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How To Make Money On Affiliate Programs On The Internet

Hello dear readers! Today I’ll tell you how to make money on affiliate programs on the Internet! This is a bit belated article because various affiliate programs have been around for a long time. They continue to work, and partners continue to earn money successfully. I will say right away that to earn money on affiliate programs you will need your public or website that has traffic. But, as I found out recently, many do without it, below I will tell you how. In general, in today’s article, I will share with you the colossal experience I have accumulated over many years of how to make money on affiliate programs on the Internet.

What is an affiliate program and how does it work

For many site owners, affiliates are almost the main source of income, for someone they occupy a decent part of the income, in addition to AdSense and YAN. I was no exception in this system of earnings and also have been using affiliate programs for many years. Next, I’ll tell you what.

What is the essence of affiliate programs

By participating in an affiliate program, you receive money for some actions that a user who clicks on your affiliate link from your site or group (Vkontakte, Facebook) will take. This action may be:

  • Registration on the website.
  • Newsletter subscription.
  • purchase or order of goods or services (information and training courses; services for providing, for example, legal or accounting services, and of course online stores).

Example: You post a bank affiliate program on your website. Your readers follow the link and apply for a loan at this bank. You are dripping, for example, $700  for each person who issued a loan through your website. And if you have a thematic site on loans and high attendance, then you can imagine how much you will earn on this affiliate program. And the most interesting thing is that you do not need to engage in advising clients, or hiccup and purchase popular products. All this is done by your partner, and you only get a percentage of this.

How the buyer/customer who came from you is recorded

For those who are just getting acquainted with affiliate programs, a logical question arises: how does a partner know that a client has come from you? Everything is simple. We live in the 21st century and our computers, or rather browsers, record our movements on the World Wide Web by storing cookies (kookie). The partner will see that the transition to the affiliate program was made from your Internet resource, after which you will receive the agreed reward.

Commission amount

The amount of remuneration for all is different. Someone is ready to give you 100% of the sale, in return for the customer’s return data (contacts, mail). Someone pay 10%, and someone 70%.

But there is a pattern:

  • Information products (training courses, training, video tutorials, etc.) the size of payments – from 50%.
  • Product affiliate programs – no more than 40%.

How to withdraw money from an affiliate program

Automatically.
Manually.
In some affiliate programs, money is automatically withdrawn upon reaching a certain amount ($ 300, $ 1,000) or after a month. In order for the money to be withdrawn automatically, the service will require you to attach a wallet (for example Yandex Money ) to which it will withdraw the money you earned.

How to choose the affiliate program

There are many affiliate programs. When choosing a program, rely on your audience, the subject of the site or group. On the women’s website or group, you can place an affiliate program for cosmetics, jewelry or clothing. But there is general thematic. For example, games, or dating sites. In general, there is a lot of choices, the main thing is to try and select for your audience.

How to register for an affiliate program

Having decided on an affiliate program, you do not know what to do next. Everything is simple:

  • Register on the seller’s website of the product (service), as well as in its affiliate program. It is important to indicate your real data so that there are no difficulties with the withdrawal of money.
  • Register in electronic payment systems convenient for you (YandexMoney, Qiwi, Webmoney, etc.).
  • Get your unique link and additional materials from your partner (promotional codes, if any).
  • We promote and distribute your link in all ways convenient for you.

Types of Affiliate Programs

  • Disposable – you once sold a product (for example, an information course, training, lesson) and that’s all, that’s where your earnings from this affiliate program are over.
  • Reusable – you get a percentage of the company’s income that it received from the person who clicked on your link. Here your relationship with a partner is longer.
  • Regular – perhaps the most profitable and convenient and stable type of cooperation. Referrals regularly say monthly pay a partner company a certain amount of money for using their service. You get a percentage of this payment also every month.

Types of partnership affiliate

So, one of the first things that interests us in the affiliate program is what makes up earnings. Be careful and pay special attention to this.

  • Pay per click ( pay – per – click , PPC or cost – per – click , CPC ) is one of the lowest payments. It does not exceed more than three cents per transition. The thing is that you only pay for the passage of a potential client by reference. It does not affect whether he bought the product, ordered the service or not.
  • Pay per impressions ( pay – per – impression , PPI ) – the low pay rating continues to pay per impressions. In this case, it does not affect whether someone clicked on the link or not, you are paid only a couple of bucks for about 1000 impressions. Consider how many visitors you need on the site or in public to make a decent profit on this.
  • Payment for committed actions ( cost – per – action , CPA or pay per action , PPA or pay – per – lead , PPL ) is already more interesting. Under these conditions, you will be paid for those actions that the client clicked on the affiliate link: registration on the site, filling out a questionnaire or application for a loan, downloading a file. The remuneration here is already bigger, but you can think about earning.
  • Payment for making a purchase ( pay-per-sale, PPS or c ost-per-sale, CPS ) – people who click on your link must buy a product or service offered by a partner before you receive your reward. In many ways, the reader of your site to buy a particular product or service depends on you, on how you place a call to action. This is all in your interests, as the amounts here are completely different, you can earn much more on this. Here you can already talk about the percentage of profit (from 10% – 100%).
    To say that some of these types of partnerships is more profitable is not right. If you make your own efforts, then on any of the above conditions, you can earn decent money.

For More Infomation How to Make Money Online Enroll Our Course : Advanced Digital marketing Course

 

Pros and cons of earning affiliate programs

Pros:

Simple and affordable. In order to earn money on affiliate programs, you do not need special knowledge of the code or anything else. Everyone, not even the most advanced PC user, has the skill of placing affiliate links, and talking about site owners is generally not worth it. I registered with the affiliate program – posted a link – received money. You do the work once and continue to make a profit all the time.
Profit. It’s really possible to earn on an affiliate program. The issue of price. Someone from the first days earns $ 2,000, and someone 300 $ per month. It all depends on you. I repeat, for many in the article “revenues”, affiliate programs take the second and even the first place.
No investment required. This is especially true for owners of their own sites, blocks, publics. You are not wasting anything but your time.

Cons :

Risks. As with any business, there are also risks. So for example, if you stay in a paid public, you will not get the desired result. Or by clicking on your link, payment will occur directly with the seller, and not through payment systems.
Unstable income. Do not forget that in the period from May to September there is low activity on the Internet, and on the contrary, before the New Year, people are more solvent and ready to say goodbye to their money. Do not forget about seasonal goods: heaters are not sold in July.

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Vikas December 1, 2019 0 Comments

Robots.txt file – what is it and why is it needed?

Today we will take a closer look at the robots txt file – what it is, why it is needed and how to work with it. The term robots txt is described on many sites and blogs. However, everywhere articles on this topic differ significantly from each other. But because users are confused in them, like a fish in networks. 

Robots txt file – what a terrible beast?

Robots.txt is a file. This is a standard text document saved using the UTF-8 encoding. It is created specifically for working with protocols such as:

  • https;
  • https;
  • FTP

The file carries an important function – it is needed in order to show the search robot what exactly needs to be scanned and what is closed from scanning.

All the rules, requirements, recommendations that are indicated in robots.txt are relevant only for a specific host, as well as the protocol and port number, where the file described by us is located directly.

By the way, robots.txt itself is located in the root directory and is a standard text document. Its address is https://admin.com /robots.txt., Where admin.com is the name of your site.

In other files, a special mark Byte Order Mark is put or it is also called the abbreviation for PTO. This mark is a Unicode character – it is required in order to establish a clear sequence of read information in bytes. The character code is U + FEFF.

But at the beginning of our robots.txt, sequential readability is neglected.

We note directly the technical characteristics of robots.txt. In particular, the fact that the file is a description in a BNF form deserves mention. And RFC 822 rules apply.

What exactly and how does the file process?

Reading the commands indicated in the file, search engine robots receive from the following commands for execution (one of the following):

  • scanning only individual pages – this is called partial access;
  • scanning the entire site as a whole – full access;
  • ban on scanning.

When processing the site, robots get certain answers, which may be as follows:

  • 2xx – the site was scanned successfully;
  • 3xx – the robot goes on forwarding until it succeeds in receiving another answer. In most cases, this requires five attempts in order to find an answer that will differ from 3xx. If no response is received in five attempts, a 404 error will be recorded;
  • 4xx – the robot is sure that it should scan the entire site;
  • 5xx – such an answer is regarded as a temporary server error, and scanning is prohibited. A search robot will “knock” on a file for so long until it receives an answer. At the same time, a robot from Google evaluates the correctness or incorrectness of answers. In this case, it should be said that if instead of the traditional error 404, a 5xx response is received, then in this situation the robot will process the page with the answer 404.

