Digital Marketing Trends in 2025 and Tips for Using Them

The digital marketing landscape continues to evolve rapidly, and 2025 promises to be a pivotal year for businesses keeping up with new trends in online marketing. New technologies and changes in consumer behaviour are impacting how brands interact with their audiences.
In this guide, we explore the digital marketing trends that will dominate in 2025 and provide practical tips to help marketers stay ahead of the curve.
Choose which internet marketing trend is closest to your business and your target audience. To stay competitive in the ever-evolving market, consider adding some of these new trends to your marketing strategy for the year. We will share our observations and research and will be happy to help you determine which marketing trend you can use in your business.
Artificial Intelligence (AI) and Machine Learning (ML): the Foundation of Modern Marketing
Artificial intelligence (AI) and machine learning are no longer something distant and vast; they have become integral elements of Internet marketing and modern online promotion trends. According to McKinsey, by 2025, more than $2.6 trillion of the marketing budget will be spent on AI applications. These technologies allow marketers to automate regular tasks, predict customer behaviour, and optimise the effectiveness of marketing campaigns in real time.
How Marketers Can Use AI and ML Trends:
- Predictive Analytics: Use AI tools like Google Analytics 4 or Salesforce Einstein to predict customer behavior and tailor marketing strategies accordingly.
- Chatbots and Virtual Assistants: Integrate AI-powered chatbots like ChatGPT or Drift to provide customers with 24/7 support and personalized recommendations.
- Personalized Campaigns: Use platforms like Adobe Sensei to set up hyper-targeted ads and email campaigns.
Dynamic Pricing: Analyze market trends and competitor prices to offer personalized discounts in real time.
Artificial intelligence allows analyzing huge amounts of data for less money, which is actively used by businesses to set up personalized interactions. Examples of success are Netflix and Amazon, which use AI for recommendations. Personalized recommendations increase conversion and user engagement.
Generative Content: Creativity Powered by Artificial Intelligence
AI-powered content creation tools like Jasper, chatGpt and MidJourney allow marketers to create high-quality, engaging content faster than ever before. This marketing trend has been gaining momentum for years. Gartner predicts that 30% of all digital content will be created using AI by 2025.
Applications of AI content in marketing:
- Automated ad copy creation: Use tools like Writesonic to create engaging ad copy for multiple platforms.
- Visual Content Creation: Use AI to create graphics, infographics, and video content in minutes.
- Content Scaling: Optimise your blog content by using AI to create drafts that can then be refined by human editors.
In 2025, AI systems are expected to understand the tone of voice of brands and create content that addresses the topics that are most interesting to the target audience. Given the significant reduction in time and resources to create such content, AI is certainly leading the new marketing trends of 2025.
Voice Search Optimization: The Conversational Internet’s Passion
Voice search is becoming a dominant force in digital marketing, with more than 8 billion voice assistants expected to be in use by 2025 (Juniper Research). Consumers increasingly rely on voice commands for quick answers, shopping, and local searches.
Steps to Optimise for Voice Search in 2025:
- Focus on long-tail keywords: Include natural, conversational phrases in your content.
- Local SEO: Optimise “near me” searches by updating your Google My Business profiles.
- FAQ Pages: Create detailed FAQ sections to answer specific voice queries.
- Mobile Optimisation: Make sure your site is mobile-friendly, as voice searches often happen on smartphones.
According to a Deepgram report, 82% of companies are already using voice technology, and 85% expect it to be widely adopted within the next five years. Additionally, 66% believe voice search will become a mandatory component of marketing strategies in the coming years.
Short Videos: Engaging Content Increases Engagement
Short videos have been a trend in online marketing for the past few years. Platforms like TikTok, Instagram Reels, and YouTube Shorts are helping to engage audiences on a massive scale. According to Wyzowl, 93% of marketers say video is critical to their marketing strategy, with short videos leading the way.
How to effectively use the short video trend:
- Behind the scenes content: Show off your team, processes, or product development.
- Tips and Tricks: Create short how-to videos on your niche.
