Learn how to get your website’s search results on the first page of Google.
Why is the first page of Google so important?
Google is omnipotent. It scans the Internet, determining which pages are most useful and relevant for its users on virtually any topic. We do not just trust Google results, we rely on them – to make decisions throughout the day for every aspect of our lives. With such tremendous power and influence, bringing small business to the front page of Google may seem unrealistic. However, it is this power that Google has that makes it possible to get on the first page of Google results higher than ever.
Why the top of Google is even more important
Google search results are becoming more reliable – with knowledge panels, answer fields, extensible related questions, local results, and more. With many ways to stand out, working for a top rating is worth the effort.
Top ratings mean significantly higher clickthrough rates.
It’s a well-known fact that the first page of Google captures most of the traffic, but did you know that there are significant differences in clickthrough rates for better and lower results? The SmartInsights study shows the following click-through rates for a Google position:
• First result: clickthrough rate of 36.4%.
• Second result: clickthrough rate 12.5%.
• Third result: clickthrough rate of 9.5%.
The clickthrough rate continues to decline, down to 2.2% for the 10th result (usually on the page there are no more than 10 regular results, and now even less with local results, advertising, answer windows and other new features. If you are not in the Top parts of Google search results you miss a lot of clicks
Get immediate exposure
Remember that the best Google search results now also populate the Position Zero answer fields, as shown below:
Getting the first place on Google can lead to you getting into one of these fragments on the first page, which will give your business an immediate idea and increase your credibility.
Share at the top of the traffic
A study found that Google’s best results capture 33% of search traffic. The closer to the start you can place your site on Google, the better your presence in the search and brand authority will be.
How does top-page ranking benefit your business?
This is the first page of GOOGLE. What else do you need to know? In fact, much needs to be known. It is important to understand the various goals that a top-ranking can help your business achieve.
1. Improve your visibility
Let’s say you have a brick and mortar location. If you had a choice between placing your business on the main road passing through the city, or on a quiet side street, which one would you choose? The main road, of course.
With 167 billion search queries per month, getting to the first page of Google is like placing your business on the busiest road in the city. The more people see your site, the higher your brand awareness. The more consumers familiar with your brand, the more they will be susceptible to conversion activities.
2. Does your Google list appear first?
But what if you had to choose between the main street of a diverse city or the city of ideal customers? There are as many first Google pages as there are search queries. Your goal is to get to the first page with the requests that your ideal customers fulfill. Thus, you find consumers who are searching the Internet with the intention of buying or attracting. These people are likely to turn into potential customers and clients for your business.
3. Increased interaction
According to Adweek, 81% of buyers do online research before buying, and Google is what it takes. With answer fields, the People also ask section and local results showing contact information, maps, reviews, ratings and descriptions, only the Google search results page allows consumers to recognize, compare and interact with your company without even having to click a button. to your result.
4. Drive traffic to the site
Fragments and response fields can provide only so much information. Although the search engine results page itself can sometimes provide all the information that a person needs, there are still a number of queries where people inevitably go to the website. Do not forget that often it takes several interactions with the business before a person turns into a client, so interaction with your site is important.
Not only that, on the first page of Google, traffic to your site increases dramatically; The absence on the first page of Google has a huge flaw. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from the nearest second: it drops to 6% of website clicks. This sharp drop in web traffic is an indication of how important Google’s front page is.
5. Increase your credibility in the industry.
Getting on the first page of Google requires the regular creation of high-quality content, which, as Google recognizes, satisfies the needs of its searchers. It takes time, but the increased traffic and trust that results will be worth the investment.
Also Read: Mobile Marketing Trends 2020: 5 Key Points
In addition, regular updates on your industry and business will require you to keep abreast of what your target audience wants to know, as well as the latest updates in your industry. Appearing on the front page of Google is very important because it facilitates the development and maintenance of a reliable knowledge base on which your business can stand firm.
6. Build trust
The Google algorithm is designed to detect spam, suspicious and low-quality content. If you constantly appear on the first page of Google, it means that Google recognizes you as a reliable source of information, and consumers trust those companies that Google trusts.
7. Build your audience
As mentioned above, to get to the first page of Google, you need to create high-quality, evergreen content. This type of content is a gift that continues to give; it can be redistributed and redistributed through various marketing channels, including social networks, email, and paid advertising.
Your promotion efforts on the first page of Google will provide you with more material and more opportunities to interact with your target audience, attract potential customers and maintain faith in the head.
How many different ways can you get on top of Google?
Getting on the first page of Google is not only a common goal for small business owners but also quite achievable. Google focuses not on quantity, but on quality. As a result, a larger company or a larger budget does not equate to the highest level. Google’s algorithm is driven by several factors, and because the Google results page contains many different components, there are also various types of media that can achieve the status of the first page.
How to use your site to get to the first page of Google
The practice of aligning your site with ranking factors in search engines is called search engine optimization (SEO). You do not necessarily optimize the search engine of your entire site at once, but rather each individual page on your site. Here’s how to do it:
1. Define your keywords
First, determine which search queries you want Google to respond to on your site’s pages. They are known as keywords, which, incidentally, can be single words or phrases.
