How to create a brand: 5 steps for beginners
The market sets the pace. Companies compete daily, businesses push each other off the playing field, partners, on the contrary, are looking for each other and all this in the hope of occupying their niche, falling in love with potential customers and increasing revenue.
Of course, the quality of goods or services is very important in this race, but today I want to talk about something else.
About the brand, image, which convey the values and idea of the company. Agree, if the company and its product impress you emotionally, then, most likely, in your personal TOP 10 it will occupy the first positions. And thereby gaining a client in your face.
What does it take to build a powerful brand that you want to buy and want to follow? We will try to understand this article.
Brand as a competitive advantage of a business
How does a brand affect a company’s future?
As I said above, the brand’s goal is to help businesses positively influence financial results. However, a good brand is aimed at the prospect of development. And for this very development to take place, a strategy is needed.
The outcome depends on how seriously you approach the matter. Let’s understand: how to create a brand, strategy and work for the result.
Having the idea of creating a brand, you need to analyze and understand how the brand will meet the characteristics of your product (of course, you should have one).
It is no secret that the quality of the manufacturer does not always coincide with the opinion of the consumer.
Think about how the brand can influence the perception of people and positively imprint on the image of the company. A brand should help people not to think, but to buy.
5 Top Steps When Creating a Brand
Define your target audience
Who will you sell to? What does this person or group of people look like? What is he interested in and interested in? What is his marital status and hobby?
There can be many questions and the more detailed they are, the better the portrait will turn out.
Large companies do not just describe the image of their client, but also select a photograph of this person or people. And every time they think about something new, they turn to it, you can just say “look in the eye.”
People help us determine who and what we should be for them. Decide what your brand will be.
What is your main feature?
If you can’t give a definite answer, the brand may not shoot.
Your task is to tell about yourself so that people can distinguish you from thousands of others. This does not mean that you need to invent a spaceship, it is enough to be yourself and not like everyone else.
Openness, humor, decency, honesty in front of people should be reflected in the brand. Think about what you want to be in the eyes of the client. Trust is the key to future success.
Will the new brand have a face?
Some businesses attract celebrities to look attractive from the start in the eyes of customers. This way of launching gives considerable coverage and helps to “become overwhelmed”. And, if about 5 years ago, it was mainly used by foreign brands, today All people have learned to use it!
Already popular brands use the same trick to maintain their image and remain in the public eye.
Think about the visual component.
What color is your brand? What kind of graphic elements are typical of him?
Each element separately and all together must emphasize the identity of your company. People should be able to distinguish you from competitors.
An important step in creating a brand is choosing a corporate identity. It’s like a man’s handwriting or signature – there shouldn’t be another.
Graphics, colors paint the overall picture and you can’t do without it. Decide if you will have a character. It can help to clearly distinguish you in the market and cause positive emotions for the audience.
How will you tell your audience about yourself?
Decide how you will communicate with your customers, where you will talk about yourself, answer questions, and whether at all.
This item is already more about brand marketing: you need to decide which channels you will use to attract customers for promotion. There are many channels, both online and offline.
Competitor analysis of the company
In order to stand out, you need to know among whom. A competently compiled analysis of competitors will help you to make competent UTP, highlight a unique advantage and thereby attract customers to yourself. Here is a list of criteria by which to analyze competitors:
- Direct or indirect
- Website (convenience, design, reporting of meanings, strengths)
- Mission (is there, if so, how competently broadcast)
- Social networks/blog, whether the content is posted
- How are they progressing, which channels are using
- What are their strengths/weaknesses
It is enough to analyze the 3-4 main competitors.
- If you had an idea to create a brand – create it!
- If you don’t know where to start your journey, read our little guide: 5 steps to create a brand.
- Drop doubts – act!
- The idea should not remain unrealized – translate!
- A small step is the foundation of great achievements.
And what would you recommend to beginners who are trying to cling to their idea and implement it?