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10 Principles Of Content Optimization For Maximum Results

Creating really high-quality content is not an easy task, especially if the goal is to write texts that are well received by search engines. As the volume of content grows, so does the level of competition. Only high-quality, optimized content brings maximum benefit. How to make the process of its creation painless? We have compiled a list of recommendations for content optimization, affecting technical and other aspects.

1. FINDING THE RIGHT KEYWORDS FOR TARGETING

Let’s take our article as an example. Why are we writing about content optimization? This topic is relevant to a wide audience of users. It has a high potential for attracting customers, contains a key phrase for which you can rank highly.

Ahrefs, a keyword reviewer, reported the following results: 300 searches per month for “content optimization” in the US. The potential traffic is even higher as there are many related keyword phrases and there are countries other than the US. The service also gave this keyword a 7 on a difficulty scale. It is based on the average number of links to articles included in the TOP 10 search results.

Note: The maximum difficulty score is 100 points. 7 points mean there are links to 8 sites. If the score were 70 out of 100, this would indicate there are hundreds of links.

Provided that good content is created, the author of the article will receive at least 8 good links, providing a good chance of high positions in the search results. It’s not difficult to compete for a specific keyword with sites with similar authority indicators. The situation changes dramatically if the competitor is a super-authoritative resource. Domain name authority is an important attribute of successful project promotion. With the right approach, it can be created in about 90 days.

 

2. OPTIMIZATION FOR SEO

Search engines are using ever smarter content analysis algorithms. Therefore, the presence of key phrases in the direct entry in the meta-titles, description, URL is not a prerequisite for a successful promotion. If the site is new and has a low ranking, it is better to use direct keyword matches in all of the listed places.

Not sure if all your published content is SEO optimized? You can find out using the Screaming Frog SEO Spider tool. It analyzes the site, identify various problems: duplicate titles, long or missing descriptions, missing alt attributes, etc. Screaming Frog SEO Spider is capable of finding broken links.

By eliminating the problems of search engine optimization on the pages, you can achieve higher positions in the search results.

 

 

3. OPTIMIZING CONTENT FOR SHARING

Are you working hard to create quality content and want it to stand out from the crowd every time someone shares it on social media? To accomplish this, you need to “tell” social networks (Twitter, Facebook, LinkedIn) what information to display when a link to your site is posted.

Content optimization on Facebook is done using the Open Graph protocol. In fact, Facebook gets snippets of code for interpretation later:

  • Title (title) tag tells Facebook what your page is about and how it should appear in the Social Graph.
  • The description tag provides information about your page and encourages people to click through.
  • The image tag is for hosting the URL of the image that represents your page on the Social Graph.

All of these tools will help you optimize your content for posting on Facebook, but in the case of Twitter, there is more work to be done. Twitter Cards can help you with this. These are summary cards containing the title, description, and page thumbnail that are displayed every time someone shares your content on Twitter.

All this takes time and effort. If your site is built on the WordPress platform, the Yoast SEO plugin can help simplify things with built-in parameters for defining Open Graph and Twitter Card tags. You need to go to SEO> Social Networks in the WordPress dashboard and select the appropriate tab (Facebook, Twitter, or another social network).

After enabling the Open Graph metadata for Facebook, the plugin will automatically fill in most of the tags. For pages without images, you can choose a default image. In the case of Twitter, you need to enable card metadata, then select the default card template.

At the end of all the settings, it will not be superfluous to check the correctness of content optimization. The special tool Knowem.com will help with this.

 

4. OPTIMIZATION FOR READING

Many webmasters put so much effort into optimizing content for SEO that they sometimes forget to structure it to be readable. Structured content is better and easier for site visitors. You can improve the readability of texts in the following ways:

  • Write in short sentences and divide the text into paragraphs. Many readers scan the text in search of a quick solution to the problem. Therefore, you should write in essence, paragraphs should consist of a maximum of four sentences, contain a complete thought.
  • Make subheadings to break down text blocks. If the reader likes the subheadings, they will most likely read the entire article.
  • Use copywriting techniques. There are techniques and tricks to grab and hold the reader’s attention.

5. IMAGE OPTIMIZATION

High-quality, relevant images draw the audience’s attention to your content. You need to make sure your images are optimized for search engines. Google is unable to view images. In order for the search engine to understand the meaning of the posted images, you need to add “alt” attributes corresponding to the page content. The image is also given a name that is displayed when the mouse is hovering over the image.

To load images correctly, you need to make sure that they are of the correct size (resolution). Overly high-quality images take up a lot of disk space and take a long time to load, ruining the overall impression of your content. For fast loading, the image compression mechanism is used.

Tinypng is one of the best image compression tools out there. Able to reduce the amount of memory (occupied by an image) by 30% or more, it does not degrade image quality.

 

6. PLACEMENT OF RELEVANT LINKS

Relinking is important from a CEO’s point of view. It also improves your overall site experience by making it easier to find relevant content on your site or third-party resources. For example, this article contains a link to a similar article published on the same site.

Internal links have a big impact on SEO by helping to distribute link power across all pages on your site. It will not be superfluous to post links to articles published on other authoritative resources.

7. OUTREACH TO ATTRACT EVEN MORE TRAFFIC

Once you have posted links to relevant articles on other sites, you should request backlinks. The bottom line is that the more authoritative domains link to your site, the higher the chances of getting into the top of search results. Links from popular sites have a lot of authority and attract the most relevant traffic to your site. The search for links is performed as follows:

  • Connect and configure Brand24, a tool for tracking mentions of key phrases your content is targeting.
  • Get notified of new posts with these keywords.
  • Make a list of sites and find contact emails using special services.
  • Use Zerobounce to validate email addresses.
  • Build link building with email outreach tools.

The content for each site or contractor must be personalized. This contributes to more effective outreach.

8. SPEED ​​OPTIMIZATION

While website load speed optimization may not be directly related to content optimization, it does have a huge impact on the overall user experience of your website. If the site is loading for more than 2 seconds, the user is likely to leave it without waiting for the content to load. In addition, search engines also factor in page load speed in their search rankings.

Also Read: 5 Simple Ideas On How To Use Interactive Content

Download speed is an important parameter that is controlled by GTMetrix and other online services. If the site is loading slowly, this problem needs to be fixed.

