The growing demand for various areas of Internet marketing is due to a number of real factors. Everything is experienced. And the practice has shown that it is web marketing today that can solve even practically insoluble issues.
A crisis and a sudden decrease in user activity are not terrible if email marketing is mastered. Due to increased competition and the desire to save time and resources on other product promotion channels, marketers are increasingly turning to electronic mailings. But in order to realize the full potential of this area, you should understand why email marketing for a business, its strengths and weaknesses are needed.
What tasks is email marketing aimed at?
It should be remembered that email marketing is not a short-term, but a long-term event aimed at solving the main goals of an advertising campaign. As a rule, he solves several basic tasks at once:
A reminder of a brand, company, product or service.
Personalization of newsletters.
Incentives for repeat acquisition
Implementation of feedback (communication tasks).
Attraction and development of a subscriber base
Based on segmentation.
Analysis of the results by mailing in order to increase business efficiency, sales growth.
Today, email marketing not only saves time and human resources, as it is carried out mostly in an automatic mode. But it is one of the cheapest and most effective ways to increase sales and business development.
Benefits of Choosing Email Newsletters
One of the most important advantages of using email newsletters is the high financial return and real money savings. It costs a little, but it brings a lot. Who does not dream about it !? In addition, email marketing has several more obvious advantages:
After sending the finished newsletter, sales growth increases by at least 10%.
If the e-mails are created correctly, the result appears almost immediately after sending it.
You can save money not only on the newsletters themselves but also on design and copywriting, thanks to ready-made and completely free templates that are often found on some web resources.
Another clear advantage is the ease of preparing newsletters. But, of course, there is a danger that your letters will be sent to the spam folder. To avoid this annoying nuisance, you should adhere to a couple of plain tips.
Rules for creating email newsletters
Firstly, you should not impose your services on those who have in no way shown interest in either your company or the product or service. Of course, you can send them a fact-finding letter, but do not bombard them with a gulp of “selling” letters. Otherwise, the result will be deliberately negative – a link to your site will be sent to spam settings, and all mailings will go into oblivion.
The rules for creating quality and productive emails are as follows:
Messages should be sent only to those who voluntarily subscribed to them, i.e., showed readiness for further cooperation and is interested in the product offered by your company.
Electronic sales letters should not be sent often, but regularly and only with the latest news or attractive offers.
There should not be any useless and intrusive PR, as this will only repel a potential and even loyal customer.
All messages should be broken down on clear topics, nothing more; any letter should begin with a polite treatment and throughout the text should show respect for the user.
Illiterate messages only repel yourself, often overshadowing even very beneficial news for the buyer.
Do not forget about a clear indication of the reason for sending email newsletters. As well as about the contacts of the company or manager, who can be contacted to clarify the circumstances of the action or prices. The rules are as simple as creating similar “selling” emails. But compliance with them can increase the effectiveness of email messages at times.
Stages of planning and implementing email marketing
After there are no questions left, why do you need email marketing for a business, you can start planning and launching an electronic advertising campaign. Everything is also very simple here, but a competent approach to each stage guarantees a larger percentage of increased sales and traffic growth.
So, the stages of email marketing:
Determination of the main goal or end result that needs to be achieved as a result of mailings (for example, attracting new customers or transferring subscribers to the category of regular customers).
you must initially answer for yourself the question of whether there is readiness for a long-term project of this type.
Determination of the actual deadlines for the execution of the intended.
Highlighting the target audience with which you will work.
The choice of the main idea that will need to be conveyed in the letters, it should be concise, clear for understanding and broadcast inaccessible forms of reporting.
Determining the actions expected from the target audience in response to receiving newsletters.
Thinking over the specific actions that potential customers must take to achieve their task.
The choice of several methods to stimulate the acquisition of products by subscribers.
Determining the format for receiving feedback from customers, the format of the newsletter itself.
Now you can start creating emails. And then think about new forms of attracting regular subscribers, about the greater attractiveness for potential customers of the subscription page. Since you should never stop there. Only that business wins in which development and progress do not stop for a moment.
Today’s market with the huge competition is directly related to Internet marketing. A sober businessman understands this and will never refuse to use such an effective success tool in all respects as email marketing.
Has a website but no traffic? It can be fixed! We know more than 50 ways that will help increase the regular flow of visitors to your web resource, and therefore your profit. How to do it? Read in our article!
1. SEO – search engine optimization.
To increase the traffic to your website, you first of all need to fill it with high-quality text content, which includes relevant keywords.
The first stage of work is the search for one or more keys that represent your area of activity. They will be used in texts filling the web pages of the site. In the first few months of content creation, select keywords with a search volume of fewer than 10 thousand queries per month as keywords. Later, after filling the website with content and optimizing its pages, it will be possible to expand the semantic core with keys with a large search volume.
Use the blog to create the necessary basis for SEO-promotion of your online store. By working on this section of the site, you can attract organic traffic.
Top 50 Ways That Will Increase Website Traffic in 2020
2. Regular updating of content.
Search engines primarily show sites whose content is regularly updated. In order to keep the website content always up-to-date, outdated content must be periodically deleted, replaced with new, or regularly updated old content.
A simple technique that will allow you to demonstrate the regular activity to the Google search engine – to give your customers the opportunity to leave product reviews. Bonuses to the always “fresh” content of the web resource:
Receiving a large number of unique content, which also increases traffic.
Studying reviews, visitors spend more time on the site, which improves its SEO position.
Regular updating of content
3. Analysis of competitor websites.
To understand which marketing channels will help you increase online sales, analyze the activities of competitors. Having found out their main sources of traffic, you can significantly increase the attendance of your own web resource.
The free Alexa service will help you with this analysis. How to use this tool:
Enter the URL of the competitor’s site.
Go to the section “Upstream sites”.
Browse through the list of websites that users visited just before they entered a competitor’s site.
How to use the information received:
If the main source of traffic is Google, focus on Google Ads and SEO-optimization.
if visitors get to competitors mainly through Facebook, get involved in advertising on this platform.
if the largest number of customers comes to the website through a niche blog, you need to try to establish cooperation with this blog.
Analysis of competitor websites
4. Promotion through YouTube.
How to increase traffic through the YouTube channel:
Create commercials on YouTube.
add links to the description of videos.
Add links to annotations to videos.
Encourage other YouTube users to share links to your videos.
