The field of e-commerce is developing rapidly: new technologies and ideas are constantly emerging. To take a confident place in the market, it is important not only to have an idea of ​​the trends but also to apply modern tools in practice. In the article, we will consider 5 chips that will be relevant next year.

1. Video consultations

The pandemic has fueled a new trend in e-commerce where vendors showcase merchandise from the point of sale via video links. The practice has shown that every third video consultation eventually closes the deal. Now, this tool is actively used, for example, by M.Video or Karcher. And in some online clothing and footwear stores, sellers not only present the product but can also try it on for clarity.

To organize a video consultation, both the store’s own tools and external services can be used. To contact the seller, the buyer needs to click on the video call button, after which a window with a countdown will appear. As they are released, the sellers immediately join the conversation.

2. Voice search

Voice assistants have firmly entered our lives – they are used for searching the Internet, typing, working with multimedia, calling a taxi, and much more.

It is expected that the number of buyers who made a purchase using a voice assistant will grow in 2022 by 55%, and the volume of such purchases will reach $40 billion. For e-commerce owners, this trend opens up good opportunities – if you optimize the voice search on the site for keywords and phrases, you can get a lot of additional profit.

3. Personalized marketing

It is very difficult to fully satisfy the needs of the client. Proper implementation of personalization significantly increases the chances of achieving the goal. Some customers will certainly appreciate individual offers – according to statistics, 22% of consumers are ready to share their data for this.

Personalized marketing analyzes the interests of the client, his needs and goals, and creates an individual offer for each user. This is an approach that helps to build a trusting relationship between the brand and customers, making them more loyal and prone to purchase.

For example, Nike’s Lunarglide line allows customers to create their own designs as well as color matching.

4. Augmented and virtual reality

Often, buyers are faced with the fact that the product in the picture in the online store differs from the real one. Augmented and virtual reality (AR / VR) fills this gap – customers see the product in real life, this is especially true for interior items. This gives shoppers confidence – about 71% of consumers are ready to shop more often in companies using virtual reality technologies.

Also, according to experts, more than 120,000 stores in 2022 will use AR.

5. Omnichannel

Sprout Social statistics show that about 84.9% of customers will not buy an item until they see it several times. The Global Web Index reports that 37% of users learn about products and brands from social media. For this reason, all major market players use several channels to attract customers, because in the digital world one is no longer enough.

An omnichannel approach connects multiple communication channels that work together to create a seamless shopper journey, increase brand awareness, and create a positive customer experience.

Marketers have been talking about personalization and responsive advertising for a long time. This trend is not going anywhere anytime soon.

In 2019, 72% of display ads were responsive, twice as many as just two years earlier.

In addition, the search methods that users prefer are changing. Google found that every day 15% of all search queries are new queries that have never been used before.

That’s why, as of June 30, 2022, responsive search ads will be the only ad type that can be created or edited in standard Google search campaigns. This decision was made in order to simplify the writing process and increase the effectiveness of advertising.

To prepare for what’s to come, let’s take a look at responsive search ads and best practices for creating them.

What Are Responsive Search Ads?

Responsive search ads are a type of ad for which an advertiser can write multiple titles and descriptions at once that can be used by a search engine. This means you can have 15 headline variations and four descriptions for a single ad.

The goal is to show different combinations of titles and descriptions to different users based on their unique queries and search history. Google will rotate them, displaying 32,760 different versions of the ad. After that, the search engine will determine the most effective combination of title and description in order to use it most often.

Responsive search ads are a simple and smart way to create an effective PPC marketing strategy. With them, you can increase engagement and reach more potential customers using the most performing version of your ad.

Responsive Search Ads And Dynamic Search Ads

Despite the general similarities, responsive search ads are different from dynamic search ads. Again, responsive advertising involves creating multiple versions of the title and description that will alternate.

At the same time, for dynamic ads, Google independently generates a title for the ad depending on the content and search query (not the one you created).

Also Read:  5 Tips For Creating An Seo Optimized Website

Responsive ads are great for building brand awareness and generating leads, while dynamic ads are great for keyword-rich content and SEO pages.

Now you are probably wondering: what are the benefits of responsive search ads? Let’s look at them in detail.

Benefits Of Responsive Search Ads

1. Personalized search ads.
2. Optimize search ads according to device type.
3. Ease of A/B testing.
4. Opportunity to participate in more auctions and attract more customers.

1. Personalized search ads

One of the main benefits of responsive search advertising is personalization. Since 90% of consumers find personalized marketing enjoyable to some extent, it’s important to make your ad as personalized as possible.

Responsive ads are displayed based on the user’s search history, past clicks, device type, and search terms (keywords used). Google will apply the most relevant title and description you’ve created. In addition, responsive search ads can be customized based on the user’s current, usual, or location of interest.

With all of the above in mind, responsive search ads will allow you to create more personalized ads.

2. Optimization of search ads according to device type.

When a user searches for something on their mobile device, and not on a computer, the size of the content field changes.

In other words, they may see less of your ad’s title and description. With responsive search ads, you can use smaller alternative titles and descriptions for mobile devices.

Ultimately, this can help you get more space for your post and, ideally, increase your click-through rate (CTR) on all types of devices.

3. Ease of A/B testing

As mentioned earlier, Google’s responsive search ads involve thousands of variations of your ads. In other words, the company will automatically test different versions of your ad so you don’t have to analyze click-through rate (CTR) or impressions again.

According to Google, responsive search ads also generate 6% more clicks and 5% higher CTR. This type of ad will save you time as the system will do the testing for you and help you achieve better results.

4. Opportunity to participate in more auctions and attract more customers

Participate in more auctions and attract more customers.

With more titles and descriptions, your ads will enter more auctions, match more searches, and ultimately attract more customers. Expanding your reach while boosting results is one of the main benefits of using responsive ads.

So now we know that responsive search ads will be around for a long time and can help change your PPC strategy. But how do you create the best responsive search ads to ensure good results? Let’s look at some of the most effective practices to help you get started.

Guidelines For Creating Responsive Search Ads

• Write unique titles and descriptions to create variety.
• Experiment with different title lengths and description types.
• Entice users with different offers in your descriptions.
• Use short and clear calls to action.
• Add keywords with product features and benefits where possible.
• Leverage existing content from top-performing ads.

1. Write Unique Titles and Descriptions to Create Diversity

Since one of the main benefits of responsive search ads is the ability to write 15 titles and four descriptions, it’s important to make them unique.

Try to create as many variations as possible. Test different calls to action, call different functions, include different keywords, use different title lengths, etc. Unique titles and descriptions (instead of very similar ones) will lead to higher results since Google can determine the most effective ones.

2. Experiment with different title lengths and description types

As mentioned above, it’s important to experiment with different header lengths. It is worth including shorter versions for mobile devices and longer versions for personal computers.

Also, you should experiment with different types of descriptions. These can be descriptions with special offers, promo codes, discounts, or product benefits and features.

3. Entice users with different offers in your descriptions

Using offers and discounts is a great strategy for responsive search ads. You can check which stocks perform best by using multiple options in your descriptions. Google will identify the ads with the most effective offers and start showing them more often than other versions.

4. Use concise and clear calls to action

The best responsive search ads have short and simple calls to action. Examples of top performers are “Save Now”, “Use free shipping” or “Why pay full price? Save 70% today!

