Marketing has always been the key to capturing the attention of consumers and driving business. The rapid development of technology has radically changed the state of affairs and led to a fierce struggle between the two dominant forces. Now traditional marketing is competing with digital.

Computers and smartphones have become an integral part of our daily lives. Traditional advertising methods are increasingly fading into the background, giving way to cutting-edge strategies that shape new ways for companies to interact with their target audience.

Fasten your seatbelts, you are about to embark on an exciting journey into the world of marketing. We will define the differences between traditional and digital strategies, as well as get to know their main advantages and disadvantages.

 

WHAT IS TRADITIONAL MARKETING?

Traditional marketing refers to the classical methods and strategies for promoting goods and services to the target audience. It includes many varieties of advertising that have been used for many decades. These methods, as a rule, involve contacting customers through such offline channels as:

• print media (newspapers, magazines, etc.);
• TV;
• radio;
• billboards;
• mailing list;
• sponsoring events.

WHY IS TRADITIONAL MARKETING IMPORTANT FOR BUSINESS?

 

 

Despite the development of digital marketing, which has changed the entire field of advertising, traditional marketing is still relevant and important for many companies. Traditional promotional methods like media ads, billboards, mailing lists, and TV ads have unique advantages that complement digital strategies and are incredibly effective under certain conditions.

First, traditional marketing provides a tangible presence that can have a lasting impact on customers. Tangible items like brochures, flyers, and letters are engaging and memorable, especially when they have a creative and unusual design. In addition, traditional marketing methods have a strong local focus, making them ideal for companies looking to reach local customers and target a narrower audience.

In addition to the above, traditional marketing can help build trust and credibility among certain demographics. Established platforms like television and radio have been part of consumer lives for generations. Advertising in these channels increases brand authority. Traditional marketing can be an important means of building trust and visibility for companies targeting an older or non-tech-savvy audience.

WHAT IS DIGITAL MARKETING?

Digital marketing involves the use of digital technologies and online channels to promote goods, services, or brands to a target audience. It includes various strategies, methods, and platforms that use the Internet and other digital tools to attract potential customers.

Digital marketing connects with consumers and delivers targeted marketing messages through channels such as websites, search engines, social media, email newsletters, mobile apps, and online ads. The focus is on the following factors:

• strengthening the presence on the Internet;
• increasing brand awareness;
• content marketing optimization;
• increase in site traffic;
• lead generation;
• converting potential customers into buyers;
• and much more!

WHY IS DIGITAL MARKETING IMPORTANT FOR BUSINESS?

 

 

Digital marketing has become essential for companies of all sizes and industries. In today’s high-tech world, consumers spend a significant part of their lives on the Internet. Thus, digital channels are becoming the main means of attracting and interacting with potential customers.

Digital marketing gives your business access to a large online audience, expands its geographic reach, and connects with potential customers around the world.

In addition, digital marketing offers unrivaled targeting opportunities. With the help of data-driven strategies, you can identify the ideal audience and reach them based on demographics, interests, behaviors, and activities on the Internet. This precise targeting directs marketing efforts to those most likely to be interested in products or services, maximizing the effectiveness and efficiency of advertising campaigns.

TRADITIONAL AND DIGITAL MARKETING: ADVANTAGES AND DISADVANTAGES

In an ever-changing marketing environment, companies are often faced with the choice between traditional and digital strategies. The effectiveness of each approach depends on various factors, including the type of business, target audience, marketing objectives, available resources, and industry dynamics.

Traditional and digital marketing have their own advantages and disadvantages. The best choice often lies in finding the right balance and establishing relationships between them.

BENEFITS OF TRADITIONAL MARKETING

 

 

Tangibility and reliability

Traditional marketing materials—such as brochures, flyers, or mailing lists—provide customers with a tangible object to hold, read, and reread. This physical presence helps build trust in your brand. This is very useful in some industries, as well as for promotion among older generations who prefer traditional media.

Local Targeting

Classic marketing techniques like billboards and local newspaper ads can effectively target an audience from a specific geographic area. If your business is focused on the local market, traditional marketing will allow you to focus on attracting potential customers in the right region.

Recognition and trust

Classic marketing often relies on repetition and consistency to make your brand familiar to consumers over time. By constantly promoting it through traditional channels, you can achieve recognition among the target audience, which contributes to the formation of a sense of loyalty and trust.

Wide coverage

Traditional marketing methods are able to reach a wider audience, especially among those segments of the population who are often poorly versed in digital technologies. Television, radio, and print media continue to play a significant role in many people’s lives, allowing your business to use these channels to reach a wide range of potential customers.

DISADVANTAGES OF TRADITIONAL MARKETING

Limited targeting options

Traditional marketing methods rarely boast the ability to accurately target audiences that digital marketing has. For example, media advertising reaches a wide audience – including many people who are not in your target demographic – which can lead to inefficient use of resources.

High Costs

Traditional marketing tools—print ads, TV commercials, and mailing lists—can be very costly, which is especially frustrating for companies on a tight budget. The competition of small enterprises with large corporations is complicated by the high costs of production, distribution, and placement of such advertising.

Difficulty measuring ROI

Unlike digital marketing, measuring the effectiveness and return on investment (ROI) of traditional marketing efforts can sometimes be difficult. Analysis of the success of TV ads or print campaigns in terms of conversions and customer engagement is less accurate, making it difficult to optimize your marketing strategy.

Low interactivity

Traditional marketing channels need more interactivity and engagement than digital platforms offer. Companies cannot directly interact with their audience and receive prompt feedback, which makes it difficult to build relationships with customers and determine their preferences.

 

BENEFITS OF DIGITAL MARKETING

 

 

Precise targeting

Digital marketing allows you to accurately target the desired audience. You can segment it using data-driven technologies based on demographics, interests, behavior, and other parameters. Targeting will get your marketing messages to the right people who are more likely to be interested in your products or services. Ultimately, your conversion rate will increase.

Profitability

Digital marketing is often more cost-effective than traditional methods. Online platforms like social media ads or contextual advertising (PPC) allow you to set flexible budgets and target specific audiences. In this way, the effective use of the marketing budget is ensured.

Measurable results

One of the significant benefits of digital marketing is the ability to measure and track the effectiveness of campaigns. Digital analytics tools provide valuable insights into website traffic, engagement, conversion rate, and other metrics. This data allows you to analyze the effectiveness of marketing efforts and apply a data-driven approach to optimize campaigns.

Personalization and engagement

Digital marketing provides an opportunity to personalize communication with the audience. You can tailor your messages, offers, and recommendations based on user preferences and behavior, creating a more personalized and engaging experience. This approach strengthens the connection with customers and increases brand loyalty.

DISADVANTAGES OF DIGITAL MARKETING

Digital noise

The Internet space is filled with numerous companies fighting for the attention of consumers. This leads to information overload and makes it difficult for your marketing messages to stand out from the rest. Breaking through the digital noise and capturing the attention of your target consumers requires smart strategies and compelling content.

Constant evolution

Digital marketing is a rapidly developing field. New technologies, platforms, and algorithms are constantly emerging, forcing companies to update and adapt their strategies. This relentless evolution requires continuous learning and resource allocation so you can keep up with the latest trends and stay competitive.

Technical skills and experience

Implementing effective digital marketing strategies often requires technical skills and experience. To understand all the intricacies of digital marketing, companies require specialists or teams with narrow knowledge and experience in areas ranging from search engine optimization (SEO) to data analytics and social media management. It is not easy to find and retain such specialists, especially for small companies with limited resources.

Privacy concerns

Digital marketing relies heavily on collecting and analyzing customer data to personalize experiences and deliver targeted advertising. However, growing concerns about the protection of personal data on the Internet have led to tougher regulations and more demanding consumers. Companies now have to strike a balance between respecting privacy regulations and maintaining the effectiveness of digital marketing.

WHAT FORM OF MARKETING IS BEST?

There is no known best approach: businesses must assess their unique needs and challenges. Often, the most effective marketing strategies include a combination of traditional and digital elements, tailored to the specifics and goals of the business.

By leveraging the strengths of each approach and strategically integrating them, companies can develop a comprehensive and dynamic marketing strategy that maximizes reach, engagement, and conversions.