There are many factors that affect the page speed of a website. GTMetrix will demonstrate the loading speed of each item. Speed ​​optimization is to speed up the loading of all items that are loading too slowly.

The main reason for “slow pages” is too large image files. You need to go through all the image files and compress them if needed. If your site is powered by WordPress, you can use the EWWW Image Optimizer or other plugins that scan site images and compress their size to improve site performance.

9. OPTIMIZATION FOR MAILING LISTS

Content marketers always strive to get the user’s email address – this is the most important target action for them. The bottom line is that email allows them to return leads, direct them through the sales funnel. First of all, you need to learn how to request an email address. The most effective way is to upgrade the content.  

Content Upgrades are offers to familiarize yourself with a particular content posted on blog article pages, which also include a subscription offer at the top and bottom of the article. You can offer any upgrades in exchange for an email address. The main thing is that these upgrades (checklists, reports, manuals) are closely related to the topic of the article on the page where they are posted. Getresponse Autofunnel is one of the best tools for getting your email subscriber into your sales funnel.

The subscriber enters an effective sales funnel containing a product page, an order form, a webinar (if required). The tool allows you to track analytics at every stage of the sales funnel.

10. ADDING STRUCTURED DATA AND MICRO-MARKUP

Micro-markup not only contributes to the growth of a site’s ranking in your search engine but also increases the degree of its user-friendliness. What is micro-markup?

In simple terms, micro-markup is a way to help a search engine understand the context of a page on your site using specific attributes. It also helps to increase the relevance of search results.

The micro-markup of the site is checked using the Structured Data Testing Tool. To check, you need to enter the site URL or paste a code snippet into a special field. Adding structured data markup to WordPress sites is done using the Schema plugin.

 

 

CONCLUSION

This list of items to optimize seems overwhelming at first glance. Once you start optimizing each piece of content before publishing it, you quickly get used to it. Optimizing content is an integral part of the creation process, not a side task or routine that you do from time to time.

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Vikas October 14, 2020 0 Comments

5 Ways To Reduce Bounce Rate On Your Business Website

The time someone spends on your site directly affects your page rank in search engines. The bounce rate on the site displays the percentage of visitors who left immediately after the first visit. In theory, with this kind of customer behavior, the quality of the content is questionable. Therefore, it’s always important to look for ways to reduce your site’s bounce rate.

Follow the 8-second rule

 

Sadly, the average duration of a person’s interest is no more than 8 seconds. After 8 seconds, the brain of your visitors is already focused on something else. Therefore, website owners need to consider how design can affect visitor attention span.

Before making changes, study how the website looks from the outside and is perceived by a potential buyer. Interview “real” customers, but try to carefully review the pages yourself. Keep this 8-second rule in mind as you ask yourself two questions:

  • How much time do I spend looking for something?
  • How much time do I spend getting what I want if I know where it is?

In both cases, if the answer is “more than eight seconds,” your site is in trouble.

Use infinite scrolling in your design

Legacy website designs generally assume that visitors will click on buttons and links to view new pages and content. This concept once worked well for many online businesses, but today’s consumers are becoming more impatient and easily distracted. Endless scrolling solves this problem by eliminating the need for mouse clicks. When you scroll down the screen, the website intuitively suggests the next page.

With endless scrolling, it’s important to decide how to present the pages. For example, Time magazine’s site presents a series of top news stories, while NBC News prefers to submit more feature articles. What you present to your customers is as important as how you present it, but endless scrolling can dramatically lower your bounce rate. Since this feature was added to the site, the bounce rate on Time.com has dropped by 15%.

Increase the number of objects of interaction

 

 

Marketers like to call website features “interaction objects,” but these tools and tricks are really just different ways of displaying content.

To overcome the 8 second attention span, there is one simple trick – display information in different ways. Common (and popular) objects of interaction include:

  • Embedded videos. Everyone loves watching a cat climb onto a sleeping owner, right?
  • Pictures and images. Boring information can easily come to life by presenting statistics and other data in pretty pictures.
  • Polls. Most internet users want to give their opinion, and surveys can also help collect real-time feedback on content.

Interaction objects work well on any website. Each type of business can present content in different ways, and it’s always helpful to be mindful of the benefits a video or survey can bring.

Speed ​​up

The bounce rate is greatly influenced by page load time. Your visitors are quite impatient, and if your content isn’t available almost immediately, chances are you’ll lose it. If the site is loading “fast enough” – this is just not enough. As a business website owner, you simply shouldn’t ignore pages that aren’t optimized for high performance.

You need to find out how the pages are working now. You can use various online tools, one of them is Google PageSpeed ​​Insights. A score of 85 or higher indicates that the page is performing well. The tool also highlights areas that need improvement.

Server configuration, HTML structure, and external resources (such as media and JavaScript) can severely impact page load times. Take the time to diagnose the problem and then do your best to fix it, otherwise, visitors will quickly go elsewhere.

Focus on quality

 

While some web trends have come and gone, quality remains the focus of developers. If something pushes visitors away from your pages, quality issues are almost certainly the number one issue.

Visitors want to see evidence on your pages that they are being given time, care, and attention. Moreover, today’s consumers are extremely critical of this. A single mistake can immediately scare away sophisticated 21st century Internet users with high demands. To make life difficult, search engines now actively seek out and punish substandard websites. Of course, they will not necessarily publish the full list of criteria that they use in their selection, however, penalties from Google and Yandex can seriously reduce traffic to your site.

Common mistakes customers (and search engines) hate:

  • internal error 404;
  • broken external links:
  • errors 302 (related to temporarily moved content).

These (and other) technical issues aside, site quality is about more than making the pages work. It’s also important to check the content on your pages and remove anything that isn’t quality content. Check the pages from the customer’s point of view as often as possible.

Also Read: 10 Digital Marketing Tools You Should Consider In 2020

Ask yourself simple questions: Is the information accurate and current? Is this content helpful? Am I posting original content and new ideas? Does the visitor think I am an expert in my field? If you are unable to provide positive answers to these questions, remove, edit, and re-publish the content.

Bounce rate is just one metric that allows search engines to rank pages, but it is a simple and useful indicator to help gauge the performance of your site. Work tirelessly to research your bounce rate, and most importantly, continually take action to lower it.

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Vikas September 29, 2020 0 Comments

What You Need To Know About SEO Audit Services: THE BASICS

According to experts, by 2040, 95% of all purchases will be made through e-commerce services. Because of this, many small and medium-sized enterprises are already moving their business to the online segment.