To attract visitors to your online store through this channel, you will have to work hard. You will need at least one video per week, moreover, for quite some time. Collaboration with major video bloggers brings very good results.
5. Promotion on the Facebook platform.
Although this social network was created for communication between friends and family members, today this platform can become a source of good traffic. Where visitors can come to your site from:
From groups for buying and selling on Facebook.
posts on Facebook.
From your own page of your online store.
6. Promotion on the Instagram platform.
About Instagram today, only the lazy did not hear. Created for communication, this social network is one of the best marketing channels for online trading. This is facilitated by a large number of users and business-friendly features of the site.
How to increase traffic using Instagram:
Create an online store page, place a link to it in the profile header.
Add links to Instagram stories, in the texts of posts and photos.
Arrange with people who will sell your goods for a commission, or will post their referral link in Instagram posts.
Collaborate with influential blogs that have a large number of subscribers.
7. Use Email – marketing.
Email promotion has long been proven to be effective. Therefore, from the first day of the existence of your web resource, we recommend that you create a list of email addresses for distribution. To do this, simply add a subscription form to your newsletter on the site. By subscribing to them, your potential buyers will always be aware of the price actions, sales, and new products of your store. Such information often stimulates not only to enter the site but also to make a purchase.
The advantage of this marketing channel is that, unlike social networks, it is completely controlled by you.
8. Promotion on the LinkedIn platform.
This social network has its own specifics and is rarely considered by online stores as a source of traffic. Nevertheless, regularly posting your PR news on this platform, you can get a steady stream of visitors from this source.
What information can be published on LinkedIn to increase site traffic:
About your participation in charity events.
About the achievements of your employees.
About the success of your business.
About an innovative product that has appeared in your assortment.
Informational videos with a link to your site.
9. Promotion on the Twitter platform.
This resource is actively fighting with the automation of spam, but it can also bring new visitors to you. By the way, this platform is one of the best for beginning entrepreneurs whose goal is to increase traffic. This will help you:
The uses of appropriate hashtags.
Competent content marketing.
On Twitter, you can publish messages about new product launches, promotions, and sales, etc., or post links to voluminous articles published on the site. You can also write interesting tweets here that will help you find a common language with potential customers. At the same time, do not forget to post links to pages of your online store in the articles and use the “click to retweet” function.
10. Try Pinterest.
Interest is another great way to increase website traffic. Using this resource can bring even better results than working with Facebook.
What you need to do to promote – just add your products and blog content to this social network a couple of times a week. But there is a little trick. To attract the maximum number of visitors to your web resource, you need to make one PIN code viral.
Another tip – when posting a message, attach all the images that you have in it. Even custom ones can be useful to you. This will give you the opportunity to remove the pin code, and increase the number of conversions to your online store.
Lastly, try using the Pinoculars app, which redirects visitors to the Interest. This way you can further increase the number of conversions from Pinterest to your site.
What other ways are there to increase site traffic?
40. Effective methods to increase traffic:
11. Promotion on Snapchat.
12. Add your website to search engines.
13. Internet marketing through the social news site Reddit.
14. Find partners.
15. Out Influencer Marketing.
16. Use the Quora Question and Answer Forum.
17. Do not forget about the Yahoo search engine – write a few comments on Yahoo Answers.
18. Advertising networks.
19. Collaboration with other brands.
20. Web resource optimization for long keys.
21. Use backlinks.
22. Hook People In.
23. Offer niche blogs yourself as a guest blogger.
24. Order niche bloggers a few articles on their blog.
25. Add internal links.
26. Include Influencers in articles.
27. Add a forum to the site.
28. Be active in niche forums – leave your comments.
29. Daily add new products or update site content.
30. Use mail-in social networks.
31. Work with journalists – they will help with content and advertising.
32. Post press releases on popular news portals (such as PR Newswire).
33. Develop a free course for your customers, post it on the site.
34. Create presentations (news, company history, annual progress report, development strategy, etc.) – SlideShare will help you.
35. Do not forget to regularly publish the product.
37. Post-test content that includes features for sharing results.
38. Add buttons to the website to go to your pages on social networks.
40. Record podcasts.
41. Sales and promotions on the site – on an ongoing basis.
42. Hold contests among subscribers in social networks.
43. Write in medium, including in the text links back to your website.
44. Analyze your online resource and determine where the bulk of visitors come from.
45. Optimize the best source of the traffic to get the most out of it.
46. Market expansion through a social marketing site.
47. Post unique content on the site.
48. Direct traffic to your website from personal accounts.
To promote the sites, companies and projects try different techniques and techniques. The result can be achieved by an infinite marketing optimization, sure (crowdsourcing platform to help start-ups in the field of branding by experts in this field).
High employee consistency
As a co-founder of a startup in a highly competitive field, I quickly realized that we had to try new promotion techniques. After numerous trial and error, we found some really effective tactics. Although our startup did not survive, his lessons became invaluable to me. Here are some of the techniques that have proven most effective in our project.
But first, the most important point. For marketing success, a high level of consistency between the marketing, development, and technical teams is critical. Technicians must understand marketing and marketers in technology. In the modern world, technology plays a significant role in marketing optimization. Therefore, it is important for all departments of your team to be aware of a common cause and common perspectives.
1. Customize the site for different users
People come to your site as a result of various campaigns and through various marketing channels. Depending on where and by which campaign visitors came, they differ in “expectations” and “sales steps.” In other words, users are at different stages of getting to know the product, and they have different expectations from what they want to see on the site.
For example, they come to you “on coupons.” For such an audience, in most cases, discounts and products on stocks are interesting. And those who come from Facebook want to learn something new, interesting and inspiring. Only after you “carry them” do they move on to prices and other practical information. Many marketers spend a lot of effort into optimizing a landing page. Their goal is to make it consistent with the campaign that “brought” customers.
After the start page, it would not hurt to take up the rest. Even subtle (small, barely perceptible) changes in the content of the entire site increase conversion by 20% or more. These changes are made in order to “tailor” the site to the needs and interests of the currently prevailing category of visitors.
Examples of such changes:
Automatically changing the algorithm for sorting products by pages depending on the campaigns for which customers come. If the campaign is “tailored” for coupons and discounts – displaying products with maximum discounts on the first pages;
quick updating of banners on the home page. In the case of the same “discount” campaign – automatically show and update the banner “Discounts” (“Sale”) as the main banner;
automatic “implementation” of dynamic (changing) content throughout the site depending on the visitor. For example, show sections “in trend” and “lookbook” to those who came after campaigns about the latest in the fashion industry.
