When you hear the term “link building” (link building), many marketers think of it as working with blogs to post mentions without links. Traditional link-building methods are time-consuming and focused on short-term results through the use of blogs with low domain authority. Therefore, the spent time resources rarely justify themselves in terms of final results.

It’s not uncommon for content marketers to take a different approach to link building, using tangential content and digital PR strategies to build high authority links (think about the coverage and backlinks of projects like The New York Times, Real Simple, and Fast Company). While most internet marketers are only familiar with traditional link-building techniques, this approach based on content marketing strategies is something completely new to them.

To help you understand this, we have compiled a list of frequently asked questions about our method with answers to them. Read this article to find out how this link-building method works and what value it brings to brands.

1. Why Do You Need To Do Link Building?

Each SEO strategy includes many aspects, and having quality backlinks to an online project is an important search ranking criterion. Each backlink to a site serves as a sort of trust signal to Google, so the more resources linking to it (and the higher their quality), the better. These links serve as “votes of trust”, demonstrating to Google that the site is trustworthy.

2. How To Get Backlinks From Authoritative Media Sites?

The best way to get links from authoritative media outlets is to create quality content that fits well with the news cycle and connects with your brand. At the same time, the content development strategy should take into account the approach based on interaction with media representatives. By choosing the right journalists, you will ensure good coverage of your brand on authoritative sites and get backlinks for your company. A good example of how this strategy works is Trader Joe, a CRM software company. To create backlinks, we used data about the most popular products of this company.

3. Is It Possible To Create Content That Emphasizes A Brand Or Product?

As a rule, no. According to available statistics, US advertisers have spent about $44 billion on native advertising, which indicates that brands are willing to invest in advertising content placement on media portals. For obvious reasons, these sites are unwilling to post branded content and explicitly highlight certain brands. However, by creating content that fits into the news cycle and that references your brand without being overly promotional, you will gain the interest of media outlets creating content for news outlets.

Also Read: Why Quality Shouldn’T Be Neglected When Generating Backlinks in 2022?

Extended content relevance is the key to building an effective link-building strategy, especially if your goal is to get as many links as possible. As for traditional PR campaigns, they are usually aimed at presenting your brand or product on one specific resource.

4. How Long Does It Take To Implement A Link Building Campaign?

Timeframes may vary depending on the format of the content being published (for example, whether it contains interactive elements), although the average duration of a link-building campaign is 3 months. Content development takes about 6 weeks, and this process includes creating an idea, conducting research and analysis, developing graphic design options, as well as copywriting (writing text content). It takes 4-6 weeks for the subsequent promotion of content. Sufficient reach and backlinks are available already in the initial stages of the campaign.

5. What Are The Differences Between Digital And Traditional Pr?

In fact, digital PR methods have a lot in common with traditional ones. The main differences between them lie in the end goals as well as initiatives. The main goal of a traditional PR campaign is to increase brand awareness in the media. Traditional PR campaigns use channels such as radio, television, print, and online publications. As for digital PR campaigns, they are aimed at building backlinks on the Internet. Brands continue to benefit from strategies designed to increase visibility on the global web. However, the main goal of digital PR campaigns is to build links to improve positions in search results.

6. Are Syndicated Links Necessary?

While original links are the most valuable to Google, syndicated links also provide some value. To determine the value of a link, certain elements need to be considered, such as the presence of a canonical tag. Some sites of large media conglomerates are unique in certain ways. For example, they contain different tags in their headings or use different text templates on their pages. Therefore, Google crawlers index their pages individually instead of using the canonical tag to index just one page.

If search robots have indexed several pages, the client gets more chances for additional clicks, improved visibility, and increased traffic. While syndicated links have a different short-term SEO value than original links, they help build brand awareness in the long term. As a result, you get more branded queries and clicks when your site appears in alternative search results.

7. How Many Backlinks Do You Need To Promote Your Site?

The number of links to successfully promote your online project is determined by various factors, including the level of competition in your niche, as well as the goals you set for yourself. We declare with confidence that when building up a link mass, preference is given to the quality of links, and not their quantity. It is much more profitable to get just a few backlinks from authoritative sources like The New York Times than hundreds of links from spam blogs with low domain authority.

Another important point: more recent links have a much greater impact on the position of an online project in search results. An increase in the number of links to a landing page is a signal that the page is relevant. Having more recent links than your competitors will help you rank better. To get an idea of ​​the required number of links, we recommend looking at the portfolios of backlinks of sites that are in the top positions in the SERPs. To rank and outperform your competitors in Google search results, your backlink portfolio needs to be at least comparable to their similar portfolios.

8. Do You Guarantee That Your Link Building Campaign Will Generate A Certain Number Of Backlinks?

Since this link-building approach is white hat (legal in terms of the rules set by search engines), no one can guarantee that you will get a certain number of backlinks. The success of the campaign is ultimately determined by the quality of the content created and the opinion of the publishers to whom it will be offered (whether or not it is worthy of a backlink).

So, we have answered all the popular questions regarding link building. Do you have any other questions? Do you want to know how link building can benefit your brand? We recommend that you contact the experts of our web studio “External Code”, who will assist you in building an effective link-building campaign based on content marketing methods to increase the recognition of your online project in the global network.

Let’s say you have your own business and you launched a company website. You have two tasks: drive as much traffic to your site as possible and increase brand awareness. You probably know about such a popular tool as search engine optimization (SEO). Also, you should know that having good links back to your site is one of the three most important factors that affect your search engine rankings.

This means you need to get as many links to your site as possible. Given the industry in which your company operates, developing and implementing a link promotion strategy can be a daunting task, especially if you are a small or medium-sized business. After all, your competitors may be large corporations with virtually unlimited financial and human resources. It may not even be the size of your competitors, but the fact that they have found effective ways to generate a large number of links. And you may be tempted to get as many links as possible, no matter where or how you find them.

However, not all links work the same. Focusing only on the quantity and neglecting quality can seriously harm your business. Therefore, first and foremost, focus on building quality link building. We decided to share some helpful tips for building a link portfolio to effectively promote your business.

HOW TO CREATE QUALITY CONTENT TO GET BACKLINKS

The higher the quality of the content on your site, the more likely you are to receive organic links rather than artificial backlinks.

Small and medium-sized businesses that do not have enough time and resources to develop high-quality content can outsource its creation. Although the services of freelance writers are not cheap (from $ 45 per hour and even more), by contacting professionals in their field, you will receive quality content as soon as possible.

1. DEVELOP RELEVANT CONTENT

When creating content, think about how long it will remain relevant. If your content is focused on solving a problem that can quickly disappear from the visibility of your audience, it will have a very limited effect on the link-building process. Therefore, always consider such a feature as the relevance of the content you create.

Don’t let your posted content go out of date. Try to make your published content so that you can easily make changes to ensure that it is up to date. The ability to update your content underlines your expertise. Moreover, it is the simplest way to develop new content with minimal time and money.

Try to check your published content more often. Is it still relevant and valuable? And also timely restore or replace links that stopped working.

2. BECOME AN EXPERT IN THE FIELD IN WHICH YOUR BUSINESS OPERATES

People often cite expert opinions. By publishing quality, authoritative, well-structured content, you will position yourself as an expert in the field in which your company operates. It will motivate other authors to create more organic links to your content. Moreover, you will be able to insert quotes into various materials published on other sites, thereby gaining even more opportunities for creating backlinks.

Building relationships is also a testament to your competence in a particular area. By working with reporters and representatives of organizations working in your industry, you will strengthen your status. If they need a source for a citation, they will most likely turn to you.

Maintain your good reputation by using an effective backlink-building strategy by controlling who is linking to your content. If you receive links from less reputable sources or spammy sites, the effect will be the opposite.

3. EMBED IMAGES, ANIMATIONS, AND VIDEOS INTO YOUR CONTENT

The average Internet user is unable to keep his attention on this or that object for too long, and the so-called “user’s attention time” is decreasing every year. Therefore, the content you create should grab attention. You will achieve this effect by diluting the text content with visual objects (pictures, animation, video).

If your content contains infographics, images, and videos, the likelihood of a user following a backlink following your prompts is significantly higher than if there was only text in front of him. Beautiful and high-quality images attract the attention of users, making it possible to quickly evaluate the content of a text article. Choose your visuals responsibly. For example, stock images have much less impact than unique images that are directly related to published material.

Undoubtedly, you want those who link to your content to indicate the source of the information correctly. Do not neglect this rule when using images or videos obtained from third-party sources.

4. REUSE YOUR CONTENT

Regardless of the way you create content, you have invested certain resources in it, namely: spent time and effort on research, writing text, creating graphic elements. Use resources as efficiently as possible by repurposing content that has already been created. You will spend far less time and money making changes to use the content for other purposes than creating new original material.

