fbpx

Google first page How to get there?

Learn how to get your website’s search results on the first page of Google.

Why is the first page of Google so important?

Google is omnipotent. It scans the Internet, determining which pages are most useful and relevant for its users on virtually any topic. We do not just trust Google results, we rely on them – to make decisions throughout the day for every aspect of our lives. With such tremendous power and influence, bringing small business to the front page of Google may seem unrealistic. However, it is this power that Google has that makes it possible to get on the first page of Google results higher than ever.

Why the top of Google is even more important

Google search results are becoming more reliable – with knowledge panels, answer fields, extensible related questions, local results, and more. With many ways to stand out, working for a top rating is worth the effort.

Top ratings mean significantly higher clickthrough rates.

It’s a well-known fact that the first page of Google captures most of the traffic, but did you know that there are significant differences in clickthrough rates for better and lower results? The SmartInsights study shows the following click-through rates for a Google position:

• First result: clickthrough rate of 36.4%.
• Second result: clickthrough rate 12.5%.
• Third result: clickthrough rate of 9.5%.

The clickthrough rate continues to decline, down to 2.2% for the 10th result (usually on the page there are no more than 10 regular results, and now even less with local results, advertising, answer windows and other new features. If you are not in the Top parts of Google search results you miss a lot of clicks

Get immediate exposure

Remember that the best Google search results now also populate the Position Zero answer fields, as shown below:

Getting the first place on Google can lead to you getting into one of these fragments on the first page, which will give your business an immediate idea and increase your credibility.

Share at the top of the traffic

A study found that Google’s best results capture 33% of search traffic. The closer to the start you can place your site on Google, the better your presence in the search and brand authority will be.

How does top-page ranking benefit your business?

This is the first page of GOOGLE. What else do you need to know? In fact, much needs to be known. It is important to understand the various goals that a top-ranking can help your business achieve.
1. Improve your visibility
Let’s say you have a brick and mortar location. If you had a choice between placing your business on the main road passing through the city, or on a quiet side street, which one would you choose? The main road, of course.

With 167 billion search queries per month, getting to the first page of Google is like placing your business on the busiest road in the city. The more people see your site, the higher your brand awareness. The more consumers familiar with your brand, the more they will be susceptible to conversion activities.

2. Does your Google list appear first?
But what if you had to choose between the main street of a diverse city or the city of ideal customers? There are as many first Google pages as there are search queries. Your goal is to get to the first page with the requests that your ideal customers fulfill. Thus, you find consumers who are searching the Internet with the intention of buying or attracting. These people are likely to turn into potential customers and clients for your business.

3. Increased interaction
According to Adweek, 81% of buyers do online research before buying, and Google is what it takes. With answer fields, the People also ask section and local results showing contact information, maps, reviews, ratings and descriptions, only the Google search results page allows consumers to recognize, compare and interact with your company without even having to click a button. to your result.

4. Drive traffic to the site
Fragments and response fields can provide only so much information. Although the search engine results page itself can sometimes provide all the information that a person needs, there are still a number of queries where people inevitably go to the website. Do not forget that often it takes several interactions with the business before a person turns into a client, so interaction with your site is important.

Not only that, on the first page of Google, traffic to your site increases dramatically; The absence on the first page of Google has a huge flaw. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from the nearest second: it drops to 6% of website clicks. This sharp drop in web traffic is an indication of how important Google’s front page is.

5. Increase your credibility in the industry.
Getting on the first page of Google requires the regular creation of high-quality content, which, as Google recognizes, satisfies the needs of its searchers. It takes time, but the increased traffic and trust that results will be worth the investment.

Also Read: Mobile Marketing Trends 2020: 5 Key Points

In addition, regular updates on your industry and business will require you to keep abreast of what your target audience wants to know, as well as the latest updates in your industry. Appearing on the front page of Google is very important because it facilitates the development and maintenance of a reliable knowledge base on which your business can stand firm.

6. Build trust
The Google algorithm is designed to detect spam, suspicious and low-quality content. If you constantly appear on the first page of Google, it means that Google recognizes you as a reliable source of information, and consumers trust those companies that Google trusts.

7. Build your audience
As mentioned above, to get to the first page of Google, you need to create high-quality, evergreen content. This type of content is a gift that continues to give; it can be redistributed and redistributed through various marketing channels, including social networks, email, and paid advertising.

Your promotion efforts on the first page of Google will provide you with more material and more opportunities to interact with your target audience, attract potential customers and maintain faith in the head.

How many different ways can you get on top of Google?

Getting on the first page of Google is not only a common goal for small business owners but also quite achievable. Google focuses not on quantity, but on quality. As a result, a larger company or a larger budget does not equate to the highest level. Google’s algorithm is driven by several factors, and because the Google results page contains many different components, there are also various types of media that can achieve the status of the first page.

How to use your site to get to the first page of Google

The practice of aligning your site with ranking factors in search engines is called search engine optimization (SEO). You do not necessarily optimize the search engine of your entire site at once, but rather each individual page on your site. Here’s how to do it:
1. Define your keywords
First, determine which search queries you want Google to respond to on your site’s pages. They are known as keywords, which, incidentally, can be single words or phrases.

Examples of keywords include:

• “Laws of the MA tenant”
• “The salon is next to me”
• “Repair of the air conditioner”
• “How to damp the leaking roof”
• “How to get to the first page of Google”

Each page on your website should target a different set of keywords so that the pages do not compete with each other.

The right keywords for your business are the ones that your ideal customers recruit to get the products and services they need.

2. Tell Google your keywords

Google works by scanning the web, inventorying millions of existing pages and storing them in an index. When a user searches, Google can crawl its more ordered index (rather than the entire Internet) to quickly get relevant results.

Thus, another important step to display on the first page of Google is to make it easy for Google to crawl, index, and retrieve your site. Do this by placing keywords in the following places on your web pages:

• Headline
Each blog post and page on your site has a headline. This title appears at the top of your page, but also as the title of the list of this page in search results.

• Meta description
A meta description is a small ad that appears under the heading in Google search results. In addition to telling Google what your page is about, the meta description quickly tells the search engine what it can expect if it clicks on your page, increasing the corresponding clicks on that page. Therefore, the meta description helps Google put your company on the right front page for the right searches and helps Google search engines keep it there.

• URL-
address of the URL- address – this is basically a fancy name ‘link. ” It consists of your domain name (for example, thrivehive.com), followed by a slash, followed by text separated by dashes. For example, the URL of this page: thrivehive.com/get-on-the-first-page-of-google/

Including keywords in your URL will help Google quickly determine what your page is about. In addition, the URL appears between the title and the meta description in the search results. A clean URL that matches the page title is more attractive and trustworthy for users and is better suited to appear on the first page.

• Alt Tags
Google can see images only if the image has a text alternative (aka alt tag). If your alt tag contains keywords, Google can determine the further relevance of this page and feel more comfortable by placing you on the first page of search results.

3. Write to people

Of course, the body of your page’s content is the most important place to include keywords for which you are trying to rank. However, it is imperative that these keywords are not entered systematically and excessively, but are included naturally. In fact, Google can now detect keyword populations, and if it does, then you will be far from the first page of your results.

4. Highlight the location

Another way to get your site’s pages on the first page of Google is to focus on location requests. Make sure your city and/or geographic region is clearly indicated on your website, through the contact page and possibly also through blog posts and service pages. Thus, when people search for “your industry” + “your city”, Google will pick up this information and show your business as a search result “next to me”.

