TOP 10 Trends of SMM Promotion
Many companies have been practicing promotions on various social sites for more than one year. Thanks to their activities, SMM – marketing has already accumulated enough knowledge and practical experience. By analyzing their activities, you can determine the most successful techniques and the latest trends that will help in the promotion and promotion of your brand in 2019. However, we have already done it! Bookmark this article if you plan to take your business to the next level. It will definitely come in handy for you!
1. SMM in several social networks at once.
If you thought to limit yourself to working with one social network – it’s better not to start. This is the last day. To reach the maximum potential customers, you will have to do SMM in several social networks at once. After all, ignoring some of them, you are depriving yourself of the opportunity to establish high-quality feedback with the audience of these sites. By the way, active communication with subscribers is another trend of content marketing in 2019.
Before starting an SMM promotion in social networks, you should consider a competent content strategy for all sites. Just duplicate articles and videos from one social network to another will not work. The audience at different sites is different, respectively, and the content should be different, adapted for subscribers. Of course, in this case, the work will take more time, and will require more effort from the SMM specialist. But it’s worth it.
2. Old promotion models are no longer relevant.
Everything flows, everything changes, including the algorithms that helped to promote the business on social networks yesterday. For effective work on attracting customers at different sites, do not forget to keep abreast, and study all the innovations of social networks popular in Ukraine. Well, or entrust SMM promotion to specialists who are aware of the most popular strategies for promoting a business on the Internet. And do not save. Creative and experienced SMM marketers will require a more substantial amount, but there will be much more benefit from their work.
3. Advertising on social networks.
Business is increasingly rapidly migrating to social networks, creating their representative offices at different sites. Therefore, advertising in social networks is becoming more effective and in demand. Accordingly, and more expensive. But what to do – such expenses are necessary if you want the business promotion business to progress successfully.
However, do not be sad – this tool quickly pays for itself, and leads a lot of new subscribers, which eventually become regular customers. In addition, the payment of an SMM marketer directly depends on the results of his work. Namely, from the number of clicks from an advertising post and further subscriptions. So the advertising budget will not be wasted.
4. More video content.
This trend, by the way, is not new at all. Videos began to gain popularity at the beginning of last year, and today this is one of the most important areas in content management and SMM.
Laconic, high-quality captured video is an excellent tool for promoting a business, completely replacing long texts. With the help of videos, it is easy to convey the necessary information to subscribers. An important detail – the videos should be interesting.
Separately, it is worth mentioning about streaming. Live broadcasts, which are conducted in real-time, have a great response from the target audience, inspire confidence among potential customers and contribute to the formation of a positive image of the company, open to customers. But this is only provided that the streams:
- informative and useful.
- Discover something new for people.
- Show your company from different (of course, good) sides.
By the way, in order to shoot videos, you don’t need to invest serious money in video equipment or special lighting – in recent times this can be done literally “on the knee” using a mobile phone. The main thing is to think through interesting content that will catch the attention of viewers.
5. Mobile applications of social networks.
Mobile Internet in Ukraine is becoming faster and more affordable, and the diagonal of smartphones is wider. Not surprisingly, to view news feeds on social networks, users are increasingly using a mobile phone. Especially often they “sit” on social networks during a transfer from home to work, and vice versa. This should be taken into account when filing your page with content. There is a tendency towards a more fluent familiarization with information and a decrease in the concentration of attention of users. Therefore, the content you want to convey should be easy to read even on the run and while traveling on the subway or on the escalator. But at the same time, do not forget about the long reads (we will talk about them later).
6. Expansion of the functionality of social networks and the capabilities of mobile devices.
SMM marketers constantly have to adapt to the innovations that appear on social platforms. And they appear with enviable regularity because developers adapt to the interests of users. For example, today’s fashionable stories that recently appeared on Facebook and Instagram are not just a whim of developers. This feature met the need of users to download temporary content and expanded their capabilities. As well as the capabilities of SMM specialists, by the way.
7. Interaction with potential customers.
For communication with subscribers, social networks provide many tools. But today we especially want to once again note the streaming. This is not only video content that is already cramping broadcasts (according to Media Today, 85% of users will choose streams on Instagram and Facebook, rather than broadcasts on TV ). This is an opportunity in real time to comment on what has been seen, to communicate with event organizers and other subscribers, to participate in promotions or sweepstakes. By the way, according to statistics, the form in the record is less readily commented on.
A striking example of the effective interaction of the company and the audience through the stream is the enchanting sale of tickets for the Coachella 2012 festival during the live broadcast of the festival, which was conducted by the organizing committee in 2011. It took only three hours to sell all the tickets for the event that will take place next year!
What to show in streams? Anything that can interest your target audience. For example, the manufacturer of sportswear and goods Nike shows its subscribers live broadcasts from sports matches.
8. Longrid – the trend of 2019.
Yes, yes, we do not contradict ourselves. Longreads are as demanded as laconic posts. Here again, “tried” advanced technologies and affordable mobile Internet. Thanks to them, users have a need for informative content, which will brighten up their leisure time while traveling in public transport. Therefore, alternate useful articles and short informational messages on your page, and you will be happy.
9. Disappearing content.
The Instagram trend was especially liked by Instagram users. What is the “trick” of disappearing content? The knowledge that the information will disappear after 24 hours encourages users to familiarize themselves with it. Thanks to statistics, you will know how many subscribers your message saw.
10. Native advertising.
Good advertising in modern realities is one that is perceived as useful information or recommendation, and not as an advertising message. How to create such an advertisement? Share useful tips or professional secrets related to your field of activity on the page. Selling shoes? Tell us how to properly care for her. Do you sew clothes? Share information on what things are in fashion today, or how to choose a dress according to your figure.
11. Promotions, sweepstakes, like-times.
These methods of promotion in social networks are already familiar and “run-in” by many SMM specialists, but from this, they do not become less relevant. The most popular and effective method is to give a gift for “likes” or repost. Not new, but it always works if you want to attract new subscribers and increase the loyalty of old ones. It can also be used to present new products or services of a company.
Also Read: Why Your Business Needs Email Marketing
The coming year, as you see, continues the trends of past years. The Internet space is gradually evolving, and the main trend of 2019 can be safely called the “humanization” of brands, and, accordingly, the content published for their promotion. Yes, and the SMM methods themselves today are aimed at establishing contact with potential customers. Aggressive advertising, direct calls to purchase – all this does not work today. Today, users of social networks value their time too much and are ready to give their money only to manufacturers who are fully trusted. And we dare to assure – this trend will continue to develop.
That will allow you to succeed, and create a positive image with potential customers:
- Interesting content.
- useful articles.
- High-quality streams and videos.
- promotions and quizzes.
The right web development companies and SMM professionals will help you with this.