If you want to create a modern site that will attract users, it must meet all the requirements and criteria of SEO. Otherwise, you will be wasting your time and energy. An SEO-compliant website is an optimized online project that is well received by search engines. If the site is not available in the SERPs, it will not be visible to your audience, and you will not be able to form a serious user base. Search engines such as Google and Yandex play an important role in attracting visitors. It is unlikely that it will be possible to create a good user base using word of mouth methods alone. You need help from search engines.

To be successful with a website, three main components are needed: good SEO-friendly design, powerful content, and keeping pages up to date. By providing these three factors, you will be able to succeed in promoting your online project. So, if you want to create a website that meets all the requirements of SEO and will rank high in the SERPs, then follow the tips listed below.

1. Make Your Site Compatible With Mobile Devices

Mobile compatibility of a web project is the most important criterion for success in its promotion. Modern users are more demanding on how sites are displayed and work on various devices. If your site doesn’t display well on small screen devices, visitors will leave quickly. Google also considers mobile compatibility as one of the most important ranking criteria.

In addition, search engines take into account the so-called bounce rate – the number of short sessions when a user entered the site and almost immediately left it. If your web project’s bounce rate is quite high, its search engine rankings will drop a lot. If you want to attract new users who browse your site for a long time, ensure it is mobile compatible. Luckily, there are plenty of bootstrap templates that make it easy to create a mobile-friendly version of your site.

2. CREATE THE CORRECT DOMAIN NAME

The domain name of your site must meet several criteria: be easy to remember, read well, convey the essence of your site and business in general. A good domain name must also be SEO-friendly. Choose a short, catchy domain name that can be part of your search terms to get the most visitors. For example, if you’re selling antique furniture, choose a short and catchy domain name that mentions antique furniture. Choosing such a domain is not easy, but if successful, you will significantly improve the SEO performance of your project and make its pages more visible to search engines and Internet users, respectively.

A domain name is a powerful tool that you will use for a long time. Therefore, weigh the pros and cons before choosing the final option. The future of your web project directly depends on the choice of a domain name.

3. USE SOCIAL MEDIA ACCOUNTS

The success of a business depends on more than just the number of visitors to your website. In today’s realities, people can get huge audiences using Twitter, Instagram, and Facebook social media profiles. Create a profile for your business to drive traffic to your website from social channels.

However, creating a page on a social network that will attract a lot of subscribers and followers is not an easy task. You have to create a lot of posts of an individual nature with content addressed to your audience. Don’t use your social media accounts just to post promotional posts, but interact with your audience. By following these guidelines and not resting on your laurels, you will soon form a huge user base.

If you already have social media accounts with a large number of followers, use them to promote your site. This way you will ensure traffic growth, thereby increasing the position of your online project in search results. Traffic and returning users are a great asset to your SEO strategy. By getting high volumes of returning traffic, you will significantly improve your positions in search engines.

4. Create Captions For Images And Video Content

Search engines use bots (web spiders) that crawl the internet looking for new content. They go after every piece of information on your site to update the SERPs. Therefore, you should add captions to your images and videos. These captions should contain key phrases for which your project ranks in the SERPs. Search bots will find the captions and this will affect your site’s rankings. Many web templates offer both visible and invisible captions for images and videos. For example, if you’ve added a photo of a music artist, create a caption containing their name, music album title, and some more detailed information.

The more keywords and useful information contained in signatures, the more SEO-optimized your project will be. Captions for photos and videos are a little trick that may not be visible to site users, but visible to search engines. Using signatures, you can significantly increase the volume of traffic attracted to the site.

5. Always Use The Description, Meta Tag

The description meta tag is the most important tool for successful SEO website promotion. It is well known and often used by all professional webmasters. Optimize your meta tags to get the most out of them to promote your project.

A description is a piece of text displayed under the title of each site on the SERP page. Most often, these are small descriptions, consisting of only 1-2 sentences with conclusions about what content the page contains. You can write a description for the entire site, or for each individual page. Description plays an important role in the promotion of web projects. When compiling meta tags, be guided by the following considerations: they must be accurate, informative, and not contain meaningless phrases. To increase the effectiveness of the description, try to fill it with relevant key phrases.

Think about what exactly your site offers, and write a description with this in mind. For example, if you work as a private photographer, dilute the description with words such as “photos”, “price”, “inexpensive” and others. If you work in the restaurant business, add the names of signature dishes and information about the style of serving them to the description.

There are many ways to create effective description meta tags that will work for your business. A good description will increase the effectiveness of your SEO promotion strategy. To attract the maximum number of visitors to the site, make the description easy to read, understandable and simple.

When you hear the term “link building” (link building), many marketers think of it as working with blogs to post mentions without links. Traditional link-building methods are time-consuming and focused on short-term results through the use of blogs with low domain authority. Therefore, the spent time resources rarely justify themselves in terms of final results.

It’s not uncommon for content marketers to take a different approach to link building, using tangential content and digital PR strategies to build high authority links (think about the coverage and backlinks of projects like The New York Times, Real Simple, and Fast Company). While most internet marketers are only familiar with traditional link-building techniques, this approach based on content marketing strategies is something completely new to them.

To help you understand this, we have compiled a list of frequently asked questions about our method with answers to them. Read this article to find out how this link-building method works and what value it brings to brands.

1. Why Do You Need To Do Link Building?

Each SEO strategy includes many aspects, and having quality backlinks to an online project is an important search ranking criterion. Each backlink to a site serves as a sort of trust signal to Google, so the more resources linking to it (and the higher their quality), the better. These links serve as “votes of trust”, demonstrating to Google that the site is trustworthy.

2. How To Get Backlinks From Authoritative Media Sites?

The best way to get links from authoritative media outlets is to create quality content that fits well with the news cycle and connects with your brand. At the same time, the content development strategy should take into account the approach based on interaction with media representatives. By choosing the right journalists, you will ensure good coverage of your brand on authoritative sites and get backlinks for your company. A good example of how this strategy works is Trader Joe, a CRM software company. To create backlinks, we used data about the most popular products of this company.

3. Is It Possible To Create Content That Emphasizes A Brand Or Product?

As a rule, no. According to available statistics, US advertisers have spent about $44 billion on native advertising, which indicates that brands are willing to invest in advertising content placement on media portals. For obvious reasons, these sites are unwilling to post branded content and explicitly highlight certain brands. However, by creating content that fits into the news cycle and that references your brand without being overly promotional, you will gain the interest of media outlets creating content for news outlets.

Also Read: Why Quality Shouldn’T Be Neglected When Generating Backlinks in 2022?

