEO tool is perfect. Its software specializes in e-commerce copywriting so you don’t have to think too much about it. The business content writing aspect is what Copysmith covers. You can focus on the more important parts of your business rather than keyword research and writing skills.

 

7. Closers Copy

 

 

 

Review:

ClosersCopy is your AI software for SEO blogging and marketing copy. Using machine learning and artificial intelligence, it will become your assistant in writing copies of digital ads and promotional materials.

Your personal AI content generator for all things SEO has various features that you get with the paid plan, and most of these other tools are very useful for improving your marketing and blog copy. Different content generators on the internet specialize in or do great things. CloserCopy is great for marketing copy.

Basic moments:

• The various paid plans include many software tools that you may or may not use. There is no free version or free trial version of the program.
• ClosersCopy offers an SEO audit to get insights into AI content and its search results. This allows you to evaluate how the writing program works and how your content works.
• You also get email support and an SEO planner to accompany your content creation. This is a unique feature that we have not seen in other writing tools or programs.
• Depending on what type of content you want to write and which AI writing tool suits you best.
• Each will be different and may have features like ClosersCopy that are incredibly useful for some but not so useful for others.

8. Ink for All

 

 

Review:

Ink for All is an AI writing software that lowers the cost of producing high-quality and “brand-relevant” content. When you use an AI writer, your main goal is usually to make sure you can rank on Google.

Ink for All understands this goal and makes it a top priority when you write on the platform. The best thing about this platform is that it is powered by natural language processing AI, so it is built with human language in mind.

Basic moments:

• With Ink for All, you can not only generate content but also get AI-generated images and optimize your content for search engines.
• They have a ton of ready-made templates to help you get started writing and creating content without having to brainstorm layouts and core concepts.
• They have a keyword content planner that allows you to map your keyword goals and create golden content marketing.

9. Wordplay AI

 

 

Basic moments:

 

• This AI writer can generate longer content built for Google and search engines, making it easier to rank and spend less time writing content.
• It can create your content in 15 seconds with minimal typing or editing, so it’s a hassle-free process for an AI writer first and foremost.
• Based on the keyword you want to rank for, it can generate a title and thumbnail that will best match the topic and target audience. Most AI writers work in a similar way, but the difference between them and Wordplay is that they can create such content quickly and without much help from you.
• The key features of this platform are based on the method you want to use to enter information into the AI ​​writer – you want to use a long keyword and article intent to get the best results.
• Most AI-generated content will still require human editing and re-writing, but this platform claims to significantly reduce the process.

Outcome:

Wordplay is a very powerful AI writer that makes content writing easy and can be considered as one of the best AI writer tools. With this platform, you can write an entire month of content in a short amount of time. An AI program that is so intuitive and capable of writing long content without human intervention is vastly different from what we have seen in other tools. Not to mention, you pay a fixed amount once and get access to word count and features for life.

 

10. Get Genie AI

 

Basic moments:

• With Get Genie AI, you can create longer content like blogs and articles without forgetting about ranking. By using their SEO tool, you can also optimize your content, new or old.
• If you want a short form, they have sales copy and social media copy to get the AI ​​content you need to rank on social platforms.
• You can add Get Genie AI to your WordPress to keep using the writing assistant and optimize your content in WordPress itself.
• They also have a Chrome extension, email copy, competitor analysis, and product descriptions, so no matter what content you need to create, Genie AI’s writing assistant can help you.

Outcome:

Get Ganie is a great tool for those who want a Chrome extension to write their articles outside of the original platform. This allows you to write directly in Google Docs instead of on the site and you continue to get content optimization. It’s affordable and in line with most of the other AI content writers we’ve reviewed – that’s a plus! You can create tons of content with this platform and enter “boss mode” to write texts.

 

11. AI Writer

 

Review:

AI Writer can provide you with quality AI content in 2 minutes, making it a close competitor to Wordplay. You can get unique and relevant content in any niche and area with optimized writing. The main goal of AI content generation is to save you writing time while you get the benefits of optimizing your content for Google. This AI writing tool allows you to write and use features to create outstanding content.