5. Optimization for mobile

You will not find a site at the top of a Google search that is not responding. Consumers now use phones and tablets more than computers and laptops, and most local searches are performed on mobile devices. As a result, Google favors mobile websites. Adaptability is ideal as your website will adapt to a screen of any size and maintain functionality. However, if you do not have a responsive website, you can make changes to your website to provide the most convenient work for a mobile user.

How to use your listing to go to the first page of Google

In addition to the pages on your website, listings of your business directories may also appear on the first page of Google search. Here is what you need to do:

1. Create Google My Business Listing

Google My Business is turning into one of the most powerful (not to mention free) tools for local business owners. Google Maps and Search use Google My Business listings to display local results. Creating a Google My Business profile is a quick and easy way to get your company to the front page for a location search. Make sure that you fulfill your applications and verify your data so that you can track, maintain and optimize your data.

2. Optimize Your Google My Business Listing

Do not just create a list and hope that it appears for one or two searches. Optimize your data in Google My Business for maximum visibility. Here’s how:

• Complete each section of your profile.
The more information you include in your Google My Business list, the more queries will appear on the first page. In fact, complete Google My Business listings receive an average of 7 times more clicks than incomplete.
• Do not change your name. Always
use the same name for your business. Google does not like inconsistencies – even such minor ones as Co. or Company.
• Update your information.
It is impossible to find your business, show it closed or get an operator when you try to call not only to retain customers but also force them to distrust your business or write a negative review. Stay on top of your Google list and make the necessary updates and changes so that you can trust it enough to be at the top of the list.
• Get
Google reviews. Google search users love to see what other people think of business, so it’s not surprising that companies with more positive Google reviews appear on the front page. Ask customers in person and create a review link so you can easily promote reviews on your online channels.
• Upload photos to your lists.
Google My Business is committed to providing consumers with as much information as possible about the company, even before they encounter it. This includes how it feels to be in this business, so be sure to upload photos that show not only the products and services your business offers but also the atmosphere and people who visit it often.

8. List your business in other directories
Google My Business is very effective, but you should still create and optimize listings in other popular directories such as Yelp. Firstly, since Yelp has high traffic and is widely trusted by Google, your company’s Yelp page can appear very well on the first page of Google for relevant searches. Secondly, because a solid list with positive reviews improves your online presence in general. An online review and links from other trusted sites send signals to Google that appear in the ranking algorithm.

As with your Google My Business listing, make sure that the rest of the listings of your online directories are complete and accurate, consistent across platforms, updated, and that you collect feedback and respond to feedback. Remember to add photos to your online listings.

To get into the top Google or even just improve your ranking is very doable even for small businesses. It takes work and time, but it is one of the most important things you can do for your business. Knowing where and how to make adjustments, you can make your business what it deserves.

BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL TODAY!

Know-How Digital Marketing Can Help You

Need Help? Let's Talk 6393-159-155

Read More
Vikas February 13, 2020 0 Comments

Mobile Marketing Trends 2020: 5 Key Points

Go mobile or go home – this statement became the main one for most marketers in 2020, and trend watchers were in search of something new and interesting. Introducing 2020 mobile marketing trends you should definitely pay attention to it.
Today we find ourselves under the “bombing” of email, push notifications, videos, text messages, and they all go through our smartphones, which is always and everywhere with us. In 2020, the mobile sphere plays an even more important role in our lives. Markets have become more mature and leading players are fighting for dominance.

1. The struggle for dominance in mobile video

Smartphones are becoming the dominant channel for watching online video. The mobile phone is projected to account for a 72% increase in online video advertising spending. As the video continues to evolve, in 2020 we are likely to see major players in the market and their struggle for dominance.
Big brands continue to invest significant budgets in mobile video and can drive competition in production, quality, and budgets. The path to success always requires constant experimentation.

2. Mobile marketing trends: the growing role of digital assistant

2020 is the year of brands proving the value of their voice technology. Digital assistants are increasingly contributing to a closer relationship between people and machines. Alexa from Amazon, Google Home, Siri from Apple enters the main market. This technology will only develop if it is convenient for consumers to communicate with assistants.

Also Read: 10 Amazing Ways Affiliate Marketing Will Transform your Business into E-commerce

Voice technology will have a huge impact on the future of marketing. Brands can create deeper connections, recommend the best possible follow-up and suggestions to users, and create contextually controlled interactions with these devices. Organizations need to understand the place of digital assistance and make sure these devices are productive.

3. Social commerce

Social media has become a trend in mobile marketing and has become a sales channel for savvy marketers. The new Instagram Check-out feature allows you to buy a product from messages without leaving the application.

First of all, Instagram, Facebook, Snapchat, Pinterest increase awareness, generate leads and advertising products. This year, the industry is going to focus on user actions, not advertising. The goal is to attract attention and attract consumers to the online store, and more channels will open their travel platforms.

Marketers need to adapt to how people interact with social media. Stories redefined how brands communicate with their customers on these platforms. Creative marketers are now learning how to reach their customers directly: from awareness to direct purchase.

4. Marketing influence is growing

Brands and social media platforms embrace impact marketing. Brands realized that it’s easier to sell their products and services through an influential person. With an extensive network of opinion leaders, the reach will be much easier and more effective than traditional marketing.

The key to successful influencer marketing is the partnership between the brand and the influencer. Brands can get their reach and increase the popularity of the product for the target audience, but you need to measure their main indicators of business and profit and see if the idea was successful or not.

5. Augmented reality leaves the application

AR has become an element for both mobile ads and shopping on platforms. Platforms such as Google, Apple, and Facebook will continue to dominate the market.

One of the key events is likely to be the transition of AR to mobile marketing.

Read More
Vikas February 1, 2020 0 Comments

How much can you earn on freelance

Being a freelance translator is not easy, especially when it comes to setting up and charging your own tariffs. Let’s try to calculate how much you can earn on freelance. While you need to set bids at a level that suits you, you should also set them at the price at which it is comfortable to pay in the market.

On the one hand, you want to earn a decent life, but on the other hand, you do not know what indicator per word will allow you to do this.

We understand this, and even if calculating your bet may seem a little complicated, you will soon become comfortable with this useful guide.

Determine how much you want to earn on freelance

The first thing you need to do is determine how much you want to earn. Keep in mind that factors such as cost per word and the speed of your translation are important when calculating your fees.

For example, if you take $ 0.1 per word, and a 2000-word translation takes five hours, then you will earn $ 200 a day (unless, of course, you work longer than hours). However, if you speed up your translation work (and maintain quality) and translate 3,000 words in five hours, then you will increase your income by $ 100 at the same time.

A good way to determine your earnings is to work in the opposite direction from how much you need to earn per week or month. We can break up the weekly example:

Suppose you want to earn $ 1,000 a week (excluding weekends), and you can comfortably translate 200 words per hour. If you charge $ 0.1 per word, you will need to translate 10,000 words per week and spend 50 hours translating to achieve this.

This can be crucial when you are planning to work with a very large project that can take three months of full-time work (for example, a technical website). When you set your bids for these types of projects, make sure that you consider how much you need to earn in three months, and whether you can take on other projects.

Factors to consider when deciding on a bid

Setting a minimum bid can be a very reasonable strategy, as you can use it as an influence tool, taking into account factors such as your experience, your language pair, your potential customers, as well as the subject and duration of the project, to finally accept the decision regarding assessment.