You do not need to invest in super-sophisticated personalization technologies in order to improve the “dynamic” capabilities of the site. We used the Google Tag Manager to “identify the customer” and download content tailored to it. Here are a few steps to implement the idea of “dynamic content” with Google Tag Manager.
Contact 4–5 people representing your “target buyers”.
Target each campaign to one of these specific people. If you use UTM tracking in your marketing campaigns, you can add an “extra variable” to your URL. The goal is to provide the user with more relevant content. UTM tags are parameters (variables) that contain additional data. They are added to the landing page URL and allow you to transfer additional information about traffic characteristics to web analytics systems. When using UTM tags, you can track and analyze most traffic sources, but many advertisers either do not know about their existence or use them incorrectly.
Then, in Google Tag Manager, you can specify settings that dynamically update predefined “content zones” on the site, based on the user.
You can track the increase in conversion resulting from the use of “dynamic content” in Google Analytics.
Think of your site from the point of view of a competent seller. Such a seller understands the context of buyers and speaks a language that resonates with most of them. You can gather a lot of information about site visitors using the targeting criteria. Use this information and personalize the content of your site and its landing page in order to better control the visitor’s “movements” on the page.
2. The campaign should be as detailed as possible.
Many sites conduct “integral” (not divided by areas) campaigns aimed at people of different ages and interests. That is, everyone has the same information. I suggest acting differently. If you run a campaign on Facebook, create a detailed division of your ad sets (sets of advertising) into groups and areas.
This way you can easily identify well-performing segments that produce the best results. For example, my current startup is targeting entrepreneurs “in the early stages of business,” who may need help with branding. In this case, a detailed sorting of advertising content into groups will help you understand which of them works best.
Of course, this method can lead to additional costs. But in the long run, they are more than justified. You will get the opportunity to find the “pearls” among your entire advertising arsenal as early as possible and not spend money on segments that do not bring a return on investment.
When you optimize “ad sets”, change no more than one indicator at a time and measure the results. For example, do not change the content of the ads, the targeting criteria, and the number of costs for attracting a click. Otherwise, you will not know what exactly led to the growth or fall of the campaign results. Keep a journal of changes so that they can be tracked.
When you document all changes within 30–45 days, you begin to see interesting trends. For example, an advertisement with a time limit for an offer (“Only 5 hours left!”) Shows better clickability than without specific dates (“The sale will end soon!”).
3. Reasonably segment your “redirected” audience
Reconfiguration is a great strategy to turn recent visitors into customers. Additional segmentation will allow you to move even further in this direction.
First, you need to exclude all those who “jumped” from the site, only by going to the main page. This usually means that they are not interested in our services. I noticed a significant increase in ROI (return on investment, in this case – in advertising), excluding those who left the site immediately or after spending less than 60 seconds on it.
Then deal with customers who “jumped” from the last steps when making a purchase. They just need a little help. With those who “jumped” from earlier stages, you need to be more convincing. Segment the types of ads or activities depending on the stage at which the client left the site. Invest more in promotion among the readiest to buy. That is, among those who went astray in the final stages of the order.
Do not forget about time segmentation. Usually, the return from those who recently visited the site is greater than from those who were on it a week or a month ago. When forming the division “by time” do not forget to exclude the earlier “category”. For example, those on the 24-hour list should be excluded from the “three-day list”. Thus, these two audiences will not “overlap”, and they will not receive the same offers. You can set exclusion rules in Google AdWords using Custom Combination lists.
Another important point. Set a limit on the number and frequency of ads so as not to annoy people. If you show ads too often, the result will be the opposite. I recommend no more than 5 impressions per day, and you can determine your optimal frequency yourself experimentally.
4. Determine LTV during optimization campaign
LTV (Lifetime Value, or lifetime customer value) is the total profit of the company received from one client for the entire time of cooperation with him.
For example, your site sells products of different price categories. And you see that products with a discount or products at the lowest price give the highest level of conversion. When you see a conversion, you can decide what to invest in exactly the campaigns that bring the best conversion. But this is not always the right decision. If the campaign is focused on discounters, how much money will they ultimately bring you?
Analyze your campaigns in terms of overall profitability and profitability. It is quite possible that the most successful campaigns are those that gave less conversion, but they “sold” more expensive products. Another indicator of the success of the campaign is the arrival of buyers with high potential for re-purchase.
Your ultimate goal is the overall profitability of the project. Therefore, marketing expenses should be based not only and not so much on conversion. The main criterion is the overall financial performance, including the “lifetime value” of clients received as a result of campaigns. When monitoring campaign performance, use indicators such as profitability and LTV.
5. Use automation
On platforms like AdWords, there are many automation elements. They will help you optimize the process on an ongoing basis. Do not misunderstand me! I do not propose putting the whole process “on autopilot” and I do not say that automation will do everything for you. But there are several basic levers that can be set in automatic mode, saving yourself time.
Here are some examples of process automation with AdWords.
Automatic increase in allocated funds if the keyword shows good financial results. For example, your goal is for customers to cost you no more than $ 25. In this case, the goal should be to increase the number of “presentations” of advertising (the number of contacts of advertising with the audience) for keywords that bring conversion in the range you specify.
Automatic reduction of allocated funds if the keyword does not show the expected financial results. But before you lower it, you need to wait sometime to get the full picture. For example, your goal is for customers to cost you no more than $ 30. You can set the setting at which advertising costs will be reduced, collecting a lot of clicks, but at the same time bringing customers $ 40 and more.
The advent of digital marketing has brought about a change in communication channels. Channels can now be evaluated for various indicators. This assessment is done by marketers, conducting a comprehensive analysis.
The sales funnel has changed small business
This approach allowed the introduction of the concept of a sales funnel. What was previously available to large businesses has now become the norm for any successful small company. And this is the main benefit that small business received.A few years ago it was difficult for small firms to survive in the market because they did not have the privileges that large enterprises had.
Due to the use of efficiency parameters, marketing planning has changed towards pragmatism and consistency. The application of a systematic approach eliminates errors at the stage of the development of design decisions.
Marketing budgets have become transparent and focused on the end result. The transparency of spending ensured a competent and rational distribution of finances.