Basic moments:

• AI Writer can take a simple title and turn it into a full-fledged abstract that you don’t have to come up with from scratch.
• If you already have content that you need to reformulate, AI Writer will provide you with AI content generation unique to previously written content.
• If your text requires citation, don’t worry – this AI Writer tool provides you with reliable and reliable citations so you can expect factual and accurate information.
• The platform has a built-in SEO editor to make sure the words you use are the ones Google is looking for – which is very important when it comes to the best AI writing software.

Outcome:

It’s time to enter the era of boss mode in article writing and content optimization – which AI writer can help you with. It has all the tools that most other platforms have, with the added benefit of a rewording tool if you want to take a fresh look at old content.

Pricing plans are affordable and a bit pricey, but if you’re looking for a super-basic plan, the $29/month plan is just fine! The best article-writing software will always depend on your interpretation, but we would say AI writer is on this list for sure!

Final Thoughts

There are a ton of AI content creation tools out there, and some of them offer a free plan and/or a Chrome extension so you can write your content off the platform – but the best AI content creation software allows you to create incredible content that Google loves. We’ve reviewed many of the best platforms for writing AI, and some stand out more than others. Among them was Wordplay, which required little or no human input to create amazing copies.

Other AI writing platforms needed help with editing and rewriting after the content was created. AI writing software can be just as useful as other AI-based software, such as AI video editing tools and AI novel writing tools. It is also possible to start using AI Writing for free using some of the trial and free versions offered by most of these platforms.

Everyone knows that creating SEO-optimized content from scratch is a very time-consuming and painstaking job. It is much easier for both a novice and an experienced author to update an old text and achieve a similar result in a shorter time.

According to statistics, updating content can increase traffic by 106%. In addition, 90% of professionals agree that this approach is more effective than writing new articles. Let’s find out how updating content can help your business and where to start.

1. INCREASE RANKING AND COMPETITIVENESS IN SEARCH RESULTS

The Google Search Results Page (SERP) is an important factor to consider when updating website content. The better the content satisfies the search queries of users, the higher your resource will rank. It depends on the competitiveness of the site.

Content should contain trending keywords and phrases that are trending right now among your target audience. In addition, SERP factors should be taken into account when updating site content so that the changes meet the expectations of search engine algorithms. By satisfying the above requirements, you will ensure the high competitiveness of the resource and its frequent appearance in the search results.

 

2. BETTER ALIGNMENT WITH INDUSTRY TRENDS

The number of competitors that you should be wary of in SEO depends on your field of activity. As a rule, the rivalry is especially pronounced in the areas focused on online commerce and SaaS. At the same time, competition is virtually non-existent in retail, freight, and some other industries.

However, the more attention you put on SEO, the more likely your links will pop up at the top of the SERPs. This matters both for B2C companies and in the B2B market – in both cases, it is useful to have a site that ranks well. In addition, updating content in product descriptions, blog posts, or in general on each page will bring your site closer to modern industry standards.

3. INCREASE ENGAGEMENT AND CONVERSION RATES

 

 

What happens after your pages start to rank better? As a rule, after SEO optimization, organic traffic and engagement increase. If updating content regularly takes too long, you can always contact the relevant agencies and enlist help in editing and updating pages. Then you, in turn, can focus on customer service and business development, and not on periodic website updates.

For obvious reasons, people will always be more likely to click on SERP links with more recent dates. This is why regular page content updates help your old posts feel new, even if they were created a long time ago. This results in improved conversions, increased revenue, and, most importantly, your authority.

4. HIGHER ROI COMPARED TO CREATING NEW CONTENT

As we have said, creating new content requires more time and research than repurposing existing content with the latest search engine optimization trends. According to the latest data, SEO-optimized content attracts 20 times more clicks than any contextual advertising (PPC). People simply trust organic content more than paid ads.

Thus, you can update the content of the pages on the site, spending only a small part of the resources that would have to be invested in creating posts from scratch. While it’s cheaper and faster than writing new articles, SEO on your site shouldn’t completely replace original content production. You still have to add fresh blog posts and update them just like you would with existing content.

5. INCREASED TRUST AND LEAD LOYALTY

In addition to all of the above, updating old content allows you to build trust and build strong relationships with subscribers. Demonstrate to people who visit your site and buy goods or services from you that you are serious about the content of your site.

SEO optimization of old blog posts and product pages allow you to strengthen the reputation of your brand. Don’t limit yourself to keywords and writing texts: adding new links and multimedia content also brings tangible benefits. In addition, Google’s search algorithm favors frequently updated web pages, so this way you increase your site’s ranking in SERPs.