 

Your experience

If you recently graduated or are looking for your first job in the translation industry, then you may be tempted to charge less than with more experienced colleagues. This is a common misconception. Your years of study and your knowledge are valuable, and you should not offer them cheaply, as customers will continue to demand refined and professional translations from you. If you lower the minimum bid, then you are working hard to make high-quality translations almost for free.

For your first assignments, if you are not sure about the quality of your translations, it is better to ask the client about an acceptable minimum rate and check the text with a trusted experienced reviewer. Thus, the client will receive a quality translation, and you will earn enough to pay the reviewer and get useful tips to improve your skills.

Your experience

If you recently graduated or are looking for your first job in the translation industry, then you may be tempted to charge less than with more experienced colleagues. This is a common misconception. Your years of study and your knowledge are valuable, and you should not offer them cheaply, as customers will continue to demand refined and professional translations from you. If you lower the minimum bid, then you are working hard to make high-quality translations almost for free.

Also Read: How to Start Your Career in digital marketing

For your first assignments, if you are not sure about the quality of your translations, it is better to ask the client about an acceptable minimum rate and check the text with a trusted experienced reviewer. Thus, the client will receive a quality translation, and you will earn enough to pay the reviewer and get useful tips to improve your skills.

Your language pair

Simply put, high demand (a popular language combination) and high supply (a large number of translators) mean lower translation rates, while high demand and low supply mean higher translation rates.

For example, English> French or English> Spanish – these are language pairs with high demand and large supply. This means that they will have more competition, and therefore, they do not have much room for negotiations before the client chooses a cheaper option. In contrast, rare language pairs, such as Hungarian> English or Norwegian> English, can lead to higher rates because the competition is lower.

The Proz translator average betting table is a good starting point for setting a minimum bid.

Client

When you quote a company located in a low-income country, it is best to offer a lower limit to your tariff range in order to get a better chance at work (you can also always refuse to work). On the other hand, if you are quoting your old customer, it’s always useful to show them that you value their loyalty by lowering your bid slightly (never dropping below the minimum).

Deadline


Will this project make you work out of work to meet deadlines? If so, feel free to include an extra charge. A 20% -25% increase in your bets is good for reflecting this. Obviously, you will need to indicate your day-to-day translation capabilities and how this deadline will affect your work routine as soon as possible before embarking on a project.

Subject

Translators can usually work on different subjects and areas, but specialization in one or two areas can bring many benefits.

You can increase your rating if you prove yourself as a translation expert in a specific field. At the expert level, you can translate faster, because you will be familiar with this topic and will spend less time learning technical terms, which will eventually turn into time savings, which will allow you to take on more projects and get more income.

However, you decide to calculate your rates, it is very important that you work diligently and responsibly to get regular customers. Remember that translators who are confident in their skills and abilities will always find great customers willing to pay as much as their work costs.

Read More
Vikas January 28, 2020 0 Comments

10 WordPress Plugins that Streamline your Editorial Work

Blogging is like creating a puzzle in which every little piece of work should fit perfectly into the big picture.

Blogging is not just about creating better content and publishing it for your audience. It’s about making all the necessary adjustments and editing your content until it becomes perfect in every sense.

Luckily for you, there are WordPress editor plugins designed to make your work easier, faster and more efficient. There is a plugin for each piece of the puzzle that helps you get the final results in a more optimized way.

Take a look at these 10 fresh WordPress plugins that streamline your editorial workflow and help you maintain your blog effortlessly.

Page builders

According to Adobe, 59% of people will read or browse something beautifully designed, rather than something simple and boring.

Let’s start with some of the best WordPress page builders. Find out what they are and how to use them to optimize your work.

1. Divi Builder Plugin

Div Builder PluginThe visual effect of your blog and each post you write is of great importance. Divi Builder is a visual editor plugin for WordPress that allows you to control the appearance of your blog and allows you to pull out all the lines.

Here is what it is:

  • Customize Your Design
  • Drag items
  • No need to code
  • Applicable to any topic.

Divi Builder makes it easy for you to create your blog. , customize its features, buttons, sidebars and make it according to your preferences.

It is simple and convenient to use, so it is ideal for both beginners and experienced bloggers. Try it and see where it takes you.

2. Element Plugin

Elemantor pluginElementor is another extremely popular WordPress page builder with powerful features that can make your editing work enjoyable and easy.

Here is what makes it so wonderful:

  • Preview your design. See what your visitors will see when you edit the design.
  • Drag items. Select what you need, add it and edit.
  • Free widgets. Select a widget from the list and add it to your design.
  • Free templates. Either select an existing template and edit it or combine the various sections to create your own template.

Elementor will make your editing work simple, clean and stress-free.

3. Plugin Architect

Another great WordPress page builder you’ll be more than happy with is Thrive Architect.

It is based on the principle of drag and drop, and no programming skills are required to use it.

It comes with the following features:

  • Font setting
  • Images and text combinations
  • Detailed modeling
  • Custom Content Fields
  • Content Tabs
  • Marker Lists

There is much more going on with this editable WordPress plugin, so be sure to check it out and see for yourself.

Also Read: 16 Useful Extensions For Working in Google Chrome

Image editing

Image editing is crucial and with the right plugins, it is also simple and easy.

4. Final image filters

Image editing is an integral part of the entire WordPress experience, and there is a plugin that can make this process a lot easier.

The plugin is designed to help you edit images without having to open a separate window with image editors.

Here’s how it works:

  • Integrates with your media manager
  • Adds over 40 filters
  • You select a filter and see a preview
  • Save the photo and use it with your content
    It is very simple and gives you a lot of opportunities to make your web page more attractive and attractive.

It is very simple and gives you a lot of opportunities to make your web page more attractive and attractive.

5. Enable Media Replace

Enable media replace pluginUploading images to WordPress is not that difficult if you don’t want to replace them often.

First, you need to:

  • Upload it
  • Size is
  • Optimize Metadata

However, replacing an image can be such a drag and drop if you don’t have the right tools.

If you want to update it and change the image, you first need to delete the old one and start the process again.

Well, if you have the Enable Media Replace plugin, all you have to do is upload the file of the same type as the one you are replacing. It is so simple.

Plus, it comes with a new image preview!

Text editors

Your content is an integral part of your web page, and you must ensure that it is properly edited. The following plugins are a great helper for optimizing text editing.

6. TinyMCE Advanced Plugin

This WordPress plugin is designed for those who are focused on the details and want to create the perfect content for their visitors.

TinyMCE Advanced allows you to create your own, personalized visual editor panel by adding, organizing, and deleting available buttons.

You can create up to 4 rows of buttons, such as:

  • Font Size and Family
  • Background color
  • Source
  • smileys

This plugin definitely makes the text editing process easier and more enjoyable

7. WP Smart Editor Plugin

WP Smart Editor is another very useful text editor plugin that helps you edit according to your preferences.

Here is what he offers:

  • Filter available tools
  • Custom style editor
  • Table, Column, Button, and Marker Manager

8. Plugin Edithus

Edituscomes with an excellent formatting toolbar and lets you track changes with real-time preview.

Here are some of the best features he offers:

  • Editing links, images, and text
  • Intuitive drag and drop editing
  • Simple interface
  • No coding

This WordPress editorial plugin will ease your writing process and help you achieve all your editing goals.