Short and concise calls to action tend to be more effective in contextual advertising in general, so it’s important to continue using them in responsive ads as well.

5. Add keywords with product features and benefits where possible

To improve the performance of responsive search ads, it’s important to include keywords in titles and include product features or benefits in descriptions. This will help you match several different queries, increase your reach, and ultimately get better results from your ads.

6. Leverage existing content from top-performing ads

You have probably already used contextual advertising. Find your top-performing copy and use existing content in your responsive search ads. This is an effective method for many types of contextual advertising. It also applies to responsive ads.

Responsive search ads are becoming more and more popular and important in the advertising world. Think about how you can use them to improve your PPC strategy and make it more effective.

In simple terms, remarketing is the good old art of subtly reminding someone of what you want.

Parents use it.

It is used by teachers.

It is used by married couples.

Companies cannot do without it.

Out of 100 users that land on your landing page, 90 won’t buy anything. This does not mean that they will never turn into buyers. You can bridge the gap between today’s rejection and tomorrow’s purchase with remarketing.

Moreover, conducting A/B testing allows you to test different ideas and remarketing strategies and make a decision based on verified data, not guesswork.

What Is Remarketing In Digital Marketing?

You’ve probably clicked on an online ad (say, for a camera or a laptop) at least once, but didn’t make a purchase.

Remarketing is the repeated use of prompts that entice a customer to do something they have shown interest in.

The visitor could find the same ad appearing from time to time on various websites, including social networks such as YouTube or Facebook.

What we just described is called retargeting (using cookies to find a customer on the internet).
Remarketing uses both email and cookies. Both of these tools pursue the same goal but achieve it in slightly different ways.

However, these terms are interchangeable and imply that the buyer will receive offers to make a purchase again and again.

The importance of remarketing in digital marketing lies in the fact that someone has already shown interest in the product. Such visitors are much easier to convert into buyers than completely random people.

That reason was enough to convince 56% of businesses to rely on remarketing to acquire customers.

TOP 5 REMARKETING STRATEGIES TO USE IN 2022

1. User segmentation

Analyzing your marketing campaign will reveal three types of visitors who respond to the initial ad:

• Bounce: A visitor lands on a landing page and leaves immediately. The time investment is minimal—often less than 20 seconds—and the person does not open other pages.
• Browsing: These users stay on your site for several minutes and visit different pages. Often they are looking at the product range they saw in the ad: a different model or something else that the search algorithm on your site suggests to them. They are studying the offer and may become buyers in the future.
• Abandoned Cart: These users start the shopping process and add an item to their cart, but leave the site halfway through checkout. They may get distracted or change their mind at the last moment.

A remarketing strategy created by Google AdWords experts must be carefully differentiated for these groups.

Visitors from the first group are the least interesting. They are of little or no value and may have landed on your page by mistake.

Visitors from the second group are more interesting. Perhaps they found lower prices elsewhere, or they need a slightly different product. The best approach is to inform them about the wider range.

The people in the latter group are vital. They liked the product and the price.

They are fairly easy to convert into buyers. Persuade them strongly to make a purchase. Maybe a discount is all it takes. With an average cart abandonment rate of 70%, you need to resort to remarketing to increase sales.

2. Email Remarketing

Using email to increase your reach is an essential part of the remarketing process.

If a regular client whose e-mail is in the database has left the site, he can be contacted by e-mail. For these purposes, applications like MailChimp are indispensable. They offer built-in tools that allow you to monitor such actions and automatically respond to them.

What can be done with emails that are so unique? You have at least a hundred words (and often more) at your disposal to convince a customer to visit you and make a purchase.

Also Read: Dropshipping: How to Start Your Own Business in 2022

Email is also the ideal way to make a personalized offer. Someone who has bought from you multiple times in the past may be given a solid discount to encourage them to spend more. Since they already know about your quality of service, they are more likely to agree if the deal seems like a good deal.

3. Pixelated remarketing

Cookies have long been the accepted way to track website visitors. They consist of a line of code embedded in the browser that tells the server what the user is doing, along with session and device information.

A pixel is a special type of cookie. This is a tiny image. They are most actively used in Google AdWords and Facebook.

Since a person usually logs into these services around the clock (at least from a smartphone), the pixel uses cookies as needed.

Both Google and Facebook have a good understanding of the user profile (gender, location, preferred content type, browsing habits, purchase history) and cookies, which is an unbeatable combination for highly effective remarketing campaigns.

One of the biggest benefits of pixel remarketing is that this strategy uses behavior-based algorithms that learn from past actions. The service already knows if the user responds to remarketing or ignores it.

4. Google Display Network

The Google Display Network (GDN) is a group of over 2 million sites where Google displays ads. These ads are banner ads as well as short video clips much like the ones that interrupt playback on YouTube.

Display Network ads are compelling and can make a good impression. The most important factor in online advertising is the space to convey the message. Banners are ideal from this point of view.

To enable GDN, add the Google remarketing code to your website’s product pages and enable AdWords to display banners.

Using well-placed tags linked to the Google Display Network is a surefire way to generate conversions.

5. Mobile targeting

Separately, do your best to attract mobile users.

They make up the majority of search queries on the Internet. In addition, younger consumers are using smartphones and are more easily persuaded to make a purchase.

If you have a mobile app, then dealing with abandoned carts and other problems will be much easier with push notifications. You can also unobtrusively communicate exclusive discounts.

Make in-app purchases more rewarding than website purchases (Amazon regularly does this) and remarketing success will hit a new high.

TRUST REMARKETING TO PROFESSIONALS

The secret to the success of all of the above strategies is the successful management of Google AdWords and Facebook Business Manager.

Google manages your preferences through Audience Manager. Google Ads offers sophisticated filters that allow you to make detailed choices.

For example, page visitors can be divided into the following categories:

• visitors who also visited other pages;
• visitors who have not visited other pages;
• visitors who visited the site on certain dates;
• visitors who visited pages with certain tags.

Similar changes can be made to the “Data retention period” parameter (how many days user information will be stored in the segment) and platform (include/exclude YouTube or GDN). Every aspect of remarketing can be tailored to a specific business segment, size, and budget.

Facebook Business Manager offers similar functionality.

In addition, Facebook allows you to target a specific age and gender (unlike Facebook, Google does not have access to age and gender).

A standard remarketing strategy without insight will not work at all.

With this in mind, we recommend that you contact the specialists of our #1 Digital Marketing Institute in Varanasi  “Digital Growth World“  and entrust remarketing to professionals.

Let a professional team manage to remarket and increase conversions while you expand your product line and improve after-sales service is the best way to increase profits.

Voice search is a key item that is gaining momentum, not only for integrated Internet marketing (PPC + UX + SEO). Over time, consumer behavior changes, which means that the ways of communicating with them should gradually change. Now is a transitional period, it is important to take into account current and future trends. Those brands that will be the first to implement and start using voice search will win.

What is voice search in digital?

Voice search is a technology that allows you to find the right product or service on the Internet using a verbal command. In marketing, voice search is a tool to increase website traffic. Using this feature, you can increase its conversion through the introduction of relevant low-frequency queries.

The voice assistant is a program based on artificial intelligence. It produces a result based on the user’s request. First, the automatic system recognizes the voice, removes noise from the recording. Next, it converts to text and matches the result with the words in the existing database.