There are many ways to reuse already published content. For example, you have done the research and obtained data that you did not use in any material. They come in handy for new content. Find a different approach to the problem, building on the materials already created. Use the images already published on the site for posting on social networks.

However, content reuse is not simply about copying the same content for posting on different platforms. You still need to create unique, high-quality content that doesn’t duplicate existing content verbatim. However, by building on the work you’ve already done, you can create new content much faster and more cost-effectively.

SEO STILL PLAYS AN IMPORTANT ROLE

The better you understand the principles of search engine promotion, the more effective your job of generating backlinks will be. Most of the search results will forever remain out of sight of Internet users, therefore, if you are not included in the TOP-3 search results, the probability of going to a page on your site is extremely low. However, if you are in 1st, 2nd, or 3rd place in the SERPs, your chances of success increase dramatically. So, the probability of clicking on links located in the search results in the 1st, 2nd, and 3rd places are distributed as follows: 30%, 15%, and 10%, respectively.

Also read: Intent and SEO: a Quick Guide 2021 | DigitalGrowthWorld

Key phrases used correctly are still one of the key factors to consider when ranking. By increasing your site’s page rank by using high-frequency keywords, you increase the likelihood that users will link to your content.

While this is not directly related to link building, you must ensure that your site is protected from hacking. The security of an Internet resource plays an important role for any company seeking to maintain its reputation and expand its audience. Modern hackers exploit vulnerabilities in SEO strategies for subsequent attacks. Therefore, as your campaign to increase the number of backlinks expands, remain vigilant to prevent attackers from using your resources to their advantage.

Building an effective backlink generation strategy isn’t just about getting links from any source. You have to think carefully and plan everything, spend time and money on creating quality content that people will want to cite and link to. Every company’s investment in developing high-quality content is sure to pay off.

SEO promotion of Internet projects continues to develop at a rapid pace, introducing new optimization strategies. Even if SEO specialists don’t offer something completely new, they are improving the old methods that still work. In this article, we will highlight 8 search engine optimization trends that are having a significant impact on the development of the SEO industry.

1. Voice Searches Are Gaining Momentum

Did you know that voice search accounted for about 48% of all searches in 2019? And the percentage of voice queries to text queries is constantly increasing. To improve the relevance of search results for voice queries, Google has invested in projects such as BERT, RankBrain, and Knowledge. RankBrain and BERT technologies are designed to improve search engine “understanding” of voice queries. As for the Knowledge Graph, this online service is necessary for establishing relationships between various entities, such as objects, geolocations, and others. The question is, how can you leverage this trend in search engine optimization to benefit your online project?

First, you must understand that you will not be able to directly optimize your site for the above new Google technologies. However, you can optimize it for voice searches. Here are some tips to help you with this:

• sign up for Google My Business if you don’t have an active account yet;
• optimize the loading speed of website pages;
• get as many backlinks as possible (link building);
• add site schema markup;
• provide answers to frequently asked questions;

Try to keep your answers short as the average length of a voice query is 29 words.

Use Ahrefs’ Keywords Explorer to find out exactly what questions people are asking through a voice search tool. Having analyzed the queries of an interrogative nature, you optimize the content of your site specifically for voice queries.

2. Image Search Will Be In High Demand

As you know, images play an important role in search engine optimization. By using optimized images, you will be able to drive more traffic to your website. Surprisingly, this already pretty old SEO tool is still relevant, as the number of image searches is constantly increasing.

So how do you optimize your SEO for image queries? To begin with, the basic image-based promotion strategies haven’t changed significantly. However, SEO using images opens up even more possibilities for the webmaster, as the number of searches has increased significantly (especially with the use of Google Lens, a technology that allows you to search using a smartphone camera). For example, if a potential customer points the device’s camera at a product, they will have access to detailed information about it.

In addition, Google uses images of products posted on websites to find information about them. For example, if you enter the search term “baseball cap with horns,” the search results will display mostly images from online retailers. By using image optimization strategies such as adding alt tags, correct image file names, and product markup schemes, you will increase your chances of hitting the top positions in search results for queries related to your niche.

3. Search Intent Continues To Play An Important Role In Queries

The search target is the real reason for looking for this or that information. To explain this term better, here are some examples. Let’s say you entered the query “digital marketing institute in Varanasi“ into a Google search box. This request has an educational search purpose. If the query looked like “buy a piano,” then the target would be purchasing. However, if the user enters the query “map generator”, it will be difficult to determine the search target, since this query does not contain a keyword that clearly indicates the search target.

On the one hand, such a query can serve a learning purpose, as some people want to know how the map generator works. On the other hand, there are people interested in purchasing this tool. Either way, search target plays an important role in SEO. To follow this trend in search engine optimization, you must create quality content that fully matches your search goals. Figure out how to optimize your existing content for a specific search goal. To do this, analyze the search results and pay attention to what type of content the search engine ranks for certain queries. Draw conclusions and create content based on them.

4. The Number Of Requests With Zero Clicks Is Constantly Increasing

Zero click searches have both positive and negative characteristics. The positive side is that people can receive instant information in the form of a piece of text. Therefore, there is no need to navigate to a particular page. The negative aspect of zero-click queries is that they do not increase website traffic. It is noteworthy that the number of such requests will gradually increase. This is due to the desire of Google and Yandex to provide the simplest and most comfortable search for information on the Internet. This is why popular search engines are gradually increasing the efficiency of search engine algorithms aimed at extracting the required pieces of content from the pages of sites and displaying them directly on the page with search results.

What are the prospects for using this trend in SEO strategies? You will not be able to influence the fact that the number of requests with zero clicks will continue to grow. However, we do have an effective keyword tip that you should avoid when optimizing the content you publish on your site. In simple terms: don’t waste your time on keywords that don’t generate clicks. For example, if Google highlights a piece of content for a specific keyword, it won’t do you any good. However, this is only true if the snippet fully responds to the user’s request. If the fragment of text highlighted by Google and Yandex gives only a partial answer, and for more information, you need to visit your site, then such a keyword is of some benefit.

5. Mobile Compatibility Will Become Critical

Google began using mobile compatibility as a key ranking factor back in 2015. In 2019, Google began to prioritize mobile-optimized sites. Statistics show that at the beginning of 2021, 70% of indexed sites use a mobile-first approach.

How to capitalize on this trend in SEO? First of all, make sure that your site has switched to mobile indexing. You can find out using the Search Console tool. Go to the Settings section and see the Indexing Crawler report. If the “Google Smartphone” indicator is displayed, then your site is configured for mobile indexing.

If your site uses a responsive design, you can easily enable mobile indexing. However, if it has a complex structure or was specially designed for mobile devices (an additional version of the site with a dedicated subdomain), then you need to check if there are any differences between the main and mobile versions. Also, check your robots.txt file for alternate rules, site navigation, page load speed, and internal linking.

6. Good Ux Will Be A Top Priority

Google only ranks pages with user satisfaction content. The search engine uses certain metrics to assess how well the site and the displayed content match the user’s request. These metrics include the following: the presence of SSL encryption (HTTPS protocol), compatibility with mobile devices and the convenience of viewing content on small displays, the absence of intrusive ads. An additional metric, more recently, is Core Web Vitals, a set of three metrics that measure user experience. These indicators include:

• The delay at the first data entry is the response time of the site page to the first interaction with it. On average, this should be around 100ms.
• Cumulative Layout Shift – How often an unexpected layout shift occurs (no more than 0.1 times).

The largest amount of content (what part of the main content of the page is displayed on the device screen).
You can use the PageSpeed ​​Insights tool to check the values ​​of these parameters for any page on your site.

Review the Core Web Vitals report in Google Search Console to find out which pages need optimization.

7. Traffic Growth Thanks To Google Discover

Google Discover is a personalized mobile feed that displays the content of interest to the user. It is populated with information taken from Google services such as search results and YouTube. In addition, Google Discover takes into account the location data and topics that the user is interested in.

This trend in SEO is of some benefit to web project owners, as Google Discover is capable of generating large amounts of traffic. Especially if you’ve done quality search engine optimization on your site to get traffic directly from Google’s SERPs. You’ve spent a lot of time and effort implementing on-page and off-page search engine optimization strategies, developing optimized content, writing attractive page titles, and link building. However, you can improve the effectiveness of your website promotion campaign with a few tips for using Google Discover:

• adhere to Google’s guidelines for using the Google Discover service;
• make sure that mobile indexing is enabled for your site;
• check the loading speed of the website pages;
• create attractive page titles;
• publish high-quality and relevant content;
• use optimized images;
• adhere to the EAT principles.