To make sure your content is spelled correctly, you can use a tool like Grammarly or a service like getting Good Grade. You can also check Canadian writers to see what they have to offer.

Graphics and table plugin

Infographics can improve web traffic by 12%. Adding a visual aid to your content is always a good idea, but it is not so easy to do if you do not have suitable plugins. Look at this.

9. Visualizer

Visualizer plugin

In order for your visitors to better understand the information that you provide, you should always include some kind of chart or table.

Visualizer is a plugin that allows you to create and manage charts and tables, as well as add them to your WordPress pages.

By creating a chart or table, you can:

  • Customize it
  • Choose colors and fonts
  • Make them fit the rest of your content

This is the best way to include tables and charts in your content and give your readers an additional reason to rate your content.

10. wpData table plugin

Wpdatatable plugin

WpData tables make it easy to embed data in tables and charts.

This will allow you to create over 35 different types of charts, tables, and graphs.

  • Works with MySQL Databases
  • It has an adaptive design for all devices.
  • It has built-in editing tools similar to Excel
  • You can associate a chart with a table.

This is the perfect way to enrich your content and raise the bar for your competitors.

Read More
Vikas January 23, 2020 0 Comments

Digital Marketing Jobs & Career Opportunities For Fresher In Varanasi

Successful people around the world have a common feature: they have chosen a serious hobby or hobby as a matter of life. Today, many people cannot imagine life without the Internet, and therefore work in Digital media and advertising is becoming increasingly attractive. Digital Marketing is one of the most promising areas where today there is work and salaries are growing. This is the promotion of a product or service through various digital channels: social media, email, search engines, sites, applications, etc. For young professionals In Varanasi who want to work in marketing, but are still determined by the specific specialization of their activities, Join Digital Growth World #1 Digital Marketing Institute In Varanasi.

To begin with, working in Digital Marketing has several advantages.

  • Digital Marketing is a young industry – young professionals.
  • You can be yourself!
    The informal atmosphere of Digital – agencies, and departments will allow you to immediately feel at ease. Formalities should only be followed by Account managers and the business development department, as they are in continuous contact with customers.
  • The most simplified communications within the organization.
    You can always talk with your manager, discuss the latest trends with a friend from a neighboring department, and with the CEO a successful deal.
  • Missing dress code.
  • You turn a hobby into a profession!
    Remember how your parents told you to turn off the computer and do something useful for some time? Well, the time has come for a reckoning. Get ready to live in a virtual world where all the resources and opportunities at Digital Marketing are located!
  • Do it!
    Do you have a good ear? Can you draw? Do you write well? Does your melodious voice captivate your colleagues? Urgently run to the production team, record a viral video, create infographics with a designer or share unique content with SMM specialists.

Key areas of Digital Marketing

Search engine optimization

There is no movie that we would watch or a restaurant that we would visit without first consulting with Google or Yandex. Search engines have become an indispensable part of our daily lives. SEO – the process of promoting a website, blog or portal through optimization, increasing visibility in the results of a search engine. When you google something, the first search results are most likely the work of good SEO.

Mobile Marketing ( Mobile Marketing )

The product or service is promoted through mobile channels: SMS, MMS, applications, etc. Over the past 5 years, the number of smartphone users has grown phenomenally. If you are one of them, open the “store” or Google market and see examples of mobile marketing.

SMM

Social Media Marketing or Social Media Marketing is a process of relationships with an audience on social networks to enhance the brand image, attract the necessary traffic, determine the needs of the target audience and motivate it using content. If it’s easy for you to get a lot of likes and reposts, you should definitely try yourself in SMM.

Pay Per Click (Engl. “Pay Per Click”) Marketing

The ads you see on your phone, tablet or computer are the result of Pay Per Click marketing strategy, also known as SEM (Search Engine Marketing). In this model, advertisers pay the site owner for every click on their ad product.

Game Marketing (Digital Games Marketing)

Who does not like to kill time, overtaking enemies and fighting the dragon? The craziness around games is a noticeable trend and has not only an entertaining background. Companies invest in the development of games and gaming applications tons of “gold coins”. If you like games and everything is in order with creativity, then you too can discover a new level of marketing, full of success and pleasure.

Who can work at Digital Marketing?

Whatever your specialization, you can always make yourself known in the industry. The main thing is to be able to convert your talents and strengths into profit. Below is a brief summary of the key job openings in the digital marketing world.

Digital Strategy ( Digital Strategist )

The role of the Digital strategist is in the conceptualization, development, and application of effective marketing programs and promising business areas for existing customers. This position requires in-depth knowledge of all digital platforms and solutions, coupled with the ability to develop, shape and present strategies. Responsibilities of Digital Strategist:

  • Planning and implementing compelling digital marketing strategies.
  • Identification of user trends and ideas, their application to achieve customer goals and the development of new directions.
  • Understanding the goals, prospects, and competitiveness of the brand.
  • Work in conjunction with the production / technical department and with customer service managers.
  • Development of individual performance indicators and recommendations for further improvement of the campaign.

Web developer

Web developers are of particular importance in any Digital Agency. The technical and external parts of any application or site are their direct concerns. Web Developer Tasks:

  • Writing program code to create or adapt existing services and interface to the tasks of the project.
  • Testing and identifying technical problems, fixing bugs.
  • The introduction of the site into “operation” and registration on various search engines.

Graphic Designer

Designers are the creative support of the agency. Their business is the development of a design that will be most acceptable and will resonate with the audience. Graphic designers work with websites, applications, e-books, screens, banners, advertising, media products, and any other tools that require a creative approach. Among the duties of a designer:

  • Creation and implementation of design solutions for various Internet channels.
  • Interaction with various departments to maintain the quality and accuracy of the design.

Director of Business Development

Business development directors are responsible for the emergence of new customers and the formation of a plan for promising areas. Their main tasks:

  • Analysis of existing and potential customers in different market segments.
  • Search for opportunities for projects through research and personal contacts.
  • Active work with clients.
  • Presentation of ideas and strategies.
  • Managing your client portfolio and maintaining good relationships.
  • Ensuring quick completion of tasks stipulated by current projects.
  • Brainstorm.
  • Organization of processes related to hiring strategies, training of new company employees, etc.

SEO Executive

When a client needs to see his site in the first lines of search engines, the first people he turns to are SEO specialists. These employees are responsible for optimizing the site as part of an overall promotion strategy. They must understand the specifics and objectives of the business. Their duties:

  • High search results
  • Working with online elements: search queries, creating meta tags, headers.
  • Planning, implementing and evaluating link building strategies.
  • Data processing and reporting on information obtained using analytical programs (Google Analytics)
  • Making the necessary adjustments in the presence of gaps or regression in the results of the work.

Copywriter / Content Manager

These are employees who are responsible for the entire concept and implementation of the idea, whether it be a small post on the networks or a full-fledged media campaign. With special care, they have the opportunity to become the head of a department, or even a creative director. Their business:

  • Prepare content for various channels, including banners, email programs, websites, social media, applications, mobile assets, games, viral videos, etc.
  • Identify key campaign topics and create buzz around them online with effective content.
  • Recognize the trends of the online world, follow them, use them to create and develop your own content.
  • To help out a business development team: create innovative solutions to attract new opportunities.

