Mobile Marketing TOP 10 Trends for 2022
The mobile marketing revolution has been going on for the past few years. The consumption of mobile content is constantly increasing. For many users, smartphones have become the main source of access to the Internet. In the upcoming digital marketing, trends attention is focused on mobile-first. How to increase interest in the brand using the possibilities of mobile marketing? Consider forecasts and trends for 2022.
TOP 10 Mobile Marketing Trends 2022
The new year has just begun, which means it is worth considering the introduction of new relevant tools. It is no secret that the popularity of mobile devices is growing and in the near future, the demand will only increase. According to research Pew Research Center, 85% of users have a smartphone.
To succeed in today’s marketplace, marketers need to think about advertising campaigns specifically targeted at smartphones. 2022 should start with the TOP trends in mobile marketing.
1. Links to purchases (Shoppable links)
Quarantine during the pandemic has become a real boom for mobile commerce. Many social platforms are implementing a buy feature in their content. In anticipation of the sale on Black Friday, YouTubelaunchedshopping in real-time. Users could immediately follow links to stores without wasting time searching. In turn, influencers and brands reciprocally benefit. The growth of mobile commerce continues to skyrocket. Marketing experts predict that time spent on shopping apps will only increase.
2. Visual search (Visual Search)
Along with voice search, visual search based on artificial intelligence is growing exponentially in popularity. Automation is taking over the world, so the transition to this trend is not surprising. Visual search simplifies the process as a whole, making it more user-friendly. More often, the consumer sees a picture, notices the clothes or other items he likes, takes pictures on a smartphone in order to purchase later. Thanks to the visual search, any item can be found using a photo taken on a smartphone. It is worth noting the platform site, which already offers search services based on visual artificial intelligence, NLP, and hyper-personalization.
The 2022 trend in mobile marketing will increase the possibility of visual search through an image. Implementing the technology will be more difficult than voice search. The recognition function based on artificial intelligence already exists, the trend is gradually improving. It will be possible to recognize each item in the photo and follow the link to purchase. This is the future that will become real in the coming year.
3. Using mobile applications to attract customers to an offline store
A mobile phone is much more than just a device. It is the center of interaction across all channels. The smartphone acts as a link for interacting with customers. Participation and coordination between stores, digital, technology, business intelligence, and other teams are important. Retail needs to leverage mobile not only to increase digital revenue but also to support a broader retail experience.
Also Read: 10 Trending Content Marketing Trends For 2022
4. Real-time engagement technology
The adoption and popularity of real-time interaction technology (live and two-way life) have skyrocketed during COVID-19. Today it is an effective channel that many have integrated into their lives as a way to interact with both e-commerce brands and service brands. Real-time interaction is easy to use. Users perceive this format with great interest and easily make contact.
5. Additional offers (Bump Offers)
The Bump Offers option (pop-ups on sites with offers, such as pop-ups) is directly related to SMS marketing platforms. Many brands are moving away from interacting with customers via email to SMS. In mobile marketing, the trend will increase in the direct-to-consumer market and beyond as it is effective and hyper-relevant. When placing an order, the customer receives additional offers related to the purchased product. This function increases the number of orders, respectively, sales increase. This is a kind of hint – a great way to get additional benefits when placing an order. However, “price sensitivity” should be observed. Additional offers should be close in price to the main product in the basket, to the amount that the customer is already willing to spend.
6. New platforms – new opportunities
There are new channels emerging in the mobile world that brands should use. By new, we mean, of course, what has already proven itself. One of the main examples is TikTok, which has risen to the top of the popular social networks and streaming platforms over the past two years. Udonis experts believe that the growth of this platform will continue, and it has great advertising potential.
7. Mobile games as social networks
More and more mobile games are providing social networking features, a trend we mentioned last year. In 2022, according to Udonis, it will continue. Social media functions include in-game chats, connections to well-known social platforms, modes for spectators who are ready to simply watch the game process.
8. More video content
Due to high competition, it is required to create creative content focused on the target group. In 2022, the focus will be on high engagement formats – video. Companies will find unique ways to integrate live streaming or video online with instant shopping experiences that are easy to use with smartphones. Video is the essence of content marketing and social media marketing.
Videos and video reviews help companies to address customers individually, purposefully, and clearly. It is possible to simplify complex content and convey it with an explanatory video. At the same time, do not forget that video commerce is one of the pieces of information in the product feed. Product descriptions with dimensions, weights, and materials, as well as product images, continue to feature prominently. The videos collect images and data, as well as user context and product stories.
9. 5G and new opportunities
They started talking about 5G back in 2019, since then, year after year, it has been included in mobile marketing trends, and this is simply explained: the better the mobile Internet, the more opportunities marketers will have. You can make video ads in high quality, use virtual and augmented reality. Udonis also believes that 5G will provide better targeting options as it becomes more widespread and more devices connect to it.
10. AR and VR technologies
The number of experiences with augmented reality (AR) and virtual reality (VR) will increase. An example was the rebranding of Facebook into the technology company Meta. It is clear that the leadership of Facebook is promoting the possibilities of AR and VR not only for gaming purposes but also in everyday life. Many brands will implement the technology in the form of a mobile application. The tool will help visualize how the product will look live, which greatly simplifies the buying process. First, you can check and try the product in real-time. If you’re shopping for home goods, many e-commerce apps now allow you to preview what your home will actually look like inside. It’s a great way for consumers to visualize that it’s much more convenient and safer.
There were already examples of shopping with augmented reality last year. Ikea for Place and interior design service Houzz created the Houzz app -Home Design & Remodel, where you can improve and design your own home, find many ideas for decoration.
Outcome
The focus of marketers in 2022 will be on improving the user experience on smartphones. Increasingly, customers will shop through social media. And to finally make a purchase decision. will use modern imaging technologies. Shopping in 2022 using a mobile phone is simple, affordable, and fast. Brands need to adapt to innovation and current trends that are rapidly evolving. The adoption of technologies including visual search, AR, and VR is the key to success in a highly competitive market.