Companies hire SEO professionals to get quality content and improve their website’s online visibility. For the effective design of interfaces without errors, it is recommended to contact the best experts in the field of optimization.

WHY IS SEO IMPORTANT?

SEO (Search Engine Optimization) helps to increase traffic. Effective techniques can improve the user experience and usability of your website.

SEO helps to build the trust of your website visitors. When people search for some information and notice an address at the top of the SERP (in the search engine results), they have a feeling of reliability. This is what prompts a person to buy on the site.

WHAT IS SEO AUDIT?

SEO audit is an assessment of various factors that determine the performance of a website. The analysis makes it possible to figure out why your site has a low rating or why it does not fall into the search ranking. In short: you get solutions to improve the functionality of the web resource and increase traffic.

SEO audit is extremely important for understanding the market position. In any online business, this analysis should be done at the project launch stage or at the beginning of a new quarter. Basically, you are figuring out which areas should be improved. All found deficiencies can be eliminated within a certain time.

Let’s take a closer look at what is included in an SEO audit.

TECHNICAL SEO MISTAKES

The first thing to identify is possible technical problems. The technical analysis determines why a resource is down. This is an opportunity to assess two main aspects: availability and indexability.

 

Accessibility: If a web resource cannot be found by Google and other search engines, you will never attract a large audience of visitors. This indirectly affects the availability of a potential client. Amazon, the e-commerce giant, is working hard to regularly update its content to attract as much traffic as possible.

Accessibility, convenience for guests, and competent search are all equally important.

Indexability: it is necessary to make sure that the pages fall into the search of search robots and are visible to the end-user. To make it easier for Google, Yandex, and other search engines to find your site, work on its accessibility and indexing functions. Web resources that do not meet these features are subject to sanctions. If there are too many pages, the rating drops. Scanners and robots may not even display them.

As a result, you may receive a notification about the reasons for the sanctions in your Webmaster tool account. All you need to do is identify the deficiency, correct, and create a revision request. Any technical mistakes can be easily eliminated by ordering services from the best SEO specialists.

Layout issues

About 61.72% of the population use Chrome as their primary web browser. Another 15.23% use Safari to surf the net, and the rest use Internet Explorer or Opera. The structure of the site layout plays a key role for it to display correctly in these browsers. If the download time exceeds 0.80 seconds, then the probability of bounce increases by 85%.

Bad or outdated visual design, lack of high-quality images and logical structure, hidden details – all this negatively affects the ranking process.

On-page flaws and keyword difficulties

The content of the website must correspond to the products and services offered. Inconsistency between data and text, as well as visual content, will interfere with ranking. Some companies hire bloggers to write copy, but most of the information is just copied. This duplication has a negative impact on ranking statistics.

Also Read: Six Creative Business Promotion Strategies For 2020

Such keywords from different sources knockdown algorithms, and then Google and Yandex recognize only the strongest sources as top-ranked. As a result, SEO suffers greatly for the rest, and impressions to potential users are deteriorating.

Off-page issues

Off-page ranking factors determine how accessible it is, how often people link to your URL in their articles, and whether it’s trustworthy. Both Google and Yandex use several algorithms to learn which URL is linked more and how often it appears in searches.

 

In 2020, YouTube and Wikipedia appear most frequently in search. So, to join these leaders and ensure consistency in the online marketplace, you should stick to the webmaster guidelines.

You also need to supplement your website or blog with fresh and relevant content to stay popular with readers and bloggers. The growth of interest among users will help to maintain higher positions in the search results.

To test how well your site is performing and whether it helps to increase sales, consider the possibility of an SEO audit today.

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Vikas September 11, 2020 0 Comments

How Does Seo Help Improve Your Brand Awarness?

It’s not enough just to create a website. You have to promote it in the search engine to attract new visitors and increase sales. A website without search engine optimization is like a store in a remote area where no one wants to shop. It is not for nothing that they say that the best way to keep a secret so that no one knows about it is to tell about it on the second page of Google search results. Statistically, the top-most ranking in it attracts 32.5% of organic traffic, followed by 17.6%, and the seventh only 3.5%. With this in mind, on the second page of search results, you can expect to attract no more than 1% of visitors from total traffic. If your site appears only on the third page and further, it can be said to be dead.

Search engine optimization helps improve all metrics including traffic, sales, and brand awareness. For example, if you own a tire brand in Dubai or an SEO firm from Jeddah and rank first for the keywords “Tires in Dubai” or “SEO Jeddah”, then you will be able to attract the most organic traffic possible and also have the highest conversions. and improve brand awareness. A well-promoted brand is remembered by potential customers. They start to believe that you are the best company in your field and therefore can be trusted. This is why brand awareness has become synonymous with search engine optimization.

HOW EXACTLY SEO CAN HELP BUILD BRAND AWARENESS

A well-designed SEO campaign will play a huge role in boosting brand awareness. The search engine optimization techniques listed below can make your brand famous around the world.

1. Link building

Link building is an integral part of SEO and a proven way to increase brand awareness. Quality backlinks affect search engine rankings, which in turn affects visibility. They also promote your brand to site visitors where backlinks are posted. For example, a post with a link to your site in a reputable publication will not only raise your rankings but also increase brand awareness among the thousands of daily users of these portals.

2. Referral program

Referrals can be a good way to get new leads. People are ready to talk about the things they have acquired and the new places they have visited. To promote your business, you can use customers who have already tried your product. Encourage them by offering discount coupons in exchange for referrals. This will reduce marketing costs. This strategy is used by large companies like PayPal, Dropbox, and Uber, which only underlines its importance.

Also Read: How to create a brand: 5 steps for beginners

3. Guest posting

 

 

There is no denying the fact that content plays a key role in SEO. Placing great posts mentioning your brand on other blogs with similar topics is a good way to reach new audiences. This is a great opportunity to target online readers. If the content is educational, then consumers will begin to recognize your brand.

4. Infographics

Some netizens prefer to rely on images and graphics instead of reading blogs. Infographics are a colorful presentation of information that can be used to grab the attention of customers. Its advantage is that it is often shared on the Internet. If your infographic offers interesting and reliable statistics and is also provided with beautiful pictures, then it will quickly go viral.

