11 Marketing Tricks To Grow Your Business Without Using Paid Ads in 2022
Marketing is an integral part of any business development strategy. It plays an important role in increasing brand awareness, attracting customers, increasing sales, and scaling the business in general. Through marketing campaigns, people learn about the products on offer and the role they can play in their lives.
In fact, marketing turns a business into a two-way street by attracting leads. Thanks to marketing, companies create a solid foundation for their business, adapt all its key aspects, and enter into a dialogue with consumers. It also includes effective strategies for interacting with your audience to build a positive reputation over a period of time.
Every company strives to optimize its marketing strategies to make them simple and affordable. However, many business owners are looking for simpler routes and opt for fast advertising, which is quite expensive. Instead, you can use the more creative approach suggested in 11 Tips for Business Growth.
1. LAUNCHING THE TRIAL VERSION (BETA VERSION)
This technique is used by many companies. Before launching a finished product, they release a beta version to the market. As odd as it sounds, the trial version can stimulate increased demand for a product or service. After receiving the beta version, the consumer will be able to evaluate the main characteristics of the product. Use the beta to build your primary user base, and then develop a marketing strategy to promote the finished product. Since many people will be interested in the product and want to try it, you will create an atmosphere of exclusivity in what you have to offer.
Every beta test participant will feel like an “insider” who was one of the first to gain access to the product. By doing everything right, you will build a loyal audience thanks to the so-called word of mouth long before the launch of the finished product. You can use Product Hunt and other online services to launch a beta version of a product.
2. FORUMS
The simplest way to build a loyal audience is through marketing forums to promote your business. On the forums, you can interact with representatives of other companies, including those in your industry, as well as with marketing professionals. The more often you communicate with business representatives, the more useful experience you can learn and use for the organic development of your company.
By applying an effective marketing strategy, you will be able to participate in various discussions on forums, share your knowledge and experience, and attract the attention of stakeholders. If you do it right, you will get an audience that will remain loyal to you for a long time.
3. PLATFORMS FOR POSTING CONTENT
If you want information about your product to reach a wide audience, post it in reputable publications. Try to keep abreast of all current trends and draw up detailed reports for their subsequent publication in advertising publications. Cover topics such as public relations, branding, career opportunities, digital marketing, key events in your industry, case studies, business strategy guides. To make your product marketable and popular among the elite industrialists, highlight its value in editorials, newsletters, and other publications.
4. POSITION YOURSELF AS A USER OF YOUR OWN PRODUCTS
People trust real actions more than simple words. No matter how loudly you advertise your product, the real effect will only be achieved when you show how you use it by your own example. Become the main user ambassador for what you have to offer. By doing this, you will not only set an example for others, but you will become better aware of all the advantages and disadvantages of your product, which will help you make the necessary changes.
5. USE REFERRAL PROGRAMS
One of the simplest and most affordable marketing strategies is still word of mouth, which works with repeat customers. About 78% of B2B businesses use this social media marketing trick to maximize their results. Referrals can be experienced users of your product, spreading information about it through their relatives and friends, thereby helping you to expand your customer base. You can reward referrals by offering them a reward for each new customer. To use this trust marketing technique as efficiently as possible, we recommend using special referral platforms such as GrowSurf and others.
6. RUN CONTESTS AND EVENTS
One of the best ways to build brand awareness and build an engaging audience is to run contests that prize your products. Through competitions, companies research the market and study their competitors. Run contests around a variety of holidays and events such as Valentine’s Day, Organ Donation Day, and others that match your niche. In addition, conduct direct surveys to get information about the preferences of your target audience. As a result of the competition, play out several variants of prizes to choose from.
Also Read: Keyword Research: A Guide for 2021
One of the most effective options for the competition is a quiz that combines simple and difficult questions. So you will attract the audience to your brand, interest in its various aspects. Another good option is a social media contest, during which participants must upload their photos with your product. So you can get more information about your customers, attract even more new users through social networks.
7. PLAY CASH PRIZES
Perhaps there is no better incentive to attract an audience than real money. Offer your customers cash rewards for every new user they refer. Your clients can do it in any way: from registering on your website and downloading a mobile application to publishing an opinion about your company on social networks. By starting to reward users for these simple actions that help promote your business, you will contribute to the formation of interest in your company and its products. This marketing technique is characterized by high-performance indicators at low financial costs.
8. FORM A NETWORK OF LIKE-MINDED PEOPLE
Build a community of interested people from a variety of industries by hosting meetings, conferences, exhibitions, and public events. So, you can find potential customers and investors to whom you can present the product, talk about its prospects, as well as plan for further brand promotion. Using this marketing technique, you will not only establish contact with potential clients but also be able to use the services of developers, designers, accountants, content marketing specialists who will help you in the further development of your business.
9. PUBLIC PAMPHLETS
Another great way to increase your brand awareness is by distributing brochures, brochures, badges, and stickers. Study your audience and design flyers with 4 important principles: attention, interest, desire, and action. Add elements to motivate potential customers to take the targeted action by artificially creating a sense of urgency. Provide an easy way to interact with your company through a website or a convenient mobile application.
To correctly implement this strategy, use the services of a professional copywriter, designer, and distributor. To improve the effectiveness of this technique, try to convince the recipients of the flyer that signing up for your product does not pose any risks by providing a money-back guarantee. The more effectively you distribute these flyers, the better the response from the audience will be. Also, to make your product more memorable, place promotional images on displays, billboards, and walls.
10. RUN SOCIAL CAMPAIGNS
Various social campaigns (informing about the availability of donor services, helping starving children, preventing pollutants from entering drinking water, etc.) will help attract attention to your brand from well-meaning customers. By associating yourself with one or another socially oriented activity, you will position yourself as a socially responsible company. In addition, you will enlist the support of ordinary people. During events, hand out T-shirts with your brand logo or flyers with information about how your business relates to the event. This will build an audience that you can later convert into customers.
11. VIRAL VIDEOS
The number of users of social platforms such as Instagram, YouTube, Facebook, and Twitter is increasing every day. Creating interesting videos is one of the most effective marketing techniques. About 81% of companies use video marketing tools to create a visually compelling image of their product, as well as explain its key properties. Fill your videos with humor and use artistic exaggeration to spread them to a wider audience. If your video goes viral, your brand will be talked about in all social circles. A viral video created by Intel is a good example.
CONCLUSIONS
Marketing goes far beyond using paid advertising. Use the strategy to promote your brand and increase its awareness using the techniques described above and your business will start to grow at a rapid pace.
