5 Simple Ideas On How To Use Interactive Content
Interactive content is a good way to attract attention and revitalize your familiar publications. Interactive content makes your audience more involved in the process, increases the number of clicks, and provides more opportunities for learning and enjoying your publications.
Interactive content includes any content that the user can click on, respond to, or act in any other way. These pieces of content require more effort (and sometimes money) to create, but users spend more time on them and get more benefits.
To give you something to ponder, consider five varieties of interactive content.
TESTS / SURVEYS
Tests and surveys are an economical way to create interactive content. Think about it – how many times have you stopped on content to find out which pizza you like?
Tests can be fun and help your audience determine what they need, and this, in turn, can be an opportunity for you to offer a product or service. They can immerse you in the minds of your audience and create double content (once when you publish, and another when publishing the results).
Another advantage of tests and surveys is that they can show your audience that there is feedback, and their opinion is important to you.
Twitter, Facebook pages, and groups, Instagram stories already have built-in polls that you can use. Each of them allows you to add several answer options (polls on Facebook allow you to add photos and GIFs as answer options).
As soon as someone votes, they will be able to see the results of the survey. In Instagram Stories, you can use the poll sticker to create a two-choice survey that will last 24 hours.
If the network on which you want to conduct a survey does not have built-in tools for conducting a survey, you can always write your own options in the headline and ask the audience to comment on the corresponding post. You can also conduct surveys on the landing pages of your site.
CONTESTS / PRIZE DRAWS
Traditional contests and sweepstakes are also great examples of interactive content and can be a great way to attract more audience attention.
Besides the fact that you can ask people to comment on the post, or share the record of the draw on Facebook, Instagram, you can just hold a draw, ask to follow the link or invite a friend, and also invite the audience to answer the question in the comments.
Make sure that your prize is associated with the brand, and remember that you will succeed.
It may be more expensive to create, but it is very interesting for the audience.
Interactive infographics and other content elements can include pop-ups, draws, additional content, etc. In addition, they can be an excellent tool for educating an audience in your particular industry or contain a product overview.
Interactive video is another great way to use interactive content, which guarantees the greatest audience reach and interaction with any type of content.
Interactive videos can include click-throughs on landing pages, practical jokes, or the playback of specific information based on a user’s choice. For example, YouTube allows you to get a viewer to subscribe to your channel, watch a video or playlist associated with it.
These are just some of the ways in which you can use interactive content to increase user interaction, and as we all know, this interaction is becoming increasingly important in order to get traffic from social networks.