HOW TO START UPDATING CONTENT FOR SEO

 

 

So, now you know how updating content for SEO can help your site rank better. Now let’s figure out where to start. Updating website content is a rather tedious task, but you can seek help from an SEO agency to make your life easier.

Professionals will help optimize the resource, as well as provide recommendations for creating content in the future. You can prepare the necessary information for them to speed up the process. For this:

• conduct a content audit of your site for frequently used keywords and phrases;
• make a list of the titles of all blog articles and check how effectively you use keywords;
• check the spelling in every blog post with a trusted writing service;
• make sure that all internal and external links on the site are working;
• check the alt text and metadata for each blog post and media file.

CONCLUSION

Many companies focus exclusively on original products and rarely update existing content consistently. This is what you should be using. Updating existing posts by adding new information and incorporating current trends will be of great benefit. Conduct a site audit, find SEO bottlenecks, and start updating old content to make the most of all the promotion opportunities that search engines offer.

In the world of cutting-edge marketing strategies, email marketing is perceived as an outdated method of communication that is unwittingly associated with spamming. However, despite our love for modern alternatives, we also have something to say about an old friend – email.

When used correctly, email marketing will become one of the most effective methods of engaging with existing and potential customers. It still outperforms promotion methods like SEO, banner ads, and even social media in terms of ROI.

In this article, we’ll look at how businesses of all sizes can benefit from good old email marketing. We will also look at the reasons why investing in email marketing is a good idea for your company.

SO WHAT IS EMAIL MARKETING?

This is the use of email to promote services, products, or offers. It is also a channel for informing customers about changes in the company and sending out news. For example, many companies sent newsletters to customers about the current situation with COVID-19. Email is a way to deliver relevant, informative, and dynamic content directly to the inboxes of existing and potential customers.

Email marketing is used to develop and grow a company’s relationships with existing customers or to reach new potential customers and then generate “warmed-up” leads. But most importantly, email marketing provides an opportunity to continually nurture customer relationships.

Email marketing is more than sending a simple newsletter or newsletter. Email marketing helps guide the recipient through a multi-step flow to the final conversion goal. Email marketing is a powerful, persuasive tool that gets results.

 

6 REASONS WHY EMAIL MARKETING WORKS

 

 

Email marketing helps build a business by increasing brand awareness and, ultimately, revenue. Here are six proofs that email marketing is an effective marketing tactic.

1. Email Marketing Provides a More Concentrated Target Reach

Many marketers use social media to reach and engage their target audience. However, there are many social networks, and the person using Facebook is not necessarily on Instagram or Twitter. This means that you will have to spread your attention on all social networks in order to reach the entire target audience. At the same time, one quality email marketing campaign allows you to select exactly who you want to include in your reach at one time.

2. Almost everyone has an email they check first.

Most people have at least one active mailbox. Plus, they tend to use the same email address for years, which means you can maintain long-term relationships with your entire customer base. According to a study conducted by OptinMonster, it is the mailbox that people check most often during the day. Another study showed that people prefer to receive promotional materials by mail, and the number of owners of electronic mailboxes significantly exceeds the number of accounts in social networks.

3. Email Marketing Delivers the Most ROI

As mentioned above, a properly planned and executed email campaign has the highest ROI (return on investment) compared to other marketing strategies. In 2019, the Direct Marketing Association conducted an extensive study on the ROI of email marketing. It has been found that the ROI of email marketing is almost double that of SEO.

4. This is direct marketing at its best.

Email marketing is aimed directly at your customers. Your proposal is sent straight to the mailbox and stays there until it is reviewed. Success here does not depend on random posts or ads that a potential client may or may not see. It is a more easily measurable marketing tool that is easy to track and use to inform decision-making. Email marketing allows you to communicate directly with consumers who have opted in to receive information about your services.

5. Communication is personalized

Email marketing offers more ways to personalize communications than any other marketing method. Using customer data, you can send them targeted emails based on their previous purchases, and abandoned carts, or offer a discount on frequently bought products. Once you know what your customers like and begin to understand their buying patterns, you can optimize your offerings for their unique needs.

