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Basics of Internet Marketing

All Internet marketing tools are subordinate to the solution of any of the two main tasks:

  1. Attracting visitors to the site
  2. Motivating visitors to perform an action on the site (the so-called conversion)

Useful actions for business can be different: your potential client, but for now, the site visitor can subscribe to the newsletter or download useful content (and you will get the lead), buy a product, order a service, sign up for an event, share your article on social networks.

There are several ways to achieve these goals: digital marketing itself, Internet advertising and content marketing. The basics of internet marketing include exploring ways to interact with the user and how to convey the necessary information to him.

Internet advertising brings you to the site traffic – visitors who clicked on your ad banner. Paid Internet advertising is placed in the form of banners on websites, in social networks, as well as contextual ads in search engines.

Paid Internet advertising types:

  • CPV, Cost Per Visitor – payment only when a user moves from a banner to a site, and only unique visitors are considered who have come for the first time.
  • CPA, Cost Per Action – an advertisement is paid when the user performs an action on the customer’s site.
    • And it can be either buying something, then an ad can be called CPS or Cost Per Sale, or a lead is leaving contacts, and the ad subspecies will be called CPL, Cost Per Lead.
  • CPC, Cost Per Click – the most common and intuitive type of ad when paying when you click on an ad. CPC is part of a PPC (Pay Per Click) advertising model.
  • CPV, Cost Per View (Cost Per Impression) – a charge for displaying an advertising banner to a user.
    • CPM, Cost Per Thousand (M – the designation of a thousand in Latin) – pay per thousand impressions, a type of CPV-ads / banners.

Internet Marketing Is The Science & Art Of Increasing The Targeted Audience

Free online advertising or affiliate program – exchange of banners between partner sites for more Internet audience and increase conversion on the site.

Content marketing solves the problem of attracting a visitor by providing useful information for a specific target audience. Content marketing also includes the promotion of content in social networks (SMM), search engines (content SEO), and email newsletters.

Internet marketing as a whole performs important tasks of informing the client about the product or service, motivating them to make a purchase, collecting and analyzing information about the target audience of the product and influencing the behavior of their target audience. Compared to conventional marketing, internet marketing can be called inbound – inbound – marketing, since it basically gathers customers to the site, rather than simply declaring advertising messages.

Web analytics is an important component of Internet marketing, which is responsible for collecting and analyzing data about the behavior of users on the site, gives an idea of the nature of the audience of the site, demonstrates the most effective traffic channels and the way users purchase. Owning Google Analytics tools allows you to get all this data.

Search engine optimization (SEO) also relies on analytics data, is closely related to content promotion and at the same time solves technical problems for better site indexing by search engines. Read more about the need for SEO in Internet marketing in a separate article.

Communication with the target audience is the most important component of promotion, it is included in the basic basics of Internet marketing. Communication channels are, first of all, the social network – Social Media Marketing, in addition, various forms for entering messages on the site, as well as communication with the user by e-mail – email newsletters and answers to customer questions. In addition, as an element of communication, it is worth perceiving buttons with CTA – call to action, a call to action on the site. Responsible for visual communication is the design of the site, which is created by the UI UX designer, based on the typical behavior of the user.

Digital Growth World Internet marketing course give a chance to master the basics of digital marketing, even for those who have very little free time.

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Vikas February 28, 2019 0 Comments

Top 10 Blogs That Sold For Millions Online Money Making

You may come across a number of people who start an online business or make money online, work on it from nowhere making a buck load of money out of it. There are also other kinds of people who get cold feet and make no use of the platform available stating various kinds of excuses. It does vary from person to person.

You would be amazed to see that a lot of very successful business initially started their careers with blogs. When you actually work on a website ideology that you actually believe in and work passionately on it, you will always attract a good number of loyal audience.
This post is dedicated to all those people who are keen on doing something innovative, creative and wish to start a new online business. For all those passionate hard working, this is an eye-opening, awe-inspiring list of sales where people have earned millions from blogs.