Among the younger generation, popular requests were: calling friends and acquaintances (43%), asking for directions (38%), help with homework (31%), playing a song (30%). The older generation was in demand: direction information (40%), text dictation (39%), call (31%), time check (11%).

Among the younger generation, popular requests were: calling friends and acquaintances (43%), asking for directions (38%), help with homework (31%), playing a song (30%). The older generation was in demand: direction information (40%), text dictation (39%), call (31%), time check (11%).

Structure and features of voice requests

To understand the specifics of the voice assistant, you need to compare it with its main competitor – text search. There are 3 main differences:

1. Request length. On average, for voice search, it is 4.2 words, for the text version – 3.2 words. When typing a keyword, a person uses sketchy relevant phrases. Voice commands are based on spoken language, and therefore sound like full sentences, for example: “The best digital marketing institute in Varanasi” and “Which are the best digital marketing institute in Varanasi?”.
2. Priority of questions. Most oral requests are formed as a question and begin with the words “what”, “why”, “how much”, etc. When giving verbal commands, a person subconsciously thinks that he is communicating with a real interlocutor, which means that his requests will sound more natural, as in everyday communication.
3. Strong intention. When using voice search, people more accurately reflect their intentions. This means that such requests must be answered specifically and precisely. Therefore, in order for the site to be easily found through voice output, its semantic core should include not only individual phrases but also clear answers to specific questions. For example, under the query “Where to do Digital Marketing Course in Varanasi?”, You should pick up the phrase: “In DigitalGrowthworld, you can do Digital Marketing Course…”.

Top reasons why businesses need voice search in 2022

Voice search statistics collected in 2021 by the platform Invoca, allow you to analyze how effectively the tool works in marketing. More and more consumers are using voice to perform search queries: search for local locations, online stores, products, as well as to make purchasing decisions.

1. The popularity of devices with support for voice commands is growing rapidly.

2. Voice commands become part of the life process. The following numbers speak for this:

• 65% of people aged 25 to 49 use voice assistants at least once a day.
• 52% of people have voice speakers in residential apartments. 25% keep the device in the bedroom,
• and 22% in the kitchen;

• 71% of mobile device owners predict that they will use voice search more often in the future.
• In 2020, 30% of web browsing sessions were “screenless” (voice only). This confirms that consumers are interacting with brands online;
• 93% of consumers are satisfied with voice assistants. The benefits that consumers have noted are the ability to multi-task, get instant answers to questions, and make their lives easier.

3. People use voice search to shop.

• Voice shopping accounts for about $2 billion in consumer spending today;
• By 2022, voice will be a $40 billion channel;
• 43% of Internet consumers of different age groups use voice devices to make purchases;
• 51% use an assistant to search for products. 22% of these consumers make purchases directly through voice, and 17% used it to reorder goods.

4. Voice interaction is directly related to local search.

• 76% of smart speaker users perform a local voice search at least once a week. 46% of users perform daily voice searches for information about local businesses;
• 58% of consumers use voice search to find local business information. Voice search is often used to locate and locate local businesses as it is convenient for mobile clients;
• 51% of consumers use voice search to find restaurants. This is the most common voice search business;
• 28% of consumers keep calling the company they searched for by voice.

5. Voice search transforms a request into a phone call and increases their number.

• 84% of marketers say that phone calls have a higher conversion rate and greater order value (AOV) than other forms of interaction.
• Subscribers convert 30% faster than web leads. Calls provide a faster return on your marketing investment.
• Calls are made by people with higher purchase intent.
• Phone call conversation data helps marketers deliver better personalization and increase revenue.

6. Personalization can boost voice search conversions.

• 72% of consumers say they only use marketing messages that match their specific interests.
• 83% of consumers say they need a positive experience to stay loyal to a brand.

Voice search as a usability trend in 2022

In addition to relevance, voice assistants are easy to use. Voice search greatly improves the user experience. As a usability trend in 2022, voice search has the following advantages:

• Faster and easier to apply. Fast request processing – a quick solution to the user’s problem and save time.
• More appropriate to use. For example, while driving a car, typing a command by voice is not only more convenient but also safer.
• Works great on mobile devices. This is the main reason why voice search has become so popular. Smartphones are actively entering and becoming part of everyday life, and most of the verbal requests are made from mobile phones. The concept of voice search started with smartphones and then quickly moved to smart speakers and voice assistants around the world.

According to company research BrightLocal, 56% of voice requests are made from a smartphone.

How to integrate voice search into an advertising campaign?

How to effectively implement the tool in your own business? We have prepared recommendations on how to optimize your site for the growing popularity of voice search.

1. Add long low-frequency keywords and phrases to the semantic core

This is due to the fact that the voice request, most often, is longer than its text counterpart. In addition, long conversational phrases more accurately reflect the audience requirements that consumers use for voice searches. For example, instead of the phrase “ digital marketing course  ”, a person is likely to ask for “ where can I do a digital marketing course nearby ”.

Also, slang and slang phrases or designations of places and areas will help to adapt the semantic core for voice search.

2. Study the interests of the target audience

Voice search helps people find comprehensive answers to their questions. In order to effectively integrate a digital assistant, it is better to know what your target audience is interested in. For this we recommend:

• Use additional services to analyze queries that users enter more often when searching for your product (SerpStat);
• Communicate with managers to identify questions and objections that arise from customers;
• Analyze the popularity of topic queries.

To adapt the site for voice search, it is necessary to develop advertising texts that will cover the questions and problems of future buyers. In addition, we recommend adding a section with current FAQ questions. The content of this page should not only be interesting for users but also written in their “language”. Then the probability of switching to the site from voice search through mobile devices will increase dramatically.

3. Consider “near me” in your campaigns

In order to save time, people try to search for the nearest shops, hotels, cafes or a convenient route using voice assistants. When reaching this audience, it is possible to significantly increase the attendance of offline points. For this you need:

• Set up the extension “Addresses” in Google Ads. This will help show customers your exact location so they can find you faster. You can set the display of the institution’s phone number and put a call button on it. The user will know that your restaurant is nearby, open, and ready to reserve a table.
• Set the address, phone number, and working hours in Direct’s virtual business card and on your Google profile. The client will see your data and get in touch faster. For large cities, you can add the nearest metro station.
• Take advantage of paid promotion through geoservices using your Google my Business account. You can increase the priority of search results, add an individual color of the pin on the map.

4. Optimize content for mobile devices

Analyst Research Hootsuite showed that in 2021 the number of smartphone users was 66.6%, which increases the share of mobile traffic from the entire Internet. Considering that the voice assistant is used more often from smartphones, then optimizing the site for mobile devices is one of the main steps for the successful implementation of voice search.

Conclusion

Integrating voice-search into an advertising campaign opens up new channels for customer interaction. You can analyze the requests and needs of users, which will have a good effect on the SEO promotion of the resource.

It is important to study the target audience and formulate answers in accordance with the questions. The site should clearly respond to them through adapted content. Proper optimization for a voice query increases the position of the site in search results and increases traffic.

Have you been interested in dropshipping for a long time, but don’t know where to start? Then you have come to the right place. This article explains in detail what dropshipping is and how to start a business in this area from scratch. Go!

What is Dropshipping?

