Spring is not only a time of renewal of nature and menus in your favorite restaurants. But it’s also time for content marketers to develop new strategies to be at their peak during the high season. We posed a few questions to industry experts to find out which content marketing trends they care about the most, as well as what new strategies they’re going to pursue in 2021. Ultimately, we’ve highlighted 7 top content marketing trends you should be aware of:

1. Creation of content communities.
2. Webinars and streams.
3. Improving the perception of content.
4. Focus on goods and services.
5. AI-powered text content testing.
6. Increased emphasis on SEO.
7. Reuse content across different platforms.

So, let’s take a look at each of the trends separately.

1. CREATION OF CONTENT COMMUNITIES

This trend is not surprising as there has been an increase in the number of Slack communities in the tech space lately. In addition, many marketers are focusing on personalizing content in a pandemic. Building communities for collaborative content development and sharing is an effective way to grow your audience, even for companies with limited resources.

Believes that this trend is set to skyrocket this year with increased productivity demands and resource constraints. At some point, they will be able to achieve maximum performance indicators by creating and distributing large volumes of content without sacrificing its quality.

Another advantage of this trend: Business owners will be able to attract a huge number of authors on various platforms (Twitter, LinkedIn) and also use a traditional channel (so-called “word of mouth”) to expand the audience of content creators. All this contributes to increasing your brand awareness, as well as the growth of KPIs. Plus, your audience members will feel more meaningful to your brand and more involved in business processes. Whether you’re hosting a webinar, blogging, or using social platforms, your audience will feel like a community.

2. WEBINARS AND STREAMS

Since all public events are prohibited due to the pandemic, there is an increase in the popularity of streams and webinars. In this regard, the so-called “video marketing” will gain momentum in 2021. But this rise in popularity isn’t just due to social constraints. The main reason is that a video is a simple tool to quickly communicate something to your audience. Every consumer wants to receive information as quickly as possible. This is why video marketing is so effective. According to most marketers, a video marketing investment is highly profitable.

You will succeed even if you just pay more attention to simple webinars and streams. However, according to Patrick Whatman, head of content marketing at Spendesk, the format of the webinars will also change. His company conducts a variety of exclusive video sessions, masterclasses, fireplace conversations, and other types of streams, increasing their level of interactivity. People don’t want to flip through slides, they want to communicate and ask questions. Patrick himself rarely participates in webinars, preferring to get all the necessary information from blogs. However, he emphasized the value of the new format, highlighting the opportunity to participate in real-time discussions and ask expert questions.

3. IMPROVING THE PERCEPTION OF CONTENT

When surfing the Internet, many of us end up on pages with ad units instead of pages with articles that we would like to read. Excessive advertising on the page annoys the user, and he ultimately leaves the page. At the same time, many people use tools like Miss the Office, as they help distract (although hardly anyone misses the “chomping” sounds that are emitted by work colleagues who decide to eat). The bottom line is that the very process of interacting with content is just as important as what kind of content you interact with. Regardless of the type of content (innovative, interactive, improved UX), improving content perception will be a key content marketing trend.

Also Read: 10 Trending Content Marketing Trends For 2022

If you want to improve the efficiency of your content development investment, you need to work on how users perceive it. you will only be able to keep the attention of users on your site if you make them love what you write, provide what they were looking for, and can effectively enter them into your marketing funnel.

Pat Flynn’s learning pages offer the best way to interact with content. They contain not only articles, but also video courses, webinars, podcasts, videos, and calls to action posted in the “right” places on the page. Every brand should follow suit to attract even more potential customers.

4. FOCUS ON GOODS AND SERVICES

Gaining attention to content at the bottom of the funnel and related to top deals is another important content marketing trend that will continue into 2021. This is partly due to reduced marketing budgets and the use of conservative approaches. According to Patrick, most companies are looking to reduce their costs over the next 6-9 months, including implementing content marketing strategies. Most likely, content marketers will focus on existing audiences and core products, as this is not the best time to conquer new horizons.

From this, it follows that more attention will be paid to content located at the bottom of the marketing funnel, which is closely related to the proposed product or service and is intended for a specific category of consumers. On the other hand, this approach will allow you to more accurately assess the ROI of your content development.

5. TESTING TEXT CONTENT CREATED USING AI

Today there are many tools that allow you to create text content automatically – based on artificial intelligence technology. However, content creation experts have been predicting an increase in the influence of AI on the process of writing text articles for many years. It is likely that creating text content using tools such as the GPT-3 API and Content will be a new trend in 2021.

6. INCREASED FOCUS ON SEO

Some marketing trends may fall out of sight, but not completely disappear. This also applies to SEO in content marketing. Quality search engine optimization will continue to be a critical part of content marketing in 2021. Small businesses will continue to try to get out of the shadow of the CEO giants by using long and niche keyword phrases in their content. This means that you will have to spend even more time on key phrases and developing a solid SEO strategy in order to succeed in the long term.

7. REUSE CONTENT ACROSS DIFFERENT PLATFORMS

This content marketing trend is probably the one you like the most. As mentioned above, many companies are forced to reduce the resources allocated to the development of quality content. In this regard, there is a need to repurpose the existing content for its distribution through various channels. As you spend time and other resources developing quality, engaging content, you probably want to share it with as many people as possible. In this case, reusing content for distribution across different channels (platforms) is a better idea.

The idea of ​​repurposing content instead of building it from scratch allows you to get the most out of your content. Many brands realized how effective and important virtual events (streams) are only in 2020. In 2021, many companies figured out how to improve the effectiveness of webinars, podcasts, video conferencing. To inform about the upcoming event, they post at least 5 posts on social networks, blogs, and newspapers. You don’t have to reinvent the wheel when you can just make the wheels spin even faster.

START INCORPORATING THESE IDEAS INTO YOUR CONTENT MARKETING STRATEGIES NOW

Keep these trends in mind as you plan your content marketing strategy for the year. In 2021, special attention is paid to the creation of high-quality content that can bring great benefits to your business and does not require additional resource costs. All of these ideas will help speed up the process of creating high-quality content to achieve your marketing goals.

