For your digital marketing strategy, the day will surely become significant when you notice that successful SEO optimization has led to an increase in traffic. Imagine that in addition to this, the conversion rate will also increase. This can be achieved by selling, buying, or obtaining additional information about the client that will help you stay in touch with him longer. Overall, success in SEO and CRO is always a huge plus for your business.

Also Read: 5 Tips For Creating An Seo Optimized Website

It is not easy to achieve such results. Without hard work, this can not even be dreamed of. You should learn all the similarities and differences between CRO and SEO if you want to increase the effectiveness of your digital marketing strategies. Let’s do it right now!

What Is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the process of converting website visitors into customers. In the language of marketing, you change the state of a person from simple interest to a desire to spend money on your products or services. However, a successful CRO involves more than just buying goods and services.

Successful conversions can also be about obtaining information about customers through their voluntary actions. This data can be obtained when filling out contact forms or subscribing to newsletters. These and other tactics allow you to use information about the client in order to stay in touch with him longer for repeat conversions.

WHAT IS THE DIFFERENCE BETWEEN CRO AND SEO?

SEO and CRO are two different entities. The peculiarity of working with them is that in order to achieve the ultimate goal, they must be used simultaneously. The job of SEO is to improve your website and search rankings to increase traffic. At the same time, CRO is necessary for the conversion of attracted visitors.

Let’s take a closer look at the differences between CRO and SEO:

CRO

As mentioned earlier, conversion optimization focuses on turning traffic into sales. CRO is influenced by SEO, but there are also elements that are independent of it, including:

• Unindexed pages. These are pages that are not crawled by search engines, including Google. Therefore, there is no need for SEO. The only thing that matters for such pages is a great user experience for a successful CRO.
• Attracting attention. To convert, CRO seeks to entice the buyer. You can attract customers both through marketing campaigns and a good user experience. At the same time, SEO relies more on keyword strategy and following the rules of search engines in order to increase the ranking of a site in SERPs.
• Design. Having a good design that helps users is very helpful in running a successful CRO. You must do everything possible to attract customers and keep them on your site for as long as possible. Despite the seeming simplicity, creating a user-friendly and functional website can cause problems with SEO. In turn, search engine optimization can negatively affect the user experience, which will worsen CRO. When developing a website design, it is important to find a balance between the two strategies.

SEO

Many components of search engine optimization are not reflected in CRO. Here are some of them:

• invisible elements. SEO involves the creation of various components of the site that help enhance its value. These invisible elements include meta tags, micro-markup, alt tags, and more. Anything that goes unnoticed by the user has no effect on CRO but is an important part of SEO.
• Traffic. Search engine optimization aims to generate traffic and attract attention to your site through ranking. Unlike SEO, CRO is used to convert visitors, not increase their number.
• Keywords. Keywords are the most important component of SEO optimization. Selecting and using specific keywords allows your digital marketing strategy to increase traffic and draw attention to your site. With conversion optimization, you are more focused on pleasing the customer than the search engine. Keywords require precision – changing a word or changing a certain order in a phrase can hurt your SEO strategy.

For The Benefit Of Your Marketing Campaign?

SEO and CRO serve two different purposes. However, they are designed to make your business more successful. Despite the clear differences between CRO and SEO, when combined, you can achieve incredible results. Here are a few strategies that will allow you to effectively combine conversion rate optimization with search engine optimization.

1) Optimize Meta Titles and Descriptions

Optimizing the meta titles and other descriptions on your site will take your business one step closer to achieving better results in both SEO and CRO. The first thing you need to do is get people to visit your site from search engines (after it ranks first, of course). After that, start testing meta titles and descriptions.

When examining meta titles and descriptions, evaluate the data simultaneously in terms of SEO and CRO performance. For search engine optimization, what keywords you use in your meta descriptions is important. For effective CRO, you need to determine which keywords bring the most conversions. After receiving and analyzing these results, send them to your marketing team and tell us what details you find most useful, effective, and valuable for future campaigns. This type of information can also be found using the free Google Search Console tool.

2) Optimize content for high-intent keywords

Getting the right customers and leads have a big impact on the intent of a keyword. Keywords should be suitable for different levels of the sales funnel: awareness, interest, desire, and action.

• Awareness. This is the top of the funnel, the widest part of it. This level generates curiosity and brings in traffic. Most of the users begin their acquaintance with your site from it.
• interest and desire. Are in the middle of the funnel and start to include longer and more specific keywords. At these levels, people better understand what they want. Here, narrower terms are used.
• Action. The lowest part of the funnel includes more specific and longer keywords. At this level, the conversion rate is higher – more people are ready to make a purchase or take another targeted action.

All content can be optimized for CRO, but keywords with a call to action from the bottom of the funnel are best – they help generate leads and increase the number of buyers. It is important to achieve a high share of impressions among such visitors. You need to create content that targets these keywords in order to appear at the top of the SERPs and drive more traffic.

3) Implement and test different calls to action

CTAs (calls to action) are a great way to combine SEO and CRO. They should grab the attention of visitors and provide them with additional information to explore. There are different types of CTAs, including buttons, text links, forms, clickable phone numbers, and more. Calls to action can also be presented as resources for more information. When you offer this option, it gives the user the opportunity to dive deeper into your site and stay longer on it. It also helps to increase the number of conversions, which is necessary for CRO. One way to add value with SEO is to add keywords to your calls to action, which will have a positive impact on your content overall.

4) Get valuable insights with heatmap tools

Heatmap tools provide valuable information that can benefit both SEO and CRO. They provide a click map and scroll depth data (percentage of people scrolling through the page and viewing content), as well as track which areas of the page are most often clicked or hovered over.

These tools are useful because they allow you to understand what most attracts visitors to your site. You will determine what information should be moved up or down and how to get people to view the entire page. You can also find out what content attracts the least number of visitors and what you should pay attention to when developing marketing strategies.

TAKE IT TO THE NEXT LEVEL WITH SEO AND CRO

CRO and SEO are two essential elements in any digital marketing strategy. It is important to understand their similarities and differences in order to enhance the effectiveness of future campaigns. Also, this knowledge will positively affect many other factors.

In some cases, it seems almost impossible to manage both CRO and SEO at the same time. Fortunately, the External Code web studio can help you with this! With our affordable SEO services, you can add value to your website and business.

Digital marketing trends are constantly changing. Every year new marketing strategies emerge that need to be analyzed and integrated into the plans of both large and small businesses. Otherwise, you can suffer serious financial losses.