5. Investment in PPC

Pay per click (PPC) is a great ad model that can be used to drive online leads. Even if customers don’t click on your ads, they will see your brand in search results. Reminding customers of your brand over and over again on different platforms can help increase brand awareness. All major companies invest in PPC.

6. Social media contests

 

 

It’s not enough just to have social media accounts. They need to be proactive and one way to do this is by running contests. Ask your followers to share specific links to promote your brand and offer a prize to the people with the most likes or comments.

7. Cooperation with regional partners

Start your journey to the very top right from where you are now. Form partnerships with local entrepreneurs (this is especially beneficial for regional businesses) and sponsor seminars, festivals and charities. This is the most effective way to become a leader in the local market.

8. Hire influencers

Influencers are people who are popular on the web and can greatly help in promotion. Since they already have a huge following and are trusted by their words, you can increase the popularity of your brand overnight if they advertise you. You can even partner with them.

OUTPUT

SEO is extremely important for brand awareness. A huge number of promotion methods are connected with it in one way or another. The above methods are not only hidden but also easy to implement – this is exactly what is needed to take a brand to the next level.

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Vikas September 5, 2020 0 Comments

6 EASY WAYS TO DETERMINE IF YOUR CONTENT IS ATTRACTIVE

You create content.

You share it with the whole world and hope to interest your audience.

But how do you know if it actually works?

What signals will help you determine if your content is really interesting?

This article provides valuable tips to help you determine how well your content is engaging your audience.

WHAT IS MEANT BY “ENGAGING CONTENT”?

Let’s put ourselves in the reader’s shoes for a moment.

They may not know the exact definition of “engaging content”. However, the reader at first glance will distinguish it from content that doesn’t generate absolutely any interest.

If your site visitor doesn’t like your content, it will simply leave you.

There are tons of places potential subscribers can go – for example, your competitor’s blog.

But…

If visitors read content that interests them, answers questions, or simply entertains, they’ll do something. For example, share it or leave a comment.

While these actions require minimal effort from your audience, you still have to try hard to deserve them.

Now let’s look at a few ways to determine the attractiveness of your content.

ARE READERS SHARING YOUR CONTENT?

The number of reposts of an article or any other content is one of the first metrics that marketers use to measure user engagement.

Naturally, we all want people to like our content so that they are eager to share it with their surroundings.

Reposts help your audience grow organically by providing more “social proof” for your content.

So how often do people share your content?

The answer to this question will help you understand if it resonates with your target audience.

A large number of reposts means that you’ve managed to create interesting content.

Lack of reposts usually indicates that you are not meeting the expectations of your audience.

However, take your time thinking about why your content isn’t good enough. The first step is to make sure that you give your readers the easiest way to repost.

If your resource lacks intuitive social media buttons located in a convenient and visible place, your readers are unlikely to start looking specifically for them in order to repost.

DO READERS LEAVE COMMENTS UNDER YOUR BLOG POSTS?

 

You just need to look at the blog comments section to understand a lot about reader engagement.

Do you feel like nobody ever reads your posts? Or, on the contrary, do many comments appear under them, and active discussions flare-up?

In the second case, you are doing everything right – keep it up!

If there are no comments, encourage your readers to write them. For example, ask them questions. Be sincerely interested in their feedback and opinions, and be sure to respond to comments received. Involve commentators in further discussion of the topic of the article or post.

We always respond to readers who take the time to leave a comment on our blog. In our opinion, this is a great way to build relationships with people who are interested in reading our articles and following our work.

Also Read: 5 Simple Ideas On How To Use Interactive Content

If you develop relationships with people who read and comment on your content, they are more likely to continue to do so in the future.

ARE YOUR ARTICLES READ TO THE END?

Do you know how much of your content people actually read?

Unfortunately, the statistics are unlikely to please you. On average, people read about 20% of the content on a page simply because they are not reading it, but rather skimming through the content.

If you manage to surpass this tiny value, you can be sure your content is truly engaging.

Now let’s find out how you can check this:

  1. Time spent on the page. This indicator in Google Analytics or Yandex. Metrica shows how much time users spent on a page who viewed more than one page. If someone comes to your resource, reads an article, and leaves immediately, the counter will not be able to find out how much time the person spent reading it. Time spent on-page is a useful metric (the higher the better), but you should understand that it reflects information about only a small percentage of your audience.
  2. The number of pages per session. Another useful metric to help you determine if your site is interesting to visitors beyond the article that brought them in. If the content on your resource is attractive, then readers will be more enthusiastic about moving to other pages.
  3. Scroll depth.  Using the scroll map feature, you can see how far visitors have scrolled the page – in other words, whether they are reading the entire article

ARE PEOPLE SUBSCRIBING TO YOUR EMAIL NEWSLETTER?

How many people are subscribed to your newsletter?

We will assume that you are asking your readers to subscribe to updates at the end of your articles, in the blog sidebar, or through special fields in the middle of your content to generate leads.

However, how often and how many people subscribe to your newsletter?

The constant influx of new subscribers is a good sign that your content is interesting!

So how do you track the number of subscribers to your mailing list?

With a tool like Mailchimp, you can grow your mailing list as well as easily track the effectiveness of forms in terms of conversion. It integrates with Google Analytics and monitors the referral page for each new subscriber. With tools like this, you can determine which content elements are driving the most conversions.

Here’s a pro tip for getting more followers:

Offer content upgrade!

A content upgrade is a bonus content that you create for a specific blog post and then offer readers to access it in exchange for an email address.

If the number of subscribers to your resource is decreasing, then it is quite obvious that your content is not interesting enough or valuable for readers.

ARE YOUR CONTENT BEING REFERENCED?

If your site is often linked to, it says a lot about its quality. To achieve this, you must create truly useful content!

It also means your readers are engaged enough to share your content link with other people.

With this in mind, remember to regularly check the number of backlinks to your content. 

By tracking backlinks to your site, you can identify specific pieces of content that your readers are most likely to share.

ASK YOUR SITE VISITORS A QUESTION

 

One of the best ways to understand your site visitors and get their opinion on the content you publish is to reach out to them directly with a small survey.

The feedback received in this way will directly speak about the quality of your content and help you optimize your work.

OUTPUT

Keeping your audience engaged is challenging given so much content. Modern people strive to satisfy their needs as soon as possible. If they fail to quickly benefit from your content, they will leave and probably never return to your site.