Extended content relevance is the key to building an effective link-building strategy, especially if your goal is to get as many links as possible. As for traditional PR campaigns, they are usually aimed at presenting your brand or product on one specific resource.

4. How Long Does It Take To Implement A Link Building Campaign?

Timeframes may vary depending on the format of the content being published (for example, whether it contains interactive elements), although the average duration of a link-building campaign is 3 months. Content development takes about 6 weeks, and this process includes creating an idea, conducting research and analysis, developing graphic design options, as well as copywriting (writing text content). It takes 4-6 weeks for the subsequent promotion of content. Sufficient reach and backlinks are available already in the initial stages of the campaign.

5. What Are The Differences Between Digital And Traditional Pr?

In fact, digital PR methods have a lot in common with traditional ones. The main differences between them lie in the end goals as well as initiatives. The main goal of a traditional PR campaign is to increase brand awareness in the media. Traditional PR campaigns use channels such as radio, television, print, and online publications. As for digital PR campaigns, they are aimed at building backlinks on the Internet. Brands continue to benefit from strategies designed to increase visibility on the global web. However, the main goal of digital PR campaigns is to build links to improve positions in search results.

6. Are Syndicated Links Necessary?

While original links are the most valuable to Google, syndicated links also provide some value. To determine the value of a link, certain elements need to be considered, such as the presence of a canonical tag. Some sites of large media conglomerates are unique in certain ways. For example, they contain different tags in their headings or use different text templates on their pages. Therefore, Google crawlers index their pages individually instead of using the canonical tag to index just one page.

If search robots have indexed several pages, the client gets more chances for additional clicks, improved visibility, and increased traffic. While syndicated links have a different short-term SEO value than original links, they help build brand awareness in the long term. As a result, you get more branded queries and clicks when your site appears in alternative search results.

7. How Many Backlinks Do You Need To Promote Your Site?

The number of links to successfully promote your online project is determined by various factors, including the level of competition in your niche, as well as the goals you set for yourself. We declare with confidence that when building up a link mass, preference is given to the quality of links, and not their quantity. It is much more profitable to get just a few backlinks from authoritative sources like The New York Times than hundreds of links from spam blogs with low domain authority.

Another important point: more recent links have a much greater impact on the position of an online project in search results. An increase in the number of links to a landing page is a signal that the page is relevant. Having more recent links than your competitors will help you rank better. To get an idea of ​​the required number of links, we recommend looking at the portfolios of backlinks of sites that are in the top positions in the SERPs. To rank and outperform your competitors in Google search results, your backlink portfolio needs to be at least comparable to their similar portfolios.

8. Do You Guarantee That Your Link Building Campaign Will Generate A Certain Number Of Backlinks?

Since this link-building approach is white hat (legal in terms of the rules set by search engines), no one can guarantee that you will get a certain number of backlinks. The success of the campaign is ultimately determined by the quality of the content created and the opinion of the publishers to whom it will be offered (whether or not it is worthy of a backlink).

So, we have answered all the popular questions regarding link building. Do you have any other questions? Do you want to know how link building can benefit your brand? We recommend that you contact the experts of our web studio “External Code”, who will assist you in building an effective link-building campaign based on content marketing methods to increase the recognition of your online project in the global network.

A meta description is a preview, a small enticing text that appears in search results under a link to a page. By reading the description, the user understands the approximate content of the page and determines whether he needs to visit it. How to write a high-quality meta description, does this tool affect SEO optimization and why you need it at all – read on.

Content:

How meta description works: what are Title and Description site tags, snippet

How to write a meta description: meta name, description, content

Impact of Meta Description on SEO Optimization

7 steps to the perfect meta description

• Step 1: Identify the pages for which you want to write a meta description
• Step 2: Build Your Meta Description Tag With Your Title
• Step 3: Keep it short – a must for a meta description
• Step 4: use the impetus for action
• Step 5: Write in the meta description what users want to read there
• Step 6: use keywords
• Step 7: Include USP in the Description for the perfect meta description
  conclusions

How meta description works: what are Title and Description site tags, snippet

The Title tag is the title of the page in the browser, which is displayed in search results and is taken into account by the search engine when ranking the site. Thus, “title” influences the determination of the relevance of a page to search queries.

Technically speaking, a meta description is a snippet of the HTML code of a web page (inside a head tag) with text describing its content. This snippet is called the Meta Description tag.

The meta description of a page on a site or “description” is intended to convey to the user a brief and informative page content with competitive advantages that distinguish the site in the search results.

From the screenshot below, we can see that the first line with the name “Digital Growth World”, And the meta Description tag are represented by the part with the description “ Get a career boost with Digital Marketing training institute in Varanasi offered by Digital Growth World. Learn Digital Marketing Course from best faculty ”.

The term “snippet” (a fragment of the source text or program code in search engines) is used to denote meta-descriptions on the search results page. The description will also be displayed if the user has shared the page on social networks. Then it will be taken from the Open Graph tag, but if the developer has not filled it in, the Description meta tag is used.

Meta tag description allows you to use special characters for descriptions. The system automatically highlights the words and phrases that are most relevant to the search query in bold.

The number of characters is limited, but you will not find an exact description of the allowed maximum anywhere: it is determined by the size of the snippet in pixels (920 on PCs and 680 on smartphones). We will talk about how much text can fit there below.

If the developers have not filled in the meta description tag, Google can generate it on its own from the most relevant text posted on the page. In this case, the user will see several keywords in the meta description without a logical sequence.

How to write a meta description: meta name, description, content

In order for the meta description to appear in the search results under the URL, it must be added to the HTML code of the page between the tags in this form:

Most of the popular CMS – content management systems – allow you to enter text without manually editing the code. To add a meta description tag in WordPress, use the RankMath, All in One Seo, Yoast, Platinum SEO Pack plugins, or their equivalents.

Impact of Meta Description on SEO Optimization

At first sight, Google gives a definite answer to the question of whether the Meta Description tag influences the ranking of a page. Therefore, your efforts to take into account all the keywords and word forms in this meta-tag may seem meaningless, because they will not be taken into account by the system algorithms.

But not everything is so simple. If you correctly compose a meta description, without focusing on search engine mechanisms, you can increase your position in the search results by influencing the behavioral factors of users.

Simply put: a good meta-tag attracts the user’s attention and makes it clear that he will find a solution to the problem that prompted him to open a search engine on the old woman that appears in the SERP. Snippets – it’s like the shop window, in text-only design. The user, having read it, should say: “Yes! This is exactly what I’m looking for! ”

How will this affect rankings? The number of users who visited the page from an indicatorСTR Is the click-through rate. If it is high, the search engine makes a conclusion about the relevance of the content posted on the page and increases its ranking in the SERP.

