5 Tips For Creating An Seo Optimized Website
If you want to create a modern site that will attract users, it must meet all the requirements and criteria of SEO. Otherwise, you will be wasting your time and energy. An SEO-compliant website is an optimized online project that is well received by search engines. If the site is not available in the SERPs, it will not be visible to your audience, and you will not be able to form a serious user base. Search engines such as Google and Yandex play an important role in attracting visitors. It is unlikely that it will be possible to create a good user base using word of mouth methods alone. You need help from search engines.
To be successful with a website, three main components are needed: good SEO-friendly design, powerful content, and keeping pages up to date. By providing these three factors, you will be able to succeed in promoting your online project. So, if you want to create a website that meets all the requirements of SEO and will rank high in the SERPs, then follow the tips listed below.
1. Make Your Site Compatible With Mobile Devices
Mobile compatibility of a web project is the most important criterion for success in its promotion. Modern users are more demanding on how sites are displayed and work on various devices. If your site doesn’t display well on small screen devices, visitors will leave quickly. Google also considers mobile compatibility as one of the most important ranking criteria.
In addition, search engines take into account the so-called bounce rate – the number of short sessions when a user entered the site and almost immediately left it. If your web project’s bounce rate is quite high, its search engine rankings will drop a lot. If you want to attract new users who browse your site for a long time, ensure it is mobile compatible. Luckily, there are plenty of bootstrap templates that make it easy to create a mobile-friendly version of your site.
2. CREATE THE CORRECT DOMAIN NAME
The domain name of your site must meet several criteria: be easy to remember, read well, convey the essence of your site and business in general. A good domain name must also be SEO-friendly. Choose a short, catchy domain name that can be part of your search terms to get the most visitors. For example, if you’re selling antique furniture, choose a short and catchy domain name that mentions antique furniture. Choosing such a domain is not easy, but if successful, you will significantly improve the SEO performance of your project and make its pages more visible to search engines and Internet users, respectively.
A domain name is a powerful tool that you will use for a long time. Therefore, weigh the pros and cons before choosing the final option. The future of your web project directly depends on the choice of a domain name.
3. USE SOCIAL MEDIA ACCOUNTS
The success of a business depends on more than just the number of visitors to your website. In today’s realities, people can get huge audiences using Twitter, Instagram, and Facebook social media profiles. Create a profile for your business to drive traffic to your website from social channels.
However, creating a page on a social network that will attract a lot of subscribers and followers is not an easy task. You have to create a lot of posts of an individual nature with content addressed to your audience. Don’t use your social media accounts just to post promotional posts, but interact with your audience. By following these guidelines and not resting on your laurels, you will soon form a huge user base.
If you already have social media accounts with a large number of followers, use them to promote your site. This way you will ensure traffic growth, thereby increasing the position of your online project in search results. Traffic and returning users are a great asset to your SEO strategy. By getting high volumes of returning traffic, you will significantly improve your positions in search engines.
4. Create Captions For Images And Video Content
Search engines use bots (web spiders) that crawl the internet looking for new content. They go after every piece of information on your site to update the SERPs. Therefore, you should add captions to your images and videos. These captions should contain key phrases for which your project ranks in the SERPs. Search bots will find the captions and this will affect your site’s rankings. Many web templates offer both visible and invisible captions for images and videos. For example, if you’ve added a photo of a music artist, create a caption containing their name, music album title, and some more detailed information.
The more keywords and useful information contained in signatures, the more SEO-optimized your project will be. Captions for photos and videos are a little trick that may not be visible to site users, but visible to search engines. Using signatures, you can significantly increase the volume of traffic attracted to the site.
5. Always Use The Description, Meta Tag
The description meta tag is the most important tool for successful SEO website promotion. It is well known and often used by all professional webmasters. Optimize your meta tags to get the most out of them to promote your project.
A description is a piece of text displayed under the title of each site on the SERP page. Most often, these are small descriptions, consisting of only 1-2 sentences with conclusions about what content the page contains. You can write a description for the entire site, or for each individual page. Description plays an important role in the promotion of web projects. When compiling meta tags, be guided by the following considerations: they must be accurate, informative, and not contain meaningless phrases. To increase the effectiveness of the description, try to fill it with relevant key phrases.
Think about what exactly your site offers, and write a description with this in mind. For example, if you work as a private photographer, dilute the description with words such as “photos”, “price”, “inexpensive” and others. If you work in the restaurant business, add the names of signature dishes and information about the style of serving them to the description.
There are many ways to create effective description meta tags that will work for your business. A good description will increase the effectiveness of your SEO promotion strategy. To attract the maximum number of visitors to the site, make the description easy to read, understandable and simple.