The effectiveness of contextual advertising (paid traffic) has increased in comparison with SEO promotion, whose tasks remained the technical aspects of optimizing Internet representations. Investing in contextual advertising has become more profitable. The cost of it quickly pays for itself.
Instead of gray link building and behavioral techniques, it’s time for content marketing. Communications went beyond the site, social networks became the intersection of business and customers. Now, company representatives can communicate with consumers of their products and services outside the site.
This simplifies and speeds up finding a common language with customers, helps to conquer their location, and form a loyal attitude. A loyal consumer quickly decides to make a purchase, encourages acquaintances to contact an organization to which he has built up trust.
The improved concept of the sales funnel has helped achieve the following goals:
Combined various promotion channels.
Strengthened strategic planning functions.
Provided marketers with reliable information (KPI).
Allowed to quickly make changes to the promotion of services (marketing optimization).
With digital marketing in small business, a new era has come.
Improving Small Businesses Through Digital Marketing
Due to the onset of digital reality, businesses had to radically revise their work in enterprises and organizations that specialize in the production of goods, sales and the provision of services. Now in small companies, automation dominates. The business has become more mobile and this is a big plus. Organizations are tired of suffering the costs of the human factor, which were especially significant at the peak of the economic crisis.
Currently, database analytics, the interests of users of social networks, which are simultaneously the target audience, are being actively conducted. The small business is actively rebuilding the IT landscape. It includes the components that are required for radically new business processes that entail modernization.
Thanks to digital marketing, the speed of decision-making have increased, the processes themselves have become more diverse, their willingness to quickly review them, guided by the needs of the clientele. The time freed up as a result of automation is used to increase the intellectual participation of users in the implementation of important tasks.
Now even small companies are striving for high intellectualizations. This applies to the production of goods and services. Digital technology enables remote management of complex objects.
All of these changes increase productivity and sales. They reduce the time spent on the production of goods and improve the quality of the services provided.
In the digital era, the attention of the management and marketing department is no longer wholly focused on monitoring the fact that the process has been completed; management is focused mainly on the best practices for organizing it.
Management has become transparent, and analytics are highly accurate. Automation creates the conditions for virtually error-free management of large enterprises.
Companies are rethinking existing business processes. Enterprises are moving away from traditional approaches to the business organization; the focus is on introducing innovative solutions.
The changed business culture of the company entails a large number of other changes. Employees, including employees of the marketing department, also take part in digital restructuring. New requirements are being put forward to them. Support for digital services makes users and products part of the manufacturing process. The final stage of these transformations is the possibility of a consistent restructuring of new principles of activity.
The concept of digital marketing and its role in small business
The digital transformation that has changed consumer behavior has led to a transformation in marketing. Digital marketing has emerged – a component of the communication strategy of organizations that solve marketing problems for the purpose of fruitful business development. Using digital channels, the target audience is formed. They are used to deliver information.
The concept of digital marketing includes not only technological information, but it also includes the media and audience. Under the media, the component is meant a set of digital methods of transporting a message from its creator to an addressee or several users.
Rapidly evolving technologies and constant information buzz have caused marketing tools to stop being replicated. In such cases, the ability to quickly adapt to new conditions, constant adaptation, the search for new solutions to solve standard problems, and deepening customer relationships come to the fore.
The ongoing search and testing of new tools or channels that help to attract consumers, analysis of contextual advertising, and conversion modernization make it possible to get ahead of competitors and take advantage of the market.
Hi, my name is Sagar Baranwal and I’m from Varanasi, a city in North India. I am an Engineer by education and now own a Digital Marketing Training Center in Varanasi & few other Online businesses, including my Dropship website for the Indian subcontinent.
Did you have any experience before you started working with dropshipping websites in India?
Yes, I have been working as a freelance Digital Marketer for the last 3 years along with a full-time job. I have been involved inAffiliate marketing and Blogging for 4 years.
Why did you choose the dropshipping business model, after all? How did it all begin?
After setting up my Digital Marketing business successfully, I had enough time to look for other online businesses. Dropshipping was attractive because of the smaller time commitment necessary to maintain the business. I ended up choosing dropshipping after realizing I could still run my Digital Marketing business and be profitable with dropshipping as a side gig. Plus, dropshipping is fun. I really enjoychoosing the productsin a niche I already know a lot about. So it’s more of a hobby that makes me money. Can’t beat that!
What can you say about the tech dropshipping solutions you use for your business?
Choosing a dropshipping solution was not an easy choice, there are many similar services available on the market today. I am using another service for my other dropshipping business but that is expensive as compared to AliDropship. So I was looking for a one time solution to reduce my recurring charges and AliDropship has it. I am using AliDropship Original and have already migrated two other stores to this solution. By using AliDropship I am able to reduce my overall costs and my workload to at least 80%. I’m glad I switched and chose AliDropship.
How many stores do you have now? How are they performing?
I have 4 stores. Two of them are built on AliDropship and are working great. My two stores on AliDropship are new but I’ve had great success with recent promotions and audience building.
I am also thinking of migrating my existing stores to AliDropship by hiring some developers.
How did you choose the niches?
This is the most important part, it’s not just the niche, it’s about your interest. I looked at all the hobbies I have and at the audiences that I know. Once I could see something that interested me I knew I had a market. Think of it this way: if I sell products I want to buy, I know others will want to as well.
How did you choose products and suppliers for your stores?
AliExpress has a wide range of products for the site. Based on the niche I usually like to test products by running a few ads or doing audience research. After getting a few orders I had a conversation with the suppliers who pointed at related products for a better price. I try toadd products at big yearly events, like the spring, summer, winter, or national holidays of a target country, like 15th of August for the Independence Day sale. Pricing is difficult, to start I make sure I double the price.
Do you remember the first sale made from your store?
Yes, I still remember my first sale. It took almost 28 hours to get the first order, I knew it was a good start and I increased the marketing budget for it. Here, I will recommend the use ofFacebook Pluginoffered by AliDropship as an Addon. This plugin is magical and gives you the power to analyze the FB Analytics with ease.
How do you promote your stores?
I am promoting this store via FB Ads. One of my other store on AliDropship is getting sales organically and I have already started attracting my audience to it on social media. You never know which channel will perform better in the beginning so I keep on testing and if any channel is not performing well for business I keep that business away from that channel. On average, I am spending around $250 monthly (minimum) on each of the dropshipping websites I own.
How much time does it take you every day to manage your stores?