When it comes to online search, Google is way ahead of the competition. The search giant is responsible for 94% of all organic and 96% of smartphone search traffic. This makes getting your site on the first page of Google search results the single most important success factor in digital marketing.

The good news is that the size of your organization doesn’t matter to the Google algorithm. Only those who use methods approved by it will be able to see your website on the main site of the search engine – the first page of search results.

Let’s take a look at some simple internet marketing tricks that will help you get your site higher in the search results and get the most out of your incoming traffic.

7 DIGITAL MARKETING HACKS

1. Optimizing your Email marketing strategy

An E-mail has been around for many years and is not going anywhere yet. According to the survey, approximately 80% of marketers have seen an increase in email engagement over the past twelve months.

These are not all interesting statistics for those who are going to use email in marketing campaigns. On top of that, email marketing has the highest return on investment for small businesses. Of course, this is only possible with a well-designed newsletter template with concise text and an interesting message.

Also Read: Top 3 Email Marketing Campaign Trends For 2022

One of the most effective marketing tools is the ability to segment your email strategy according to your customer base. For example, marketers constantly use the holiday season to their advantage, offering customers incentives such as giving out discount codes to those who leave the site with a product in their cart.

2. Application of the AIDA model

AIDA is an abbreviation that stands for Attention (attention), Interest (interest), Desire (desire), and Action (action).

This marketing model has been around for a long time – to be more precise, since 1898. Do you know why? Because she is still working.

Moreover, AIDA handles almost all marketing channels very well. It helps to capture the reader’s attention, create a sense of desire, pull the strings of the soul, and provide a solution to the problem. This proven model has been used in the past, is still in use today, and will definitely remain in demand in small business marketing campaigns next year.

3. Use of video marketing

Video has become the driving force behind digital marketing and that trend doesn’t seem to be changing anytime soon. According to the study, by 2022 video content will account for almost 82% of consumer internet traffic.

Live streaming and branded videos are two of the most popular video marketing trends right now. Every year, people continue to find new and interesting ways to engage their audience through video content.

The beauty of using live streams is that they are interactive and allow viewers to join or participate in a conversation through comments that can be answered immediately. By some estimates, streaming will account for 13% of all video traffic by 2022, making it a great strategy for businesses looking to think outside the box.

Contrary to popular belief, it doesn’t cost you a fortune to create an explainer, how-to, or product demo video. All you need to do is invest in a good camera and microphone. You can also just use your smartphone. You don’t have to spend large sums of money on expensive video editing software – you can use common applications that are powerful enough to create videos that look professional.

In order to generate more search traffic for a site, you must make it user-friendly, fill it with informative content, and solve a specific problem that your target client is facing.

Optimizing your YouTube video with relevant keywords will increase the chances of it getting more views. Particular attention should be paid to the name: it should sound unique and attractive. For example, “Learn how to tie a bow tie” doesn’t sound as good as “Learn how to tie the perfect bow tie.”

While there may be many other videos on the same topic, your goal is to make your content stand out from the rest.

4. Create new content

The content you post is the currency for your marketing strategies. Although creating regular blogs and articles is useful for generating traffic, you can’t get by with simple informational texts. More and more companies are realizing the importance of engaging with their audience. In fact, many successful brands use engaging content alongside their content to attract customers.

Recently, new content has been gaining popularity. This includes content published alongside traditional blogs, articles, e-books, and videos. As with video content, you can use polls, quizzes, and contests to create engaging content that will engage your audience, where customers can vote or share their opinion on a particular issue. Make sure that content like this is relevant to your business.

Expiring content, which was largely inspired by the Snapchat model, also continues to gain popularity among young people. It is available on your website or social networks for a certain period of time and is subsequently deleted. This will create a sense of urgency that can spur viewers into action. To interest your audience, you can offer, for example, a discount code that will only be available for a limited period of time.

5. Understanding the difference between marketing and branding

Before investing in online marketing, you need to understand the difference between marketing and branding. Although the two terms are sometimes used interchangeably, they have very different meanings.

From a consumer’s perspective, your brand will not be a product or service you provide, but rather a logo, website design, and messages from you across all the platforms you use. In other words, branding is how the audience will perceive your business.

On the other hand, digital marketing uses tactics designed to strengthen your brand. In other words, your marketing efforts should reinforce your brand message, not the other way around. However, this is where small businesses often fail. They use marketing campaigns that are more focused on their product or service, rather than on generating interest and building a social media community.

Openly promoting your product or service on social media will not help you build a community of loyal followers. In fact, this approach can have a negative impact on the overall appeal of your brand.

6. Effective use of LSA

LSA (local services ads) are similar to Google Ads but very different from them in terms of the effectiveness of promoting products or services. In short, these are pay-per-lead ads that recently started appearing at the top of Google search results. First launched in 2017, LSAs are slowly gaining popularity and entering smaller markets.

At the moment, such advertising seems to be especially useful for those who provide services in the home. These include, for example, electricians, locksmiths, painters, cleaners, and plumbers. If you provide any of these services, it’s worth taking advantage of the LSA to increase your outreach. However, such advertising may be useful for other businesses as well.

Unlike Google Ads, you don’t have to pay for clicks, but for leads that are relevant to your business.

Here’s how Local Services Ads work:

• You can set a weekly budget based on the average number of potential leads you expect to receive.
• Leads can be challenged if you feel they are irrelevant or useless. In such cases, they will be returned to your account.
• While you may end up spending more than your average weekly budget on LSA, it’s unlikely that you’ll end up spending more money each month using this model. Setting up ads is also relatively easy.

If you have the patience, using LSA can be a good way to attract potential customers. If you’re promoting a startup or small business on a budget, then it’s probably worth postponing this type of ad until later.

7. Smart SEO

Some people claim that SEO is dead. We cannot agree with this. Now search engine optimization is more important than ever when it comes to indexing a site by a search engine. Even though SEO trends are constantly changing, there is one area that Google seems to be focusing on – the difference between search and intent.

Read More:  Search Intent and SEO: a Quick Guide 2022 

This means that in order to successfully promote your site, you need to segment the queries you want to rank for and make competitor analysis an important part of your SEO strategy.

If we’ve learned anything from the past, it’s that proven method that still works in online marketing. In some cases, the simpler, the better.

Proven digital marketing practices provide small businesses with guidance on what strategy to use to improve digital marketing results. But as they say, these formulas are not set in stone, which means you need to constantly adjust your digital marketing strategy to get the best ROI.