The term “dropshipping” is on the lips of many who want to start their own business on the Internet. Dropshipping is the sale of other people’s goods, and in this, it differs from the usual trade. A dropshipper does not need to purchase goods, rent a warehouse, and control delivery. His tasks are to promote products and look for customers. The vendor does the rest.

The dropshipping scheme for online stores is quite simple.

• The seller selects goods from the supplier’s catalog and uploads them to the trading platform – an online store, landing page, marketplace, or group in social networks.
• Adds a markup to the price of the supplier, the size of which determines his earnings.
• Promotes products and finds a client.
• When a customer places an order, the seller sends information about this to the supplier.
• The supplier packs the goods and sends them to the customer.

If the client pays for the goods online, the seller takes the margin from the transferred money and sends the rest to the supplier. If the client pays for the goods at the post office, the supplier throws off the margin to the seller.

Despite its popularity, dropshipping has both advantages and disadvantages that need to be considered. Here are the things you should know before getting into dropshipping.

Dropshipping Benefits

Advantages of dropshipping, which made this way of trading popular.

• Easy to get started – Unlike other businesses that require start-up capital and complicated paperwork, to start an online business, all you need is a laptop and a stable internet connection.
• Low Risks – When you dropship, you don’t risk anything. The only thing to worry about is product quality.
• Low overhead costs – you do not need to pay for the rent of a warehouse or store, hire employees. Your overhead will be much lower than you think.
• Ability to sell multiple products – As a dropshipper, you can sell products from more than one supplier. This means that you have the opportunity to be creative in choosing an assortment.
  This is convenient – since you are doing business on the Internet, you can work anywhere, even lying on the couch.

Disadvantages of Dropshipping

Before you start dropshipping, you need to understand that the separation of concerns with the supplier hides some disadvantages.

• There is no way to control the quality of goods, delivery time, and stock balances.
• Supplier Issues – The supplier can set you up for failure and ruin your reputation due to shipping errors, poor packaging, and slow responses. And unfortunately, you can’t control it.
• Customer Service – You work directly with the customer, not the supplier. So be prepared to patiently listen to complaints, answer questions, and resolve problems if they arise.

Dropshipping: How to Get Started?

To become a dropshipper, you need to decide on the type of product, find suppliers and create your own online store or page on social networks.

1. Dropshipping business idea

For starters, it would be nice to decide what to sell. And do not rely only on your own taste and preferences.

First, determine who you want to sell to – your target audience. Find out the problems your potential buyers have and offer them a product that will help solve them. Thus, you will increase the value of the offer.

Also, note that the item must be valuable to both the buyer and the seller. Analyze the products you want to sell: whether it will bring profit and whether it has prospects.

With a tool like Google Trends, you can check whether the products you choose are up-to-date or not.

2. Supplier search

Use the search to find a suitable supplier. For example, enter “dropshipping suppliers US” in the search box. And if you’re looking for a supplier of specific products, narrow your search to “dropshipping shoes” or “dropshipping cosmetics.” Tip: Scroll through a few pages of the issuance. Most often, providers do not promote their site. On the first pages it is easy to stumble upon intermediaries, and the more intermediaries, the higher the price of the goods.

Do not be afraid to call suppliers, they are usually interested in cooperation. You can also call manufacturers to ask for a list of official distributors or arrange direct cooperation.

Suppliers are also searched on bulletin boards and social networks.

3. Pick a Domain Name

Products are just one piece of the puzzle. Now it’s time to think about how customers will learn about our product.

That’s why we need to make sure customers know where to go when they want to buy our product.

4. Create an online store

So, you already have an address, but what about the store itself? You can create your own online store using WordPress. So the first step is to install it.

Once the WordPress site is successfully created and running, you can start installing the Woocommerce plugin. This plugin will add all the necessary functionality of an online store to your site.

5. Start Promoting Your Online Store

At this stage, you should think about promoting your business. Introducing your business to the world can be done with some digital marketing techniques.

Here is a list of methods you can use to promote your dropshipping business.

5.1 SEO

People are constantly looking for something on the Internet, and if you use search advertising, you will definitely only benefit from it.

One of the most popular methods of search advertising is search engine optimization or SEO . This is a set of actions aimed at increasing the ranking of your site on the search engine results page.

To improve your site’s SEO, you need to understand how a search engine works.

If you implement SEO correctly, your site will start climbing higher and higher on the search results page.

5.2 Paid Advertising (PPC)

There is another way to get your site to the top of the search results page – search engine marketing (SEM). Use this set of activities as one of your digital marketing strategies.

The essence of this method is that you buy advertising space in a search engine, choose a keyword for your campaign, and bid for it, as in a kind of auction. The success of your bid depends on the relevance of the keyword (how it matches the ad) and the value you offer.

To manage such campaigns, Google created a special tool called Google Adwords.

5.3 Email marketing

You can prevent losing customers by keeping in touch with them through email marketing. By now, you are probably wondering how it works.

The first step in email marketing is to build an email list. To get email addresses, you can offer free items, discounts, and other attractive offers in exchange for a subscription.

When you have a list of addresses, you can create an email newsletter – set up automatic sending of emails with your online store news, special offers, generated welcome texts, and so on. This strategy will help you maintain close relationships with your customers.

conclusions

Have you heard for a long time that there is such a remote business format as dropshipping and now you are wondering how and where to start?

In this article, we have detailed each step to start your own dropshipping business, let’s list them again:

• Come up with a business idea;
• Get a domain name;
• Create an online store;
• Think through all the details;
• Promote your store.

That’s all! Good luck and success in business!

The chaos caused by the COVID-19 pandemic, which began in 2020, continued into 2021. And many are wondering what will 2022 bring us? Most likely, this year will be marked by new hopes, recognitions, and gratitude, more meaningful connections being made between people, as well as between brands and people. In 2022, many brands will focus on developing marketing campaigns that put customers first.

In addition, they will put more effort into understanding their audience even better in an effort to improve the user experience and solve user problems. As such, their marketing campaigns will include more targeted, branded, and hyper-personalized offerings.

To achieve these goals, business representatives will launch email marketing campaigns, seeking to get the most out of following several key trends in this direction. Below, we’ll look at 3 major email marketing trends that will shape the evolution of marketing campaigns in 2022 and beyond.

1. Design In The Style Of Minimalism Will “Rule The Show”

Are you familiar with the old cliché “less is more”? In 2022, this rule will be widely used in the development of email marketing campaigns. Maximalist, chaotic, and lacking in harmony design options will gradually disappear from the scene, giving way to clean, minimalist and simple compositions.

The average user receives about 100 emails a day, so it’s no wonder they’re literally overwhelmed with information. The modern user desires to receive emails with clear messages in a readable format. Letters with a predominance of white space, with a “clean” design and clear lines are ideal here.

Do you want to connect with your audience and motivate users to open your emails despite the tsunami hitting their inboxes? Then you should give up too bright colors, complex layouts, and clutter of elements. Instead, opt for subtle color combinations, soft gradients, and monochrome layouts. If possible, use an emotional design that resonates with the heart and mind, but doesn’t go overboard.

Minimize the amount of text content and add more visual content. To keep users interested, surprising, and engaging, dilute the text with visual elements. Use illustrations, photos, and animations that tell your brand’s story, rather than overloading your emails with overtly selling text content.