Examples of keywords include:
• “Laws of the MA tenant”
• “The salon is next to me”
• “Repair of the air conditioner”
• “How to damp the leaking roof”
• “How to get to the first page of Google”
Each page on your website should target a different set of keywords so that the pages do not compete with each other.
The right keywords for your business are the ones that your ideal customers recruit to get the products and services they need.
2. Tell Google your keywords
Google works by scanning the web, inventorying millions of existing pages and storing them in an index. When a user searches, Google can crawl its more ordered index (rather than the entire Internet) to quickly get relevant results.
Thus, another important step to display on the first page of Google is to make it easy for Google to crawl, index, and retrieve your site. Do this by placing keywords in the following places on your web pages:
Each blog post and page on your site has a headline. This title appears at the top of your page, but also as the title of the list of this page in search results.
• Meta description
A meta description is a small ad that appears under the heading in Google search results. In addition to telling Google what your page is about, the meta description quickly tells the search engine what it can expect if it clicks on your page, increasing the corresponding clicks on that page. Therefore, the meta description helps Google put your company on the right front page for the right searches and helps Google search engines keep it there.
address of the URL- address – this is basically a fancy name ‘link. ” It consists of your domain name (for example, thrivehive.com), followed by a slash, followed by text separated by dashes. For example, the URL of this page: thrivehive.com/get-on-the-first-page-of-google/
Including keywords in your URL will help Google quickly determine what your page is about. In addition, the URL appears between the title and the meta description in the search results. A clean URL that matches the page title is more attractive and trustworthy for users and is better suited to appear on the first page.
• Alt Tags
Google can see images only if the image has a text alternative (aka alt tag). If your alt tag contains keywords, Google can determine the further relevance of this page and feel more comfortable by placing you on the first page of search results.
3. Write to people
Of course, the body of your page’s content is the most important place to include keywords for which you are trying to rank. However, it is imperative that these keywords are not entered systematically and excessively, but are included naturally. In fact, Google can now detect keyword populations, and if it does, then you will be far from the first page of your results.
4. Highlight the location
Another way to get your site’s pages on the first page of Google is to focus on location requests. Make sure your city and/or geographic region is clearly indicated on your website, through the contact page and possibly also through blog posts and service pages. Thus, when people search for “your industry” + “your city”, Google will pick up this information and show your business as a search result “next to me”.
5. Optimization for mobile
You will not find a site at the top of a Google search that is not responding. Consumers now use phones and tablets more than computers and laptops, and most local searches are performed on mobile devices. As a result, Google favors mobile websites. Adaptability is ideal as your website will adapt to a screen of any size and maintain functionality. However, if you do not have a responsive website, you can make changes to your website to provide the most convenient work for a mobile user.
How to use your listing to go to the first page of Google
In addition to the pages on your website, listings of your business directories may also appear on the first page of Google search. Here is what you need to do:
1. Create Google My Business Listing
Google My Business is turning into one of the most powerful (not to mention free) tools for local business owners. Google Maps and Search use Google My Business listings to display local results. Creating a Google My Business profile is a quick and easy way to get your company to the front page for a location search. Make sure that you fulfill your applications and verify your data so that you can track, maintain and optimize your data.
2. Optimize Your Google My Business Listing
Do not just create a list and hope that it appears for one or two searches. Optimize your data in Google My Business for maximum visibility. Here’s how:
• Complete each section of your profile.
The more information you include in your Google My Business list, the more queries will appear on the first page. In fact, complete Google My Business listings receive an average of 7 times more clicks than incomplete.
• Do not change your name. Always
use the same name for your business. Google does not like inconsistencies – even such minor ones as Co. or Company.
• Update your information.
It is impossible to find your business, show it closed or get an operator when you try to call not only to retain customers but also force them to distrust your business or write a negative review. Stay on top of your Google list and make the necessary updates and changes so that you can trust it enough to be at the top of the list.
Google reviews. Google search users love to see what other people think of business, so it’s not surprising that companies with more positive Google reviews appear on the front page. Ask customers in person and create a review link so you can easily promote reviews on your online channels.
• Upload photos to your lists.
Google My Business is committed to providing consumers with as much information as possible about the company, even before they encounter it. This includes how it feels to be in this business, so be sure to upload photos that show not only the products and services your business offers but also the atmosphere and people who visit it often.
8. List your business in other directories
Google My Business is very effective, but you should still create and optimize listings in other popular directories such as Yelp. Firstly, since Yelp has high traffic and is widely trusted by Google, your company’s Yelp page can appear very well on the first page of Google for relevant searches. Secondly, because a solid list with positive reviews improves your online presence in general. An online review and links from other trusted sites send signals to Google that appear in the ranking algorithm.
As with your Google My Business listing, make sure that the rest of the listings of your online directories are complete and accurate, consistent across platforms, updated, and that you collect feedback and respond to feedback. Remember to add photos to your online listings.
To get into the top Google or even just improve your ranking is very doable even for small businesses. It takes work and time, but it is one of the most important things you can do for your business. Knowing where and how to make adjustments, you can make your business what it deserves.