However, if you keep a close eye on the metrics mentioned in this article and continually create new content based on the interests and needs of your audience, you will give visitors a good reason to stay on your site.

Are there other ways to check if people are interested in your content? Feel free to share them in the comments below this article!

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Vikas August 31, 2020 0 Comments

7 Deadly Signs Of Digital Marketing

Digital marketing is a term that describes all of the strategies for communicating with customers through the Internet, mobile phones, display ads, and other types of digital media. The need to meet the diverse needs and expectations of so many different consumers from a huge number of different channels poses a number of unique challenges for companies trying to understand all this and form an effective development plan.

With so many nuances to consider to create a working digital marketing strategy, it’s no surprise that many make mistakes. In this article, we will provide examples of the most dangerous of them, as well as learn how to avoid them.

DEADLY SIN NUMBER 1. CREATE AD TITLES WITHOUT USING TARGETED KEYWORDS

 

If a user has entered certain keywords into the search bar, he or she is more likely to click on an ad with that particular phrase in the title. This feeling is familiar to many – sometimes it seems as if advertising on the Internet reads thoughts and knows exactly what you want to find. At the same time, the lack of suitable keywords in the headline can lead to the fact that customers will ignore the ad, considering it completely inappropriate to their needs. This can happen even if it appears in search results for a phrase for which you have optimized the text. Is this fair? Not really, but it’s human nature.

DEADLY SIN NUMBER 2. CONTENT CREATION SLIPSHOD

Online shopping these days usually means a detailed study of offers. Customers want to make sure they are getting a good deal from a trustworthy seller. Nobody wants to deal with shady companies. Outdated or irrelevant content is the main hallmark of such a company. Today, corporate blogs are an important resource for consumers, as they not only measure your reliability but also know if you know your industry well. Potential clients are looking for fresh content that explores current trends and approaches. Inappropriate content on a company blog will scare off serious buyers.

DEADLY SIN NUMBER 3. EMOTIONAL SOCIAL MEDIA POSTING

 

In everyday life, it is very easy to indulge in emotions and say something that can negatively affect the success of your business. This also applies to the digital world, but with the difference that a tirade published on a social network will quickly be taken apart into quotes. Screenshots of your post will be used by competitors for a long time and scare off potential customers. Remember that social media marketing efforts build your brand image. Do your best not to damage your reputation. A quick tip: If you tend to lose your temper, then try to stay away from your social media accounts until you cool off.

DEADLY SIN # 4. IGNORING CUSTOMERS IN THE LOCAL MARKET

Many people view the Internet as a global tool. Until recently, companies often didn’t put much effort into local SEO optimization. In some areas of activity (especially in the case of physical stores), it is obvious for everyone to engage in promotion among the local population. However, all businesses can benefit from local SEO optimization, as many consumers prefer to shop at their closest locations. Geo-optimize your search engine to attract local customers, and aim to generate positive online reviews for your brand. Also, customize your Google My Business page and Yandex. Directory so that customers can see your phone number,

DEADLY SIN # 5. USING WEAK OR INEFFECTIVE CALLS TO ACTION

Like a weak handshake, a bad call to action in ads, blogs, or social media posts can give customers the wrong impression. As a rule, people do not want to be pushed around, but at the same time, they love to be carefully guided in the right direction. Potential clients don’t like being forced to guess what exactly needs to be done to start working with you. Don’t be shy – tell them bluntly that they should “click on this link right now to get a 50% discount!”

DEADLY SIN NUMBER 6. LACK OF BRAND MENTIONS MONITORING

When you finally start advertising your company online, you will become one of the reasons for the discussion. Sometimes online discussions are more like threats. People on the Internet tend to behave aggressively – and more often than in real life because they feel safe thanks to anonymity. When some customers get upset or feel like you did something wrong to them, they may try to generate a wave of hatred against your brand. The best approach for you is always to deal with these situations quickly, honestly, and professionally. It is imperative that you find out about them as soon as possible. Delayed reaction to pouring slop on your company can only make the situation worse. Track mentions of your brand and stays on top of what people think of you.

DEADLY SIN # 7. TRUST THE WEBSITE DESIGN TO INCOMPETENT PEOPLE

 

You should not trust the development of a site to a friend or relative if he is not a professional web designer who knows how to work with SEO specialists and knows how to increase the site’s ranking in search results. Your resource should have a user-friendly design that meets modern trends and standards – then search engines will definitely not ignore it. On top of that, your site needs to be mobile. A huge number of customers who are ready to make a purchase immediately use smartphones to search. Don’t force them to go to your competitor just because your site has too small text or awkward buttons.

OUTPUT

The above list only covers the most common digital marketing mistakes. However, online promotion is a full-fledged job that requires constant attention. It can be alleviated with free website analysis and professional consultation tools, but it takes a lot of work to achieve and maintain online success.

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Vikas August 7, 2020 0 Comments

Comparison Of Organic Promotion & Paid Promotion In Social Networks

This post is about Organic Promotion and Paid promotions. People say that the best things in life are free. This saying never seemed right to us. Of course, something is really available for free – love, sunshine, fireflies, and many other wonderful things. However, you can also buy a lot of good for money: for example, nunchucks, a bicycle or a disk with the cartoon “Kung Fu Panda 3”.

Given this, it is sometimes difficult to unambiguously determine which things are better – paid or free. At least when it comes to social media marketing. Between the adherents of organic and paid promotion, disputes are still ongoing. Both options have both strengths and weaknesses.

On this page, we will try to understand in detail the features of each method and study their main advantages and disadvantages.

ORGANIC AND PAID PROMOTION ON SOCIAL NETWORKS

You can identify the main difference between organic and paid promotion in social networks by the name of these methods. Publication of organic posts on social networks is free and is usually used to attract subscribers and people with whom you want to share the information received. Paid content on social networks is available to a wide audience outside of your subscribers, but this way of promotion requires an investment of money.

Organic and paid posts on social networks have their advantages and disadvantages. Below we decided to list the most basic pros and cons of each of these types of marketing.

BENEFITS OF ORGANIC PROMOTION ON SOCIAL MEDIA

It is more cost-effective.

In theory, maintaining organic activity on social networks is absolutely free. Publishing posts on Facebook, Instagram, Vkontakte, does not require any costs. All the expenses that you incur will be associated with the work of interacting with your community and creating content for filling channels on social networks. You can delegate these tasks to dedicated team members, freelancers, or agencies. They can also be included in the daily duties of some employees.

