Link building for e-commerce is an important yet complex element of SEO that delivers the most value. The best link strategies use thoughtful content plans to increase the visibility of landing pages. This article introduces some of the most effective link-building techniques for e-commerce sites.

HOW DOES LINK BUILDING WORK?

Link building is the process of getting other sites to link to yours. Search engines count links as relevance, authority, and trust points, which together increase domain and page authority. When used correctly, link building improves SEO for e-commerce projects.

The process of attracting links, as opposed to buying them (black hat optimization, due to which sites can be banned in search engines), takes time. Not all links are the same.

A link from a CNBC-level site will have more impact than a mention on the portal of a new startup.

Getting high-quality links is difficult, but they are necessary to achieve high positions in organic search results.

5 BEST LINK-BUILDING STRATEGIES FOR E-COMMERCE

Implementing the best link strategy for your online store will give you the opportunity to get on the first page of the search results, and not get lost somewhere in the back of the search engines.

1. Create a blog

Blogs are great content marketing tools that allow you to post link-worthy content. Successful link building is possible through the development and maintenance of relationships with partners. Remember that blogs increase trust and credibility by moving users through the marketing funnel. They are not meant for hard selling.

Read More: 5 Tips For Creating An Seo Optimized Website

If you’re just getting started, blog about an industry or product, not your brand. Use it as a platform to create a network of useful acquaintances. Connect with bloggers, influencers, and established companies whose links will be valuable.

By building useful connections, you will find natural link growth with mentions of your products.

Depending on your industry, you can also pay influencers to create sponsored content about your product or send out press releases to reputable publications. The latter is very effective in the fashion and design industry, but companies from other industries (for example, suppliers of agricultural equipment) can turn to niche online publications.

2. Create a FAQ section

Frequently Asked Questions (FAQ) sections are link assets that provide solutions in a particular industry and drive targeted traffic to websites. They improve SEO rankings immediately as Google algorithms prioritize pages focused on helping users get the information they need.

Perhaps the most beneficial benefit of FAQs, aside from their obvious purpose of educating consumers, is that they are suitable for long-tail keywords. Such keywords are more difficult to use in blogs or SEO-oriented texts, but they are ideal for FAQs.

Frequently Asked Questions (FAQs) solve problems, so these pages rank higher in search engine results, increasing your site’s visibility. Theoretically, when users enter relevant queries, they will stumble upon your post. In addition, people are more likely to share similar content on social networks, blogs, and forums, which contributes to link building.

3. Build partnerships

Let’s say you have already turned to all your friends who can help promote your product. In this case, it is worth considering launching an affiliate program with individual brands and businesses. Affiliate marketing is a method of paying people to promote your product in the form of commissions for each customer they refer.

In e-commerce, affiliate marketing provides an opportunity to generate up-sells through user-generated content, especially through influencers. This is a great link-building strategy as it increases revenue, brings organic traffic to your site, and generates links.

If you select the right partners, you will attract high-quality links.

This way of link building in eCommerce does not always directly affect rankings, but it increases visibility and drives traffic to your store, which leads to more backlinks. The only difficulty lies in choosing the right partners and ensuring that the deal is profitable for them.

4. Promote top sellers

All internet marketing strategies require focused effort. Link building is designed to increase the number of mentions of your company or products on other sites. With that in mind, you should focus on your top sellers before switching to others.

Make sure that the content on these product pages includes keywords to drive as many visitors and conversions as possible. Make sure your compressed images are high quality and realistic so you can meet customer expectations (there’s nothing worse than getting a product that looks nothing like the picture).

Conducting surveys and competitions with prizes helps to increase traffic to your site and build up a link mass – especially if users have to repost on social networks to participate. Word of mouth is one of the oldest and most powerful forms of marketing. It can introduce potential customers to your product, increase awareness, and increase traffic.

5. Befriend influencers

The best link-building strategies for eCommerce include sponsored product reviews. Contact the right bloggers and influencers in your niche and see if they would like to review your product. Typically, bloggers receive sponsored review products for free in exchange for promoting them.

It is important to remember that they are not required to give positive reviews.

The purpose of sponsored reviews is to introduce your product to untapped markets and increase awareness.

We hope that your product is good, then the reviews will not disappoint you. Please note that for influencers with a small audience, the product itself is enough as payment. Large bloggers and some publications may require money for a sponsored review.

CONCLUSION

The best link-building strategies for e-commerce involve cultivating long-term relationships and creating link-worthy content. Learn Search Engine Optimization Marketing From #1 Digital Marketing Institute Varanasi, DigitalGrowthWorld

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If you want to know everything about the operation of your site and its effectiveness, then Google Search Console will help you with this. In this article, we will tell you what kind of service it is, how to work with it, and why it is really so necessary when working with SEO. Spoiler alert: all aspects that affect a site’s ranking can be checked with this tool. This includes the relevance of the site user’s request, how long the resource takes to load, possible technical errors, and many other nuances.

The article is primarily useful for entrepreneurs who want to understand for themselves how well their site works.

Why do you need Google Search Console?

Google Search Console is a free service with which you can get information about how your site is presented in Google search results, optimize content, and eliminate possible problems. It is not necessary to register for this service in order for your site to be included in the Google index. However, it will allow you to learn how your resource is scanned by our systems and improve its interaction with them (this is what the help says, and we strongly advise you to read it).

Thanks to GSC you can:

• see what resources link to your site;
• analyze how the resource works on different devices;
• find out which pages are not indexed;
• find inefficient pages and their loading speed;
• View the ranking of the site for various key queries;
• identify the keywords thanks to which users of the site found it in the search engine.

This list is far from complete, so in the article, we will reveal the possibilities of SC.