Time-tested methods give small businesses the opportunity to determine which strategy to follow to improve digital marketing results. However, these formulas are not the ultimate truth. If you want to maximize your ROI, then it’s worth constantly adjusting your digital marketing strategy.

Marketers have been talking about personalization and responsive advertising for a long time. This trend is not going anywhere anytime soon.

In 2019, 72% of display ads were responsive, twice as many as just two years earlier.

In addition, the search methods that users prefer are changing. Google found that every day 15% of all search queries are new queries that have never been used before.

That’s why, as of June 30, 2022, responsive search ads will be the only ad type that can be created or edited in standard Google search campaigns. This decision was made in order to simplify the writing process and increase the effectiveness of advertising.

To prepare for what’s to come, let’s take a look at responsive search ads and best practices for creating them.

What Are Responsive Search Ads?

Responsive search ads are a type of ad for which an advertiser can write multiple titles and descriptions at once that can be used by a search engine. This means you can have 15 headline variations and four descriptions for a single ad.

The goal is to show different combinations of titles and descriptions to different users based on their unique queries and search history. Google will rotate them, displaying 32,760 different versions of the ad. After that, the search engine will determine the most effective combination of title and description in order to use it most often.

Responsive search ads are a simple and smart way to create an effective PPC marketing strategy. With them, you can increase engagement and reach more potential customers using the most performing version of your ad.

Responsive Search Ads And Dynamic Search Ads

Despite the general similarities, responsive search ads are different from dynamic search ads. Again, responsive advertising involves creating multiple versions of the title and description that will alternate.

At the same time, for dynamic ads, Google independently generates a title for the ad depending on the content and search query (not the one you created).

Also Read:  5 Tips For Creating An Seo Optimized Website

Responsive ads are great for building brand awareness and generating leads, while dynamic ads are great for keyword-rich content and SEO pages.

Now you are probably wondering: what are the benefits of responsive search ads? Let’s look at them in detail.

Benefits Of Responsive Search Ads

1. Personalized search ads.
2. Optimize search ads according to device type.
3. Ease of A/B testing.
4. Opportunity to participate in more auctions and attract more customers.

1. Personalized search ads

One of the main benefits of responsive search advertising is personalization. Since 90% of consumers find personalized marketing enjoyable to some extent, it’s important to make your ad as personalized as possible.

Responsive ads are displayed based on the user’s search history, past clicks, device type, and search terms (keywords used). Google will apply the most relevant title and description you’ve created. In addition, responsive search ads can be customized based on the user’s current, usual, or location of interest.

With all of the above in mind, responsive search ads will allow you to create more personalized ads.

2. Optimization of search ads according to device type.

When a user searches for something on their mobile device, and not on a computer, the size of the content field changes.

In other words, they may see less of your ad’s title and description. With responsive search ads, you can use smaller alternative titles and descriptions for mobile devices.

Ultimately, this can help you get more space for your post and, ideally, increase your click-through rate (CTR) on all types of devices.

3. Ease of A/B testing

As mentioned earlier, Google’s responsive search ads involve thousands of variations of your ads. In other words, the company will automatically test different versions of your ad so you don’t have to analyze click-through rate (CTR) or impressions again.

According to Google, responsive search ads also generate 6% more clicks and 5% higher CTR. This type of ad will save you time as the system will do the testing for you and help you achieve better results.

4. Opportunity to participate in more auctions and attract more customers

Participate in more auctions and attract more customers.

With more titles and descriptions, your ads will enter more auctions, match more searches, and ultimately attract more customers. Expanding your reach while boosting results is one of the main benefits of using responsive ads.

So now we know that responsive search ads will be around for a long time and can help change your PPC strategy. But how do you create the best responsive search ads to ensure good results? Let’s look at some of the most effective practices to help you get started.

Guidelines For Creating Responsive Search Ads

• Write unique titles and descriptions to create variety.
• Experiment with different title lengths and description types.
• Entice users with different offers in your descriptions.
• Use short and clear calls to action.
• Add keywords with product features and benefits where possible.
• Leverage existing content from top-performing ads.

1. Write Unique Titles and Descriptions to Create Diversity

Since one of the main benefits of responsive search ads is the ability to write 15 titles and four descriptions, it’s important to make them unique.

Try to create as many variations as possible. Test different calls to action, call different functions, include different keywords, use different title lengths, etc. Unique titles and descriptions (instead of very similar ones) will lead to higher results since Google can determine the most effective ones.

2. Experiment with different title lengths and description types

As mentioned above, it’s important to experiment with different header lengths. It is worth including shorter versions for mobile devices and longer versions for personal computers.

Also, you should experiment with different types of descriptions. These can be descriptions with special offers, promo codes, discounts, or product benefits and features.

3. Entice users with different offers in your descriptions

Using offers and discounts is a great strategy for responsive search ads. You can check which stocks perform best by using multiple options in your descriptions. Google will identify the ads with the most effective offers and start showing them more often than other versions.

4. Use concise and clear calls to action

The best responsive search ads have short and simple calls to action. Examples of top performers are “Save Now”, “Use free shipping” or “Why pay full price? Save 70% today!

Short and concise calls to action tend to be more effective in contextual advertising in general, so it’s important to continue using them in responsive ads as well.

5. Add keywords with product features and benefits where possible

To improve the performance of responsive search ads, it’s important to include keywords in titles and include product features or benefits in descriptions. This will help you match several different queries, increase your reach, and ultimately get better results from your ads.

6. Leverage existing content from top-performing ads

You have probably already used contextual advertising. Find your top-performing copy and use existing content in your responsive search ads. This is an effective method for many types of contextual advertising. It also applies to responsive ads.

Responsive search ads are becoming more and more popular and important in the advertising world. Think about how you can use them to improve your PPC strategy and make it more effective.

In simple terms, remarketing is the good old art of subtly reminding someone of what you want.

Parents use it.

It is used by teachers.

It is used by married couples.

Companies cannot do without it.

Out of 100 users that land on your landing page, 90 won’t buy anything. This does not mean that they will never turn into buyers. You can bridge the gap between today’s rejection and tomorrow’s purchase with remarketing.

Moreover, conducting A/B testing allows you to test different ideas and remarketing strategies and make a decision based on verified data, not guesswork.

What Is Remarketing In Digital Marketing?

You’ve probably clicked on an online ad (say, for a camera or a laptop) at least once, but didn’t make a purchase.

Remarketing is the repeated use of prompts that entice a customer to do something they have shown interest in.

The visitor could find the same ad appearing from time to time on various websites, including social networks such as YouTube or Facebook.