One way or another, the implementation of organic promotion in social networks does not require immediate investment. If your budget is limited and you are confident that you can create high-quality and thoughtful content, then this type of marketing will be most suitable for you.

It allows you to interact with customers and help them directly.

ORGANIC PROMOTION
Social networks are an excellent platform for constant interaction with customers and the provision of services to them. A competently promoted and active profile on the social network provides users with an accessible and official place to post questions, complaints, and compliments. If you can allocate time and resources to constantly respond to most (if not all) customer requests, then you will get a big return on your investments in organic promotion on social networks.

It helps shape brand identity.

Using company profiles on social networks, you can express a certain personality of your brand. Your accounts can increase your return on marketing investments through witty posts, helpful tips, and more. Customers will begin to associate good qualities with your brand. For example, the Taco Bell profile on Twitter is famous for its corporate identity, which the fast-food chain has established thanks to its interaction with the audience and the publication of funny content.

DISADVANTAGES OF ORGANIC PROMOTION ON SOCIAL MEDIA

It may take too much time.

Constantly creating first-class content and actively interacting with the audience is far from easy. You will not be able to quickly complete this task during the lunch break. This approach requires full-time employment and significant effort. If you do not have dedicated team members or you do not use outside help, it can take a tremendous amount of time to maintain activity on social networks.

Algorithms are unstable and difficult to understand.

The content that your audience sees on social networks is determined by the algorithms. They are designed to sort publications by relevance and potential benefit to the subscriber, rather than by time of publication.

The success of an organic social media marketing strategy depends on your ability to deliver content to existing and potential customers. That is why it is very important to understand how the algorithms involved in social networks work. Unfortunately, in words, it is much easier to do than in practice.

Social network algorithms are not always easy to understand and master. Even if you succeed in doing this, they are very likely to change. It can take a lot of effort to learn the principles of these algorithms and to adapt to them when creating content for social networks.

It’s less flexible in terms of reach

Reaching your audience from your organic marketing efforts on social media depends on how actively your content is distributed by subscribers. This means that you can only promote anything directly to your audience and the people with whom they share. You will not be able to distribute content among a specific demographic group or specific types of users, which is possible thanks to paid publications on social networks.

THE BENEFITS OF PAID PROMOTION ON SOCIAL NETWORKS

You can target specific users to increase your audience reach.

Paid advertising on social networks allows you to accurately identify and reach certain demographic groups of people who will be most susceptible to your offers. You can sort users by categories such as location, age, gender or interests, and place targeted ads on your social networks. This gives you the opportunity to reach out to potential customers who are more likely to be interested in your offers.

Its payment model fits any budget.

Paid promotion on social networks is made in such a way as to fit almost any budget. As a rule, pay per click (PPC) is charged, that is, you only need to pay for clicks or those impressions of ads with which users directly interacted.

Many platforms allow you to limit the budget for showing ads, so you will never spend more than you expect. In addition, advertising for certain target audiences can be cheaper than for others, which allows you to strategically place ads to satisfy various potentially profitable niches.

The results will be noticeable faster.

Organic promotion in social networks involves long-term work, and also requires effort and the development of a marketing strategy. You will have to create content in accordance with the algorithms of social networks, look for ways to interest potential customers, and actively work to keep existing subscribers and attract new ones.

Paid promotion on social networks allows you to avoid the whole process and instantly place ads in the advertising channels of potential customers.

THE DISADVANTAGES OF PAID PROMOTION ON SOCIAL NETWORKS

Return on investment may be negligible

Paid promotion on social networks is ideally described by its name. Regardless of the size of your investment, you still spend money. Funds can be wasted if your marketing efforts prove ineffective. By constantly experimenting and failing with paid advertising campaigns on social networks, you essentially burn money. This happens quite often.

If you own a small business and you do not have the knowledge and skills necessary for the effective coordination of your strategy for paid promotion in social networks, you risk wasting resources that can be more successfully distributed between other forms of marketing.

You may face high competition

Social media marketing is far from secret development. According to Statista, in 2019, approximately 91 percent of all US companies to some extent bought paid placements on social networks.

To succeed in a highly competitive environment, you will have to put up with high CPC to achieve targeted demographics. You also need high-quality and attention-grabbing content to really benefit from the money invested in advertising.

It requires close attention

Paid promotion on social networks is rarely unchanged. It must be constantly monitored, analyzed, and subsequently adjusted to get the most out of it. Many platforms offer analytics tools that measure the effectiveness of ads. This data is not trivial and cannot be ignored. You will have to carefully analyze them.

Thanks to this, you can understand how to better structure your ads – but sometimes it can be difficult. Paid social media posting is usually only as effective as the amount of effort you put into it. And in many, if not most cases, it will take a significant part of your time to optimize it.

ORGANIC AND PAID PROMOTION IN SOCIAL NETWORKS: RESULTS

It is impossible to determine which of these promotion methods is better. Both methods are great for different enterprises with different priorities in different situations.

Also Read: 8 Newbie Mistakes When Launching Ads On Instagram And Facebook

If your business does not have a budget to implement a full-fledged paid promotion strategy on social networks, try focusing on an organic approach. Create first-class content, improve profiles on social networks, and actively interact with your customers on the Internet.

However, if your business has a significant marketing budget and it desperately needs to immediately attract new customers, you should give preference to paid promotion.

Ideally, you should find a way to combine both methods into one common promotion strategy on social networks. Use paid placements to quickly increase brand awareness and attract an audience to your profiles.

Once you have a decent number of subscribers, use high-quality organic content and an active presence to attract their attention, turn them into customers, and maintain long and profitable relationships with them.

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Vikas July 14, 2020 0 Comments

5 Simple Ideas On How To Use Interactive Content

Interactive content is a good way to attract attention and revitalize your familiar publications. Interactive content makes your audience more involved in the process, increases the number of clicks, and provides more opportunities for learning and enjoying your publications.
Interactive content includes any content that the user can click on, respond to, or act in any other way. These pieces of content require more effort (and sometimes money) to create, but users spend more time on them and get more benefits.
To give you something to ponder, consider five varieties of interactive content.

TESTS / SURVEYS

 

Tests and surveys are an economical way to create interactive content. Think about it – how many times have you stopped on content to find out which pizza you like?