Robots txt file directives – for what purpose are they needed?

For example, there are situations when it is necessary to limit visits to robots:

  • pages containing personal information of the owner;
  • pages on which these or those forms for information transfer are placed;
  • site mirrors;
  • pages that display search results, etc.

How to create a robots txt file: detailed instructions

You can use virtually any text editor to create such a file, for example:

  • Notepad;
  • Notebook;
  • Sublime et al.

This “document” describes the User-agent instruction and also indicates the Disallow rule, but there are other, not so important, but necessary rules / instructions for search robots.

User-agent: to whom it is possible and to whom not

The most important part of the “document” is the User-agent. It indicates exactly which search robots should “look” at the instructions described in the file itself.

There are currently 302 robots. In order not to register each individual robot in a document personally, you must specify the entry in the file:

User-agent: *

This mark indicates that the rules in the file are oriented to all search robots.

Google has the main Googlebot search engine. In order for the rules to be designed only for it, it is necessary to write in the file:

User-agent: Googlebot_

If there is such an entry in the file, other search robots will evaluate the site materials according to their main directives, which provide for the processing of empty robots.txt.

Yandex has the main Yandex search robot and for it, the entry in the file will look like this:

User-agent: Yandex

If there is such an entry in the file, other search robots will evaluate the site materials according to their main directives, which provide for the processing of empty robots.txt.

Other special search robots

  • Googlebot-News – used to scan news posts;
  • Mediapartners-Google – specially designed for the Google AdSense service;
  • AdsBot-Google – Evaluates the overall quality of a specific landing page;
  • YandexImages – indexes Yandex pictures;
  • Googlebot-Image – for scanning images;
  • YandexMetrika – Yandex Metrik service robot;
  • YandexMedia – a robot that indexes multimedia;
  • YaDirectFetcher – Yandex.Direct robot;
  • Googlebot-Video – for indexing videos;
  • Googlebot-Mobile – created specifically for the mobile version of sites;
  • YandexDirectDyn – a robot for generating dynamic banners;
  • YandexBlogs is a blog search robot; it scans not only posts, but even comments;
  • YandexDirect – designed to analyze the content of affiliate sites of the Advertising Network. This allows you to determine the theme of each site and more efficiently select relevant ads;
  • YandexPagechecker is a micro-marking validator.

We will not list other robots, but, we repeat, there are more than 300 tons in total. Each of them is focused on certain parameters.

What is Disallow?

Disallow – indicates that it is not subject to scanning on the site. In order for the entire site to be open for scanning by search robots, you must insert an entry:

User-agent: *

Disallow:

And if you want the entire site to be closed for scanning by search robots, enter the following “command” in the file:

User-agent: *

Disallow: /

Such a “record” in the file will be relevant if the site is not yet completely ready, you plan to make changes to it, but so that in its current state it does not appear in the search results.

And a few more examples of how to register this or that command in the robots.txt file.

To prevent robots from viewing a specific folder on the site:

User-agent: *

Disallow: / papka /

 

To block a specific URL from crawling:

User-agent: *

Disallow: /private-info.html

To close a specific file from scanning:

User-agent: *

Disallow: / image / file name and its extension

To close all files of a specific resolution from scanning:

User-agent: *

Disallow: /*. extension name and $ icon (no space)

Allow – a team for guiding robots

Allow – this command gives permission to scan certain data:

  • file;
  • directives;
  • pages etc.

As an example, consider a situation where it is important that robots can only view pages that start with / catalog, and all other content on the site must be closed. The command in the robots.txt file will look like this:

User-agent: *

Allow: / catalog

Disallow: /

Host + to robots txt file or how to choose a mirror for your site

Adding the host + command to the robots txt file is one of several required tasks that you must do first. It is provided so that the search robot understands which mirror of the site is subject to indexing, and which should not be taken into account when scanning pages of the site.

Such a command will allow the robot to avoid confusion in case of detection of a mirror, and also to understand what is the main mirror of a resource – it is indicated in the robots.txt file.

At the same time, the site address is indicated without “https: //”, however, if your resource runs on HTTPS, in this case the corresponding prefix must be indicated.

This rule is written as follows:

User-agent: * (name of the search robot)

Allow: / catalog

Disallow: /

Host: site name

If the site is using HTTPS, the command will be written as follows:

User-agent: * (name of the search robot)

Allow: / catalog

Disallow: /

Host: https: // site name

Sitemap – what is it and how to work with it?

A sitemap is necessary in order to transmit information to search bots that all site URLs that are open for crawling and indexing are located at https://site.ua/sitemap.xml.

During each visit and crawl of the site, the search robot will study exactly what changes have been made to this file, thereby updating the information about the site in its database.

Here’s how to spell these “commands” in the robots.txt file:

User-agent: *

Allow: / catalog

Disallow: /

Sitemap: https://site.ua/sitemap.xml.

Crawl-delay – if the server is weak

Crawl-delay is a necessary parameter for those sites that are located on weak servers. With it, you have the opportunity to set a specific period through which pages of your resource will be loaded.

Indeed, weak servers provoke the formation of delays during access to them by search robots. Such delays are recorded in seconds.

Here is an example of how this command is written:

User-agent: *

Allow: / catalog

Disallow: /

Crawl-delay: 3

Clean-param – if it has duplicate content

Clean-param – designed to “fight” with get-parameters. This is necessary in order to exclude the possible duplication of content, which will eventually be available to search robots at various dynamic addresses. Similar addresses appear if the resource has different sortings or the like.

For example, a specific page may be available at the following addresses:

  • www.vip-site.com/foto/tele.ua?ref=page_1&tele_id=1
  • www.vip-site.com/foto/tele.ua?ref=page_2&tele_id=1
  • www.vip-site.com/foto/tele.ua?ref=page_3&tele_id=1

In a similar situation, the following command will be present in the robots.txt file:

User-agent: Yandex

Disallow:

Clean-param: ref / foto / tele.ua

In this case, the ref parameter shows where the link goes from, and therefore it is written directly at the very beginning, and only after that the rest of the address is written.

What characters are used in robots.txt

In order not to be mistaken when writing a file, you should know all the characters that are used, and also understand their meaning.

Here are the main characters:

/ – it is necessary to close something from scanning by search robots. For example, if you put / catalog / – at the beginning and at the end of a separate directory of the site, then this folder will be completely closed from scanning. If the command looks like / catalog, then all links on the site, the beginning of which is written as / catalog, will be closed on the site.

* – indicates any sequence of characters in the file and is set at the end of each rule.

For example, the entry:

User-agent: *

Disallow: /catalog/*.gif$

Such an entry says that all robots are prohibited from scanning and indexing files with the .gif extension, which are placed in the catalog site folder.

“$” – is used to introduce restrictions on the actions of the * sign. For example, you need to prohibit everything that is in the catalog folder, but you can also not prohibit URLs in which / catalog is present, you must make the following entry:

User-agent: *

Disallow: / catalog?

– “#” – this icon is intended for comments, notes that the webmaster creates for himself or other webmasters who will also work with the site. This icon prevents scanning of these comments.

The record will look like this (for example):

User-agent: *

Allow: / catalog

Disallow: /

Sitemap: https://site.ua/sitemap.xml.

instructions

Perfect robots.txt file: what is it?

Here is an example of a virtually perfect robots.txt file, which is suitable, if not for everyone, then for many sites.

User-agent: *

Disallow:

 User-agent: GoogleBot

Disallow:

Host: https: // site name

Sitemap: https: // site name / sitemap.xml.

Let’s analyze what this robots.txt file is. So, it allows you to index all the pages of the site and all the content that is posted there. It also indicates the host and site map, so search engines will see all addresses open for indexing.

In addition, recommendations for Googlebots are separately indicated.

However, you should not just copy this file for your site. Firstly, for each resource, separate rules and recommendations should be provided. They directly depend on the platform on which you created the site. Therefore, remember all the rules for filling out the file.