What we just described is called retargeting (using cookies to find a customer on the internet).
Remarketing uses both email and cookies. Both of these tools pursue the same goal but achieve it in slightly different ways.

However, these terms are interchangeable and imply that the buyer will receive offers to make a purchase again and again.

The importance of remarketing in digital marketing lies in the fact that someone has already shown interest in the product. Such visitors are much easier to convert into buyers than completely random people.

That reason was enough to convince 56% of businesses to rely on remarketing to acquire customers.

TOP 5 REMARKETING STRATEGIES TO USE IN 2022

1. User segmentation

Analyzing your marketing campaign will reveal three types of visitors who respond to the initial ad:

• Bounce: A visitor lands on a landing page and leaves immediately. The time investment is minimal—often less than 20 seconds—and the person does not open other pages.
• Browsing: These users stay on your site for several minutes and visit different pages. Often they are looking at the product range they saw in the ad: a different model or something else that the search algorithm on your site suggests to them. They are studying the offer and may become buyers in the future.
• Abandoned Cart: These users start the shopping process and add an item to their cart, but leave the site halfway through checkout. They may get distracted or change their mind at the last moment.

A remarketing strategy created by Google AdWords experts must be carefully differentiated for these groups.

Visitors from the first group are the least interesting. They are of little or no value and may have landed on your page by mistake.

Visitors from the second group are more interesting. Perhaps they found lower prices elsewhere, or they need a slightly different product. The best approach is to inform them about the wider range.

The people in the latter group are vital. They liked the product and the price.

They are fairly easy to convert into buyers. Persuade them strongly to make a purchase. Maybe a discount is all it takes. With an average cart abandonment rate of 70%, you need to resort to remarketing to increase sales.

2. Email Remarketing

Using email to increase your reach is an essential part of the remarketing process.

If a regular client whose e-mail is in the database has left the site, he can be contacted by e-mail. For these purposes, applications like MailChimp are indispensable. They offer built-in tools that allow you to monitor such actions and automatically respond to them.

What can be done with emails that are so unique? You have at least a hundred words (and often more) at your disposal to convince a customer to visit you and make a purchase.

Also Read: Dropshipping: How to Start Your Own Business in 2022

Email is also the ideal way to make a personalized offer. Someone who has bought from you multiple times in the past may be given a solid discount to encourage them to spend more. Since they already know about your quality of service, they are more likely to agree if the deal seems like a good deal.

3. Pixelated remarketing

Cookies have long been the accepted way to track website visitors. They consist of a line of code embedded in the browser that tells the server what the user is doing, along with session and device information.

A pixel is a special type of cookie. This is a tiny image. They are most actively used in Google AdWords and Facebook.

Since a person usually logs into these services around the clock (at least from a smartphone), the pixel uses cookies as needed.

Both Google and Facebook have a good understanding of the user profile (gender, location, preferred content type, browsing habits, purchase history) and cookies, which is an unbeatable combination for highly effective remarketing campaigns.

One of the biggest benefits of pixel remarketing is that this strategy uses behavior-based algorithms that learn from past actions. The service already knows if the user responds to remarketing or ignores it.

4. Google Display Network

The Google Display Network (GDN) is a group of over 2 million sites where Google displays ads. These ads are banner ads as well as short video clips much like the ones that interrupt playback on YouTube.

Display Network ads are compelling and can make a good impression. The most important factor in online advertising is the space to convey the message. Banners are ideal from this point of view.

To enable GDN, add the Google remarketing code to your website’s product pages and enable AdWords to display banners.

Using well-placed tags linked to the Google Display Network is a surefire way to generate conversions.

5. Mobile targeting

Separately, do your best to attract mobile users.

They make up the majority of search queries on the Internet. In addition, younger consumers are using smartphones and are more easily persuaded to make a purchase.

If you have a mobile app, then dealing with abandoned carts and other problems will be much easier with push notifications. You can also unobtrusively communicate exclusive discounts.

Make in-app purchases more rewarding than website purchases (Amazon regularly does this) and remarketing success will hit a new high.

TRUST REMARKETING TO PROFESSIONALS

The secret to the success of all of the above strategies is the successful management of Google AdWords and Facebook Business Manager.

Google manages your preferences through Audience Manager. Google Ads offers sophisticated filters that allow you to make detailed choices.

For example, page visitors can be divided into the following categories:

• visitors who also visited other pages;
• visitors who have not visited other pages;
• visitors who visited the site on certain dates;
• visitors who visited pages with certain tags.

Similar changes can be made to the “Data retention period” parameter (how many days user information will be stored in the segment) and platform (include/exclude YouTube or GDN). Every aspect of remarketing can be tailored to a specific business segment, size, and budget.

Facebook Business Manager offers similar functionality.

In addition, Facebook allows you to target a specific age and gender (unlike Facebook, Google does not have access to age and gender).

A standard remarketing strategy without insight will not work at all.

With this in mind, we recommend that you contact the specialists of our #1 Digital Marketing Institute in Varanasi  “Digital Growth World“  and entrust remarketing to professionals.

Let a professional team manage to remarket and increase conversions while you expand your product line and improve after-sales service is the best way to increase profits.

Public perception of a brand plays a critical role in the well-being and sustainability of a business. Thanks to the emergence and development of social networks, people have more opportunities to talk about companies than ever before. Social media audiences are sure to talk about your brand. They can make it viral before you even know it.

The easiest way to track mentions of your company is to conduct brand monitoring. This way you can better understand how users of various online platforms feel about you. This article is the perfect guide for those who want to learn about the benefits of brand monitoring and learn how to do it. Let’s begin!

WHAT IS BRAND MONITORING?

Brand monitoring is a business analysis technique for monitoring various channels for any mention of a brand. It is also called “social listening” and “web monitoring“. Using it, you can get an idea of ​​what people think about you or your company. Building awareness and effective brand management is the key to successful web monitoring. It will also help you deal with any potential reputation crisis or criticism before things get out of hand.

Also Read: 7 TIPS FOR BUILDING A STRONG BRAND WITH A GOOD REPUTATION

Brand monitoring allows you to get useful feedback from the target audience. With it, you can find ways to improve the quality of service and outshine the competition. Let’s see, “what exactly does monitoring require”?

Here are some channels worth following for effective brand monitoring:

• social networks, including, VKontakte Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, and TikTok.
• Internet blogs and articles.
• web forums.
• offline media platforms – television, newspapers, and magazines.
• review sites, including Yelp, Google Reviews, Tripadvisor, and Trustpilot.
• broadcast media.