Tests can be fun and help your audience determine what they need, and this, in turn, can be an opportunity for you to offer a product or service. They can immerse you in the minds of your audience and create double content (once when you publish, and another when publishing the results).

Another advantage of tests and surveys is that they can show your audience that there is feedback, and their opinion is important to you.

Twitter, Facebook pages, and groups, Instagram stories already have built-in polls that you can use. Each of them allows you to add several answer options (polls on Facebook allow you to add photos and GIFs as answer options).

As soon as someone votes, they will be able to see the results of the survey. In Instagram Stories, you can use the poll sticker to create a two-choice survey that will last 24 hours.

If the network on which you want to conduct a survey does not have built-in tools for conducting a survey, you can always write your own options in the headline and ask the audience to comment on the corresponding post. You can also conduct surveys on the landing pages of your site.

CONTESTS / PRIZE DRAWS

 

 

Traditional contests and sweepstakes are also great examples of interactive content and can be a great way to attract more audience attention.

Besides the fact that you can ask people to comment on the post, or share the record of the draw on Facebook, Instagram, you can just hold a draw, ask to follow the link or invite a friend, and also invite the audience to answer the question in the comments.

Make sure that your prize is associated with the brand, and remember that you will succeed.

 

INTERACTIVE INFOGRAPHIC

 

It may be more expensive to create, but it is very interesting for the audience.

Interactive infographics and other content elements can include pop-ups, draws, additional content, etc. In addition, they can be an excellent tool for educating an audience in your particular industry or contain a product overview.

INTERACTIVE VIDEOS

 

 

Interactive video is another great way to use interactive content, which guarantees the greatest audience reach and interaction with any type of content.

Also Read: How to Create a Content Plan For Social Networks

Interactive videos can include click-throughs on landing pages, practical jokes, or the playback of specific information based on a user’s choice. For example, YouTube allows you to get a viewer to subscribe to your channel, watch a video or playlist associated with it.

These are just some of the ways in which you can use interactive content to increase user interaction, and as we all know, this interaction is becoming increasingly important in order to get traffic from social networks.

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Vikas June 20, 2020 0 Comments

HOW TO USE DIGITAL MARKETING IN 2021

Digital marketing is an industry in which everything changes at lightning speed.

Every year new trends appear, and old ones go into oblivion. Today it is hardly possible to find a company that would not invest in marketing activities. Software development agencies, e-commerce sites, and even your favorite coffee shop around the corner — all these businesses use various means to promote their business.

In the current realities, it is important to develop a complete digital marketing strategy in order to maximize productivity and minimize costs. Let’s take a closer look at the most important nuances and find out what is needed to organize successful advertising in 2021.

WHAT IS DIGITAL MARKETING AND WHAT IS IT USED FOR?

Digital marketing covers all marketing activities carried out on the Internet. It includes a number of promotional efforts, including:

  • content marketing;
  • Email marketing
  • social media marketing;
  • paid advertisements.

Consumers spend a lot of time on the Internet. People use it for entertainment, sit on social networks, and search for information. In most cases, the Internet is the best medium to reach the target audience.

Digital marketing forms the basis of all marketing activities of the company. By using it, you can remain competitive. Moreover, customers hope to interact with their favorite brands on the Internet and expect companies to invest in marketing.

THE MAIN TYPES OF DIGITAL MARKETING

As noted earlier, digital marketing includes various types of activities. Companies deal with them to attract new customers and retain existing ones. Let’s look at the main types of digital marketing that are relevant in 2021.

Search engine optimization

You’ve probably heard at least out of the corner about SEO. This is a set of measures aimed at optimizing the website and its content in order to increase its ranking in search engines.

Search engine optimization includes both in-page (performed directly on the site) and off-page (performed outside the site, but in relation to it). Internal SEO usually involves working with keywords, meta tags, and other elements. External optimization includes link building, guest posting, etc.

DGW_SEO

Content marketing

Content marketing is directly related to SEO. The main goal of this marketing activity is to increase brand awareness through various content, including:

  • infographics
  • Blog posts
  • e-books;
  • technical descriptions.

For example, if your company provides software development services, you can write the article “How much does it cost to develop an application?” and using it to tell blog readers about the methods of work of their enterprise.

Social Media Marketing

Promoting a brand and content through social networks is a common practice for both large and small companies. Depending on the type of your business, you can use Facebook, Twitter, LinkedIn, Instagram, TikTok, and other platforms. The content you share on social networks should be fun, interesting, and as formal as possible. Companies often talk about interesting working methods and the people who use them.

Pay Per Click (PPC)

Pay-per-click ads are extremely effective and deliver great value to companies that use them wisely. In addition to the popular Google Ads service, almost all social networks offer such services. You can run paid advertising campaigns on Facebook, Twitter, LinkedIn, and even Quora.

Affiliate marketing

Affiliate (affiliate) marketing is a type of marketing activity in which you pay other people or companies to promote your services and attract new customers. It is based on providing your partners (affiliates) with links that redirect users to your site. For this, you pay either a certain percentage of the revenue earned from each attracted customer or a fixed amount for certain user actions.

Email Marketing

Although some predict the imminent death of Email marketing, today it brings no less significant results than several years ago. Companies use it as a way to communicate with their audience, as well as to promote content, provide discounts, announcements of holiday sales, invitations to events, and much more.

DGW_Email marketing

Influencer marketing

In 2020, the number of users of social networks around the world exceeded 3.8 billion. This is the best way to reach the target audience for companies from many areas of business, including e-commerce, fashion, and lifestyle.

Although it can take a long time to create your own group of dedicated followers on Facebook or YouTube, it will help you speed up the process of increasing brand awareness.

Influencer marketing implies collaboration with opinion leaders (influencers) – people or organizations that are widely known for their expert level of knowledge and have a social impact on certain groups of people. When choosing these authorities, you need to study how much your target audiences intersect.

DIGITAL MARKETING 2021: FINDINGS

Given the thousands of companies that offer the same services and products, it is more important than ever to invest in marketing. There is a saying that if a business does not advance on a worldwide network, no one will know about it.

Digital marketing is an integrated approach to company promotion, which requires the participation of a number of specialists. Nevertheless, small and medium-sized enterprises can choose up to three types of advertising and focus all their efforts on them, and after some time move on to others.