Also Read: How to Start Your Career in digital marketing

Account manager

Account Manager serves as a bridge between the company and the client. As a customer-oriented specialist in the field of Digital, the account manager is engaged in planning and “delivering” marketing solutions to customers. These specialists work closely with the business development department and creative producers. Their tasks:

  • Building strong, trusting relationships with customer representatives.
  • Understanding the characteristics of the client’s business, the market in which he works and his target consumer.
  • Coordination of internal departments and resources for all tasks.
  • Responsibility for the correct performance of all temporary and financial obligations by the company.

Social media manager

The work of the Social Media Marketing Manager ( social media manager) is to successfully conduct the client’s SMM campaign. Responsibilities can range from creating and supervising company accounts on social networks, to a full analytical report. This position is for Internet enthusiasts who are ready to act and work hard in the virtual space. Among the responsibilities:

  • Creation and launch of client accounts on all social platforms.
  • Work on interesting and entertaining content for all groups and platforms.
  • Development of an advertising company plan and its further launch.
  • Responsibility for the company’s reputation. Work with comments, negative reviews, and complaints.
  • Creating a company development strategy in social Internet space.
  • Analytics, reporting to customer representatives.

Expert Advice

For success in working at Digital Marketing, good luggage of knowledge and diligence is enough. These tips will help you better understand the world of Digital Marketing.

  • Boost Your Social Activity
    In the digital marketing industry, recruiters check your online activity! So if you dream of a successful career, activate all your resources. Try to keep abreast of all events and expand your circle of contacts. Sometimes, the initial salary depends on the number of your subscribers.
  • Track interesting bloggers
    Use your search engine skills and find the biggest and most inspiring Digital Marketing blogs. So you will not only be aware of all the trends, but you will also be able to make useful contacts on occasion.
  • E-books and articles
    You have the opportunity to contact the authors and discuss your questions.
  • Attend seminars and workshops
    On average, about three Digital Marketing events take place every week. These workshops are conducted by industry experts. There is little to compare the information and experience that they will share there.
  • LinkedIn
    Maybe this is not your favorite social network, but when it comes to career, it is a powerful tool. Make your profile as attractive and open as possible. Make business acquaintances, ask for recommendations and confirmations of your skills. Recruiters look with interest at full and active profiles.

Choosing a job and a profession is not an easy task. Only after a serious study of the market, industry, weighing all the strengths and weaknesses, you can choose your future path. Digital Marketing is a young, rapidly growing industry in which much can be achieved. If you have the will and are ready to do everything possible to make a hobby your profession, the industry is waiting for you!

Read More
Vikas January 16, 2020 0 Comments

4 ways to make money online in 2020

We already in 2020. It’s time to do some work and launch our solutions.

If you are like me, you probably have set enough goals to make you a decent amount of time. All new year, new me.

Going to the gym, eating healthy food, and other similar things are probably on your list for 2020. How about a new way to increase your spending budget? Honestly, a little extra money is always convenient.

Fortunately, there has never been a lack of ways to make money. Especially if you are looking for something that you can do online without leaving your own home.

Freelancers are becoming more common. A recent study shows that more than 64% of freelancers report that they found work on the Internet easier than last year. Permanent freelancers who earn more than $ 75,000 a year have also grown by 15%. Why not join their ranks?

If I got your attention, keep reading to see 4 ways to make money online in 2020.

# 1. Affiliate marketing

Little happens in capitalism without marketing. Companies and entrepreneurs are always looking for new ways to market their goods and services. A simple online search for “affiliate marketing” will yield over 400 million results. This shows how important affiliate marketing is today.

For those of you who don’t know, affiliate marketing is a way to promote products or services on your blog or platform. You do this by creating a trackable link from your page to the product page. When one of your readers makes a purchase using your link, you get a commission.

make money online 2020

There are many ways to get an edge in your business, the fastest of which is Amazon affiliate marketing. The retail giant has thousands of products that are eligible and that can bring you a very good amount of money every month.

# 2. Application testing

If you are a little tech-savvy, then application testing is one of the best ways to earn extra money in 2020. Each application is tested, regardless of the platform on which it runs. Traditionally, before the official launch, there is at least an alpha and beta version, although this is not always the case.

Each application needs to be fixed before being published. It may have problems with usability, bugs, problems with functionality and so on. I’m thinking about it. Some of the already published applications that we use now have their own errors and functional problems. If you want to be part of the solution, application testing is the way to go.

To be an application tester, you must have at least a smartphone or computer. Some companies that offer testing applications will also require that you have a working microphone and camera. Most tests begin with a complete set of instructions and can take anywhere from 15 minutes to an hour. Most often, you will be asked to complete a predefined set of tasks. At the same time, your actions in the application, facial expressions, and even voice expressions will be recorded.

At the end of the process, you will have to provide a detailed description of what you liked and did not like, which prompted you to take certain actions, and perhaps even give some tips on how these tasks could be completed more easily.

Now you have various platforms at your disposal, among which TesterWork and UserTesting are some of the most popular. All you have to do is create an account and you are ready to go. Naturally, make sure you have a PayPal account to facilitate the payment process.

# 3. Guest blog

I’m sure you’ve heard about this before, but guest blogs remain one of the best ways to make money online in 2020. Now, as never before, the possibilities are almost endless. There are many sites that pay good money for quality content. Do not get me wrong, writing interesting and informative content is not an easy task. However, with the right amount of commitment and practice, I believe that everyone can do this.

The guest blog is a very dynamic market, where each company has its own niche, writing style, and target audience. You will have to adapt to these requirements if you want to publish a quality guest post. In addition, you should visit the website you want to collaborate with and check their messages. Take notes on tone and style and apply them in your letter.

Also Read: Start Digital Marketing course in Varanasi

There will be a lot of pitching. You must transfer your work to the owner and wait for their approval. It is not always so. Not everyone will accept your content from the start. Once you make a name for yourself in the industry, everything will go smoothly.

When your guest post is accepted, talk about payment will begin. In some cases, you will be paid depending on the traffic that your post generates. In other cases, you will be paid depending on the number of words.

# 4.transcription

This is another great way to make money online without leaving your own home. This is not something new, but still very profitable. The best part is that most companies looking for this type of service are also looking for quick solutions. This means that you can quickly make good money.

There are sites like Rev or TranscribeMe that offer you the ability to work without any prior experience. This is an open door for many people. First, I suggest you stick with videos that occupy a niche that you are familiar with. It will be much easier to understand and decrypt the video for sure. Once you master this, you can move on to more technical videos. At first, it will be more difficult due to technical terms that may seem unfamiliar.

Conclusion

There are many ways to make money online. Some are better, some are worse. Some pay more, some pay less. In the end, it depends on what you are comfortable doing. If you love writing, guest blogging is a good choice. If you do business and manage financial opportunities, affiliate marketing is what you need. If you are a technical specialist, application testing will expand your knowledge of the intricacies of application development.

There is something for everyone. Now go make the most of 2020!

Happy New Year. 

Read More
Vikas January 2, 2020 1 Comment

16 Useful Extensions For Working in Google Chrome

Extensions for Google Chrome are effective tools that help optimize the routine and perform some actions that are impossible without extensions or require separate services.

We’ve compiled the most useful extensions for marketers, copywriters, designers, and programmers, as well as several common extensions to help you work more productively.

Best Google Chrome Extensions for Digital Marketers

Here we have collected extensions that will help analyze competitors, promote the site and lead social networks.