As such, it is a good idea to write your meta description correctly, as the meta tag can have a major impact on SEO, albeit indirectly. Read on to learn how to make this impact as tangible as possible.

7 steps to the perfect meta description

Step 1: Identify the pages for which you want to write a meta description

Composing unique tags for each page is long, tedious, and unnecessary. For URLs that don’t bring in a lot of traffic, search engine-generated snippets are fine. Focus on the top-performing pages. Services will help determine them. Ahrefs, Similar Web, Alexa, and Serpstat…

Step 2: Build Your Description Tag With Your Title

Let the meta description and title become a coherent structure: write the main message in the Title tag, and expand it in the snippet. There is no point in piling up keywords in both tags. The ad must be readable and organic. An example of bad tagging:

Title: Buy an electric scooter Kiev. Low prices. Free shipping.

Description: Wide assortment ** Discounts ** Loyalty program ** Buy an electric scooter in Kiev cheap ** Quality guarantee.

As you can see from the screenshot, the title reflects the essence of the page, and the meta description provided allows you to understand in more detail what the user will find by clicking on this URL. The snippet looks organic and easy to read.

Step 3: Keep it short – a must for a meta description

And the point is not at all that no one will read multi-line effusions. The large text simply won’t fit into the snippet, and the meta description will appear truncated in search results.

The size of a snippet for a PC (920 pixels) – fits about 180-190 characters, for smartphones (680 pixels) – about 120. But you shouldn’t count every letter to invest in the limit. Better to make a meta description of 1-2 capacious sentences.

Step 4: use the impetus for action

A direct appeal to the user at the beginning of the meta-description on a subconscious level makes him pay more attention to the text.

Also Read: 10 Trending Content Marketing Trends For 2022

“Sign up to the newsletter and…”, “Try a month for free…”, “Indulge in fine cuisine…” Phrases like these set a friendlier tone for the snippet. The user will automatically take the compiled meta-description more seriously – after all, the author refers to him

Step 5: Write in the meta description what users want to read there

Before composing the Description tag, review the target audience. What questions are they looking for an answer to by driving a query into a search engine? What do they want to know? What problems to solve? What is important for them?

Step 6: use keywords

Yes, indeed, Google does not factor in the keywords of the tags when ranking. But I already mentioned that when displaying a snippet, the search engine highlights them in bold, and this automatically grabs the attention of users. And increased attention to the page leads to an increase in CTR, which has a beneficial effect on SEO.

Step 7: Include USP in the Description for the perfect meta description

Unique selling proposition. How the page differs from the competition. Let the user understand from the first words why he should visit your site and devote his time.

conclusions

In life, people meet on clothes, and web pages on the Internet – on the snippet, the Title, and the Description. What would an ideal meta description be?

We found out that for effective results in search engines, you need to correctly compose a meta description (preview, a small enticing text) with the rules for high-quality filling, the Title, and Description tags. The meta description with your keywords, albeit indirectly, affects SEO optimization. Because, by reading the description, the user understands the approximate content of the page and determines whether he needs to visit it.

In order to compose a meta description not just “what it was”, but to make it an effective tool for attracting customers, it is important:

• Briefly reveal the title, add your website name and brand name;
• Start your sentence with a motivation for action;
• Use keywords in your descriptions;
• Be sure to check compliance with the search intent;
• Create your own unique style;
• Come up with attractive and user-enticing descriptions;
• To form a USP, it is necessary to analyze competitors and TOP sites in the search results;
• Be sure to inform the user about the availability of a unique selling proposition.

The field of e-commerce is developing rapidly: new technologies and ideas are constantly emerging. To take a confident place in the market, it is important not only to have an idea of ​​trends but also to apply modern tools in practice. In this article, we will consider 5 eCommerce marketing tips that will help you in building your own eCommerce store.

1. Video consultations

The pandemic has fueled a new trend in e-commerce – sellers showcase goods from points of sale via video links. The practice has shown that every third video consultation ends up closing a deal. Now, this tool is actively used, for example, “M.Video” or “Karcher”. And in some online stores of clothing and footwear, sellers not only present the product but can also try it on for clarity.

To organize video consultation, both the store’s own tools and external services can be used. To contact the seller, the buyer needs to click on the video call button, after which a window with a countdown will appear. As they become free, sellers immediately join the conversation.

Here are some Video Conferencing site

• Zoom
• Google Meet 
• Microsoft Team

Related Blog — Video Marketing Fundamentals

2. Voice search for Ecommerce Marketing in 2022

Voice assistants have become part of our lives – they are used for searching the Internet, typing, working with multimedia, calling a taxi, and much more.

The number of customers making purchases using voice assistants is expected to grow by 55% in 2022, and the volume of such purchases will reach 40 billion dollars. For e-commerce owners, this trend opens up good opportunities – if you optimize the voice search on the site for keywords and phrases, you can get considerable additional profit

3. Personalized marketing

It is very difficult to fully satisfy the needs of the client. The correct implementation of personalization significantly increases the chances of achieving the goal. Some customers will certainly appreciate individual offers – according to statistics, 22% of consumers are ready to share their data for this.

Personalized marketing analyzes the interests of the client, his needs and goals, creates an individual offer for each user. This is an approach that helps build trust between the brand and customers, making them more loyal and inclined to buy.

For example, Nike’s Lunarglide line allows customers to create their own designs as well as customize colors.

You may love to read this — EFFECTIVE MARKETING STRATEGY FOR E-COMMERCE BUSINESS

4. Augmented and virtual reality

Often, buyers are faced with the fact that the product in the picture in the online store is different from the real one. Augmented and virtual reality (AR / VR) fills this gap – customers see the product in real life, especially for interior items. This gives buyers confidence – about 71% of consumers are ready to shop more often at companies using virtual reality technologies.

Also, experts estimate that more than 120,000 stores will use AR in 2022.

5. Omnichannel for Ecommerce Marketing

Sprout Social statistics show that about 84.9% of customers will not buy a product until they have seen it several times. The Global Web Index reports that 37% of users learn about products and brands from social media. For this reason, all major market players use several channels to attract customers, because in the digital world one is no longer enough.

An omnichannel approach allows you to link multiple communication channels that work together – resulting in a seamless customer journey, increased brand awareness, and a positive customer experience.

Search engine optimization (SEO) for online sales projects plays a very important role. An effective CEO strategy drives customer acquisition and sales. With the right approach to SEO planning, companies achieve their goals by using their available budget as efficiently as possible.