Other errors

  1. Errors in the file name. The name is only robots.txt, but not Robots.txt, not ROBOTS.TXT and in no other way!
  2. The User-agent rule must be filled in – you must specify either which particular robot should take it into account, or in general.
  3. The presence of extra characters.
  4. Present in the file of pages that should not be indexed.

What we learned about the robots txt file

Robots txt file – plays an important role for each individual site. In particular, it is necessary to establish certain rules for search robots, as well as promote your site, company.

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Vikas November 29, 2019 0 Comments

How to create a video blog on Youtube and make money on it

Greetings to all fans of the videos. You probably adore watching other people’s videos and have already thought about how to create a video blog more than once. This article contains all the proven tips and actionable recommendations. Using them, you will definitely understand where to start and how to develop your new business. The level of earnings depends on your aspiration, desire, performance and the correct choice of topic.

How to create a video blog on YouTube: step-by-step instructions

A blog with video recordings is called a vlog, a word that appeared relatively recently but quickly became popular. Youtube video hosting is best suited for posting video recordings. It is popular, convenient, has special tools for channel promotion. With the right approach, it is quite possible to achieve a high permanent income. Earnings depend on the number of views, the popularity of the video. Therefore, it is so important to make high-quality videos, and not to “fill” everything in a row.

1. Choose a topic

Topic

How to blog? First you need to decide on the topic. It is recommended to focus on topics that are interesting not only to potential viewers, but also to the author.

After all, to make a high-quality video about what does not cause interest in the author himself is almost impossible. Therefore, you should not focus only on trends. Be sure to consider your preferences.

If we talk about the most trending areas of vlogs, I will highlight the following topics:

  • features of the vision of online business and different earning options;
  • car repair and review of new brands;
  • gastronomic direction – cooking, original recipes, etc .;
  • movie reviews are not necessarily new, although it is the novelties that bring the most views;
  • playing sports and a healthy lifestyle;
  • overview of tourist places, rules for the selection of equipment, etc .;
  • unpacking of goods, especially if these are products from China;
  • any master classes.

It is recommended that the vlog is thematic, but it is possible to create a versatile channel.

2. Registration and registration

I continue to talk about how to make a video blog and go directly to the creation of the channel, its registration. To do this, you need:

  • Register Gmail
  • using it, log in to Youtube;
  • create a channel.

After creating, start filling out the channel:

  • select an avatar;
  • pick up a cover;
  • Provide a small but informative description.

For the avatar and cover, you need to select only unique pictures that are better made independently. They must be relevant to the channel theme.

Additionally, they recommend registering in WebMoney and be sure to get a formal certificate (for starters). The system withdraws earned funds to the system wallet. You can also pay advertising costs from him.

3. Preparation of the studio

When thinking about how to start a video blog, be sure to consider creating a studio. Gone are the days when a poor camera was enough. Today, the viewer has become more demanding – he needs:

  • sharp image;
  • Nice picture;
  • good sound.

By the way, it is not necessary to design a studio. If the theme of the video allows, you can see the recording directly on the city streets.

You already understood how to create a video blog, and now a little about what equipment will be needed:

  • even if it’s a small camera that shoots in high resolution (at least 1280 by 720, if the format is 16: 9 and not less than 640 by 480, if the format is 4 to 3);
  • light – not less than two sources (lateral and direct);
  • microphone – the viewer should hear you well. At the initial stage, even a small buttonhole is enough, the price of which is only a few dollars;
  • a tripod – a camera is placed on it, it allows you to avoid image jitter.

Do not neglect the equipment. The quality of the rollers depends on it. Accordingly, the number of your viewers.

4. How to conduct a video blog: Scenario

Before recording a movie, you should prepare a script. It helps to make the video logically built, understandable. Give viewers clearly structured information.

The script also provides for how additional material is needed – to shoot some video inserts, select images, etc.

5. Features of the feed

I continue to talk about how to conduct a video blog. We turn to the features of the filing of video materials. There are several proven and successful formats.

Direct appeal to the viewer. The author is shot in close-up, waist-high. Recording is on the same background. Such shootings are recommended for vlogs of serious subjects.

Voiceover. A video is shown on the screen, the author himself is not visible, but his voice is heard. Suitable for topics such as cooking, repairs, reviews of various subjects, etc.

Overall plan. In this version, the author is fully visible, in full growth. The surrounding background is clearly visible. A great option for training, overview of tourist attractions, etc.

6. Installation

One of the important points on how to conduct a video blog implies the mandatory installation of the shot video. It is almost impossible to do without it. Even an experienced blogger is not able to remove everything so as to exclude editing.

There are many programs for installation. Both professional and amateur:

  • Movavi Video Suite;
  • Adobe Premiere Pro
  • Sony Vegas
  • and others.

Try to work in several programs. So you will understand which is suitable for you, is the most convenient.

After installation, it is necessary to convert the video clip to a format that provides a high-quality picture:

  • Broadcast (image quality – 1080p, HD);
  • MPEG-2 (with the extension .MPG or MPEG-4).

Do you know how to make a video blog popular? It is imperative to provide an initial and final splash screen (do not make them long, a few seconds are enough), captions (for example, sign yourself as an author) and at least minimal special effects.

As a screensaver, even a simple static picture with the name of the vlog is suitable. And for special effects, special software is suitable. I will single out two programs:

  • Magic Particles 3D;
  • Particle Illusion.

If the home environment does not allow you to make a beautiful background, take advantage of the technology of chromakey. Its essence is that the author of the blog records video on a green background. Then you can substitute any picture in the program for editing.

7. Promotion, promotion

PromotionYou already understood how to create a video blog. But one of the important points is the mandatory subsequent promotion of the channel. That is, attracting viewers and subscribers to the channel. There are several possible options for promotion.

  1. Social networks. The video recorded and uploaded to Youtube is published on social networks. Not necessarily only on a personal page. Look for groups, communities thematically related to your channel and post a video there.
  2. Advertising as recommendations. That is, you find popular bloggers and negotiate advertising with them – they recommend your channel, your videos.
  3. Publish links to other resources. It can be forums, directories, blogs, etc.
  4. Viral video. Its essence is to record a video that will cause a “wow effect”. Users will quickly drag it through their pages on social networks, which will cause a huge number of views.

Contributes to the description and design. In particular, when creating a title for a video, filling in the appropriate fields when publishing it, you should definitely use keywords. So on the video will come users looking for something similar for a specific request.

 

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Vikas November 28, 2019 0 Comments

How to write content for a sales funnel

A sales funnel is a concept of involving a consumer in a transaction and starts from the moment you draw attention to a product until it is acquired. It aims to create such favorable conditions that will contribute to sales growth. Unobtrusively, subtly and competently building this entire path, taking into account the needs of the client, his capabilities.

Just adding keywords to content is no longer enough. A thoughtful and faithful approach is needed to solve the consumer’s problem and get the maximum benefit from the purchase. The variability of the record-keeping environment, the customer base dictates new directions. One of them is to create the right sales funnel, which will allow you to extract maximum profit for the business.

Proper content for every stage of the sales funnel

The answer to the question of how to write content for a sales funnel is in an important place for many. It is he who will be the global solution to the problems of attracting clients.

Correct spelling of content for a sales funnel will allow:

  1. meet stated business goals;
  2. achieve increased conversions and sales;
  3. determine the value of regular customers.

But this requires a generator of ideas and opportunities that will create a solid foundation for the development of your marketing strategy. Its distribution to all stages of the sales funnel will optimize and maintain conversions at each stage of the marketing sales funnel .

Our prerogative is the creation of attractive brands and reliable working content that can attract and retain the attention of potential consumers. Selling such assets to reputable sites allows you to reach a new level, to reach the declared heights.

It is important not only to correctly dispose of the available information but to correctly present it to customers, successfully outplaying situations and drawing the greatest benefit out of them. Formed mutual trust is the key to the success of each side.

The meaning of applying the right content creation for each stage of the sales funnel is the ability to determine the main stages of making a purchase decision, building proper communication with the client, taking into account not only needs , but also mood, desire and opportunities at each stage of this client’s journey.

The need to understand the sales funnel in action

A sales funnel is a tool that, in the right hands, can bring profit and success to any undertaking. Guided by the motives for making a purchase, understanding every step in the direction of the transaction, you can not just control the client, but lead him in the right direction. Unobtrusively and discreetly stimulate interest, awakening to make a purchase.

