How To Reach Your Audience With Message Marketing Strategies
Your business has always had one pretty powerful marketing tool at its disposal that you most likely never used. Or you don’t use it as efficiently as possible. We are talking about message marketing, also known as SMS marketing. The results of a study conducted by Grandview Research indicate a surge in the activity of SMS marketers. Grandview Research predicts that business owners will spend 20% more on messaging every year until 2025.
Your competitors are on the alert and are already using messaging tools to their full potential. It’s time for you to join this trend. Read this article to learn how SMS marketing can impact your business performance and how you can use it to grow your user base and optimize your conversion rate.
Benefits Of Messaging Marketing For Your Business
SMS marketing has a lot of advantages, among which there are two that will convince even skeptical marketers. First, message marketing is effective from an economic point of view. According to marketing automation vendor Anthem Business Software, SMS marketing costs are in pennies (per message sent). This is significantly lower than the costs of some other marketing tools.
Secondly, message marketing contributes to the faster conversion of an ordinary user into a real client. The vast majority of potential customers view messages within 5 minutes of receiving them, and about 33% of them respond to offers. This testifies to the really high effectiveness of messaging marketing.
How To Make Sms Marketing Work For Your Business
Message marketing can add value to your company, increase its visibility and build trust with customers. Here are a few SMS marketing strategies that have stood the test of time.
1. Send personalized messages
Text messages can be easily personalized. This is especially important in today’s realities, as consumers are already familiar with many of the old marketing tricks and react negatively to generic messages. And it’s not just about the effectiveness of marketing as such. Thanks to personalized messages, you will make your brand more memorable for users who receive hundreds of offers every day from various companies.
2. Make reminders for various events
Message marketing is still an effective tool for converting both new and loyal users. Use its event reminder tools to make sure new customers actually take action. An example of such an event would be a shopping cart in an online store where a potential customer added one or more items but did not complete the purchase.
3. Send time-limited offers targeted to specific audiences
SMS marketing is a great help if you want to attract consumers who buy goods on certain days of the week, or you want to advertise a sale of goods that will last for a limited period of time. This is especially important in cases where you urgently need to inform your audience, as emails take significantly longer to open (often too late when the event is over).
Combine the urgency of your offer with attractive prices to attract as many potential buyers as possible. People are pleased to receive discounts available to a limited number of buyers. The more exclusive offers you have, the more likely it is that potential buyers will pay attention to your marketing message.
4. Use geotargeting tools
Geo-targeting is a great tool for those who want to get the maximum number of customers at an important point in time when they make a purchase decision. Use geo-targeting to send targeted marketing messages to customers who live in specific locations, such as the area where your company store is located. By reaching the maximum number of potential customers at the right moment and in the place where they can make a purchase decision, you will increase the conversion and profit from each sale by sending personalized messages with exclusive offers.
5. Send messages to those who are really interested in buying your products
Many marketers often send their marketing messages to people who are not interested in purchasing their products or services. Message marketing tools make it easy to reach the right audience. This is especially important for B2B businesses, where the reason for the low number of sales may be the lack of a phone number in the database.
6. Analyze the effectiveness of marketing strategies
No business owner really knows who is actually watching their commercials and who is immediately rewinding them. TV marketing does not allow for a detailed analysis of the audience. However, message marketing contains tools for a detailed analysis of the behavior of message recipients: the number of opens, transitions, conversions. Using this data, you will make informed decisions to optimize your marketing campaigns.
7. Remind you of invoices and secure payment methods
With the help of SMS, you can delicately remind users of the need to make payments on deferred payments. Think twice before adding a link to your payment page in your posts. Some providers consider such messages as spam. However, you can add simple payment instructions to your posts.
8. Get feedback from potential and real customers
Message marketing is a powerful tool for gathering feedback from your new and returning customers. They don’t need to sign in to their account or fill out a long web form to share their experience. They often give yes/no answers to a few simple questions.
Sms Marketing Can Play A Crucial Role In Growing Your Business
Message marketing is an effective tool that allows you to quickly connect with potential customers anywhere when they have a smartphone at hand. It is also a generic method that is used to send reminders, geo-targeted messages about time-limited events, payment reminders, and collect user feedback. In fact, the potential of messaging is only limited by your imagination.