6 EFFECTIVE WAYS TO INCREASE TRAFFIC WITHOUT BUILDING LINKS
Website owners have to constantly look for ways to increase traffic to their resources.
In order to increase your page rank in search results, increase sales conversion and expand the audience of your website, it is critical to attracting a flow of valuable traffic.
It is the lifeblood of any website. Without stable incoming traffic, it is impossible to attract potential buyers to the portal and achieve the desired number of sales.
Everyone knows that link-building is a great way to get people to your site. But if for some reason you do not like doing link-building, do not be upset. There are many other good alternatives, some of which we’ll cover in this article.
Below are 6 effective ways to drive traffic to your website without link building.
1. COVER THE LATEST NEWS IN YOUR NICHE
Google needs to constantly add fresh news to the SERPs, as people search for information on current events every day.
Creating articles about breaking news in your niche can be a great way to build authority and improve search engine rankings. On top of that, this way you can increase website traffic. You will be perceived as an expert and a person who is always up to date with the latest news in a certain area.
Try to provide your readers with relevant and updated articles in your niche. If they’re unique, interesting, and engaging, then sooner or later you’ll get a steady stream of links, traffic, and social media shares that will start to add value to your site exponentially.
2. CREATE IN-DEPTH BLOG POSTS
The long-term practice has proven that long posts are promoted in search results better than short ones. This is because in-depth articles cover a certain topic very well and answer all the questions that readers may have. According to Curata, long blog posts generate 7 times more links than short ones.
In order for your in-depth articles to rank high in the search results, it’s not enough to make them long – they must be of high quality.
In-depth posts tend to become evergreen. To create them, you need to find out what your competitors are writing about and try to create better content.
A good in-depth article will not only attract a lot of traffic but will most likely serve as a useful reference that will be referenced frequently on the internet.
3. UPDATE EXISTING CONTENT
What’s the point of having a good site if it’s hard for users to find the most accurate and useful content on it?
As older posts slowly start to drop in the SERPs and lose their value over time, relevant and fresh content becomes more of a priority.
You may decide to keep writing and producing more new content. Unfortunately, it takes a lot of time and effort to create great material.
What’s more, whenever you publish a fresh post on your site, its new URL has zero authority compared to previously published ones. Updating old posts requires much less effort compared to creating something from scratch. This way you also create a solid and evergreen foundation of quality content for your blog.
When you want to update existing content, you should replace or enhance it with exciting images, infographics, photos, and other additions.
4. REPURPOSE CONTENT INTO NEW FORMS
Content is the main reason people access the web today. The Internet would simply cease to exist without content that can be transferred from one user to another.
If you want to drive more traffic to your website, then content repurposing is essential to success. Still not doing it? Then you should start as soon as possible so as not to miss out on traffic that can be used to your advantage.
Reuse is when you take any piece of information or content that you previously created and use it again for other purposes. It takes a lot of time to write new articles, so it’s worth thinking about how to repurpose them.
The best way to reuse content is to use web analytics tools like Finteza to analyze the performance of your site. Such software will help you determine the quality of traffic and conversions and also find the most appropriate content for repurposing.
Content is the king of marketing. Finding innovative ways to repurpose it is an effective means of boosting traffic.
5. OFFER FREEMIUM PRODUCTS
Nowadays, people are increasingly demanding more value from Internet resources. Give people what they want by offering something useful. You can start releasing freemium products and still make a profit.
Providing free products is a powerful marketing tool. It allows you to attract a customer base without spending resources on expensive advertising campaigns and other marketing activities.
If everything is done correctly, then freemium products will demonstrate very high efficiency. They will not only attract more targeted traffic to the site but also convert free users into paid ones.
6. CREATE A KEY PAGE (PILLAR PAGE)
To succeed on the Internet, you need to check the traffic of the site.
It may sound ridiculous, but creating a key page is a good free tactic. It can attract very decent traffic.
You can also open a dedicated page to praise the companies and people you value highly, with a brief justification for their importance.
By creating a good key page, you will be able to get traffic coming from these companies or influencers.
CONCLUSION
Increasing traffic to your site is an important component of your business that should not be forgotten. This is one of those things that you just need to pay attention to if you want to make money on the Internet.
The more traffic your website generates, the more opportunities you have to attract customers and increase sales. Promotion using the methods described above effectively increases the attendance of the resource at no additional cost.
With the right use of all the above methods, you will be able to attract a non-stop stream of traffic to your site.