The chosen name “sales funnel” describes and conveys the whole point in the best possible way. It is as if a person by cone performs quite logical and understandable, but unconscious actions, moving from the base to the top of the spiral, starting from the awareness of the problem, which gives rise to interest in ways to solve it and, as a result, forming the desire to make a purchase.

For a more complete and global application of this tool, the whole mass of customers is divided into segments with similar interests, needs, behavior, prerequisites and management capabilities. This gives a chance to effectively use the sales funnel with maximum benefit.

Stages of target actions in the sales funnel

The correct understanding of the correct use of the sales funnel is actually described in several stages:

  1. Awareness, the origin of interest.

Awareness, the origin of interest

Awareness, the origin of interest

This stage is very important and decides the outcome of the case. This is the moment when a person is interested in a product. This hobby is characterized by the collection of information about the product, which will describe it from all sides, from advantages to disadvantages, taking into account the feedback from consumers. Therefore, it is necessary to do everything so that this information is the most complete, interesting, reliable and maximally profitably represents both the product and the company as a whole. This stage is a start on the way to the next degree.

  1. Test of interest.

The information received by man is the basis of his choice. Guided by the data obtained, a person begins to experience interest and desire to acquire. This leads to the next step.

  1. Decision making acquisition.

Decision making acquisition

Decision making acquisition

Studying the information, maintaining the comparative characteristics of the product, assessing selection priorities, ease of maintenance and other nuances lead the potential buyer to purchase.

  1. Purchase.

The very peak of the sales funnel is the stage of making a purchase when an undefined person becomes a specific buyer. His satisfaction with the purchase will lead him back to the place where he can repeat his feelings of an effective buyer, but at the same time acquiring something new. This will be possible only with the correct construction of the sales funnel.

The promotion of goods and services is possible thanks to many communication channels, the ability to convey information to the target audience remains an important point. This includes social networks, webinars, publications, the right keywords in contextual advertising, search engine optimization of web resources and more.

The ability to create a sales funnel is the key to success!

It would seem that there is nothing easier than to make a purchase. But this is far from the case, in particular, trading companies understand this. It is necessary not only to receive goods, but also to sell them. In addition to advertising, there are other methods of sales promotion .

Content marketing, built into the sales funnel, not only helps to promote services to the market but also effectively sells them. Knowledgeable people use this important argument and work in several directions at once. They advertise their services and create an image for themselves that will subsequently work for the business for many years.

Summary

The approach to the client is very important. Given the characteristics of each person, his purchasing opportunities, playing with desires, you can manage the system as a whole. Proper construction of all stages of the sales funnel gives a positive response in the form of reviews and recommendations from satisfied customers, which later becomes permanent. And this is a very good development trend.

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Vikas November 23, 2019 0 Comments

How to Start Your Career in digital marketing

If you don’t agree with the phrase “which digital, goes to the factory!”, Then read the Digital Growth World’s blog for knowledge related to digital marketing and its trends, To find out who is digital marketer & what he does, how to get the right skills and where to look for the first customers, Read this article on how to start a digital marketing career

Who is a digital marketer and what does he do?

The field of activity of a digital marketer covers almost all elements of the company’s presence in the Internet space. He selects and evaluates sites, studies the target audience, creates promotion strategies, uses advertising tools, plans and creates content.

As a rule, a digital marketing specialist manages the activities of narrower specialists (SEOs, copywriters, designers, Brand Management, Affiliate Marketer) sets the tasks and tracks the result. If we are talking about a small company or brand that is only discovering the benefits of promotion on the Web, then an Internet marketer can immediately do all the tasks on his own and alone if he/she is a business owner and wants to take the business online.

In both cases, for successful work, the marketer must know the basics of each direction and have certain skills.

Specialties of digital marketing and the tasks that they include

1. SMM – social media marketing

  • Lead communities in social networks, create, design and post content.
  • Launch advertising campaigns in social networks – targeted advertising, cooperation with bloggers.
  • Create and maintain a community, community around the brand. Various activities – contests, sweepstakes, etc.

2. SEO – optimization of sites for promotion in search engines

  •  Select the semantic core for the site – the main keywords for which optimization will go.
  • Attract traffic from search engines.
  • Optimize the site.
  • Analyze the results – identify successful and problem areas, adjust their activity.
  • Strive to ensure that the site takes the intended position in the search engine or rises as a whole as high as possible.

3. Email marketing

  • Collects and segments the base for mailing.
  • Create a distribution plan, generate ideas, write or control the writing of texts.
  • Test various ways of presenting information and design – from the subject title to the design of the letter.
  • Analyze the results, make changes.

4. Targeted advertising

  • Collect and segment the advertising base on social networks.
  • Create advertising teasers – ad text and photo or video illustration.
  • Plan a budget.
  • Set up an advertising campaign and evaluate its effectiveness.

5. Contextual advertising

  • Collect and filter the base of keywords by which ads will be launched.
  • Work with advertising tools Google Ads.
  • Plan your advertising budget and strive to reduce the cost per click.
  • Create advertising banners according to the requirements of the platform on which the advertisement is launched, test various ad variations.

6. Web analytics

  • Analyze site metrics using Yandex. Metrica and Google Analytics.
  • Draw conclusions based on data and think through actions to improve.

What skills should an online marketer have

The tasks of the marketer depend on the specifics of the business, the size of the company and whether he manages the team or performs most of the functions himself.

Let’s dwell on the basic skills that will be needed:

1. Creating a marketing strategy: You need to be able to think over the USP, prepare the product for launch on the market, calculate the risks, identify goals and objectives, write down actions to achieve them.

2. Market research: The marketer studies the target audience and segments it, analyzes competitors.

3. Promotion in the Internet space: It is necessary to have the basic skills of advertising and native promotion: to find and test various platforms, understand targeted advertising, plan and not “merge” the advertising budget, be able to work with influencers and find a common language with information partners.

4. Planning and creating content: A digital marketer should be able to create content plans and content matrices, analyze the demand for topics and formats, create illustrations and video content (or put the right technical specifications for other employees).

5. Resource management, organization of work of the Internet marketing department. An important skill is to properly manage available resources, to be able to organize several specialists on a staff or in a remote location, to ensure the adequate functioning of systems.

6. Analysis of the results of marketing efforts: Of course, without analytics anywhere. A required skill is to track the results of actions, note progress, pay attention to the jambs, and adjust the work based on the data received.

In addition to skills directly related to the profession, you will also need general skills (soft-skills):

  • To be able to defend their point of view, listen to the interlocutor, conduct a productive dialogue with him.
  • Properly plan work processes and organize your time.
  • To understand people – to be able to choose a reliable person and a good specialist.
  • Quickly search and process large amounts of information.
  • Be flexible and ready to learn, change and improve in the profession.

How to get the profession of an Internet marketer: training options

In order to become a digital marketer, higher education is not required, you can get the necessary skills both by studying independently and by taking special professional courses.

1. Learn everything yourself

Learning without teachers – an option for those who are good at self-education – can organize themselves, do not lose their motivation to study regularly, can structure and search for large amounts of information, highlight the main thing and cut off the excess. The above-mentioned skills themselves are very useful for an Internet marketer, so if you have them, then this is great.

2. Take professional courses

Signing up for courses is a more traditional and intuitive option. You can take full training in the Internet marketing program, or you can separately study specialties. Digital Growth World a.k.a DGW provides a 2 months certified training on Digital Marketing.

Advantages of professional courses and training programs:

  • You get knowledge in a systematic way, you do not need to collect everything yourself in pieces.
  • An expert sharing experience with you helps you look at work from a different angle.
  • Practical exercises help to consolidate the material, immediately practice what you have just learned.
  • Feedback from a professional is something that is very important for a beginner. It’s better to go through all the weaknesses in the training than to get negative feedback from customers later.

It is logical that if you want to get professional knowledge in an area in which you still have little understanding, you should contact an expert. But, unfortunately, in digital marketing, not every expert who calls himself that. Here are some tips to help you avoid getting into a grief-info businessman:

1. Do not buy the prospect of quick and easy money. Bypass the proposals in which they promise to tell you how to earn from Rs 10,000 a month, working for two hours under a palm tree. Such teachers are designed to ensure that you, blinded by the prospects of free income, attend one course after another. As a rule, programs consist of stages, at the end of each you are hinted that you are about to receive sacred knowledge, but there is still not enough of some key elements that will be given in the next stage.

