Many of us spend about 2 hours a day browsing social media feeds. Instagram alone has about 1 billion monthly active users. You need to take these statistics into account to consider using Instagram to promote your brand on social media. Instagram has several powerful tools to make it easier to complete your brand promotion tasks.

As one of the most popular social media platforms, Instagram offers a wide variety of marketing tools. The effectiveness of your marketing campaigns depends on the correct choice. Since most of Instagram’s marketing tools are free or available for a small fee, their functionality is the main selection criterion.

WHY SHOULD YOU USE INSTAGRAM MARKETING TOOLS?

Instagram is a visual content-driven social network that can drive the growth of your business. The days when people wanted to see in their feed only moments from the lives of their friends, photographs of delicious dishes, and beautiful landscapes are long gone. Today, more than 200 million users use business profiles. Therefore, you should connect Instagram to your strategy for promoting your brand, products, and services.

Using Instagram marketing tools is the best way to manage your business profile. With their help, you can schedule the publication of your marketing messages, promote hashtags and get analytics about your profile. In addition, thanks to Instagram tools, you can expand your user audience, increase the level of subscriber engagement. Overall, with marketing tools, you will be able to automate a multitude of tasks while getting the most out of your profile. Thus, Instagram marketing tools can save you tons of time.

BEST INSTAGRAM TOOLS FOR BRAND PROMOTION

Now that you understand how important Instagram tools are to making your marketing campaigns more effective, it’s time to consider the very best ones.

1.DMpro

Direct messages (DM) on Instagram are a great way to reach leads and consumers. With DMpro’s direct messaging automation tool, you can improve your DM marketing on Instagram. It automates all tasks related to sending messages to users. With its help, you can send bulk messages and receive notifications about reading messages by users to your email.

Key features of the DMpro tool:

• automation of outgoing direct messages;
• automatic sending of replies to incoming messages;
• sending bulk messages to users from your contact list;
• sending and receiving direct messages via email.

2. Realtormate

If your company is in the real estate business, you can’t do without Realtormate in your Instagram marketing campaigns. By using this tool, you will have access to a variety of content templates to speed up your content creation. Realtormate functionality also allows you to create content plans for posting to Instagram. In addition, this tool can be used as a growth manager capable of generating 400-500 new leads and followers monthly.

Key features of Realtormate:

• ready-made content templates for real estate companies;
• development of content plans;
• attracting new subscribers and potential customers.

3. AiSchedul

It is an effective Instagram marketing tool specializing in post scheduling. You can create a post using the functionality of the social media platform, and then set the date and time of its publication using AiSchedul.

Over time, this tool has received several updates and has evolved into more than just a post scheduler. For example, it allows you to add hashtags based on key phrases from your posts. You can also repost content related to your niche. AiSchedul also offers an international calendar showing all the posts that are up to date. This can be your inspiration for creating your own publications. AiSchedul also lets you track your mentions.

Key features of AiSchedul:

• posting Instagram content at a specific point in time;
• selection of relevant hashtags;
• reposting relevant content;
• ideas for content dedicated to international events;
• tracking of mentions.

4. AiGrow

Instagram follower growth tools are arguably the most requested. Increasing your follower count is a great way to build your brand’s authority. However, many of the previously used tools stopped working as Instagram banned the use of bots on its platform. However, AiGrow is one of the new subscriber-building tools that organically expand your user base. This means that your user base will be replenished with real people. AiGrow offers several subscription options that differ in cost and available functionality.

Key features of AiGrow:

• the ability to grow your user base organically.

5. Later

Originally introduced as a scheduling tool for Instagram posts, Later has gained additional functionality over time and is now one of the most effective marketing tools. With Later, you can create great posts and set their posting times. In addition, the tool contains a calendar that allows you to keep track of important international events and create relevant content.

Key features of Later:

• scheduling Instagram posts;
• various tariffs that differ in functionality and price;
• unlimited amount of uploaded data.

6. Hootsuite

Many marketers use Hootsuite as a great scheduling tool for Instagram content posts. You will be able to post any type of content directly through the Hootsuite platform. However, this tool is useful for more than just scheduling and publishing content. It is also effective for dealing with comments posted under your posts.

Key features of Hootsuite:

• developing content for posts and stories on Instagram;
• scheduling of publications;
• search tool for relevant hashtags;
• analysis of the effectiveness of the Instagram account.

7. Iconsquare

This marketing tool is used to manage a business profile. Its main function is to analyze the performance of the Instagram profile. Based on the data obtained using Iconosquare, you can develop an effective marketing strategy to attract customers and increase their level of engagement. In addition, Iconosquare allows you to schedule the date and time of posting, track activity (mentions, work with comments, etc.).

Key features of Iconosquare:

• analysis of your work on Instagram;
• hashtag tracking;
• Search for influential profiles.

8. Buffer

It is one of the oldest Instagram tools used to schedule your posts. With Buffer, you can create content plans and publish your content at a specific point in time.

Key features of Buffer:

• scheduling Instagram posts;
• creating a content plan, publishing based on a calendar.

CONCLUSION

Instagram is a popular social platform with simple and straightforward functionality. Therefore, it is widely used by representatives of various generations. To improve your business performance with this social network, we recommend using the best Instagram marketing tools listed above.

Last year turned out to be very difficult for everyone. Despite the current situation, many of us have invested in researching what can be beneficial in the long term. Some studies show that many people have spent their free time learning new trends and techniques in the field of web design. In the modern world, many people pay attention to website design. Moreover, everyone knows that an effective website is a key to the success of any business.

As time does not stand still, many design elements that were previously considered modern or even innovative are now outdated. This is due to the rapid development of the field of web design. What’s more, site design plays an important role in dealing with customers: if a site looks outdated and ignores major web standards, a company has a 90% chance of dropping conversions.

Design is the most important factor in grabbing the attention of potential customers, as well as the correct perception of your content. Many website owners are constantly thinking about how to improve their design. We decided to discuss several modern trends in web design in 2021, applying which you will improve the appearance of your website and attract more traffic. Below are some tips to help you increase your sales, whether you are a newbie or a seasoned businessman.

1. FULL PAGE HEADINGS

The first thing a visitor to your site encounters is the title. Therefore, do not neglect its correct design, as it sets the image of your business. The full-page headline looks attractive and is a continuing trend in 2021. Many web designers place information on the left side of the header, among other tabs and web pages. The main reason they post it on the left is that readers are drawn to this way of posting content. This is why all the most important information is usually placed on the left side of web pages. Place bright and colorful images and information about your company in the header so that users get an unforgettable experience of your site.

2. PARALLAX SCROLLING OF PAGES

This effect has been popular with web designers for several years now. The parallax scrolling effect is a design element that makes the background of a page move more slowly than the foreground when scrolling. This effect adds depth for a more enjoyable experience.

By adding this effect to your site, you will provide a unique experience for your users. However, apply the parallax scrolling effect correctly, otherwise, you will get the opposite result. Improper implementation of this effect can lead to the fact that users will be distracted from the main content. Make sure the effects you add are balanced. In addition, add functionality to enable/disable the parallax scrolling effect for those users who find it uncomfortable.

3. HORIZONTAL SCROLLING

Along with parallax scrolling, many designers also use the horizontal option. This is a fundamentally new way of displaying content on a site, providing a new experience of interacting with it. At the same time, designers leave the navigation menu in order to avoid possible inconveniences when working with the site.

By introducing horizontal scrolling, designers add visual clues to make it easier to browse the content of the pages. While horizontal scrolling looks unique and appealing, every nuance must be taken into account to achieve a positive result.

