8 Link Building Problems And How To Solve Them
When you hear the term “link building” (link building), many marketers think of it as working with blogs to post mentions without links. Traditional link-building methods are time-consuming and focused on short-term results through the use of blogs with low domain authority. Therefore, the spent time resources rarely justify themselves in terms of final results.
It’s not uncommon for content marketers to take a different approach to link building, using tangential content and digital PR strategies to build high authority links (think about the coverage and backlinks of projects like The New York Times, Real Simple, and Fast Company). While most internet marketers are only familiar with traditional link-building techniques, this approach based on content marketing strategies is something completely new to them.
To help you understand this, we have compiled a list of frequently asked questions about our method with answers to them. Read this article to find out how this link-building method works and what value it brings to brands.
1. Why Do You Need To Do Link Building?
Each SEO strategy includes many aspects, and having quality backlinks to an online project is an important search ranking criterion. Each backlink to a site serves as a sort of trust signal to Google, so the more resources linking to it (and the higher their quality), the better. These links serve as “votes of trust”, demonstrating to Google that the site is trustworthy.
2. How To Get Backlinks From Authoritative Media Sites?
The best way to get links from authoritative media outlets is to create quality content that fits well with the news cycle and connects with your brand. At the same time, the content development strategy should take into account the approach based on interaction with media representatives. By choosing the right journalists, you will ensure good coverage of your brand on authoritative sites and get backlinks for your company. A good example of how this strategy works is Trader Joe, a CRM software company. To create backlinks, we used data about the most popular products of this company.
3. Is It Possible To Create Content That Emphasizes A Brand Or Product?
As a rule, no. According to available statistics, US advertisers have spent about $44 billion on native advertising, which indicates that brands are willing to invest in advertising content placement on media portals. For obvious reasons, these sites are unwilling to post branded content and explicitly highlight certain brands. However, by creating content that fits into the news cycle and that references your brand without being overly promotional, you will gain the interest of media outlets creating content for news outlets.
Extended content relevance is the key to building an effective link-building strategy, especially if your goal is to get as many links as possible. As for traditional PR campaigns, they are usually aimed at presenting your brand or product on one specific resource.
4. How Long Does It Take To Implement A Link Building Campaign?
Timeframes may vary depending on the format of the content being published (for example, whether it contains interactive elements), although the average duration of a link-building campaign is 3 months. Content development takes about 6 weeks, and this process includes creating an idea, conducting research and analysis, developing graphic design options, as well as copywriting (writing text content). It takes 4-6 weeks for the subsequent promotion of content. Sufficient reach and backlinks are available already in the initial stages of the campaign.
5. What Are The Differences Between Digital And Traditional Pr?
In fact, digital PR methods have a lot in common with traditional ones. The main differences between them lie in the end goals as well as initiatives. The main goal of a traditional PR campaign is to increase brand awareness in the media. Traditional PR campaigns use channels such as radio, television, print, and online publications. As for digital PR campaigns, they are aimed at building backlinks on the Internet. Brands continue to benefit from strategies designed to increase visibility on the global web. However, the main goal of digital PR campaigns is to build links to improve positions in search results.
6. Are Syndicated Links Necessary?
While original links are the most valuable to Google, syndicated links also provide some value. To determine the value of a link, certain elements need to be considered, such as the presence of a canonical tag. Some sites of large media conglomerates are unique in certain ways. For example, they contain different tags in their headings or use different text templates on their pages. Therefore, Google crawlers index their pages individually instead of using the canonical tag to index just one page.
If search robots have indexed several pages, the client gets more chances for additional clicks, improved visibility, and increased traffic. While syndicated links have a different short-term SEO value than original links, they help build brand awareness in the long term. As a result, you get more branded queries and clicks when your site appears in alternative search results.
7. How Many Backlinks Do You Need To Promote Your Site?
The number of links to successfully promote your online project is determined by various factors, including the level of competition in your niche, as well as the goals you set for yourself. We declare with confidence that when building up a link mass, preference is given to the quality of links, and not their quantity. It is much more profitable to get just a few backlinks from authoritative sources like The New York Times than hundreds of links from spam blogs with low domain authority.
Another important point: more recent links have a much greater impact on the position of an online project in search results. An increase in the number of links to a landing page is a signal that the page is relevant. Having more recent links than your competitors will help you rank better. To get an idea of the required number of links, we recommend looking at the portfolios of backlinks of sites that are in the top positions in the SERPs. To rank and outperform your competitors in Google search results, your backlink portfolio needs to be at least comparable to their similar portfolios.
8. Do You Guarantee That Your Link Building Campaign Will Generate A Certain Number Of Backlinks?
Since this link-building approach is white hat (legal in terms of the rules set by search engines), no one can guarantee that you will get a certain number of backlinks. The success of the campaign is ultimately determined by the quality of the content created and the opinion of the publishers to whom it will be offered (whether or not it is worthy of a backlink).
So, we have answered all the popular questions regarding link building. Do you have any other questions? Do you want to know how link building can benefit your brand? We recommend that you contact the experts of our web studio “External Code”, who will assist you in building an effective link-building campaign based on content marketing methods to increase the recognition of your online project in the global network.