SEO content helps you rank on Google and other search engines to reach the customers and target audience you want while ranking for the right keywords. SEO writing is no exception to the many tools and programs that use artificial intelligence to facilitate content creation.

 

What are the best AI SEO writing tools?

 

AI writing software tools help us create content that ranks highly in search engines and resonates with the reader. The best AI writing tools should include some aspects of natural language processing, which can be done with your AI writing assistant.

We take a look at some of the best artificial intelligence tools for SEO content writing and what makes each tool useful. If you can use an AI tool to create content, which will provide you with the best content optimization and at the same time be readable – this is a success!

 

1. SurferSEO

 

Review:

 

Surfer SEO is an AI writing software that is especially good at SEO best practices. It focuses on the aspects of content writing that allow you to rank in search engines and generate content that Google can index. Various features will help your content reach the highest SEO scores. Surfer SEO takes care of the entire writing process, allowing you to focus on the content rather than the keyword research it does for you.

Basic moments:

 

• Keyword Research and Abstract Builder allows you to create an outline of your content with guides on titles, titles, and more specifically which keywords should be in titles versus plain text.
• You can generate content in any language. Surfer SEO uses natural language processing in the writing process, so keywords also include words and phrases that are part of natural language.
• You can publish content written with Surfer SEO with confidence knowing that the built-in plagiarism checker has checked your content. It scans your content and highlights in red anything that is considered plagiarism. You can edit these sections and rescan until nothing is highlighted in red.
• Surfer SEO can also be integrated into your browser as an extension to use on Google Docs or wherever you prefer to write and create content.
• You can always make sure that your content ranks high in search engines long after it’s been published with the audit tool – it allows you to search the URL to see how the published content ranks and edit and revise if necessary.

Outcome:

 

Surfer SEO is one of the best content-writing tools for search engine rankings. It is very easy to use and you can create your blog posts with Surfer with the confidence that you are writing optimized content.

Surfer gives you a free trial, as well as four paid plans that you can choose from if you want! Make sure you always rank high, even with older articles, by using the audit tool to find ways to improve your content’s rankings.

 

2. GrowthBar

 

 

Review:

 

GrowthBar will help you rank highly for landing pages, blog posts, and other articles. If you’re having a hard time coming up with content ideas, GrowthBar will help you write blog posts that are SEO killer. GrowthBar also lets you view Google ads and your domain authority, both useful copywriting tools for SEO.

Basic moments:

 

• Keyword research and keyword ranking are done within the platform. You can use these keywords to create SEO content that readers will love.
• Chrome extension that allows you to edit and conduct research directly in Google Docs.
• Collaborate with your team members – now you can connect your writers, editors, and other important people to the GrowthBar to create articles faster.
• They also have other useful tools like backlinks, paragraphs, and AI meta descriptions that can help your SEO content even more.

Outcome:

 

Now you can write high-quality content and collaborate with your team – add your editors, writers, and other team members to collaborate and write content in half the time. GrowthBar is an amazing AI copywriting tool for long content.

 

3. Outranking

 

 

 

Review:

Outranking is an artificial intelligence writing app that guides you through the entire writing process, from content strategy to tracking your progress and improving your writing when needed.

The program generates SEO-optimized summaries and helps you write factual content by searching authoritative websites and custom search sources for fact gathering. The AI ​​tools available in Outranking take AI to the next level, helping you develop your writing and content creation skills from start to finish.

 

Basic moments:

 

• SERP data for the top 20 ranking pages based on the keyword you search for. This is very important for analyzing your competition and creating high-quality content.
• Generate meta titles and descriptions with AI writing tools to rank outside of long content.
• Outranking gives you suggestions for internal links to improve SEO and evaluates your on-page SEO factors.
• You can track the ranking of the content you create and integrate your Google Search Advisor for optimized results.

Outcome:

This is a great AI writing tool if you are looking for content optimization that includes tracking and content strategy. There are a ton of SEO content-focused features here, and there are AI-powered article writers to help you out. You get the first month for just $7, but after that the price gets steep – $49 per month for ten articles and one domain – so it’s a bit on the expensive side, just like Surfer SEO.

 

4. WriteSonic

 

Review:

WriteSonic can be your go-to article and blog post generator, especially if you want your AI-generated content to rank high on Google. The platform can be adapted to different niches depending on which article-writing tools will help them the most. Whether you’re a content writer, an e-commerce store, a marketing team, or an entrepreneur in general. WriteSonic has over 100 AI writing tools to help you create content.

Basic moments:

• AI software will help you create blog posts and articles efficiently with keyword research and SEO tools to help you rank for specific keywords.
• If you’re an eCommerce store that wants to write fantastic product descriptions, including Amazon product descriptions, and still implement SEO – WriteSonic has the software tools to do just that.
• Content marketers can have everything they need for the content creation process at their fingertips.
• WriteSonic lets you create ads on social media and Google so that your business or service appears for relevant keywords.
• You can also generate press releases, cold email copies, company bios, and other forms of content with their writing assistant.
• WriteSonic also has Surfer SEO integration – if you want to use both AI tools to write articles and other content.

Outcome:

It’s a great platform with lots of AI article-writing tools and helpers to help you with content optimization – but it’s quite expensive, so I’d say you have to be locked into the platform to pay for a subscription.

They have a free plan that’s different from the other platforms we’ve reviewed, so you can access their SEO tools without having to pay a subscription. This AI tool is arguably best for those looking for longer content rather than marketing copy.

 

5. scalenut

 

Review:

 

Scalenut is an automated article-writing software to overcome writer’s block and generate content for social media posts, Google ads, and longer content.

This is another content optimization tool that allows you to tune into “boss mode” and get unique AI content in multiple languages. With Scalenut’s SEO Idea Generator, you’ll never run out of blog ideas.

Basic moments:

 

• You get help not only from a writing assistant but also from 2% of writing professionals who will write content for you if you need a touch of human writers.
• You can use the platform’s SEO tools to create high-quality content that prioritizes natural language processing.
• After writing SEO-optimized content, you can directly add images from the free photo bank on the platform.

Outcome:

Scalenut has the advantage of all-in-one images and AI content writing tools that make content creation easy. With three paid plans that are significantly more affordable than the previous platforms we reviewed, you can do keyword research and write AI with Scalenut.

 

6. Copysmith

 

Review:

 

Copysmith is AI writing software specifically designed for corporate and e-commerce copying – as opposed to general copying for a blog or social media posts.

The entire process, assisted by the Copysmith AI writer, is designed for the sales funnel and the buyer journey. Whether you need to write copy for a content marketing ad or write winning product descriptions for a website, Copysmith has the SEO content writing tools you need.

 

Basic moments:

 

• AI writing doesn’t have to be done alone – you can collaborate with your team at Copysmith and brainstorm ideas for content writing and optimization together. This means no more writer’s block!
• A unique aspect of Copysmith that we haven’t seen in other platforms is the ability to create bulk articles. With this feature, you can create an entire content calendar for product descriptions in a fraction of the time.
• You can also generate and create campaigns within the platform to help you focus on the other tools and key features of the launch that will make it a success.
• Copysmith boasts of being a platform that can create ready-to-run content at scale – so you can focus more on key features and less on landing pages, content generation, and article writing.

Outcome:

If you’re an e-commerce business or want to cut down on “content creator” time and focus more on the launch aspect of your business, this SEO tool is perfect. Its software specializes in e-commerce copywriting so you don’t have to think too much about it. The business content writing aspect is what Copysmith covers. You can focus on the more important parts of your business rather than keyword research and writing skills.

 

7. Closers Copy

 

 

 

Review:

ClosersCopy is your AI software for SEO blogging and marketing copy. Using machine learning and artificial intelligence, it will become your assistant in writing copies of digital ads and promotional materials.

Your personal AI content generator for all things SEO has various features that you get with the paid plan, and most of these other tools are very useful for improving your marketing and blog copy. Different content generators on the internet specialize in or do great things. CloserCopy is great for marketing copy.

Basic moments:

• The various paid plans include many software tools that you may or may not use. There is no free version or free trial version of the program.
• ClosersCopy offers an SEO audit to get insights into AI content and its search results. This allows you to evaluate how the writing program works and how your content works.
• You also get email support and an SEO planner to accompany your content creation. This is a unique feature that we have not seen in other writing tools or programs.
• Depending on what type of content you want to write and which AI writing tool suits you best.
• Each will be different and may have features like ClosersCopy that are incredibly useful for some but not so useful for others.