Email Marketing Is Quantifiable

One of the most attractive aspects of email marketing is the ability to track and measure its effectiveness without much effort. With the right approach, you can easily find out how many customers opened your emails, who they are, how many people clicked on a link from an email or clicked a call to action button, who made a purchase, and who unsubscribed. This data helps to better understand customer behavior and possibly make targeted marketing decisions in the future.

 

HOW EMAIL MARKETING FITS IN WITH OTHER MARKETING TOOLS

 

 

Extra bonus? Email marketing leverages other marketing platforms and tools. These include SEO, PPC, and social media.

Let’s take a look at exactly how email marketing works in combination with each of them.

• SEO and email marketing. Emails drive traffic back to your site. This is not just random traffic, but your old customers who regularly return to the site. This allows you to improve the engagement rate of site visitors, which, in turn, leads to an increase in conversion and sales.
• PPC and email marketing. Email marketing offers another way to get hot leads with PPC by providing downloadable assets on landing pages with email list sign-up forms. Moreover, the email audience can be used to create a targeted PPC audience.
• Social networks and email marketing. Many email service providers offer social network profile integration. This allows you to create an email audience from users of a particular social network and subsequently produce special content targeted specifically at this audience.

WHAT AREAS OF BUSINESS CAN BENEFIT FROM EMAIL MARKETING?

 

Any branch of business, whether B2B or B2C, can greatly benefit from the use of email marketing. It allows you to maintain an open and sustainable relationship between your company and those who have shown interest in its products or services. In addition to the standard newsletter, there are many other options for email marketing:

• Welcome, and confirmation of registration;
• loyalty programs and bonuses;
• weekly newsletter;
• competitions and contests;
• company’s news;
• exclusive offers and announcements of new products;
• sale announcements;
• special offers and discounts;
• distribution of coupons;
• confirmation of an order;
• abandoned cart reminder;
• seasonal promotions and sales;
• “We miss you”, or returning customers.

 

IS IT WORTH HIRING A SPECIALIST?

 

 

 

While many companies send out emails on a regular basis, this is often part of a well-thought-out and carefully monitored strategy. Campaign Monitor recently released statistics on mobile users that clearly show that the vast majority of companies do not have sufficient internal resources to create effective, profitable campaigns that are both well-designed and optimized for mobile devices.

Email marketing specialists develop strategies based on effective and modern approaches that allow you to maintain the maximum level of customer engagement. Working with different companies, such specialists see what works and what does not. They have experience with leading platforms such as Mailchimp, Campaign Monitor, Constant Contact, Drip, and SendInBlue. This allows you to wisely choose the platform that best suits your needs.

Website owners have to constantly look for ways to increase traffic to their resources.

In order to increase your page rank in search results, increase sales conversion and expand the audience of your website, it is critical to attracting a flow of valuable traffic.

It is the lifeblood of any website. Without stable incoming traffic, it is impossible to attract potential buyers to the portal and achieve the desired number of sales.

Everyone knows that link-building is a great way to get people to your site. But if for some reason you do not like doing link-building, do not be upset. There are many other good alternatives, some of which we’ll cover in this article.

 

Below are 6 effective ways to drive traffic to your website without link building.

 

1. COVER THE LATEST NEWS IN YOUR NICHE

 

Google needs to constantly add fresh news to the SERPs, as people search for information on current events every day.

Creating articles about breaking news in your niche can be a great way to build authority and improve search engine rankings. On top of that, this way you can increase website traffic. You will be perceived as an expert and a person who is always up to date with the latest news in a certain area.

Try to provide your readers with relevant and updated articles in your niche. If they’re unique, interesting, and engaging, then sooner or later you’ll get a steady stream of links, traffic, and social media shares that will start to add value to your site exponentially.

 

2. CREATE IN-DEPTH BLOG POSTS

 

 

The long-term practice has proven that long posts are promoted in search results better than short ones. This is because in-depth articles cover a certain topic very well and answer all the questions that readers may have. According to Curata, long blog posts generate 7 times more links than short ones.

In order for your in-depth articles to rank high in the search results, it’s not enough to make them long – they must be of high quality.

In-depth posts tend to become evergreen. To create them, you need to find out what your competitors are writing about and try to create better content.

A good in-depth article will not only attract a lot of traffic but will most likely serve as a useful reference that will be referenced frequently on the internet.