Installing and configuring Google Search Console

It will not be difficult to enter a site in SC. After going to the service site and registering in the Google “account”, you need to choose an option from two types of resources. The first is a domain resource, the second is a resource in the URL prefix.

It is worth noting that for the first option, URLs with any subdomains (m, www) and protocol prefix (HTTP or HTTPS) will work, while in the second option, the URL must be specified or have a specific protocol prefix. An important point is the method of confirmation: in the version with a domain resource, only DNS can be used to confirm, while in the remaining version, various confirmation methods are possible.

Then you should confirm your rights. To do this, you need to enter the domain name, copy the text entry, enter the entry in the DNS configuration of your domain, and click confirmation.

If you want confirmation of rights with a prefix, you need to enter the site address and choose one confirmation method from several.

The program itself recommends confirming rights using an HTML file. You just need to download it and add it to your site.

How to use Google Search Console

So, the first question you will ask yourself, for sure, will relate to the capabilities of this console. What can she do?

Pretty much anything to do with tracking your site’s performance on Google.
Once you have verified ownership of the site, you can explore it using GSC services and tools.

On the left you will see a number of tools designed to test the performance of the site:

Let’s consider each of them separately.

1. Overview

By default, the main screen in the Google console will be “Overview” (Overview). Here you will see general information about the performance of your site, a coverage report (which will be discussed a little later), and information about problems that have arisen with the site.

This is the most suitable panel for daily monitoring, looking at which you can easily and quickly check if everything is in order.

2. Performance

As the name suggests, this GSC feature will provide you with data on the overall performance of your site on Google. In other words, in this section, you can find out how well you are doing with the volume of incoming traffic and the number of views.

You can track relevant search queries, see what share of visits are on mobile devices and what share is on desktop, what country your visitors live in, and track the CTR level of Google search results.

Just like the “Overview”, you need to visit this section regularly. This will allow you to understand how many people visit your site every day.

3. URL Inspection (URL Inspection tool)

With this tool, you can thoroughly immerse yourself in the search engine optimization of your site, and understand the SEO of each individual page to the smallest detail. This is a great tool for finding and investigating indexing errors if you suddenly notice a change or decrease in page performance. Just enter a specific page URL:

After that, you will receive a small report on whether the page appears in Google search results, whether it is crawled and whether it is mobile-friendly, that is, whether it is viewed well on different devices.

You’ll likely use this section less than the previous two, but it’s perfect for browsing the web that you suspect is detrimental to your SEO efforts.

4. Coverage

In the next block called “Index”, you will see the “Coverage” tab. Here you can find any problems with the indexing of pages on your site with recommendations on how to fix them:

Tip from Google: If your site has less than 500 pages, you don’t need to use this feature.

5. Sitemap files (Sitemap)

The next section is where you can get started with submitting your site’s XML sitemap. Although there are a lot of people who claim that a sitemap does not help and even harms SEO strategy, you still need to send one sitemap. A sitemap exposes your site’s structure and layout and helps Google crawl your site more intelligently and thoroughly. Since Google bots have a “crawl limit”, a sitemap can help you prioritize the pages you’d like to see indexed and organize more efficient crawls.

Luckily, using the Google Console, you can easily submit a sitemap for review:

You can update your Sitemaps as needed by resubmitting them to Google.

6. Mobile Usability

This feature will let you know which pages of your website are not displaying correctly on mobile screens. This is a great tool to make sure that your visitors accessing the site from their smartphones get the best possible user experience

7. Security issues

As the name suggests, this is where you can generate a report of any security issues that you have with your site. As a rule, all kinds of viruses and hacker actions (hacking) represent a security problem.

9. Links

With GSC, you can see which sites link to your site and which pages they link to. Considering that link building is one of the main success factors in SEO, this is an incredibly useful section.

GSC is an essential tool for SEO specialists or site owners

With the help of GSC, you can independently analyze the actions of an Internet resource. This is a very convenient and understandable tool for the development and improvement of the site.

With its help, you can view:

• the behavior of the semantic core;
• which affects site traffic;
• what is the position of the resource in the Google search results;
• there are errors in the data.

This is a free service from Google, it will be able to quickly answer the questions that interest you. We advise you to check the resource once every 7-10 days for deficiencies and corrections in all GSC headings. It is especially important to check the e-mail linked to the program, because the search engine sends important information there, analytics about the effectiveness of the site.

Conclusion:

Again, if you’re serious about SEO and content marketing, you should definitely connect your site to the Google Console. This will give you a huge advantage over those competitors who rely on the notorious “maybe” in the optimization process.

Thanks to all the tools described above, you will have at your disposal all the metrics necessary to optimize the resource, increase its rating, and increase traffic.

However, you need to understand that attracting visitors to the site is only half the battle. It is also necessary to organize a competent process of converting visitors into regular (paying) customers. To do this, you also need to do optimization, not SEO, but conversion optimization.

Digital marketing is an important resource that organizations can use to promote their products or services. The career provides a range of employment opportunities, such as working in a company’s internal marketing department, in a digital marketing agency, or as a freelancer.

Learning more about freelancing as a digital marketer can help you decide if this is the right option for you. In this article, we define what a freelance digital marketer is, explain how to become a freelance digital marketer, discuss some of the benefits of this career, and provide tips for finding work in this field.

Who is a freelance digital marketer?