I spend 8-10 hours a week for my dropshipping business. Planning and Strategy to run Ads takes main time since the rest of the things are almost automated. I am blessed with a few good people and luckily they are my partners so if there are any challenges we try to resolve them at the earliest. So, once I have a solid marketing plan for each site I expect my time commitment to drop to about 4 hours a week.
How do you deal with difficult customers (if you have any)?
Customer service is the part where you need to be careful and patient. I usually provide them with some offer on their purchase. I try toreply to their queries/comments asapso they don’t get mad. This way they know that their order is safe and secure.
Did you register your business officially?
Yes, since I work with other Online Ventures apart from running dropshipping websites in India. However, in my country it is not necessary to get a company registered if you want to open a dropshipping store. An individual can open a store using Bank Details, PAN & any Government ID issued in India.
How has your life changed? What do your friends and family think about your business?
India and Indian’s are a little different when it comes to family. Not everyone has knowledge about online assets. I have my family support but they don’t know much about online business. Starting in dropshipping has given me the confidence and freedom to enjoy my life and be proud of myself. I am excited about having it as a constant part of my life.
What are your plans for the future?
I am expanding this website to other countries and have already started 2 other Stores. Once I have reached my current goal I will get some Inventory and switch to AliDropship Woo Version.
What can you advise our readers – those who already run their stores and those who didn’t start the business yet?
For people who own store but are struggling I would suggest this:
Research ->>> Struggle —->>> Survive ->>>>>>Grow.
To people who haven’t started yet and think about starting soon, I would suggest to pen down the things you can perform and then decidewhich version of Alidropship Pluginyou want to use. If you are not familiar withWordPressI would say get aCustom Store servicefrom AliDropship: theirknowledge baseis enough to get all the required info to run the website.
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Make money online from a website scratch? A question that many have!
Many people wonder how to start your own business? But not everyone has the opportunity to immediately organize it. A profitable way to make money can be a business on the Internet using the site. How to make money online from a website from scratch ? There are many options, the main thing is that the resource actually works, and for this you need to try.
Which site can be considered profitable?
Creating a website, it should be understood that making money on the website from scratch , without putting effort, is almost impossible. You will have to work every day, and only after some time your child will begin to bear the first fruits.
In order for the site to work and have the necessary attendance, it must first of all be interesting to the visitor, have unique, useful content.
How to make money on a website from scratch? Basic methods
Let’s consider with you the main options for making money using your own website. Among the main methods should be noted:
sale of goods and services through the site
sale of contact information
posting articles on the site
banner advertising on the site
Sale of goods and services on the site
You can earn money on the site from scratch by selling a variety of goods and services over the Internet. The presented method is simple and proven over the years. You buy goods, launch the site, place ads there. Visitors choose the item they like, place an order. You send it to the customer and get your money. Everything is simple and easy, but, again, the site should attract the attention of the buyer and only then the trade will go well, and you will have a steady income.
We earn on the site from scratch by selling contact details
What does this method mean? For example, you place information on your site that will be useful for a beginning businessman, and you leave contacts of people useful to him there. These can be lawyers or people who make business plans to order. You negotiate with such people about providing them with clients, they pay you a percentage for it.
Are you interested in the question of how to make money on the site from scratch ? The most prestigious today is the method of placing on its website contextual advertising. This is when the site contains links to other sites that have similar information that may be useful to the user.
Earn by posting articles on the site
With this method, you generally “kill two birds with one stone”: earn money and promote the site. The fact is that by posting articles on your site, you fill it with interesting content and attract the attention of readers.
It is necessary to be careful, as some authors create truly unique texts, while others simply take the ready-made articles to swap words, sentences and paragraphs, thus passing them off as their own. Such texts are hard to read and uninteresting. So be careful and watch what you post on your site.
Banner advertising as a way to make money
We earn on the site from scratch with the help of advertising banners! You have a website, but you have not yet decided how to earn money on it? Sell it space for banners. You will be paid for showing advertising banners.
If you understand well in some area, you can record video tutorials, develop a whole course and sell them from your site. You can sell your courses or agree with a person who would like to sell your video course.
These are just a few methods by which you can make money online or from a website, You can learn more about making money online and creating sites by visiting our Free 15-day course on creating websites in Varanasi.
To become the owner of your own site – to do an interesting and even favorite thing, getting a good income. Moreover, today for this you don’t need to know at least the basics of programming, code or HTML markup, because there are ready-made management systems (CMS) that allow you to create websites of various subjects. There are several popular CMS, which are characterized by ease of administration and functionality. Among those are Joomla and WordPress. Therefore, in this article I want to talk to you on the topic: Which is better: Joomla or WordPress?
Note: If you still have not decided on the choice of CMS and do not know where to start creating the site, then I advise you to register for our free 7-day training on creating a site from scratch!
Both the first and second systems became popular due to the following characteristics:
intuitive clarity of the administrative panel
quite high functionality
the ability to create sites of various subjects.
But which of these systems to choose? And why? Read more about this below!
What is a content management system or CMS?
Before considering what to choose Joomla or WordPress, first read the general background information. CMS in English means Content Manager System. Its main purpose is to manage the site and its content.
Note! In fact, this is a kind of program that is installed on the hosting.
The basis of this engine is a database. That is, a special table in which fields and cells are provided for:
directly to the article itself
The CMS allows you to easily change the database structure as it is convenient for the user.
The main positive characteristic of such systems is that the site owner can easily, at any time, change the design of his resource. At the same time, there will be no problems with existing content – its changes do not apply.
Joomla or WordPress: not an easy choice
Those who are just thinking about creating their own site are wondering: “Which is better: Joomla or WordPress and why, how to make the right choice and avoid mistakes when choosing.”
Each system has its own positive features and advantages. Therefore, to decide really is not so simple. But let’s order.
What is Joomla and what is its uniqueness
This engine is the best option when creating:
small social network
not too large with an average corporate site functionality
Note! If your goal is to create a website that will publish a huge number of photos and video clips, Joomla is suitable for solving the problem almost perfectly.
Joomla has a large number of widgets – a few thousand – that even a novice can easily install. With WordPress, unfortunately, is not so simple. Yes, there are also extensions, but in some situations you can’t do without PHP skills.
The next positive feature of Joomla is the ability to easily manage individual elements of the page.