4. MULTIMEDIA ELEMENTS

Modern technologies provide high-speed data transmission, including through the global network. Therefore, we can easily share multimedia elements. To provide the best possible experience for your site, you can combine elements such as text content, videos, and audio recordings. However, according to recent research, users value simplicity in the way they present information.

Excessive use of various elements can have the opposite effect – distract the audience, repel potential users. Therefore, for maximum ease of presentation of information, you must use the media elements with extreme caution.

For example, video playback on some sites is automatic. Instead, you can provide a button to start and pause the video. Consider all possible factors and nuances when adding media elements for the best results.

5. ILLUSTRATIONS

Cartoon illustrations aren’t just for kids. In fact, representatives of different age groups are universally passionate about them. Likewise, posted on the site, they look intriguing. Cartoon illustrations have been and remain one of the most important modern trends.

It takes creativity to create a good cartoon illustration. When creating illustrations, you must bring in elements of humor, various aspects that grab the attention of the audience, without forgetting that all of this must relate to your business and brand.

Creators of cartoon illustrations for websites must think carefully about cartoon characters and stories. Their illustrations should tell stories that attract visitors and encourage them to continue browsing the site.

6. EMPHASIS ON UI / UX DESIGN

When developing a website, you need to focus on the target audience in the first place. Using this approach, you will create a website that will be interesting and useful to its visitors. This way you can avoid adding unnecessary and irrelevant elements.

Also Read: 8 DESIGN TIPS FOR E-COMMERCE WEBSITES 2021

It is imperative to ensure that your website pages load quickly. Moreover, you should check and fix all possible errors before launching your website. With that said, also make sure your site is mobile-friendly.

Many developers forget about such an important aspect as the mobile compatibility of their web resources. In the era of mobile technology development, this has a strong impact on the continued success of your website. Paying attention to UI / UX design means thinking through all the elements of the site, thereby ensuring its full compatibility with both desktop and mobile devices.

7. SWING CARD EFFECT

Many web designers also use the flip-flop effect of a variety of information. These visuals provide a unique look for the site and are one of the current trends in web design. Some experts consider this way of displaying content to be slightly outdated. However, if you make animated cards that contain graphic elements, your site will look even more attractive.

8. AUDIO PERFORMANCES

Audio presentations are a new way to present your brand on the internet. Moreover, these elements make your content accessible even for people with vision problems. The incorporation of audio elements into design is an important trend in modern web design, as they provide the ability to interact with your site for those who prefer to interact with information with their ears rather than their eyes. There are already several sites on the global network that have added this functionality to their design. Thus, they ensured their uniqueness in comparison with many other web resources.

9. UNIQUE MOUSE CURSORS

The changed mouse cursor is the first thing that a visitor to your site will pay attention to. While this element is one of the most visible, web designers have ignored it over the years. Undoubtedly, this is one of the most important elements of web design that you should pay attention to, even though many users are quite happy with the “old-fashioned” arrow cursor. But what if a web designer can successfully play with this seemingly insignificant but very important part of site design, turning a regular cursor into something unique? This will be a significant achievement that will undoubtedly affect the success of your site.

There are several sites on the Internet when you go to which you will notice that the mouse cursor has begun to look different. They use different cursors, taking into account the color scheme of the site, the elements that the user hovers over. Even such minor changes can affect the overall impression of your site.

OUTCOMES

New trends in web design appear every year. And web designers try to use the best ones to attract visitors to the site. While trends and designs are constantly changing, the only constant aspect should be the quality of your website.

Modern audiences do not always prefer bright things that catch the eye. On the contrary, today people are in search of something rare, original, corresponding to a business style.

When creating a website with a design that takes into account all modern trends, you should go through all the points listed above and adhere to these recommendations whenever possible. By keeping each of these points in mind, you will be delivering a high-quality user experience. Even if your site was created a few months ago, you still have a chance to make the appropriate design changes to ensure the best possible experience.

Understanding search intent and defining intent can be the secret ingredient that turns a great content strategy into a great website promotion strategy.

What is search intent?

Search intent (intent, user intent) is the main goal that a user pursues when submitting a request to a search engine. In many cases, during the search process, users are looking for a specific answer or resource.

Take pizza for example. The user can search for a pizza recipe, take-out pizza, or a pizza origin story. Although in all these cases the search is centered around the same general theme (pizza), all users actually have different intentions.

Why is search intent so important to SEO?

Satisfying search intent is the main goal of Google, and as a result, the main goal of SEO promotion. When a user searches for certain information and finds irrelevant information, it sends a signal to Google that the intent was most likely different.

For example, if a user is looking for “how to create a website,” and in the search results he sees many pages of products from CMS platforms and hosting providers, he will try to perform another search without clicking on any of the proposed links. This is a signal to Google that the results did not match the user’s intent.

Expand your reach at different stages of the funnel

When it comes to running a business and building a successful content marketing strategy to promote your online store, it’s critical that search intent becomes the driving force behind the pieces of content you create and how you create them.

And why is it so important for a website SEO? The better your content matches different search intent, the more users you can reach and, moreover, at different stages of the funnel. From those who have yet to discover your brand, to those who want to convert into customers.

Improve your rating

The main ranking factors for SEO promotion on Google are relevance, authority, and user satisfaction.

Relevance: This is related to your user’s behavior. If users find the information they are looking for on your site, they are less likely to go back to Google in the next seconds to examine a different result (pogo-sticking). In the event that your content is in line with search intent, you will notice changes in key performance indicators such as click and bounce rates.

Authority: While most of a site’s authority comes from backlinks, it is also important to develop a strong internal linking strategy that signals to Google “I have a lot of content covering all aspects and intent of this topic” in order to rank well. Plus, you can increase your brand authority and visibility by creating valuable content around topics that your brand is well knowledgeable in and that serve a variety of purposes.

User Satisfaction: Is the content you create valuable and relevant to your audience? That’s all.

Search intent types

There is an infinite number of search queries, but there are only four main types of query intents :

• Informational
• Preferential / study of commercial offers
• Transactional
• Navigational

However, keep in mind that the search is not binary – many queries will fall into more than one category.

1. Informational

As you may have guessed, information-intent searches come from users looking for … information! This could be a search for an instruction manual, a recipe, or a definition. When optimizing your site, use this one of the most common types of intent, as users are looking for answers to an infinite number of questions. However, such a search query will not always take the form of a question. Users looking for simply “Bill Gates” is most likely looking for information about Bill Gates.

Examples:

• How to boil an egg
• What is a crater
• Ruth Bader Ginsburg
• How to get to Kennedy airport

2. Preferential/study of commercial offers

Before users are ready to make a purchase, they need to compare commercial offers. In this case, they use search to explore products, brands, or services in more detail. They went through the information stage and narrowed the search to a few options. Users often compare products and brands to find the best solution for them. In the process of your internet site promotion, consider the preferential intent.

Note: These searches often include non-brand localized terms such as “best digital marketing institute nearby” or “best digital marketing institute in Varanasi“

Examples:

• Comparison of Semrush and Moz
• Best website hosting
• Reviews on Squarespace
• WordPress or Wix for blog

3. Transactional

Transactional intent means users are searching to make a purchase. It can be a product, service, or subscription. In any case, they have a fairly complete idea of ​​what they are looking for. Since users are already in the buying phase, the words they use in their search queries usually include the brand name. Users no longer study the product, they are looking for where to buy it. Optimize your online store website SEO based on the transaction request.