1. SimilarWeb

Used to analyze traffic on the site with the ability to determine its sources. It will be useful to those who want to analyze the strategy of competitors, purchase links from popular resources, or simply find out statistics on the site.

The application is simple but has fairly rich functionality. Experienced seoshniki prefer to use three options in their work:

  1.  Overview – shows the necessary statistics: the number of visitors, traffic for 6 months, the number of page views and the average time spent by the user on the site.
  2.  Sources – the source of traffic is indicated here. The application gradients the flow of traffic to referral, direct, from search engines, social networks, mailings, and advertising.
  3.  Geo – as the name implies, it provides information about user geodata.

2. Popsters

The best Google Chrome extension for SMMs. Shows statistics for any page on Facebook, Instagram, VK, Classmates, YouTube, Twitter, Coub, Flickr, Pinterest and Google Plus. The extension provides complete information about the activity, shows how successful the group you are leading, at what time it is better to post. It also provides the necessary information for a quick analysis of competitors. All public pages that you analyzed once will automatically be considered ER.

Data can be downloaded in XLSX, PDF, PNG, JPG, CSV, PPTX formats. The application is paid, for each social network, you need to have a separate account. There is a free trial period.

3.SEO META in 1 CLICK

Opens the top ten best friends of any seoshnik multifunctional and easy to use extension SEO META in 1 CLICK. It is worth noting that the application collects all metadata only from an open page, and not from the entire site as a whole.

The plugin menu contains the following tabs:

  • SUMMARY – demonstrates the tags title, description, keywords. This information is especially important when examining a competitor’s site. The Canonical sub-item shows the canonical address of the page, and the Robots Tag – the openness of the page for indexing whether search bots can go to the addresses posted on the site. Another aspect of the tab is counting titles of various types. If the number labeled H1 is different from one, this is a significant violation and an occasion for immediate correction;
  • Headers – demonstrates the headers and their format;
  • Images – shows the number of images on the page, their attributes;
  • Links – indicates the number of links on the page, addresses, and headings to them;
  • Social – reflects micro-layouts for social networks;
  • Tools – contains addresses of useful resources that determine the parameters of the page, its code.
    In general, the extension allows you to comprehensively analyze the site and quickly extract the necessary SEO-information.

4. SEOquake

A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.

This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

A must-have toolbar for anyone marketing professionally. The extension collects all the necessary data for analysis and audit in one place. It evaluates traffic, analyzes keyword density, conducts a basic SEO audit with tips on improving each parameter. Conveniently, the search query parameters can be entered independently.

This Google Chrome extension is only suitable for experienced SEO professionals and marketers, as the interface and functionality are not adapted for beginners.

5. RiteBoost

Design any publication on social networks with one click on any platform. The application automatically selects hashtags that are suitable for the topic and are now in trend, add emoji to the text, shorten links. If you share a page on a site, RiteBoost uploads images from it or selects the ones suitable for your own record when you click on a word or hashtag. Users also note the possibility of a button with a link to the site and a call (for example, “Download” or “Order”).

The extension is easy to use, but it saves a lot of time for posting and hashtag verification.

6. MOZBar

This tool will help assess the credibility and advertising potential of the site with which you are going to collaborate. The extension will allow you to see the key indicators of a particular page, and you can do this without leaving it.
MOZBar automates the search for all the parameters necessary for promotion. Using this extension, you can find out how many times the content of the page has been shared on social networks, how many links and important keywords are on the page.

Using this extension, you can enter the desired keyword in Google, after which the analytical results will be shown next to each site on the search results page:

7. Check My Links

Expansion Check my links helps to quickly check the quality of all links on the site. The program automatically scans the web pages of the site and determines which links to them are working and which are broken. Verified links are highlighted in appropriate colors – working in green, and broken in red.

Check My Links will save time for any SEO specialist when checking the quality of links on the site. The tool will also be useful for web designers, developers, and content managers.

8. Page Analytics (by Google)

Page Analytics – A plugin for Google Chrome that allows you to track user interactions with web pages. The extension will help you get information about the following page metrics:

  • number of views (including unique),
  • Average page length
  • bounce rate
  • number of active visitors in real-time,
  • The most clickable areas on the page.
  • To work with the extension, you must have access to the site’s account in the Google Analytics service, and the page must contain the GA code.

The information obtained using Page Analytics can be used to optimize the interface of web pages, improve user experience and increase the number of clicks.

Google Chrome extensions for copywriters and editors

These Google Chrome extensions help you write smartly and make editing and copying more convenient.

9. WildFire

It allows you to record and repeat in one click the sequence of actions in the browser. The extension recognizes the creation of new tabs, left-click or right-click, click on the link, refresh the page, enter text and other actions. For example, you can copy text from Google Docs in one click and drop it for review in Glavred.

To record, click on the Start Recording button, and when done, click Stop Recording. All conversations are saved in the log, they can be used or edited at any time.

10. TextWerter

This small extension for Google Chrome has only one function, but it will greatly facilitate the life of copywriters and editors. It copies any text and pastes it without formatting and illustrations. It works through the context menu: you need to select the text, right-click on it and select “copy as plain text”.

11. Grammarly

Grammarly

The best Google Chrome extension for those who write texts in English. In addition to standard spelling, punctuation, and grammar, the extension defines even the most subtle semantic inaccuracies. It helps to adapt the text to a specific style – for example, conversational or academic. Does an anti-plagiarism check.

Most of the features are available by subscription, but the developers give users the opportunity to save: for each invited friend you will receive a week of free subscription. It doesn’t work in Google Docs.

Google Chrome Extensions for Designers

These extensions will help web designers create website designs – work with fonts, text and responsive layout.

12. WhatFont

Gives font information instantly on hover. Shows the font name, family, line spacing, style, size, and color code. If desired, you can see how the font looks in Latin, and sometimes even download it.

After installing the Google Chrome extension, you need to restart. To activate or deactivate the font detection mode, click on the extension icon in the upper right corner of the Google Chrome window.

13. Sizzy

This extension for Google Chrome shows how the site will look on different screens, for example, on a smartphone or tablet. Extension paid.

Extensions for Google Chrome for programmers

The best Google Chrome extensions for web developers and typesetters: help to study the structure of sites and experiment with their settings.

14. Octotree

This Google Chrome extension displays the repository structure on GitHub and GitLab as a tree. Great for learning the source code of a project without having to download many repositories to your computer. In the paid version, several themes are available, advanced code viewing, changing the pin location, file search, GitHub Enterprise.

15. WhatRuns

It makes it possible to spy on how someone else’s good site works, without code analysis. Displays all frameworks, web technologies, CMS and its plugins, themes, fonts, and tools – for example, WordPress and Google Analytics. Moreover: the extension can notify you if something new is launched on the site you checked.

16. Web Maker

A great extension for Google Chrome for developers who want to experiment or practice HTML / CSS / JS. Suitable for creating a page as an example for the customer or working in the absence of a network: for work does not require an Internet connection.