8. Ink for All

 

 

Review:

Ink for All is an AI writing software that lowers the cost of producing high-quality and “brand-relevant” content. When you use an AI writer, your main goal is usually to make sure you can rank on Google.

Ink for All understands this goal and makes it a top priority when you write on the platform. The best thing about this platform is that it is powered by natural language processing AI, so it is built with human language in mind.

Basic moments:

• With Ink for All, you can not only generate content but also get AI-generated images and optimize your content for search engines.
• They have a ton of ready-made templates to help you get started writing and creating content without having to brainstorm layouts and core concepts.
• They have a keyword content planner that allows you to map your keyword goals and create golden content marketing.

9. Wordplay AI

 

 

Basic moments:

 

• This AI writer can generate longer content built for Google and search engines, making it easier to rank and spend less time writing content.
• It can create your content in 15 seconds with minimal typing or editing, so it’s a hassle-free process for an AI writer first and foremost.
• Based on the keyword you want to rank for, it can generate a title and thumbnail that will best match the topic and target audience. Most AI writers work in a similar way, but the difference between them and Wordplay is that they can create such content quickly and without much help from you.
• The key features of this platform are based on the method you want to use to enter information into the AI ​​writer – you want to use a long keyword and article intent to get the best results.
• Most AI-generated content will still require human editing and re-writing, but this platform claims to significantly reduce the process.

Outcome:

Wordplay is a very powerful AI writer that makes content writing easy and can be considered as one of the best AI writer tools. With this platform, you can write an entire month of content in a short amount of time. An AI program that is so intuitive and capable of writing long content without human intervention is vastly different from what we have seen in other tools. Not to mention, you pay a fixed amount once and get access to word count and features for life.

 

10. Get Genie AI

 

Basic moments:

• With Get Genie AI, you can create longer content like blogs and articles without forgetting about ranking. By using their SEO tool, you can also optimize your content, new or old.
• If you want a short form, they have sales copy and social media copy to get the AI ​​content you need to rank on social platforms.
• You can add Get Genie AI to your WordPress to keep using the writing assistant and optimize your content in WordPress itself.
• They also have a Chrome extension, email copy, competitor analysis, and product descriptions, so no matter what content you need to create, Genie AI’s writing assistant can help you.

Outcome:

Get Ganie is a great tool for those who want a Chrome extension to write their articles outside of the original platform. This allows you to write directly in Google Docs instead of on the site and you continue to get content optimization. It’s affordable and in line with most of the other AI content writers we’ve reviewed – that’s a plus! You can create tons of content with this platform and enter “boss mode” to write texts.

 

11. AI Writer

 

Review:

AI Writer can provide you with quality AI content in 2 minutes, making it a close competitor to Wordplay. You can get unique and relevant content in any niche and area with optimized writing. The main goal of AI content generation is to save you writing time while you get the benefits of optimizing your content for Google. This AI writing tool allows you to write and use features to create outstanding content.

Basic moments:

• AI Writer can take a simple title and turn it into a full-fledged abstract that you don’t have to come up with from scratch.
• If you already have content that you need to reformulate, AI Writer will provide you with AI content generation unique to previously written content.
• If your text requires citation, don’t worry – this AI Writer tool provides you with reliable and reliable citations so you can expect factual and accurate information.
• The platform has a built-in SEO editor to make sure the words you use are the ones Google is looking for – which is very important when it comes to the best AI writing software.

Outcome:

It’s time to enter the era of boss mode in article writing and content optimization – which AI writer can help you with. It has all the tools that most other platforms have, with the added benefit of a rewording tool if you want to take a fresh look at old content.

Pricing plans are affordable and a bit pricey, but if you’re looking for a super-basic plan, the $29/month plan is just fine! The best article-writing software will always depend on your interpretation, but we would say AI writer is on this list for sure!

Final Thoughts

There are a ton of AI content creation tools out there, and some of them offer a free plan and/or a Chrome extension so you can write your content off the platform – but the best AI content creation software allows you to create incredible content that Google loves. We’ve reviewed many of the best platforms for writing AI, and some stand out more than others. Among them was Wordplay, which required little or no human input to create amazing copies.

Other AI writing platforms needed help with editing and rewriting after the content was created. AI writing software can be just as useful as other AI-based software, such as AI video editing tools and AI novel writing tools. It is also possible to start using AI Writing for free using some of the trial and free versions offered by most of these platforms.

Everyone knows that creating SEO-optimized content from scratch is a very time-consuming and painstaking job. It is much easier for both a novice and an experienced author to update an old text and achieve a similar result in a shorter time.

According to statistics, updating content can increase traffic by 106%. In addition, 90% of professionals agree that this approach is more effective than writing new articles. Let’s find out how updating content can help your business and where to start.

1. INCREASE RANKING AND COMPETITIVENESS IN SEARCH RESULTS

The Google Search Results Page (SERP) is an important factor to consider when updating website content. The better the content satisfies the search queries of users, the higher your resource will rank. It depends on the competitiveness of the site.

Content should contain trending keywords and phrases that are trending right now among your target audience. In addition, SERP factors should be taken into account when updating site content so that the changes meet the expectations of search engine algorithms. By satisfying the above requirements, you will ensure the high competitiveness of the resource and its frequent appearance in the search results.

 

2. BETTER ALIGNMENT WITH INDUSTRY TRENDS

The number of competitors that you should be wary of in SEO depends on your field of activity. As a rule, the rivalry is especially pronounced in the areas focused on online commerce and SaaS. At the same time, competition is virtually non-existent in retail, freight, and some other industries.

However, the more attention you put on SEO, the more likely your links will pop up at the top of the SERPs. This matters both for B2C companies and in the B2B market – in both cases, it is useful to have a site that ranks well. In addition, updating content in product descriptions, blog posts, or in general on each page will bring your site closer to modern industry standards.

3. INCREASE ENGAGEMENT AND CONVERSION RATES

 

 

What happens after your pages start to rank better? As a rule, after SEO optimization, organic traffic and engagement increase. If updating content regularly takes too long, you can always contact the relevant agencies and enlist help in editing and updating pages. Then you, in turn, can focus on customer service and business development, and not on periodic website updates.

For obvious reasons, people will always be more likely to click on SERP links with more recent dates. This is why regular page content updates help your old posts feel new, even if they were created a long time ago. This results in improved conversions, increased revenue, and, most importantly, your authority.

4. HIGHER ROI COMPARED TO CREATING NEW CONTENT

As we have said, creating new content requires more time and research than repurposing existing content with the latest search engine optimization trends. According to the latest data, SEO-optimized content attracts 20 times more clicks than any contextual advertising (PPC). People simply trust organic content more than paid ads.

Thus, you can update the content of the pages on the site, spending only a small part of the resources that would have to be invested in creating posts from scratch. While it’s cheaper and faster than writing new articles, SEO on your site shouldn’t completely replace original content production. You still have to add fresh blog posts and update them just like you would with existing content.

5. INCREASED TRUST AND LEAD LOYALTY

In addition to all of the above, updating old content allows you to build trust and build strong relationships with subscribers. Demonstrate to people who visit your site and buy goods or services from you that you are serious about the content of your site.

SEO optimization of old blog posts and product pages allow you to strengthen the reputation of your brand. Don’t limit yourself to keywords and writing texts: adding new links and multimedia content also brings tangible benefits. In addition, Google’s search algorithm favors frequently updated web pages, so this way you increase your site’s ranking in SERPs.

HOW TO START UPDATING CONTENT FOR SEO

 

 

So, now you know how updating content for SEO can help your site rank better. Now let’s figure out where to start. Updating website content is a rather tedious task, but you can seek help from an SEO agency to make your life easier.

Professionals will help optimize the resource, as well as provide recommendations for creating content in the future. You can prepare the necessary information for them to speed up the process. For this:

• conduct a content audit of your site for frequently used keywords and phrases;
• make a list of the titles of all blog articles and check how effectively you use keywords;
• check the spelling in every blog post with a trusted writing service;
• make sure that all internal and external links on the site are working;
• check the alt text and metadata for each blog post and media file.

