8 Sign You Need To Implement A Marketing Automation System
Can you generate leads, establish trusting relationships with potential customers, and increase conversions without marketing automation? Of course, yes. So is marketing automation necessary? The final decision is always with the business owner. However, there are 8 signs that you should automate your marketing campaign tasks.
1. YOUR SITE IS NOT GENERATING LEADS
You just added a feedback form and are waiting for the leads to appear? People only interact with a business when they are almost ready to trust it. More often than not, a contact form becomes a target for spammers sending messages like “you have a good site, but you could have done better with Google products.”
Collect visitor information during the research phase by offering premium content in exchange for some contact information. This will be helped by a special program that automatically generates landing pages and calls to action.
2. LEADS DON’T TURN INTO CUSTOMERS
Are you already using the program to create landing pages and generate calls to action, but tracking new customers is difficult? Marketing Automation can help you create customized emails with lead-engaging content as follows:
- A new lead is generated after a visitor fills out a form to receive a content proposal.
- The new lead receives a thank you email with a link to download the content proposal.
- The lead receives a series of prepared emails (every 3-5 days) providing useful information related to the original content proposal.
- Lead is sent a letter with an offer to try a free trial version of the product, a demo version, or get a free consultation.
- You receive an email notifying you that the lead has been completed. The letter may contain data about the activity of the lead and his level of interest. Based on the information received, you make the final decision: to proceed with further actions or to add to the list for periodic monitoring in the future.
Thanks to the automation of marketing tasks, you perform all these actions within one software product.
3. YOU DON’T KNOW HOW YOUR LANDING PAGE WORKS OR YOU HAVE NO IDEA ABOUT THE CURRENT CONVERSION RATE
The number of content offers and landing pages created is unlimited. According to HubSpot, companies with 30 or more landing pages generate 7 times more customers than competitors with 10 or fewer landing pages. Are they delivering high conversions? This information is extremely important, as small changes in settings can lead to a sharp increase in conversion rates. For example, by slightly changing the items on the list, you can achieve an increase of 8% in just a day. This is easy to track with a marketing automation software that contains a detailed dashboard.
The same principle applies to your calls to action (CTA). After testing several CTAs, you will choose the call to action that performs the best.
4. YOU HAVE NOT ORGANIZED THE WORK WITH LEADS
You have built a large base of potential customers, but you don’t know about their interests. What content to send via email or Twitter? Smart listing and marketing automation software offers a huge set of criteria for grouping leads. Anytime you want to submit a new content proposal, a new blog post, and an upcoming webinar announcement, you can quickly build a list of interested leads.
With the social tracking tool, you can quickly build a customer group based on contact details and other information. For example, do you want to view tweets mentioning Pinterest by those who downloaded your eBook from this site? Marketing automation software will solve this problem.
5. YOU DO NOT HAVE THE ABILITY TO EFFECTIVELY MANAGE INCOMING LEADS
Throughout the day, you receive notifications about new leads. But you don’t have the time to do a detailed study of every potential customer. Instead, a numerical parameter is introduced that characterizes the actions of each lead. For example, a simple visit to a site is estimated at 2 points, loading your e-book – 10 points, opening an email – 3, following a link – 5. The property that determines the position of a potential client can take the value of 15 if you are dealing with a business owner or the CEO of the company. If a visitor collects a predetermined number of points, he will be placed on a smart list of so-called “hot leads”. The behavior of these particular leads requires more careful analysis.
Would you like to be notified on the fly about the actions of “hot leads” and other potential customers? Once set up, you will be notified of new visitors who belong to your targeted lead category.
6. YOU DON’T KNOW WHERE YOUR LEADS ARE COMING FROM
Is it worth investing a lot of money in AdWords, spending time on Facebook, VK, or blogging? Which of these options is the most effective for attracting visitors, contacts, and leads? Using a marketing automation system, you can differentiate between these traffic sources to find out which ones work to generate leads and which don’t.
7. YOU DON’T KNOW WHAT TO WRITE ABOUT ON YOUR BLOG
Choosing a good topic for a new article on your blog is a challenge that many face. By using the Keyword Suggestion Tool, you will open up new prospects for increasing your SERPs and find out which keywords you are already ranking well for. Probably just 1-2 blog posts will help you maintain your position.
Also Read: 7 Deadly Signs Of Digital Marketing
Your competitors have blogs that provide great ideas for new articles. You can track their activities using a special tool and compare the results. Watch who they link to, what makes them effective, and more to improve your own marketing strategy.
8. YOU USE TOO MANY MARKETING APPS
Nobody has unlimited time to set up a huge number of applications. Marketing automation software integrates their functions and offers other capabilities – everything you need to implement a successful inbound marketing strategy is in one place. Once logged in, you can quickly get a report or exchange important data with other team members.
What do you think of all this? Should you buy a marketing automation system? If you are already using such software, why did you decide to take this crucial step? We are waiting for your answers in the comments.