 

3. UPDATE EXISTING CONTENT

What’s the point of having a good site if it’s hard for users to find the most accurate and useful content on it?

As older posts slowly start to drop in the SERPs and lose their value over time, relevant and fresh content becomes more of a priority.

You may decide to keep writing and producing more new content. Unfortunately, it takes a lot of time and effort to create great material.

What’s more, whenever you publish a fresh post on your site, its new URL has zero authority compared to previously published ones. Updating old posts requires much less effort compared to creating something from scratch. This way you also create a solid and evergreen foundation of quality content for your blog.

When you want to update existing content, you should replace or enhance it with exciting images, infographics, photos, and other additions.

 

4. REPURPOSE CONTENT INTO NEW FORMS

 

 

Content is the main reason people access the web today. The Internet would simply cease to exist without content that can be transferred from one user to another.

If you want to drive more traffic to your website, then content repurposing is essential to success. Still not doing it? Then you should start as soon as possible so as not to miss out on traffic that can be used to your advantage.

Reuse is when you take any piece of information or content that you previously created and use it again for other purposes. It takes a lot of time to write new articles, so it’s worth thinking about how to repurpose them.

The best way to reuse content is to use web analytics tools like Finteza to analyze the performance of your site. Such software will help you determine the quality of traffic and conversions and also find the most appropriate content for repurposing.

Content is the king of marketing. Finding innovative ways to repurpose it is an effective means of boosting traffic.

 

5. OFFER FREEMIUM PRODUCTS

Nowadays, people are increasingly demanding more value from Internet resources. Give people what they want by offering something useful. You can start releasing freemium products and still make a profit.

Providing free products is a powerful marketing tool. It allows you to attract a customer base without spending resources on expensive advertising campaigns and other marketing activities.

If everything is done correctly, then freemium products will demonstrate very high efficiency. They will not only attract more targeted traffic to the site but also convert free users into paid ones.

 

6. CREATE A KEY PAGE (PILLAR PAGE)

To succeed on the Internet, you need to check the traffic of the site.

It may sound ridiculous, but creating a key page is a good free tactic. It can attract very decent traffic.

You can also open a dedicated page to praise the companies and people you value highly, with a brief justification for their importance.

By creating a good key page, you will be able to get traffic coming from these companies or influencers.

CONCLUSION

Increasing traffic to your site is an important component of your business that should not be forgotten. This is one of those things that you just need to pay attention to if you want to make money on the Internet.

The more traffic your website generates, the more opportunities you have to attract customers and increase sales. Promotion using the methods described above effectively increases the attendance of the resource at no additional cost.

With the right use of all the above methods, you will be able to attract a non-stop stream of traffic to your site.

Are you sure your site is fully mobile-friendly?

Have you heard that Google has introduced a new policy called Mobile First?

Every year more and more people refuse to surf the web on personal computers, preferring to browse sites and make online purchases using mobile devices.

Responsive web design has made it possible to create websites that work equally well on all platforms. Despite this, responsive design is just one of many mobile UX optimization strategies.

If you are looking to really noticeably increase the performance of your resource, then you will have to look at other options.

That is why so much attention is now paid to the creation of the site in accordance with the principle of Mobile First. In other words, your design and content should be optimized for smartphone and tablet users first.

Notwithstanding the above, this article is not about how to develop a new website from scratch. Instead, a number of fundamental web design principles for tablets and smartphones will be covered. We also paid attention to the technical aspects of optimizing the user experience for mobile users.

 

DEVELOPMENT WITH AN EYE ON MOBILE DEVICES

 

 

For decades, the World Wide Web was built primarily to serve personal computer users. The Internet at its best, including cutting-edge technology, looks best on a good, large monitor. But smartphones and other mobile devices have become a part of our daily lives, so it’s time to start adapting websites in accordance with the concept of Mobile First.

What should you pay attention to when developing mobile sites, in addition to the obvious things?

• Prioritization. Available space on the screens of smartphones and tablets is very limited. In addition, content is presented vertically on mobile devices, as opposed to the much wider (horizontal) structure used on personal computers. What elements of the site are most important to your users? How prominent will CTA (call to action) buttons be on smartphone and tablet screens?
• The main thing is content, not beauty. Mobile design allows you to do a lot of interesting things, but not in the way that is customary when developing websites for desktops. First of all, you need to allocate space for content. Make all texts and other useful content accessible and readable. Don’t get too carried away with visual elements when creating a mobile-friendly site.
• Ease of navigation. On a smartphone or tablet, you can’t just return to the home page with one click. Unless, of course, you plan a similar way of navigation in advance. Experiment with Scroll-to-Top widgets (Go To Top button) and add sticky headers whenever possible.