CONCLUSION

Many companies focus exclusively on original products and rarely update existing content consistently. This is what you should be using. Updating existing posts by adding new information and incorporating current trends will be of great benefit. Conduct a site audit, find SEO bottlenecks, and start updating old content to make the most of all the promotion opportunities that search engines offer.

In the world of cutting-edge marketing strategies, email marketing is perceived as an outdated method of communication that is unwittingly associated with spamming. However, despite our love for modern alternatives, we also have something to say about an old friend – email.

When used correctly, email marketing will become one of the most effective methods of engaging with existing and potential customers. It still outperforms promotion methods like SEO, banner ads, and even social media in terms of ROI.

In this article, we’ll look at how businesses of all sizes can benefit from good old email marketing. We will also look at the reasons why investing in email marketing is a good idea for your company.

SO WHAT IS EMAIL MARKETING?

This is the use of email to promote services, products, or offers. It is also a channel for informing customers about changes in the company and sending out news. For example, many companies sent newsletters to customers about the current situation with COVID-19. Email is a way to deliver relevant, informative, and dynamic content directly to the inboxes of existing and potential customers.

Email marketing is used to develop and grow a company’s relationships with existing customers or to reach new potential customers and then generate “warmed-up” leads. But most importantly, email marketing provides an opportunity to continually nurture customer relationships.

Email marketing is more than sending a simple newsletter or newsletter. Email marketing helps guide the recipient through a multi-step flow to the final conversion goal. Email marketing is a powerful, persuasive tool that gets results.

 

6 REASONS WHY EMAIL MARKETING WORKS

 

 

Email marketing helps build a business by increasing brand awareness and, ultimately, revenue. Here are six proofs that email marketing is an effective marketing tactic.

1. Email Marketing Provides a More Concentrated Target Reach

Many marketers use social media to reach and engage their target audience. However, there are many social networks, and the person using Facebook is not necessarily on Instagram or Twitter. This means that you will have to spread your attention on all social networks in order to reach the entire target audience. At the same time, one quality email marketing campaign allows you to select exactly who you want to include in your reach at one time.

2. Almost everyone has an email they check first.

Most people have at least one active mailbox. Plus, they tend to use the same email address for years, which means you can maintain long-term relationships with your entire customer base. According to a study conducted by OptinMonster, it is the mailbox that people check most often during the day. Another study showed that people prefer to receive promotional materials by mail, and the number of owners of electronic mailboxes significantly exceeds the number of accounts in social networks.

3. Email Marketing Delivers the Most ROI

As mentioned above, a properly planned and executed email campaign has the highest ROI (return on investment) compared to other marketing strategies. In 2019, the Direct Marketing Association conducted an extensive study on the ROI of email marketing. It has been found that the ROI of email marketing is almost double that of SEO.

4. This is direct marketing at its best.

Email marketing is aimed directly at your customers. Your proposal is sent straight to the mailbox and stays there until it is reviewed. Success here does not depend on random posts or ads that a potential client may or may not see. It is a more easily measurable marketing tool that is easy to track and use to inform decision-making. Email marketing allows you to communicate directly with consumers who have opted in to receive information about your services.

5. Communication is personalized

Email marketing offers more ways to personalize communications than any other marketing method. Using customer data, you can send them targeted emails based on their previous purchases, and abandoned carts, or offer a discount on frequently bought products. Once you know what your customers like and begin to understand their buying patterns, you can optimize your offerings for their unique needs.

Email Marketing Is Quantifiable

One of the most attractive aspects of email marketing is the ability to track and measure its effectiveness without much effort. With the right approach, you can easily find out how many customers opened your emails, who they are, how many people clicked on a link from an email or clicked a call to action button, who made a purchase, and who unsubscribed. This data helps to better understand customer behavior and possibly make targeted marketing decisions in the future.

 

HOW EMAIL MARKETING FITS IN WITH OTHER MARKETING TOOLS

 

 

Extra bonus? Email marketing leverages other marketing platforms and tools. These include SEO, PPC, and social media.

Let’s take a look at exactly how email marketing works in combination with each of them.

• SEO and email marketing. Emails drive traffic back to your site. This is not just random traffic, but your old customers who regularly return to the site. This allows you to improve the engagement rate of site visitors, which, in turn, leads to an increase in conversion and sales.
• PPC and email marketing. Email marketing offers another way to get hot leads with PPC by providing downloadable assets on landing pages with email list sign-up forms. Moreover, the email audience can be used to create a targeted PPC audience.
• Social networks and email marketing. Many email service providers offer social network profile integration. This allows you to create an email audience from users of a particular social network and subsequently produce special content targeted specifically at this audience.

WHAT AREAS OF BUSINESS CAN BENEFIT FROM EMAIL MARKETING?

 

Any branch of business, whether B2B or B2C, can greatly benefit from the use of email marketing. It allows you to maintain an open and sustainable relationship between your company and those who have shown interest in its products or services. In addition to the standard newsletter, there are many other options for email marketing:

• Welcome, and confirmation of registration;
• loyalty programs and bonuses;
• weekly newsletter;
• competitions and contests;
• company’s news;
• exclusive offers and announcements of new products;
• sale announcements;
• special offers and discounts;
• distribution of coupons;
• confirmation of an order;
• abandoned cart reminder;
• seasonal promotions and sales;
• “We miss you”, or returning customers.

 

IS IT WORTH HIRING A SPECIALIST?

 

 

 

While many companies send out emails on a regular basis, this is often part of a well-thought-out and carefully monitored strategy. Campaign Monitor recently released statistics on mobile users that clearly show that the vast majority of companies do not have sufficient internal resources to create effective, profitable campaigns that are both well-designed and optimized for mobile devices.

Email marketing specialists develop strategies based on effective and modern approaches that allow you to maintain the maximum level of customer engagement. Working with different companies, such specialists see what works and what does not. They have experience with leading platforms such as Mailchimp, Campaign Monitor, Constant Contact, Drip, and SendInBlue. This allows you to wisely choose the platform that best suits your needs.

Website owners have to constantly look for ways to increase traffic to their resources.

In order to increase your page rank in search results, increase sales conversion and expand the audience of your website, it is critical to attracting a flow of valuable traffic.

It is the lifeblood of any website. Without stable incoming traffic, it is impossible to attract potential buyers to the portal and achieve the desired number of sales.

Everyone knows that link-building is a great way to get people to your site. But if for some reason you do not like doing link-building, do not be upset. There are many other good alternatives, some of which we’ll cover in this article.

 

Below are 6 effective ways to drive traffic to your website without link building.

 

1. COVER THE LATEST NEWS IN YOUR NICHE

 

Google needs to constantly add fresh news to the SERPs, as people search for information on current events every day.

Creating articles about breaking news in your niche can be a great way to build authority and improve search engine rankings. On top of that, this way you can increase website traffic. You will be perceived as an expert and a person who is always up to date with the latest news in a certain area.

Try to provide your readers with relevant and updated articles in your niche. If they’re unique, interesting, and engaging, then sooner or later you’ll get a steady stream of links, traffic, and social media shares that will start to add value to your site exponentially.

 

2. CREATE IN-DEPTH BLOG POSTS

 

 

The long-term practice has proven that long posts are promoted in search results better than short ones. This is because in-depth articles cover a certain topic very well and answer all the questions that readers may have. According to Curata, long blog posts generate 7 times more links than short ones.

In order for your in-depth articles to rank high in the search results, it’s not enough to make them long – they must be of high quality.

In-depth posts tend to become evergreen. To create them, you need to find out what your competitors are writing about and try to create better content.

A good in-depth article will not only attract a lot of traffic but will most likely serve as a useful reference that will be referenced frequently on the internet.

 

3. UPDATE EXISTING CONTENT

What’s the point of having a good site if it’s hard for users to find the most accurate and useful content on it?

As older posts slowly start to drop in the SERPs and lose their value over time, relevant and fresh content becomes more of a priority.

You may decide to keep writing and producing more new content. Unfortunately, it takes a lot of time and effort to create great material.

What’s more, whenever you publish a fresh post on your site, its new URL has zero authority compared to previously published ones. Updating old posts requires much less effort compared to creating something from scratch. This way you also create a solid and evergreen foundation of quality content for your blog.

When you want to update existing content, you should replace or enhance it with exciting images, infographics, photos, and other additions.