To understand the importance of image search in 2021, let’s look at an illustrative example. While trying to google how to use the VPR function in Excel, I was not satisfied with the results. The search engine has come up with several sites describing the feature, but I would like to see how it works with an example. Now let’s see the power of visual content. As soon as I selected the “Pictures” tab, I immediately found what I was looking for.

And in this regard, I am not alone. Today, only half of the users are satisfied with the results displayed on the search page. Others click other tabs to get other results (Pictures, Videos, Maps, and others). In 2021, marketers have begun to place an increasing emphasis on visual content in their strategies to drive traffic from search results. According to Krista Baker, marketing manager at HubSpot, the results of an experiment with the company’s blog show that search rankings on Google Images contributed to an increase in the number of clicks to their site.

Easier said than done, isn’t it? We decided to find out what constitutes search engine optimization using images. As a result, we have compiled 8 tips to improve your site so that it appears more prominently in Google Images search results.

WHAT IS IMAGE SEO?

SEO using visual content is a practice based on optimizing images on your site for search engines, taking into account several parameters: filling in the alt tag, adding appropriate captions, choosing the optimal size, and others. SEO image optimization allows search engine robots to identify your visual content, increasing the overall performance of your site both on the general search results pages and in the search results in the “Pictures” tab.

TOP TIPS FOR PROMOTION USING IMAGES

1. Fill in the alt tag with relevant and precise text that is understandable to both regular users and search robots

In case you forgot, the alt tag contains text describing what is shown in the image. For example, if you go to the Pipcorn website and display the HTML code of the page, you will see that the alt to the company logo image contains the following text: “Popcorn Family Pack Popcorn Pipsnacks LLC”. The text contained in the alt tag plays a critical role in the promotion using visual content.

First, alt content allows search engines to index your site more efficiently, which has a positive impact on search engine results. Secondly, this text contributes to a better perception of your content. This is especially important for visually impaired users and for those who, for whatever reason, we’re unable to download an image to their device. There are many tutorials on the internet for writing quality alt text.

One of the Google pages indicates that image search engine optimization helps the search engine index the site, increases the likelihood of its discovery by users in the Google Images tab.

2. Use captions to describe the content of pictures

Captions are optional if readers can understand what is depicted in the pictures by context. For example, we do not use captions for pictures, since we describe the contents of each picture right in the text of the article. If you publish a lot of images on your site pages, add captions so that users can understand the essence of the content of each image.

Use common sense when adding signatures. If you think that captions will help both search robots and users to better understand the content of your pages, then add captions to images.

3. Compress visual content to improve the page loading speed

Image compression is an important element of every SEO strategy. By compressing image files, you speed up the loading speed of your website pages. In turn, this will improve the user experience of your site, contribute to the growth of search engine rankings. Use the Compress JPEG or Squoosh tools to compress images efficiently. Practice shows that 100 KB is the optimal image file size. Please note that Google does not take into account the size of each image individually. The search engine determines the overall size of the pages.

For example, you have a small image, the quality of which is not critical. Squeeze it down to 50-30KB, leaving extra space for pictures that play a more important role. In the global network, there are tools that allow you to reduce the image file without significant loss of quality.

4. Use unique images

Both Google and users have a preference for original content. If you want to boost your site’s search engine rankings, only use original visual content. This is especially important if you have your own online store where you post images of your products. Many users evaluate the properties and quality of consumer goods by their images. In fact, 50% of consumers claim that the images influenced their final choice. If you use a low-quality image that does not reveal the properties of your product, you will most likely lose a potential buyer. Use Canva and another infographic, animated, and graphing tools to create visual content that will help your brand stand out from the competition.

5. Name the image files before uploading them to the site.

The name of the image file is also taken into account by search robots when crawling the pages of the site. Therefore, we recommend renaming visual files before uploading them to the site. For example, instead of the standard names like “img_001”, use relevant text with the addition of key phrases, similar to the text used to fill the alt tag. With the correct filenames, you will increase the likelihood of your visual content getting to the top of the search results in the Google Images tab.

6. Use responsive images

Responsive images are images that adapt to different types of devices: desktop and mobile. Today, it is imperative that your website pages are mobile-friendly, as both the usability of your website and its search engine rankings depend on it. If you load non-responsive visual content on your site, it will render poorly on devices with small displays, negatively impacting search engine optimization. Fortunately, many hosts make all images responsive by default. If you are using hosting providers that do not automatically optimize images, try the following markup code:

<img src = “people.jpg” alt = “People” class = “responsive”>

Or add the following CSS code:

.responsive {
  width: 100%;
  height: auto;
}

7. Use images to post backlinks

High-quality, unique and original images are an opportunity not only to increase the ranking of your site in search engines but also to get backlinks if other sites use your images on their pages.

For example, consider an image created by Broadband that shows a graph of the trend in the number of requests generated from mobile devices over the past several years. This picture is in the first place in the search results in Google Images for the query “how many people use mobile devices to find information on the Internet.” Notably, an article on some blog containing the above image has around 3000 backlinks. Most likely, such a large number of backlinks is due to the presence of a picture posted by Broadband.

If you create quality images, there is a high likelihood that other companies will post your images on their site pages, leaving backlinks to your business. In fact, images have a direct impact on the amount of traffic, leads, and the number of users you’ve been able to reach with your marketing strategies.

8. Add images to the sitemap

Google recommends adding images to an existing sitemap or creating a separate one intended solely for visual content so that search engines can find your images faster. This is especially important when using images that are not visible to Google when they crawl your site (for example, images displayed via JavaScript forms).

If before you had to add images to your sitemap manually, today there is a handy tool Angeldigital.Marketing (available absolutely free). This tool creates a site imagemap automatically after entering the URL in a special field.

As you know, one high-quality image can replace a thousand words. So, just imagine the potential for an optimized image for search engine rankings. We hope you can find these 8 tips for optimizing your images to drive new traffic and increase your SERP rankings to help you.

Did you know that the cost of attracting user attention has increased by about 7-9 times in just the last two decades? Overall, the scope of our collective focus is shrinking. However, how has this affected the work of marketers? The main task of marketing professionals is to draw people’s attention to the brand. This requires content that acts like a magnet. When you’re too tight on time, creating this kind of content is overwhelming. Therefore, we decided to talk about attention marketing as an effective tool for attracting audience attention, and reveal several important aspects of this direction.