4. Navigational

These users want to go to a specific website and often find it easier to do a quick Google search than to enter a URL. The user may also be unsure of the accuracy of the URL or maybe looking for a specific page, such as the login page for a personal account. As such, search engine promotion and these searches usually include the name of the brand or website and may include additional terms to help users find the exact page.

How to determine search intent

Use keyword modifiers

Keyword modifiers can be useful indicators of search intent when promoting to the top of Yandex or Google. But it is not enough just to know the terms. When it comes to keyword research, you may be wondering how to find these terms in the process of website search engine optimization?

Fortunately, there are a number of reliable keyword research tools that you can use for these purposes. Thanks to the ability to apply filters, you can select terms that include specific modifiers or phrases.

In addition, you can filter keywords by SERP (search results). For example, in the case of content, you can filter for keywords that are ranked for dashboards, related queries, and highlighted descriptions.

Browse the search results pages

Another way to determine search intent in your SEO optimization process is to research SERPs. Enter a keyword in the search bar and see what Google returns. You can probably tell from the results you see what Google considers the most relevant search intent for each term.
Let’s take a closer look at the search results for each type of intent.

SERP for content

As mentioned above, informational keywords tend to lead the SERP results, in the form of concise information. Based on this information, you can analyze the intent. These include knowledge blocks, highlighted descriptions, and related queries. The best results are mostly organic and come in the form of Wikipedia articles, reference books, or informative blog posts.

Search results with preferential intent can include both highlighted descriptions and paid results at the top of the SERP. The results are also more likely to provide information about the brands being requested rather than specific information.

SERP for transactional intent

Transactional search results are the easiest to find. Typically these are paid results and/or results in a shopping cart, carousel, and reviews. Organic results are mostly product pages in the promoted online store and physical stores, and depending on the SEO optimization of the site for search, they may include information about their location.

SERP for navigation intent

Since users with navigational intent already know what website they are looking for, the top results usually show the most relevant page. For example, if a user searches for “digital growth world”, the first result will be the digitalgrowth.world home page.

Take a look at the complete picture

Keep in mind that terms often have more than one search intent behind them. So just looking at keywords or SERPs is unlikely to be enough. Only by using a holistic approach can you get closer to understanding the real intent and be able to put together your SEO site promotion scheme and guidance.

It’s also important to note that SERPs are fluid: a keyword may rank for one intent this month, but it may change as early as next month.

How to optimize your site for search intent

Match metadata and content type to the intent

You’ve done your research and know which keywords you are targeting each of your pages. Now it’s time for optimization. The best place to start is with metadata – update your title tag and H1 and H2 headings to match your keyword targeting. To increase your click-through rate, try using some catchy text in your title tag (without creating a clickbait title).

Study the competition

As with most competitions, it is a good idea to find out who the winners are before starting the competition. Order an SEO audit and find out the cost of promoting the site that you want to promote. Before you move on to creating new pages or reformatting existing content, take a look at the top of the search results and ask yourself the following questions regarding the pages you find there:

• How are they formatted?
• What is their tone?
• What points do they cover?
• What are they missing?

Use the answers to these questions to create the best, most relevant material on your topic.

Let’s summarize

When building your SEO content around search intent, be sure to keep the following in mind:

You must have a clear understanding of your search intent before starting to optimize your content.

• When you discover new terms, use special modifiers in keyword research.
• Use SERPs to determine the best formatting and content options.
• Deliver valuable, quality content.

Creating SEO-optimized content for specific search intent is easy, but not easy. Follow the recommendations of the experts of  Digitalgrowth. world to provide users with the necessary content in the format they need.

The goal of good design is to sell as much as possible by relying solely on the brand. Thoughtful web design elements and bold statements will engage your potential customers and make them learn more about your company.

A good website with a quality design inspires users to take action, builds trust in your brand.

We wrote this article for those looking to improve the design of their e-commerce website. Whether you’re using WordPress, Wix, BigCommerce, or your own platform, the tips below are universal and grounded in key concepts in modern web design.

1. USE STORYTELLING

Every great product has its own story. Anyone can create a good e-commerce site and sell products, but not everyone is able to form a successful brand that these products belong. If you want to create a quality brand with a good image, you must tell a compelling story. Storytelling builds customer loyalty to your brand. Moreover, they are more likely to remember your brand if they are convinced of your sincerity and individuality. The best way to highlight your personality is to tell a story (storytelling is a marketing technique). To create a story, answer the following questions:

• What prompted you to create a specific product?
• What impact has your product had on your daily life?
• What is your vision for the future?
• Who is your target audience?

By answering the above questions, you will get a clear idea of ​​how to structure your website design. Make your clients feel like they are a part of something special. With excitement, your users will come back to your online store over and over again.

2. REDUCE THE RANGE OF PRODUCTS OFFERED

Poorly designed navigation is a sign of a poor-quality e-commerce site. The main goal is to attract the user to add an item to the shopping cart. If on the way to this the user receives offers to buy hundreds of other products, his patience will run out, and he will most likely leave your site. Walmart is a good example of how not to do it. The interface of their site is an oversaturated list of products on offer. Your head will literally be dizzy before you find the product you were looking for.

The easier it is for a buyer to find the product he is looking for, the more time he has to familiarize himself with its description, and the higher the probability of making a purchase.

Helpful Hint: Consider navigating your site using Sketch, Photoshop, or any other template-making tool. Analyze how easy it is for a user to navigate to a home page, a product catalog, or a specific product page.

Don’t neglect this, perhaps the most important tip for designing an e-commerce website.

3. USE COLOR SCHEMES THAT EVOKE EMOTION

Colors and shades have a psychological impact on potential consumers, contributing to the growth of the number of sales long before the transition of the business to the Internet. By understanding the emotions evoked by this or that shade, you will create a site that will evoke certain feelings in visitors. Consider a list of colors and their corresponding emotions:

• Red. Strength, energy, power, danger, food association.
• Orange. Warmth, aggression, success, association with representatives of the younger generation.
• Yellow. Optimism, happiness, energy, food association.
• Green. Wealth, nature, freshness, color that is well perceived by the human eye does not tire.
• Blue. Trust, security, cooperation, peacefulness, faith, wisdom.
• Purple. Royalism, luxury, tranquility, mystery.
• The black. Power, formality, thoughtfulness.
• White. Cleanliness, positive, association with the medical profession.

When choosing a color that will evoke certain feelings and emotions, consider the characteristics of both your product and the representatives of the target audience. For example, if you sell organic products, green will evoke a sense of nature, naturalness.

Research shows that, on average, consumers form their opinion about your product within 90 seconds. Most of this experience (about 70%) is formed by interacting with colors and shades.

4. CREATE THE RIGHT STRUCTURE

Users from the impression of your brand not because of its catchy name, but because of its overall image. When it comes to a website, the structure of its pages plays an important role. For example, are you using the same colors and fonts on all pages? Vibrant templates create an unforgettable experience. If you use different colors on different pages of your sites, you may be considered a diverse brand.  

If you want to create a recognizable and memorable brand, use common elements in your page templates. Even if you offer many variations on your product, creating pages that share common features will emphasize your brand. Moreover, it is the key to increasing sales.

5. EXPERIMENT WITH PERSISTENCE AND URGENCY

Persistence is an element used for topical or exclusive offers. For example, at the top of the Bestbuy page are products with attractive purchase conditions. However, there are other ways to help create a sense of urgency.