 

4. REPURPOSE CONTENT INTO NEW FORMS

 

 

Content is the main reason people access the web today. The Internet would simply cease to exist without content that can be transferred from one user to another.

If you want to drive more traffic to your website, then content repurposing is essential to success. Still not doing it? Then you should start as soon as possible so as not to miss out on traffic that can be used to your advantage.

Reuse is when you take any piece of information or content that you previously created and use it again for other purposes. It takes a lot of time to write new articles, so it’s worth thinking about how to repurpose them.

The best way to reuse content is to use web analytics tools like Finteza to analyze the performance of your site. Such software will help you determine the quality of traffic and conversions and also find the most appropriate content for repurposing.

Content is the king of marketing. Finding innovative ways to repurpose it is an effective means of boosting traffic.

 

5. OFFER FREEMIUM PRODUCTS

Nowadays, people are increasingly demanding more value from Internet resources. Give people what they want by offering something useful. You can start releasing freemium products and still make a profit.

Providing free products is a powerful marketing tool. It allows you to attract a customer base without spending resources on expensive advertising campaigns and other marketing activities.

If everything is done correctly, then freemium products will demonstrate very high efficiency. They will not only attract more targeted traffic to the site but also convert free users into paid ones.

 

6. CREATE A KEY PAGE (PILLAR PAGE)

To succeed on the Internet, you need to check the traffic of the site.

It may sound ridiculous, but creating a key page is a good free tactic. It can attract very decent traffic.

You can also open a dedicated page to praise the companies and people you value highly, with a brief justification for their importance.

By creating a good key page, you will be able to get traffic coming from these companies or influencers.

CONCLUSION

Increasing traffic to your site is an important component of your business that should not be forgotten. This is one of those things that you just need to pay attention to if you want to make money on the Internet.

The more traffic your website generates, the more opportunities you have to attract customers and increase sales. Promotion using the methods described above effectively increases the attendance of the resource at no additional cost.

With the right use of all the above methods, you will be able to attract a non-stop stream of traffic to your site.

Are you sure your site is fully mobile-friendly?

Have you heard that Google has introduced a new policy called Mobile First?

Every year more and more people refuse to surf the web on personal computers, preferring to browse sites and make online purchases using mobile devices.

Responsive web design has made it possible to create websites that work equally well on all platforms. Despite this, responsive design is just one of many mobile UX optimization strategies.

If you are looking to really noticeably increase the performance of your resource, then you will have to look at other options.

That is why so much attention is now paid to the creation of the site in accordance with the principle of Mobile First. In other words, your design and content should be optimized for smartphone and tablet users first.

Notwithstanding the above, this article is not about how to develop a new website from scratch. Instead, a number of fundamental web design principles for tablets and smartphones will be covered. We also paid attention to the technical aspects of optimizing the user experience for mobile users.

 

DEVELOPMENT WITH AN EYE ON MOBILE DEVICES

 

 

For decades, the World Wide Web was built primarily to serve personal computer users. The Internet at its best, including cutting-edge technology, looks best on a good, large monitor. But smartphones and other mobile devices have become a part of our daily lives, so it’s time to start adapting websites in accordance with the concept of Mobile First.

What should you pay attention to when developing mobile sites, in addition to the obvious things?

• Prioritization. Available space on the screens of smartphones and tablets is very limited. In addition, content is presented vertically on mobile devices, as opposed to the much wider (horizontal) structure used on personal computers. What elements of the site are most important to your users? How prominent will CTA (call to action) buttons be on smartphone and tablet screens?
• The main thing is content, not beauty. Mobile design allows you to do a lot of interesting things, but not in the way that is customary when developing websites for desktops. First of all, you need to allocate space for content. Make all texts and other useful content accessible and readable. Don’t get too carried away with visual elements when creating a mobile-friendly site.
• Ease of navigation. On a smartphone or tablet, you can’t just return to the home page with one click. Unless, of course, you plan a similar way of navigation in advance. Experiment with Scroll-to-Top widgets (Go To Top button) and add sticky headers whenever possible.

The easiest way to test whether you are doing well is to visit the site from your own smartphone. Carefully analyze which design elements worked better and which should be redesigned.

Whether you’re sitting in a coffee shop or waiting for a flight at an airport, nudge someone on the shoulder and politely ask them to check your site. Listen carefully to feedback. In most cases, you will be surprised at how people perceive your site’s user experience.

 

RESOURCE OPTIMIZATION: IMAGES, ICONS, AND MORE

 

Have you ever noticed that you use visuals based on personal preference and not on the rules of UX design? This kind of thing happens quite often. If you’re going to get creative, you need to understand how media optimization works.

Visual elements (photos, illustrations, icons, and videos) account for the bulk of a website’s bandwidth.

There is no single standard for web page size that everyone must conform to. However, it is obvious that the “lighter” a site is, the faster it loads.

How to save extra kilobytes or even megabytes of visual content on the site?

• Resize images. Pretty easy, right? Resizing allows you to reduce the size of an image by 80% of its original size. In addition, on mobile devices, there is no need to use images with a length and width greater than 600-700 pixels.
• Reduce file size by compressing. Compression (optimization) of an image is a reduction in the number of details and colors in a file using special software. You can significantly reduce the size of the images, but they do not suffer in terms of quality.
• Use alternate formats. Everyone knows the JPEG and PNG formats, which have been used for decades. De facto, they have become the standard for images on the web. However, this will soon change. Advanced technologies for transferring digital images have already emerged using the WebP and SVG formats. The latter, for example, is able to automatically scale to fit the screen, thereby reducing the amount of resources required to load visual components.

Optimizing the user experience with Mobile First is a smart approach. When designing spontaneously, you won’t be able to consider the long-term consequences of your decisions. On the other hand, a conscious approach will help you to create a site with mobile users in mind from the very beginning.

Addendum: You don’t have to reuse the same visual components to be Mobile First. Remove a couple of background images and replace them with simple colored backgrounds. It won’t ruin the user experience on smartphones. Try to use all the ways to save even the slightest bit of bandwidth.

 

PRELOADERS AND LAZY LOADING

 

Is it really necessary to load all media resources on pages that take a long time to read? Should external pages be rendered before users even visit them?

First, let’s look at preloaders (preloaders). With their help, the page informs the browser about potential navigation opportunities. For example, the user can go to page B from page A.

Preloading the user’s device will render page B before they even click the navigation link on page A.

 

 

 

Keep in mind that preloading doesn’t always work. The final decision is made by the browser. Device type, bandwidth, and other factors are considered on a case-by-case basis.

 

What types of preloaders are most common?

• prefetch. Such a preloader is used when the next choice for navigation is likely to be a specific URL. If the browser satisfies the request, important page resources are automatically cached. This, in turn, will significantly speed up the loading of the next one.
• prerender. Prefetch only fetches certain resources, while this preloader caches the entire page. All displayed content is stored in the user’s device memory.
• DNS prefetch. All this preloader does is ask the browser to resolve the DNS for the domain ahead of time if you will be connecting to it soon and want to speed up the initial connection. This reduces the time required for navigation.
• preconnect. Works the same as the previous one, but adds additional internet connection negotiation (TCP and TLS).

Here are code examples for different preloaders:

• <link rel=”dns-prefetch” href=”customURL.com”>
• <link rel=”preconnect” href=”customURL.com”>
• <link rel=”prefetch” href=”folder/script.js” as=”script”>
• <link rel=”prerender” href=”customURL.com/preview.html”>

Since preloaders use dynamic HTML tags, you can preload content (like Google Fonts) or create a custom script to preload JavaScript assets in WordPress.

By the way, if you use WordPress, then try WP Rocket – it will help to increase the speed of the site.

Well, you are familiar with the preloaders. It’s time to talk about lazy loading.

 

What is lazy loading?

 

When you open a new page, whether it’s a blog post or a regular website, the web browser will fetch all of its content and then offer it up for viewing. Usually, you need to download it completely.

At the same time, lazy loading forces the browser to load (render) content that only enters the visitor’s viewport. In other words, if a page contains large videos or images, they will be displayed only when the browser screen reaches the corresponding part of the site.

Don’t worry about potential SEO issues. The Yoast team has proven that Google renders pages using lazy loading. Moreover, the search engine considers it as a positive signal of improved performance.