Yes, and the menu of the administrative panel is convenient and clear. It provides a large number of different categories and sections, the option of adding new categories, editing existing ones is available. In WordPress, there are certain limitations in this area.
SEO for Joomla
SEO is an important stage of site development. As each owner wants to receive profit from the project, it is necessary to devote a sufficient amount of time to the promotion of the resource.
However, Joomla is not as good at promoting as WordPress – the latter is ideally suited for creating websites that will ultimately take leading positions in search engine ranking.
Note! The success of the site also depends on the dedication and efficiency of its owner – you have to work very hard on the content, select the right keywords to achieve the desired result.
What can I say bad about Joomla
Do not think that I specifically sought out some negative features or find fault. No, now it will be a question of quite objective shortcomings of the Joomla engine.
Doubtful design of the template, which is not everyone likes. In particular, the creators have installed many elements, in fact, absolutely not necessary. Therefore, to make work more comfortable, you will need to clean them.
All work is done only manually, but to effectively do this, you must have knowledge of HTML. And not superficial, but rather deep. Since, if there is no such knowledge, it is very, very difficult to understand the accumulation of elements and sections. But even knowledge of HTML in this case will lead to the fact that you have to spend a lot of time.
Note! In general, the templates of this engine are not too simple. They can hardly be called intuitive. It seems nothing special, but still!
Low speed work. Sites created on the Joomla system are loaded for a relatively long time. For example, even sites that are not too full of content and installed on powerful servers can load up to 4 seconds. In modern conditions – it is VERY long! To achieve loading in a couple of seconds, you need to recycle at least 50% of the entire template. The low speed is due to the fact that a large number of different folders are created on the FTP server for Joomla, which leads to low indexing. If the user has a weak GPRS or EDGE channel, then downloading the site will most likely be unrealistic.
Note! WordPress does not suffer from slow loading. Moreover, it does not require expensive hosting. Just its engine is made so that the pages of the site will be loaded in the browser pretty quickly.
With high attendance Joomla can not withstand the influx of users, which would entail a lot of problems.
Although, if you create a regular home page, you are unlikely to encounter this drawback. After all, her attendance will not be so high. Although the future must still take into account this possible problem.
Subtotal: Findings about Joomla
According to the review of the Joomla engine, you should not think that I am already setting you up for a choice solely in favor of WordPress. No, I tried to objectively explain all the positive aspects of the system, but also point out its weaknesses, so that you can navigate in all the features of this CMS.
What is WordPress and how does it attract
About the WordPress platform heard all who:
engaged in the creation of sites
familiar with web design
engaged in the promotion of sites
or at least just wondered how web resources are created.
This CMS is constantly evolving, improving and in recent years is at the peak of popularity. She is the best option for:
sites on several pages.
However, this is not a complete list of sites that can be created on WordPress. For example, you can even find online cinemas on WordPress in the network, although in this case it is better to choose Joomla.
Note! Today there are also commercial sites on CMS WordPress. Among them are many of those who occupy a leading position in the issuance of search engines.
But the best option is to use VorPress for non-commercial resources, and blogs, diaries, personal pages.
And immediately about some of the negative points
Do you know why I almost at the very beginning of the review of this platform decided to focus on the negative characteristics? Yes, because they are few!
Immediately I would like to stay at a low level of protection. There are many reviews of site owners who say that WordPress was simply hacked. Therefore, I recommend that you carefully study all the security features of the portal, read about how to achieve its effective enhancement.
To make major changes to the overall structure will have to work hard. Or even involve a third-party specialist who has certain knowledge, if you do not have any!
The main advantages of WordPress
A large number of templates – they are easily edited. In fact, even schoolchildren can do this job. There is no need to go deep – everything is on the surface.
The official site presents a huge number of themes, templates. The engine itself is a “thing in itself”! It is laconic, functional and outwardly attractive. The system is ready to go!
It works fast. Download speed no more than 1.5 seconds. And even then, if the site is really quite heavy. On average, with a good Internet download speed is 0.7 seconds.
Note! If you read the profile forums dedicated to this platform, you can get practical advice on how to increase the speed of the site.
Perfect for SEO promotion. There are special extensions installed by one click, allowing to optimize the “promotion” of the site.
Above, I said that sites created specifically on the WordPress platform are often hacked. However, the system itself is automatically updated – the developers are constantly making changes to the security system. If you update the engine in time, you will be able to protect yourself from hacker attacks.
Subtotal: Findings About WordPress
The information presented makes it possible to understand that, in general, the WordPress platform is superior to its competitor in several ways.
In particular, this CMS is simple and clear, it has an easy control panel, which has many functions. Even novices who have no skills in programming, layout and administration of sites will understand it without problems.
Therefore, those who are looking for a suitable system for themselves should choose WordPress . Although the individual parameters, he is inferior to Joomla.
Joomla or WordPress: what is better for a blogger and what is better for an entrepreneur?
Continuing a few more comparisons. Of course, the above information is already enough to make a specific conclusion. But, if you are suddenly confused or still can not make a final decision, let’s consider which platform is ideal:
for online business.
After all, these areas are most in demand at the moment. If someone needs a website, then, more often than not, he creates it because of the desire to run his blog or do business online.
Blog: Joomla or WordPress?
So, initially WordPress was developed specifically for blogs. What is already its advantage over Joomla, if we compare both systems in this section. Only later, the developers decided that it was possible to create a full-fledged CMS and added a whole range of functions and blocks.
Therefore, Joomla loses. To it, the blog features have been added separately. So if you want to become a blogger, I recommend concentrating your attention on WordPress.
Moreover, you can create your own website yourself, even if you do not have programming skills – you do not have to spend money to pay for the work of invited experts.
Online business: Joomla or WordPress?
If you decide to run a business online, for example, through landing pages, you have to spend a lot of time and effort on finding the perfect CMS.
If you are new to such matters, then choosing Joomla will spend a little more time, effort, and even nerves on creating pages and building a business than choosing WordPress.
Although it is necessary to recognize the fact that, in general, Jumla is an ideal resource for creating landing pages, but working with it is a lot of knowledge, skills and abilities. Without them, success will be very difficult.
Therefore, WordPress will also be the best choice for online entrepreneurs!
What else would I like to say: multilingual and localization support
Another important point to talk about. So, the vast majority of sites are created not only in English, but also in other languages. Therefore, it is important to use a CMS that will support many languages. And also, which has support for many languages.