2. Choose practitioners. Look at the teachers, who they are, where they work, what experience they have. Give preference to practices – if a person successfully works in his specialty, has made a career, can share practical knowledge – he has a lot to learn. Internet marketing is for practitioners, theorists will not give you anything. At DGW trainers are not just regular teachers but are also people who have implemented norms of digital marketing in their daily life and have scaled multiple online businesses with time.

Also Read: How to make money online from a website from scratch?

It is also important to understand that no professional training eliminates the need for constant self-education and monitoring of new chips.

How to search for first customers

After you have received the initial knowledge and are ready to take on real projects and earn money, it’s time to look for customers. Search features will depend on which of the two paths you decide to go to – become a freelancer / remote employee or work in the office.

Freelance

If you want to work from home and look for projects on your own, you will need to learn how to organize a working day. Freelance gives you the desired freedom but imposes additional obligations – you yourself build your workflow, “pay” yourself sick leave and give leave.

Another blessing and at the same time the curse of freelance – you will have to independently search for customers and projects, agree on working conditions and payment. To do this, you need to establish an iron system to attract customers. The cheapest way is word of mouth. We already talked about how to launch this mechanism on Facebook earlier. In general, the principles are the same everywhere – get to know your potential target audience and colleagues, keep a page showing your professional look, give tips, offer your services, ask friends to recommend, collect feedback and share them on the page.

If you are scared by the prospect of catching orders with your bare hands in the turbulent rivers of social networks, but you still want to work at home under a rug, then choose a compromise option – a remote site. Many confuse it with freelance, believing that it is one and the same. However, in remote work, you have all the same responsibilities and often even the schedule that the employees in the office just shut down tasks from home.

Few Website to find freelancing projects:

  1. Freelancer
  2. Upwork

Office work

Want to choose a more traditional way and get an office? In this case, your main task is to find a company that will hire a person without experience. Immediately getting a job as an Internet marketer will not be easy. First, try yourself in one of the specializations: recruiters often look for copywriters, copywriters, content managers, etc. If the financial situation allows, you can apply for a free internship in a large company – look at the processes from the inside and gain good experience.

You can try yourself as an Internet marketer in a small company or just a startup that starts. Most likely, there is no well-established marketing department there and they will let you “take it easy”. They won’t pay much, but this is a good option for gaining experience. Try to squeeze the maximum – to collect a portfolio, to make case-by-case cases. This will be your ticket to move to the next level, where you are no longer just a green beginner, but a person with experience in implementing projects and solving problems.

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Vikas November 8, 2019 0 Comments

TOP 10 Trends of SMM Promotion

Many companies have been practicing promotions on various social sites for more than one year. Thanks to their activities, SMM – marketing has already accumulated enough knowledge and practical experience. By analyzing their activities, you can determine the most successful techniques and the latest trends that will help in the promotion and promotion of your brand in 2019. However, we have already done it! Bookmark this article if you plan to take your business to the next level. It will definitely come in handy for you!

1. SMM in several social networks at once.

If you thought to limit yourself to working with one social network – it’s better not to start. This is the last day. To reach the maximum potential customers, you will have to do SMM in several social networks at once. After all, ignoring some of them, you are depriving yourself of the opportunity to establish high-quality feedback with the audience of these sites. By the way, active communication with subscribers is another trend of content marketing in 2019.

Before starting an SMM promotion in social networks, you should consider a competent content strategy for all sites. Just duplicate articles and videos from one social network to another will not work. The audience at different sites is different, respectively, and the content should be different, adapted for subscribers. Of course, in this case, the work will take more time, and will require more effort from the SMM specialist. But it’s worth it.

2. Old promotion models are no longer relevant.

Everything flows, everything changes, including the algorithms that helped to promote the business on social networks yesterday. For effective work on attracting customers at different sites, do not forget to keep abreast, and study all the innovations of social networks popular in Ukraine. Well, or entrust SMM promotion to specialists who are aware of the most popular strategies for promoting a business on the Internet. And do not save. Creative and experienced SMM marketers will require a more substantial amount, but there will be much more benefit from their work.

3. Advertising on social networks.

Business is increasingly rapidly migrating to social networks, creating their representative offices at different sites. Therefore, advertising in social networks is becoming more effective and in demand. Accordingly, and more expensive. But what to do – such expenses are necessary if you want the business promotion business to progress successfully.

However, do not be sad – this tool quickly pays for itself, and leads a lot of new subscribers, which eventually become regular customers. In addition, the payment of an SMM marketer directly depends on the results of his work. Namely, from the number of clicks from an advertising post and further subscriptions. So the advertising budget will not be wasted.

4. More video content.

This trend, by the way, is not new at all. Videos began to gain popularity at the beginning of last year, and today this is one of the most important areas in content management and SMM.

Laconic, high-quality captured video is an excellent tool for promoting a business, completely replacing long texts. With the help of videos, it is easy to convey the necessary information to subscribers. An important detail – the videos should be interesting.

Separately, it is worth mentioning about streaming. Live broadcasts, which are conducted in real-time, have a great response from the target audience, inspire confidence among potential customers and contribute to the formation of a positive image of the company, open to customers. But this is only provided that the streams:

  • informative and useful.
  • Discover something new for people.
  • Show your company from different (of course, good) sides.

By the way, in order to shoot videos, you don’t need to invest serious money in video equipment or special lighting – in recent times this can be done literally “on the knee” using a mobile phone. The main thing is to think through interesting content that will catch the attention of viewers.

5. Mobile applications of social networks.

Mobile Internet in Ukraine is becoming faster and more affordable, and the diagonal of smartphones is wider. Not surprisingly, to view news feeds on social networks, users are increasingly using a mobile phone. Especially often they “sit” on social networks during a transfer from home to work, and vice versa. This should be taken into account when filing your page with content. There is a tendency towards a more fluent familiarization with information and a decrease in the concentration of attention of users. Therefore, the content you want to convey should be easy to read even on the run and while traveling on the subway or on the escalator. But at the same time, do not forget about the long reads (we will talk about them later).

6. Expansion of the functionality of social networks and the capabilities of mobile devices.

SMM marketers constantly have to adapt to the innovations that appear on social platforms. And they appear with enviable regularity because developers adapt to the interests of users. For example, today’s fashionable stories that recently appeared on Facebook and Instagram are not just a whim of developers. This feature met the need of users to download temporary content and expanded their capabilities. As well as the capabilities of SMM specialists, by the way.

7. Interaction with potential customers.

For communication with subscribers, social networks provide many tools. But today we especially want to once again note the streaming. This is not only video content that is already cramping broadcasts (according to Media Today, 85% of users will choose streams on Instagram and Facebook, rather than broadcasts on TV ). This is an opportunity in real time to comment on what has been seen, to communicate with event organizers and other subscribers, to participate in promotions or sweepstakes. By the way, according to statistics, the form in the record is less readily commented on.

A striking example of the effective interaction of the company and the audience through the stream is the enchanting sale of tickets for the Coachella 2012 festival during the live broadcast of the festival, which was conducted by the organizing committee in 2011. It took only three hours to sell all the tickets for the event that will take place next year!

What to show in streams? Anything that can interest your target audience. For example, the manufacturer of sportswear and goods Nike shows its subscribers live broadcasts from sports matches.

8. Longrid – the trend of 2019.

Yes, yes, we do not contradict ourselves. Longreads are as demanded as laconic posts. Here again, “tried” advanced technologies and affordable mobile Internet. Thanks to them, users have a need for informative content, which will brighten up their leisure time while traveling in public transport. Therefore, alternate useful articles and short informational messages on your page, and you will be happy.

9. Disappearing content.

The Instagram trend was especially liked by Instagram users. What is the “trick” of disappearing content? The knowledge that the information will disappear after 24 hours encourages users to familiarize themselves with it. Thanks to statistics, you will know how many subscribers your message saw.

10. Native advertising.

Good advertising in modern realities is one that is perceived as useful information or recommendation, and not as an advertising message. How to create such an advertisement? Share useful tips or professional secrets related to your field of activity on the page. Selling shoes? Tell us how to properly care for her. Do you sew clothes? Share information on what things are in fashion today, or how to choose a dress according to your figure.