Awaken users’ curiosity and encourage them to take targeted actions by displaying clear messages and adding unambiguous calls to action. Grab and hold your audience’s attention by adding bold text where appropriate. The main thing is not to overwhelm users with the clutter of information, confusing calls to action, or design elements that look too intrusive.

Take a simple approach: make your users feel privileged, emphasize the uniqueness of your message through eye-catching images and animations. Despite the huge number of emails users receive daily, you still have a chance to surprise your audience. However, for this, it is necessary to use the design style of minimalism. In 2022, it’s time to tap into this trend.

2. Email Interactivity Is Becoming More Important

According to Martech Advisor, interactive content drives a 73% increase in email open rates. In addition, diluting the content with videos increases the number of clicks by 300%. This suggests that the days of boring emails with static content have sunk into oblivion. Modern users need companies to take care of them as individuals, make every effort to interact with them individually. Therefore, interactive emails are the perfect addition to your current email marketing strategy.

Interactive elements in your emails create a sense of personalized content associated with the brand. For example, you can offer solutions to your users’ problems by using surveys, quizzes, questionnaires, or adding special tools (such as an online calculator). Also, include product launch videos, event announcements, or user testimonial videos. Motivate users to make purchases using online shopping tools and checkout forms embedded in emails. Add elements such as a menu bar, carousel sliders, and discount coupons to make it easier to navigate within the email and encourage users to make purchases.

Micro-interactions also generate interest in mailing lists, a desire to click on links and make purchases. For example, you can add an animated button, a swipe/tap feature to your email text, and social media elements so users can save, share, and like your newsletter.

With interactive elements, you will not only provide useful information and encourage users to complete targeted actions, but also give them the opportunity to have fun while interacting with your brand. Such entertainment contributes to the growth of brand awareness, so do not underestimate them.

In 2022, email interactivity will be just as important as simplicity in email design, so don’t neglect this trend to stand out from the competition. A good example in terms of interactivity is Email Uppers which contains a video message at the beginning and in the center of the page. It is difficult to imagine a user who can resist such advanced functionality and such a well-designed letter in general.

3. The Dark Theme Will Continue To Be Popular

According to a 2020 Android Authority survey, about 82% of mobile device users enable a dark theme (in individual applications or everywhere, if it is available). Another 10% of users turn on the dark theme from time to time. This means that more than 90% of smartphone owners use a dark theme in one form or another.

As a result, in 2022, an increasing number of marketers will create emails that are compatible with the dark theme. Its popularity is due to the fact that the displayed content strains the eyes less and is more legible. Therefore, the probability of opening emails that support a dark theme is much higher.

In addition, emails that support a dark theme look more stylish and elegant, which also has a positive effect on the number of opens and clicks, and saves battery power. Emails that are not compatible with the dark theme will look strange and out of date. This can cause spam filters to work, and emails will not reach your audience.

Overall, dark theme support is a win-win for both your brand and your audience, so we recommend implementing it in 2022. Provide support for both dark and light themes to increase the effectiveness of your email marketing campaign.

CONCLUSION

Email marketing has come a long way in the last 4 decades. And yes, this type of marketing has already existed for so long! Email marketing will continue to evolve in 2022, with an increasing number of marketers focusing on features such as personalization, creative visuals, interactivity, and minimalist design.

One of the first and most important steps in creating a website is choosing a domain name. A domain is an online identifier that should match the brand as closely as possible. However, getting a really good domain is not an easy task. When buying a domain name, it disappears from the database of available ones. You can bargain for an already purchased domain by offering a higher price.

Let’s say you managed to find a suitable domain name. However, you don’t have a website yet. Congratulations, you have become the owner of the parked domain. Such domain names are beneficial for both beginners and experienced webmasters. In this article, we will explain in more detail what a parked domain is, how to use it, and how to specify it in your hosting profile.

WHAT IS A PARKED DOMAIN?

A parked domain is a domain name that has already been registered but is not being used by hosting for a particular site or email. To put it simply, this is a purchased domain name that is not in use yet. It is “parked” (reserved) for future use.

Most of the well-known domains link to a specific web page. For example, the hubspot.com domain links to the home page of the HubSpot site. A parked domain links to the “parked domain” page, “but this domain” page, or an advertisement page. Oftentimes, a parked domain doesn’t link to any page. In the latter case, when clicking on the link, a page with the error “this site is unavailable” will be displayed.

A parked domain can also link to the same page as the main one. It is usually called the “alias” of the main domain name.

WHY PARKED DOMAIN NAMES?

If you don’t use a domain, why do you need one then? In fact, webmasters use parked domains for several purposes, which we will discuss below.

1. To keep your valuable domain name

A good domain name that suits a particular site is a very valuable asset. Many webmasters trying to acquire a domain name for a website faced a problem when the best options were already taken. The only way to get a good domain name is to spend hundreds or even thousands of dollars to buy it. That is why many entrepreneurs buy a domain at the early stages of an online project, long before the start of work on creating a website. Given the importance of the role played by a good domain, it should be parked and held until the site is built.

2. To redirect users to the same site through an alternate domain

As mentioned earlier, a parked domain can be used as an alternative to the main one. That is, the parked domain has the same IP address as the main one, and it leads to the same site. Companies often acquire multiple parked domains with similar names. For example, for a site with the main domain product.com, you can register several similar parked domains:

• getproduct.com
• product.org
• product.co

The domains listed above are set as aliases for the main product.com. The main goal is to ensure that a user who has incorrectly remembered the main domain will end up on the correct site. In addition, using multiple parked domains with similar names can improve the effectiveness of marketing campaigns.

Reserving aliases as alternate domain names is an effective way to prevent cybersquatting. In simple words, cybersquatting is the deliberate acquisition of various variations of the main domain name of a particular company for their subsequent sale to the same company. Since cybersquatters can use alternative domains as they see fit, this can ultimately undermine the credibility of a particular brand. Acquiring several similar domain names at once and connecting them to the site will prevent such problems from arising.

3. For subsequent resale

Since domains are in high demand, many individuals and companies make money by reselling them. However, the domains remain parked. If the ideal domain name for your business is already taken, most likely someone wants to make money by reselling it.

4. To keep the domain until the moment when it expires

If you want to close a site for one reason or another, unlink the domain name from the site’s IP address and save it until expiration. This will prevent anyone from using it until the end of the tenure.

HOW DO I PARK MY DOMAIN?

Would you like to park your domain so that someone else won’t buy it or use it as an alias? The parking process is similar to a regular reservation. First, make sure that a specific domain is available for purchase. The easiest way to check is to enter the domain you are interested in in the URL field in the browser. If a domain does not link to a specific site, chances are it is available for reservation or has already been parked by someone.

The next step is to perform a “WHOIS” search. With the help of ICANN tools, you will find out if a domain is owned by anyone, who owns it, as well as a lot of other useful information. If the perfect domain for your business is already taken, check out the different top-level domains (eg .org, .net, .co, or .io). If the domain is still available for purchase, contact your domain registrar and buy a domain.

After the purchase, the domain is considered to be parked. You can simply renew the domain owner and not use it, or you can link it to a live site (use it as a pseudonym).

How do I create an alias for a domain name?