The easiest way to test whether you are doing well is to visit the site from your own smartphone. Carefully analyze which design elements worked better and which should be redesigned.

Whether you’re sitting in a coffee shop or waiting for a flight at an airport, nudge someone on the shoulder and politely ask them to check your site. Listen carefully to feedback. In most cases, you will be surprised at how people perceive your site’s user experience.

 

RESOURCE OPTIMIZATION: IMAGES, ICONS, AND MORE

 

Have you ever noticed that you use visuals based on personal preference and not on the rules of UX design? This kind of thing happens quite often. If you’re going to get creative, you need to understand how media optimization works.

Visual elements (photos, illustrations, icons, and videos) account for the bulk of a website’s bandwidth.

There is no single standard for web page size that everyone must conform to. However, it is obvious that the “lighter” a site is, the faster it loads.

How to save extra kilobytes or even megabytes of visual content on the site?

• Resize images. Pretty easy, right? Resizing allows you to reduce the size of an image by 80% of its original size. In addition, on mobile devices, there is no need to use images with a length and width greater than 600-700 pixels.
• Reduce file size by compressing. Compression (optimization) of an image is a reduction in the number of details and colors in a file using special software. You can significantly reduce the size of the images, but they do not suffer in terms of quality.
• Use alternate formats. Everyone knows the JPEG and PNG formats, which have been used for decades. De facto, they have become the standard for images on the web. However, this will soon change. Advanced technologies for transferring digital images have already emerged using the WebP and SVG formats. The latter, for example, is able to automatically scale to fit the screen, thereby reducing the amount of resources required to load visual components.

Optimizing the user experience with Mobile First is a smart approach. When designing spontaneously, you won’t be able to consider the long-term consequences of your decisions. On the other hand, a conscious approach will help you to create a site with mobile users in mind from the very beginning.

Addendum: You don’t have to reuse the same visual components to be Mobile First. Remove a couple of background images and replace them with simple colored backgrounds. It won’t ruin the user experience on smartphones. Try to use all the ways to save even the slightest bit of bandwidth.

 

PRELOADERS AND LAZY LOADING

 

Is it really necessary to load all media resources on pages that take a long time to read? Should external pages be rendered before users even visit them?

First, let’s look at preloaders (preloaders). With their help, the page informs the browser about potential navigation opportunities. For example, the user can go to page B from page A.

Preloading the user’s device will render page B before they even click the navigation link on page A.

 

 

 

Keep in mind that preloading doesn’t always work. The final decision is made by the browser. Device type, bandwidth, and other factors are considered on a case-by-case basis.

 

What types of preloaders are most common?

• prefetch. Such a preloader is used when the next choice for navigation is likely to be a specific URL. If the browser satisfies the request, important page resources are automatically cached. This, in turn, will significantly speed up the loading of the next one.
• prerender. Prefetch only fetches certain resources, while this preloader caches the entire page. All displayed content is stored in the user’s device memory.
• DNS prefetch. All this preloader does is ask the browser to resolve the DNS for the domain ahead of time if you will be connecting to it soon and want to speed up the initial connection. This reduces the time required for navigation.
• preconnect. Works the same as the previous one, but adds additional internet connection negotiation (TCP and TLS).

Here are code examples for different preloaders:

• <link rel=”dns-prefetch” href=”customURL.com”>
• <link rel=”preconnect” href=”customURL.com”>
• <link rel=”prefetch” href=”folder/script.js” as=”script”>
• <link rel=”prerender” href=”customURL.com/preview.html”>

Since preloaders use dynamic HTML tags, you can preload content (like Google Fonts) or create a custom script to preload JavaScript assets in WordPress.

By the way, if you use WordPress, then try WP Rocket – it will help to increase the speed of the site.

Well, you are familiar with the preloaders. It’s time to talk about lazy loading.

 

What is lazy loading?