The WordPress platform is an ideal choice if you need to create a website in several languages. Simply install a special plugin that allows you to get what you want.
Pay the whole! At the moment, the platform supports 53 languages and, I am sure, this is not the limit!
At the same time, plug-ins and templates are also created in several languages at once, which simplifies the work of site owners. Developers are trying to make their CMS used by people in different regions of the planet.
In turn, Joomla also allows you to create multilingual resources, but for this you do not need to install special extensions. It is enough to select the language of interest in the control panel. However, the number of languages available is not that big.
Which is better: Joomla or WordPress Final decision
I spoke in detail about all the features of the two platforms for creating websites. Now you can understand for yourself by choosing Joomla or WordPress which one is better. Of course, I immediately recommend taking into account exactly which project you are going to do. If this is a blog, then the answer is obvious – it is given in the article. It will be WordPress!
Now let’s go further. In general, today there is a clear tendency that more and more webmasters and just those who want to make a website for themselves, choose Vodpress. And they do it quite consciously for several reasons:
no complicated settings
free themes and templates
many free extensions that increase the functionality of sites.
Special mention deserves the so-called “brotherhood” WordPress. At the forum of platform developers you can always find the answer to any question. If not the developers themselves, then the more experienced users who have thoroughly studied this system will give it. Although, of course, it is necessary to know English in order to correctly ask a question and understand what was answered to you.
A constant update for WordPress deserves your attention – the developers are doing everything to make the platform more convenient, functional and secure. Developers pay enough attention to the correction of errors.
In fairness, we should admit that Joomla is also quite functional and convenient, but I personally, like my familiar webmasters, like WordPress.
If you still have not decided on the choice of CMS and do not know where to start creating the site, then I advise you to register for our free 7-day training on creating a site from scratch!
All Internet marketing tools are subordinate to the solution of any of the two main tasks:
Attracting visitors to the site
Motivating visitors to perform an action on the site (the so-called conversion)
Useful actions for business can be different: your potential client, but for now, the site visitor can subscribe to the newsletter or download useful content (and you will get the lead), buy a product, order a service, sign up for an event, share your article on social networks.
There are several ways to achieve these goals: digital marketing itself, Internet advertising and content marketing. The basics of internet marketing include exploring ways to interact with the user and how to convey the necessary information to him.
Internet advertising brings you to the site traffic – visitors who clicked on your ad banner. Paid Internet advertising is placed in the form of banners on websites, in social networks, as well as contextual ads in search engines.
Paid Internet advertising types:
CPV, Cost Per Visitor – payment only when a user moves from a banner to a site, and only unique visitors are considered who have come for the first time.
CPA, Cost Per Action – an advertisement is paid when the user performs an action on the customer’s site.
And it can be either buying something, then an ad can be called CPS or Cost Per Sale, or a lead is leaving contacts, and the ad subspecies will be called CPL, Cost Per Lead.
CPC, Cost Per Click – the most common and intuitive type of ad when paying when you click on an ad. CPC is part of a PPC (Pay Per Click) advertising model.
CPV, Cost Per View (Cost Per Impression) – a charge for displaying an advertising banner to a user.
CPM, Cost Per Thousand (M – the designation of a thousand in Latin) – pay per thousand impressions, a type of CPV-ads / banners.
Internet Marketing Is The Science & Art Of Increasing The Targeted Audience
Free online advertising or affiliate program – exchange of banners between partner sites for more Internet audience and increase conversion on the site.
Content marketing solves the problem of attracting a visitor by providing useful information for a specific target audience. Content marketing also includes the promotion of content in social networks (SMM), search engines (content SEO), and email newsletters.
Internet marketing as a whole performs important tasks of informing the client about the product or service, motivating them to make a purchase, collecting and analyzing information about the target audience of the product and influencing the behavior of their target audience. Compared to conventional marketing, internet marketing can be called inbound – inbound – marketing, since it basically gathers customers to the site, rather than simply declaring advertising messages.
Web analytics is an important component of Internet marketing, which is responsible for collecting and analyzing data about the behavior of users on the site, gives an idea of the nature of the audience of the site, demonstrates the most effective traffic channels and the way users purchase. Owning Google Analytics tools allows you to get all this data.
Search engine optimization (SEO) also relies on analytics data, is closely related to content promotion and at the same time solves technical problems for better site indexing by search engines. Read more about the need for SEO in Internet marketing in a separate article.
Communication with the target audience is the most important component of promotion, it is included in the basic basics of Internet marketing. Communication channels are, first of all, the social network – Social Media Marketing, in addition, various forms for entering messages on the site, as well as communication with the user by e-mail – email newsletters and answers to customer questions. In addition, as an element of communication, it is worth perceiving buttons with CTA – call to action, a call to action on the site. Responsible for visual communication is the design of the site, which is created by the UI UX designer, based on the typical behavior of the user.
Digital Growth World Internet marketing course give a chance to master the basics of digital marketing, even for those who have very little free time.
You may come across a number of people who start an online business or make money online, work on it from nowhere making a buck load of money out of it. There are also other kinds of people who get cold feet and make no use of the platform available stating various kinds of excuses. It does vary from person to person.
You would be amazed to see that a lot of very successful business initially started their careers withblogs. When you actually work on awebsiteideology that you actually believe in and work passionately on it, you will always attract a good number of loyal audience. This post is dedicated to all those people who are keen on doing something innovative, creative and wish to start a new online business. For all those passionate hard working, this is an eye-opening, awe-inspiring list of sales where people have earned millions fromblogs.
TOP 10 BLOG THAT SOLD FOR MILLIONS
Bankaholic.com– bought byBankrate.comat$15 million. John wu started this as a financial blog so as to provide relevant information on credit card offers, banking terminologies and other personal finance topics. He mainly monetized the blog with affiliate offers. Once his website started earning popularity, revenue came pouring in. Due to high blog ranking, it was eventually bought by Bankrate for15 million dollar. Such a simple blog on such an obvious simple day to day topic earned him a fortune. Not to forget, the readers gained good knowledge from his blogs.
Techcrunch.com– bought by AOL for$30 million. You must have heard about TechCrunch for sure. It is that famous! This must be your daily reads besides Entrepreneur .com. It was a blog started by Michael Arrington, as the name implies it is a blog on the latest technologies and businesses.
