Top 10 Digital Marketing Trends in 2021 |DigitalGrowthWorld
Digital marketing instantly reacts to the slightest change in public sentiment. The second half of 2020 proved that digital has even more detached from traditional media and continues to march through social networks and information resources.
2021 in terms of goals is not inferior to the previous ones; comfort and customer satisfaction remain priorities. Where digital marketing is heading in 2021, which tools will work, and which ones should be abandoned, read below.
1. Artificial Intelligence
Artificial intelligence plays a key role in marketing today. Robots can significantly simplify production processes, including collecting, analyzing, and sorting data (market trends, consumer behavior, information about users, tons of data from the web, calculations), serving consumers through virtual assistants, etc.
It is predicted that by 2021, 85% of customer contacts will take place without human intervention. And with the development of technology, the formats of AI solutions are also developing, so the cost of products will not become an issue even for small companies.
2. Online presence of the business
Information is what the user wants to get as a result by going to the site of a search engine, using voice search, and other alternative options. It doesn’t matter if he is looking for the nearest curtain salon or the opening hours of a hairdresser. The problem is that often the information posted on web resources contains incorrect data or is missing at all. What is the threat?
First, if a customer comes across incorrect data, most likely he will not continue searching, choosing a competitor’s company.
Second, the presence of errors in the information about the company is a factor that prevents search engines from ranking your company and putting it in the list of relevant results.
Third, by ignoring the management of data on the Internet (including reviews), business owners will face the problems of reduced loyalty of existing customers, loss of new customers, and loss of profits.
Therefore, the task of any business is to provide consumers with relevant and complete information on the network.
Chatbots are an important digital trend in 2021. AI technology uses an instant messaging format to stay connected with customers 24/7. Virtual assistants offer excellent customer service – they are responsive, provide quick and accurate answers, and never lose patience.
Chatbots will help businesses save $ 8 billion a year by 2021, especially in the banking and healthcare industries.
4. Personalization The
same marketing for everyone is an idea that is going nowhere and has been replaced by personalization or personalized content. We are talking, in particular, about email newsletters, including offers of goods and services, selected by analyzing previous orders and customer preferences.
For example, an aliexpress.com newsletter based on your grocery cart, or a 2014 Coca-Cola branded package release.
5. Video content
Let’s start with some statistics about video marketing:
- According to YouTube, the consumption of mobile video content is increasing by 100% every year.
- Adding video to email campaigns increases the click-through rate by 200-300%.
- 90% of video users help them make a decision to purchase a product or service.
- 64% of customers are more likely to shop online after watching a video.
These numbers, as well as the situation with COVID-19 and quarantine measures, speak volumes about the importance of including video in your marketing strategy for 2021. Providing informational content through visualization allows you to effectively communicate your message to a large number of people.
The most popular are “live” videos (interviews, demonstration of goods in business, life in the office, the process of creation and production, etc.) as a great way for companies to show the people behind their brand, it creates a trusting relationship from customers and ” humanizes “the brand.
6. Influencer marketing or influencers
Attracting popular and influential users to promote your brand is not new to marketing, but it works great nonetheless. Firstly, the subscribers of such accounts trust the advice and opinion of the idol, follow their activity, and imitate them with pleasure.
Second, celebrity advice is not perceived as a direct marketing message. The tool works to increase sales and improve the company’s image.
Do you think that messengers came to our world to send emojis to their contacts? Yes, but it’s not certain.
Consider in numbers:
- 1.3 billion – a monthly active audience of Facebook Messenger
- 2 billion messages monthly participate in correspondence between customers and companies
- 1.3 billion – a monthly active audience of WhatsApp
- 55 thousand messages participate in the correspondence via WhatsApp every day
- 1.5 billion users – YouTube’s monthly audience.
Messengers allow you to send messages to customers directly, personalizing the conversation and adding value to the offer. This fact is confirmed by statistics: 46% of users prefer to communicate with the business through instant messengers instead of email.
According to statistics, US residents spend an average of 4.7 hours daily on their smartphones, checking social networks at least 17 times. Each check of messages or viewing of the feed is a kind of “window” for marketers. The main task at such moments is to provide users with the most informative, useful, and high-quality content.
9. Voice search
Despite the fact that in the digital age, users can get answers to any questions using search engines, many do not have the patience to go into a browser and read a few paragraphs. Voice search comes in. Many brands are incorporating voice technology into their strategies to make the sales process even more efficient.
For example, the pizza chain Domino’s has connected the ability to order pizza through Alexa in order to increase sales.
10. Stories on Social Networks Snapchat was the
first to enter the market with the concept of “My Story”, then Instagram, Facebook, VK, and even Youtube showed their own format of their “Reels” story. In November 2017, Instagram Stories had over 300 million daily active users.
The increased popularity of stories is another reason to improve your marketing strategy. The main feature of the instrument is that they disappear after a certain period of time. It would seem illogical, but the time of displaying the message makes it limited, and therefore important for the client (loss of profit syndrome). Therefore, big brands go to great lengths to create relevant and unique content.
Customer engagement will be a critical factor in the digital transformation of the market in 2021. Modern tools will allow you to treat clients in a new, more individual way. Whether you’re using voice technology, designing awesome posts, or sending personalized messages on Viber, you can reach a wider audience, increase customer loyalty, and increase sales.