While search engine optimization certainly plays an important role in promoting a business, it takes time and expense to reap the benefits in the long run. Not forgetting the importance of the CEO, many companies are trying to save money on both the first and the second. In fact, they are looking for effective search engine optimization strategies to grow their user base and increase sales with the least amount of time and budget. Below we offer several effective ways to develop such SEO promotion strategies.

1. CHOOSE KEYWORDS THAT REPRESENT THE PRODUCTS OR SERVICES YOU OFFER

In order for your online store to be visible in the search engine to potential buyers, you need to make the right list of keywords for effective SEO promotion. When choosing keywords, start from your goals. As a rule, the main task of key phrases in an SEO strategy is to get your site to the top of the SERP. You probably want to be at the TOP of the search results of Google or another search engine. However, some other aspects of your online project depend on the correct selection of key phrases.

For example, you want links to your site to appear when potential buyers are looking for products that have some similar properties to yours. If a user is looking for leather shoes, it would be nice for the search engine to display links to your leather bag pages.

Also, use so-called “long tail” key phrases. Since they provide direct responses to user queries, these key phrases will generate more traffic. To get long-tail key phrases, follow a few simple steps below.

Identify key phrases related to your products and group them

If you have your own online store, start developing a successful SEO strategy by creating an ordered list of the products you have to offer. It’s probably a good idea to categorize your products for convenience. The next step is to come up with terms related to product categories, write them down somewhere, such as on a piece of paper. You will probably not be able to cope with this task right away. We recommend differentiating the listings according to the different types of products.

For example, if you offer leather wallets, use the following terms:

• Leather wallet;
• Handmade wallet;
• Handmade leather wallet.

Make a similar list based on the type of products you offer. The final list will contain the key phrases you need.

Insert your chosen keywords into Google Keyword Planner

You already have a list of keywords, now you need to find a free tool to optimize them. Google offers such an effective extension – Keyword Planner. It’s a powerful tool that you don’t have to pay to use. Before using it, create an account with AdWords. The registration process will take just a few minutes. It’s completely free to create and set up an AdWords account.

The key advantage of Google Keyword Planner is that it breaks your list of phrases into parts, suggests additional keywords. This will give you even more ideas for creating useful content. Ultimately, you will be able to increase your website traffic. By getting newly interested site visitors, you optimize your conversion rate. Also, use long-tail keywords with wider search terms.

The tool might suggest too many different key phrases. In order not to get confused in choosing the right options, we recommend using additional tools such as Ahrefs and Moz. Connect some other tools of your choice to your promotion strategy. With their help, you will get a complete understanding of the key phrases that can significantly increase your site’s page rank in search results.

2. PAY ATTENTION TO THE TECH CEO

Before developing a strategy for promoting your site to increase positions in search results, pay attention to certain technical nuances. Like many other SEO professionals, you probably want to ensure the best possible experience for your users on your site. Therefore, pay attention to the following aspects:

• The speed of your web project. The speed of loading pages on a site affects not only the effectiveness of attracting new customers but also whether existing users will stay with you. Typical page loading speed ranges from 2.5 to 3 seconds. Lower loading speed indicates poor quality of service in general, negatively affecting user experience, ranking in search results, as Google takes this aspect very seriously.
• Data encryption (HTTPS protocol). Sites that use SSL certificates create more trust among users and potential buyers. Your customers will feel secure if the site uses a strong encryption algorithm for their identity on the checkout pages. If this feature is not available, the chances of placing an order are significantly reduced. Recently, many companies have paid special attention to the security of the data provided by their users. They partner with developers who are able to create a safe and secure site.
• Simple URLs. The simpler the URL, the better it is perceived by both the search engine and ordinary users. Pages, whose addresses contain indications of headings and product names, are more likely to end up at the top of the search results list. Avoid dynamic URLs. If you can’t do without them, include keywords in them so that they are visible and legible.
• Redirects (301). Some pages of the site are removed due to uselessness and for other reasons. Make sure visitors are automatically redirected to another page containing content. Otherwise, the user will see the common “404 Not Found” message. This not only discourages potential buyers but also prevents search robots from indexing your website pages.
• Sitemap. This component is extremely important for search robots who visit your site from time to time. By listing key elements of your site, such as blog posts, information pages, product categories, and the products themselves, you increase the likelihood that search engine crawlers “figure out” how to navigate your site.

3. MORE SUBTLE SEO SETTINGS ON THE PAGES OF YOUR ONLINE STORE

The content contained on the pages of your site plays an important role in search engine rankings. While technical SEO lays the foundation for a website, optimizing individual pages makes it more competitive on the global web. To ensure this, please note the following:

• Keywords. The practice of keyword overflow in headings and meta tags has long since lost its relevance. You need to include search phrases in product titles and page URLs so that they look as natural as possible. To avoid search engine sanctions, follow their SEO guidelines.
• Blog. With the help of a blog, you can not only answer the questions of your existing and potential customers but also promote your products or services. A blog allows you to perform these tasks individually or all at once. Use multiple blogs for different purposes, or balance to win the trust of potential buyers.
• The convenience of use. To keep your website comfortable, work through important aspects such as navigation, detailed product descriptions, high-quality images, and user reviews. Sites that meet high usability criteria are well accepted by search engines because these web services provide users with what they want. User-friendly sites not only keep loyal users coming back again and again, but they also attract new visitors.
• Internal linking. By adding relevant links to the pages of your website and blog, you will help your visitors quickly jump to the desired pages. Internal linking not only helps attract new users but also directs them into your marketing funnel. Search engines accept sites with internal linking well, as it helps users to make better decisions.
• Compatible with mobile devices. As the number of smartphone and tablet users continues to grow, mobile pages are essential for online sales projects. Google has long emphasized the importance of mobile site compatibility and takes this aspect into account in its search rankings. As mobile web pages already outnumber their desktop counterparts, mobile page loading speed will soon become a key ranking criterion.

HELP DEVELOP EFFECTIVE SEO STRATEGIES FOR YOUR ONLINE SELLING BUSINESS

While developing winning promotion strategies, pay special attention to the basics of SEO, but there are a few other nuances to keep in mind. The specialists of the web studio “External code” will help you cope with this task as efficiently as possible. We have a variety of SEO tactics and strategies that lead our clients to the desired results. Want to know more? Contact us right now by phone at 639 315 9155 or through our website.

Many of us spend about 2 hours a day browsing social media feeds. Instagram alone has about 1 billion monthly active users. You need to take these statistics into account to consider using Instagram to promote your brand on social media. Instagram has several powerful tools to make it easier to complete your brand promotion tasks.