 

When you open a new page, whether it’s a blog post or a regular website, the web browser will fetch all of its content and then offer it up for viewing. Usually, you need to download it completely.

At the same time, lazy loading forces the browser to load (render) content that only enters the visitor’s viewport. In other words, if a page contains large videos or images, they will be displayed only when the browser screen reaches the corresponding part of the site.

Don’t worry about potential SEO issues. The Yoast team has proven that Google renders pages using lazy loading. Moreover, the search engine considers it as a positive signal of improved performance.

We strongly recommend using the Layzr.js library for easy and efficient lazy loading of images. Users can find dozens of other lazy-loading plugins in the public domain.

 

WEB CACHING

 

Web caching involves creating a copy of the version of the page on the first visit, which will be shown to the user in the future. If the site visitor tries to access it next time, instead of showing the current version, the server will show the cached one.

The task of any caching method is to speed up the site and optimize its internal resources. Depending on how you’ve implemented caching, you can use triggers to set up custom intervals and other events.

The most popular web caching offerings are Varnish, Squid, and Memcached. However, there are a huge number of other solutions on the market, which is especially true for those who do not use WordPress.

You should also consider using a CDN.

 

What is a CDN (Content Delivery Network)?

 

The content delivery network provides very fast content delivery using a global cluster of distributed servers. It is able to quickly transfer all popular types of network content, including videos, photos, and JavaScript files. Almost all traffic on the Internet today is transmitted using content delivery networks.

The most important thing to know about a CDN is that it works best on frequently visited sites. In other words, you are unlikely to notice significant improvements if your resource is visited by no more than a couple of thousand people every month. However, a content delivery network is an excellent solution for speeding up site loading, reducing bandwidth costs, increasing content availability, and enhancing security.

If you’ve never worked with a CDN before, you should try Cloudflare, it’s a great learning platform that provides free access.

 

AMP (ACCELERATED MOBILE PAGES)

 

AMP on Google – mobile optimization on steroids! Essentially, this framework leaves only the bare essentials on the pages to ensure super-fast loading while still keeping the content readable. The speed of the site is very important – how can you refuse the ability to enable almost instantaneous page loading?

On paper it sounds good, but how are things in reality?

AMP is a simple HTML page that can only display certain types of content. The framework allows you to achieve faster loading times and improve overall performance by limiting the work of some scripts and other elements.

JavaScript, for example, doesn’t work with AMP. Of course, only if you are not using the AMP JS library, which can be downloaded from GitHub. She’s pretty helpful. With its help, you can avoid blocking ads. However, if you are after performance, then use the standard AMP.

 

TEST CHANGES BEFORE MAKING THEM

 

Nowadays, there is no excuse for not having a separate testing environment (staging environment) for each project. Most cloud hosting platforms provide them by default. Check with your ISP if you have access to such an environment.

 

What is a testing environment?

 

The easiest way to answer this question is to take a look at your current running website.
It presents all your code, scripts, and content in real time. The testing environment in this context is a copy of this site. You can call it a duplicate site. In a staging environment, you can make changes or add new features without breaking the main resource.

Here I would like to recall Ashley Harpp’s post “Do not waste time – check changes before making them.”

She believes that we “deceive” ourselves to avoid certain actions – this is a prime example of how people refuse to take responsibility if they make a mistake. However, Ashley’s article has links to useful tools for creating a local staging environment.

Testing is not as scary as it seems. Accidentally deleting the entire database on the main server is what you really need to be afraid of!

CONCLUSION

Optimizing your site for mobile devices is not that difficult. All you need is a little determination and a desire to apply the methods described in this article. Chances are you’re already familiar with things like content caching and lazy loading. Do you use test environments and preloaders?

We hope that this article has provided you with useful information about modern website optimization for mobile devices.

ChatGPT AI chatbot has done something unprecedented.

In just two months, it attracted 100 million active users, becoming the fastest-growing online service ever. By comparison, it took Facebook almost five years to achieve the same result, Instagram two years, and TikTok nine months.

WHY IS IT IMPORTANT

We live in an era of magic made possible by science. Arthur C Clarke wrote in 1973: “All sufficiently advanced technology is indistinguishable from magic.” His words always remain relevant. Any invention that can cause a stir in people around the world should be approved and studied in every possible way.