High shipping costs are one of the main reasons why many customers refuse to checkout for items added to their cart. You can increase sales and profits by making exclusive offers with low shipping costs. This tactic is used by many brands, including Bestbuy. Amazon is known for its Prime service, which provides free shipping for most items. Also, try to encourage your customers to spend a specific amount on your store by offering free shipping instead.

Another example of creating a sense of urgency or checkout is by limiting the number of items available. For example, let’s say you sell a great sweatshirt that you can deliver for free anywhere in your prospect’s country of residence, but this offer is available for a limited time. This trick is used by many e-commerce sites. You can also come up with your own ways to create a sense of urgency and need to make a purchase.

6. CLEAR AND ATTRACTIVE IMAGES

Conversion rates can be increased with high-quality, relevant, and visually appealing photographs, as evidenced by the results of numerous studies. The photographs may not only show the items on sale. Images, as an element of your website design, help to attract the attention of potential customers.

Good photographs and images evoke emotion, create a sense of your brand’s personality, and help you remember it better. The average person is able to store up to 2000 images in their memory.

If you don’t post images that represent your products, your sales will drop significantly. Try to convey the essence of your product with quality photos posted on your e-commerce site. You don’t need to use professional photographers to achieve this goal. Check out how-tos and guides to take great photos with your smartphone or low-cost camera. Plus, you can find many quality free images on sites like Pexels and Unsplash.

7. TEST YOUR SITE AS IF YOU ARE AN ORDINARY USER

Web design has two sides: professional and subjective. The first is directly related to the development of the design that meets all the leading trends in UX and UI. The subjective side of the design is the need to take a step back and look at the design of your site through the eyes of an ordinary user. Go to your site, study its main elements as if you are a regular visitor, answer the following questions:

• What does the website design look like in general?
• How quickly can you find the information you need?
• Is your site navigation simple and logical?
• How accurate are product descriptions?
• How long does it take to get to the checkout page?

By answering these questions, you will identify all possible problems that need to be addressed.

CONDUCT A / B TESTS REGULARLY

A / B testing is one of the most important tips, despite the fact that it is at the last place on our list. When conducting A / B testing, use two different site templates (A – the first template, B – the second). After a while, compare the performance indicators of the first and second templates. Metrics tracked: conversion rate, usability, general aspects of interaction with various elements of the templates.

Even small design changes improve the user experience with the site. Try different color options and other aspects of your site’s design to figure out what to focus on in your final design. Use the various optimization and A / B testing tools available on the internet.

CONCLUSIONS

Web design is a highly volatile environment. You will gain a competitive advantage and increase sales if you take into account patterns, customer behaviors, and the latest trends. Use our tips to improve the customer experience with your site. So don’t waste time and get to work.

The world of online shopping continues to evolve at a rapid pace. According to the latest forecasts, e-commerce is expected to grow by 16.5% this year, while the forecast has been adjusted to reflect the negative impact of the pandemic. Given this rapid and steady growth, it is not surprising that online sales have become a highly competitive environment.

You are not familiar with many aspects of the online ecosystem. For example, you cannot control the actions of your competitors, influence how they interact with their audience. But you can manage your own business, namely that part of it that is related to the global network: social networks, your company’s website, and all that is behind them. Even if you offer quality products or services, your investment will not pay off if your company is poorly represented online.

Here are 4 tips to help you promote your brand and expand your online store’s audience.

1. REGISTER A GOOD DOMAIN NAME

Let’s say you came up with the perfect name for your company, but when it came to registering a domain name, you found out that it was already taken. Situations like this are frustrating. When you set out on the path of creating and promoting your own business, you will face many problems. Each of them individually seems small and insignificant. But collectively, they create an insurmountable obstacle. Finding a suitable domain name is one such problem.

A domain name is a small gear in the engine of your online business. But the future success of your online store directly depends on the selection of a domain name. A good domain name will help your customers remember your brand.

It is noteworthy that you do not need to spend time and effort looking for a free “.com” -domain, investing a lot of money to buy a name that matches your brand. New top-level domains like .store are ideal for e-commerce startups, online stores, retail brands, small online businesses, drop shipping businesses.

In addition, domain names with a top-level domain “.store” have several advantages: they are short, relevant to an e-commerce business, match the brand, and are easy to remember. Several of the world’s largest brands use .store, including Nike, Amazon, Jimmy Choo, and Emirates. It’s also great for small businesses selling online.

Don’t underestimate the importance of a domain name to your online business. Come up with a name that matches your brand.

2. FIND YOUR NICHE

Finding the right niche for your business is a trivial task at first glance. But it plays a decisive role, especially if you are in the early stages. Long-standing brands with unlimited budgets for product development and marketing strategies are capable of offering a variety of products and services across a variety of niches. If you’re a beginner, you need to target a narrow audience. There are several reasons for this.

First, you do not have sufficient resources to effectively develop, manufacture,, and promote your goods and services on the market. Second, clearly targeting a specific audience will increase the effectiveness of your marketing campaign.

Also Read: Digital Marketing For Business 2021: Why is it important?

For example, consider the Australian company Nundle Woolen Mill, which has opened a small online store that recreates the traditions of Australian wool production.

The company is engaged in weaving yarn, from which its customers make high-quality clothing and upholstered furniture. Nundle Woolen Mill also sells collectible apparel, home furnishings, souvenirs, books, and knitting accessories, with an emphasis on natural wool.

As you can see from the example, targeting a marketing campaign to a specific niche increases the effectiveness of the use of advertising content across all digital channels.

3. DEVELOP A MARKETING STRATEGY

You’ve already created a good domain name and decided on a targeting niche. Now, it’s time to announce your company so people know about your brand. Developing a marketing strategy is a daunting task for new businesses. While wanting to be present in all areas, you must be aware of the limitations of your budget and human resources. So you need to find the right balance to maximize your financial and labor cost efficiency.

When developing your marketing strategy, take a two-pronged approach: divide your funds in two. Invest the former in the implementation of your brand’s long-term development strategy, and the latter in short-term success.

A long-term development strategy requires a variety of tactics and methodologies, including SEO, social media account promotion, content marketing, and other organic traffic methods to drive traffic to your online store’s website and build trust in your brand.

The short-term success strategy involves the use of a PPC (Pay Per Click) advertising model through search engines and social platforms that offer conversion tracking and campaign performance management tools.

Your business won’t grow if you don’t use both of these strategies together. For example, focusing on PPC ads alone will spend huge amounts of money on ad campaigns and end up fighting to survive. On the other hand, by using only SEO and content marketing strategies, you won’t get the sales and momentum you need to grow your brand.

Also, don’t forget the part of the strategy that uses referral marketing and customer testimonials. According to BigCommerce, potential customers want to see testimonials from people who have already purchased products or services from a particular company, as they rely on them when making a checkout decision. Engage customers with PPC ads, use services to send feedback requests. Good reviews can help you save your PPC ad budget. For example, Amazon, the world leader in online sales, asks its customers to provide feedback during the checkout process.

Use your own approach to initialize your referral program. For example, reward customers who recommend your products or services to their friends and family. Referrals and testimonials are two important cogs in your online system that link your short-term and long-term results, thereby driving profitability and accelerating the speed of your business.

4. FOLLOW CURRENT TRENDS

Digital marketing and e-commerce are rapidly changing the game over time. With the ever-increasing competition, online business owners have to spend more money and use more innovative technologies than ever before. For example, several new trends have emerged in recent years: new top-level domains, personalized messages, targeted remarketing campaigns, automated chatbots, and more. Many customers are already accustomed to these new tools and technologies. They want to feel special when they interact with your brand.