We strongly recommend using the Layzr.js library for easy and efficient lazy loading of images. Users can find dozens of other lazy-loading plugins in the public domain.

 

WEB CACHING

 

Web caching involves creating a copy of the version of the page on the first visit, which will be shown to the user in the future. If the site visitor tries to access it next time, instead of showing the current version, the server will show the cached one.

The task of any caching method is to speed up the site and optimize its internal resources. Depending on how you’ve implemented caching, you can use triggers to set up custom intervals and other events.

The most popular web caching offerings are Varnish, Squid, and Memcached. However, there are a huge number of other solutions on the market, which is especially true for those who do not use WordPress.

You should also consider using a CDN.

 

What is a CDN (Content Delivery Network)?

 

The content delivery network provides very fast content delivery using a global cluster of distributed servers. It is able to quickly transfer all popular types of network content, including videos, photos, and JavaScript files. Almost all traffic on the Internet today is transmitted using content delivery networks.

The most important thing to know about a CDN is that it works best on frequently visited sites. In other words, you are unlikely to notice significant improvements if your resource is visited by no more than a couple of thousand people every month. However, a content delivery network is an excellent solution for speeding up site loading, reducing bandwidth costs, increasing content availability, and enhancing security.

If you’ve never worked with a CDN before, you should try Cloudflare, it’s a great learning platform that provides free access.

 

AMP (ACCELERATED MOBILE PAGES)

 

AMP on Google – mobile optimization on steroids! Essentially, this framework leaves only the bare essentials on the pages to ensure super-fast loading while still keeping the content readable. The speed of the site is very important – how can you refuse the ability to enable almost instantaneous page loading?

On paper it sounds good, but how are things in reality?

AMP is a simple HTML page that can only display certain types of content. The framework allows you to achieve faster loading times and improve overall performance by limiting the work of some scripts and other elements.

JavaScript, for example, doesn’t work with AMP. Of course, only if you are not using the AMP JS library, which can be downloaded from GitHub. She’s pretty helpful. With its help, you can avoid blocking ads. However, if you are after performance, then use the standard AMP.

 

TEST CHANGES BEFORE MAKING THEM

 

Nowadays, there is no excuse for not having a separate testing environment (staging environment) for each project. Most cloud hosting platforms provide them by default. Check with your ISP if you have access to such an environment.

 

What is a testing environment?

 

The easiest way to answer this question is to take a look at your current running website.
It presents all your code, scripts, and content in real time. The testing environment in this context is a copy of this site. You can call it a duplicate site. In a staging environment, you can make changes or add new features without breaking the main resource.

Here I would like to recall Ashley Harpp’s post “Do not waste time – check changes before making them.”

She believes that we “deceive” ourselves to avoid certain actions – this is a prime example of how people refuse to take responsibility if they make a mistake. However, Ashley’s article has links to useful tools for creating a local staging environment.

Testing is not as scary as it seems. Accidentally deleting the entire database on the main server is what you really need to be afraid of!

CONCLUSION

Optimizing your site for mobile devices is not that difficult. All you need is a little determination and a desire to apply the methods described in this article. Chances are you’re already familiar with things like content caching and lazy loading. Do you use test environments and preloaders?

We hope that this article has provided you with useful information about modern website optimization for mobile devices.

ChatGPT AI chatbot has done something unprecedented.

In just two months, it attracted 100 million active users, becoming the fastest-growing online service ever. By comparison, it took Facebook almost five years to achieve the same result, Instagram two years, and TikTok nine months.

WHY IS IT IMPORTANT

We live in an era of magic made possible by science. Arthur C Clarke wrote in 1973: “All sufficiently advanced technology is indistinguishable from magic.” His words always remain relevant. Any invention that can cause a stir in people around the world should be approved and studied in every possible way.

Today, all the hype and hype on the Internet is associated with the emergence of a new and incredibly powerful ChatGPT AI bot. The number of users of the service speaks for itself. However, we must remain sane.

This is not a fleeting trend, but a rapidly evolving technology that has been called revolutionary for decades. Now it has finally lived up to its promise, providing opportunities that will both enhance and challenge our understanding of what it means to be human.

This technology will change the way we work, the way we create, the way we live, and more.

AI INITIATION AND ACCELERATION

The scientific community has been working on artificial intelligence for several decades. Their efforts were fruitful, but until recently remained hidden from prying eyes due to the lack of a simple and understandable shell.

November 2022 will go down in history as the moment of AI initiation. It has a user-friendly interface that makes it accessible to the general public.

Now we are seeing acceleration. From zero to 100 million users in 8 weeks. Just the other day, AI was also integrated into the Bing search platform. Google is trying to keep up with the competition and has already announced the release of its version of ChatGPT called “Bard”, which will have storytelling skills.

In the 90s, the Internet did not develop until the simple and convenient Netscape browser appeared. Without it, the World Wide Web remained a toy for advanced geeks. ChatGPT did the same for AI, giving the robot a human face.

We are now in a technology arms race and fighting for brand awareness and market share.

HOW WILL ARTIFICIAL INTELLIGENCE CHANGE DIGITAL MARKETING?

Artificial intelligence is changing all industries in one way or another, and digital marketing is no exception. AI can help marketers automate tedious tasks, personalize campaigns, and make effective data-driven decisions.

So how to use artificial intelligence in digital marketing and what are its potential benefits?

Consumer segmentation

 

One of the main benefits of AI in digital marketing is its ability to help with consumer segmentation. Dividing customers into groups based on common characteristics – behavior, demographics, and purchase history – will help marketers personalize advertising campaigns and increase conversions.

AI is able to automate this process by analyzing large amounts of data and identifying patterns for consumer segmentation. This will help marketers better understand their target audience and develop more effective campaigns that resonate with customers.

Personalization

Personalization is a key aspect of digital marketing, and AI will help marketers improve it. AI algorithms are able to analyze customer data and predict which products or services they are most interested in. This information can then be used to personalize website content, email newsletters, and social media posts. All of this will help create a more relevant and targeted user experience.

Predictive analytics

Predictive analytics is another area where AI will come to the rescue of digital marketers. It uses data, statistical algorithms, and machine learning techniques to determine the likelihood of future outcomes based on historical data. It can be used to predict customer behavior. For example, when and what products they are most likely to purchase. Predictive analytics will allow marketers to optimize their campaigns and increase conversions.

Chatbots

 

Chatbots are another popular application of artificial intelligence in digital marketing. These are computer programs designed to simulate communication with real people. They can be integrated into websites and messengers to provide fast and efficient customer service.

AI-powered chatbots can be trained to understand user queries and respond appropriately, allowing help desk staff to tackle more complex issues.

Chatbots can also collect information about customers and other data that can be used in the future to personalize campaigns and improve the quality of service.

Content generation

Artificial intelligence can also be used to automatically generate content for marketing campaigns. AI algorithms are able to analyze customer data and generate personalized content based on their interests and preferences.

These can be product recommendations, personalized emails, and social media posts. AI-generated content will save digital marketers time and resources, allowing them to focus on other aspects of marketing campaigns.

Ad optimization

Ad optimization is another area where artificial intelligence can be useful for digital marketers. AI algorithms can analyze customer behavior data such as click-through rates and conversions to optimize targeting and improve campaign performance. This will help marketers cut losses and maximize the return on advertising investment.

AI can also be used to automate advertising platforms like Google Ads. Marketers will be able to get the most out of their allocated budget and reach their target audience more effectively.

THE FUTURE IS HERE TODAY

Artificial intelligence has the potential to revolutionize digital marketing by automating routines, personalizing campaigns, and helping to make data-driven decisions. AI can effectively solve a variety of tasks, from customer segmentation to content creation and ad optimization.

However, for best results, marketers need to understand the limitations of artificial intelligence and use it in conjunction with other tools and techniques.

AI is a very powerful tool, but it is not a panacea. To make informed decisions, digital marketers must be able to work with information and clearly understand their target audience and goals.

The possibilities of artificial intelligence should be used under the leadership of creative and insightful people.

If you ask 10 different marketers to predict the most promising marketing trends for the coming year, you will get 10 different answers. However, it is highly likely that there will be at least a few trends that everyone will call critical to the success of any strategy in 2023.