WHAT TO TRACK IN THE BRAND MONITORING PROCESS?

Just following the mentions of a name online is a highly inefficient approach. Every brand looking for long-term success must consider other areas as well. The audience on different channels will not always talk about you or your company directly. Chances are that general conversations about the industry will have a secondary impact on your business. Thus, during web monitoring, brands should track the following points:

• Name Variations  – Make a list of all the names that people associate with you. It should include account names and blog names associated with your brand. It’s also a good idea to keep track of product and campaign names to stay up to date.
• Industry Trends & Buzzwords  – Track buzzwords and trends in your niche industry. This is a good source of inspiration when creating interesting content and finding new ways to participate in public discussion.
• Brand Mentions  – Make sure you know when people are talking about your company and its products as this is essential for brand monitoring. This way you will definitely not miss a lot of direct and indirect mentions, for example, among influencers and celebrities.
• Competitor Analysis  – Analyze your competitors to establish a benchmark for evaluating your performance against similar brands in the same industry. This will help you stay up to date with the latest trends.

WHY IS BRAND MONITORING IMPORTANT?

According to statistics, not responding to complaints or inquiries can increase customer churn by a whopping 15%. Thus, public opinion and your reaction to feedback play a huge role in brand strengthening. Social listening will help you detect and respond in a timely manner to certain opinions of people about your business.

Here are the main benefits of monitoring that are important for effective brand management:

Creation of customer-oriented products

Don’t expect customers to quickly adapt to whatever product your brand makes. Instead, they require you to come up with solutions that are best for them. As a rule, they comment and share their opinion about the brand’s products on social networks. Monitoring helps you find those comments and change your products accordingly. There are many ways to track brand benefits:

• Development strategy development;
• Tracking product requirements;
• Search for new target markets;
• Taking into account the needs of customers;
• Close monitoring of product performance.

Strengthening the marketing strategy

In recent times, marketers have been demanding to be as focused and relevant as possible. Customer information is vital for this purpose. Effective marketing involves analyzing demographics, sentiment, likes, and dislikes for your brand. Social listening is the perfect way to gain insight into your customers. To conduct useful brand monitoring, remember the following:

• Define your target audience;
• Listen to your customers;
• Track the channels in which customers talk about the brand;
• Follow market trends;
• Track your advertising campaigns;
• Look for influencers.

Building reputation and crisis management

Web monitoring can help you maintain a good reputation. It allows you to solve user problems before they have a negative impact on your brand. Listen to the reviews and feedback of your customers on the Internet. Develop a strategic response and problem-solving process. 

This will instantly increase audience confidence in your brand. In addition, you will prove that the opinion of customers about your brand is important to you.

Identification and elimination of deficiencies

The most effective organizations understand the importance of feedback. They listen carefully to their customers. Monitoring forms are required to obtain feedback that may require changes to products or services. This way you will not only collect useful information but also be able to measure customer satisfaction. Create an effective feedback mechanism to receive timely and honest feedback.

Customer retention and satisfaction

Attracting customers is only half the battle in effective brand management. Maintaining customer satisfaction and loyalty is equally important to earning a steady income. Evaluating users requires listening, responding, and providing support, which can be done with any brand monitoring tool.

You can increase the effectiveness of social listening in the following ways:

• Track requests on social networks;
• Track social media channels from one place;
• Be sure to evaluate customer reviews;
• Try to identify customers at risk;
• Plan ways to respond to customer complaints.

Increasing brand sales

The development of customer-oriented products and efficient service will quickly make the monitoring process more convenient. Your products and brand will speak for themselves, and sales will bring profit. Use web monitoring to generate leads and increase sales in the following ways:

• Track and identify sales opportunities;
• Interact and communicate with customers;
• Try to find potential resellers;
• Develop effective marketing strategies to lure customers from competitors.

What tools to use for brand monitoring?

There are many brand monitoring tools available. Here are some of them:

• Google Search Console
• Google Alerts;
• TweetDeck;
• Mention;
• Brandwatch Analytics;
• Hootsuite;
• LexisNexis;
• BuzzSumo.

CONCLUSION

Brand monitoring has become an important aspect of a successful business. It helps to better understand not only the audience but also the product. Monitoring also determines what your brand represents and how well it is represented. You can greatly improve your profit and communication strategy from marketing with effective monitoring. So use social listening to stay ahead of the competition and get real-time analytics.

Unsubscribe rates are one of the really important email marketing metrics.

Of course, other factors also matter – including open rate (open rate), click-through rate (CTR), and conversion rate (CR). However, it is the unsubscribe rate that can tell a lot about your customers and their preferences. It makes it clear what kind of content they like and how often they would like to receive updates from you.

WHAT IS UNSUBSCRIBE RATE IN MARKETING?

The unsubscribe rate expresses the percentage of customers who opted out of receiving emails after an email campaign. This is the proportion of potential buyers who are no longer interested in your news. For example, if 10,000 emails were sent during an email campaign and 100 customers unsubscribed from your email campaign, then the unsubscribe rate will be 1%.

Unsubscribing customers may offend you, but this is quite common in the world of online marketing. Unsubscribes can happen for a variety of reasons, so don’t take them too personally. Don’t worry – your client may no longer be interested in the subject lines of your emails, or they are just looking to make their inbox a little cleaner. After all, the average unsubscribe rate in the industry is around 2%.

WHAT TO LOOK OUT FOR WITH HIGH UNSUBSCRIBE RATES

If your unsubscribe rate is above average, you should think about it and try to figure out how you could keep customers.

The first thing to do is to study the statistics of the last email campaign that could have caused bounces. If your unsubscribe rate doesn’t change over time, there might be other reasons as well.

Let’s take a look at what typically motivates customers to unsubscribe and what you can do about it. By following these tips when developing your email marketing strategy, you can reduce unsubscribe rates.

1. Sending frequency

The first thing you need to figure out is the number of emails you send to customers.

Perhaps the email frequency is too high and you are annoying people? A large number of letters can easily be mistaken for annoying advertising. Because of them, customers will quickly unsubscribe or, even worse, start marking your messages as spam.

Also Read: Top 3 Email Marketing Campaign Trends For 2022

At the same time, too low an email frequency will lead to the fact that your brand will simply be forgotten.

No one wants to receive a barrage of marketing emails or advertisements every day. The optimal email frequency is once a week.

2. Come up with original themes

A good topic should arouse interest and curiosity among customers, which will lead to an increase in open rates. Make it personalized, relevant, and interesting. Avoid boring headlines and use your imagination to come up with unusual subject lines for your emails.