A freelance digital marketer is a digital marketing specialist who works remotely with various clients. They often work under a contract or on a project to complete digital marketing-related tasks. While they may specialize in a particular aspect of digital marketing, many of them have experience in multiple areas such as:

• Consulting
• Content Marketing
• Digital Analytics
• Advertising mailing
• Graphic design
• public relations
• Paid advertising
• Search Engine Optimization (SEO)
• Social networks

Freelance digital marketers can choose which services they want to offer to their clients. Their responsibilities may also vary depending on the specific project or contract with a specific client. While specific responsibilities may vary, some common responsibilities of freelance digital marketers include:

• Selecting, setting, and tracking key performance indicators (KPIs)
• Creation of original content for blogs, websites, and social networks
• Develop and implement unique digital marketing strategies
• Interaction with the target audience of their customers
• Implementation of campaigns to improve the ranking of their customers in search engines
• Improving online stores to encourage purchases
• Conducting paid advertising campaigns on social networks and search engines
• Managing your customers’ social media accounts
• Preparation of related materials such as promotional materials and graphics
• Promoting the unique brands of your customers
• Researching and writing case studies and white papers
• Conducting webinars or training on digital marketing

How to become a freelance digital marketer

Here are the steps you need to follow to become a digital marketing freelancer:

1. Develop your skills

Develop your digital marketing skills. This may include earning a degree in a related field such as marketing, communications, or public relations, or completing professional certifications. It is also often helpful for freelance digital marketers to have some professional experience before looking for freelance work. Explore opportunities to develop your digital marketing knowledge through internships and entry-level positions.

2. Create your brand

Determine how you want to present yourself to potential clients. Think about what services you want to provide and what you want customers to know about you. Developing your brand may also include choosing a name if you want to freelance under the company name and creating a logo to use.

3. Check out the requirements

Learn the requirements to work as a freelancer or self-employed professional where you live. Some states may require you to obtain certain permits or licenses depending on the type of work you do, especially if you plan to run a business. It can also help you know what taxes and fees you may have to pay as a digital marketing freelancer.

Also Read: 7 Simple Digital Marketing Hacks For 2022

4. Set your rates

Select the type of rates you want to charge, such as per project or per hour, and set the rates you plan to charge your customers. Think about your previous experience and the value you can offer your customers and determine the minimum amount you need to earn each month to be able to pay your bills. It may also be helpful to look into freelance rates for digital marketers with experience comparable to yours.

5. Create a website

Create a website to sell your services to potential clients. Be sure to include information about yourself and your authority, and highlight your experience and how clients can benefit from working with you. Make sure your website has ways for potential clients to contact you and a portfolio showing samples of your previous work.

6. Use your network

Alert the professional network of your desire to start freelancing. Ask if they know anyone who might be looking for experience in digital marketing. Consider contacting people you have previously worked with to let them know about your services.

7. Find potential customers

Look for potential clients to work with and seize opportunities to grow your client base. Check out jobs online for freelancers, such as professional networking websites. It can also be helpful to join online forums or groups where organizations post the types of digital marketing tasks they need help with.

Benefits of Working as a Freelance Digital Marketer

Some potential benefits of working as a freelance digital marketer include:

Earning potential

Freelancing allows you to dictate your earnings more than traditional full-time employment. You can set your rates based on your own preferences and you can continue to accept more projects if you are able to complete them. It’s also possible to work as a freelance digital marketer while also working in another part-time or full-time position, but it’s important to ask your employer about potential conflicts of interest.

Flexible schedule

Working as a freelance digital marketer usually gives you complete control over how many hours you work. This allows you to set your own work schedule and enjoy as much flexibility as you want. However, it is still important for you to meet any project deadlines you set with your clients and attend all scheduled meetings.

Low costs

All businesses have a cost of doing business, which refers to the money they spend on their operations. While freelance digital marketers may have some costs associated with their job, such as paying for hardware and software, they may have lower costs than traditional businesses and employees. They can also save money on expenses such as business attire, dining out, and travel expenses.

Distant work

Most freelancers have complete independence as to where and when they complete their work. Working as a freelance digital marketer usually only requires a computer with a good internet connection. This allows you to work wherever you want, such as working from home or traveling frequently to different locations for work. Working remotely also eliminates the need for commuting, which likely gives you more time to spend on leisure activities.

Workload management

By becoming a freelance digital marketer, you can decide how much you want to work and what type of work you specifically want to do. For example, you may prefer to work with clients in a particular industry or focus on one aspect of digital marketing more than others. However, it is important to remember that building a client base may require working with a large number of clients until you form a strong relationship.

Tips for Finding a Job as a Freelance Digital Marketer

Consider these tips to help you land a job as a freelance digital marketer:

• Ask happy customers for recommendations
• Be flexible in your rates when customers need it
• Consider focusing your work on a specific niche
• Develop a strong brand that you consistently sell
• Include testimonials from satisfied customers on your website
• Keep in touch with your customers with email marketing campaigns.
• Seek an experienced digital marketer to mentor you
• Use social media to advertise yourself and connect with customers

The speed at which your app or site opens is reflected in the first impression users get. This article lists working ways to minimize page load time.

INITIAL DOWNLOAD TIME

The time that passes from the moment a user or client enters your site’s domain name to the moment they see the content is the most important few seconds you have to make a good first impression.

According to Amazon, every 100 milliseconds of delay costs 1% of sales.

And yet, many web developers treat download speed as something of secondary concern. They add more and more libraries and features and gradually start to notice a drop in conversions. Worst of all, these losses are hard to detect—users leave slow-loading pages before the site has time to store any metrics.

Some of the methods below can be implemented on the front end and some on the back end. Either way, web applications should load quickly.

1. USE THE RIGHT METRICS

The first thing you need to do is add metrics. The boot process has many steps, and you won’t know where the bottleneck is until you start monitoring the right parameters.

Below are the most important steps in the download process.

In other words, you must track the metrics for each segment of this chart.

Let’s look at how this can be done.

Time from browser request to response

Track this indicator on your server. You need to determine the time from the moment your API receives a request to the time it issues a response. Depending on whether external calls are made to, for example, databases, there may be a minor or a significant bottleneck here.