Recently, proven marketing tactics have begun to show far from the most impressive results. The events of 2022 led to irreversible consequences. Now it is necessary to attract buyers in a different way. This article looks at the most interesting trends to keep an eye on in 2023.

 

6 NEW MARKETING TRENDS THAT WILL DEFINITELY BECOME POPULAR THIS YEAR

Successful marketing companies make their main bets on the following trends.

1. Relationship Marketing

After two difficult years, consumers are increasingly choosing companies that treat them not as ordinary customers, but as human beings. Many of them are even willing to put up with slightly higher prices in exchange for their problems being taken seriously and quickly resolved.

One way to increase the number of positive interactions with customers is to create truly unique content that does not look like competitors’ boilerplate texts. Any company can answer frequently asked questions, but does that make it a trusted industry leader? Instead, focus on creating content that will set you apart from the competition. MarketMuse marketers follow the 10x marketing formula: first, they study what other companies in a particular industry are writing about, and then they specifically cover other topics.

Customer satisfaction will become an increasingly important indicator of the health of any business, regardless of industry. Your company may offer the best prices and the widest selection, but this is not a guarantee that consumers will choose you. If your store does not have a welcoming atmosphere or your content is useless and formulaic, then people will prefer to shop elsewhere. The same goes for your website and social media presence. People want to be heard and feel appreciated whether they buy something or not.

2. Persistent audience fragmentation

Personalizing your approach to sales is the essence of marketing. Business owners must tailor their products and services to meet the needs of their customers. The better they do it, the more money and loyalty points they earn. A teenager and a middle-aged client should have different experiences with your online business.

While it may seem obvious, many online stores still present a one-size-fits-all online experience. As cookies on websites become a thing of the past, retailers have to find new ways to collect and store information about a particular customer without violating moral and legal boundaries.

3. Ensuring data privacy

As mentioned earlier, cookies are yesterday. The issue of strengthening the privacy of personal data will continue to gain momentum among consumers. They have already started speaking out against the “Big Brother factor” in digital marketing.

Striking a balance between “we know who you are” and “we know too much about you” can be very difficult. This is especially true when trying to tailor the customer experience based on age, gender, geographic location, and other factors. Business owners who strike the right balance collect only the information they can act on. After that, they take all necessary precautions to protect the information received and prevent data leaks.

4. Increase relevance

Being relevant means more than just tailoring your marketing campaign to a specific audience, as discussed above. Of course, you also have to contact the right client, but this is only part of the story. It is also necessary to choose the right time for the advertising message so that the consumer is in the best condition for a positive reaction. Relevance can be summed up as “right time, right place, right message, right approach”.

Companies can increase their relevancy by tracking a customer’s purchases and using that information to craft a timely message. For example, many sellers now send out emails that talk about the value of a previous purchase: “How do you like the new TV? Is there anything we can do to help you improve your viewing experience? Although such messages do not contain a sales offer or other call to action, they demonstrate an interest in a person. This makes the business more relevant to the everyday life of the consumer.

5. Simple and clear message

Back in the days when website designers struggled to create cool, modern, and amazing sites, Steve Krug wrote a wonderful book with a telling title: Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability ( Don’t Make Me Think – With Extras: A Common Sense Approach to Web Usability. The simplicity and clarity of the title reflect the essence of the author’s philosophy. If your website, app, social media presence, or literally any other part of your business makes your audience think too long about the meaning of your message, give yourself a “fail”.

6. Environmental marketing

 

Customers are increasingly choosing to shop with companies that demonstrate care and concern for our planet. Look for ways your business can make its products and services more sustainable. But be careful when promoting your initiatives, as some consumers may find your efforts disingenuous. (If you blow your trumpets every time you do something good for Mother Nature, you’re more likely to arouse suspicion than build customer loyalty.)

Many companies—perhaps in an effort to increase sales at the expense of long-term credibility—make the mistake of claiming they care about the environment and then adopting business practices that show otherwise. Be sure that all your statements will be thoroughly investigated by those who are trying to discredit you. The best approach to greening is to look for opportunities to rethink existing business practices, not to invent new ones. To get started, encourage your employees to start recycling beverage containers.

ACCEPT, ADAPT, AND IMPROVE

The marketing trends listed above are not revolutionary, but they may require your business to introduce new technology solutions, customer experiences, and daily tasks. As you strive for positive change on these six fronts, commit yourself to learn as you go. Pay extra attention to doing the right thing with customers, employees, society, and the environment, and then you will have every chance to improve your performance!

If you are at least superficially familiar with inbound marketing, then you probably know that the first step in any successful strategy is to attract visitors to the site. It is sometimes very difficult to accomplish this task. You already have plenty of other things to worry about, such as finding ways to increase revenue or updating your strategy to keep up with the latest marketing trends. Therefore, this initial step is easy to miss.

However, it must not be forgotten. To keep it at the forefront of your marketing strategy, you must stop thinking that traffic generation is impossible. You don’t need the luck to increase website traffic – just use proven tips that will help you succeed. In this article, we have collected the best ways to drive traffic to your website.

 

1. Optimize Your Site For People, Not Search Engines

 

You have definitely heard the term “SEO” (“Search Engine Optimization”). For whom or what exactly do you think the site should be optimized? Let me give you a hint: not for search engines. In fact, the most popular sites are not optimized for search engines, but for the people who use them.

 

If the page is optimized for users, then search engines will appreciate it. Thus, by designing a site specifically for the people you want to attract to it, you are killing two birds with one stone. It will immediately be optimized for search engines.

 

Given all of the above, to create a successful website, you should first think not about search engines, but about your target audience. What do your users want to see? What exactly do they need? How can you best help them? Just develop a site optimized for users, and search engines will pull themselves up.

 

2. Create Content With The Right Keywords

 

 

Your keywords act as bridges. Thanks to them, random people can get to your site. But in order for the user to decide to cross the bridge and visit your site, he must be interested in the content that is offered in the search results.

 

The best way to find out what your audience wants is to create customer personas, as they are a composite of the people you are trying to attract. When creating content, you should choose the right keywords. Focus on the problems your users care about or the goals they hope to achieve. Why? Because people are actively looking for ways to solve these problems. They will find and visit your site if you have content that can be useful to them.

 

3. Practice Cognitive Fluency

 

Imagine that you want to find a lawyer who can help you file a patent for your latest invention. You go to Google and type “patent lawyers” into the search bar.

Don’t be in a hurry to hit the search button. First answer: what do you think the websites of these patent lawyers look like? Hard-to-read pages with extravagant fonts, designed in neon colors are unlikely to come to your mind. On the contrary, on the site of a good and reputable patent lawyer, you probably expect to see more subdued tones, elegant fonts, and a list of services that he provides.

Of course, after searching the Internet, you will sooner or later pick up a patent lawyer. Most likely, his page will be close in content to your initial idea of ​​how the site of a respected specialist should look like.

This psychological principle is called “cognitive fluency”: the most visited sites in most cases provide a user experience that meets the expectations of visitors. Such venues offer what people expect to see.

There is an easy way to check if your site meets the rules of cognitive fluency. Ask your regular visitors what they expect to see on a site like yours. What style and decoration do they prefer? What content should receive the most attention? If your site isn’t meeting user expectations, it might be time to consider new optimization strategies.

4. Write Blog Posts On The Most Exciting Topics

 

 

You can increase traffic not only with the help of content on the site. Your blog can also be one of the most powerful tools for attracting new visitors. You optimize pages for keywords that your audience cares about. The same should be done with blog posts. What are the most common questions your visitors ask? What problems do they face and what exactly are they looking for on the Internet? These are good topics for your blog posts.

Write relevant texts that answer your audience’s questions using the appropriate keywords. Your site will appear in the search results for these words. As a result, you will be remembered by the user and in the future, he will be able to contact you again for help. This way you build trusting relationships with potential buyers.

5. Create Separate Posts For The Most Relevant Keywords

 

Your keyword footprint is kind of like a carbon footprint, only online. It is a list of keywords by which your site is ranked by search engines. With it, you can determine how big a mark you left on the Internet. Unlike a carbon footprint, a big keyword footprint is a very good thing! Why? Because its presence indicates that your site ranks high in the SERPs and is associated with many different keywords. Each of these keys gives you additional chances to attract new visitors.