TOP 10 BLOG THAT SOLD FOR MILLIONS

  1. Bankaholic.com – bought by Bankrate.com at $15 million. John wu started this as a financial blog so as to provide relevant information on credit card offers, banking terminologies and other personal finance topics. He mainly monetized the blog with affiliate offers. Once his website started earning popularity, revenue came pouring in. Due to high blog ranking, it was eventually bought by Bankrate for 15 million dollar. Such a simple blog on such an obvious simple day to day topic earned him a fortune. Not to forget, the readers gained good knowledge from his blogs.
  2. Techcrunch.com– bought by AOL for $30 million. You must have heard about TechCrunch for sure. It is that famous!  This must be your daily reads besides Entrepreneur .com. It was a blog started by Michael Arrington, as the name implies it is a blog on the latest technologies and businesses.
  3. Mint.com-bought by Intuit for $170 million dollars . Mint.com is a website that had 1.5 million users in just two years. And later it was sold for 170 million dollars. This website had a very good product to offer. In today’s date mint has 10 million users. This is huge! and also gives an excellent example of a business getting big without any sort of traction gain and exposure to viral content. Mint did not even need to market itself through social platforms. It got this successful by its product and credibility.
  4. HuffingtonPost.com-bought by AOL for $ 315million dollar -Huffington was started in 2005, at the time of its sale it had 25 million followers. The Huffington post is the pioneer of digital journalism space and AOL had all the infrastructure and resources to handle the potential of this business in the coming future. This blog was the trendsetter of this practice of big media firms acquiring popular blog posts so as to make huge online business empires.
  5.  Business.com -bought by RH Donnelley for $ 350 million dollars. This blog was purchased by RH Donnelly which is a local search and online business directory company. It did evolve as a leader and the most reliable source of business-related content and had this extra feature of publishing of news content from leading experts on a regular daily basis.
  6. Worldhum.com– bought by Travel Chanel ( amount not verified). Founded by Jim Benning and Micheal Yessis, WorldHum is a travel-related blog which gives you information about travel diaries of different people, interviews, reviews about places, audio, video and much more. The main reason why these two owners wanted to blog was to put forward the best travel stories on the internet for people who adore travelling. This blog was started with an ordinary value of 35 dollars and later gained a net worth of millions of dollar.
  7. Freakonomics.com – bought by the New York Times. This blog was the brainchild of the best selling book Freakonomics written by Stephen J. Dubner and economist Steven D.Levitt. Based on the same concept as the book was on, this blog was on bizarre data and coincidences and day to day random events which are analysed and brought down to the conclusion with sound theories. Thus explaining why certain mysterious things happen. This blog had impressed the New York Times to the extent, it was completely absorbed under it.
  8. Treehugger.com– bought by Discovery communications TLC and Animal Planet for $10 million. Treehugger is an environment blog started by Graham Hill in 2004. This blog was entirely virtual and was operated from all across the world. It gained a high web page ranking and was sold in for millions.
  9. Celebrity-Babies .com -Bought by TIMES and now hosted on a domain by People.com ( people magazine ).Celebrity-babies.com was founded by Danielle Friedland. This blog is about babies of celebrities became a huge hit among people. This site has approximately 720,000 visitors a month and has a value of 6.9 million page views.
  10. PaidContent.org -Bought by Guardian Media group for $ 30 million.PaidContent.org was founded by Rafat Ali. It is a blog about Digital media, how digital content would be shaping the future of media, information and entertainment industry.

So, friends, these were the list of bloggers who made it big. Any blog which is started is done out of interest, to share knowledge and earn income. But what really makes a difference is consistent performance, good and innovate content and ways of enhancing viewership. Getting traffic is way harder than it looks but that doesn’t mean, the task is impossible. I have a list that continues when it comes to people who have sold their blogs and earned million and you can also be the next one.

If you have a passion for writing and want to show the world your skills then don’t wait and Learn how to make money online now in Varanasi. Enrol today to our Professional Digital Marketing Course and start your own passive income generating website.

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Vikas February 9, 2019 0 Comments

How to register the best possible Domain name & Hosting?

Buying domain name is easy and you can easily have the chances of getting any domain name you desire in the market. However getting the right domain name is difficult. A domain name is the identity of your website, it is important that you choose the best out of all available options. A good domain name should be short, catchy and should justify the purpose of your website very well. A right domain name can be an asset to your business.

Although there are so many new domain extensions to choose from, I still think that the .com is the best for business.  A lot of people feel that .com domains are sold out and they are not at all available. However, there are plenty of .com names left to choose from. You just have to look for it.

Finding the right domain name

You can look for the domain name at GoDaddy. There are online marketplaces where you can also buy or sell domain names. Once you finally decide a domain name, there are a few things you can keep in mind. Ask yourself – Is the chosen domain names unique?  The domain name has to stand out if you really want to make your website a big empire.

Does the website completely describe the purpose of your business? It should not be unsettling. It should be your next new name. Also, make sure that your website is a short name because long names are difficult to remember and they take time to be a household name for people. For example, you call noodles Maggie, although it’s a name, a brand, It has its contemporaries in the market. But still, instant noodles is Maggie! Likewise, your domain name has to be like that. It has to become a household name for the brand or the service you are providing through the business.