8. Compliance With Eat Principles Will Become A Necessity

EAT is an abbreviation formed by three English-language words. sound like “expertise”, “authority” and “reliability”. Please note that EAT is not a ranking factor. However, Google reviews sites against these guidelines in three steps:

• evaluation of search results by experts on the quality of search;
• providing feedback to identify signals consistent with the EAT principles;
• making appropriate changes to Google search algorithms.

To ensure your site is in compliance with the EAT guidelines, follow these steps:

• update content regularly;
• check the published content for the accuracy of the information contained in it;
• cover topics that you know 100% of;
• try to get as many views as possible;
• generate as many backlinks and mentions as possible.

CONCLUSIONS

Always keep up with the latest trends in the world of CEOs. As this industry is growing at a rapid pace, you run the risk of missing important changes and being left behind by your competitors. Follow the above 8 trends to stay high on the SERP.

A meta description is a preview, a small enticing text that appears in search results under a link to a page. By reading the description, the user understands the approximate content of the page and determines whether he needs to visit it. How to write a high-quality meta description, does this tool affect SEO optimization and why you need it at all – read on.

Content:

How meta description works: what are Title and Description site tags, snippet

How to write a meta description: meta name, description, content

Impact of Meta Description on SEO Optimization

7 steps to the perfect meta description

• Step 1: Identify the pages for which you want to write a meta description
• Step 2: Build Your Meta Description Tag With Your Title
• Step 3: Keep it short – a must for a meta description
• Step 4: use the impetus for action
• Step 5: Write in the meta description what users want to read there
• Step 6: use keywords
• Step 7: Include USP in the Description for the perfect meta description
  conclusions

How meta description works: what are Title and Description site tags, snippet

The Title tag is the title of the page in the browser, which is displayed in search results and is taken into account by the search engine when ranking the site. Thus, “title” influences the determination of the relevance of a page to search queries.

Technically speaking, a meta description is a snippet of the HTML code of a web page (inside a head tag) with text describing its content. This snippet is called the Meta Description tag.

The meta description of a page on a site or “description” is intended to convey to the user a brief and informative page content with competitive advantages that distinguish the site in the search results.

From the screenshot below, we can see that the first line with the name “Digital Growth World”, And the meta Description tag are represented by the part with the description “ Get a career boost with Digital Marketing training institute in Varanasi offered by Digital Growth World. Learn Digital Marketing Course from best faculty ”.

The term “snippet” (a fragment of the source text or program code in search engines) is used to denote meta-descriptions on the search results page. The description will also be displayed if the user has shared the page on social networks. Then it will be taken from the Open Graph tag, but if the developer has not filled it in, the Description meta tag is used.

Meta tag description allows you to use special characters for descriptions. The system automatically highlights the words and phrases that are most relevant to the search query in bold.

The number of characters is limited, but you will not find an exact description of the allowed maximum anywhere: it is determined by the size of the snippet in pixels (920 on PCs and 680 on smartphones). We will talk about how much text can fit there below.

If the developers have not filled in the meta description tag, Google can generate it on its own from the most relevant text posted on the page. In this case, the user will see several keywords in the meta description without a logical sequence.

How to write a meta description: meta name, description, content

In order for the meta description to appear in the search results under the URL, it must be added to the HTML code of the page between the tags in this form:

Most of the popular CMS – content management systems – allow you to enter text without manually editing the code. To add a meta description tag in WordPress, use the RankMath, All in One Seo, Yoast, Platinum SEO Pack plugins, or their equivalents.

Impact of Meta Description on SEO Optimization

At first sight, Google gives a definite answer to the question of whether the Meta Description tag influences the ranking of a page. Therefore, your efforts to take into account all the keywords and word forms in this meta-tag may seem meaningless, because they will not be taken into account by the system algorithms.

But not everything is so simple. If you correctly compose a meta description, without focusing on search engine mechanisms, you can increase your position in the search results by influencing the behavioral factors of users.

Simply put: a good meta-tag attracts the user’s attention and makes it clear that he will find a solution to the problem that prompted him to open a search engine on the old woman that appears in the SERP. Snippets – it’s like the shop window, in text-only design. The user, having read it, should say: “Yes! This is exactly what I’m looking for! ”

How will this affect rankings? The number of users who visited the page from an indicatorСTR Is the click-through rate. If it is high, the search engine makes a conclusion about the relevance of the content posted on the page and increases its ranking in the SERP.

As such, it is a good idea to write your meta description correctly, as the meta tag can have a major impact on SEO, albeit indirectly. Read on to learn how to make this impact as tangible as possible.

7 steps to the perfect meta description

Step 1: Identify the pages for which you want to write a meta description

Composing unique tags for each page is long, tedious, and unnecessary. For URLs that don’t bring in a lot of traffic, search engine-generated snippets are fine. Focus on the top-performing pages. Services will help determine them. Ahrefs, Similar Web, Alexa, and Serpstat…

Step 2: Build Your Description Tag With Your Title

Let the meta description and title become a coherent structure: write the main message in the Title tag, and expand it in the snippet. There is no point in piling up keywords in both tags. The ad must be readable and organic. An example of bad tagging:

Title: Buy an electric scooter Kiev. Low prices. Free shipping.

Description: Wide assortment ** Discounts ** Loyalty program ** Buy an electric scooter in Kiev cheap ** Quality guarantee.

As you can see from the screenshot, the title reflects the essence of the page, and the meta description provided allows you to understand in more detail what the user will find by clicking on this URL. The snippet looks organic and easy to read.

Step 3: Keep it short – a must for a meta description

And the point is not at all that no one will read multi-line effusions. The large text simply won’t fit into the snippet, and the meta description will appear truncated in search results.

The size of a snippet for a PC (920 pixels) – fits about 180-190 characters, for smartphones (680 pixels) – about 120. But you shouldn’t count every letter to invest in the limit. Better to make a meta description of 1-2 capacious sentences.

Step 4: use the impetus for action

A direct appeal to the user at the beginning of the meta-description on a subconscious level makes him pay more attention to the text.

Also Read: 10 Trending Content Marketing Trends For 2022

“Sign up to the newsletter and…”, “Try a month for free…”, “Indulge in fine cuisine…” Phrases like these set a friendlier tone for the snippet. The user will automatically take the compiled meta-description more seriously – after all, the author refers to him

Step 5: Write in the meta description what users want to read there

Before composing the Description tag, review the target audience. What questions are they looking for an answer to by driving a query into a search engine? What do they want to know? What problems to solve? What is important for them?

Step 6: use keywords

Yes, indeed, Google does not factor in the keywords of the tags when ranking. But I already mentioned that when displaying a snippet, the search engine highlights them in bold, and this automatically grabs the attention of users. And increased attention to the page leads to an increase in CTR, which has a beneficial effect on SEO.

Step 7: Include USP in the Description for the perfect meta description

Unique selling proposition. How the page differs from the competition. Let the user understand from the first words why he should visit your site and devote his time.

conclusions

In life, people meet on clothes, and web pages on the Internet – on the snippet, the Title, and the Description. What would an ideal meta description be?

We found out that for effective results in search engines, you need to correctly compose a meta description (preview, a small enticing text) with the rules for high-quality filling, the Title, and Description tags. The meta description with your keywords, albeit indirectly, affects SEO optimization. Because, by reading the description, the user understands the approximate content of the page and determines whether he needs to visit it.

In order to compose a meta description not just “what it was”, but to make it an effective tool for attracting customers, it is important:

• Briefly reveal the title, add your website name and brand name;
• Start your sentence with a motivation for action;
• Use keywords in your descriptions;
• Be sure to check compliance with the search intent;
• Create your own unique style;
• Come up with attractive and user-enticing descriptions;
• To form a USP, it is necessary to analyze competitors and TOP sites in the search results;
• Be sure to inform the user about the availability of a unique selling proposition.

Search engine optimization (SEO) for online sales projects plays a very important role. An effective CEO strategy drives customer acquisition and sales. With the right approach to SEO planning, companies achieve their goals by using their available budget as efficiently as possible.

While search engine optimization certainly plays an important role in promoting a business, it takes time and expense to reap the benefits in the long run. Not forgetting the importance of the CEO, many companies are trying to save money on both the first and the second. In fact, they are looking for effective search engine optimization strategies to grow their user base and increase sales with the least amount of time and budget. Below we offer several effective ways to develop such SEO promotion strategies.

