How to Market Your WordPress Site: The Complete Guide

You have the latest WordPress platform installed. You have chosen the most popular premium theme and installed all the required plugins. You are very happy that you have finally realized your lifelong dream of an online business. Or just have a personal website. You have set up your mailboxes and are ready to open the store. In other words, your WordPress site is fully loaded and you really want to rock the party. But you have exactly zero customers. If you have done your homework, then there are clients, but you did not find them, or vice versa, they did not find your WordPress site and your offers.

What to do?

You will find the answer in this article on WordPress marketing. First, let’s get some basic definitions out of the way: “ Marketing is the act or business of promoting and selling goods or services, including market research and advertising. Website marketing is the use of the Internet to deliver promotional materials to consumers.

It includes email marketing, search engine marketing, and social media marketing ….” When we say “marketing your WordPress site” we really mean marketing your products or services, so make that distinction. Your website is just a marketing tool, but with so many online businesses popping up every day, your website can be both a business and a marketing tool. Make that distinction too. The marketing methods we’ll be discussing today are mostly free (or relatively cheap) and fairly easy to apply, but you should be prepared to take the time.

I’ll also recommend a few plugins along the way, so be on the lookout. So, how can you market your WordPress site without putting in a lot of effort and without breaking the bank?

Place your website address on all documents

Let’s start the old-fashioned way. If you publish all sorts of documents: brochures, booklets, press releases, or promotional prints in general, make sure your website address (URL) is listed on each one. It’s simple and doesn’t require any additional costs, so do it now. Whether it’s business cards, invoices, letterheads, presentation folders, datasheets, packing slips, or marketing materials, put your domain name on every piece of paper that comes out of your office. Other documents include e- books , offers, white papers, packaging materials: containers, lids, bags, etc., other promotional materials, and even PowerPoint presentations. Every document representing your business must have your . It’s very simple.

Press release

Yes, I know you don’t usually feel like writing it, but press releases still work. The only rule is that your press release should be news and contain information about your business. Now not everything is news. If you’re partnering with a new company and offering a new (or better) service, it certainly deserves attention. On the other hand, if you’re featured in an interview, it’s a good material for a blog post, but not for a press release.

Do you catch the difference? After preparing a press release, send it to the local media, but if you want to skip this trip, you can send a press release online for free. As long as your press release is worthy of attention and you follow the rules, your press release will end up in the hands of the editors.

As a result, you will receive high-quality traffic. Post a few press releases and you’ll get exactly the push you want in your traffic stats. Guaranteed.

Article Marketing

Here’s another old one. Article marketing has been around for centuries and is far from dead, even with rigorous algorithm updates. If you do it right (by following the rules and providing useful articles), there is a whole world to capture. Don’t walk down the dark alleys of article marketing because good old Google doesn’t like that kind of thing. Don’t play article marketing tricks at all! In addition to following the rules and creating high-value articles, you should only join and submit articles to article directories that follow general SEO guidelines. Otherwise, Google and other major search engines will brand you with all sorts of bad profiles, resulting in a loss of brand authority and traffic.

However, article marketing will help your business take advantage of the huge amount of traffic that article directories attract. All you have to do is include your domain name (or a link to your product pages) at the end of your articles, sit back and watch the numbers skyrocket. Wouldn’t you like it? If you want to try your hand at article marketing to promote your WordPress site, here are some recommended article directories:

• Ezinearticles.com
• iSnare.com
• articlealley.com
• Webmasterarticles.net
• Artipot.com

Do not submit your articles to thousands of article directories because this is considered spam and the search engine spiders will punish you. More than enough to submit articles to five article directories. Be sure to check that the article directory you choose complies with the recommended guidelines before joining or submitting articles.

Guest blogging

Guest blogging is a fantastic marketing tool that I personally use. I put it in the article marketing section because, essentially, guest blogging is just another form of article marketing.

As opposed to writing and submitting thousands of articles to various directories, guest blogging involves writing informative (and often very long) blog posts on another site—preferably a site with more traffic than yours. It’s also important to make sure you’re guest blogging on sites with a high Google PageRank (above 5). You can check domain authority, PageRank, and various other aspects of any site using tools like Open Site Explorer or Alexa. Make a guest blog on a few sister sites, paste your URL into the author bio, and watch your traffic grow. Most online entrepreneurs use guest blogging as their main marketing method, so don’t miss out on all the fun.

Email Marketing

They say that ninety-eight percent of your website visitors don’t make a purchase on their first visit. It’s sad, right? But we can’t afford to be sad, so let’s move on to the solution: email marketing. Email marketing offers you direct contact with your potential clients. You can communicate with your clients at any time. You can share industry news, tips, lessons, or anything else that will make your customers’ (or business) lives better.

You can promote your products (or affiliate products – just not direct affiliate links) with email marketing. You can report updates and changes to your business. You can turn ordinary website visitors into repeat and paying customers with a few smart emails.

You can, you can, you can. There is a lot you can do with email marketing besides maintaining a healthy traffic flow to your WordPress site. This is especially true if you have a huge list of email addresses. Just send them emails every time you publish a new post. Email Marketing, Yes You Can As always, I’ve been digging around and found a few email marketing plugins to get you started. Here is their list:

• What Would Seth Godin Do
• Subscribe2
• sendpress
• Contact Form 7 Newsletter

If you want to start email marketing right away, the following cool guys will gladly take your hand

• AWeber
• MailChimp
• SendinBlue

Word of Mouth aka viral marketing

That’s right, you can significantly increase your web traffic just by spreading the word. The plan is to encourage your friends to share your domain name (URL) with their friends. Word of mouth becomes viral marketing when friends of your friends share your URL with their friends. Keep up the good work for a while and your domain name will quickly reach a lot of people. Just start sharing your URL today and ask your friends to share it with their friends and so on.