How do you keep track of the latest trends and stay relevant in this changing environment? Here are some simple tips:

• Stay tuned for updates from Amazon. This company has a huge budget, the best human resources, and optimized online sales tools. Using their methods is a good strategy for growing your business.
• Track the activities of your biggest competitors. Consider the following aspects: how they optimize their sites, how they interact with their customers, how they distribute content across different channels. The desire to be unique is welcome, but do not miss the opportunity to improve your business using ready-made tactics and tools.
• Stay tuned for innovations from eCommerce platforms like BigCommerce or Shopify, which regularly publish articles covering the industry in general and the latest trends. For example, you can find out about new trends on a dedicated page on the BigCommerce website, which is updated regularly.

Keep up with cutting-edge e-commerce trends to stay on the cutting edge and capitalize on projected growth.

OUTCOMES

If you are looking to launch your online sales business this year, prepare well. Today, e-commerce has reached unprecedented proportions, opening up almost limitless opportunities for entrepreneurs. But if you don’t understand the basics of running an online business, you run the risk of not realizing even a very promising idea.

Come up with a memorable domain name, choose the right niche, create and develop a solid marketing strategy, stay on top of all the latest e-commerce trends. Stick to these principles to greatly increase your chances of success.

A web analyst is both a psychologist and a data researcher. It works with data about users of the site, studies their behavior, and helps to direct the heavy marketing machine towards sales. But where to get the primary information for analysis? In services and counters, which we will discuss in the article.

The term “web analytics” is not only used by the lazy. Some understand it exclusively as determining the conversion of traffic sources, others add an assessment of user behavior. From the point of view of specialists, web analytics is the aggregate analysis of data on the operation of the site and the effectiveness of marketing from the moment of attracting visitors to the commission of targeted actions.

What high-quality web analytics helps to find out:

• See all target metrics in one report: traffic, conversions, orders and sales, associated conversions in real-time.
• Evaluate the effectiveness of each advertising campaign up to the final sale. Adjust campaigns depending on CPL, ROS, DRR.
• Evaluate the funnel of user interaction with the site, determine at what level the loss of end customers occurs.
• Evaluate metrics in real-time.

Google Analytics

What started it all is Google’s great and terrible web analytics system. For ten years, the service has been tracking site visitors as well as Big Brother and helping marketers around the world sell more. We will not go into detail about Google Analytics – a huge amount of content has been written and filmed about it.
Here’s the main thing that the service can do:

• build reports in real-time;
• collect advanced data on-site statistics;
• analyze content;
• build conversion chains and multi-channel funnels.

With GA, you can track traffic sources, monitor visitor activity, and get information in the form of reports in Google Sheets.

Pros: Easy to use and free tool, integrates easily with other Google kids, explored inside and out.

Cons: Difficulties in sampling data with large amounts of statistics or setting up a segment.

Price: Free, but there is an advanced version called Google Analytics 360 that allows for more data processing.

Yandex.Metrica

Where can we go without our native Metrica. It provides data on all actions of site visitors – from views to purchases.

Yandex.Metrica is the third most popular traffic analysis system in Europe. It is completely free and quite easy to use – after a minimal reading of Yandex Help. YAM is able to update the report every 5 minutes and show the user’s actions on the air (hello to the Webvisor service).
Metrica is integrated with other Yandex services, for example, Direct. It makes it easy to analyze data about ad campaigns using UTM tags in links. And if goals are set, YAM will show at all how a visitor turns into a buyer.

Cons: like other Yandex products, Metrica works well only on Runet. Outside the Russian-speaking territory, its power dries up and is noticeably inferior to its brother Google and other services.

Price: Free.

Matomo

If you’re afraid to entrust Google with user data and don’t rely too much on Metrica, try something new. Matomo (formerly known as Piwik) is an open-source application that is a worthy alternative to the first two systems.

This service will track and count all site visitors, transmit data about the referral source (both on the Internet and geographically), whisper entry and exit pages. Don’t forget about the customizable control panel, the ability to run A / B tests, heatmaps, a tag manager, the ability to record sessions, and a bunch of other interesting features.

Matomo integrates with over 65 content management systems including WordPress, Magneto, Joomla, and vBulletin. With other systems, the conversation is short: add the tracking code to the site page – and you will receive information in your personal account.

Cons: rather overloaded interface – a large number of reports can confuse an inexperienced user.

Price: the program code is publicly available, but you can connect paid cloud storage (its cost starts from 29 euros).

Open Web Analytics

Open-source fans will definitely appreciate this system. Open Web Analytics is a completely free service that will help you with simple projects. What he collects:

• information on unique and repeat visitors, visits and page views, average visit duration, refusals;
• e-commerce data: referrals, conversions, purchases, etc .;
• login and logout pages, traffic sources;
• most user data: geography, age, browser type, and operating system.

In addition to its usual set of analytics and reporting features, Open Web Analytics tracks user behavior on the site. A feature of the service is heat maps. They show you where on the page your visitors are most likely to interact and help build the user journey from click to sale.

Open Web Analytics integrates seamlessly with WordPress via a plugin. If you have a different CMS, you’ll have to dig into JavaScript or PHP code.

Price: absolutely free.

Finteza

Finteza is an advanced web analytics tool that helps you track website traffic, create effective funnels, landing pages, and ad campaigns, and analyze conversions.

The service provides a lot of data on web analytics: information on audience, bounce rates, visited pages, traffic from certain sources, conversions, device data, demographics, and geographic indicators of users.

The Finteza feature is an in-depth analysis of traffic quality, which includes botnet detection and technology for tracking 12 types of low-quality traffic from each channel in real-time.

Apart from analytics, Finteza is renowned for its strong marketing platform. It can be used to manage ads: setting up various types of targeting, building complex goals, controlling the conversion of banners and landing pages.

Price: Pricing starts at $ 25 (per 100,000 unique users per month). There is a free version for a month.

StatCounter

StatCounter is a web analytics tool that goes beyond traffic. The service positions itself as Google Analytics for business owners and is intended for those who don’t like digging into settings or parsing complex data too much.

What you can do in StatCounter:

• build a user’s path through the site;
• monitor the dynamics of the key indicators of the site: visits, popular pages, refusals, etc .;
• analyze key metrics: visit duration, repeat visits, popular pages, refusals, etc.
• integrate data on geography, operating systems, users’ browsers in one window.

StatCounter monitors paid traffic from search engines and social networks and warns about budget clicks in time.

Cons: it will not be possible to segment users, traffic data is sometimes lame, there is no way to see real-time statistics.

Price: Base plan limited to 500 views. Full access starts at $ 9. There is a demo version and a trial period of 30 days.

Woopra

Woopra is an integrated marketing management platform that collects advertising and sales information in one place. The service supports over 50 integrations with popular marketing tools such as Salesforce, Google Ads, Google Drive, Hubspot, and Campaign Monitor.

What’s interesting about Woopra:

• real-time statistics;
• detailed data on the interaction with the site (for example, adding an item to the cart or viewing on the site);
• segmentation of users;
• notifications about important user activity;
• own application.

Cons: like every foreign platform,  you will have to ask for help from technical support.

Price: Free trial available, commercial account for $ 999 / month.

Did you know that the cost of attracting user attention has increased by about 7-9 times in just the last two decades? Overall, the scope of our collective focus is shrinking. However, how has this affected the work of marketers? The main task of marketing professionals is to draw people’s attention to the brand. This requires content that acts like a magnet. When you’re too tight on time, creating this kind of content is overwhelming. Therefore, we decided to talk about attention marketing as an effective tool for attracting audience attention, and reveal several important aspects of this direction.