As one of the most popular social media platforms, Instagram offers a wide variety of marketing tools. The effectiveness of your marketing campaigns depends on the correct choice. Since most of Instagram’s marketing tools are free or available for a small fee, their functionality is the main selection criterion.

WHY SHOULD YOU USE INSTAGRAM MARKETING TOOLS?

Instagram is a visual content-driven social network that can drive the growth of your business. The days when people wanted to see in their feed only moments from the lives of their friends, photographs of delicious dishes, and beautiful landscapes are long gone. Today, more than 200 million users use business profiles. Therefore, you should connect Instagram to your strategy for promoting your brand, products, and services.

Using Instagram marketing tools is the best way to manage your business profile. With their help, you can schedule the publication of your marketing messages, promote hashtags and get analytics about your profile. In addition, thanks to Instagram tools, you can expand your user audience, increase the level of subscriber engagement. Overall, with marketing tools, you will be able to automate a multitude of tasks while getting the most out of your profile. Thus, Instagram marketing tools can save you tons of time.

BEST INSTAGRAM TOOLS FOR BRAND PROMOTION

Now that you understand how important Instagram tools are to making your marketing campaigns more effective, it’s time to consider the very best ones.

1.DMpro

Direct messages (DM) on Instagram are a great way to reach leads and consumers. With DMpro’s direct messaging automation tool, you can improve your DM marketing on Instagram. It automates all tasks related to sending messages to users. With its help, you can send bulk messages and receive notifications about reading messages by users to your email.

Key features of the DMpro tool:

• automation of outgoing direct messages;
• automatic sending of replies to incoming messages;
• sending bulk messages to users from your contact list;
• sending and receiving direct messages via email.

2. Realtormate

If your company is in the real estate business, you can’t do without Realtormate in your Instagram marketing campaigns. By using this tool, you will have access to a variety of content templates to speed up your content creation. Realtormate functionality also allows you to create content plans for posting to Instagram. In addition, this tool can be used as a growth manager capable of generating 400-500 new leads and followers monthly.

Key features of Realtormate:

• ready-made content templates for real estate companies;
• development of content plans;
• attracting new subscribers and potential customers.

3. AiSchedul

It is an effective Instagram marketing tool specializing in post scheduling. You can create a post using the functionality of the social media platform, and then set the date and time of its publication using AiSchedul.

Over time, this tool has received several updates and has evolved into more than just a post scheduler. For example, it allows you to add hashtags based on key phrases from your posts. You can also repost content related to your niche. AiSchedul also offers an international calendar showing all the posts that are up to date. This can be your inspiration for creating your own publications. AiSchedul also lets you track your mentions.

Key features of AiSchedul:

• posting Instagram content at a specific point in time;
• selection of relevant hashtags;
• reposting relevant content;
• ideas for content dedicated to international events;
• tracking of mentions.

4. AiGrow

Instagram follower growth tools are arguably the most requested. Increasing your follower count is a great way to build your brand’s authority. However, many of the previously used tools stopped working as Instagram banned the use of bots on its platform. However, AiGrow is one of the new subscriber-building tools that organically expand your user base. This means that your user base will be replenished with real people. AiGrow offers several subscription options that differ in cost and available functionality.

Key features of AiGrow:

• the ability to grow your user base organically.

5. Later

Originally introduced as a scheduling tool for Instagram posts, Later has gained additional functionality over time and is now one of the most effective marketing tools. With Later, you can create great posts and set their posting times. In addition, the tool contains a calendar that allows you to keep track of important international events and create relevant content.

Key features of Later:

• scheduling Instagram posts;
• various tariffs that differ in functionality and price;
• unlimited amount of uploaded data.

6. Hootsuite

Many marketers use Hootsuite as a great scheduling tool for Instagram content posts. You will be able to post any type of content directly through the Hootsuite platform. However, this tool is useful for more than just scheduling and publishing content. It is also effective for dealing with comments posted under your posts.

Key features of Hootsuite:

• developing content for posts and stories on Instagram;
• scheduling of publications;
• search tool for relevant hashtags;
• analysis of the effectiveness of the Instagram account.

7. Iconsquare

This marketing tool is used to manage a business profile. Its main function is to analyze the performance of the Instagram profile. Based on the data obtained using Iconosquare, you can develop an effective marketing strategy to attract customers and increase their level of engagement. In addition, Iconosquare allows you to schedule the date and time of posting, track activity (mentions, work with comments, etc.).

Key features of Iconosquare:

• analysis of your work on Instagram;
• hashtag tracking;
• Search for influential profiles.

8. Buffer

It is one of the oldest Instagram tools used to schedule your posts. With Buffer, you can create content plans and publish your content at a specific point in time.

Key features of Buffer:

• scheduling Instagram posts;
• creating a content plan, publishing based on a calendar.

CONCLUSION

Instagram is a popular social platform with simple and straightforward functionality. Therefore, it is widely used by representatives of various generations. To improve your business performance with this social network, we recommend using the best Instagram marketing tools listed above.

As marketing trends are constantly changing, use only the most effective strategies to ensure high levels of customer satisfaction and outperform your competitors. Content marketing is an extremely important area for any business and brand that wants to ensure its further growth and expand its customer base. Without content marketing, it can be challenging to drive conversions and sales, generate leads, and grow your mailing list.
According to Statista, in 2019, through the use of content marketing strategies, the total profit of companies exceeded $ 42 billion, and this figure continues to grow. Many businesses have identified content marketing as a very promising direction, and if you do not join them, you will be left behind the competition.

If you want to achieve maximum results in your business in 2022, you need to consider all the leading trends in your content marketing strategy. This is especially important as the last fiscal year has been a very eventful one. Therefore, we offer 10 content marketing trends in 2022 that you need to keep a close eye on.

1. Make A Bet On Customer Retention

Quality content marketing plays a critical role in attracting customers, boosting search engine rankings, and increasing conversion rates. However, not everyone is discussing customer retention tactics. To close this gap, we offer a list of content-oriented strategies aimed at maintaining user interest after they have completed the targeted action:

• Update the content on your site regularly to add value to what you offer and convince users to come back to you again and again.
• Find out how users interact with your product, even if you are confident in its quality.
• Include various materials in your emails, such as promotional information, descriptions of the characteristics of your products, news of upcoming changes and updates, notifications of discounts and promotions.

According to experts from Statista, the number of email users worldwide reached 4 billion in 2020, and this number is expected to increase to 4.6 billion by 2025.