Time from sending to receiving a response

This is harder to measure, but one possible way is to add a timestamp when your response leaves your server and compare it to the time on the user’s side at the first possible moment (script tag in the header of the HTML page).

Getting a response to the first rendering of content

First Contentful Paint is the time from the moment you navigate to the site until the browser renders the first bit of content from the DOM. It could be something as simple as text, a background, or a loading indicator. You can measure the parameter using Lighthouse in the Chrome Developer Tools.

Time from the first rendering of content to the rendering of the largest element

The largest Contentful Paint is the rendering time of the largest element visible in the user’s viewport. Usually signals the end of the page rendering process when the user sees a full screen. This time can also be found by running Lighthouse.

Drawing the largest element and time to interactivity

Finally, the time to interactivity is the point at which the user can perform actions such as scrolling, clicking, and typing. A high score on this metric is especially troublesome. The user sees a rendered screen in front of him, but cannot do anything contrary to his expectations! This metric can also be measured using Lighthouse.

2. SHORTEN THE CODE

Having received all the necessary metrics, you can start optimizing – you have to look for compromises. With the help of measurements, you will understand which ones are worth going for.

A lot of code can be added to an app before anyone notices the difference in loading speed between it and a blank page. Sometimes it is so small that changes are not noticeable from build to build until one day the site starts to seem slow. You understand that your application is bloated, and this is the moment to go for code reduction.

When shortening the code, you get two speedups at once:

• your application is transferred over the network faster;
• the user’s browser finishes parsing the code faster.

The first acceleration is insignificant. Since requests are compressed over the network, reducing 1 MB of source code in the output can result in a savings of only 10 KB. At the same time, the benefit of faster parsing is much more noticeable. Your users are likely to run your application on a wide variety of browsers and computers, many of which don’t have the processing power to analyze the code quickly enough.

They may also use mobile devices with even less processing power. The difference after optimization can reach several seconds.

Thus, the less code you have, the faster the browser can finish parsing and start running the application. If you want to show the loading screen using Javascript, then it will also need to be processed, which will also take time.

Let’s say you don’t want to cut features or remove them altogether. Luckily, there are some good ways to shorten the code:

• Run it through minifiers . Minifiers make long names short (signUpDarkModeButton becomes ss), remove whitespace, and perform other optimizations to make your code as compact and lossless as possible.
• Import individual functions. Libraries are often chock-full of what you don’t need but packaged in a common package. Let’s say you only need a certain function. Instead of importing the entire library, you can import just the code you need.
• Remove dead code. Sometimes there is code left on the site for debugging or deprecated features that are no longer used. JavaScript offers tools like Webpack that can detect dead code or unused dependencies and automatically remove them from the production build.

3. DIVIDE THE CODE INTO FRAGMENTS

Once you’ve optimized your application, you can move on to shortening the code required for the initial download.

Let’s say 20% of your code is used to work with some application features that users can only get to after a few clicks. Before showing the loading screen, the browser will spend time parsing. Dividing the code into fragments will significantly reduce the time to interactivity.

Skip the confusing import dependency graph for all your Javascript files. Instead, identify areas that are easy to cut. For example, some component loads several heavy libraries. You can isolate it into a separate file and then only import it when the user is ready to interact with it.

Choose a library for lazy loading depending on the framework you are using. No need to go overboard and separate each component – in this case, the user will receive a fast initial load but will have to wait for each subsequent interaction. Find the largest parts of the code that can be segmented and optimize them.

4. USE SERVER-SIDE RENDERING

Since browsers must do heavy code parsing and compilation, and users work on Chromebooks and mobile devices, one common method to reduce load times is to partially outsource this task to servers. In other words, instead of providing a blank page and filling it with data through Javascript, as is the case with most modern single-page applications, you can host an engine of your own (for example, Node.js) and process as much content as possible through it.

Your servers are much faster and more predictable than users’ browsers. Some of the code will still need to be processed on their devices in order for the app to be interactive. However, server-side rendering can fill up a lot of the data. The user will get a page that already displays a loading screen, or at least a progress bar.

And if the data is needed for the initial view, the client does not need to make a separate request to get it, it will already be available for use in the application.

5. COMPRESS ASSETS

It is the assets that bring the page to life. Only after they are rendered will the site appear to be fully loaded. This includes backgrounds, user interface icons, profile pictures, and other files. Oftentimes, assets will shift the layout, causing the page to jump during loading if the user tries to interact with its elements. Sometimes the time of drawing the largest element (LCP) depends on them.

At the same time, assets are one of the heaviest parts of the application. Images can be several megabytes in size, and downloading a large number of icons can easily exceed the browser’s maximum concurrent network request limit, resulting in stuttering.

In most cases, you should not download an image from the Internet and use it in an application without processing. Pictures should be reduced to the smallest possible sizes, depending on how they will be displayed. If the user’s avatar is inserted into a tiny 50px by 50px element without modification, your app will take time to fully load the large image and then scale it down.

In addition, pictures can be compressed depending on their format. At the moment, the web is the preferred option, but compression technology is constantly improving and better alternatives are on the horizon. Given the huge number of different formats, some browsers do not work with the newest ones. Fortunately, they usually allow you to download the files that are supported.

Considering the above, choose the most up-to-date and efficient compression formats, but leave old versions of files as fallbacks, using fallback elements for videos and images.

CONCLUSION

These are the five most effective methods that will allow your customers to load your site at lightning speed. With them, you will improve user experience and conversion rates, as well as increase your ranking in search results, as low load times are good for SEO. 

You’re probably tired of hearing about the great things about video marketing and its ability to generate and convert leads. Therefore, we do not blame you for wanting to create your own corporate video and show it to everyone.