WHAT IS ATTENTION MARKETING

Attention marketing is a concept whereby marketing activities focus on attracting audience attention and increasing the engagement of potential consumers. Most often, he uses non-invasive tools such as social media. Attention marketing will allow you to focus on methods of attracting audiences with limited attention.

Coined by Steve Jelly, the term “attention marketing” was further popularized by Seth Godin as a method of describing a business model focused on grabbing the user’s attention using non-invasive content (rather than distracting attention by something else, such as pop-up ads). Using the attention marketing method, you can not only attract an audience but also engage users by convincing them to purchase your product or service when they have such an opportunity or need.

A few years ago, when this concept did not exist (at the dawn of the development of social networks), the marketing landscape was radically different from what it is today. Brands sold themselves with billboards, TV and radio commercials. It follows from this that they were not focused on specific consumers, but simply strove to expand their audience as much as possible.

Social media has allowed companies to find out which products are of interest to certain categories of consumers. As a result, they began to form individual proposals. Ultimately, attention marketing is important because every business person wants to grab the attention of customers and engage them.

We hope you now understand that your job is not to distract potential customers with commercials, but to get their attention. Let’s take a look at the most important aspects since you don’t have as much time as it might seem.

Several years ago, Microsoft representatives stated that the average attention span of a user, expressed in a time interval, is 8 seconds. New research shows that this attention span is gradually decreasing. Basically, you only have a couple of seconds to grab the user’s attention before they focus on something else.

So how do you grab the attention of potential customers? Let’s take a look at a few effective ideas.

KEY ATTENTION MARKETING TECHNIQUES

1. Use a specific platform

Displaying your content on the social media feed your customers use is a great way to grab their attention. For example, if your YouTube videos include your videos in the recommended YouTube video list, their content is relevant to the title and meets the expectations of users, they are more likely to continue watching. However, if they see a static image instead of a video when they click on the link, chances are you will lose those users. The same happens when brands repost Instagram content on Twitter instead of creating a separate post on Twitter: the likelihood that a user will click on such a link below then if they saw a separate post directly on Twitter.

Read Also: 7 Simple Seo Optimization Tips For Small Business Owners in 2021

It is important to understand that one segment of the audience uses desktop devices, and the other uses mobile devices. Design your website and content in a way that makes it easier to interact with your content.

2. Create the most simple and understandable messages

If the user can immediately figure out what your value proposition is, they will give you a lot more of their attention. Review your marketing assets and make sure your value proposition is simple and straightforward. Will your users be able to understand the value of what you have to offer in just a few seconds?

If your messages are clear to everyone, they will hold the attention of users for a longer time, motivate them to study your brand in more detail. Messages should be clear, concise, targeted to your target audience.

3. Use multimedia elements

A multi-channel (multimedia) marketing approach is a great way to grab the attention of potential users. Use different types of media, from images and videos to animations and memes. A variety of media elements across different platforms will help you figure out what your audience likes and what doesn’t.

Interactive media is an integral part of your marketing strategy. About 81% of marketers believe that interactive content is much more effective in grabbing audience attention than static content. Experiment with both the types of content you create and the choice of distribution channels.

People prefer stories, as evidenced by their love of television, reading books, and listening to podcasts. By capturing the attention of users with an interesting story, you will simplify the task of promoting your products and services. For starters, you can blog, text or video, or advertise on Facebook in a narrative form. Once you manage to grab the attention of potential customers, you can start engaging them in the processes you need.

5. Use emotional marketing techniques

The concept of emotional marketing is that all of your marketing assets must have an emotional dimension to grab the attention of your audience. If your content evokes certain emotions, they are sure to resonate with your audience. After all, your goal is to get potential customers to react to your content.

6. Implement co-marketing techniques

Co-marketing is a collaboration between brands with the aim of expanding user audiences. It consists of partnerships with other brands, sharing experiences and values. Likewise, you can collaborate with those whose opinion is authoritative for a large number of people. 51% of marketers believe they can grow their audience through influencer marketing.

By engaging people whose opinions are listened to by many, and partnering with other brands, you can reach their audience (which can be quite large and interested), drawing attention to your brand and the products you are promoting.

7. Improve your site

Your website is one of your most important marketing assets. It should have an attractive design and interface, taking into account user preferences. If your site’s home page grabs the attention of your visitors in a matter of seconds, then it is designed correctly.

Attention marketing isn’t just about creating viral content as it might seem at first glance. This is the process of creating content that will not only grab the attention of your potential customers but also hold it in the long run.

Key phrase research is the process of selecting words and phrases for which search results are ranked. It helps you develop the right content strategy to drive traffic and interest in your digital products. We’ve compiled a list of 10 keyword research tips to help you improve your site’s rankings by driving organic traffic (people coming to your site from both desktop and mobile).

1. STUDY YOUR AUDIENCE

Keyword research should be done as part of your overall marketing strategy, targeting audiences and predicting customer behaviors. Knowing your audience is the backbone of any marketing strategy. To figure out which keywords will drive traffic, you need to predict which keywords your customers are looking for for your product/offer. To predict user behavior, you must clearly understand who your target audience is based on the following: demographic data, what they care about, how they might be interested in your business. Once you have identified your target audience, you can find a ton of information on the Internet that you need to find key phrases/words.

2. SEARCH FOR TOPICS

Once you’ve figured out who your target audience is, you should start looking for topics that your potential customers are interested in. Ask yourself: What topics related to your business are people looking for? Google Suggests search autocomplete technology is the best tool for finding key phrases. The search engine predicts user queries based on audience behavioral patterns, helping you identify the most popular ones. Similarly, social networks, YouTube, and Wikipedia work, which also show search trends by trying to automatically complement search queries. Also, don’t forget about site search tools, as you might be missing out on a ton of useful information stored in your site’s analytics data. This data will visually demonstrate what users are looking for on your site.

3. LEARN ABOUT THE LATEST TRENDS

Search volumes based on trends are constantly changing. You can follow new trends using Twitter, YouTube, and news aggregators. Promote your business based not only on trends in your field, but also on trends in technology, pop culture, world, and local events. This will help you drive huge traffic to outperform your competitors.

4. SET A SPECIALIZATION

You are unlikely to be able to achieve meaningful results for keywords with broad reach. The competition, for example, in real estate or tourism is too great. However, by using specific key phrases and identifiers, you can improve the effectiveness of your marketing campaign. Here are three tips to help you flesh out your promotion strategy.

• Target local markets. Combine keywords with geographic identifiers.
• Highlight the key features of your product. Combine key phrases with the unique properties of your product or service that make it stand out from others.
• Emphasize seasonality. Search queries change throughout the calendar year. You can probably offer your audience something about the holidays.

To narrow down your searches, pay special attention to long-tail key phrases. For example, instead of specifying the word “travel agent”, the user can enter the long search term “travel agents for European cruises.” Statistics show that about 70% of Google searches are long-tail phrases. The latter opens up great opportunities for optimizing queries for your target audience.

5. USE DIFFERENT VARIANTS OF PHRASES

Any request can have several wordings. Explore synonyms and possible semantic variations of phrases that characterize your product. Google uses RankBrain technology to recognize synonyms, which greatly enhances search results. Moreover, the search engine imposes sanctions against sites containing duplicate key phrases. By using synonyms and alternative search phrases, you can not only avoid problems with Google but also significantly expand your audience reach.