WHAT IS ATTENTION MARKETING

Attention marketing is a concept whereby marketing activities focus on attracting audience attention and increasing the engagement of potential consumers. Most often, he uses non-invasive tools such as social media. Attention marketing will allow you to focus on methods of attracting audiences with limited attention.

Coined by Steve Jelly, the term “attention marketing” was further popularized by Seth Godin as a method of describing a business model focused on grabbing the user’s attention using non-invasive content (rather than distracting attention by something else, such as pop-up ads). Using the attention marketing method, you can not only attract an audience but also engage users by convincing them to purchase your product or service when they have such an opportunity or need.

A few years ago, when this concept did not exist (at the dawn of the development of social networks), the marketing landscape was radically different from what it is today. Brands sold themselves with billboards, TV and radio commercials. It follows from this that they were not focused on specific consumers, but simply strove to expand their audience as much as possible.

Social media has allowed companies to find out which products are of interest to certain categories of consumers. As a result, they began to form individual proposals. Ultimately, attention marketing is important because every business person wants to grab the attention of customers and engage them.

We hope you now understand that your job is not to distract potential customers with commercials, but to get their attention. Let’s take a look at the most important aspects since you don’t have as much time as it might seem.

Several years ago, Microsoft representatives stated that the average attention span of a user, expressed in a time interval, is 8 seconds. New research shows that this attention span is gradually decreasing. Basically, you only have a couple of seconds to grab the user’s attention before they focus on something else.

So how do you grab the attention of potential customers? Let’s take a look at a few effective ideas.

KEY ATTENTION MARKETING TECHNIQUES

1. Use a specific platform

Displaying your content on the social media feed your customers use is a great way to grab their attention. For example, if your YouTube videos include your videos in the recommended YouTube video list, their content is relevant to the title and meets the expectations of users, they are more likely to continue watching. However, if they see a static image instead of a video when they click on the link, chances are you will lose those users. The same happens when brands repost Instagram content on Twitter instead of creating a separate post on Twitter: the likelihood that a user will click on such a link below then if they saw a separate post directly on Twitter.

Read Also: 7 Simple Seo Optimization Tips For Small Business Owners in 2021

It is important to understand that one segment of the audience uses desktop devices, and the other uses mobile devices. Design your website and content in a way that makes it easier to interact with your content.

2. Create the most simple and understandable messages

If the user can immediately figure out what your value proposition is, they will give you a lot more of their attention. Review your marketing assets and make sure your value proposition is simple and straightforward. Will your users be able to understand the value of what you have to offer in just a few seconds?

If your messages are clear to everyone, they will hold the attention of users for a longer time, motivate them to study your brand in more detail. Messages should be clear, concise, targeted to your target audience.

3. Use multimedia elements

A multi-channel (multimedia) marketing approach is a great way to grab the attention of potential users. Use different types of media, from images and videos to animations and memes. A variety of media elements across different platforms will help you figure out what your audience likes and what doesn’t.

Interactive media is an integral part of your marketing strategy. About 81% of marketers believe that interactive content is much more effective in grabbing audience attention than static content. Experiment with both the types of content you create and the choice of distribution channels.

People prefer stories, as evidenced by their love of television, reading books, and listening to podcasts. By capturing the attention of users with an interesting story, you will simplify the task of promoting your products and services. For starters, you can blog, text or video, or advertise on Facebook in a narrative form. Once you manage to grab the attention of potential customers, you can start engaging them in the processes you need.

5. Use emotional marketing techniques

The concept of emotional marketing is that all of your marketing assets must have an emotional dimension to grab the attention of your audience. If your content evokes certain emotions, they are sure to resonate with your audience. After all, your goal is to get potential customers to react to your content.

6. Implement co-marketing techniques

Co-marketing is a collaboration between brands with the aim of expanding user audiences. It consists of partnerships with other brands, sharing experiences and values. Likewise, you can collaborate with those whose opinion is authoritative for a large number of people. 51% of marketers believe they can grow their audience through influencer marketing.

By engaging people whose opinions are listened to by many, and partnering with other brands, you can reach their audience (which can be quite large and interested), drawing attention to your brand and the products you are promoting.

7. Improve your site

Your website is one of your most important marketing assets. It should have an attractive design and interface, taking into account user preferences. If your site’s home page grabs the attention of your visitors in a matter of seconds, then it is designed correctly.

Attention marketing isn’t just about creating viral content as it might seem at first glance. This is the process of creating content that will not only grab the attention of your potential customers but also hold it in the long run.

Key phrase research is the process of selecting words and phrases for which search results are ranked. It helps you develop the right content strategy to drive traffic and interest in your digital products. We’ve compiled a list of 10 keyword research tips to help you improve your site’s rankings by driving organic traffic (people coming to your site from both desktop and mobile).

1. STUDY YOUR AUDIENCE

Keyword research should be done as part of your overall marketing strategy, targeting audiences and predicting customer behaviors. Knowing your audience is the backbone of any marketing strategy. To figure out which keywords will drive traffic, you need to predict which keywords your customers are looking for for your product/offer. To predict user behavior, you must clearly understand who your target audience is based on the following: demographic data, what they care about, how they might be interested in your business. Once you have identified your target audience, you can find a ton of information on the Internet that you need to find key phrases/words.

2. SEARCH FOR TOPICS

Once you’ve figured out who your target audience is, you should start looking for topics that your potential customers are interested in. Ask yourself: What topics related to your business are people looking for? Google Suggests search autocomplete technology is the best tool for finding key phrases. The search engine predicts user queries based on audience behavioral patterns, helping you identify the most popular ones. Similarly, social networks, YouTube, and Wikipedia work, which also show search trends by trying to automatically complement search queries. Also, don’t forget about site search tools, as you might be missing out on a ton of useful information stored in your site’s analytics data. This data will visually demonstrate what users are looking for on your site.