But did you know that creating a video is just the first step of a successful video marketing strategy?

Once you’ve completed your video, you’ll need to distribute it effectively. After all, the marketing potential of a video can only be unlocked if people can find it!

Realize that the audience is not ready to go the extra mile to find your commercial or explainer video. People are more likely to focus on the first page of search results or individual landing pages, ignoring everything else. With this in mind, to get the most out of your video, you must develop an effective SEO strategy that will ensure that potential customers see it.

That is why we are here today and gathered! In this article, you will find useful SEO tips that will help you get your video to the top of the search results. Let’s get down to business!

1) CHOOSE THE RIGHT HOSTING PLATFORM

This is probably the easiest but most important step to increase the visibility of your video: determine where to place it.

Of course, the most obvious option is YouTube. Speaking of SEO and video, we just can’t help but mention the second largest search engine in the world. In addition, it is dedicated exclusively to video content.

But there is another good reason for posting videos on YouTube.

We are talking about the impact of this platform on the issuance of Google. The search giant owns YouTube, so it makes sense that it would prioritize its own platform when ranking videos.

However, there are still a number of other video hosting sites. Like YouTube, they can become a place to host your video. Most of them target a specific niche. Some of them may be more relevant to your audience than others. For example, Vimeo is an ideal choice for those whose potential customers are made up entirely of movie lovers. At the same time, Behive is good if your audience is primarily engaged in design.

Social video platforms like IGTV are also a viable alternative for video sharing if you’re targeting young people.

2) OPTIMIZE YOUR VIDEO TITLE AND DESCRIPTION

Optimizing your video title and description is killing two SEO birds with one stone.

On the one hand, attractive titles and descriptions attract more organic clicks and views. This increases the reputation of your video in the eyes of search engine algorithms, helping you rank higher in the SERPs.

On the other hand, titles and descriptions are a goldmine for keywords. You can add relevant keywords there so that your video is easily found by people (and search engines) who enter relevant queries.

To get the most out of this strategy, try to use the master key at the very beginning of the title, and include other relevant words in the video description.

This is easier said than done. The keywords will definitely be similar to each other. Your job is to make the title and description sound natural, not like automatically generated lists. Pay special attention to this and enter keywords as organically as possible.

3) CREATE AN IRRESISTIBLE PREVIEW

Creating an attractive thumbnail image for a video can lead to a higher click-through rate and therefore better positions in the SERPs.

To take full advantage of this tiny but powerful tool, always use your own sketches.

Freeze-frame images offered by YouTube and other video hosting platforms often do not appeal to viewers. On the other hand, custom thumbnails allow you to add all sorts of useful elements to your image, including:

• Intriguing or descriptive text. It is better to use a large, noticeable font.
• Expressive faces that remarkably attract viewers.
• Bright colors that will help make your preview more visible.
• Your brand logo or color palette. This will make your content more recognizable to viewers.

By choosing the right image and adding some of these elements to it, you can get a thumbnail that can capture the attention of viewers.

4) DON’T FORGET TO ADD DECRYPTION

Search robots can only envy Siri, Alexa, Cortana, and the like. The fact is that the former is still not able to distinguish between audio content, not to mention audiovisual content. As a result, the keywords mentioned in your video will not be SEO-optimized unless you include a transcript.

The transcript is a text file containing all the words from the video. In fact, this is what video subtitles are made of.

The process of translating a video into words can be done manually or using an automated program. The latter method is usually much faster, but also less accurate – especially if the subjects of the video have a strong accent. Therefore, it is always useful to have a person who writes or at least proofreads the transcripts.

5) PLACE YOUR VIDEO ON A SEPARATE LANDING PAGE

We have already discussed placing the video on a suitable hosting platform. But what about creating a landing page exclusively for your video? It’s impossible to go wrong with this tactic.

For starters, video helps increase time spent on your site, as people prefer to stay on your site by watching a video rather than reading text. For the same reason, audiovisual content contributes to lower bounce rates.

In addition, the Google algorithm prioritizes individual pages with videos, which allows them to rank higher in the SERPs.

Still not enough reason to add a video to your landing page? Well, here’s another one, even though it’s not related to SEO: Videos convert leads better than text and images. Is this not enough?

6) PRIORITIZE VIDEOS

We suggested creating a landing page exclusively for your video since Google crawlers only index one video per page. Therefore, if you post multiple videos, only the first one will be marked by the search engine.

Keep this in mind, because your site visitors are unlikely to start scrolling down the page in search of a hidden video. They will simply choose the video that is most accessible to them!

With this in mind, it’s worth prioritizing video content. We recommend that you keep only one video per page, but even if you don’t want to follow this advice, remember to post the most important video first. In the end, it is he who will attract the attention of visitors and search robots.

7) DRAW ATTENTION TO YOUR VIDEO

Your video, without a doubt, should be the centerpiece of the page so that visitors can see it as soon as the site loads. This implies the rejection of unnecessary details and the creation of an element that is noticeable at first sight.

It also helps to tweak the aesthetics of the landing page to match the content. It will be better if both the landing page and the video carry the same message about your brand and its products or services.

To sum it up, the landing page should be entirely dedicated to your video. Everything is extremely simple.

8) EMBED YOUR VIDEO ON ONE PAGE

It is quite normal to upload your material to video hosting and landing, but it is usually not worth going beyond these limits.

It may seem that placing videos on different pages will allow you to target different keywords, but in fact, this way you risk worse SEO.

Basically, writing multiple pages for the same video will create more search engine competition for your main landing page with that video. And what is the most paradoxical, you will compete with yourself!

This tactic can be detrimental to your website traffic and SEO, so try to focus your efforts on one page.