1. CHOOSE KEYWORDS THAT REPRESENT THE PRODUCTS OR SERVICES YOU OFFER

In order for your online store to be visible in the search engine to potential buyers, you need to make the right list of keywords for effective SEO promotion. When choosing keywords, start from your goals. As a rule, the main task of key phrases in an SEO strategy is to get your site to the top of the SERP. You probably want to be at the TOP of the search results of Google or another search engine. However, some other aspects of your online project depend on the correct selection of key phrases.

For example, you want links to your site to appear when potential buyers are looking for products that have some similar properties to yours. If a user is looking for leather shoes, it would be nice for the search engine to display links to your leather bag pages.

Also, use so-called “long tail” key phrases. Since they provide direct responses to user queries, these key phrases will generate more traffic. To get long-tail key phrases, follow a few simple steps below.

Identify key phrases related to your products and group them

If you have your own online store, start developing a successful SEO strategy by creating an ordered list of the products you have to offer. It’s probably a good idea to categorize your products for convenience. The next step is to come up with terms related to product categories, write them down somewhere, such as on a piece of paper. You will probably not be able to cope with this task right away. We recommend differentiating the listings according to the different types of products.

For example, if you offer leather wallets, use the following terms:

• Leather wallet;
• Handmade wallet;
• Handmade leather wallet.

Make a similar list based on the type of products you offer. The final list will contain the key phrases you need.

Insert your chosen keywords into Google Keyword Planner

You already have a list of keywords, now you need to find a free tool to optimize them. Google offers such an effective extension – Keyword Planner. It’s a powerful tool that you don’t have to pay to use. Before using it, create an account with AdWords. The registration process will take just a few minutes. It’s completely free to create and set up an AdWords account.

The key advantage of Google Keyword Planner is that it breaks your list of phrases into parts, suggests additional keywords. This will give you even more ideas for creating useful content. Ultimately, you will be able to increase your website traffic. By getting newly interested site visitors, you optimize your conversion rate. Also, use long-tail keywords with wider search terms.

The tool might suggest too many different key phrases. In order not to get confused in choosing the right options, we recommend using additional tools such as Ahrefs and Moz. Connect some other tools of your choice to your promotion strategy. With their help, you will get a complete understanding of the key phrases that can significantly increase your site’s page rank in search results.

2. PAY ATTENTION TO THE TECH CEO

Before developing a strategy for promoting your site to increase positions in search results, pay attention to certain technical nuances. Like many other SEO professionals, you probably want to ensure the best possible experience for your users on your site. Therefore, pay attention to the following aspects:

• The speed of your web project. The speed of loading pages on a site affects not only the effectiveness of attracting new customers but also whether existing users will stay with you. Typical page loading speed ranges from 2.5 to 3 seconds. Lower loading speed indicates poor quality of service in general, negatively affecting user experience, ranking in search results, as Google takes this aspect very seriously.
• Data encryption (HTTPS protocol). Sites that use SSL certificates create more trust among users and potential buyers. Your customers will feel secure if the site uses a strong encryption algorithm for their identity on the checkout pages. If this feature is not available, the chances of placing an order are significantly reduced. Recently, many companies have paid special attention to the security of the data provided by their users. They partner with developers who are able to create a safe and secure site.
• Simple URLs. The simpler the URL, the better it is perceived by both the search engine and ordinary users. Pages, whose addresses contain indications of headings and product names, are more likely to end up at the top of the search results list. Avoid dynamic URLs. If you can’t do without them, include keywords in them so that they are visible and legible.
• Redirects (301). Some pages of the site are removed due to uselessness and for other reasons. Make sure visitors are automatically redirected to another page containing content. Otherwise, the user will see the common “404 Not Found” message. This not only discourages potential buyers but also prevents search robots from indexing your website pages.
• Sitemap. This component is extremely important for search robots who visit your site from time to time. By listing key elements of your site, such as blog posts, information pages, product categories, and the products themselves, you increase the likelihood that search engine crawlers “figure out” how to navigate your site.

3. MORE SUBTLE SEO SETTINGS ON THE PAGES OF YOUR ONLINE STORE

The content contained on the pages of your site plays an important role in search engine rankings. While technical SEO lays the foundation for a website, optimizing individual pages makes it more competitive on the global web. To ensure this, please note the following:

• Keywords. The practice of keyword overflow in headings and meta tags has long since lost its relevance. You need to include search phrases in product titles and page URLs so that they look as natural as possible. To avoid search engine sanctions, follow their SEO guidelines.
• Blog. With the help of a blog, you can not only answer the questions of your existing and potential customers but also promote your products or services. A blog allows you to perform these tasks individually or all at once. Use multiple blogs for different purposes, or balance to win the trust of potential buyers.
• The convenience of use. To keep your website comfortable, work through important aspects such as navigation, detailed product descriptions, high-quality images, and user reviews. Sites that meet high usability criteria are well accepted by search engines because these web services provide users with what they want. User-friendly sites not only keep loyal users coming back again and again, but they also attract new visitors.
• Internal linking. By adding relevant links to the pages of your website and blog, you will help your visitors quickly jump to the desired pages. Internal linking not only helps attract new users but also directs them into your marketing funnel. Search engines accept sites with internal linking well, as it helps users to make better decisions.
• Compatible with mobile devices. As the number of smartphone and tablet users continues to grow, mobile pages are essential for online sales projects. Google has long emphasized the importance of mobile site compatibility and takes this aspect into account in its search rankings. As mobile web pages already outnumber their desktop counterparts, mobile page loading speed will soon become a key ranking criterion.

HELP DEVELOP EFFECTIVE SEO STRATEGIES FOR YOUR ONLINE SELLING BUSINESS

While developing winning promotion strategies, pay special attention to the basics of SEO, but there are a few other nuances to keep in mind. The specialists of the web studio “External code” will help you cope with this task as efficiently as possible. We have a variety of SEO tactics and strategies that lead our clients to the desired results. Want to know more? Contact us right now by phone at 639 315 9155 or through our website.

If you want your landing pages, blogs, personal web pages, and other content to appear in Google search results, your site needs to be indexed. Essentially, Index Google is a huge database. When users search on Google, the search engine consults its database to provide relevant content. If a page hasn’t been indexed, it doesn’t exist for Google. In this case, you will not be able to drive organic traffic to this page through the search engine.

Also Read: 8 Seo Tips For Website Promotion Using Images

In this guide, we will talk about indexing and its importance. After reading it, you will learn how to check if a particular page has been indexed, how to avoid common problems in technical SEO that prevent indexing, and how to get search robots to index your site for the first time or again.

WHAT IS GOOGLE INDEX?

In simple terms, the Google Index is a list of all web pages that are known to the search engine. If Google doesn’t index your site, it will never appear in search results. Imagine that you have written a book that has not ended up in any library or bookstore. Potential readers will not be able to find it, and may not even know about its existence.

THE IMPORTANCE OF INDEXING WEB PAGES

There are no pages in the Google database that have not been indexed by its search robots. So, the search engine will not be able to display them in search results. To index a site, Google’s search robots must “crawl” its pages. Let’s find out what is the difference between crawling and indexing. Search robots use the following work algorithm:

• Browsing – search robots crawl a site to find out if it should be indexed or not. Google robots (“Googlebot”) are constantly scanning the global web and clicking on links in search of new content;
• indexing – search engine robots add the site to the database (in the case of Google, this database is called Index);
• Ranking – a search engine ranks websites based on various metrics such as the relevance of content, its usefulness to users, and others.

Indexing only means that a particular site is stored in the search engine’s database. And this is not a guarantee that it will be at the top of the search results. The indexing process is based on several algorithms, taking into account such elements as a user request, quality control. By influencing how search robots find your content, you also influence the indexing process of your site.

HOW TO CHECK IF YOUR SITE HAS BEEN INDEXED BY GOOGLE SEARCH BOTS?

Undoubtedly, you want to index your site, but how do you know if it has already been affected by this process or not? Fortunately, the search giant makes it easy to find out with a site search. Here is the sequence of actions to check:

• go to the google search page;
• enter “site: example.com” in the search bar;
• below the search bar, you will find several categories of results, including “All”, “Pictures”, “News” and others;
• just below you will see information about the number of indexed pages on your site;
• if the number of results is zero, then Google has not indexed a single page on your site;

Alternatively, you can use Google Search Console. Create your account on this service – it’s absolutely free. Algorithm of actions for checking the indexing of your site using Google Search Console:

• log in to your Google Search Console account;
• select the “Google Index” tab;
• then select the “Indexing Status” section;
• in the window you will see the number of indexed pages;
• if the number of indexed pages is zero, then your site is not indexed by Google.

Google Search Console is useful for checking certain pages to see if they’ve been indexed. To do this, simply specify the URL of a specific page. If the page is indexed, you will see the message “URL is in Google“.

HOW LONG IS THE INDEXING PROCESS ON GOOGLE?