3. LEARN ABOUT THE LATEST TRENDS

Search volumes based on trends are constantly changing. You can follow new trends using Twitter, YouTube, and news aggregators. Promote your business based not only on trends in your field, but also on trends in technology, pop culture, world, and local events. This will help you drive huge traffic to outperform your competitors.

4. SET A SPECIALIZATION

You are unlikely to be able to achieve meaningful results for keywords with broad reach. The competition, for example, in real estate or tourism is too great. However, by using specific key phrases and identifiers, you can improve the effectiveness of your marketing campaign. Here are three tips to help you flesh out your promotion strategy.

• Target local markets. Combine keywords with geographic identifiers.
• Highlight the key features of your product. Combine key phrases with the unique properties of your product or service that make it stand out from others.
• Emphasize seasonality. Search queries change throughout the calendar year. You can probably offer your audience something about the holidays.

To narrow down your searches, pay special attention to long-tail key phrases. For example, instead of specifying the word “travel agent”, the user can enter the long search term “travel agents for European cruises.” Statistics show that about 70% of Google searches are long-tail phrases. The latter opens up great opportunities for optimizing queries for your target audience.

5. USE DIFFERENT VARIANTS OF PHRASES

Any request can have several wordings. Explore synonyms and possible semantic variations of phrases that characterize your product. Google uses RankBrain technology to recognize synonyms, which greatly enhances search results. Moreover, the search engine imposes sanctions against sites containing duplicate key phrases. By using synonyms and alternative search phrases, you can not only avoid problems with Google but also significantly expand your audience reach.

6. STUDY YOUR COMPETITORS

Competitor analysis is an important part of keyword research. Find out how your competitors ranked in search results. By examining their content, you can find weak points in your own. Also, you can borrow some ideas from your competitors (but don’t copy their content). Mimic their success with keyword complexity in mind, which measures your chances of ranking high in a highly competitive environment. Plus, Google almost always associates branded keywords with who they belong to. You are unlikely to be able to get on the same list as your competitors’ brands in an honest way.

Also Read: Why Digital Marketing Is The Best Career Move in 2021?

7. USE SPECIAL TOOLS

You don’t have to do all the work manually. Fortunately, the internet is overflowing with various keyword research services, with Google Keyword Planner, Ubersuggest, SEMRush, seed keywords, Keywords Everywhere, and Ahrefs arguably the best out there. Among them, there are both paid and free tools. Either way, they can save you tons of time and effort.

8. BUILD YOUR CONTENT STRATEGY BASED ON KEY PHRASES

Your content strategy should be based on the results of your keyword research. The content of the pages and the metadata of your site should contain these key phrases. Avoid unnecessary keywords embedded in your content. They should be spaced evenly, combined with synonyms and alternatives.

9. EXPLORE ANALYTICS DATA

Once you’ve identified key phrases and embedded them in your content, take the time to research your findings. Using Google Analytics, you can easily find the key phrases that bring customers to your site. Review analytic data at least once a week to make appropriate adjustments in a timely manner.

10. KEEP UP WITH THE TIMES

Key phrase research is an ongoing process since the world does not stand still: trends, seasons, popular terms, and phrases change. To make keyword research a truly ongoing process, you can use SEO and marketing agencies. If you want to stay ahead of the competition, you should conduct new research at least quarterly (ideally monthly). Partnering with a reputable SEO agency is the best way to secure your competitive edge.

CONCLUSION

Keyword research is an integral part of your digital marketing strategy. It should take into account the audience, trends, characteristics of market competition, seasonality, and other aspects. Such research is carried out carefully and methodically. Fortunately, there are dedicated online tools as well as entire SEO agencies to help you with this.

By doing keyword research, you’ll create great ideas for your business, services, and overall marketing strategy. By researching keywords, you can better understand the needs of your target audience. In this sense, your content strategy will be more than just playing with the search engines. Keyword research is directly related to your audience. By basing your research on the knowledge of your customers, you will get results that will help you improve the quality of the products and services you offer, thereby increasing your brand loyalty.

It takes a lot of time and effort to set up an effective Facebook ad campaign. Of course, Facebook has tried to simplify the functionality of its ad service. But, if you want to achieve maximum success with online advertising, try to think through your advertising campaign to the smallest detail.

You won’t achieve the results you want with Facebook Ads if your ad campaign isn’t well thought out. Take some time to develop your strategy before you open Ads Manager. Otherwise, you run the risk of wasting your budget on impressions and clicks that will not bring the desired result.

We’ve compiled a list of 7 tips to help you design a good Facebook ad campaign. After reading this article, you will clearly understand what you will be doing in the process of creating a campaign. Plus, you’ll learn how to quickly roll out your Facebook ad campaign and get the most out of your investment in it.

1. DEFINE YOUR TARGET AUDIENCE

Before starting the development of a marketing campaign, a specialist must ask the question: who is his target audience? Even if you’ve been working with the same audience for years, take the time to ask yourself this question again. By clearly understanding who you are offering your products and services to, you can maximize efficiency.

From Facebook’s perspective, this question has two answers. First, you need to understand which market you are targeting. Second, you need to know how you will interact with this marketplace through Facebook.

For example, you have created a gambling application. People buy points that they can spend in the app to earn even more points. As long as you have these points, you remain in the game. In general, the target audience can be both men and women of middle age living anywhere in the country. They have a stable income, regularly use smartphones, and love risk-taking games.

The target audience is likely to be characterized by a large number of parameters. But the purpose of this article is not to create a client image. By understanding who your target audience is and how they are motivated, you can design an advertising campaign that will get people to take targeted actions.

All of these will help you set up your Facebook targeting. Since the target audience in this example is interested in gambling, a start has been made. Interest targeting functionality on Facebook contains a section of games, among which there is gambling. Now you can narrow the circle by specifying a lower age of potential customers, as well as by choosing regions of residence in which there is an increased interest in casino games.

This example is extremely simple, but it clearly demonstrates how simply thinking about who your target audience is and what type of ad campaign is appropriate can help you improve your Facebook targeting. Getting the right targeting is half the success of your Facebook marketing campaign, so start by asking “who is your target audience?”