Read More
Vikas December 31, 2019 0 Comments

Why Design is Important For Marketing Your Site

For one reason or another, companies often start or remodel their sites. But one mistake you will notice is that some companies do not take into account how important their web design will be for their marketing strategy. While most business owners ignore this, the fact is that it is the design of your site that can either create or destroy your marketing campaign. Although your marketing campaign can easily get people’s attention, your web design will determine if they will buy or not. According to research, almost 75% of visitors judge a business by its design.
When it comes to turning potential customers into customers, the graphic design of the site is very important. Therefore, you should focus on optimizing each stage of your marketing strategy, which includes design. Changing even a few features of your web page can significantly improve your marketing campaigns. After all, website design is directly related to conversion. Good website design is not only about fashionable logos, user-friendly interfaces, and intuitive menus. We are talking about the absence of navigation errors, the availability of compatible code and technical problems that few people think about. Here’s how design can make marketing your website successful.

Brand language

Successful web design can help boost your brand, thereby forcing more people to buy your products. One of the most valuable things in business is trust, so building it would be vital for any business. A brand can represent luxury, comfort, value, support or quality. There are many ways to accomplish the design, including blogs, marketing campaigns, brochures, and trade fairs. Having a great design can make your brand unforgettable. Make sure your site is designed in such a way that it evokes desire and reflects your values. Just keep your core values ​​in mind and make sure they are reflected in every aspect of your design.

Search engine optimization

Search engine optimization is the process of increasing your organic visibility on these engines using various on-site and exit methods. Since over 95% of online activities begin on search engines, your site should be visible in search. Although most websites are being designed with responsiveness in mind, they must be compatible with a number of devices. There are also sites that do not respond, so they make it difficult to access them on mobile devices. Any design changes you make to your website will affect your SEO performance, both positively and negatively. Therefore, a good website design should take into account the structure and navigation, aesthetics, content, and metadata.

User experience

The design of your website also has a big impact on your user experience. From ensuring that your site is as fast as possible, making navigation simple and easy to use is a good site. When it comes to user experience, site speed is now one of the most important factors. As the speed of the site increases, so does the visitor’s expectation of page load time. If your design uses large images and other elements that slow it down, it will negatively affect your users. Some of the ways to increase this download time is to fully audit and compress files. You must remember that the main goal of your site is to satisfy your users. Without this, they will not remain and will not return to your site.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

Enhanced online presence and higher conversions

The design of your site should be psychologically attractive. It should be able to convert visitors to customers. To develop strong marketing strategies, website owners should focus on developing successful designs. The influence of design should stand out over everything that brings sales. Good design will also attract visitors and increase your online presence. This will help you express the thoughts of the company and give you a better chance of being noticed.

Effective analysis

When it comes to building a website, there is no perfect website. It must constantly change, adapt and optimize to achieve its goals. Most companies are looking for a site that turns their visitors into profitable promotions. In this regard, you need to know in which areas your site is working poorly. Each part of your site can be analyzed and optimized for users. Therefore, you need to spend some time understanding the user and identifying pages that are not converted and do not receive any traffic. When creating your site, you must consider whether you are able to implement advanced tracking or not. If you cannot do this, you lose a lot on this valuable data. You must set up your website so that you can easily collect the necessary data.

Convincing message

Internet marketing and design usually have a lot to do with the message. The main aspect of the design is the transmission of an important message to clients and receiving a specific response. With the help of carefully selected words and images, you can get a result-oriented to the result that your company needs, as well as train your clients in various creative processes. Attractive looks and framing designs can also make customers lean toward your business.

Now you know how good web design plays a very important role in promoting your site. Remember that a poorly designed website will have all your marketing strategies in vain. So, make sure you have an intuitive, unique and effective website design for your brand. Although a well-built site is a very good step, this is not all you need. You also need to have quality content that informs your users about your services and products. Make sure you consider all other strategies so you don’t miss anything. In general, professional sites are some of the most effective marketing tools today.

Read More
Vikas December 25, 2019 0 Comments

The power of digital branding : what is it and why do we need it?

Do you want your site visitors to better understand who you are as a business? Then read this post on digital branding, including the concept of what and how.

When you ask, “What are the goals of your Website?”, The majority replied: “To attract more traffic and conversions, isn’t that a dream?” But do your site visitors really understand what your business is doing or what makes you different? Well, this is where digital branding comes into play. Increasing site traffic is a pointless exercise if your visitors do not know who you are, what you do, or what makes you different from others. This is one of the main reasons why traffic does not turn into a sale.

What is digital branding?

Digital branding is an understanding of your value as a business and the transfer of these values ​​to visitors to your site. But don’t worry, digital branding is not fonts, slogans, characters, images, logos or visual identification; this requires years of branding and user experience (UX) knowledge. Digital branding has powerful elements that any website owner can do.

Understanding your client’s values ​​is called your “value proposition,” and it truly surpassed the old idea of ​​unique retail outlets (USPs). As a definition, a value proposition is “a promise of value that your customers will like.” Digital branding brings this value. Many successful companies are no longer unique – they just do it better. How many websites do you visit that are not necessarily cheaper but have an excellent product offer for customers? This is an example of customer value.

Why is this important?

The importance of digital branding boils down to effectively communicating your value with your customers. Digital branding thinks about your potential customers – this traffic – and how we can tell them who we are, what makes us different and what makes us better. When a site visitor understands our business, the decision to purchase is sharply reduced. See an example below:

Immediately talk about the benefits of your business with short and clear messages. You go to the site and they reflect the benefits for you as a client and the value of the business.

As soon as we receive our “value proposition”, the time has come to tell the world, but digital branding passes by our website – it is rooted in every part of each individual marketing channel and at every point of contact with which the client interacts. On your site, it makes no sense to write that you have the “best service in the business” if this is not indicated in your paid advertisements. You must identify all the common ground of your customers, look at the messages and make sure that they are consistent in everything.

Below are some key placements that you should focus on as they set the tone for all other marketing channels.

Homepage

A great place to start is the homepage. Every day we see home pages that do not give any directions about the business; not even an idea of ​​what distinguishes them from a competitor. Turn your home page into a message about your valuable offer – make sure that each client leaves, knowing exactly what you are doing and what sets you apart from others, makes them unique and best.

Site pages

We pulled out the pages of the site from the home page because it is important to look at them in isolation. Often the page that spends the most time on it is the home page, but collectively this page does not receive most of the traffic. Imagine that we just clicked on an ad or page directly from a search engine results page (SERP), which is not your home page … will we be given a hint of your value proposition?

Newsletter

Your emails are a great place to reinforce your core values ​​for your customers. If you use marketing automation for visitors who subscribe to your emails, then use the various emails in the program to enhance your messages. It is recommended to create a “welcome letter”, which will be the first letter received by the client after registering with your mail program. Use this letter to strengthen your business.

Paid media advertising

Making a great copy of an ad is very important – it can be the difference between gaining and losing leadership or selling. A great ad will correspond to a copy of the ad on the landing page, and it makes no sense to say one thing in the ad and not repeat it on the landing page. Google AdWords, in particular, has provided marketers with tools to enhance digital branding with things such as call extensions and new enhanced advertisements. Use these tools to enhance your messages.

Metadata

Often the importance of metadata is overlooked. Sometimes it is simply created to make sure that we mark the “SEO window”. Think of metadata like this – this is the only and only piece of information that the client must choose between you and your competitor in the search results. Ranking in position 1 for your keyword does not make sense if your metadata is not customer-oriented. Treat it like a paid ad, and create posts that add value.

Digital branding and conversion optimization

Digital branding and conversion optimization (CRO) overlap. If you are new to CRO, MOZ describes it as “a systematic process to increase the proportion of site visitors who take the desired action.” How does this relate to digital branding? The goal of digital branding is to increase the likelihood that a visitor will perform the desired action. When a visitor understands your business, the probability of conversion increases.