11. Promotions, sweepstakes, like-times.

These methods of promotion in social networks are already familiar and “run-in” by many SMM specialists, but from this, they do not become less relevant. The most popular and effective method is to give a gift for “likes” or repost. Not new, but it always works if you want to attract new subscribers and increase the loyalty of old ones. It can also be used to present new products or services of a company.

To summarize.

Also Read: Why Your Business Needs Email Marketing

The coming year, as you see, continues the trends of past years. The Internet space is gradually evolving, and the main trend of 2019 can be safely called the “humanization” of brands, and, accordingly, the content published for their promotion. Yes, and the SMM methods themselves today are aimed at establishing contact with potential customers. Aggressive advertising, direct calls to purchase – all this does not work today. Today, users of social networks value their time too much and are ready to give their money only to manufacturers who are fully trusted. And we dare to assure – this trend will continue to develop.

That will allow you to succeed, and create a positive image with potential customers:

  • Interesting content.
  • useful articles.
  • High-quality streams and videos.
  • promotions and quizzes.

The right web development companies and SMM professionals will help you with this.

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Vikas October 28, 2019 0 Comments

Why Your Business Needs Email Marketing

The growing demand for various areas of Internet marketing is due to a number of real factors. Everything is experienced. And the practice has shown that it is web marketing today that can solve even practically insoluble issues.

A crisis and a sudden decrease in user activity are not terrible if email marketing is mastered. Due to increased competition and the desire to save time and resources on other product promotion channels, marketers are increasingly turning to electronic mailings. But in order to realize the full potential of this area, you should understand why email marketing for a business, its strengths and weaknesses are needed.

What tasks is email marketing aimed at?

It should be remembered that email marketing is not a short-term, but a long-term event aimed at solving the main goals of an advertising campaign. As a rule, he solves several basic tasks at once:

  • A reminder of a brand, company, product or service.
  • Personalization of newsletters.
  • Incentives for repeat acquisition
  • Implementation of feedback (communication tasks).
  • Attraction and development of a subscriber base
  • Based on segmentation.
  • Analysis of the results by mailing in order to increase business efficiency, sales growth.

Today, email marketing not only saves time and human resources, as it is carried out mostly in an automatic mode. But it is one of the cheapest and most effective ways to increase sales and business development.

Benefits of Choosing Email Newsletters

One of the most important advantages of using email newsletters is the high financial return and real money savings. It costs a little, but it brings a lot. Who does not dream about it !? In addition, email marketing has several more obvious advantages:

  • After sending the finished newsletter, sales growth increases by at least 10%.
  • If the e-mails are created correctly, the result appears almost immediately after sending it.
  • You can save money not only on the newsletters themselves but also on design and copywriting, thanks to ready-made and completely free templates that are often found on some web resources.

Another clear advantage is the ease of preparing newsletters. But, of course, there is a danger that your letters will be sent to the spam folder. To avoid this annoying nuisance, you should adhere to a couple of plain tips.

Rules for creating email newsletters

Firstly, you should not impose your services on those who have in no way shown interest in either your company or the product or service. Of course, you can send them a fact-finding letter, but do not bombard them with a gulp of “selling” letters. Otherwise, the result will be deliberately negative – a link to your site will be sent to spam settings, and all mailings will go into oblivion.

The rules for creating quality and productive emails are as follows:

  • Messages should be sent only to those who voluntarily subscribed to them, i.e., showed readiness for further cooperation and is interested in the product offered by your company.
  • Electronic sales letters should not be sent often, but regularly and only with the latest news or attractive offers.
  • There should not be any useless and intrusive PR, as this will only repel a potential and even loyal customer.
  • All messages should be broken down on clear topics, nothing more;
    any letter should begin with a polite treatment and throughout the text should show respect for the user.
  • Illiterate messages only repel yourself, often overshadowing even very beneficial news for the buyer.

Do not forget about a clear indication of the reason for sending email newsletters. As well as about the contacts of the company or manager, who can be contacted to clarify the circumstances of the action or prices.
The rules are as simple as creating similar “selling” emails. But compliance with them can increase the effectiveness of email messages at times.

Stages of planning and implementing email marketing

After there are no questions left, why do you need email marketing for a business, you can start planning and launching an electronic advertising campaign. Everything is also very simple here, but a competent approach to each stage guarantees a larger percentage of increased sales and traffic growth.

So, the stages of email marketing:

  • Determination of the main goal or end result that needs to be achieved as a result of mailings (for example, attracting new customers or transferring subscribers to the category of regular customers).
  • you must initially answer for yourself the question of whether there is readiness for a long-term project of this type.
  • Determination of the actual deadlines for the execution of the intended.
  • Highlighting the target audience with which you will work.
  • The choice of the main idea that will need to be conveyed in the letters, it should be concise, clear for understanding and broadcast inaccessible forms of reporting.
  • Determining the actions expected from the target audience in response to receiving newsletters.
  • Thinking over the specific actions that potential customers must take to achieve their task.
  • The choice of several methods to stimulate the acquisition of products by subscribers.
  • Determining the format for receiving feedback from customers, the format of the newsletter itself.

Now you can start creating emails. And then think about new forms of attracting regular subscribers, about the greater attractiveness for potential customers of the subscription page. Since you should never stop there. Only that business wins in which development and progress do not stop for a moment.

Also Read: How Digital Marketing Changes Small Businesses

Today’s market with the huge competition is directly related to Internet marketing. A sober businessman understands this and will never refuse to use such an effective success tool in all respects as email marketing.

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Vikas October 24, 2019 0 Comments

Top 50 Ways That Will Increase Website Traffic in 2020

Has a website but no traffic? It can be fixed! We know more than 50 ways that will help increase the regular flow of visitors to your web resource, and therefore your profit. How to do it? Read in our article!

 

1. SEO – search engine optimization.

To increase the traffic to your website, you first of all need to fill it with high-quality text content, which includes relevant keywords.

The first stage of work is the search for one or more keys that represent your area of ​​activity. They will be used in texts filling the web pages of the site. In the first few months of content creation, select keywords with a search volume of fewer than 10 thousand queries per month as keywords. Later, after filling the website with content and optimizing its pages, it will be possible to expand the semantic core with keys with a large search volume.

Use the blog to create the necessary basis for SEO-promotion of your online store. By working on this section of the site, you can attract organic traffic.

 

search engine optimization

Top 50 Ways That Will Increase Website Traffic in 2020

2. Regular updating of content.

Search engines primarily show sites whose content is regularly updated. In order to keep the website content always up-to-date, outdated content must be periodically deleted, replaced with new, or regularly updated old content.

A simple technique that will allow you to demonstrate the regular activity to the Google search engine – to give your customers the opportunity to leave product reviews. Bonuses to the always “fresh” content of the web resource:

  • Receiving a large number of unique content, which also increases traffic.
  • Studying reviews, visitors spend more time on the site, which improves its SEO position.

 

Regular updating of content Dgw

Regular updating of content

3. Analysis of competitor websites.

To understand which marketing channels will help you increase online sales, analyze the activities of competitors. Having found out their main sources of traffic, you can significantly increase the attendance of your own web resource.

Also Read: Top 10 Blogs That Sold For Millions Online Money Making

The free Alexa service will help you with this analysis. How to use this tool:

  • Enter the URL of the competitor’s site.
  • Go to the section “Upstream sites”.
  • Browse through the list of websites that users visited just before they entered a competitor’s site.

How to use the information received:

  • If the main source of traffic is Google, focus on Google Ads and SEO-optimization.
  • if visitors get to competitors mainly through Facebook, get involved in advertising on this platform.
  • if the largest number of customers comes to the website through a niche blog, you need to try to establish cooperation with this blog.
Analysis of competitor websites

Analysis of competitor websites

4. Promotion through YouTube.

How to increase traffic through the YouTube channel:

  • Create commercials on YouTube.
  • add links to the description of videos.
  • Add links to annotations to videos.
  • Encourage other YouTube users to share links to your videos.

To attract visitors to your online store through this channel, you will have to work hard. You will need at least one video per week, moreover, for quite some time. Collaboration with major video bloggers brings very good results.

5. Promotion on the Facebook platform.

Although this social network was created for communication between friends and family members, today this platform can become a source of good traffic. Where visitors can come to your site from:

  • From groups for buying and selling on Facebook.
  • Advertisements.
  • Messenger.
  • posts on Facebook.
  • From your own page of your online store.