The indexing process on Google takes from several days to several weeks. For example, you just created a new page, but it is not indexed for a long time. Accordingly, users will not be able to find this page in the search engine. Fortunately, you can improve your indexing performance. Below you will find a mini-guide on how to improve your page indexing speed.

HOW DO I GET GOOGLE TO INDEX MY SITE?

The easiest way to get the search engine to index your site is to request this process through the Google Search Console. To do this, use the verification tool via URL, specify the address of the page that you want to index, wait until the verification is complete. If the page is not indexed, click the Request Indexing button.

Notably, Google temporarily disabled the forced indexing tool in October 2020, but it is now available again.

Keep in mind that indexing is not instantaneous. If you’ve created a new site, it is unlikely to get indexed overnight. Moreover, if your site does not meet Google’s criteria, it may not be indexed at all.

Whether you are a simple website owner or internet marketer, the desire to improve indexing efficiency is quite logical. Below we provide tips to help you with this.

OPTIMIZE YOUR ROBOTS.TXT FILE

Robots.txt is a special file that tells search robots whether a site should be indexed or not. This file is also recognized by the search engines Bing and Yahoo. With Robots.txt, you can also prioritize pages to avoid overloading your site with requests. While it may seem like the job of technical specialists to work with this file, it all comes down to making sure that a particular page is available for crawling. Use the On-Page SEO Checker service to make it easier to work with this file. This service provides all the necessary information on the current settings in the Robots.txt file, including information about whether the page is blocked for viewing by search robots or not.

CHECK THE SPELLING OF THE SEO TAGS

SEO tags are an additional tool for managing the work of search robots. There are two categories of SEO tags that need optimization:

• Noindex tags are tags that prohibit search robots from indexing pages. If some pages on your site are not indexed, they may contain no index tags. Check for the following two tags:
  • Meta tags. Look for “noindex page” warnings to find out which pages on your site contain noindex meta tags. Remove the noindex meta tag to allow robots to index the page.
  • X-Robots-Tag. To see which pages contain X-Robots-Tags in their HTML titles, go to Google Search Console. Use the URL validation tool described above. See what will be the answer to the question regarding the availability of permission to index the page. If “No: ‘noindex’ detected in ‘X-Robots-Tag’ HTTP header” is displayed, then there is an X-Robots-Tag on the page that needs to be removed.
• Canonical tags are tags that indicate to search engine crawlers the preferred version of a web page for indexing. If there is no canonical tag, the search robot will consider that the current version of the page is the only one and is preferred for indexing. If the canonical tag is present, the crawler will decide that there is an alternative version of the current page and will not index it (even if another version of the page does not actually exist). Use Google’s URL Inspection Tool to check for canonical tags on pages. It will display the message “alternative page with a canonical tag” if a canonical tag is present.

RECHECK YOUR SITE ARCHITECTURE TO MAKE SURE INTERNAL LINKING IS CORRECT AND EFFECTIVE BACKLINKS ARE AVAILABLE

Internal linking allows search engines to find your web pages faster. Pages with no links are commonly referred to as “orphans”. They are rarely indexed. The correct architecture described in the sitemap provides correct internal linking. The sitemap XML file contains all the information about the content of your site. With it, you can identify pages that have no links. Use the tips below to improve your linking efficiency:

1. Eliminate internal links leading to the page with the no-follow tag. If a search robot comes across nofollow tags, it tells Google to exclude the target link from the database (Index). To avoid this, simply remove the nofollow tags.
2. Add highly rated internal links. As mentioned above, search engine crawlers find new content as they crawl your site. Internal links speed up this process. Improve your indexing speed by using internal links to high-ranking pages.
3. Generate quality backlinks. Taking into account the new algorithms of the search engine, it determines the importance of pages and the level of trust in them by the presence of links from authoritative resources. Backlinks are a signal to Google that such a page should be indexed.

POST-HIGH-QUALITY CONTENT

Content quality affects both the indexing process and the ranking process. To improve the performance of your website content, remove low-quality and low-traffic pages. By doing this, you will force the search engine crawlers to focus on more valuable pages, making more efficient use of the time allotted to you to crawl your site. Each of your pages should have a certain value for your visitors. In addition, it must contain unique content. Duplicate content is a red flag for the search engine.

ANALYZE KEY SEO METRICS FOR YOUR WEBSITE

Whether you are a webmaster administering a corporate website, a JavaScript programmer, or a simple blogger, understanding the basics of SEO is a must. While SEO seems daunting at first, you don’t need to be an expert to understand the key principles of SEO.

Understanding search intent and defining intent can be the secret ingredient that turns a great content strategy into a great website promotion strategy.

What is search intent?

Search intent (intent, user intent) is the main goal that a user pursues when submitting a request to a search engine. In many cases, during the search process, users are looking for a specific answer or resource.

Take pizza for example. The user can search for a pizza recipe, take-out pizza, or a pizza origin story. Although in all these cases the search is centered around the same general theme (pizza), all users actually have different intentions.

Why is search intent so important to SEO?

Satisfying search intent is the main goal of Google, and as a result, the main goal of SEO promotion. When a user searches for certain information and finds irrelevant information, it sends a signal to Google that the intent was most likely different.

For example, if a user is looking for “how to create a website,” and in the search results he sees many pages of products from CMS platforms and hosting providers, he will try to perform another search without clicking on any of the proposed links. This is a signal to Google that the results did not match the user’s intent.

Expand your reach at different stages of the funnel

When it comes to running a business and building a successful content marketing strategy to promote your online store, it’s critical that search intent becomes the driving force behind the pieces of content you create and how you create them.

And why is it so important for a website SEO? The better your content matches different search intent, the more users you can reach and, moreover, at different stages of the funnel. From those who have yet to discover your brand, to those who want to convert into customers.

Improve your rating

The main ranking factors for SEO promotion on Google are relevance, authority, and user satisfaction.

Relevance: This is related to your user’s behavior. If users find the information they are looking for on your site, they are less likely to go back to Google in the next seconds to examine a different result (pogo-sticking). In the event that your content is in line with search intent, you will notice changes in key performance indicators such as click and bounce rates.

Authority: While most of a site’s authority comes from backlinks, it is also important to develop a strong internal linking strategy that signals to Google “I have a lot of content covering all aspects and intent of this topic” in order to rank well. Plus, you can increase your brand authority and visibility by creating valuable content around topics that your brand is well knowledgeable in and that serve a variety of purposes.

User Satisfaction: Is the content you create valuable and relevant to your audience? That’s all.

Search intent types

There is an infinite number of search queries, but there are only four main types of query intents :

• Informational
• Preferential / study of commercial offers
• Transactional
• Navigational

However, keep in mind that the search is not binary – many queries will fall into more than one category.

1. Informational

As you may have guessed, information-intent searches come from users looking for … information! This could be a search for an instruction manual, a recipe, or a definition. When optimizing your site, use this one of the most common types of intent, as users are looking for answers to an infinite number of questions. However, such a search query will not always take the form of a question. Users looking for simply “Bill Gates” is most likely looking for information about Bill Gates.

Examples:

• How to boil an egg
• What is a crater
• Ruth Bader Ginsburg
• How to get to Kennedy airport

2. Preferential/study of commercial offers

Before users are ready to make a purchase, they need to compare commercial offers. In this case, they use search to explore products, brands, or services in more detail. They went through the information stage and narrowed the search to a few options. Users often compare products and brands to find the best solution for them. In the process of your internet site promotion, consider the preferential intent.

Note: These searches often include non-brand localized terms such as “best digital marketing institute nearby” or “best digital marketing institute in Varanasi“

Examples:

• Comparison of Semrush and Moz
• Best website hosting
• Reviews on Squarespace
• WordPress or Wix for blog

3. Transactional

Transactional intent means users are searching to make a purchase. It can be a product, service, or subscription. In any case, they have a fairly complete idea of ​​what they are looking for. Since users are already in the buying phase, the words they use in their search queries usually include the brand name. Users no longer study the product, they are looking for where to buy it. Optimize your online store website SEO based on the transaction request.

4. Navigational

These users want to go to a specific website and often find it easier to do a quick Google search than to enter a URL. The user may also be unsure of the accuracy of the URL or maybe looking for a specific page, such as the login page for a personal account. As such, search engine promotion and these searches usually include the name of the brand or website and may include additional terms to help users find the exact page.

How to determine search intent

Use keyword modifiers

Keyword modifiers can be useful indicators of search intent when promoting to the top of Yandex or Google. But it is not enough just to know the terms. When it comes to keyword research, you may be wondering how to find these terms in the process of website search engine optimization?