Each written blog entry is considered by search engines as a separate page of the site. With that in mind, you should strive to create quality posts with relevant keywords. The more there are, the higher your chances of appearing in search results. Blog posts help increase the number of keywords and therefore increase the likelihood of attracting a new visitor.

6. Post Regularly On Your Blog

 

It’s not enough to just blog about keywords that are relevant to your audience. If you want to achieve sustainable traffic growth, you need to constantly post new content.

Companies that publish blog posts daily are almost 70% more likely to report a positive ROI compared to competitors that update their blogs once a month. For you, this means that blogging on a regular basis can bring significant benefits in terms of increasing the number of visitors, leads, and even customers.

Blogging regularly gives search engines a reason to crawl your site regularly. As a result, search engines find, index, and rank your pages more often.

7. Answer Social Media Questions On A Blog

 

Have you ever seen people asking for advice on Twitter or Facebook? For example, they asked for advice on a place to eat in your city, or they posted a question about which brand of toothpaste is best to buy. How about asking a question on a LinkedIn group you’re a member of? Chances are you’ve seen similar questions… but how often have you answered them?

What would you do if someone asked you the same questions in person? Would they just leave, pretending not to hear? No – you would have answered them! You would provide the interested person with the information they were looking for and serve as a source of information for them.

The same concept can work on social media as well. If some person (and part-time – a potential client) asks for help, do not ignore his comment or question, help him! Try to benefit someone with your highly specialized knowledge. Respond to messages and requests on social networks, but in addition to everything, insert links to relevant pages on your website or blog articles in these answers. That way, leads and prospects get the help they were looking for, and you get a new visitor. This is a very effective tactic if you are not just spamming links to your site, but sending really useful messages.

8. Monitor Relevant Keywords On Social Networks And Join Discussions

 

 

 

You won’t be able to share useful content with potential customers on social media until you know they’re looking for it. That’s why it’s worth monitoring social media to keep track of the keywords that are most important to your business. Find out how you can help the people who use them.

Track mentions of your potential customers’ main concerns across different social networks. If you find such discussions, try to take part in them. Just like you did in the previous scenario when people asked questions. By monitoring top keywords, you’ll be able to contribute your two cents (and content) at the right time and place.

By following these simple rules, you will be able to attract the people you need to your site – your user personas. By luring them to you, sooner or later you will be able to make leads out of them, nurture and turn them into customers. Eventually, they will become promoters of your brand. Remember: the main thing is the right traffic.

Top Tips For Optimizing On-site Seo 2023

Any small business representative will agree that SEO optimization is a multi-stage and not the easiest adventure at first. You can compare it to a hiking trip: for the trip to be successful, careful preparation is required. If you do not know how and what to do, you can always ask friends or family members for advice. The same goes for SEO optimization. Even when the road ahead seems easy, you risk missing out on a lot along the way.

In this article, we will provide the most useful on-site SEO optimization tips that will help you achieve success. Pack your bags and prepare your checklists – it’s time to start this adventure!

 

WHAT IS ON-SITE SEO?

 

On-site SEO (or on-page SEO) is the process of optimizing a website in order to increase its ranking in search engines. This can be done by improving keywords, content, titles, meta descriptions, microdata, site speed, internal linking, mobile compatibility, and ALT tags. Since all of these activities take place on your own site, they are called on-site optimization and are a good starting point for any SEO campaign.

 

HOW TO IMPROVE ON-SITE SEO

 

If you’re new to SEO, it’s best to start with the basics. The structure of your page must meet the technical requirements, but its text and other content are equally important. Search engines like Google understand and crawl what you write. Your main goal is to create content that engages and inspires trust with your readers and target audience. If people rate your content positively, search engines will like it too.

Writing copy may seem like a simple task, but optimizing and implementing the key details you need to succeed adds an extra layer to your SEO strategy. Below we have compiled a list of on-site SEO optimization tips that should help your business. Treat it like a checklist that will allow you to evaluate the most important factors of a commercial site.

 

TIPS FOR IMPROVING ON-SITE SEO

 

Page loading speed

 

Slow loading speed is one of the most frustrating things that can happen to your website pages. You want to provide your audience with answers and resources, but how can you do it if the information isn’t loading? Slow loading pushes customers away from interacting with your company. It also leads to defeat in the competition for higher positions in the SERPs – no matter how beautiful and useful your site is.

Page loading speed plays a crucial role in SEO optimization. Your site may load slowly for a variety of reasons. Some of these may be related to the high amount of HTML on the page or large image files. Perhaps the problem is in the server or redirects chains. Whatever the reason, audit your site and see what you can get rid of to make room for faster page loads. It is important to pay attention to the speed of your resource so that the bounce rate is not too high.

 

Link Building

 

 

Link building (link building) is a fundamental part of any SEO strategy. Both internal and external linking help to increase the credibility and popularity of your site. Link building is incredibly important, but it’s even more important not to go overboard with links. We need to pay more attention to their quality, not quantity. You will gain more credibility in your niche if you have a few authoritative links instead of a dozen of low-quality ones. The best way to start link building is to use internal linking to help people find pages.

 

Content

 

Content is one of the most important aspects of successful SEO. Without it, your site will be nothing. The optimal amount of content creates a balance for readers and search engines. You want to convey the right amount of information to the user without overloading them with text. There are many ways to control content. One of them is to maintain the volume at the level of 800-1400 words. Another way is to ensure the content is readable so as not to confuse readers. Having a specific theme or standard in writing content helps keep the site consistent.

 

When writing content, it is important to focus on real readers first, and not on search engines. By focusing on the interests of the audience, not on keywords, you improve the user experience, earn trust, and ultimately win. When you have accumulated enough content in a certain time, you need to review it and make sure that it is not duplicated. Search engines won’t penalize your site, but this can reduce its value. Be sure to create evergreen content that will keep readers engaged even years after publication.

 

Meta Descriptions

 

The meta description is the text preview that people see when Google shows your page in the SERPs. A well-written meta description will help you stand out from the competition and capture the attention of your audience. A bad description can cause users to ignore you and choose something better from the options offered. Be sure to pay attention to writing unique and relevant meta descriptions for each page on your site.

URLs

 

 

The above also applies to URLs. They should be short, clear, and unique for each page. Refrain from using jumbles of numbers that won’t make sense to your audience. If users are unable to read or understand your URL, then Google and other search engines may also have questions. Search engines monitor users, so the simplicity and readability of page addresses will help improve the structure of the site. To do this, just add keywords or headings to the URL.

Also Read: Best On Page SEO Techniques for 2023 for High Google Rankings

 

Keywords and images

 

Keywords not only help users find answers to questions but also help increase the visibility of your site. Creating content to expand your online presence through the use of keywords is called content marketing. Adding keywords to your site helps readers understand what you’re talking about and what they should be looking for. It also gives search engines a positive signal, which helps improve your rankings.

 

We talked about text content above, but the same can be done with images. When people search for a certain image, what do they search for? Keywords. Therefore, image titles and accompanying text (such as captions) should use the correct keywords. Do the research and check which keywords work best for your site to improve your SEO.

 

Scannability

 

Search engines check your site to see what you offer to customers. That is why it is necessary to ensure the scannability of content. When a search engine like Google crawls your pages, it’s important that they aren’t blocked or restricted or all your SEO efforts will be nullified. Make sure you have enough internal links, a clear sitemap, and no broken links. Otherwise, the effectiveness of SEO will be noticeably reduced.

 

Social media

 

 

 

Recently, users are increasingly looking for information on social networks. Mobile compatibility is a big step towards adapting to new technologies and how people use the search on their smartphones. It is equally important to stay connected on social networks and communities by posting regularly.

Want to get more social signals? Here are a few ways to achieve this:

• create useful content that can be shared on social networks.
• add prominent share buttons to your posts.
• encourage people to share your content by actively asking them to do so
• run contests on social networks to increase the number of reposts.
• Mention and link to influencer accounts in your posts.

Building connections through thought leadership and social media is a great way to expand your audience. Do not miss the opportunity to share links and make reposts.

 

CONCLUSION

Search engine optimization includes many short steps, but in some cases, you will have to be patient. On-site SEO development is one of the best ways to improve and scale your site’s SEO. If at this stage you have any difficulties, then the company “External Code” will gladly come to the rescue.