6. STUDY YOUR COMPETITORS

Competitor analysis is an important part of keyword research. Find out how your competitors ranked in search results. By examining their content, you can find weak points in your own. Also, you can borrow some ideas from your competitors (but don’t copy their content). Mimic their success with keyword complexity in mind, which measures your chances of ranking high in a highly competitive environment. Plus, Google almost always associates branded keywords with who they belong to. You are unlikely to be able to get on the same list as your competitors’ brands in an honest way.

Also Read: Why Digital Marketing Is The Best Career Move in 2021?

7. USE SPECIAL TOOLS

You don’t have to do all the work manually. Fortunately, the internet is overflowing with various keyword research services, with Google Keyword Planner, Ubersuggest, SEMRush, seed keywords, Keywords Everywhere, and Ahrefs arguably the best out there. Among them, there are both paid and free tools. Either way, they can save you tons of time and effort.

8. BUILD YOUR CONTENT STRATEGY BASED ON KEY PHRASES

Your content strategy should be based on the results of your keyword research. The content of the pages and the metadata of your site should contain these key phrases. Avoid unnecessary keywords embedded in your content. They should be spaced evenly, combined with synonyms and alternatives.

9. EXPLORE ANALYTICS DATA

Once you’ve identified key phrases and embedded them in your content, take the time to research your findings. Using Google Analytics, you can easily find the key phrases that bring customers to your site. Review analytic data at least once a week to make appropriate adjustments in a timely manner.

10. KEEP UP WITH THE TIMES

Key phrase research is an ongoing process since the world does not stand still: trends, seasons, popular terms, and phrases change. To make keyword research a truly ongoing process, you can use SEO and marketing agencies. If you want to stay ahead of the competition, you should conduct new research at least quarterly (ideally monthly). Partnering with a reputable SEO agency is the best way to secure your competitive edge.

CONCLUSION

Keyword research is an integral part of your digital marketing strategy. It should take into account the audience, trends, characteristics of market competition, seasonality, and other aspects. Such research is carried out carefully and methodically. Fortunately, there are dedicated online tools as well as entire SEO agencies to help you with this.

By doing keyword research, you’ll create great ideas for your business, services, and overall marketing strategy. By researching keywords, you can better understand the needs of your target audience. In this sense, your content strategy will be more than just playing with the search engines. Keyword research is directly related to your audience. By basing your research on the knowledge of your customers, you will get results that will help you improve the quality of the products and services you offer, thereby increasing your brand loyalty.

It takes a lot of time and effort to set up an effective Facebook ad campaign. Of course, Facebook has tried to simplify the functionality of its ad service. But, if you want to achieve maximum success with online advertising, try to think through your advertising campaign to the smallest detail.

You won’t achieve the results you want with Facebook Ads if your ad campaign isn’t well thought out. Take some time to develop your strategy before you open Ads Manager. Otherwise, you run the risk of wasting your budget on impressions and clicks that will not bring the desired result.

We’ve compiled a list of 7 tips to help you design a good Facebook ad campaign. After reading this article, you will clearly understand what you will be doing in the process of creating a campaign. Plus, you’ll learn how to quickly roll out your Facebook ad campaign and get the most out of your investment in it.

1. DEFINE YOUR TARGET AUDIENCE

Before starting the development of a marketing campaign, a specialist must ask the question: who is his target audience? Even if you’ve been working with the same audience for years, take the time to ask yourself this question again. By clearly understanding who you are offering your products and services to, you can maximize efficiency.

From Facebook’s perspective, this question has two answers. First, you need to understand which market you are targeting. Second, you need to know how you will interact with this marketplace through Facebook.

For example, you have created a gambling application. People buy points that they can spend in the app to earn even more points. As long as you have these points, you remain in the game. In general, the target audience can be both men and women of middle age living anywhere in the country. They have a stable income, regularly use smartphones, and love risk-taking games.

The target audience is likely to be characterized by a large number of parameters. But the purpose of this article is not to create a client image. By understanding who your target audience is and how they are motivated, you can design an advertising campaign that will get people to take targeted actions.

All of these will help you set up your Facebook targeting. Since the target audience in this example is interested in gambling, a start has been made. Interest targeting functionality on Facebook contains a section of games, among which there is gambling. Now you can narrow the circle by specifying a lower age of potential customers, as well as by choosing regions of residence in which there is an increased interest in casino games.

This example is extremely simple, but it clearly demonstrates how simply thinking about who your target audience is and what type of ad campaign is appropriate can help you improve your Facebook targeting. Getting the right targeting is half the success of your Facebook marketing campaign, so start by asking “who is your target audience?”

2. SET A GOAL

Understanding the goal is another important part of a successful Facebook ad campaign. Similar to targeting a target audience, targeting is an important task both broadly and technically. Without knowing your goal, you will not be able to assess the effectiveness of your campaign (whether you managed to achieve the desired results or not). For example, you want to increase the number of sales. But, you only focused on increasing the number of clicks. The results of such a strategy will look good on paper but can lead your business to bankruptcy.

From a technical point of view, it is extremely important to choose a realistic target. Depending on the strategy you use, the goal of your ad campaign may not align with the overall goal. For example, you are faced with a global challenge – to drive the growth of profitable sales. However, targeting traffic in your Facebook ad campaign may be the best option for increasing those sales.

In addition, you can launch multiple campaigns at once with different goals, which work together to form a sales funnel. As you can see, Facebook Ads offer almost limitless possibilities. It is only important to define goals and understand how each campaign fits into the big picture.

3. DETERMINE THE POINT OF SALE

Regardless of what your global goals are, any ad campaign should have the same ultimate goal – to motivate your audience to take actions that benefit your business. It is important that you communicate with people in a language they understand, focusing on their needs. In other words, you need to be clear about your argument – what prompts the audience to take targeted actions.

For example, what are the benefits of a cleaning agent? Cleans quickly, does not contain harmful substances.

Thinking through the strategy of your advertising campaign, you must understand that the real incentive and the one you imagine it can be significantly different. You may think very differently from your client, so the latter may be motivated by very different things.

The best way to understand your target audience is to talk to several of them. Make sure you really understand what they are motivated by and how to use it in your ad campaign.

4. USE THE CONCEPT OF A SALES FUNNEL

You should understand that not every potential customer is ready to purchase a product or perform any targeted action right here and now. It takes a lot of people’s time to understand how your business works. Therefore, the most effective Facebook ad campaigns aren’t just “Buy Now!” or something similar. They are part of an overall marketing funnel, driving brand awareness and inspiring people to try what you have to offer.

To be successful, you need to design multiple ad campaigns that perform different tasks at different stages of your sales funnel. For example, you can interact with a cold audience through engaging video content and then redirect your site visitors by offering them different content or something else.

This layered strategy assumes that you need multiple creative campaigns with different goals. But from a long-term perspective, this approach to Facebook advertising provides the most effective use of your marketing budget.

5. CHOOSE THE RIGHT BIDDING STRATEGY (HOW MUCH DO YOU SPEND ON ADVERTISING)

Since Facebook’s bidding process is automated, many professionals neglect bidding in their strategies, choosing the default option. However, given the strategy used, this approach may not be correct. For example, you can pay a certain amount to show a video or click on a link. In this case, you can set a limit value for the cost (rate) to avoid unnecessary costs.

Based on your goals, you should clearly understand how each campaign fits into your strategy and how to achieve a balance of performance/profitability. By choosing a bid too high, you risk wasting your entire budget at the wrong stage of the sales funnel. On the other hand, by making low rates, you will not achieve the desired results.