Fortunately, there are a number of reliable keyword research tools that you can use for these purposes. Thanks to the ability to apply filters, you can select terms that include specific modifiers or phrases.

In addition, you can filter keywords by SERP (search results). For example, in the case of content, you can filter for keywords that are ranked for dashboards, related queries, and highlighted descriptions.

Browse the search results pages

Another way to determine search intent in your SEO optimization process is to research SERPs. Enter a keyword in the search bar and see what Google returns. You can probably tell from the results you see what Google considers the most relevant search intent for each term.
Let’s take a closer look at the search results for each type of intent.

SERP for content

As mentioned above, informational keywords tend to lead the SERP results, in the form of concise information. Based on this information, you can analyze the intent. These include knowledge blocks, highlighted descriptions, and related queries. The best results are mostly organic and come in the form of Wikipedia articles, reference books, or informative blog posts.

Search results with preferential intent can include both highlighted descriptions and paid results at the top of the SERP. The results are also more likely to provide information about the brands being requested rather than specific information.

SERP for transactional intent

Transactional search results are the easiest to find. Typically these are paid results and/or results in a shopping cart, carousel, and reviews. Organic results are mostly product pages in the promoted online store and physical stores, and depending on the SEO optimization of the site for search, they may include information about their location.

SERP for navigation intent

Since users with navigational intent already know what website they are looking for, the top results usually show the most relevant page. For example, if a user searches for “digital growth world”, the first result will be the digitalgrowth.world home page.

Take a look at the complete picture

Keep in mind that terms often have more than one search intent behind them. So just looking at keywords or SERPs is unlikely to be enough. Only by using a holistic approach can you get closer to understanding the real intent and be able to put together your SEO site promotion scheme and guidance.

It’s also important to note that SERPs are fluid: a keyword may rank for one intent this month, but it may change as early as next month.

How to optimize your site for search intent

Match metadata and content type to the intent

You’ve done your research and know which keywords you are targeting each of your pages. Now it’s time for optimization. The best place to start is with metadata – update your title tag and H1 and H2 headings to match your keyword targeting. To increase your click-through rate, try using some catchy text in your title tag (without creating a clickbait title).

Study the competition

As with most competitions, it is a good idea to find out who the winners are before starting the competition. Order an SEO audit and find out the cost of promoting the site that you want to promote. Before you move on to creating new pages or reformatting existing content, take a look at the top of the search results and ask yourself the following questions regarding the pages you find there:

• How are they formatted?
• What is their tone?
• What points do they cover?
• What are they missing?

Use the answers to these questions to create the best, most relevant material on your topic.

Let’s summarize

When building your SEO content around search intent, be sure to keep the following in mind:

You must have a clear understanding of your search intent before starting to optimize your content.

• When you discover new terms, use special modifiers in keyword research.
• Use SERPs to determine the best formatting and content options.
• Deliver valuable, quality content.

Creating SEO-optimized content for specific search intent is easy, but not easy. Follow the recommendations of the experts of  Digitalgrowth. world to provide users with the necessary content in the format they need.

If you want to drive more organic search traffic to your site, SEO will help you achieve that.

It is important to identify keywords with a strong SEO strategy so that you can climb into the top 10 in Google rankings and increase your income.

Given that the number of searches each year equals several TRILLIONS, the question arises: “How to choose the right keywords for targeting?” That’s what we’re going to answer in this guide. We’ll walk you through the steps you need to take to conduct keyword research. We will analyze what keywords are and help you build the entire research process correctly. Your attention will be offered a convenient checklist and a list of the best tools and services.

What is Keyword Research?

This term refers to the process of identifying those keywords that users use when formulating their search queries.
Using the information obtained during the research, you can optimize the content on your site.

As we said above, Google processes trillions of searches every year. Of these, several thousand, and maybe even tens of thousands of search queries are related to your business.

Of course, you can’t target everything.

For your SEO strategy to produce great results, you must choose the right keywords and focus on them.
Keyword research will help you do this because it is based on the power of data. By choosing words that have good search volume, low competition, or high conversion rates, you can prioritize your SEO efforts.

Why is it important to do keyword research?

This is a fundamental aspect of any SEO strategy. It directs all other aspects of your SEO.
The research will help you understand which keywords need focusing on in order to optimize existing site content and increase its visibility for relevant search queries.

It will also make it easier for you to create a content plan that targets your potential and current customers.
But why increase your site’s visibility on Google?

To answer this question, let’s take a look at this graph, which illustrates link clicks for Google search results. As you review it, keep in mind that every page on Google shows 10 results: Notice the dramatic drop in click-through rates past 10.

This is because most users will never miss the top three results in a Google search, much less the first page.

In fact: over 75% of ALL clicks are in the top three results.

Only 0.78% of Google users click on someone on the second page. Starting from it, the numbers go down.
If you want to get traffic through search engines, you MUST be on the first page. More importantly, you should be among these top three results. Finding and using the right keywords as part of your SEO strategy will help you achieve this.

Here’s why …

Improving your organic search presence is the # 1 priority for 61% of marketers worldwide.
The simple truth is that SEO is the most lucrative marketing weapon in your arsenal. When you rank first in search results for keywords in Yandex, your site’s visibility increases. More visibility means more search traffic. And an increase in traffic ultimately leads to an increase in profits.

But as we mentioned earlier, you don’t have time to target ALL keywords.

So how do you find the best keywords to focus on? The ones that will bring real value to your business? Stick to the following formula to get exactly the ones that work for you.

TOP 7 Best Keyword Research Tools

Since this is about keyword research, you need to have the right tools in your arsenal to do it.
Below we have listed some of the best tools to help you crush your competition and win your SEO game.

1. Google Keyword Planner

It is a very reliable tool for this reason. It gives you information straight from the source. The best part is that it’s a free service. Using Google Keyword Planner, you can get a quick summary of the monthly search volume for keywords that an agency uses to promote your online business. And the ability to test SEO competitors for keywords makes it an indispensable tool for keyword research.

In the screenshot, you can see the level of competition as well as the monthly search volume for various keywords. This data makes it easier to find relevant keywords and to evaluate targeting opportunities, as you will have information about searches with higher search volume and lower keyword complexity.

2. KWFinder

If you already have an initial list of keyword topics, then this is a great tool to help you dig deeper and refine your keyword list. It contains keyword suggestions, information about search volume, search functionality from autocomplete search queries, and the questions users ask most often.

Here is an example of what the result looks like for the words “PPC management”: And this is how the list of recommendations from Autocomplete looks like: The Suggestions and AutoComplete sections give you additional ideas. “Questions” helps you see what people are asking, and it helps you find a variety of topics for blog posts and other content writing.

In addition, KWFinder has been noted by other industry professionals as a tool that provides accurate keyword difficulty rankings. With it, you can gauge how strong the competition is and focus your efforts on relevant keywords.

3. Ahrefs Keywords Explorer

This tool provides detailed information for each keyword, as well as a summary of competing companies on the first page and information on how many users actually click on a given keyword.

Here you will find the best questions, suggested keywords, and ideas for SEO keyword promotion and how to apply them with the same terms. With the latest updates from Ahrefs, users can see global monthly search volumes as well as country-specific information about them, which is extremely convenient. Just write down the keywords and do the analysis!

Ahref’s keyword difficulty rating system is second to none, as here we can actually see the exact number of backlinks required to rank on the first page for a given keyword.

4. SEMrush

This is another great tool. With the competitor search feature, it’s easy to find out the best central keywords your competitors are ranking for and their search volume. Plus, the Keyword Magic Tool is a great way to quickly do keyword research to check your search volume as well as all the other metrics you want to know about.

5. UberSuggest

This free keyword research tool from Neil Patel is especially useful for finding new keywords (keyword idea generation) and long-tail keywords.
With the help of this service, you can find out such key indicators as monthly search volume, competition in organic search, average CPC, and competition when ordering a turnkey contextual advertising setup, as well as highlight the SEO focus keyword.

You can also sort by suggestions, related keywords, questions, guesses (two related concepts in one term), and interesting comparisons (terms that include the words “against”, “or” or “and”) – not available in other competing instruments. And the main thing is that it’s all free.

6. Google Search Console

It is one of the most important tools for your advanced keyword research. It provides valuable information that can be used to find the right keywords for a particular site.

To search, go to the Search Query Analysis option, for example, This is where you will see your best pages. If you click the “Requests” button on one of these pages, you will see the terms that bring the most traffic: These keywords are your “stars”. Try to highlight your keywords and include them on the pages that have the most revenue potential. If they don’t fit into the content, you can use related keywords that are appropriate for it.