6. Promotion on the Instagram platform.

About Instagram today, only the lazy did not hear. Created for communication, this social network is one of the best marketing channels for online trading. This is facilitated by a large number of users and business-friendly features of the site.

 

How to increase traffic using Instagram:

  • Create an online store page, place a link to it in the profile header.
  • Add links to Instagram stories, in the texts of posts and photos.
  • organize branches.
  • Arrange with people who will sell your goods for a commission, or will post their referral link in Instagram posts.
  • Collaborate with influential blogs that have a large number of subscribers.
  • Place advertisements.

7. Use Email – marketing.

Email promotion has long been proven to be effective. Therefore, from the first day of the existence of your web resource, we recommend that you create a list of email addresses for distribution. To do this, simply add a subscription form to your newsletter on the site. By subscribing to them, your potential buyers will always be aware of the price actions, sales, and new products of your store. Such information often stimulates not only to enter the site but also to make a purchase.

The advantage of this marketing channel is that, unlike social networks, it is completely controlled by you.

8. Promotion on the LinkedIn platform.

This social network has its own specifics and is rarely considered by online stores as a source of traffic. Nevertheless, regularly posting your PR news on this platform, you can get a steady stream of visitors from this source.

What information can be published on LinkedIn to increase site traffic:

  • About your participation in charity events.
  • About the achievements of your employees.
  • About the success of your business.
  • About an innovative product that has appeared in your assortment.
  • Informational videos with a link to your site.

9. Promotion on the Twitter platform.

This resource is actively fighting with the automation of spam, but it can also bring new visitors to you. By the way, this platform is one of the best for beginning entrepreneurs whose goal is to increase traffic. This will help you:

  • The uses of appropriate hashtags.
  • Competent content marketing.

On Twitter, you can publish messages about new product launches, promotions, and sales, etc., or post links to voluminous articles published on the site. You can also write interesting tweets here that will help you find a common language with potential customers. At the same time, do not forget to post links to pages of your online store in the articles and use the “click to retweet” function.

10. Try Pinterest.

Interest is another great way to increase website traffic. Using this resource can bring even better results than working with Facebook.

What you need to do to promote – just add your products and blog content to this social network a couple of times a week. But there is a little trick. To attract the maximum number of visitors to your web resource, you need to make one PIN code viral.

Another tip – when posting a message, attach all the images that you have in it. Even custom ones can be useful to you. This will give you the opportunity to remove the pin code, and increase the number of conversions to your online store.

Lastly, try using the Pinoculars app, which redirects visitors to the Interest. This way you can further increase the number of conversions from Pinterest to your site.

What other ways are there to increase site traffic?

40. Effective methods to increase traffic:

11. Promotion on Snapchat.

12. Add your website to search engines.

13. Internet marketing through the social news site Reddit.

14. Find partners.

15. Out Influencer Marketing.

16. Use the Quora Question and Answer Forum.

17. Do not forget about the Yahoo search engine – write a few comments on Yahoo Answers.

18. Advertising networks.

19. Collaboration with other brands.

20. Web resource optimization for long keys.

21. Use backlinks.

22. Hook People In.

23. Offer niche blogs yourself as a guest blogger.

24. Order niche bloggers a few articles on their blog.

25. Add internal links.

26. Include Influencers in articles.

27. Add a forum to the site.

28. Be active in niche forums – leave your comments.

29. Daily add new products or update site content.

30. Use mail-in social networks.

31. Work with journalists – they will help with content and advertising.

32. Post press releases on popular news portals (such as PR Newswire).

33. Develop a free course for your customers, post it on the site.

34. Create presentations (news, company history, annual progress report, development strategy, etc.) – SlideShare will help you.

35. Do not forget to regularly publish the product.

36. Retargeting.

37. Post-test content that includes features for sharing results.

38. Add buttons to the website to go to your pages on social networks.

39. Webinars.

40. Record podcasts.

41. Sales and promotions on the site – on an ongoing basis.

42. Hold contests among subscribers in social networks.

43. Write in medium, including in the text links back to your website.

44. Analyze your online resource and determine where the bulk of visitors come from.

45. Optimize the best source of the traffic to get the most out of it.

46. ​​Market expansion through a social marketing site.

47. Post unique content on the site.

48. Direct traffic to your website from personal accounts.

49. Become the Best in the News Feed.

 

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Vikas October 21, 2019 0 Comments

5 effective online marketing tactics for social entrepreneurs and startups

To promote the sites, companies and projects try different techniques and techniques. The result can be achieved by an infinite marketing optimization, sure (crowdsourcing platform to help start-ups in the field of branding by experts in this field).

High employee consistency

As a co-founder of a startup in a highly competitive field, I quickly realized that we had to try new promotion techniques. After numerous trial and error, we found some really effective tactics. Although our startup did not survive, his lessons became invaluable to me. Here are some of the techniques that have proven most effective in our project.

But first, the most important point. For marketing success, a high level of consistency between the marketing, development, and technical teams is critical. Technicians must understand marketing and marketers in technology. In the modern world, technology plays a significant role in marketing optimization. Therefore, it is important for all departments of your team to be aware of a common cause and common perspectives.

1. Customize the site for different users

People come to your site as a result of various campaigns and through various marketing channels. Depending on where and by which campaign visitors came, they differ in “expectations” and “sales steps.” In other words, users are at different stages of getting to know the product, and they have different expectations from what they want to see on the site.

For example, they come to you “on coupons.” For such an audience, in most cases, discounts and products on stocks are interesting. And those who come from Facebook want to learn something new, interesting and inspiring. Only after you “carry them” do they move on to prices and other practical information. Many marketers spend a lot of effort into optimizing a landing page. Their goal is to make it consistent with the campaign that “brought” customers.

After the start page, it would not hurt to take up the rest. Even subtle (small, barely perceptible) changes in the content of the entire site increase conversion by 20% or more. These changes are made in order to “tailor” the site to the needs and interests of the currently prevailing category of visitors.

Examples of such changes:

  • Automatically changing the algorithm for sorting products by pages depending on the campaigns for which customers come. If the campaign is “tailored” for coupons and discounts – displaying products with maximum discounts on the first pages;
  • quick updating of banners on the home page. In the case of the same “discount” campaign – automatically show and update the banner “Discounts” (“Sale”) as the main banner;
  • automatic “implementation” of dynamic (changing) content throughout the site depending on the visitor. For example, show sections “in trend” and “lookbook” to those who came after campaigns about the latest in the fashion industry.

You do not need to invest in super-sophisticated personalization technologies in order to improve the “dynamic” capabilities of the site. We used the Google Tag Manager to “identify the customer” and download content tailored to it. Here are a few steps to implement the idea of “dynamic content” with Google Tag Manager.

  1. Contact 4–5 people representing your “target buyers”.
  2. Target each campaign to one of these specific people. If you use UTM tracking in your marketing campaigns, you can add an “extra variable” to your URL. The goal is to provide the user with more relevant content. UTM tags are parameters (variables) that contain additional data. They are added to the landing page URL and allow you to transfer additional information about traffic characteristics to web analytics systems. When using UTM tags, you can track and analyze most traffic sources, but many advertisers either do not know about their existence or use them incorrectly.
  3. Then, in Google Tag Manager, you can specify settings that dynamically update predefined “content zones” on the site, based on the user.
  4. You can use JavaScript in the rules of Google Tag Manager to automatically set different sorting orders for your offers (depending on the user).
  5. You can track the increase in conversion resulting from the use of “dynamic content” in Google Analytics.

Think of your site from the point of view of a competent seller. Such a seller understands the context of buyers and speaks a language that resonates with most of them. You can gather a lot of information about site visitors using the targeting criteria. Use this information and personalize the content of your site and its landing page in order to better control the visitor’s “movements” on the page.

2. The campaign should be as detailed as possible.

Many sites conduct “integral” (not divided by areas) campaigns aimed at people of different ages and interests. That is, everyone has the same information. I suggest acting differently. If you run a campaign on Facebook, create a detailed division of your ad sets (sets of advertising) into groups and areas.

This way you can easily identify well-performing segments that produce the best results. For example, my current startup is targeting entrepreneurs “in the early stages of business,” who may need help with branding. In this case, a detailed sorting of advertising content into groups will help you understand which of them works best.

campaign DGW

Of course, this method can lead to additional costs. But in the long run, they are more than justified. You will get the opportunity to find the “pearls” among your entire advertising arsenal as early as possible and not spend money on segments that do not bring a return on investment.