2. SET A GOAL

Understanding the goal is another important part of a successful Facebook ad campaign. Similar to targeting a target audience, targeting is an important task both broadly and technically. Without knowing your goal, you will not be able to assess the effectiveness of your campaign (whether you managed to achieve the desired results or not). For example, you want to increase the number of sales. But, you only focused on increasing the number of clicks. The results of such a strategy will look good on paper but can lead your business to bankruptcy.

From a technical point of view, it is extremely important to choose a realistic target. Depending on the strategy you use, the goal of your ad campaign may not align with the overall goal. For example, you are faced with a global challenge – to drive the growth of profitable sales. However, targeting traffic in your Facebook ad campaign may be the best option for increasing those sales.

In addition, you can launch multiple campaigns at once with different goals, which work together to form a sales funnel. As you can see, Facebook Ads offer almost limitless possibilities. It is only important to define goals and understand how each campaign fits into the big picture.

3. DETERMINE THE POINT OF SALE

Regardless of what your global goals are, any ad campaign should have the same ultimate goal – to motivate your audience to take actions that benefit your business. It is important that you communicate with people in a language they understand, focusing on their needs. In other words, you need to be clear about your argument – what prompts the audience to take targeted actions.

For example, what are the benefits of a cleaning agent? Cleans quickly, does not contain harmful substances.

Thinking through the strategy of your advertising campaign, you must understand that the real incentive and the one you imagine it can be significantly different. You may think very differently from your client, so the latter may be motivated by very different things.

The best way to understand your target audience is to talk to several of them. Make sure you really understand what they are motivated by and how to use it in your ad campaign.

4. USE THE CONCEPT OF A SALES FUNNEL

You should understand that not every potential customer is ready to purchase a product or perform any targeted action right here and now. It takes a lot of people’s time to understand how your business works. Therefore, the most effective Facebook ad campaigns aren’t just “Buy Now!” or something similar. They are part of an overall marketing funnel, driving brand awareness and inspiring people to try what you have to offer.

To be successful, you need to design multiple ad campaigns that perform different tasks at different stages of your sales funnel. For example, you can interact with a cold audience through engaging video content and then redirect your site visitors by offering them different content or something else.

This layered strategy assumes that you need multiple creative campaigns with different goals. But from a long-term perspective, this approach to Facebook advertising provides the most effective use of your marketing budget.

5. CHOOSE THE RIGHT BIDDING STRATEGY (HOW MUCH DO YOU SPEND ON ADVERTISING)

Since Facebook’s bidding process is automated, many professionals neglect bidding in their strategies, choosing the default option. However, given the strategy used, this approach may not be correct. For example, you can pay a certain amount to show a video or click on a link. In this case, you can set a limit value for the cost (rate) to avoid unnecessary costs.

Based on your goals, you should clearly understand how each campaign fits into your strategy and how to achieve a balance of performance/profitability. By choosing a bid too high, you risk wasting your entire budget at the wrong stage of the sales funnel. On the other hand, by making low rates, you will not achieve the desired results.

6. MOBILE OPTIMIZATION

Most Facebook users prefer to use Facebook’s mobile app. Consider this feature when developing an advertising strategy. Even if your ads look good on PC or laptop monitors, they won’t do the trick if they don’t display well on small screens.

For example, a mobile device screen can only accommodate the first three lines of your ad copy. In this case, it is the first 2-3 lines that should contain all the important information that you want to convey to your potential clients.

In addition to displaying the text correctly, you should pay attention to graphic content. The aspect ratio of Facebook ad units for mobile ads has changed from 2: 3 to 4: 5. If you do not take into account this point, your content may not display correctly.

Finally, as part of your overall strategy, you can use mobile-focused tools like Instant Experiences or Story Ads. If you are an online seller, we recommend using Collection Ads tools, which provide high conversion rates for retailers.

Also Read: How To Avoid 6 Common Facebook Ads Mistakes And Related Marketing Budgets

Let’s get to the bottom line: make sure your ad meets the expectations and needs of your mobile audience. Review your ads on mobile devices to make sure your content is displayed correctly and looks attractive. If not, make the appropriate adjustments or reconfigure your targeting to desktop users.

7. TEST YOUR AD CAMPAIGNS

The recipe for success for your Facebook ad campaign contains two main ingredients: strategic thinking and testing. Even if you think you’ve created a really good ad campaign, you can’t always guess how your target audience will react to it. The best way to optimize is to check everything: goals, text, visual content, cost (bids), display, sales funnel strategy.

Realizing the importance of testing, Facebook has made this process as easy as possible. Just come up with a few hypotheses and Facebook will do the job for you. With preliminary results, you will be able to choose the most effective option, using the knowledge gained to design other campaigns as part of your marketing strategy.

FINDINGS

Creating an effective advertising campaign requires hard work and free time from you. Plus, you have to be smart. The success of an advertising campaign depends on how thoughtful the strategy behind it is.

Hopefully, the 7 tips listed above will help you create the right Facebook ad campaign strategy. Now you know that Facebook Ads are more than meets the eye. At this stage, you should already have a clear understanding of where you are and what you still need to learn. We wish you every success!

Do you want to increase the ranking of your online store, blog, or regular website in the search results, as well as expand its audience? Today, webmasters have access to a huge set of tools and services that will help to achieve the desired result. But how do you know which ones are really effective? Another problem is the amount that you are willing to spend on the purchase of one or another SEO tool. Many of them use a monthly billing plan. That is, you will be spending over $ 100 a month just to be able to create an account and track your site’s metrics.

We decided to help you understand this issue by highlighting 5 free SEO tools, services, and platforms that can track events, manage your website and make the necessary changes.

1. ANALYZER OF SEARCH RESULTS FROM ZUTRIX

Among the many platforms and services used to improve your site’s rankings, SERPs are probably the most important tools. With their help, you can track thousands of relevant keywords and search phrases, as well as how they change on a daily basis.

Zutrix is ​​a completely free search engine tracking service. It allows you to track up to 10 key phrases daily for an unlimited number of domain names. To simplify your SEO work further, Zutrix also provides access to Keyword Lab and displays real-time notifications.

You can simply enter your desired search term to see the position of your site. But the advantage of Zutrix and similar tools is that they can help you optimize and rank your site. Since its functionality allows you to monitor ranking on a daily basis, you can easily customize the content of your site, track how it affects its position in the search results.