6. MOBILE OPTIMIZATION

Most Facebook users prefer to use Facebook’s mobile app. Consider this feature when developing an advertising strategy. Even if your ads look good on PC or laptop monitors, they won’t do the trick if they don’t display well on small screens.

For example, a mobile device screen can only accommodate the first three lines of your ad copy. In this case, it is the first 2-3 lines that should contain all the important information that you want to convey to your potential clients.

In addition to displaying the text correctly, you should pay attention to graphic content. The aspect ratio of Facebook ad units for mobile ads has changed from 2: 3 to 4: 5. If you do not take into account this point, your content may not display correctly.

Finally, as part of your overall strategy, you can use mobile-focused tools like Instant Experiences or Story Ads. If you are an online seller, we recommend using Collection Ads tools, which provide high conversion rates for retailers.

Also Read: How To Avoid 6 Common Facebook Ads Mistakes And Related Marketing Budgets

Let’s get to the bottom line: make sure your ad meets the expectations and needs of your mobile audience. Review your ads on mobile devices to make sure your content is displayed correctly and looks attractive. If not, make the appropriate adjustments or reconfigure your targeting to desktop users.

7. TEST YOUR AD CAMPAIGNS

The recipe for success for your Facebook ad campaign contains two main ingredients: strategic thinking and testing. Even if you think you’ve created a really good ad campaign, you can’t always guess how your target audience will react to it. The best way to optimize is to check everything: goals, text, visual content, cost (bids), display, sales funnel strategy.

Realizing the importance of testing, Facebook has made this process as easy as possible. Just come up with a few hypotheses and Facebook will do the job for you. With preliminary results, you will be able to choose the most effective option, using the knowledge gained to design other campaigns as part of your marketing strategy.

FINDINGS

Creating an effective advertising campaign requires hard work and free time from you. Plus, you have to be smart. The success of an advertising campaign depends on how thoughtful the strategy behind it is.

Hopefully, the 7 tips listed above will help you create the right Facebook ad campaign strategy. Now you know that Facebook Ads are more than meets the eye. At this stage, you should already have a clear understanding of where you are and what you still need to learn. We wish you every success!

Digital marketing instantly reacts to the slightest change in public sentiment. The second half of 2020 proved that digital has even more detached from traditional media and continues to march through social networks and information resources.

2021 in terms of goals is not inferior to the previous ones; comfort and customer satisfaction remain priorities. Where digital marketing is heading in 2021, which tools will work, and which ones should be abandoned, read below.

1. Artificial Intelligence

Artificial intelligence plays a key role in marketing today. Robots can significantly simplify production processes, including collecting, analyzing, and sorting data (market trends, consumer behavior, information about users, tons of data from the web, calculations), serving consumers through virtual assistants, etc.

It is predicted that by 2021, 85% of customer contacts will take place without human intervention. And with the development of technology, the formats of AI solutions are also developing, so the cost of products will not become an issue even for small companies.

2. Online presence of the business

Information is what the user wants to get as a result by going to the site of a search engine, using voice search, and other alternative options. It doesn’t matter if he is looking for the nearest curtain salon or the opening hours of a hairdresser. The problem is that often the information posted on web resources contains incorrect data or is missing at all. What is the threat?

First, if a customer comes across incorrect data, most likely he will not continue searching, choosing a competitor’s company.

Second, the presence of errors in the information about the company is a factor that prevents search engines from ranking your company and putting it in the list of relevant results.

Third, by ignoring the management of data on the Internet (including reviews), business owners will face the problems of reduced loyalty of existing customers, loss of new customers, and loss of profits.

Therefore, the task of any business is to provide consumers with relevant and complete information on the network.

3. Chatbots

Chatbots are an important digital trend in 2021. AI technology uses an instant messaging format to stay connected with customers 24/7. Virtual assistants offer excellent customer service – they are responsive, provide quick and accurate answers, and never lose patience.

Chatbots will help businesses save $ 8 billion a year by 2021, especially in the banking and healthcare industries.

4. Personalization The

same marketing for everyone is an idea that is going nowhere and has been replaced by personalization or personalized content. We are talking, in particular, about email newsletters, including offers of goods and services, selected by analyzing previous orders and customer preferences.

For example, an aliexpress.com newsletter based on your grocery cart, or a 2014 Coca-Cola branded package release.

5. Video content

2021 is the year of massive growth in video marketing on social media. According to Cisco, in 2019, 74% of internet traffic is video. Yes, we watch video content more often than we read it in text.

Let’s start with some statistics about video marketing:

1. According to YouTube, the consumption of mobile video content is increasing by 100% every year.
2. Adding video to email campaigns increases the click-through rate by 200-300%.
3. 90% of video users help them make a decision to purchase a product or service.
4. 64% of customers are more likely to shop online after watching a video.

These numbers, as well as the situation with COVID-19 and quarantine measures, speak volumes about the importance of including video in your marketing strategy for 2021. Providing informational content through visualization allows you to effectively communicate your message to a large number of people.

The most popular are “live” videos (interviews, demonstration of goods in business, life in the office, the process of creation and production, etc.) as a great way for companies to show the people behind their brand, it creates a trusting relationship from customers and ” humanizes “the brand.

6. Influencer marketing or influencers

Attracting popular and influential users to promote your brand is not new to marketing, but it works great nonetheless. Firstly, the subscribers of such accounts trust the advice and opinion of the idol, follow their activity, and imitate them with pleasure.

Second, celebrity advice is not perceived as a direct marketing message. The tool works to increase sales and improve the company’s image.

7. Messengers

Do you think that messengers came to our world to send emojis to their contacts? Yes, but it’s not certain.

Consider in numbers:

• 1.3 billion – a monthly active audience of Facebook Messenger
• 2 billion messages monthly participate in correspondence between customers and companies
• 1.3 billion – a monthly active audience of WhatsApp
• 55 thousand messages participate in the correspondence via WhatsApp every day
• 1.5 billion users – YouTube’s monthly audience.

Messengers allow you to send messages to customers directly, personalizing the conversation and adding value to the offer. This fact is confirmed by statistics: 46% of users prefer to communicate with the business through instant messengers instead of email.

8. Micro-moments

According to statistics, US residents spend an average of 4.7 hours daily on their smartphones, checking social networks at least 17 times. Each check of messages or viewing of the feed is a kind of “window” for marketers. The main task at such moments is to provide users with the most informative, useful, and high-quality content.

9. Voice search

Despite the fact that in the digital age, users can get answers to any questions using search engines, many do not have the patience to go into a browser and read a few paragraphs. Voice search comes in. Many brands are incorporating voice technology into their strategies to make the sales process even more efficient.

Also Read: 10 Digital Marketing Tools You Should Consider In 2021

For example, the pizza chain Domino’s has connected the ability to order pizza through Alexa in order to increase sales.

10. Stories on Social Networks Snapchat was the

first to enter the market with the concept of “My Story”, then Instagram, Facebook, VK, and even Youtube showed their own format of their “Reels” story. In November 2017, Instagram Stories had over 300 million daily active users.

The increased popularity of stories is another reason to improve your marketing strategy. The main feature of the instrument is that they disappear after a certain period of time. It would seem illogical, but the time of displaying the message makes it limited, and therefore important for the client (loss of profit syndrome). Therefore, big brands go to great lengths to create relevant and unique content.

Conclusion

Customer engagement will be a critical factor in the digital transformation of the market in 2021. Modern tools will allow you to treat clients in a new, more individual way. Whether you’re using voice technology, designing awesome posts, or sending personalized messages on Viber, you can reach a wider audience, increase customer loyalty, and increase sales.