Mint.com-bought by Intuit for $170 million dollars . Mint.com is a website that had 1.5 million users in just two years. And later it was sold for 170 million dollars. This website had a very good product to offer. In today’s date mint has 10 million users. This is huge! and also gives an excellent example of a business getting big without any sort of traction gain and exposure to viral content. Mint did not even need to market itself through social platforms. It got this successful by its product and credibility.
HuffingtonPost.com-bought by AOL for$ 315million dollar-Huffington was started in 2005, at the time of its sale it had 25 million followers. The Huffington post is the pioneer of digital journalism space and AOL had all the infrastructure and resources to handle the potential of this business in the coming future. This blog was the trendsetter of this practice of big media firms acquiring popular blog posts so as to make huge online business empires.
Business.com-bought by RH Donnelley for$ 350 million dollars. This blog was purchased by RH Donnelly which is a local search and online business directory company. It did evolve as a leader and the most reliable source of business-related content and had this extra feature of publishing of news content from leading experts on a regular daily basis.
Worldhum.com– bought by Travel Chanel ( amount not verified). Founded byJim Benning and Micheal Yessis, WorldHumis a travel-related blog which gives you information about travel diaries of different people, interviews, reviews about places, audio, video and much more. The main reason why these two owners wanted to blog was to put forward the best travel stories on the internet for people who adore travelling. This blog was started with an ordinary value of 35 dollars and later gained a net worth of millions of dollar.
Freakonomics.com– bought by the New York Times. This blog was the brainchild of the best selling book Freakonomics written by Stephen J. Dubner and economist Steven D.Levitt. Based on the same concept as the book was on, this blog was on bizarre data and coincidences and day to day random events which are analysed and brought down to the conclusion with sound theories. Thus explaining why certain mysterious things happen. This blog had impressed the New York Times to the extent, it was completely absorbed under it.
Treehugger.com– bought by Discovery communications TLC and Animal Planet for$10 million. Treehugger is an environment blog started by Graham Hill in 2004. This blog was entirely virtual and was operated from all across the world. It gained a high web page ranking and was sold in for millions.
Celebrity-Babies .com-Bought by TIMES and now hosted on a domain by People.com ( people magazine ).Celebrity-babies.com was founded by Danielle Friedland. This blog is about babies of celebrities became a huge hit among people. This site has approximately 720,000 visitors a month and has a value of 6.9 million page views.
PaidContent.org-Bought by Guardian Media group for$ 30 million.PaidContent.org was founded by Rafat Ali. It is a blog about Digital media, how digital content would be shaping the future of media, information and entertainment industry.
So, friends, these were the list ofbloggerswho made it big. Any blog which is started is done out of interest, to share knowledge and earn income. But what really makes a difference is consistent performance, good and innovate content and ways of enhancing viewership. Getting traffic is way harder than it looks but that doesn’t mean, the task is impossible. I have a list that continues when it comes to people who have sold their blogs and earned million and you can also be the next one.
If you have a passion for writing and want to show the world your skills then don’t wait and Learn how to make money online now in Varanasi. Enrol today to our Professional Digital Marketing Course and start your own passive income generating website.
Buying domain name is easy and you can easily have the chances of getting any domain name you desire in the market. However getting the right domain name is difficult. A domain name is the identity of your website, it is important that you choose the best out of all available options. A good domain name should be short, catchy and should justify the purpose of your website very well. A right domain name can be an asset to your business.
Although there are so many new domain extensions to choose from, I still think that the .com is the best for business. A lot of people feel that .com domains are sold out and they are not at all available. However, there are plenty of .com names left to choose from. You just have to look for it.
Finding the right domain name
You can look for the domain name at GoDaddy. There are online marketplaces where you can also buy or sell domain names. Once you finally decide a domain name, there are a few things you can keep in mind. Ask yourself – Is the chosen domain names unique? The domain name has to stand out if you really want to make your website a big empire.
Does the website completely describe the purpose of your business? It should not be unsettling. It should be your next new name. Also, make sure that your website is a short name because long names are difficult to remember and they take time to be a household name for people. For example, you call noodles Maggie, although it’s a name, a brand, It has its contemporaries in the market. But still, instant noodles is Maggie! Likewise, your domain name has to be like that. It has to become a household name for the brand or the service you are providing through the business.
Find a host for your website
Find a good home for your website by choosing a reliable hosting company. There are so many options for hosting that it is easy to get overwhelmed. Choosing the hosting company is important. You should see the aspect that, the hosting company you are choosing should be established. Especially if it’s a new company, you don’t want to be a part of a hosting company where you are its only customer . This is bad for business; it would not launch you well. What kind of reputation does the company have? Any company can have some negative reviews. That it in itself doesn’t rule out the hosting company, but if you see a lot of complaints, move on to the next.
Research well the hosting company. Also, contact its support group before signing up. Now, this is important. Check how long does the host take to respond, how does it treat you as a customer, how long did you have to wait on hold? Does the company even have phone support? This will determine .how the hosting is going to treat your future traffic. If it treats you well and passes through all of the above-specified checklists. You have chosen the right place for your domain name. Price considerations on hosting are also necessary. Don’t get into the trap of buying cheap web hosting which later turns out of an expensive deal due to a number of extra charges. Is the admin interface easy to use? Check out the admin area before you sign up to make sure it is intuitive.
Specialization of the web hosting
If you run a Word Press website, see if the host is optimized for the platform. Look for the entire package of the hosting. Like the number of websites in one account, the amount of storage and band with the hosting provides. Well, this is obviously something any domain name owner would do, I Specified it to keep every minute detail clear on the table.
Scalability of the web hosting
Once I signed up with one of the largest hosting companies and a few days later they told me that I needed to pay more now. Bait and switch happen in the hosting world. Needless to say that, I have moved my site. I don’t want to do business with companies like that.
Another aspect that is important is choosing the right website platform. My personal favourite is WordPress, but then your business need might be different so you choose the website platform accordingly. The platform on which you build your site will impact everything from content creation to SEO to reliability. Choosing the best platform for your business model is necessary. Around 23 per cent of the website world uses word press as its platform.
So this article was all about registering your domain name, web hosting and choosing the right platforms. When it comes to choosing platforms, make sure that you use a platform that has a lot of plug-ins that work in favour of your website. Plugins like word fence security, SEO, Woo-commerce etc. If you are a business owner and need help in deciding the domain name and hosting that suits your requirement for Varanasi do not hesitate to email us at FAQ@digitalgrowth.world