Find a host for your website

Find a good home for your website by choosing a reliable hosting company. There are so many options for hosting that it is easy to get overwhelmed. Choosing the hosting company is important. You should see the aspect that, the hosting company you are choosing should be established. Especially if it’s a new company, you don’t want to be a part of a hosting company where you are its only customer . This is bad for business; it would not launch you well. What kind of reputation does the company have? Any company can have some negative reviews. That it in itself doesn’t rule out the hosting company, but if you see a lot of complaints, move on to the next.

Research well the hosting company. Also, contact its support group before signing up. Now, this is important. Check how long does the host take to respond, how does it treat you as a customer, how long did you have to wait on hold? Does the company even have phone support? This will determine .how the hosting is going to treat your future traffic. If it treats you well and passes through all of the above-specified checklists. You have chosen the right place for your domain name. Price considerations on hosting are also necessary.  Don’t get into the trap of buying cheap web hosting which later turns out of an expensive deal due to a number of extra charges. Is the admin interface easy to use? Check out the admin area before you sign up to make sure it is intuitive.

Specialization of the web hosting

If you run a Word Press website, see if the host is optimized for the platform. Look for the entire package of the hosting. Like the number of websites in one account, the amount of storage and band with the hosting provides. Well, this is obviously something any domain name owner would do, I Specified it to keep every minute detail clear on the table.

Scalability of the web hosting

Once I signed up with one of the largest hosting companies and a few days later they told me that I needed to pay more now. Bait and switch happen in the hosting world. Needless to say that, I have moved my site. I don’t want to do business with companies like that.

Another aspect that is important is choosing the right website platform. My personal favourite is WordPress, but then your business need might be different so you choose the website platform accordingly. The platform on which you build your site will impact everything from content creation to SEO to reliability. Choosing the best platform for your business model is necessary. Around 23 per cent of the website world uses word press as its platform.

So this article was all about registering your domain name, web hosting and choosing the right platforms. When it comes to choosing platforms, make sure that you use a platform that has a lot of plug-ins that work in favour of your website. Plugins like word fence security, SEO, Woo-commerce etc. If you are a business owner and need help in deciding the domain name and hosting that suits your requirement for Varanasi do not hesitate to email us at FAQ@digitalgrowth.world

 

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Vikas February 4, 2019 0 Comments

Understand Effective Content Marketing Before You Regret

You must have read at many places marketing your website, product or service through content marketing is one of the best ways to promote your brand. Content marketing is the best and easiest way as it has more advantages than of any other sort.

The multiple benefits include higher domain authority and search engine rankings, more referral and social traffic and increased conversion potential.

I just said content marketing is easy to promote your business but it doesn’t mean everyone is doing it right. There are a few strategies you can make so as to market content properly. Most of the entrepreneurs haphazardly do content marketing and eventually end up in a mess. Half-hearted content floats on the internet, which is again harmful to your business name. The truth is, you need a really good strategy to constantly produce, re-purpose, and promote engaging content.

So here it goes the tips to effective content marketing strategies

  • In-depth knowledge of the topics – You need to have complete knowledge of your domain, about which you intend to write. Besides that, you need to have an idea about your competitions in the market. Most importantly you need to reach out to your customers. Their queries, their problems, their interests. When you have a  significant customer base from a particular section of society, you need to look out for what and how your customer would be interested in your product and the service you intend to provide. The worst kind of content marketing starts with companies focused on showing how great their product or service is, instead of filling a void or addressing a clearly defined pain point.
  • Strong headline – What is going to attract people towards your content? A strong headline. A large percentage of people decide whether they want to read your article or not just by reading your headline/title. There are four possible ways to make your headline worth a catch:
  1. Make the title heading catchy, attractive.
  2. Bring an urge of urgency in the topic.
  3. Make the headline relevant to the matter written in it.
  4. Be very specific about what the article is about.

Make the headline search engine friendly and make the title so interesting that the reader automatically wants to click on it.