When you optimize “ad sets”, change no more than one indicator at a time and measure the results. For example, do not change the content of the ads, the targeting criteria, and the number of costs for attracting a click. Otherwise, you will not know what exactly led to the growth or fall of the campaign results. Keep a journal of changes so that they can be tracked.

When you document all changes within 30–45 days, you begin to see interesting trends. For example, an advertisement with a time limit for an offer (“Only 5 hours left!”) Shows better clickability than without specific dates (“The sale will end soon!”).

3. Reasonably segment your “redirected” audience

Reconfiguration is a great strategy to turn recent visitors into customers. Additional segmentation will allow you to move even further in this direction.

First, you need to exclude all those who “jumped” from the site, only by going to the main page. This usually means that they are not interested in our services. I noticed a significant increase in ROI (return on investment, in this case – in advertising), excluding those who left the site immediately or after spending less than 60 seconds on it.

Then deal with customers who “jumped” from the last steps when making a purchase. They just need a little help. With those who “jumped” from earlier stages, you need to be more convincing. Segment the types of ads or activities depending on the stage at which the client left the site. Invest more in promotion among the readiest to buy. That is, among those who went astray in the final stages of the order.

Do not forget about time segmentation. Usually, the return from those who recently visited the site is greater than from those who were on it a week or a month ago. When forming the division “by time” do not forget to exclude the earlier “category”. For example, those on the 24-hour list should be excluded from the “three-day list”. Thus, these two audiences will not “overlap”, and they will not receive the same offers. You can set exclusion rules in Google AdWords using Custom Combination lists.

  • Another important point. Set a limit on the number and frequency of ads so as not to annoy people. If you show ads too often, the result will be the opposite. I recommend no more than 5 impressions per day, and you can determine your optimal frequency yourself experimentally.

4. Determine LTV during optimization campaign

LTV (Lifetime Value, or lifetime customer value) is the total profit of the company received from one client for the entire time of cooperation with him.

For example, your site sells products of different price categories. And you see that products with a discount or products at the lowest price give the highest level of conversion. When you see a conversion, you can decide what to invest in exactly the campaigns that bring the best conversion. But this is not always the right decision. If the campaign is focused on discounters, how much money will they ultimately bring you?

Analyze your campaigns in terms of overall profitability and profitability. It is quite possible that the most successful campaigns are those that gave less conversion, but they “sold” more expensive products. Another indicator of the success of the campaign is the arrival of buyers with high potential for re-purchase.

Your ultimate goal is the overall profitability of the project. Therefore, marketing expenses should be based not only and not so much on conversion. The main criterion is the overall financial performance, including the “lifetime value” of clients received as a result of campaigns. When monitoring campaign performance, use indicators such as profitability and LTV.

5. Use automation

On platforms like AdWords, there are many automation elements. They will help you optimize the process on an ongoing basis. Do not misunderstand me! I do not propose putting the whole process “on autopilot” and I do not say that automation will do everything for you. But there are several basic levers that can be set in automatic mode, saving yourself time.

Here are some examples of process automation with AdWords.

Automatic increase in allocated funds if the keyword shows good financial results. For example, your goal is for customers to cost you no more than $ 25. In this case, the goal should be to increase the number of “presentations” of advertising (the number of contacts of advertising with the audience) for keywords that bring conversion in the range you specify.

Automatic reduction of allocated funds if the keyword does not show the expected financial results. But before you lower it, you need to wait sometime to get the full picture. For example, your goal is for customers to cost you no more than $ 30. You can set the setting at which advertising costs will be reduced, collecting a lot of clicks, but at the same time bringing customers $ 40 and more.

Also Read: How Digital Marketing Changes Small Businesses

Marketing optimization is an ongoing process that has no end. Our tactics worked well in our case, but may not work in yours. The key to success is ongoing experimentation and testing.

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Vikas October 17, 2019 0 Comments

How Digital Marketing Changes Small Businesses

The advent of digital marketing has brought about a change in communication channels. Channels can now be evaluated for various indicators. This assessment is done by marketers, conducting a comprehensive analysis.

The sales funnel has changed small business

This approach allowed the introduction of the concept of a sales funnel. What was previously available to large businesses has now become the norm for any successful small company. And this is the main benefit that small business received. A few years ago it was difficult for small firms to survive in the market because they did not have the privileges that large enterprises had.

Due to the use of efficiency parameters, marketing planning has changed towards pragmatism and consistency. The application of a systematic approach eliminates errors at the stage of the development of design decisions.

Small Bussiness DGW

Marketing budgets have become transparent and focused on the end result. The transparency of spending ensured a competent and rational distribution of finances.

The effectiveness of contextual advertising (paid traffic) has increased in comparison with SEO promotion, whose tasks remained the technical aspects of optimizing Internet representations. Investing in contextual advertising has become more profitable. The cost of it quickly pays for itself.

Instead of gray link building and behavioral techniques, it’s time for content marketing. Communications went beyond the site, social networks became the intersection of business and customers. Now, company representatives can communicate with consumers of their products and services outside the site.

This simplifies and speeds up finding a common language with customers, helps to conquer their location, and form a loyal attitude. A loyal consumer quickly decides to make a purchase, encourages acquaintances to contact an organization to which he has built up trust.   

The improved concept of the sales funnel has helped achieve the following goals: 

  1. Combined various promotion channels.
  2. Strengthened strategic planning functions.
  3. Provided marketers with reliable information (KPI).
  4. Allowed to quickly make changes to the promotion of services (marketing optimization).

With digital marketing in small business, a new era has come.

Improving Small Businesses Through Digital Marketing

Due to the onset of digital reality, businesses had to radically revise their work in enterprises and organizations that specialize in the production of goods, sales and the provision of services. Now in small companies, automation dominates. The business has become more mobile and this is a big plus. Organizations are tired of suffering the costs of the human factor, which were especially significant at the peak of the economic crisis. 

Currently, database analytics, the interests of users of social networks, which are simultaneously the target audience, are being actively conducted. The small business is actively rebuilding the IT landscape. It includes the components that are required for radically new business processes that entail modernization.

Thanks to digital marketing, the speed of decision-making have increased, the processes themselves have become more diverse, their willingness to quickly review them, guided by the needs of the clientele. The time freed up as a result of automation is used to increase the intellectual participation of users in the implementation of important tasks.

Now even small companies are striving for high intellectualizations. This applies to the production of goods and services. Digital technology enables remote management of complex objects.

All of these changes increase productivity and sales. They reduce the time spent on the production of goods and improve the quality of the services provided. 

In the digital era, the attention of the management and marketing department is no longer wholly focused on monitoring the fact that the process has been completed; management is focused mainly on the best practices for organizing it. 

Management has become transparent, and analytics are highly accurate. Automation creates the conditions for virtually error-free management of large enterprises.

Companies are rethinking existing business processes. Enterprises are moving away from traditional approaches to the business organization; the focus is on introducing innovative solutions.

The changed business culture of the company entails a large number of other changes. Employees, including employees of the marketing department, also take part in digital restructuring. New requirements are being put forward to them. Support for digital services makes users and products part of the manufacturing process. The final stage of these transformations is the possibility of a consistent restructuring of new principles of activity.

The concept of digital marketing and its role in small business

The digital transformation that has changed consumer behavior has led to a transformation in marketing. Digital marketing has emerged – a component of the communication strategy of organizations that solve marketing problems for the purpose of fruitful business development. Using digital channels, the target audience is formed. They are used to deliver information. 

The concept of digital marketing includes not only technological information, but it also includes the media and audience. Under the media, the component is meant a set of digital methods of transporting a message from its creator to an addressee or several users.

Rapidly evolving technologies and constant information buzz have caused marketing tools to stop being replicated. In such cases, the ability to quickly adapt to new conditions, constant adaptation, the search for new solutions to solve standard problems, and deepening customer relationships come to the fore. 

The ongoing search and testing of new tools or channels that help to attract consumers, analysis of contextual advertising, and conversion modernization make it possible to get ahead of competitors and take advantage of the market. 

Read More About: Start Digital Marketing course in Varanasi

Digital marketing has changed small business for the better. Positive changes, including the increase in sales and the survival rates of small companies, are clearly visible.

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Vikas October 14, 2019 0 Comments
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