7 Tips for YouTube Competitive Analysis

To understand what the audience likes and collect ideas for content, you need to monitor competitors on YouTube.
This data will help you understand the trends and interests of viewers; follow popular queries; define new goals and make adjustments to your own video marketing strategy.
7 useful tips for YouTube competitive analysis.
Content:
Tip 1. Identify Leading Competitors
Tip 2: Research competitor keywords
Tip 3: Analyze YouTube’s Role in Your Competitor’s Marketing Strategy
Tip 4: Consumer Perspective on a Competitor’s Channel
Tip 5. Analysis of competitor activity
Tip 6. Analyze audience reaction to competitor content
Tip 7. What are competitors not doing?
Conclusion
Tip 1. Identify Leading Competitors
Competitors in the marketplace and YouTube are not always the same.
Consider the YouTube platform not only as a video hosting tool, but also as a search engine – pay attention to SEO. Optimize content for your audience’s expectations.
Consider video traffic and compare it to the traffic it sends to your website. Please note: the channels with the most traffic in both directions get into the top.
Leading competitors are YouTube leaders in your niche.
Tip 2: Research competitor keywords
Analyze popular searches for your niche and see which keywords drive more traffic to your competitors.
By entering a query into Google through the video search in the SERP, you will see the most effective videos with this keyword.
Tip 3: Analyze YouTube’s Role in Your Competitor’s Marketing Strategy
To decide on a video marketing strategy, you need to understand how much effort your competitors are putting in.
Some companies use YouTube as their main marketing channel, others as an auxiliary tool or to raise awareness.
Your job is to understand how much traffic your competitors are getting to your site from YouTube and compare it to traffic from other marketing channels.
Tip 4: Consumer Perspective on a Competitor’s Channel
Imagine that you are an ordinary spectator. Answer the question: “What do you like and dislike about the channel?”, “What features do your competitors use?”
More attention should be paid to the videos with the most views: analyze what makes them popular and how the author captures the audience.
Pay attention to design elements, sounds, style, number of likes.
Tip 5. Analysis of competitor activity
Analyze the frequency of publications: Do competitors follow a certain schedule? How many posts per week? How long is the video?
Pay attention to the types of video: standard or informational combined with advertising.
Insert music: periodically during the video or at the beginning / end.
Tip 6. Analyze audience reaction to competitor content
Viewer comments on videos are a source of ideas for your content. Reading the opinions of the audience, you can understand what they like and what they don’t.
Some people write their ideas to improve the content – you can take note. Pay special attention to repeated negative comments – this way you will understand how not to do it.
Tip 7. What are competitors not doing?
It’s best to start with basic videos – then you will understand why experienced authors do not use certain techniques.
Keep it simple and fun!
Conclusion
Video marketing is a constant tracking of trends, where the correct analysis of competitors plays a key role.
Profit from competitive analysis in YouTube: understanding what the audience likes; collecting ideas for content; monitor trends and take a fresh look at your own marketing strategy.