9) IMPROVE YOUR SEO STRATEGY WITH QUALITY CONTENT

This is probably the top tip for today: When it comes to video SEO, quality content is your best ally.

The reason is simple: it introduces specific elements that can significantly impact your SEO strategy. These include:

• more views;
• increase in shares;
• more backlinks to your site.

Yes. People are more likely to watch, share, and link to quality and relevant content. And it directly benefits your SEO!

As you create your video and develop your SEO strategy, keep in mind that high-quality content is one of the best ways to increase your video’s rankings.

CONCLUSION

Distributing the video correctly is just as important as creating great audiovisual material. By “the right way” we mean “taking care of your video’s SEO”.

Because potential customers can only find a video if it ranks high enough in the SERPs, you need to optimize your SEO strategy to make it as visible as possible. The tips on this page will help you with this, but you need to apply them on a regular basis.

The Internet is constantly changing, and with it, people’s interests and search queries. It is unlikely that you want the video to go unnoticed. Adjust your SEO strategy from time to time to adapt to changes.

Now you know how to properly promote videos with search engine optimization. We hope this article will help your video get to the top of the search results!

To understand what the audience likes and collect ideas for content, you need to monitor competitors on YouTube.

This data will help you understand the trends and interests of viewers; follow popular queries; define new goals and make adjustments to your own video marketing strategy.

7 useful tips for YouTube competitive analysis.

Content:

Tip 1. Identify Leading Competitors
Tip 2: Research competitor keywords
Tip 3: Analyze YouTube’s Role in Your Competitor’s Marketing Strategy
Tip 4: Consumer Perspective on a Competitor’s Channel
Tip 5. Analysis of competitor activity
Tip 6. Analyze audience reaction to competitor content
Tip 7. What are competitors not doing?
Conclusion

Tip 1. Identify Leading Competitors

Competitors in the marketplace and YouTube are not always the same.

Consider the YouTube platform not only as a video hosting tool, but also as a search engine – pay attention to SEO. Optimize content for your audience’s expectations.

Consider video traffic and compare it to the traffic it sends to your website. Please note: the channels with the most traffic in both directions get into the top.

Leading competitors are YouTube leaders in your niche.

Tip 2: Research competitor keywords

Analyze popular searches for your niche and see which keywords drive more traffic to your competitors.

By entering a query into Google through the video search in the SERP, you will see the most effective videos with this keyword.

Tip 3: Analyze YouTube’s Role in Your Competitor’s Marketing Strategy

To decide on a video marketing strategy, you need to understand how much effort your competitors are putting in.

Some companies use YouTube as their main marketing channel, others as an auxiliary tool or to raise awareness.

Your job is to understand how much traffic your competitors are getting to your site from YouTube and compare it to traffic from other marketing channels.

Tip 4: Consumer Perspective on a Competitor’s Channel

Imagine that you are an ordinary spectator. Answer the question: “What do you like and dislike about the channel?”, “What features do your competitors use?”

More attention should be paid to the videos with the most views: analyze what makes them popular and how the author captures the audience.

Pay attention to design elements, sounds, style, number of likes.

Tip 5. Analysis of competitor activity

Analyze the frequency of publications: Do competitors follow a certain schedule? How many posts per week? How long is the video?

Pay attention to the types of video: standard or informational combined with advertising.

Insert music: periodically during the video or at the beginning / end.

Tip 6. Analyze audience reaction to competitor content

Viewer comments on videos are a source of ideas for your content. Reading the opinions of the audience, you can understand what they like and what they don’t.

Some people write their ideas to improve the content – you can take note. Pay special attention to repeated negative comments – this way you will understand how not to do it.

Tip 7. What are competitors not doing?

It’s best to start with basic videos – then you will understand why experienced authors do not use certain techniques.

Keep it simple and fun!

Conclusion

Video marketing is a constant tracking of trends, where the correct analysis of competitors plays a key role.

Profit from competitive analysis in YouTube: understanding what the audience likes; collecting ideas for content; monitor trends and take a fresh look at your own marketing strategy.

For your digital marketing strategy, the day will surely become significant when you notice that successful SEO optimization has led to an increase in traffic. Imagine that in addition to this, the conversion rate will also increase. This can be achieved by selling, buying, or obtaining additional information about the client that will help you stay in touch with him longer. Overall, success in SEO and CRO is always a huge plus for your business.

Also Read: 5 Tips For Creating An Seo Optimized Website

It is not easy to achieve such results. Without hard work, this can not even be dreamed of. You should learn all the similarities and differences between CRO and SEO if you want to increase the effectiveness of your digital marketing strategies. Let’s do it right now!

What Is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the process of converting website visitors into customers. In the language of marketing, you change the state of a person from simple interest to a desire to spend money on your products or services. However, a successful CRO involves more than just buying goods and services.

Successful conversions can also be about obtaining information about customers through their voluntary actions. This data can be obtained when filling out contact forms or subscribing to newsletters. These and other tactics allow you to use information about the client in order to stay in touch with him longer for repeat conversions.

WHAT IS THE DIFFERENCE BETWEEN CRO AND SEO?

SEO and CRO are two different entities. The peculiarity of working with them is that in order to achieve the ultimate goal, they must be used simultaneously. The job of SEO is to improve your website and search rankings to increase traffic. At the same time, CRO is necessary for the conversion of attracted visitors.