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Vikas June 15, 2020 0 Comments

How to Create a Content Plan For Social Networks

Creating a content plan for social networks is difficult for many, but this task only seems very difficult than it actually is.

What is a content plan?

A content plan is a public resource (a document, if you prefer to use tabular forms) that project participants can use to plan all activity on social networks. This resource should visualize how your content marketing strategy is implemented in the short term (current week) and long term (up to a year).

The most convenient option is a calendar-based format. Creating long and massive post lists is tedious and costly. Each time, adding situational content, you have to make sure that the established order does not turn into chaos.

The purpose of planning in content marketing is to achieve maximum consistency for the work of project participants. Duplication of tasks and unexpected situations when someone from the team is not up to date with current plans cannot be allowed.

Business promotion in social networks should be consistent with the current tasks of the company. Marketers need to understand what they should talk about throughout the year and how this is consistent with sales plans.

The content plan should take into account not only the tasks of the sales department. You need to plan content around key events and important calendar dates.

Are social networks a sales channel or a communication channel?

Of course, it’s nice to receive orders from social networks, but this is not an end in itself. Social media are not direct sales channels, they are communication channels with the target audience. You need to arouse interest in your project, gain the trust of subscribers, and talk about what excites them and causes an emotional reaction. Therefore, we need topics that will become the basis of the content plan.

Content Plan Categories

Categories of the content plan allow you to systematize the planning of publications and control the progress of business promotion. Downtime and gaps in content marketing should not be allowed. If readers trust you, they will wait for useful information on a regular basis. Any gap can lead to a loss of interest. Therefore, the content plan should have the function of informing project participants about the dates for which a new post should be ready.

Consistency is critical to the success of any content project. Creativity and exciting ideas for social networks are important, but without planning and teamwork, it’s hard to move in the right direction. Relying only on sparkling ideas is a bad tactic. Who quickly ignites, it quickly burns out!

Promotion in social networks is based on a constant and regular basis, taking into account headings (main topics). The more marketers plan, the more effective the target audience is, the greater the flow of potential customers.

Key Success Factors for a Content Plan

Regardless of how long you plan to publish (weekly, monthly, or quarterly: it depends on the pace of development of the industry in which the company operates), there are four factors that determine the success of promotion on social networks.

  1. The content plan should be available to all project participants. And although not everyone will be able to edit the publication calendar, everyone should at least know what topics are planned. Remember, access to the content plan should be open to every project participant.
  2. A content plan is a living document. It must change and grow in accordance with the important milestones of the business and the world around it.
  3. There is no standard approach for creating a content plan. There are a huge number of techniques and templates. A company’s marketer can rely on his experience, but we will share our proven approach to promotion on social networks.
  4. A content plan template should provide an opportunity for collecting creative ideas. You cannot focus only on weaving tasks that can be implemented immediately. Promising ideas should be preserved, so that later at a convenient time to return to them and try to implement them.

The factors that influence the success of promotion in social networks are simple and understandable. Now we need to figure out how to put them into practice.

How to create your own content marketing calendar plan in 3 steps?

Stage 1. Define how to automate content creation and reduce your workload

Continuous work to create new content will be time-consuming. It’s easy to miss important points in this stream of affairs. Therefore, promotion in social networks should be based on existing content. It makes no sense to start from scratch all the time if you have your own corporate blog, which allows you to give more detailed answers to potential customers.

Also Read: Content Optimization Keyword Research Tips

A regularly updated corporate blog is a valuable resource for planning. Pull out important fragments from ready-made articles, and use them as the basis for new posts on social networking pages.

Be creative when choosing a form for presenting information, and such tactics will increase the reach and engagement of the audience. 

How can I save more time on creating content?

  • Slideshow: Make quotes from blog articles to create consistent slides. They can be used as the basis for video and gif-animation.
  • Statistics: Create news and infographics from your statistics or analytical studies. It is always interesting and in demand! But be careful, observe ethical standards and confidentiality (you must selectively publish information relating to the “internal cuisine” of the business).
  • Consumer experience: use the feedback of customers who have already used your service and rated it positively. Make it a blitz interview.
  • Reports and studies: it makes no sense in social networks to publish large fragments if your subscribers are flipping through a feed on their mobile phone. Make a series of publications, this tactic will reach more people.
  • Old posts: collect your notes. This tactic reminds you of the important milestones in your business. Make minor changes or combine several old posts of the same rubric into one new super post.

“Reproduction” of content avoids the situation when there is a constant need to generate millions of new ideas for posts. This approach will help fill in the gaps in the content plan. One unit of useful content can spawn multiple posts. Thus, you automate the creation of useful content.

2 stage. Create your own “TV show”

Impressions of thematic posts in social media feeds should be predictable. Your audience should recognize their benefit and each time count on a portion of valuable information.

Marketers should think like TV people and create a content plan in the image of a television program. 

There are three types of content that are required to be used in content marketing. Therefore, they must be present in the content plan and be the basis for promoting a business on social networks.

  1. Primetime show. These are large-scale, constantly operating content projects that have the same theme and format. They should be focused on a large audience, otherwise it makes no sense to spend your time and extra effort. What formats are suitable for prime time shows? This can be streams, videos, a series of webinars, white papers, reports, etc. How often to use the show in prime time? At least twice a month. They should be the first to get into the content plan.
  2. Special reporting. These content projects are planned on a quarterly basis. It should be about topics that concern the audience. This can be done in the form of interactive content or in the form of trend analysis, the purpose of which is to increase engagement and get feedback from subscribers.
  3. Regular topics. This is the basis of communication in social networks. Emotional posts can be very different from the main canvas of promotion and have a situational character. An important criterion for publication is the relevance of the information. It is like a news channel in a television program that maintains a keen interest in a communication channel.

3 stage. Plan, organize, publish, promote, track, and analyze.

Regular meetings with project participants should be included in their calendar plans. Discuss the goals and objectives of the current moment. Each new publication should pursue clear and concise goals. It can be like, repost, comment, or click on the attached link. Collect statistics and compare rubric performance. Analyze the change in the number of subscribers and their interests, compare your advertising campaigns in terms of time: month, quarter, year.

Summary

Now you can create your own calendar of publications on social networks. The actual filling of the content plan will happen quickly enough, as soon as you decide on the rubrics and create a TV program template.

Good luck!!!!

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Vikas May 28, 2020 0 Comments
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