An alias is an alias for the primary domain name that links to the same content (site) as the primary domain. For example, getproduct.com can serve as an alias for product.com. Regardless of which option the user enters into the address bar of the browser, he will be directed to the same web page. You can set aliases in the server control panel, for example, through cPanel (a popular control panel for hosting accounts on OS Linux). To create an alias via cPanel, follow these steps:

1.Log into your cPanel account.

2. In the main window, under the Domains tab, select the Aliases option.

3. In the text box under the Create New Alias ​​tab, enter the domain alias and click the Add Domain button. As a result, a new parked domain will appear in the list of aliases. You can set up a redirect for each alias, remove any alias.

According to the cPanel hints, for the added alias to work, the new domain must refer to your hosting nameservers. If you do not provide this, the site will not load when navigating to the alias domain.

DOMAIN NAME PARKING SERVICE

Use a domain parking service to cover your domain maintenance costs. This service is free and is offered by many domain name registrars. Plus, it allows you to monetize your domain. The registrar creates an ad page for your domain to link to. The owner and the registrar share the advertising revenue among themselves.

While it is simple and convenient, parking services are not for everyone. This is because your domain will link to an ad page. Anyone who finds out about your company before you launch the site will see this page instead of the expected one. You have no right to decide how many advertisements and what content will be displayed on this page. Ultimately, your business’s reputation can suffer. While domain parking services help cover some of the costs, they should not be considered a long-term solution.

COMPARISON OF ADDON AND PARKED DOMAINS

Finally, let’s take a look at how addon and parked domain names differ from each other. Both of these options are available to cPanel users. Despite the apparent similarities at first glance, addon and parked domain names are used for different purposes.

A parked domain is any domain name that is not associated with any unique website or online service. It may not be associated with a specific page or serve as an alias for the main domain. An addon domain is used to navigate to a separate site that is not linked to other domains. By adding an addon domain to cPanel, you can manage the settings of several different sites through one control panel.

In simple words, parked domains are several variants of one domain for a specific site, while addon domains are different domains for different sites. Both the former and the latter are accessible through a single cPanel.

DO YOU HAVE AN ADDITIONAL DOMAIN? PARK IT

As you can see, there is nothing difficult about the term “parked domain“, since, in fact, this is a registered domain name that has not yet been used. This does not mean that a parked domain is useless. First, you can reserve it until your site needs it. Secondly, with its help, you will “catch” additional traffic (users who have entered a similar domain name by mistake). If you have come up with a unique domain name, and it has not yet been reserved by anyone, do not miss the opportunity – park it. And you will make a decision regarding its further use later.

Let’s say you have your own business and you launched a company website. You have two tasks: drive as much traffic to your site as possible and increase brand awareness. You probably know about such a popular tool as search engine optimization (SEO). Also, you should know that having good links back to your site is one of the three most important factors that affect your search engine rankings.

This means you need to get as many links to your site as possible. Given the industry in which your company operates, developing and implementing a link promotion strategy can be a daunting task, especially if you are a small or medium-sized business. After all, your competitors may be large corporations with virtually unlimited financial and human resources. It may not even be the size of your competitors, but the fact that they have found effective ways to generate a large number of links. And you may be tempted to get as many links as possible, no matter where or how you find them.

However, not all links work the same. Focusing only on the quantity and neglecting quality can seriously harm your business. Therefore, first and foremost, focus on building quality link building. We decided to share some helpful tips for building a link portfolio to effectively promote your business.

HOW TO CREATE QUALITY CONTENT TO GET BACKLINKS

The higher the quality of the content on your site, the more likely you are to receive organic links rather than artificial backlinks.

Small and medium-sized businesses that do not have enough time and resources to develop high-quality content can outsource its creation. Although the services of freelance writers are not cheap (from $ 45 per hour and even more), by contacting professionals in their field, you will receive quality content as soon as possible.

1. DEVELOP RELEVANT CONTENT

When creating content, think about how long it will remain relevant. If your content is focused on solving a problem that can quickly disappear from the visibility of your audience, it will have a very limited effect on the link-building process. Therefore, always consider such a feature as the relevance of the content you create.

Don’t let your posted content go out of date. Try to make your published content so that you can easily make changes to ensure that it is up to date. The ability to update your content underlines your expertise. Moreover, it is the simplest way to develop new content with minimal time and money.

Try to check your published content more often. Is it still relevant and valuable? And also timely restore or replace links that stopped working.

2. BECOME AN EXPERT IN THE FIELD IN WHICH YOUR BUSINESS OPERATES

People often cite expert opinions. By publishing quality, authoritative, well-structured content, you will position yourself as an expert in the field in which your company operates. It will motivate other authors to create more organic links to your content. Moreover, you will be able to insert quotes into various materials published on other sites, thereby gaining even more opportunities for creating backlinks.

Building relationships is also a testament to your competence in a particular area. By working with reporters and representatives of organizations working in your industry, you will strengthen your status. If they need a source for a citation, they will most likely turn to you.

Maintain your good reputation by using an effective backlink-building strategy by controlling who is linking to your content. If you receive links from less reputable sources or spammy sites, the effect will be the opposite.

3. EMBED IMAGES, ANIMATIONS, AND VIDEOS INTO YOUR CONTENT

The average Internet user is unable to keep his attention on this or that object for too long, and the so-called “user’s attention time” is decreasing every year. Therefore, the content you create should grab attention. You will achieve this effect by diluting the text content with visual objects (pictures, animation, video).

If your content contains infographics, images, and videos, the likelihood of a user following a backlink following your prompts is significantly higher than if there was only text in front of him. Beautiful and high-quality images attract the attention of users, making it possible to quickly evaluate the content of a text article. Choose your visuals responsibly. For example, stock images have much less impact than unique images that are directly related to published material.

Undoubtedly, you want those who link to your content to indicate the source of the information correctly. Do not neglect this rule when using images or videos obtained from third-party sources.

4. REUSE YOUR CONTENT

Regardless of the way you create content, you have invested certain resources in it, namely: spent time and effort on research, writing text, creating graphic elements. Use resources as efficiently as possible by repurposing content that has already been created. You will spend far less time and money making changes to use the content for other purposes than creating new original material.

There are many ways to reuse already published content. For example, you have done the research and obtained data that you did not use in any material. They come in handy for new content. Find a different approach to the problem, building on the materials already created. Use the images already published on the site for posting on social networks.

However, content reuse is not simply about copying the same content for posting on different platforms. You still need to create unique, high-quality content that doesn’t duplicate existing content verbatim. However, by building on the work you’ve already done, you can create new content much faster and more cost-effectively.

SEO STILL PLAYS AN IMPORTANT ROLE

The better you understand the principles of search engine promotion, the more effective your job of generating backlinks will be. Most of the search results will forever remain out of sight of Internet users, therefore, if you are not included in the TOP-3 search results, the probability of going to a page on your site is extremely low. However, if you are in 1st, 2nd, or 3rd place in the SERPs, your chances of success increase dramatically. So, the probability of clicking on links located in the search results in the 1st, 2nd, and 3rd places are distributed as follows: 30%, 15%, and 10%, respectively.

Also read: Intent and SEO: a Quick Guide 2021 | DigitalGrowthWorld

Key phrases used correctly are still one of the key factors to consider when ranking. By increasing your site’s page rank by using high-frequency keywords, you increase the likelihood that users will link to your content.