Let’s take a closer look at the differences between CRO and SEO:

CRO

As mentioned earlier, conversion optimization focuses on turning traffic into sales. CRO is influenced by SEO, but there are also elements that are independent of it, including:

• Unindexed pages. These are pages that are not crawled by search engines, including Google. Therefore, there is no need for SEO. The only thing that matters for such pages is a great user experience for a successful CRO.
• Attracting attention. To convert, CRO seeks to entice the buyer. You can attract customers both through marketing campaigns and a good user experience. At the same time, SEO relies more on keyword strategy and following the rules of search engines in order to increase the ranking of a site in SERPs.
• Design. Having a good design that helps users is very helpful in running a successful CRO. You must do everything possible to attract customers and keep them on your site for as long as possible. Despite the seeming simplicity, creating a user-friendly and functional website can cause problems with SEO. In turn, search engine optimization can negatively affect the user experience, which will worsen CRO. When developing a website design, it is important to find a balance between the two strategies.

SEO

Many components of search engine optimization are not reflected in CRO. Here are some of them:

• invisible elements. SEO involves the creation of various components of the site that help enhance its value. These invisible elements include meta tags, micro-markup, alt tags, and more. Anything that goes unnoticed by the user has no effect on CRO but is an important part of SEO.
• Traffic. Search engine optimization aims to generate traffic and attract attention to your site through ranking. Unlike SEO, CRO is used to convert visitors, not increase their number.
• Keywords. Keywords are the most important component of SEO optimization. Selecting and using specific keywords allows your digital marketing strategy to increase traffic and draw attention to your site. With conversion optimization, you are more focused on pleasing the customer than the search engine. Keywords require precision – changing a word or changing a certain order in a phrase can hurt your SEO strategy.

For The Benefit Of Your Marketing Campaign?

SEO and CRO serve two different purposes. However, they are designed to make your business more successful. Despite the clear differences between CRO and SEO, when combined, you can achieve incredible results. Here are a few strategies that will allow you to effectively combine conversion rate optimization with search engine optimization.

1) Optimize Meta Titles and Descriptions

Optimizing the meta titles and other descriptions on your site will take your business one step closer to achieving better results in both SEO and CRO. The first thing you need to do is get people to visit your site from search engines (after it ranks first, of course). After that, start testing meta titles and descriptions.

When examining meta titles and descriptions, evaluate the data simultaneously in terms of SEO and CRO performance. For search engine optimization, what keywords you use in your meta descriptions is important. For effective CRO, you need to determine which keywords bring the most conversions. After receiving and analyzing these results, send them to your marketing team and tell us what details you find most useful, effective, and valuable for future campaigns. This type of information can also be found using the free Google Search Console tool.

2) Optimize content for high-intent keywords

Getting the right customers and leads have a big impact on the intent of a keyword. Keywords should be suitable for different levels of the sales funnel: awareness, interest, desire, and action.

• Awareness. This is the top of the funnel, the widest part of it. This level generates curiosity and brings in traffic. Most of the users begin their acquaintance with your site from it.
• interest and desire. Are in the middle of the funnel and start to include longer and more specific keywords. At these levels, people better understand what they want. Here, narrower terms are used.
• Action. The lowest part of the funnel includes more specific and longer keywords. At this level, the conversion rate is higher – more people are ready to make a purchase or take another targeted action.

All content can be optimized for CRO, but keywords with a call to action from the bottom of the funnel are best – they help generate leads and increase the number of buyers. It is important to achieve a high share of impressions among such visitors. You need to create content that targets these keywords in order to appear at the top of the SERPs and drive more traffic.

3) Implement and test different calls to action

CTAs (calls to action) are a great way to combine SEO and CRO. They should grab the attention of visitors and provide them with additional information to explore. There are different types of CTAs, including buttons, text links, forms, clickable phone numbers, and more. Calls to action can also be presented as resources for more information. When you offer this option, it gives the user the opportunity to dive deeper into your site and stay longer on it. It also helps to increase the number of conversions, which is necessary for CRO. One way to add value with SEO is to add keywords to your calls to action, which will have a positive impact on your content overall.

4) Get valuable insights with heatmap tools

Heatmap tools provide valuable information that can benefit both SEO and CRO. They provide a click map and scroll depth data (percentage of people scrolling through the page and viewing content), as well as track which areas of the page are most often clicked or hovered over.

These tools are useful because they allow you to understand what most attracts visitors to your site. You will determine what information should be moved up or down and how to get people to view the entire page. You can also find out what content attracts the least number of visitors and what you should pay attention to when developing marketing strategies.

TAKE IT TO THE NEXT LEVEL WITH SEO AND CRO

CRO and SEO are two essential elements in any digital marketing strategy. It is important to understand their similarities and differences in order to enhance the effectiveness of future campaigns. Also, this knowledge will positively affect many other factors.

In some cases, it seems almost impossible to manage both CRO and SEO at the same time. Fortunately, the External Code web studio can help you with this! With our affordable SEO services, you can add value to your website and business.

Digital marketing trends are constantly changing. Every year new marketing strategies emerge that need to be analyzed and integrated into the plans of both large and small businesses. Otherwise, you can suffer serious financial losses.

When it comes to online search, Google is way ahead of the competition. The search giant is responsible for 94% of all organic and 96% of smartphone search traffic. This makes getting your site on the first page of Google search results the single most important success factor in digital marketing.

The good news is that the size of your organization doesn’t matter to the Google algorithm. Only those who use methods approved by it will be able to see your website on the main site of the search engine – the first page of search results.

Let’s take a look at some simple internet marketing tricks that will help you get your site higher in the search results and get the most out of your incoming traffic.

7 DIGITAL MARKETING HACKS

1. Optimizing your Email marketing strategy

An E-mail has been around for many years and is not going anywhere yet. According to the survey, approximately 80% of marketers have seen an increase in email engagement over the past twelve months.

These are not all interesting statistics for those who are going to use email in marketing campaigns. On top of that, email marketing has the highest return on investment for small businesses. Of course, this is only possible with a well-designed newsletter template with concise text and an interesting message.