7. Google Trends

This is a great free Google tool for finding new site SEO keywords and search trends. With the help of Google Trends, you can quickly find out how popular a particular query was over a certain period of time, whether there is particular interest in it in a particular region or city, and whether a keyword is gaining more and more popularity. What’s cool is that Google will show you related trending and top searches for that term. Alternatively, you can also set up a filter to see your interest percentage through news search, image search, Google Shopping, or YouTube search. The ability to compare multiple terms at once also helps you quickly gain insight into what people are looking for in general.

Also Read: 8 DESIGN TIPS FOR ECOMMERCE WEBSITES 2021

Google Trends is especially useful if you are creating evergreen content as it lets you know what topics people are really interested in now and in the long term.

How to do keyword research

1. Create customer personas

Before you start the keyword research, you need to have an accurate understanding of who your audience is, what is important to them, and what they are looking for. Conduct an SEO analysis of your niche keywords.

The ability to understand your customers is critical to choosing the right keywords. It will also help you identify user intent and optimize your content for it.

This is where the personas of the buyers appear.
Buyer personas are a collective image that embodies your target customers. They help you see potential customers as ordinary people and not through a sales lens. Once you do this, it will be much easier for you to understand what and how they are searching on Google. And the more you know about your prospect, the better you can identify the keywords they are using to find content.

So what do you need to know to create a buyer’s persona?

• Floor
• Age
• Average income
• Interests
• Key problems or pain points for which you can propose solutions
• What do they want to achieve
• How your product can help them

Remember that you are not limited to one person in creating a custom image. Most companies have more than one buyer persona. Create multiple personas based on the different types of customers you hope to attract.
Once you’ve identified the personas, describe them and share them with your marketing team or SEO agency . Then you can move on to the next step: defining the keywords that people use for searches.

2. Identify topics relevant to your business

Before you start figuring out WHAT people are looking for, it’s a good idea to brainstorm on broader topics relevant to your business. SEO keyword research will help you conduct deeper research in the next stages. They will also help you organize your content marketing more effectively and structure your website.
To select topics related to your business, make a list of what you do. These are usually products or services that you provide or problems that your company offers solutions to.

For example, if you are an internet marketing agency, you might have topics like this:

• Google Search Ads
• Display Advertising
• YouTube advertising
• Bing Ads
• Remarketing

Limit your list to about the five most important topics. Keep in mind that topics are not keywords. This is what you will rely on in the future.

3. Find niche keywords

Most people starting out in keyword research use a keyword suggestion tool. They choose the keywords that are most popular, thinking that this will give them the traffic they need.
In other words, they see a ton of different keywords and build their content around them, hoping it will work. In most cases, this does not happen. Why?

Because when you try to target everything, you end up not targeting anything.

While it’s certainly a good idea to include new, high-volume, relevant, and popular keywords in the list, they shouldn’t make up the bulk of your keywords. Instead, focus on finding niche keywords that work for your business. Perform SEO Keyword Optimization on your website.

When it comes to SEO services calculators, the word “niche” does not mean a narrow circle and a limited audience. Good niche keywords should cover a broad topic without being overly general or overused. This is where the themes you outlined earlier can help.

Start by looking at your topics. Step into your customer’s shoes using the personas you created earlier. Think about what words he will use to search. Write them down. Then use an SEO tool to measure search volume for those keywords and provide recommendations for similar keywords.

Once you have an initial list of keywords, you can start digging even deeper.

4. Well-defined long-tail keywords

If you’ve never used long-tail keywords, you’re missing out on an amazing opportunity to increase your traffic and sales conversions. This is one of the fundamental components of white-label SEO.

Long-tail keywords are an essential part of good keyword research. These are longer versions of the main keywords that most companies use. And, as we said, they make up roughly 70% of all searches.
These keywords are important because they help you capture keywords from different stages of the customer journey.

How it works?

Let’s say you sell furniture. The keyword “selling modern furniture” is aimed at people who are in the buying stage. You should aim for high rankings for it.
But for most people, the journey begins LONG before they enter that keyword into Google. They probably already entered into the search something like the phrases “how to choose a sofa for the living room” or “modern apartments in new buildings in the Crimea.”

By targeting these keywords, you can answer a question that a potential customer had long before he was at the buying stage. If you rank highly for these keywords, you position yourself as a reputable company and accompany the person through the marketing funnel and help them move to the next stage.

Then, when potential customers are ready to make a purchase, they can enter the phrase “selling modern furniture” into a search engine. If they see your site again in the search results, they will most likely be inclined to click on it. While your keyword “selling modern furniture” drove the conversions, it was actually your “long tail” keyword that drove buyers to your site.

So how do you find long-tail keywords?

You can use the keyword research tools we talked about above. They will help you pinpoint the various long-tail keywords and their search volumes. You can include them in your keyword list and create content based on them.
But there is also another way.

5. Use your search goldmine

If you want to order website promotion on Google and rank in this search engine, then Google itself is your best friend. You can use a search engine to find niche keywords, but it is also convenient to take advantage of the relevant gold mines for keywords. A good example is the use of forums for keyword research. Forums can be a real gold mine – a source of precious data about your target audience. It is a great tool for your advanced keyword research, providing a ton of useful insights into your audience.

You can also use platforms like Google Trends, Reddit, Quora, Whirlpool, or Wikipedia. Another way to find questions people are asking is to navigate to existing blog posts that rank for a given topic and look at the Comments section. Trending social media themes can also come in handy.

6. Test your keywords

By now, you probably already have an impressive list of keyword ideas. So how do you narrow down your search and choose the best ones for your business?
It’s simple. Before you get started with content creation and internal site optimization, evaluate keyword significance and search volume using the following steps:

1) Ask yourself the key questions
Is the keyword relevant to the content of your site? Will the user get something useful if they use this keyword? Will this ultimately lead to payback in your efforts? If the keyword is good, then you will answer “Yes” to all of these questions.

2) Search For It
Perform a Google search for the keyword you are looking at. This way you can look at your competitors using it. If you’ve seen a ton of ads, then you’ve probably found a keyword that has value and is converting traffic.

3) Put it to the test
Don’t jump straight into SEO for that keyword. Test it with Google Ads. Run a small campaign using the exact match option. This will help you figure out how much search and traffic a keyword is generating for a given high position.

Keyword Research Checklist

• Design different buyer personas based on the problem your brand is solving
• Identify the main topics related to your products or services
• Find niche keywords for your main topics. They should be relevant to the products you offer without being overly generalized or overused.
• Determine Ranking Opportunities for Long-Tailed Keywords Using Keyword Research Tools
• Use goldmine such as forums, Wikipedia, Google Trends, Reddit, and Quora to get more ideas for long-tail keywords
• Test your keywords with Google Ads. Find high-converting keywords and prioritize them
• Focus on the most profitable keywords to get some short-term profits
• Use Google Search Console to track progress and determine the best performing keywords

Ranking high on Google is by no means an easy task. The search algorithm changes frequently, and adapting to all such changes can be challenging.

But by sticking to the right SEO formula and having the best tools at your fingertips, you will be confidently on your way to improving your organic traffic and conversions.
And that’s just the tip of the iceberg.
How do you turn all these tools and strategies into ranking and search traffic, which then turns into income? You will need an evidence-based campaign tailored to your goals.

To understand the importance of image search in 2021, let’s look at an illustrative example. While trying to google how to use the VPR function in Excel, I was not satisfied with the results. The search engine has come up with several sites describing the feature, but I would like to see how it works with an example. Now let’s see the power of visual content. As soon as I selected the “Pictures” tab, I immediately found what I was looking for.

And in this regard, I am not alone. Today, only half of the users are satisfied with the results displayed on the search page. Others click other tabs to get other results (Pictures, Videos, Maps, and others). In 2021, marketers have begun to place an increasing emphasis on visual content in their strategies to drive traffic from search results. According to Krista Baker, marketing manager at HubSpot, the results of an experiment with the company’s blog show that search rankings on Google Images contributed to an increase in the number of clicks to their site.

Easier said than done, isn’t it? We decided to find out what constitutes search engine optimization using images. As a result, we have compiled 8 tips to improve your site so that it appears more prominently in Google Images search results.

WHAT IS IMAGE SEO?

SEO using visual content is a practice based on optimizing images on your site for search engines, taking into account several parameters: filling in the alt tag, adding appropriate captions, choosing the optimal size, and others. SEO image optimization allows search engine robots to identify your visual content, increasing the overall performance of your site both on the general search results pages and in the search results in the “Pictures” tab.