While this is not directly related to link building, you must ensure that your site is protected from hacking. The security of an Internet resource plays an important role for any company seeking to maintain its reputation and expand its audience. Modern hackers exploit vulnerabilities in SEO strategies for subsequent attacks. Therefore, as your campaign to increase the number of backlinks expands, remain vigilant to prevent attackers from using your resources to their advantage.

Building an effective backlink generation strategy isn’t just about getting links from any source. You have to think carefully and plan everything, spend time and money on creating quality content that people will want to cite and link to. Every company’s investment in developing high-quality content is sure to pay off.

SEO promotion of Internet projects continues to develop at a rapid pace, introducing new optimization strategies. Even if SEO specialists don’t offer something completely new, they are improving the old methods that still work. In this article, we will highlight 8 search engine optimization trends that are having a significant impact on the development of the SEO industry.

1. Voice Searches Are Gaining Momentum

Did you know that voice search accounted for about 48% of all searches in 2019? And the percentage of voice queries to text queries is constantly increasing. To improve the relevance of search results for voice queries, Google has invested in projects such as BERT, RankBrain, and Knowledge. RankBrain and BERT technologies are designed to improve search engine “understanding” of voice queries. As for the Knowledge Graph, this online service is necessary for establishing relationships between various entities, such as objects, geolocations, and others. The question is, how can you leverage this trend in search engine optimization to benefit your online project?

First, you must understand that you will not be able to directly optimize your site for the above new Google technologies. However, you can optimize it for voice searches. Here are some tips to help you with this:

• sign up for Google My Business if you don’t have an active account yet;
• optimize the loading speed of website pages;
• get as many backlinks as possible (link building);
• add site schema markup;
• provide answers to frequently asked questions;

Try to keep your answers short as the average length of a voice query is 29 words.

Use Ahrefs’ Keywords Explorer to find out exactly what questions people are asking through a voice search tool. Having analyzed the queries of an interrogative nature, you optimize the content of your site specifically for voice queries.

2. Image Search Will Be In High Demand

As you know, images play an important role in search engine optimization. By using optimized images, you will be able to drive more traffic to your website. Surprisingly, this already pretty old SEO tool is still relevant, as the number of image searches is constantly increasing.

So how do you optimize your SEO for image queries? To begin with, the basic image-based promotion strategies haven’t changed significantly. However, SEO using images opens up even more possibilities for the webmaster, as the number of searches has increased significantly (especially with the use of Google Lens, a technology that allows you to search using a smartphone camera). For example, if a potential customer points the device’s camera at a product, they will have access to detailed information about it.

In addition, Google uses images of products posted on websites to find information about them. For example, if you enter the search term “baseball cap with horns,” the search results will display mostly images from online retailers. By using image optimization strategies such as adding alt tags, correct image file names, and product markup schemes, you will increase your chances of hitting the top positions in search results for queries related to your niche.

3. Search Intent Continues To Play An Important Role In Queries

The search target is the real reason for looking for this or that information. To explain this term better, here are some examples. Let’s say you entered the query “digital marketing institute in Varanasi“ into a Google search box. This request has an educational search purpose. If the query looked like “buy a piano,” then the target would be purchasing. However, if the user enters the query “map generator”, it will be difficult to determine the search target, since this query does not contain a keyword that clearly indicates the search target.

On the one hand, such a query can serve a learning purpose, as some people want to know how the map generator works. On the other hand, there are people interested in purchasing this tool. Either way, search target plays an important role in SEO. To follow this trend in search engine optimization, you must create quality content that fully matches your search goals. Figure out how to optimize your existing content for a specific search goal. To do this, analyze the search results and pay attention to what type of content the search engine ranks for certain queries. Draw conclusions and create content based on them.

4. The Number Of Requests With Zero Clicks Is Constantly Increasing

Zero click searches have both positive and negative characteristics. The positive side is that people can receive instant information in the form of a piece of text. Therefore, there is no need to navigate to a particular page. The negative aspect of zero-click queries is that they do not increase website traffic. It is noteworthy that the number of such requests will gradually increase. This is due to the desire of Google and Yandex to provide the simplest and most comfortable search for information on the Internet. This is why popular search engines are gradually increasing the efficiency of search engine algorithms aimed at extracting the required pieces of content from the pages of sites and displaying them directly on the page with search results.

What are the prospects for using this trend in SEO strategies? You will not be able to influence the fact that the number of requests with zero clicks will continue to grow. However, we do have an effective keyword tip that you should avoid when optimizing the content you publish on your site. In simple terms: don’t waste your time on keywords that don’t generate clicks. For example, if Google highlights a piece of content for a specific keyword, it won’t do you any good. However, this is only true if the snippet fully responds to the user’s request. If the fragment of text highlighted by Google and Yandex gives only a partial answer, and for more information, you need to visit your site, then such a keyword is of some benefit.

5. Mobile Compatibility Will Become Critical

Google began using mobile compatibility as a key ranking factor back in 2015. In 2019, Google began to prioritize mobile-optimized sites. Statistics show that at the beginning of 2021, 70% of indexed sites use a mobile-first approach.

How to capitalize on this trend in SEO? First of all, make sure that your site has switched to mobile indexing. You can find out using the Search Console tool. Go to the Settings section and see the Indexing Crawler report. If the “Google Smartphone” indicator is displayed, then your site is configured for mobile indexing.

If your site uses a responsive design, you can easily enable mobile indexing. However, if it has a complex structure or was specially designed for mobile devices (an additional version of the site with a dedicated subdomain), then you need to check if there are any differences between the main and mobile versions. Also, check your robots.txt file for alternate rules, site navigation, page load speed, and internal linking.

6. Good Ux Will Be A Top Priority

Google only ranks pages with user satisfaction content. The search engine uses certain metrics to assess how well the site and the displayed content match the user’s request. These metrics include the following: the presence of SSL encryption (HTTPS protocol), compatibility with mobile devices and the convenience of viewing content on small displays, the absence of intrusive ads. An additional metric, more recently, is Core Web Vitals, a set of three metrics that measure user experience. These indicators include:

• The delay at the first data entry is the response time of the site page to the first interaction with it. On average, this should be around 100ms.
• Cumulative Layout Shift – How often an unexpected layout shift occurs (no more than 0.1 times).

The largest amount of content (what part of the main content of the page is displayed on the device screen).
You can use the PageSpeed ​​Insights tool to check the values ​​of these parameters for any page on your site.

Review the Core Web Vitals report in Google Search Console to find out which pages need optimization.

7. Traffic Growth Thanks To Google Discover

Google Discover is a personalized mobile feed that displays the content of interest to the user. It is populated with information taken from Google services such as search results and YouTube. In addition, Google Discover takes into account the location data and topics that the user is interested in.

This trend in SEO is of some benefit to web project owners, as Google Discover is capable of generating large amounts of traffic. Especially if you’ve done quality search engine optimization on your site to get traffic directly from Google’s SERPs. You’ve spent a lot of time and effort implementing on-page and off-page search engine optimization strategies, developing optimized content, writing attractive page titles, and link building. However, you can improve the effectiveness of your website promotion campaign with a few tips for using Google Discover:

• adhere to Google’s guidelines for using the Google Discover service;
• make sure that mobile indexing is enabled for your site;
• check the loading speed of the website pages;
• create attractive page titles;
• publish high-quality and relevant content;
• use optimized images;
• adhere to the EAT principles.