By understanding the process, you can not only improve the ratings of your site’s content but also understand how competitors achieve such high positions in the search results.

2. GOOGLE ANALYTICS TOOL

The Google search engine largely “understands” what is happening on the Internet and provides control over many processes. This is not only about the TOP of the search results, but also about the billions of search results performed daily, and all interconnected user data.

The search engine is ready to share this information with site owners, offering all the necessary technologies and data tracking tools: from the number of visitors to various nuances that characterize the activity of site users. This tool is Google Analytics, a free statistical tracking platform.

With Google Analytics, website owners can track a variety of data: visit statistics, user engagement, search queries, and more. Why is Google offering such a valuable tool for free? This is because it gives Google access to an even larger set of useful data for analysis and study.

3. YOAST SEO PLUGIN

Many sites and blogs on the global network are powered by WordPress, a powerful content management system. Many WordPress site owners have been able to understand the basics of SEO thanks to the plugins available to the users of this platform. Yoast SEO is the most powerful tool among hundreds of similar plugins. It has been installed and used by millions of website owners around the world. One of the important advantages of Yoast SEO is that the plugin is distributed absolutely free.

Although Yoast SEO also has a paid premium version, the functionality of the free option is generally enough to run most websites and blogs efficiently.

4. SEO TOOL BY MOZ

Certain brands in the world of SEO and search engine marketing are particularly popular. One such brand is Moz. This is not just a trustworthy company. Moz has developed several ranking factors that have become the gold standard for assessing the relevance and overall quality of a site. In addition, Moz offers a set of SEO tools available on the company’s website, of which Keyword Explorer, Link Explorer, Moz Bar, and Domain Analysis are the most popular. These tools are available to registered users. After creating an account, you can analyze up to 10 search queries every month for free.

5. TOOL SEOPRESSOR BLOG TITLE GENERATOR

The essence of SEO is not only in search ranking but also in the ability to create high-quality content that will ensure high positions in search results. No matter how good your content is, the headline plays a decisive role. This rule works in SEO, e-marketing, promotion of goods and services on social networks. Creating “loud” and catchy headlines is not an easy task.

Also Read: Why Digital Marketing Is The Best Career Move in 2021?

The SEOPressor Header Generator is a great tool to help solve this problem. To use it, you need to go to the page with the form, enter key phrases and specify the type of keywords. As a result, the generator will offer a ton of great heading options.

The SEOPressor Header Generator is a free tool. If you would like to further optimize your site’s content, you can create an account with SEOPressor to gain access to other features and tools.

INCREASING TRAFFIC AND RANKING OF YOUR SITE

The modern Internet contains over a billion active sites and blogs. Having grown to an unprecedented scale, the global network has become a highly competitive environment. Most surprisingly, there are still keywords and phrases that don’t even fill the first page of SERPs (which is known to hold 10 positions) in Google search results.

Sites that hold consistently high positions in search results have achieved this through constant work on improving content and tracking statistics. If you are in an endless battle for search results in your area or niche, you can gain a competitive advantage using the tools and services described above.

Digital marketing instantly reacts to the slightest change in public sentiment. The second half of 2020 proved that digital has even more detached from traditional media and continues to march through social networks and information resources.

2021 in terms of goals is not inferior to the previous ones; comfort and customer satisfaction remain priorities. Where digital marketing is heading in 2021, which tools will work, and which ones should be abandoned, read below.

1. Artificial Intelligence

Artificial intelligence plays a key role in marketing today. Robots can significantly simplify production processes, including collecting, analyzing, and sorting data (market trends, consumer behavior, information about users, tons of data from the web, calculations), serving consumers through virtual assistants, etc.

It is predicted that by 2021, 85% of customer contacts will take place without human intervention. And with the development of technology, the formats of AI solutions are also developing, so the cost of products will not become an issue even for small companies.

2. Online presence of the business

Information is what the user wants to get as a result by going to the site of a search engine, using voice search, and other alternative options. It doesn’t matter if he is looking for the nearest curtain salon or the opening hours of a hairdresser. The problem is that often the information posted on web resources contains incorrect data or is missing at all. What is the threat?

First, if a customer comes across incorrect data, most likely he will not continue searching, choosing a competitor’s company.

Second, the presence of errors in the information about the company is a factor that prevents search engines from ranking your company and putting it in the list of relevant results.

Third, by ignoring the management of data on the Internet (including reviews), business owners will face the problems of reduced loyalty of existing customers, loss of new customers, and loss of profits.

Therefore, the task of any business is to provide consumers with relevant and complete information on the network.

3. Chatbots

Chatbots are an important digital trend in 2021. AI technology uses an instant messaging format to stay connected with customers 24/7. Virtual assistants offer excellent customer service – they are responsive, provide quick and accurate answers, and never lose patience.

Chatbots will help businesses save $ 8 billion a year by 2021, especially in the banking and healthcare industries.

4. Personalization The

same marketing for everyone is an idea that is going nowhere and has been replaced by personalization or personalized content. We are talking, in particular, about email newsletters, including offers of goods and services, selected by analyzing previous orders and customer preferences.

For example, an aliexpress.com newsletter based on your grocery cart, or a 2014 Coca-Cola branded package release.

5. Video content

2021 is the year of massive growth in video marketing on social media. According to Cisco, in 2019, 74% of internet traffic is video. Yes, we watch video content more often than we read it in text.

Let’s start with some statistics about video marketing:

1. According to YouTube, the consumption of mobile video content is increasing by 100% every year.
2. Adding video to email campaigns increases the click-through rate by 200-300%.
3. 90% of video users help them make a decision to purchase a product or service.
4. 64% of customers are more likely to shop online after watching a video.

These numbers, as well as the situation with COVID-19 and quarantine measures, speak volumes about the importance of including video in your marketing strategy for 2021. Providing informational content through visualization allows you to effectively communicate your message to a large number of people.

The most popular are “live” videos (interviews, demonstration of goods in business, life in the office, the process of creation and production, etc.) as a great way for companies to show the people behind their brand, it creates a trusting relationship from customers and ” humanizes “the brand.