2. Use Augmented Reality Technology For Visual Storytelling

The best way to get a person to assimilate information is to present it visually. If you want people to remember your brand and participate in its promotion, you must dilute your content with quality images. With their help, your content will become less boring, it will motivate customers to get something more. Explore the available options for using augmented reality technology to promote your content:

• Create a sense of real presence by connecting interactive elements and adding something new to your content.
• Personalize the process of interacting with representatives of your audience.
• Encourage customers to engage with you before, during, and after using your products or services.

As of 2019, 68.7 million people around the world have used augmented reality technology at least once a month. Taco Bell used it to foster a sense of community by offering live content on social media. They promoted themselves as an innovator in the fast-food market.

3. Implement Artificial Intelligence (AI) Technologies

Many companies at the start of their activities have limited resources, so they have to use them as efficiently as possible. AI technologies enable fast processing and analysis of data, thus facilitating the decision-making process. According to experts, in the near future, closer integration of AI with human resources is expected, which will contribute to the growth of labor productivity and the efficiency of the business as a whole.

Today’s customers want companies to respond to their queries in real-time. Therefore, content marketers continue to implement various AI-powered interactive elements such as chatbots. As AI advances, new data analysis and marketing materials development tools such as optimized blog posts will emerge. With AI optimization, employees can focus on higher priority tasks.

4. CREATE YOUR PODCAST

Educational podcasts are in increasing demand, so many companies are already exploring the field. Today there are many podcasts targeted at entrepreneurs and businesses. By offering listeners quality content, podcasts have a high potential for use in content marketing campaigns. According to Podcast Insights, there are about 2 million podcasts available in 2021, with a total of over 48 million episodes.

By creating the right podcasting strategies, content marketers share stories with their audience. They can capture the attention of niche consumers by talking about the positive aspects of the products and services on offer. Well combined with social media, podcasts are used as blog add-ons and are targeted at those who prefer to consume audio content. The key difference between podcasts and text content is that they are more human because by changing the tone, the speaker gives the information an emotional color.

Basecamp has launched their own podcast Distance, where they provide all the information you need to be successful. They also provide funny and inspiring examples from the life of entrepreneurs whose business has been in operation for over a quarter of a century.

5. PERFORM QUALITY SEARCH ENGINE OPTIMIZATION

When performing SEO optimization and conducting content marketing campaigns, you must be consistent in your actions. For example, new, original, and creative content gets indexed significantly faster than irrelevant and repetitive content. Don’t forget to optimize your content, as 95% of users only view the first page of search results. Most potential customers will not know about your business if your site is on the second and subsequent pages in search results.

Your content should both attract potential customers and be able to solve their problems. To create compelling content, use meaningful keywords and target a specific segment of your audience. Use meaningful keywords and target unique concepts to develop truly engaging and relevant content.

Also Read: 10 Principles Of Content Optimization For Maximum Results

Don’t think of content marketing and search engine optimization as two separate areas as they complement each other. Content marketing is only effective if it meets SEO criteria. Working in tandem, content marketing, and SEO are powerful forces for promoting a business online.

6. DOCUMENT YOUR CONTENT MARKETING STRATEGIES

Many startups and established companies are implementing content marketing strategies without documenting them. According to the Content Marketing Institute, about 41% of marketers do not document their content marketing strategies. As this direction develops, the need for a clear plan will increase. By documenting your strategies, you can deliver more meaningful results in 2022 and beyond. Plus, having a clear content marketing strategy will make it easier for you to introduce new members to your team.

7. PUBLISH HIGHLY SPECIALIZED CONTENT

Building brand awareness is one of the biggest challenges startups face. Therefore, you need to optimize your content marketing plan in such a way as to focus it on the aspects and directions in which your company performs best. To achieve this, keep an eye on events and news that are relevant to your niche, as well as the ever-changing demands of consumers, in order to offer them the best solutions. This way you can create really interesting content, stand out from competitors, build a brand, demonstrate your knowledge and expertise.

8. USE VOICE SEARCH TECHNOLOGY

Given the popularity of Amazon’s Alexa voice assistants, the demand for voice-enabled gadgets continues to grow. Millions of smart speakers have already been sold, of which the Google Home Mini is the most popular. Today, there is a smart gadget with a voice search function in almost every home. According to statistics, about 36 million US residents use voice assistants every day.

As many people prefer the voice search feature, content marketers have started using this technology in their campaigns. Most often, sections with frequently asked questions (FAQ) are created on their basis. By incorporating relevant keywords, FAQ sections are of immense benefit.

9. INCREASE THE LEVEL OF CONTENT PERSONALITY

Thanks to data-driven content marketing strategies, many startups, and established companies can gain more insight into their customers. The collected data will enable you to create effective content that responds to user requests at every stage of the marketing funnel. Plus, you can easily get all the information you need about your competitors. By studying the key features of the content they publish, as well as the reactions from their users, you can effectively solve your own content marketing problems.

10. USE KEY ACCOUNT MARKETING (ABM) STRATEGIES

In the past, B2B marketers used the same sales funnel scheme in their campaigns. However, it has undergone significant changes by 2022. In the past, marketers have been bombing the web of generic blog posts in the hopes of catching a few leads. Key customer marketing (ABM) uses the opposite strategy, namely the introduction of highly targeted personalized programs to attract specific business accounts.

ABM stresses the importance of quality service and building customer relationships. Instead of publishing a huge number of blog posts and sending out the same type of e-mails created for a wide audience, ABM marketers develop personalized content and offer personalized services for people behind certain accounts. According to ITSMA, about 85% of marketers who consider ROI consider ABM the most promising direction. In addition, about 41% of B2B marketers plan to increase their ABM marketing spending in the near future.

CONCLUSION

In this time, when the pandemic has not yet passed, many companies have a good chance of staying afloat, and this is possible thanks to the implementation of an effective content marketing strategy. When planning your content marketing campaigns for 2022, be sure to keep the tips and trends listed above in mind.

If your business connects with customers through social media, you can establish relationships that will help increase your brand awareness. By communicating regularly with your community, you will achieve even more meaningful results. Getting in touch with your audience is no big deal, especially if you have a flexible communication tool at your fingertips.

Even the most successful brands, with large user bases with millions of subscribers, continue to invest in technology that analyzes all social media mentions and posts. This allows you to receive comprehensive answers to critical queries related to brand technology, customer service, and more. So, in order to draw attention to your brand, communication, and interaction with the audience should be included in the priority list. And here we come to the main question:

WHY IS CUSTOMER ACQUISITION USING SOCIAL PLATFORMS SO CHALLENGING?