Also Read: Top 50 Ways That Will Increase Website Traffic in 2020

CRO is extremely useful for digital branding because it allows you to test messaging through a website through A / B testing. Google has made this process even easier with the release of Google Optimize. Take the time to create A / B tests of the various messaging options for the pages of your website and find out which one is most effective. CRO stops as soon as you browse your website and go to other marketing channels. But this does not mean that the lessons from CRO cannot be applied to your other points of contact.

Conclusion

To summarize, it’s all about consistency. There should always be a consistent and holistic approach to conveying your value to visitors through all marketing channels. Stop looking at different marketing channels in isolation, because it will not only confuse potential customers, but your business will feel disconnected. Each marketing channel is the point to join, and with these tips, you will be on your way to creating a famous brand.

Read More
Vikas December 23, 2019 0 Comments

Content Optimization Keyword Research Tips

Content optimization will never be a children’s game while Google continues to deploy new algorithms. If you want to achieve results in SEO, it’s important to keep an eye on innovation and look at existing opportunities from a new angle. In this post, we will tell you some tips for improving the ranking of your site in search results – without significant or significant effort outside the page (i.e. you won’t need a dozen links to infect your information).

Get your URLs and meta done

First, make the right optimization choice for both URLs (web page addresses) and meta-fields so that the relevant information is shown to both the user and the search engine.

URL Optimization Tips

A friendly URL is a must these days. Moreover, including keywords with exact matching and partial matching (and, to some extent, synonyms of keywords) – the URL of the page is likely to increase the relevance of the URL and, thus, improve the search ranking of the page. It is also believed that this method works well for domains.

For example:

Exact match domain:
Good: mylovelypet.com/cat-nutrition-feeding (optional synonym) 
Not so good: mylovelypet.com/cat-feeding

Partially coincidental domain: Good: cat-world.com/feline-feeding-advice (here we add a synonym) 
Not so good: cat-world.com/cat-feeding-advice (the same term twice)

The first URL provides the search engine with more relevant information about the content of the publication, providing other terms that mean the same thing, increasing search engine optimization.

Tips for optimizing meta tags

Page titles and descriptions can also affect search rankings. For example, placing the target keyword of the page content at the beginning of the page title can improve search ranking:

For example: 
Target keywords:  feeding cats 
Name of the page:  feeding tips for cats: nutritional recommendations

The meta description is a short piece of text that describes what the page is about – and it can plan a large role in the clickthrough rate on the search results page on the web page.

The rules for optimizing content for meta descriptions are simple:

  • Describe the content of the page accurately.
  • Make your description attractive so that it stands out on the search engine results page.
  • Include targeted keywords.
  • Stay within the meta description length limit (up to 320 characters at the time of writing).

Your keyword research

Have you ever heard of the Blue Ocean Strategy? In short, it is a theory that states that success comes to promising new markets, regardless of competition. Using this theory in the context of content optimization can be a reliable way to find new opportunities.

VariousSEOtoolsoffer great keyword research opportunities. A great idea is to use topic clustering and the SEMRush keyword tool.

Let’s go through the four steps to choosing awesome keywords so you can discover new content optimization options that can give you an edge over your competitors.

1. Select a keyword

Let’s choose “cat food.”

Image: SEMRush Keyword Magic Tool

2. Select a subtopic that will result in targeted keywords for the content.

3. Select keywords with the lowest competition.

All selected keywords are ideally suited for the Blue Ocean strategy: they have a low level of competition and they collect a significant part of the potential traffic. These keywords will become the semantic basis of content and are great for use in headings, headings, etc.

4. Distinguish all keywords in the group

Export a list of keywords, including highly competitive ones, so that the content matches both the category and topic of the article.

This sequence of informal steps gives you an accurate list of great keywords that differ from your competitors and gives you the freedom to create awesome content.

Content Optimized Creation

The next step in the journey is the process of creating content. Keywords have two main goals when used in an article. The first role is to determine the structure of the content. The semantic base you have chosen will give an idea of ​​the headings in the post, the content of each paragraph, and where the attention of the reader should be emphasized.

Also Read: 5 effective online marketing tactics for social entrepreneurs and startups

The second role of keywords is to give the search engine an idea of ​​the relevance of the content (based on the user’s search queries). This is the most interesting and difficult part of content optimization.

Here are some preliminary tips for using targeted keywords to optimize your content:

  • Divide your keywords into several separate terms: cat, food, dry, wet, closed, how many, many, etc.
  • Gather the main keywords with a set of individual terms and evenly distribute them in the article. The result will be an excellent text structure that attracts the reader and, accordingly, highlights the content for the search engine.

Although content can undergo endless changes and improvements before being published, here are three of the most important points you should consider before publishing:

readability

The way your user perceives content is critical: endless paragraphs, complex sentences, and oversaturated descriptions push the reader away. This leads to higher failure rates. Check readability manually or with tools such as 
Readable.io. It also checks keyword density to avoid over-optimization.

literacy

Even minor grammatical errors can damage your authority. The reader can simply close the tab and never return to the site. Freelance proofreaders or writing companies can fix minor errors and polish content.

uniqueness

If you outsource your content, it’s wise to check the uniqueness of the post. Google hates duplicate content, and you can be fined for publishing the same content that has already been published elsewhere. Use tools such as  Copyscape or  Grammarly Plagiarism Checker to make sure you are working with original content.

Amazing ways to optimize content without links

Without going into details of technical details, there are functions that do not directly affect the ranking but help your site grow faster. More importantly, with their help, you get an audience that not only reads your content but also admires your site and brand.  Becoming a bit weird, fun, and innovative opens up many new possibilities for use in content strategies.

Here are some amazing examples of how to create truly interactive content that pretty well summarizes what you can do to get your customers ’attention, ranks, and love.

American Association

People like to participate online. That’s why they take all these tests on Facebook. The American Heart Association, for example, conducts tests that help people determine if they are at risk for heart disease.

Of course, tests are useful for people who have health problems, but not the kind of content that will become viral. However, this particular link is ranked first in the search results and is a great example of finding an easy-to-reach keyword.

On the other hand, what if you could create some tests, such as those that gather thousands of participants, who then share them with their friends? So much the better if you can associate them with your product or service.

Philips Razors

Interactive videos have become even more popular. This is what Philips Razors found out when they created their video series, trying to draw more attention to their new electric razor. They created a video, combine storytelling and give visitors the opportunity to choose the type of shave for a young man. When they chose to shave, they got a story about a man who did not remember what he was doing last night.

The company’s goal was to attract a new audience – young people who didn’t necessarily have the “clean-shaven” look of their fathers — and show them that facial hair is cool and they can take care of them with a new electric razor. ,

The results were quite successful. Site visitors who participated in watching the video stayed on average three times longer and followed the offer to share the video through social networks. Over the course of the year, more than a million people watched the video, and the company’s sales goals for the new product were exceeded by 16 percent.

Ready, configured, optimized!

SEO is volatile, and this is what makes every SEO specialist stay fit. It is not necessary to be an innovator; sometimes looking at certain things from a different angle gives rise to new ideas and opens up new possibilities. Structuring a content optimization strategy, finding niche topics, and creating content that works for both users and search engines is the quintessence of content marketing.

 

Read More
Vikas December 18, 2019 0 Comments
Call Now
Get Details