6. Influencer marketing or influencers

Attracting popular and influential users to promote your brand is not new to marketing, but it works great nonetheless. Firstly, the subscribers of such accounts trust the advice and opinion of the idol, follow their activity, and imitate them with pleasure.

Second, celebrity advice is not perceived as a direct marketing message. The tool works to increase sales and improve the company’s image.

7. Messengers

Do you think that messengers came to our world to send emojis to their contacts? Yes, but it’s not certain.

Consider in numbers:

• 1.3 billion – a monthly active audience of Facebook Messenger
• 2 billion messages monthly participate in correspondence between customers and companies
• 1.3 billion – a monthly active audience of WhatsApp
• 55 thousand messages participate in the correspondence via WhatsApp every day
• 1.5 billion users – YouTube’s monthly audience.

Messengers allow you to send messages to customers directly, personalizing the conversation and adding value to the offer. This fact is confirmed by statistics: 46% of users prefer to communicate with the business through instant messengers instead of email.

8. Micro-moments

According to statistics, US residents spend an average of 4.7 hours daily on their smartphones, checking social networks at least 17 times. Each check of messages or viewing of the feed is a kind of “window” for marketers. The main task at such moments is to provide users with the most informative, useful, and high-quality content.

9. Voice search

Despite the fact that in the digital age, users can get answers to any questions using search engines, many do not have the patience to go into a browser and read a few paragraphs. Voice search comes in. Many brands are incorporating voice technology into their strategies to make the sales process even more efficient.

Also Read: 10 Digital Marketing Tools You Should Consider In 2021

For example, the pizza chain Domino’s has connected the ability to order pizza through Alexa in order to increase sales.

10. Stories on Social Networks Snapchat was the

first to enter the market with the concept of “My Story”, then Instagram, Facebook, VK, and even Youtube showed their own format of their “Reels” story. In November 2017, Instagram Stories had over 300 million daily active users.

The increased popularity of stories is another reason to improve your marketing strategy. The main feature of the instrument is that they disappear after a certain period of time. It would seem illogical, but the time of displaying the message makes it limited, and therefore important for the client (loss of profit syndrome). Therefore, big brands go to great lengths to create relevant and unique content.

Conclusion

Customer engagement will be a critical factor in the digital transformation of the market in 2021. Modern tools will allow you to treat clients in a new, more individual way. Whether you’re using voice technology, designing awesome posts, or sending personalized messages on Viber, you can reach a wider audience, increase customer loyalty, and increase sales.

Want to be part of one of the fastest-growing industries?

Are you looking to profit from a $ 12.06 billion industry?

This is the perfect place for you.

If you want to make solid money, digital marketing – the best option of the 21 st century.

So let’s track it down from the beginning!

If you enjoy the creative part of the job, then you will love digital marketing. As the world goes digital, certain skill sets will pay you a lifetime, regardless of your profession!

Digital Marketing Is The Best Career Move in 2021?

Digital Marketing has become the greatest lift for the greater part of the brands to set up their online presence. With the web being the greatest commercial center for a large portion of the brands, Digital Marketing turns into the key for any organization to advance on the web. In this manner, there is a great deal of interest for proficient Digital Marketing specialists to get a decent line of work and furthermore a rewarding open position. So on the off chance that you are intending to get a vocation in Digital Marketing, it tends to be probably the best move for you to select. Here is a finished guide on why Digital Marketing Is the Best Career Move.

1. Turning into a Professional

The Digital Marketing vocation offers you an extraordinary choice to be an expert. The approach of the web time is profoundly rising and subsequently, there are a ton of open positions. And yet, the quantity of competitors is likewise expanding step by step. In this way, turning into an expert is a significant prerequisite for you to pull in a rewarding choice. On the off chance that you experience a legitimate Digital Marketing Course, it turns into the most ideal choice for you to get a blast in your vocation. There are a lot of propositions for employment for an expert advertising master.

2. More Career Option

The Digital Marketing industry is huge and it incorporates a few alternatives for you to join. From SEO to SMO and from Analytics to substance, there are a few professional alternatives that you can pick. It is extraordinary compared to other vocation possibilities that permit you to turn into an expert in any field of Digital Marketing. There are so numerous choices that you can get on the off chance that you go through a course from a solid Digital Marketing Institution. So you can pick any choice as indicated by your desires.

Check Out Jobs On  Different Portals:

Naukri.com

Shine.com

Monster.com

3. Get High Payments

Like a large portion of the positions in the IT business, an expert or an up-and-comer with legitimate testaments can generally get rewarding compensation. Advanced Marketing is the greatest part of any site or an internet business store to pull in a large number of traffic each hour. So it is consistently essential to have the correct employment for you. With the best open position and appropriate accreditation of the Digital Marketing Course, you can generally draw in high installment alternatives for your profession.

4. Become Creative

One thing that the Digital Marketing profession offers you is to get imaginative from numerous points of view. Advanced Marketing isn’t just about exploring and examination. It permits you and provokes you to get imaginative to make another openness to your vocation. The one thing that you should consistently remember is that the more you build up your aptitudes and the more you become innovative, more Digital Marketing openings will come to you. So turning out to be innovative is the correct plan to proceed in this field.

Also Read: 10 Digital Marketing Tools You Should Consider In 2021

5. Flexible

Perhaps the best-preferred position for you to join for a Digital Marketing vocation is on the grounds that it permits you to get flexible in each subject. To turn into an expert in the field, you need to get adaptable and furthermore acknowledge new demands. On the off chance that you love to investigate better approaches for making progress and getting the best outcomes, Digital Marketing is the best professional choice for you. It gives you an extension to continue learning and building up your aptitudes to an expert level. This is in a perfect world the most gainful part for you.

6. No regular places of employment

Perhaps the greatest bit of leeway of picking a profession in Digital Marketing is that you don’t need to routinely settle on a regular place of employment. Indeed, you need to find out more and continue building up your aptitudes, yet it never implies that you need to go for normal hours in the workplace. You can begin gaining from your home or any spot with simply the assistance of a PC and the web. Experiencing the course is significant and you can build up an extraordinary climb in a profession that will give you incredible outcomes.