Also Read: Top 3 Email Marketing Campaign Trends For 2022

One of the most effective marketing tools is the ability to segment your email strategy according to your customer base. For example, marketers constantly use the holiday season to their advantage, offering customers incentives such as giving out discount codes to those who leave the site with a product in their cart.

2. Application of the AIDA model

AIDA is an abbreviation that stands for Attention (attention), Interest (interest), Desire (desire), and Action (action).

This marketing model has been around for a long time – to be more precise, since 1898. Do you know why? Because she is still working.

Moreover, AIDA handles almost all marketing channels very well. It helps to capture the reader’s attention, create a sense of desire, pull the strings of the soul, and provide a solution to the problem. This proven model has been used in the past, is still in use today, and will definitely remain in demand in small business marketing campaigns next year.

3. Use of video marketing

Video has become the driving force behind digital marketing and that trend doesn’t seem to be changing anytime soon. According to the study, by 2022 video content will account for almost 82% of consumer internet traffic.

Live streaming and branded videos are two of the most popular video marketing trends right now. Every year, people continue to find new and interesting ways to engage their audience through video content.

The beauty of using live streams is that they are interactive and allow viewers to join or participate in a conversation through comments that can be answered immediately. By some estimates, streaming will account for 13% of all video traffic by 2022, making it a great strategy for businesses looking to think outside the box.

Contrary to popular belief, it doesn’t cost you a fortune to create an explainer, how-to, or product demo video. All you need to do is invest in a good camera and microphone. You can also just use your smartphone. You don’t have to spend large sums of money on expensive video editing software – you can use common applications that are powerful enough to create videos that look professional.

In order to generate more search traffic for a site, you must make it user-friendly, fill it with informative content, and solve a specific problem that your target client is facing.

Optimizing your YouTube video with relevant keywords will increase the chances of it getting more views. Particular attention should be paid to the name: it should sound unique and attractive. For example, “Learn how to tie a bow tie” doesn’t sound as good as “Learn how to tie the perfect bow tie.”

While there may be many other videos on the same topic, your goal is to make your content stand out from the rest.

4. Create new content

The content you post is the currency for your marketing strategies. Although creating regular blogs and articles is useful for generating traffic, you can’t get by with simple informational texts. More and more companies are realizing the importance of engaging with their audience. In fact, many successful brands use engaging content alongside their content to attract customers.

Recently, new content has been gaining popularity. This includes content published alongside traditional blogs, articles, e-books, and videos. As with video content, you can use polls, quizzes, and contests to create engaging content that will engage your audience, where customers can vote or share their opinion on a particular issue. Make sure that content like this is relevant to your business.

Expiring content, which was largely inspired by the Snapchat model, also continues to gain popularity among young people. It is available on your website or social networks for a certain period of time and is subsequently deleted. This will create a sense of urgency that can spur viewers into action. To interest your audience, you can offer, for example, a discount code that will only be available for a limited period of time.

5. Understanding the difference between marketing and branding

Before investing in online marketing, you need to understand the difference between marketing and branding. Although the two terms are sometimes used interchangeably, they have very different meanings.

From a consumer’s perspective, your brand will not be a product or service you provide, but rather a logo, website design, and messages from you across all the platforms you use. In other words, branding is how the audience will perceive your business.

On the other hand, digital marketing uses tactics designed to strengthen your brand. In other words, your marketing efforts should reinforce your brand message, not the other way around. However, this is where small businesses often fail. They use marketing campaigns that are more focused on their product or service, rather than on generating interest and building a social media community.

Openly promoting your product or service on social media will not help you build a community of loyal followers. In fact, this approach can have a negative impact on the overall appeal of your brand.

6. Effective use of LSA

LSA (local services ads) are similar to Google Ads but very different from them in terms of the effectiveness of promoting products or services. In short, these are pay-per-lead ads that recently started appearing at the top of Google search results. First launched in 2017, LSAs are slowly gaining popularity and entering smaller markets.

At the moment, such advertising seems to be especially useful for those who provide services in the home. These include, for example, electricians, locksmiths, painters, cleaners, and plumbers. If you provide any of these services, it’s worth taking advantage of the LSA to increase your outreach. However, such advertising may be useful for other businesses as well.

Unlike Google Ads, you don’t have to pay for clicks, but for leads that are relevant to your business.

Here’s how Local Services Ads work:

• You can set a weekly budget based on the average number of potential leads you expect to receive.
• Leads can be challenged if you feel they are irrelevant or useless. In such cases, they will be returned to your account.
• While you may end up spending more than your average weekly budget on LSA, it’s unlikely that you’ll end up spending more money each month using this model. Setting up ads is also relatively easy.

If you have the patience, using LSA can be a good way to attract potential customers. If you’re promoting a startup or small business on a budget, then it’s probably worth postponing this type of ad until later.

7. Smart SEO

Some people claim that SEO is dead. We cannot agree with this. Now search engine optimization is more important than ever when it comes to indexing a site by a search engine. Even though SEO trends are constantly changing, there is one area that Google seems to be focusing on – the difference between search and intent.

Read More:  Search Intent and SEO: a Quick Guide 2022 

This means that in order to successfully promote your site, you need to segment the queries you want to rank for and make competitor analysis an important part of your SEO strategy.

If we’ve learned anything from the past, it’s that proven method that still works in online marketing. In some cases, the simpler, the better.

Proven digital marketing practices provide small businesses with guidance on what strategy to use to improve digital marketing results. But as they say, these formulas are not set in stone, which means you need to constantly adjust your digital marketing strategy to get the best ROI.

Time-tested methods give small businesses the opportunity to determine which strategy to follow to improve digital marketing results. However, these formulas are not the ultimate truth. If you want to maximize your ROI, then it’s worth constantly adjusting your digital marketing strategy.