  • Effective call for action – This is what is important and tricky as well. You write and post some content online. Your job hasn’t finished yet. You have been successful in your content marketing strategy if your reader, your audience is ready to take the next step. The step can include a free product trial, entertaining video, in-person consultation or enrolling for a webinar. The better the content you deliver, the more the audience will be interested in getting involved with your business. You can offer a sample or some free trial period offer. This entire thing, from writing the article to managing the customer to get involved with your business is effective content marketing.
  • Giving variations in the style of your writings-  When you are posting articles on the internet, you cannot expect your customer base to consistently read and follow your long posted paragraphs. Create variations. You can change the format of the write-ups.
    • Guides- You can have guide articles like how to … , these articles help the readers to solve their problems or clear their confusions.
    • Listicles- People love it when they get a list of things in one single article! It makes their job easy. Listicles give various things priority wise, help people in making more informed decisions. Create a list that fills a need or solves a problem and makes it skimmable since often it is skimmed and not read.
    • Case studies- Give a particular situation, which may or may not be related to your product/service. If it is related to your business, set up the world and how the problem negatively impacts the customer’s life. Confront with various solutions. In the final stage, demonstrate how your company offers a life-changing solution. Talk about both success and failure. Remember, the story is about them while your product is a small part of the journey.
    • Personal story-  people love reading that. Talk about personal stories, your opinions, experiences that are engaging as well as inspiring.
  • Visual content – This is a very creative, attractive way to engage your audience. It helps the audience process, comprehend, and retain more information rapidly. There are many types of visual contents that you can use. You can use slides, infographics, videos etc. In case, of slides, break down complex information into easily digestible slides on SlideShare, which has more than 60 million unique visitors. Or infographics, which gets more likes on social media than any other kind of content. Try to limit the statistics to 10–12 focused on a single topic with the length of the infographic, not more than 8,000 pixels. More than that will result in jumbled facts and figures. In case, of videos, there is a very high scope of creativity and brand promotion you could do. Make videos which are engaging and covers our business agenda and promotion efficiently and effectively.
  • Guest blogging- is a good way to create awareness and improve search rankings. Creating a guest blog makes a great difference as it will attract more clients to your business. Combine guest postings with an on-site content strategy which leads to better SEO, more traffic, and greater conversions in a short time period. Guest blogging builds the reputation of your company, you get to know about your potential competitors and other niche websites. You build better relations with your client and reach out to more audience as well.
  • Promotion of the content- Even the best-written article by the best writer of the world is of no use if the content is not presented or promoted well. Promoting your content actually, means that the users are convinced and impressed enough to use the service or product your business actually provides.

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Vikas February 3, 2019 0 Comments

Start Digital Marketing course in varanasi

We are proud to announce the launching of our website. The first Digital Marketing Training centre of its kind in Nadesar VaranasiDigital Growth World offers multiple courses in digital marketing for your career growth & business requirement. Enrol now and boost your digital marketing skills.

The share of online sales is growing every year by an average of 25%. The development of IT technologies and their applicability will retain IT professionals as some of the most sought after in the labour market.

Internet marketer, one of the most important figures in a niche. His/her main responsibilities are shaping the brand image, promoting it and scaling the sale of goods or services online. The average salary of a qualified internet marketer in India is Rs. 20,000/mo.

An internet marketer must have knowledge of architecture and site design, SEO optimization, SMM, web analytics, be able to work with the main contextual advertising systems, as well as some other skills. Since universities do not train Internet marketing specialists yet, the shortage of them is growing every day.

You will gain the profession of the future, whose popularity is growing along with the popularity of the Internet.

The course of Internet marketing includes a number of cases that allow you to delve into the topics being studied, as well as practical work with real projects, ensuring the consolidation of the material studied. The best students will start receiving job offers immediately upon completion of the course.

Digital marketing essentials

WHO NEEDS TO BE TRAINED IN THE COURSE OF ONLINE MARKETING:

  • Those who plan to launch their business on the Internet.
  • Those who already interact with their target audience on the network using newsletters, social networks, blogs and other tools.
  • Those who want to increase sales of their online store.
  • University graduates, marketers, brand managers and business owners.
  • Those who want to learn, who want to change jobs to a higher paying one.
  • Those who want to use new channels of communication with their audience.

WHAT OUR COURSE WILL GIVE YOU?

  • Your project on the Internet will turn from the chaotic publication of posts on social networks and posting general information about your products and services into a well-established system filled with effective tools to attract customers.
  • If you are a manager, you can send your employees to training us, to make them qualified specialists.
  • If you are a leader, the course will help you to speak the same language with Internet marketing contractors and monitor their work.
  • Increase your knowledge in marketing by pumping yourself and arming yourself with the latest tools of an internet marketer, which in turn will increase your value as a qualified specialist.

At the end of the course you:

  • Learn how to optimize and promote web projects.
  • Learn how to budget advertising campaigns.
  • Learn SMM – Social media marketing.
  • Master website development as an effective sales tool.
  • Learn how to create advertising campaigns Google Adwords and Facebook Ads.
  • Master email marketing.
  • Learn how to conduct a detailed analysis of online advertising campaigns.

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Vikas February 3, 2019 0 Comments
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