Bridging the so-called “expectations gap” is one of the most important tasks of modern marketing. This is the difference between what customers expect from the company and what it actually offers them. This gap arises because the brand does not adapt traditional marketing methods to changing market conditions in order to meet the expectations of today’s customers who need personalized messages and a high speed of interaction. However, delivering personalized content in a timely manner is not an easy task. It’s even harder to create content quickly and share it across multiple channels without sacrificing user experience.

Below, we’ve outlined a few techniques to help you improve your social media strategy to meet the needs of today’s users, increase their engagement and grow your brand as a whole.

1. KNOW WHO YOUR SOCIAL MEDIA AUDIENCE IS

As a brand whose success depends a lot on the effectiveness of social media marketing strategies, you should ask yourself the questions: Who are your audience members and who are you trying to connect with? Knowing your audience well can make it easier for you to create personalized marketing campaigns to grab the attention of your customers on social media.

Finding the right tone for the content you post requires a deep understanding of your audience. Knowing all the important characteristics of users, you can create personalized campaigns, segment them correctly. So, you will find out which parts of the content resonate with your users and how to improve the quality of the services provided based on this approach.

2. KNOW WHERE YOUR AUDIENCE IS

For example, you can use one social network while most of your potential customers prefer another. If you do not know which social platform your audience prefers and where they are most active, it will be difficult for you to increase the level of engagement of your users on social media. For example, if your audience prefers Facebook, it doesn’t make sense to run campaigns on Twitter or any other social network, as it won’t benefit your brand.

Also Read: 9 WEB DESIGN TRENDS IN 2021

For this reason, you need to know where your company is mentioned and where your audience members are spending their time. By understanding this, you will be able to create relevant content to entertain your potential customers at the right time and in the right place.

Also, you should know on which platforms your customers mention your company the most. This way you can answer all their questions about your product or service. Moreover, it is the key to maintaining a positive image of your brand. Social media has been and remains a public channel where your loyal and new customers can see your posts and raise their awareness of your brand.

3. INTERACT WITH CLIENTS MORE OFTEN AND RESPOND PROMPTLY TO THEIR REQUESTS

You should not only monitor social platforms in search of your audience but also contact its representatives, respond to their requests. The faster you react, the stronger the feeling that you care about your customers’ opinions. And this is a critical point where many businesses still fall short of their users’ expectations.

The response speed is important not only in relation to queries related to your brand on social media but also to general comments or positive reviews. Companies that interact with the audience on a regular basis are characterized by the minimum average waiting time for a response to a user request. Regular engagement with customers via social media isn’t the only way to retain them.

Understanding what user-generated content is will allow you to expand on this topic in more detail. Every positive social media review left by your client indicates their satisfaction with the quality of the product or service you offer. Share such user-generated content (reviews) with community representatives via social media to attract new customers. In addition to posting user-generated content, follow your audience to form stronger relationships. It works the same as if you subscribed to your friend’s social profile, expecting them to follow you back.

4. PUBLISH CONTENT SO THAT IT IS AVAILABLE TO REPRESENTATIVES OF YOUR TARGET AUDIENCE

In an effort to increase the level of engagement of representatives of your target audience on social networks, you need to place content so that it is easily accessible to them since such content is much easier to consume. There are two effective ways to make your content more accessible: adding descriptions to your images and captions to videos. Sophisticated image descriptions will provide a better understanding of the product or service you offer. It will also make it easier for your potential customers to understand what you are offering them. Video captions will help your audience get a good idea of ​​what they will see when they watch. Ultimately, picture descriptions and video captions improve the user experience.

CONCLUSIONS

In today’s reality, attracting users to social networks is not an easy task, since they are constantly exposed to various content. You need to make every effort to win their attention. However, difficult does not mean impossible. To build strong relationships with your audience and get them to engage with your business, you need to know your potential customers, respond to their inquiries in a timely manner, and educate them about the unique characteristics of your brand.

As you improve the performance of your business, you can experiment with new ideas, procedures, and products. This will be a kind of catalyst for the further growth of your company, as well as its adaptation to the changing market conditions. At the same time, you do not need to revise the entire paradigm of your business in an effort to improve the quality of the goods and services offered. Instead, you should make certain changes to your business plan that will foster the creative mind of your team as well as the drive to innovate. Below are some great ways to grow your business.

TRY SOMETHING NEW

In today’s highly competitive world, you either stay afloat, making every effort to do this or go to the bottom. That being said, there are many innovative ideas that companies can use in the business environment. These innovations can be associated with both individual products and work processes, entire business models. While innovation may be focused on any of the above, some companies are incorporating it into their products, workflows, and business models to drive growth and adapt to rapidly changing market conditions.

LEARN

With the sheer amount of learning resources available online and offline, you can always learn something new. You should strive to gain new skills and experience, especially when you are developing new business strategies or starting your company. You should strive for a continuous learning process, as this opens up many opportunities and benefits. Potential business owners often attend business seminars, are members of various clubs, communicate with other business owners, read professional literature in addition to specialized education.

FIND A BUSINESS MENTOR

A trusted business mentor will give you the right direction and support, helping you build a variety of personal and professional qualities. With a good business mentor, you will achieve outstanding personal and professional results.

ADD VALUE TO YOUR CUSTOMERS

The higher the lifetime value of your customers, the more revenue your business brings. Undoubtedly, you will always have to bear the costs of attracting clients and retaining existing ones, but the costs of the first one are 5 times higher. Once you understand the customer’s lifetime value, you can optimize it.

ATTEND TRADE SHOWS

By paying attention to trade show exhibitors, you can explore some of the key aspects of your business that require special attention. After placing your stand, do not miss the opportunity to communicate with those who approach it, encourage them to give honest answers to the questions asked. In addition, participating in trade shows is a great way to promote new products and services, and get feedback from potential customers.

COMMUNICATE WITH YOUR TARGET AUDIENCE ON THE GLOBAL NETWORK

You must be able to build effective communication channels with your current and potential clients. As a business owner, explain the processes, policies, and other aspects of your company to your customers. If you provide clear information in an effective way, your customers will have a positive impression of your business.

POSITION YOURSELF AS AN AUTHORITY FIGURE IN A PARTICULAR FIELD

Word of mouth marketing (word of mouth) has been and remains one of the most effective marketing tools. Share your knowledge with other business owners whose customer base is similar to yours (given location and industry), give them advice.

This will help grow your audience of potential customers. Moreover, people tend to buy goods and use the services of those they know and trust. As the internet evolves exponentially, new ways to attract potential customers are constantly emerging. So, if your company was created several decades ago or its founder is familiar with the field in which many other business representatives work, do not miss the opportunity to highlight important information, since people are always in search of reliable sources of knowledge.