8. Compliance With Eat Principles Will Become A Necessity

EAT is an abbreviation formed by three English-language words. sound like “expertise”, “authority” and “reliability”. Please note that EAT is not a ranking factor. However, Google reviews sites against these guidelines in three steps:

• evaluation of search results by experts on the quality of search;
• providing feedback to identify signals consistent with the EAT principles;
• making appropriate changes to Google search algorithms.

To ensure your site is in compliance with the EAT guidelines, follow these steps:

• update content regularly;
• check the published content for the accuracy of the information contained in it;
• cover topics that you know 100% of;
• try to get as many views as possible;
• generate as many backlinks and mentions as possible.

CONCLUSIONS

Always keep up with the latest trends in the world of CEOs. As this industry is growing at a rapid pace, you run the risk of missing important changes and being left behind by your competitors. Follow the above 8 trends to stay high on the SERP.

Marketing is an integral part of any business development strategy. It plays an important role in increasing brand awareness, attracting customers, increasing sales, and scaling the business in general. Through marketing campaigns, people learn about the products on offer and the role they can play in their lives.

In fact, marketing turns a business into a two-way street by attracting leads. Thanks to marketing, companies create a solid foundation for their business, adapt all its key aspects, and enter into a dialogue with consumers. It also includes effective strategies for interacting with your audience to build a positive reputation over a period of time.

Every company strives to optimize its marketing strategies to make them simple and affordable. However, many business owners are looking for simpler routes and opt for fast advertising, which is quite expensive. Instead, you can use the more creative approach suggested in 11 Tips for Business Growth.

1. LAUNCHING THE TRIAL VERSION (BETA VERSION)

This technique is used by many companies. Before launching a finished product, they release a beta version to the market. As odd as it sounds, the trial version can stimulate increased demand for a product or service. After receiving the beta version, the consumer will be able to evaluate the main characteristics of the product. Use the beta to build your primary user base, and then develop a marketing strategy to promote the finished product. Since many people will be interested in the product and want to try it, you will create an atmosphere of exclusivity in what you have to offer.

Every beta test participant will feel like an “insider” who was one of the first to gain access to the product. By doing everything right, you will build a loyal audience thanks to the so-called word of mouth long before the launch of the finished product. You can use Product Hunt and other online services to launch a beta version of a product.

2. FORUMS

The simplest way to build a loyal audience is through marketing forums to promote your business. On the forums, you can interact with representatives of other companies, including those in your industry, as well as with marketing professionals. The more often you communicate with business representatives, the more useful experience you can learn and use for the organic development of your company.

By applying an effective marketing strategy, you will be able to participate in various discussions on forums, share your knowledge and experience, and attract the attention of stakeholders. If you do it right, you will get an audience that will remain loyal to you for a long time.

3. PLATFORMS FOR POSTING CONTENT

If you want information about your product to reach a wide audience, post it in reputable publications. Try to keep abreast of all current trends and draw up detailed reports for their subsequent publication in advertising publications. Cover topics such as public relations, branding, career opportunities, digital marketing, key events in your industry, case studies, business strategy guides. To make your product marketable and popular among the elite industrialists, highlight its value in editorials, newsletters, and other publications.

4. POSITION YOURSELF AS A USER OF YOUR OWN PRODUCTS

People trust real actions more than simple words. No matter how loudly you advertise your product, the real effect will only be achieved when you show how you use it by your own example. Become the main user ambassador for what you have to offer. By doing this, you will not only set an example for others, but you will become better aware of all the advantages and disadvantages of your product, which will help you make the necessary changes.

5. USE REFERRAL PROGRAMS

One of the simplest and most affordable marketing strategies is still word of mouth, which works with repeat customers. About 78% of B2B businesses use this social media marketing trick to maximize their results. Referrals can be experienced users of your product, spreading information about it through their relatives and friends, thereby helping you to expand your customer base. You can reward referrals by offering them a reward for each new customer. To use this trust marketing technique as efficiently as possible, we recommend using special referral platforms such as GrowSurf and others.

6. RUN CONTESTS AND EVENTS

One of the best ways to build brand awareness and build an engaging audience is to run contests that prize your products. Through competitions, companies research the market and study their competitors. Run contests around a variety of holidays and events such as Valentine’s Day, Organ Donation Day, and others that match your niche. In addition, conduct direct surveys to get information about the preferences of your target audience. As a result of the competition, play out several variants of prizes to choose from.

Also Read:  Keyword Research: A Guide for 2021

One of the most effective options for the competition is a quiz that combines simple and difficult questions. So you will attract the audience to your brand, interest in its various aspects. Another good option is a social media contest, during which participants must upload their photos with your product. So you can get more information about your customers, attract even more new users through social networks.

7. PLAY CASH PRIZES

Perhaps there is no better incentive to attract an audience than real money. Offer your customers cash rewards for every new user they refer. Your clients can do it in any way: from registering on your website and downloading a mobile application to publishing an opinion about your company on social networks. By starting to reward users for these simple actions that help promote your business, you will contribute to the formation of interest in your company and its products. This marketing technique is characterized by high-performance indicators at low financial costs.

8. FORM A NETWORK OF LIKE-MINDED PEOPLE

Build a community of interested people from a variety of industries by hosting meetings, conferences, exhibitions, and public events. So, you can find potential customers and investors to whom you can present the product, talk about its prospects, as well as plan for further brand promotion. Using this marketing technique, you will not only establish contact with potential clients but also be able to use the services of developers, designers, accountants, content marketing specialists who will help you in the further development of your business.

9. PUBLIC PAMPHLETS

Another great way to increase your brand awareness is by distributing brochures, brochures, badges, and stickers. Study your audience and design flyers with 4 important principles: attention, interest, desire, and action. Add elements to motivate potential customers to take the targeted action by artificially creating a sense of urgency. Provide an easy way to interact with your company through a website or a convenient mobile application.

To correctly implement this strategy, use the services of a professional copywriter, designer, and distributor. To improve the effectiveness of this technique, try to convince the recipients of the flyer that signing up for your product does not pose any risks by providing a money-back guarantee. The more effectively you distribute these flyers, the better the response from the audience will be. Also, to make your product more memorable, place promotional images on displays, billboards, and walls.

10. RUN SOCIAL CAMPAIGNS

Various social campaigns (informing about the availability of donor services, helping starving children, preventing pollutants from entering drinking water, etc.) will help attract attention to your brand from well-meaning customers. By associating yourself with one or another socially oriented activity, you will position yourself as a socially responsible company. In addition, you will enlist the support of ordinary people. During events, hand out T-shirts with your brand logo or flyers with information about how your business relates to the event. This will build an audience that you can later convert into customers.

11. VIRAL VIDEOS

The number of users of social platforms such as Instagram, YouTube, Facebook, and Twitter is increasing every day. Creating interesting videos is one of the most effective marketing techniques. About 81% of companies use video marketing tools to create a visually compelling image of their product, as well as explain its key properties. Fill your videos with humor and use artistic exaggeration to spread them to a wider audience. If your video goes viral, your brand will be talked about in all social circles. A viral video created by Intel is a good example.

CONCLUSIONS

Marketing goes far beyond using paid advertising. Use the strategy to promote your brand and increase its awareness using the techniques described above and your business will start to grow at a rapid pace.