In addition, your phrases should be short, pleasant, and reflect the essence of the letter in advance. The subject line of the email should evoke curiosity and create a sense of urgency.

3. Segment your customers

If you know your customers well, it will be easier for you to satisfy their interests. Segmentation is the grouping of a mailing list based on certain general parameters, including location, personal preferences, etc. Segmentation of the email address base will help you create targeted email campaigns that will interest your customers.

4. Personalize emails

When you have enough data about your customers – including their purchase history, date of birth, addresses, etc. – you should start personalizing emails and sending them relevant offers.

People will be more willing to read personalized messages addressed to them personally.

5. Optimize your newsletter for mobile devices

With over 50% of internet traffic coming from smartphones and tablets, you can’t afford to forego mobile optimization. Your content should be visually appealing, easy to read, and easy to view across multiple platforms. A bad mobile experience will reflect badly on the brand and cause a surge in unsubscribes.

6. Use a two-stage subscription (Double-Opt-In)

Often, customers are not even aware that they have subscribed to your newsletter. Make sure you only have workboxes in your database by offering a 2-step subscription. Subscribing customers will need to pre-verify their email addresses so you can be sure they really want to receive emails.

7. Create valuable content

Retaining an existing customer is much easier than acquiring a new one. If a person decides to leave you his email address and subscribes to the mailing list, you should provide him with really valuable content.

The emails you send out should be unobtrusive, informative, and helpful. There is nothing better than high-quality content that will delight your customers and reduce unsubscribe rates.

8. Make it easy to unsubscribe

A large email database is not always a good thing, especially if you have low open rates and low engagement rates. Although it may sound counterintuitive, making it easier to unsubscribe ensures that you have a list of workboxes. Achieve this by providing the ability to unsubscribe with one click.

The unsubscribe button must be prominently displayed in the header and footer. It makes no sense to annoy the client by forcing him to look for her or, even worse, to log in. Customers should be able to unsubscribe just as easily (if not easier) than they can subscribe.

9. Add a selective subscription and ask for feedback

When unsubscribing, you can provide customers with a selective subscription option. If users decide to opt-out anyway, be sure to ask for feedback that can be used to improve your email campaign and change your marketing strategy. Most customers will be happy to share their reasons for unsubscribing.

10. A/B testing

If you’re unsure about a particular nuance—say, the subject or design of an email—do some A/B testing. This is a method where you run one email campaign for one audience segment and another for another, in which you modify only one variable that you want to test. Thus, you can improve your email campaigns step by step and identify the most effective emails.

CONCLUSION

With a re-engagement campaign, you can try to win back customers who no longer open your emails. If you have done everything possible and are still not interested in some of them, it is better to remove their addresses from the database. Then you will get a list of engaged customers and will be able to more accurately measure the return on your investment when organizing email campaigns.

Although internal linking is one of the most important elements of any effective on-page SEO strategy, many experts overlook it. In simple words, internal linking is how the pages of your site are related to each other. If everything is done correctly, the visibility of the content displayed on the pages of the site will increase significantly.

As with any other online marketing strategy, there is a risk of internal linking being abused on a website. You’ve probably come across sites with tons of internal links that use literally every opportunity to get you to another page. Some web projects contain an excessive number of links with the same or similar anchors (link texts), overflowing with keywords. If search engines see content like this, they consider it spam, which has a bad effect on search rankings.

HOW TO SET UP INTERNAL LINKING ON THE SITE

The main goal is to add as many internal links to the site to satisfy the needs of users and meet the requirements of search engines. Unlike backlinks, when organizing internal linking, you are aware of what information can serve as a signal to go to a particular page. By using internal links, you will demonstrate the relationships between different pages to both your users and search engines. With this in mind, we offer a list of pros and cons regarding internal linking to ensure the integrity of the content on your site.

WHAT NOT TO DO WHEN ORGANIZING INTERNAL LINKING

1. Don’t Overuse Stereotypical Anchor Texts

Such text may contain common calls to action such as “follow the link” or “try it now”. Such phrases are useful only when used in limited quantities. If they occur too often, the user will not see the relationship between the content on different pages of the site.

2. Don’t Overdo Your Anchor Text Optimization

Many sites often have internal links whose anchor text contains the same set of key phrases. From an SEO point of view, stuffing anchors with key phrases and their variations is a good practice, but over-optimizing anchor text can play a trick on you in the form of a site ranking down in search results. Try to use links with anchor text filled with keywords to a minimum.

3. Don’t link to pages too deep in your site’s page hierarchy

You don’t want to force search engines and your users to spend a lot of time searching for pages. Most experts recommend not linking to pages more than 3 clicks away in the site’s page hierarchy. When adding another internal link, make sure that the page it leads to is at least indirectly related to the content published on the current one.

4. Don’t add too many or too few internal links to a page

There is no golden mean regarding the number of internal links added to a particular page. However, there are some guidelines to follow. If a user or a search engine sees a huge number of links on a page, they will consider it spam. Moreover, search engines will give less value to each link if there are too many of them. On the other hand, having too few internal links is also bad practice. When choosing the optimal number of internal links, be guided by such a criterion as user experience.

5. Don’t Leave Pages Without Links

Some sites publish content without making it available to both users and search engines. When creating new pages, always link back to them to generate traffic and improve their rankings.

WHAT TO DO WHEN ORGANIZING INTERNAL LINKING

1. Link to important website pages

The main purpose of internal links, like any other, is to drive traffic to important pages of the site. Such pages demonstrate the value of your offer, contain information about products or services. Some of these pages are hard to find if you link too deep. By doing internal linking, you draw attention to the target content of both users and search engines.

2. Use Shallow Links to Help Search Engines Crawl Seamlessly

Search engines allocate a certain amount of processing power to crawl each site, so all pages must be easily accessible. According to digital marketing experts, any page that is 3 clicks away from the home page is too deep in the site hierarchy. The allocated power may not be enough for search robots to crawl these pages. And this means that your users are unlikely to find them.

3. Use Internal Link Analysis Tools

Modern Internet marketers have a huge set of professional tools for analyzing the internal linking of a site. We recommend using the Google Search Console (“Links” section), where you will find a complete list of the site’s pages and internal links leading to them.

Also Read: 5 Tips For Creating An Seo Optimized Website

4. Use Internal Links to Create a Clear Hierarchy of Your Site Pages

With internal links, you can create a site with a clear page structure. Search engines treat websites as hierarchies of pages, with the home page being the main page. At the same time, the value of pages from subdirectories consistently decreases. Place links to the most important pages on the home page (blog, additional resources), and links to less important pages on the secondary ones to give search engines an idea of ​​the hierarchy of your site.