- User-generated content (UGC): Share videos from customers using your product.
- Interactive elements: Add polls, stickers, or Q&A sessions to engage your audience.
Video-focused platforms get twice the audience response of static content. Brands will increasingly invest in short, dynamic formats to capture attention. Short, concise videos are more effective as advertising materials.
Web 3.0 and Metaspace: A New Dimension of Interaction
Web 3.0 technologies, including blockchain and metaspace, are changing the way consumers and brands interact. Bloomberg predicts that the metaverse market alone will grow to $800 billion by 2025.
How marketers can take advantage of Web 3.0 and metaspace marketing trends:
- Virtual Stores: Create digital shopfronts on platforms like Decentraland.
- NFT Campaigns: Offer branded NFTs as collectibles or loyalty rewards.
- Immersive Advertising: Develop interactive advertising for VR environments.
- Gamification: Create branded games or sponsor eSports events to attract younger audiences.
Implementing such technologies requires resources, so strategies should be planned and budgeted for in advance. Keep in mind that you may also need a team to maintain and improve the meta-environment for your business.
User-Generated Content and Influencer Marketing: Authenticity is Key
In 2025, authenticity remains a key component of successful online marketing. User-generated content (UGC) and influencer partnerships offer brands a powerful way to connect with their audience. According to Takumi, 61% of consumers trust influencer recommendations more than brand advertising.
Steps to Maximize UGC and Influencer Marketing:
- Micro-influencers: Partner with influencers with 10–50k followers to increase your business’ credibility in the niche.
- Branded Hashtags: Encourage customers to share photos and videos using unique hashtags.
- Attract customers: Post user-generated content on your website, social media, or email newsletters.
- Influencer-led campaigns: Collaborate with creators who share your brand values.
Think about what emotions motivate you to share your purchase on Instagram or TikTok. How can you evoke such emotions in your target audience so that users create content with your product or service themselves? You can offer additional bonuses, promotions, and loyalty programs to those who recommend you on social networks.
Omnichannel Marketing: Seamless Customer Journeys
Omnichannel marketing integrates multiple platforms to provide a consistent customer experience. A study by Omnisend found that multichannel campaigns achieve 287% higher purchase rates than single-channel campaigns. For example, you contact a chatbot on a website to check the availability of a product, and the next day you receive a notification about the availability via messenger or email. In the ad, you will see the same product or similar ones.
Tips for effective omnichannel strategies:
- Unified messaging: Ensure consistency in tone, style, and offering across all channels.
- Multi-Channel Promotion: Link email campaigns with social media and in-store events.
- Customer data integration: Use CRM tools like HubSpot or Klaviyo to track interactions across platforms.
- AI-powered analytics: Use AI to analyse cross-platform performance and optimise strategies.
Omnichannel requires maximum data collection on each consumer across all channels of interaction with them. This makes it easy to identify your customer and help them solve their problem, no matter where they have previously contacted you. From the customer’s perspective, this looks like a high-level service, but make sure that all your channels have information about how and what data you collect.
UX and UI Innovations: Improving User Experience
Exceptional UX/UI design is critical to customer retention. Forrester research shows that every $1 invested in UX design yields $100 in returns.
UX/UI Best Practices for 2025:
- Key web metrics: fast loading, interactivity and visual stability.
- Personalized interfaces: tailor your website to your users’ preferences.
- Voice and gesture navigation: Intuitive voice and touch functions.
- Dark Mode: Suggest dark mode options to enhance user experience.
Online marketing trends 2025 offer incredible opportunities for brands willing to innovate. Whether it’s leveraging artificial intelligence, tapping into the metaverse, or embracing eco-friendly practices, marketers must embrace these new marketing trends to stay competitive.
Of course, the new marketing trends in 2025 are not limited to this list. There are also individual marketing trends in each business niche and in each competitive area. To choose the trends that will really give results in your business, it is important to have the support of an experienced marketing team and clear budget planning. By implementing these strategies, companies can create meaningful, future-orientated products and services that resonate with the target audience.