Note 1: Make sure you keep your promises and provide quality services, otherwise you will break everything.

Note 2: Don’t spam anyone – only text your friends, not their friends. You can also offer incentives and rewards to whoever shares your URL with the most people, which brings us to our next point.

Affiliate Marketing/Programs

You can reward people for referring others to your WordPress site. It works like magic and is a great marketing tool for many online businesses like hosting sites. You can reward people who refer others to your site with commissions, free memberships, and discounts.

You don’t need to have commission money up front, just take it from the sales you make through referrals. Installing scripts to launch affiliate programs can be quite a challenge, so I will recommend programs and plugins that you can use to manage your affiliates. In the category of affiliate plugins we have:

• Affiliates
• Affiliates WooCommerce Integration Light

Offline Marketing

Owning a WordPress site does not mean giving up real marketing. As a small company, you can still greatly benefit from advertising in the Yellow Pages and so on. Placing ads in magazines and mailing letters may seem like a pretty old thing, but make no mistake, a large group of people still read magazines and letters. Just make sure you advertise in the right magazines. Small magazine ads are pretty cheap, which means you don’t have to break the bank to get better web traffic. Sending a random letter deviates somewhat from the generally accepted ( e-mail, SMS, tweets) and makes you stand out from the rest.

You haven’t heard the end of it yet. You can promote your WordPress site with postcards! Yes, postcards are pretty old school but don’t forget the power of highlighting, because that’s exactly what’s going to happen when you send postcards to your customers. Postcards are inexpensive and you can get them on Amazon. You can also print your own using a custom template on Creative Market or Etsy.

Search Engine Submissions

Most people open their favorite search engines when they need information about a product. This means that the people you are looking for may be looking for exactly what you have to offer. But they won’t find your great WordPress site or products if you don’t get featured in the search engines. Submitting your site to search engines is easy and free. There are some site owners who think they are listed on the major search engines because the $49.95 monthly subscription to an SEO firm says so, or because someone has promised to list them on thousands of search engines, but don’t be fooled. all this. The best way to get your site listed is to do it manually – DIY, because all you need to do is apply to three major search engines, namely Google, Bing, and Yahoo! Apply for site:

• Google
• Bing
• Yahoo!

Don’t forget to send the sitemap as well. Learn more about submitting a sitemap to Google here at Bing and Yahoo! here (because Yahoo! is also owned by Microsoft ). Once your site is submitted, it’s time to optimize it accordingly to take full advantage of search engine traffic.

Search Engine Optimization

This was supposed to be the first in this post, but we had to start the old-fashioned way, remember? Search engine optimization (or SEO for short) is the process of making your WordPress site irresistible to search engine spiders. Content marketing research has shown that many people come to a website by finding it on search engines. So, if you carefully optimize your site for search engines, you can get a huge boost in traffic. After all, many people don’t make it past the first page of Google search results, so you need to appear on the very first page, preferably in the first five results. Since we have covered WordPress SEO in detail in this article, I will only mention a few points.

SEO content

• Try to create web content for people first and search engines second. Your content needs to be useful and your headlines need to be really compelling to engage readers – don’t cut back on creativity. Distribute your keywords evenly—don’t overload them.
• Do upfront keyword research and optimize your product pages for the terms people use to search for your products. Also, use close alternatives.
• There is absolutely no reason to optimize contact pages, FAQs, privacy policies, and other pages that don’t directly affect the bottom line. Optimize your homepage and product pages ( landing pages ).
• A keyword density of 2.5% is the baseline
• Include your main keywords in headings (<h1>, <h2>, <h3>…, <h6>) and anchor text.
• Avoid automatic article promotion, create fresh and original content, or manually rewrite articles.

Image SEO

• Include keywords in image titles
• Include the keyword in the ALT tag
• Add keyword-rich descriptions to all your images

There is definitely no need to manually edit WordPress templates, you can optimize your WordPress site with any of these plugins:

• WordPress SEO Plugin by Yoast
• All-In-One SEO Pack

Social media

Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon, and other social networking sites garner millions of views. Daily. None of these sites charge you to create an account and you can promote your business worldwide in minutes. Just create accounts and start interacting with millions of users. It’s that simple, but you also need to have a strategy. Post blog updates, tweet about new service offerings, attach cool images, post on Reddit, and Digg, and just “stumble” on your way to better web traffic. Have fun, it’s social networks.

WordPress Plugins for Marketing/Social Sharing

• Add This
• Google Analytics
• All-In-One SEO Pack
• WordPress SEO by Yoast

Conclusion

Marketing your WordPress site may seem like a daunting task, but once you get the hang of it, it’s the easiest thing you’ll ever do. The best approach is to always follow the rules, especially in this time of Google algorithm updates.

Give up black marketing methods and run to the mountains if your SEO company or Internet marketer offers such methods. In the end, success will depend less on the methods you use than on your ability to take action.

Because marketing is an ongoing process and your success is proportional to your efforts. Always remember to put the most energy into the methods that work for you.