5. Link on more authoritative pages to less authoritative pages

The most authoritative (ranking pages) of a site are usually close in the hierarchy to the home page. The home page is the most authoritative because it contains the most backlinks. The pages they lead to are also authoritative “in the eyes” of search engines. Check your site’s page rank. Choose the most authoritative ones to place backlinks to pages with less traffic. This is one of the effective ways to promote a particular page of your site.

BOOST YOUR SEO STRATEGY ON YOUR WEBSITE WITH INTERNAL LINKING

If the pages on your site are literally “locked” and unrelated, this makes them difficult to find and rank by search engines. Users will also find them with great difficulty. You can solve both problems by establishing relationships between pages using contextual links.

You have spent a lot of time and effort developing quality content. Try to make sure that not a single page is left without attention. Implementing an internal linking strategy does not require large investments. Moreover, you can always make any changes. After some time, you will notice a significant increase in traffic to important pages.

Your business has always had one pretty powerful marketing tool at its disposal that you most likely never used. Or you don’t use it as efficiently as possible. We are talking about message marketing, also known as SMS marketing. The results of a study conducted by Grandview Research indicate a surge in the activity of SMS marketers. Grandview Research predicts that business owners will spend 20% more on messaging every year until 2025.

Your competitors are on the alert and are already using messaging tools to their full potential. It’s time for you to join this trend. Read this article to learn how SMS marketing can impact your business performance and how you can use it to grow your user base and optimize your conversion rate.

Benefits Of Messaging Marketing For Your Business

SMS marketing has a lot of advantages, among which there are two that will convince even skeptical marketers. First, message marketing is effective from an economic point of view. According to marketing automation vendor Anthem Business Software, SMS marketing costs are in pennies (per message sent). This is significantly lower than the costs of some other marketing tools.

Secondly, message marketing contributes to the faster conversion of an ordinary user into a real client. The vast majority of potential customers view messages within 5 minutes of receiving them, and about 33% of them respond to offers. This testifies to the really high effectiveness of messaging marketing.

How To Make Sms Marketing Work For Your Business

Message marketing can add value to your company, increase its visibility and build trust with customers. Here are a few SMS marketing strategies that have stood the test of time.

1. Send personalized messages

Text messages can be easily personalized. This is especially important in today’s realities, as consumers are already familiar with many of the old marketing tricks and react negatively to generic messages. And it’s not just about the effectiveness of marketing as such. Thanks to personalized messages, you will make your brand more memorable for users who receive hundreds of offers every day from various companies.

2. Make reminders for various events

Message marketing is still an effective tool for converting both new and loyal users. Use its event reminder tools to make sure new customers actually take action. An example of such an event would be a shopping cart in an online store where a potential customer added one or more items but did not complete the purchase.

3. Send time-limited offers targeted to specific audiences

SMS marketing is a great help if you want to attract consumers who buy goods on certain days of the week, or you want to advertise a sale of goods that will last for a limited period of time. This is especially important in cases where you urgently need to inform your audience, as emails take significantly longer to open (often too late when the event is over).

Also Read: Top 3 Email Marketing Campaign Trends For 2022

Combine the urgency of your offer with attractive prices to attract as many potential buyers as possible. People are pleased to receive discounts available to a limited number of buyers. The more exclusive offers you have, the more likely it is that potential buyers will pay attention to your marketing message.

4. Use geotargeting tools

Geo-targeting is a great tool for those who want to get the maximum number of customers at an important point in time when they make a purchase decision. Use geo-targeting to send targeted marketing messages to customers who live in specific locations, such as the area where your company store is located. By reaching the maximum number of potential customers at the right moment and in the place where they can make a purchase decision, you will increase the conversion and profit from each sale by sending personalized messages with exclusive offers.

5. Send messages to those who are really interested in buying your products

Many marketers often send their marketing messages to people who are not interested in purchasing their products or services. Message marketing tools make it easy to reach the right audience. This is especially important for B2B businesses, where the reason for the low number of sales may be the lack of a phone number in the database.

6. Analyze the effectiveness of marketing strategies

No business owner really knows who is actually watching their commercials and who is immediately rewinding them. TV marketing does not allow for a detailed analysis of the audience. However, message marketing contains tools for a detailed analysis of the behavior of message recipients: the number of opens, transitions, conversions. Using this data, you will make informed decisions to optimize your marketing campaigns.

7. Remind you of invoices and secure payment methods

With the help of SMS, you can delicately remind users of the need to make payments on deferred payments. Think twice before adding a link to your payment page in your posts. Some providers consider such messages as spam. However, you can add simple payment instructions to your posts.

8. Get feedback from potential and real customers

Message marketing is a powerful tool for gathering feedback from your new and returning customers. They don’t need to sign in to their account or fill out a long web form to share their experience. They often give yes/no answers to a few simple questions.

Sms Marketing Can Play A Crucial Role In Growing Your Business

Message marketing is an effective tool that allows you to quickly connect with potential customers anywhere when they have a smartphone at hand. It is also a generic method that is used to send reminders, geo-targeted messages about time-limited events, payment reminders, and collect user feedback. In fact, the potential of messaging is only limited by your imagination.

Voice search is a key item that is gaining momentum, not only for integrated Internet marketing (PPC + UX + SEO). Over time, consumer behavior changes, which means that the ways of communicating with them should gradually change. Now is a transitional period, it is important to take into account current and future trends. Those brands that will be the first to implement and start using voice search will win.

What is voice search in digital?

Voice search is a technology that allows you to find the right product or service on the Internet using a verbal command. In marketing, voice search is a tool to increase website traffic. Using this feature, you can increase its conversion through the introduction of relevant low-frequency queries.

The voice assistant is a program based on artificial intelligence. It produces a result based on the user’s request. First, the automatic system recognizes the voice, removes noise from the recording. Next, it converts to text and matches the result with the words in the existing database.

Among the younger generation, popular requests were: calling friends and acquaintances (43%), asking for directions (38%), help with homework (31%), playing a song (30%). The older generation was in demand: direction information (40%), text dictation (39%), call (31%), time check (11%).

Among the younger generation, popular requests were: calling friends and acquaintances (43%), asking for directions (38%), help with homework (31%), playing a song (30%). The older generation was in demand: direction information (40%), text dictation (39%), call (31%), time check (11%).