Today, all the hype and hype on the Internet is associated with the emergence of a new and incredibly powerful ChatGPT AI bot. The number of users of the service speaks for itself. However, we must remain sane.

This is not a fleeting trend, but a rapidly evolving technology that has been called revolutionary for decades. Now it has finally lived up to its promise, providing opportunities that will both enhance and challenge our understanding of what it means to be human.

This technology will change the way we work, the way we create, the way we live, and more.

AI INITIATION AND ACCELERATION

The scientific community has been working on artificial intelligence for several decades. Their efforts were fruitful, but until recently remained hidden from prying eyes due to the lack of a simple and understandable shell.

November 2022 will go down in history as the moment of AI initiation. It has a user-friendly interface that makes it accessible to the general public.

Now we are seeing acceleration. From zero to 100 million users in 8 weeks. Just the other day, AI was also integrated into the Bing search platform. Google is trying to keep up with the competition and has already announced the release of its version of ChatGPT called “Bard”, which will have storytelling skills.

In the 90s, the Internet did not develop until the simple and convenient Netscape browser appeared. Without it, the World Wide Web remained a toy for advanced geeks. ChatGPT did the same for AI, giving the robot a human face.

We are now in a technology arms race and fighting for brand awareness and market share.

HOW WILL ARTIFICIAL INTELLIGENCE CHANGE DIGITAL MARKETING?

Artificial intelligence is changing all industries in one way or another, and digital marketing is no exception. AI can help marketers automate tedious tasks, personalize campaigns, and make effective data-driven decisions.

So how to use artificial intelligence in digital marketing and what are its potential benefits?

Consumer segmentation

 

One of the main benefits of AI in digital marketing is its ability to help with consumer segmentation. Dividing customers into groups based on common characteristics – behavior, demographics, and purchase history – will help marketers personalize advertising campaigns and increase conversions.

AI is able to automate this process by analyzing large amounts of data and identifying patterns for consumer segmentation. This will help marketers better understand their target audience and develop more effective campaigns that resonate with customers.

Personalization

Personalization is a key aspect of digital marketing, and AI will help marketers improve it. AI algorithms are able to analyze customer data and predict which products or services they are most interested in. This information can then be used to personalize website content, email newsletters, and social media posts. All of this will help create a more relevant and targeted user experience.

Predictive analytics

Predictive analytics is another area where AI will come to the rescue of digital marketers. It uses data, statistical algorithms, and machine learning techniques to determine the likelihood of future outcomes based on historical data. It can be used to predict customer behavior. For example, when and what products they are most likely to purchase. Predictive analytics will allow marketers to optimize their campaigns and increase conversions.

Chatbots

 

Chatbots are another popular application of artificial intelligence in digital marketing. These are computer programs designed to simulate communication with real people. They can be integrated into websites and messengers to provide fast and efficient customer service.

AI-powered chatbots can be trained to understand user queries and respond appropriately, allowing help desk staff to tackle more complex issues.

Chatbots can also collect information about customers and other data that can be used in the future to personalize campaigns and improve the quality of service.

Content generation

Artificial intelligence can also be used to automatically generate content for marketing campaigns. AI algorithms are able to analyze customer data and generate personalized content based on their interests and preferences.

These can be product recommendations, personalized emails, and social media posts. AI-generated content will save digital marketers time and resources, allowing them to focus on other aspects of marketing campaigns.

Ad optimization

Ad optimization is another area where artificial intelligence can be useful for digital marketers. AI algorithms can analyze customer behavior data such as click-through rates and conversions to optimize targeting and improve campaign performance. This will help marketers cut losses and maximize the return on advertising investment.

AI can also be used to automate advertising platforms like Google Ads. Marketers will be able to get the most out of their allocated budget and reach their target audience more effectively.

THE FUTURE IS HERE TODAY

Artificial intelligence has the potential to revolutionize digital marketing by automating routines, personalizing campaigns, and helping to make data-driven decisions. AI can effectively solve a variety of tasks, from customer segmentation to content creation and ad optimization.

However, for best results, marketers need to understand the limitations of artificial intelligence and use it in conjunction with other tools and techniques.

AI is a very powerful tool, but it is not a panacea. To make informed decisions, digital marketers must be able to work with information and clearly understand their target audience and goals.

The possibilities of artificial intelligence should be used under the leadership of creative and insightful people.