HOW TO USE DIGITAL MARKETING IN 2021
Digital marketing is an industry in which everything changes at lightning speed.
Every year new trends appear, and old ones go into oblivion. Today it is hardly possible to find a company that would not invest in marketing activities. Software development agencies, e-commerce sites, and even your favorite coffee shop around the corner — all these businesses use various means to promote their business.
In the current realities, it is important to develop a complete digital marketing strategy in order to maximize productivity and minimize costs. Let’s take a closer look at the most important nuances and find out what is needed to organize successful advertising in 2021.
WHAT IS DIGITAL MARKETING AND WHAT IS IT USED FOR?
Digital marketing covers all marketing activities carried out on the Internet. It includes a number of promotional efforts, including:
- content marketing;
- Email marketing
- social media marketing;
- paid advertisements.
Consumers spend a lot of time on the Internet. People use it for entertainment, sit on social networks, and search for information. In most cases, the Internet is the best medium to reach the target audience.
Digital marketing forms the basis of all marketing activities of the company. By using it, you can remain competitive. Moreover, customers hope to interact with their favorite brands on the Internet and expect companies to invest in marketing.
THE MAIN TYPES OF DIGITAL MARKETING
As noted earlier, digital marketing includes various types of activities. Companies deal with them to attract new customers and retain existing ones. Let’s look at the main types of digital marketing that are relevant in 2021.
Search engine optimization
You’ve probably heard at least out of the corner about SEO. This is a set of measures aimed at optimizing the website and its content in order to increase its ranking in search engines.
Search engine optimization includes both in-page (performed directly on the site) and off-page (performed outside the site, but in relation to it). Internal SEO usually involves working with keywords, meta tags, and other elements. External optimization includes link building, guest posting, etc.
Content marketing
Content marketing is directly related to SEO. The main goal of this marketing activity is to increase brand awareness through various content, including:
- infographics
- Blog posts
- e-books;
- technical descriptions.
For example, if your company provides software development services, you can write the article “How much does it cost to develop an application?” and using it to tell blog readers about the methods of work of their enterprise.
Social Media Marketing
Promoting a brand and content through social networks is a common practice for both large and small companies. Depending on the type of your business, you can use Facebook, Twitter, LinkedIn, Instagram, TikTok, and other platforms. The content you share on social networks should be fun, interesting, and as formal as possible. Companies often talk about interesting working methods and the people who use them.
Pay Per Click (PPC)
Pay-per-click ads are extremely effective and deliver great value to companies that use them wisely. In addition to the popular Google Ads service, almost all social networks offer such services. You can run paid advertising campaigns on Facebook, Twitter, LinkedIn, and even Quora.
Affiliate marketing
Affiliate (affiliate) marketing is a type of marketing activity in which you pay other people or companies to promote your services and attract new customers. It is based on providing your partners (affiliates) with links that redirect users to your site. For this, you pay either a certain percentage of the revenue earned from each attracted customer or a fixed amount for certain user actions.
Email Marketing
Although some predict the imminent death of Email marketing, today it brings no less significant results than several years ago. Companies use it as a way to communicate with their audience, as well as to promote content, provide discounts, announcements of holiday sales, invitations to events, and much more.
Influencer marketing
In 2020, the number of users of social networks around the world exceeded 3.8 billion. This is the best way to reach the target audience for companies from many areas of business, including e-commerce, fashion, and lifestyle.
Although it can take a long time to create your own group of dedicated followers on Facebook or YouTube, it will help you speed up the process of increasing brand awareness.
Influencer marketing implies collaboration with opinion leaders (influencers) – people or organizations that are widely known for their expert level of knowledge and have a social impact on certain groups of people. When choosing these authorities, you need to study how much your target audiences intersect.
DIGITAL MARKETING 2021: FINDINGS
Given the thousands of companies that offer the same services and products, it is more important than ever to invest in marketing. There is a saying that if a business does not advance on a worldwide network, no one will know about it.
Digital marketing is an integrated approach to company promotion, which requires the participation of a number of specialists. Nevertheless, small and medium-sized enterprises can choose up to three types of advertising and focus all their efforts on them, and after some time move on to others.