Structure and features of voice requests

To understand the specifics of the voice assistant, you need to compare it with its main competitor – text search. There are 3 main differences:

1. Request length. On average, for voice search, it is 4.2 words, for the text version – 3.2 words. When typing a keyword, a person uses sketchy relevant phrases. Voice commands are based on spoken language, and therefore sound like full sentences, for example: “The best digital marketing institute in Varanasi” and “Which are the best digital marketing institute in Varanasi?”.
2. Priority of questions. Most oral requests are formed as a question and begin with the words “what”, “why”, “how much”, etc. When giving verbal commands, a person subconsciously thinks that he is communicating with a real interlocutor, which means that his requests will sound more natural, as in everyday communication.
3. Strong intention. When using voice search, people more accurately reflect their intentions. This means that such requests must be answered specifically and precisely. Therefore, in order for the site to be easily found through voice output, its semantic core should include not only individual phrases but also clear answers to specific questions. For example, under the query “Where to do Digital Marketing Course in Varanasi?”, You should pick up the phrase: “In DigitalGrowthworld, you can do Digital Marketing Course…”.

Top reasons why businesses need voice search in 2022

Voice search statistics collected in 2021 by the platform Invoca, allow you to analyze how effectively the tool works in marketing. More and more consumers are using voice to perform search queries: search for local locations, online stores, products, as well as to make purchasing decisions.

1. The popularity of devices with support for voice commands is growing rapidly.

2. Voice commands become part of the life process. The following numbers speak for this:

• 65% of people aged 25 to 49 use voice assistants at least once a day.
• 52% of people have voice speakers in residential apartments. 25% keep the device in the bedroom,
• and 22% in the kitchen;

• 71% of mobile device owners predict that they will use voice search more often in the future.
• In 2020, 30% of web browsing sessions were “screenless” (voice only). This confirms that consumers are interacting with brands online;
• 93% of consumers are satisfied with voice assistants. The benefits that consumers have noted are the ability to multi-task, get instant answers to questions, and make their lives easier.

3. People use voice search to shop.

• Voice shopping accounts for about $2 billion in consumer spending today;
• By 2022, voice will be a $40 billion channel;
• 43% of Internet consumers of different age groups use voice devices to make purchases;
• 51% use an assistant to search for products. 22% of these consumers make purchases directly through voice, and 17% used it to reorder goods.

4. Voice interaction is directly related to local search.

• 76% of smart speaker users perform a local voice search at least once a week. 46% of users perform daily voice searches for information about local businesses;
• 58% of consumers use voice search to find local business information. Voice search is often used to locate and locate local businesses as it is convenient for mobile clients;
• 51% of consumers use voice search to find restaurants. This is the most common voice search business;
• 28% of consumers keep calling the company they searched for by voice.

5. Voice search transforms a request into a phone call and increases their number.

• 84% of marketers say that phone calls have a higher conversion rate and greater order value (AOV) than other forms of interaction.
• Subscribers convert 30% faster than web leads. Calls provide a faster return on your marketing investment.
• Calls are made by people with higher purchase intent.
• Phone call conversation data helps marketers deliver better personalization and increase revenue.

6. Personalization can boost voice search conversions.

• 72% of consumers say they only use marketing messages that match their specific interests.
• 83% of consumers say they need a positive experience to stay loyal to a brand.

Voice search as a usability trend in 2022

In addition to relevance, voice assistants are easy to use. Voice search greatly improves the user experience. As a usability trend in 2022, voice search has the following advantages:

• Faster and easier to apply. Fast request processing – a quick solution to the user’s problem and save time.
• More appropriate to use. For example, while driving a car, typing a command by voice is not only more convenient but also safer.
• Works great on mobile devices. This is the main reason why voice search has become so popular. Smartphones are actively entering and becoming part of everyday life, and most of the verbal requests are made from mobile phones. The concept of voice search started with smartphones and then quickly moved to smart speakers and voice assistants around the world.

According to company research BrightLocal, 56% of voice requests are made from a smartphone.

How to integrate voice search into an advertising campaign?

How to effectively implement the tool in your own business? We have prepared recommendations on how to optimize your site for the growing popularity of voice search.

1. Add long low-frequency keywords and phrases to the semantic core

This is due to the fact that the voice request, most often, is longer than its text counterpart. In addition, long conversational phrases more accurately reflect the audience requirements that consumers use for voice searches. For example, instead of the phrase “ digital marketing course  ”, a person is likely to ask for “ where can I do a digital marketing course nearby ”.

Also, slang and slang phrases or designations of places and areas will help to adapt the semantic core for voice search.

2. Study the interests of the target audience

Voice search helps people find comprehensive answers to their questions. In order to effectively integrate a digital assistant, it is better to know what your target audience is interested in. For this we recommend:

• Use additional services to analyze queries that users enter more often when searching for your product (SerpStat);
• Communicate with managers to identify questions and objections that arise from customers;
• Analyze the popularity of topic queries.

To adapt the site for voice search, it is necessary to develop advertising texts that will cover the questions and problems of future buyers. In addition, we recommend adding a section with current FAQ questions. The content of this page should not only be interesting for users but also written in their “language”. Then the probability of switching to the site from voice search through mobile devices will increase dramatically.

3. Consider “near me” in your campaigns

In order to save time, people try to search for the nearest shops, hotels, cafes or a convenient route using voice assistants. When reaching this audience, it is possible to significantly increase the attendance of offline points. For this you need:

• Set up the extension “Addresses” in Google Ads. This will help show customers your exact location so they can find you faster. You can set the display of the institution’s phone number and put a call button on it. The user will know that your restaurant is nearby, open, and ready to reserve a table.
• Set the address, phone number, and working hours in Direct’s virtual business card and on your Google profile. The client will see your data and get in touch faster. For large cities, you can add the nearest metro station.
• Take advantage of paid promotion through geoservices using your Google my Business account. You can increase the priority of search results, add an individual color of the pin on the map.

4. Optimize content for mobile devices

Analyst Research Hootsuite showed that in 2021 the number of smartphone users was 66.6%, which increases the share of mobile traffic from the entire Internet. Considering that the voice assistant is used more often from smartphones, then optimizing the site for mobile devices is one of the main steps for the successful implementation of voice search.

Conclusion

Integrating voice-search into an advertising campaign opens up new channels for customer interaction. You can analyze the requests and needs of users, which will have a good effect on the SEO promotion of the resource.

It is important to study the target audience and formulate answers in accordance with the questions. The site should clearly respond to them through adapted content. Proper optimization for a voice query increases the position of the site in search results and increases traffic.