Whether you are a small start-up or a large company, striving for continuous improvement is the key to an efficient and flexible approach to doing business. Locally, such approaches will improve the effectiveness of the interaction of your team members. In the long run, they will keep your business competitive. As you know, all successful companies are never satisfied with the current state of affairs, never agree with the status quo. They always strive to make a breakthrough, to move to the next level, as they recognize the importance of striving for continuous improvement in every aspect of their business.

Ultimately, the most successful companies are always developing new ways to improve the quality of their services. Even when a company is doing exceptionally well, the people behind it are always looking for ways to improve their productivity, trying to figure out how to work smarter, not harder.

Many companies consider social platforms to be the ideal option for promoting their business. And if you do not have a full-fledged team of specialists in the field of promotion using social platforms, you can succeed in this direction by developing a smart strategy that takes into account your goals and available resources.

After reading this article, you can create your own social media promotion strategy, as well as get rid of the exhilarating feeling that arises every time you open Instagram or Twitter.

WHAT IS A SOCIAL MEDIA PROMOTION STRATEGY?

A social media marketing strategy is your master plan for how you will create, publish, and interact with content. It provides a general course on your social media behavior, as well as aspects such as post frequency, marketing campaigns, creative planning, and audience engagement principles.

WHAT IS THE REASON FOR THE NEED FOR A PROMOTION STRATEGY IN SOCIAL NETWORKS?

Reaching your audience, measuring your ROI, and the ability to meet your business goals are three key challenges marketers face when promoting a business on social media. To solve these problems, an effective promotion strategy is needed. It will allow you to set the right goals, remove all possible obstacles to achieving them, assess the effectiveness, and make timely adjustments. However, without a so-called “starting point“, you will not be able to evaluate the results of your activities aimed at achieving your goals. A social media strategy also allows you to define your expectations, increase the level of participation of each team member, and figure out what they should / should not do during the promotion process.

So let’s figure out how to create a social media strategy from scratch.

1. Define your target audience

If you haven’t yet determined who your average customer is, find out the key demographics of your audience: age, gender, occupation, income, hobbies, and interests. Learn about their problems and the challenges they face on a daily basis. Focus on no more than 4 types of people that represent the majority of your target audience. Do not get hung up on those segments of it that come to you by accident, otherwise, you will never start developing a plan.

2. Blog

Fresh content is the backbone of the success of any social media promotion strategy, so you need to constantly create new quality content. Make a list of common questions asked by representatives of your target audience, try to provide answers to them, do at least one blog post a week.

3. Create educational content

Develop downloadable content that can solve your prospect’s problems: ebooks, checklists, videos, infographics. If you post really useful content, the likelihood that people will share it on social media (thereby helping you promote your business) is significantly higher.

4. Focus on a few key social channels

Most startups and small businesses do not have the resources to manage high-quality profiles on multiple social networks at once. In addition, it is very difficult to learn the principles of correct interaction of profiles in several platforms at the same time. HubSpot Academy has published a video in which they highlighted several promising social channels for publishing content.

Also Read: 10 Digital Marketing Tools You Should Consider In 2021

So, you need to start small. First, explore the features of popular social platforms that your target audience uses. Then, do your best to build a loyal community before switching to other social media platforms.

5. Create your own guide to working with social platforms

Since social media is not an exact science, it works differently for every company and industry. To achieve results for your business, schedule posts, and interactions. Develop a guide for your team to follow. Set goals for publications as well as interactions, and strictly follow the rules of the guide you create.

6. Evaluate the results you have achieved

The quality of promotion work in social networks can be assessed by a huge number of criteria. First, find out how much traffic to your website or blog your social media accounts are driving. Review your posts, track audience reactions, and trends related to specific topics and keywords of greatest interest. By gaining insight into post traffic and performance, you can set goals for KPIs and measure your progress.

Choose the metrics that are easiest to track. If you measure indicators that take too long to evaluate, you will not be able to measure the effectiveness of your efforts. Examples of simple metrics to bet on are the number of followers and subscribers, the number of new visits, and interactions with your website from your social media accounts.

7. Change tactics

Your social media accounts won’t work overnight. To build a subscriber base, create your brand, and in order to see the first results, it will take some time. Experiment to bring out the most effective combination of social channels, content, and posts. Over time, you will adjust your social media guide, content, and leads to make your promotion strategy more consistent and effective.

SOCIAL MEDIA MARKETING STRATEGY

Social media is a multifunctional business asset. They allow you to establish a relationship with representatives of your target audience, promote the promotion of products, services, and your brand. Developing a social media marketing strategy is a different process from the one described above. This is because the metrics you track may be more specific than the metrics you measure for marketing through other channels.

When promoting your business through social platforms, make sure you act consistently and in a positive manner. For example, the images and content you post on social media profiles must match the images and content on your website, blog, or another website. Pay attention to questions and comments left by your audience, try to solve their problems as soon as possible, as this type of interaction can both increase conversion and the opposite effect.

Finally, reconcile the content you post on social media and the content you share through other channels (such as email marketing or advertising).

SOCIAL MEDIA CONTENT STRATEGY

Content is the backbone of any promotion strategy using social platforms. Without publishing content, you will not be able to interact with your audience, promote products or services, or evaluate the effectiveness of your actions. Due to the somewhat biased attitude towards social media, you will neglect the planning of publications, however, this approach is fundamentally wrong. While social media content is not as static as blog posts or e-mails, it plays an important role in engaging audiences and shaping your brand. Therefore, you need to develop your own content strategy for social media posting, which should include the following:

• The posting guidelines for the specific social platforms you work for. For example, you can post animations on Twitter but avoid Facebook.
• Key features of the target audience in each network (for example, the average age of Instagram users is significantly lower than that of LinkedIn users).
• Reassign plans for publishing longreads and voluminous content from your blog, podcast, or ebook.
• Distribution of responsibilities between team members: someone is responsible for publications, someone is responsible for attracting new subscribers.
• Selection of companies, publications, and individuals for reposting (choosing who you can repost and who you cannot).

NOW IS THE BEST TIME TO START PROMOTING YOUR BUSINESS ON SOCIAL MEDIA.

Still, thinking you can’t be successful on social media? This is due to the fact that social platforms are literally overwhelmed with content. However, you can get rid of your prejudices by using the tips and strategies listed in this article. Remember a few important points: tackle only one social platform at a time, prioritize your target audience, focus on what really works. By following these tips, you will achieve results and increase traffic in the short term.