End:

On the off chance that you are searching for an ideal Digital Marketing vocation to launch your expert life, the most ideal approach to do it is to go through an appropriate course. So ensure that you complete an appropriate Digital Marketing Course prior to joining any office. Ensure that you generally continue learning and building up your abilities. This guide on why Digital Marketing Is the Best Career Move will most likely assist you with finding your necessities.

Join #1 Digital Marketing Institute In Varanasi and Boost Your Career.

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Advertising on Facebook is a great promotion tool that helps both increase your brand awareness and increase the number of sales. But Facebook ad campaigns vary. Often, even a small mistake can lead to unnecessary waste of your advertising budget.

As with other marketing platforms, a successful Facebook ad campaign requires more than just good copy and eye-catching visuals (although these elements are also crucial). By avoiding a few common mistakes in Facebook ads, you will greatly increase your chances of achieving the desired result. Here are 6 common Facebook ad campaign mistakes you should avoid.

1. DEMONSTRATION OF ADVERTISING AT ANY TIME OF THE DAY

Similar to traditional ways of distributing ads (television or radio), you should not use Facebook to display the same advertisements at any time of the day. Without setting limits on the frequency of ad serving, you run the risk of exhausting your target audience.

According to research by The Drum, users get frustrated if they are shown ads for the same ad campaign for 3 days.

To avoid this mistake, it is recommended to create a custom schedule for your Facebook ad campaign. Thus, you will only show your ads on those days and hours that are most relevant to your audience. If you reach out to your customers when they are most likely to make a purchase, you will achieve the best possible experience for your ad campaign.

2. IRRELEVANT LANDING PAGES

Good Facebook ads are just the first part of the formula for success. You also need to consider where your ad will lead potential customers after they click on it.

Most brands’ advertisements lead to a landing page that should deliver on the promise of the initial offer by delivering what grabbed the prospect’s attention.

Unfortunately, many marketers make a mistake at this stage. Some of them use advertisements for a particular product only to direct interested users to the home page of a company site or even to a page selling another product.

Your potential customers clicked on your ad because it promised something specific. If the landing page associated with this ad doesn’t deliver what it promised, the prospect will leave and the marketing budget is wasted as a result.

Make sure your landing page matches your ad. This is a key tenet of effective Facebook advertising.

3. TOO FREQUENT CHANGES TO THE ADVERTISING CAMPAIGN

Facebook offers great marketing opportunities, but this platform does not guarantee that you will be successful the first time you launch an ad campaign. 

Facebook uses machine learning technology, but in order to achieve high-performance indicators, it takes a certain time until the system determines the reaction of users and makes the appropriate settings.

Facebook calls this process a “learning phase” where the system gathers information and evaluates performance metrics. The platform’s website states the following:

“The Learning Phase is the period during which the ad content display system gets to know your ad campaign. At this stage, the system searches for the best ways to showcase your ad, so your CPA (cost per action) may not be good enough.

The Learning Phase occurs every time you add new advertisements or make significant changes to those already added. ”

Also Read: Common Facebook Page Mistakes

According to research by KlientBoost, it takes 24-48 hours to fully optimize an ad campaign. Impatient marketers who run short campaigns or make frequent changes to existing settings never reach the point of full optimization, wasting their budgets on non-optimized ads.

You may be tempted to make quick changes to your ad campaign, especially when a lot of money is at stake. However, more often than not, it is best to wait or campaign at specific times to ensure optimal results.

4. NOT USING AUTOMATIC FACEBOOK RULES

Even the best advertising campaign becomes less effective over time if you are not able to constantly check and track the results you get. As a result, you run the risk of overlooking important issues, which will lead to higher costs and overspending of the advertising budget. Facebook’s automatic rules can help you avoid this.

Facebook automatic rules allow you to automatically turn off an entire campaign or individual advertisements, adjust a campaign’s ad budget, or bid for ad impressions in accordance with set terms.

The Facebook site states the following:

“If you create automatic rules in Ads Manager, the service will automatically check all your ad campaigns, sets, and ads, update information and send you notifications. In addition to these automatic checks and notifications, the tool will take all the necessary actions for you. ”

You can set thresholds for cost per conversion, impressions, daily expenses, and more in the Facebook auto rule settings.

While you can let Facebook change your settings automatically, AdEspresso recommends turning on notifications so you can make any changes yourself.

This way you will be able to maintain control over your advertising campaign and be aware of any changes.

5. RE-ATTRACTING ALREADY ENGAGED CUSTOMER

Remarketing can be very effective, but it isn’t always advisable to show the same ad to a user who has already become your customer. If someone has already converted after seeing your ad, they probably won’t want to see an identical ad in the future.

This can be easily avoided by excluding from the audience to which you intend to show your ad, those who have already purchased the advertised product or have taken another targeted action. In this way, you can expand your advertising campaign to an audience that includes new potential customers, without annoying those who are already familiar with your brand.

6. EXPERIMENTING WITH DIFFERENT TYPES OF ADS

Each audience is unique, so different people will react differently to certain types of ads. The vast majority of brands invest in Facebook ads that appear in their news feed or ads that appear in the right column. At the same time, the platform’s functionality allows you to create more attractive ads, experiment with various media options (for example, videos or GIF animation).

In one interesting study, Facebook published the results of Champs Sports, which showed that Champs Sports improved their ad spend by replacing ad units that were displayed over 30 seconds with short videos that were 6 seconds long. The report contains the following information:

“The 6-second video made the ad more memorable by 11%, increasing ROI by 12% and view rate by 271%. This allowed the brand to achieve more effective results. Using 6-second videos, the company was also able to improve a number of other key metrics, including conversion rate, average cart value, and click-through rate. ”

Marketers using Facebook services are wasting money if they don’t do A / B testing. By choosing the ad format that best suits your unique audience, you will significantly increase the efficiency of your ad budget.

As mentioned, Facebook ads can be a great help to your marketing strategy, especially as new features are added regularly: search ads, mid-roll video ads, and more. However, regardless of whether you are using the new functionality or not, you must clearly understand the principles of the platform.

You will get tangible results for your business and never exceed your ad budget just by optimizing your Facebook ad campaigns.