TOP TIPS FOR PROMOTION USING IMAGES

1. Fill in the alt tag with relevant and precise text that is understandable to both regular users and search robots

In case you forgot, the alt tag contains text describing what is shown in the image. For example, if you go to the Pipcorn website and display the HTML code of the page, you will see that the alt to the company logo image contains the following text: “Popcorn Family Pack Popcorn Pipsnacks LLC”. The text contained in the alt tag plays a critical role in the promotion using visual content.

First, alt content allows search engines to index your site more efficiently, which has a positive impact on search engine results. Secondly, this text contributes to a better perception of your content. This is especially important for visually impaired users and for those who, for whatever reason, we’re unable to download an image to their device. There are many tutorials on the internet for writing quality alt text.

One of the Google pages indicates that image search engine optimization helps the search engine index the site, increases the likelihood of its discovery by users in the Google Images tab.

2. Use captions to describe the content of pictures

Captions are optional if readers can understand what is depicted in the pictures by context. For example, we do not use captions for pictures, since we describe the contents of each picture right in the text of the article. If you publish a lot of images on your site pages, add captions so that users can understand the essence of the content of each image.

Use common sense when adding signatures. If you think that captions will help both search robots and users to better understand the content of your pages, then add captions to images.

3. Compress visual content to improve the page loading speed

Image compression is an important element of every SEO strategy. By compressing image files, you speed up the loading speed of your website pages. In turn, this will improve the user experience of your site, contribute to the growth of search engine rankings. Use the Compress JPEG or Squoosh tools to compress images efficiently. Practice shows that 100 KB is the optimal image file size. Please note that Google does not take into account the size of each image individually. The search engine determines the overall size of the pages.

For example, you have a small image, the quality of which is not critical. Squeeze it down to 50-30KB, leaving extra space for pictures that play a more important role. In the global network, there are tools that allow you to reduce the image file without significant loss of quality.

4. Use unique images

Both Google and users have a preference for original content. If you want to boost your site’s search engine rankings, only use original visual content. This is especially important if you have your own online store where you post images of your products. Many users evaluate the properties and quality of consumer goods by their images. In fact, 50% of consumers claim that the images influenced their final choice. If you use a low-quality image that does not reveal the properties of your product, you will most likely lose a potential buyer. Use Canva and another infographic, animated, and graphing tools to create visual content that will help your brand stand out from the competition.

5. Name the image files before uploading them to the site.

The name of the image file is also taken into account by search robots when crawling the pages of the site. Therefore, we recommend renaming visual files before uploading them to the site. For example, instead of the standard names like “img_001”, use relevant text with the addition of key phrases, similar to the text used to fill the alt tag. With the correct filenames, you will increase the likelihood of your visual content getting to the top of the search results in the Google Images tab.

6. Use responsive images

Responsive images are images that adapt to different types of devices: desktop and mobile. Today, it is imperative that your website pages are mobile-friendly, as both the usability of your website and its search engine rankings depend on it. If you load non-responsive visual content on your site, it will render poorly on devices with small displays, negatively impacting search engine optimization. Fortunately, many hosts make all images responsive by default. If you are using hosting providers that do not automatically optimize images, try the following markup code:

<img src = “people.jpg” alt = “People” class = “responsive”>

Or add the following CSS code:

.responsive {
  width: 100%;
  height: auto;
}

7. Use images to post backlinks

High-quality, unique and original images are an opportunity not only to increase the ranking of your site in search engines but also to get backlinks if other sites use your images on their pages.

For example, consider an image created by Broadband that shows a graph of the trend in the number of requests generated from mobile devices over the past several years. This picture is in the first place in the search results in Google Images for the query “how many people use mobile devices to find information on the Internet.” Notably, an article on some blog containing the above image has around 3000 backlinks. Most likely, such a large number of backlinks is due to the presence of a picture posted by Broadband.

If you create quality images, there is a high likelihood that other companies will post your images on their site pages, leaving backlinks to your business. In fact, images have a direct impact on the amount of traffic, leads, and the number of users you’ve been able to reach with your marketing strategies.

8. Add images to the sitemap

Google recommends adding images to an existing sitemap or creating a separate one intended solely for visual content so that search engines can find your images faster. This is especially important when using images that are not visible to Google when they crawl your site (for example, images displayed via JavaScript forms).

If before you had to add images to your sitemap manually, today there is a handy tool Angeldigital.Marketing (available absolutely free). This tool creates a site imagemap automatically after entering the URL in a special field.

As you know, one high-quality image can replace a thousand words. So, just imagine the potential for an optimized image for search engine rankings. We hope you can find these 8 tips for optimizing your images to drive new traffic and increase your SERP rankings to help you.

Do you want to increase the ranking of your online store, blog, or regular website in the search results, as well as expand its audience? Today, webmasters have access to a huge set of tools and services that will help to achieve the desired result. But how do you know which ones are really effective? Another problem is the amount that you are willing to spend on the purchase of one or another SEO tool. Many of them use a monthly billing plan. That is, you will be spending over $ 100 a month just to be able to create an account and track your site’s metrics.

We decided to help you understand this issue by highlighting 5 free SEO tools, services, and platforms that can track events, manage your website and make the necessary changes.

1. ANALYZER OF SEARCH RESULTS FROM ZUTRIX

Among the many platforms and services used to improve your site’s rankings, SERPs are probably the most important tools. With their help, you can track thousands of relevant keywords and search phrases, as well as how they change on a daily basis.

Zutrix is ​​a completely free search engine tracking service. It allows you to track up to 10 key phrases daily for an unlimited number of domain names. To simplify your SEO work further, Zutrix also provides access to Keyword Lab and displays real-time notifications.

You can simply enter your desired search term to see the position of your site. But the advantage of Zutrix and similar tools is that they can help you optimize and rank your site. Since its functionality allows you to monitor ranking on a daily basis, you can easily customize the content of your site, track how it affects its position in the search results.

By understanding the process, you can not only improve the ratings of your site’s content but also understand how competitors achieve such high positions in the search results.

2. GOOGLE ANALYTICS TOOL

The Google search engine largely “understands” what is happening on the Internet and provides control over many processes. This is not only about the TOP of the search results, but also about the billions of search results performed daily, and all interconnected user data.

The search engine is ready to share this information with site owners, offering all the necessary technologies and data tracking tools: from the number of visitors to various nuances that characterize the activity of site users. This tool is Google Analytics, a free statistical tracking platform.

With Google Analytics, website owners can track a variety of data: visit statistics, user engagement, search queries, and more. Why is Google offering such a valuable tool for free? This is because it gives Google access to an even larger set of useful data for analysis and study.

3. YOAST SEO PLUGIN

Many sites and blogs on the global network are powered by WordPress, a powerful content management system. Many WordPress site owners have been able to understand the basics of SEO thanks to the plugins available to the users of this platform. Yoast SEO is the most powerful tool among hundreds of similar plugins. It has been installed and used by millions of website owners around the world. One of the important advantages of Yoast SEO is that the plugin is distributed absolutely free.

Although Yoast SEO also has a paid premium version, the functionality of the free option is generally enough to run most websites and blogs efficiently.

4. SEO TOOL BY MOZ

Certain brands in the world of SEO and search engine marketing are particularly popular. One such brand is Moz. This is not just a trustworthy company. Moz has developed several ranking factors that have become the gold standard for assessing the relevance and overall quality of a site. In addition, Moz offers a set of SEO tools available on the company’s website, of which Keyword Explorer, Link Explorer, Moz Bar, and Domain Analysis are the most popular. These tools are available to registered users. After creating an account, you can analyze up to 10 search queries every month for free.

5. TOOL SEOPRESSOR BLOG TITLE GENERATOR

The essence of SEO is not only in search ranking but also in the ability to create high-quality content that will ensure high positions in search results. No matter how good your content is, the headline plays a decisive role. This rule works in SEO, e-marketing, promotion of goods and services on social networks. Creating “loud” and catchy headlines is not an easy task.

Also Read: Why Digital Marketing Is The Best Career Move in 2021?

The SEOPressor Header Generator is a great tool to help solve this problem. To use it, you need to go to the page with the form, enter key phrases and specify the type of keywords. As a result, the generator will offer a ton of great heading options.

The SEOPressor Header Generator is a free tool. If you would like to further optimize your site’s content, you can create an account with SEOPressor to gain access to other features and tools.

INCREASING TRAFFIC AND RANKING OF YOUR SITE

The modern Internet contains over a billion active sites and blogs. Having grown to an unprecedented scale, the global network has become a highly competitive environment. Most surprisingly, there are still keywords and phrases that don’t even fill the first page of SERPs (which is known to hold 10 positions) in Google search results.

Sites that hold consistently high positions in search results have achieved this through constant work on improving content and tracking statistics. If you are in an endless battle for search results in your area or niche, you can gain a competitive advantage using the tools and services described above.